Strategizing for Success: The Essential Guide to Online Individuality

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Click here

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Engaging Vlogger Subjects Each Day

Daily Vlogging Ideas: What to Talk about While Vlogging?

Richard Bennett

Oct 26, 2023• Proven solutions

0

Every genre on YouTube has its own unique challenges, but daily vlogging is probably the hardest thing you could take on. Firstly because it means you have to do all the work of shooting and editing every day and secondly because it means you need to have something to talk about every single day. Even vlogging once or twice a week is tough.

How do you know what you should talk about in your vlog ? Some people are so comfortable in front of the camera they can just turn it on and start talking about whatever’s on their mind, but they’re in the minority.

Before starting your daily vlogging, you have to figure out one important thing ahead of time.

Do you have a niche?

You should have a niche. In a genre as broad as vlogging it is important to have some kind of hook that sets you apart from other vloggers. This can be an interest that you have, an industry you work in, or even a field of study you’re involved in at school. If you’re into technology, for example, you’ll always have a wealth of subjects to vlog about because all you’ll have to do is look at the day’s tech news and make a video reporting and commenting on it.

The other reason it’s good to have a niche is that you’ll be able to use keywords related to that niche in your video titles and tags. It’s hard to make it with a vlogging channel because nobody is searching for your content unless you are covering a specific topic like the technology they want to hear about.

• What are you watching/reading?
• Snapshots of Your Day
• Whatever You Need to Get Out
• What did you learn today?

Here are 4 things to talk about in your daily vlog:

What are you watching/reading?

If you’re really into a book or tv show, or if you saw a movie recently, then those are all good things to talk about (warn people if you’re going to spoil anything!). You do recaps, reviews, or just share a few thoughts you had. If you’re worried about alienating people who don’t watch/read the same stuff as you then you can keep it more general and just react to a few things from the media you’re consuming while also talking about your day. It’ll give you an anchor to build the rest of your video around, even if it’s not all you talk about.

By commenting on what you’re watching/reading you have a better chance of capitalizing on a trending topic people are searching for. You could also find yourself an audience by becoming involved in fan communities.

Snapshots of Your Day

Casey Neistat is the master of this. He is always ready with a camera on hand so that, when something interesting happens, he can capture it and build his daily vlog around it.

Carrying a camera around like Casey may or may not suit your lifestyle, but you can still pick out one story from your day to tell. It doesn’t have to be a major event, and you shouldn’t worry that it won’t be interesting to other people. It’s your personality they’re tuning in for, so even if you’re just talking about a funny thing your cat did it will keep your audience interested because a) it’s you talking about it and b) it gives them a bit of insight into your life.

Whatever You Need to Get Out

Flula is frequently puzzled by English expressions, like ‘Party Pooper’, and needs to get his confusion off his chest at odd hours of the day.

Ranting about people you know can get messy when people from your offline life see it, so maybe avoid that. However, if you’re angry about something in general – or really happy about something – then whatever it is you’re feeling strongly about is probably the thing you should be vlogging about.

It does not matter what it is that is making you have this strong reaction (unless, again, it’s an actual person who might see your video and cause problems for you). If you’re mad about a real injustice in the world then that’s a great thing to talk about – you might even raise some awareness for the issue – but you can also rant about your favorite flavor of yogurt being cut and that’ll be engaging to viewers too.

Alternatively: you could do a vlog about how happy you are to have gotten engaged or a vlog about how happy you are that it was sunny today, and your enthusiasm will carry your audience through either video with you.

What did you learn today?

Fun fact: The original lyrics Paul McCartney imagined for ‘Yesterday’ were ‘Scrambled eggs, oh my baby how I love your legs’.

You learn something new every day, right? Why not share that factoid with your viewers. Here a few facts to get you started:

Whales evolved from a land-based animal called a pakicetus.

The hagfish hunt by swimming into the mouth of a larger fish and eating it from the inside.

Crows live in family units, visit their aging parents, and have funerals for dead crows.

The puya chilensis is a plant that ‘eats’ sheep (sheep get stuck to it, starve, and end up as fertilizer).

Sea monkeys can survive in space.

EVERYTHING

You could also just flick the camera on and tell the full story of your day like you’d do in a traditional daily blog. What did you have for breakfast, how was school/work, did you talk to any friends, how was the weather – anything and everything. Generally, these videos can run a bit long and don’t have a lot of snappy editing. They’re faster to make, which is good if you’re doing them every day, but the unpolished nature of them won’t appeal to everyone. It will be exactly what appeals to some people, though.

Customize Your Vlog Stories with Powerful Video Editor

We’ve got a new eBook out!

It’s got strategies that have worked for other YouTubers, boiled down to simple action steps.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Every genre on YouTube has its own unique challenges, but daily vlogging is probably the hardest thing you could take on. Firstly because it means you have to do all the work of shooting and editing every day and secondly because it means you need to have something to talk about every single day. Even vlogging once or twice a week is tough.

How do you know what you should talk about in your vlog ? Some people are so comfortable in front of the camera they can just turn it on and start talking about whatever’s on their mind, but they’re in the minority.

Before starting your daily vlogging, you have to figure out one important thing ahead of time.

Do you have a niche?

You should have a niche. In a genre as broad as vlogging it is important to have some kind of hook that sets you apart from other vloggers. This can be an interest that you have, an industry you work in, or even a field of study you’re involved in at school. If you’re into technology, for example, you’ll always have a wealth of subjects to vlog about because all you’ll have to do is look at the day’s tech news and make a video reporting and commenting on it.

The other reason it’s good to have a niche is that you’ll be able to use keywords related to that niche in your video titles and tags. It’s hard to make it with a vlogging channel because nobody is searching for your content unless you are covering a specific topic like the technology they want to hear about.

• What are you watching/reading?
• Snapshots of Your Day
• Whatever You Need to Get Out
• What did you learn today?

Here are 4 things to talk about in your daily vlog:

What are you watching/reading?

If you’re really into a book or tv show, or if you saw a movie recently, then those are all good things to talk about (warn people if you’re going to spoil anything!). You do recaps, reviews, or just share a few thoughts you had. If you’re worried about alienating people who don’t watch/read the same stuff as you then you can keep it more general and just react to a few things from the media you’re consuming while also talking about your day. It’ll give you an anchor to build the rest of your video around, even if it’s not all you talk about.

By commenting on what you’re watching/reading you have a better chance of capitalizing on a trending topic people are searching for. You could also find yourself an audience by becoming involved in fan communities.

Snapshots of Your Day

Casey Neistat is the master of this. He is always ready with a camera on hand so that, when something interesting happens, he can capture it and build his daily vlog around it.

Carrying a camera around like Casey may or may not suit your lifestyle, but you can still pick out one story from your day to tell. It doesn’t have to be a major event, and you shouldn’t worry that it won’t be interesting to other people. It’s your personality they’re tuning in for, so even if you’re just talking about a funny thing your cat did it will keep your audience interested because a) it’s you talking about it and b) it gives them a bit of insight into your life.

Whatever You Need to Get Out

Flula is frequently puzzled by English expressions, like ‘Party Pooper’, and needs to get his confusion off his chest at odd hours of the day.

Ranting about people you know can get messy when people from your offline life see it, so maybe avoid that. However, if you’re angry about something in general – or really happy about something – then whatever it is you’re feeling strongly about is probably the thing you should be vlogging about.

It does not matter what it is that is making you have this strong reaction (unless, again, it’s an actual person who might see your video and cause problems for you). If you’re mad about a real injustice in the world then that’s a great thing to talk about – you might even raise some awareness for the issue – but you can also rant about your favorite flavor of yogurt being cut and that’ll be engaging to viewers too.

Alternatively: you could do a vlog about how happy you are to have gotten engaged or a vlog about how happy you are that it was sunny today, and your enthusiasm will carry your audience through either video with you.

What did you learn today?

Fun fact: The original lyrics Paul McCartney imagined for ‘Yesterday’ were ‘Scrambled eggs, oh my baby how I love your legs’.

You learn something new every day, right? Why not share that factoid with your viewers. Here a few facts to get you started:

Whales evolved from a land-based animal called a pakicetus.

The hagfish hunt by swimming into the mouth of a larger fish and eating it from the inside.

Crows live in family units, visit their aging parents, and have funerals for dead crows.

The puya chilensis is a plant that ‘eats’ sheep (sheep get stuck to it, starve, and end up as fertilizer).

Sea monkeys can survive in space.

EVERYTHING

You could also just flick the camera on and tell the full story of your day like you’d do in a traditional daily blog. What did you have for breakfast, how was school/work, did you talk to any friends, how was the weather – anything and everything. Generally, these videos can run a bit long and don’t have a lot of snappy editing. They’re faster to make, which is good if you’re doing them every day, but the unpolished nature of them won’t appeal to everyone. It will be exactly what appeals to some people, though.

Customize Your Vlog Stories with Powerful Video Editor

We’ve got a new eBook out!

It’s got strategies that have worked for other YouTubers, boiled down to simple action steps.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Every genre on YouTube has its own unique challenges, but daily vlogging is probably the hardest thing you could take on. Firstly because it means you have to do all the work of shooting and editing every day and secondly because it means you need to have something to talk about every single day. Even vlogging once or twice a week is tough.

How do you know what you should talk about in your vlog ? Some people are so comfortable in front of the camera they can just turn it on and start talking about whatever’s on their mind, but they’re in the minority.

Before starting your daily vlogging, you have to figure out one important thing ahead of time.

Do you have a niche?

You should have a niche. In a genre as broad as vlogging it is important to have some kind of hook that sets you apart from other vloggers. This can be an interest that you have, an industry you work in, or even a field of study you’re involved in at school. If you’re into technology, for example, you’ll always have a wealth of subjects to vlog about because all you’ll have to do is look at the day’s tech news and make a video reporting and commenting on it.

The other reason it’s good to have a niche is that you’ll be able to use keywords related to that niche in your video titles and tags. It’s hard to make it with a vlogging channel because nobody is searching for your content unless you are covering a specific topic like the technology they want to hear about.

• What are you watching/reading?
• Snapshots of Your Day
• Whatever You Need to Get Out
• What did you learn today?

Here are 4 things to talk about in your daily vlog:

What are you watching/reading?

If you’re really into a book or tv show, or if you saw a movie recently, then those are all good things to talk about (warn people if you’re going to spoil anything!). You do recaps, reviews, or just share a few thoughts you had. If you’re worried about alienating people who don’t watch/read the same stuff as you then you can keep it more general and just react to a few things from the media you’re consuming while also talking about your day. It’ll give you an anchor to build the rest of your video around, even if it’s not all you talk about.

By commenting on what you’re watching/reading you have a better chance of capitalizing on a trending topic people are searching for. You could also find yourself an audience by becoming involved in fan communities.

Snapshots of Your Day

Casey Neistat is the master of this. He is always ready with a camera on hand so that, when something interesting happens, he can capture it and build his daily vlog around it.

Carrying a camera around like Casey may or may not suit your lifestyle, but you can still pick out one story from your day to tell. It doesn’t have to be a major event, and you shouldn’t worry that it won’t be interesting to other people. It’s your personality they’re tuning in for, so even if you’re just talking about a funny thing your cat did it will keep your audience interested because a) it’s you talking about it and b) it gives them a bit of insight into your life.

Whatever You Need to Get Out

Flula is frequently puzzled by English expressions, like ‘Party Pooper’, and needs to get his confusion off his chest at odd hours of the day.

Ranting about people you know can get messy when people from your offline life see it, so maybe avoid that. However, if you’re angry about something in general – or really happy about something – then whatever it is you’re feeling strongly about is probably the thing you should be vlogging about.

It does not matter what it is that is making you have this strong reaction (unless, again, it’s an actual person who might see your video and cause problems for you). If you’re mad about a real injustice in the world then that’s a great thing to talk about – you might even raise some awareness for the issue – but you can also rant about your favorite flavor of yogurt being cut and that’ll be engaging to viewers too.

Alternatively: you could do a vlog about how happy you are to have gotten engaged or a vlog about how happy you are that it was sunny today, and your enthusiasm will carry your audience through either video with you.

What did you learn today?

Fun fact: The original lyrics Paul McCartney imagined for ‘Yesterday’ were ‘Scrambled eggs, oh my baby how I love your legs’.

You learn something new every day, right? Why not share that factoid with your viewers. Here a few facts to get you started:

Whales evolved from a land-based animal called a pakicetus.

The hagfish hunt by swimming into the mouth of a larger fish and eating it from the inside.

Crows live in family units, visit their aging parents, and have funerals for dead crows.

The puya chilensis is a plant that ‘eats’ sheep (sheep get stuck to it, starve, and end up as fertilizer).

Sea monkeys can survive in space.

EVERYTHING

You could also just flick the camera on and tell the full story of your day like you’d do in a traditional daily blog. What did you have for breakfast, how was school/work, did you talk to any friends, how was the weather – anything and everything. Generally, these videos can run a bit long and don’t have a lot of snappy editing. They’re faster to make, which is good if you’re doing them every day, but the unpolished nature of them won’t appeal to everyone. It will be exactly what appeals to some people, though.

Customize Your Vlog Stories with Powerful Video Editor

We’ve got a new eBook out!

It’s got strategies that have worked for other YouTubers, boiled down to simple action steps.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Every genre on YouTube has its own unique challenges, but daily vlogging is probably the hardest thing you could take on. Firstly because it means you have to do all the work of shooting and editing every day and secondly because it means you need to have something to talk about every single day. Even vlogging once or twice a week is tough.

How do you know what you should talk about in your vlog ? Some people are so comfortable in front of the camera they can just turn it on and start talking about whatever’s on their mind, but they’re in the minority.

Before starting your daily vlogging, you have to figure out one important thing ahead of time.

Do you have a niche?

You should have a niche. In a genre as broad as vlogging it is important to have some kind of hook that sets you apart from other vloggers. This can be an interest that you have, an industry you work in, or even a field of study you’re involved in at school. If you’re into technology, for example, you’ll always have a wealth of subjects to vlog about because all you’ll have to do is look at the day’s tech news and make a video reporting and commenting on it.

The other reason it’s good to have a niche is that you’ll be able to use keywords related to that niche in your video titles and tags. It’s hard to make it with a vlogging channel because nobody is searching for your content unless you are covering a specific topic like the technology they want to hear about.

• What are you watching/reading?
• Snapshots of Your Day
• Whatever You Need to Get Out
• What did you learn today?

Here are 4 things to talk about in your daily vlog:

What are you watching/reading?

If you’re really into a book or tv show, or if you saw a movie recently, then those are all good things to talk about (warn people if you’re going to spoil anything!). You do recaps, reviews, or just share a few thoughts you had. If you’re worried about alienating people who don’t watch/read the same stuff as you then you can keep it more general and just react to a few things from the media you’re consuming while also talking about your day. It’ll give you an anchor to build the rest of your video around, even if it’s not all you talk about.

By commenting on what you’re watching/reading you have a better chance of capitalizing on a trending topic people are searching for. You could also find yourself an audience by becoming involved in fan communities.

Snapshots of Your Day

Casey Neistat is the master of this. He is always ready with a camera on hand so that, when something interesting happens, he can capture it and build his daily vlog around it.

Carrying a camera around like Casey may or may not suit your lifestyle, but you can still pick out one story from your day to tell. It doesn’t have to be a major event, and you shouldn’t worry that it won’t be interesting to other people. It’s your personality they’re tuning in for, so even if you’re just talking about a funny thing your cat did it will keep your audience interested because a) it’s you talking about it and b) it gives them a bit of insight into your life.

Whatever You Need to Get Out

Flula is frequently puzzled by English expressions, like ‘Party Pooper’, and needs to get his confusion off his chest at odd hours of the day.

Ranting about people you know can get messy when people from your offline life see it, so maybe avoid that. However, if you’re angry about something in general – or really happy about something – then whatever it is you’re feeling strongly about is probably the thing you should be vlogging about.

It does not matter what it is that is making you have this strong reaction (unless, again, it’s an actual person who might see your video and cause problems for you). If you’re mad about a real injustice in the world then that’s a great thing to talk about – you might even raise some awareness for the issue – but you can also rant about your favorite flavor of yogurt being cut and that’ll be engaging to viewers too.

Alternatively: you could do a vlog about how happy you are to have gotten engaged or a vlog about how happy you are that it was sunny today, and your enthusiasm will carry your audience through either video with you.

Click here

What did you learn today?

Fun fact: The original lyrics Paul McCartney imagined for ‘Yesterday’ were ‘Scrambled eggs, oh my baby how I love your legs’.

You learn something new every day, right? Why not share that factoid with your viewers. Here a few facts to get you started:

Whales evolved from a land-based animal called a pakicetus.

The hagfish hunt by swimming into the mouth of a larger fish and eating it from the inside.

Crows live in family units, visit their aging parents, and have funerals for dead crows.

The puya chilensis is a plant that ‘eats’ sheep (sheep get stuck to it, starve, and end up as fertilizer).

Sea monkeys can survive in space.

EVERYTHING

You could also just flick the camera on and tell the full story of your day like you’d do in a traditional daily blog. What did you have for breakfast, how was school/work, did you talk to any friends, how was the weather – anything and everything. Generally, these videos can run a bit long and don’t have a lot of snappy editing. They’re faster to make, which is good if you’re doing them every day, but the unpolished nature of them won’t appeal to everyone. It will be exactly what appeals to some people, though.

Customize Your Vlog Stories with Powerful Video Editor

We’ve got a new eBook out!

It’s got strategies that have worked for other YouTubers, boiled down to simple action steps.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: