"[New] Maximize Visual Impact on YouTube Adding Watermarks & Logo to Media Content"
Maximize Visual Impact on YouTube: Adding Watermarks & Logo to Media Content
How to Add Logo or Watermark to YouTube Video
Richard Bennett
Mar 27, 2024• Proven solutions
A watermark is a still image that is usually plugged in the videos, for the purpose of claiming copyrights or publicity purpose. YouTube generally carries a “branding” option where you can brand your video with your channel. This doesn’t provide a stable watermark. Therefore, when someone downloads that video using a second party (YouTube downloader) it gets removed. For this purpose the legal author will have to put a Channel watemark on their YouTube videos. In this guide, we will show you how to add watermark to your YouTube videos, existing or new.
You May Also Like:
Best Watermark Apps for iPhone - How to Watermark Photos on iPhone >>
Wondershare AniEraser Seamless, Effortless, Intuitive.
AniEraser makes it easy to perfect any photo or video; no matter the device or platform - experience a smooth, effortless transformation of your image and maximize its potential with just one click.
Make your moment perfect.
Free Download Free Download Edit online
How to Add a Watermark to Your YouTube Videos
- Part 1: How to add logo or watermark to in existing YouTube videos
- Part 2: Add logos or watermarks to your videos before uploading
Part 1: How to add logo or watermark to in existing YouTube videos
To add a watermark to your previously uploaded videos you will need to have created and saved your watermark outside of your video editing program.
- Sign in to your YouTube account. Click on the thumbnail image of your account at the top right corner. This will give you a drop down menu. Then Click on the small gear (indicating settings)
- This will lead you to setting center. Click on “view additional features”
- To the left of the window, Click the third option of “branding”
- Click on “add watermark”. Then you can choose an image from your computer. After your image is uploaded, click save.
Notes
YouTube watermark size: Your watermark should be transparent, square, and larger than 50x50 pixels, which is the size it will be shrunk down to when it appears in the corner of your videos.
YouTube watermark starting time: you will have the option of choosing a start time for your watermark, making it appear only at the end of your video, or having it there for the entire length of your video. Once that is done click ‘Update’ and your watermark will be applied to your videos.
YouTube watermark color: Youtube suggests that your watermark have only one color. The point is that you should not use anything flashy that will take attention away from your video, so having two or three colors is not necessarily wrong if your design is subtle.
Here is a tutorial video for how to add watermark to Your YouTube videos:
Part 2: Add logos or watermarks to your videos before uploading
1. Wondershare Filmora
Wondershare Filmora which is one of the ideal video editing tools especially when it comes to watermarking your videos . It helps you in adding static and video watermarks over the video. The basic theme of the video watermarking is the concept of picture-in-picture .
The following steps have to be taken to add a watermark:
- Add the video and watermarking data by drag dropping it into the workspace
- Drag the required video on the timeline and the watermark on it as well
- Adjust the watermark and add pre-made special effects to it
- Mask the watermark in the shape you like
- Save the video
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
2. Windows movie maker
Windows movie maker is free default windows software that can easily add watermark to your videos to secure your copyrights. It can cater two types of watermarks; images and text. For images, it just supports PNG and GIF format files and generally doesn’t support transparency. Moreover, an external file, Windows Logo Locator is needed for placing the logo at different positions.
How to add watermark to video with Windows Movie Maker
Adding Text watermark:
- Open windows movie maker
- Click on ‘videos’ under the title of import.
- Import your video to the timeline.
- Right beneath imports under the category of edit you will find ‘titles and credits’. Click.
- Enter the text for watermark.
- Choose the title positioning, font and transparency.
- Add title. You will find it along the length of timeline. You may drag to expand it, for viewing it during the entire videos length. Select file and click publish video.
Adding image watermark:
The image should be in .PNG or .GIF format.
- Save the image in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
- Download a logo Locator as per your installed windows from FX archives.
- Select the location of the logo in your video where you want it to appear.
- Choose the screen size and the logo size
- Type the name of the file of the logo you had already saved with the extension. For e.g. logo.png
- Copy the text that appears underneath and paste it on the notepad and save the typed file in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
- Open windows movie maker again.
- Choose title and credits underneath the edit category.
- Press space bar once and then click ‘change the title animation’.
- You will see your image there. Click on ad title and press Ctrl+p to publish.
Part 3: How to Create a Transparent logo for Youtube Channel
Do you want to make a transparent image as logo for your YouTube? If you want to brand your YouTube channel, we believe it is a must to add transparent logo for YouTube branding. Actually, you can do this in Filmora just with a green screen image. Check the steps below to know the secret.
Step 1: Import video and image to Filmora
Open Filmora. Choose Create New Project. Click import media files here in Media library. Select your video and a green screen image. In fact, a green screen video is also accessable, but usually brand logo is image. Now drag them onto timeline.
Step 2: Import video and image to Filmora
Right click on the image clip in the timeline. Choose Green Screen. You will see the image is transparent in the preview window. Now, you need to adjust some details. You can adjust edge thickness and edge feather to better edge. If the green screen background is not totally removed, drag tolerance to adjust it.
Step 3: Scale the logo
You can clip the image clip first and go to preview window to scale it down or up by dragging the green dot. You can put the YouTube logo at corner.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
A watermark is a still image that is usually plugged in the videos, for the purpose of claiming copyrights or publicity purpose. YouTube generally carries a “branding” option where you can brand your video with your channel. This doesn’t provide a stable watermark. Therefore, when someone downloads that video using a second party (YouTube downloader) it gets removed. For this purpose the legal author will have to put a Channel watemark on their YouTube videos. In this guide, we will show you how to add watermark to your YouTube videos, existing or new.
You May Also Like:
Best Watermark Apps for iPhone - How to Watermark Photos on iPhone >>
Wondershare AniEraser Seamless, Effortless, Intuitive.
AniEraser makes it easy to perfect any photo or video; no matter the device or platform - experience a smooth, effortless transformation of your image and maximize its potential with just one click.
Make your moment perfect.
Free Download Free Download Edit online
How to Add a Watermark to Your YouTube Videos
- Part 1: How to add logo or watermark to in existing YouTube videos
- Part 2: Add logos or watermarks to your videos before uploading
Part 1: How to add logo or watermark to in existing YouTube videos
To add a watermark to your previously uploaded videos you will need to have created and saved your watermark outside of your video editing program.
- Sign in to your YouTube account. Click on the thumbnail image of your account at the top right corner. This will give you a drop down menu. Then Click on the small gear (indicating settings)
- This will lead you to setting center. Click on “view additional features”
- To the left of the window, Click the third option of “branding”
- Click on “add watermark”. Then you can choose an image from your computer. After your image is uploaded, click save.
Notes
YouTube watermark size: Your watermark should be transparent, square, and larger than 50x50 pixels, which is the size it will be shrunk down to when it appears in the corner of your videos.
YouTube watermark starting time: you will have the option of choosing a start time for your watermark, making it appear only at the end of your video, or having it there for the entire length of your video. Once that is done click ‘Update’ and your watermark will be applied to your videos.
YouTube watermark color: Youtube suggests that your watermark have only one color. The point is that you should not use anything flashy that will take attention away from your video, so having two or three colors is not necessarily wrong if your design is subtle.
Here is a tutorial video for how to add watermark to Your YouTube videos:
Part 2: Add logos or watermarks to your videos before uploading
1. Wondershare Filmora
Wondershare Filmora which is one of the ideal video editing tools especially when it comes to watermarking your videos . It helps you in adding static and video watermarks over the video. The basic theme of the video watermarking is the concept of picture-in-picture .
The following steps have to be taken to add a watermark:
- Add the video and watermarking data by drag dropping it into the workspace
- Drag the required video on the timeline and the watermark on it as well
- Adjust the watermark and add pre-made special effects to it
- Mask the watermark in the shape you like
- Save the video
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
2. Windows movie maker
Windows movie maker is free default windows software that can easily add watermark to your videos to secure your copyrights. It can cater two types of watermarks; images and text. For images, it just supports PNG and GIF format files and generally doesn’t support transparency. Moreover, an external file, Windows Logo Locator is needed for placing the logo at different positions.
How to add watermark to video with Windows Movie Maker
Adding Text watermark:
- Open windows movie maker
- Click on ‘videos’ under the title of import.
- Import your video to the timeline.
- Right beneath imports under the category of edit you will find ‘titles and credits’. Click.
- Enter the text for watermark.
- Choose the title positioning, font and transparency.
- Add title. You will find it along the length of timeline. You may drag to expand it, for viewing it during the entire videos length. Select file and click publish video.
Adding image watermark:
The image should be in .PNG or .GIF format.
- Save the image in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
- Download a logo Locator as per your installed windows from FX archives.
- Select the location of the logo in your video where you want it to appear.
- Choose the screen size and the logo size
- Type the name of the file of the logo you had already saved with the extension. For e.g. logo.png
- Copy the text that appears underneath and paste it on the notepad and save the typed file in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
- Open windows movie maker again.
- Choose title and credits underneath the edit category.
- Press space bar once and then click ‘change the title animation’.
- You will see your image there. Click on ad title and press Ctrl+p to publish.
Part 3: How to Create a Transparent logo for Youtube Channel
Do you want to make a transparent image as logo for your YouTube? If you want to brand your YouTube channel, we believe it is a must to add transparent logo for YouTube branding. Actually, you can do this in Filmora just with a green screen image. Check the steps below to know the secret.
Step 1: Import video and image to Filmora
Open Filmora. Choose Create New Project. Click import media files here in Media library. Select your video and a green screen image. In fact, a green screen video is also accessable, but usually brand logo is image. Now drag them onto timeline.
Step 2: Import video and image to Filmora
Right click on the image clip in the timeline. Choose Green Screen. You will see the image is transparent in the preview window. Now, you need to adjust some details. You can adjust edge thickness and edge feather to better edge. If the green screen background is not totally removed, drag tolerance to adjust it.
Step 3: Scale the logo
You can clip the image clip first and go to preview window to scale it down or up by dragging the green dot. You can put the YouTube logo at corner.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
A watermark is a still image that is usually plugged in the videos, for the purpose of claiming copyrights or publicity purpose. YouTube generally carries a “branding” option where you can brand your video with your channel. This doesn’t provide a stable watermark. Therefore, when someone downloads that video using a second party (YouTube downloader) it gets removed. For this purpose the legal author will have to put a Channel watemark on their YouTube videos. In this guide, we will show you how to add watermark to your YouTube videos, existing or new.
You May Also Like:
Best Watermark Apps for iPhone - How to Watermark Photos on iPhone >>
Wondershare AniEraser Seamless, Effortless, Intuitive.
AniEraser makes it easy to perfect any photo or video; no matter the device or platform - experience a smooth, effortless transformation of your image and maximize its potential with just one click.
Make your moment perfect.
Free Download Free Download Edit online
How to Add a Watermark to Your YouTube Videos
- Part 1: How to add logo or watermark to in existing YouTube videos
- Part 2: Add logos or watermarks to your videos before uploading
Part 1: How to add logo or watermark to in existing YouTube videos
To add a watermark to your previously uploaded videos you will need to have created and saved your watermark outside of your video editing program.
- Sign in to your YouTube account. Click on the thumbnail image of your account at the top right corner. This will give you a drop down menu. Then Click on the small gear (indicating settings)
- This will lead you to setting center. Click on “view additional features”
- To the left of the window, Click the third option of “branding”
- Click on “add watermark”. Then you can choose an image from your computer. After your image is uploaded, click save.
Notes
YouTube watermark size: Your watermark should be transparent, square, and larger than 50x50 pixels, which is the size it will be shrunk down to when it appears in the corner of your videos.
YouTube watermark starting time: you will have the option of choosing a start time for your watermark, making it appear only at the end of your video, or having it there for the entire length of your video. Once that is done click ‘Update’ and your watermark will be applied to your videos.
YouTube watermark color: Youtube suggests that your watermark have only one color. The point is that you should not use anything flashy that will take attention away from your video, so having two or three colors is not necessarily wrong if your design is subtle.
Here is a tutorial video for how to add watermark to Your YouTube videos:
Part 2: Add logos or watermarks to your videos before uploading
1. Wondershare Filmora
Wondershare Filmora which is one of the ideal video editing tools especially when it comes to watermarking your videos . It helps you in adding static and video watermarks over the video. The basic theme of the video watermarking is the concept of picture-in-picture .
The following steps have to be taken to add a watermark:
- Add the video and watermarking data by drag dropping it into the workspace
- Drag the required video on the timeline and the watermark on it as well
- Adjust the watermark and add pre-made special effects to it
- Mask the watermark in the shape you like
- Save the video
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
2. Windows movie maker
Windows movie maker is free default windows software that can easily add watermark to your videos to secure your copyrights. It can cater two types of watermarks; images and text. For images, it just supports PNG and GIF format files and generally doesn’t support transparency. Moreover, an external file, Windows Logo Locator is needed for placing the logo at different positions.
How to add watermark to video with Windows Movie Maker
Adding Text watermark:
- Open windows movie maker
- Click on ‘videos’ under the title of import.
- Import your video to the timeline.
- Right beneath imports under the category of edit you will find ‘titles and credits’. Click.
- Enter the text for watermark.
- Choose the title positioning, font and transparency.
- Add title. You will find it along the length of timeline. You may drag to expand it, for viewing it during the entire videos length. Select file and click publish video.
Adding image watermark:
The image should be in .PNG or .GIF format.
- Save the image in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
- Download a logo Locator as per your installed windows from FX archives.
- Select the location of the logo in your video where you want it to appear.
- Choose the screen size and the logo size
- Type the name of the file of the logo you had already saved with the extension. For e.g. logo.png
- Copy the text that appears underneath and paste it on the notepad and save the typed file in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
- Open windows movie maker again.
- Choose title and credits underneath the edit category.
- Press space bar once and then click ‘change the title animation’.
- You will see your image there. Click on ad title and press Ctrl+p to publish.
Part 3: How to Create a Transparent logo for Youtube Channel
Do you want to make a transparent image as logo for your YouTube? If you want to brand your YouTube channel, we believe it is a must to add transparent logo for YouTube branding. Actually, you can do this in Filmora just with a green screen image. Check the steps below to know the secret.
Step 1: Import video and image to Filmora
Open Filmora. Choose Create New Project. Click import media files here in Media library. Select your video and a green screen image. In fact, a green screen video is also accessable, but usually brand logo is image. Now drag them onto timeline.
Step 2: Import video and image to Filmora
Right click on the image clip in the timeline. Choose Green Screen. You will see the image is transparent in the preview window. Now, you need to adjust some details. You can adjust edge thickness and edge feather to better edge. If the green screen background is not totally removed, drag tolerance to adjust it.
Step 3: Scale the logo
You can clip the image clip first and go to preview window to scale it down or up by dragging the green dot. You can put the YouTube logo at corner.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
A watermark is a still image that is usually plugged in the videos, for the purpose of claiming copyrights or publicity purpose. YouTube generally carries a “branding” option where you can brand your video with your channel. This doesn’t provide a stable watermark. Therefore, when someone downloads that video using a second party (YouTube downloader) it gets removed. For this purpose the legal author will have to put a Channel watemark on their YouTube videos. In this guide, we will show you how to add watermark to your YouTube videos, existing or new.
You May Also Like:
Best Watermark Apps for iPhone - How to Watermark Photos on iPhone >>
Wondershare AniEraser Seamless, Effortless, Intuitive.
AniEraser makes it easy to perfect any photo or video; no matter the device or platform - experience a smooth, effortless transformation of your image and maximize its potential with just one click.
Make your moment perfect.
Free Download Free Download Edit online
How to Add a Watermark to Your YouTube Videos
- Part 1: How to add logo or watermark to in existing YouTube videos
- Part 2: Add logos or watermarks to your videos before uploading
Part 1: How to add logo or watermark to in existing YouTube videos
To add a watermark to your previously uploaded videos you will need to have created and saved your watermark outside of your video editing program.
- Sign in to your YouTube account. Click on the thumbnail image of your account at the top right corner. This will give you a drop down menu. Then Click on the small gear (indicating settings)
- This will lead you to setting center. Click on “view additional features”
- To the left of the window, Click the third option of “branding”
- Click on “add watermark”. Then you can choose an image from your computer. After your image is uploaded, click save.
Notes
YouTube watermark size: Your watermark should be transparent, square, and larger than 50x50 pixels, which is the size it will be shrunk down to when it appears in the corner of your videos.
YouTube watermark starting time: you will have the option of choosing a start time for your watermark, making it appear only at the end of your video, or having it there for the entire length of your video. Once that is done click ‘Update’ and your watermark will be applied to your videos.
YouTube watermark color: Youtube suggests that your watermark have only one color. The point is that you should not use anything flashy that will take attention away from your video, so having two or three colors is not necessarily wrong if your design is subtle.
Here is a tutorial video for how to add watermark to Your YouTube videos:
Part 2: Add logos or watermarks to your videos before uploading
1. Wondershare Filmora
Wondershare Filmora which is one of the ideal video editing tools especially when it comes to watermarking your videos . It helps you in adding static and video watermarks over the video. The basic theme of the video watermarking is the concept of picture-in-picture .
The following steps have to be taken to add a watermark:
- Add the video and watermarking data by drag dropping it into the workspace
- Drag the required video on the timeline and the watermark on it as well
- Adjust the watermark and add pre-made special effects to it
- Mask the watermark in the shape you like
- Save the video
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
2. Windows movie maker
Windows movie maker is free default windows software that can easily add watermark to your videos to secure your copyrights. It can cater two types of watermarks; images and text. For images, it just supports PNG and GIF format files and generally doesn’t support transparency. Moreover, an external file, Windows Logo Locator is needed for placing the logo at different positions.
How to add watermark to video with Windows Movie Maker
Adding Text watermark:
- Open windows movie maker
- Click on ‘videos’ under the title of import.
- Import your video to the timeline.
- Right beneath imports under the category of edit you will find ‘titles and credits’. Click.
- Enter the text for watermark.
- Choose the title positioning, font and transparency.
- Add title. You will find it along the length of timeline. You may drag to expand it, for viewing it during the entire videos length. Select file and click publish video.
Adding image watermark:
The image should be in .PNG or .GIF format.
- Save the image in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
- Download a logo Locator as per your installed windows from FX archives.
- Select the location of the logo in your video where you want it to appear.
- Choose the screen size and the logo size
- Type the name of the file of the logo you had already saved with the extension. For e.g. logo.png
- Copy the text that appears underneath and paste it on the notepad and save the typed file in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
- Open windows movie maker again.
- Choose title and credits underneath the edit category.
- Press space bar once and then click ‘change the title animation’.
- You will see your image there. Click on ad title and press Ctrl+p to publish.
Part 3: How to Create a Transparent logo for Youtube Channel
Do you want to make a transparent image as logo for your YouTube? If you want to brand your YouTube channel, we believe it is a must to add transparent logo for YouTube branding. Actually, you can do this in Filmora just with a green screen image. Check the steps below to know the secret.
Step 1: Import video and image to Filmora
Open Filmora. Choose Create New Project. Click import media files here in Media library. Select your video and a green screen image. In fact, a green screen video is also accessable, but usually brand logo is image. Now drag them onto timeline.
Step 2: Import video and image to Filmora
Right click on the image clip in the timeline. Choose Green Screen. You will see the image is transparent in the preview window. Now, you need to adjust some details. You can adjust edge thickness and edge feather to better edge. If the green screen background is not totally removed, drag tolerance to adjust it.
Step 3: Scale the logo
You can clip the image clip first and go to preview window to scale it down or up by dragging the green dot. You can put the YouTube logo at corner.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Cutting Edge: Advanced Techniques in YouTube Video Editing
How To Edit YouTube Videos
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.
Part 1: Introduction
1. Start Big
“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)
In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.
In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.
2. Opening Title Introduction
Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.
Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.
Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.
For more information on intros, check out our post on How to Make a YouTube Intro?
Part 2: Cuts
1. Jump Cut
A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).
Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.
Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.
Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .
2. Associative Cut
Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.
In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.
Part 3: Transform
1. Zoom
Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.
RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .
2. Camera Shake
Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.
3. Color/Level Adjustment
A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.
Part 4: Transitions
1. Wipe
Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.
2. Zoom
The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.
Part 5: Visual Elements
In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.
1. Call-To-Action Visuals
Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.
Part 6: Time Manipulation
1. Timelapse
“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone
A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.
2. Slow Motion
Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.
Part 7: Audio
1. Censor
The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.
2. Sound Effects
Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.
3. Background Music
Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.
4. Muting Background Music
A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.
5. Voice-Over
Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.
6. Compressor
A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.
For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.
Part 1: Introduction
1. Start Big
“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)
In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.
In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.
2. Opening Title Introduction
Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.
Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.
Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.
For more information on intros, check out our post on How to Make a YouTube Intro?
Part 2: Cuts
1. Jump Cut
A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).
Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.
Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.
Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .
2. Associative Cut
Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.
In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.
Part 3: Transform
1. Zoom
Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.
RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .
2. Camera Shake
Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.
3. Color/Level Adjustment
A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.
Part 4: Transitions
1. Wipe
Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.
2. Zoom
The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.
Part 5: Visual Elements
In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.
1. Call-To-Action Visuals
Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.
Part 6: Time Manipulation
1. Timelapse
“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone
A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.
2. Slow Motion
Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.
Part 7: Audio
1. Censor
The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.
2. Sound Effects
Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.
3. Background Music
Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.
4. Muting Background Music
A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.
5. Voice-Over
Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.
6. Compressor
A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.
For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.
Part 1: Introduction
1. Start Big
“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)
In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.
In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.
2. Opening Title Introduction
Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.
Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.
Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.
For more information on intros, check out our post on How to Make a YouTube Intro?
Part 2: Cuts
1. Jump Cut
A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).
Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.
Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.
Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .
2. Associative Cut
Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.
In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.
Part 3: Transform
1. Zoom
Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.
RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .
2. Camera Shake
Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.
3. Color/Level Adjustment
A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.
Part 4: Transitions
1. Wipe
Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.
2. Zoom
The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.
Part 5: Visual Elements
In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.
1. Call-To-Action Visuals
Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.
Part 6: Time Manipulation
1. Timelapse
“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone
A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.
2. Slow Motion
Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.
Part 7: Audio
1. Censor
The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.
2. Sound Effects
Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.
3. Background Music
Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.
4. Muting Background Music
A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.
5. Voice-Over
Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.
6. Compressor
A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.
For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.
Part 1: Introduction
1. Start Big
“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)
In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.
In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.
2. Opening Title Introduction
Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.
Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.
Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.
For more information on intros, check out our post on How to Make a YouTube Intro?
Part 2: Cuts
1. Jump Cut
A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).
Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.
Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.
Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .
2. Associative Cut
Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.
In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.
Part 3: Transform
1. Zoom
Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.
RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .
2. Camera Shake
Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.
3. Color/Level Adjustment
A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.
Part 4: Transitions
1. Wipe
Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.
2. Zoom
The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.
Part 5: Visual Elements
In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.
1. Call-To-Action Visuals
Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.
Part 6: Time Manipulation
1. Timelapse
“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone
A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.
2. Slow Motion
Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.
Part 7: Audio
1. Censor
The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.
2. Sound Effects
Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.
3. Background Music
Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.
4. Muting Background Music
A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.
5. Voice-Over
Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.
6. Compressor
A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.
For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: "[New] Maximize Visual Impact on YouTube Adding Watermarks & Logo to Media Content"
- Author: Joseph
- Created at : 2024-05-31 13:41:04
- Updated at : 2024-06-01 13:41:04
- Link: https://youtube-stream.techidaily.com/new-maximize-visual-impact-on-youtube-adding-watermarks-and-logo-to-media-content/
- License: This work is licensed under CC BY-NC-SA 4.0.