"[New] Per-View Payment Potential for Online Content Creators"

Per-View Payment Potential for Online Content Creators

How Much Money Do YouTubers Make Per View

Richard Bennett

Nov 01, 2022• Proven solutions

0

Can you make a living on YouTube? Everyone knows that big YouTubers get paid through the ads that play ahead of their videos. More and more YouTubers keep showing how much money they are making from YouTube via the lifestyles they lead. It begs the question - how much money do YouTubers make?

One of the main questions is “how many views do you need to start making money on YouTube?” The answer to this question is complicated. You need 4,000 hours of annual viewing time and 1,000 subscribers on your channel to sign up for monetization, but just being able to monetize your videos doesn’t mean you’re going to make money.

The reason is that YouTubers are not paid per view, they are paid per ad impression.

• Types of YouTube Ads - What is an Ad Impression?
• CPI Rates Explained
• How Much Do Big YouTubers Make?
• Why No Longer 10,000 Views?

Want a fast answer about how much money a YouTuber makes? Check out these calculators .

Types of YouTube Ads – What is an Ad Impression?

If you ask YouTubers about how much they make per thousand views, you’ll probably get a different answer depending on the person on who you ask. You may have already heard things like $5 per thousand views or $1,000 per 1 million views, but neither of these is for sure.

Google’s AdSense service, through which YouTubers make money, pays YouTubers for ad impressions. For most types of ads – including short pre-roll ads, the ads which appear at the bottoms of videos while they play, and the ads which appear as banners to the side of YouTube’s player – an ad impression means someone clicking on the ad and choosing to visit the advertiser’s site. One exception is skippable video ads, for which an impression is created when a viewer watches the ad for 30 seconds.

YouTubers do not make money on the views of their videos, because not all viewers click on ads. Many viewers bypass ads completely using ad-blockers. The amount of money YouTubers earn from a single ad impression is called their CPI or “cost per impression.”

CPI Rates Explained

YouTube advertising is currently managed inside the AdSense platform. In case you’re not familiar with AdSense, you can have 2 different kinds of ads - the cost per click (CPC) or the cost per view (CPV).

Cost Per Click ads

The advertiser pays based on how many clicks he was able to get with that particular ad. These kinds of ads usually appear on the right side of your YouTube channel or they can also appear at the bottom of the screen, during the video.

Cost Per View ads

the advertiser will pay based on the views he had of the ad and not based on the clicks he was able to generate. One of the things that many people aren’t aware of is the fact that the viewer needs to spend at least 30 seconds watching the ad or half the ad, whichever comes first. This means that a single viewer can continue clicking on the ad multiple times that the advertiser won’t be billed for all those clicks because he is only paying for views.

Never Click on the CPC ads of Your Own YouTube Videos

If any of your friends ever suggest that they are going to do so to help you out tell them not to. AdSense has a rate of ad-clicks that it considers normal and if you get significantly more clicks than that it will think you’re artificially pushing that number up by either clicking yourself or having someone do it for you. If this happens they will ban you from AdSense and, although there is an appeals process, it is unlikely you will ever get your account back and be able to monetize videos again.

How much you make from an ad on YouTube depends on your CPI, cost per impression. Simply put, this is the rate that YouTube will pay you for every 1,000 views or clicks of the ads that are attached to your videos. Even though it would be a lot simpler if YouTube had their current CPI rates available, they don’t. These rates vary depending on the ad, the types of videos you make, and how popular your channel is. It is actually against YouTube’s rules for YouTubers to share their personal CPI rates publicly.

Most people tend to assume that CPI rates are between $0.05 and $10. This huge difference is justified by YouTube by saying that they use a very complicated algorithm to determine your CPI rate. According to them, it includes evaluating factors like the ads, the type of audience who views your video, audience engagement, audience retention, and the price of the ads.

How Much Do Big YouTubers Make?

Many people are aspiring to make money as famous YouTubers, but it is not an easy task. You have a long way to go before you start making any money at all.

In general, it’s reasonable to expect to start earning some money when you get to 1 million subscribers. This is the point at which you can start treating YouTube as your job, but the truth is that you will still not be making amazing money. At 1 million subscribers you will only be starting to be seen as someone important in your industry. You won’t even necessarily be “YouTube famous” yet – there are a lot of channels with 1 million subs.

Even though most people think that YouTube channels with 1 million subscribers are already making a good amount of money and that they are already at the top, the truth is that they’ve just started climbing. They aren’t even near the top. Just to give you a better idea, there are more than 2,400 YouTube channels with more than 1 million subscribers.

According to Google, when an advertiser pays $100 to Google, Google pays $68 to the publisher (in this case, the publisher is a YouTube creator).

This graphic won’t apply to every situation because every situation is unique. It’s just an example using assumed numbers.

How much money for 1,000 YouTube views?

15% of 1,000 is 150

150x CPI ($0.18) = $27*

51% of $27 = $13

Using these rates, 1000 views are worth $13!

*CPI vary

Assuming that the average rate is about $0.18 per impression, you still need to factor in that most people don’t click on ads or watch skippable video ads for 30 seconds. Only about 15% of viewers tend to watch the complete ad (or, at least half of it). So, considering that you have 1,000 views on your video, only 150 viewers watched your complete ad. So, at $0.18 per view, Google will charge $27 to the advertiser and the YouTube channel will get 51% of that, meaning the creator will earn $13 per 1,000 views.

Want to know how much YouTube pays for 1 million views ?

It will take you a long time to start earning enough money to support yourself through AdSense. That’s why AdSense isn’t the primary way that huge YouTube stars make money. In addition to AdSense revenue you can (and should) also consider other opportunities such as product placement, endorsements, and brand sponsorships. Many YouTubers also make some money from selling their merchandise.

Some YouTubers earn millions of dollars every year. Although the exact numbers have never been disclosed, many different websites have made educated guesses.

Forbes publishes an annual list of the highest-paid YouTubers, which includes revenue from things like book deals and makeup lines. It is useful to look at this list gain have some perspective about how big YouTubers make their money, and how big they had to get to make it.

As of 2017, YouTube gamer Daniel Middleton (DanTDM) is the highest-paid YouTuber earning 16 million dollars. He is followed by gamer Evan Fong (Vanoss Gaming) with $15.5 million, Dude Perfect with $14 million, and Mark Fischbach (Markiplier) and Logan Paul with $12.5 million. However, as we already mentioned, even though a substantial part of the income of these YouTube stars comes from YouTube/AdSense, the bulk of it comes from things like merchandise and sponsorships.

Instead of relying on YouTube to pay them, YouTubers need to seek out other ways of leveraging the YouTube platform to earn money .

We all agree that being a YouTube star isn’t an easy path. However, if you honestly love what you do, then you will be willing to put effort into making great videos regularly. Part of that is also being willing to take the time to promote them and yourself, as well as putting time and effort into forging a good relationship with your audience.

Why No Longer 10,000 Views?

YouTube used to let anybody monetize their videos, but that has now changed. Then for a while, you’ll qualify for monetization after reaching 10,000-lifetime views on your channel. But as of 2018, the rules to YouTube monetization has gotten more challenging.

To monetize you must have:

- 4,000 of annual watch time

- 1,000 subscribers

The reason for this is that YouTube was having trouble with channels that were trying to monetize stolen or inappropriate content, besides, YouTubers are gaming the system by using automated programs to gain more views. By making creators get more watch time and subscribers before they apply for monetization, YouTube has been able to create a review process in which they can prove that the channel has a legitimate audience and stop content thieves and criminals from making money. Naturally, this new rule also makes it very difficult for new YouTubers to make money.

Are you finding it difficult to earn money on YouTube? Subscribe to the Filmora.io YouTube channel for more tips on channel monetization.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

Can you make a living on YouTube? Everyone knows that big YouTubers get paid through the ads that play ahead of their videos. More and more YouTubers keep showing how much money they are making from YouTube via the lifestyles they lead. It begs the question - how much money do YouTubers make?

One of the main questions is “how many views do you need to start making money on YouTube?” The answer to this question is complicated. You need 4,000 hours of annual viewing time and 1,000 subscribers on your channel to sign up for monetization, but just being able to monetize your videos doesn’t mean you’re going to make money.

The reason is that YouTubers are not paid per view, they are paid per ad impression.

• Types of YouTube Ads - What is an Ad Impression?
• CPI Rates Explained
• How Much Do Big YouTubers Make?
• Why No Longer 10,000 Views?

Want a fast answer about how much money a YouTuber makes? Check out these calculators .

Types of YouTube Ads – What is an Ad Impression?

If you ask YouTubers about how much they make per thousand views, you’ll probably get a different answer depending on the person on who you ask. You may have already heard things like $5 per thousand views or $1,000 per 1 million views, but neither of these is for sure.

Google’s AdSense service, through which YouTubers make money, pays YouTubers for ad impressions. For most types of ads – including short pre-roll ads, the ads which appear at the bottoms of videos while they play, and the ads which appear as banners to the side of YouTube’s player – an ad impression means someone clicking on the ad and choosing to visit the advertiser’s site. One exception is skippable video ads, for which an impression is created when a viewer watches the ad for 30 seconds.

YouTubers do not make money on the views of their videos, because not all viewers click on ads. Many viewers bypass ads completely using ad-blockers. The amount of money YouTubers earn from a single ad impression is called their CPI or “cost per impression.”

CPI Rates Explained

YouTube advertising is currently managed inside the AdSense platform. In case you’re not familiar with AdSense, you can have 2 different kinds of ads - the cost per click (CPC) or the cost per view (CPV).

Cost Per Click ads

The advertiser pays based on how many clicks he was able to get with that particular ad. These kinds of ads usually appear on the right side of your YouTube channel or they can also appear at the bottom of the screen, during the video.

Cost Per View ads

the advertiser will pay based on the views he had of the ad and not based on the clicks he was able to generate. One of the things that many people aren’t aware of is the fact that the viewer needs to spend at least 30 seconds watching the ad or half the ad, whichever comes first. This means that a single viewer can continue clicking on the ad multiple times that the advertiser won’t be billed for all those clicks because he is only paying for views.

Never Click on the CPC ads of Your Own YouTube Videos

If any of your friends ever suggest that they are going to do so to help you out tell them not to. AdSense has a rate of ad-clicks that it considers normal and if you get significantly more clicks than that it will think you’re artificially pushing that number up by either clicking yourself or having someone do it for you. If this happens they will ban you from AdSense and, although there is an appeals process, it is unlikely you will ever get your account back and be able to monetize videos again.

How much you make from an ad on YouTube depends on your CPI, cost per impression. Simply put, this is the rate that YouTube will pay you for every 1,000 views or clicks of the ads that are attached to your videos. Even though it would be a lot simpler if YouTube had their current CPI rates available, they don’t. These rates vary depending on the ad, the types of videos you make, and how popular your channel is. It is actually against YouTube’s rules for YouTubers to share their personal CPI rates publicly.

Most people tend to assume that CPI rates are between $0.05 and $10. This huge difference is justified by YouTube by saying that they use a very complicated algorithm to determine your CPI rate. According to them, it includes evaluating factors like the ads, the type of audience who views your video, audience engagement, audience retention, and the price of the ads.

How Much Do Big YouTubers Make?

Many people are aspiring to make money as famous YouTubers, but it is not an easy task. You have a long way to go before you start making any money at all.

In general, it’s reasonable to expect to start earning some money when you get to 1 million subscribers. This is the point at which you can start treating YouTube as your job, but the truth is that you will still not be making amazing money. At 1 million subscribers you will only be starting to be seen as someone important in your industry. You won’t even necessarily be “YouTube famous” yet – there are a lot of channels with 1 million subs.

Even though most people think that YouTube channels with 1 million subscribers are already making a good amount of money and that they are already at the top, the truth is that they’ve just started climbing. They aren’t even near the top. Just to give you a better idea, there are more than 2,400 YouTube channels with more than 1 million subscribers.

According to Google, when an advertiser pays $100 to Google, Google pays $68 to the publisher (in this case, the publisher is a YouTube creator).

This graphic won’t apply to every situation because every situation is unique. It’s just an example using assumed numbers.

How much money for 1,000 YouTube views?

15% of 1,000 is 150

150x CPI ($0.18) = $27*

51% of $27 = $13

Using these rates, 1000 views are worth $13!

*CPI vary

Assuming that the average rate is about $0.18 per impression, you still need to factor in that most people don’t click on ads or watch skippable video ads for 30 seconds. Only about 15% of viewers tend to watch the complete ad (or, at least half of it). So, considering that you have 1,000 views on your video, only 150 viewers watched your complete ad. So, at $0.18 per view, Google will charge $27 to the advertiser and the YouTube channel will get 51% of that, meaning the creator will earn $13 per 1,000 views.

Want to know how much YouTube pays for 1 million views ?

It will take you a long time to start earning enough money to support yourself through AdSense. That’s why AdSense isn’t the primary way that huge YouTube stars make money. In addition to AdSense revenue you can (and should) also consider other opportunities such as product placement, endorsements, and brand sponsorships. Many YouTubers also make some money from selling their merchandise.

Some YouTubers earn millions of dollars every year. Although the exact numbers have never been disclosed, many different websites have made educated guesses.

Forbes publishes an annual list of the highest-paid YouTubers, which includes revenue from things like book deals and makeup lines. It is useful to look at this list gain have some perspective about how big YouTubers make their money, and how big they had to get to make it.

As of 2017, YouTube gamer Daniel Middleton (DanTDM) is the highest-paid YouTuber earning 16 million dollars. He is followed by gamer Evan Fong (Vanoss Gaming) with $15.5 million, Dude Perfect with $14 million, and Mark Fischbach (Markiplier) and Logan Paul with $12.5 million. However, as we already mentioned, even though a substantial part of the income of these YouTube stars comes from YouTube/AdSense, the bulk of it comes from things like merchandise and sponsorships.

Instead of relying on YouTube to pay them, YouTubers need to seek out other ways of leveraging the YouTube platform to earn money .

We all agree that being a YouTube star isn’t an easy path. However, if you honestly love what you do, then you will be willing to put effort into making great videos regularly. Part of that is also being willing to take the time to promote them and yourself, as well as putting time and effort into forging a good relationship with your audience.

Why No Longer 10,000 Views?

YouTube used to let anybody monetize their videos, but that has now changed. Then for a while, you’ll qualify for monetization after reaching 10,000-lifetime views on your channel. But as of 2018, the rules to YouTube monetization has gotten more challenging.

To monetize you must have:

- 4,000 of annual watch time

- 1,000 subscribers

The reason for this is that YouTube was having trouble with channels that were trying to monetize stolen or inappropriate content, besides, YouTubers are gaming the system by using automated programs to gain more views. By making creators get more watch time and subscribers before they apply for monetization, YouTube has been able to create a review process in which they can prove that the channel has a legitimate audience and stop content thieves and criminals from making money. Naturally, this new rule also makes it very difficult for new YouTubers to make money.

Are you finding it difficult to earn money on YouTube? Subscribe to the Filmora.io YouTube channel for more tips on channel monetization.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

Can you make a living on YouTube? Everyone knows that big YouTubers get paid through the ads that play ahead of their videos. More and more YouTubers keep showing how much money they are making from YouTube via the lifestyles they lead. It begs the question - how much money do YouTubers make?

One of the main questions is “how many views do you need to start making money on YouTube?” The answer to this question is complicated. You need 4,000 hours of annual viewing time and 1,000 subscribers on your channel to sign up for monetization, but just being able to monetize your videos doesn’t mean you’re going to make money.

The reason is that YouTubers are not paid per view, they are paid per ad impression.

• Types of YouTube Ads - What is an Ad Impression?
• CPI Rates Explained
• How Much Do Big YouTubers Make?
• Why No Longer 10,000 Views?

Want a fast answer about how much money a YouTuber makes? Check out these calculators .

Types of YouTube Ads – What is an Ad Impression?

If you ask YouTubers about how much they make per thousand views, you’ll probably get a different answer depending on the person on who you ask. You may have already heard things like $5 per thousand views or $1,000 per 1 million views, but neither of these is for sure.

Google’s AdSense service, through which YouTubers make money, pays YouTubers for ad impressions. For most types of ads – including short pre-roll ads, the ads which appear at the bottoms of videos while they play, and the ads which appear as banners to the side of YouTube’s player – an ad impression means someone clicking on the ad and choosing to visit the advertiser’s site. One exception is skippable video ads, for which an impression is created when a viewer watches the ad for 30 seconds.

YouTubers do not make money on the views of their videos, because not all viewers click on ads. Many viewers bypass ads completely using ad-blockers. The amount of money YouTubers earn from a single ad impression is called their CPI or “cost per impression.”

CPI Rates Explained

YouTube advertising is currently managed inside the AdSense platform. In case you’re not familiar with AdSense, you can have 2 different kinds of ads - the cost per click (CPC) or the cost per view (CPV).

Cost Per Click ads

The advertiser pays based on how many clicks he was able to get with that particular ad. These kinds of ads usually appear on the right side of your YouTube channel or they can also appear at the bottom of the screen, during the video.

Cost Per View ads

the advertiser will pay based on the views he had of the ad and not based on the clicks he was able to generate. One of the things that many people aren’t aware of is the fact that the viewer needs to spend at least 30 seconds watching the ad or half the ad, whichever comes first. This means that a single viewer can continue clicking on the ad multiple times that the advertiser won’t be billed for all those clicks because he is only paying for views.

Never Click on the CPC ads of Your Own YouTube Videos

If any of your friends ever suggest that they are going to do so to help you out tell them not to. AdSense has a rate of ad-clicks that it considers normal and if you get significantly more clicks than that it will think you’re artificially pushing that number up by either clicking yourself or having someone do it for you. If this happens they will ban you from AdSense and, although there is an appeals process, it is unlikely you will ever get your account back and be able to monetize videos again.

How much you make from an ad on YouTube depends on your CPI, cost per impression. Simply put, this is the rate that YouTube will pay you for every 1,000 views or clicks of the ads that are attached to your videos. Even though it would be a lot simpler if YouTube had their current CPI rates available, they don’t. These rates vary depending on the ad, the types of videos you make, and how popular your channel is. It is actually against YouTube’s rules for YouTubers to share their personal CPI rates publicly.

Most people tend to assume that CPI rates are between $0.05 and $10. This huge difference is justified by YouTube by saying that they use a very complicated algorithm to determine your CPI rate. According to them, it includes evaluating factors like the ads, the type of audience who views your video, audience engagement, audience retention, and the price of the ads.

How Much Do Big YouTubers Make?

Many people are aspiring to make money as famous YouTubers, but it is not an easy task. You have a long way to go before you start making any money at all.

In general, it’s reasonable to expect to start earning some money when you get to 1 million subscribers. This is the point at which you can start treating YouTube as your job, but the truth is that you will still not be making amazing money. At 1 million subscribers you will only be starting to be seen as someone important in your industry. You won’t even necessarily be “YouTube famous” yet – there are a lot of channels with 1 million subs.

Even though most people think that YouTube channels with 1 million subscribers are already making a good amount of money and that they are already at the top, the truth is that they’ve just started climbing. They aren’t even near the top. Just to give you a better idea, there are more than 2,400 YouTube channels with more than 1 million subscribers.

According to Google, when an advertiser pays $100 to Google, Google pays $68 to the publisher (in this case, the publisher is a YouTube creator).

This graphic won’t apply to every situation because every situation is unique. It’s just an example using assumed numbers.

How much money for 1,000 YouTube views?

15% of 1,000 is 150

150x CPI ($0.18) = $27*

51% of $27 = $13

Using these rates, 1000 views are worth $13!

*CPI vary

Assuming that the average rate is about $0.18 per impression, you still need to factor in that most people don’t click on ads or watch skippable video ads for 30 seconds. Only about 15% of viewers tend to watch the complete ad (or, at least half of it). So, considering that you have 1,000 views on your video, only 150 viewers watched your complete ad. So, at $0.18 per view, Google will charge $27 to the advertiser and the YouTube channel will get 51% of that, meaning the creator will earn $13 per 1,000 views.

Want to know how much YouTube pays for 1 million views ?

It will take you a long time to start earning enough money to support yourself through AdSense. That’s why AdSense isn’t the primary way that huge YouTube stars make money. In addition to AdSense revenue you can (and should) also consider other opportunities such as product placement, endorsements, and brand sponsorships. Many YouTubers also make some money from selling their merchandise.

Some YouTubers earn millions of dollars every year. Although the exact numbers have never been disclosed, many different websites have made educated guesses.

Forbes publishes an annual list of the highest-paid YouTubers, which includes revenue from things like book deals and makeup lines. It is useful to look at this list gain have some perspective about how big YouTubers make their money, and how big they had to get to make it.

As of 2017, YouTube gamer Daniel Middleton (DanTDM) is the highest-paid YouTuber earning 16 million dollars. He is followed by gamer Evan Fong (Vanoss Gaming) with $15.5 million, Dude Perfect with $14 million, and Mark Fischbach (Markiplier) and Logan Paul with $12.5 million. However, as we already mentioned, even though a substantial part of the income of these YouTube stars comes from YouTube/AdSense, the bulk of it comes from things like merchandise and sponsorships.

Instead of relying on YouTube to pay them, YouTubers need to seek out other ways of leveraging the YouTube platform to earn money .

We all agree that being a YouTube star isn’t an easy path. However, if you honestly love what you do, then you will be willing to put effort into making great videos regularly. Part of that is also being willing to take the time to promote them and yourself, as well as putting time and effort into forging a good relationship with your audience.

Why No Longer 10,000 Views?

YouTube used to let anybody monetize their videos, but that has now changed. Then for a while, you’ll qualify for monetization after reaching 10,000-lifetime views on your channel. But as of 2018, the rules to YouTube monetization has gotten more challenging.

To monetize you must have:

- 4,000 of annual watch time

- 1,000 subscribers

The reason for this is that YouTube was having trouble with channels that were trying to monetize stolen or inappropriate content, besides, YouTubers are gaming the system by using automated programs to gain more views. By making creators get more watch time and subscribers before they apply for monetization, YouTube has been able to create a review process in which they can prove that the channel has a legitimate audience and stop content thieves and criminals from making money. Naturally, this new rule also makes it very difficult for new YouTubers to make money.

Are you finding it difficult to earn money on YouTube? Subscribe to the Filmora.io YouTube channel for more tips on channel monetization.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

Can you make a living on YouTube? Everyone knows that big YouTubers get paid through the ads that play ahead of their videos. More and more YouTubers keep showing how much money they are making from YouTube via the lifestyles they lead. It begs the question - how much money do YouTubers make?

One of the main questions is “how many views do you need to start making money on YouTube?” The answer to this question is complicated. You need 4,000 hours of annual viewing time and 1,000 subscribers on your channel to sign up for monetization, but just being able to monetize your videos doesn’t mean you’re going to make money.

The reason is that YouTubers are not paid per view, they are paid per ad impression.

• Types of YouTube Ads - What is an Ad Impression?
• CPI Rates Explained
• How Much Do Big YouTubers Make?
• Why No Longer 10,000 Views?

Want a fast answer about how much money a YouTuber makes? Check out these calculators .

Types of YouTube Ads – What is an Ad Impression?

If you ask YouTubers about how much they make per thousand views, you’ll probably get a different answer depending on the person on who you ask. You may have already heard things like $5 per thousand views or $1,000 per 1 million views, but neither of these is for sure.

Google’s AdSense service, through which YouTubers make money, pays YouTubers for ad impressions. For most types of ads – including short pre-roll ads, the ads which appear at the bottoms of videos while they play, and the ads which appear as banners to the side of YouTube’s player – an ad impression means someone clicking on the ad and choosing to visit the advertiser’s site. One exception is skippable video ads, for which an impression is created when a viewer watches the ad for 30 seconds.

YouTubers do not make money on the views of their videos, because not all viewers click on ads. Many viewers bypass ads completely using ad-blockers. The amount of money YouTubers earn from a single ad impression is called their CPI or “cost per impression.”

CPI Rates Explained

YouTube advertising is currently managed inside the AdSense platform. In case you’re not familiar with AdSense, you can have 2 different kinds of ads - the cost per click (CPC) or the cost per view (CPV).

Cost Per Click ads

The advertiser pays based on how many clicks he was able to get with that particular ad. These kinds of ads usually appear on the right side of your YouTube channel or they can also appear at the bottom of the screen, during the video.

Cost Per View ads

the advertiser will pay based on the views he had of the ad and not based on the clicks he was able to generate. One of the things that many people aren’t aware of is the fact that the viewer needs to spend at least 30 seconds watching the ad or half the ad, whichever comes first. This means that a single viewer can continue clicking on the ad multiple times that the advertiser won’t be billed for all those clicks because he is only paying for views.

Never Click on the CPC ads of Your Own YouTube Videos

If any of your friends ever suggest that they are going to do so to help you out tell them not to. AdSense has a rate of ad-clicks that it considers normal and if you get significantly more clicks than that it will think you’re artificially pushing that number up by either clicking yourself or having someone do it for you. If this happens they will ban you from AdSense and, although there is an appeals process, it is unlikely you will ever get your account back and be able to monetize videos again.

How much you make from an ad on YouTube depends on your CPI, cost per impression. Simply put, this is the rate that YouTube will pay you for every 1,000 views or clicks of the ads that are attached to your videos. Even though it would be a lot simpler if YouTube had their current CPI rates available, they don’t. These rates vary depending on the ad, the types of videos you make, and how popular your channel is. It is actually against YouTube’s rules for YouTubers to share their personal CPI rates publicly.

Most people tend to assume that CPI rates are between $0.05 and $10. This huge difference is justified by YouTube by saying that they use a very complicated algorithm to determine your CPI rate. According to them, it includes evaluating factors like the ads, the type of audience who views your video, audience engagement, audience retention, and the price of the ads.

How Much Do Big YouTubers Make?

Many people are aspiring to make money as famous YouTubers, but it is not an easy task. You have a long way to go before you start making any money at all.

In general, it’s reasonable to expect to start earning some money when you get to 1 million subscribers. This is the point at which you can start treating YouTube as your job, but the truth is that you will still not be making amazing money. At 1 million subscribers you will only be starting to be seen as someone important in your industry. You won’t even necessarily be “YouTube famous” yet – there are a lot of channels with 1 million subs.

Even though most people think that YouTube channels with 1 million subscribers are already making a good amount of money and that they are already at the top, the truth is that they’ve just started climbing. They aren’t even near the top. Just to give you a better idea, there are more than 2,400 YouTube channels with more than 1 million subscribers.

According to Google, when an advertiser pays $100 to Google, Google pays $68 to the publisher (in this case, the publisher is a YouTube creator).

This graphic won’t apply to every situation because every situation is unique. It’s just an example using assumed numbers.

How much money for 1,000 YouTube views?

15% of 1,000 is 150

150x CPI ($0.18) = $27*

51% of $27 = $13

Using these rates, 1000 views are worth $13!

*CPI vary

Assuming that the average rate is about $0.18 per impression, you still need to factor in that most people don’t click on ads or watch skippable video ads for 30 seconds. Only about 15% of viewers tend to watch the complete ad (or, at least half of it). So, considering that you have 1,000 views on your video, only 150 viewers watched your complete ad. So, at $0.18 per view, Google will charge $27 to the advertiser and the YouTube channel will get 51% of that, meaning the creator will earn $13 per 1,000 views.

Want to know how much YouTube pays for 1 million views ?

It will take you a long time to start earning enough money to support yourself through AdSense. That’s why AdSense isn’t the primary way that huge YouTube stars make money. In addition to AdSense revenue you can (and should) also consider other opportunities such as product placement, endorsements, and brand sponsorships. Many YouTubers also make some money from selling their merchandise.

Some YouTubers earn millions of dollars every year. Although the exact numbers have never been disclosed, many different websites have made educated guesses.

Forbes publishes an annual list of the highest-paid YouTubers, which includes revenue from things like book deals and makeup lines. It is useful to look at this list gain have some perspective about how big YouTubers make their money, and how big they had to get to make it.

As of 2017, YouTube gamer Daniel Middleton (DanTDM) is the highest-paid YouTuber earning 16 million dollars. He is followed by gamer Evan Fong (Vanoss Gaming) with $15.5 million, Dude Perfect with $14 million, and Mark Fischbach (Markiplier) and Logan Paul with $12.5 million. However, as we already mentioned, even though a substantial part of the income of these YouTube stars comes from YouTube/AdSense, the bulk of it comes from things like merchandise and sponsorships.

Instead of relying on YouTube to pay them, YouTubers need to seek out other ways of leveraging the YouTube platform to earn money .

We all agree that being a YouTube star isn’t an easy path. However, if you honestly love what you do, then you will be willing to put effort into making great videos regularly. Part of that is also being willing to take the time to promote them and yourself, as well as putting time and effort into forging a good relationship with your audience.

Why No Longer 10,000 Views?

YouTube used to let anybody monetize their videos, but that has now changed. Then for a while, you’ll qualify for monetization after reaching 10,000-lifetime views on your channel. But as of 2018, the rules to YouTube monetization has gotten more challenging.

To monetize you must have:

- 4,000 of annual watch time

- 1,000 subscribers

The reason for this is that YouTube was having trouble with channels that were trying to monetize stolen or inappropriate content, besides, YouTubers are gaming the system by using automated programs to gain more views. By making creators get more watch time and subscribers before they apply for monetization, YouTube has been able to create a review process in which they can prove that the channel has a legitimate audience and stop content thieves and criminals from making money. Naturally, this new rule also makes it very difficult for new YouTubers to make money.

Are you finding it difficult to earn money on YouTube? Subscribe to the Filmora.io YouTube channel for more tips on channel monetization.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Influencer Tip: Crafting Irresistible Templated Content in YouTube Descriptions

Titles and thumbnails sometimes aren’t enough. Viewers need to know more about the video before they watch it. What do they do to get that information? They look at the video description. So don’t ignore that. But what if you are not confident with your writing skills? What should you do? It’s actually an easy problem to solve. You can use YouTube description templates!

Description templates will let you write descriptions very easily. All you have to do is replace the words to fit your video, and you are done! Learn more about them below.

Overview of YouTube Description

What are YouTube descriptions? There are two types: video description and channel description.

YouTube Video Description

The video description is the text below each video. Adding descriptions to your videos is not required. However, if you want success on YouTube, we highly recommend paying attention to video descriptions. It will give viewers more context about the video and will convince them to watch it.

YouTube Channel Description

This is the text on your About page. It explains to your visitors what your channel is all about. What can they expect from you? You should put this information in your channel description. It’s how you can get discovered by people looking for content exactly like what you offer. Basically, your channel description is like an ad. It tells other users why they should subscribe to your channel.

Tips for Creating an Amazing YouTube Description

YouTube is not only telling people that they should watch your content. It also tells YouTube to recommend the video to users searching for something to watch. YouTube crawls the description to rank your videos in search results. That said, you must do it right. Here are some tips you should keep in mind.

1. Include the most important keywords in your video description.
2. Inform viewers what to expect from the video. What is it about? Is it a travel blog, food review, or what?
3. Add relevant hashtags to your video description.
4. Add links (relevant resources, your socials, timestamps, links to your other videos, etc.)
5. Ensure the hook is attention-grabbing. Otherwise, people would ignore it and your video altogether.
6. Add a call-to-action to remind your viewers to like and subscribe.
7. Note that only the first 200 characters will appear on the screen. Users need to click the “Show More” button to view the rest. So put what’s most important in the first 200 characters.

Benefits of Using a YouTube Description Templates

If you have a business or something on the internet that needs promotion, you think of SEO (Search Engine Optimization.) It makes the material appear more often and higher on searches.

When thinking about SEO, people think of Google. And rightly so. It is the largest search engine in the world. But SEO is also important on YouTube - the world’s second-largest search engine. The thing is that SEO for videos on YouTube is different from SEO for Google or other engines.

YouTube descriptions play a huge part in SEO. And description templates make writing appealing descriptions easier for content creators like you.

5 Best YouTube Video Description Template

Now, you are well aware of the importance of YouTube descriptions. That may have made you feel more pressured to write fantastic ones. Here are 5 YouTube description templates you can use so it would not be much of a problem.

1. YouTube Video Description About New Products

The [latest version of your product] is HERE! Download and Try [latest version of your product] now: [Download link]

Let’s embrace more features with [latest version of your product]!

If you’re new here, don’t forget to hit that subscribe button and the bell to stay updated on our next video release!

Join our Online Community!

FOLLOW us on Instagram: https://www.instagram.com/\[accountname\ ]

FOLLOW us on Twitter: https://twitter.com/\[accountname\ ]

FOLLOW us on Facebook: https://www.facebook.com/\[accountname\ ]

Do you have a business that sells products? You can use this template for your new product launches.

2. YouTube Video Description for Educational Videos

Hello! Today we will be discussing [topic.] We are joined by [guest, their title], and he’ll take you through [topic.]

It’s important that you learn this because [emphasize the importance of being well informed about the topic.]

If you’re unfamiliar with it, use this video as a guide. It will give you the information you need, like the how-tos, dos and don’ts, and the ins and outs.

Don’t forget to subscribe and activate the notification bell to learn more about interesting stuff.

Here’s what we’ll cover in this video:

[Timestamps]

Use this template when making an informative video. It could be how-tos, tutorials, or other educational stuff.

3. YouTube Video Description for Funneling Viewers Into Your Website

This video will show you a preview of [topic.] If you’re interested to learn more about this and what we do, please visit us at [website link.] You can also reach out to us at [contact information.]

Please note that this is not the whole description. Rather, it is only the first 200 characters of it. As you can see, it’s a CTA. It’s wise to put it there because that part is what people would see the most. They’d have to click the “See More” button to read the rest of the description. And not everyone will click that.

Tip: Use URL shorteners if your website URL is too long. Remember that you only have 200 characters to use. So every character you can remove counts.

4. YouTube Video Descriptions for How-To Videos With Products

Hello! Today I’m going to teach you how to [topic.] I regularly post things like this. So please subscribe and turn on your notifications to know when I post new content.

[Give more information about the topic.]

List of products used/mentioned in the video.

[List the products and include links.]

ONLINE SHOP: [Your online shop link]

Follow us on our other social media channels!

Facebook: [Your Facebook page link]

Twitter: [Your Twitter account link]

Instagram: [Your Instagram account link]

Use this template for how-to videos wherein you use or mention your products. For example, the makeup products you used in a makeup tutorial video.

5. YouTube Video Description for Travel Vlogs

Join me as I explore [location], a [more information about the location.] To know more about this place, you can visit: [website for the location.]

If you want to tour other places before going there, consider subscribing. I post travel videos every week!

You can also connect with me on other social media platforms:

[Plus your other socials.]

See you on my next vlog!

Use this template for videos where you travel to different places.

5 Best YouTube Channel Description Template

People who found your video interesting will likely visit your channel. Having a fantastic YouTube Channel description will help encourage them to subscribe. You can edit these channel description templates to make one.

1. YouTube Channel Description Template for Business Accounts

Suppose you are using YouTube for marketing purposes. You can use this template to make your channel description.

[Channel name] provides [your services].

Subscribe and join us for videos every week and meet those passionate who like [your product].

Download [your product] Now: [Download link]

2. YouTube Channel Description Template for Travel Vloggers

Is your content about traveling around places? If so, you can use this template.

Welcome to the [Channel Name] YouTube Channel!

I’m a hodophile. I love traveling worldwide, exploring places I’ve never been to, trying local food, and meeting new people.

Come join me on my adventures, and together, let’s discover the wonders of the world! Subscribe now, and don’t forget to turn on the notification bell.

You can also find me on Instagram to see pictures of the places I visit: [your Instagram link.]

3. YouTube Channel Description Template for Gaming Channels

Gaming is a popular category on YouTube. If that’s what your channel is for, you can try this template.

What’s up! This channel, [Channel Name], is dedicated to gaming, our favorite hobby. I will be uploading gameplay videos of [list the games you play.]

Subscribe, and let’s level up together!

You can also find me at:

[Insert your other socials]

4_._ YouTube Channel Description Templates for Beauty/Fashion Vloggers

If your videos are makeup tutorials, fashion vlogs, and GRWM videos, you can use this template to write your channel description.

Hi! I’m [Your Name] of the [Your channel name] YouTube Channel.

I help women look their best by suggesting what dresses and clothes to buy and sharing helpful fashion tips. Also, I post easy-to-follow makeup tutorials for different looks.

My style philosophy is [explain how you determine what looks good and what does not.]

If you are interested in learning some outfit ideas, hit the Subscribe button. Also, turn on your notification, so you don’t miss a video!

5. YouTube Channel Description Template for Couples

Some couples enjoy sharing their daily lives with their followers through vlogs. Are you among them? You can use this template if that is the case.

Welcome to our YouTube channel. We are two people in love who also love sharing our stories with others. And in this day and age, what’s a better way to do that than by making vlogs?

Hopefully, we can share the love through our videos and that you enjoy watching them as much as we enjoyed making them and our moments together.

We’ll react to shows and other videos, take you with us on our dates, and maybe prank each other. If you’re interested in this kind of stuff, hit the Subscribe button and the notification bell!

[Insert your socials.]

[Bonus] Create Awesome YouTube Videos With Filmora Video Editor

Of course, good video and channel descriptions are useless if your videos aren’t that good. Thus, we recommend using a powerful video editor to ensure your videos are high-quality. One of your best options is Wondershare Filmora .

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Wondershare Filmora is a budget-friendly, beginner-friendly, feature-rich video editor. It also gets regular updates. The latest one introduced fantastic features like enhanced keyframes, draw masks, switchable workspace layouts, and more AI tools. With these tools in your hands, you can transform your YouTube videos into masterpieces.

Conclusion

YouTube descriptions are crucial to the success of your YouTube channel. If you can’t write a good one by yourself, don’t worry. You can use YouTube description templates to make it easier.

With well-written descriptions and high-quality videos, your success on YouTube is guaranteed. And to ensure your videos are great, you should use a reliable video editor like Wondersahre Filmora. Its wide selection of features will help you express your creativity the best that you can.

Free Download For macOS 10.14 or later

Wondershare Filmora is a budget-friendly, beginner-friendly, feature-rich video editor. It also gets regular updates. The latest one introduced fantastic features like enhanced keyframes, draw masks, switchable workspace layouts, and more AI tools. With these tools in your hands, you can transform your YouTube videos into masterpieces.

Conclusion

YouTube descriptions are crucial to the success of your YouTube channel. If you can’t write a good one by yourself, don’t worry. You can use YouTube description templates to make it easier.

With well-written descriptions and high-quality videos, your success on YouTube is guaranteed. And to ensure your videos are great, you should use a reliable video editor like Wondersahre Filmora. Its wide selection of features will help you express your creativity the best that you can.