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"[New] Perfect Plating Guided Path to Home Cooking Videos"
Perfect Plating: Guided Path to Home Cooking Videos
How to Make a Cooking Video in Steps - an Ultimate Guide
Richard Bennett
Mar 27, 2024• Proven solutions
Cooking and food-oriented videos are among the most outreaching and popular categories of content to publish online, notably, on YouTube, Facebook, or Instagram. So if you are a cooking aficionado, you have excellent potential to gain positive attention and a loyal audience. But to create engaging videos, you’d need a lot more than excellent culinary skills. This article aims to enlighten aspiring food and recipe vloggers about the essentials of video making straight out of the oven, to create enriched content that’s professional, neat, and viral-worthy.
- Part 1: What to Prepare Before Making a Recipe Video?
- Part 2: Make a Cooking Video with Filmora: a Step-by-Step Guide
- Part 3: Tips to Make Your Cooking Videos Stand Out
- Part 4: How to Promote Your Cooking Channel on YouTube?
What to Prepare Before Making a Recipe Video
While you would know best about the prep work needed for the recipes, the prep work for making a video starts with a plan. What goes into the plan?
Brainstorm this equation - Main Content + Duration + Light + Sound + Camera + Camera Angle, Shots & Transition.
The main content is how you picture the finished video. Ask yourself - Do you want an intro gig? Are you going to talk in the video or show only hands and the cooking with a piece of background music? How do you wish to present the ingredients? Would there be additional tips? At what platform are you going to publish your content? How long should be your clippings? Consider all these questions to chalk out a basic framework of your video
The camera is a pivotal element. Whether it is a smartphone or a hi-fidelity digital camera, it is worthwhile to familiarise the best positions and light orientations and the capacity of the device to produce the best quality picture.
How is your sound going to be like? If you are going to talk in the video, it is recommended that you use a microphone. Or else, you can also use background sound. But to mix sound with the video, you’d need an excellent sound editing tool.
Finally, comes the editing and finishing part. Eventually, you’ll need purposive video-editing software to help you work out the video transitions, sound, and visual effects.Choose a toolkit that is easy to learn and that you can get comfortable with so that the job of video editing doesn’t take the focus away from the main task of cooking.
Now, once you have all the essential ingredients to create your video, start practicing. Remember that it is the most natural thing for the first videos to appear amateurish or inept. And that is part of the plan. Don’t be disheartened and keep going.
Make a Cooking Video with Filmora: a Step-by-Step Guide
As one of the easiest-to-use video editing tools, the full-featured Filmora is the right choice considering it can fit most of your needs. Moreover, you’d be delighted to know that the software also has a series of features and functions and even tutorial videos dedicated to cooking videos.
Step 1: Filming the Video
Whether you are going to present a traditional cook-with-me style video or feature the contemporary “jump-cut” style focusing on speedy short videos, you need to prepare all the equipment and ingredients to suit the frame by frame shots. Consider spills, drops, overcooking, etc. as part of the process, so keep adequate substitutes to continue with your project unwaveringly. If you are using a phone, keep it fully charged up. And have a plan beforehand about what you should do when you get an urgent call while shooting. Also, consider doing a site investigation of the shooting spot for any fragile items, pointy corners, slippery areas, curious pets, etc. to avoid trips and falls in the middle of the filming, especially when working with a cameraman who’s following your movement. If you are using a tripod, and floor-standing lights, remember to secure the equipment with plenty of adhesive tapes, lest they bump into an expensive trip or fall.
Step 2: mport Your Video In Filmora
You need to sync the device that you used to film the video with the computer that has Filmora installed. It may be a phone or a camcorder. Once the devices are synced, you should launch the Filmora software and go the “Media” button at the top right toolbar. There you will find the “Import” button. You will get a pop-up message asking you to choose the type of device. Select the right one, and your video will be imported in the Filmora interface.
Step 3: Edit Video Pace: Time-Lapse, Jump Cut, Slow Motion
To create crisp, fast-paced videos, you don’t have to gobble up the content eyeing at the duration. Think smart when you have the resources of a tool like Filmora. Here are the three best features that help you create fast-paced yet well-defined recipes.
Time-Lapse: The time-lapse feature allows you to adjust the speed of the video from slow-motion to 10x faster. To use this, double click on a specific clip in your imported video and open the custom speed settings. Use the adjusting meter beside speed to make your clip as fast or slow as you want. You may use the same feature to introduce the slow-motion effects in certain areas of the video.
Now, when you are using either the fast-forward or slow-motion effects, it is best to have stable video footage with consistent lighting and a static background. There are also the options of Reverse Speed that can play the clip backward, as in flash-back. The Ripple edit feature allows you to cut short a long clip seamlessly.
Jump Cut: The Jump Cut is about snipping unwanted areas in the clip. It may sound like the Ripple edit mentioned above, but the ripple edit is more functional for cutting short a continuous video so that the viewer won’t realize the snip. For the Jump Cut, it doesn’t have to be a constant clip. You can get to the next frame or scene with an abracadabra move.
To use Jump Cut, place the cursor over the starting of the clip that you want to cut, and right-click on it and select “Split” (the “scissors” feature on the toolbar does the same thing). To make this look neat, preview the portion of the clip once again and delete the cuts between two clips with the same right-click.
Step 4: Understanding Transitions on Filmora
Transitions make your video more interactive and help you segregate the video from frame-to-frame with effects like dissolve, fade, flash, etc. there are numerous transition options available within the Filmora suit.
The best way to do this drag and drop the clips on the timeline is to trim parts of the clip to shorten it. Once you have all the clips in place, go to the “Transitions” options at the top toolbar to apply it on the end or start of each clip.
Step 5: Audio, Playback & Sound Edits
There are plenty of options that you can remove background noise, add voiceover, add music, and detach audio from video. Refer to the Audios section from your toolbar.
Step 6: Save to Drive/ Emport/ Publish
Once you are satisfied with your content, then go to Export. Choose the format of the video, MOV, MP4, MPG, etc. and whether you wish to publish directly or save to drive.
Tips to Make Your Cooking Videos Stand Out
- Lighting is your best friend. Invest in some quality spotlights or use the best of daylight.
- Mind your video duration. Short and Simple videos get the most views, but your content should not look incomplete. It is not a fact that long and elaborate videos do not get a place on the table; it is all about the relevance of your content. So don’t stop till you get enough.
- If you appear in the video, keep yourself always look good.
- Keep your video titles relevant and prominent, so that people looking for it can readily find it.
- Have a scrumptious custom thumbnail.
How to Promote Your Cooking Channel on YouTube
- Create an inventory before publishing videos. YouTube vlogging is valued for consistency. If you have a list of 10, 15, 20 videos, then you can have enough time in hand to film your next videos.
- Have a consistent style to create brand recognition. Do you think branding is not for Vlogs? Well, I suppose you might be wrong. Branding is for anyone who uses it.
- Share the link of your YouTube videos on other platforms like Twitter and Facebook.
- Encourage your viewers to comment on the video.
- Explore the different YouTube SEO strategies and use the accurate keywords in your video descriptions with hashtags.
With prior planning and practicing, you are bent on developing more confident moves and camera angles. Once you have that, follow this step by step guide to gain speed and prowess and also enjoy the whole adventure.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Cooking and food-oriented videos are among the most outreaching and popular categories of content to publish online, notably, on YouTube, Facebook, or Instagram. So if you are a cooking aficionado, you have excellent potential to gain positive attention and a loyal audience. But to create engaging videos, you’d need a lot more than excellent culinary skills. This article aims to enlighten aspiring food and recipe vloggers about the essentials of video making straight out of the oven, to create enriched content that’s professional, neat, and viral-worthy.
- Part 1: What to Prepare Before Making a Recipe Video?
- Part 2: Make a Cooking Video with Filmora: a Step-by-Step Guide
- Part 3: Tips to Make Your Cooking Videos Stand Out
- Part 4: How to Promote Your Cooking Channel on YouTube?
What to Prepare Before Making a Recipe Video
While you would know best about the prep work needed for the recipes, the prep work for making a video starts with a plan. What goes into the plan?
Brainstorm this equation - Main Content + Duration + Light + Sound + Camera + Camera Angle, Shots & Transition.
The main content is how you picture the finished video. Ask yourself - Do you want an intro gig? Are you going to talk in the video or show only hands and the cooking with a piece of background music? How do you wish to present the ingredients? Would there be additional tips? At what platform are you going to publish your content? How long should be your clippings? Consider all these questions to chalk out a basic framework of your video
The camera is a pivotal element. Whether it is a smartphone or a hi-fidelity digital camera, it is worthwhile to familiarise the best positions and light orientations and the capacity of the device to produce the best quality picture.
How is your sound going to be like? If you are going to talk in the video, it is recommended that you use a microphone. Or else, you can also use background sound. But to mix sound with the video, you’d need an excellent sound editing tool.
Finally, comes the editing and finishing part. Eventually, you’ll need purposive video-editing software to help you work out the video transitions, sound, and visual effects.Choose a toolkit that is easy to learn and that you can get comfortable with so that the job of video editing doesn’t take the focus away from the main task of cooking.
Now, once you have all the essential ingredients to create your video, start practicing. Remember that it is the most natural thing for the first videos to appear amateurish or inept. And that is part of the plan. Don’t be disheartened and keep going.
Make a Cooking Video with Filmora: a Step-by-Step Guide
As one of the easiest-to-use video editing tools, the full-featured Filmora is the right choice considering it can fit most of your needs. Moreover, you’d be delighted to know that the software also has a series of features and functions and even tutorial videos dedicated to cooking videos.
Step 1: Filming the Video
Whether you are going to present a traditional cook-with-me style video or feature the contemporary “jump-cut” style focusing on speedy short videos, you need to prepare all the equipment and ingredients to suit the frame by frame shots. Consider spills, drops, overcooking, etc. as part of the process, so keep adequate substitutes to continue with your project unwaveringly. If you are using a phone, keep it fully charged up. And have a plan beforehand about what you should do when you get an urgent call while shooting. Also, consider doing a site investigation of the shooting spot for any fragile items, pointy corners, slippery areas, curious pets, etc. to avoid trips and falls in the middle of the filming, especially when working with a cameraman who’s following your movement. If you are using a tripod, and floor-standing lights, remember to secure the equipment with plenty of adhesive tapes, lest they bump into an expensive trip or fall.
Step 2: mport Your Video In Filmora
You need to sync the device that you used to film the video with the computer that has Filmora installed. It may be a phone or a camcorder. Once the devices are synced, you should launch the Filmora software and go the “Media” button at the top right toolbar. There you will find the “Import” button. You will get a pop-up message asking you to choose the type of device. Select the right one, and your video will be imported in the Filmora interface.
Step 3: Edit Video Pace: Time-Lapse, Jump Cut, Slow Motion
To create crisp, fast-paced videos, you don’t have to gobble up the content eyeing at the duration. Think smart when you have the resources of a tool like Filmora. Here are the three best features that help you create fast-paced yet well-defined recipes.
Time-Lapse: The time-lapse feature allows you to adjust the speed of the video from slow-motion to 10x faster. To use this, double click on a specific clip in your imported video and open the custom speed settings. Use the adjusting meter beside speed to make your clip as fast or slow as you want. You may use the same feature to introduce the slow-motion effects in certain areas of the video.
Now, when you are using either the fast-forward or slow-motion effects, it is best to have stable video footage with consistent lighting and a static background. There are also the options of Reverse Speed that can play the clip backward, as in flash-back. The Ripple edit feature allows you to cut short a long clip seamlessly.
Jump Cut: The Jump Cut is about snipping unwanted areas in the clip. It may sound like the Ripple edit mentioned above, but the ripple edit is more functional for cutting short a continuous video so that the viewer won’t realize the snip. For the Jump Cut, it doesn’t have to be a constant clip. You can get to the next frame or scene with an abracadabra move.
To use Jump Cut, place the cursor over the starting of the clip that you want to cut, and right-click on it and select “Split” (the “scissors” feature on the toolbar does the same thing). To make this look neat, preview the portion of the clip once again and delete the cuts between two clips with the same right-click.
Step 4: Understanding Transitions on Filmora
Transitions make your video more interactive and help you segregate the video from frame-to-frame with effects like dissolve, fade, flash, etc. there are numerous transition options available within the Filmora suit.
The best way to do this drag and drop the clips on the timeline is to trim parts of the clip to shorten it. Once you have all the clips in place, go to the “Transitions” options at the top toolbar to apply it on the end or start of each clip.
Step 5: Audio, Playback & Sound Edits
There are plenty of options that you can remove background noise, add voiceover, add music, and detach audio from video. Refer to the Audios section from your toolbar.
Step 6: Save to Drive/ Emport/ Publish
Once you are satisfied with your content, then go to Export. Choose the format of the video, MOV, MP4, MPG, etc. and whether you wish to publish directly or save to drive.
Tips to Make Your Cooking Videos Stand Out
- Lighting is your best friend. Invest in some quality spotlights or use the best of daylight.
- Mind your video duration. Short and Simple videos get the most views, but your content should not look incomplete. It is not a fact that long and elaborate videos do not get a place on the table; it is all about the relevance of your content. So don’t stop till you get enough.
- If you appear in the video, keep yourself always look good.
- Keep your video titles relevant and prominent, so that people looking for it can readily find it.
- Have a scrumptious custom thumbnail.
How to Promote Your Cooking Channel on YouTube
- Create an inventory before publishing videos. YouTube vlogging is valued for consistency. If you have a list of 10, 15, 20 videos, then you can have enough time in hand to film your next videos.
- Have a consistent style to create brand recognition. Do you think branding is not for Vlogs? Well, I suppose you might be wrong. Branding is for anyone who uses it.
- Share the link of your YouTube videos on other platforms like Twitter and Facebook.
- Encourage your viewers to comment on the video.
- Explore the different YouTube SEO strategies and use the accurate keywords in your video descriptions with hashtags.
With prior planning and practicing, you are bent on developing more confident moves and camera angles. Once you have that, follow this step by step guide to gain speed and prowess and also enjoy the whole adventure.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Cooking and food-oriented videos are among the most outreaching and popular categories of content to publish online, notably, on YouTube, Facebook, or Instagram. So if you are a cooking aficionado, you have excellent potential to gain positive attention and a loyal audience. But to create engaging videos, you’d need a lot more than excellent culinary skills. This article aims to enlighten aspiring food and recipe vloggers about the essentials of video making straight out of the oven, to create enriched content that’s professional, neat, and viral-worthy.
- Part 1: What to Prepare Before Making a Recipe Video?
- Part 2: Make a Cooking Video with Filmora: a Step-by-Step Guide
- Part 3: Tips to Make Your Cooking Videos Stand Out
- Part 4: How to Promote Your Cooking Channel on YouTube?
What to Prepare Before Making a Recipe Video
While you would know best about the prep work needed for the recipes, the prep work for making a video starts with a plan. What goes into the plan?
Brainstorm this equation - Main Content + Duration + Light + Sound + Camera + Camera Angle, Shots & Transition.
The main content is how you picture the finished video. Ask yourself - Do you want an intro gig? Are you going to talk in the video or show only hands and the cooking with a piece of background music? How do you wish to present the ingredients? Would there be additional tips? At what platform are you going to publish your content? How long should be your clippings? Consider all these questions to chalk out a basic framework of your video
The camera is a pivotal element. Whether it is a smartphone or a hi-fidelity digital camera, it is worthwhile to familiarise the best positions and light orientations and the capacity of the device to produce the best quality picture.
How is your sound going to be like? If you are going to talk in the video, it is recommended that you use a microphone. Or else, you can also use background sound. But to mix sound with the video, you’d need an excellent sound editing tool.
Finally, comes the editing and finishing part. Eventually, you’ll need purposive video-editing software to help you work out the video transitions, sound, and visual effects.Choose a toolkit that is easy to learn and that you can get comfortable with so that the job of video editing doesn’t take the focus away from the main task of cooking.
Now, once you have all the essential ingredients to create your video, start practicing. Remember that it is the most natural thing for the first videos to appear amateurish or inept. And that is part of the plan. Don’t be disheartened and keep going.
Make a Cooking Video with Filmora: a Step-by-Step Guide
As one of the easiest-to-use video editing tools, the full-featured Filmora is the right choice considering it can fit most of your needs. Moreover, you’d be delighted to know that the software also has a series of features and functions and even tutorial videos dedicated to cooking videos.
Step 1: Filming the Video
Whether you are going to present a traditional cook-with-me style video or feature the contemporary “jump-cut” style focusing on speedy short videos, you need to prepare all the equipment and ingredients to suit the frame by frame shots. Consider spills, drops, overcooking, etc. as part of the process, so keep adequate substitutes to continue with your project unwaveringly. If you are using a phone, keep it fully charged up. And have a plan beforehand about what you should do when you get an urgent call while shooting. Also, consider doing a site investigation of the shooting spot for any fragile items, pointy corners, slippery areas, curious pets, etc. to avoid trips and falls in the middle of the filming, especially when working with a cameraman who’s following your movement. If you are using a tripod, and floor-standing lights, remember to secure the equipment with plenty of adhesive tapes, lest they bump into an expensive trip or fall.
Step 2: mport Your Video In Filmora
You need to sync the device that you used to film the video with the computer that has Filmora installed. It may be a phone or a camcorder. Once the devices are synced, you should launch the Filmora software and go the “Media” button at the top right toolbar. There you will find the “Import” button. You will get a pop-up message asking you to choose the type of device. Select the right one, and your video will be imported in the Filmora interface.
Step 3: Edit Video Pace: Time-Lapse, Jump Cut, Slow Motion
To create crisp, fast-paced videos, you don’t have to gobble up the content eyeing at the duration. Think smart when you have the resources of a tool like Filmora. Here are the three best features that help you create fast-paced yet well-defined recipes.
Time-Lapse: The time-lapse feature allows you to adjust the speed of the video from slow-motion to 10x faster. To use this, double click on a specific clip in your imported video and open the custom speed settings. Use the adjusting meter beside speed to make your clip as fast or slow as you want. You may use the same feature to introduce the slow-motion effects in certain areas of the video.
Now, when you are using either the fast-forward or slow-motion effects, it is best to have stable video footage with consistent lighting and a static background. There are also the options of Reverse Speed that can play the clip backward, as in flash-back. The Ripple edit feature allows you to cut short a long clip seamlessly.
Jump Cut: The Jump Cut is about snipping unwanted areas in the clip. It may sound like the Ripple edit mentioned above, but the ripple edit is more functional for cutting short a continuous video so that the viewer won’t realize the snip. For the Jump Cut, it doesn’t have to be a constant clip. You can get to the next frame or scene with an abracadabra move.
To use Jump Cut, place the cursor over the starting of the clip that you want to cut, and right-click on it and select “Split” (the “scissors” feature on the toolbar does the same thing). To make this look neat, preview the portion of the clip once again and delete the cuts between two clips with the same right-click.
Step 4: Understanding Transitions on Filmora
Transitions make your video more interactive and help you segregate the video from frame-to-frame with effects like dissolve, fade, flash, etc. there are numerous transition options available within the Filmora suit.
The best way to do this drag and drop the clips on the timeline is to trim parts of the clip to shorten it. Once you have all the clips in place, go to the “Transitions” options at the top toolbar to apply it on the end or start of each clip.
Step 5: Audio, Playback & Sound Edits
There are plenty of options that you can remove background noise, add voiceover, add music, and detach audio from video. Refer to the Audios section from your toolbar.
Step 6: Save to Drive/ Emport/ Publish
Once you are satisfied with your content, then go to Export. Choose the format of the video, MOV, MP4, MPG, etc. and whether you wish to publish directly or save to drive.
Tips to Make Your Cooking Videos Stand Out
- Lighting is your best friend. Invest in some quality spotlights or use the best of daylight.
- Mind your video duration. Short and Simple videos get the most views, but your content should not look incomplete. It is not a fact that long and elaborate videos do not get a place on the table; it is all about the relevance of your content. So don’t stop till you get enough.
- If you appear in the video, keep yourself always look good.
- Keep your video titles relevant and prominent, so that people looking for it can readily find it.
- Have a scrumptious custom thumbnail.
How to Promote Your Cooking Channel on YouTube
- Create an inventory before publishing videos. YouTube vlogging is valued for consistency. If you have a list of 10, 15, 20 videos, then you can have enough time in hand to film your next videos.
- Have a consistent style to create brand recognition. Do you think branding is not for Vlogs? Well, I suppose you might be wrong. Branding is for anyone who uses it.
- Share the link of your YouTube videos on other platforms like Twitter and Facebook.
- Encourage your viewers to comment on the video.
- Explore the different YouTube SEO strategies and use the accurate keywords in your video descriptions with hashtags.
With prior planning and practicing, you are bent on developing more confident moves and camera angles. Once you have that, follow this step by step guide to gain speed and prowess and also enjoy the whole adventure.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Cooking and food-oriented videos are among the most outreaching and popular categories of content to publish online, notably, on YouTube, Facebook, or Instagram. So if you are a cooking aficionado, you have excellent potential to gain positive attention and a loyal audience. But to create engaging videos, you’d need a lot more than excellent culinary skills. This article aims to enlighten aspiring food and recipe vloggers about the essentials of video making straight out of the oven, to create enriched content that’s professional, neat, and viral-worthy.
- Part 1: What to Prepare Before Making a Recipe Video?
- Part 2: Make a Cooking Video with Filmora: a Step-by-Step Guide
- Part 3: Tips to Make Your Cooking Videos Stand Out
- Part 4: How to Promote Your Cooking Channel on YouTube?
What to Prepare Before Making a Recipe Video
While you would know best about the prep work needed for the recipes, the prep work for making a video starts with a plan. What goes into the plan?
Brainstorm this equation - Main Content + Duration + Light + Sound + Camera + Camera Angle, Shots & Transition.
The main content is how you picture the finished video. Ask yourself - Do you want an intro gig? Are you going to talk in the video or show only hands and the cooking with a piece of background music? How do you wish to present the ingredients? Would there be additional tips? At what platform are you going to publish your content? How long should be your clippings? Consider all these questions to chalk out a basic framework of your video
The camera is a pivotal element. Whether it is a smartphone or a hi-fidelity digital camera, it is worthwhile to familiarise the best positions and light orientations and the capacity of the device to produce the best quality picture.
How is your sound going to be like? If you are going to talk in the video, it is recommended that you use a microphone. Or else, you can also use background sound. But to mix sound with the video, you’d need an excellent sound editing tool.
Finally, comes the editing and finishing part. Eventually, you’ll need purposive video-editing software to help you work out the video transitions, sound, and visual effects.Choose a toolkit that is easy to learn and that you can get comfortable with so that the job of video editing doesn’t take the focus away from the main task of cooking.
Now, once you have all the essential ingredients to create your video, start practicing. Remember that it is the most natural thing for the first videos to appear amateurish or inept. And that is part of the plan. Don’t be disheartened and keep going.
Make a Cooking Video with Filmora: a Step-by-Step Guide
As one of the easiest-to-use video editing tools, the full-featured Filmora is the right choice considering it can fit most of your needs. Moreover, you’d be delighted to know that the software also has a series of features and functions and even tutorial videos dedicated to cooking videos.
Step 1: Filming the Video
Whether you are going to present a traditional cook-with-me style video or feature the contemporary “jump-cut” style focusing on speedy short videos, you need to prepare all the equipment and ingredients to suit the frame by frame shots. Consider spills, drops, overcooking, etc. as part of the process, so keep adequate substitutes to continue with your project unwaveringly. If you are using a phone, keep it fully charged up. And have a plan beforehand about what you should do when you get an urgent call while shooting. Also, consider doing a site investigation of the shooting spot for any fragile items, pointy corners, slippery areas, curious pets, etc. to avoid trips and falls in the middle of the filming, especially when working with a cameraman who’s following your movement. If you are using a tripod, and floor-standing lights, remember to secure the equipment with plenty of adhesive tapes, lest they bump into an expensive trip or fall.
Step 2: mport Your Video In Filmora
You need to sync the device that you used to film the video with the computer that has Filmora installed. It may be a phone or a camcorder. Once the devices are synced, you should launch the Filmora software and go the “Media” button at the top right toolbar. There you will find the “Import” button. You will get a pop-up message asking you to choose the type of device. Select the right one, and your video will be imported in the Filmora interface.
Step 3: Edit Video Pace: Time-Lapse, Jump Cut, Slow Motion
To create crisp, fast-paced videos, you don’t have to gobble up the content eyeing at the duration. Think smart when you have the resources of a tool like Filmora. Here are the three best features that help you create fast-paced yet well-defined recipes.
Time-Lapse: The time-lapse feature allows you to adjust the speed of the video from slow-motion to 10x faster. To use this, double click on a specific clip in your imported video and open the custom speed settings. Use the adjusting meter beside speed to make your clip as fast or slow as you want. You may use the same feature to introduce the slow-motion effects in certain areas of the video.
Now, when you are using either the fast-forward or slow-motion effects, it is best to have stable video footage with consistent lighting and a static background. There are also the options of Reverse Speed that can play the clip backward, as in flash-back. The Ripple edit feature allows you to cut short a long clip seamlessly.
Jump Cut: The Jump Cut is about snipping unwanted areas in the clip. It may sound like the Ripple edit mentioned above, but the ripple edit is more functional for cutting short a continuous video so that the viewer won’t realize the snip. For the Jump Cut, it doesn’t have to be a constant clip. You can get to the next frame or scene with an abracadabra move.
To use Jump Cut, place the cursor over the starting of the clip that you want to cut, and right-click on it and select “Split” (the “scissors” feature on the toolbar does the same thing). To make this look neat, preview the portion of the clip once again and delete the cuts between two clips with the same right-click.
Step 4: Understanding Transitions on Filmora
Transitions make your video more interactive and help you segregate the video from frame-to-frame with effects like dissolve, fade, flash, etc. there are numerous transition options available within the Filmora suit.
The best way to do this drag and drop the clips on the timeline is to trim parts of the clip to shorten it. Once you have all the clips in place, go to the “Transitions” options at the top toolbar to apply it on the end or start of each clip.
Step 5: Audio, Playback & Sound Edits
There are plenty of options that you can remove background noise, add voiceover, add music, and detach audio from video. Refer to the Audios section from your toolbar.
Step 6: Save to Drive/ Emport/ Publish
Once you are satisfied with your content, then go to Export. Choose the format of the video, MOV, MP4, MPG, etc. and whether you wish to publish directly or save to drive.
Tips to Make Your Cooking Videos Stand Out
- Lighting is your best friend. Invest in some quality spotlights or use the best of daylight.
- Mind your video duration. Short and Simple videos get the most views, but your content should not look incomplete. It is not a fact that long and elaborate videos do not get a place on the table; it is all about the relevance of your content. So don’t stop till you get enough.
- If you appear in the video, keep yourself always look good.
- Keep your video titles relevant and prominent, so that people looking for it can readily find it.
- Have a scrumptious custom thumbnail.
How to Promote Your Cooking Channel on YouTube
- Create an inventory before publishing videos. YouTube vlogging is valued for consistency. If you have a list of 10, 15, 20 videos, then you can have enough time in hand to film your next videos.
- Have a consistent style to create brand recognition. Do you think branding is not for Vlogs? Well, I suppose you might be wrong. Branding is for anyone who uses it.
- Share the link of your YouTube videos on other platforms like Twitter and Facebook.
- Encourage your viewers to comment on the video.
- Explore the different YouTube SEO strategies and use the accurate keywords in your video descriptions with hashtags.
With prior planning and practicing, you are bent on developing more confident moves and camera angles. Once you have that, follow this step by step guide to gain speed and prowess and also enjoy the whole adventure.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Maximize Views, Magnify Impact (YouTube Marketing Essentials)
5 Tips to Get More Views with YouTube Optimization [Free Checklist]
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
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Richard Bennett
Richard Bennett is a writer and a lover of all things video.
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- Title: "[New] Perfect Plating Guided Path to Home Cooking Videos"
- Author: Joseph
- Created at : 2024-05-31 13:47:18
- Updated at : 2024-06-01 13:47:18
- Link: https://youtube-stream.techidaily.com/new-perfect-plating-guided-path-to-home-cooking-videos/
- License: This work is licensed under CC BY-NC-SA 4.0.
