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[New] Quick Ways to Randomize YouTube Playlist On PC/Phones/TVs
Quick Ways to Randomize YouTube Playlist On PC/Phones/TVs
We often create playlists on YouTube for different moods, genres, and occasions, but you may want to change the order of the videos or songs in your list. This is where the shuffling feature can help you.
Shuffling your YouTube playlist is an excellent way to mix things up and play various videos or songs from different channels without manually selecting each one.
But if you don’t know how to use the “Shuffle” feature, we’ll show you how to shuffle YouTube playlists on PCs, phones, and TVs. So, keep reading to start randomizing your YouTube playlist to mix up your music or video collection!
How To Shuffle YouTube Playlist On PCs/Phones/TVs?
Whether it’s a mix of our favorite songs, a set of dance videos to help get us through our workout, or a compilation of cat videos that never fail to make us smile, we all have that one go-to playlist we want to listen to over and over again.
But sometimes, even our favorite playlist can feel a little stale. That’s when it’s time to shuffle things up and give the playlist a fresh new feel.
To help you with this, we’ve provided step-by-step tutorials to help you shuffle Youtube playlists on your computer, phone, or Smart TV without having much trouble.
Part 1. How to Shuffle YouTube Playlist on PC?
Here is the step-by-step guide that can help you quickly shuffle your YouTube playlist on your PC, whether it’s before playback while watching, or from the Library:
How To Shuffle the Playlist Before Playlist Playback
The following is a quick rundown of the steps you need to take to shuffle the playlist before playback:
Step 1: First, open a browser on your PC to visit the YouTubewebsite and log in to your account using your credentials.
Step 2: Now, click the “Menu” (hamburger) icon on the top left of the YouTube home page and select your playlist from the menu.
Step 3: On the next page, click the “Shuffle” button next to the “Play All” option in the playlist details section to randomize your YouTube playlist.
That’s about it! Your videos/songs will now play in random order.
How To Shuffle The Playlist While Listening
To learn how to shuffle a YouTube playlist while listening to your favorite songs, do the following steps in sequence:
Step 1: Launch your preferred browser on your PC and head to the “YouTube” homepage.
Step 2: Now, use the search icon to find your favorite song’s playlist or choose from the left “Menu” panel, and click “Play All” to listen to the music.
Step 3: When you start playing, you’ll find your playlist next to the video player. Click the crisscrossed arrows “Shuffle” icon below the playlist title, and the songs will start playing randomly instead of in proper order.
How To Shuffle The Playlist In the Library
If you want to randomize your YouTube playlist in the library section, follow these step-by-step instructions:
Step 1: In the first step, head to the YouTube website using your preferred browser on the PC and sign in to your account.
Step 2: Click the “Library” option from the left side panel on the YouTube homepage and scroll down to the “Playlists” section.
Step 3: In the next step, find your playlist and click the “View Full Playlist” option below. This will take you to the playlist page.
Step 4: Finally, on the playlist page, click the “Shuffle” option next to “Play All” in the details section. Now, when you start watching the videos in the playlist, they will play randomly.
Part 2. How To Shuffle YouTube Playlist On Handy?
It is possible to shuffle your YouTube playlist on your handy (iPhone or Android) with the following workarounds.
How To Shuffle The Playlist Before Playlist Playback/From Library
The following steps will help you shuffle your favorite playlists before playlist playback or from the Library:
Step 1: If the YouTube app is not installed on your phone, head to the “App Store “ or “GooglePlay Store “ and install the app.
Step 2: Now, launch the YouTube app on your handy and tap the “Library” option at the bottom right corner of the app’s home screen.
Step 3: Now, scroll down to the “Playlist” section and tap the playlist you want to shuffle. On the playlist screen, tap “Shuffle” next to the “Play All” option, and that’s it!
You can now enjoy your favorite videos and songs in a new order.
How To Shuffle The Playlist While Listening
To change the order of your favorite songs in the YouTube playlist while listening to it on your mobile device, do the following steps:
Step 1: First, open the “YouTube” app on your device and log into your account if you are not signed in already.
Step 2: On the app’s home screen, tap the “Search” bar, type the playlist name, and tap to open it to start listening to your favorite songs.
Step 3: You will find the playlist available under the video player. Simply tap the crisscrossed arrows “Shuffle” icon below the playlist’s title.
That’s all to it! Now you can enjoy your YouTube playlist in totally random order.
Part 3. How To Shuffle YouTube Playlist on TV?
The YouTube app is also available on smart TVs, which many people find to be a more enjoyable experience than watching YouTube videos on a small screen.
However, unfortunately, there is no way to shuffle a YouTube playlist on a Smart TV. This is a feature that is currently only available on the YouTube website and apps.
But if your Smart TV comes with a built-in Chromecast option, you can screen mirror the YouTube app on your TV and shuffle the playlist to your liking in the following way:
Step 1: In the first step, make sure your Smart TV and mobile device are connected to the same internet connection.
Step 2: In the next step, launch the YouTube app on your device, and access your playlist under the “Library” tab. Tap the “Shuffle” icon in the playlist details section and play your playlist
Step 3: In the final step, tap the “Cast” icon at the top-right of the screen and select your TV from the list to cast to.
Now you can enjoy randomly listen to your favorite songs on a more prominent display without getting bored.
Note:
You can also use other streaming devices like Firestick or Apple Airplay to cast YouTube on your Smart TV.
A Bouns Tip: How To Make a Music Video by Yourself?
We hope you have found appropriate solutions to shuffle your YouTube Playlist. Besides, supposing you are a music and YouTube lover, do you want to create videos with your favourite music? If yes, you can watch the video we have prepared for you. In this video, you will learn how to easily use a user-friendly video editor, Filmora, to make music videos!
In this comprehensive guide, we’ve provided a detailed step-by-step guide to show you how to shuffle YouTube playlists on your computer, mobile device, or Smart TV.
Hopefully, you’ve found this article informative and can now enjoy watching or listening to your favorite video/song in a random order in your YouTube playlist.
We often create playlists on YouTube for different moods, genres, and occasions, but you may want to change the order of the videos or songs in your list. This is where the shuffling feature can help you.
Shuffling your YouTube playlist is an excellent way to mix things up and play various videos or songs from different channels without manually selecting each one.
But if you don’t know how to use the “Shuffle” feature, we’ll show you how to shuffle YouTube playlists on PCs, phones, and TVs. So, keep reading to start randomizing your YouTube playlist to mix up your music or video collection!
How To Shuffle YouTube Playlist On PCs/Phones/TVs?
Whether it’s a mix of our favorite songs, a set of dance videos to help get us through our workout, or a compilation of cat videos that never fail to make us smile, we all have that one go-to playlist we want to listen to over and over again.
But sometimes, even our favorite playlist can feel a little stale. That’s when it’s time to shuffle things up and give the playlist a fresh new feel.
To help you with this, we’ve provided step-by-step tutorials to help you shuffle Youtube playlists on your computer, phone, or Smart TV without having much trouble.
Part 1. How to Shuffle YouTube Playlist on PC?
Here is the step-by-step guide that can help you quickly shuffle your YouTube playlist on your PC, whether it’s before playback while watching, or from the Library:
How To Shuffle the Playlist Before Playlist Playback
The following is a quick rundown of the steps you need to take to shuffle the playlist before playback:
Step 1: First, open a browser on your PC to visit the YouTubewebsite and log in to your account using your credentials.
Step 2: Now, click the “Menu” (hamburger) icon on the top left of the YouTube home page and select your playlist from the menu.
Step 3: On the next page, click the “Shuffle” button next to the “Play All” option in the playlist details section to randomize your YouTube playlist.
That’s about it! Your videos/songs will now play in random order.
How To Shuffle The Playlist While Listening
To learn how to shuffle a YouTube playlist while listening to your favorite songs, do the following steps in sequence:
Step 1: Launch your preferred browser on your PC and head to the “YouTube” homepage.
Step 2: Now, use the search icon to find your favorite song’s playlist or choose from the left “Menu” panel, and click “Play All” to listen to the music.
Step 3: When you start playing, you’ll find your playlist next to the video player. Click the crisscrossed arrows “Shuffle” icon below the playlist title, and the songs will start playing randomly instead of in proper order.
How To Shuffle The Playlist In the Library
If you want to randomize your YouTube playlist in the library section, follow these step-by-step instructions:
Step 1: In the first step, head to the YouTube website using your preferred browser on the PC and sign in to your account.
Step 2: Click the “Library” option from the left side panel on the YouTube homepage and scroll down to the “Playlists” section.
Step 3: In the next step, find your playlist and click the “View Full Playlist” option below. This will take you to the playlist page.
Step 4: Finally, on the playlist page, click the “Shuffle” option next to “Play All” in the details section. Now, when you start watching the videos in the playlist, they will play randomly.
Part 2. How To Shuffle YouTube Playlist On Handy?
It is possible to shuffle your YouTube playlist on your handy (iPhone or Android) with the following workarounds.
How To Shuffle The Playlist Before Playlist Playback/From Library
The following steps will help you shuffle your favorite playlists before playlist playback or from the Library:
Step 1: If the YouTube app is not installed on your phone, head to the “App Store “ or “GooglePlay Store “ and install the app.
Step 2: Now, launch the YouTube app on your handy and tap the “Library” option at the bottom right corner of the app’s home screen.
Step 3: Now, scroll down to the “Playlist” section and tap the playlist you want to shuffle. On the playlist screen, tap “Shuffle” next to the “Play All” option, and that’s it!
You can now enjoy your favorite videos and songs in a new order.
How To Shuffle The Playlist While Listening
To change the order of your favorite songs in the YouTube playlist while listening to it on your mobile device, do the following steps:
Step 1: First, open the “YouTube” app on your device and log into your account if you are not signed in already.
Step 2: On the app’s home screen, tap the “Search” bar, type the playlist name, and tap to open it to start listening to your favorite songs.
Step 3: You will find the playlist available under the video player. Simply tap the crisscrossed arrows “Shuffle” icon below the playlist’s title.
That’s all to it! Now you can enjoy your YouTube playlist in totally random order.
Part 3. How To Shuffle YouTube Playlist on TV?
The YouTube app is also available on smart TVs, which many people find to be a more enjoyable experience than watching YouTube videos on a small screen.
However, unfortunately, there is no way to shuffle a YouTube playlist on a Smart TV. This is a feature that is currently only available on the YouTube website and apps.
But if your Smart TV comes with a built-in Chromecast option, you can screen mirror the YouTube app on your TV and shuffle the playlist to your liking in the following way:
Step 1: In the first step, make sure your Smart TV and mobile device are connected to the same internet connection.
Step 2: In the next step, launch the YouTube app on your device, and access your playlist under the “Library” tab. Tap the “Shuffle” icon in the playlist details section and play your playlist
Step 3: In the final step, tap the “Cast” icon at the top-right of the screen and select your TV from the list to cast to.
Now you can enjoy randomly listen to your favorite songs on a more prominent display without getting bored.
Note:
You can also use other streaming devices like Firestick or Apple Airplay to cast YouTube on your Smart TV.
A Bouns Tip: How To Make a Music Video by Yourself?
We hope you have found appropriate solutions to shuffle your YouTube Playlist. Besides, supposing you are a music and YouTube lover, do you want to create videos with your favourite music? If yes, you can watch the video we have prepared for you. In this video, you will learn how to easily use a user-friendly video editor, Filmora, to make music videos!
In this comprehensive guide, we’ve provided a detailed step-by-step guide to show you how to shuffle YouTube playlists on your computer, mobile device, or Smart TV.
Hopefully, you’ve found this article informative and can now enjoy watching or listening to your favorite video/song in a random order in your YouTube playlist.
We often create playlists on YouTube for different moods, genres, and occasions, but you may want to change the order of the videos or songs in your list. This is where the shuffling feature can help you.
Shuffling your YouTube playlist is an excellent way to mix things up and play various videos or songs from different channels without manually selecting each one.
But if you don’t know how to use the “Shuffle” feature, we’ll show you how to shuffle YouTube playlists on PCs, phones, and TVs. So, keep reading to start randomizing your YouTube playlist to mix up your music or video collection!
How To Shuffle YouTube Playlist On PCs/Phones/TVs?
Whether it’s a mix of our favorite songs, a set of dance videos to help get us through our workout, or a compilation of cat videos that never fail to make us smile, we all have that one go-to playlist we want to listen to over and over again.
But sometimes, even our favorite playlist can feel a little stale. That’s when it’s time to shuffle things up and give the playlist a fresh new feel.
To help you with this, we’ve provided step-by-step tutorials to help you shuffle Youtube playlists on your computer, phone, or Smart TV without having much trouble.
Part 1. How to Shuffle YouTube Playlist on PC?
Here is the step-by-step guide that can help you quickly shuffle your YouTube playlist on your PC, whether it’s before playback while watching, or from the Library:
How To Shuffle the Playlist Before Playlist Playback
The following is a quick rundown of the steps you need to take to shuffle the playlist before playback:
Step 1: First, open a browser on your PC to visit the YouTubewebsite and log in to your account using your credentials.
Step 2: Now, click the “Menu” (hamburger) icon on the top left of the YouTube home page and select your playlist from the menu.
Step 3: On the next page, click the “Shuffle” button next to the “Play All” option in the playlist details section to randomize your YouTube playlist.
That’s about it! Your videos/songs will now play in random order.
How To Shuffle The Playlist While Listening
To learn how to shuffle a YouTube playlist while listening to your favorite songs, do the following steps in sequence:
Step 1: Launch your preferred browser on your PC and head to the “YouTube” homepage.
Step 2: Now, use the search icon to find your favorite song’s playlist or choose from the left “Menu” panel, and click “Play All” to listen to the music.
Step 3: When you start playing, you’ll find your playlist next to the video player. Click the crisscrossed arrows “Shuffle” icon below the playlist title, and the songs will start playing randomly instead of in proper order.
How To Shuffle The Playlist In the Library
If you want to randomize your YouTube playlist in the library section, follow these step-by-step instructions:
Step 1: In the first step, head to the YouTube website using your preferred browser on the PC and sign in to your account.
Step 2: Click the “Library” option from the left side panel on the YouTube homepage and scroll down to the “Playlists” section.
Step 3: In the next step, find your playlist and click the “View Full Playlist” option below. This will take you to the playlist page.
Step 4: Finally, on the playlist page, click the “Shuffle” option next to “Play All” in the details section. Now, when you start watching the videos in the playlist, they will play randomly.
Part 2. How To Shuffle YouTube Playlist On Handy?
It is possible to shuffle your YouTube playlist on your handy (iPhone or Android) with the following workarounds.
How To Shuffle The Playlist Before Playlist Playback/From Library
The following steps will help you shuffle your favorite playlists before playlist playback or from the Library:
Step 1: If the YouTube app is not installed on your phone, head to the “App Store “ or “GooglePlay Store “ and install the app.
Step 2: Now, launch the YouTube app on your handy and tap the “Library” option at the bottom right corner of the app’s home screen.
Step 3: Now, scroll down to the “Playlist” section and tap the playlist you want to shuffle. On the playlist screen, tap “Shuffle” next to the “Play All” option, and that’s it!
You can now enjoy your favorite videos and songs in a new order.
How To Shuffle The Playlist While Listening
To change the order of your favorite songs in the YouTube playlist while listening to it on your mobile device, do the following steps:
Step 1: First, open the “YouTube” app on your device and log into your account if you are not signed in already.
Step 2: On the app’s home screen, tap the “Search” bar, type the playlist name, and tap to open it to start listening to your favorite songs.
Step 3: You will find the playlist available under the video player. Simply tap the crisscrossed arrows “Shuffle” icon below the playlist’s title.
That’s all to it! Now you can enjoy your YouTube playlist in totally random order.
Part 3. How To Shuffle YouTube Playlist on TV?
The YouTube app is also available on smart TVs, which many people find to be a more enjoyable experience than watching YouTube videos on a small screen.
However, unfortunately, there is no way to shuffle a YouTube playlist on a Smart TV. This is a feature that is currently only available on the YouTube website and apps.
But if your Smart TV comes with a built-in Chromecast option, you can screen mirror the YouTube app on your TV and shuffle the playlist to your liking in the following way:
Step 1: In the first step, make sure your Smart TV and mobile device are connected to the same internet connection.
Step 2: In the next step, launch the YouTube app on your device, and access your playlist under the “Library” tab. Tap the “Shuffle” icon in the playlist details section and play your playlist
Step 3: In the final step, tap the “Cast” icon at the top-right of the screen and select your TV from the list to cast to.
Now you can enjoy randomly listen to your favorite songs on a more prominent display without getting bored.
Note:
You can also use other streaming devices like Firestick or Apple Airplay to cast YouTube on your Smart TV.
A Bouns Tip: How To Make a Music Video by Yourself?
We hope you have found appropriate solutions to shuffle your YouTube Playlist. Besides, supposing you are a music and YouTube lover, do you want to create videos with your favourite music? If yes, you can watch the video we have prepared for you. In this video, you will learn how to easily use a user-friendly video editor, Filmora, to make music videos!
In this comprehensive guide, we’ve provided a detailed step-by-step guide to show you how to shuffle YouTube playlists on your computer, mobile device, or Smart TV.
Hopefully, you’ve found this article informative and can now enjoy watching or listening to your favorite video/song in a random order in your YouTube playlist.
We often create playlists on YouTube for different moods, genres, and occasions, but you may want to change the order of the videos or songs in your list. This is where the shuffling feature can help you.
Shuffling your YouTube playlist is an excellent way to mix things up and play various videos or songs from different channels without manually selecting each one.
But if you don’t know how to use the “Shuffle” feature, we’ll show you how to shuffle YouTube playlists on PCs, phones, and TVs. So, keep reading to start randomizing your YouTube playlist to mix up your music or video collection!
How To Shuffle YouTube Playlist On PCs/Phones/TVs?
Whether it’s a mix of our favorite songs, a set of dance videos to help get us through our workout, or a compilation of cat videos that never fail to make us smile, we all have that one go-to playlist we want to listen to over and over again.
But sometimes, even our favorite playlist can feel a little stale. That’s when it’s time to shuffle things up and give the playlist a fresh new feel.
To help you with this, we’ve provided step-by-step tutorials to help you shuffle Youtube playlists on your computer, phone, or Smart TV without having much trouble.
Part 1. How to Shuffle YouTube Playlist on PC?
Here is the step-by-step guide that can help you quickly shuffle your YouTube playlist on your PC, whether it’s before playback while watching, or from the Library:
How To Shuffle the Playlist Before Playlist Playback
The following is a quick rundown of the steps you need to take to shuffle the playlist before playback:
Step 1: First, open a browser on your PC to visit the YouTubewebsite and log in to your account using your credentials.
Step 2: Now, click the “Menu” (hamburger) icon on the top left of the YouTube home page and select your playlist from the menu.
Step 3: On the next page, click the “Shuffle” button next to the “Play All” option in the playlist details section to randomize your YouTube playlist.
That’s about it! Your videos/songs will now play in random order.
How To Shuffle The Playlist While Listening
To learn how to shuffle a YouTube playlist while listening to your favorite songs, do the following steps in sequence:
Step 1: Launch your preferred browser on your PC and head to the “YouTube” homepage.
Step 2: Now, use the search icon to find your favorite song’s playlist or choose from the left “Menu” panel, and click “Play All” to listen to the music.
Step 3: When you start playing, you’ll find your playlist next to the video player. Click the crisscrossed arrows “Shuffle” icon below the playlist title, and the songs will start playing randomly instead of in proper order.
How To Shuffle The Playlist In the Library
If you want to randomize your YouTube playlist in the library section, follow these step-by-step instructions:
Step 1: In the first step, head to the YouTube website using your preferred browser on the PC and sign in to your account.
Step 2: Click the “Library” option from the left side panel on the YouTube homepage and scroll down to the “Playlists” section.
Step 3: In the next step, find your playlist and click the “View Full Playlist” option below. This will take you to the playlist page.
Step 4: Finally, on the playlist page, click the “Shuffle” option next to “Play All” in the details section. Now, when you start watching the videos in the playlist, they will play randomly.
Part 2. How To Shuffle YouTube Playlist On Handy?
It is possible to shuffle your YouTube playlist on your handy (iPhone or Android) with the following workarounds.
How To Shuffle The Playlist Before Playlist Playback/From Library
The following steps will help you shuffle your favorite playlists before playlist playback or from the Library:
Step 1: If the YouTube app is not installed on your phone, head to the “App Store “ or “GooglePlay Store “ and install the app.
Step 2: Now, launch the YouTube app on your handy and tap the “Library” option at the bottom right corner of the app’s home screen.
Step 3: Now, scroll down to the “Playlist” section and tap the playlist you want to shuffle. On the playlist screen, tap “Shuffle” next to the “Play All” option, and that’s it!
You can now enjoy your favorite videos and songs in a new order.
How To Shuffle The Playlist While Listening
To change the order of your favorite songs in the YouTube playlist while listening to it on your mobile device, do the following steps:
Step 1: First, open the “YouTube” app on your device and log into your account if you are not signed in already.
Step 2: On the app’s home screen, tap the “Search” bar, type the playlist name, and tap to open it to start listening to your favorite songs.
Step 3: You will find the playlist available under the video player. Simply tap the crisscrossed arrows “Shuffle” icon below the playlist’s title.
That’s all to it! Now you can enjoy your YouTube playlist in totally random order.
Part 3. How To Shuffle YouTube Playlist on TV?
The YouTube app is also available on smart TVs, which many people find to be a more enjoyable experience than watching YouTube videos on a small screen.
However, unfortunately, there is no way to shuffle a YouTube playlist on a Smart TV. This is a feature that is currently only available on the YouTube website and apps.
But if your Smart TV comes with a built-in Chromecast option, you can screen mirror the YouTube app on your TV and shuffle the playlist to your liking in the following way:
Step 1: In the first step, make sure your Smart TV and mobile device are connected to the same internet connection.
Step 2: In the next step, launch the YouTube app on your device, and access your playlist under the “Library” tab. Tap the “Shuffle” icon in the playlist details section and play your playlist
Step 3: In the final step, tap the “Cast” icon at the top-right of the screen and select your TV from the list to cast to.
Now you can enjoy randomly listen to your favorite songs on a more prominent display without getting bored.
Note:
You can also use other streaming devices like Firestick or Apple Airplay to cast YouTube on your Smart TV.
A Bouns Tip: How To Make a Music Video by Yourself?
We hope you have found appropriate solutions to shuffle your YouTube Playlist. Besides, supposing you are a music and YouTube lover, do you want to create videos with your favourite music? If yes, you can watch the video we have prepared for you. In this video, you will learn how to easily use a user-friendly video editor, Filmora, to make music videos!
In this comprehensive guide, we’ve provided a detailed step-by-step guide to show you how to shuffle YouTube playlists on your computer, mobile device, or Smart TV.
Hopefully, you’ve found this article informative and can now enjoy watching or listening to your favorite video/song in a random order in your YouTube playlist.
Tailoring a Unique Identity: A Roadmap to More YouTube Followers
How to Brand Your YouTube Channel to Get More Subscribers
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
- Title: [New] Quick Ways to Randomize YouTube Playlist On PC/Phones/TVs
- Author: Joseph
- Created at : 2024-05-31 13:49:27
- Updated at : 2024-06-01 13:49:27
- Link: https://youtube-stream.techidaily.com/new-quick-ways-to-randomize-youtube-playlist-on-pcphonestvs/
- License: This work is licensed under CC BY-NC-SA 4.0.
