Storytelling Steps for YouTube Ascension

The Best Storytelling Techniques to Grow Your YouTube Channel

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.

Here are 3 methods for creating an awesome story:

• Method 1: CREATE SUSPENSE
• Method 2: USE EMPATHY
• Method 3: TAKE THE AUDIENCE ON A MEANINGFUL JOURNEY

1. Create Suspense

The hero has an objective, but the plan might fail.

The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.

What Does a Suspenseful Story Sound Like?

When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.

Here are a few examples you can use to pump more suspense into your story:

- Address a fear (example: being alone for the prom)

- An objective (example: asking the crush out to the dance)

- Consequences of failing (example: being embarrassed in front of the whole school)

- Limited time (example: prom is next week)

- Obstacles (example: the crush has an aggressive ex.)

You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!

Raise Questions After Questions

A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.

For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?

This continues building on the tension and increasing the stakes evermore.

Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.

Include a Cliffhanger

We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.

But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.

In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.

How to Deliver a Good Cliffhanger

Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.

Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.

A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.

Before you start telling your story, consider the key details that are most impactful.

Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .

Here are two ways you can present your cliffhanger for amplified effect:

1. Slow Down and Have Pauses

As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.

Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.

2. Use Repetition

Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.

In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.

The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?

Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.

The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.

2. Use Empathy

A storyteller must be empathetic.

If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.

If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.

Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.

Don’t Use Too Many Facts and Figures

If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.

It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.

However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.

Facts and figures are useful in reports, but not as much in compelling stories.

Evoke the Senses

If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.

Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.

Ask yourself these questions:

- What does it smell like?

- What can you hear?

- What do you see?

- What can you physically feel?

This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.

Use Metaphors

As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.

If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”

That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.

By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.

3. Take the Audience on a Meaningful Journey

Perhaps the most important element of a good story is that the journey is meaningful.

- Is it educational?

- Is it entertaining?

- Is it motivational or inspiring?

Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?

YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.

It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.

His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.

Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.

Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers

Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Understanding Your Youtube Earnings: AdSense Payments per Thousand Viewer

YouTubers are fantastic people who create content and make a living out of it. But have you ever thought about how much YouTube pays or what YouTube AdSense earnings are?

If you aren’t sure about the YouTube payment situation or how much AdSense pay for views, you will learn this below. Whether you’re planning to create a channel or already have one, learning how much you can expect YouTube to pay will help you in the longer run.

Be it AdSense pay on 1,000 views or AdSense pay per click; this blog features information you may appreciate.

1. Type of Content
2. Keywords
3. User Location
4. Time Requires to Get Views
5. Video Duration
6. Your Niche or Industry

• Pros and Cons of Earning Money from Google AdSense

Part 1: How Much Does AdSense Pay Per 1,000 Views

As a content creator, you might be tempted to know how much you can expect to earn through AdSense. Since it’s a free and simple way to make extra bucks, showing ads with the content you produce for online platforms, it’s essential to know how much it pays for views.

Pay Per 1,000 Views by AdSense

For 1,000 views, expect AdSense to pay around $8-$20. However, your total earnings will depend on factors such as your content type, users’ location, and setting of ads in Google AdSense, so it can pay on thousand views.

More so, AdSense opts for Revenue Per 1,000 impressions or (RPM) to showcase the amount you would get for 1,000 impressions. Remember, this RPM doesn’t include the actual amount you’ve earned. But it focuses on dividing your earnings by page views and impressions, then multiplying those by 1,000.

You can also refer to the formula for better understanding.

Formula:

RPM = (Estimated earnings / Number of page views) * 1000

From this formula provided by Google official, we can easily know that

Estimated earnings = (RPM * Number of page views) / 1000

To understand it further, see the example below.

Suppose you’ve earned around $0.10 from 20 page views; your page RPM would be $6.00 in simpler terms.

($0.10 / 25) * 1000 = $6.00

Also, if RPM is $4.00 from 45,000 ad impressions, your estimated earnings would be equal $180.00

($4.00 * 45,000) / 1000 = $180.00

AdSense Pay Per View

Lastly, if you’re looking for an exact answer regarding how much it pays per view, know that it varies and is based on different factors, such as niche or audience demographic.

But you can expect something between $8 to $12 on 1,000 views after monetizing your YouTube channel with your Google AdSense account.

Part 2: How Much Does AdSense Pay Per Click?

After understanding AdSense’s way to pay for 1,000 views, formula, or pay per view, here’s what you need to know about AdSense’s payment on per click policy.

On Average, you can expect AdSense to pay something around $0.20 to $15 on a click. Talking about estimated earnings or one click, it depends on the cost-per-click in the niche, including the publisher’s earnings and competition among rival advertisers.

And if you’re wondering, cost-per-click is when a user clicks on your ad, and you earn money for it. However, advertisers always decide the cost-per-click for ads. In this case, some advertisers don’t hesitate to pay extra, depending on what they intend to advertise.

Part 3: AdSense Earnings Per Thousand Pageviews Examples

From pay per 1,000 views to pay per click, understanding the AdSense payment policy is essential if you’re up to monetize your YouTube channel.

Since there’re YouTube AdSense requirements, such as audience demographic, niche, or content, learning about which niche is the lucrative one will also help you decide your next move.

Let’s take a look at the following examples for better understanding:

• For example, if arts and entertainment is your niche, you can expect to earn $5.62 after accumulating 1,000 pageviews.
• Creators who create content on vehicles can earn around $9.20 on every 1,000 pageviews.
• If you’re into beauty and fitness, expect to earn up to $13.01 on 1,000 pageviews.
• For real estate, health, home, and garden niches, you can earn $14.50, $17.40, and $23.35 on every 1,000 pageviews.

Remember, people from North America can make the most of these earnings. But worry not if you are based outside North America. Because Google AdSense revenue calculator can help you find the average pageviews on monthly basis.

Part 4: Earnings from AdSense: Factors to Consider

After learning how much you can earn in different niches, it’s equally important to focus on the following factors, so you can qualify and start earning from AdSense with ease.

1) Type of Content

To monetize your videos for AdSense, ensure that you own the rights to use visuals and audio elements of your video. And focus on creating all elements of your video yourself.

For YouTube, you can try creating tutorials, do-it-yourself videos, original short films, original music videos, home videos, travel vlogs, or even daily-life vlogs.

While creating content for YouTube, remember advertisers consider placing ads on more advertiser-friendly content.

As a blogger, you must provide unique but quality content to exceed AdSense’s eligibility criteria. Having unique content helps Google understand what your website is about. It’s even better if your website provides a one-of-its-kind experience and users visit it again.

Be it a vlog or blog, please ensure that it’s original and not a copy from other sources. This way, you can elevate your credibility on the respective platforms. For a great user experience, opt for intuitive navigation.

And to up your content game, you can even use the calculator to determine the value of your content and estimated revenue from AdSense.

2) Keywords

Keywords are phrases and words that describe your service or product. The ones you choose will help show your ads to users.

Therefore, go for the relevant yet high-quality keywords and add them to your ad campaigns. This strategy will put your ad in front of potential buyers.

3) User Location

Remember, AdSense follows geo-targeting strategy, so it can place ads on different pages. These ads are based on a user’s language, region, and IP address.

Put simply, ads serving to a user from Algeria may differ from the ads for a user from Georgia.

4) Time Requires to Get Views

There’s no fixed time frame; however, you can focus on search volume, audience, and competition to start getting the desired number of views.

The first 60 minutes are crucial after you post a video. Then, the next 24 hours and the first 48 hours are equally important because YouTube gives an unnatural boost to it. It helps YouTube observe responses, such as how viewers interacted with the video and what kinds of viewers were interested in it.

Remember, if a video fails to get any views in a couple of days, it won’t likely perform and will consider “dead” on the platform.

More so, if a video performs better slightly, it’ll start to reach its full potential in the next 3 to 6 months, according to the views it receives per day. Oftentimes, videos took up to a year to perform well.

And if your video starts to perform better and faster in those 3-6 months, it’ll likely do better in the longer run.

5) Video Duration

Focus on the length of your video, as it determines how many ads can be shown in it. This part also influences your earning potential. When your video is longer in length, it’ll increase its worth.

However, you must find the right balance between video duration, quality, and the number of videos on your channel, so you can continue to earn without hindrance.

6) Your Niche or Industry

Niche is another essential factor to opt for AdSense earnings. Some of the profitable topics are:

• Business
• Investment
• Health
• Insurance
• Online Marketing

You can choose the area that interest you the most and start people educating about it.

For example, people tend to think about investing their money to multiply it. You can create videos on investment-related topics, tips and tricks to get maximum views.

Part 5: Pros and Cons of Earning Money from Google AdSense

At this point, you’re familiar with almost all aspects of generating money using Google AdSense. And considering the factors, it seems like a task you can perform.

Before you try earning money via AdSense, consider the following pros and cons.

Pros

• Google AdSense doesn’t charge an extra fee. It’s a totally free service that can help you earn dollars.
• Don’t know how to make ads? Don’t worry; Google will do it for you.
• It enables you to use one account to monetize multiple websites.
• As a passive income, it doesn’t require additional effort.

Cons

• Making the first $100 is a must to get paid further.
• With AdSense, you won’t be allowed to use another ad network.
• A policy breach could make you lose your account.
• You need a lot of traffic to make some serious money.
• Adding several ads can annoy your viewers.

Final Words

Monetizing your YouTube channel for AdSense is great for having a steady passive income. But, it’s a time-consuming process and has a set of advantages and disadvantages.

If you already have a YouTube channel and a certain number of views, you can take it further using the provided information. However, focus on factors such as user demographic, content type, and quality to achieve long-term success.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: How Much Does AdSense Pay Per 1,000 Views

As a content creator, you might be tempted to know how much you can expect to earn through AdSense. Since it’s a free and simple way to make extra bucks, showing ads with the content you produce for online platforms, it’s essential to know how much it pays for views.

Pay Per 1,000 Views by AdSense

For 1,000 views, expect AdSense to pay around $8-$20. However, your total earnings will depend on factors such as your content type, users’ location, and setting of ads in Google AdSense, so it can pay on thousand views.

More so, AdSense opts for Revenue Per 1,000 impressions or (RPM) to showcase the amount you would get for 1,000 impressions. Remember, this RPM doesn’t include the actual amount you’ve earned. But it focuses on dividing your earnings by page views and impressions, then multiplying those by 1,000.

You can also refer to the formula for better understanding.

Formula:

RPM = (Estimated earnings / Number of page views) * 1000

From this formula provided by Google official, we can easily know that

Estimated earnings = (RPM * Number of page views) / 1000

To understand it further, see the example below.

Suppose you’ve earned around $0.10 from 20 page views; your page RPM would be $6.00 in simpler terms.

($0.10 / 25) * 1000 = $6.00

Also, if RPM is $4.00 from 45,000 ad impressions, your estimated earnings would be equal $180.00

($4.00 * 45,000) / 1000 = $180.00

AdSense Pay Per View

Lastly, if you’re looking for an exact answer regarding how much it pays per view, know that it varies and is based on different factors, such as niche or audience demographic.

But you can expect something between $8 to $12 on 1,000 views after monetizing your YouTube channel with your Google AdSense account.

Part 2: How Much Does AdSense Pay Per Click?

After understanding AdSense’s way to pay for 1,000 views, formula, or pay per view, here’s what you need to know about AdSense’s payment on per click policy.

On Average, you can expect AdSense to pay something around $0.20 to $15 on a click. Talking about estimated earnings or one click, it depends on the cost-per-click in the niche, including the publisher’s earnings and competition among rival advertisers.

And if you’re wondering, cost-per-click is when a user clicks on your ad, and you earn money for it. However, advertisers always decide the cost-per-click for ads. In this case, some advertisers don’t hesitate to pay extra, depending on what they intend to advertise.

Part 3: AdSense Earnings Per Thousand Pageviews Examples

From pay per 1,000 views to pay per click, understanding the AdSense payment policy is essential if you’re up to monetize your YouTube channel.

Since there’re YouTube AdSense requirements, such as audience demographic, niche, or content, learning about which niche is the lucrative one will also help you decide your next move.

Let’s take a look at the following examples for better understanding:

• For example, if arts and entertainment is your niche, you can expect to earn $5.62 after accumulating 1,000 pageviews.
• Creators who create content on vehicles can earn around $9.20 on every 1,000 pageviews.
• If you’re into beauty and fitness, expect to earn up to $13.01 on 1,000 pageviews.
• For real estate, health, home, and garden niches, you can earn $14.50, $17.40, and $23.35 on every 1,000 pageviews.

Remember, people from North America can make the most of these earnings. But worry not if you are based outside North America. Because Google AdSense revenue calculator can help you find the average pageviews on monthly basis.

Part 4: Earnings from AdSense: Factors to Consider

After learning how much you can earn in different niches, it’s equally important to focus on the following factors, so you can qualify and start earning from AdSense with ease.

1) Type of Content

To monetize your videos for AdSense, ensure that you own the rights to use visuals and audio elements of your video. And focus on creating all elements of your video yourself.

For YouTube, you can try creating tutorials, do-it-yourself videos, original short films, original music videos, home videos, travel vlogs, or even daily-life vlogs.

While creating content for YouTube, remember advertisers consider placing ads on more advertiser-friendly content.

As a blogger, you must provide unique but quality content to exceed AdSense’s eligibility criteria. Having unique content helps Google understand what your website is about. It’s even better if your website provides a one-of-its-kind experience and users visit it again.

Be it a vlog or blog, please ensure that it’s original and not a copy from other sources. This way, you can elevate your credibility on the respective platforms. For a great user experience, opt for intuitive navigation.

And to up your content game, you can even use the calculator to determine the value of your content and estimated revenue from AdSense.

2) Keywords

Keywords are phrases and words that describe your service or product. The ones you choose will help show your ads to users.

Therefore, go for the relevant yet high-quality keywords and add them to your ad campaigns. This strategy will put your ad in front of potential buyers.

3) User Location

Remember, AdSense follows geo-targeting strategy, so it can place ads on different pages. These ads are based on a user’s language, region, and IP address.

Put simply, ads serving to a user from Algeria may differ from the ads for a user from Georgia.

4) Time Requires to Get Views

There’s no fixed time frame; however, you can focus on search volume, audience, and competition to start getting the desired number of views.

The first 60 minutes are crucial after you post a video. Then, the next 24 hours and the first 48 hours are equally important because YouTube gives an unnatural boost to it. It helps YouTube observe responses, such as how viewers interacted with the video and what kinds of viewers were interested in it.

Remember, if a video fails to get any views in a couple of days, it won’t likely perform and will consider “dead” on the platform.

More so, if a video performs better slightly, it’ll start to reach its full potential in the next 3 to 6 months, according to the views it receives per day. Oftentimes, videos took up to a year to perform well.

And if your video starts to perform better and faster in those 3-6 months, it’ll likely do better in the longer run.

5) Video Duration

Focus on the length of your video, as it determines how many ads can be shown in it. This part also influences your earning potential. When your video is longer in length, it’ll increase its worth.

However, you must find the right balance between video duration, quality, and the number of videos on your channel, so you can continue to earn without hindrance.

6) Your Niche or Industry

Niche is another essential factor to opt for AdSense earnings. Some of the profitable topics are:

• Business
• Investment
• Health
• Insurance
• Online Marketing

You can choose the area that interest you the most and start people educating about it.

For example, people tend to think about investing their money to multiply it. You can create videos on investment-related topics, tips and tricks to get maximum views.

Part 5: Pros and Cons of Earning Money from Google AdSense

At this point, you’re familiar with almost all aspects of generating money using Google AdSense. And considering the factors, it seems like a task you can perform.

Before you try earning money via AdSense, consider the following pros and cons.

Pros

• Google AdSense doesn’t charge an extra fee. It’s a totally free service that can help you earn dollars.
• Don’t know how to make ads? Don’t worry; Google will do it for you.
• It enables you to use one account to monetize multiple websites.
• As a passive income, it doesn’t require additional effort.

Cons

• Making the first $100 is a must to get paid further.
• With AdSense, you won’t be allowed to use another ad network.
• A policy breach could make you lose your account.
• You need a lot of traffic to make some serious money.
• Adding several ads can annoy your viewers.

Final Words

Monetizing your YouTube channel for AdSense is great for having a steady passive income. But, it’s a time-consuming process and has a set of advantages and disadvantages.

If you already have a YouTube channel and a certain number of views, you can take it further using the provided information. However, focus on factors such as user demographic, content type, and quality to achieve long-term success.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later