From Lens to Legacy: Building a Lasting Career in Travel Blogging

How To Become A Travel Vlogger | The Ultimate Guide of Travel Vlogging

Richard Bennett

Oct 26, 2023• Proven solutions

Want to become a travel vlogger?

Traveling around the world is one of life’s most exciting experiences – just ask anyone who has caught the travel bug. It is no wonder that travel videos are a big hit on YouTube. Any viewer can be instantly transported to another part of the world, all from the comfort of their seat.

With all the high-quality cameras and video editing software that are much more accessible to the general public now than even a few years ago, it has never been a better time to make a travel vlog.

Below, I have prepared a comprehensive guide on how to become a travel vlogger.

Table of Contents PART 1: TRAVEL VLOGGING EQUIPMENT 1.1 Travel Vlogging Cameras How To Choose A Travel Vlogging Camera Cameras That Are Good For Travel Vlogging Lenses That Are Good For Travel Vlogging 1.2 Travel Vlogging Accessories Camera Accessories That Are Good For Travel Vlogging Smartphone Accessories That Are Good For Travel Vlogging Camera Mounted Shotgun Microphone For Travel Vlogging Other Useful Travel Vlogging Accessories PART 2: TRAVEL VIDEO IDEAS PART 3: TRAVEL VIDEO EDITING Video Editing Software Travel-Themed Video Effects Music Libraries Sound Effects PART 4: TRAVEL VLOGGING TIPS

Create Your Travel Vlog with Wondershare FilmoraX

Wondershare FilmoraX is a video editing application that offers a lot of editing features that can be used both by a beginner and professionals alike. You can easily cut, split and trim your video, and apply transitions, filters, and texts, etc. to your travel vlog. What’s more, its advanced color grading settings and audio keyframing will add a unique flavor to your travel vlog. Just get started and make your video go viral!

PART 1: TRAVEL VLOGGING EQUIPMENT

In order to make travel videos, you’re going to need camera equipment. Below, I’ve prepared a comprehensive list of cameras and accessories that would be good for travel vlogging.

Filmstock Stock Media Library ](https://filmstock.wondershare.com/creative-theme-tourism?spm=rs.filmora%5Fweb&source%5Fchannel=seo%5Farticle )

1.1 Travel Vlogging Cameras

How To Choose A Vlogging Camera

When it comes to travel vlogging, you should look for a camera that ideally has the following eleven qualities:

It has a fully articulated screen (flip screen)
It has good continual autofocus while recording video
It has good focus priority through face recognition
It has touched to focus
It has good low-light performance
It has an external mic jack and a hot/cold shoe bracket
It has optical image stabilization
It is lightweight and portable
It has a good battery life
It is durable and weather-sealed
It has hyper-lapse/timelapse/slow-motion shooting modes

For more information on why a lot of these features are ideal to have in a vlogging camera, check out my post on the Top 15 Best Cameras for Vlogging 2020 .

Cameras That Are Good For Travel Vlogging

Considering my list on what to look for in a travel vlogging camera, I’ve prepared a table below of thirteen cameras I’d recommend for travel vlogging:

Camera	Camera Type	Flip Screen	Mic Port	Price
CanonEOSM50	February2018	Mirrorless	Fully Articulated	Yes	$-
PanasonicLumixDC-GH5S	January2018	Mirrorless	Fully Articulated	Yes	$$$
GoProHero6 Black	September2017	Action Camera	No	Yes	$-
CanonEOSM100	August2017	Mirrorless	Flip-Up	No	$
CanonEOS6D Mark II	June2017	Mid-size SLR	Fully Articulated	Yes	$$
CanonEOS RebelSL2	June2017	Compact SLR	Fully Articulated	Yes	$
CanonEOS RebelT7i	February2017	Mid-size SLR	Fully Articulated	Yes	$-
CanonEOSM6	February2017	Mirrorless	Flip-Up	Yes	$
SonyCyber-Shot DSCRX 100 V	October2016	Compact	Flip-Up	No	$-
PanasonicLumix DMCG85	September2016	Mirrorless	Fully Articulated	Yes	$-
PanasonicLumix DMCLX10	September2016	Compact	Flip-Up	No	$
CanonEOS80D	February2016	Mid-size SLR	Fully Articulated	Yes	$$
CanonPowerShotG7 X Mark II	February2016	Compact	Flip-Up	No	$

Lenses That Are Good For Travel Vlogging

Every travel vlogger should have a wide-angle lens. Wide-angle lenses fit much more of a scene into your camera frame, making it ideal for capturing establishing shots. You’ll also need a wide-angle lens if you plan on holding your camera out in front of yourself with an extended arm to get selfie footage.

As a travel vlogger, you’ll also want to show some close-up shots of the various subjects in your scene. If you don’t mind walking up to these subjects, the lens I recommend for this is a standard lens.

If, however, you want to be able to shoot these close-up shots from a farther distance, you’ll need a telephoto lens.

But you probably don’t want to carry and switch so many lenses as you travel, right? A convenient solution is to get a zoom lens that covers a wide range of focal lengths. For example, travel vlogger Sam Kolder shoots with a Canon EF 24-105mm f/4 lens – that’s a wide-angle lens, standard lens, and telephoto lens all in one lens!

If most of your travel video shooting will be done handheld, you should also definitely look for a lens equipped with optical image stabilization.

Check out my Best Camera Lens for YouTube to gain a more in-depth understanding of lenses and how they work.

1.2 Travel Vlogging Accessories

Camera Accessories That Are Good For Travel Vlogging

	1. Tripod Record stabilized shots and timelapse footage with a tripod.
	2. GorillaPod SLR-Zoom with Ballhead Wrap your camera around structures that your regular tripod can’t stay on. You can also hold out your camera further away from you using the GorillaPod as a selfie stick to fit in more of your background into your selfie shot.
	3. Stabilizing Gimbal Get super-smooth shots with a stabilizing gimbal.
	4. On-Camera LED Light Is there not enough light? Add an LED light to your camera’s hot/cold shoe.
	5. Neutral Density (ND) Filters Is it too bright outside to have your aperture wide open but you still want to get that cinematic look ? You can add ND filters to your lenses so that you can do just that in very bright conditions.
	6. Camera Cleaning Kit While traveling, you can get all kinds of unwanted substances on your lens and in your camera like dust, dirt, fingerprints, raindrops, snow, and sand, to name a few. If you bring along a portable camera cleaning kit with you on your travels, you can remove those things immediately so that your shots won’t be affected.
	7. Drone When it comes to travel vlogging, wide shots that establish the scene and setting are important. Drones are great for taking these kinds of wide shots from high places that you would not be able to get to by foot.

Smartphone Accessories That Are Good For Travel Vlogging

Using your smartphone as a travel vlogging device is a great idea! Your smartphone is a light and portable piece of equipment that you likely have with you at all times. Upgrade your smartphone travel vlogging setup with any of these 9 Best Smartphone Camera Accessories For Vloggers:

RAVPower Portable Charger
Arkon Tripod Mount
Mega Tiny Anti-Gravity Case
FLII Selfie Ring Light
Rode VideoMic Me
Aukey Optic 3-in-1 Smartphone Lens Set
iOgrapher Go for Android and iPhone
Manfrotto TwistGrip System
Zhiyun Smooth-Q 3-Axis Handheld Gimbal Stabilizer for Smartphones

Read more about each one of these items in my post The 9 Best Smartphone Camera Accessories For Vloggers .

Camera Mounted Shotgun Microphones for Travel Vlogging

These four shotgun microphones can mount directly onto your camera’s hot/cold shoe:

Rode VideoMic Go
Shure VP83
Rode VideoMic Pro+
Sennheiser MKE 440

Read more about each one of them in our post about The 19 Best YouTube Microphones 2020 – Options for Music, Voiceovers, Vlogging, and more!

Other Useful Travel Vlogging Accessories

Camera backpack
Extra batteries
Memory cards
External hard drive
Power plugs and cables
USB card reader
Universal plug
D-ring clips (to prevent your equipment from slipping out of your grasp)
Smartphone SD card tray key (if you’re storing your recorded footage in your SD card)

PART 2: TRAVEL VLOGGING IDEAS

If you’re needing some travel video ideas either to get you started or to bring some fresh content into your channel, here are ten travel video ideas that you can try.

1. Travel Vlog

Travel vlogging, the kind where you film yourself just going about your day in a different part of the world, is a great way to not only document your travel moments and memories for yourself, but also a great way to share your experience with others.

Rather than being too picky with your video shots and possibly ending up with a lack of footage to work with, shoot as much as you can.

Try to capture your thoughts and feelings around the things you taste, smell, see and hear. Sharing these details can help your viewers feel more like they’re with you on your travels.

2. Tips or Tricks for Traveling

Although learning from mistakes during your travels can be a rewarding experience, most people want to avoid them and, rather, enjoy their trip as much as they possibly can. After all, travel, for most people, happens in intervals that seem too short. You can help this sizable group by offering travel tips and tricks.

Prepare a list of tips and tricks, a shot list of all the footage you’ll need to go along with those tips, and then capture all your footage. As you go through your list, you can then cut away to your associated travel shots.

3. Video Tour of a Location

Many people are curious about different parts of the world and would love to join a tour without the high cost of flights, hotels, meals, and admission tickets. Give them that experience by making a video tour.

4. Review An Attraction or Experience

A lot of travelers having a limited amount of time and money to enjoy their chosen travel destinations want to know which attractions and experiences to prioritize and which ones to skip. Help them make their decision by making a video review.

5. Timelapse Videos

All you need in addition to your camera is a tripod to get started with making timelapse videos. Your tripod stabilizes your shot as your camera captures all the changes that take place in a given location.

When your footage is sped up, your viewers can appreciate all the changes that take place that they may not have had the patience to sit through in real-time. It’s also interesting to observe the passage of time in a different way.

6. Average Daily Cost

Before going on a trip, many people try to make a budget and figure out how much money to exchange into foreign currency. Making a good budget and getting just enough foreign cash, though, requires you to know how much, on average, things cost.

Make a helpful video on the average cost of daily expenses including meals and transportation like Paolo did in the above video “Average Daily Cost in Tokyo Japan | Is it Expensive?.” His video actually helped me a lot when I was trying to come up with a budget for my recent trip to Japan.

7. Interview Locals

People don’t travel only to see popular attractions. A lot of people travel to connect with and understand people from different parts of the world.

Interviewing locals and sharing their thoughts can help to provide that kind of connection.

8. What’s in My Backpack?

Packing for a trip can say a lot about who you are as a person because it involves prioritizing items based on your personal values.

For your next trip, share a little part of yourself with your audience through a video about the things you’ve packed in your bag.

9. Talk About Your Own Home City

When you’ve lived in your own home city for so long, you might forget that people all over the world may marvel at the things you take for granted because all those things just happen to be at your doorstep.

Take advantage of the expert that you already are in your own home city and make an informative video for others who are taking a trip there.

10. How To Become a Travel Vlogger

After you’ve done a lot of travel vlogging and learned so much along the way, you can make a video about how to be a travel vlogger.

In the above video, Andrew Santos teaches how to make a travel video, all while hilariously poking fun at many of the cliché trends in the travel genre.

PART 3: TRAVEL VIDEO EDITING

Video Editing Software

When it comes to editing your travel video together, there are different kinds of software you can do that with.

FREE VIDEO EDITING SOFTWARE	PAID VIDEO EDITING SOFTWARE
OpenShot Video Editor (Windows, Mac, Linux) ShotCut (Windows, Mac, Linux) Hitfilm Express (Windows, Mac) VideoPad Video Editor (Windows) Lightworks (Windows, Mac, Linux) VSDC Video Editor (Windows) Machete Video Editor Lite (Windows) Avidemux (Windows, Mac, Linux, BSD) Read more about each software in our post about The Best Free Video Editing Software for YouTube – Top 8 Reviews .	Wondershare Filmora X (Windows, Mac) - start at $49.99 for one year license and Free trial Final Cut Pro (Mac) - $299.99, Free trial Vegas Movie Studio (Windows) - $49.99

Travel-Themed Video Effects

If you use Filmora Video Editor, you can also take advantage of a variety of travel-themed video effects packs, like the one shown in the above video, filled with titles, transitions, filters, overlays, and other visual elements.

For my recent trip to Japan, I actually used Filmora Effects’ Japanese set.

At the 2:10 mark of the above video, I used an overlay of falling cherry blossom leaves. At the 3:03 mark of the same video, I used an anime-themed overlay.

At the 2:48 mark of the above video, I used a shoji door transition.

Music Libraries

Music is an important component of a lot of travel videos. Here’s where you can get them:

ROYALTY-FREE MUSIC LIBRARIES	PAID MUSIC LIBRARIES	PAID SUBSCRIPTION MUSIC LIBRARIES
Audionautix Bensound dig.ccMixter Free Music Archive Free Stock Music Incompetech Josh Woodward Moby Gratis Musopen Purple Planet Music TeknoAXE YouTube Audio Library	Premium Beat Audio Jungle	Audio Network Audio Blocks Epidemic Sound

Sound Effects

Free Sound Effect Sites

PART 4: TRAVEL VLOGGING TIPS

Vlog/Life Balance

Give yourself more time at each location if you want to have a good balance between getting the shots you need and enjoying your present moment.

Theft Prevention

Carry a backpack that doesn’t have zippers on the outside that thieves can easily get to.
If you’re shooting with a flashy smartphone, make it look less appealing to thieves with a grotesque smartphone case, like an Otterbox.
In locations with high crime, pre-plan the shots you want to capture and take your SLR camera out of your bag only to take those shots. Otherwise, keep your SLR camera concealed.
Never leave your equipment unattended in a visible area, not even in a locked car.

Pre-Production and Planning

Before shooting, make a shot list of all the footage you need.
Have all your filming equipment that needs to be calibrated all calibrated and ready to use.

Onscreen Performance

Look into your lens, not the projected image of yourself on your camera’s flip screen.
Show a lot of energy as you film yourself.
If you’re nervous about talking to the camera in public, keep your talking head clips short and gradually build your way up to longer clips. You can break up longer sentences by saying a few words from one scene, saying a few more in another, and finishing off your last words, again, in another scene. Later, in editing, you can stitch all of those clips together to make one fluid sentence.
If you’re nervous about talking to the camera in public, you can capture your talking headshots later when you find a more secluded space.

Audio Recording

Silence everything you don’t want your mic to record.
Put your mobile phone in airplane mode.
Block wind from reaching your mic with windscreens and dead cats.
Upgrade your mic.
Adjust your levels.
Get close to the sound you are wanting to record.

Check out 10 Recording Tips to Get The Best Sound From Your Microphone for more audio recording tips.

Filming

To avoid crowds, wake up early and grab your footage early while everyone else is still sleeping or getting ready.
Capture wide shots, medium shots, and close-up shots for better coverage.
Use the Sun Seeker app to set up your sunrise/sunset shots better.
If your camera can record 4K footage, record in 4K all the scenes that you want to zoom in closer later in editing without losing quality (your video project in editing has to be at 1920p x 1080p for this to work).

Stabilization

If you’re trying to get shots with movement by walking, rather than walking as you normally would walk with your knees bent for steadier shots.
If you’re shooting something in front of your handheld, lean your arm against your own body for steadier shots.
Use a stabilizing gimbal with your camera.

Timelapse/Hyperlapse

Select scenes where you can see a lot of change over time (not a still building in front of a cloudless smoggy sky).
Set longer intervals for scenes that change very slowly over time.
Pre-set your focus. Turn autofocus off.
Shoot time-lapses/hyper-lapses in manual mode to prevent the flickering that occurs with changing light conditions in automatic settings.
If your camera is set on a tripod in a fixed position, turn your optical image stabilization off.
If you aren’t holding onto your camera as it’s in the middle of making a timelapse video, at least keep your camera and tripod attached by some kind of leash mechanism.
For moving time-lapses or hyper-lapses, try to keep one point of reference in the same position within your camera frame.

Slow Motion

Shoot slow-motion videos when there is plenty of light.
For actions that are as slow as walking, slowing down your footage to 50% of the original speed looks good enough. If your video editing project is in 30 fps, shooting your video in 60 fps will give you a 50% slow-motion video. If your video editing project is in 60 fps, shooting your video in 120 fps will give you a 50% slow-motion video. Any slower is overkill for slowing down the speed of walking.
For actions that are as fast as water splashing, slowing down your footage as little as 15% of the original speed can look good. For a video editing project in 30 fps, you would need a camera that can shoot at up to 240 fps to slow your footage down this much.

Storage and Back-Up

If you’re using a phone that can store images and videos on a separate SD card, take advantage of that and record your travel footage onto your SD card. Later, you can easily get to your travel media as it will all be in one place.
If you have your laptop on you, regularly transfer your media files from your cameras to your external hard drives.
If you don’t want to bring your laptop on your trip and plan to video edit once you’re back home, use a USB memory card reader that connects with an app on your phone to transfer your files into your external hard drive.
If you have access to a reliable internet connection and you leave your laptop at your place of accommodation, have your computer upload your files onto cloud storage while you are out to travel vlogging.
Take advantage of Google Photos’ free, unlimited cloud storage for video files up to 1080p.

Video Editing

If you’re editing a video project with videos from multiple different cameras, make sure to set the correct time and date on all of them before you start filming. Later, in editing, you can import all your image and video files and sort them in the exact order that they were taken.
If your video editing software can work with proxies, transcode all your video files into proxy files for much faster editing.

Posting On YouTube

Choose a title that people will search for. Keep your target keywords at the beginning of your title. “S01E01: My Summer Backpacking Trip” is not an effective title. Instead, a title like “Going Up The Eiffel Tower… Beautiful View of Paris!” would be better.

Ready to Become a Travel Vlogger?

Here in this article, I shared travel vlogging cameras &accessories, travel video ideas& resources, and travel vlogging tips. Did you get more hints to become a travel vlogger? Stay tuned and start your own travel vlog! Leave your comments below if you have any suggestions about this travel vlogger guide.

This past year has been a challenge, so if you want to make a #travelanywhere video without traveling, you can try Wondershare Filmora X video editor.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

Want to become a travel vlogger?

With all the high-quality cameras and video editing software that are much more accessible to the general public now than even a few years ago, it has never been a better time to make a travel vlog.

Below, I have prepared a comprehensive guide on how to become a travel vlogger.

Create Your Travel Vlog with Wondershare FilmoraX

PART 1: TRAVEL VLOGGING EQUIPMENT

In order to make travel videos, you’re going to need camera equipment. Below, I’ve prepared a comprehensive list of cameras and accessories that would be good for travel vlogging.

Filmstock Stock Media Library ](https://filmstock.wondershare.com/creative-theme-tourism?spm=rs.filmora%5Fweb&source%5Fchannel=seo%5Farticle )

1.1 Travel Vlogging Cameras

How To Choose A Vlogging Camera

When it comes to travel vlogging, you should look for a camera that ideally has the following eleven qualities:

It has a fully articulated screen (flip screen)
It has good continual autofocus while recording video
It has good focus priority through face recognition
It has touched to focus
It has good low-light performance
It has an external mic jack and a hot/cold shoe bracket
It has optical image stabilization
It is lightweight and portable
It has a good battery life
It is durable and weather-sealed
It has hyper-lapse/timelapse/slow-motion shooting modes

For more information on why a lot of these features are ideal to have in a vlogging camera, check out my post on the Top 15 Best Cameras for Vlogging 2020 .

Cameras That Are Good For Travel Vlogging

Considering my list on what to look for in a travel vlogging camera, I’ve prepared a table below of thirteen cameras I’d recommend for travel vlogging:

Camera	Camera Type	Flip Screen	Mic Port	Price
CanonEOSM50	February2018	Mirrorless	Fully Articulated	Yes	$-
PanasonicLumixDC-GH5S	January2018	Mirrorless	Fully Articulated	Yes	$$$
GoProHero6 Black	September2017	Action Camera	No	Yes	$-
CanonEOSM100	August2017	Mirrorless	Flip-Up	No	$
CanonEOS6D Mark II	June2017	Mid-size SLR	Fully Articulated	Yes	$$
CanonEOS RebelSL2	June2017	Compact SLR	Fully Articulated	Yes	$
CanonEOS RebelT7i	February2017	Mid-size SLR	Fully Articulated	Yes	$-
CanonEOSM6	February2017	Mirrorless	Flip-Up	Yes	$
SonyCyber-Shot DSCRX 100 V	October2016	Compact	Flip-Up	No	$-
PanasonicLumix DMCG85	September2016	Mirrorless	Fully Articulated	Yes	$-
PanasonicLumix DMCLX10	September2016	Compact	Flip-Up	No	$
CanonEOS80D	February2016	Mid-size SLR	Fully Articulated	Yes	$$
CanonPowerShotG7 X Mark II	February2016	Compact	Flip-Up	No	$

Lenses That Are Good For Travel Vlogging

If, however, you want to be able to shoot these close-up shots from a farther distance, you’ll need a telephoto lens.

If most of your travel video shooting will be done handheld, you should also definitely look for a lens equipped with optical image stabilization.

Check out my Best Camera Lens for YouTube to gain a more in-depth understanding of lenses and how they work.

1.2 Travel Vlogging Accessories

Camera Accessories That Are Good For Travel Vlogging

	1. Tripod Record stabilized shots and timelapse footage with a tripod.
	2. GorillaPod SLR-Zoom with Ballhead Wrap your camera around structures that your regular tripod can’t stay on. You can also hold out your camera further away from you using the GorillaPod as a selfie stick to fit in more of your background into your selfie shot.
	3. Stabilizing Gimbal Get super-smooth shots with a stabilizing gimbal.
	4. On-Camera LED Light Is there not enough light? Add an LED light to your camera’s hot/cold shoe.
	5. Neutral Density (ND) Filters Is it too bright outside to have your aperture wide open but you still want to get that cinematic look ? You can add ND filters to your lenses so that you can do just that in very bright conditions.
	6. Camera Cleaning Kit While traveling, you can get all kinds of unwanted substances on your lens and in your camera like dust, dirt, fingerprints, raindrops, snow, and sand, to name a few. If you bring along a portable camera cleaning kit with you on your travels, you can remove those things immediately so that your shots won’t be affected.
	7. Drone When it comes to travel vlogging, wide shots that establish the scene and setting are important. Drones are great for taking these kinds of wide shots from high places that you would not be able to get to by foot.

Smartphone Accessories That Are Good For Travel Vlogging

RAVPower Portable Charger
Arkon Tripod Mount
Mega Tiny Anti-Gravity Case
FLII Selfie Ring Light
Rode VideoMic Me
Aukey Optic 3-in-1 Smartphone Lens Set
iOgrapher Go for Android and iPhone
Manfrotto TwistGrip System
Zhiyun Smooth-Q 3-Axis Handheld Gimbal Stabilizer for Smartphones

Read more about each one of these items in my post The 9 Best Smartphone Camera Accessories For Vloggers .

Camera Mounted Shotgun Microphones for Travel Vlogging

These four shotgun microphones can mount directly onto your camera’s hot/cold shoe:

Rode VideoMic Go
Shure VP83
Rode VideoMic Pro+
Sennheiser MKE 440

Read more about each one of them in our post about The 19 Best YouTube Microphones 2020 – Options for Music, Voiceovers, Vlogging, and more!

Other Useful Travel Vlogging Accessories

Camera backpack
Extra batteries
Memory cards
External hard drive
Power plugs and cables
USB card reader
Universal plug
D-ring clips (to prevent your equipment from slipping out of your grasp)
Smartphone SD card tray key (if you’re storing your recorded footage in your SD card)

PART 2: TRAVEL VLOGGING IDEAS

If you’re needing some travel video ideas either to get you started or to bring some fresh content into your channel, here are ten travel video ideas that you can try.

1. Travel Vlog

Rather than being too picky with your video shots and possibly ending up with a lack of footage to work with, shoot as much as you can.

Try to capture your thoughts and feelings around the things you taste, smell, see and hear. Sharing these details can help your viewers feel more like they’re with you on your travels.

2. Tips or Tricks for Traveling

3. Video Tour of a Location

4. Review An Attraction or Experience

5. Timelapse Videos

6. Average Daily Cost

7. Interview Locals

People don’t travel only to see popular attractions. A lot of people travel to connect with and understand people from different parts of the world.

Interviewing locals and sharing their thoughts can help to provide that kind of connection.

8. What’s in My Backpack?

Packing for a trip can say a lot about who you are as a person because it involves prioritizing items based on your personal values.

For your next trip, share a little part of yourself with your audience through a video about the things you’ve packed in your bag.

9. Talk About Your Own Home City

Take advantage of the expert that you already are in your own home city and make an informative video for others who are taking a trip there.

10. How To Become a Travel Vlogger

After you’ve done a lot of travel vlogging and learned so much along the way, you can make a video about how to be a travel vlogger.

In the above video, Andrew Santos teaches how to make a travel video, all while hilariously poking fun at many of the cliché trends in the travel genre.

PART 3: TRAVEL VIDEO EDITING

Video Editing Software

When it comes to editing your travel video together, there are different kinds of software you can do that with.

FREE VIDEO EDITING SOFTWARE	PAID VIDEO EDITING SOFTWARE
OpenShot Video Editor (Windows, Mac, Linux) ShotCut (Windows, Mac, Linux) Hitfilm Express (Windows, Mac) VideoPad Video Editor (Windows) Lightworks (Windows, Mac, Linux) VSDC Video Editor (Windows) Machete Video Editor Lite (Windows) Avidemux (Windows, Mac, Linux, BSD) Read more about each software in our post about The Best Free Video Editing Software for YouTube – Top 8 Reviews .	Wondershare Filmora X (Windows, Mac) - start at $49.99 for one year license and Free trial Final Cut Pro (Mac) - $299.99, Free trial Vegas Movie Studio (Windows) - $49.99

Travel-Themed Video Effects

For my recent trip to Japan, I actually used Filmora Effects’ Japanese set.

At the 2:10 mark of the above video, I used an overlay of falling cherry blossom leaves. At the 3:03 mark of the same video, I used an anime-themed overlay.

At the 2:48 mark of the above video, I used a shoji door transition.

Music Libraries

Music is an important component of a lot of travel videos. Here’s where you can get them:

ROYALTY-FREE MUSIC LIBRARIES	PAID MUSIC LIBRARIES	PAID SUBSCRIPTION MUSIC LIBRARIES
Audionautix Bensound dig.ccMixter Free Music Archive Free Stock Music Incompetech Josh Woodward Moby Gratis Musopen Purple Planet Music TeknoAXE YouTube Audio Library	Premium Beat Audio Jungle	Audio Network Audio Blocks Epidemic Sound

Sound Effects

Free Sound Effect Sites

PART 4: TRAVEL VLOGGING TIPS

Vlog/Life Balance

Give yourself more time at each location if you want to have a good balance between getting the shots you need and enjoying your present moment.

Theft Prevention

Carry a backpack that doesn’t have zippers on the outside that thieves can easily get to.
If you’re shooting with a flashy smartphone, make it look less appealing to thieves with a grotesque smartphone case, like an Otterbox.
In locations with high crime, pre-plan the shots you want to capture and take your SLR camera out of your bag only to take those shots. Otherwise, keep your SLR camera concealed.
Never leave your equipment unattended in a visible area, not even in a locked car.

Pre-Production and Planning

Before shooting, make a shot list of all the footage you need.
Have all your filming equipment that needs to be calibrated all calibrated and ready to use.

Onscreen Performance

Look into your lens, not the projected image of yourself on your camera’s flip screen.
Show a lot of energy as you film yourself.
If you’re nervous about talking to the camera in public, keep your talking head clips short and gradually build your way up to longer clips. You can break up longer sentences by saying a few words from one scene, saying a few more in another, and finishing off your last words, again, in another scene. Later, in editing, you can stitch all of those clips together to make one fluid sentence.
If you’re nervous about talking to the camera in public, you can capture your talking headshots later when you find a more secluded space.

Audio Recording

Silence everything you don’t want your mic to record.
Put your mobile phone in airplane mode.
Block wind from reaching your mic with windscreens and dead cats.
Upgrade your mic.
Adjust your levels.
Get close to the sound you are wanting to record.

Check out 10 Recording Tips to Get The Best Sound From Your Microphone for more audio recording tips.

Filming

To avoid crowds, wake up early and grab your footage early while everyone else is still sleeping or getting ready.
Capture wide shots, medium shots, and close-up shots for better coverage.
Use the Sun Seeker app to set up your sunrise/sunset shots better.
If your camera can record 4K footage, record in 4K all the scenes that you want to zoom in closer later in editing without losing quality (your video project in editing has to be at 1920p x 1080p for this to work).

Stabilization

If you’re trying to get shots with movement by walking, rather than walking as you normally would walk with your knees bent for steadier shots.
If you’re shooting something in front of your handheld, lean your arm against your own body for steadier shots.
Use a stabilizing gimbal with your camera.

Timelapse/Hyperlapse

Select scenes where you can see a lot of change over time (not a still building in front of a cloudless smoggy sky).
Set longer intervals for scenes that change very slowly over time.
Pre-set your focus. Turn autofocus off.
Shoot time-lapses/hyper-lapses in manual mode to prevent the flickering that occurs with changing light conditions in automatic settings.
If your camera is set on a tripod in a fixed position, turn your optical image stabilization off.
If you aren’t holding onto your camera as it’s in the middle of making a timelapse video, at least keep your camera and tripod attached by some kind of leash mechanism.
For moving time-lapses or hyper-lapses, try to keep one point of reference in the same position within your camera frame.

Slow Motion

Shoot slow-motion videos when there is plenty of light.
For actions that are as slow as walking, slowing down your footage to 50% of the original speed looks good enough. If your video editing project is in 30 fps, shooting your video in 60 fps will give you a 50% slow-motion video. If your video editing project is in 60 fps, shooting your video in 120 fps will give you a 50% slow-motion video. Any slower is overkill for slowing down the speed of walking.
For actions that are as fast as water splashing, slowing down your footage as little as 15% of the original speed can look good. For a video editing project in 30 fps, you would need a camera that can shoot at up to 240 fps to slow your footage down this much.

Storage and Back-Up

If you’re using a phone that can store images and videos on a separate SD card, take advantage of that and record your travel footage onto your SD card. Later, you can easily get to your travel media as it will all be in one place.
If you have your laptop on you, regularly transfer your media files from your cameras to your external hard drives.
If you don’t want to bring your laptop on your trip and plan to video edit once you’re back home, use a USB memory card reader that connects with an app on your phone to transfer your files into your external hard drive.
If you have access to a reliable internet connection and you leave your laptop at your place of accommodation, have your computer upload your files onto cloud storage while you are out to travel vlogging.
Take advantage of Google Photos’ free, unlimited cloud storage for video files up to 1080p.

Video Editing

If you’re editing a video project with videos from multiple different cameras, make sure to set the correct time and date on all of them before you start filming. Later, in editing, you can import all your image and video files and sort them in the exact order that they were taken.
If your video editing software can work with proxies, transcode all your video files into proxy files for much faster editing.

Posting On YouTube

Choose a title that people will search for. Keep your target keywords at the beginning of your title. “S01E01: My Summer Backpacking Trip” is not an effective title. Instead, a title like “Going Up The Eiffel Tower… Beautiful View of Paris!” would be better.

Ready to Become a Travel Vlogger?

This past year has been a challenge, so if you want to make a #travelanywhere video without traveling, you can try Wondershare Filmora X video editor.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

Want to become a travel vlogger?

With all the high-quality cameras and video editing software that are much more accessible to the general public now than even a few years ago, it has never been a better time to make a travel vlog.

Below, I have prepared a comprehensive guide on how to become a travel vlogger.

Create Your Travel Vlog with Wondershare FilmoraX

PART 1: TRAVEL VLOGGING EQUIPMENT

In order to make travel videos, you’re going to need camera equipment. Below, I’ve prepared a comprehensive list of cameras and accessories that would be good for travel vlogging.

Filmstock Stock Media Library ](https://filmstock.wondershare.com/creative-theme-tourism?spm=rs.filmora%5Fweb&source%5Fchannel=seo%5Farticle )

1.1 Travel Vlogging Cameras

How To Choose A Vlogging Camera

When it comes to travel vlogging, you should look for a camera that ideally has the following eleven qualities:

It has a fully articulated screen (flip screen)
It has good continual autofocus while recording video
It has good focus priority through face recognition
It has touched to focus
It has good low-light performance
It has an external mic jack and a hot/cold shoe bracket
It has optical image stabilization
It is lightweight and portable
It has a good battery life
It is durable and weather-sealed
It has hyper-lapse/timelapse/slow-motion shooting modes

For more information on why a lot of these features are ideal to have in a vlogging camera, check out my post on the Top 15 Best Cameras for Vlogging 2020 .

Cameras That Are Good For Travel Vlogging

Considering my list on what to look for in a travel vlogging camera, I’ve prepared a table below of thirteen cameras I’d recommend for travel vlogging:

Camera	Camera Type	Flip Screen	Mic Port	Price
CanonEOSM50	February2018	Mirrorless	Fully Articulated	Yes	$-
PanasonicLumixDC-GH5S	January2018	Mirrorless	Fully Articulated	Yes	$$$
GoProHero6 Black	September2017	Action Camera	No	Yes	$-
CanonEOSM100	August2017	Mirrorless	Flip-Up	No	$
CanonEOS6D Mark II	June2017	Mid-size SLR	Fully Articulated	Yes	$$
CanonEOS RebelSL2	June2017	Compact SLR	Fully Articulated	Yes	$
CanonEOS RebelT7i	February2017	Mid-size SLR	Fully Articulated	Yes	$-
CanonEOSM6	February2017	Mirrorless	Flip-Up	Yes	$
SonyCyber-Shot DSCRX 100 V	October2016	Compact	Flip-Up	No	$-
PanasonicLumix DMCG85	September2016	Mirrorless	Fully Articulated	Yes	$-
PanasonicLumix DMCLX10	September2016	Compact	Flip-Up	No	$
CanonEOS80D	February2016	Mid-size SLR	Fully Articulated	Yes	$$
CanonPowerShotG7 X Mark II	February2016	Compact	Flip-Up	No	$

Lenses That Are Good For Travel Vlogging

If, however, you want to be able to shoot these close-up shots from a farther distance, you’ll need a telephoto lens.

If most of your travel video shooting will be done handheld, you should also definitely look for a lens equipped with optical image stabilization.

Check out my Best Camera Lens for YouTube to gain a more in-depth understanding of lenses and how they work.

1.2 Travel Vlogging Accessories

Camera Accessories That Are Good For Travel Vlogging

	1. Tripod Record stabilized shots and timelapse footage with a tripod.
	2. GorillaPod SLR-Zoom with Ballhead Wrap your camera around structures that your regular tripod can’t stay on. You can also hold out your camera further away from you using the GorillaPod as a selfie stick to fit in more of your background into your selfie shot.
	3. Stabilizing Gimbal Get super-smooth shots with a stabilizing gimbal.
	4. On-Camera LED Light Is there not enough light? Add an LED light to your camera’s hot/cold shoe.
	5. Neutral Density (ND) Filters Is it too bright outside to have your aperture wide open but you still want to get that cinematic look ? You can add ND filters to your lenses so that you can do just that in very bright conditions.
	6. Camera Cleaning Kit While traveling, you can get all kinds of unwanted substances on your lens and in your camera like dust, dirt, fingerprints, raindrops, snow, and sand, to name a few. If you bring along a portable camera cleaning kit with you on your travels, you can remove those things immediately so that your shots won’t be affected.
	7. Drone When it comes to travel vlogging, wide shots that establish the scene and setting are important. Drones are great for taking these kinds of wide shots from high places that you would not be able to get to by foot.

Smartphone Accessories That Are Good For Travel Vlogging

RAVPower Portable Charger
Arkon Tripod Mount
Mega Tiny Anti-Gravity Case
FLII Selfie Ring Light
Rode VideoMic Me
Aukey Optic 3-in-1 Smartphone Lens Set
iOgrapher Go for Android and iPhone
Manfrotto TwistGrip System
Zhiyun Smooth-Q 3-Axis Handheld Gimbal Stabilizer for Smartphones

Read more about each one of these items in my post The 9 Best Smartphone Camera Accessories For Vloggers .

Camera Mounted Shotgun Microphones for Travel Vlogging

These four shotgun microphones can mount directly onto your camera’s hot/cold shoe:

Rode VideoMic Go
Shure VP83
Rode VideoMic Pro+
Sennheiser MKE 440

Read more about each one of them in our post about The 19 Best YouTube Microphones 2020 – Options for Music, Voiceovers, Vlogging, and more!

Other Useful Travel Vlogging Accessories

Camera backpack
Extra batteries
Memory cards
External hard drive
Power plugs and cables
USB card reader
Universal plug
D-ring clips (to prevent your equipment from slipping out of your grasp)
Smartphone SD card tray key (if you’re storing your recorded footage in your SD card)

PART 2: TRAVEL VLOGGING IDEAS

If you’re needing some travel video ideas either to get you started or to bring some fresh content into your channel, here are ten travel video ideas that you can try.

1. Travel Vlog

Rather than being too picky with your video shots and possibly ending up with a lack of footage to work with, shoot as much as you can.

Try to capture your thoughts and feelings around the things you taste, smell, see and hear. Sharing these details can help your viewers feel more like they’re with you on your travels.

2. Tips or Tricks for Traveling

3. Video Tour of a Location

4. Review An Attraction or Experience

5. Timelapse Videos

6. Average Daily Cost

7. Interview Locals

People don’t travel only to see popular attractions. A lot of people travel to connect with and understand people from different parts of the world.

Interviewing locals and sharing their thoughts can help to provide that kind of connection.

8. What’s in My Backpack?

Packing for a trip can say a lot about who you are as a person because it involves prioritizing items based on your personal values.

For your next trip, share a little part of yourself with your audience through a video about the things you’ve packed in your bag.

9. Talk About Your Own Home City

Take advantage of the expert that you already are in your own home city and make an informative video for others who are taking a trip there.

10. How To Become a Travel Vlogger

After you’ve done a lot of travel vlogging and learned so much along the way, you can make a video about how to be a travel vlogger.

In the above video, Andrew Santos teaches how to make a travel video, all while hilariously poking fun at many of the cliché trends in the travel genre.

PART 3: TRAVEL VIDEO EDITING

Video Editing Software

When it comes to editing your travel video together, there are different kinds of software you can do that with.

FREE VIDEO EDITING SOFTWARE	PAID VIDEO EDITING SOFTWARE
OpenShot Video Editor (Windows, Mac, Linux) ShotCut (Windows, Mac, Linux) Hitfilm Express (Windows, Mac) VideoPad Video Editor (Windows) Lightworks (Windows, Mac, Linux) VSDC Video Editor (Windows) Machete Video Editor Lite (Windows) Avidemux (Windows, Mac, Linux, BSD) Read more about each software in our post about The Best Free Video Editing Software for YouTube – Top 8 Reviews .	Wondershare Filmora X (Windows, Mac) - start at $49.99 for one year license and Free trial Final Cut Pro (Mac) - $299.99, Free trial Vegas Movie Studio (Windows) - $49.99

Travel-Themed Video Effects

For my recent trip to Japan, I actually used Filmora Effects’ Japanese set.

At the 2:10 mark of the above video, I used an overlay of falling cherry blossom leaves. At the 3:03 mark of the same video, I used an anime-themed overlay.

At the 2:48 mark of the above video, I used a shoji door transition.

Music Libraries

Music is an important component of a lot of travel videos. Here’s where you can get them:

ROYALTY-FREE MUSIC LIBRARIES	PAID MUSIC LIBRARIES	PAID SUBSCRIPTION MUSIC LIBRARIES
Audionautix Bensound dig.ccMixter Free Music Archive Free Stock Music Incompetech Josh Woodward Moby Gratis Musopen Purple Planet Music TeknoAXE YouTube Audio Library	Premium Beat Audio Jungle	Audio Network Audio Blocks Epidemic Sound

Sound Effects

Free Sound Effect Sites

PART 4: TRAVEL VLOGGING TIPS

Vlog/Life Balance

Give yourself more time at each location if you want to have a good balance between getting the shots you need and enjoying your present moment.

Theft Prevention

Carry a backpack that doesn’t have zippers on the outside that thieves can easily get to.
If you’re shooting with a flashy smartphone, make it look less appealing to thieves with a grotesque smartphone case, like an Otterbox.
In locations with high crime, pre-plan the shots you want to capture and take your SLR camera out of your bag only to take those shots. Otherwise, keep your SLR camera concealed.
Never leave your equipment unattended in a visible area, not even in a locked car.

Pre-Production and Planning

Before shooting, make a shot list of all the footage you need.
Have all your filming equipment that needs to be calibrated all calibrated and ready to use.

Onscreen Performance

Look into your lens, not the projected image of yourself on your camera’s flip screen.
Show a lot of energy as you film yourself.
If you’re nervous about talking to the camera in public, keep your talking head clips short and gradually build your way up to longer clips. You can break up longer sentences by saying a few words from one scene, saying a few more in another, and finishing off your last words, again, in another scene. Later, in editing, you can stitch all of those clips together to make one fluid sentence.
If you’re nervous about talking to the camera in public, you can capture your talking headshots later when you find a more secluded space.

Audio Recording

Silence everything you don’t want your mic to record.
Put your mobile phone in airplane mode.
Block wind from reaching your mic with windscreens and dead cats.
Upgrade your mic.
Adjust your levels.
Get close to the sound you are wanting to record.

Check out 10 Recording Tips to Get The Best Sound From Your Microphone for more audio recording tips.

Filming

To avoid crowds, wake up early and grab your footage early while everyone else is still sleeping or getting ready.
Capture wide shots, medium shots, and close-up shots for better coverage.
Use the Sun Seeker app to set up your sunrise/sunset shots better.
If your camera can record 4K footage, record in 4K all the scenes that you want to zoom in closer later in editing without losing quality (your video project in editing has to be at 1920p x 1080p for this to work).

Stabilization

If you’re trying to get shots with movement by walking, rather than walking as you normally would walk with your knees bent for steadier shots.
If you’re shooting something in front of your handheld, lean your arm against your own body for steadier shots.
Use a stabilizing gimbal with your camera.

Timelapse/Hyperlapse

Select scenes where you can see a lot of change over time (not a still building in front of a cloudless smoggy sky).
Set longer intervals for scenes that change very slowly over time.
Pre-set your focus. Turn autofocus off.
Shoot time-lapses/hyper-lapses in manual mode to prevent the flickering that occurs with changing light conditions in automatic settings.
If your camera is set on a tripod in a fixed position, turn your optical image stabilization off.
If you aren’t holding onto your camera as it’s in the middle of making a timelapse video, at least keep your camera and tripod attached by some kind of leash mechanism.
For moving time-lapses or hyper-lapses, try to keep one point of reference in the same position within your camera frame.

Slow Motion

Shoot slow-motion videos when there is plenty of light.
For actions that are as slow as walking, slowing down your footage to 50% of the original speed looks good enough. If your video editing project is in 30 fps, shooting your video in 60 fps will give you a 50% slow-motion video. If your video editing project is in 60 fps, shooting your video in 120 fps will give you a 50% slow-motion video. Any slower is overkill for slowing down the speed of walking.
For actions that are as fast as water splashing, slowing down your footage as little as 15% of the original speed can look good. For a video editing project in 30 fps, you would need a camera that can shoot at up to 240 fps to slow your footage down this much.

Storage and Back-Up

If you’re using a phone that can store images and videos on a separate SD card, take advantage of that and record your travel footage onto your SD card. Later, you can easily get to your travel media as it will all be in one place.
If you have your laptop on you, regularly transfer your media files from your cameras to your external hard drives.
If you don’t want to bring your laptop on your trip and plan to video edit once you’re back home, use a USB memory card reader that connects with an app on your phone to transfer your files into your external hard drive.
If you have access to a reliable internet connection and you leave your laptop at your place of accommodation, have your computer upload your files onto cloud storage while you are out to travel vlogging.
Take advantage of Google Photos’ free, unlimited cloud storage for video files up to 1080p.

Video Editing

If you’re editing a video project with videos from multiple different cameras, make sure to set the correct time and date on all of them before you start filming. Later, in editing, you can import all your image and video files and sort them in the exact order that they were taken.
If your video editing software can work with proxies, transcode all your video files into proxy files for much faster editing.

Posting On YouTube

Choose a title that people will search for. Keep your target keywords at the beginning of your title. “S01E01: My Summer Backpacking Trip” is not an effective title. Instead, a title like “Going Up The Eiffel Tower… Beautiful View of Paris!” would be better.

Ready to Become a Travel Vlogger?

This past year has been a challenge, so if you want to make a #travelanywhere video without traveling, you can try Wondershare Filmora X video editor.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

Want to become a travel vlogger?

With all the high-quality cameras and video editing software that are much more accessible to the general public now than even a few years ago, it has never been a better time to make a travel vlog.

Below, I have prepared a comprehensive guide on how to become a travel vlogger.

Create Your Travel Vlog with Wondershare FilmoraX

PART 1: TRAVEL VLOGGING EQUIPMENT

In order to make travel videos, you’re going to need camera equipment. Below, I’ve prepared a comprehensive list of cameras and accessories that would be good for travel vlogging.

Filmstock Stock Media Library ](https://filmstock.wondershare.com/creative-theme-tourism?spm=rs.filmora%5Fweb&source%5Fchannel=seo%5Farticle )

1.1 Travel Vlogging Cameras

How To Choose A Vlogging Camera

When it comes to travel vlogging, you should look for a camera that ideally has the following eleven qualities:

It has a fully articulated screen (flip screen)
It has good continual autofocus while recording video
It has good focus priority through face recognition
It has touched to focus
It has good low-light performance
It has an external mic jack and a hot/cold shoe bracket
It has optical image stabilization
It is lightweight and portable
It has a good battery life
It is durable and weather-sealed
It has hyper-lapse/timelapse/slow-motion shooting modes

For more information on why a lot of these features are ideal to have in a vlogging camera, check out my post on the Top 15 Best Cameras for Vlogging 2020 .

Cameras That Are Good For Travel Vlogging

Considering my list on what to look for in a travel vlogging camera, I’ve prepared a table below of thirteen cameras I’d recommend for travel vlogging:

Camera	Camera Type	Flip Screen	Mic Port	Price
CanonEOSM50	February2018	Mirrorless	Fully Articulated	Yes	$-
PanasonicLumixDC-GH5S	January2018	Mirrorless	Fully Articulated	Yes	$$$
GoProHero6 Black	September2017	Action Camera	No	Yes	$-
CanonEOSM100	August2017	Mirrorless	Flip-Up	No	$
CanonEOS6D Mark II	June2017	Mid-size SLR	Fully Articulated	Yes	$$
CanonEOS RebelSL2	June2017	Compact SLR	Fully Articulated	Yes	$
CanonEOS RebelT7i	February2017	Mid-size SLR	Fully Articulated	Yes	$-
CanonEOSM6	February2017	Mirrorless	Flip-Up	Yes	$
SonyCyber-Shot DSCRX 100 V	October2016	Compact	Flip-Up	No	$-
PanasonicLumix DMCG85	September2016	Mirrorless	Fully Articulated	Yes	$-
PanasonicLumix DMCLX10	September2016	Compact	Flip-Up	No	$
CanonEOS80D	February2016	Mid-size SLR	Fully Articulated	Yes	$$
CanonPowerShotG7 X Mark II	February2016	Compact	Flip-Up	No	$

Lenses That Are Good For Travel Vlogging

If, however, you want to be able to shoot these close-up shots from a farther distance, you’ll need a telephoto lens.

If most of your travel video shooting will be done handheld, you should also definitely look for a lens equipped with optical image stabilization.

Check out my Best Camera Lens for YouTube to gain a more in-depth understanding of lenses and how they work.

1.2 Travel Vlogging Accessories

Camera Accessories That Are Good For Travel Vlogging

	1. Tripod Record stabilized shots and timelapse footage with a tripod.
	2. GorillaPod SLR-Zoom with Ballhead Wrap your camera around structures that your regular tripod can’t stay on. You can also hold out your camera further away from you using the GorillaPod as a selfie stick to fit in more of your background into your selfie shot.
	3. Stabilizing Gimbal Get super-smooth shots with a stabilizing gimbal.
	4. On-Camera LED Light Is there not enough light? Add an LED light to your camera’s hot/cold shoe.
	5. Neutral Density (ND) Filters Is it too bright outside to have your aperture wide open but you still want to get that cinematic look ? You can add ND filters to your lenses so that you can do just that in very bright conditions.
	6. Camera Cleaning Kit While traveling, you can get all kinds of unwanted substances on your lens and in your camera like dust, dirt, fingerprints, raindrops, snow, and sand, to name a few. If you bring along a portable camera cleaning kit with you on your travels, you can remove those things immediately so that your shots won’t be affected.
	7. Drone When it comes to travel vlogging, wide shots that establish the scene and setting are important. Drones are great for taking these kinds of wide shots from high places that you would not be able to get to by foot.

Smartphone Accessories That Are Good For Travel Vlogging

RAVPower Portable Charger
Arkon Tripod Mount
Mega Tiny Anti-Gravity Case
FLII Selfie Ring Light
Rode VideoMic Me
Aukey Optic 3-in-1 Smartphone Lens Set
iOgrapher Go for Android and iPhone
Manfrotto TwistGrip System
Zhiyun Smooth-Q 3-Axis Handheld Gimbal Stabilizer for Smartphones

Read more about each one of these items in my post The 9 Best Smartphone Camera Accessories For Vloggers .

Camera Mounted Shotgun Microphones for Travel Vlogging

These four shotgun microphones can mount directly onto your camera’s hot/cold shoe:

Rode VideoMic Go
Shure VP83
Rode VideoMic Pro+
Sennheiser MKE 440

Read more about each one of them in our post about The 19 Best YouTube Microphones 2020 – Options for Music, Voiceovers, Vlogging, and more!

Other Useful Travel Vlogging Accessories

Camera backpack
Extra batteries
Memory cards
External hard drive
Power plugs and cables
USB card reader
Universal plug
D-ring clips (to prevent your equipment from slipping out of your grasp)
Smartphone SD card tray key (if you’re storing your recorded footage in your SD card)

PART 2: TRAVEL VLOGGING IDEAS

If you’re needing some travel video ideas either to get you started or to bring some fresh content into your channel, here are ten travel video ideas that you can try.

1. Travel Vlog

Rather than being too picky with your video shots and possibly ending up with a lack of footage to work with, shoot as much as you can.

Try to capture your thoughts and feelings around the things you taste, smell, see and hear. Sharing these details can help your viewers feel more like they’re with you on your travels.

2. Tips or Tricks for Traveling

3. Video Tour of a Location

4. Review An Attraction or Experience

5. Timelapse Videos

6. Average Daily Cost

7. Interview Locals

People don’t travel only to see popular attractions. A lot of people travel to connect with and understand people from different parts of the world.

Interviewing locals and sharing their thoughts can help to provide that kind of connection.

8. What’s in My Backpack?

Packing for a trip can say a lot about who you are as a person because it involves prioritizing items based on your personal values.

For your next trip, share a little part of yourself with your audience through a video about the things you’ve packed in your bag.

9. Talk About Your Own Home City

Take advantage of the expert that you already are in your own home city and make an informative video for others who are taking a trip there.

10. How To Become a Travel Vlogger

After you’ve done a lot of travel vlogging and learned so much along the way, you can make a video about how to be a travel vlogger.

In the above video, Andrew Santos teaches how to make a travel video, all while hilariously poking fun at many of the cliché trends in the travel genre.

PART 3: TRAVEL VIDEO EDITING

Video Editing Software

When it comes to editing your travel video together, there are different kinds of software you can do that with.

FREE VIDEO EDITING SOFTWARE	PAID VIDEO EDITING SOFTWARE
OpenShot Video Editor (Windows, Mac, Linux) ShotCut (Windows, Mac, Linux) Hitfilm Express (Windows, Mac) VideoPad Video Editor (Windows) Lightworks (Windows, Mac, Linux) VSDC Video Editor (Windows) Machete Video Editor Lite (Windows) Avidemux (Windows, Mac, Linux, BSD) Read more about each software in our post about The Best Free Video Editing Software for YouTube – Top 8 Reviews .	Wondershare Filmora X (Windows, Mac) - start at $49.99 for one year license and Free trial Final Cut Pro (Mac) - $299.99, Free trial Vegas Movie Studio (Windows) - $49.99

Travel-Themed Video Effects

For my recent trip to Japan, I actually used Filmora Effects’ Japanese set.

At the 2:10 mark of the above video, I used an overlay of falling cherry blossom leaves. At the 3:03 mark of the same video, I used an anime-themed overlay.

At the 2:48 mark of the above video, I used a shoji door transition.

Music Libraries

Music is an important component of a lot of travel videos. Here’s where you can get them:

ROYALTY-FREE MUSIC LIBRARIES	PAID MUSIC LIBRARIES	PAID SUBSCRIPTION MUSIC LIBRARIES
Audionautix Bensound dig.ccMixter Free Music Archive Free Stock Music Incompetech Josh Woodward Moby Gratis Musopen Purple Planet Music TeknoAXE YouTube Audio Library	Premium Beat Audio Jungle	Audio Network Audio Blocks Epidemic Sound

Sound Effects

Free Sound Effect Sites

PART 4: TRAVEL VLOGGING TIPS

Vlog/Life Balance

Give yourself more time at each location if you want to have a good balance between getting the shots you need and enjoying your present moment.

Theft Prevention

Carry a backpack that doesn’t have zippers on the outside that thieves can easily get to.
If you’re shooting with a flashy smartphone, make it look less appealing to thieves with a grotesque smartphone case, like an Otterbox.
In locations with high crime, pre-plan the shots you want to capture and take your SLR camera out of your bag only to take those shots. Otherwise, keep your SLR camera concealed.
Never leave your equipment unattended in a visible area, not even in a locked car.

Pre-Production and Planning

Before shooting, make a shot list of all the footage you need.
Have all your filming equipment that needs to be calibrated all calibrated and ready to use.

Onscreen Performance

Look into your lens, not the projected image of yourself on your camera’s flip screen.
Show a lot of energy as you film yourself.
If you’re nervous about talking to the camera in public, keep your talking head clips short and gradually build your way up to longer clips. You can break up longer sentences by saying a few words from one scene, saying a few more in another, and finishing off your last words, again, in another scene. Later, in editing, you can stitch all of those clips together to make one fluid sentence.
If you’re nervous about talking to the camera in public, you can capture your talking headshots later when you find a more secluded space.

Audio Recording

Silence everything you don’t want your mic to record.
Put your mobile phone in airplane mode.
Block wind from reaching your mic with windscreens and dead cats.
Upgrade your mic.
Adjust your levels.
Get close to the sound you are wanting to record.

Check out 10 Recording Tips to Get The Best Sound From Your Microphone for more audio recording tips.

Filming

To avoid crowds, wake up early and grab your footage early while everyone else is still sleeping or getting ready.
Capture wide shots, medium shots, and close-up shots for better coverage.
Use the Sun Seeker app to set up your sunrise/sunset shots better.
If your camera can record 4K footage, record in 4K all the scenes that you want to zoom in closer later in editing without losing quality (your video project in editing has to be at 1920p x 1080p for this to work).

Stabilization

If you’re trying to get shots with movement by walking, rather than walking as you normally would walk with your knees bent for steadier shots.
If you’re shooting something in front of your handheld, lean your arm against your own body for steadier shots.
Use a stabilizing gimbal with your camera.

Timelapse/Hyperlapse

Select scenes where you can see a lot of change over time (not a still building in front of a cloudless smoggy sky).
Set longer intervals for scenes that change very slowly over time.
Pre-set your focus. Turn autofocus off.
Shoot time-lapses/hyper-lapses in manual mode to prevent the flickering that occurs with changing light conditions in automatic settings.
If your camera is set on a tripod in a fixed position, turn your optical image stabilization off.
If you aren’t holding onto your camera as it’s in the middle of making a timelapse video, at least keep your camera and tripod attached by some kind of leash mechanism.
For moving time-lapses or hyper-lapses, try to keep one point of reference in the same position within your camera frame.

Slow Motion

Shoot slow-motion videos when there is plenty of light.
For actions that are as slow as walking, slowing down your footage to 50% of the original speed looks good enough. If your video editing project is in 30 fps, shooting your video in 60 fps will give you a 50% slow-motion video. If your video editing project is in 60 fps, shooting your video in 120 fps will give you a 50% slow-motion video. Any slower is overkill for slowing down the speed of walking.
For actions that are as fast as water splashing, slowing down your footage as little as 15% of the original speed can look good. For a video editing project in 30 fps, you would need a camera that can shoot at up to 240 fps to slow your footage down this much.

Storage and Back-Up

If you’re using a phone that can store images and videos on a separate SD card, take advantage of that and record your travel footage onto your SD card. Later, you can easily get to your travel media as it will all be in one place.
If you have your laptop on you, regularly transfer your media files from your cameras to your external hard drives.
If you don’t want to bring your laptop on your trip and plan to video edit once you’re back home, use a USB memory card reader that connects with an app on your phone to transfer your files into your external hard drive.
If you have access to a reliable internet connection and you leave your laptop at your place of accommodation, have your computer upload your files onto cloud storage while you are out to travel vlogging.
Take advantage of Google Photos’ free, unlimited cloud storage for video files up to 1080p.

Video Editing

If you’re editing a video project with videos from multiple different cameras, make sure to set the correct time and date on all of them before you start filming. Later, in editing, you can import all your image and video files and sort them in the exact order that they were taken.
If your video editing software can work with proxies, transcode all your video files into proxy files for much faster editing.

Posting On YouTube

Choose a title that people will search for. Keep your target keywords at the beginning of your title. “S01E01: My Summer Backpacking Trip” is not an effective title. Instead, a title like “Going Up The Eiffel Tower… Beautiful View of Paris!” would be better.

Ready to Become a Travel Vlogger?

This past year has been a challenge, so if you want to make a #travelanywhere video without traveling, you can try Wondershare Filmora X video editor.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Enhance Your YouTube Journey with Analytic Know-How

How to Use YouTube Analytics to Grow Your Channel?

Richard Bennett

Oct 26, 2023• Proven solutions

As a YouTuber, you know those famous metrics: Views, Subscribers, and Watch Time. Those YouTube analytics are easy to understand. But YouTube offers much more data.

YouTube data is valuable because it can show you why you aren’t getting more subscribers and why certain videos aren’t getting the views you expected. Data can also identify all the positive results and give you insights into what worked.

In this article, I’m going to show you how to use YouTube Analytics to gain knowledge, take action, and grow your channel.

YouTube Analytics:

Overview
Realtime
Revenue
Ad Rates
Watch Time
Audience Retention
Demographics
Playback Locations
Traffic Sources
Devices
Translations
Subscribers
Likes and Dislikes
Videos in Playlists
Comments
Sharing
Annotations
Cards
End Screens

When you enter your YouTube Creator Studio, you will find the Analytics Tab on the left-hand-side menu. Click into it and you will see a whole list of features, each linking to its own dashboard.

But with all this information, it can get a little overwhelming for new YouTubers. Don’t sweat. Let’s walk through each section to identify:

- What information it is displaying

- What issues it addresses

- What you can do to improve the results

1. Overview

Use Overview Report for Quick Analysis

The Overview report is the first page you land on when you click into Analytics, and it’s what you want to see when you are checking in.

The Overview dashboard breaks down all your key stats. If you want a deeper dive, you can click into each of the section headers and it will give you an in-depth look at the analytics of that specific category.

Personalize Your Overview

By default, the dashboard will show you the stats from the last 28 days, but you can personalize the time frame to see the data of that specific period.

If you only want to focus on the performance of your channel on a specific region, you can customize that as well:

Note: You will be able to change the time frame and region for all the data within YouTube Analytics.

See Your Top Performing Videos In Overview

The Overview dashboard highlights your Top 10 videos. Right away you can see the Watch Time, Views, and Estimated Revenue of those high performing videos.

Get Insights On Your Audience In Overview

In Overview you can see where the majority of your audience is from, what gender they are, how they are discovering your videos in Traffic Source, and where they are watching your video in Playback Locations:

How to Use the Overview Dashboard

The Overview dashboard is your mission control. I recommend popping in weekly to get a top view of your channel’s performance.

If you notice anything unusual or surprising, such as a spike in Shares, you can then dig into the individual data and identify the cause.

2. Realtime

See The Performance of Your Channel

The Realtime report is a fantastic tool for seeing the immediate performance of your channel, which automatically updates every 10 seconds. There are two main views: The last 48 hours and the Last 60 Minutes.

See Performance of Your 25 Most Recently Published Videos

In the Realtime dashboard, you will see the last 48 hours and last 60-minute performance of your 25 most recently published videos.

If you have recently shared a new video, you should log into the Realtime dashboard to get a quick glance at the performance.

See How and Where Your Videos Are Being Viewed At the Moment

If you want to find out how many people have viewed your videos from a mobile device or how big your audience currently is, you can do that in the Realtime report.

- Select Device to see if you have more viewers on Desktop, Mobile, or Tablet.

- Select Operating System to find out if you have more Android viewers or iOS viewers in the past two days.

- Select Geography to see which region you are getting the most views and when viewerships are dropping because most likely people in that area are sleeping.

If you notice that you are getting a lot of views from the US, but also notice that people are about to go to sleep and the trend shows that it drops at that point in the past 24 hours, you can decide whether to schedule the post for the next morning or you can see if a boost at this point can keep the audience awake.

How to Use the Realtime Dashboard

If YouTube sees that your recently published video is performing well right off the bat, then it will give your video a better chance of trending, ranking higher in search, and reaching more viewers.

Getting early insights on a recently published video may help you adjust your promotion strategy as needed.

For example, if you published a video this morning and shared it on your Facebook page, and you checked in this morning and saw that there was only a small amount of views, you may want to share it on a different platform so that it can get more exposure.

3. Revenue

See How Much Money Your Channel Has Made

Select a specific timeline and see how much your channel has made from ads and YouTube Red viewers during that duration.

There are 3 ways to change the timeline:

Dropdown menu

Calendar

Slide Bar

You can also change how you view your data, whether Daily, Weekly, Monthly, etc. This way you can see exactly how much you made each day, week, or month, and determine if you can correlate a particular dip or spike to an event that occurred.

Identify Your Highest Earning Videos

In the Revenue report, you can see which videos are earning you the most. Consider how these videos are successful:

- Was the content great?

- Was it the perfect length?

- Was it a well-structured video?

- Was the video’s pacing fast?

Once you’ve done a full evaluation, see if you can apply it to your other videos.

Which Country Is Earning You the Most Money

Different countries have different rates for how much creators can make off Adsense. Click into Geography and see how much you are making in different countries and consider which audience is best to focus your attention on with the intention of increasing revenue.

Compare Estimated Revenue Earning to Other Metrics

Know more about how your data are related by comparing to see if Revenue is affected by the performance of metrics in other categories such as Views. Does a rise in view change your revenue?

How to Use the Revenue Dashboard

Figuring how to make money on YouTube is tricky and any insight you can get can give you an advantage, steer you in the right direction, and help you focus on what matters.

As you can see in the example in the graph from the section above, the View count has been fairly consistent, however, the Revenue is sporadic.

This tells you that while Views may be an important metric, it won’t affect your revenue. This can mean that you haven’t been reaching the audience that will engage with the ads, consider a slight content shift.

4. Ad Rates

Understanding the Ad Rates Report

YouTube Ad Revenue: This is the estimated gross total of all the money you made from ads sold via Google and Google partners.

Estimated Monetized Playbacks: This is the number of times your audience is shown an ad.

Playback-based CPM: This is an estimation from YouTube on how much money you can make if you had 1,000 views from a monetized video. This is based on the parameters of the advertisers, your current number of views, and where your viewers are from.

CPM: This is the estimated amount you will earn for 1,000 ad impressions.

See Which Monetized Videos Are Earning Your Ad Revenue

Unlike the Revenue dashboard, the Ad Rates report dives deeper into the performance of individual monetized videos.

This allows you to not only see the estimated earnings but also how many times the ad was shown. On top of that, the CPM gives you an idea of what YouTube deems to be more valuable content for advertisers, which gives you a better idea about the capabilities of the video and offers insight into the type of videos you make in the future.

See How Each Ad Type Is Performing Within Individual Video

Click into Ad Type and you will be able to see the performance of different types of Ads (skippable video ads, display ads, bumper ads, and non-skippable video ads.)

You can see these details from the channel level or from an individual video level.

How to Use Ad Rates Report

Ad performance might not be something you think about at the early stages. You want to make videos, and not worry too much about ads, after all.

But as you accumulate more and more monetized videos, and you will start seeing which videos are stronger in getting you ad engagements and which aren’t. The result might surprise you and help inform your next phase of videos.

5. Watch Time

See The Aggregated Time Your Viewers Spent Watching Your Videos

YouTube puts a lot of weight on this metric because they know that the more time people spend watching your original content, the more time they will have to show ads to your audience. Overall, you’ll want to see a steady rise for your Watch Time as it will indicate that you have a growing dedicated viewership.

In the graph, you will also be able to see the combined Views of all your videos, as well as the segmented performance of YouTube Red viewers.

YouTube Red is YouTube’s subscription plan. It is currently only available in Australia, Korea, Mexico, New Zealand, and the United States.

YouTube Red offers ad-free content that can be enjoyed offline. Since the viewers with YouTube Red won’t see ads, YouTube will give you partial revenue from Red viewers.

Compare Performance of Videos in the Graph

Put your videos side by side to compare the performance over the course of a time period.

How to Use Watch Time Report

If you want to be in YouTube’s algorithm’s good books, then you will need to put some attention on your channel’s Watch Time. Always consider ways in which you can improve this metric.

Some strategies include:

- Add videos to optimized playlists

- Improving titles and thumbnails

- Increase YouTube subscribers

- Add annotations to your videos

- Add end cards to your videos

6. Audience Retention

See How Long Your Viewers Spend Watching Your Videos

Like Watch Time, Audience Retention is a metric YouTube uses to determine how valuable your video is and how worthy it is in being discovered by your audience. It’s important to learn where in your video you are losing viewers.

In Audience Retention, there are two main categories you can see.

Average View Duration shows how much time all your viewers from a certain time frame spend watching your video.
Average Percentage Viewed shows how much the average person watched from your videos.

In this example, we see that the average length of a video watched is 1:14 and the average viewer will watch 53% of the video.

While you should aim to have 100% audience retention, if you can get an average above 50%, you are doing something right. Anything under, you may want to consider changing up your strategy (content, structure, pacing, etc.).

See Audience Retention of Individual Videos

Absolute Audience Retention: This report shows you the number of views at every point in the video as a percentage. This will let you know which part of the video is most popular, which part is causing a big drop off, and which part viewers are skipping to or rewatching.

Relative Audience Retention: This report gives you a visualization of how your video’s audience retention performance compares to all YouTube videos of a similar length.

If the line indicates that you are above average at a certain point, that is where your video is doing a better job holding the viewer’s attention at that point compared to most other videos.

How to Use Audience Retention

Audience retention can give you a lot of insights on how you should be structuring your videos. If you notice a steep drop in viewership, you can assume that what the viewer is watching is not that interesting.

However, if you notice a sudden peak in the middle of your video, you can assume that a) viewers are skipping to it or b) viewers are rewatching that section.

In the example below, we see that there is a peak at the point in this video where a specific part of a tutorial is shown. Viewers were most likely rewatching to confirm they understand the information, so they can apply it themselves.

Knowing this, for the next video you make, you can better anticipate where your viewers are going to need more time on a specific part or whether you should skip ahead to something more interesting.

7. Demographics

Understand the Average Age and Gender of Your Audience

The first thing you’ll see when you enter the Demographic dashboard is the segmentation of your audience by age and gender. This gives you a good indication of who your overall channel is currently attracting.

See Most Popular Videos Viewed By A Specific Demographic

Learn about the videos that are most popular within that demographic to get better insights to what is most appealing for that group.

You will also see the Watch Time percentage that each video gets in comparison with all the videos in your channel.

Data Split by Age:

Data Split by Gender:

See Geographic Distribution of Different Demographics

Not only will you be able to see which region the majority of your viewerships are from, but you can also segment and compare by demographics. This will give you a more insightful view of how your channel is performing across the world for different people.

Additionally, you can click into specific videos on your channel and see how it is performing in different regions.

How to Use Demographics Report

Understanding which group makes up the majority of your viewership will help you decide how to strategize the next phase of content. Will you keep growing that audience or will you want to grow in another demographic?

If you noticed that you have an underperforming female demographic in India, you can plan out some content that focus on that community. Without this report, you cannot see where you are missing opportunities.

8. Playback Locations

Find Out Where People Are Watching Your Videos

There are a number of ways people can watch your YouTube video:

- YouTube Watch Page

- YouTube Channel Page

- Embedded Video Player (Website or App)

- Other

If your video is only promoted organically your views will likely be coming from the YouTube Watch Page, but if other media publications embedded your video, and it’s getting a lot of views, you can see it here.

Which External Source Are Your Videos Being Watched

By clicking into the Embedded in External Websites and Apps report, you’ll be able to see all the different websites and apps that your video is featured on. This will give you a good indication of which sites and apps are driving the most views.

How to Use Playback Locations Report

Knowing where your videos are being played back is important, especially if you are getting a lot of views from an external source.

You can reach out to the website that has embedded your video and thank them for sharing your content, and maybe they will be happy to share more. This way you create a relationship with them, which can increase your network and also improve the chances of your videos being discovered.

9. Traffic Sources

Find Out How People Are Discovering Your Videos

In the Traffic Sources report, you can see what is the most popular way your video is being discovered.

This can include advertisements that you pay for, external referrals such as links from other websites, suggested videos, and searches on YouTube to name a few.

See Which Videos Are Suggesting Yours To Viewers

If you see that you are getting a lot of viewers coming from Suggested Videos, go to that report and see which external video was directing viewers to yours. These suggested videos can be your own or it can be from another YouTube creator.

See What People Search For To Discover Your Video

By clicking into the YouTube search, you can see what viewers searched in order to find your video. This can be useful in understanding your viewers’ mindset: were they trying to solve a problem or answer a question?

Knowing this, you can improve your keyword research.

How to Use Traffic Sources Report

Because there are so many ways for a viewer to discover your videos, it’s important for you to know what is most effective.

If you have a new video coming out and you want to promote it, understanding where your previous videos are being discovered will help you strategize, giving it the best opportunity immediately.

10. Devices

Know What Devices Your Viewers Are Watching From

The way viewers watch content on their mobile phones is very different from the way they watch on television. By understanding how the majority of your viewers are watching your content, you can better design and structure your video.

For example, if you see that you have a large following that watches your content on mobile, then it might not be a good idea to load your video with too much text, as it’ll be hard for them to read.

You cannot control how people watch your content, but by better understanding their preferences, you can design your content to make it the best for their ideal situation.

11. Translations

See If You Need to Include Multi-Languages or Translation to Your Videos

The Translations report is where you can see how your viewers are watching your videos in terms of using translations and subtitles.

If you are creating content that targets international viewers, it’s good to know if they are engaging with your translation assets, including subtitles.

For example, if you see an increase in viewers from Brazil, do a quick translation of your transcript and upload the Portuguese subtitles and see if it increases viewers.

12. Subscribers

In the Subscribers report, you can see where most of your subscribers came from and where people unsubscribe.

If you see that you are getting a lot of conversions from the YouTube Watch Page, you can dig in and see which video specifically you should give credit to for earning your subscribers — and which ones are causing people to unsubscribe.

Find Out Which YouTube Keywords Are Leading to Subscriptions

Click into YouTube search to see the most popular search terms that have lead to people subscribing to your channel.

See Which Date You Got The Most Subscribers

Click into Date and find out if there was something significant that happened that day that made people subscribe to your channel more than others?

How to Use the Subscriber Report

Understanding which video drives viewers to become subscribers and which videos turn people off so that they unsubscribe will tell you a lot about the content you should be creating.

If you see a video is earning you a lot of subscribers, it might be a good idea to give it a boost and make sure more people discover it. However, if you see a video is causing people to click unsubscribe, even though it might be a video you love, consider removing it from your channel as it might be doing more harm than good for your channel growth.

13. Likes and Dislikes

See the Likes and Dislikes of Individual Videos

In addition to seeing the total Likes and Dislikes your channel received, in this report, you can see the Likes and Dislikes of individual videos. This gives you a quick glance at how your viewers are enjoying your channel and videos.

Compare Likes and Dislikes with Other Metrics

See if there is a correlation between the channel’s performance and how viewers give Likes and Dislikes. Does increasing views get you more likes? Did a dip in views cause people to stop liking your videos?

Getting more of these data will help you plan new tactics to increase engagements.

See Which Date You Got the Most Likes and Dislikes

Identify the days you got a lot of Likes or Dislikes, and ask, was there something particular that happened that led to the high numbers?

Compare Subscriber vs Non-Subscriber Likes and Dislikes

Knowing how your subscribers and non-subscribers are responding to your content will give you a good idea at how effective your video is at delighting those that know your content well, and those that are newer to your videos.

How to Use the Likes and Dislikes Report

As a creator, you always want to know how your videos are received. Knowing how your audience feels about your content, even if it’s just a Like or Dislike click, is a good indication of whether the public found your work: educational, inspirational, or entertaining.

14. Videos in Playlists

Find Out How Many Videos Are In Playlists

When a video is added to a playlist, it means someone thought it was relevant or they enjoyed it so much they added it to their Favorite list.

Having videos added to playlists is a good thing because it increases the chances of being discovered as people looking for a bunch of content within a category can watch it all linearly.

See Which Video Is In The Most Playlists

By having a report to see which videos have been added to the playlist, you can see that there is an interest in this type of content. With this knowledge, you can decide that perhaps the audience may be interested in a series around this topic.

See If There Is a Correlation Between Videos in Playlists and Watch Time

Identify if there are any direct or indirect effects of having videos in the playlist by comparing it to important metrics such as Watch Time. If you see that there is a boost for days when more videos are added to the playlist, you can start planning more strategies to get video features along with other related content.

How to Use Videos in Playlist

The Videos in the Playlist report give you another perspective on the popularity of videos. Unlike Views or Watch Time, adding a video to a playlist means that the audience will likely watch it again, as they are saving it amongst related content or as a favorite video.

15. Comments

See How Many People Have Commented On Channel Or Specific Videos

Select a time period and see how many comments your channel and videos got at that point. Knowing which video gets you the most comments and when it happens, gives you a good idea what type of conversations your audience is interested in having.

Compare Different Videos and Time Period to See How Your Videos Are Engaging Audience

Evaluate how your videos are performing by comparing them, and identifying what makes a more engaging video for your audience.

How to Use Comments Report

If there is a video that triggered a debate within your community or if a video led to a lot of questions, this may inspire you to create more content around that topic.

However, there are also benefits of using an external analytics tool like Sotrender . You can adjust the amount of time you want to analyze, visualize the metrics in different ways, and even customize what you want to show in the graphs. What’s more, Sotrender has it’s own metric called the Activity Index, which indicates to what extent your audience is engaging with your videos. You can use this metric in combination with others to see what content your audience is really invested in.

16. Sharing

See How Many Times Your Videos Have Been Shared

This report shows you how frequently your audience is sharing your videos to their networks. In addition to Views and Watch Time, knowing the shareability of your content helps guide your videos in achieving viral status.

Know which platform your audience is most active on. Understanding this can help you tailor your content to be more shareable on those channels or you can discover your audience’s account on those services and thank them personality.

See How Frequently a Video is Getting Shared

Understand how your videos are getting shared by your viewers. Do you see a spike in shares the first few days after publishing and then it becomes forgotten or is it an evergreen video that keeps getting consistent shares through its lifetime?

By comparing Shares to other metrics such as Views and Watch Time, you can see if there is a correlation to performance and the amount the video is shared.

Understand what videos you create are more likely to get shares. If you are making a lot of how-to videos, a lot of people might be searching for the content, but unless it is highly relevant, it won’t get shared. The type of content that gets shared are the ones that have an interesting story and delights people.

If you find that a lot of people are sharing your content on a specific service, you may consider that as the platform to best expand your channel on.

17. Annotations

Find Out How Many Annotations Were Click Within a Period

When you add annotations to your videos, you would want to know if your audience is actually engaging with it. This report gives you an overview of how frequently your viewers are clicking on the links.

This report also shows you how often viewers choose to close your Annotation completely, giving you an indication that they have no interest in the link.

Compare Performance of Different Annotations

This report allows you to see which type of annotations are performing the best for your audience.

See Annotation Performance of a Specific Video

Click into a specific video to see which type of annotations are getting engagement and at what time it is happening. If you see that many annotation clicks are happening at a certain point in your video, going forward with your new videos that is where you can insert it.

How to Use Annotations

By finding out when in the video your audience engages with annotations and what type of annotations performs the best, you will have more insights on designing your videos and where to position the annotations to get the optimal results.

18. Cards

See Which Card Teasers and Cards Are Getting Clicked

Find out which videos are driving the most Card clicks and which type of Cards your audience is most interested in.

Are viewers more interested in watching more videos or are they wanting to read a post from your blog (associated website)? This report is where you can find out by clicking into Card Type.

Find Correlation Between On-Screen Content and Click-worthy Link

See what is happening on screen that is making the card more click-worthy, this can help you plan out your next video so that you direct your viewers’ attention to the clickable card teaser so they see it.

How to Use Cards Report

This report helps you understand the different cards and how they are performing within your videos so that you can better plan your content to increase the chances of your audience engaging with your cards.

19. End Screens

See How Often The End Screen Is Shown And Clicked

By seeing how many times the End Screen is shown, you can have an idea of how often viewers reach the end of your videos.

Then it’s good to see what percentage of them actually click to engage with your channel and content more.

See Performance of Each End Screen Elements

In this report, you can see which End Screen Element is driving the most clicks and better understand the viewer’s motivation at the end of your videos.

See Which End Screen Element Is Most Popular Within The Same Video

Because you can have multiple elements in the End Screen, you would want to see which one is performing the best.

See Which Videos YouTube Chooses As Best For Viewers

In this report, you can also see the performance of different End Screen Element Types.

One of these elements is the Best for Viewer, which allows YouTube to determine which of your video is best to present to the viewer in relation to their browsing history and interests.

By clicking into the Best for Viewer section you can see the top-performing videos that YouTube suggested to your viewers. Does it align with what you think is your best video?

How to Use The End Screens Report

The End Screens report is great for letting you know which of your existing content the audience is interested in seeing after they finished watching one of your videos. As you learn more about your viewers and accumulate more videos, with the help of the End Screens report, you can determine which videos to use to increase Views and Watch Time.

Conclusion

Television producers pay hundreds of thousands of dollars to data companies to get the same set of analytics that YouTube offers its creators for free.

Learning how to use analytics is not always a skill YouTubers think about when they are making videos, but it plays such an instrumental part throughout the whole stage of creation, from ideation to distribution.

Understanding how your videos are performing shines a light on your process, helps you evaluate what is working and what isn’t, and empower you to think beyond the lens and create videos that really resonates with your growing audience.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

As a YouTuber, you know those famous metrics: Views, Subscribers, and Watch Time. Those YouTube analytics are easy to understand. But YouTube offers much more data.

In this article, I’m going to show you how to use YouTube Analytics to gain knowledge, take action, and grow your channel.

YouTube Analytics:

Overview
Realtime
Revenue
Ad Rates
Watch Time
Audience Retention
Demographics
Playback Locations
Traffic Sources
Devices
Translations
Subscribers
Likes and Dislikes
Videos in Playlists
Comments
Sharing
Annotations
Cards
End Screens

When you enter your YouTube Creator Studio, you will find the Analytics Tab on the left-hand-side menu. Click into it and you will see a whole list of features, each linking to its own dashboard.

But with all this information, it can get a little overwhelming for new YouTubers. Don’t sweat. Let’s walk through each section to identify:

- What information it is displaying

- What issues it addresses

- What you can do to improve the results

1. Overview

Use Overview Report for Quick Analysis

The Overview report is the first page you land on when you click into Analytics, and it’s what you want to see when you are checking in.

Personalize Your Overview

By default, the dashboard will show you the stats from the last 28 days, but you can personalize the time frame to see the data of that specific period.

If you only want to focus on the performance of your channel on a specific region, you can customize that as well:

Note: You will be able to change the time frame and region for all the data within YouTube Analytics.

See Your Top Performing Videos In Overview

The Overview dashboard highlights your Top 10 videos. Right away you can see the Watch Time, Views, and Estimated Revenue of those high performing videos.

Get Insights On Your Audience In Overview

How to Use the Overview Dashboard

The Overview dashboard is your mission control. I recommend popping in weekly to get a top view of your channel’s performance.

If you notice anything unusual or surprising, such as a spike in Shares, you can then dig into the individual data and identify the cause.

2. Realtime

See The Performance of Your Channel

See Performance of Your 25 Most Recently Published Videos

In the Realtime dashboard, you will see the last 48 hours and last 60-minute performance of your 25 most recently published videos.

If you have recently shared a new video, you should log into the Realtime dashboard to get a quick glance at the performance.

See How and Where Your Videos Are Being Viewed At the Moment

If you want to find out how many people have viewed your videos from a mobile device or how big your audience currently is, you can do that in the Realtime report.

- Select Device to see if you have more viewers on Desktop, Mobile, or Tablet.

- Select Operating System to find out if you have more Android viewers or iOS viewers in the past two days.

- Select Geography to see which region you are getting the most views and when viewerships are dropping because most likely people in that area are sleeping.

How to Use the Realtime Dashboard

If YouTube sees that your recently published video is performing well right off the bat, then it will give your video a better chance of trending, ranking higher in search, and reaching more viewers.

Getting early insights on a recently published video may help you adjust your promotion strategy as needed.

3. Revenue

See How Much Money Your Channel Has Made

Select a specific timeline and see how much your channel has made from ads and YouTube Red viewers during that duration.

There are 3 ways to change the timeline:

Dropdown menu

Calendar

Slide Bar

Identify Your Highest Earning Videos

In the Revenue report, you can see which videos are earning you the most. Consider how these videos are successful:

- Was the content great?

- Was it the perfect length?

- Was it a well-structured video?

- Was the video’s pacing fast?

Once you’ve done a full evaluation, see if you can apply it to your other videos.

Which Country Is Earning You the Most Money

Compare Estimated Revenue Earning to Other Metrics

Know more about how your data are related by comparing to see if Revenue is affected by the performance of metrics in other categories such as Views. Does a rise in view change your revenue?

How to Use the Revenue Dashboard

Figuring how to make money on YouTube is tricky and any insight you can get can give you an advantage, steer you in the right direction, and help you focus on what matters.

As you can see in the example in the graph from the section above, the View count has been fairly consistent, however, the Revenue is sporadic.

4. Ad Rates

Understanding the Ad Rates Report

YouTube Ad Revenue: This is the estimated gross total of all the money you made from ads sold via Google and Google partners.

Estimated Monetized Playbacks: This is the number of times your audience is shown an ad.

CPM: This is the estimated amount you will earn for 1,000 ad impressions.

See Which Monetized Videos Are Earning Your Ad Revenue

Unlike the Revenue dashboard, the Ad Rates report dives deeper into the performance of individual monetized videos.

See How Each Ad Type Is Performing Within Individual Video

Click into Ad Type and you will be able to see the performance of different types of Ads (skippable video ads, display ads, bumper ads, and non-skippable video ads.)

You can see these details from the channel level or from an individual video level.

How to Use Ad Rates Report

Ad performance might not be something you think about at the early stages. You want to make videos, and not worry too much about ads, after all.

5. Watch Time

See The Aggregated Time Your Viewers Spent Watching Your Videos

In the graph, you will also be able to see the combined Views of all your videos, as well as the segmented performance of YouTube Red viewers.

YouTube Red is YouTube’s subscription plan. It is currently only available in Australia, Korea, Mexico, New Zealand, and the United States.

YouTube Red offers ad-free content that can be enjoyed offline. Since the viewers with YouTube Red won’t see ads, YouTube will give you partial revenue from Red viewers.

Compare Performance of Videos in the Graph

Put your videos side by side to compare the performance over the course of a time period.

How to Use Watch Time Report

If you want to be in YouTube’s algorithm’s good books, then you will need to put some attention on your channel’s Watch Time. Always consider ways in which you can improve this metric.

Some strategies include:

- Add videos to optimized playlists

- Improving titles and thumbnails

- Increase YouTube subscribers

- Add annotations to your videos

- Add end cards to your videos

6. Audience Retention

See How Long Your Viewers Spend Watching Your Videos

In Audience Retention, there are two main categories you can see.

Average View Duration shows how much time all your viewers from a certain time frame spend watching your video.
Average Percentage Viewed shows how much the average person watched from your videos.

In this example, we see that the average length of a video watched is 1:14 and the average viewer will watch 53% of the video.

See Audience Retention of Individual Videos

Relative Audience Retention: This report gives you a visualization of how your video’s audience retention performance compares to all YouTube videos of a similar length.

If the line indicates that you are above average at a certain point, that is where your video is doing a better job holding the viewer’s attention at that point compared to most other videos.

How to Use Audience Retention

However, if you notice a sudden peak in the middle of your video, you can assume that a) viewers are skipping to it or b) viewers are rewatching that section.

Knowing this, for the next video you make, you can better anticipate where your viewers are going to need more time on a specific part or whether you should skip ahead to something more interesting.

7. Demographics

Understand the Average Age and Gender of Your Audience

See Most Popular Videos Viewed By A Specific Demographic

Learn about the videos that are most popular within that demographic to get better insights to what is most appealing for that group.

You will also see the Watch Time percentage that each video gets in comparison with all the videos in your channel.

Data Split by Age:

Data Split by Gender:

See Geographic Distribution of Different Demographics

Additionally, you can click into specific videos on your channel and see how it is performing in different regions.

How to Use Demographics Report

8. Playback Locations

Find Out Where People Are Watching Your Videos

There are a number of ways people can watch your YouTube video:

- YouTube Watch Page

- YouTube Channel Page

- Embedded Video Player (Website or App)

- Other

Which External Source Are Your Videos Being Watched

How to Use Playback Locations Report

Knowing where your videos are being played back is important, especially if you are getting a lot of views from an external source.

9. Traffic Sources

Find Out How People Are Discovering Your Videos

In the Traffic Sources report, you can see what is the most popular way your video is being discovered.

This can include advertisements that you pay for, external referrals such as links from other websites, suggested videos, and searches on YouTube to name a few.

See Which Videos Are Suggesting Yours To Viewers

See What People Search For To Discover Your Video

Knowing this, you can improve your keyword research.

How to Use Traffic Sources Report

Because there are so many ways for a viewer to discover your videos, it’s important for you to know what is most effective.

If you have a new video coming out and you want to promote it, understanding where your previous videos are being discovered will help you strategize, giving it the best opportunity immediately.

10. Devices

Know What Devices Your Viewers Are Watching From

You cannot control how people watch your content, but by better understanding their preferences, you can design your content to make it the best for their ideal situation.

11. Translations

See If You Need to Include Multi-Languages or Translation to Your Videos

The Translations report is where you can see how your viewers are watching your videos in terms of using translations and subtitles.

If you are creating content that targets international viewers, it’s good to know if they are engaging with your translation assets, including subtitles.

For example, if you see an increase in viewers from Brazil, do a quick translation of your transcript and upload the Portuguese subtitles and see if it increases viewers.

12. Subscribers

In the Subscribers report, you can see where most of your subscribers came from and where people unsubscribe.

Find Out Which YouTube Keywords Are Leading to Subscriptions

Click into YouTube search to see the most popular search terms that have lead to people subscribing to your channel.

See Which Date You Got The Most Subscribers

Click into Date and find out if there was something significant that happened that day that made people subscribe to your channel more than others?

How to Use the Subscriber Report

Understanding which video drives viewers to become subscribers and which videos turn people off so that they unsubscribe will tell you a lot about the content you should be creating.

13. Likes and Dislikes

See the Likes and Dislikes of Individual Videos

Compare Likes and Dislikes with Other Metrics

Getting more of these data will help you plan new tactics to increase engagements.

See Which Date You Got the Most Likes and Dislikes

Identify the days you got a lot of Likes or Dislikes, and ask, was there something particular that happened that led to the high numbers?

Compare Subscriber vs Non-Subscriber Likes and Dislikes

How to Use the Likes and Dislikes Report

14. Videos in Playlists

Find Out How Many Videos Are In Playlists

When a video is added to a playlist, it means someone thought it was relevant or they enjoyed it so much they added it to their Favorite list.

Having videos added to playlists is a good thing because it increases the chances of being discovered as people looking for a bunch of content within a category can watch it all linearly.

See Which Video Is In The Most Playlists

See If There Is a Correlation Between Videos in Playlists and Watch Time

How to Use Videos in Playlist

15. Comments

See How Many People Have Commented On Channel Or Specific Videos

Compare Different Videos and Time Period to See How Your Videos Are Engaging Audience

Evaluate how your videos are performing by comparing them, and identifying what makes a more engaging video for your audience.

How to Use Comments Report

If there is a video that triggered a debate within your community or if a video led to a lot of questions, this may inspire you to create more content around that topic.

16. Sharing

See How Many Times Your Videos Have Been Shared

See How Frequently a Video is Getting Shared

By comparing Shares to other metrics such as Views and Watch Time, you can see if there is a correlation to performance and the amount the video is shared.

If you find that a lot of people are sharing your content on a specific service, you may consider that as the platform to best expand your channel on.

17. Annotations

Find Out How Many Annotations Were Click Within a Period

This report also shows you how often viewers choose to close your Annotation completely, giving you an indication that they have no interest in the link.

Compare Performance of Different Annotations

This report allows you to see which type of annotations are performing the best for your audience.

See Annotation Performance of a Specific Video

How to Use Annotations

18. Cards

See Which Card Teasers and Cards Are Getting Clicked

Find out which videos are driving the most Card clicks and which type of Cards your audience is most interested in.

Are viewers more interested in watching more videos or are they wanting to read a post from your blog (associated website)? This report is where you can find out by clicking into Card Type.

Find Correlation Between On-Screen Content and Click-worthy Link

How to Use Cards Report

19. End Screens

See How Often The End Screen Is Shown And Clicked

By seeing how many times the End Screen is shown, you can have an idea of how often viewers reach the end of your videos.

Then it’s good to see what percentage of them actually click to engage with your channel and content more.

See Performance of Each End Screen Elements

In this report, you can see which End Screen Element is driving the most clicks and better understand the viewer’s motivation at the end of your videos.

See Which End Screen Element Is Most Popular Within The Same Video

Because you can have multiple elements in the End Screen, you would want to see which one is performing the best.

See Which Videos YouTube Chooses As Best For Viewers

In this report, you can also see the performance of different End Screen Element Types.

One of these elements is the Best for Viewer, which allows YouTube to determine which of your video is best to present to the viewer in relation to their browsing history and interests.

By clicking into the Best for Viewer section you can see the top-performing videos that YouTube suggested to your viewers. Does it align with what you think is your best video?

How to Use The End Screens Report

Conclusion

Television producers pay hundreds of thousands of dollars to data companies to get the same set of analytics that YouTube offers its creators for free.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

As a YouTuber, you know those famous metrics: Views, Subscribers, and Watch Time. Those YouTube analytics are easy to understand. But YouTube offers much more data.

In this article, I’m going to show you how to use YouTube Analytics to gain knowledge, take action, and grow your channel.

YouTube Analytics:

Overview
Realtime
Revenue
Ad Rates
Watch Time
Audience Retention
Demographics
Playback Locations
Traffic Sources
Devices
Translations
Subscribers
Likes and Dislikes
Videos in Playlists
Comments
Sharing
Annotations
Cards
End Screens

When you enter your YouTube Creator Studio, you will find the Analytics Tab on the left-hand-side menu. Click into it and you will see a whole list of features, each linking to its own dashboard.

But with all this information, it can get a little overwhelming for new YouTubers. Don’t sweat. Let’s walk through each section to identify:

- What information it is displaying

- What issues it addresses

- What you can do to improve the results

1. Overview

Use Overview Report for Quick Analysis

The Overview report is the first page you land on when you click into Analytics, and it’s what you want to see when you are checking in.

Personalize Your Overview

By default, the dashboard will show you the stats from the last 28 days, but you can personalize the time frame to see the data of that specific period.

If you only want to focus on the performance of your channel on a specific region, you can customize that as well:

Note: You will be able to change the time frame and region for all the data within YouTube Analytics.

See Your Top Performing Videos In Overview

The Overview dashboard highlights your Top 10 videos. Right away you can see the Watch Time, Views, and Estimated Revenue of those high performing videos.

Get Insights On Your Audience In Overview

How to Use the Overview Dashboard

The Overview dashboard is your mission control. I recommend popping in weekly to get a top view of your channel’s performance.

If you notice anything unusual or surprising, such as a spike in Shares, you can then dig into the individual data and identify the cause.

2. Realtime

See The Performance of Your Channel

See Performance of Your 25 Most Recently Published Videos

In the Realtime dashboard, you will see the last 48 hours and last 60-minute performance of your 25 most recently published videos.

If you have recently shared a new video, you should log into the Realtime dashboard to get a quick glance at the performance.

See How and Where Your Videos Are Being Viewed At the Moment

If you want to find out how many people have viewed your videos from a mobile device or how big your audience currently is, you can do that in the Realtime report.

- Select Device to see if you have more viewers on Desktop, Mobile, or Tablet.

- Select Operating System to find out if you have more Android viewers or iOS viewers in the past two days.

- Select Geography to see which region you are getting the most views and when viewerships are dropping because most likely people in that area are sleeping.

How to Use the Realtime Dashboard

If YouTube sees that your recently published video is performing well right off the bat, then it will give your video a better chance of trending, ranking higher in search, and reaching more viewers.

Getting early insights on a recently published video may help you adjust your promotion strategy as needed.

3. Revenue

See How Much Money Your Channel Has Made

Select a specific timeline and see how much your channel has made from ads and YouTube Red viewers during that duration.

There are 3 ways to change the timeline:

Dropdown menu

Calendar

Slide Bar

Identify Your Highest Earning Videos

In the Revenue report, you can see which videos are earning you the most. Consider how these videos are successful:

- Was the content great?

- Was it the perfect length?

- Was it a well-structured video?

- Was the video’s pacing fast?

Once you’ve done a full evaluation, see if you can apply it to your other videos.

Which Country Is Earning You the Most Money

Compare Estimated Revenue Earning to Other Metrics

Know more about how your data are related by comparing to see if Revenue is affected by the performance of metrics in other categories such as Views. Does a rise in view change your revenue?

How to Use the Revenue Dashboard

Figuring how to make money on YouTube is tricky and any insight you can get can give you an advantage, steer you in the right direction, and help you focus on what matters.

As you can see in the example in the graph from the section above, the View count has been fairly consistent, however, the Revenue is sporadic.

4. Ad Rates

Understanding the Ad Rates Report

YouTube Ad Revenue: This is the estimated gross total of all the money you made from ads sold via Google and Google partners.

Estimated Monetized Playbacks: This is the number of times your audience is shown an ad.

CPM: This is the estimated amount you will earn for 1,000 ad impressions.

See Which Monetized Videos Are Earning Your Ad Revenue

Unlike the Revenue dashboard, the Ad Rates report dives deeper into the performance of individual monetized videos.

See How Each Ad Type Is Performing Within Individual Video

Click into Ad Type and you will be able to see the performance of different types of Ads (skippable video ads, display ads, bumper ads, and non-skippable video ads.)

You can see these details from the channel level or from an individual video level.

How to Use Ad Rates Report

Ad performance might not be something you think about at the early stages. You want to make videos, and not worry too much about ads, after all.

5. Watch Time

See The Aggregated Time Your Viewers Spent Watching Your Videos

In the graph, you will also be able to see the combined Views of all your videos, as well as the segmented performance of YouTube Red viewers.

YouTube Red is YouTube’s subscription plan. It is currently only available in Australia, Korea, Mexico, New Zealand, and the United States.

YouTube Red offers ad-free content that can be enjoyed offline. Since the viewers with YouTube Red won’t see ads, YouTube will give you partial revenue from Red viewers.

Compare Performance of Videos in the Graph

Put your videos side by side to compare the performance over the course of a time period.

How to Use Watch Time Report

If you want to be in YouTube’s algorithm’s good books, then you will need to put some attention on your channel’s Watch Time. Always consider ways in which you can improve this metric.

Some strategies include:

- Add videos to optimized playlists

- Improving titles and thumbnails

- Increase YouTube subscribers

- Add annotations to your videos

- Add end cards to your videos

6. Audience Retention

See How Long Your Viewers Spend Watching Your Videos

In Audience Retention, there are two main categories you can see.

Average View Duration shows how much time all your viewers from a certain time frame spend watching your video.
Average Percentage Viewed shows how much the average person watched from your videos.

In this example, we see that the average length of a video watched is 1:14 and the average viewer will watch 53% of the video.

See Audience Retention of Individual Videos

Relative Audience Retention: This report gives you a visualization of how your video’s audience retention performance compares to all YouTube videos of a similar length.

If the line indicates that you are above average at a certain point, that is where your video is doing a better job holding the viewer’s attention at that point compared to most other videos.

How to Use Audience Retention

However, if you notice a sudden peak in the middle of your video, you can assume that a) viewers are skipping to it or b) viewers are rewatching that section.

Knowing this, for the next video you make, you can better anticipate where your viewers are going to need more time on a specific part or whether you should skip ahead to something more interesting.

7. Demographics

Understand the Average Age and Gender of Your Audience

See Most Popular Videos Viewed By A Specific Demographic

Learn about the videos that are most popular within that demographic to get better insights to what is most appealing for that group.

You will also see the Watch Time percentage that each video gets in comparison with all the videos in your channel.

Data Split by Age:

Data Split by Gender:

See Geographic Distribution of Different Demographics

Additionally, you can click into specific videos on your channel and see how it is performing in different regions.

How to Use Demographics Report

8. Playback Locations

Find Out Where People Are Watching Your Videos

There are a number of ways people can watch your YouTube video:

- YouTube Watch Page

- YouTube Channel Page

- Embedded Video Player (Website or App)

- Other

Which External Source Are Your Videos Being Watched

How to Use Playback Locations Report

Knowing where your videos are being played back is important, especially if you are getting a lot of views from an external source.

9. Traffic Sources

Find Out How People Are Discovering Your Videos

In the Traffic Sources report, you can see what is the most popular way your video is being discovered.

This can include advertisements that you pay for, external referrals such as links from other websites, suggested videos, and searches on YouTube to name a few.

See Which Videos Are Suggesting Yours To Viewers

See What People Search For To Discover Your Video

Knowing this, you can improve your keyword research.

How to Use Traffic Sources Report

Because there are so many ways for a viewer to discover your videos, it’s important for you to know what is most effective.

If you have a new video coming out and you want to promote it, understanding where your previous videos are being discovered will help you strategize, giving it the best opportunity immediately.

10. Devices

Know What Devices Your Viewers Are Watching From

You cannot control how people watch your content, but by better understanding their preferences, you can design your content to make it the best for their ideal situation.

11. Translations

See If You Need to Include Multi-Languages or Translation to Your Videos

The Translations report is where you can see how your viewers are watching your videos in terms of using translations and subtitles.

If you are creating content that targets international viewers, it’s good to know if they are engaging with your translation assets, including subtitles.

For example, if you see an increase in viewers from Brazil, do a quick translation of your transcript and upload the Portuguese subtitles and see if it increases viewers.

12. Subscribers

In the Subscribers report, you can see where most of your subscribers came from and where people unsubscribe.

Find Out Which YouTube Keywords Are Leading to Subscriptions

Click into YouTube search to see the most popular search terms that have lead to people subscribing to your channel.

See Which Date You Got The Most Subscribers

Click into Date and find out if there was something significant that happened that day that made people subscribe to your channel more than others?

How to Use the Subscriber Report

Understanding which video drives viewers to become subscribers and which videos turn people off so that they unsubscribe will tell you a lot about the content you should be creating.

13. Likes and Dislikes

See the Likes and Dislikes of Individual Videos

Compare Likes and Dislikes with Other Metrics

Getting more of these data will help you plan new tactics to increase engagements.

See Which Date You Got the Most Likes and Dislikes

Identify the days you got a lot of Likes or Dislikes, and ask, was there something particular that happened that led to the high numbers?

Compare Subscriber vs Non-Subscriber Likes and Dislikes

How to Use the Likes and Dislikes Report

14. Videos in Playlists

Find Out How Many Videos Are In Playlists

When a video is added to a playlist, it means someone thought it was relevant or they enjoyed it so much they added it to their Favorite list.

Having videos added to playlists is a good thing because it increases the chances of being discovered as people looking for a bunch of content within a category can watch it all linearly.

See Which Video Is In The Most Playlists

See If There Is a Correlation Between Videos in Playlists and Watch Time

How to Use Videos in Playlist

15. Comments

See How Many People Have Commented On Channel Or Specific Videos

Compare Different Videos and Time Period to See How Your Videos Are Engaging Audience

Evaluate how your videos are performing by comparing them, and identifying what makes a more engaging video for your audience.

How to Use Comments Report

If there is a video that triggered a debate within your community or if a video led to a lot of questions, this may inspire you to create more content around that topic.

16. Sharing

See How Many Times Your Videos Have Been Shared

See How Frequently a Video is Getting Shared

By comparing Shares to other metrics such as Views and Watch Time, you can see if there is a correlation to performance and the amount the video is shared.

If you find that a lot of people are sharing your content on a specific service, you may consider that as the platform to best expand your channel on.

17. Annotations

Find Out How Many Annotations Were Click Within a Period

This report also shows you how often viewers choose to close your Annotation completely, giving you an indication that they have no interest in the link.

Compare Performance of Different Annotations

This report allows you to see which type of annotations are performing the best for your audience.

See Annotation Performance of a Specific Video

How to Use Annotations

18. Cards

See Which Card Teasers and Cards Are Getting Clicked

Find out which videos are driving the most Card clicks and which type of Cards your audience is most interested in.

Are viewers more interested in watching more videos or are they wanting to read a post from your blog (associated website)? This report is where you can find out by clicking into Card Type.

Find Correlation Between On-Screen Content and Click-worthy Link

How to Use Cards Report

19. End Screens

See How Often The End Screen Is Shown And Clicked

By seeing how many times the End Screen is shown, you can have an idea of how often viewers reach the end of your videos.

Then it’s good to see what percentage of them actually click to engage with your channel and content more.

See Performance of Each End Screen Elements

In this report, you can see which End Screen Element is driving the most clicks and better understand the viewer’s motivation at the end of your videos.

See Which End Screen Element Is Most Popular Within The Same Video

Because you can have multiple elements in the End Screen, you would want to see which one is performing the best.

See Which Videos YouTube Chooses As Best For Viewers

In this report, you can also see the performance of different End Screen Element Types.

One of these elements is the Best for Viewer, which allows YouTube to determine which of your video is best to present to the viewer in relation to their browsing history and interests.

By clicking into the Best for Viewer section you can see the top-performing videos that YouTube suggested to your viewers. Does it align with what you think is your best video?

How to Use The End Screens Report

Conclusion

Television producers pay hundreds of thousands of dollars to data companies to get the same set of analytics that YouTube offers its creators for free.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

As a YouTuber, you know those famous metrics: Views, Subscribers, and Watch Time. Those YouTube analytics are easy to understand. But YouTube offers much more data.

In this article, I’m going to show you how to use YouTube Analytics to gain knowledge, take action, and grow your channel.

YouTube Analytics:

Overview
Realtime
Revenue
Ad Rates
Watch Time
Audience Retention
Demographics
Playback Locations
Traffic Sources
Devices
Translations
Subscribers
Likes and Dislikes
Videos in Playlists
Comments
Sharing
Annotations
Cards
End Screens

When you enter your YouTube Creator Studio, you will find the Analytics Tab on the left-hand-side menu. Click into it and you will see a whole list of features, each linking to its own dashboard.

But with all this information, it can get a little overwhelming for new YouTubers. Don’t sweat. Let’s walk through each section to identify:

- What information it is displaying

- What issues it addresses

- What you can do to improve the results

1. Overview

Use Overview Report for Quick Analysis

The Overview report is the first page you land on when you click into Analytics, and it’s what you want to see when you are checking in.

Personalize Your Overview

By default, the dashboard will show you the stats from the last 28 days, but you can personalize the time frame to see the data of that specific period.

If you only want to focus on the performance of your channel on a specific region, you can customize that as well:

Note: You will be able to change the time frame and region for all the data within YouTube Analytics.

See Your Top Performing Videos In Overview

The Overview dashboard highlights your Top 10 videos. Right away you can see the Watch Time, Views, and Estimated Revenue of those high performing videos.

Get Insights On Your Audience In Overview

How to Use the Overview Dashboard

The Overview dashboard is your mission control. I recommend popping in weekly to get a top view of your channel’s performance.

If you notice anything unusual or surprising, such as a spike in Shares, you can then dig into the individual data and identify the cause.

2. Realtime

See The Performance of Your Channel

See Performance of Your 25 Most Recently Published Videos

In the Realtime dashboard, you will see the last 48 hours and last 60-minute performance of your 25 most recently published videos.

If you have recently shared a new video, you should log into the Realtime dashboard to get a quick glance at the performance.

See How and Where Your Videos Are Being Viewed At the Moment

If you want to find out how many people have viewed your videos from a mobile device or how big your audience currently is, you can do that in the Realtime report.

- Select Device to see if you have more viewers on Desktop, Mobile, or Tablet.

- Select Operating System to find out if you have more Android viewers or iOS viewers in the past two days.

- Select Geography to see which region you are getting the most views and when viewerships are dropping because most likely people in that area are sleeping.

How to Use the Realtime Dashboard

If YouTube sees that your recently published video is performing well right off the bat, then it will give your video a better chance of trending, ranking higher in search, and reaching more viewers.

Getting early insights on a recently published video may help you adjust your promotion strategy as needed.

3. Revenue

See How Much Money Your Channel Has Made

Select a specific timeline and see how much your channel has made from ads and YouTube Red viewers during that duration.

There are 3 ways to change the timeline:

Dropdown menu

Calendar

Slide Bar

Identify Your Highest Earning Videos

In the Revenue report, you can see which videos are earning you the most. Consider how these videos are successful:

- Was the content great?

- Was it the perfect length?

- Was it a well-structured video?

- Was the video’s pacing fast?

Once you’ve done a full evaluation, see if you can apply it to your other videos.

Which Country Is Earning You the Most Money

Compare Estimated Revenue Earning to Other Metrics

Know more about how your data are related by comparing to see if Revenue is affected by the performance of metrics in other categories such as Views. Does a rise in view change your revenue?

How to Use the Revenue Dashboard

Figuring how to make money on YouTube is tricky and any insight you can get can give you an advantage, steer you in the right direction, and help you focus on what matters.

As you can see in the example in the graph from the section above, the View count has been fairly consistent, however, the Revenue is sporadic.

4. Ad Rates

Understanding the Ad Rates Report

YouTube Ad Revenue: This is the estimated gross total of all the money you made from ads sold via Google and Google partners.

Estimated Monetized Playbacks: This is the number of times your audience is shown an ad.

CPM: This is the estimated amount you will earn for 1,000 ad impressions.

See Which Monetized Videos Are Earning Your Ad Revenue

Unlike the Revenue dashboard, the Ad Rates report dives deeper into the performance of individual monetized videos.

See How Each Ad Type Is Performing Within Individual Video

Click into Ad Type and you will be able to see the performance of different types of Ads (skippable video ads, display ads, bumper ads, and non-skippable video ads.)

You can see these details from the channel level or from an individual video level.

How to Use Ad Rates Report

Ad performance might not be something you think about at the early stages. You want to make videos, and not worry too much about ads, after all.

5. Watch Time

See The Aggregated Time Your Viewers Spent Watching Your Videos

In the graph, you will also be able to see the combined Views of all your videos, as well as the segmented performance of YouTube Red viewers.

YouTube Red is YouTube’s subscription plan. It is currently only available in Australia, Korea, Mexico, New Zealand, and the United States.

YouTube Red offers ad-free content that can be enjoyed offline. Since the viewers with YouTube Red won’t see ads, YouTube will give you partial revenue from Red viewers.

Compare Performance of Videos in the Graph

Put your videos side by side to compare the performance over the course of a time period.

How to Use Watch Time Report

If you want to be in YouTube’s algorithm’s good books, then you will need to put some attention on your channel’s Watch Time. Always consider ways in which you can improve this metric.

Some strategies include:

- Add videos to optimized playlists

- Improving titles and thumbnails

- Increase YouTube subscribers

- Add annotations to your videos

- Add end cards to your videos

6. Audience Retention

See How Long Your Viewers Spend Watching Your Videos

In Audience Retention, there are two main categories you can see.

Average View Duration shows how much time all your viewers from a certain time frame spend watching your video.
Average Percentage Viewed shows how much the average person watched from your videos.

In this example, we see that the average length of a video watched is 1:14 and the average viewer will watch 53% of the video.

See Audience Retention of Individual Videos

Relative Audience Retention: This report gives you a visualization of how your video’s audience retention performance compares to all YouTube videos of a similar length.

If the line indicates that you are above average at a certain point, that is where your video is doing a better job holding the viewer’s attention at that point compared to most other videos.

How to Use Audience Retention

However, if you notice a sudden peak in the middle of your video, you can assume that a) viewers are skipping to it or b) viewers are rewatching that section.

Knowing this, for the next video you make, you can better anticipate where your viewers are going to need more time on a specific part or whether you should skip ahead to something more interesting.

7. Demographics

Understand the Average Age and Gender of Your Audience

See Most Popular Videos Viewed By A Specific Demographic

Learn about the videos that are most popular within that demographic to get better insights to what is most appealing for that group.

You will also see the Watch Time percentage that each video gets in comparison with all the videos in your channel.

Data Split by Age:

Data Split by Gender:

See Geographic Distribution of Different Demographics

Additionally, you can click into specific videos on your channel and see how it is performing in different regions.

How to Use Demographics Report

8. Playback Locations

Find Out Where People Are Watching Your Videos

There are a number of ways people can watch your YouTube video:

- YouTube Watch Page

- YouTube Channel Page

- Embedded Video Player (Website or App)

- Other

Which External Source Are Your Videos Being Watched

How to Use Playback Locations Report

Knowing where your videos are being played back is important, especially if you are getting a lot of views from an external source.

9. Traffic Sources

Find Out How People Are Discovering Your Videos

In the Traffic Sources report, you can see what is the most popular way your video is being discovered.

This can include advertisements that you pay for, external referrals such as links from other websites, suggested videos, and searches on YouTube to name a few.

See Which Videos Are Suggesting Yours To Viewers

See What People Search For To Discover Your Video

Knowing this, you can improve your keyword research.

How to Use Traffic Sources Report

Because there are so many ways for a viewer to discover your videos, it’s important for you to know what is most effective.

If you have a new video coming out and you want to promote it, understanding where your previous videos are being discovered will help you strategize, giving it the best opportunity immediately.

10. Devices

Know What Devices Your Viewers Are Watching From

You cannot control how people watch your content, but by better understanding their preferences, you can design your content to make it the best for their ideal situation.

11. Translations

See If You Need to Include Multi-Languages or Translation to Your Videos

The Translations report is where you can see how your viewers are watching your videos in terms of using translations and subtitles.

If you are creating content that targets international viewers, it’s good to know if they are engaging with your translation assets, including subtitles.

For example, if you see an increase in viewers from Brazil, do a quick translation of your transcript and upload the Portuguese subtitles and see if it increases viewers.

12. Subscribers

In the Subscribers report, you can see where most of your subscribers came from and where people unsubscribe.

Find Out Which YouTube Keywords Are Leading to Subscriptions

Click into YouTube search to see the most popular search terms that have lead to people subscribing to your channel.

See Which Date You Got The Most Subscribers

Click into Date and find out if there was something significant that happened that day that made people subscribe to your channel more than others?

How to Use the Subscriber Report

Understanding which video drives viewers to become subscribers and which videos turn people off so that they unsubscribe will tell you a lot about the content you should be creating.

13. Likes and Dislikes

See the Likes and Dislikes of Individual Videos

Compare Likes and Dislikes with Other Metrics

Getting more of these data will help you plan new tactics to increase engagements.

See Which Date You Got the Most Likes and Dislikes

Identify the days you got a lot of Likes or Dislikes, and ask, was there something particular that happened that led to the high numbers?

Compare Subscriber vs Non-Subscriber Likes and Dislikes

How to Use the Likes and Dislikes Report

14. Videos in Playlists

Find Out How Many Videos Are In Playlists

When a video is added to a playlist, it means someone thought it was relevant or they enjoyed it so much they added it to their Favorite list.

Having videos added to playlists is a good thing because it increases the chances of being discovered as people looking for a bunch of content within a category can watch it all linearly.

See Which Video Is In The Most Playlists

See If There Is a Correlation Between Videos in Playlists and Watch Time

How to Use Videos in Playlist

15. Comments

See How Many People Have Commented On Channel Or Specific Videos

Compare Different Videos and Time Period to See How Your Videos Are Engaging Audience

Evaluate how your videos are performing by comparing them, and identifying what makes a more engaging video for your audience.

How to Use Comments Report

If there is a video that triggered a debate within your community or if a video led to a lot of questions, this may inspire you to create more content around that topic.

16. Sharing

See How Many Times Your Videos Have Been Shared

See How Frequently a Video is Getting Shared

By comparing Shares to other metrics such as Views and Watch Time, you can see if there is a correlation to performance and the amount the video is shared.

If you find that a lot of people are sharing your content on a specific service, you may consider that as the platform to best expand your channel on.

17. Annotations

Find Out How Many Annotations Were Click Within a Period

This report also shows you how often viewers choose to close your Annotation completely, giving you an indication that they have no interest in the link.

Compare Performance of Different Annotations

This report allows you to see which type of annotations are performing the best for your audience.

See Annotation Performance of a Specific Video

How to Use Annotations

18. Cards

See Which Card Teasers and Cards Are Getting Clicked

Find out which videos are driving the most Card clicks and which type of Cards your audience is most interested in.

Are viewers more interested in watching more videos or are they wanting to read a post from your blog (associated website)? This report is where you can find out by clicking into Card Type.

Find Correlation Between On-Screen Content and Click-worthy Link

How to Use Cards Report

19. End Screens

See How Often The End Screen Is Shown And Clicked

By seeing how many times the End Screen is shown, you can have an idea of how often viewers reach the end of your videos.

Then it’s good to see what percentage of them actually click to engage with your channel and content more.

See Performance of Each End Screen Elements

In this report, you can see which End Screen Element is driving the most clicks and better understand the viewer’s motivation at the end of your videos.

See Which End Screen Element Is Most Popular Within The Same Video

Because you can have multiple elements in the End Screen, you would want to see which one is performing the best.

See Which Videos YouTube Chooses As Best For Viewers

In this report, you can also see the performance of different End Screen Element Types.

One of these elements is the Best for Viewer, which allows YouTube to determine which of your video is best to present to the viewer in relation to their browsing history and interests.

By clicking into the Best for Viewer section you can see the top-performing videos that YouTube suggested to your viewers. Does it align with what you think is your best video?

How to Use The End Screens Report

Conclusion

Television producers pay hundreds of thousands of dollars to data companies to get the same set of analytics that YouTube offers its creators for free.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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"[New] From Lens to Legacy Building a Lasting Career in Travel Blogging"

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Travel-Themed Video Effects

Music Libraries

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PART 4: TRAVEL VLOGGING TIPS

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Travel-Themed Video Effects

Music Libraries

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Travel-Themed Video Effects

Music Libraries

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PART 4: TRAVEL VLOGGING TIPS

Ready to Become a Travel Vlogger?

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PART 1: TRAVEL VLOGGING EQUIPMENT

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1.2 Travel Vlogging Accessories

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