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"[New] Professional YouTuber's Guide Studio Vs. Next Generation Beta"
Professional YouTuber’s Guide: Studio Vs. Next Generation Beta
YouTube Creator Studio vs. YouTube Studio (Beta): Which One is Better?
Richard Bennett
Oct 26, 2023• Proven solutions
In 2017, YouTube revealed YouTube Studio Beta , a video management and analytics dashboard that will replace the classic Creator Studio that most YouTubers are familiar with by 2021.
In this article, we will look at the new features YouTube Studio Beta has, what we can expect from it in the future, and why YouTube will eventually phase out the older YouTube Creator Studio… and whether that change will be an improvement.
Edit YouTube Videos with Filmora
As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.
Why YouTube Is Getting Rid of Classic Creator Studio?
Data-driven YouTubers have long loved the YouTube Creator Studio. It has supplied so much information that it took this comprehensive post about Analytics to highlight all the insights. So why would YouTube change it?
Change to a popular social media platform is always worrisome to content creators because it means there will be a new learning phase forced upon them. While the Classic YouTube Creator Studio has a lot of features and functionality, the data was often hard to interpret and inconvenient to find. Many creators weren’t sure where their data was located or how to use the information presented to them.
YouTube Studio was designed to be a friendly management and analysis tool. YouTube also offers more guidance, showcasing the key metrics the algorithm uses to evaluate the success of a video more prominently. Additionally, the graphs presented offer more clarity, shortening the time a creator spends finding the information they need.
Undoubtedly, YouTube updated its Creator Studio to offer a tool that enables its users to better understand their video performance and make better content that serves YouTube’s requirements.
Intro to YouTube Studio (Beta)
YouTube Studio (Beta), for many YouTubers, is now the default. However, for the time being, creators can still switch back to the Classic view (as some of the features are still being built). YouTube’s objective is to receive data of their own by understanding how creators are using the new Studio and gaining feedback to improve upon it.
If you have any feedback, simply click on this button on the bottom left menu of the YouTube Studio (Beta) and send YouTube your thoughts.
In addition to the new layout of the tools and dashboards, YouTube Studio (Beta) will also debut 3 metrics for creators:
1. Impressions: See the total reach of all your videos or each individual video. Each time your video thumbnail and title are visible to the user counts as an impression.
2. Click-through rate: Determine how click-worthy your thumbnails and titles are, by seeing the percentage of people who click into your video.
3. Unique viewers: Know how many different people have watched your videos. This data can be used to compare the size of your subscriber base to the actual number of your audience.
Tips for Using YouTube Studio Beta Features
Now that you are more familiar with the new YouTube Studio (Beta), let us dive into what you can accomplish with all the new features.
1. Optimization Tips
In the past, there has been a lot of speculations about how creators should treat their video titles and descriptions. Well, now YouTube is letting you know exactly which area to focus on. Simply hover over any “?” icon to see the advice and click “Learn More” to go to YouTube Creator Academy to get more details.
2. Recent Video Data
See data and improvement tips for your latest video. If YouTube identifies a notable issue with your video, they will help you by offering tips, which you can click “Tell Me More” to look into.
YouTube wants you to know how your videos are performing in the first few days. In order for YouTube to determine whether your content is worth sharing, it wants to know how your audience is responding to it right away. This means, the launch of your video matters.
3. Video Analysis
In the Classic Creator Studio, you couldn’t get an aggregated view of all the important video data on one dashboard. You would have to click to each set of analytics individually and then dive deeper. This ate up your precious content creation time and made it hard to combine insights. Now with Studio Beta, you can see all the critical data in one spot. Right away, you can see how that video is performing through different factors. This will let you know where audience retention is dropping off or which traffic source is supplying most of the views.
4. Watch Time Funnel
The objective is to increase watch time, the metric YouTube puts the most weight on. With the new Watch Time Funnel, which you can find in the Analytics section under the Reach Viewer dashboard, you can see exactly at which level of your channel or wherein an individual video you will need to improve.
If the impression numbers are low, that means you need to improve how your video is being discovered by doing more research to understand what your viewers are searching for.
If the click-through rate (CTR) is low, then you will have to improve your thumbnail and title. This will better entice your audience to click. According to Google, half of all videos have an average CTR of 2-10%.
If the average view duration is not up to your standards, then you will have to improve your content itself. While it is most ideal to have all your viewers watch all the way to the end of all your videos, that is certainly unrealistic. However, 60-70% is a great number to aim towards.
5. Traffic Sources
YouTube now presents all the different traffic sources in one easy-to-find page in the Reach Viewer tab, so creators no longer have to click between them to analyze where their traffic is coming from. This new design is far less intimidating and messy. At a glance, you can now see where the majority of your audiences are coming from.
YouTube has always put a lot of value into its analytic tools, and with YouTube Studio Beta the features and design are continuously improving. Having better data and understanding of how an individual video or an entire channel is performing will help creators succeed on this ever more competitive platform.
Have you tried the new YouTube Studio (Beta)? What are your thoughts? Please let us know in the comments below.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
In 2017, YouTube revealed YouTube Studio Beta , a video management and analytics dashboard that will replace the classic Creator Studio that most YouTubers are familiar with by 2021.
In this article, we will look at the new features YouTube Studio Beta has, what we can expect from it in the future, and why YouTube will eventually phase out the older YouTube Creator Studio… and whether that change will be an improvement.
Edit YouTube Videos with Filmora
As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.
Why YouTube Is Getting Rid of Classic Creator Studio?
Data-driven YouTubers have long loved the YouTube Creator Studio. It has supplied so much information that it took this comprehensive post about Analytics to highlight all the insights. So why would YouTube change it?
Change to a popular social media platform is always worrisome to content creators because it means there will be a new learning phase forced upon them. While the Classic YouTube Creator Studio has a lot of features and functionality, the data was often hard to interpret and inconvenient to find. Many creators weren’t sure where their data was located or how to use the information presented to them.
YouTube Studio was designed to be a friendly management and analysis tool. YouTube also offers more guidance, showcasing the key metrics the algorithm uses to evaluate the success of a video more prominently. Additionally, the graphs presented offer more clarity, shortening the time a creator spends finding the information they need.
Undoubtedly, YouTube updated its Creator Studio to offer a tool that enables its users to better understand their video performance and make better content that serves YouTube’s requirements.
Intro to YouTube Studio (Beta)
YouTube Studio (Beta), for many YouTubers, is now the default. However, for the time being, creators can still switch back to the Classic view (as some of the features are still being built). YouTube’s objective is to receive data of their own by understanding how creators are using the new Studio and gaining feedback to improve upon it.
If you have any feedback, simply click on this button on the bottom left menu of the YouTube Studio (Beta) and send YouTube your thoughts.
In addition to the new layout of the tools and dashboards, YouTube Studio (Beta) will also debut 3 metrics for creators:
1. Impressions: See the total reach of all your videos or each individual video. Each time your video thumbnail and title are visible to the user counts as an impression.
2. Click-through rate: Determine how click-worthy your thumbnails and titles are, by seeing the percentage of people who click into your video.
3. Unique viewers: Know how many different people have watched your videos. This data can be used to compare the size of your subscriber base to the actual number of your audience.
Tips for Using YouTube Studio Beta Features
Now that you are more familiar with the new YouTube Studio (Beta), let us dive into what you can accomplish with all the new features.
1. Optimization Tips
In the past, there has been a lot of speculations about how creators should treat their video titles and descriptions. Well, now YouTube is letting you know exactly which area to focus on. Simply hover over any “?” icon to see the advice and click “Learn More” to go to YouTube Creator Academy to get more details.
2. Recent Video Data
See data and improvement tips for your latest video. If YouTube identifies a notable issue with your video, they will help you by offering tips, which you can click “Tell Me More” to look into.
YouTube wants you to know how your videos are performing in the first few days. In order for YouTube to determine whether your content is worth sharing, it wants to know how your audience is responding to it right away. This means, the launch of your video matters.
3. Video Analysis
In the Classic Creator Studio, you couldn’t get an aggregated view of all the important video data on one dashboard. You would have to click to each set of analytics individually and then dive deeper. This ate up your precious content creation time and made it hard to combine insights. Now with Studio Beta, you can see all the critical data in one spot. Right away, you can see how that video is performing through different factors. This will let you know where audience retention is dropping off or which traffic source is supplying most of the views.
4. Watch Time Funnel
The objective is to increase watch time, the metric YouTube puts the most weight on. With the new Watch Time Funnel, which you can find in the Analytics section under the Reach Viewer dashboard, you can see exactly at which level of your channel or wherein an individual video you will need to improve.
If the impression numbers are low, that means you need to improve how your video is being discovered by doing more research to understand what your viewers are searching for.
If the click-through rate (CTR) is low, then you will have to improve your thumbnail and title. This will better entice your audience to click. According to Google, half of all videos have an average CTR of 2-10%.
If the average view duration is not up to your standards, then you will have to improve your content itself. While it is most ideal to have all your viewers watch all the way to the end of all your videos, that is certainly unrealistic. However, 60-70% is a great number to aim towards.
5. Traffic Sources
YouTube now presents all the different traffic sources in one easy-to-find page in the Reach Viewer tab, so creators no longer have to click between them to analyze where their traffic is coming from. This new design is far less intimidating and messy. At a glance, you can now see where the majority of your audiences are coming from.
YouTube has always put a lot of value into its analytic tools, and with YouTube Studio Beta the features and design are continuously improving. Having better data and understanding of how an individual video or an entire channel is performing will help creators succeed on this ever more competitive platform.
Have you tried the new YouTube Studio (Beta)? What are your thoughts? Please let us know in the comments below.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
In 2017, YouTube revealed YouTube Studio Beta , a video management and analytics dashboard that will replace the classic Creator Studio that most YouTubers are familiar with by 2021.
In this article, we will look at the new features YouTube Studio Beta has, what we can expect from it in the future, and why YouTube will eventually phase out the older YouTube Creator Studio… and whether that change will be an improvement.
Edit YouTube Videos with Filmora
As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.
Why YouTube Is Getting Rid of Classic Creator Studio?
Data-driven YouTubers have long loved the YouTube Creator Studio. It has supplied so much information that it took this comprehensive post about Analytics to highlight all the insights. So why would YouTube change it?
Change to a popular social media platform is always worrisome to content creators because it means there will be a new learning phase forced upon them. While the Classic YouTube Creator Studio has a lot of features and functionality, the data was often hard to interpret and inconvenient to find. Many creators weren’t sure where their data was located or how to use the information presented to them.
YouTube Studio was designed to be a friendly management and analysis tool. YouTube also offers more guidance, showcasing the key metrics the algorithm uses to evaluate the success of a video more prominently. Additionally, the graphs presented offer more clarity, shortening the time a creator spends finding the information they need.
Undoubtedly, YouTube updated its Creator Studio to offer a tool that enables its users to better understand their video performance and make better content that serves YouTube’s requirements.
Intro to YouTube Studio (Beta)
YouTube Studio (Beta), for many YouTubers, is now the default. However, for the time being, creators can still switch back to the Classic view (as some of the features are still being built). YouTube’s objective is to receive data of their own by understanding how creators are using the new Studio and gaining feedback to improve upon it.
If you have any feedback, simply click on this button on the bottom left menu of the YouTube Studio (Beta) and send YouTube your thoughts.
In addition to the new layout of the tools and dashboards, YouTube Studio (Beta) will also debut 3 metrics for creators:
1. Impressions: See the total reach of all your videos or each individual video. Each time your video thumbnail and title are visible to the user counts as an impression.
2. Click-through rate: Determine how click-worthy your thumbnails and titles are, by seeing the percentage of people who click into your video.
3. Unique viewers: Know how many different people have watched your videos. This data can be used to compare the size of your subscriber base to the actual number of your audience.
Tips for Using YouTube Studio Beta Features
Now that you are more familiar with the new YouTube Studio (Beta), let us dive into what you can accomplish with all the new features.
1. Optimization Tips
In the past, there has been a lot of speculations about how creators should treat their video titles and descriptions. Well, now YouTube is letting you know exactly which area to focus on. Simply hover over any “?” icon to see the advice and click “Learn More” to go to YouTube Creator Academy to get more details.
2. Recent Video Data
See data and improvement tips for your latest video. If YouTube identifies a notable issue with your video, they will help you by offering tips, which you can click “Tell Me More” to look into.
YouTube wants you to know how your videos are performing in the first few days. In order for YouTube to determine whether your content is worth sharing, it wants to know how your audience is responding to it right away. This means, the launch of your video matters.
3. Video Analysis
In the Classic Creator Studio, you couldn’t get an aggregated view of all the important video data on one dashboard. You would have to click to each set of analytics individually and then dive deeper. This ate up your precious content creation time and made it hard to combine insights. Now with Studio Beta, you can see all the critical data in one spot. Right away, you can see how that video is performing through different factors. This will let you know where audience retention is dropping off or which traffic source is supplying most of the views.
4. Watch Time Funnel
The objective is to increase watch time, the metric YouTube puts the most weight on. With the new Watch Time Funnel, which you can find in the Analytics section under the Reach Viewer dashboard, you can see exactly at which level of your channel or wherein an individual video you will need to improve.
If the impression numbers are low, that means you need to improve how your video is being discovered by doing more research to understand what your viewers are searching for.
If the click-through rate (CTR) is low, then you will have to improve your thumbnail and title. This will better entice your audience to click. According to Google, half of all videos have an average CTR of 2-10%.
If the average view duration is not up to your standards, then you will have to improve your content itself. While it is most ideal to have all your viewers watch all the way to the end of all your videos, that is certainly unrealistic. However, 60-70% is a great number to aim towards.
5. Traffic Sources
YouTube now presents all the different traffic sources in one easy-to-find page in the Reach Viewer tab, so creators no longer have to click between them to analyze where their traffic is coming from. This new design is far less intimidating and messy. At a glance, you can now see where the majority of your audiences are coming from.
YouTube has always put a lot of value into its analytic tools, and with YouTube Studio Beta the features and design are continuously improving. Having better data and understanding of how an individual video or an entire channel is performing will help creators succeed on this ever more competitive platform.
Have you tried the new YouTube Studio (Beta)? What are your thoughts? Please let us know in the comments below.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
In 2017, YouTube revealed YouTube Studio Beta , a video management and analytics dashboard that will replace the classic Creator Studio that most YouTubers are familiar with by 2021.
In this article, we will look at the new features YouTube Studio Beta has, what we can expect from it in the future, and why YouTube will eventually phase out the older YouTube Creator Studio… and whether that change will be an improvement.
Edit YouTube Videos with Filmora
As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.
Why YouTube Is Getting Rid of Classic Creator Studio?
Data-driven YouTubers have long loved the YouTube Creator Studio. It has supplied so much information that it took this comprehensive post about Analytics to highlight all the insights. So why would YouTube change it?
Change to a popular social media platform is always worrisome to content creators because it means there will be a new learning phase forced upon them. While the Classic YouTube Creator Studio has a lot of features and functionality, the data was often hard to interpret and inconvenient to find. Many creators weren’t sure where their data was located or how to use the information presented to them.
YouTube Studio was designed to be a friendly management and analysis tool. YouTube also offers more guidance, showcasing the key metrics the algorithm uses to evaluate the success of a video more prominently. Additionally, the graphs presented offer more clarity, shortening the time a creator spends finding the information they need.
Undoubtedly, YouTube updated its Creator Studio to offer a tool that enables its users to better understand their video performance and make better content that serves YouTube’s requirements.
Intro to YouTube Studio (Beta)
YouTube Studio (Beta), for many YouTubers, is now the default. However, for the time being, creators can still switch back to the Classic view (as some of the features are still being built). YouTube’s objective is to receive data of their own by understanding how creators are using the new Studio and gaining feedback to improve upon it.
If you have any feedback, simply click on this button on the bottom left menu of the YouTube Studio (Beta) and send YouTube your thoughts.
In addition to the new layout of the tools and dashboards, YouTube Studio (Beta) will also debut 3 metrics for creators:
1. Impressions: See the total reach of all your videos or each individual video. Each time your video thumbnail and title are visible to the user counts as an impression.
2. Click-through rate: Determine how click-worthy your thumbnails and titles are, by seeing the percentage of people who click into your video.
3. Unique viewers: Know how many different people have watched your videos. This data can be used to compare the size of your subscriber base to the actual number of your audience.
Tips for Using YouTube Studio Beta Features
Now that you are more familiar with the new YouTube Studio (Beta), let us dive into what you can accomplish with all the new features.
1. Optimization Tips
In the past, there has been a lot of speculations about how creators should treat their video titles and descriptions. Well, now YouTube is letting you know exactly which area to focus on. Simply hover over any “?” icon to see the advice and click “Learn More” to go to YouTube Creator Academy to get more details.
2. Recent Video Data
See data and improvement tips for your latest video. If YouTube identifies a notable issue with your video, they will help you by offering tips, which you can click “Tell Me More” to look into.
YouTube wants you to know how your videos are performing in the first few days. In order for YouTube to determine whether your content is worth sharing, it wants to know how your audience is responding to it right away. This means, the launch of your video matters.
3. Video Analysis
In the Classic Creator Studio, you couldn’t get an aggregated view of all the important video data on one dashboard. You would have to click to each set of analytics individually and then dive deeper. This ate up your precious content creation time and made it hard to combine insights. Now with Studio Beta, you can see all the critical data in one spot. Right away, you can see how that video is performing through different factors. This will let you know where audience retention is dropping off or which traffic source is supplying most of the views.
4. Watch Time Funnel
The objective is to increase watch time, the metric YouTube puts the most weight on. With the new Watch Time Funnel, which you can find in the Analytics section under the Reach Viewer dashboard, you can see exactly at which level of your channel or wherein an individual video you will need to improve.
If the impression numbers are low, that means you need to improve how your video is being discovered by doing more research to understand what your viewers are searching for.
If the click-through rate (CTR) is low, then you will have to improve your thumbnail and title. This will better entice your audience to click. According to Google, half of all videos have an average CTR of 2-10%.
If the average view duration is not up to your standards, then you will have to improve your content itself. While it is most ideal to have all your viewers watch all the way to the end of all your videos, that is certainly unrealistic. However, 60-70% is a great number to aim towards.
5. Traffic Sources
YouTube now presents all the different traffic sources in one easy-to-find page in the Reach Viewer tab, so creators no longer have to click between them to analyze where their traffic is coming from. This new design is far less intimidating and messy. At a glance, you can now see where the majority of your audiences are coming from.
YouTube has always put a lot of value into its analytic tools, and with YouTube Studio Beta the features and design are continuously improving. Having better data and understanding of how an individual video or an entire channel is performing will help creators succeed on this ever more competitive platform.
Have you tried the new YouTube Studio (Beta)? What are your thoughts? Please let us know in the comments below.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
FIFA Visuals: Key YouTube Video Trends
Top Insights into 2018 FIFA Football Videos On YouTube [Infographic]
Richard Bennett
Mar 27, 2024• Proven solutions
The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.
We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.
Football Content Has Never Been More Popular on YouTube
The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.
Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.
The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.
Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.
Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.
As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.
Are Sports the Next Big Thing On YouTube?
At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.
Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.
Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.
We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.
Football Content Has Never Been More Popular on YouTube
The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.
Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.
The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.
Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.
Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.
As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.
Are Sports the Next Big Thing On YouTube?
At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.
Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.
Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.
We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.
Football Content Has Never Been More Popular on YouTube
The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.
Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.
The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.
Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.
Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.
As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.
Are Sports the Next Big Thing On YouTube?
At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.
Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.
Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
The 2018 FIFA World Cup Russia is over for another four years and the grand finale of this tournament was really outstanding, and France won the World Cup for the second time after overcoming Croatia 4-2 in a thrilling final in Moscow. While the entire world is anxiously about the 2018 FIFA World Cup, the football videos on YouTube are booming. In fact, the football-related searches on this platform have been soaring in the months leading up to the 2018 FIFA World Cup, despite the fact that some of the most popular football clubs in the world are still ignoring how powerful YouTube has become.
We have produced the infographic below which clearly shows how popular football videos are on YouTube, so let’s have a look at some of the mind-blowing facts we’ve discovered.
Football Content Has Never Been More Popular on YouTube
The football gods, like Cristiano Ronaldo, Lionel Messi or Neymar Jr are making enormous amounts of money, in addition to having an iconic status in the mass media. Such state of affairs explains why YouTube videos with these superstars saw an 80% increase in watch time over the course of the last year.
Interestingly, the highest amount of football-related searches on the world’s largest video sharing platform are coming from the South American and European countries. For example, France’s young star Kylian Mbappé is a popular search in his home country, while videos of Messi, Ronaldo or Neymar are popular searches around the globe.
The number of YouTube users who are watching the game highlights has doubled over the course of the last two years, while the number of match recap viewers has increased 9 times since the last World Cup in 2014. The live streaming content related to football is also gaining momentum, although it still isn’t nearly as popular as the Trick Shot videos or Drills and Skills videos that saw a 6x increase in watch time in the last four years.
Furthermore, some of the most viewed videos on YouTube are football related, since Shakira’s Waka Waka, the official 2010 World Cup song currently has 1.9 billion views. These statistics show how big the football audience on YouTube really is, and that brands and independent entrepreneurs have much to gain by including football related content on their YouTube channels.
Music videos related to previous World Cups have attracted 12% of women more than the videos that show footage of the Euro Cup, which clearly demonstrates that large audiences can be reached if the video doesn’t include the actual gameplay.
As a matter of fact, football audiences are also largely attracted to gaming content, entertainment, and music videos since as much as 18% of the football audience frequently watches entertainment videos.
Are Sports the Next Big Thing On YouTube?
At the moment, sports videos are growing faster than any other genre of videos you can find on YouTube, including entertainment or music, while the branded partnerships in this niche are growing 111% faster than all of the sports videos combined. The window of opportunity is clear for all brands that support sports activities.
Furthermore, brand ads for corporate giants such as Nike, Gatorade or Addidas attracted millions of views, which means that the leading brands in the world of sports have recognized YouTube as a marketplace they can no longer ignore. Brands that want to gain more recognition on the international market can seize this opportunity to team up with influencers on YouTube to present and broaden the reach of their products.
Besides soccer that is currently dominating the largest video sharing platform in the world, basketball, extreme sports and winter sports also provide access to huge audiences and show promising signs that they can help brands and influencers generate more revenue. Popular YouTubers should try to include more sports-related videos on their channels because it might help them attract new followers and secure a foothold in a rapidly growing market.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: "[New] Professional YouTuber's Guide Studio Vs. Next Generation Beta"
- Author: Joseph
- Created at : 2024-05-31 13:43:29
- Updated at : 2024-06-01 13:43:29
- Link: https://youtube-stream.techidaily.com/new-professional-youtubers-guide-studio-vs-next-generation-beta/
- License: This work is licensed under CC BY-NC-SA 4.0.
