Step-by-Step to Creating an Unbeatable Biz YouTube Channel

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Do you want to be an entrepreneur and become your own boss? Nowadays it is the easiest time to do it. There has been a major shift in the workplace and many people are quitting their jobs to pursue their dreams of becoming entrepreneurs. In this article, we will talk about the best YouTube business channels that you can follow to gain inspiration and follow your dreams.

In this article

01 10 Best YouTube Business Channels You Can Follow

02 How to Create a Business YouTube Channel

Part 1: 10 Best YouTube Business Channels You Can Follow

1. The Startup Van

This YouTube channel is dedicated to motivation when pursuing your dream of starting a startup. The channel provides much information about the steps that one needs to take to start out. One of the best and most informative videos on the channel is How to Keep Culture at Scale. The concept is great and the interviews all happen at the back of a van. The channel has more than 2 million views, even though it was only created in September 2015.

2. Skillshare

If you want to be a small business owner, the skillshare YouTube channel is a great place to start with. The E-learn platform on YouTube is a great source of information to help you start your own business. One of the best videos on the channel is Data Visualization Through Drawing & Visual Thinking, and it’s best known for personal development and learning new skills.

With more than 380 thousand subscribers this is one of the best YouTube channels to hone your entrepreneurial skills.

3. Shopify

Shopify is a well-known platform in the creation of business and business-style. It is very easy to create your own store and start selling straight away. So is without a doubt that its YouTube channel is filled with the best tips for you to start your own business. Have a look at the Making Shoes Look Like Dessert!!!! video to inspire you.

4. Creative Mornings

This YouTube channel is very similar to the Ted Talks format and is one of the most inspirational YouTube channels out there. It is more suitable for creative businesses and creative entrepreneurs and one of the most famous videos on their channel is Simon Sinek - Love Your Work.

5. This Week In Startups

This YouTube channel is great for entrepreneurs that like to think outside the box, and whether or not they are experienced. It focuses on rapid scaling and the ability to develop methods in start-ups that are not conventional. One of their most popular videos is ROOM CEO Brian Chen on Maximizing Open Floor Plans. With more than 23 million views, this is one of the most subscribed business channels around.

6. Small Business Toolbox

Andy Mac had been self-employed for a long, long time and that is what makes him so experienced in this field. This YouTube channel is focused on people that are planning to go self-employed or want to pursue a more independent and freelancing career. It is also aimed at UK people but has many good tips that anyone can follow and apply in their lives. Their must-watch video is Surviving a Self-Assessment Tax Audit. It has more than 21 thousand subscribers and almost a million views, making it one of the best YouTube channels for people that want to go freelance or be their own boss.

7. Marie Forleo

Marie Forleo is the number one author of the New York Times Bestseller with “Everything is Figureoutable”, and is a great source of content for creativity and positivity to help you surpass the most challenging aspects of becoming an entrepreneur. In this YouTube channel, you can find any type of information about creating a business and turning it into a success. Marie Forleo also makes one of the most popular online training programs and turns people’s dreams into profit. One of the best videos on this Youtube channel is 4 Customer Service Secrets to Help Your Business Take Off. The channel is also popular for its tips to develop successful habits and is great if you want to learn new skills to progress in your career or try new ideas. Marie Forleo is one of the most successful entrepreneurs out there and her YouTube channel certainly reveals that with more than 65 million views and more than 700 thousand subscribers. She also has her own Tv show called, MarieTV, where she teaches you to use your talents to become better at being an entrepreneur or your own boss.

8. Fast Company

Fast Company is a YouTube channel is focused on technology and innovation. It will help you to stay on top of the most recent updates in the technological and ever-changing world. In this channel, they talk much about looking for disruption when creating a company and how to quickly scale it. Their must-watch video is Kind CEO on The Company’s Social Mission, which will help you create the perfect environment in your company. With more than 29 million views and 102 thousand subscribers, this YouTube channel is rapidly becoming one of the most predominant YouTube channels out there when it comes to business and entrepreneurship.

9. Robin Sharma

With the video, How to Shift From a Business to a Movement, Robin Sharma became one of the most predominant Youtubers when it comes to leadership and business advice. Robin Sharma focuses on beating procrastination and self-doubt, as well as being a bestselling author. His books are read by many celebrities, from billionaires to royalty and rock stars, as well as many famous CEO.

10. Crouch Accounting

If you are looking for financial news, Crouch Accounting is one of the best Youtube channels. Having a good understanding of accounting is essential to creating a startup and turning it into a success. It is dedicated to small businesses, but it has tips for any kind of business, as well as freelancers. Their video What Successful Freelancers Wish They’d Known From the Start, is a great source of information for people starting out in the freelancing world.

Part 2: How to Create a Business YouTube Channel

Show Your Company’s Value

You have to showcase your company, and the best way to do it is by being active on social media platforms. You have to promote the value proposition of your company and also focus on its USP.

Use Social Media

Interacting with your followers on social media is one of the most important things you can do to promote your company. Create engaging content to expand your base of followers.

Use Smart Video Editor

When creating small videos, is important that you share tips and describe your products in your videos. Bite-sized how-to videos are great to engage with your followers. For that, you can use Filmora that is equipped with the most advanced tools to turn your videos into the best possible content.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Conclusion

In this day and age, many people are shifting to freelancing or creating companies to become their own bosses. In this article, we go through some of the best Youtube channels to allow you to do just that. There are many tips and essential information that will help you turn your dream true.

Try It Free Try It Free

Do you want to be an entrepreneur and become your own boss? Nowadays it is the easiest time to do it. There has been a major shift in the workplace and many people are quitting their jobs to pursue their dreams of becoming entrepreneurs. In this article, we will talk about the best YouTube business channels that you can follow to gain inspiration and follow your dreams.

In this article

01 10 Best YouTube Business Channels You Can Follow

02 How to Create a Business YouTube Channel

Part 1: 10 Best YouTube Business Channels You Can Follow

1. The Startup Van

This YouTube channel is dedicated to motivation when pursuing your dream of starting a startup. The channel provides much information about the steps that one needs to take to start out. One of the best and most informative videos on the channel is How to Keep Culture at Scale. The concept is great and the interviews all happen at the back of a van. The channel has more than 2 million views, even though it was only created in September 2015.

2. Skillshare

If you want to be a small business owner, the skillshare YouTube channel is a great place to start with. The E-learn platform on YouTube is a great source of information to help you start your own business. One of the best videos on the channel is Data Visualization Through Drawing & Visual Thinking, and it’s best known for personal development and learning new skills.

With more than 380 thousand subscribers this is one of the best YouTube channels to hone your entrepreneurial skills.

3. Shopify

Shopify is a well-known platform in the creation of business and business-style. It is very easy to create your own store and start selling straight away. So is without a doubt that its YouTube channel is filled with the best tips for you to start your own business. Have a look at the Making Shoes Look Like Dessert!!!! video to inspire you.

4. Creative Mornings

This YouTube channel is very similar to the Ted Talks format and is one of the most inspirational YouTube channels out there. It is more suitable for creative businesses and creative entrepreneurs and one of the most famous videos on their channel is Simon Sinek - Love Your Work.

5. This Week In Startups

This YouTube channel is great for entrepreneurs that like to think outside the box, and whether or not they are experienced. It focuses on rapid scaling and the ability to develop methods in start-ups that are not conventional. One of their most popular videos is ROOM CEO Brian Chen on Maximizing Open Floor Plans. With more than 23 million views, this is one of the most subscribed business channels around.

6. Small Business Toolbox

Andy Mac had been self-employed for a long, long time and that is what makes him so experienced in this field. This YouTube channel is focused on people that are planning to go self-employed or want to pursue a more independent and freelancing career. It is also aimed at UK people but has many good tips that anyone can follow and apply in their lives. Their must-watch video is Surviving a Self-Assessment Tax Audit. It has more than 21 thousand subscribers and almost a million views, making it one of the best YouTube channels for people that want to go freelance or be their own boss.

7. Marie Forleo

Marie Forleo is the number one author of the New York Times Bestseller with “Everything is Figureoutable”, and is a great source of content for creativity and positivity to help you surpass the most challenging aspects of becoming an entrepreneur. In this YouTube channel, you can find any type of information about creating a business and turning it into a success. Marie Forleo also makes one of the most popular online training programs and turns people’s dreams into profit. One of the best videos on this Youtube channel is 4 Customer Service Secrets to Help Your Business Take Off. The channel is also popular for its tips to develop successful habits and is great if you want to learn new skills to progress in your career or try new ideas. Marie Forleo is one of the most successful entrepreneurs out there and her YouTube channel certainly reveals that with more than 65 million views and more than 700 thousand subscribers. She also has her own Tv show called, MarieTV, where she teaches you to use your talents to become better at being an entrepreneur or your own boss.

8. Fast Company

Fast Company is a YouTube channel is focused on technology and innovation. It will help you to stay on top of the most recent updates in the technological and ever-changing world. In this channel, they talk much about looking for disruption when creating a company and how to quickly scale it. Their must-watch video is Kind CEO on The Company’s Social Mission, which will help you create the perfect environment in your company. With more than 29 million views and 102 thousand subscribers, this YouTube channel is rapidly becoming one of the most predominant YouTube channels out there when it comes to business and entrepreneurship.

9. Robin Sharma

With the video, How to Shift From a Business to a Movement, Robin Sharma became one of the most predominant Youtubers when it comes to leadership and business advice. Robin Sharma focuses on beating procrastination and self-doubt, as well as being a bestselling author. His books are read by many celebrities, from billionaires to royalty and rock stars, as well as many famous CEO.

10. Crouch Accounting

If you are looking for financial news, Crouch Accounting is one of the best Youtube channels. Having a good understanding of accounting is essential to creating a startup and turning it into a success. It is dedicated to small businesses, but it has tips for any kind of business, as well as freelancers. Their video What Successful Freelancers Wish They’d Known From the Start, is a great source of information for people starting out in the freelancing world.

Part 2: How to Create a Business YouTube Channel

Show Your Company’s Value

You have to showcase your company, and the best way to do it is by being active on social media platforms. You have to promote the value proposition of your company and also focus on its USP.

Use Social Media

Interacting with your followers on social media is one of the most important things you can do to promote your company. Create engaging content to expand your base of followers.

Use Smart Video Editor

When creating small videos, is important that you share tips and describe your products in your videos. Bite-sized how-to videos are great to engage with your followers. For that, you can use Filmora that is equipped with the most advanced tools to turn your videos into the best possible content.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Conclusion

In this day and age, many people are shifting to freelancing or creating companies to become their own bosses. In this article, we go through some of the best Youtube channels to allow you to do just that. There are many tips and essential information that will help you turn your dream true.

Try It Free Try It Free

Do you want to be an entrepreneur and become your own boss? Nowadays it is the easiest time to do it. There has been a major shift in the workplace and many people are quitting their jobs to pursue their dreams of becoming entrepreneurs. In this article, we will talk about the best YouTube business channels that you can follow to gain inspiration and follow your dreams.

In this article

01 10 Best YouTube Business Channels You Can Follow

02 How to Create a Business YouTube Channel

Part 1: 10 Best YouTube Business Channels You Can Follow

1. The Startup Van

This YouTube channel is dedicated to motivation when pursuing your dream of starting a startup. The channel provides much information about the steps that one needs to take to start out. One of the best and most informative videos on the channel is How to Keep Culture at Scale. The concept is great and the interviews all happen at the back of a van. The channel has more than 2 million views, even though it was only created in September 2015.

2. Skillshare

If you want to be a small business owner, the skillshare YouTube channel is a great place to start with. The E-learn platform on YouTube is a great source of information to help you start your own business. One of the best videos on the channel is Data Visualization Through Drawing & Visual Thinking, and it’s best known for personal development and learning new skills.

With more than 380 thousand subscribers this is one of the best YouTube channels to hone your entrepreneurial skills.

3. Shopify

Shopify is a well-known platform in the creation of business and business-style. It is very easy to create your own store and start selling straight away. So is without a doubt that its YouTube channel is filled with the best tips for you to start your own business. Have a look at the Making Shoes Look Like Dessert!!!! video to inspire you.

4. Creative Mornings

This YouTube channel is very similar to the Ted Talks format and is one of the most inspirational YouTube channels out there. It is more suitable for creative businesses and creative entrepreneurs and one of the most famous videos on their channel is Simon Sinek - Love Your Work.

5. This Week In Startups

This YouTube channel is great for entrepreneurs that like to think outside the box, and whether or not they are experienced. It focuses on rapid scaling and the ability to develop methods in start-ups that are not conventional. One of their most popular videos is ROOM CEO Brian Chen on Maximizing Open Floor Plans. With more than 23 million views, this is one of the most subscribed business channels around.

6. Small Business Toolbox

Andy Mac had been self-employed for a long, long time and that is what makes him so experienced in this field. This YouTube channel is focused on people that are planning to go self-employed or want to pursue a more independent and freelancing career. It is also aimed at UK people but has many good tips that anyone can follow and apply in their lives. Their must-watch video is Surviving a Self-Assessment Tax Audit. It has more than 21 thousand subscribers and almost a million views, making it one of the best YouTube channels for people that want to go freelance or be their own boss.

7. Marie Forleo

Marie Forleo is the number one author of the New York Times Bestseller with “Everything is Figureoutable”, and is a great source of content for creativity and positivity to help you surpass the most challenging aspects of becoming an entrepreneur. In this YouTube channel, you can find any type of information about creating a business and turning it into a success. Marie Forleo also makes one of the most popular online training programs and turns people’s dreams into profit. One of the best videos on this Youtube channel is 4 Customer Service Secrets to Help Your Business Take Off. The channel is also popular for its tips to develop successful habits and is great if you want to learn new skills to progress in your career or try new ideas. Marie Forleo is one of the most successful entrepreneurs out there and her YouTube channel certainly reveals that with more than 65 million views and more than 700 thousand subscribers. She also has her own Tv show called, MarieTV, where she teaches you to use your talents to become better at being an entrepreneur or your own boss.

8. Fast Company

Fast Company is a YouTube channel is focused on technology and innovation. It will help you to stay on top of the most recent updates in the technological and ever-changing world. In this channel, they talk much about looking for disruption when creating a company and how to quickly scale it. Their must-watch video is Kind CEO on The Company’s Social Mission, which will help you create the perfect environment in your company. With more than 29 million views and 102 thousand subscribers, this YouTube channel is rapidly becoming one of the most predominant YouTube channels out there when it comes to business and entrepreneurship.

9. Robin Sharma

With the video, How to Shift From a Business to a Movement, Robin Sharma became one of the most predominant Youtubers when it comes to leadership and business advice. Robin Sharma focuses on beating procrastination and self-doubt, as well as being a bestselling author. His books are read by many celebrities, from billionaires to royalty and rock stars, as well as many famous CEO.

10. Crouch Accounting

If you are looking for financial news, Crouch Accounting is one of the best Youtube channels. Having a good understanding of accounting is essential to creating a startup and turning it into a success. It is dedicated to small businesses, but it has tips for any kind of business, as well as freelancers. Their video What Successful Freelancers Wish They’d Known From the Start, is a great source of information for people starting out in the freelancing world.

Part 2: How to Create a Business YouTube Channel

Show Your Company’s Value

You have to showcase your company, and the best way to do it is by being active on social media platforms. You have to promote the value proposition of your company and also focus on its USP.

Use Social Media

Interacting with your followers on social media is one of the most important things you can do to promote your company. Create engaging content to expand your base of followers.

Use Smart Video Editor

When creating small videos, is important that you share tips and describe your products in your videos. Bite-sized how-to videos are great to engage with your followers. For that, you can use Filmora that is equipped with the most advanced tools to turn your videos into the best possible content.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Conclusion

In this day and age, many people are shifting to freelancing or creating companies to become their own bosses. In this article, we go through some of the best Youtube channels to allow you to do just that. There are many tips and essential information that will help you turn your dream true.

Try It Free Try It Free

Do you want to be an entrepreneur and become your own boss? Nowadays it is the easiest time to do it. There has been a major shift in the workplace and many people are quitting their jobs to pursue their dreams of becoming entrepreneurs. In this article, we will talk about the best YouTube business channels that you can follow to gain inspiration and follow your dreams.

In this article

01 10 Best YouTube Business Channels You Can Follow

02 How to Create a Business YouTube Channel

Part 1: 10 Best YouTube Business Channels You Can Follow

1. The Startup Van

This YouTube channel is dedicated to motivation when pursuing your dream of starting a startup. The channel provides much information about the steps that one needs to take to start out. One of the best and most informative videos on the channel is How to Keep Culture at Scale. The concept is great and the interviews all happen at the back of a van. The channel has more than 2 million views, even though it was only created in September 2015.

2. Skillshare

If you want to be a small business owner, the skillshare YouTube channel is a great place to start with. The E-learn platform on YouTube is a great source of information to help you start your own business. One of the best videos on the channel is Data Visualization Through Drawing & Visual Thinking, and it’s best known for personal development and learning new skills.

With more than 380 thousand subscribers this is one of the best YouTube channels to hone your entrepreneurial skills.

3. Shopify

Shopify is a well-known platform in the creation of business and business-style. It is very easy to create your own store and start selling straight away. So is without a doubt that its YouTube channel is filled with the best tips for you to start your own business. Have a look at the Making Shoes Look Like Dessert!!!! video to inspire you.

4. Creative Mornings

This YouTube channel is very similar to the Ted Talks format and is one of the most inspirational YouTube channels out there. It is more suitable for creative businesses and creative entrepreneurs and one of the most famous videos on their channel is Simon Sinek - Love Your Work.

5. This Week In Startups

This YouTube channel is great for entrepreneurs that like to think outside the box, and whether or not they are experienced. It focuses on rapid scaling and the ability to develop methods in start-ups that are not conventional. One of their most popular videos is ROOM CEO Brian Chen on Maximizing Open Floor Plans. With more than 23 million views, this is one of the most subscribed business channels around.

6. Small Business Toolbox

Andy Mac had been self-employed for a long, long time and that is what makes him so experienced in this field. This YouTube channel is focused on people that are planning to go self-employed or want to pursue a more independent and freelancing career. It is also aimed at UK people but has many good tips that anyone can follow and apply in their lives. Their must-watch video is Surviving a Self-Assessment Tax Audit. It has more than 21 thousand subscribers and almost a million views, making it one of the best YouTube channels for people that want to go freelance or be their own boss.

7. Marie Forleo

Marie Forleo is the number one author of the New York Times Bestseller with “Everything is Figureoutable”, and is a great source of content for creativity and positivity to help you surpass the most challenging aspects of becoming an entrepreneur. In this YouTube channel, you can find any type of information about creating a business and turning it into a success. Marie Forleo also makes one of the most popular online training programs and turns people’s dreams into profit. One of the best videos on this Youtube channel is 4 Customer Service Secrets to Help Your Business Take Off. The channel is also popular for its tips to develop successful habits and is great if you want to learn new skills to progress in your career or try new ideas. Marie Forleo is one of the most successful entrepreneurs out there and her YouTube channel certainly reveals that with more than 65 million views and more than 700 thousand subscribers. She also has her own Tv show called, MarieTV, where she teaches you to use your talents to become better at being an entrepreneur or your own boss.

8. Fast Company

Fast Company is a YouTube channel is focused on technology and innovation. It will help you to stay on top of the most recent updates in the technological and ever-changing world. In this channel, they talk much about looking for disruption when creating a company and how to quickly scale it. Their must-watch video is Kind CEO on The Company’s Social Mission, which will help you create the perfect environment in your company. With more than 29 million views and 102 thousand subscribers, this YouTube channel is rapidly becoming one of the most predominant YouTube channels out there when it comes to business and entrepreneurship.

9. Robin Sharma

With the video, How to Shift From a Business to a Movement, Robin Sharma became one of the most predominant Youtubers when it comes to leadership and business advice. Robin Sharma focuses on beating procrastination and self-doubt, as well as being a bestselling author. His books are read by many celebrities, from billionaires to royalty and rock stars, as well as many famous CEO.

10. Crouch Accounting

If you are looking for financial news, Crouch Accounting is one of the best Youtube channels. Having a good understanding of accounting is essential to creating a startup and turning it into a success. It is dedicated to small businesses, but it has tips for any kind of business, as well as freelancers. Their video What Successful Freelancers Wish They’d Known From the Start, is a great source of information for people starting out in the freelancing world.

Part 2: How to Create a Business YouTube Channel

Show Your Company’s Value

You have to showcase your company, and the best way to do it is by being active on social media platforms. You have to promote the value proposition of your company and also focus on its USP.

Use Social Media

Interacting with your followers on social media is one of the most important things you can do to promote your company. Create engaging content to expand your base of followers.

Use Smart Video Editor

When creating small videos, is important that you share tips and describe your products in your videos. Bite-sized how-to videos are great to engage with your followers. For that, you can use Filmora that is equipped with the most advanced tools to turn your videos into the best possible content.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Conclusion

In this day and age, many people are shifting to freelancing or creating companies to become their own bosses. In this article, we go through some of the best Youtube channels to allow you to do just that. There are many tips and essential information that will help you turn your dream true.

The Key Elements in Transforming Your YouTube Channels’ Visibility

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox