Ignite the Flames: Strategies for Growing Your YouTube Audience

How to Get More Subscribers on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Working hard to produce exciting, informative and beautiful YouTube videos only to miss out on the exposure you’re hoping for can be very demoralizing, and many people give up the practice of video production after failing to generate interest in their work.

However, don’t accept defeat just yet if you’re not quite getting the numbers you’ve been aiming for. Take these steps to if you need to get subscribers for YouTube videos. Read on to find out more about the best ways to attract new YouTube subscribers for your online video channel.

• Part 1: How to Get More Subscribers on YouTube for Beginners
• Part 2: How to Get More Subscribers on YouTube for Pros
• Part 3: How to Get Free YouTube Subscribers [With Proven Methods]

Part 1: How to Get More Subscribers on YouTube for Beginners

1. Be Real and Approachable

You should always be yourself when you vlog. People will subscribe when they feel invested in you as a person, and that happens when they feel like you are being sincere. You do not need to share all of your innermost secrets on your vlog, but you should let your viewers feel like they know you.

2. Don’t forget to add a call to action

Some people need to be prompted to subscribe to your channel, no matter how much they enjoy your content. At the end of all your videos, ask your viewers to subscribe to your channel and like your social media page.

Don’t forget to explain the benefits of subscribing to them, such as to benefit from your informative tips and gain a deeper insight into your projects. If you have any interesting videos in the pipeline, let them know about them.

3. Listen To Your Subscribers

It feels nice to get positive comments on your videos. If people feel comfortable enough to leave you suggestions and requests then that is even better. It means that you have succeeded in making them feel like they are part of your community.

If you get a video request, try to do it. People like to feel that you are open to trying the things they want to see. However, there are also times when you should just ignore requests and suggestions. If the majority of your subscribers enjoy your jokes and you get one comment telling you to stop trying to be funny then it is fairly obvious that that ‘suggestion’ does not really reflect the wishes of your community.

4. Optimize your title

Try not to underestimate the importance of a great eye-catching title. Include relevant words and phrases that you think people will search for and don’t just hastily add the first title that comes into your head. The better your title is, the more viewers and subscribers you are likely to amass.

5. Be Patient

Almost all vlogs grow slowly at first; the first 1000 subscribers take the longest to get. It takes a lot of patience to keep producing content on a regular schedule when it seems like not many people are watching, but you need to stick with it in order to grow.

Part 2: How to Get more Subscribers on YouTube for Pros

1. Set goals

You can gain extra drive and momentum by setting yourself attainable goals and encouraging your followers to help you achieve them. These goals can include milestones such as reaching 500 followers, 1,000 followers and so on. Don’t hesitate to tell your viewers about these goals – if they think your content is of real value, chances are they will be only too happy to assist you.

2. Contests can be funny – why not enter one?

One way to increase subscribers is to take part in a contest. A site called Gleam can oversee a contest for you. It’s up to you to choose how you want the contest to work, and you can gain an edge over your competitors by getting people to leave comments, follow you on Instagram, subscribe to your channel and more.

You will be provided with a landing page for promoting your channel, and you can share this in a variety of places, including on your Facebook, Twitter and blog. The best way to heighten your chances of success is to have a clear goal in mind.

3. Make a trailer

YouTube’s channel interface allows you to add a trailer to entice viewers into watching your videos and following you on the platform. Your trailer gives you a valuable opportunity to quickly explain what your channel is all about and what the benefits of following you are.

Don’t waffle on – try to get your clip down to 90 seconds maximum. Include clips from your videos and don’t forget to add a strong call to action at the end. The more effort you put into your videos, the bigger the rewards are likely to become. And here are some of the best trailer makers that you can use on both Windows and Mac .

4. Make a Schedule and Stick To It

You want to vlog at least once a week, and making a schedule will help you keep on top of that. It will also give your subscribers a chance to anticipate your videos and get excited. They are more likely to watch an update they have been expecting than one that was not already on their minds.

Sticking to your schedule is a good wait to build up credibility with your audience, but late or skipped updates will cause you to lose that credibility. If you do not post for a month then people who already subscribed to you might still ignore your update because it has been too long and they forgot about you.

5. Collaborate With Other Vloggers

Collaboration videos are always big hits. When you collaborate with another vlogger you are essentially introducing each other to your subscribers. This is a great way to grow your community quickly: by connecting it to another community.

Collaborations work best when the other vlogger is located close enough to you that you can actually meet up, but you can do distance collaborations too. When you collaborate you and the other vlogger should have close to the same number of subscribers, so the video will benefit you both equally.

Bonus: How to Get Free YouTube Subscribers [6 Proven Methods]

There are lots of ways to get free YouTube subscribers. This proven method involves networking with other creators! Making your presence felt on YouTube is an important part of creating your network of subscribers that watch, share and talk about your videos. Interaction with your subscribers, reaching new audiences every day, and a plethora of other factors influence how well your YouTube channel is doing.

In this part, we will show you how you can build your own network of loyal YouTube supporters and prove that you don’t need the services of paid providers who promise better reach for your channel.

1. Find YouTubers in your niche

The first step to building an enviable army of YouTube subscribers starts with the realization that you are not alone. Regardless of the niche, your videos are covering, there are probably thousands of people who are just starting out or that have as many subscribers as your YouTube channel. Focus on finding them. You may even want to make a list.

2. Subscribe to YouTube channels you really like

Of the channels you found in Step 1, choose the ones you genuinely like and subscribe to them.

It goes without saying that everyone enjoys support, especially if you are not asking for anything in return. By subscribing to YouTube channels in your genre you appreciate, you will make yourself known to the channel’s owner, and there is a chance they will check out and subscribe to your channel.

3. Spend time watching videos each day

Knowledge is power and, if you want to attract real people to your channel, you should learn how to use your knowledge to your advantage. By paying attention to other new videos in your genre you’ll gain insight into what is going over well with audiences like yours, and what isn’t.

Also, be especially sure to watch videos from those channels you found in Step 1 and subscribed to in Step 2. Try to watch at least two minutes of content from those channels whenever they upload.

4. Comment thoughtfully. Don’t ask for anything in return

Most YouTubers are delighted to hear someone else’s positive opinion or constructive criticism regarding their work. The reason you are watching 2 minutes of content per video in Step 3 is so that you will really have something to say in this step.

If you do make a thoughtful comment, and especially if you use the time stamp of the part of the video you’re referring to, the video creator will know you have watched the video and that you are not just another spammer. Avoid the sub-4-sub strategy, and don’t be the person who’s always saying ‘Subscribe to my channel’. You will be ignored by both the creator and other viewers, and the creator will find you annoying. However, if you comment regularly without asking for anything, the creator and some of their viewers will naturally decide to check out your channel.

5. Reach out on social media

YouTube is just one out of many channels through which you can reach like-minded people. Facebook, Instagram, Pinterest or any other social network can help you network with other creators and potential subscribers. Create accounts on social networks you find the most suitable for your video category and share links to your videos on these accounts as often as you can. Furthermore, if you try to foster real discussions about topics that are relevant, people who get to know you through these other platforms will probably decide to check out your YouTube channel.

Social media is also a great place to reach out to other creators, whether it’s for collabs or just to chat about doing YouTube.

6. Do it all again. And again. And again

You aren’t going to see great results overnight. You have to spend time almost every day repeating the steps we just described. This might seem intimidating, but as time passes it will become routine.

When you build your presence on YouTube in this way, other creators and their subscribers will naturally start becoming your subscribers. What’s your best tip for free YouTube subscribers?

Conclusion

Some people might need to watch multiple videos by you before they decide they want to subscribe. If you stop making videos because you did not get any subscribers or comments on your first few then chances are there were people who were paying attention who may have subscribed if you had kept at it.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Working hard to produce exciting, informative and beautiful YouTube videos only to miss out on the exposure you’re hoping for can be very demoralizing, and many people give up the practice of video production after failing to generate interest in their work.

However, don’t accept defeat just yet if you’re not quite getting the numbers you’ve been aiming for. Take these steps to if you need to get subscribers for YouTube videos. Read on to find out more about the best ways to attract new YouTube subscribers for your online video channel.

• Part 1: How to Get More Subscribers on YouTube for Beginners
• Part 2: How to Get More Subscribers on YouTube for Pros
• Part 3: How to Get Free YouTube Subscribers [With Proven Methods]

Part 1: How to Get More Subscribers on YouTube for Beginners

1. Be Real and Approachable

You should always be yourself when you vlog. People will subscribe when they feel invested in you as a person, and that happens when they feel like you are being sincere. You do not need to share all of your innermost secrets on your vlog, but you should let your viewers feel like they know you.

2. Don’t forget to add a call to action

Some people need to be prompted to subscribe to your channel, no matter how much they enjoy your content. At the end of all your videos, ask your viewers to subscribe to your channel and like your social media page.

Don’t forget to explain the benefits of subscribing to them, such as to benefit from your informative tips and gain a deeper insight into your projects. If you have any interesting videos in the pipeline, let them know about them.

3. Listen To Your Subscribers

It feels nice to get positive comments on your videos. If people feel comfortable enough to leave you suggestions and requests then that is even better. It means that you have succeeded in making them feel like they are part of your community.

If you get a video request, try to do it. People like to feel that you are open to trying the things they want to see. However, there are also times when you should just ignore requests and suggestions. If the majority of your subscribers enjoy your jokes and you get one comment telling you to stop trying to be funny then it is fairly obvious that that ‘suggestion’ does not really reflect the wishes of your community.

4. Optimize your title

Try not to underestimate the importance of a great eye-catching title. Include relevant words and phrases that you think people will search for and don’t just hastily add the first title that comes into your head. The better your title is, the more viewers and subscribers you are likely to amass.

5. Be Patient

Almost all vlogs grow slowly at first; the first 1000 subscribers take the longest to get. It takes a lot of patience to keep producing content on a regular schedule when it seems like not many people are watching, but you need to stick with it in order to grow.

Part 2: How to Get more Subscribers on YouTube for Pros

1. Set goals

You can gain extra drive and momentum by setting yourself attainable goals and encouraging your followers to help you achieve them. These goals can include milestones such as reaching 500 followers, 1,000 followers and so on. Don’t hesitate to tell your viewers about these goals – if they think your content is of real value, chances are they will be only too happy to assist you.

2. Contests can be funny – why not enter one?

One way to increase subscribers is to take part in a contest. A site called Gleam can oversee a contest for you. It’s up to you to choose how you want the contest to work, and you can gain an edge over your competitors by getting people to leave comments, follow you on Instagram, subscribe to your channel and more.

You will be provided with a landing page for promoting your channel, and you can share this in a variety of places, including on your Facebook, Twitter and blog. The best way to heighten your chances of success is to have a clear goal in mind.

3. Make a trailer

YouTube’s channel interface allows you to add a trailer to entice viewers into watching your videos and following you on the platform. Your trailer gives you a valuable opportunity to quickly explain what your channel is all about and what the benefits of following you are.

Don’t waffle on – try to get your clip down to 90 seconds maximum. Include clips from your videos and don’t forget to add a strong call to action at the end. The more effort you put into your videos, the bigger the rewards are likely to become. And here are some of the best trailer makers that you can use on both Windows and Mac .

4. Make a Schedule and Stick To It

You want to vlog at least once a week, and making a schedule will help you keep on top of that. It will also give your subscribers a chance to anticipate your videos and get excited. They are more likely to watch an update they have been expecting than one that was not already on their minds.

Sticking to your schedule is a good wait to build up credibility with your audience, but late or skipped updates will cause you to lose that credibility. If you do not post for a month then people who already subscribed to you might still ignore your update because it has been too long and they forgot about you.

5. Collaborate With Other Vloggers

Collaboration videos are always big hits. When you collaborate with another vlogger you are essentially introducing each other to your subscribers. This is a great way to grow your community quickly: by connecting it to another community.

Collaborations work best when the other vlogger is located close enough to you that you can actually meet up, but you can do distance collaborations too. When you collaborate you and the other vlogger should have close to the same number of subscribers, so the video will benefit you both equally.

Bonus: How to Get Free YouTube Subscribers [6 Proven Methods]

There are lots of ways to get free YouTube subscribers. This proven method involves networking with other creators! Making your presence felt on YouTube is an important part of creating your network of subscribers that watch, share and talk about your videos. Interaction with your subscribers, reaching new audiences every day, and a plethora of other factors influence how well your YouTube channel is doing.

In this part, we will show you how you can build your own network of loyal YouTube supporters and prove that you don’t need the services of paid providers who promise better reach for your channel.

1. Find YouTubers in your niche

The first step to building an enviable army of YouTube subscribers starts with the realization that you are not alone. Regardless of the niche, your videos are covering, there are probably thousands of people who are just starting out or that have as many subscribers as your YouTube channel. Focus on finding them. You may even want to make a list.

2. Subscribe to YouTube channels you really like

Of the channels you found in Step 1, choose the ones you genuinely like and subscribe to them.

It goes without saying that everyone enjoys support, especially if you are not asking for anything in return. By subscribing to YouTube channels in your genre you appreciate, you will make yourself known to the channel’s owner, and there is a chance they will check out and subscribe to your channel.

3. Spend time watching videos each day

Knowledge is power and, if you want to attract real people to your channel, you should learn how to use your knowledge to your advantage. By paying attention to other new videos in your genre you’ll gain insight into what is going over well with audiences like yours, and what isn’t.

Also, be especially sure to watch videos from those channels you found in Step 1 and subscribed to in Step 2. Try to watch at least two minutes of content from those channels whenever they upload.

4. Comment thoughtfully. Don’t ask for anything in return

Most YouTubers are delighted to hear someone else’s positive opinion or constructive criticism regarding their work. The reason you are watching 2 minutes of content per video in Step 3 is so that you will really have something to say in this step.

If you do make a thoughtful comment, and especially if you use the time stamp of the part of the video you’re referring to, the video creator will know you have watched the video and that you are not just another spammer. Avoid the sub-4-sub strategy, and don’t be the person who’s always saying ‘Subscribe to my channel’. You will be ignored by both the creator and other viewers, and the creator will find you annoying. However, if you comment regularly without asking for anything, the creator and some of their viewers will naturally decide to check out your channel.

5. Reach out on social media

YouTube is just one out of many channels through which you can reach like-minded people. Facebook, Instagram, Pinterest or any other social network can help you network with other creators and potential subscribers. Create accounts on social networks you find the most suitable for your video category and share links to your videos on these accounts as often as you can. Furthermore, if you try to foster real discussions about topics that are relevant, people who get to know you through these other platforms will probably decide to check out your YouTube channel.

Social media is also a great place to reach out to other creators, whether it’s for collabs or just to chat about doing YouTube.

6. Do it all again. And again. And again

You aren’t going to see great results overnight. You have to spend time almost every day repeating the steps we just described. This might seem intimidating, but as time passes it will become routine.

When you build your presence on YouTube in this way, other creators and their subscribers will naturally start becoming your subscribers. What’s your best tip for free YouTube subscribers?

Conclusion

Some people might need to watch multiple videos by you before they decide they want to subscribe. If you stop making videos because you did not get any subscribers or comments on your first few then chances are there were people who were paying attention who may have subscribed if you had kept at it.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Working hard to produce exciting, informative and beautiful YouTube videos only to miss out on the exposure you’re hoping for can be very demoralizing, and many people give up the practice of video production after failing to generate interest in their work.

However, don’t accept defeat just yet if you’re not quite getting the numbers you’ve been aiming for. Take these steps to if you need to get subscribers for YouTube videos. Read on to find out more about the best ways to attract new YouTube subscribers for your online video channel.

• Part 1: How to Get More Subscribers on YouTube for Beginners
• Part 2: How to Get More Subscribers on YouTube for Pros
• Part 3: How to Get Free YouTube Subscribers [With Proven Methods]

Part 1: How to Get More Subscribers on YouTube for Beginners

1. Be Real and Approachable

You should always be yourself when you vlog. People will subscribe when they feel invested in you as a person, and that happens when they feel like you are being sincere. You do not need to share all of your innermost secrets on your vlog, but you should let your viewers feel like they know you.

2. Don’t forget to add a call to action

Some people need to be prompted to subscribe to your channel, no matter how much they enjoy your content. At the end of all your videos, ask your viewers to subscribe to your channel and like your social media page.

Don’t forget to explain the benefits of subscribing to them, such as to benefit from your informative tips and gain a deeper insight into your projects. If you have any interesting videos in the pipeline, let them know about them.

3. Listen To Your Subscribers

It feels nice to get positive comments on your videos. If people feel comfortable enough to leave you suggestions and requests then that is even better. It means that you have succeeded in making them feel like they are part of your community.

If you get a video request, try to do it. People like to feel that you are open to trying the things they want to see. However, there are also times when you should just ignore requests and suggestions. If the majority of your subscribers enjoy your jokes and you get one comment telling you to stop trying to be funny then it is fairly obvious that that ‘suggestion’ does not really reflect the wishes of your community.

4. Optimize your title

Try not to underestimate the importance of a great eye-catching title. Include relevant words and phrases that you think people will search for and don’t just hastily add the first title that comes into your head. The better your title is, the more viewers and subscribers you are likely to amass.

5. Be Patient

Almost all vlogs grow slowly at first; the first 1000 subscribers take the longest to get. It takes a lot of patience to keep producing content on a regular schedule when it seems like not many people are watching, but you need to stick with it in order to grow.

Part 2: How to Get more Subscribers on YouTube for Pros

1. Set goals

You can gain extra drive and momentum by setting yourself attainable goals and encouraging your followers to help you achieve them. These goals can include milestones such as reaching 500 followers, 1,000 followers and so on. Don’t hesitate to tell your viewers about these goals – if they think your content is of real value, chances are they will be only too happy to assist you.

2. Contests can be funny – why not enter one?

One way to increase subscribers is to take part in a contest. A site called Gleam can oversee a contest for you. It’s up to you to choose how you want the contest to work, and you can gain an edge over your competitors by getting people to leave comments, follow you on Instagram, subscribe to your channel and more.

You will be provided with a landing page for promoting your channel, and you can share this in a variety of places, including on your Facebook, Twitter and blog. The best way to heighten your chances of success is to have a clear goal in mind.

3. Make a trailer

YouTube’s channel interface allows you to add a trailer to entice viewers into watching your videos and following you on the platform. Your trailer gives you a valuable opportunity to quickly explain what your channel is all about and what the benefits of following you are.

Don’t waffle on – try to get your clip down to 90 seconds maximum. Include clips from your videos and don’t forget to add a strong call to action at the end. The more effort you put into your videos, the bigger the rewards are likely to become. And here are some of the best trailer makers that you can use on both Windows and Mac .

4. Make a Schedule and Stick To It

You want to vlog at least once a week, and making a schedule will help you keep on top of that. It will also give your subscribers a chance to anticipate your videos and get excited. They are more likely to watch an update they have been expecting than one that was not already on their minds.

Sticking to your schedule is a good wait to build up credibility with your audience, but late or skipped updates will cause you to lose that credibility. If you do not post for a month then people who already subscribed to you might still ignore your update because it has been too long and they forgot about you.

5. Collaborate With Other Vloggers

Collaboration videos are always big hits. When you collaborate with another vlogger you are essentially introducing each other to your subscribers. This is a great way to grow your community quickly: by connecting it to another community.

Collaborations work best when the other vlogger is located close enough to you that you can actually meet up, but you can do distance collaborations too. When you collaborate you and the other vlogger should have close to the same number of subscribers, so the video will benefit you both equally.

Bonus: How to Get Free YouTube Subscribers [6 Proven Methods]

There are lots of ways to get free YouTube subscribers. This proven method involves networking with other creators! Making your presence felt on YouTube is an important part of creating your network of subscribers that watch, share and talk about your videos. Interaction with your subscribers, reaching new audiences every day, and a plethora of other factors influence how well your YouTube channel is doing.

In this part, we will show you how you can build your own network of loyal YouTube supporters and prove that you don’t need the services of paid providers who promise better reach for your channel.

1. Find YouTubers in your niche

The first step to building an enviable army of YouTube subscribers starts with the realization that you are not alone. Regardless of the niche, your videos are covering, there are probably thousands of people who are just starting out or that have as many subscribers as your YouTube channel. Focus on finding them. You may even want to make a list.

2. Subscribe to YouTube channels you really like

Of the channels you found in Step 1, choose the ones you genuinely like and subscribe to them.

It goes without saying that everyone enjoys support, especially if you are not asking for anything in return. By subscribing to YouTube channels in your genre you appreciate, you will make yourself known to the channel’s owner, and there is a chance they will check out and subscribe to your channel.

3. Spend time watching videos each day

Knowledge is power and, if you want to attract real people to your channel, you should learn how to use your knowledge to your advantage. By paying attention to other new videos in your genre you’ll gain insight into what is going over well with audiences like yours, and what isn’t.

Also, be especially sure to watch videos from those channels you found in Step 1 and subscribed to in Step 2. Try to watch at least two minutes of content from those channels whenever they upload.

4. Comment thoughtfully. Don’t ask for anything in return

Most YouTubers are delighted to hear someone else’s positive opinion or constructive criticism regarding their work. The reason you are watching 2 minutes of content per video in Step 3 is so that you will really have something to say in this step.

If you do make a thoughtful comment, and especially if you use the time stamp of the part of the video you’re referring to, the video creator will know you have watched the video and that you are not just another spammer. Avoid the sub-4-sub strategy, and don’t be the person who’s always saying ‘Subscribe to my channel’. You will be ignored by both the creator and other viewers, and the creator will find you annoying. However, if you comment regularly without asking for anything, the creator and some of their viewers will naturally decide to check out your channel.

5. Reach out on social media

YouTube is just one out of many channels through which you can reach like-minded people. Facebook, Instagram, Pinterest or any other social network can help you network with other creators and potential subscribers. Create accounts on social networks you find the most suitable for your video category and share links to your videos on these accounts as often as you can. Furthermore, if you try to foster real discussions about topics that are relevant, people who get to know you through these other platforms will probably decide to check out your YouTube channel.

Social media is also a great place to reach out to other creators, whether it’s for collabs or just to chat about doing YouTube.

6. Do it all again. And again. And again

You aren’t going to see great results overnight. You have to spend time almost every day repeating the steps we just described. This might seem intimidating, but as time passes it will become routine.

When you build your presence on YouTube in this way, other creators and their subscribers will naturally start becoming your subscribers. What’s your best tip for free YouTube subscribers?

Conclusion

Some people might need to watch multiple videos by you before they decide they want to subscribe. If you stop making videos because you did not get any subscribers or comments on your first few then chances are there were people who were paying attention who may have subscribed if you had kept at it.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Working hard to produce exciting, informative and beautiful YouTube videos only to miss out on the exposure you’re hoping for can be very demoralizing, and many people give up the practice of video production after failing to generate interest in their work.

However, don’t accept defeat just yet if you’re not quite getting the numbers you’ve been aiming for. Take these steps to if you need to get subscribers for YouTube videos. Read on to find out more about the best ways to attract new YouTube subscribers for your online video channel.

• Part 1: How to Get More Subscribers on YouTube for Beginners
• Part 2: How to Get More Subscribers on YouTube for Pros
• Part 3: How to Get Free YouTube Subscribers [With Proven Methods]

Part 1: How to Get More Subscribers on YouTube for Beginners

1. Be Real and Approachable

You should always be yourself when you vlog. People will subscribe when they feel invested in you as a person, and that happens when they feel like you are being sincere. You do not need to share all of your innermost secrets on your vlog, but you should let your viewers feel like they know you.

2. Don’t forget to add a call to action

Some people need to be prompted to subscribe to your channel, no matter how much they enjoy your content. At the end of all your videos, ask your viewers to subscribe to your channel and like your social media page.

Don’t forget to explain the benefits of subscribing to them, such as to benefit from your informative tips and gain a deeper insight into your projects. If you have any interesting videos in the pipeline, let them know about them.

3. Listen To Your Subscribers

It feels nice to get positive comments on your videos. If people feel comfortable enough to leave you suggestions and requests then that is even better. It means that you have succeeded in making them feel like they are part of your community.

If you get a video request, try to do it. People like to feel that you are open to trying the things they want to see. However, there are also times when you should just ignore requests and suggestions. If the majority of your subscribers enjoy your jokes and you get one comment telling you to stop trying to be funny then it is fairly obvious that that ‘suggestion’ does not really reflect the wishes of your community.

4. Optimize your title

Try not to underestimate the importance of a great eye-catching title. Include relevant words and phrases that you think people will search for and don’t just hastily add the first title that comes into your head. The better your title is, the more viewers and subscribers you are likely to amass.

5. Be Patient

Almost all vlogs grow slowly at first; the first 1000 subscribers take the longest to get. It takes a lot of patience to keep producing content on a regular schedule when it seems like not many people are watching, but you need to stick with it in order to grow.

Part 2: How to Get more Subscribers on YouTube for Pros

1. Set goals

You can gain extra drive and momentum by setting yourself attainable goals and encouraging your followers to help you achieve them. These goals can include milestones such as reaching 500 followers, 1,000 followers and so on. Don’t hesitate to tell your viewers about these goals – if they think your content is of real value, chances are they will be only too happy to assist you.

2. Contests can be funny – why not enter one?

One way to increase subscribers is to take part in a contest. A site called Gleam can oversee a contest for you. It’s up to you to choose how you want the contest to work, and you can gain an edge over your competitors by getting people to leave comments, follow you on Instagram, subscribe to your channel and more.

You will be provided with a landing page for promoting your channel, and you can share this in a variety of places, including on your Facebook, Twitter and blog. The best way to heighten your chances of success is to have a clear goal in mind.

3. Make a trailer

YouTube’s channel interface allows you to add a trailer to entice viewers into watching your videos and following you on the platform. Your trailer gives you a valuable opportunity to quickly explain what your channel is all about and what the benefits of following you are.

Don’t waffle on – try to get your clip down to 90 seconds maximum. Include clips from your videos and don’t forget to add a strong call to action at the end. The more effort you put into your videos, the bigger the rewards are likely to become. And here are some of the best trailer makers that you can use on both Windows and Mac .

4. Make a Schedule and Stick To It

You want to vlog at least once a week, and making a schedule will help you keep on top of that. It will also give your subscribers a chance to anticipate your videos and get excited. They are more likely to watch an update they have been expecting than one that was not already on their minds.

Sticking to your schedule is a good wait to build up credibility with your audience, but late or skipped updates will cause you to lose that credibility. If you do not post for a month then people who already subscribed to you might still ignore your update because it has been too long and they forgot about you.

5. Collaborate With Other Vloggers

Collaboration videos are always big hits. When you collaborate with another vlogger you are essentially introducing each other to your subscribers. This is a great way to grow your community quickly: by connecting it to another community.

Collaborations work best when the other vlogger is located close enough to you that you can actually meet up, but you can do distance collaborations too. When you collaborate you and the other vlogger should have close to the same number of subscribers, so the video will benefit you both equally.

Bonus: How to Get Free YouTube Subscribers [6 Proven Methods]

There are lots of ways to get free YouTube subscribers. This proven method involves networking with other creators! Making your presence felt on YouTube is an important part of creating your network of subscribers that watch, share and talk about your videos. Interaction with your subscribers, reaching new audiences every day, and a plethora of other factors influence how well your YouTube channel is doing.

In this part, we will show you how you can build your own network of loyal YouTube supporters and prove that you don’t need the services of paid providers who promise better reach for your channel.

1. Find YouTubers in your niche

The first step to building an enviable army of YouTube subscribers starts with the realization that you are not alone. Regardless of the niche, your videos are covering, there are probably thousands of people who are just starting out or that have as many subscribers as your YouTube channel. Focus on finding them. You may even want to make a list.

2. Subscribe to YouTube channels you really like

Of the channels you found in Step 1, choose the ones you genuinely like and subscribe to them.

It goes without saying that everyone enjoys support, especially if you are not asking for anything in return. By subscribing to YouTube channels in your genre you appreciate, you will make yourself known to the channel’s owner, and there is a chance they will check out and subscribe to your channel.

3. Spend time watching videos each day

Knowledge is power and, if you want to attract real people to your channel, you should learn how to use your knowledge to your advantage. By paying attention to other new videos in your genre you’ll gain insight into what is going over well with audiences like yours, and what isn’t.

Also, be especially sure to watch videos from those channels you found in Step 1 and subscribed to in Step 2. Try to watch at least two minutes of content from those channels whenever they upload.

4. Comment thoughtfully. Don’t ask for anything in return

Most YouTubers are delighted to hear someone else’s positive opinion or constructive criticism regarding their work. The reason you are watching 2 minutes of content per video in Step 3 is so that you will really have something to say in this step.

If you do make a thoughtful comment, and especially if you use the time stamp of the part of the video you’re referring to, the video creator will know you have watched the video and that you are not just another spammer. Avoid the sub-4-sub strategy, and don’t be the person who’s always saying ‘Subscribe to my channel’. You will be ignored by both the creator and other viewers, and the creator will find you annoying. However, if you comment regularly without asking for anything, the creator and some of their viewers will naturally decide to check out your channel.

5. Reach out on social media

YouTube is just one out of many channels through which you can reach like-minded people. Facebook, Instagram, Pinterest or any other social network can help you network with other creators and potential subscribers. Create accounts on social networks you find the most suitable for your video category and share links to your videos on these accounts as often as you can. Furthermore, if you try to foster real discussions about topics that are relevant, people who get to know you through these other platforms will probably decide to check out your YouTube channel.

Social media is also a great place to reach out to other creators, whether it’s for collabs or just to chat about doing YouTube.

6. Do it all again. And again. And again

You aren’t going to see great results overnight. You have to spend time almost every day repeating the steps we just described. This might seem intimidating, but as time passes it will become routine.

When you build your presence on YouTube in this way, other creators and their subscribers will naturally start becoming your subscribers. What’s your best tip for free YouTube subscribers?

Conclusion

Some people might need to watch multiple videos by you before they decide they want to subscribe. If you stop making videos because you did not get any subscribers or comments on your first few then chances are there were people who were paying attention who may have subscribed if you had kept at it.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Unleashing Radiance: Skincare and Haircare Secrets

Ultimate Guide to Beauty on YouTube - Gear, Makeup Tutorials, and More

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**

2. Types of Beauty Videos – Your Content Strategy
3. How to Get Products to Review
4. Simple Camera Setup for Beauty Vloggers
5. Lighting for Beauty
6. Top Ring Lights for YouTube
7. Build Your Own Diva Ring Light
8. How to Make a Makeup Tutorial – Before You Start
9. How to Make a Makeup Tutorial – Recording
10. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

• Boyfriend Does My Makeup
• Kid’s Makeup Challenge
• No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
   Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
   Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

1. Camera with a flip-out screen
2. Ring light
3. Camera-mounted shotgun mic
4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

1. Smartphone camera
2. DIY ring light
3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

• Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
• Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

• A wire wreath frame
• Zip ties
• LED rope light (16 ft, daylight)
• Tinfoil
• Metal paper towel stand
• Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
   If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
   If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
   Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**

2. Types of Beauty Videos – Your Content Strategy
3. How to Get Products to Review
4. Simple Camera Setup for Beauty Vloggers
5. Lighting for Beauty
6. Top Ring Lights for YouTube
7. Build Your Own Diva Ring Light
8. How to Make a Makeup Tutorial – Before You Start
9. How to Make a Makeup Tutorial – Recording
10. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

• Boyfriend Does My Makeup
• Kid’s Makeup Challenge
• No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
   Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
   Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

1. Camera with a flip-out screen
2. Ring light
3. Camera-mounted shotgun mic
4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

1. Smartphone camera
2. DIY ring light
3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

• Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
• Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

• A wire wreath frame
• Zip ties
• LED rope light (16 ft, daylight)
• Tinfoil
• Metal paper towel stand
• Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
   If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
   If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
   Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**

2. Types of Beauty Videos – Your Content Strategy
3. How to Get Products to Review
4. Simple Camera Setup for Beauty Vloggers
5. Lighting for Beauty
6. Top Ring Lights for YouTube
7. Build Your Own Diva Ring Light
8. How to Make a Makeup Tutorial – Before You Start
9. How to Make a Makeup Tutorial – Recording
10. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

• Boyfriend Does My Makeup
• Kid’s Makeup Challenge
• No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
   Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
   Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

1. Camera with a flip-out screen
2. Ring light
3. Camera-mounted shotgun mic
4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

1. Smartphone camera
2. DIY ring light
3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

• Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
• Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

• A wire wreath frame
• Zip ties
• LED rope light (16 ft, daylight)
• Tinfoil
• Metal paper towel stand
• Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
   If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
   If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
   Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**

2. Types of Beauty Videos – Your Content Strategy
3. How to Get Products to Review
4. Simple Camera Setup for Beauty Vloggers
5. Lighting for Beauty
6. Top Ring Lights for YouTube
7. Build Your Own Diva Ring Light
8. How to Make a Makeup Tutorial – Before You Start
9. How to Make a Makeup Tutorial – Recording
10. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

• Boyfriend Does My Makeup
• Kid’s Makeup Challenge
• No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
   Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
   Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

1. Camera with a flip-out screen
2. Ring light
3. Camera-mounted shotgun mic
4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

1. Smartphone camera
2. DIY ring light
3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

• Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
• Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

• A wire wreath frame
• Zip ties
• LED rope light (16 ft, daylight)
• Tinfoil
• Metal paper towel stand
• Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
   If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
   If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
   Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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