Spreading Beauty Wisdom: Setting Up Your Vlogger’s Virtual Space

How To Be A Beauty Guru on YouTube: Beauty Vlogger Set Up

Richard Bennett

Mar 27, 2024• Proven solutions

Beauty Vlogs are some of the most popular channels on YouTube. These vlogs are all about aesthetics, so it is important that the videos themselves are beautiful. When you are giving out tips on makeup or hair you want to use a setup that will make your results look their very best.

YouTube Beauty Vlogger Set Up

It’s easy to put together your own Beauty Vlog setup. There are four main elements; lighting, beauty supplies, backgrounds, and audio. Here are some tips on building your beauty guru set:

1. Light It Up

Beauty Vlogs need to have great lighting so that everyone can clearly see what you are doing and how amazing it looks. Make sure you have even light over your whole face by ‘front lighting’ your vlog. Front lighting means having a light source right in front of you.

Depending on your budget, you can either use a window as a front light or buy a diva ring light.

Using a Window: Face the window while you vlog and be careful that the camera’s shadow is not visible in your shot. Avoid using a window the sun is shining directly into. You want softer, more diffused, light for a beauty vlog.

Using a Ring Light: Mount your camera either inside the ring or right behind it on a tripod. Ring lights are powerful options for illuminating your entire face, and they are very popular with makeup vloggers.

Front lighting can make you appear flat against your background, so it is also a good idea to set up a backlight behind you to make you pop out. Setting up lights on either side of you can also help add dimension to your shot.

Check this tutorial to know more details:

2. Organize Your Makeup

Having to search for makeup or reach across to where you are storing your curling iron will kill your vlogging momentum. Creating a great look is the fun part of beauty vlogging, and probably the part you want to focus on. Not looking for your missing brush. The best way to set yourself up for a beauty vlog is at a desk or table where you can lay everything out neatly right in front of you.

3. Alter Your Background

Making your vlog look more professional can be as easy as dressing up your background. You do not want there to be a lot of clutter behind you, but you don’t want to shoot with your back to a plain beige wall either. One simple way to keep your background beautiful, but not distracting, is to use a backdrop. Just hang a sheet or other piece of fabric behind you. You can even use patterns and change your backdrop to match your makeup in different videos.

Another great way to disguise the room you are vlogging in, and make sure nothing behind you distracts your viewers, is to blur your background. You really stand out when your background is blurry and you are in perfect focus.

4. Be Audible

You have a lot to say, so make sure people can hear you. Most cameras do not have great microphones, so you will need to use an external mic. To see what kinds of options you have make sure to read and watch “Best Microphone for YouTube - Top 5 Mics for YouTube Videos ”.

If you do not have access to an external mic then you may be able to get by without one for a while using software. Make sure there is no background noise competing with your voice, and download a free audio editing program called Audacity from Audacityteam.org. Using Audacity you will be able to improve a mediocre audio recording from your camera and make it usable. This is a popular option among YouTube gamers who record both video and audio from their webcams, but there is no reason it should not be useful for beauty gurus too.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Beauty Vlogs are some of the most popular channels on YouTube. These vlogs are all about aesthetics, so it is important that the videos themselves are beautiful. When you are giving out tips on makeup or hair you want to use a setup that will make your results look their very best.

YouTube Beauty Vlogger Set Up

It’s easy to put together your own Beauty Vlog setup. There are four main elements; lighting, beauty supplies, backgrounds, and audio. Here are some tips on building your beauty guru set:

1. Light It Up

Beauty Vlogs need to have great lighting so that everyone can clearly see what you are doing and how amazing it looks. Make sure you have even light over your whole face by ‘front lighting’ your vlog. Front lighting means having a light source right in front of you.

Depending on your budget, you can either use a window as a front light or buy a diva ring light.

Using a Window: Face the window while you vlog and be careful that the camera’s shadow is not visible in your shot. Avoid using a window the sun is shining directly into. You want softer, more diffused, light for a beauty vlog.

Using a Ring Light: Mount your camera either inside the ring or right behind it on a tripod. Ring lights are powerful options for illuminating your entire face, and they are very popular with makeup vloggers.

Front lighting can make you appear flat against your background, so it is also a good idea to set up a backlight behind you to make you pop out. Setting up lights on either side of you can also help add dimension to your shot.

Check this tutorial to know more details:

2. Organize Your Makeup

Having to search for makeup or reach across to where you are storing your curling iron will kill your vlogging momentum. Creating a great look is the fun part of beauty vlogging, and probably the part you want to focus on. Not looking for your missing brush. The best way to set yourself up for a beauty vlog is at a desk or table where you can lay everything out neatly right in front of you.

3. Alter Your Background

Making your vlog look more professional can be as easy as dressing up your background. You do not want there to be a lot of clutter behind you, but you don’t want to shoot with your back to a plain beige wall either. One simple way to keep your background beautiful, but not distracting, is to use a backdrop. Just hang a sheet or other piece of fabric behind you. You can even use patterns and change your backdrop to match your makeup in different videos.

Another great way to disguise the room you are vlogging in, and make sure nothing behind you distracts your viewers, is to blur your background. You really stand out when your background is blurry and you are in perfect focus.

4. Be Audible

You have a lot to say, so make sure people can hear you. Most cameras do not have great microphones, so you will need to use an external mic. To see what kinds of options you have make sure to read and watch “Best Microphone for YouTube - Top 5 Mics for YouTube Videos ”.

If you do not have access to an external mic then you may be able to get by without one for a while using software. Make sure there is no background noise competing with your voice, and download a free audio editing program called Audacity from Audacityteam.org. Using Audacity you will be able to improve a mediocre audio recording from your camera and make it usable. This is a popular option among YouTube gamers who record both video and audio from their webcams, but there is no reason it should not be useful for beauty gurus too.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Beauty Vlogs are some of the most popular channels on YouTube. These vlogs are all about aesthetics, so it is important that the videos themselves are beautiful. When you are giving out tips on makeup or hair you want to use a setup that will make your results look their very best.

YouTube Beauty Vlogger Set Up

It’s easy to put together your own Beauty Vlog setup. There are four main elements; lighting, beauty supplies, backgrounds, and audio. Here are some tips on building your beauty guru set:

1. Light It Up

Beauty Vlogs need to have great lighting so that everyone can clearly see what you are doing and how amazing it looks. Make sure you have even light over your whole face by ‘front lighting’ your vlog. Front lighting means having a light source right in front of you.

Depending on your budget, you can either use a window as a front light or buy a diva ring light.

Using a Window: Face the window while you vlog and be careful that the camera’s shadow is not visible in your shot. Avoid using a window the sun is shining directly into. You want softer, more diffused, light for a beauty vlog.

Using a Ring Light: Mount your camera either inside the ring or right behind it on a tripod. Ring lights are powerful options for illuminating your entire face, and they are very popular with makeup vloggers.

Front lighting can make you appear flat against your background, so it is also a good idea to set up a backlight behind you to make you pop out. Setting up lights on either side of you can also help add dimension to your shot.

Check this tutorial to know more details:

2. Organize Your Makeup

Having to search for makeup or reach across to where you are storing your curling iron will kill your vlogging momentum. Creating a great look is the fun part of beauty vlogging, and probably the part you want to focus on. Not looking for your missing brush. The best way to set yourself up for a beauty vlog is at a desk or table where you can lay everything out neatly right in front of you.

3. Alter Your Background

Making your vlog look more professional can be as easy as dressing up your background. You do not want there to be a lot of clutter behind you, but you don’t want to shoot with your back to a plain beige wall either. One simple way to keep your background beautiful, but not distracting, is to use a backdrop. Just hang a sheet or other piece of fabric behind you. You can even use patterns and change your backdrop to match your makeup in different videos.

Another great way to disguise the room you are vlogging in, and make sure nothing behind you distracts your viewers, is to blur your background. You really stand out when your background is blurry and you are in perfect focus.

4. Be Audible

You have a lot to say, so make sure people can hear you. Most cameras do not have great microphones, so you will need to use an external mic. To see what kinds of options you have make sure to read and watch “Best Microphone for YouTube - Top 5 Mics for YouTube Videos ”.

If you do not have access to an external mic then you may be able to get by without one for a while using software. Make sure there is no background noise competing with your voice, and download a free audio editing program called Audacity from Audacityteam.org. Using Audacity you will be able to improve a mediocre audio recording from your camera and make it usable. This is a popular option among YouTube gamers who record both video and audio from their webcams, but there is no reason it should not be useful for beauty gurus too.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Beauty Vlogs are some of the most popular channels on YouTube. These vlogs are all about aesthetics, so it is important that the videos themselves are beautiful. When you are giving out tips on makeup or hair you want to use a setup that will make your results look their very best.

YouTube Beauty Vlogger Set Up

It’s easy to put together your own Beauty Vlog setup. There are four main elements; lighting, beauty supplies, backgrounds, and audio. Here are some tips on building your beauty guru set:

1. Light It Up

Beauty Vlogs need to have great lighting so that everyone can clearly see what you are doing and how amazing it looks. Make sure you have even light over your whole face by ‘front lighting’ your vlog. Front lighting means having a light source right in front of you.

Depending on your budget, you can either use a window as a front light or buy a diva ring light.

Using a Window: Face the window while you vlog and be careful that the camera’s shadow is not visible in your shot. Avoid using a window the sun is shining directly into. You want softer, more diffused, light for a beauty vlog.

Using a Ring Light: Mount your camera either inside the ring or right behind it on a tripod. Ring lights are powerful options for illuminating your entire face, and they are very popular with makeup vloggers.

Front lighting can make you appear flat against your background, so it is also a good idea to set up a backlight behind you to make you pop out. Setting up lights on either side of you can also help add dimension to your shot.

Check this tutorial to know more details:

2. Organize Your Makeup

Having to search for makeup or reach across to where you are storing your curling iron will kill your vlogging momentum. Creating a great look is the fun part of beauty vlogging, and probably the part you want to focus on. Not looking for your missing brush. The best way to set yourself up for a beauty vlog is at a desk or table where you can lay everything out neatly right in front of you.

3. Alter Your Background

Making your vlog look more professional can be as easy as dressing up your background. You do not want there to be a lot of clutter behind you, but you don’t want to shoot with your back to a plain beige wall either. One simple way to keep your background beautiful, but not distracting, is to use a backdrop. Just hang a sheet or other piece of fabric behind you. You can even use patterns and change your backdrop to match your makeup in different videos.

Another great way to disguise the room you are vlogging in, and make sure nothing behind you distracts your viewers, is to blur your background. You really stand out when your background is blurry and you are in perfect focus.

4. Be Audible

You have a lot to say, so make sure people can hear you. Most cameras do not have great microphones, so you will need to use an external mic. To see what kinds of options you have make sure to read and watch “Best Microphone for YouTube - Top 5 Mics for YouTube Videos ”.

If you do not have access to an external mic then you may be able to get by without one for a while using software. Make sure there is no background noise competing with your voice, and download a free audio editing program called Audacity from Audacityteam.org. Using Audacity you will be able to improve a mediocre audio recording from your camera and make it usable. This is a popular option among YouTube gamers who record both video and audio from their webcams, but there is no reason it should not be useful for beauty gurus too.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Charting the Course to Trending YouTubers

How to Get a YouTube Video Trending

Richard Bennett

Oct 26, 2023• Proven solutions

0

Ever think about how to get a YouTube video trending? It can come down to picking a topic that’s trending.

A trending topic is a subject which a lot of people are currently interested in. If you learn how to tap into what’s popular and cover it in creative and innovative ways then that will help your channel grow more quickly. You’ll get more views, more subscribers, and higher search rankings by following these simple tips.

1. Think of ‘Trending’ as Relevant
2. Find Trending Topics Within Your Niche
3. Aim for Number 1
4. Success Doesn’t Mean Making a Viral Video
5. The Subscriber Snowball Effect

Click here

1. Think of ‘Trending’ as Relevant

Instead of thinking of a trending video as a video that everyone is doing, think of it as a subject that is relevant to a lot of people. You want to cover topics that a lot of people care about.

A lot of YouTubers see huge channels have a lot of success posting videos that are very focused on the personal life of the creator (i.e. ‘I had the WORST day’) or which have very vague or sensational titles (i.e. ‘The horse knows what it did’) and decide that those are the kinds of videos they want to do too. However, the only reason large channels are able to be successful with these kinds of videos and titles is that they are already big. These creators have already grown themselves huge audiences of people who know and are interested in them personally.

As a smaller creator, you will not be successful if you only aim to do videos that are focused on you and your life. For example, if you have 100 subscribers and make a vlog about how your day went, then you have 100 people who may potentially find that interesting. The content might be good, but it won’t help you grow.

2. Find Trending Topics Within Your Niche

Click here

Taking on trending topics shouldn’t mean taking on topics you aren’t actually interested in or don’t care about. Every genre on YouTube has its own trends, and you will often know about them just by virtue of watching other channels in your genre and talking to people who are interested in the same things as you. For example, if you’re a Gamer and your friends are also Gamers then you probably already know what Gamers are currently interested in.

If you do need help determining trends, here are 2 ways to do it:

1. Visit 3 of the most popular channels in your genre (i.e. gaming, beauty, or prank) and see if there’s any overlap in the themes of their most recent videos.
2. Go to Google Trends and look at the categories most relevant to your genre. To learn how to use Google Trends .

3. Aim for Number 1

Being trendy doesn’t mean you can’t be original. If you know what’s popular in your genre then that will enable you to ask yourself ‘what’s on-trend, but not being covered yet?’.

For example, if you know that relationship videos – topics like ‘how do you know a guy likes you?’ – are doing well then you can think about what other aspects of dating people might be interested in that don’t have many videos on them yet. If you’re one of the first to tackle something that’s on-trend you have a much better chance of getting that number 1 search engine ranking, and higher ranked videos always get more views.

4. Success Doesn’t Mean Making a Viral Video

There’s a common misconception that in order to grow your channel you need to make your videos go viral. The truth is that having one or two viral videos probably won’t help you much. People don’t subscribe to one video, they subscribe for consistently good content.

It’s much better to have 10 videos on a popular topic that are doing alright than it is to have that one big viral hit. Those 10 videos will consistently bring in new viewers to your channel who are more likely to subscribe because they can see you have other content they’re interested in.

5. The Subscriber Snowball Effect

When you make multiple videos around a trending topic, they’re more likely to come up as ‘related’ to each other than if you only cover the topic in one video. If someone enjoys one of your videos on that topic and can see there’s another right there in the related videos, there’s a good chance they’ll click on it.

This gets you more views on multiple videos, and more subscribers because it builds the expectation that you’re going to continue to keep covering relevant topics. Having viewers click from video to video on your channel also increases your watch time, which YouTube’s algorithm takes as a sign that they should rank your videos higher in search results (getting you even more views).

Do you have any of your own tips for how to get a YouTube video trending?

Finding the trend is integral for YouTube channel growth. A user-friendly video editing software will simplify the process of editing videos and saves your efforts. Get Wondershare Filmora by clicking the button below to make the coolest videos and see your viewers boom.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Ever think about how to get a YouTube video trending? It can come down to picking a topic that’s trending.

A trending topic is a subject which a lot of people are currently interested in. If you learn how to tap into what’s popular and cover it in creative and innovative ways then that will help your channel grow more quickly. You’ll get more views, more subscribers, and higher search rankings by following these simple tips.

1. Think of ‘Trending’ as Relevant
2. Find Trending Topics Within Your Niche
3. Aim for Number 1
4. Success Doesn’t Mean Making a Viral Video
5. The Subscriber Snowball Effect

1. Think of ‘Trending’ as Relevant

Instead of thinking of a trending video as a video that everyone is doing, think of it as a subject that is relevant to a lot of people. You want to cover topics that a lot of people care about.

A lot of YouTubers see huge channels have a lot of success posting videos that are very focused on the personal life of the creator (i.e. ‘I had the WORST day’) or which have very vague or sensational titles (i.e. ‘The horse knows what it did’) and decide that those are the kinds of videos they want to do too. However, the only reason large channels are able to be successful with these kinds of videos and titles is that they are already big. These creators have already grown themselves huge audiences of people who know and are interested in them personally.

As a smaller creator, you will not be successful if you only aim to do videos that are focused on you and your life. For example, if you have 100 subscribers and make a vlog about how your day went, then you have 100 people who may potentially find that interesting. The content might be good, but it won’t help you grow.

2. Find Trending Topics Within Your Niche

Taking on trending topics shouldn’t mean taking on topics you aren’t actually interested in or don’t care about. Every genre on YouTube has its own trends, and you will often know about them just by virtue of watching other channels in your genre and talking to people who are interested in the same things as you. For example, if you’re a Gamer and your friends are also Gamers then you probably already know what Gamers are currently interested in.

If you do need help determining trends, here are 2 ways to do it:

1. Visit 3 of the most popular channels in your genre (i.e. gaming, beauty, or prank) and see if there’s any overlap in the themes of their most recent videos.
2. Go to Google Trends and look at the categories most relevant to your genre. To learn how to use Google Trends .

3. Aim for Number 1

Being trendy doesn’t mean you can’t be original. If you know what’s popular in your genre then that will enable you to ask yourself ‘what’s on-trend, but not being covered yet?’.

For example, if you know that relationship videos – topics like ‘how do you know a guy likes you?’ – are doing well then you can think about what other aspects of dating people might be interested in that don’t have many videos on them yet. If you’re one of the first to tackle something that’s on-trend you have a much better chance of getting that number 1 search engine ranking, and higher ranked videos always get more views.

4. Success Doesn’t Mean Making a Viral Video

There’s a common misconception that in order to grow your channel you need to make your videos go viral. The truth is that having one or two viral videos probably won’t help you much. People don’t subscribe to one video, they subscribe for consistently good content.

It’s much better to have 10 videos on a popular topic that are doing alright than it is to have that one big viral hit. Those 10 videos will consistently bring in new viewers to your channel who are more likely to subscribe because they can see you have other content they’re interested in.

5. The Subscriber Snowball Effect

When you make multiple videos around a trending topic, they’re more likely to come up as ‘related’ to each other than if you only cover the topic in one video. If someone enjoys one of your videos on that topic and can see there’s another right there in the related videos, there’s a good chance they’ll click on it.

This gets you more views on multiple videos, and more subscribers because it builds the expectation that you’re going to continue to keep covering relevant topics. Having viewers click from video to video on your channel also increases your watch time, which YouTube’s algorithm takes as a sign that they should rank your videos higher in search results (getting you even more views).

Do you have any of your own tips for how to get a YouTube video trending?

Finding the trend is integral for YouTube channel growth. A user-friendly video editing software will simplify the process of editing videos and saves your efforts. Get Wondershare Filmora by clicking the button below to make the coolest videos and see your viewers boom.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Ever think about how to get a YouTube video trending? It can come down to picking a topic that’s trending.

A trending topic is a subject which a lot of people are currently interested in. If you learn how to tap into what’s popular and cover it in creative and innovative ways then that will help your channel grow more quickly. You’ll get more views, more subscribers, and higher search rankings by following these simple tips.

1. Think of ‘Trending’ as Relevant
2. Find Trending Topics Within Your Niche
3. Aim for Number 1
4. Success Doesn’t Mean Making a Viral Video
5. The Subscriber Snowball Effect

1. Think of ‘Trending’ as Relevant

Instead of thinking of a trending video as a video that everyone is doing, think of it as a subject that is relevant to a lot of people. You want to cover topics that a lot of people care about.

A lot of YouTubers see huge channels have a lot of success posting videos that are very focused on the personal life of the creator (i.e. ‘I had the WORST day’) or which have very vague or sensational titles (i.e. ‘The horse knows what it did’) and decide that those are the kinds of videos they want to do too. However, the only reason large channels are able to be successful with these kinds of videos and titles is that they are already big. These creators have already grown themselves huge audiences of people who know and are interested in them personally.

As a smaller creator, you will not be successful if you only aim to do videos that are focused on you and your life. For example, if you have 100 subscribers and make a vlog about how your day went, then you have 100 people who may potentially find that interesting. The content might be good, but it won’t help you grow.

2. Find Trending Topics Within Your Niche

Taking on trending topics shouldn’t mean taking on topics you aren’t actually interested in or don’t care about. Every genre on YouTube has its own trends, and you will often know about them just by virtue of watching other channels in your genre and talking to people who are interested in the same things as you. For example, if you’re a Gamer and your friends are also Gamers then you probably already know what Gamers are currently interested in.

If you do need help determining trends, here are 2 ways to do it:

1. Visit 3 of the most popular channels in your genre (i.e. gaming, beauty, or prank) and see if there’s any overlap in the themes of their most recent videos.
2. Go to Google Trends and look at the categories most relevant to your genre. To learn how to use Google Trends .

3. Aim for Number 1

Being trendy doesn’t mean you can’t be original. If you know what’s popular in your genre then that will enable you to ask yourself ‘what’s on-trend, but not being covered yet?’.

For example, if you know that relationship videos – topics like ‘how do you know a guy likes you?’ – are doing well then you can think about what other aspects of dating people might be interested in that don’t have many videos on them yet. If you’re one of the first to tackle something that’s on-trend you have a much better chance of getting that number 1 search engine ranking, and higher ranked videos always get more views.

4. Success Doesn’t Mean Making a Viral Video

There’s a common misconception that in order to grow your channel you need to make your videos go viral. The truth is that having one or two viral videos probably won’t help you much. People don’t subscribe to one video, they subscribe for consistently good content.

It’s much better to have 10 videos on a popular topic that are doing alright than it is to have that one big viral hit. Those 10 videos will consistently bring in new viewers to your channel who are more likely to subscribe because they can see you have other content they’re interested in.

5. The Subscriber Snowball Effect

Click here

When you make multiple videos around a trending topic, they’re more likely to come up as ‘related’ to each other than if you only cover the topic in one video. If someone enjoys one of your videos on that topic and can see there’s another right there in the related videos, there’s a good chance they’ll click on it.

This gets you more views on multiple videos, and more subscribers because it builds the expectation that you’re going to continue to keep covering relevant topics. Having viewers click from video to video on your channel also increases your watch time, which YouTube’s algorithm takes as a sign that they should rank your videos higher in search results (getting you even more views).

Do you have any of your own tips for how to get a YouTube video trending?

Finding the trend is integral for YouTube channel growth. A user-friendly video editing software will simplify the process of editing videos and saves your efforts. Get Wondershare Filmora by clicking the button below to make the coolest videos and see your viewers boom.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Ever think about how to get a YouTube video trending? It can come down to picking a topic that’s trending.

A trending topic is a subject which a lot of people are currently interested in. If you learn how to tap into what’s popular and cover it in creative and innovative ways then that will help your channel grow more quickly. You’ll get more views, more subscribers, and higher search rankings by following these simple tips.

1. Think of ‘Trending’ as Relevant
2. Find Trending Topics Within Your Niche
3. Aim for Number 1
4. Success Doesn’t Mean Making a Viral Video
5. The Subscriber Snowball Effect

1. Think of ‘Trending’ as Relevant

Instead of thinking of a trending video as a video that everyone is doing, think of it as a subject that is relevant to a lot of people. You want to cover topics that a lot of people care about.

A lot of YouTubers see huge channels have a lot of success posting videos that are very focused on the personal life of the creator (i.e. ‘I had the WORST day’) or which have very vague or sensational titles (i.e. ‘The horse knows what it did’) and decide that those are the kinds of videos they want to do too. However, the only reason large channels are able to be successful with these kinds of videos and titles is that they are already big. These creators have already grown themselves huge audiences of people who know and are interested in them personally.

As a smaller creator, you will not be successful if you only aim to do videos that are focused on you and your life. For example, if you have 100 subscribers and make a vlog about how your day went, then you have 100 people who may potentially find that interesting. The content might be good, but it won’t help you grow.

2. Find Trending Topics Within Your Niche

Taking on trending topics shouldn’t mean taking on topics you aren’t actually interested in or don’t care about. Every genre on YouTube has its own trends, and you will often know about them just by virtue of watching other channels in your genre and talking to people who are interested in the same things as you. For example, if you’re a Gamer and your friends are also Gamers then you probably already know what Gamers are currently interested in.

If you do need help determining trends, here are 2 ways to do it:

1. Visit 3 of the most popular channels in your genre (i.e. gaming, beauty, or prank) and see if there’s any overlap in the themes of their most recent videos.
2. Go to Google Trends and look at the categories most relevant to your genre. To learn how to use Google Trends .

3. Aim for Number 1

Being trendy doesn’t mean you can’t be original. If you know what’s popular in your genre then that will enable you to ask yourself ‘what’s on-trend, but not being covered yet?’.

For example, if you know that relationship videos – topics like ‘how do you know a guy likes you?’ – are doing well then you can think about what other aspects of dating people might be interested in that don’t have many videos on them yet. If you’re one of the first to tackle something that’s on-trend you have a much better chance of getting that number 1 search engine ranking, and higher ranked videos always get more views.

4. Success Doesn’t Mean Making a Viral Video

There’s a common misconception that in order to grow your channel you need to make your videos go viral. The truth is that having one or two viral videos probably won’t help you much. People don’t subscribe to one video, they subscribe for consistently good content.

It’s much better to have 10 videos on a popular topic that are doing alright than it is to have that one big viral hit. Those 10 videos will consistently bring in new viewers to your channel who are more likely to subscribe because they can see you have other content they’re interested in.

5. The Subscriber Snowball Effect

When you make multiple videos around a trending topic, they’re more likely to come up as ‘related’ to each other than if you only cover the topic in one video. If someone enjoys one of your videos on that topic and can see there’s another right there in the related videos, there’s a good chance they’ll click on it.

This gets you more views on multiple videos, and more subscribers because it builds the expectation that you’re going to continue to keep covering relevant topics. Having viewers click from video to video on your channel also increases your watch time, which YouTube’s algorithm takes as a sign that they should rank your videos higher in search results (getting you even more views).

Do you have any of your own tips for how to get a YouTube video trending?

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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