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"[New] Skyrocketing YouTube Popularity Through SEO Know-How"
Skyrocketing YouTube Popularity Through SEO Know-How
YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Elevate Your YouTube Videos Without Spending a Penny - The Best Tools
The Best Free Video Editing Software for YouTube (Top 8 Reviews)
Richard Bennett
Dec 02, 2022• Proven solutions
What makes a YouTube video good? The most important element is obviously you, the creator. Your personality, ideas, and unique viewpoint are what will make your content special and turn viewers into subscribers.
The next most important thing – even more important than the camera you use – is editing.
Editing a YouTube video doesn’t have to be difficult. In fact, it should be simple. Your focus when you’re perfecting your video should be on that ‘most important thing’ we mentioned earlier – your creativity. Editing for a YouTube video should be art, not mechanical engineering.
Below is a list of the top free video editing software ranked according to how appropriate it is for YouTube videos.
| Rank | Editor | Make Cuts | Audio Features | Multiple Video Tracks | Video Effects | Intuitive Score (1-5) | Compatibility |
|---|---|---|---|---|---|---|---|
| 1. | OpenShot Video Editor | Yes | Fade In/Out, set volume levels | Yes | Transitions, text, ability to animate. Blur/Saturation/Brightness controls. | 5 | Windows, Mac, Linux |
| 2. | Shotcut | Yes | Detailed audio editing | Yes | You can customize color presets and other effects. No animations. | 4 | Windows, Mac, Linux |
| 3. | Hitfilm Express | Yes | Audio effects and transitioning. | Yes | Every imaginable picture customization. Some FX (more if you pay). Text tool. | 4 | Windows, Mac |
| 4. | VideoPad Video Editor | Yes | Noise removal, equalizer, audio effects. | Yes | Moving text, transitions, filters. | 5 | Windows |
| 5. | Lightworks | Yes | Detailed audio editing | Yes | No premade effects, but you can add text/color edit. | 3 | Windows, Mac, Linux |
| 6. | VSDC Video Editor | Yes | Some audio features blocked in free version | Yes | Filters, transitions, text, and more. | 1 | Windows |
| 7. | Machete Video Editor Lite | Yes | None | No | None | 3 | Windows |
| 8. | Avidemux | Yes | Some audio features | No | Some picture adjustments | 2 | Windows, Mac, Linux, BSD |
Ready to upgrade to a simple, powerful, paid software that’s perfect for YouTube? Check out the free trial of Wondershare Filmora . It is an advanced tool that is focused more on newbie editors who are new to the videography world but want to compete with professionals!
1. OpenShot Video Editor – Open Source (Windows, Mac, Linux)
Pros
- Easy to use
- Includes transitions
- Keyframing
- Alpha Channel
- Unlimited video tracks
OpenShot Video Editor Review
OpenShot completely lives up to the claim that it was designed to be ‘easy to use, quick to learn, and surprisingly powerful’.
The first time you use OpenShot there will be helpful tutorial notes to guide you through the program. The interface is intuitive enough that you may not always need them, but having them should erase any confusion.
All of the basic editing features, like cutting clips up, are easy to access in the timeline. You have unlimited tracks, and it’s easy to drag your clips between them. There’s a helpful magnet feature that fits clips together if you slide them together, but which still allows for blank space if you choose to leave it.
Most other functions – setting volume levels, adjusting the speed, adding movement/zoom effect – are accessible simply by right-clicking on your clip in the timeline and choosing what you want from the menu that pops up.
Is OpenShot Video Editor good for YouTube?
OpenShot is a great, free, choice for YouTubers at any editing skill level.
Beyond simply ordering your clips, OpenShot includes text and transition options within the program. You can even animate the text, and access Animated Titles if you use OpenShot in tandem with a free animation program called Blender. Titles and transitions are vital to a lot of popular YouTube styles.
OpenShot does not provide the same level of detail as the runner up, Shotcut, when it comes to color correction or audio editing. However, the features it does have (volume levels, control of saturation) will satisfy most YouTubers.
2. Shotcut – Open Source (Windows, Mac, Linux)
Pros
- Detailed audio editing
- Color grading, ability to save presets
- Fairly intuitive timeline
Shotcut Review
Shotcut delivers a smooth, detailed, editing experience for free. It is not as easy to jump into as some of the other programs on this list, but it still only takes a half-hour or so of playing around to understand it well enough to make a video. There are also tutorials up on Shotcut’s site that can help you.
You can edit using multiple video tracks in Shotcut, making it easy to combine multiple clips, and basic functions like splitting or copying clips are as easy as clicking the right icon on the toolbar.
All of the video and audio effects, including things like chroma key, you might want to apply to your video are found under the Filters menu. It will look empty when you first open it, and you have to click the plus sign to see what your options are. If you want to create a color tint (like what you might think of as an Instagram filter) then you can do that through the Color Grading option. If you want to do something like invert your colors or add an ‘old film’ look, you’ll find that here as well along with all of the audio editing features (balance, bass and treble, and gain to name just a few).
Is Shotcut good for YouTube?
Shotcut is a great choice for YouTubers. It allows you to do some advanced editing, and it’s easy to learn compared to a program targeted at professional editors.
The only complication with Shotcut for entry-level editors who will primarily use the program for YouTube might be that animations – like moving text – are not available through the program (you can add and customize text, but it just sits there). You can get them from elsewhere and use them in the program (Shotcut has an alpha channel), but it’s a bit more involved a process than simply customizing something that’s already provided.
3. Hitfilm Express – Windows, Mac
Pros
- Compositing mode (2D and 3D)
- The Most effect customization
- Helpful User Guide & tutorials
Cons
- Can be overwhelming
- Its main strength is FX, but you only get a couple for free. Most have to be bought separately.
Hitfilm Express Review
Hitfilm Express is the best free editor if you want to add special effects to your projects. OpenShot’s alpha channel will be enough for most people, but if you think of yourself as an aspiring filmmaker then it’s hard to beat Hitfilm’s range of functions.
This is an editor designed for people who want to make movies, and it’s a lot more intuitive than most professional-grade software. Film-quality FX (lasers, explosions, etc.) are available through Hitfilm Express for a reasonable price ($10-$50, depending on what you want), and even without paying extra for the packs, there’s a lot you can do to give your video a ‘film look’ using compositing layers and the multitude of customizable effects provided through the program.
Another highlight of Hitfilm Express is the extensive selection of tutorials and helpful information they have available both through YouTube videos and their User Guide. You will need those because this program can be overwhelming. It has so many functions and areas you can customize that it is easy to get lost.
That said, basic editing in Hitfilm Express is not difficult to jump into. It’s only when you start getting fancy that things get dicey.
Is Hitfilm Express good for YouTube?
Yes. It will not be the best option for everyone, but it’s not a bad option for anyone either.
If what you want to make is a vlog where you have a series of clips, and intro, and maybe a couple of title effects, then Hitfilm express might be overkill. You don’t want to have to master compositing just to add some text.
If what you want to make is a vlog that’s interrupted by an alien invasion and turns into an action sequence with lasers and falling debris, it’d be hard to do better than Hitfilm Express.
4. VideoPad Video Editor – Windows
Pros
- Easy to jump into
- Moving text
- Huge audio waveforms
- Audio and visual effects
- Lossless exports
Cons
- No longer updated
VideoPad Video Editor Review
VideoPad Video Editor is an extremely easy to use program. It may be the easiest program on this list to jump into, which you could also realistically create your entire video inside (there are easier programs, but you can only do some of your work in them). Part of its simplicity comes from not being as feature-rich as the programs ranking higher than it on this list, however.
You do not get the same range of functions with VideoPad as you do from the top 3 free editors, but it has enough to satisfy people who are just starting out. Creating moving text effects is easy, you have huge audio waves to work with while you’re syncing, and effects like transitions and filters are easy to find.
VideoPad does suffer a bit from being dated. This program is no longer being worked on, and the interface doesn’t look particularly modern. This is a bit more than a cosmetic issue because some features, while not difficult to find, are placed a bit oddly compared to other editors.
One slightly annoying feature of VideoPad is that it will prompt you to buy the commercial version sometimes (the free version is only for non-commercial use). There have been reports of exports being blocked in the free version, but I exported several times for the sake of this review and the issue never came up.
Is VideoPad Video Editor good for YouTube?
VideoPad makes a decent YouTube editor. You can jump right in and start making cuts, adding filters, and ordering your clips. If you have the kind of channel where voiceovers are important (like in gaming or makeup), then you’ll be happy with the size of the audio waves you have to work with for syncing.
The thing about VideoPad is that you’re probably going to outgrow it quickly as you become a more capable editor.
5. Lightworks – Windows, Mac, Linux
Pros
- Detailed color and audio editing
- Multicam editing
Cons
- Exports limited to 720p for the free version
- Difficult to learn compared to other free software
Lightworks Review
On their website, Lightworks claims to have an ‘intuitive interface’ and ‘easy timeline editing’. This is true if you compare it to other professional-level editing suites. Compared to the other programs on this list, Lightworks is complicated.
The first thing I attempt when I review this program is to simply split a clip, and it took me a ridiculous amount of time to figure this feature out in Lightworks (a more advanced editor could have found it faster, but these reviews are meant to help people with less experience). Lightworks does have a whole tutorial series on using the software, so if you are interested in learning to use it there is ample material out there to help you.
Lightworks has a wide range of functions (i.e. detailed audio editing and color correction), and it has been used for big movies like ‘The Wolf of Wall Street’. It is the most professional program on this list, and it’s a great free alternative to something like Adobe Premiere Pro.
Note: there is no time limit on the free version of Lightworks, but it will ask you to renew your free license every 7 days. When it says your license is ‘expired’ it isn’t kicking you off the free version, you just need to renew.
Is Lightworks good for YouTube?
Whether or not Lightworks is right for your YouTube channel depends on your goals as a video editor.
If what you want is to jump in and start making YouTube videos quickly, Lightworks might not be a great choice. It’s not an easy program to just jump into, you’ll have to either take time to learn it or accept that it’ll take some trial and error to get the hang of.
If what you want is to become a professional-level video editor, then Lightworks is a great program to start on (although, Hitfilm Express may still be better). Taking the time to learn it could certainly pay off in the long run.
However, if one of your priorities is for your YouTube channel to come across as professional, then the free version of Lightworks does have some disappointing limitations. You can only export videos in 720p, which is lower quality than viewers on YouTube expect (you probably want at least 1080p). Your output format is limited too. The royalty-free audio and video content Lightworks offers are also not free; you can just buy them through the program.
6. VSDC Video Editor – Windows
Pros
- Diagrams and charts
- How To Get Started Guide
- Lots of features
Cons
- Very confusing
- Paid features show up in the free version, but they’re blocked
Review of VSDC Video Editor
There’s a lot to like about VSDC Video Editor, but you have to do a lot of work to uncover any of it. Accessing even the most basic features is confusing.
One of the first things I tried to do as I tested the program was make a jump cut (where you cut out part of a video so the playback ‘jumps over’ the deleted segment) and, while I was able to do it, it was not an intuitive process. There is a multitude of toolbars and icons surrounding your preview window in VSDC, and none of those icons was for making cuts to your clips. To make any cuts you have to find the ‘cutting and splitting’ option under the Editor tab at the top of the page, which will open a second window in which you still cannot make any cuts. Instead what you can do is place markers, and when you click ‘apply changes’ to exit the window cuts will be made where you placed markers. There is nothing in the window to explain what the markers are for.
Other basic functions, like adding text, are just as complicated.
Is VSDC Video Editor good for YouTube?
I would not recommend VSDC for YouTube. It ranks higher than two other items on this list because they are, do to functional limitations, unable to create full YouTube videos without the support of other programs (at least realistically). You certainly could create your full YouTube video in VSDC, but it’d be a headache.
7. Machete Video Editor Lite – Windows
Pros
- Great for harvesting clips from longer footage
- Lossless exports
Cons
- Cannot swap or add audio
- Only supports two formats (AVI and WMV)
- Slightly awkward timeline
Machete Video Editor Lite Review
Machete Lite claims that you’ll be able to edit your videos “within a few minutes after downloading the program, even if you’ve never edited a video before”, and that is true. It might even be better if you haven’t edited a video before because the interface is slightly awkward if you’ve come from a program with a more traditional timeline setup. Machete Lite is easy to use for the most part, but it doesn’t work like most other editors and that can be awkward to navigate around.
Instead of seeing a timeline with all of your individual clips, Machete treats your entire video as one clip. You will only be able to see where you have inserted a separate video clip or cut out a portion of the video by watching the video back or jumping through it (Machete Lite does allow frame-by-frame scrolling). You won’t be able to see this information at a glance, and you won’t be able to adjust the lengths of clips you’ve added separately.
To take out any portion of your overall video you’ll need to find a keyframe at the beginning, set that as the beginning of your selection, then find a key frame at the end and set that as the end of your selection. You will then be able to delete that selection. This will not work if the frames you have set as the beginning and end are not considered keyframes by the program, so it can be difficult to be precise, but since the program allows you to jump through keyframes it’s not difficult to find a point that works.
Is Machete Video Editor Lite good for YouTube?
Machete Lite is not a good choice for YouTubers unless it is used in combination with another program.
It doesn’t work as a YouTube editor because you cannot edit or swap audio, the transition between clips, or create layers of videos and images.
However, the thing Machete Lite is really good at is cutting out clips from longer videos. You can create a selection of a part of your longer clip and then export it (with no quality loss) as its own video file.
This is what the Machete Lite toolbar looks like when you’ve created a selection. Tools like cut and copy which were greyed out before are now available, as is the save icon on the far right. If you click the save icon, you’ll be able to save that selection as its own video.
You can’t create a complete YouTube video in Machete Lite, but you can harvest clips to use in a different program.
8. Avidemux – Windows, Mac, Linux, BSD
Pros
- Can add subtitle files
Cons
- Not intuitive
- Doesn’t support MOV or WMV
- The website is not informative, no tutorials
Avidemux Review
Avidemux is not an easy program to jump into. I almost wrote that it couldn’t do anything besides make cuts to a clip before I saw a YouTube tutorial about how to find the contrast and brightness tools. If you decide to try it out, remember that you have to choose your output format before Avidemux will let you access tools like Hue/Saturation and Contrast (click Filters under Video Output to find them).
There are no official tutorials for Avidemux you can access from their site, so you’ll have to rely on the forums and tutorials from users if you want to learn it.
You can import multiple clips into Avidemux, but you have to import them in the order you want because you can’t drag them around the timeline after. Everything becomes one big clip.
Is Avidemux good for YouTube?
No. It has more functionality than Machete, which is ranked higher on this list, but the difference is that Machete is excellent at one thing. They both suffer from the same main weakness – you could not complete your full YouTube video either (at least not without a lot of trouble). Machete could still be useful to a YouTuber, though, because it allows for the lossless exporting of segments of clips. You can use it to harvest clips for your larger project in another program.
In theory, you could do some picture editing and snipping in Avidemux and then put your project together/add titles in another program, but your other program can probably do all that just as well if not better. Avidemux isn’t a bad program, but it doesn’t excel at anything. There are a lot of better options which are also free.
What has your experience with free video editors been like?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Dec 02, 2022• Proven solutions
What makes a YouTube video good? The most important element is obviously you, the creator. Your personality, ideas, and unique viewpoint are what will make your content special and turn viewers into subscribers.
The next most important thing – even more important than the camera you use – is editing.
Editing a YouTube video doesn’t have to be difficult. In fact, it should be simple. Your focus when you’re perfecting your video should be on that ‘most important thing’ we mentioned earlier – your creativity. Editing for a YouTube video should be art, not mechanical engineering.
Below is a list of the top free video editing software ranked according to how appropriate it is for YouTube videos.
| Rank | Editor | Make Cuts | Audio Features | Multiple Video Tracks | Video Effects | Intuitive Score (1-5) | Compatibility |
|---|---|---|---|---|---|---|---|
| 1. | OpenShot Video Editor | Yes | Fade In/Out, set volume levels | Yes | Transitions, text, ability to animate. Blur/Saturation/Brightness controls. | 5 | Windows, Mac, Linux |
| 2. | Shotcut | Yes | Detailed audio editing | Yes | You can customize color presets and other effects. No animations. | 4 | Windows, Mac, Linux |
| 3. | Hitfilm Express | Yes | Audio effects and transitioning. | Yes | Every imaginable picture customization. Some FX (more if you pay). Text tool. | 4 | Windows, Mac |
| 4. | VideoPad Video Editor | Yes | Noise removal, equalizer, audio effects. | Yes | Moving text, transitions, filters. | 5 | Windows |
| 5. | Lightworks | Yes | Detailed audio editing | Yes | No premade effects, but you can add text/color edit. | 3 | Windows, Mac, Linux |
| 6. | VSDC Video Editor | Yes | Some audio features blocked in free version | Yes | Filters, transitions, text, and more. | 1 | Windows |
| 7. | Machete Video Editor Lite | Yes | None | No | None | 3 | Windows |
| 8. | Avidemux | Yes | Some audio features | No | Some picture adjustments | 2 | Windows, Mac, Linux, BSD |
Ready to upgrade to a simple, powerful, paid software that’s perfect for YouTube? Check out the free trial of Wondershare Filmora . It is an advanced tool that is focused more on newbie editors who are new to the videography world but want to compete with professionals!
1. OpenShot Video Editor – Open Source (Windows, Mac, Linux)
Pros
- Easy to use
- Includes transitions
- Keyframing
- Alpha Channel
- Unlimited video tracks
OpenShot Video Editor Review
OpenShot completely lives up to the claim that it was designed to be ‘easy to use, quick to learn, and surprisingly powerful’.
The first time you use OpenShot there will be helpful tutorial notes to guide you through the program. The interface is intuitive enough that you may not always need them, but having them should erase any confusion.
All of the basic editing features, like cutting clips up, are easy to access in the timeline. You have unlimited tracks, and it’s easy to drag your clips between them. There’s a helpful magnet feature that fits clips together if you slide them together, but which still allows for blank space if you choose to leave it.
Most other functions – setting volume levels, adjusting the speed, adding movement/zoom effect – are accessible simply by right-clicking on your clip in the timeline and choosing what you want from the menu that pops up.
Is OpenShot Video Editor good for YouTube?
OpenShot is a great, free, choice for YouTubers at any editing skill level.
Beyond simply ordering your clips, OpenShot includes text and transition options within the program. You can even animate the text, and access Animated Titles if you use OpenShot in tandem with a free animation program called Blender. Titles and transitions are vital to a lot of popular YouTube styles.
OpenShot does not provide the same level of detail as the runner up, Shotcut, when it comes to color correction or audio editing. However, the features it does have (volume levels, control of saturation) will satisfy most YouTubers.
2. Shotcut – Open Source (Windows, Mac, Linux)
Pros
- Detailed audio editing
- Color grading, ability to save presets
- Fairly intuitive timeline
Shotcut Review
Shotcut delivers a smooth, detailed, editing experience for free. It is not as easy to jump into as some of the other programs on this list, but it still only takes a half-hour or so of playing around to understand it well enough to make a video. There are also tutorials up on Shotcut’s site that can help you.
You can edit using multiple video tracks in Shotcut, making it easy to combine multiple clips, and basic functions like splitting or copying clips are as easy as clicking the right icon on the toolbar.
All of the video and audio effects, including things like chroma key, you might want to apply to your video are found under the Filters menu. It will look empty when you first open it, and you have to click the plus sign to see what your options are. If you want to create a color tint (like what you might think of as an Instagram filter) then you can do that through the Color Grading option. If you want to do something like invert your colors or add an ‘old film’ look, you’ll find that here as well along with all of the audio editing features (balance, bass and treble, and gain to name just a few).
Is Shotcut good for YouTube?
Shotcut is a great choice for YouTubers. It allows you to do some advanced editing, and it’s easy to learn compared to a program targeted at professional editors.
The only complication with Shotcut for entry-level editors who will primarily use the program for YouTube might be that animations – like moving text – are not available through the program (you can add and customize text, but it just sits there). You can get them from elsewhere and use them in the program (Shotcut has an alpha channel), but it’s a bit more involved a process than simply customizing something that’s already provided.
3. Hitfilm Express – Windows, Mac
Pros
- Compositing mode (2D and 3D)
- The Most effect customization
- Helpful User Guide & tutorials
Cons
- Can be overwhelming
- Its main strength is FX, but you only get a couple for free. Most have to be bought separately.
Hitfilm Express Review
Hitfilm Express is the best free editor if you want to add special effects to your projects. OpenShot’s alpha channel will be enough for most people, but if you think of yourself as an aspiring filmmaker then it’s hard to beat Hitfilm’s range of functions.
This is an editor designed for people who want to make movies, and it’s a lot more intuitive than most professional-grade software. Film-quality FX (lasers, explosions, etc.) are available through Hitfilm Express for a reasonable price ($10-$50, depending on what you want), and even without paying extra for the packs, there’s a lot you can do to give your video a ‘film look’ using compositing layers and the multitude of customizable effects provided through the program.
Another highlight of Hitfilm Express is the extensive selection of tutorials and helpful information they have available both through YouTube videos and their User Guide. You will need those because this program can be overwhelming. It has so many functions and areas you can customize that it is easy to get lost.
That said, basic editing in Hitfilm Express is not difficult to jump into. It’s only when you start getting fancy that things get dicey.
Is Hitfilm Express good for YouTube?
Yes. It will not be the best option for everyone, but it’s not a bad option for anyone either.
If what you want to make is a vlog where you have a series of clips, and intro, and maybe a couple of title effects, then Hitfilm express might be overkill. You don’t want to have to master compositing just to add some text.
If what you want to make is a vlog that’s interrupted by an alien invasion and turns into an action sequence with lasers and falling debris, it’d be hard to do better than Hitfilm Express.
4. VideoPad Video Editor – Windows
Pros
- Easy to jump into
- Moving text
- Huge audio waveforms
- Audio and visual effects
- Lossless exports
Cons
- No longer updated
VideoPad Video Editor Review
VideoPad Video Editor is an extremely easy to use program. It may be the easiest program on this list to jump into, which you could also realistically create your entire video inside (there are easier programs, but you can only do some of your work in them). Part of its simplicity comes from not being as feature-rich as the programs ranking higher than it on this list, however.
You do not get the same range of functions with VideoPad as you do from the top 3 free editors, but it has enough to satisfy people who are just starting out. Creating moving text effects is easy, you have huge audio waves to work with while you’re syncing, and effects like transitions and filters are easy to find.
VideoPad does suffer a bit from being dated. This program is no longer being worked on, and the interface doesn’t look particularly modern. This is a bit more than a cosmetic issue because some features, while not difficult to find, are placed a bit oddly compared to other editors.
One slightly annoying feature of VideoPad is that it will prompt you to buy the commercial version sometimes (the free version is only for non-commercial use). There have been reports of exports being blocked in the free version, but I exported several times for the sake of this review and the issue never came up.
Is VideoPad Video Editor good for YouTube?
VideoPad makes a decent YouTube editor. You can jump right in and start making cuts, adding filters, and ordering your clips. If you have the kind of channel where voiceovers are important (like in gaming or makeup), then you’ll be happy with the size of the audio waves you have to work with for syncing.
The thing about VideoPad is that you’re probably going to outgrow it quickly as you become a more capable editor.
5. Lightworks – Windows, Mac, Linux
Pros
- Detailed color and audio editing
- Multicam editing
Cons
- Exports limited to 720p for the free version
- Difficult to learn compared to other free software
Lightworks Review
On their website, Lightworks claims to have an ‘intuitive interface’ and ‘easy timeline editing’. This is true if you compare it to other professional-level editing suites. Compared to the other programs on this list, Lightworks is complicated.
The first thing I attempt when I review this program is to simply split a clip, and it took me a ridiculous amount of time to figure this feature out in Lightworks (a more advanced editor could have found it faster, but these reviews are meant to help people with less experience). Lightworks does have a whole tutorial series on using the software, so if you are interested in learning to use it there is ample material out there to help you.
Lightworks has a wide range of functions (i.e. detailed audio editing and color correction), and it has been used for big movies like ‘The Wolf of Wall Street’. It is the most professional program on this list, and it’s a great free alternative to something like Adobe Premiere Pro.
Note: there is no time limit on the free version of Lightworks, but it will ask you to renew your free license every 7 days. When it says your license is ‘expired’ it isn’t kicking you off the free version, you just need to renew.
Is Lightworks good for YouTube?
Whether or not Lightworks is right for your YouTube channel depends on your goals as a video editor.
If what you want is to jump in and start making YouTube videos quickly, Lightworks might not be a great choice. It’s not an easy program to just jump into, you’ll have to either take time to learn it or accept that it’ll take some trial and error to get the hang of.
If what you want is to become a professional-level video editor, then Lightworks is a great program to start on (although, Hitfilm Express may still be better). Taking the time to learn it could certainly pay off in the long run.
However, if one of your priorities is for your YouTube channel to come across as professional, then the free version of Lightworks does have some disappointing limitations. You can only export videos in 720p, which is lower quality than viewers on YouTube expect (you probably want at least 1080p). Your output format is limited too. The royalty-free audio and video content Lightworks offers are also not free; you can just buy them through the program.
6. VSDC Video Editor – Windows
Pros
- Diagrams and charts
- How To Get Started Guide
- Lots of features
Cons
- Very confusing
- Paid features show up in the free version, but they’re blocked
Review of VSDC Video Editor
There’s a lot to like about VSDC Video Editor, but you have to do a lot of work to uncover any of it. Accessing even the most basic features is confusing.
One of the first things I tried to do as I tested the program was make a jump cut (where you cut out part of a video so the playback ‘jumps over’ the deleted segment) and, while I was able to do it, it was not an intuitive process. There is a multitude of toolbars and icons surrounding your preview window in VSDC, and none of those icons was for making cuts to your clips. To make any cuts you have to find the ‘cutting and splitting’ option under the Editor tab at the top of the page, which will open a second window in which you still cannot make any cuts. Instead what you can do is place markers, and when you click ‘apply changes’ to exit the window cuts will be made where you placed markers. There is nothing in the window to explain what the markers are for.
Other basic functions, like adding text, are just as complicated.
Is VSDC Video Editor good for YouTube?
I would not recommend VSDC for YouTube. It ranks higher than two other items on this list because they are, do to functional limitations, unable to create full YouTube videos without the support of other programs (at least realistically). You certainly could create your full YouTube video in VSDC, but it’d be a headache.
7. Machete Video Editor Lite – Windows
Pros
- Great for harvesting clips from longer footage
- Lossless exports
Cons
- Cannot swap or add audio
- Only supports two formats (AVI and WMV)
- Slightly awkward timeline
Machete Video Editor Lite Review
Machete Lite claims that you’ll be able to edit your videos “within a few minutes after downloading the program, even if you’ve never edited a video before”, and that is true. It might even be better if you haven’t edited a video before because the interface is slightly awkward if you’ve come from a program with a more traditional timeline setup. Machete Lite is easy to use for the most part, but it doesn’t work like most other editors and that can be awkward to navigate around.
Instead of seeing a timeline with all of your individual clips, Machete treats your entire video as one clip. You will only be able to see where you have inserted a separate video clip or cut out a portion of the video by watching the video back or jumping through it (Machete Lite does allow frame-by-frame scrolling). You won’t be able to see this information at a glance, and you won’t be able to adjust the lengths of clips you’ve added separately.
To take out any portion of your overall video you’ll need to find a keyframe at the beginning, set that as the beginning of your selection, then find a key frame at the end and set that as the end of your selection. You will then be able to delete that selection. This will not work if the frames you have set as the beginning and end are not considered keyframes by the program, so it can be difficult to be precise, but since the program allows you to jump through keyframes it’s not difficult to find a point that works.
Is Machete Video Editor Lite good for YouTube?
Machete Lite is not a good choice for YouTubers unless it is used in combination with another program.
It doesn’t work as a YouTube editor because you cannot edit or swap audio, the transition between clips, or create layers of videos and images.
However, the thing Machete Lite is really good at is cutting out clips from longer videos. You can create a selection of a part of your longer clip and then export it (with no quality loss) as its own video file.
This is what the Machete Lite toolbar looks like when you’ve created a selection. Tools like cut and copy which were greyed out before are now available, as is the save icon on the far right. If you click the save icon, you’ll be able to save that selection as its own video.
You can’t create a complete YouTube video in Machete Lite, but you can harvest clips to use in a different program.
8. Avidemux – Windows, Mac, Linux, BSD
Pros
- Can add subtitle files
Cons
- Not intuitive
- Doesn’t support MOV or WMV
- The website is not informative, no tutorials
Avidemux Review
Avidemux is not an easy program to jump into. I almost wrote that it couldn’t do anything besides make cuts to a clip before I saw a YouTube tutorial about how to find the contrast and brightness tools. If you decide to try it out, remember that you have to choose your output format before Avidemux will let you access tools like Hue/Saturation and Contrast (click Filters under Video Output to find them).
There are no official tutorials for Avidemux you can access from their site, so you’ll have to rely on the forums and tutorials from users if you want to learn it.
You can import multiple clips into Avidemux, but you have to import them in the order you want because you can’t drag them around the timeline after. Everything becomes one big clip.
Is Avidemux good for YouTube?
No. It has more functionality than Machete, which is ranked higher on this list, but the difference is that Machete is excellent at one thing. They both suffer from the same main weakness – you could not complete your full YouTube video either (at least not without a lot of trouble). Machete could still be useful to a YouTuber, though, because it allows for the lossless exporting of segments of clips. You can use it to harvest clips for your larger project in another program.
In theory, you could do some picture editing and snipping in Avidemux and then put your project together/add titles in another program, but your other program can probably do all that just as well if not better. Avidemux isn’t a bad program, but it doesn’t excel at anything. There are a lot of better options which are also free.
What has your experience with free video editors been like?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Dec 02, 2022• Proven solutions
What makes a YouTube video good? The most important element is obviously you, the creator. Your personality, ideas, and unique viewpoint are what will make your content special and turn viewers into subscribers.
The next most important thing – even more important than the camera you use – is editing.
Editing a YouTube video doesn’t have to be difficult. In fact, it should be simple. Your focus when you’re perfecting your video should be on that ‘most important thing’ we mentioned earlier – your creativity. Editing for a YouTube video should be art, not mechanical engineering.
Below is a list of the top free video editing software ranked according to how appropriate it is for YouTube videos.
| Rank | Editor | Make Cuts | Audio Features | Multiple Video Tracks | Video Effects | Intuitive Score (1-5) | Compatibility |
|---|---|---|---|---|---|---|---|
| 1. | OpenShot Video Editor | Yes | Fade In/Out, set volume levels | Yes | Transitions, text, ability to animate. Blur/Saturation/Brightness controls. | 5 | Windows, Mac, Linux |
| 2. | Shotcut | Yes | Detailed audio editing | Yes | You can customize color presets and other effects. No animations. | 4 | Windows, Mac, Linux |
| 3. | Hitfilm Express | Yes | Audio effects and transitioning. | Yes | Every imaginable picture customization. Some FX (more if you pay). Text tool. | 4 | Windows, Mac |
| 4. | VideoPad Video Editor | Yes | Noise removal, equalizer, audio effects. | Yes | Moving text, transitions, filters. | 5 | Windows |
| 5. | Lightworks | Yes | Detailed audio editing | Yes | No premade effects, but you can add text/color edit. | 3 | Windows, Mac, Linux |
| 6. | VSDC Video Editor | Yes | Some audio features blocked in free version | Yes | Filters, transitions, text, and more. | 1 | Windows |
| 7. | Machete Video Editor Lite | Yes | None | No | None | 3 | Windows |
| 8. | Avidemux | Yes | Some audio features | No | Some picture adjustments | 2 | Windows, Mac, Linux, BSD |
Ready to upgrade to a simple, powerful, paid software that’s perfect for YouTube? Check out the free trial of Wondershare Filmora . It is an advanced tool that is focused more on newbie editors who are new to the videography world but want to compete with professionals!
1. OpenShot Video Editor – Open Source (Windows, Mac, Linux)
Pros
- Easy to use
- Includes transitions
- Keyframing
- Alpha Channel
- Unlimited video tracks
OpenShot Video Editor Review
OpenShot completely lives up to the claim that it was designed to be ‘easy to use, quick to learn, and surprisingly powerful’.
The first time you use OpenShot there will be helpful tutorial notes to guide you through the program. The interface is intuitive enough that you may not always need them, but having them should erase any confusion.
All of the basic editing features, like cutting clips up, are easy to access in the timeline. You have unlimited tracks, and it’s easy to drag your clips between them. There’s a helpful magnet feature that fits clips together if you slide them together, but which still allows for blank space if you choose to leave it.
Most other functions – setting volume levels, adjusting the speed, adding movement/zoom effect – are accessible simply by right-clicking on your clip in the timeline and choosing what you want from the menu that pops up.
Is OpenShot Video Editor good for YouTube?
OpenShot is a great, free, choice for YouTubers at any editing skill level.
Beyond simply ordering your clips, OpenShot includes text and transition options within the program. You can even animate the text, and access Animated Titles if you use OpenShot in tandem with a free animation program called Blender. Titles and transitions are vital to a lot of popular YouTube styles.
OpenShot does not provide the same level of detail as the runner up, Shotcut, when it comes to color correction or audio editing. However, the features it does have (volume levels, control of saturation) will satisfy most YouTubers.
2. Shotcut – Open Source (Windows, Mac, Linux)
Pros
- Detailed audio editing
- Color grading, ability to save presets
- Fairly intuitive timeline
Shotcut Review
Shotcut delivers a smooth, detailed, editing experience for free. It is not as easy to jump into as some of the other programs on this list, but it still only takes a half-hour or so of playing around to understand it well enough to make a video. There are also tutorials up on Shotcut’s site that can help you.
You can edit using multiple video tracks in Shotcut, making it easy to combine multiple clips, and basic functions like splitting or copying clips are as easy as clicking the right icon on the toolbar.
All of the video and audio effects, including things like chroma key, you might want to apply to your video are found under the Filters menu. It will look empty when you first open it, and you have to click the plus sign to see what your options are. If you want to create a color tint (like what you might think of as an Instagram filter) then you can do that through the Color Grading option. If you want to do something like invert your colors or add an ‘old film’ look, you’ll find that here as well along with all of the audio editing features (balance, bass and treble, and gain to name just a few).
Is Shotcut good for YouTube?
Shotcut is a great choice for YouTubers. It allows you to do some advanced editing, and it’s easy to learn compared to a program targeted at professional editors.
The only complication with Shotcut for entry-level editors who will primarily use the program for YouTube might be that animations – like moving text – are not available through the program (you can add and customize text, but it just sits there). You can get them from elsewhere and use them in the program (Shotcut has an alpha channel), but it’s a bit more involved a process than simply customizing something that’s already provided.
3. Hitfilm Express – Windows, Mac
Pros
- Compositing mode (2D and 3D)
- The Most effect customization
- Helpful User Guide & tutorials
Cons
- Can be overwhelming
- Its main strength is FX, but you only get a couple for free. Most have to be bought separately.
Hitfilm Express Review
Hitfilm Express is the best free editor if you want to add special effects to your projects. OpenShot’s alpha channel will be enough for most people, but if you think of yourself as an aspiring filmmaker then it’s hard to beat Hitfilm’s range of functions.
This is an editor designed for people who want to make movies, and it’s a lot more intuitive than most professional-grade software. Film-quality FX (lasers, explosions, etc.) are available through Hitfilm Express for a reasonable price ($10-$50, depending on what you want), and even without paying extra for the packs, there’s a lot you can do to give your video a ‘film look’ using compositing layers and the multitude of customizable effects provided through the program.
Another highlight of Hitfilm Express is the extensive selection of tutorials and helpful information they have available both through YouTube videos and their User Guide. You will need those because this program can be overwhelming. It has so many functions and areas you can customize that it is easy to get lost.
That said, basic editing in Hitfilm Express is not difficult to jump into. It’s only when you start getting fancy that things get dicey.
Is Hitfilm Express good for YouTube?
Yes. It will not be the best option for everyone, but it’s not a bad option for anyone either.
If what you want to make is a vlog where you have a series of clips, and intro, and maybe a couple of title effects, then Hitfilm express might be overkill. You don’t want to have to master compositing just to add some text.
If what you want to make is a vlog that’s interrupted by an alien invasion and turns into an action sequence with lasers and falling debris, it’d be hard to do better than Hitfilm Express.
4. VideoPad Video Editor – Windows
Pros
- Easy to jump into
- Moving text
- Huge audio waveforms
- Audio and visual effects
- Lossless exports
Cons
- No longer updated
VideoPad Video Editor Review
VideoPad Video Editor is an extremely easy to use program. It may be the easiest program on this list to jump into, which you could also realistically create your entire video inside (there are easier programs, but you can only do some of your work in them). Part of its simplicity comes from not being as feature-rich as the programs ranking higher than it on this list, however.
You do not get the same range of functions with VideoPad as you do from the top 3 free editors, but it has enough to satisfy people who are just starting out. Creating moving text effects is easy, you have huge audio waves to work with while you’re syncing, and effects like transitions and filters are easy to find.
VideoPad does suffer a bit from being dated. This program is no longer being worked on, and the interface doesn’t look particularly modern. This is a bit more than a cosmetic issue because some features, while not difficult to find, are placed a bit oddly compared to other editors.
One slightly annoying feature of VideoPad is that it will prompt you to buy the commercial version sometimes (the free version is only for non-commercial use). There have been reports of exports being blocked in the free version, but I exported several times for the sake of this review and the issue never came up.
Is VideoPad Video Editor good for YouTube?
VideoPad makes a decent YouTube editor. You can jump right in and start making cuts, adding filters, and ordering your clips. If you have the kind of channel where voiceovers are important (like in gaming or makeup), then you’ll be happy with the size of the audio waves you have to work with for syncing.
The thing about VideoPad is that you’re probably going to outgrow it quickly as you become a more capable editor.
5. Lightworks – Windows, Mac, Linux
Pros
- Detailed color and audio editing
- Multicam editing
Cons
- Exports limited to 720p for the free version
- Difficult to learn compared to other free software
Lightworks Review
On their website, Lightworks claims to have an ‘intuitive interface’ and ‘easy timeline editing’. This is true if you compare it to other professional-level editing suites. Compared to the other programs on this list, Lightworks is complicated.
The first thing I attempt when I review this program is to simply split a clip, and it took me a ridiculous amount of time to figure this feature out in Lightworks (a more advanced editor could have found it faster, but these reviews are meant to help people with less experience). Lightworks does have a whole tutorial series on using the software, so if you are interested in learning to use it there is ample material out there to help you.
Lightworks has a wide range of functions (i.e. detailed audio editing and color correction), and it has been used for big movies like ‘The Wolf of Wall Street’. It is the most professional program on this list, and it’s a great free alternative to something like Adobe Premiere Pro.
Note: there is no time limit on the free version of Lightworks, but it will ask you to renew your free license every 7 days. When it says your license is ‘expired’ it isn’t kicking you off the free version, you just need to renew.
Is Lightworks good for YouTube?
Whether or not Lightworks is right for your YouTube channel depends on your goals as a video editor.
If what you want is to jump in and start making YouTube videos quickly, Lightworks might not be a great choice. It’s not an easy program to just jump into, you’ll have to either take time to learn it or accept that it’ll take some trial and error to get the hang of.
If what you want is to become a professional-level video editor, then Lightworks is a great program to start on (although, Hitfilm Express may still be better). Taking the time to learn it could certainly pay off in the long run.
However, if one of your priorities is for your YouTube channel to come across as professional, then the free version of Lightworks does have some disappointing limitations. You can only export videos in 720p, which is lower quality than viewers on YouTube expect (you probably want at least 1080p). Your output format is limited too. The royalty-free audio and video content Lightworks offers are also not free; you can just buy them through the program.
6. VSDC Video Editor – Windows
Pros
- Diagrams and charts
- How To Get Started Guide
- Lots of features
Cons
- Very confusing
- Paid features show up in the free version, but they’re blocked
Review of VSDC Video Editor
There’s a lot to like about VSDC Video Editor, but you have to do a lot of work to uncover any of it. Accessing even the most basic features is confusing.
One of the first things I tried to do as I tested the program was make a jump cut (where you cut out part of a video so the playback ‘jumps over’ the deleted segment) and, while I was able to do it, it was not an intuitive process. There is a multitude of toolbars and icons surrounding your preview window in VSDC, and none of those icons was for making cuts to your clips. To make any cuts you have to find the ‘cutting and splitting’ option under the Editor tab at the top of the page, which will open a second window in which you still cannot make any cuts. Instead what you can do is place markers, and when you click ‘apply changes’ to exit the window cuts will be made where you placed markers. There is nothing in the window to explain what the markers are for.
Other basic functions, like adding text, are just as complicated.
Is VSDC Video Editor good for YouTube?
I would not recommend VSDC for YouTube. It ranks higher than two other items on this list because they are, do to functional limitations, unable to create full YouTube videos without the support of other programs (at least realistically). You certainly could create your full YouTube video in VSDC, but it’d be a headache.
7. Machete Video Editor Lite – Windows
Pros
- Great for harvesting clips from longer footage
- Lossless exports
Cons
- Cannot swap or add audio
- Only supports two formats (AVI and WMV)
- Slightly awkward timeline
Machete Video Editor Lite Review
Machete Lite claims that you’ll be able to edit your videos “within a few minutes after downloading the program, even if you’ve never edited a video before”, and that is true. It might even be better if you haven’t edited a video before because the interface is slightly awkward if you’ve come from a program with a more traditional timeline setup. Machete Lite is easy to use for the most part, but it doesn’t work like most other editors and that can be awkward to navigate around.
Instead of seeing a timeline with all of your individual clips, Machete treats your entire video as one clip. You will only be able to see where you have inserted a separate video clip or cut out a portion of the video by watching the video back or jumping through it (Machete Lite does allow frame-by-frame scrolling). You won’t be able to see this information at a glance, and you won’t be able to adjust the lengths of clips you’ve added separately.
To take out any portion of your overall video you’ll need to find a keyframe at the beginning, set that as the beginning of your selection, then find a key frame at the end and set that as the end of your selection. You will then be able to delete that selection. This will not work if the frames you have set as the beginning and end are not considered keyframes by the program, so it can be difficult to be precise, but since the program allows you to jump through keyframes it’s not difficult to find a point that works.
Is Machete Video Editor Lite good for YouTube?
Machete Lite is not a good choice for YouTubers unless it is used in combination with another program.
It doesn’t work as a YouTube editor because you cannot edit or swap audio, the transition between clips, or create layers of videos and images.
However, the thing Machete Lite is really good at is cutting out clips from longer videos. You can create a selection of a part of your longer clip and then export it (with no quality loss) as its own video file.
This is what the Machete Lite toolbar looks like when you’ve created a selection. Tools like cut and copy which were greyed out before are now available, as is the save icon on the far right. If you click the save icon, you’ll be able to save that selection as its own video.
You can’t create a complete YouTube video in Machete Lite, but you can harvest clips to use in a different program.
8. Avidemux – Windows, Mac, Linux, BSD
Pros
- Can add subtitle files
Cons
- Not intuitive
- Doesn’t support MOV or WMV
- The website is not informative, no tutorials
Avidemux Review
Avidemux is not an easy program to jump into. I almost wrote that it couldn’t do anything besides make cuts to a clip before I saw a YouTube tutorial about how to find the contrast and brightness tools. If you decide to try it out, remember that you have to choose your output format before Avidemux will let you access tools like Hue/Saturation and Contrast (click Filters under Video Output to find them).
There are no official tutorials for Avidemux you can access from their site, so you’ll have to rely on the forums and tutorials from users if you want to learn it.
You can import multiple clips into Avidemux, but you have to import them in the order you want because you can’t drag them around the timeline after. Everything becomes one big clip.
Is Avidemux good for YouTube?
No. It has more functionality than Machete, which is ranked higher on this list, but the difference is that Machete is excellent at one thing. They both suffer from the same main weakness – you could not complete your full YouTube video either (at least not without a lot of trouble). Machete could still be useful to a YouTuber, though, because it allows for the lossless exporting of segments of clips. You can use it to harvest clips for your larger project in another program.
In theory, you could do some picture editing and snipping in Avidemux and then put your project together/add titles in another program, but your other program can probably do all that just as well if not better. Avidemux isn’t a bad program, but it doesn’t excel at anything. There are a lot of better options which are also free.
What has your experience with free video editors been like?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Dec 02, 2022• Proven solutions
What makes a YouTube video good? The most important element is obviously you, the creator. Your personality, ideas, and unique viewpoint are what will make your content special and turn viewers into subscribers.
The next most important thing – even more important than the camera you use – is editing.
Editing a YouTube video doesn’t have to be difficult. In fact, it should be simple. Your focus when you’re perfecting your video should be on that ‘most important thing’ we mentioned earlier – your creativity. Editing for a YouTube video should be art, not mechanical engineering.
Below is a list of the top free video editing software ranked according to how appropriate it is for YouTube videos.
| Rank | Editor | Make Cuts | Audio Features | Multiple Video Tracks | Video Effects | Intuitive Score (1-5) | Compatibility |
|---|---|---|---|---|---|---|---|
| 1. | OpenShot Video Editor | Yes | Fade In/Out, set volume levels | Yes | Transitions, text, ability to animate. Blur/Saturation/Brightness controls. | 5 | Windows, Mac, Linux |
| 2. | Shotcut | Yes | Detailed audio editing | Yes | You can customize color presets and other effects. No animations. | 4 | Windows, Mac, Linux |
| 3. | Hitfilm Express | Yes | Audio effects and transitioning. | Yes | Every imaginable picture customization. Some FX (more if you pay). Text tool. | 4 | Windows, Mac |
| 4. | VideoPad Video Editor | Yes | Noise removal, equalizer, audio effects. | Yes | Moving text, transitions, filters. | 5 | Windows |
| 5. | Lightworks | Yes | Detailed audio editing | Yes | No premade effects, but you can add text/color edit. | 3 | Windows, Mac, Linux |
| 6. | VSDC Video Editor | Yes | Some audio features blocked in free version | Yes | Filters, transitions, text, and more. | 1 | Windows |
| 7. | Machete Video Editor Lite | Yes | None | No | None | 3 | Windows |
| 8. | Avidemux | Yes | Some audio features | No | Some picture adjustments | 2 | Windows, Mac, Linux, BSD |
Ready to upgrade to a simple, powerful, paid software that’s perfect for YouTube? Check out the free trial of Wondershare Filmora . It is an advanced tool that is focused more on newbie editors who are new to the videography world but want to compete with professionals!
1. OpenShot Video Editor – Open Source (Windows, Mac, Linux)
Pros
- Easy to use
- Includes transitions
- Keyframing
- Alpha Channel
- Unlimited video tracks
OpenShot Video Editor Review
OpenShot completely lives up to the claim that it was designed to be ‘easy to use, quick to learn, and surprisingly powerful’.
The first time you use OpenShot there will be helpful tutorial notes to guide you through the program. The interface is intuitive enough that you may not always need them, but having them should erase any confusion.
All of the basic editing features, like cutting clips up, are easy to access in the timeline. You have unlimited tracks, and it’s easy to drag your clips between them. There’s a helpful magnet feature that fits clips together if you slide them together, but which still allows for blank space if you choose to leave it.
Most other functions – setting volume levels, adjusting the speed, adding movement/zoom effect – are accessible simply by right-clicking on your clip in the timeline and choosing what you want from the menu that pops up.
Is OpenShot Video Editor good for YouTube?
OpenShot is a great, free, choice for YouTubers at any editing skill level.
Beyond simply ordering your clips, OpenShot includes text and transition options within the program. You can even animate the text, and access Animated Titles if you use OpenShot in tandem with a free animation program called Blender. Titles and transitions are vital to a lot of popular YouTube styles.
OpenShot does not provide the same level of detail as the runner up, Shotcut, when it comes to color correction or audio editing. However, the features it does have (volume levels, control of saturation) will satisfy most YouTubers.
2. Shotcut – Open Source (Windows, Mac, Linux)
Pros
- Detailed audio editing
- Color grading, ability to save presets
- Fairly intuitive timeline
Shotcut Review
Shotcut delivers a smooth, detailed, editing experience for free. It is not as easy to jump into as some of the other programs on this list, but it still only takes a half-hour or so of playing around to understand it well enough to make a video. There are also tutorials up on Shotcut’s site that can help you.
You can edit using multiple video tracks in Shotcut, making it easy to combine multiple clips, and basic functions like splitting or copying clips are as easy as clicking the right icon on the toolbar.
All of the video and audio effects, including things like chroma key, you might want to apply to your video are found under the Filters menu. It will look empty when you first open it, and you have to click the plus sign to see what your options are. If you want to create a color tint (like what you might think of as an Instagram filter) then you can do that through the Color Grading option. If you want to do something like invert your colors or add an ‘old film’ look, you’ll find that here as well along with all of the audio editing features (balance, bass and treble, and gain to name just a few).
Is Shotcut good for YouTube?
Shotcut is a great choice for YouTubers. It allows you to do some advanced editing, and it’s easy to learn compared to a program targeted at professional editors.
The only complication with Shotcut for entry-level editors who will primarily use the program for YouTube might be that animations – like moving text – are not available through the program (you can add and customize text, but it just sits there). You can get them from elsewhere and use them in the program (Shotcut has an alpha channel), but it’s a bit more involved a process than simply customizing something that’s already provided.
3. Hitfilm Express – Windows, Mac
Pros
- Compositing mode (2D and 3D)
- The Most effect customization
- Helpful User Guide & tutorials
Cons
- Can be overwhelming
- Its main strength is FX, but you only get a couple for free. Most have to be bought separately.
Hitfilm Express Review
Hitfilm Express is the best free editor if you want to add special effects to your projects. OpenShot’s alpha channel will be enough for most people, but if you think of yourself as an aspiring filmmaker then it’s hard to beat Hitfilm’s range of functions.
This is an editor designed for people who want to make movies, and it’s a lot more intuitive than most professional-grade software. Film-quality FX (lasers, explosions, etc.) are available through Hitfilm Express for a reasonable price ($10-$50, depending on what you want), and even without paying extra for the packs, there’s a lot you can do to give your video a ‘film look’ using compositing layers and the multitude of customizable effects provided through the program.
Another highlight of Hitfilm Express is the extensive selection of tutorials and helpful information they have available both through YouTube videos and their User Guide. You will need those because this program can be overwhelming. It has so many functions and areas you can customize that it is easy to get lost.
That said, basic editing in Hitfilm Express is not difficult to jump into. It’s only when you start getting fancy that things get dicey.
Is Hitfilm Express good for YouTube?
Yes. It will not be the best option for everyone, but it’s not a bad option for anyone either.
If what you want to make is a vlog where you have a series of clips, and intro, and maybe a couple of title effects, then Hitfilm express might be overkill. You don’t want to have to master compositing just to add some text.
If what you want to make is a vlog that’s interrupted by an alien invasion and turns into an action sequence with lasers and falling debris, it’d be hard to do better than Hitfilm Express.
4. VideoPad Video Editor – Windows
Pros
- Easy to jump into
- Moving text
- Huge audio waveforms
- Audio and visual effects
- Lossless exports
Cons
- No longer updated
VideoPad Video Editor Review
VideoPad Video Editor is an extremely easy to use program. It may be the easiest program on this list to jump into, which you could also realistically create your entire video inside (there are easier programs, but you can only do some of your work in them). Part of its simplicity comes from not being as feature-rich as the programs ranking higher than it on this list, however.
You do not get the same range of functions with VideoPad as you do from the top 3 free editors, but it has enough to satisfy people who are just starting out. Creating moving text effects is easy, you have huge audio waves to work with while you’re syncing, and effects like transitions and filters are easy to find.
VideoPad does suffer a bit from being dated. This program is no longer being worked on, and the interface doesn’t look particularly modern. This is a bit more than a cosmetic issue because some features, while not difficult to find, are placed a bit oddly compared to other editors.
One slightly annoying feature of VideoPad is that it will prompt you to buy the commercial version sometimes (the free version is only for non-commercial use). There have been reports of exports being blocked in the free version, but I exported several times for the sake of this review and the issue never came up.
Is VideoPad Video Editor good for YouTube?
VideoPad makes a decent YouTube editor. You can jump right in and start making cuts, adding filters, and ordering your clips. If you have the kind of channel where voiceovers are important (like in gaming or makeup), then you’ll be happy with the size of the audio waves you have to work with for syncing.
The thing about VideoPad is that you’re probably going to outgrow it quickly as you become a more capable editor.
5. Lightworks – Windows, Mac, Linux
Pros
- Detailed color and audio editing
- Multicam editing
Cons
- Exports limited to 720p for the free version
- Difficult to learn compared to other free software
Lightworks Review
On their website, Lightworks claims to have an ‘intuitive interface’ and ‘easy timeline editing’. This is true if you compare it to other professional-level editing suites. Compared to the other programs on this list, Lightworks is complicated.
The first thing I attempt when I review this program is to simply split a clip, and it took me a ridiculous amount of time to figure this feature out in Lightworks (a more advanced editor could have found it faster, but these reviews are meant to help people with less experience). Lightworks does have a whole tutorial series on using the software, so if you are interested in learning to use it there is ample material out there to help you.
Lightworks has a wide range of functions (i.e. detailed audio editing and color correction), and it has been used for big movies like ‘The Wolf of Wall Street’. It is the most professional program on this list, and it’s a great free alternative to something like Adobe Premiere Pro.
Note: there is no time limit on the free version of Lightworks, but it will ask you to renew your free license every 7 days. When it says your license is ‘expired’ it isn’t kicking you off the free version, you just need to renew.
Is Lightworks good for YouTube?
Whether or not Lightworks is right for your YouTube channel depends on your goals as a video editor.
If what you want is to jump in and start making YouTube videos quickly, Lightworks might not be a great choice. It’s not an easy program to just jump into, you’ll have to either take time to learn it or accept that it’ll take some trial and error to get the hang of.
If what you want is to become a professional-level video editor, then Lightworks is a great program to start on (although, Hitfilm Express may still be better). Taking the time to learn it could certainly pay off in the long run.
However, if one of your priorities is for your YouTube channel to come across as professional, then the free version of Lightworks does have some disappointing limitations. You can only export videos in 720p, which is lower quality than viewers on YouTube expect (you probably want at least 1080p). Your output format is limited too. The royalty-free audio and video content Lightworks offers are also not free; you can just buy them through the program.
6. VSDC Video Editor – Windows
Pros
- Diagrams and charts
- How To Get Started Guide
- Lots of features
Cons
- Very confusing
- Paid features show up in the free version, but they’re blocked
Review of VSDC Video Editor
There’s a lot to like about VSDC Video Editor, but you have to do a lot of work to uncover any of it. Accessing even the most basic features is confusing.
One of the first things I tried to do as I tested the program was make a jump cut (where you cut out part of a video so the playback ‘jumps over’ the deleted segment) and, while I was able to do it, it was not an intuitive process. There is a multitude of toolbars and icons surrounding your preview window in VSDC, and none of those icons was for making cuts to your clips. To make any cuts you have to find the ‘cutting and splitting’ option under the Editor tab at the top of the page, which will open a second window in which you still cannot make any cuts. Instead what you can do is place markers, and when you click ‘apply changes’ to exit the window cuts will be made where you placed markers. There is nothing in the window to explain what the markers are for.
Other basic functions, like adding text, are just as complicated.
Is VSDC Video Editor good for YouTube?
I would not recommend VSDC for YouTube. It ranks higher than two other items on this list because they are, do to functional limitations, unable to create full YouTube videos without the support of other programs (at least realistically). You certainly could create your full YouTube video in VSDC, but it’d be a headache.
7. Machete Video Editor Lite – Windows
Pros
- Great for harvesting clips from longer footage
- Lossless exports
Cons
- Cannot swap or add audio
- Only supports two formats (AVI and WMV)
- Slightly awkward timeline
Machete Video Editor Lite Review
Machete Lite claims that you’ll be able to edit your videos “within a few minutes after downloading the program, even if you’ve never edited a video before”, and that is true. It might even be better if you haven’t edited a video before because the interface is slightly awkward if you’ve come from a program with a more traditional timeline setup. Machete Lite is easy to use for the most part, but it doesn’t work like most other editors and that can be awkward to navigate around.
Instead of seeing a timeline with all of your individual clips, Machete treats your entire video as one clip. You will only be able to see where you have inserted a separate video clip or cut out a portion of the video by watching the video back or jumping through it (Machete Lite does allow frame-by-frame scrolling). You won’t be able to see this information at a glance, and you won’t be able to adjust the lengths of clips you’ve added separately.
To take out any portion of your overall video you’ll need to find a keyframe at the beginning, set that as the beginning of your selection, then find a key frame at the end and set that as the end of your selection. You will then be able to delete that selection. This will not work if the frames you have set as the beginning and end are not considered keyframes by the program, so it can be difficult to be precise, but since the program allows you to jump through keyframes it’s not difficult to find a point that works.
Is Machete Video Editor Lite good for YouTube?
Machete Lite is not a good choice for YouTubers unless it is used in combination with another program.
It doesn’t work as a YouTube editor because you cannot edit or swap audio, the transition between clips, or create layers of videos and images.
However, the thing Machete Lite is really good at is cutting out clips from longer videos. You can create a selection of a part of your longer clip and then export it (with no quality loss) as its own video file.
This is what the Machete Lite toolbar looks like when you’ve created a selection. Tools like cut and copy which were greyed out before are now available, as is the save icon on the far right. If you click the save icon, you’ll be able to save that selection as its own video.
You can’t create a complete YouTube video in Machete Lite, but you can harvest clips to use in a different program.
8. Avidemux – Windows, Mac, Linux, BSD
Pros
- Can add subtitle files
Cons
- Not intuitive
- Doesn’t support MOV or WMV
- The website is not informative, no tutorials
Avidemux Review
Avidemux is not an easy program to jump into. I almost wrote that it couldn’t do anything besides make cuts to a clip before I saw a YouTube tutorial about how to find the contrast and brightness tools. If you decide to try it out, remember that you have to choose your output format before Avidemux will let you access tools like Hue/Saturation and Contrast (click Filters under Video Output to find them).
There are no official tutorials for Avidemux you can access from their site, so you’ll have to rely on the forums and tutorials from users if you want to learn it.
You can import multiple clips into Avidemux, but you have to import them in the order you want because you can’t drag them around the timeline after. Everything becomes one big clip.
Is Avidemux good for YouTube?
No. It has more functionality than Machete, which is ranked higher on this list, but the difference is that Machete is excellent at one thing. They both suffer from the same main weakness – you could not complete your full YouTube video either (at least not without a lot of trouble). Machete could still be useful to a YouTuber, though, because it allows for the lossless exporting of segments of clips. You can use it to harvest clips for your larger project in another program.
In theory, you could do some picture editing and snipping in Avidemux and then put your project together/add titles in another program, but your other program can probably do all that just as well if not better. Avidemux isn’t a bad program, but it doesn’t excel at anything. There are a lot of better options which are also free.
What has your experience with free video editors been like?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: "[New] Skyrocketing YouTube Popularity Through SEO Know-How"
- Author: Joseph
- Created at : 2024-05-31 13:49:45
- Updated at : 2024-06-01 13:49:45
- Link: https://youtube-stream.techidaily.com/new-skyrocketing-youtube-popularity-through-seo-know-how/
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