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[New] Maximize Visibility and Views on YouTube
Maximize Visibility and Views on YouTube
The 12-step YouTube SEO Guide for Beginners Who Want More Views
Shanoon Cox
Oct 26, 2023• Proven solutions
The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.
Well, let’s change that!
In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.
Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.
Ready?
Let’s Go!
Part 1: Research Your Topic and Competitors
Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?
Excellent! Let’s go with that idea.
Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.
Step 1: Find Related Videos
Do a quick search on YouTube to see what videos already exist on your topic.
Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.
Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:
While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!
Watch those videos and understand what they are all about.
Understand that people watch YouTube for 3 key reasons:
- To be entertained
- To learn something new
- To be inspired
A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.
So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .
Step 2: Find Keywords
Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.
Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:
Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.
This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.
Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.
How to Read Keyword Suggestions
Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:
- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.
- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.
- Competition is the number used to qualify how many other content are using that keyword.
The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.
In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!
Step 3: Write Title
I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.
A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.
Of course you can title your video simply: Making Scrambled Eggs
But does it spark curiosity? Not really… most people can make scrambled eggs.
Does it evoke any emotion? Maybe hunger… but even then, not really…
Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.
Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.
So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?
Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.
You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.
See how a good title can guide the rest of your video?
Step 4: Write Description
You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.
This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.
But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.
Step 5: Write Tags
Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.
Pull 15 keywords from the list and keep it somewhere safe.
Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.
Organize your keywords in the tag as such:
Have the specific keywords at the top, followed by more general keywords, and then branded ones:
Specific: How to make scrambled eggs
General: Scrambled eggs
Branded: Gordon Ramsay scrambled eggs
Part 2: Make The Best Darn Video Possible
It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.
Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.
Step 6: Plan and Film the Hook
The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .
What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.
Step 7: Film B-Roll
One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.
In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.
While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.
So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.
Step 8: Encourage Viewers to Engage in Video
Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.
While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.
The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.
For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”
Who knows, who will respond.
Step 9: Design a Thumbnail
You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.
Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.
Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.
Don’t want to pay money for a photo editing software such as Photoshop?
You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.
Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .
Part 3: Publishing With Attention to Optimization
Well done finishing the video! You are almost there… but not there yet.
Come on, keep going!
Step 10: Fill Out Your Videos Assets
The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.
Step 11: Add Transcripts
In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.
While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.
You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.
Step 12: Add Video to Playlist
Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.
When viewers searches, having your videos in playlists increases the chance of it being discovered.
So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.
I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!
If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.
Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.
Do you have any questions about SEO? Please leave us a comment below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.
Well, let’s change that!
In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.
Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.
Ready?
Let’s Go!
Part 1: Research Your Topic and Competitors
Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?
Excellent! Let’s go with that idea.
Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.
Step 1: Find Related Videos
Do a quick search on YouTube to see what videos already exist on your topic.
Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.
Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:
While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!
Watch those videos and understand what they are all about.
Understand that people watch YouTube for 3 key reasons:
- To be entertained
- To learn something new
- To be inspired
A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.
So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .
Step 2: Find Keywords
Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.
Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:
Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.
This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.
Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.
How to Read Keyword Suggestions
Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:
- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.
- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.
- Competition is the number used to qualify how many other content are using that keyword.
The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.
In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!
Step 3: Write Title
I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.
A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.
Of course you can title your video simply: Making Scrambled Eggs
But does it spark curiosity? Not really… most people can make scrambled eggs.
Does it evoke any emotion? Maybe hunger… but even then, not really…
Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.
Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.
So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?
Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.
You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.
See how a good title can guide the rest of your video?
Step 4: Write Description
You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.
This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.
But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.
Step 5: Write Tags
Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.
Pull 15 keywords from the list and keep it somewhere safe.
Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.
Organize your keywords in the tag as such:
Have the specific keywords at the top, followed by more general keywords, and then branded ones:
Specific: How to make scrambled eggs
General: Scrambled eggs
Branded: Gordon Ramsay scrambled eggs
Part 2: Make The Best Darn Video Possible
It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.
Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.
Step 6: Plan and Film the Hook
The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .
What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.
Step 7: Film B-Roll
One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.
In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.
While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.
So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.
Step 8: Encourage Viewers to Engage in Video
Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.
While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.
The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.
For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”
Who knows, who will respond.
Step 9: Design a Thumbnail
You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.
Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.
Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.
Don’t want to pay money for a photo editing software such as Photoshop?
You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.
Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .
Part 3: Publishing With Attention to Optimization
Well done finishing the video! You are almost there… but not there yet.
Come on, keep going!
Step 10: Fill Out Your Videos Assets
The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.
Step 11: Add Transcripts
In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.
While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.
You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.
Step 12: Add Video to Playlist
Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.
When viewers searches, having your videos in playlists increases the chance of it being discovered.
So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.
I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!
If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.
Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.
Do you have any questions about SEO? Please leave us a comment below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.
Well, let’s change that!
In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.
Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.
Ready?
Let’s Go!
Part 1: Research Your Topic and Competitors
Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?
Excellent! Let’s go with that idea.
Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.
Step 1: Find Related Videos
Do a quick search on YouTube to see what videos already exist on your topic.
Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.
Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:
While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!
Watch those videos and understand what they are all about.
Understand that people watch YouTube for 3 key reasons:
- To be entertained
- To learn something new
- To be inspired
A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.
So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .
Step 2: Find Keywords
Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.
Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:
Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.
This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.
Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.
How to Read Keyword Suggestions
Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:
- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.
- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.
- Competition is the number used to qualify how many other content are using that keyword.
The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.
In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!
Step 3: Write Title
I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.
A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.
Of course you can title your video simply: Making Scrambled Eggs
But does it spark curiosity? Not really… most people can make scrambled eggs.
Does it evoke any emotion? Maybe hunger… but even then, not really…
Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.
Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.
So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?
Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.
You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.
See how a good title can guide the rest of your video?
Step 4: Write Description
You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.
This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.
But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.
Step 5: Write Tags
Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.
Pull 15 keywords from the list and keep it somewhere safe.
Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.
Organize your keywords in the tag as such:
Have the specific keywords at the top, followed by more general keywords, and then branded ones:
Specific: How to make scrambled eggs
General: Scrambled eggs
Branded: Gordon Ramsay scrambled eggs
Part 2: Make The Best Darn Video Possible
It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.
Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.
Step 6: Plan and Film the Hook
The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .
What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.
Step 7: Film B-Roll
One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.
In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.
While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.
So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.
Step 8: Encourage Viewers to Engage in Video
Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.
While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.
The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.
For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”
Who knows, who will respond.
Step 9: Design a Thumbnail
You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.
Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.
Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.
Don’t want to pay money for a photo editing software such as Photoshop?
You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.
Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .
Part 3: Publishing With Attention to Optimization
Well done finishing the video! You are almost there… but not there yet.
Come on, keep going!
Step 10: Fill Out Your Videos Assets
The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.
Step 11: Add Transcripts
In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.
While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.
You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.
Step 12: Add Video to Playlist
Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.
When viewers searches, having your videos in playlists increases the chance of it being discovered.
So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.
I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!
If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.
Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.
Do you have any questions about SEO? Please leave us a comment below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.
Well, let’s change that!
In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.
Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.
Ready?
Let’s Go!
Part 1: Research Your Topic and Competitors
Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?
Excellent! Let’s go with that idea.
Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.
Step 1: Find Related Videos
Do a quick search on YouTube to see what videos already exist on your topic.
Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.
Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:
While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!
Watch those videos and understand what they are all about.
Understand that people watch YouTube for 3 key reasons:
- To be entertained
- To learn something new
- To be inspired
A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.
So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .
Step 2: Find Keywords
Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.
Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:
Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.
This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.
Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.
How to Read Keyword Suggestions
Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:
- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.
- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.
- Competition is the number used to qualify how many other content are using that keyword.
The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.
In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!
Step 3: Write Title
I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.
A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.
Of course you can title your video simply: Making Scrambled Eggs
But does it spark curiosity? Not really… most people can make scrambled eggs.
Does it evoke any emotion? Maybe hunger… but even then, not really…
Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.
Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.
So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?
Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.
You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.
See how a good title can guide the rest of your video?
Step 4: Write Description
You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.
This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.
But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.
Step 5: Write Tags
Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.
Pull 15 keywords from the list and keep it somewhere safe.
Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.
Organize your keywords in the tag as such:
Have the specific keywords at the top, followed by more general keywords, and then branded ones:
Specific: How to make scrambled eggs
General: Scrambled eggs
Branded: Gordon Ramsay scrambled eggs
Part 2: Make The Best Darn Video Possible
It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.
Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.
Step 6: Plan and Film the Hook
The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .
What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.
Step 7: Film B-Roll
One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.
In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.
While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.
So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.
Step 8: Encourage Viewers to Engage in Video
Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.
While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.
The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.
For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”
Who knows, who will respond.
Step 9: Design a Thumbnail
You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.
Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.
Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.
Don’t want to pay money for a photo editing software such as Photoshop?
You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.
Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .
Part 3: Publishing With Attention to Optimization
Well done finishing the video! You are almost there… but not there yet.
Come on, keep going!
Step 10: Fill Out Your Videos Assets
The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.
Step 11: Add Transcripts
In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.
While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.
You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.
Step 12: Add Video to Playlist
Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.
When viewers searches, having your videos in playlists increases the chance of it being discovered.
So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.
I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!
If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.
Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.
Do you have any questions about SEO? Please leave us a comment below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Smooth Integration of Timestamps Into Desktop/Mobile YouTube Videos
How to Add Timestamps on YouTube Video Link?
Richard Bennett
Mar 27, 2024• Proven solutions
It is a well-known fact that internet users have a short interest span, about just eight seconds. This attention span applies to all internet platforms including YouTube. YouTube is the second largest and most visited search engine after Google. It provides users with information through engaging and eye-catchy videos. However, certain videos are longer where only a particular section of the video holds the important information. Viewers tend to skip the long videos and if you do not want this to happen to you, you can link to that specific part on your video adding value for your channel viewers with a link known as the YouTube Timestamp link.
When you have a Timestamp link on your video, you can help your viewers directly reach the specific time in the video. This helps avoid the viewers from losing interest or to search for the key part in your video themselves.
Here in this article, we will explain Timestamp links, how to add Timestamp to YouTube video links, and what are the benefits of Timestamp.
- Part 1: YouTube Timestamp Links Introduction
- Part 2: Adding a Timestamp to YouTube Video Link on Desktop
- Part 3: How to Share Specific Parts of YouTube Video
- part 4: Getting YouTube Timestamp Link on Mobile
- Part 5: FAQ About YouTube Timestamps
Part 1: What is YouTube Timestamp Links
In this fast-paced world where viewers have limited time at hand, YouTube Timestamp links are extremely helpful. These links are anchor text or video hyperlinks found either in the description beneath the video or at the video link end.
The Timestamps links allow you to put a link to a key moment in your YouTube video allowing the viewers and subscribers to view the video at the precise time specified. Your YouTube video maybe half an hour long or maybe your users do not have the time now or forget to later watch your video, but when you add Timestamp to the YouTube link, you provide them ways to get to the content quickly enhancing the user experience.
In addition to this, you can even provide a reference in minutes and hours where necessary. The YouTube Timestamp link acts as a guide that directs viewers to the part of the video, which is most relevant to them without having to watch the entire video.
Part 2: How to Add a Timestamp to YouTube Video Link on Desktop?
In the following section, I will show you how to add timestamp to YouTube video link in several ways.
Use YouTube’s Share Feature
Using YouTube’s share feature is the simplest way to add Timestamp to YouTube videos. Here are easy steps to follow to do this.
- Open the YouTube video on your desktop that you want to share.
- Play the video or navigate the timeline and stop at the key moment you wish to apply the timestamp to.
- Now click on the Share button, a pop-up will appear. Under the URL, you will see a small box indicating Start at. The Timestamp is generated automatically, but you can adjust it.
- Copy the updated URL with Timestamp to share the video or click on the social sharing icons to do so.
- When your viewers click on this URL, the video will begin at the specified Timestamp.
Use the Browser URL to add Timestamp manually
You can add Timestamp manually as well. Follow the step-by-step guide below to add a Timestamp manually.
- Open your YouTube video in a browser on your desktop and then find the URL in the browser’s address bar.
- Enter the specific time you want the viewers to watch the video from at the end of the video URL.
You can add time manually in two ways depending on the URL.
?t=As or
&t=As
“youtu.be/” Format
If your YouTube video link is a youtu.be format, then just add ?t=As at the end of the video link. The A denotes the seconds at which you want the viewer to watch your video. The time can also be specified in minutes and seconds and when you want to do that just add ?t=AmBs. For instance, ?t=2m40s.
“youtube.com/” Format
When your YouTube video link has a youtube.com format, the adjustment starts with an ampersand. &t=As or &t=AmBs is what you can use. If you are looking to add the Timestamp at 2m40s, just add “&t=2m40s at the end of the video URL.
Whenever anybody uses the URL with Timestamp, the video will start from the specified time.
However, when adding a Timestamp manually, always leave include whole numbers. For example, if the time starts at 4m, use 4 and not 04.
Copy video URL at current time
You can use YouTube’s built-in feature to share the key parts of your YouTube video. Follow the steps here.
- Visit YouTube and open the video you want to add Timestamp link to.
- Play the video or navigate the timeline to reach the specific part you like to use in Timestamp.
- Now either press Ctrl + click or right-click anywhere on the video. A pop-up opens where you can see various texts, click on the Copy video URL at current time and share the link.
- Anyone who clicks on this link will be instantly transported to the exact segment of your YouTube video.
Part 3: How to Share Specific Parts of Videos with Vibby and Get YouTube Link with Timestamp
The above-mentioned methods to add and send YouTube link with timestamp are quick and easy, but they have a few limitations. If you need more control and share highlighted parts of YouTube video without cutting the video, you need to use a third-party tool known as Vibby.
Vibby allows you to not only share specific parts of videos from YouTube but other platforms as well like Vimeo and Twitch. With the tool, you can clip multiple sections of the video and share them with others.
- To get started, signup either with mail, Google, Twitter, Facebook, or Twitch account.
- Once signed in, go to Create vib at the top left corner and then paste the URL of the YouTube video you would like to share and then click on the Start button.
- Your video will load in the Vibby editor, now click on Highlight the parts to share.
- Here you will see the Start highlight button, jump 5-sec option, option to switch between HD and SD video quality, and volume control button. Navigate to the part you want to share and click on Start highlight.
- When you reach the end of the part, click on Finish highlight. Repeat the process to highlight multiple parts of the video. All the highlighted parts will appear in a list on the right side of the screen.
- Add a description to each part and format it, you have the option to preview before hitting the Save vib button.
- Name the vib and assign a category and then publish it to Vibby or make it a private vib.
- You get a dedicated link to your vib with the ability to embed it on your website or blog.
In this way, you can share the highlights of the YouTube video or Vimeo video easily.
Part 4: How to Get YouTube Timestamp Link on iPhone and Android?
Linking to specific YouTube Timestamp Link is straightforward on both iPhone and Android.
- Go to YouTube and select the video you want to share.
- Move through the progress bar of the video to reach the key part and click on the Share button.
- A pop-up menu appears, highlight the URL and click on the Copy button.
- Paste the URL and manually add the Timestamp using the steps mentioned in add a Timestamp manually.
Part 5: Is Timestamp Beneficial for your Video?
Timestamping your YouTube videos may decrease the watch time, but it enhances the user experience, and they want to see more of your videos. Apart from this, adding Timestamps to your videos make your videos discoverable through Google search. YouTube and Google will reward you for the videos in form of a high search engine ranking.
Bonus: How to Add YouTube Timestamp Link in YouTube Video Description
Adding a YouTube Timestamp link in your video description is easy. Here are the steps to do so.
- Go to your YouTube channel and select the video you want to add Timestamp to and then navigate to the description below it.
- Edit the description by clicking on the Edit Video button.
- You are redirected to the Video Details page. Here write 0:00 at the first part of the timecode, and then continue with the time of the key part of the video you want to add the Timestamp to in 2:40 format. You can add more Timestamp as well and then click on the Save button.
- Reload the video page and you will see auto-generated Timestamp Links at the specific time you provided in the description.
Note: You need to add at least three timestamps which are 10 seconds or longer in order to add timestamps successfully.
Conclusion
As much as possible YouTubers want to make videos short and to the point. However, if a video needs to be longer, you can still help users navigate through to find what is important to them by adding Timestamp to YouTube link or Timestamp the YouTube descriptions. This can help your viewers jump straight to the interesting part in the video, rather than viewing the entire video saving their time and boost user experience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
It is a well-known fact that internet users have a short interest span, about just eight seconds. This attention span applies to all internet platforms including YouTube. YouTube is the second largest and most visited search engine after Google. It provides users with information through engaging and eye-catchy videos. However, certain videos are longer where only a particular section of the video holds the important information. Viewers tend to skip the long videos and if you do not want this to happen to you, you can link to that specific part on your video adding value for your channel viewers with a link known as the YouTube Timestamp link.
When you have a Timestamp link on your video, you can help your viewers directly reach the specific time in the video. This helps avoid the viewers from losing interest or to search for the key part in your video themselves.
Here in this article, we will explain Timestamp links, how to add Timestamp to YouTube video links, and what are the benefits of Timestamp.
- Part 1: YouTube Timestamp Links Introduction
- Part 2: Adding a Timestamp to YouTube Video Link on Desktop
- Part 3: How to Share Specific Parts of YouTube Video
- part 4: Getting YouTube Timestamp Link on Mobile
- Part 5: FAQ About YouTube Timestamps
Part 1: What is YouTube Timestamp Links
In this fast-paced world where viewers have limited time at hand, YouTube Timestamp links are extremely helpful. These links are anchor text or video hyperlinks found either in the description beneath the video or at the video link end.
The Timestamps links allow you to put a link to a key moment in your YouTube video allowing the viewers and subscribers to view the video at the precise time specified. Your YouTube video maybe half an hour long or maybe your users do not have the time now or forget to later watch your video, but when you add Timestamp to the YouTube link, you provide them ways to get to the content quickly enhancing the user experience.
In addition to this, you can even provide a reference in minutes and hours where necessary. The YouTube Timestamp link acts as a guide that directs viewers to the part of the video, which is most relevant to them without having to watch the entire video.
Part 2: How to Add a Timestamp to YouTube Video Link on Desktop?
In the following section, I will show you how to add timestamp to YouTube video link in several ways.
Use YouTube’s Share Feature
Using YouTube’s share feature is the simplest way to add Timestamp to YouTube videos. Here are easy steps to follow to do this.
- Open the YouTube video on your desktop that you want to share.
- Play the video or navigate the timeline and stop at the key moment you wish to apply the timestamp to.
- Now click on the Share button, a pop-up will appear. Under the URL, you will see a small box indicating Start at. The Timestamp is generated automatically, but you can adjust it.
- Copy the updated URL with Timestamp to share the video or click on the social sharing icons to do so.
- When your viewers click on this URL, the video will begin at the specified Timestamp.
Use the Browser URL to add Timestamp manually
You can add Timestamp manually as well. Follow the step-by-step guide below to add a Timestamp manually.
- Open your YouTube video in a browser on your desktop and then find the URL in the browser’s address bar.
- Enter the specific time you want the viewers to watch the video from at the end of the video URL.
You can add time manually in two ways depending on the URL.
?t=As or
&t=As
“youtu.be/” Format
If your YouTube video link is a youtu.be format, then just add ?t=As at the end of the video link. The A denotes the seconds at which you want the viewer to watch your video. The time can also be specified in minutes and seconds and when you want to do that just add ?t=AmBs. For instance, ?t=2m40s.
“youtube.com/” Format
When your YouTube video link has a youtube.com format, the adjustment starts with an ampersand. &t=As or &t=AmBs is what you can use. If you are looking to add the Timestamp at 2m40s, just add “&t=2m40s at the end of the video URL.
Whenever anybody uses the URL with Timestamp, the video will start from the specified time.
However, when adding a Timestamp manually, always leave include whole numbers. For example, if the time starts at 4m, use 4 and not 04.
Copy video URL at current time
You can use YouTube’s built-in feature to share the key parts of your YouTube video. Follow the steps here.
- Visit YouTube and open the video you want to add Timestamp link to.
- Play the video or navigate the timeline to reach the specific part you like to use in Timestamp.
- Now either press Ctrl + click or right-click anywhere on the video. A pop-up opens where you can see various texts, click on the Copy video URL at current time and share the link.
- Anyone who clicks on this link will be instantly transported to the exact segment of your YouTube video.
Part 3: How to Share Specific Parts of Videos with Vibby and Get YouTube Link with Timestamp
The above-mentioned methods to add and send YouTube link with timestamp are quick and easy, but they have a few limitations. If you need more control and share highlighted parts of YouTube video without cutting the video, you need to use a third-party tool known as Vibby.
Vibby allows you to not only share specific parts of videos from YouTube but other platforms as well like Vimeo and Twitch. With the tool, you can clip multiple sections of the video and share them with others.
- To get started, signup either with mail, Google, Twitter, Facebook, or Twitch account.
- Once signed in, go to Create vib at the top left corner and then paste the URL of the YouTube video you would like to share and then click on the Start button.
- Your video will load in the Vibby editor, now click on Highlight the parts to share.
- Here you will see the Start highlight button, jump 5-sec option, option to switch between HD and SD video quality, and volume control button. Navigate to the part you want to share and click on Start highlight.
- When you reach the end of the part, click on Finish highlight. Repeat the process to highlight multiple parts of the video. All the highlighted parts will appear in a list on the right side of the screen.
- Add a description to each part and format it, you have the option to preview before hitting the Save vib button.
- Name the vib and assign a category and then publish it to Vibby or make it a private vib.
- You get a dedicated link to your vib with the ability to embed it on your website or blog.
In this way, you can share the highlights of the YouTube video or Vimeo video easily.
Part 4: How to Get YouTube Timestamp Link on iPhone and Android?
Linking to specific YouTube Timestamp Link is straightforward on both iPhone and Android.
- Go to YouTube and select the video you want to share.
- Move through the progress bar of the video to reach the key part and click on the Share button.
- A pop-up menu appears, highlight the URL and click on the Copy button.
- Paste the URL and manually add the Timestamp using the steps mentioned in add a Timestamp manually.
Part 5: Is Timestamp Beneficial for your Video?
Timestamping your YouTube videos may decrease the watch time, but it enhances the user experience, and they want to see more of your videos. Apart from this, adding Timestamps to your videos make your videos discoverable through Google search. YouTube and Google will reward you for the videos in form of a high search engine ranking.
Bonus: How to Add YouTube Timestamp Link in YouTube Video Description
Adding a YouTube Timestamp link in your video description is easy. Here are the steps to do so.
- Go to your YouTube channel and select the video you want to add Timestamp to and then navigate to the description below it.
- Edit the description by clicking on the Edit Video button.
- You are redirected to the Video Details page. Here write 0:00 at the first part of the timecode, and then continue with the time of the key part of the video you want to add the Timestamp to in 2:40 format. You can add more Timestamp as well and then click on the Save button.
- Reload the video page and you will see auto-generated Timestamp Links at the specific time you provided in the description.
Note: You need to add at least three timestamps which are 10 seconds or longer in order to add timestamps successfully.
Conclusion
As much as possible YouTubers want to make videos short and to the point. However, if a video needs to be longer, you can still help users navigate through to find what is important to them by adding Timestamp to YouTube link or Timestamp the YouTube descriptions. This can help your viewers jump straight to the interesting part in the video, rather than viewing the entire video saving their time and boost user experience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
It is a well-known fact that internet users have a short interest span, about just eight seconds. This attention span applies to all internet platforms including YouTube. YouTube is the second largest and most visited search engine after Google. It provides users with information through engaging and eye-catchy videos. However, certain videos are longer where only a particular section of the video holds the important information. Viewers tend to skip the long videos and if you do not want this to happen to you, you can link to that specific part on your video adding value for your channel viewers with a link known as the YouTube Timestamp link.
When you have a Timestamp link on your video, you can help your viewers directly reach the specific time in the video. This helps avoid the viewers from losing interest or to search for the key part in your video themselves.
Here in this article, we will explain Timestamp links, how to add Timestamp to YouTube video links, and what are the benefits of Timestamp.
- Part 1: YouTube Timestamp Links Introduction
- Part 2: Adding a Timestamp to YouTube Video Link on Desktop
- Part 3: How to Share Specific Parts of YouTube Video
- part 4: Getting YouTube Timestamp Link on Mobile
- Part 5: FAQ About YouTube Timestamps
Part 1: What is YouTube Timestamp Links
In this fast-paced world where viewers have limited time at hand, YouTube Timestamp links are extremely helpful. These links are anchor text or video hyperlinks found either in the description beneath the video or at the video link end.
The Timestamps links allow you to put a link to a key moment in your YouTube video allowing the viewers and subscribers to view the video at the precise time specified. Your YouTube video maybe half an hour long or maybe your users do not have the time now or forget to later watch your video, but when you add Timestamp to the YouTube link, you provide them ways to get to the content quickly enhancing the user experience.
In addition to this, you can even provide a reference in minutes and hours where necessary. The YouTube Timestamp link acts as a guide that directs viewers to the part of the video, which is most relevant to them without having to watch the entire video.
Part 2: How to Add a Timestamp to YouTube Video Link on Desktop?
In the following section, I will show you how to add timestamp to YouTube video link in several ways.
Use YouTube’s Share Feature
Using YouTube’s share feature is the simplest way to add Timestamp to YouTube videos. Here are easy steps to follow to do this.
- Open the YouTube video on your desktop that you want to share.
- Play the video or navigate the timeline and stop at the key moment you wish to apply the timestamp to.
- Now click on the Share button, a pop-up will appear. Under the URL, you will see a small box indicating Start at. The Timestamp is generated automatically, but you can adjust it.
- Copy the updated URL with Timestamp to share the video or click on the social sharing icons to do so.
- When your viewers click on this URL, the video will begin at the specified Timestamp.
Use the Browser URL to add Timestamp manually
You can add Timestamp manually as well. Follow the step-by-step guide below to add a Timestamp manually.
- Open your YouTube video in a browser on your desktop and then find the URL in the browser’s address bar.
- Enter the specific time you want the viewers to watch the video from at the end of the video URL.
You can add time manually in two ways depending on the URL.
?t=As or
&t=As
“youtu.be/” Format
If your YouTube video link is a youtu.be format, then just add ?t=As at the end of the video link. The A denotes the seconds at which you want the viewer to watch your video. The time can also be specified in minutes and seconds and when you want to do that just add ?t=AmBs. For instance, ?t=2m40s.
“youtube.com/” Format
When your YouTube video link has a youtube.com format, the adjustment starts with an ampersand. &t=As or &t=AmBs is what you can use. If you are looking to add the Timestamp at 2m40s, just add “&t=2m40s at the end of the video URL.
Whenever anybody uses the URL with Timestamp, the video will start from the specified time.
However, when adding a Timestamp manually, always leave include whole numbers. For example, if the time starts at 4m, use 4 and not 04.
Copy video URL at current time
You can use YouTube’s built-in feature to share the key parts of your YouTube video. Follow the steps here.
- Visit YouTube and open the video you want to add Timestamp link to.
- Play the video or navigate the timeline to reach the specific part you like to use in Timestamp.
- Now either press Ctrl + click or right-click anywhere on the video. A pop-up opens where you can see various texts, click on the Copy video URL at current time and share the link.
- Anyone who clicks on this link will be instantly transported to the exact segment of your YouTube video.
Part 3: How to Share Specific Parts of Videos with Vibby and Get YouTube Link with Timestamp
The above-mentioned methods to add and send YouTube link with timestamp are quick and easy, but they have a few limitations. If you need more control and share highlighted parts of YouTube video without cutting the video, you need to use a third-party tool known as Vibby.
Vibby allows you to not only share specific parts of videos from YouTube but other platforms as well like Vimeo and Twitch. With the tool, you can clip multiple sections of the video and share them with others.
- To get started, signup either with mail, Google, Twitter, Facebook, or Twitch account.
- Once signed in, go to Create vib at the top left corner and then paste the URL of the YouTube video you would like to share and then click on the Start button.
- Your video will load in the Vibby editor, now click on Highlight the parts to share.
- Here you will see the Start highlight button, jump 5-sec option, option to switch between HD and SD video quality, and volume control button. Navigate to the part you want to share and click on Start highlight.
- When you reach the end of the part, click on Finish highlight. Repeat the process to highlight multiple parts of the video. All the highlighted parts will appear in a list on the right side of the screen.
- Add a description to each part and format it, you have the option to preview before hitting the Save vib button.
- Name the vib and assign a category and then publish it to Vibby or make it a private vib.
- You get a dedicated link to your vib with the ability to embed it on your website or blog.
In this way, you can share the highlights of the YouTube video or Vimeo video easily.
Part 4: How to Get YouTube Timestamp Link on iPhone and Android?
Linking to specific YouTube Timestamp Link is straightforward on both iPhone and Android.
- Go to YouTube and select the video you want to share.
- Move through the progress bar of the video to reach the key part and click on the Share button.
- A pop-up menu appears, highlight the URL and click on the Copy button.
- Paste the URL and manually add the Timestamp using the steps mentioned in add a Timestamp manually.
Part 5: Is Timestamp Beneficial for your Video?
Timestamping your YouTube videos may decrease the watch time, but it enhances the user experience, and they want to see more of your videos. Apart from this, adding Timestamps to your videos make your videos discoverable through Google search. YouTube and Google will reward you for the videos in form of a high search engine ranking.
Bonus: How to Add YouTube Timestamp Link in YouTube Video Description
Adding a YouTube Timestamp link in your video description is easy. Here are the steps to do so.
- Go to your YouTube channel and select the video you want to add Timestamp to and then navigate to the description below it.
- Edit the description by clicking on the Edit Video button.
- You are redirected to the Video Details page. Here write 0:00 at the first part of the timecode, and then continue with the time of the key part of the video you want to add the Timestamp to in 2:40 format. You can add more Timestamp as well and then click on the Save button.
- Reload the video page and you will see auto-generated Timestamp Links at the specific time you provided in the description.
Note: You need to add at least three timestamps which are 10 seconds or longer in order to add timestamps successfully.
Conclusion
As much as possible YouTubers want to make videos short and to the point. However, if a video needs to be longer, you can still help users navigate through to find what is important to them by adding Timestamp to YouTube link or Timestamp the YouTube descriptions. This can help your viewers jump straight to the interesting part in the video, rather than viewing the entire video saving their time and boost user experience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
It is a well-known fact that internet users have a short interest span, about just eight seconds. This attention span applies to all internet platforms including YouTube. YouTube is the second largest and most visited search engine after Google. It provides users with information through engaging and eye-catchy videos. However, certain videos are longer where only a particular section of the video holds the important information. Viewers tend to skip the long videos and if you do not want this to happen to you, you can link to that specific part on your video adding value for your channel viewers with a link known as the YouTube Timestamp link.
When you have a Timestamp link on your video, you can help your viewers directly reach the specific time in the video. This helps avoid the viewers from losing interest or to search for the key part in your video themselves.
Here in this article, we will explain Timestamp links, how to add Timestamp to YouTube video links, and what are the benefits of Timestamp.
- Part 1: YouTube Timestamp Links Introduction
- Part 2: Adding a Timestamp to YouTube Video Link on Desktop
- Part 3: How to Share Specific Parts of YouTube Video
- part 4: Getting YouTube Timestamp Link on Mobile
- Part 5: FAQ About YouTube Timestamps
Part 1: What is YouTube Timestamp Links
In this fast-paced world where viewers have limited time at hand, YouTube Timestamp links are extremely helpful. These links are anchor text or video hyperlinks found either in the description beneath the video or at the video link end.
The Timestamps links allow you to put a link to a key moment in your YouTube video allowing the viewers and subscribers to view the video at the precise time specified. Your YouTube video maybe half an hour long or maybe your users do not have the time now or forget to later watch your video, but when you add Timestamp to the YouTube link, you provide them ways to get to the content quickly enhancing the user experience.
In addition to this, you can even provide a reference in minutes and hours where necessary. The YouTube Timestamp link acts as a guide that directs viewers to the part of the video, which is most relevant to them without having to watch the entire video.
Part 2: How to Add a Timestamp to YouTube Video Link on Desktop?
In the following section, I will show you how to add timestamp to YouTube video link in several ways.
Use YouTube’s Share Feature
Using YouTube’s share feature is the simplest way to add Timestamp to YouTube videos. Here are easy steps to follow to do this.
- Open the YouTube video on your desktop that you want to share.
- Play the video or navigate the timeline and stop at the key moment you wish to apply the timestamp to.
- Now click on the Share button, a pop-up will appear. Under the URL, you will see a small box indicating Start at. The Timestamp is generated automatically, but you can adjust it.
- Copy the updated URL with Timestamp to share the video or click on the social sharing icons to do so.
- When your viewers click on this URL, the video will begin at the specified Timestamp.
Use the Browser URL to add Timestamp manually
You can add Timestamp manually as well. Follow the step-by-step guide below to add a Timestamp manually.
- Open your YouTube video in a browser on your desktop and then find the URL in the browser’s address bar.
- Enter the specific time you want the viewers to watch the video from at the end of the video URL.
You can add time manually in two ways depending on the URL.
?t=As or
&t=As
“youtu.be/” Format
If your YouTube video link is a youtu.be format, then just add ?t=As at the end of the video link. The A denotes the seconds at which you want the viewer to watch your video. The time can also be specified in minutes and seconds and when you want to do that just add ?t=AmBs. For instance, ?t=2m40s.
“youtube.com/” Format
When your YouTube video link has a youtube.com format, the adjustment starts with an ampersand. &t=As or &t=AmBs is what you can use. If you are looking to add the Timestamp at 2m40s, just add “&t=2m40s at the end of the video URL.
Whenever anybody uses the URL with Timestamp, the video will start from the specified time.
However, when adding a Timestamp manually, always leave include whole numbers. For example, if the time starts at 4m, use 4 and not 04.
Copy video URL at current time
You can use YouTube’s built-in feature to share the key parts of your YouTube video. Follow the steps here.
- Visit YouTube and open the video you want to add Timestamp link to.
- Play the video or navigate the timeline to reach the specific part you like to use in Timestamp.
- Now either press Ctrl + click or right-click anywhere on the video. A pop-up opens where you can see various texts, click on the Copy video URL at current time and share the link.
- Anyone who clicks on this link will be instantly transported to the exact segment of your YouTube video.
Part 3: How to Share Specific Parts of Videos with Vibby and Get YouTube Link with Timestamp
The above-mentioned methods to add and send YouTube link with timestamp are quick and easy, but they have a few limitations. If you need more control and share highlighted parts of YouTube video without cutting the video, you need to use a third-party tool known as Vibby.
Vibby allows you to not only share specific parts of videos from YouTube but other platforms as well like Vimeo and Twitch. With the tool, you can clip multiple sections of the video and share them with others.
- To get started, signup either with mail, Google, Twitter, Facebook, or Twitch account.
- Once signed in, go to Create vib at the top left corner and then paste the URL of the YouTube video you would like to share and then click on the Start button.
- Your video will load in the Vibby editor, now click on Highlight the parts to share.
- Here you will see the Start highlight button, jump 5-sec option, option to switch between HD and SD video quality, and volume control button. Navigate to the part you want to share and click on Start highlight.
- When you reach the end of the part, click on Finish highlight. Repeat the process to highlight multiple parts of the video. All the highlighted parts will appear in a list on the right side of the screen.
- Add a description to each part and format it, you have the option to preview before hitting the Save vib button.
- Name the vib and assign a category and then publish it to Vibby or make it a private vib.
- You get a dedicated link to your vib with the ability to embed it on your website or blog.
In this way, you can share the highlights of the YouTube video or Vimeo video easily.
Part 4: How to Get YouTube Timestamp Link on iPhone and Android?
Linking to specific YouTube Timestamp Link is straightforward on both iPhone and Android.
- Go to YouTube and select the video you want to share.
- Move through the progress bar of the video to reach the key part and click on the Share button.
- A pop-up menu appears, highlight the URL and click on the Copy button.
- Paste the URL and manually add the Timestamp using the steps mentioned in add a Timestamp manually.
Part 5: Is Timestamp Beneficial for your Video?
Timestamping your YouTube videos may decrease the watch time, but it enhances the user experience, and they want to see more of your videos. Apart from this, adding Timestamps to your videos make your videos discoverable through Google search. YouTube and Google will reward you for the videos in form of a high search engine ranking.
Bonus: How to Add YouTube Timestamp Link in YouTube Video Description
Adding a YouTube Timestamp link in your video description is easy. Here are the steps to do so.
- Go to your YouTube channel and select the video you want to add Timestamp to and then navigate to the description below it.
- Edit the description by clicking on the Edit Video button.
- You are redirected to the Video Details page. Here write 0:00 at the first part of the timecode, and then continue with the time of the key part of the video you want to add the Timestamp to in 2:40 format. You can add more Timestamp as well and then click on the Save button.
- Reload the video page and you will see auto-generated Timestamp Links at the specific time you provided in the description.
Note: You need to add at least three timestamps which are 10 seconds or longer in order to add timestamps successfully.
Conclusion
As much as possible YouTubers want to make videos short and to the point. However, if a video needs to be longer, you can still help users navigate through to find what is important to them by adding Timestamp to YouTube link or Timestamp the YouTube descriptions. This can help your viewers jump straight to the interesting part in the video, rather than viewing the entire video saving their time and boost user experience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: [New] Maximize Visibility and Views on YouTube
- Author: Joseph
- Created at : 2024-05-31 13:46:47
- Updated at : 2024-06-01 13:46:47
- Link: https://youtube-stream.techidaily.com/new-maximize-visibility-and-views-on-youtube/
- License: This work is licensed under CC BY-NC-SA 4.0.
