Quick & Easy: Embedding Online Video Into Microsoft Presentations

How to Embed a YouTube Video in PowerPoint

Richard Bennett

Mar 27, 2024• Proven solutions

There might be several instances where you want your audiences to watch a video so that you can elaborate your idea or explain your point more clearly. You may want to do this without leaving the presentation window in order to avoid losing focus from the agenda of the meeting. To make this happen, it is imperative to learn how to embed a YouTube video in PowerPoint.

When talking about PowerPoint, it is an efficient and powerful tool to prepare animated and static presentations, and embedding videos is yet another useful option that the app offers to its users.

That said, here you will learn a couple of methods to embed YouTube video in PowerPoint.

How to Insert YouTube Video into PowerPoint? (4 Methods)

After understanding the benefits of have a video embedded to your presentation, it is now time to learn how to add YouTube video to PowerPoint.

The four most used methods of getting this done are discussed in detailed in the following sections:

Method 1: Using YouTube Video’s URL

Because every YouTube video has a URL (Uniform Resource Locator) that is unique for that particular clip, PowerPoint allows you to use it to embed the footage to any of its slides. The process is simple, and you can follow the steps given below to get this done:

Step 1: Copy the URL

Open your default web browser, go to the YouTube video you want to embed to PowerPoint, and copy its URL from the address bar at the top.

Step 2: Add URL to PowerPoint

Launch PowerPoint if it is not already open, go to the slide you want to embed the YouTube video to, click Insert from menu bar present above the Ribbon, click Video from the Media section at the right end of the Ribbon, click Online Video from the list that appears, in the Enter the URL for the online video field on the Online Video box, paste the URL that you copied earlier, and click Insert to insert YouTube video into PowerPoint.

Step 3: Position the Player

Once the video is added to the PowerPoint slide, drag its frame and reposition it to a suitable location.

Method 2: Embed a YouTube Video with Embed Code (For Microsoft PowerPoint 2016)

Unlike PowerPoint 2019 that accepts URLs and embed codes in a single URL field, MS PowerPoint 2016 lets you choose how you want to insert a video. The step-by-step instructions given below explain how this can be done:

Step 1: Obtain Embed Code

Go to the YouTube video you want to embed to your PowerPoint slide, click the SHARE icon from the left area under the video player, click the Embed icon in the Share box, and click COPY from the bottom-right corner of the Embed Video box that appears next.

Step 2: Get to the PowerPoint’s Insert Video Box

Launch MS PowerPoint 2016, click Insert from the menu bar at the top, from the Media section in the right of the Ribbon, click Video, and then click Online Video to open the Insert Video box.

Step 3: Embed the Video

Paste the embed code you copied earlier in the Paste embed code here field present next to the From a Video Embed Code option, and press Enter to embed YouTube video in PowerPoint.

Method 3: Insert YouTube Video into PowerPoint by Searching Names (For Microsoft PowerPoint 2016)

Microsoft Office 2016 has another lucrative feature that allows users to embed YouTube video in PowerPoint by searching its name. You can follow the steps given below to find the videos published on YouTube, and insert them to your presentation:

Step 1: Get to the Insert Video Box

Use the process explained in Step 2 of Method 2 to get to the Insert Video box after selecting the slide you want to add a video to.

Step 2: Search and Embed a Video

In the Search YouTube field next to the YouTube option, type the name of the video you want to search on YouTube, press Enter, select the video you want to embed, and click Insert to insert YouTube video into PowerPoint.

Method 4: Insert Video from PC

Another method to embed YouTube video in PowerPoint is by downloading the clip to your PC, and then inserting the footage from there. You can use any free YouTube downloader to obtain a video that is available on YouTube.

Once the file is on your computer, the following steps explain how it can be embedded to your PowerPoint slide:

WARNING: YouTube videos may be subject to copyright. Therefore, before downloading and embedding a video to your PowerPoint slide, make sure that you have proper rights to do so, or that the video can be used for the purpose without any written permission from its creator.

Step 1: Get to the Insert Ribbon

Open PowerPoint and select the slide you want to embed a YouTube video to. Go to Insert from the menu bar at the top.

Step 2: Insert the Video

Click the Video icon from the Media section of the Ribbon, click Video on My PC from the list, and use the Insert Video box that appears to select and insert the video to your PowerPoint slide.

Step 3: Resize and/or Modify the Video

Grab any of the six handles of the video you inserted, and drag it inward to decrease the size of the frame. It is advisable to use the corner handle and drag them diagonally to maintain proper aspect ratio of the player’s frame. Next, right-click anywhere inside the frame, click Format Video from the context menu, and use the options that appear in the right pane to make necessary adjustments to the clip like color correction, manage brightness and contrast, etc.

YouTube Embedding Supported PowerPoint Version Checklist

Depending on the version of Microsoft Office you are using, you may or may not be able to embed a YouTube video in PowerPoint. Also, if your version of PowerPoint allows you to do so, the interface and the options may vary from those you see on your friends’ computer or in some online tutorials.

That said, the following table gives a clear picture of which version of Microsoft Office has video embedding option, and/or what level of integration does it allow:

MS Office Version	Insert YouTube Via URL	Insert an Online Video with an Embed Code	Insert by Searching for the YouTube Video	Play Embedded YouTube Video Offline
Microsoft 365	Yes	No	No	No
PowerPoint 2019	Yes	Yes	No	No
PowerPoint 2016	No	Yes	Yes	No
PowerPoint 2013	No	No	Yes	No
PowerPoint 2010	No	No (Adobe Flash Player Support Discontinued)	No (Adobe Flash Player Support Discontinued)	No
PowerPoint 365/2019 for Mac	Yes	No	No	No

Frequently Asked Questions About Embedding YouTube Videos in PowerPoint

1. Why Can’t I Embed a YouTube Video in PowerPoint 2010?

PowerPoint 2010 uses Adobe Flash Player to play YouTube videos. Since support for Flash Player is discontinued, PowerPoint 2010 isn’t able to play the videos anymore. To resolve this issue, you need to upgrade your version of Microsoft Office to 2013 or later.

2. Why Can’t I Embed YouTube Videos in PowerPoint for Mac?

You can insert YouTube videos only in Office 365 and Office 2019 versions for Mac. If you are using Office 2016 for Mac, you are required to install an add-in called Web Video Player that can be downloaded from the https://appsource.microsoft.com/en-us/product/office/WA104221182 link. However, if it is PowerPoint 2011 for Mac that you are using, you can’t insert YouTube video to it, and you need to upgrade your MS Office to a higher version for that purpose.

3. Why Can’t I Embed a YouTube Video in PowerPoint 2013?

The version of PowerPoint 2013 that was released initially didn’t allow YouTube video embedding. However, with an update 4018374 that Microsoft rolled out in August 2018, the feature got enabled. You can download and install the update from https://support.microsoft.com/en-us/help/4018374/august-7-2018-update-for-powerpoint-2013-kb4018374 link, and then try inserting a YouTube video to your version of PowerPoint.

4. How Do I Embed a YouTube Video in PowerPoint without Being Online?

YouTube videos that you embed to your PowerPoint presentations can’t be played in offline mode. However, there is a workaround to this. You can download the video from YouTube to your computer using any YouTube downloader, and then use the process explained in Method 4 to insert the clip from your PC.

Conclusion

Although the above sections explain how to embed a YouTube video in PowerPoint, the process to do so may vary in different versions of Microsoft Office. Also, depending on what edition of the program you are using, embedding YouTube videos may or may not be supported according to the availability of the add-ins or updates that Microsoft has rolled out for that particular built of the app.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

There might be several instances where you want your audiences to watch a video so that you can elaborate your idea or explain your point more clearly. You may want to do this without leaving the presentation window in order to avoid losing focus from the agenda of the meeting. To make this happen, it is imperative to learn how to embed a YouTube video in PowerPoint.

When talking about PowerPoint, it is an efficient and powerful tool to prepare animated and static presentations, and embedding videos is yet another useful option that the app offers to its users.

That said, here you will learn a couple of methods to embed YouTube video in PowerPoint.

How to Insert YouTube Video into PowerPoint? (4 Methods)

After understanding the benefits of have a video embedded to your presentation, it is now time to learn how to add YouTube video to PowerPoint.

The four most used methods of getting this done are discussed in detailed in the following sections:

Method 1: Using YouTube Video’s URL

Because every YouTube video has a URL (Uniform Resource Locator) that is unique for that particular clip, PowerPoint allows you to use it to embed the footage to any of its slides. The process is simple, and you can follow the steps given below to get this done:

Step 1: Copy the URL

Open your default web browser, go to the YouTube video you want to embed to PowerPoint, and copy its URL from the address bar at the top.

Step 2: Add URL to PowerPoint

Launch PowerPoint if it is not already open, go to the slide you want to embed the YouTube video to, click Insert from menu bar present above the Ribbon, click Video from the Media section at the right end of the Ribbon, click Online Video from the list that appears, in the Enter the URL for the online video field on the Online Video box, paste the URL that you copied earlier, and click Insert to insert YouTube video into PowerPoint.

Step 3: Position the Player

Once the video is added to the PowerPoint slide, drag its frame and reposition it to a suitable location.

Method 2: Embed a YouTube Video with Embed Code (For Microsoft PowerPoint 2016)

Unlike PowerPoint 2019 that accepts URLs and embed codes in a single URL field, MS PowerPoint 2016 lets you choose how you want to insert a video. The step-by-step instructions given below explain how this can be done:

Step 1: Obtain Embed Code

Go to the YouTube video you want to embed to your PowerPoint slide, click the SHARE icon from the left area under the video player, click the Embed icon in the Share box, and click COPY from the bottom-right corner of the Embed Video box that appears next.

Step 2: Get to the PowerPoint’s Insert Video Box

Launch MS PowerPoint 2016, click Insert from the menu bar at the top, from the Media section in the right of the Ribbon, click Video, and then click Online Video to open the Insert Video box.

Step 3: Embed the Video

Paste the embed code you copied earlier in the Paste embed code here field present next to the From a Video Embed Code option, and press Enter to embed YouTube video in PowerPoint.

Method 3: Insert YouTube Video into PowerPoint by Searching Names (For Microsoft PowerPoint 2016)

Microsoft Office 2016 has another lucrative feature that allows users to embed YouTube video in PowerPoint by searching its name. You can follow the steps given below to find the videos published on YouTube, and insert them to your presentation:

Step 1: Get to the Insert Video Box

Use the process explained in Step 2 of Method 2 to get to the Insert Video box after selecting the slide you want to add a video to.

Step 2: Search and Embed a Video

In the Search YouTube field next to the YouTube option, type the name of the video you want to search on YouTube, press Enter, select the video you want to embed, and click Insert to insert YouTube video into PowerPoint.

Method 4: Insert Video from PC

Another method to embed YouTube video in PowerPoint is by downloading the clip to your PC, and then inserting the footage from there. You can use any free YouTube downloader to obtain a video that is available on YouTube.

Once the file is on your computer, the following steps explain how it can be embedded to your PowerPoint slide:

WARNING: YouTube videos may be subject to copyright. Therefore, before downloading and embedding a video to your PowerPoint slide, make sure that you have proper rights to do so, or that the video can be used for the purpose without any written permission from its creator.

Step 1: Get to the Insert Ribbon

Open PowerPoint and select the slide you want to embed a YouTube video to. Go to Insert from the menu bar at the top.

Step 2: Insert the Video

Click the Video icon from the Media section of the Ribbon, click Video on My PC from the list, and use the Insert Video box that appears to select and insert the video to your PowerPoint slide.

Step 3: Resize and/or Modify the Video

Grab any of the six handles of the video you inserted, and drag it inward to decrease the size of the frame. It is advisable to use the corner handle and drag them diagonally to maintain proper aspect ratio of the player’s frame. Next, right-click anywhere inside the frame, click Format Video from the context menu, and use the options that appear in the right pane to make necessary adjustments to the clip like color correction, manage brightness and contrast, etc.

YouTube Embedding Supported PowerPoint Version Checklist

Depending on the version of Microsoft Office you are using, you may or may not be able to embed a YouTube video in PowerPoint. Also, if your version of PowerPoint allows you to do so, the interface and the options may vary from those you see on your friends’ computer or in some online tutorials.

That said, the following table gives a clear picture of which version of Microsoft Office has video embedding option, and/or what level of integration does it allow:

MS Office Version	Insert YouTube Via URL	Insert an Online Video with an Embed Code	Insert by Searching for the YouTube Video	Play Embedded YouTube Video Offline
Microsoft 365	Yes	No	No	No
PowerPoint 2019	Yes	Yes	No	No
PowerPoint 2016	No	Yes	Yes	No
PowerPoint 2013	No	No	Yes	No
PowerPoint 2010	No	No (Adobe Flash Player Support Discontinued)	No (Adobe Flash Player Support Discontinued)	No
PowerPoint 365/2019 for Mac	Yes	No	No	No

Frequently Asked Questions About Embedding YouTube Videos in PowerPoint

1. Why Can’t I Embed a YouTube Video in PowerPoint 2010?

PowerPoint 2010 uses Adobe Flash Player to play YouTube videos. Since support for Flash Player is discontinued, PowerPoint 2010 isn’t able to play the videos anymore. To resolve this issue, you need to upgrade your version of Microsoft Office to 2013 or later.

2. Why Can’t I Embed YouTube Videos in PowerPoint for Mac?

You can insert YouTube videos only in Office 365 and Office 2019 versions for Mac. If you are using Office 2016 for Mac, you are required to install an add-in called Web Video Player that can be downloaded from the https://appsource.microsoft.com/en-us/product/office/WA104221182 link. However, if it is PowerPoint 2011 for Mac that you are using, you can’t insert YouTube video to it, and you need to upgrade your MS Office to a higher version for that purpose.

3. Why Can’t I Embed a YouTube Video in PowerPoint 2013?

The version of PowerPoint 2013 that was released initially didn’t allow YouTube video embedding. However, with an update 4018374 that Microsoft rolled out in August 2018, the feature got enabled. You can download and install the update from https://support.microsoft.com/en-us/help/4018374/august-7-2018-update-for-powerpoint-2013-kb4018374 link, and then try inserting a YouTube video to your version of PowerPoint.

4. How Do I Embed a YouTube Video in PowerPoint without Being Online?

YouTube videos that you embed to your PowerPoint presentations can’t be played in offline mode. However, there is a workaround to this. You can download the video from YouTube to your computer using any YouTube downloader, and then use the process explained in Method 4 to insert the clip from your PC.

Conclusion

Although the above sections explain how to embed a YouTube video in PowerPoint, the process to do so may vary in different versions of Microsoft Office. Also, depending on what edition of the program you are using, embedding YouTube videos may or may not be supported according to the availability of the add-ins or updates that Microsoft has rolled out for that particular built of the app.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

There might be several instances where you want your audiences to watch a video so that you can elaborate your idea or explain your point more clearly. You may want to do this without leaving the presentation window in order to avoid losing focus from the agenda of the meeting. To make this happen, it is imperative to learn how to embed a YouTube video in PowerPoint.

When talking about PowerPoint, it is an efficient and powerful tool to prepare animated and static presentations, and embedding videos is yet another useful option that the app offers to its users.

That said, here you will learn a couple of methods to embed YouTube video in PowerPoint.

How to Insert YouTube Video into PowerPoint? (4 Methods)

After understanding the benefits of have a video embedded to your presentation, it is now time to learn how to add YouTube video to PowerPoint.

The four most used methods of getting this done are discussed in detailed in the following sections:

Method 1: Using YouTube Video’s URL

Because every YouTube video has a URL (Uniform Resource Locator) that is unique for that particular clip, PowerPoint allows you to use it to embed the footage to any of its slides. The process is simple, and you can follow the steps given below to get this done:

Step 1: Copy the URL

Open your default web browser, go to the YouTube video you want to embed to PowerPoint, and copy its URL from the address bar at the top.

Step 2: Add URL to PowerPoint

Launch PowerPoint if it is not already open, go to the slide you want to embed the YouTube video to, click Insert from menu bar present above the Ribbon, click Video from the Media section at the right end of the Ribbon, click Online Video from the list that appears, in the Enter the URL for the online video field on the Online Video box, paste the URL that you copied earlier, and click Insert to insert YouTube video into PowerPoint.

Step 3: Position the Player

Once the video is added to the PowerPoint slide, drag its frame and reposition it to a suitable location.

Method 2: Embed a YouTube Video with Embed Code (For Microsoft PowerPoint 2016)

Unlike PowerPoint 2019 that accepts URLs and embed codes in a single URL field, MS PowerPoint 2016 lets you choose how you want to insert a video. The step-by-step instructions given below explain how this can be done:

Step 1: Obtain Embed Code

Go to the YouTube video you want to embed to your PowerPoint slide, click the SHARE icon from the left area under the video player, click the Embed icon in the Share box, and click COPY from the bottom-right corner of the Embed Video box that appears next.

Step 2: Get to the PowerPoint’s Insert Video Box

Launch MS PowerPoint 2016, click Insert from the menu bar at the top, from the Media section in the right of the Ribbon, click Video, and then click Online Video to open the Insert Video box.

Step 3: Embed the Video

Paste the embed code you copied earlier in the Paste embed code here field present next to the From a Video Embed Code option, and press Enter to embed YouTube video in PowerPoint.

Method 3: Insert YouTube Video into PowerPoint by Searching Names (For Microsoft PowerPoint 2016)

Microsoft Office 2016 has another lucrative feature that allows users to embed YouTube video in PowerPoint by searching its name. You can follow the steps given below to find the videos published on YouTube, and insert them to your presentation:

Step 1: Get to the Insert Video Box

Use the process explained in Step 2 of Method 2 to get to the Insert Video box after selecting the slide you want to add a video to.

Step 2: Search and Embed a Video

In the Search YouTube field next to the YouTube option, type the name of the video you want to search on YouTube, press Enter, select the video you want to embed, and click Insert to insert YouTube video into PowerPoint.

Method 4: Insert Video from PC

Another method to embed YouTube video in PowerPoint is by downloading the clip to your PC, and then inserting the footage from there. You can use any free YouTube downloader to obtain a video that is available on YouTube.

Once the file is on your computer, the following steps explain how it can be embedded to your PowerPoint slide:

WARNING: YouTube videos may be subject to copyright. Therefore, before downloading and embedding a video to your PowerPoint slide, make sure that you have proper rights to do so, or that the video can be used for the purpose without any written permission from its creator.

Step 1: Get to the Insert Ribbon

Open PowerPoint and select the slide you want to embed a YouTube video to. Go to Insert from the menu bar at the top.

Step 2: Insert the Video

Click the Video icon from the Media section of the Ribbon, click Video on My PC from the list, and use the Insert Video box that appears to select and insert the video to your PowerPoint slide.

Step 3: Resize and/or Modify the Video

Grab any of the six handles of the video you inserted, and drag it inward to decrease the size of the frame. It is advisable to use the corner handle and drag them diagonally to maintain proper aspect ratio of the player’s frame. Next, right-click anywhere inside the frame, click Format Video from the context menu, and use the options that appear in the right pane to make necessary adjustments to the clip like color correction, manage brightness and contrast, etc.

YouTube Embedding Supported PowerPoint Version Checklist

Depending on the version of Microsoft Office you are using, you may or may not be able to embed a YouTube video in PowerPoint. Also, if your version of PowerPoint allows you to do so, the interface and the options may vary from those you see on your friends’ computer or in some online tutorials.

That said, the following table gives a clear picture of which version of Microsoft Office has video embedding option, and/or what level of integration does it allow:

MS Office Version	Insert YouTube Via URL	Insert an Online Video with an Embed Code	Insert by Searching for the YouTube Video	Play Embedded YouTube Video Offline
Microsoft 365	Yes	No	No	No
PowerPoint 2019	Yes	Yes	No	No
PowerPoint 2016	No	Yes	Yes	No
PowerPoint 2013	No	No	Yes	No
PowerPoint 2010	No	No (Adobe Flash Player Support Discontinued)	No (Adobe Flash Player Support Discontinued)	No
PowerPoint 365/2019 for Mac	Yes	No	No	No

Frequently Asked Questions About Embedding YouTube Videos in PowerPoint

1. Why Can’t I Embed a YouTube Video in PowerPoint 2010?

PowerPoint 2010 uses Adobe Flash Player to play YouTube videos. Since support for Flash Player is discontinued, PowerPoint 2010 isn’t able to play the videos anymore. To resolve this issue, you need to upgrade your version of Microsoft Office to 2013 or later.

2. Why Can’t I Embed YouTube Videos in PowerPoint for Mac?

You can insert YouTube videos only in Office 365 and Office 2019 versions for Mac. If you are using Office 2016 for Mac, you are required to install an add-in called Web Video Player that can be downloaded from the https://appsource.microsoft.com/en-us/product/office/WA104221182 link. However, if it is PowerPoint 2011 for Mac that you are using, you can’t insert YouTube video to it, and you need to upgrade your MS Office to a higher version for that purpose.

3. Why Can’t I Embed a YouTube Video in PowerPoint 2013?

The version of PowerPoint 2013 that was released initially didn’t allow YouTube video embedding. However, with an update 4018374 that Microsoft rolled out in August 2018, the feature got enabled. You can download and install the update from https://support.microsoft.com/en-us/help/4018374/august-7-2018-update-for-powerpoint-2013-kb4018374 link, and then try inserting a YouTube video to your version of PowerPoint.

4. How Do I Embed a YouTube Video in PowerPoint without Being Online?

YouTube videos that you embed to your PowerPoint presentations can’t be played in offline mode. However, there is a workaround to this. You can download the video from YouTube to your computer using any YouTube downloader, and then use the process explained in Method 4 to insert the clip from your PC.

Conclusion

Although the above sections explain how to embed a YouTube video in PowerPoint, the process to do so may vary in different versions of Microsoft Office. Also, depending on what edition of the program you are using, embedding YouTube videos may or may not be supported according to the availability of the add-ins or updates that Microsoft has rolled out for that particular built of the app.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

There might be several instances where you want your audiences to watch a video so that you can elaborate your idea or explain your point more clearly. You may want to do this without leaving the presentation window in order to avoid losing focus from the agenda of the meeting. To make this happen, it is imperative to learn how to embed a YouTube video in PowerPoint.

When talking about PowerPoint, it is an efficient and powerful tool to prepare animated and static presentations, and embedding videos is yet another useful option that the app offers to its users.

That said, here you will learn a couple of methods to embed YouTube video in PowerPoint.

How to Insert YouTube Video into PowerPoint? (4 Methods)

After understanding the benefits of have a video embedded to your presentation, it is now time to learn how to add YouTube video to PowerPoint.

The four most used methods of getting this done are discussed in detailed in the following sections:

Method 1: Using YouTube Video’s URL

Because every YouTube video has a URL (Uniform Resource Locator) that is unique for that particular clip, PowerPoint allows you to use it to embed the footage to any of its slides. The process is simple, and you can follow the steps given below to get this done:

Step 1: Copy the URL

Open your default web browser, go to the YouTube video you want to embed to PowerPoint, and copy its URL from the address bar at the top.

Step 2: Add URL to PowerPoint

Launch PowerPoint if it is not already open, go to the slide you want to embed the YouTube video to, click Insert from menu bar present above the Ribbon, click Video from the Media section at the right end of the Ribbon, click Online Video from the list that appears, in the Enter the URL for the online video field on the Online Video box, paste the URL that you copied earlier, and click Insert to insert YouTube video into PowerPoint.

Step 3: Position the Player

Once the video is added to the PowerPoint slide, drag its frame and reposition it to a suitable location.

Method 2: Embed a YouTube Video with Embed Code (For Microsoft PowerPoint 2016)

Unlike PowerPoint 2019 that accepts URLs and embed codes in a single URL field, MS PowerPoint 2016 lets you choose how you want to insert a video. The step-by-step instructions given below explain how this can be done:

Step 1: Obtain Embed Code

Go to the YouTube video you want to embed to your PowerPoint slide, click the SHARE icon from the left area under the video player, click the Embed icon in the Share box, and click COPY from the bottom-right corner of the Embed Video box that appears next.

Step 2: Get to the PowerPoint’s Insert Video Box

Launch MS PowerPoint 2016, click Insert from the menu bar at the top, from the Media section in the right of the Ribbon, click Video, and then click Online Video to open the Insert Video box.

Step 3: Embed the Video

Paste the embed code you copied earlier in the Paste embed code here field present next to the From a Video Embed Code option, and press Enter to embed YouTube video in PowerPoint.

Method 3: Insert YouTube Video into PowerPoint by Searching Names (For Microsoft PowerPoint 2016)

Microsoft Office 2016 has another lucrative feature that allows users to embed YouTube video in PowerPoint by searching its name. You can follow the steps given below to find the videos published on YouTube, and insert them to your presentation:

Step 1: Get to the Insert Video Box

Use the process explained in Step 2 of Method 2 to get to the Insert Video box after selecting the slide you want to add a video to.

Step 2: Search and Embed a Video

In the Search YouTube field next to the YouTube option, type the name of the video you want to search on YouTube, press Enter, select the video you want to embed, and click Insert to insert YouTube video into PowerPoint.

Method 4: Insert Video from PC

Another method to embed YouTube video in PowerPoint is by downloading the clip to your PC, and then inserting the footage from there. You can use any free YouTube downloader to obtain a video that is available on YouTube.

Once the file is on your computer, the following steps explain how it can be embedded to your PowerPoint slide:

WARNING: YouTube videos may be subject to copyright. Therefore, before downloading and embedding a video to your PowerPoint slide, make sure that you have proper rights to do so, or that the video can be used for the purpose without any written permission from its creator.

Step 1: Get to the Insert Ribbon

Open PowerPoint and select the slide you want to embed a YouTube video to. Go to Insert from the menu bar at the top.

Step 2: Insert the Video

Click the Video icon from the Media section of the Ribbon, click Video on My PC from the list, and use the Insert Video box that appears to select and insert the video to your PowerPoint slide.

Step 3: Resize and/or Modify the Video

Grab any of the six handles of the video you inserted, and drag it inward to decrease the size of the frame. It is advisable to use the corner handle and drag them diagonally to maintain proper aspect ratio of the player’s frame. Next, right-click anywhere inside the frame, click Format Video from the context menu, and use the options that appear in the right pane to make necessary adjustments to the clip like color correction, manage brightness and contrast, etc.

YouTube Embedding Supported PowerPoint Version Checklist

Depending on the version of Microsoft Office you are using, you may or may not be able to embed a YouTube video in PowerPoint. Also, if your version of PowerPoint allows you to do so, the interface and the options may vary from those you see on your friends’ computer or in some online tutorials.

That said, the following table gives a clear picture of which version of Microsoft Office has video embedding option, and/or what level of integration does it allow:

MS Office Version	Insert YouTube Via URL	Insert an Online Video with an Embed Code	Insert by Searching for the YouTube Video	Play Embedded YouTube Video Offline
Microsoft 365	Yes	No	No	No
PowerPoint 2019	Yes	Yes	No	No
PowerPoint 2016	No	Yes	Yes	No
PowerPoint 2013	No	No	Yes	No
PowerPoint 2010	No	No (Adobe Flash Player Support Discontinued)	No (Adobe Flash Player Support Discontinued)	No
PowerPoint 365/2019 for Mac	Yes	No	No	No

Frequently Asked Questions About Embedding YouTube Videos in PowerPoint

1. Why Can’t I Embed a YouTube Video in PowerPoint 2010?

PowerPoint 2010 uses Adobe Flash Player to play YouTube videos. Since support for Flash Player is discontinued, PowerPoint 2010 isn’t able to play the videos anymore. To resolve this issue, you need to upgrade your version of Microsoft Office to 2013 or later.

2. Why Can’t I Embed YouTube Videos in PowerPoint for Mac?

You can insert YouTube videos only in Office 365 and Office 2019 versions for Mac. If you are using Office 2016 for Mac, you are required to install an add-in called Web Video Player that can be downloaded from the https://appsource.microsoft.com/en-us/product/office/WA104221182 link. However, if it is PowerPoint 2011 for Mac that you are using, you can’t insert YouTube video to it, and you need to upgrade your MS Office to a higher version for that purpose.

3. Why Can’t I Embed a YouTube Video in PowerPoint 2013?

The version of PowerPoint 2013 that was released initially didn’t allow YouTube video embedding. However, with an update 4018374 that Microsoft rolled out in August 2018, the feature got enabled. You can download and install the update from https://support.microsoft.com/en-us/help/4018374/august-7-2018-update-for-powerpoint-2013-kb4018374 link, and then try inserting a YouTube video to your version of PowerPoint.

4. How Do I Embed a YouTube Video in PowerPoint without Being Online?

YouTube videos that you embed to your PowerPoint presentations can’t be played in offline mode. However, there is a workaround to this. You can download the video from YouTube to your computer using any YouTube downloader, and then use the process explained in Method 4 to insert the clip from your PC.

Conclusion

Although the above sections explain how to embed a YouTube video in PowerPoint, the process to do so may vary in different versions of Microsoft Office. Also, depending on what edition of the program you are using, embedding YouTube videos may or may not be supported according to the availability of the add-ins or updates that Microsoft has rolled out for that particular built of the app.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Skyrocket Engagement: Optimizing Videos for Peak Views

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

1. Keep Your Audience’s Attention
2. Do Keyword Research
3. Engage Your Audience
4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

Before you start your next project, take a look back at the Audience Retention of your previous videos.

1. Enter YouTube Studio in your channel
2. Access to Analytics
3. Select the video you want to review
4. Click into engagement
5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

1. Enter YouTube Studio in your channel
2. Access Analytics
3. Select Reach
4. Click into Traffic Source
5. Click Traffic Source: YouTube Search

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

Key Takeaways:

1. Use Audience Retention to better understand how to structure your video for the best results.
2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
3. Increasing Subscribers gets your video in front of more people the moment it is published.
4. Encourage Comments and respond to establish a relationship with your viewers.
5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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