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[New] Stepwise Strategies for Measuring YT Success Metrics and Revenue
Stepwise Strategies for Measuring YT Success Metrics and Revenue
It’s not the easiest way to earn money online, but YouTube is one of the best ways. YouTube is a powerful channel to promote your video and get more traffic.
The most common question is how much YouTubers earn on 100, 1000, or 10,000 views. We’re going to answer that question in this article and explain how to calculate YouTube views to money.
First off, we’re going to talk about how YouTube works.
Next, we’ll examine the importance of YouTube views, plus how to calculate them.
- Estimated your YouTube earning by YouTube revenue reports
- How much money can you make on YouTube?
- Bonus tip: Increase YouTube earnings with a powerful video editing software
Part 1: The rules to know for each means earning money from YouTube
As a YouTube creator, finding ways to earn money from your content cannot be easy. Some creators make a living solely off their channels. Others supplement their income with affiliate marketing, sponsorships, and ad revenue. But if you want to earn money from YouTube truly, you need to understand which monetization methods work best for you and your content.
Here’s what you should know when using each method and why you should consider doing so:
| Methods | Viewers/Clicks/Impressions | Earnings/Commission |
|---|---|---|
| YouTube Ads $1 CPM | 1 million Ad views | Average rate per ad=0.18Total ~ $5000 |
| Brand Sponsorships | 5K Sub 5K-30K Sub 30K-500K Sub 500K-1M+ Sub | $300 $700 $950 $3500 |
| Affiliate Marketing 30%-35% commission | If 100 people buys $20 product through affiliate link. Total $2000 | $2000*35%= $700 |
| Crowdfunding (Patreon, Indiegogo, GoFundMe) $5 | 100 subscribers funds the channel | 100*5=$500 |
| Merchandise Shelf $5 Shirt | 100 subscribers purchases your merch | 100*5=$500 |
| Channel Memberships $5/month | 100 loyal subscribers join membership | 100*5=$500 |
YouTube Ads
The video ads on the platform aren’t lucrative and can be used to supplement your income in the form of AdSense earnings. An actual advertiser pays 0.18 per ad view on average (as shown above). That means 1000 ad views equals $18 and $3-$5 per 1000 views.
Brand Sponsorships
Brands can sponsor your videos to reach their target audience. YouTube videos are a big part of our lives, and brands are becoming increasingly aware of how useful these videos can be. To be eligible for sponsorship, your channel must be of 5000 subscribers.
Affiliate Marketing
YouTubers help brands increase sales by encouraging their viewers to shop at the company’s store or visit its specific product pages. They then earn a commission (30%-35%) on products that people buy after clicking an affiliate link.
Crowdfunding
Today many people use crowdfunding websites to raise money for personal, channel-related projects. Most YouTubers are doing it to generate steady cash flow. Some of them use this source to fund their YouTube videos so that it increases quality and engagement.
Merchandise Shelf
Your merchandise represents and feeds your audience’s connection with you. Your product is your business, so you’re first and foremost an entrepreneur. Then design your YouTube marketing strategy to sell your merchandise and generate income.
Channel Membership
YouTube has a plan that allows you to charge your subscribers for membership on your YouTube channel. Members get access to exclusive live chats, badges, emojis, etc. Subscribers must give a set amount every month to a channel that makes a steady monthly income for YouTubers.
Part 2: Calculate YouTube income by YouTube Money Calculator
How much money do you earn on YouTube? There is no simple way to answer this question, but a YouTube income calculator can give you a rough estimate. It shows you whether you’re getting enough money to keep producing videos or if you need to look for additional ways of making money from your channel.
The tools below provide a detailed breakdown of the earnings from a specific YouTube video or channel based on audience engagement, views, and other factors.
YouTube Money Calculator
Pros
- Does not ask for much information, just a URL
- It has flexibility to check earnings by channel and video separately
Cons
- Calculate earnings based on views only
How-to-steps
Step1 To check earnings by channel, import the channel URL and click the search icon.
Step2 You’ll see the result showing, ‘Number of total Subscribers’, ‘Number of Total Video Views’, ‘Total estimated earnings’, and ‘Average Earnings per Video’.
Step3 If you want to check earnings by video, below you’ll see another search bar where you can paste the specific video URL.
Step4 The result will show you the ‘Number of Total Video Views’, and ‘Estimated Video earnings’.
Aux mode
Pros
- Easy interface, with a view slider
- Does Not require any information
Cons
- Based on your video view count only
How-to-steps
Go to AUX MODE
Step1 You can type total video views or, increase or decrease total views with the arrows.
Step2 Below you’ll find a slider, you can slide forward to increase views and vice versa.
Step3 On your right, you’ll find estimated results in real time. You can also enter your email address to recieve the result in you inbox.
Tunepocket
Pros
- Slider interface shows real time result
- It shows all results based on views, existing video, and revenue of whole channel
Cons
- None
How-to-steps
Step1 The first calculator on the page is based on daily views. Drag the slider according to your video views and below you’ll find estimated earnings including daily, monthly, and annually.
Step2 Scroll down and you’ll find another calculator that requires specific video URL. Copy and paste the URL of YouTube video and get results based on views.
Step3 The last calculator is about the estimated revenue for a channel. You need to paste the channel URL to find the results. It includes, Number of Total Subscribers, Number of Total Videos, Number of Total Video Views, Channel Title, and Estimated Total Earnings
Part 3: Estimated your YouTube earning by YouTube revenue reports
To better understand the best strategies and tactics to optimize your video content, use YouTube analytic reports to help you get a clearer understanding of how your YouTube channel performs. To check your revenue report:
Step1 Login to your YouTube Studio
Step2 In the left menu, select Analytics.
Step3 From the top menu, select Revenue.
RPM
The RPM is calculated based on how much traffic you’re getting from YouTube compared to all your other sources combined. RPM is calculated as total revenue divided by total views times 1000.
Playback-based CPM
Your CPM (Cost Per Thousand) report tells you how much each ad was worth in terms of the percentage of each play a video was spent. The playback-based CPM report shows your estimated average gross revenue per 1000 playbacks where one or more ads are shown.
Monthly estimated revenue
This is a simple report showing the statistics of your video earnings over the last 6 months. It can fluctuate by invalid traffic, content disputes and ad campaign types.
Revenue sources
You must use this report to see your estimated revenue from each revenue source if you have different revenue sources.
Transaction revenue
The transactions reports show you how much your members and fans have spent in transactions. It shows estimated earnings from channel memberships and merch.
Top-earning videos
This top-earning videos report will show you the most profitable videos and their estimated revenue.
Ad type
If you use different types of Ads for your videos, this report will help you find the percentage of your Ads revenue from each ad type.
Part 4: How much money can you make on YouTube?
The answer to that question can vary widely depending on the type of content you produce and the demographics of your target market. However, we’ve found that a single video ad can be worth anywhere from around $100 to $5,000.
It’s safe to say that most YouTubers earn between $1,000 and $10,000 per month from their ads alone. But there are many other factors to take into consideration when calculating the money, you can make on YouTube:
The number of views your videos get
The key to making money from videos on YouTube is views. The more views you have, the more chance of getting paid will increase. So you need to create videos that will get viewers to click.
According to Forbes’s estimation, you can make $3-$5 per 1000 views. e.g., a video with 1,000,000 views can make around $5,000 on views only.
The engagement level of your audience
When building a YouTube channel, the key to success lies in engaging with your audience. After all, if they don’t like what you’re offering, they will not watch your videos. So you’ve got to have a message that resonates and is useful.
Your channel type
The YouTube algorithm is set up to favor channels with a high volume of views per video and high-quality content rather than low-quality channels that generate a lot of traffic but don’t produce quality videos. So, if you want to increase your revenue from your YouTube videos, try to focus on high-quality content.
Your monetization method
Several monetization methods exist, including Subscription, advertising, affiliate marketing, paid search, and sponsorships. Each monetization method requires a slightly different setup and management, resulting in different revenue.
The country you are in
It is important to know that in some countries, making money off YouTube is extremely difficult. For example, in certain countries, monetizing your videos is impossible without using illegal methods, which will get you into legal trouble.
Some other factors, e.g., it’s worth comparing the RPM of your country and other countries, different rules and prices of YouTube Ads depending on your country.
Bonus tip: Increase YouTube earnings with a powerful video editing software
Are you tired of your boring, run-of-the-mill videos? Are you looking for ways to improve your YouTube earnings? Then let’s look at some of the best editing software to help create your next great content.
Wondershare Filmora is a powerful yet easy-to-use video editing software that makes it easier than ever to make awesome videos. Filmora offers more than 50 cutting-edge tools and effects that make it easier to edit any media source, including videos, photos, and music and share the result in just minutes. Use Filmora’s powerful features like keyframing, motion tracking, split screen, instant mode, VFX, templates etc., to make your video stand out.
Here’s a demo of the software, editing YouTube Shorts:
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step1 Open Filmora 11 application.
Step2 Open Project Settings
Step3 Change Aspect Ratio, Resolution, and Frame rate
Step4 Drag video to the timeline
Step5 Right-click and select Crop to Fit
Step6 Right-Click again and select Crop and Zoom
Step7 Adjust the frame
Step8 Lastly Export you file
Bottom line
People want to watch a video when searching for the answers to a question. The best videos are designed to help users accomplish their specific goals while providing them with something they can take away and use for themselves. You need to put up good videos to keep viewers coming back.
To do that, use the game-changing Filmora 11 (mentioned in the article) to create engaging YouTube videos and amaze your audience. Slowly but surely, your audience will increase and then all the guidance in this article will help you easily analyze, calculate and increase your YouTube revenue.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Part 1: The rules to know for each means earning money from YouTube
As a YouTube creator, finding ways to earn money from your content cannot be easy. Some creators make a living solely off their channels. Others supplement their income with affiliate marketing, sponsorships, and ad revenue. But if you want to earn money from YouTube truly, you need to understand which monetization methods work best for you and your content.
Here’s what you should know when using each method and why you should consider doing so:
| Methods | Viewers/Clicks/Impressions | Earnings/Commission |
|---|---|---|
| YouTube Ads $1 CPM | 1 million Ad views | Average rate per ad=0.18Total ~ $5000 |
| Brand Sponsorships | 5K Sub 5K-30K Sub 30K-500K Sub 500K-1M+ Sub | $300 $700 $950 $3500 |
| Affiliate Marketing 30%-35% commission | If 100 people buys $20 product through affiliate link. Total $2000 | $2000*35%= $700 |
| Crowdfunding (Patreon, Indiegogo, GoFundMe) $5 | 100 subscribers funds the channel | 100*5=$500 |
| Merchandise Shelf $5 Shirt | 100 subscribers purchases your merch | 100*5=$500 |
| Channel Memberships $5/month | 100 loyal subscribers join membership | 100*5=$500 |
YouTube Ads
The video ads on the platform aren’t lucrative and can be used to supplement your income in the form of AdSense earnings. An actual advertiser pays 0.18 per ad view on average (as shown above). That means 1000 ad views equals $18 and $3-$5 per 1000 views.
Brand Sponsorships
Brands can sponsor your videos to reach their target audience. YouTube videos are a big part of our lives, and brands are becoming increasingly aware of how useful these videos can be. To be eligible for sponsorship, your channel must be of 5000 subscribers.
Affiliate Marketing
YouTubers help brands increase sales by encouraging their viewers to shop at the company’s store or visit its specific product pages. They then earn a commission (30%-35%) on products that people buy after clicking an affiliate link.
Crowdfunding
Today many people use crowdfunding websites to raise money for personal, channel-related projects. Most YouTubers are doing it to generate steady cash flow. Some of them use this source to fund their YouTube videos so that it increases quality and engagement.
Merchandise Shelf
Your merchandise represents and feeds your audience’s connection with you. Your product is your business, so you’re first and foremost an entrepreneur. Then design your YouTube marketing strategy to sell your merchandise and generate income.
Channel Membership
YouTube has a plan that allows you to charge your subscribers for membership on your YouTube channel. Members get access to exclusive live chats, badges, emojis, etc. Subscribers must give a set amount every month to a channel that makes a steady monthly income for YouTubers.
Part 2: Calculate YouTube income by YouTube Money Calculator
How much money do you earn on YouTube? There is no simple way to answer this question, but a YouTube income calculator can give you a rough estimate. It shows you whether you’re getting enough money to keep producing videos or if you need to look for additional ways of making money from your channel.
The tools below provide a detailed breakdown of the earnings from a specific YouTube video or channel based on audience engagement, views, and other factors.
YouTube Money Calculator
Pros
- Does not ask for much information, just a URL
- It has flexibility to check earnings by channel and video separately
Cons
- Calculate earnings based on views only
How-to-steps
Step1 To check earnings by channel, import the channel URL and click the search icon.
Step2 You’ll see the result showing, ‘Number of total Subscribers’, ‘Number of Total Video Views’, ‘Total estimated earnings’, and ‘Average Earnings per Video’.
Step3 If you want to check earnings by video, below you’ll see another search bar where you can paste the specific video URL.
Step4 The result will show you the ‘Number of Total Video Views’, and ‘Estimated Video earnings’.
Aux mode
Pros
- Easy interface, with a view slider
- Does Not require any information
Cons
- Based on your video view count only
How-to-steps
Go to AUX MODE
Step1 You can type total video views or, increase or decrease total views with the arrows.
Step2 Below you’ll find a slider, you can slide forward to increase views and vice versa.
Step3 On your right, you’ll find estimated results in real time. You can also enter your email address to recieve the result in you inbox.
Tunepocket
Pros
- Slider interface shows real time result
- It shows all results based on views, existing video, and revenue of whole channel
Cons
- None
How-to-steps
Step1 The first calculator on the page is based on daily views. Drag the slider according to your video views and below you’ll find estimated earnings including daily, monthly, and annually.
Step2 Scroll down and you’ll find another calculator that requires specific video URL. Copy and paste the URL of YouTube video and get results based on views.
Step3 The last calculator is about the estimated revenue for a channel. You need to paste the channel URL to find the results. It includes, Number of Total Subscribers, Number of Total Videos, Number of Total Video Views, Channel Title, and Estimated Total Earnings
Part 3: Estimated your YouTube earning by YouTube revenue reports
To better understand the best strategies and tactics to optimize your video content, use YouTube analytic reports to help you get a clearer understanding of how your YouTube channel performs. To check your revenue report:
Step1 Login to your YouTube Studio
Step2 In the left menu, select Analytics.
Step3 From the top menu, select Revenue.
RPM
The RPM is calculated based on how much traffic you’re getting from YouTube compared to all your other sources combined. RPM is calculated as total revenue divided by total views times 1000.
Playback-based CPM
Your CPM (Cost Per Thousand) report tells you how much each ad was worth in terms of the percentage of each play a video was spent. The playback-based CPM report shows your estimated average gross revenue per 1000 playbacks where one or more ads are shown.
Monthly estimated revenue
This is a simple report showing the statistics of your video earnings over the last 6 months. It can fluctuate by invalid traffic, content disputes and ad campaign types.
Revenue sources
You must use this report to see your estimated revenue from each revenue source if you have different revenue sources.
Transaction revenue
The transactions reports show you how much your members and fans have spent in transactions. It shows estimated earnings from channel memberships and merch.
Top-earning videos
This top-earning videos report will show you the most profitable videos and their estimated revenue.
Ad type
If you use different types of Ads for your videos, this report will help you find the percentage of your Ads revenue from each ad type.
Part 4: How much money can you make on YouTube?
The answer to that question can vary widely depending on the type of content you produce and the demographics of your target market. However, we’ve found that a single video ad can be worth anywhere from around $100 to $5,000.
It’s safe to say that most YouTubers earn between $1,000 and $10,000 per month from their ads alone. But there are many other factors to take into consideration when calculating the money, you can make on YouTube:
The number of views your videos get
The key to making money from videos on YouTube is views. The more views you have, the more chance of getting paid will increase. So you need to create videos that will get viewers to click.
According to Forbes’s estimation, you can make $3-$5 per 1000 views. e.g., a video with 1,000,000 views can make around $5,000 on views only.
The engagement level of your audience
When building a YouTube channel, the key to success lies in engaging with your audience. After all, if they don’t like what you’re offering, they will not watch your videos. So you’ve got to have a message that resonates and is useful.
Your channel type
The YouTube algorithm is set up to favor channels with a high volume of views per video and high-quality content rather than low-quality channels that generate a lot of traffic but don’t produce quality videos. So, if you want to increase your revenue from your YouTube videos, try to focus on high-quality content.
Your monetization method
Several monetization methods exist, including Subscription, advertising, affiliate marketing, paid search, and sponsorships. Each monetization method requires a slightly different setup and management, resulting in different revenue.
The country you are in
It is important to know that in some countries, making money off YouTube is extremely difficult. For example, in certain countries, monetizing your videos is impossible without using illegal methods, which will get you into legal trouble.
Some other factors, e.g., it’s worth comparing the RPM of your country and other countries, different rules and prices of YouTube Ads depending on your country.
Bonus tip: Increase YouTube earnings with a powerful video editing software
Are you tired of your boring, run-of-the-mill videos? Are you looking for ways to improve your YouTube earnings? Then let’s look at some of the best editing software to help create your next great content.
Wondershare Filmora is a powerful yet easy-to-use video editing software that makes it easier than ever to make awesome videos. Filmora offers more than 50 cutting-edge tools and effects that make it easier to edit any media source, including videos, photos, and music and share the result in just minutes. Use Filmora’s powerful features like keyframing, motion tracking, split screen, instant mode, VFX, templates etc., to make your video stand out.
Here’s a demo of the software, editing YouTube Shorts:
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step1 Open Filmora 11 application.
Step2 Open Project Settings
Step3 Change Aspect Ratio, Resolution, and Frame rate
Step4 Drag video to the timeline
Step5 Right-click and select Crop to Fit
Step6 Right-Click again and select Crop and Zoom
Step7 Adjust the frame
Step8 Lastly Export you file
Bottom line
People want to watch a video when searching for the answers to a question. The best videos are designed to help users accomplish their specific goals while providing them with something they can take away and use for themselves. You need to put up good videos to keep viewers coming back.
To do that, use the game-changing Filmora 11 (mentioned in the article) to create engaging YouTube videos and amaze your audience. Slowly but surely, your audience will increase and then all the guidance in this article will help you easily analyze, calculate and increase your YouTube revenue.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Script to Screen: Your Guide to YouTube Storytelling
How to Make YouTube Video
Richard Bennett
Mar 27, 2024• Proven solutions
Finding the audience for short videos you create, sharing your knowledge of publicizing the music you create has become a much simpler and cheaper process in the last fourteen years. ‘Everyone deserves a voice’ is one of the core values that motivates the founders of YouTube to continue developing the world’s largest video sharing platform. So if you are looking for your own voice, but you’re not really sure where to start, you’ve come to the right place, because in this article we are going to show you how to make attention-grabbing YouTube videos that are going to attract a huge audience.
- Preparation Stage for Making YouTube Video [4 Aspects You Should Consider]
- Production Stage: Recording a YouTube Video [5 Tips and Tricks]
- YouTube Video Postproduction Stage: Editing the Footage You Recorded
- Uploading Videos to Your YouTube Channel
- How to Make YouTube Videos from a Mac or PC Computer? [Step Guide]
Preparation Stage: Getting Ready to Make a YouTube Video
Achieving success on YouTube may only seem easy before you realize how much time and effort it takes to run a successful YouTube channel. Making a YouTube video isn’t much different than making any other type of short or feature film as you have to go through the same stages of the video production process. Everything, including creating YouTube videos starts with an idea, so let’s take a look at the steps you’ll need to take before you actually start recording your first YouTube video.
1. Start a YouTube Channel
The journey towards success begins with seemingly small and insignificant steps. Creating a YouTube channel is exactly that, a step, without which you won’t be able to become a YouTuber. All you have to do in order to create a channel on YouTube is sign in to the platform using your Google account and then head over to the Settings menu. Click on the Create a new channel option and then pick a name for your Brand channel . Dedicate some extra time to the process of selecting a name for the channel, because that is the first thing your potential followers are going to notice. The platform lets you start as many as fifty channels with one Gmail ID, and as your channels grow, you can add multiple managers to each channel you’ve started. Click on the Create button when you’re done and that’s it you’re now a proud owner of a YouTube channel.
We have summarized some tips and tricks for creating a YouTube channel account , hope that will help you to create a channel more easily.
2. Choose a Niche and Craft a Video Content Strategy
Devising a plan before you start producing content you are going to share on YouTube is going to give you a sense of direction, since there are so many different types of videos that can attract a large audience. Try to imagine your ideal YouTube follower, and then think about what they are interested in or how you can generate value for them through the content you post on your channel. Attempting to cover a broad spectrum of topics usually doesn’t produce the best results, so instead, you should focus on a specific subject and do your best to offer a unique perspective to your viewers on that subject. More importantly, you need to choose the themes for your videos that are relevant to the audience you would like to reach. Gaming, tutorials, beauty or comedy videos are just a few of the most popular genres of videos on YouTube, although which niche you’re going to pick ultimately depends on your personal interests and reasons why you chose to become a YouTuber in the first place.
Additionally, you should follow the hottest trends on the Internet so that you can find out which topics are drawing the most attention at the moment. Don’t let all these questions trouble you, simply choose a niche in which you feel the most comfortable in and start shooting. Keep a watchful eye on how your followers respond to the videos you share on your channel as time goes on and remain open to new ideas or collaborations.
3. Secure a Fresh Supply of YouTube Video Ideas
Defining your niche is just a beginning because you have to keep producing your videos at a steady pace. Most YouTube experts say that sharing new content at least once a week is necessary if you want to gather a large group of followers on your channel. Consequently, you’ll need a constant supply of ideas for new videos that cover topics your audience is interested in. A simple search on YouTube can help you discover the videos on the platform that have the most views. This should give you a pretty good idea which types of videos are the most popular at the moment and what viewers want to see the most.
Reading the comments section below a YouTube video can be a great way to discover new ideas since viewers often ask questions or search for advice on very specific aspects of the topic that particular video is covering. Moreover, YouTube isn’t the only destination on the Internet where you can find inspiration for your next video since there are countless groups and communities where you can come across interesting topics for your next video.
4. Get the Right Video and Audio Recording Equipment
The list of audio and video recording gear you’re going to need to create a YouTube video depends on the type of video you’re trying to make. Gamers who want to record gameplay and post it on their YouTube channel only need a screen capturing software or a capture card and a microphone. The list of equipment is a bit longer for YouTubers interested in the production of vlogs, comedy or review videos since they are going to need a camera or a Smartphone capable of recording videos at high resolutions, lighting equipment, tripods, steady cams, microphones. If you would like to learn more about the pieces of equipment you are going to need while recording a YouTube video, check our picks of the YouTube Video Shooting Equipment List .
Production Stage: Recording a YouTube Video
After you’ve successfully completed the preparation stage it is time to start getting ready for the next step of the process of making a YouTube video. However, you can’t just pick up a camera and start randomly shooting unrelated scenes, instead, you should follow the steps below that make the production of a video much less complicated.
1. Write a Script and Make a Shooting Schedule
Write down all of your ideas for your next video prior to shooting the first shot of that video. A script can be particularly useful if the video you’re planning on making involves a lot of narration since you’ll always know what to say next. Furthermore, you don’t have to record the entire video on the same day, and you have the freedom to plan when and where you are going to record each scene you want to include in the video.
2. Set a Scene
You control what the viewers of your YouTube video are going to see. That’s why you have to choose your shooting locations carefully and to hand-pick each prop that is going to be visible in the shot. Avoid shooting in messy rooms, because the items in the background are going to distract the viewer and reduce the quality of your videos.
3. Pick the Best Camera Positions
Once you know where and when you are going to shoot your video, you should start planning your shots. Most YouTube videos are recorded from a single camera position, but you can also experiment with different shot angles if it helps you to tell the story of the video. Don’t put the actors near direct sources of light like windows or lamps because if you do so you can easily end up ruining the shot.
4. Make Sure that You Have Enough Light in The Shot
Natural sources of light are often not enough to light a scene properly, because the amount of available light you’ll have at your disposal can change in a few minutes. That’s why nearly all YouTubers use lighting kits that enable them to control the amount of light in the shot at any moment.
5. Bonus: Making YouTube Videos Without a Camera
In case using video and audio recording equipment is a bit too technical for you, there is a simple alternative solution since you can capture all activities on your computer’s screen with software products such as Filmora or OBS Studio. This is an excellent option for gamers who want to record gameplay of their favorite video games or skilled educators that would like to share their knowledge and show others how to use a piece of software or perform any other computer-based task.
Besides screencasting, you can also assemble existing footage from old TV shows, movies or cartoons to make a YouTube video. You don’t have to worry about copyright infringements, as long as the footage you’re using is within the public domain. However, if you accidentally end up using footage without permission it is highly unlikely that anyone is going to file a lawsuit, but your video may be removed from your YouTube channel if someone reports that you’ve used footage without the permission from its owners.
Postproduction Stage: Editing the Footage You Recorded
Before you can share the video clips you recorded with a camera, Smartphone or a screencasting software, you should edit them first. Choosing video editing software isn’t always easy since there are so many different options that enable you to perform both basic and advanced video editing tasks. You can check our recommendations about some of the best video editing software for YouTube videos, in case you are still looking for a video editor that is best suited for the price range you’ve had in mind or your skill level. You should choose a video editing app that you feel the most comfortable using since you are going to spend a lot of time editing videos with it.
The video editing techniques you will utilize during the process of piecing together a YouTube video depend on a number of factors that range from the genre of the video to its visual style. However, trimming or cutting the footage, creating opening titles and end credits are among the most common video editing actions you will have to perform on each new project. Mastering these basic video editing techniques is essential for the success of your videos on YouTube since it will enable you to quickly trim a video clip by dragging one of its ends in an inward or outward direction or remove a portion of a clip you don’t want to feature in the final cut of the video from the timeline.
Hard cuts can at times disrupt the flow of a video, but you can easily fix this by adding a transition between two clips. What’s more, nearly all video editing software products on the market come bundled with rich visual and audio effects libraries that make the color grading or audio editing process much faster. Adding opening titles, lower thirds or any other image overlay can help you introduce the characters in the video to the audience, inform the audience about important aspects of the topic you’re covering or summarize the key points of the video.
Creating a soundtrack is also a vital step of the video editing process that largely influences the quality of the final video. That’s why the narration or the dialogues must be recorded professionally since even the slightest background noise can distract the viewer. Whether or not you are going to add music to a video, depends on the type of project you’re working on. Video editing software products like Filmora have their own royalty free music libraries that offer songs from Rock or Electronic and numerous other genres.
When you complete the video editing process, you should export the video to a folder on your hard drive or directly to your YouTube channel if the video editing app you’ve chosen provides that option. How long the rendering of a video is going to take depends on your computer’s processing power, video’s length, and the output resolution.
Adding/Uploading Videos to Your YouTube Channel
As we already noted you can either upload a video to YouTube directly from a video editing software or from a hard drive after the rendering process is completed. You can upload videos with 16:9 or 4:3 aspect ratios to your channel, and the platform support videos in resolutions up to 8K. The minimum length of a YouTube video is 33 seconds while a video’s maximum length cannot exceed the twelve-hour limit. The file’s size can’t be larger than 128GB while the frame rates can go as high as 60fps. If you need to edit the uploaded and published YouTube videos, you can check our tips about editing existing YouTube videos , and you can check out our guide about how to make money on YouTube if you would like to learn more about account monetization.
Read More to Get : How to Loop a YouTube Video >>
1. Optimize Your Content for YouTube Searches
Every bit of information you add to the video increases its visibility on the platform. Even the name of the file you’re uploading to your channel should contain a keyword, and once the upload is completed you should add a title, description, and metadata if you would like to increase the video’s visibility on the platform. It is vital to select your YouTube SEO strategy before you actually start adding new videos to your strategy. In case you’re not familiar with the concept of search engine optimization for YouTube, you can find everything you need to know aboutYouTube SEO in our guide.
2. Create Visually Captivating Thumbnails and End Screen Elements
A thumbnail is usually a snapshot of a frame from a video, you’ve created during the video editing process or any other still image that suggests what the video is about. A small thing like adding a thumbnail to a YouTube video can increase both the number of views and the number of likes that video is getting. In addition, YouTube’s video editor enables you to add end screens that last anywhere between five and twenty seconds to your videos, but keep in mind that the video must be at least 25 seconds long to have an end screen. There are a number of fully customizable templates available that can be uses to promote your upcoming videos or to invite viewers to subscribe to your channel.
Wanna making YouTube thumbnail yourself? Check some of the best YouTube thumbnail makers list.
3. Publish, Interact and Share
YouTube lets you keep your videos private until you are ready to make them public. Once you decide to make a video available to all YouTube users, you should share it on social media like Twitter, Facebook or Tumblr. Furthermore, embedding a YouTube video on your blog or website can drastically increase the number of views it’s getting. The YouTube Analytics tool is designed to help you track the metrics that indicate how well your video is performing. Don’t know which analytics tools should use? Check our picks of some useful YouTube Analytics Tools to learn how to analyze your video.
How to Make YouTube Videos from a Mac or PC Computer?
Even though you can use almost any video editing software to edit a YouTube video, we recommend trying a versatile video editing app like Filmora to edit videos on Windows PC and Mac which offers both basic and advanced video editing features. Creating a video in Filmora doesn’t require a developed set of video editing skills, since all of the tools and options the editor offers are remarkably easy to use.
When you are ready to start a new project you should simply launch the software, and once the new project loads, you should head over to the File menu and select the Project Settings option that lets you set the resolution, aspect ratio and the frame rate of the video. Proceed to import the footage into the project by selecting one of the available options in the Import drop-down menu or by simply dragging the media assets from a folder on your hard drive and dropping them to the Filmora’s Media Panel. In case you don’t have your own audio and video footage you can download videos, music, visual and audio effects from a stock footage website like Filmstock effects store . Filmora also offers screen casting features, so you can easily record gameplay, show viewers how to use a software or capture any other type of activity on your computer’s screen.
Add each media asset you want to include in the final cut of the video to the timeline and then proceed to remove all unwanted parts of the video and audio clips from the timeline using the Cut or Trim options. Filmora offers rich transitions and visual effects libraries you can use to make the cuts between shot smoother or enhance the colors in the video clips you’re editing. Furthermore, the editor lets you take snapshots of any frame in video clips you’ve placed on the timeline in a single click which can be quite useful if you want to create a thumbnail for your YouTube video. Creating the opening titles, end credits or adding different image overlays to a video is a straight forward process since you just have to select the option that fits the style of the video you’re creating and add it to the timeline. Once you’ve completed the video editing process, you can click on the Export button and decide if you want to export a video directly to your YouTube channel or to a destination on your hard drive.
New to Filmora? Check our beginner guide about How to Edit Videos in Filmora in details or check the quick video tutorial below to find out more details.
Conclusion
Becoming a successful YouTuber requires a lot of dedication and hard work, so if at first, you don’t succeed, you should be patient and persistent. In time, as your channel grows, you will be able to monetize your videos, but only if you keep producing new content at a steady pace. Each step of the YouTube creation process is equally important, and you should dedicate an equal amount of attention to recording high-quality footage, editing, and promotion of the content you share on your YouTube channel. Was this article helpful? Leave a comment below and share your thoughts and experiences with us.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Finding the audience for short videos you create, sharing your knowledge of publicizing the music you create has become a much simpler and cheaper process in the last fourteen years. ‘Everyone deserves a voice’ is one of the core values that motivates the founders of YouTube to continue developing the world’s largest video sharing platform. So if you are looking for your own voice, but you’re not really sure where to start, you’ve come to the right place, because in this article we are going to show you how to make attention-grabbing YouTube videos that are going to attract a huge audience.
- Preparation Stage for Making YouTube Video [4 Aspects You Should Consider]
- Production Stage: Recording a YouTube Video [5 Tips and Tricks]
- YouTube Video Postproduction Stage: Editing the Footage You Recorded
- Uploading Videos to Your YouTube Channel
- How to Make YouTube Videos from a Mac or PC Computer? [Step Guide]
Preparation Stage: Getting Ready to Make a YouTube Video
Achieving success on YouTube may only seem easy before you realize how much time and effort it takes to run a successful YouTube channel. Making a YouTube video isn’t much different than making any other type of short or feature film as you have to go through the same stages of the video production process. Everything, including creating YouTube videos starts with an idea, so let’s take a look at the steps you’ll need to take before you actually start recording your first YouTube video.
1. Start a YouTube Channel
The journey towards success begins with seemingly small and insignificant steps. Creating a YouTube channel is exactly that, a step, without which you won’t be able to become a YouTuber. All you have to do in order to create a channel on YouTube is sign in to the platform using your Google account and then head over to the Settings menu. Click on the Create a new channel option and then pick a name for your Brand channel . Dedicate some extra time to the process of selecting a name for the channel, because that is the first thing your potential followers are going to notice. The platform lets you start as many as fifty channels with one Gmail ID, and as your channels grow, you can add multiple managers to each channel you’ve started. Click on the Create button when you’re done and that’s it you’re now a proud owner of a YouTube channel.
We have summarized some tips and tricks for creating a YouTube channel account , hope that will help you to create a channel more easily.
2. Choose a Niche and Craft a Video Content Strategy
Devising a plan before you start producing content you are going to share on YouTube is going to give you a sense of direction, since there are so many different types of videos that can attract a large audience. Try to imagine your ideal YouTube follower, and then think about what they are interested in or how you can generate value for them through the content you post on your channel. Attempting to cover a broad spectrum of topics usually doesn’t produce the best results, so instead, you should focus on a specific subject and do your best to offer a unique perspective to your viewers on that subject. More importantly, you need to choose the themes for your videos that are relevant to the audience you would like to reach. Gaming, tutorials, beauty or comedy videos are just a few of the most popular genres of videos on YouTube, although which niche you’re going to pick ultimately depends on your personal interests and reasons why you chose to become a YouTuber in the first place.
Additionally, you should follow the hottest trends on the Internet so that you can find out which topics are drawing the most attention at the moment. Don’t let all these questions trouble you, simply choose a niche in which you feel the most comfortable in and start shooting. Keep a watchful eye on how your followers respond to the videos you share on your channel as time goes on and remain open to new ideas or collaborations.
3. Secure a Fresh Supply of YouTube Video Ideas
Defining your niche is just a beginning because you have to keep producing your videos at a steady pace. Most YouTube experts say that sharing new content at least once a week is necessary if you want to gather a large group of followers on your channel. Consequently, you’ll need a constant supply of ideas for new videos that cover topics your audience is interested in. A simple search on YouTube can help you discover the videos on the platform that have the most views. This should give you a pretty good idea which types of videos are the most popular at the moment and what viewers want to see the most.
Reading the comments section below a YouTube video can be a great way to discover new ideas since viewers often ask questions or search for advice on very specific aspects of the topic that particular video is covering. Moreover, YouTube isn’t the only destination on the Internet where you can find inspiration for your next video since there are countless groups and communities where you can come across interesting topics for your next video.
4. Get the Right Video and Audio Recording Equipment
The list of audio and video recording gear you’re going to need to create a YouTube video depends on the type of video you’re trying to make. Gamers who want to record gameplay and post it on their YouTube channel only need a screen capturing software or a capture card and a microphone. The list of equipment is a bit longer for YouTubers interested in the production of vlogs, comedy or review videos since they are going to need a camera or a Smartphone capable of recording videos at high resolutions, lighting equipment, tripods, steady cams, microphones. If you would like to learn more about the pieces of equipment you are going to need while recording a YouTube video, check our picks of the YouTube Video Shooting Equipment List .
Production Stage: Recording a YouTube Video
After you’ve successfully completed the preparation stage it is time to start getting ready for the next step of the process of making a YouTube video. However, you can’t just pick up a camera and start randomly shooting unrelated scenes, instead, you should follow the steps below that make the production of a video much less complicated.
1. Write a Script and Make a Shooting Schedule
Write down all of your ideas for your next video prior to shooting the first shot of that video. A script can be particularly useful if the video you’re planning on making involves a lot of narration since you’ll always know what to say next. Furthermore, you don’t have to record the entire video on the same day, and you have the freedom to plan when and where you are going to record each scene you want to include in the video.
2. Set a Scene
You control what the viewers of your YouTube video are going to see. That’s why you have to choose your shooting locations carefully and to hand-pick each prop that is going to be visible in the shot. Avoid shooting in messy rooms, because the items in the background are going to distract the viewer and reduce the quality of your videos.
3. Pick the Best Camera Positions
Once you know where and when you are going to shoot your video, you should start planning your shots. Most YouTube videos are recorded from a single camera position, but you can also experiment with different shot angles if it helps you to tell the story of the video. Don’t put the actors near direct sources of light like windows or lamps because if you do so you can easily end up ruining the shot.
4. Make Sure that You Have Enough Light in The Shot
Natural sources of light are often not enough to light a scene properly, because the amount of available light you’ll have at your disposal can change in a few minutes. That’s why nearly all YouTubers use lighting kits that enable them to control the amount of light in the shot at any moment.
5. Bonus: Making YouTube Videos Without a Camera
In case using video and audio recording equipment is a bit too technical for you, there is a simple alternative solution since you can capture all activities on your computer’s screen with software products such as Filmora or OBS Studio. This is an excellent option for gamers who want to record gameplay of their favorite video games or skilled educators that would like to share their knowledge and show others how to use a piece of software or perform any other computer-based task.
Besides screencasting, you can also assemble existing footage from old TV shows, movies or cartoons to make a YouTube video. You don’t have to worry about copyright infringements, as long as the footage you’re using is within the public domain. However, if you accidentally end up using footage without permission it is highly unlikely that anyone is going to file a lawsuit, but your video may be removed from your YouTube channel if someone reports that you’ve used footage without the permission from its owners.
Postproduction Stage: Editing the Footage You Recorded
Before you can share the video clips you recorded with a camera, Smartphone or a screencasting software, you should edit them first. Choosing video editing software isn’t always easy since there are so many different options that enable you to perform both basic and advanced video editing tasks. You can check our recommendations about some of the best video editing software for YouTube videos, in case you are still looking for a video editor that is best suited for the price range you’ve had in mind or your skill level. You should choose a video editing app that you feel the most comfortable using since you are going to spend a lot of time editing videos with it.
The video editing techniques you will utilize during the process of piecing together a YouTube video depend on a number of factors that range from the genre of the video to its visual style. However, trimming or cutting the footage, creating opening titles and end credits are among the most common video editing actions you will have to perform on each new project. Mastering these basic video editing techniques is essential for the success of your videos on YouTube since it will enable you to quickly trim a video clip by dragging one of its ends in an inward or outward direction or remove a portion of a clip you don’t want to feature in the final cut of the video from the timeline.
Hard cuts can at times disrupt the flow of a video, but you can easily fix this by adding a transition between two clips. What’s more, nearly all video editing software products on the market come bundled with rich visual and audio effects libraries that make the color grading or audio editing process much faster. Adding opening titles, lower thirds or any other image overlay can help you introduce the characters in the video to the audience, inform the audience about important aspects of the topic you’re covering or summarize the key points of the video.
Creating a soundtrack is also a vital step of the video editing process that largely influences the quality of the final video. That’s why the narration or the dialogues must be recorded professionally since even the slightest background noise can distract the viewer. Whether or not you are going to add music to a video, depends on the type of project you’re working on. Video editing software products like Filmora have their own royalty free music libraries that offer songs from Rock or Electronic and numerous other genres.
When you complete the video editing process, you should export the video to a folder on your hard drive or directly to your YouTube channel if the video editing app you’ve chosen provides that option. How long the rendering of a video is going to take depends on your computer’s processing power, video’s length, and the output resolution.
Adding/Uploading Videos to Your YouTube Channel
As we already noted you can either upload a video to YouTube directly from a video editing software or from a hard drive after the rendering process is completed. You can upload videos with 16:9 or 4:3 aspect ratios to your channel, and the platform support videos in resolutions up to 8K. The minimum length of a YouTube video is 33 seconds while a video’s maximum length cannot exceed the twelve-hour limit. The file’s size can’t be larger than 128GB while the frame rates can go as high as 60fps. If you need to edit the uploaded and published YouTube videos, you can check our tips about editing existing YouTube videos , and you can check out our guide about how to make money on YouTube if you would like to learn more about account monetization.
Read More to Get : How to Loop a YouTube Video >>
1. Optimize Your Content for YouTube Searches
Every bit of information you add to the video increases its visibility on the platform. Even the name of the file you’re uploading to your channel should contain a keyword, and once the upload is completed you should add a title, description, and metadata if you would like to increase the video’s visibility on the platform. It is vital to select your YouTube SEO strategy before you actually start adding new videos to your strategy. In case you’re not familiar with the concept of search engine optimization for YouTube, you can find everything you need to know aboutYouTube SEO in our guide.
2. Create Visually Captivating Thumbnails and End Screen Elements
A thumbnail is usually a snapshot of a frame from a video, you’ve created during the video editing process or any other still image that suggests what the video is about. A small thing like adding a thumbnail to a YouTube video can increase both the number of views and the number of likes that video is getting. In addition, YouTube’s video editor enables you to add end screens that last anywhere between five and twenty seconds to your videos, but keep in mind that the video must be at least 25 seconds long to have an end screen. There are a number of fully customizable templates available that can be uses to promote your upcoming videos or to invite viewers to subscribe to your channel.
Wanna making YouTube thumbnail yourself? Check some of the best YouTube thumbnail makers list.
3. Publish, Interact and Share
YouTube lets you keep your videos private until you are ready to make them public. Once you decide to make a video available to all YouTube users, you should share it on social media like Twitter, Facebook or Tumblr. Furthermore, embedding a YouTube video on your blog or website can drastically increase the number of views it’s getting. The YouTube Analytics tool is designed to help you track the metrics that indicate how well your video is performing. Don’t know which analytics tools should use? Check our picks of some useful YouTube Analytics Tools to learn how to analyze your video.
How to Make YouTube Videos from a Mac or PC Computer?
Even though you can use almost any video editing software to edit a YouTube video, we recommend trying a versatile video editing app like Filmora to edit videos on Windows PC and Mac which offers both basic and advanced video editing features. Creating a video in Filmora doesn’t require a developed set of video editing skills, since all of the tools and options the editor offers are remarkably easy to use.
When you are ready to start a new project you should simply launch the software, and once the new project loads, you should head over to the File menu and select the Project Settings option that lets you set the resolution, aspect ratio and the frame rate of the video. Proceed to import the footage into the project by selecting one of the available options in the Import drop-down menu or by simply dragging the media assets from a folder on your hard drive and dropping them to the Filmora’s Media Panel. In case you don’t have your own audio and video footage you can download videos, music, visual and audio effects from a stock footage website like Filmstock effects store . Filmora also offers screen casting features, so you can easily record gameplay, show viewers how to use a software or capture any other type of activity on your computer’s screen.
Add each media asset you want to include in the final cut of the video to the timeline and then proceed to remove all unwanted parts of the video and audio clips from the timeline using the Cut or Trim options. Filmora offers rich transitions and visual effects libraries you can use to make the cuts between shot smoother or enhance the colors in the video clips you’re editing. Furthermore, the editor lets you take snapshots of any frame in video clips you’ve placed on the timeline in a single click which can be quite useful if you want to create a thumbnail for your YouTube video. Creating the opening titles, end credits or adding different image overlays to a video is a straight forward process since you just have to select the option that fits the style of the video you’re creating and add it to the timeline. Once you’ve completed the video editing process, you can click on the Export button and decide if you want to export a video directly to your YouTube channel or to a destination on your hard drive.
New to Filmora? Check our beginner guide about How to Edit Videos in Filmora in details or check the quick video tutorial below to find out more details.
Conclusion
Becoming a successful YouTuber requires a lot of dedication and hard work, so if at first, you don’t succeed, you should be patient and persistent. In time, as your channel grows, you will be able to monetize your videos, but only if you keep producing new content at a steady pace. Each step of the YouTube creation process is equally important, and you should dedicate an equal amount of attention to recording high-quality footage, editing, and promotion of the content you share on your YouTube channel. Was this article helpful? Leave a comment below and share your thoughts and experiences with us.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Finding the audience for short videos you create, sharing your knowledge of publicizing the music you create has become a much simpler and cheaper process in the last fourteen years. ‘Everyone deserves a voice’ is one of the core values that motivates the founders of YouTube to continue developing the world’s largest video sharing platform. So if you are looking for your own voice, but you’re not really sure where to start, you’ve come to the right place, because in this article we are going to show you how to make attention-grabbing YouTube videos that are going to attract a huge audience.
- Preparation Stage for Making YouTube Video [4 Aspects You Should Consider]
- Production Stage: Recording a YouTube Video [5 Tips and Tricks]
- YouTube Video Postproduction Stage: Editing the Footage You Recorded
- Uploading Videos to Your YouTube Channel
- How to Make YouTube Videos from a Mac or PC Computer? [Step Guide]
Preparation Stage: Getting Ready to Make a YouTube Video
Achieving success on YouTube may only seem easy before you realize how much time and effort it takes to run a successful YouTube channel. Making a YouTube video isn’t much different than making any other type of short or feature film as you have to go through the same stages of the video production process. Everything, including creating YouTube videos starts with an idea, so let’s take a look at the steps you’ll need to take before you actually start recording your first YouTube video.
1. Start a YouTube Channel
The journey towards success begins with seemingly small and insignificant steps. Creating a YouTube channel is exactly that, a step, without which you won’t be able to become a YouTuber. All you have to do in order to create a channel on YouTube is sign in to the platform using your Google account and then head over to the Settings menu. Click on the Create a new channel option and then pick a name for your Brand channel . Dedicate some extra time to the process of selecting a name for the channel, because that is the first thing your potential followers are going to notice. The platform lets you start as many as fifty channels with one Gmail ID, and as your channels grow, you can add multiple managers to each channel you’ve started. Click on the Create button when you’re done and that’s it you’re now a proud owner of a YouTube channel.
We have summarized some tips and tricks for creating a YouTube channel account , hope that will help you to create a channel more easily.
2. Choose a Niche and Craft a Video Content Strategy
Devising a plan before you start producing content you are going to share on YouTube is going to give you a sense of direction, since there are so many different types of videos that can attract a large audience. Try to imagine your ideal YouTube follower, and then think about what they are interested in or how you can generate value for them through the content you post on your channel. Attempting to cover a broad spectrum of topics usually doesn’t produce the best results, so instead, you should focus on a specific subject and do your best to offer a unique perspective to your viewers on that subject. More importantly, you need to choose the themes for your videos that are relevant to the audience you would like to reach. Gaming, tutorials, beauty or comedy videos are just a few of the most popular genres of videos on YouTube, although which niche you’re going to pick ultimately depends on your personal interests and reasons why you chose to become a YouTuber in the first place.
Additionally, you should follow the hottest trends on the Internet so that you can find out which topics are drawing the most attention at the moment. Don’t let all these questions trouble you, simply choose a niche in which you feel the most comfortable in and start shooting. Keep a watchful eye on how your followers respond to the videos you share on your channel as time goes on and remain open to new ideas or collaborations.
3. Secure a Fresh Supply of YouTube Video Ideas
Defining your niche is just a beginning because you have to keep producing your videos at a steady pace. Most YouTube experts say that sharing new content at least once a week is necessary if you want to gather a large group of followers on your channel. Consequently, you’ll need a constant supply of ideas for new videos that cover topics your audience is interested in. A simple search on YouTube can help you discover the videos on the platform that have the most views. This should give you a pretty good idea which types of videos are the most popular at the moment and what viewers want to see the most.
Reading the comments section below a YouTube video can be a great way to discover new ideas since viewers often ask questions or search for advice on very specific aspects of the topic that particular video is covering. Moreover, YouTube isn’t the only destination on the Internet where you can find inspiration for your next video since there are countless groups and communities where you can come across interesting topics for your next video.
4. Get the Right Video and Audio Recording Equipment
The list of audio and video recording gear you’re going to need to create a YouTube video depends on the type of video you’re trying to make. Gamers who want to record gameplay and post it on their YouTube channel only need a screen capturing software or a capture card and a microphone. The list of equipment is a bit longer for YouTubers interested in the production of vlogs, comedy or review videos since they are going to need a camera or a Smartphone capable of recording videos at high resolutions, lighting equipment, tripods, steady cams, microphones. If you would like to learn more about the pieces of equipment you are going to need while recording a YouTube video, check our picks of the YouTube Video Shooting Equipment List .
Production Stage: Recording a YouTube Video
After you’ve successfully completed the preparation stage it is time to start getting ready for the next step of the process of making a YouTube video. However, you can’t just pick up a camera and start randomly shooting unrelated scenes, instead, you should follow the steps below that make the production of a video much less complicated.
1. Write a Script and Make a Shooting Schedule
Write down all of your ideas for your next video prior to shooting the first shot of that video. A script can be particularly useful if the video you’re planning on making involves a lot of narration since you’ll always know what to say next. Furthermore, you don’t have to record the entire video on the same day, and you have the freedom to plan when and where you are going to record each scene you want to include in the video.
2. Set a Scene
You control what the viewers of your YouTube video are going to see. That’s why you have to choose your shooting locations carefully and to hand-pick each prop that is going to be visible in the shot. Avoid shooting in messy rooms, because the items in the background are going to distract the viewer and reduce the quality of your videos.
3. Pick the Best Camera Positions
Once you know where and when you are going to shoot your video, you should start planning your shots. Most YouTube videos are recorded from a single camera position, but you can also experiment with different shot angles if it helps you to tell the story of the video. Don’t put the actors near direct sources of light like windows or lamps because if you do so you can easily end up ruining the shot.
4. Make Sure that You Have Enough Light in The Shot
Natural sources of light are often not enough to light a scene properly, because the amount of available light you’ll have at your disposal can change in a few minutes. That’s why nearly all YouTubers use lighting kits that enable them to control the amount of light in the shot at any moment.
5. Bonus: Making YouTube Videos Without a Camera
In case using video and audio recording equipment is a bit too technical for you, there is a simple alternative solution since you can capture all activities on your computer’s screen with software products such as Filmora or OBS Studio. This is an excellent option for gamers who want to record gameplay of their favorite video games or skilled educators that would like to share their knowledge and show others how to use a piece of software or perform any other computer-based task.
Besides screencasting, you can also assemble existing footage from old TV shows, movies or cartoons to make a YouTube video. You don’t have to worry about copyright infringements, as long as the footage you’re using is within the public domain. However, if you accidentally end up using footage without permission it is highly unlikely that anyone is going to file a lawsuit, but your video may be removed from your YouTube channel if someone reports that you’ve used footage without the permission from its owners.
Postproduction Stage: Editing the Footage You Recorded
Before you can share the video clips you recorded with a camera, Smartphone or a screencasting software, you should edit them first. Choosing video editing software isn’t always easy since there are so many different options that enable you to perform both basic and advanced video editing tasks. You can check our recommendations about some of the best video editing software for YouTube videos, in case you are still looking for a video editor that is best suited for the price range you’ve had in mind or your skill level. You should choose a video editing app that you feel the most comfortable using since you are going to spend a lot of time editing videos with it.
The video editing techniques you will utilize during the process of piecing together a YouTube video depend on a number of factors that range from the genre of the video to its visual style. However, trimming or cutting the footage, creating opening titles and end credits are among the most common video editing actions you will have to perform on each new project. Mastering these basic video editing techniques is essential for the success of your videos on YouTube since it will enable you to quickly trim a video clip by dragging one of its ends in an inward or outward direction or remove a portion of a clip you don’t want to feature in the final cut of the video from the timeline.
Hard cuts can at times disrupt the flow of a video, but you can easily fix this by adding a transition between two clips. What’s more, nearly all video editing software products on the market come bundled with rich visual and audio effects libraries that make the color grading or audio editing process much faster. Adding opening titles, lower thirds or any other image overlay can help you introduce the characters in the video to the audience, inform the audience about important aspects of the topic you’re covering or summarize the key points of the video.
Creating a soundtrack is also a vital step of the video editing process that largely influences the quality of the final video. That’s why the narration or the dialogues must be recorded professionally since even the slightest background noise can distract the viewer. Whether or not you are going to add music to a video, depends on the type of project you’re working on. Video editing software products like Filmora have their own royalty free music libraries that offer songs from Rock or Electronic and numerous other genres.
When you complete the video editing process, you should export the video to a folder on your hard drive or directly to your YouTube channel if the video editing app you’ve chosen provides that option. How long the rendering of a video is going to take depends on your computer’s processing power, video’s length, and the output resolution.
Adding/Uploading Videos to Your YouTube Channel
As we already noted you can either upload a video to YouTube directly from a video editing software or from a hard drive after the rendering process is completed. You can upload videos with 16:9 or 4:3 aspect ratios to your channel, and the platform support videos in resolutions up to 8K. The minimum length of a YouTube video is 33 seconds while a video’s maximum length cannot exceed the twelve-hour limit. The file’s size can’t be larger than 128GB while the frame rates can go as high as 60fps. If you need to edit the uploaded and published YouTube videos, you can check our tips about editing existing YouTube videos , and you can check out our guide about how to make money on YouTube if you would like to learn more about account monetization.
Read More to Get : How to Loop a YouTube Video >>
1. Optimize Your Content for YouTube Searches
Every bit of information you add to the video increases its visibility on the platform. Even the name of the file you’re uploading to your channel should contain a keyword, and once the upload is completed you should add a title, description, and metadata if you would like to increase the video’s visibility on the platform. It is vital to select your YouTube SEO strategy before you actually start adding new videos to your strategy. In case you’re not familiar with the concept of search engine optimization for YouTube, you can find everything you need to know aboutYouTube SEO in our guide.
2. Create Visually Captivating Thumbnails and End Screen Elements
A thumbnail is usually a snapshot of a frame from a video, you’ve created during the video editing process or any other still image that suggests what the video is about. A small thing like adding a thumbnail to a YouTube video can increase both the number of views and the number of likes that video is getting. In addition, YouTube’s video editor enables you to add end screens that last anywhere between five and twenty seconds to your videos, but keep in mind that the video must be at least 25 seconds long to have an end screen. There are a number of fully customizable templates available that can be uses to promote your upcoming videos or to invite viewers to subscribe to your channel.
Wanna making YouTube thumbnail yourself? Check some of the best YouTube thumbnail makers list.
3. Publish, Interact and Share
YouTube lets you keep your videos private until you are ready to make them public. Once you decide to make a video available to all YouTube users, you should share it on social media like Twitter, Facebook or Tumblr. Furthermore, embedding a YouTube video on your blog or website can drastically increase the number of views it’s getting. The YouTube Analytics tool is designed to help you track the metrics that indicate how well your video is performing. Don’t know which analytics tools should use? Check our picks of some useful YouTube Analytics Tools to learn how to analyze your video.
How to Make YouTube Videos from a Mac or PC Computer?
Even though you can use almost any video editing software to edit a YouTube video, we recommend trying a versatile video editing app like Filmora to edit videos on Windows PC and Mac which offers both basic and advanced video editing features. Creating a video in Filmora doesn’t require a developed set of video editing skills, since all of the tools and options the editor offers are remarkably easy to use.
When you are ready to start a new project you should simply launch the software, and once the new project loads, you should head over to the File menu and select the Project Settings option that lets you set the resolution, aspect ratio and the frame rate of the video. Proceed to import the footage into the project by selecting one of the available options in the Import drop-down menu or by simply dragging the media assets from a folder on your hard drive and dropping them to the Filmora’s Media Panel. In case you don’t have your own audio and video footage you can download videos, music, visual and audio effects from a stock footage website like Filmstock effects store . Filmora also offers screen casting features, so you can easily record gameplay, show viewers how to use a software or capture any other type of activity on your computer’s screen.
Add each media asset you want to include in the final cut of the video to the timeline and then proceed to remove all unwanted parts of the video and audio clips from the timeline using the Cut or Trim options. Filmora offers rich transitions and visual effects libraries you can use to make the cuts between shot smoother or enhance the colors in the video clips you’re editing. Furthermore, the editor lets you take snapshots of any frame in video clips you’ve placed on the timeline in a single click which can be quite useful if you want to create a thumbnail for your YouTube video. Creating the opening titles, end credits or adding different image overlays to a video is a straight forward process since you just have to select the option that fits the style of the video you’re creating and add it to the timeline. Once you’ve completed the video editing process, you can click on the Export button and decide if you want to export a video directly to your YouTube channel or to a destination on your hard drive.
New to Filmora? Check our beginner guide about How to Edit Videos in Filmora in details or check the quick video tutorial below to find out more details.
Conclusion
Becoming a successful YouTuber requires a lot of dedication and hard work, so if at first, you don’t succeed, you should be patient and persistent. In time, as your channel grows, you will be able to monetize your videos, but only if you keep producing new content at a steady pace. Each step of the YouTube creation process is equally important, and you should dedicate an equal amount of attention to recording high-quality footage, editing, and promotion of the content you share on your YouTube channel. Was this article helpful? Leave a comment below and share your thoughts and experiences with us.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Finding the audience for short videos you create, sharing your knowledge of publicizing the music you create has become a much simpler and cheaper process in the last fourteen years. ‘Everyone deserves a voice’ is one of the core values that motivates the founders of YouTube to continue developing the world’s largest video sharing platform. So if you are looking for your own voice, but you’re not really sure where to start, you’ve come to the right place, because in this article we are going to show you how to make attention-grabbing YouTube videos that are going to attract a huge audience.
- Preparation Stage for Making YouTube Video [4 Aspects You Should Consider]
- Production Stage: Recording a YouTube Video [5 Tips and Tricks]
- YouTube Video Postproduction Stage: Editing the Footage You Recorded
- Uploading Videos to Your YouTube Channel
- How to Make YouTube Videos from a Mac or PC Computer? [Step Guide]
Preparation Stage: Getting Ready to Make a YouTube Video
Achieving success on YouTube may only seem easy before you realize how much time and effort it takes to run a successful YouTube channel. Making a YouTube video isn’t much different than making any other type of short or feature film as you have to go through the same stages of the video production process. Everything, including creating YouTube videos starts with an idea, so let’s take a look at the steps you’ll need to take before you actually start recording your first YouTube video.
1. Start a YouTube Channel
The journey towards success begins with seemingly small and insignificant steps. Creating a YouTube channel is exactly that, a step, without which you won’t be able to become a YouTuber. All you have to do in order to create a channel on YouTube is sign in to the platform using your Google account and then head over to the Settings menu. Click on the Create a new channel option and then pick a name for your Brand channel . Dedicate some extra time to the process of selecting a name for the channel, because that is the first thing your potential followers are going to notice. The platform lets you start as many as fifty channels with one Gmail ID, and as your channels grow, you can add multiple managers to each channel you’ve started. Click on the Create button when you’re done and that’s it you’re now a proud owner of a YouTube channel.
We have summarized some tips and tricks for creating a YouTube channel account , hope that will help you to create a channel more easily.
2. Choose a Niche and Craft a Video Content Strategy
Devising a plan before you start producing content you are going to share on YouTube is going to give you a sense of direction, since there are so many different types of videos that can attract a large audience. Try to imagine your ideal YouTube follower, and then think about what they are interested in or how you can generate value for them through the content you post on your channel. Attempting to cover a broad spectrum of topics usually doesn’t produce the best results, so instead, you should focus on a specific subject and do your best to offer a unique perspective to your viewers on that subject. More importantly, you need to choose the themes for your videos that are relevant to the audience you would like to reach. Gaming, tutorials, beauty or comedy videos are just a few of the most popular genres of videos on YouTube, although which niche you’re going to pick ultimately depends on your personal interests and reasons why you chose to become a YouTuber in the first place.
Additionally, you should follow the hottest trends on the Internet so that you can find out which topics are drawing the most attention at the moment. Don’t let all these questions trouble you, simply choose a niche in which you feel the most comfortable in and start shooting. Keep a watchful eye on how your followers respond to the videos you share on your channel as time goes on and remain open to new ideas or collaborations.
3. Secure a Fresh Supply of YouTube Video Ideas
Defining your niche is just a beginning because you have to keep producing your videos at a steady pace. Most YouTube experts say that sharing new content at least once a week is necessary if you want to gather a large group of followers on your channel. Consequently, you’ll need a constant supply of ideas for new videos that cover topics your audience is interested in. A simple search on YouTube can help you discover the videos on the platform that have the most views. This should give you a pretty good idea which types of videos are the most popular at the moment and what viewers want to see the most.
Reading the comments section below a YouTube video can be a great way to discover new ideas since viewers often ask questions or search for advice on very specific aspects of the topic that particular video is covering. Moreover, YouTube isn’t the only destination on the Internet where you can find inspiration for your next video since there are countless groups and communities where you can come across interesting topics for your next video.
4. Get the Right Video and Audio Recording Equipment
The list of audio and video recording gear you’re going to need to create a YouTube video depends on the type of video you’re trying to make. Gamers who want to record gameplay and post it on their YouTube channel only need a screen capturing software or a capture card and a microphone. The list of equipment is a bit longer for YouTubers interested in the production of vlogs, comedy or review videos since they are going to need a camera or a Smartphone capable of recording videos at high resolutions, lighting equipment, tripods, steady cams, microphones. If you would like to learn more about the pieces of equipment you are going to need while recording a YouTube video, check our picks of the YouTube Video Shooting Equipment List .
Production Stage: Recording a YouTube Video
After you’ve successfully completed the preparation stage it is time to start getting ready for the next step of the process of making a YouTube video. However, you can’t just pick up a camera and start randomly shooting unrelated scenes, instead, you should follow the steps below that make the production of a video much less complicated.
1. Write a Script and Make a Shooting Schedule
Write down all of your ideas for your next video prior to shooting the first shot of that video. A script can be particularly useful if the video you’re planning on making involves a lot of narration since you’ll always know what to say next. Furthermore, you don’t have to record the entire video on the same day, and you have the freedom to plan when and where you are going to record each scene you want to include in the video.
2. Set a Scene
You control what the viewers of your YouTube video are going to see. That’s why you have to choose your shooting locations carefully and to hand-pick each prop that is going to be visible in the shot. Avoid shooting in messy rooms, because the items in the background are going to distract the viewer and reduce the quality of your videos.
3. Pick the Best Camera Positions
Once you know where and when you are going to shoot your video, you should start planning your shots. Most YouTube videos are recorded from a single camera position, but you can also experiment with different shot angles if it helps you to tell the story of the video. Don’t put the actors near direct sources of light like windows or lamps because if you do so you can easily end up ruining the shot.
4. Make Sure that You Have Enough Light in The Shot
Natural sources of light are often not enough to light a scene properly, because the amount of available light you’ll have at your disposal can change in a few minutes. That’s why nearly all YouTubers use lighting kits that enable them to control the amount of light in the shot at any moment.
5. Bonus: Making YouTube Videos Without a Camera
In case using video and audio recording equipment is a bit too technical for you, there is a simple alternative solution since you can capture all activities on your computer’s screen with software products such as Filmora or OBS Studio. This is an excellent option for gamers who want to record gameplay of their favorite video games or skilled educators that would like to share their knowledge and show others how to use a piece of software or perform any other computer-based task.
Besides screencasting, you can also assemble existing footage from old TV shows, movies or cartoons to make a YouTube video. You don’t have to worry about copyright infringements, as long as the footage you’re using is within the public domain. However, if you accidentally end up using footage without permission it is highly unlikely that anyone is going to file a lawsuit, but your video may be removed from your YouTube channel if someone reports that you’ve used footage without the permission from its owners.
Postproduction Stage: Editing the Footage You Recorded
Before you can share the video clips you recorded with a camera, Smartphone or a screencasting software, you should edit them first. Choosing video editing software isn’t always easy since there are so many different options that enable you to perform both basic and advanced video editing tasks. You can check our recommendations about some of the best video editing software for YouTube videos, in case you are still looking for a video editor that is best suited for the price range you’ve had in mind or your skill level. You should choose a video editing app that you feel the most comfortable using since you are going to spend a lot of time editing videos with it.
The video editing techniques you will utilize during the process of piecing together a YouTube video depend on a number of factors that range from the genre of the video to its visual style. However, trimming or cutting the footage, creating opening titles and end credits are among the most common video editing actions you will have to perform on each new project. Mastering these basic video editing techniques is essential for the success of your videos on YouTube since it will enable you to quickly trim a video clip by dragging one of its ends in an inward or outward direction or remove a portion of a clip you don’t want to feature in the final cut of the video from the timeline.
Hard cuts can at times disrupt the flow of a video, but you can easily fix this by adding a transition between two clips. What’s more, nearly all video editing software products on the market come bundled with rich visual and audio effects libraries that make the color grading or audio editing process much faster. Adding opening titles, lower thirds or any other image overlay can help you introduce the characters in the video to the audience, inform the audience about important aspects of the topic you’re covering or summarize the key points of the video.
Creating a soundtrack is also a vital step of the video editing process that largely influences the quality of the final video. That’s why the narration or the dialogues must be recorded professionally since even the slightest background noise can distract the viewer. Whether or not you are going to add music to a video, depends on the type of project you’re working on. Video editing software products like Filmora have their own royalty free music libraries that offer songs from Rock or Electronic and numerous other genres.
When you complete the video editing process, you should export the video to a folder on your hard drive or directly to your YouTube channel if the video editing app you’ve chosen provides that option. How long the rendering of a video is going to take depends on your computer’s processing power, video’s length, and the output resolution.
Adding/Uploading Videos to Your YouTube Channel
As we already noted you can either upload a video to YouTube directly from a video editing software or from a hard drive after the rendering process is completed. You can upload videos with 16:9 or 4:3 aspect ratios to your channel, and the platform support videos in resolutions up to 8K. The minimum length of a YouTube video is 33 seconds while a video’s maximum length cannot exceed the twelve-hour limit. The file’s size can’t be larger than 128GB while the frame rates can go as high as 60fps. If you need to edit the uploaded and published YouTube videos, you can check our tips about editing existing YouTube videos , and you can check out our guide about how to make money on YouTube if you would like to learn more about account monetization.
Read More to Get : How to Loop a YouTube Video >>
1. Optimize Your Content for YouTube Searches
Every bit of information you add to the video increases its visibility on the platform. Even the name of the file you’re uploading to your channel should contain a keyword, and once the upload is completed you should add a title, description, and metadata if you would like to increase the video’s visibility on the platform. It is vital to select your YouTube SEO strategy before you actually start adding new videos to your strategy. In case you’re not familiar with the concept of search engine optimization for YouTube, you can find everything you need to know aboutYouTube SEO in our guide.
2. Create Visually Captivating Thumbnails and End Screen Elements
A thumbnail is usually a snapshot of a frame from a video, you’ve created during the video editing process or any other still image that suggests what the video is about. A small thing like adding a thumbnail to a YouTube video can increase both the number of views and the number of likes that video is getting. In addition, YouTube’s video editor enables you to add end screens that last anywhere between five and twenty seconds to your videos, but keep in mind that the video must be at least 25 seconds long to have an end screen. There are a number of fully customizable templates available that can be uses to promote your upcoming videos or to invite viewers to subscribe to your channel.
Wanna making YouTube thumbnail yourself? Check some of the best YouTube thumbnail makers list.
3. Publish, Interact and Share
YouTube lets you keep your videos private until you are ready to make them public. Once you decide to make a video available to all YouTube users, you should share it on social media like Twitter, Facebook or Tumblr. Furthermore, embedding a YouTube video on your blog or website can drastically increase the number of views it’s getting. The YouTube Analytics tool is designed to help you track the metrics that indicate how well your video is performing. Don’t know which analytics tools should use? Check our picks of some useful YouTube Analytics Tools to learn how to analyze your video.
How to Make YouTube Videos from a Mac or PC Computer?
Even though you can use almost any video editing software to edit a YouTube video, we recommend trying a versatile video editing app like Filmora to edit videos on Windows PC and Mac which offers both basic and advanced video editing features. Creating a video in Filmora doesn’t require a developed set of video editing skills, since all of the tools and options the editor offers are remarkably easy to use.
When you are ready to start a new project you should simply launch the software, and once the new project loads, you should head over to the File menu and select the Project Settings option that lets you set the resolution, aspect ratio and the frame rate of the video. Proceed to import the footage into the project by selecting one of the available options in the Import drop-down menu or by simply dragging the media assets from a folder on your hard drive and dropping them to the Filmora’s Media Panel. In case you don’t have your own audio and video footage you can download videos, music, visual and audio effects from a stock footage website like Filmstock effects store . Filmora also offers screen casting features, so you can easily record gameplay, show viewers how to use a software or capture any other type of activity on your computer’s screen.
Add each media asset you want to include in the final cut of the video to the timeline and then proceed to remove all unwanted parts of the video and audio clips from the timeline using the Cut or Trim options. Filmora offers rich transitions and visual effects libraries you can use to make the cuts between shot smoother or enhance the colors in the video clips you’re editing. Furthermore, the editor lets you take snapshots of any frame in video clips you’ve placed on the timeline in a single click which can be quite useful if you want to create a thumbnail for your YouTube video. Creating the opening titles, end credits or adding different image overlays to a video is a straight forward process since you just have to select the option that fits the style of the video you’re creating and add it to the timeline. Once you’ve completed the video editing process, you can click on the Export button and decide if you want to export a video directly to your YouTube channel or to a destination on your hard drive.
New to Filmora? Check our beginner guide about How to Edit Videos in Filmora in details or check the quick video tutorial below to find out more details.
Conclusion
Becoming a successful YouTuber requires a lot of dedication and hard work, so if at first, you don’t succeed, you should be patient and persistent. In time, as your channel grows, you will be able to monetize your videos, but only if you keep producing new content at a steady pace. Each step of the YouTube creation process is equally important, and you should dedicate an equal amount of attention to recording high-quality footage, editing, and promotion of the content you share on your YouTube channel. Was this article helpful? Leave a comment below and share your thoughts and experiences with us.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: [New] Stepwise Strategies for Measuring YT Success Metrics and Revenue
- Author: Joseph
- Created at : 2024-05-31 13:51:26
- Updated at : 2024-06-01 13:51:26
- Link: https://youtube-stream.techidaily.com/new-stepwise-strategies-for-measuring-yt-success-metrics-and-revenue/
- License: This work is licensed under CC BY-NC-SA 4.0.
