From Vids to Dollars: Navigating YouTube’s Monetization Landscape

Monetize YouTube Videos | The Ultimate Guide to Ad Revenue

Richard Bennett

Oct 26, 2023• Proven solutions

0

Want to make money on YouTube? There are qualifications you have to meet before you can monetize your videos with ads, but you don’t have to have a huge channel.

Here’s everything you need to know to join the YouTube Partner Program and start earning ad revenue:

1. Qualifying for the YouTube Partner Program
2. How to Apply for Monetization on YouTube
3. What is Ad Friendly Content?
4. How to Get Paid Through AdSense
5. Which YouTube Videos Get the Highest Paying Ads?
6. Useful Terminology (CPM, CPV, CPC)

What is the YouTube Partner Program

YouTube’s Partner Program, or YPP, allows creators to monetize their YouTube videos through ads. If you are a YouTube Partner, that means you are earning revenue from the ads being shown before and during your videos.

Before you dive into the below guide, you may need a video editor to start your monetizing on Youtube. Filmora video editor will be the best choice.

Becoming a skilled video editor takes years of practice, but with Wondershare Filmora video editor, you can produce YouTube videos that have a professional look and feel, even if you are new to the world of video editing. This YouTube Video Creator has big icons and an intuitive interface, so those YouTubers who edit videos for the first time can quickly make a video.

Free Download

Free Download

Qualifying for the YouTube Partner Program

In order to qualify for YPP, you need to prove that you’re creating consistent, original, content and that people are watching your content. YouTube believes that has been proven when you reach these qualifications:

1. 1000 Subscribers
2. 4000 Hours of Watch Time (over the past 12 months)

Not quite there yet? Here’s a list of actionable tips that can help you grow your channel.

If you meet these requirements and are approved for monetization, but then drop below them, your channel will not be automatically demonetized. YouTube may review your content and demonetize you if you seem to have stopped posting videos, but this will not be automatic.

Remember: meeting these milestones does not grant you automatic monetization.

You can apply for YPP when you reach the milestones above, but your channel will still need to be reviewed by a human working for YouTube. Reviewers will be watching for:

1. Nudity or sexual content
2. Harmful, dangerous, threatening, or hateful content
3. Violent or graphic content
4. Harassment or cyberbullying
5. Spam, scams, and misleading metadata
6. Copyright infringement or impersonation
7. Privacy violations
8. Fake subscribers
9. Other guidelines violations

If your content violates any of YouTube’s Community Guidelines you may be denied monetization. Learn more about YouTube’s Community Guidelines here.

How to Apply for Monetization on YouTube

Once you qualify for YPP, applying for monetization is easy.

1. In the Creator Studio, select Channel > Status and features.
2. Under ‘Monetization’, click Enable and follow the steps that appear to accept YouTube’s terms.
3. Wait to be approved.

If you’re approved, you can start earning money as soon as your AdSense account is set up!

If you’re not approved, you can apply again in 30 days.

To make sure you’re approved the next time you apply, review all of YouTube’s related policies (Partner Program policies , Terms of Service , spam policies , and Community Guidelines ) and remove the content that might be holding you back.

In order to start monetizing, you’ll need to link your channel with an AdSense account. You must be over 18 to create an AdSense account. YouTube creators under 18 can link to the AdSense accounts of their parents or guardians.

Here’s how to sign up for AdSense through YouTube:

1. Under Channel > Status and features in your Creator Studio, look for Paid content. Click where it says ‘active AdSense account’.
2. On the following ‘Monetization’ screen, click Next to go to AdSense.
3. You will be asked whether you want to use the Google account you’re already signed in to for AdSense, or if you want to use a different account.
4. The next step is ‘Your Website’. This will automatically be filled in with your channel. Click Accept association if it’s right.

Note: you can only have one AdSense account. Do not make a second one if you already have one. Duplicate accounts may be banned, which will stop you from monetizing your videos.

What is Ad Friendly content?

Not all content that meets YouTube’s Community Guidelines will be considered ‘advertiser-friendly’. Companies don’t want to run ads alongside content that doesn’t match the values of their brands.

YouTube may disable ads on any video it doesn’t think is ad-friendly. Videos which may be flagged as inappropriate for ads include (but are not limited to):

1. Videos that cover controversial or sensitive subjects.
2. Videos depicting the use of drugs or dangerous products.
3. Videos may encourage harmful or dangerous behavior.
4. Videos with swearing (but not ALL videos with swearing – quantity and context are factors).
5. Videos which contain hate speech.
6. Videos that depict family entertainment characters (i.e. Disney princesses) engaged in inappropriate behavior (even if you’re being satirical).

If you want to make sure all of your content is advertiser-friendly, here are some best practices suggested by YouTube:

1. Be respectful of your viewers and any people or groups you may include or mention in your video.
2. Extend this respectful tone to your thumbnails and video titles, and make sure your thumbnails and metadata accurately depict your video’s content.
3. Don’t try to monetize videos that already contain ads (i.e. paid product placement ).

How to Get Paid Through AdSense

In order to receive a payment from AdSense, you need to earn at least $100.

For example, if you only earn $10 in a month, you will not receive a payment that month. You will not lose that $10 – you will receive it when your total earnings reach or exceed $100.

You will also need to provide AdSense with tax information and verify your identity and address in order to start being paid.

The most popular way to get paid through AdSense is via an EFT (Electronic Funds Transfer). To receive your payments this way, you’ll need to link your bank account to your AdSense account.

Here’s how:

1. Log in to AdSense.
2. Click Settings in the menu on the left, and then select Payments.
3. On the Payments page, click Manage payment options.
4. Click the Add payment method.
5. You’ll be prompted to add your bank account details.
6. Make sure the name on your AdSense account matches the name on your bank account (if you’re under 18 and cannot make your own AdSense account, this may mean you’re using your parent or guardian’s bank account).

Which YouTube Videos Get the Highest Paying Ads?

Not all ads pay the same, and not all videos will be able to attract the ads that pay the most.

How much money your video has the potential to earn depends on:

1. The size of your channel
2. Your niche on YouTube
3. The specific topic of the video

That the size of your channel matters probably isn’t a surprise. The biggest brands want to run their ads beside videos that are getting more views.

Whether or not your YouTube niche has a high potential for profit will depend on a couple things:

1. How many other channels are in your niche?

The more people there are making similar videos to you, the thinner the available ads are spread.

1. How many cheap or expensive products are being advertised in your niche?

If the products are free or inexpensive (i.e. free online games) then that limits your earning ability. In large niches like gaming, the few higher paying ads will go to the most popular channels and the low-paying ads will be spread amongst everyone else.

If you have a very specific niche, i.e. luxury cars, then you will have less competition and the ads available will likely be for more expensive products (and thus the ads themselves will be higher paying).

Even if you are in a large niche, you can still make videos on specific topics designed to attract higher-paying ads and more revenue. Pay attention to the analytics in your Creator Studio to learn which of your videos earn the most. Then, make more videos on similar topics to boost your earnings.

Another factor that can affect what ads appear alongside your videos is the viewing habits of individual viewers. People are shown ads that YouTube believes are more relevant to their interests.

Useful Terminology (CPM, CPC, CPV)

A lot of people think your ad revenue is determined by your view count. This isn’t true – it’s determined by ad impressions.

How much revenue you earn from the ads running around your videos depends on these three things:

CPC: ‘cost per click’. Most of the ads on YouTube are CPC, meaning that an ad impression is only recorded when an ad is clicked on.

CPV: ‘cost per view’. Skippable pre-roll ads are the only ads on YouTube which record ad impressions without clicks. These ads record ad impressions when viewers watch 30 seconds of the ad instead of skipping it.

CPM: ‘cost per mille’ or ‘cost per thousand’. This refers to how much money gets paid out for 1000 ad impressions.

Your CPM will be affected by a multitude of things including the ads themselves and the size of your channel. AdSense has made it a rule that you cannot disclose your CPM to anyone, which makes it difficult to determine what you should expect.

Note: never click on ads near your own videos or instruct your viewers/friends to do so. If your clicks are higher than what AdSense considers normal they may ban you.

Sites like Social Blade provide estimated earnings for any channel you want to look up. Looking up channels that are where you plan to be in the near future could help you set your own expectations.

Are you able to monetize your videos? How many more subscribers or hours of watch time do you need?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Want to make money on YouTube? There are qualifications you have to meet before you can monetize your videos with ads, but you don’t have to have a huge channel.

Here’s everything you need to know to join the YouTube Partner Program and start earning ad revenue:

1. Qualifying for the YouTube Partner Program
2. How to Apply for Monetization on YouTube
3. What is Ad Friendly Content?
4. How to Get Paid Through AdSense
5. Which YouTube Videos Get the Highest Paying Ads?
6. Useful Terminology (CPM, CPV, CPC)

What is the YouTube Partner Program

YouTube’s Partner Program, or YPP, allows creators to monetize their YouTube videos through ads. If you are a YouTube Partner, that means you are earning revenue from the ads being shown before and during your videos.

Before you dive into the below guide, you may need a video editor to start your monetizing on Youtube. Filmora video editor will be the best choice.

Becoming a skilled video editor takes years of practice, but with Wondershare Filmora video editor, you can produce YouTube videos that have a professional look and feel, even if you are new to the world of video editing. This YouTube Video Creator has big icons and an intuitive interface, so those YouTubers who edit videos for the first time can quickly make a video.

Free Download

Free Download

Qualifying for the YouTube Partner Program

In order to qualify for YPP, you need to prove that you’re creating consistent, original, content and that people are watching your content. YouTube believes that has been proven when you reach these qualifications:

1. 1000 Subscribers
2. 4000 Hours of Watch Time (over the past 12 months)

Not quite there yet? Here’s a list of actionable tips that can help you grow your channel.

If you meet these requirements and are approved for monetization, but then drop below them, your channel will not be automatically demonetized. YouTube may review your content and demonetize you if you seem to have stopped posting videos, but this will not be automatic.

Remember: meeting these milestones does not grant you automatic monetization.

You can apply for YPP when you reach the milestones above, but your channel will still need to be reviewed by a human working for YouTube. Reviewers will be watching for:

1. Nudity or sexual content
2. Harmful, dangerous, threatening, or hateful content
3. Violent or graphic content
4. Harassment or cyberbullying
5. Spam, scams, and misleading metadata
6. Copyright infringement or impersonation
7. Privacy violations
8. Fake subscribers
9. Other guidelines violations

If your content violates any of YouTube’s Community Guidelines you may be denied monetization. Learn more about YouTube’s Community Guidelines here.

How to Apply for Monetization on YouTube

Once you qualify for YPP, applying for monetization is easy.

1. In the Creator Studio, select Channel > Status and features.
2. Under ‘Monetization’, click Enable and follow the steps that appear to accept YouTube’s terms.
3. Wait to be approved.

If you’re approved, you can start earning money as soon as your AdSense account is set up!

If you’re not approved, you can apply again in 30 days.

To make sure you’re approved the next time you apply, review all of YouTube’s related policies (Partner Program policies , Terms of Service , spam policies , and Community Guidelines ) and remove the content that might be holding you back.

In order to start monetizing, you’ll need to link your channel with an AdSense account. You must be over 18 to create an AdSense account. YouTube creators under 18 can link to the AdSense accounts of their parents or guardians.

Here’s how to sign up for AdSense through YouTube:

1. Under Channel > Status and features in your Creator Studio, look for Paid content. Click where it says ‘active AdSense account’.
2. On the following ‘Monetization’ screen, click Next to go to AdSense.
3. You will be asked whether you want to use the Google account you’re already signed in to for AdSense, or if you want to use a different account.
4. The next step is ‘Your Website’. This will automatically be filled in with your channel. Click Accept association if it’s right.

Note: you can only have one AdSense account. Do not make a second one if you already have one. Duplicate accounts may be banned, which will stop you from monetizing your videos.

What is Ad Friendly content?

Not all content that meets YouTube’s Community Guidelines will be considered ‘advertiser-friendly’. Companies don’t want to run ads alongside content that doesn’t match the values of their brands.

YouTube may disable ads on any video it doesn’t think is ad-friendly. Videos which may be flagged as inappropriate for ads include (but are not limited to):

1. Videos that cover controversial or sensitive subjects.
2. Videos depicting the use of drugs or dangerous products.
3. Videos may encourage harmful or dangerous behavior.
4. Videos with swearing (but not ALL videos with swearing – quantity and context are factors).
5. Videos which contain hate speech.
6. Videos that depict family entertainment characters (i.e. Disney princesses) engaged in inappropriate behavior (even if you’re being satirical).

If you want to make sure all of your content is advertiser-friendly, here are some best practices suggested by YouTube:

1. Be respectful of your viewers and any people or groups you may include or mention in your video.
2. Extend this respectful tone to your thumbnails and video titles, and make sure your thumbnails and metadata accurately depict your video’s content.
3. Don’t try to monetize videos that already contain ads (i.e. paid product placement ).

How to Get Paid Through AdSense

In order to receive a payment from AdSense, you need to earn at least $100.

For example, if you only earn $10 in a month, you will not receive a payment that month. You will not lose that $10 – you will receive it when your total earnings reach or exceed $100.

You will also need to provide AdSense with tax information and verify your identity and address in order to start being paid.

The most popular way to get paid through AdSense is via an EFT (Electronic Funds Transfer). To receive your payments this way, you’ll need to link your bank account to your AdSense account.

Here’s how:

1. Log in to AdSense.
2. Click Settings in the menu on the left, and then select Payments.
3. On the Payments page, click Manage payment options.
4. Click the Add payment method.
5. You’ll be prompted to add your bank account details.
6. Make sure the name on your AdSense account matches the name on your bank account (if you’re under 18 and cannot make your own AdSense account, this may mean you’re using your parent or guardian’s bank account).

Which YouTube Videos Get the Highest Paying Ads?

Not all ads pay the same, and not all videos will be able to attract the ads that pay the most.

How much money your video has the potential to earn depends on:

1. The size of your channel
2. Your niche on YouTube
3. The specific topic of the video

That the size of your channel matters probably isn’t a surprise. The biggest brands want to run their ads beside videos that are getting more views.

Whether or not your YouTube niche has a high potential for profit will depend on a couple things:

1. How many other channels are in your niche?

The more people there are making similar videos to you, the thinner the available ads are spread.

1. How many cheap or expensive products are being advertised in your niche?

If the products are free or inexpensive (i.e. free online games) then that limits your earning ability. In large niches like gaming, the few higher paying ads will go to the most popular channels and the low-paying ads will be spread amongst everyone else.

If you have a very specific niche, i.e. luxury cars, then you will have less competition and the ads available will likely be for more expensive products (and thus the ads themselves will be higher paying).

Even if you are in a large niche, you can still make videos on specific topics designed to attract higher-paying ads and more revenue. Pay attention to the analytics in your Creator Studio to learn which of your videos earn the most. Then, make more videos on similar topics to boost your earnings.

Another factor that can affect what ads appear alongside your videos is the viewing habits of individual viewers. People are shown ads that YouTube believes are more relevant to their interests.

Useful Terminology (CPM, CPC, CPV)

A lot of people think your ad revenue is determined by your view count. This isn’t true – it’s determined by ad impressions.

How much revenue you earn from the ads running around your videos depends on these three things:

CPC: ‘cost per click’. Most of the ads on YouTube are CPC, meaning that an ad impression is only recorded when an ad is clicked on.

CPV: ‘cost per view’. Skippable pre-roll ads are the only ads on YouTube which record ad impressions without clicks. These ads record ad impressions when viewers watch 30 seconds of the ad instead of skipping it.

CPM: ‘cost per mille’ or ‘cost per thousand’. This refers to how much money gets paid out for 1000 ad impressions.

Your CPM will be affected by a multitude of things including the ads themselves and the size of your channel. AdSense has made it a rule that you cannot disclose your CPM to anyone, which makes it difficult to determine what you should expect.

Note: never click on ads near your own videos or instruct your viewers/friends to do so. If your clicks are higher than what AdSense considers normal they may ban you.

Sites like Social Blade provide estimated earnings for any channel you want to look up. Looking up channels that are where you plan to be in the near future could help you set your own expectations.

Are you able to monetize your videos? How many more subscribers or hours of watch time do you need?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Want to make money on YouTube? There are qualifications you have to meet before you can monetize your videos with ads, but you don’t have to have a huge channel.

Here’s everything you need to know to join the YouTube Partner Program and start earning ad revenue:

1. Qualifying for the YouTube Partner Program
2. How to Apply for Monetization on YouTube
3. What is Ad Friendly Content?
4. How to Get Paid Through AdSense
5. Which YouTube Videos Get the Highest Paying Ads?
6. Useful Terminology (CPM, CPV, CPC)

What is the YouTube Partner Program

YouTube’s Partner Program, or YPP, allows creators to monetize their YouTube videos through ads. If you are a YouTube Partner, that means you are earning revenue from the ads being shown before and during your videos.

Before you dive into the below guide, you may need a video editor to start your monetizing on Youtube. Filmora video editor will be the best choice.

Becoming a skilled video editor takes years of practice, but with Wondershare Filmora video editor, you can produce YouTube videos that have a professional look and feel, even if you are new to the world of video editing. This YouTube Video Creator has big icons and an intuitive interface, so those YouTubers who edit videos for the first time can quickly make a video.

Free Download

Free Download

Qualifying for the YouTube Partner Program

In order to qualify for YPP, you need to prove that you’re creating consistent, original, content and that people are watching your content. YouTube believes that has been proven when you reach these qualifications:

1. 1000 Subscribers
2. 4000 Hours of Watch Time (over the past 12 months)

Not quite there yet? Here’s a list of actionable tips that can help you grow your channel.

If you meet these requirements and are approved for monetization, but then drop below them, your channel will not be automatically demonetized. YouTube may review your content and demonetize you if you seem to have stopped posting videos, but this will not be automatic.

Remember: meeting these milestones does not grant you automatic monetization.

You can apply for YPP when you reach the milestones above, but your channel will still need to be reviewed by a human working for YouTube. Reviewers will be watching for:

1. Nudity or sexual content
2. Harmful, dangerous, threatening, or hateful content
3. Violent or graphic content
4. Harassment or cyberbullying
5. Spam, scams, and misleading metadata
6. Copyright infringement or impersonation
7. Privacy violations
8. Fake subscribers
9. Other guidelines violations

If your content violates any of YouTube’s Community Guidelines you may be denied monetization. Learn more about YouTube’s Community Guidelines here.

How to Apply for Monetization on YouTube

Once you qualify for YPP, applying for monetization is easy.

1. In the Creator Studio, select Channel > Status and features.
2. Under ‘Monetization’, click Enable and follow the steps that appear to accept YouTube’s terms.
3. Wait to be approved.

If you’re approved, you can start earning money as soon as your AdSense account is set up!

If you’re not approved, you can apply again in 30 days.

To make sure you’re approved the next time you apply, review all of YouTube’s related policies (Partner Program policies , Terms of Service , spam policies , and Community Guidelines ) and remove the content that might be holding you back.

In order to start monetizing, you’ll need to link your channel with an AdSense account. You must be over 18 to create an AdSense account. YouTube creators under 18 can link to the AdSense accounts of their parents or guardians.

Here’s how to sign up for AdSense through YouTube:

1. Under Channel > Status and features in your Creator Studio, look for Paid content. Click where it says ‘active AdSense account’.
2. On the following ‘Monetization’ screen, click Next to go to AdSense.
3. You will be asked whether you want to use the Google account you’re already signed in to for AdSense, or if you want to use a different account.
4. The next step is ‘Your Website’. This will automatically be filled in with your channel. Click Accept association if it’s right.

Note: you can only have one AdSense account. Do not make a second one if you already have one. Duplicate accounts may be banned, which will stop you from monetizing your videos.

What is Ad Friendly content?

Not all content that meets YouTube’s Community Guidelines will be considered ‘advertiser-friendly’. Companies don’t want to run ads alongside content that doesn’t match the values of their brands.

YouTube may disable ads on any video it doesn’t think is ad-friendly. Videos which may be flagged as inappropriate for ads include (but are not limited to):

1. Videos that cover controversial or sensitive subjects.
2. Videos depicting the use of drugs or dangerous products.
3. Videos may encourage harmful or dangerous behavior.
4. Videos with swearing (but not ALL videos with swearing – quantity and context are factors).
5. Videos which contain hate speech.
6. Videos that depict family entertainment characters (i.e. Disney princesses) engaged in inappropriate behavior (even if you’re being satirical).

If you want to make sure all of your content is advertiser-friendly, here are some best practices suggested by YouTube:

1. Be respectful of your viewers and any people or groups you may include or mention in your video.
2. Extend this respectful tone to your thumbnails and video titles, and make sure your thumbnails and metadata accurately depict your video’s content.
3. Don’t try to monetize videos that already contain ads (i.e. paid product placement ).

How to Get Paid Through AdSense

In order to receive a payment from AdSense, you need to earn at least $100.

For example, if you only earn $10 in a month, you will not receive a payment that month. You will not lose that $10 – you will receive it when your total earnings reach or exceed $100.

You will also need to provide AdSense with tax information and verify your identity and address in order to start being paid.

The most popular way to get paid through AdSense is via an EFT (Electronic Funds Transfer). To receive your payments this way, you’ll need to link your bank account to your AdSense account.

Here’s how:

1. Log in to AdSense.
2. Click Settings in the menu on the left, and then select Payments.
3. On the Payments page, click Manage payment options.
4. Click the Add payment method.
5. You’ll be prompted to add your bank account details.
6. Make sure the name on your AdSense account matches the name on your bank account (if you’re under 18 and cannot make your own AdSense account, this may mean you’re using your parent or guardian’s bank account).

Which YouTube Videos Get the Highest Paying Ads?

Not all ads pay the same, and not all videos will be able to attract the ads that pay the most.

How much money your video has the potential to earn depends on:

1. The size of your channel
2. Your niche on YouTube
3. The specific topic of the video

That the size of your channel matters probably isn’t a surprise. The biggest brands want to run their ads beside videos that are getting more views.

Whether or not your YouTube niche has a high potential for profit will depend on a couple things:

1. How many other channels are in your niche?

The more people there are making similar videos to you, the thinner the available ads are spread.

1. How many cheap or expensive products are being advertised in your niche?

If the products are free or inexpensive (i.e. free online games) then that limits your earning ability. In large niches like gaming, the few higher paying ads will go to the most popular channels and the low-paying ads will be spread amongst everyone else.

If you have a very specific niche, i.e. luxury cars, then you will have less competition and the ads available will likely be for more expensive products (and thus the ads themselves will be higher paying).

Even if you are in a large niche, you can still make videos on specific topics designed to attract higher-paying ads and more revenue. Pay attention to the analytics in your Creator Studio to learn which of your videos earn the most. Then, make more videos on similar topics to boost your earnings.

Another factor that can affect what ads appear alongside your videos is the viewing habits of individual viewers. People are shown ads that YouTube believes are more relevant to their interests.

Useful Terminology (CPM, CPC, CPV)

A lot of people think your ad revenue is determined by your view count. This isn’t true – it’s determined by ad impressions.

How much revenue you earn from the ads running around your videos depends on these three things:

CPC: ‘cost per click’. Most of the ads on YouTube are CPC, meaning that an ad impression is only recorded when an ad is clicked on.

CPV: ‘cost per view’. Skippable pre-roll ads are the only ads on YouTube which record ad impressions without clicks. These ads record ad impressions when viewers watch 30 seconds of the ad instead of skipping it.

CPM: ‘cost per mille’ or ‘cost per thousand’. This refers to how much money gets paid out for 1000 ad impressions.

Your CPM will be affected by a multitude of things including the ads themselves and the size of your channel. AdSense has made it a rule that you cannot disclose your CPM to anyone, which makes it difficult to determine what you should expect.

Note: never click on ads near your own videos or instruct your viewers/friends to do so. If your clicks are higher than what AdSense considers normal they may ban you.

Sites like Social Blade provide estimated earnings for any channel you want to look up. Looking up channels that are where you plan to be in the near future could help you set your own expectations.

Are you able to monetize your videos? How many more subscribers or hours of watch time do you need?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Want to make money on YouTube? There are qualifications you have to meet before you can monetize your videos with ads, but you don’t have to have a huge channel.

Here’s everything you need to know to join the YouTube Partner Program and start earning ad revenue:

1. Qualifying for the YouTube Partner Program
2. How to Apply for Monetization on YouTube
3. What is Ad Friendly Content?
4. How to Get Paid Through AdSense
5. Which YouTube Videos Get the Highest Paying Ads?
6. Useful Terminology (CPM, CPV, CPC)

What is the YouTube Partner Program

YouTube’s Partner Program, or YPP, allows creators to monetize their YouTube videos through ads. If you are a YouTube Partner, that means you are earning revenue from the ads being shown before and during your videos.

Before you dive into the below guide, you may need a video editor to start your monetizing on Youtube. Filmora video editor will be the best choice.

Becoming a skilled video editor takes years of practice, but with Wondershare Filmora video editor, you can produce YouTube videos that have a professional look and feel, even if you are new to the world of video editing. This YouTube Video Creator has big icons and an intuitive interface, so those YouTubers who edit videos for the first time can quickly make a video.

Free Download

Free Download

Qualifying for the YouTube Partner Program

In order to qualify for YPP, you need to prove that you’re creating consistent, original, content and that people are watching your content. YouTube believes that has been proven when you reach these qualifications:

1. 1000 Subscribers
2. 4000 Hours of Watch Time (over the past 12 months)

Not quite there yet? Here’s a list of actionable tips that can help you grow your channel.

If you meet these requirements and are approved for monetization, but then drop below them, your channel will not be automatically demonetized. YouTube may review your content and demonetize you if you seem to have stopped posting videos, but this will not be automatic.

Remember: meeting these milestones does not grant you automatic monetization.

You can apply for YPP when you reach the milestones above, but your channel will still need to be reviewed by a human working for YouTube. Reviewers will be watching for:

1. Nudity or sexual content
2. Harmful, dangerous, threatening, or hateful content
3. Violent or graphic content
4. Harassment or cyberbullying
5. Spam, scams, and misleading metadata
6. Copyright infringement or impersonation
7. Privacy violations
8. Fake subscribers
9. Other guidelines violations

If your content violates any of YouTube’s Community Guidelines you may be denied monetization. Learn more about YouTube’s Community Guidelines here.

How to Apply for Monetization on YouTube

Once you qualify for YPP, applying for monetization is easy.

1. In the Creator Studio, select Channel > Status and features.
2. Under ‘Monetization’, click Enable and follow the steps that appear to accept YouTube’s terms.
3. Wait to be approved.

If you’re approved, you can start earning money as soon as your AdSense account is set up!

If you’re not approved, you can apply again in 30 days.

To make sure you’re approved the next time you apply, review all of YouTube’s related policies (Partner Program policies , Terms of Service , spam policies , and Community Guidelines ) and remove the content that might be holding you back.

In order to start monetizing, you’ll need to link your channel with an AdSense account. You must be over 18 to create an AdSense account. YouTube creators under 18 can link to the AdSense accounts of their parents or guardians.

Here’s how to sign up for AdSense through YouTube:

1. Under Channel > Status and features in your Creator Studio, look for Paid content. Click where it says ‘active AdSense account’.
2. On the following ‘Monetization’ screen, click Next to go to AdSense.
3. You will be asked whether you want to use the Google account you’re already signed in to for AdSense, or if you want to use a different account.
4. The next step is ‘Your Website’. This will automatically be filled in with your channel. Click Accept association if it’s right.

Note: you can only have one AdSense account. Do not make a second one if you already have one. Duplicate accounts may be banned, which will stop you from monetizing your videos.

What is Ad Friendly content?

Not all content that meets YouTube’s Community Guidelines will be considered ‘advertiser-friendly’. Companies don’t want to run ads alongside content that doesn’t match the values of their brands.

YouTube may disable ads on any video it doesn’t think is ad-friendly. Videos which may be flagged as inappropriate for ads include (but are not limited to):

1. Videos that cover controversial or sensitive subjects.
2. Videos depicting the use of drugs or dangerous products.
3. Videos may encourage harmful or dangerous behavior.
4. Videos with swearing (but not ALL videos with swearing – quantity and context are factors).
5. Videos which contain hate speech.
6. Videos that depict family entertainment characters (i.e. Disney princesses) engaged in inappropriate behavior (even if you’re being satirical).

If you want to make sure all of your content is advertiser-friendly, here are some best practices suggested by YouTube:

1. Be respectful of your viewers and any people or groups you may include or mention in your video.
2. Extend this respectful tone to your thumbnails and video titles, and make sure your thumbnails and metadata accurately depict your video’s content.
3. Don’t try to monetize videos that already contain ads (i.e. paid product placement ).

How to Get Paid Through AdSense

In order to receive a payment from AdSense, you need to earn at least $100.

For example, if you only earn $10 in a month, you will not receive a payment that month. You will not lose that $10 – you will receive it when your total earnings reach or exceed $100.

You will also need to provide AdSense with tax information and verify your identity and address in order to start being paid.

The most popular way to get paid through AdSense is via an EFT (Electronic Funds Transfer). To receive your payments this way, you’ll need to link your bank account to your AdSense account.

Here’s how:

1. Log in to AdSense.
2. Click Settings in the menu on the left, and then select Payments.
3. On the Payments page, click Manage payment options.
4. Click the Add payment method.
5. You’ll be prompted to add your bank account details.
6. Make sure the name on your AdSense account matches the name on your bank account (if you’re under 18 and cannot make your own AdSense account, this may mean you’re using your parent or guardian’s bank account).

Which YouTube Videos Get the Highest Paying Ads?

Not all ads pay the same, and not all videos will be able to attract the ads that pay the most.

How much money your video has the potential to earn depends on:

1. The size of your channel
2. Your niche on YouTube
3. The specific topic of the video

That the size of your channel matters probably isn’t a surprise. The biggest brands want to run their ads beside videos that are getting more views.

Whether or not your YouTube niche has a high potential for profit will depend on a couple things:

1. How many other channels are in your niche?

The more people there are making similar videos to you, the thinner the available ads are spread.

1. How many cheap or expensive products are being advertised in your niche?

If the products are free or inexpensive (i.e. free online games) then that limits your earning ability. In large niches like gaming, the few higher paying ads will go to the most popular channels and the low-paying ads will be spread amongst everyone else.

If you have a very specific niche, i.e. luxury cars, then you will have less competition and the ads available will likely be for more expensive products (and thus the ads themselves will be higher paying).

Even if you are in a large niche, you can still make videos on specific topics designed to attract higher-paying ads and more revenue. Pay attention to the analytics in your Creator Studio to learn which of your videos earn the most. Then, make more videos on similar topics to boost your earnings.

Another factor that can affect what ads appear alongside your videos is the viewing habits of individual viewers. People are shown ads that YouTube believes are more relevant to their interests.

Useful Terminology (CPM, CPC, CPV)

A lot of people think your ad revenue is determined by your view count. This isn’t true – it’s determined by ad impressions.

How much revenue you earn from the ads running around your videos depends on these three things:

CPC: ‘cost per click’. Most of the ads on YouTube are CPC, meaning that an ad impression is only recorded when an ad is clicked on.

CPV: ‘cost per view’. Skippable pre-roll ads are the only ads on YouTube which record ad impressions without clicks. These ads record ad impressions when viewers watch 30 seconds of the ad instead of skipping it.

CPM: ‘cost per mille’ or ‘cost per thousand’. This refers to how much money gets paid out for 1000 ad impressions.

Your CPM will be affected by a multitude of things including the ads themselves and the size of your channel. AdSense has made it a rule that you cannot disclose your CPM to anyone, which makes it difficult to determine what you should expect.

Note: never click on ads near your own videos or instruct your viewers/friends to do so. If your clicks are higher than what AdSense considers normal they may ban you.

Sites like Social Blade provide estimated earnings for any channel you want to look up. Looking up channels that are where you plan to be in the near future could help you set your own expectations.

Are you able to monetize your videos? How many more subscribers or hours of watch time do you need?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Secrets of Captivating Audiences in Your Videos

8 Tips on How to Vlog Confidently Like Popular YouTubers

Richard Bennett

Oct 26, 2023• Proven solutions

0

For most people, vlogging is not something that comes naturally. Like any skill, it takes practice to improve. When someone is good at vlogging, they make it look easy.

When we watch the most popular YouTubers, the traits that make them successful are often invisible, because we are so consumed by their vlog. In this article, I’ll highlight 8 tips from the most accomplished vloggers on the Internet, so that you can vlog confidently and make the best YouTube videos.

1. Be Authentic

People opt to watch vlogs because they want to see something real.

Vlogging is about honesty, telling a story that is truthful and showing your personality. The most popular vloggers are likable because they don’t deceive the audience, they befriend them. Vloggers treat their audience with respect and that comes from being honest.

There will be an urge for you to mimic other vloggers, talking and acting the way they do, but savvy YouTube viewers will be able to see your faux personality pretty quickly.

Don’t focus on your image, but instead focus on your voice. What makes you different? That is how you will build a proper reputation.

2. Tell A Story

A vlog is not an assortment of footage haphazardly put together. A successful vlog must have a story: a conflict told with a beginning, middle, and end.

When you are casually telling a story to a friend, you are not thinking about the structure or the plot. You are focused on what happened and you want to communicate it as accurately as you can. While vlogging, you should approach it much the same way. Ad-libbing is fine. Stumbling is fine. Going back and repeating a part of the story is fine. By simply getting your story on camera, you now have all the pieces.

Once all the pieces of the story are captured — including your storytelling, b-roll, and other supportive footage — you must now cut out all the irrelevant or repetitive parts and edit it so it can be enjoyed as one cohesive tale.

Take a look at this example from Tiffany Alvord and notice how there are jump cuts both to skip information that can be assumed by the audience and add the tension to the story she’s telling.

3. Surprise and Delight Your Audience

There is a saying that a great ending to a story is that it is surprising, yet inevitable .

The ending needs to be justified even if there is a twist. Everything before that had worked to build up the tension and when it concludes it needs to be logical. However, the ending cannot be something that the audience can guess. Remember those mystery movies where you know who the murderer is after the first few scenes? Yeah… those aren’t satisfying. A good story ends with a surprise, and with everything prior leading up to it.

The gold standard example of a surprising, yet inevitable end is Casey Neistat’s bike lane video. Everything in the video is leading up to the end, but when you watch it the first time it’s unexpected, and that’s why it’s so good.

4. Be Inviting

A common trait of successful vloggers is that they are welcoming. They share their passion and encourage others to join in. Vlogging is about being a guide. It doesn’t matter if you are leading a tour of your home or showing your viewer an interesting new skill, it is important for you to approach the whole process with open arms.

Unlike being invited to a party, there is no obligation when it comes to YouTube. Your viewers can continue to live vicariously through you or they may be inspired by your experience and dare to try it themselves.

The opposite of inviting is rejecting, and when you are a vlogger, you don’t want to reject anyone from enjoying your videos.

5. Compose the Shot

Vlogging is a visual medium, and while the story is important, what is captured in the frame will play an impactful role in the video as well.

In a way, every vlogger needs to have a director’s eye for cinematography. I’m not saying that you need to be Wes Anderson to be an awesome vlogger, but knowing what is in the frame with you, the angle of the shot, the movement of the camera, and the quality of light will help the product look better.

The great thing about vlogging is that you will get a lot of practice framing shots, so I encourage you to learn the basics of video editing .

Check out this example from Rosanna Pansino , where she gives a tour of her bedroom.

The camera follows her fluidly throughout the video, but it is her eyes that guide both the camera moves and what she wants our attention to be directed to. Don’t hesitate to let the viewer know what you want them to see.

6. Be Prepared

While you can pick up a camera and start vlogging on the fly, being prepared enables you to produce the best video possible. Take a few minutes before you hit record simply to outline the key points you want to talk about and how the video will end, ensuring that after filming you haven’t forgotten a crucial part.

Additionally, knowing what to say makes you a better host for your vlog. Watch your favorite vlogger, I bet when they are speaking on camera, their speech is not littered with umms and ahhs…

Good preparation includes having all your gear ready for filming when you need it. There is nothing worse than being set to shoot and running out of battery or memory.

Take a look at Ashley Nichole in this vlog and notice that although she sounds spontaneous, it is also evident that she knows what she is going to talk about next.

7. Be Expressive

Remember those teachers that drone on and on, without adding any expression or passion to what they are lecturing? While they might have been perfectly suitable as teachers, they wouldn’t make good vloggers.

If you speak on camera in a monotone voice, you are not being expressive. Your facial and body language will match your lackluster performance. Even if you are talking about something you are excited about, if your demeanor doesn’t match that, then the video is going to be lifeless. Vlogging is a presentation, a performance. There needs to be energy.

Consider your audience: they are coming home from school or work, where there were classes and meetings, and the last thing they want to watch is a video of your speaking without energy.

Want to see a vlogger that is awesome at being expressive on camera? Check out Emma Chamberlain , if you haven’t already. Every word she says in her video is layered with emotion. We know exactly how she feels.

8. Stay Organized

The same way you should prepare before filming, it’s also important to be organized comes the editing phase. Editing is arguably the most time-consuming part of the vlogging process, so have a system for categorizing and finding your footages.

This is especially important when you have multiple video and audio files and if you are capturing footage over a number of days or in different locations.

Additionally, while filming your vlog, you are going to mess up. It’s also helpful to add a cue after you messed up, this can be a sound cue that causes the levels to spike (clapping or snapping your fingers work) or a video cue such as a dramatic gesture to the camera. When skipping through your footage to find the part where you messed up, later on, it’s easier to have a mark to help you locate it.

Vlogging is hard, so don’t make more work for yourself. Learn little tricks to make life easier for yourself at every step.

The more organized you are the more attention you can put into the creative aspect of vlogging, and less time finding a video file or syncing audio to video.

There you have it, 8 tips to help you vlog like the pros. Anyone can vlog. But only until you point a camera at yourself in public for the first time, do you realize how uncomfortable vlogging can be.

Even filming yourself in your room with the door closed — and nobody is in the house with you — can be a challenge for beginning vloggers. If you find watching your first few videos to be cringy, don’t be discouraged. There are fears of vlogging, but you can overcome them .

Take a look at some of the first videos from popular YouTubers and you can see that everyone had a starting point.

Do you have any vlogging tricks of your own? Leave a comment below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora, which will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

For most people, vlogging is not something that comes naturally. Like any skill, it takes practice to improve. When someone is good at vlogging, they make it look easy.

When we watch the most popular YouTubers, the traits that make them successful are often invisible, because we are so consumed by their vlog. In this article, I’ll highlight 8 tips from the most accomplished vloggers on the Internet, so that you can vlog confidently and make the best YouTube videos.

1. Be Authentic

People opt to watch vlogs because they want to see something real.

Vlogging is about honesty, telling a story that is truthful and showing your personality. The most popular vloggers are likable because they don’t deceive the audience, they befriend them. Vloggers treat their audience with respect and that comes from being honest.

There will be an urge for you to mimic other vloggers, talking and acting the way they do, but savvy YouTube viewers will be able to see your faux personality pretty quickly.

Don’t focus on your image, but instead focus on your voice. What makes you different? That is how you will build a proper reputation.

2. Tell A Story

A vlog is not an assortment of footage haphazardly put together. A successful vlog must have a story: a conflict told with a beginning, middle, and end.

When you are casually telling a story to a friend, you are not thinking about the structure or the plot. You are focused on what happened and you want to communicate it as accurately as you can. While vlogging, you should approach it much the same way. Ad-libbing is fine. Stumbling is fine. Going back and repeating a part of the story is fine. By simply getting your story on camera, you now have all the pieces.

Once all the pieces of the story are captured — including your storytelling, b-roll, and other supportive footage — you must now cut out all the irrelevant or repetitive parts and edit it so it can be enjoyed as one cohesive tale.

Take a look at this example from Tiffany Alvord and notice how there are jump cuts both to skip information that can be assumed by the audience and add the tension to the story she’s telling.

3. Surprise and Delight Your Audience

There is a saying that a great ending to a story is that it is surprising, yet inevitable .

The ending needs to be justified even if there is a twist. Everything before that had worked to build up the tension and when it concludes it needs to be logical. However, the ending cannot be something that the audience can guess. Remember those mystery movies where you know who the murderer is after the first few scenes? Yeah… those aren’t satisfying. A good story ends with a surprise, and with everything prior leading up to it.

The gold standard example of a surprising, yet inevitable end is Casey Neistat’s bike lane video. Everything in the video is leading up to the end, but when you watch it the first time it’s unexpected, and that’s why it’s so good.

4. Be Inviting

A common trait of successful vloggers is that they are welcoming. They share their passion and encourage others to join in. Vlogging is about being a guide. It doesn’t matter if you are leading a tour of your home or showing your viewer an interesting new skill, it is important for you to approach the whole process with open arms.

Unlike being invited to a party, there is no obligation when it comes to YouTube. Your viewers can continue to live vicariously through you or they may be inspired by your experience and dare to try it themselves.

The opposite of inviting is rejecting, and when you are a vlogger, you don’t want to reject anyone from enjoying your videos.

5. Compose the Shot

Vlogging is a visual medium, and while the story is important, what is captured in the frame will play an impactful role in the video as well.

In a way, every vlogger needs to have a director’s eye for cinematography. I’m not saying that you need to be Wes Anderson to be an awesome vlogger, but knowing what is in the frame with you, the angle of the shot, the movement of the camera, and the quality of light will help the product look better.

The great thing about vlogging is that you will get a lot of practice framing shots, so I encourage you to learn the basics of video editing .

Check out this example from Rosanna Pansino , where she gives a tour of her bedroom.

The camera follows her fluidly throughout the video, but it is her eyes that guide both the camera moves and what she wants our attention to be directed to. Don’t hesitate to let the viewer know what you want them to see.

6. Be Prepared

While you can pick up a camera and start vlogging on the fly, being prepared enables you to produce the best video possible. Take a few minutes before you hit record simply to outline the key points you want to talk about and how the video will end, ensuring that after filming you haven’t forgotten a crucial part.

Additionally, knowing what to say makes you a better host for your vlog. Watch your favorite vlogger, I bet when they are speaking on camera, their speech is not littered with umms and ahhs…

Good preparation includes having all your gear ready for filming when you need it. There is nothing worse than being set to shoot and running out of battery or memory.

Take a look at Ashley Nichole in this vlog and notice that although she sounds spontaneous, it is also evident that she knows what she is going to talk about next.

7. Be Expressive

Remember those teachers that drone on and on, without adding any expression or passion to what they are lecturing? While they might have been perfectly suitable as teachers, they wouldn’t make good vloggers.

If you speak on camera in a monotone voice, you are not being expressive. Your facial and body language will match your lackluster performance. Even if you are talking about something you are excited about, if your demeanor doesn’t match that, then the video is going to be lifeless. Vlogging is a presentation, a performance. There needs to be energy.

Consider your audience: they are coming home from school or work, where there were classes and meetings, and the last thing they want to watch is a video of your speaking without energy.

Want to see a vlogger that is awesome at being expressive on camera? Check out Emma Chamberlain , if you haven’t already. Every word she says in her video is layered with emotion. We know exactly how she feels.

8. Stay Organized

The same way you should prepare before filming, it’s also important to be organized comes the editing phase. Editing is arguably the most time-consuming part of the vlogging process, so have a system for categorizing and finding your footages.

This is especially important when you have multiple video and audio files and if you are capturing footage over a number of days or in different locations.

Additionally, while filming your vlog, you are going to mess up. It’s also helpful to add a cue after you messed up, this can be a sound cue that causes the levels to spike (clapping or snapping your fingers work) or a video cue such as a dramatic gesture to the camera. When skipping through your footage to find the part where you messed up, later on, it’s easier to have a mark to help you locate it.

Vlogging is hard, so don’t make more work for yourself. Learn little tricks to make life easier for yourself at every step.

The more organized you are the more attention you can put into the creative aspect of vlogging, and less time finding a video file or syncing audio to video.

There you have it, 8 tips to help you vlog like the pros. Anyone can vlog. But only until you point a camera at yourself in public for the first time, do you realize how uncomfortable vlogging can be.

Even filming yourself in your room with the door closed — and nobody is in the house with you — can be a challenge for beginning vloggers. If you find watching your first few videos to be cringy, don’t be discouraged. There are fears of vlogging, but you can overcome them .

Take a look at some of the first videos from popular YouTubers and you can see that everyone had a starting point.

Do you have any vlogging tricks of your own? Leave a comment below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora, which will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

For most people, vlogging is not something that comes naturally. Like any skill, it takes practice to improve. When someone is good at vlogging, they make it look easy.

When we watch the most popular YouTubers, the traits that make them successful are often invisible, because we are so consumed by their vlog. In this article, I’ll highlight 8 tips from the most accomplished vloggers on the Internet, so that you can vlog confidently and make the best YouTube videos.

1. Be Authentic

People opt to watch vlogs because they want to see something real.

Vlogging is about honesty, telling a story that is truthful and showing your personality. The most popular vloggers are likable because they don’t deceive the audience, they befriend them. Vloggers treat their audience with respect and that comes from being honest.

There will be an urge for you to mimic other vloggers, talking and acting the way they do, but savvy YouTube viewers will be able to see your faux personality pretty quickly.

Don’t focus on your image, but instead focus on your voice. What makes you different? That is how you will build a proper reputation.

2. Tell A Story

A vlog is not an assortment of footage haphazardly put together. A successful vlog must have a story: a conflict told with a beginning, middle, and end.

When you are casually telling a story to a friend, you are not thinking about the structure or the plot. You are focused on what happened and you want to communicate it as accurately as you can. While vlogging, you should approach it much the same way. Ad-libbing is fine. Stumbling is fine. Going back and repeating a part of the story is fine. By simply getting your story on camera, you now have all the pieces.

Once all the pieces of the story are captured — including your storytelling, b-roll, and other supportive footage — you must now cut out all the irrelevant or repetitive parts and edit it so it can be enjoyed as one cohesive tale.

Take a look at this example from Tiffany Alvord and notice how there are jump cuts both to skip information that can be assumed by the audience and add the tension to the story she’s telling.

3. Surprise and Delight Your Audience

There is a saying that a great ending to a story is that it is surprising, yet inevitable .

The ending needs to be justified even if there is a twist. Everything before that had worked to build up the tension and when it concludes it needs to be logical. However, the ending cannot be something that the audience can guess. Remember those mystery movies where you know who the murderer is after the first few scenes? Yeah… those aren’t satisfying. A good story ends with a surprise, and with everything prior leading up to it.

The gold standard example of a surprising, yet inevitable end is Casey Neistat’s bike lane video. Everything in the video is leading up to the end, but when you watch it the first time it’s unexpected, and that’s why it’s so good.

4. Be Inviting

A common trait of successful vloggers is that they are welcoming. They share their passion and encourage others to join in. Vlogging is about being a guide. It doesn’t matter if you are leading a tour of your home or showing your viewer an interesting new skill, it is important for you to approach the whole process with open arms.

Unlike being invited to a party, there is no obligation when it comes to YouTube. Your viewers can continue to live vicariously through you or they may be inspired by your experience and dare to try it themselves.

The opposite of inviting is rejecting, and when you are a vlogger, you don’t want to reject anyone from enjoying your videos.

5. Compose the Shot

Vlogging is a visual medium, and while the story is important, what is captured in the frame will play an impactful role in the video as well.

In a way, every vlogger needs to have a director’s eye for cinematography. I’m not saying that you need to be Wes Anderson to be an awesome vlogger, but knowing what is in the frame with you, the angle of the shot, the movement of the camera, and the quality of light will help the product look better.

The great thing about vlogging is that you will get a lot of practice framing shots, so I encourage you to learn the basics of video editing .

Check out this example from Rosanna Pansino , where she gives a tour of her bedroom.

The camera follows her fluidly throughout the video, but it is her eyes that guide both the camera moves and what she wants our attention to be directed to. Don’t hesitate to let the viewer know what you want them to see.

6. Be Prepared

While you can pick up a camera and start vlogging on the fly, being prepared enables you to produce the best video possible. Take a few minutes before you hit record simply to outline the key points you want to talk about and how the video will end, ensuring that after filming you haven’t forgotten a crucial part.

Additionally, knowing what to say makes you a better host for your vlog. Watch your favorite vlogger, I bet when they are speaking on camera, their speech is not littered with umms and ahhs…

Good preparation includes having all your gear ready for filming when you need it. There is nothing worse than being set to shoot and running out of battery or memory.

Take a look at Ashley Nichole in this vlog and notice that although she sounds spontaneous, it is also evident that she knows what she is going to talk about next.

7. Be Expressive

Remember those teachers that drone on and on, without adding any expression or passion to what they are lecturing? While they might have been perfectly suitable as teachers, they wouldn’t make good vloggers.

If you speak on camera in a monotone voice, you are not being expressive. Your facial and body language will match your lackluster performance. Even if you are talking about something you are excited about, if your demeanor doesn’t match that, then the video is going to be lifeless. Vlogging is a presentation, a performance. There needs to be energy.

Consider your audience: they are coming home from school or work, where there were classes and meetings, and the last thing they want to watch is a video of your speaking without energy.

Want to see a vlogger that is awesome at being expressive on camera? Check out Emma Chamberlain , if you haven’t already. Every word she says in her video is layered with emotion. We know exactly how she feels.

8. Stay Organized

The same way you should prepare before filming, it’s also important to be organized comes the editing phase. Editing is arguably the most time-consuming part of the vlogging process, so have a system for categorizing and finding your footages.

This is especially important when you have multiple video and audio files and if you are capturing footage over a number of days or in different locations.

Additionally, while filming your vlog, you are going to mess up. It’s also helpful to add a cue after you messed up, this can be a sound cue that causes the levels to spike (clapping or snapping your fingers work) or a video cue such as a dramatic gesture to the camera. When skipping through your footage to find the part where you messed up, later on, it’s easier to have a mark to help you locate it.

Vlogging is hard, so don’t make more work for yourself. Learn little tricks to make life easier for yourself at every step.

The more organized you are the more attention you can put into the creative aspect of vlogging, and less time finding a video file or syncing audio to video.

There you have it, 8 tips to help you vlog like the pros. Anyone can vlog. But only until you point a camera at yourself in public for the first time, do you realize how uncomfortable vlogging can be.

Even filming yourself in your room with the door closed — and nobody is in the house with you — can be a challenge for beginning vloggers. If you find watching your first few videos to be cringy, don’t be discouraged. There are fears of vlogging, but you can overcome them .

Take a look at some of the first videos from popular YouTubers and you can see that everyone had a starting point.

Do you have any vlogging tricks of your own? Leave a comment below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora, which will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

For most people, vlogging is not something that comes naturally. Like any skill, it takes practice to improve. When someone is good at vlogging, they make it look easy.

When we watch the most popular YouTubers, the traits that make them successful are often invisible, because we are so consumed by their vlog. In this article, I’ll highlight 8 tips from the most accomplished vloggers on the Internet, so that you can vlog confidently and make the best YouTube videos.

1. Be Authentic

People opt to watch vlogs because they want to see something real.

Vlogging is about honesty, telling a story that is truthful and showing your personality. The most popular vloggers are likable because they don’t deceive the audience, they befriend them. Vloggers treat their audience with respect and that comes from being honest.

There will be an urge for you to mimic other vloggers, talking and acting the way they do, but savvy YouTube viewers will be able to see your faux personality pretty quickly.

Don’t focus on your image, but instead focus on your voice. What makes you different? That is how you will build a proper reputation.

2. Tell A Story

A vlog is not an assortment of footage haphazardly put together. A successful vlog must have a story: a conflict told with a beginning, middle, and end.

When you are casually telling a story to a friend, you are not thinking about the structure or the plot. You are focused on what happened and you want to communicate it as accurately as you can. While vlogging, you should approach it much the same way. Ad-libbing is fine. Stumbling is fine. Going back and repeating a part of the story is fine. By simply getting your story on camera, you now have all the pieces.

Once all the pieces of the story are captured — including your storytelling, b-roll, and other supportive footage — you must now cut out all the irrelevant or repetitive parts and edit it so it can be enjoyed as one cohesive tale.

Take a look at this example from Tiffany Alvord and notice how there are jump cuts both to skip information that can be assumed by the audience and add the tension to the story she’s telling.

3. Surprise and Delight Your Audience

There is a saying that a great ending to a story is that it is surprising, yet inevitable .

The ending needs to be justified even if there is a twist. Everything before that had worked to build up the tension and when it concludes it needs to be logical. However, the ending cannot be something that the audience can guess. Remember those mystery movies where you know who the murderer is after the first few scenes? Yeah… those aren’t satisfying. A good story ends with a surprise, and with everything prior leading up to it.

The gold standard example of a surprising, yet inevitable end is Casey Neistat’s bike lane video. Everything in the video is leading up to the end, but when you watch it the first time it’s unexpected, and that’s why it’s so good.

4. Be Inviting

A common trait of successful vloggers is that they are welcoming. They share their passion and encourage others to join in. Vlogging is about being a guide. It doesn’t matter if you are leading a tour of your home or showing your viewer an interesting new skill, it is important for you to approach the whole process with open arms.

Unlike being invited to a party, there is no obligation when it comes to YouTube. Your viewers can continue to live vicariously through you or they may be inspired by your experience and dare to try it themselves.

The opposite of inviting is rejecting, and when you are a vlogger, you don’t want to reject anyone from enjoying your videos.

5. Compose the Shot

Vlogging is a visual medium, and while the story is important, what is captured in the frame will play an impactful role in the video as well.

In a way, every vlogger needs to have a director’s eye for cinematography. I’m not saying that you need to be Wes Anderson to be an awesome vlogger, but knowing what is in the frame with you, the angle of the shot, the movement of the camera, and the quality of light will help the product look better.

The great thing about vlogging is that you will get a lot of practice framing shots, so I encourage you to learn the basics of video editing .

Check out this example from Rosanna Pansino , where she gives a tour of her bedroom.

The camera follows her fluidly throughout the video, but it is her eyes that guide both the camera moves and what she wants our attention to be directed to. Don’t hesitate to let the viewer know what you want them to see.

6. Be Prepared

While you can pick up a camera and start vlogging on the fly, being prepared enables you to produce the best video possible. Take a few minutes before you hit record simply to outline the key points you want to talk about and how the video will end, ensuring that after filming you haven’t forgotten a crucial part.

Additionally, knowing what to say makes you a better host for your vlog. Watch your favorite vlogger, I bet when they are speaking on camera, their speech is not littered with umms and ahhs…

Good preparation includes having all your gear ready for filming when you need it. There is nothing worse than being set to shoot and running out of battery or memory.

Take a look at Ashley Nichole in this vlog and notice that although she sounds spontaneous, it is also evident that she knows what she is going to talk about next.

7. Be Expressive

Remember those teachers that drone on and on, without adding any expression or passion to what they are lecturing? While they might have been perfectly suitable as teachers, they wouldn’t make good vloggers.

If you speak on camera in a monotone voice, you are not being expressive. Your facial and body language will match your lackluster performance. Even if you are talking about something you are excited about, if your demeanor doesn’t match that, then the video is going to be lifeless. Vlogging is a presentation, a performance. There needs to be energy.

Consider your audience: they are coming home from school or work, where there were classes and meetings, and the last thing they want to watch is a video of your speaking without energy.

Want to see a vlogger that is awesome at being expressive on camera? Check out Emma Chamberlain , if you haven’t already. Every word she says in her video is layered with emotion. We know exactly how she feels.

8. Stay Organized

The same way you should prepare before filming, it’s also important to be organized comes the editing phase. Editing is arguably the most time-consuming part of the vlogging process, so have a system for categorizing and finding your footages.

This is especially important when you have multiple video and audio files and if you are capturing footage over a number of days or in different locations.

Additionally, while filming your vlog, you are going to mess up. It’s also helpful to add a cue after you messed up, this can be a sound cue that causes the levels to spike (clapping or snapping your fingers work) or a video cue such as a dramatic gesture to the camera. When skipping through your footage to find the part where you messed up, later on, it’s easier to have a mark to help you locate it.

Vlogging is hard, so don’t make more work for yourself. Learn little tricks to make life easier for yourself at every step.

The more organized you are the more attention you can put into the creative aspect of vlogging, and less time finding a video file or syncing audio to video.

There you have it, 8 tips to help you vlog like the pros. Anyone can vlog. But only until you point a camera at yourself in public for the first time, do you realize how uncomfortable vlogging can be.

Even filming yourself in your room with the door closed — and nobody is in the house with you — can be a challenge for beginning vloggers. If you find watching your first few videos to be cringy, don’t be discouraged. There are fears of vlogging, but you can overcome them .

Take a look at some of the first videos from popular YouTubers and you can see that everyone had a starting point.

Do you have any vlogging tricks of your own? Leave a comment below.

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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