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"[New] Framework Developing Transformative Lifestyle Broadcasts"
Framework: Developing Transformative Lifestyle Broadcasts
How to Create a Lifestyle Video to Inspire Your Audience
Richard Bennett
Mar 27, 2024• Proven solutions
Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.
Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.
Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.
- Part 1: What is Lifestyle Video?
- Part 2: 6 Key Benefits of Creating a Lifestyle Video
- Part 3: How to Create a Lifestyle Video?
- Part 4: How to Promote Your Lifestyle Video?
What is Lifestyle Video?
Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.
The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.
6 Key Benefits of Creating a Lifestyle Video
1. Informing & Educating
One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.
2. Caters to Your Audience’s Interests
Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.
3. Search Engine Optimization
Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.
4. Great Promotional Tool
Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.
5. Taps into Emotions
Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.
6. Boosts Conversions
Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.
How to Create a Lifestyle Video?
The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.
Step 1: Pre-Production
The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.
Step 2: Production
Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.
Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.
Step 3: Post-Production
It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.
How to Promote Your Lifestyle Video?
A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.
Social Media
Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.
Your Company’s Website
Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.
Media Outlets
Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.
Paid Advertising
You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.
Niche Groups & Forums
When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.
Conclusion
Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.
Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.
Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.
- Part 1: What is Lifestyle Video?
- Part 2: 6 Key Benefits of Creating a Lifestyle Video
- Part 3: How to Create a Lifestyle Video?
- Part 4: How to Promote Your Lifestyle Video?
What is Lifestyle Video?
Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.
The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.
6 Key Benefits of Creating a Lifestyle Video
1. Informing & Educating
One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.
2. Caters to Your Audience’s Interests
Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.
3. Search Engine Optimization
Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.
4. Great Promotional Tool
Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.
5. Taps into Emotions
Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.
6. Boosts Conversions
Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.
How to Create a Lifestyle Video?
The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.
Step 1: Pre-Production
The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.
Step 2: Production
Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.
Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.
Step 3: Post-Production
It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.
How to Promote Your Lifestyle Video?
A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.
Social Media
Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.
Your Company’s Website
Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.
Media Outlets
Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.
Paid Advertising
You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.
Niche Groups & Forums
When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.
Conclusion
Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.
Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.
Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.
- Part 1: What is Lifestyle Video?
- Part 2: 6 Key Benefits of Creating a Lifestyle Video
- Part 3: How to Create a Lifestyle Video?
- Part 4: How to Promote Your Lifestyle Video?
What is Lifestyle Video?
Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.
The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.
6 Key Benefits of Creating a Lifestyle Video
1. Informing & Educating
One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.
2. Caters to Your Audience’s Interests
Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.
3. Search Engine Optimization
Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.
4. Great Promotional Tool
Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.
5. Taps into Emotions
Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.
6. Boosts Conversions
Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.
How to Create a Lifestyle Video?
The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.
Step 1: Pre-Production
The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.
Step 2: Production
Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.
Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.
Step 3: Post-Production
It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.
How to Promote Your Lifestyle Video?
A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.
Social Media
Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.
Your Company’s Website
Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.
Media Outlets
Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.
Paid Advertising
You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.
Niche Groups & Forums
When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.
Conclusion
Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.
Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.
Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.
- Part 1: What is Lifestyle Video?
- Part 2: 6 Key Benefits of Creating a Lifestyle Video
- Part 3: How to Create a Lifestyle Video?
- Part 4: How to Promote Your Lifestyle Video?
What is Lifestyle Video?
Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.
The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.
6 Key Benefits of Creating a Lifestyle Video
1. Informing & Educating
One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.
2. Caters to Your Audience’s Interests
Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.
3. Search Engine Optimization
Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.
4. Great Promotional Tool
Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.
5. Taps into Emotions
Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.
6. Boosts Conversions
Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.
How to Create a Lifestyle Video?
The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.
Step 1: Pre-Production
The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.
Step 2: Production
Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.
Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.
Step 3: Post-Production
It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.
How to Promote Your Lifestyle Video?
A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.
Social Media
Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.
Your Company’s Website
Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.
Media Outlets
Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.
Paid Advertising
You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.
Niche Groups & Forums
When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.
Conclusion
Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Discovering 6 Distinct Icon and Logo Providers
6 Completely Different Places to Get Icons and Logos for YouTube Videos
Richard Bennett
Oct 26, 2023• Proven solutions
Whether you need YouTube icons and logos to use as pop-up graphics in your videos, to serve as your channel icon, to use as watermarks, or to liven up your channel art or video thumbnails – don’t worry. There are lots of places to get them.
We’ve made a list of 6 sites where you can download icons and logos for free for YouTub videos, and explained how they work.
You might also want to check out these YouTube channels offering free profile picture templates .
1. Flaticon.com
Key Points:
- Great selection of icons/logos
- It’s easy to change the colors before you download
I’m putting Flaticon.com right at the top of this list because it has something that really sets it apart from the other sites on this list – it lets you edit pre-made icons before you download them.
You start out on Flaticon by searching for a theme like beauty, gaming, flowers, or emojis. I searched for ‘birds’ and found these cuties.
These aren’t all the birds on Flaticon, just a few. They had a huge selection in all the different searches I tried.
I clicked on the brown bird to open up the download screen, and then clicked into ‘Edit icon’. There may be a pop up that tells you editing tools are only available to registered users, but it’s wrong. Just close it and keep going, unless you want to register.
You can edit the colors in your icon just by clicking on the color you want to replace, and then clicking on the color in the color selector you want to replace it with. I made my birdie FLY.
I never apologize for puns.
Once you like the look of your icon, just click Download. You will be prompted to choose a format. PNG is the most popular because it is supported the most places (including on YouTube), and because it allows for a transparent background.
After clicking on a format you will also be prompted to choose a size for your image. It’s always best to go with the largest image you can – its way easier to shrink things and keep them looking good than it is to have to enlarge them.
Flaticon has a great selection, it’s free, and they make it really easy to edit your creations. I would strongly recommend this site to anyone in the market for an icon or logo.
Flaticon asks that you include an “Icon made by [author link] from <www.flaticon.com> ” somewhere (i.e. video description, channel ‘about’ section) when you use their icons for free.
2. Freepik.com
Key Points:
- Good selection of icons.
- No way to customise them on the site.
- Attribution requried.
On freepik, you start off by searching for a theme (like the genre of your YouTube title or the topic of a video, i.e. ‘makeup’ or ‘music’). I searched for ‘cat’.
A few of the sets available on freepik. The crown icon means you need to be a paying Premium member, but most things are free.
You can’t edit on freepik, and in order to download for free you need to include an attribution/credit to freepik where you use the images.
You do not choose what format to download your images in on freepik. When you hit ‘Free Download’ it will automatically download a zip file which will contain both a .jpg and a .eps. The EPS is editable in any ‘vector graphics editor’, like Adobe Illustrator, and YouTube supports .jpg files.
3. Seeklogo.net
Key Points:
- Logos from major brands
- Great for channels that do product reviews
Seeklogo.net has a slightly more corporate slant than some of the other sites on this list. It has logos for a lot of major companies and brands available for download.
In the ‘search’ on Seeklogo.net, you can type in the name of a brand or industry and see if the well-known logo you’re looking for is available. This may be especially useful for people with sports related channels since they have a lot of logos for major teams.
I searched for YouTube – you never know when you might need the YouTube logo.
Although the site does not advertise PNG in the list of formats on their front page, downloads do include PNG versions (which is useful if you need transparency and don’t have a program which can edit vector files, like .eps).
4. IconArchive.com
Key Points:
- Site has an office/business slant.
- Detailed search tool lets you sort by color, theme, etc.
IconArchive has a huge selection of icons with somewhat of an office/business slant. I searched for ‘flower’ and half the results were of file-folders with flowers on them.
Could be cool for a lifestyle video about school or work?
My favorite thing about IconArchive is its search features. It allows you to filter results by color, size (down to the specific resolution), category, background color, style, and a lot more.
Color is under ‘Display’, meaning that it won’t filter out results that have different colors it’ll just list the color you select first.
The ‘Category’ filter is useful because there are some genres you probably recognize there, like ‘Lifestyle’. However, you should be careful not to over-filter. This site is pretty literal in how it categorizes. For example – there are no ‘flower’ images under ‘Lifestyle’.
Downloads are available in different sizes and formats including PNG. PNG is always a good option because it is supported by YouTube and includes transparent backgrounds.
Note that all of your different download buttons will be located underneath your image. They favor those ads that look like ‘download’ or ‘start now’ buttons, and the ads sit right next to the images on the right, so it’s easy to get confused and click on the ad.
5. Logaster.com
Key Points:
- You’ll have to pay for larger images.
- Focused more on businesses.
- Incorporates your channel name.
Logaster is really a service for businesses – they make and sell business cards, letterheads, and other office-y things like that. However, they are still a good choice for YouTubers because they have a free logo creator. Sort of.
You actually have to pay $9.99 to get larger images and remove the watermark, but the process is free.
When you arrive on Logaster there’s a button right on their home page that says ‘Create a logo for free’. Click on it.
In Step 1 it’ll ask for your company name and an activity type. You just need to put in your channel name and choose something from the activity drop down that you focus on in your videos.
My heart burns with the secret desire to be YouTube’s Neil Degrasse Tyson (it doesn’t really, but he is super cool) so I tried ‘Katie Does Science’ and ‘Science, Studies, Education’. Here’s what it came up with:
There are 10 pages of suggestions!
You can see how, unless you have a short channel name, you’re probably not going to be able to use any of these as an icon, but a lot of them would look cool on a banner. There’s an ‘Edit Logo Concept’ button which allows you to make changes to the layout, but you can still only choose from preset layouts. For example, some logo concepts allow you to choose whether the icon is above your text or next to it.
After you click ‘save’ in the last step you’ll be prompted to provide an email address and password. Once you sign in, you’ll be able to download a small logo for free, or purchase the higher resolution image.
I personally wouldn’t recommend buying an image from here unless your channel is for your small business and you need things like branded business cards and letterhead. This site might be better for gathering inspiration than actually downloading a logo from.
6. Icons8.com
Key Points:
- You need to link back to them to use their icons.
- You can edit the colors on the site and even add details.
- There’s a size limit on the free service (100x100px)
At Icons8 they have free and paid services. If you download an icon for free it will be a PNG file (which should be fine, YouTube supports PNG and it’s good for transparency) that is no larger than 100x100px. This is not ideal since YouTube recommends 800x800px for profile pictures, but it’s not necessarily a deal breaker either. Profile pictures render down to much smaller than that.
You will also need to link to Icons8 if you use their icons for free (i.e. in the ‘about’ section of your channel page).
To get started on Icons8, type something into the search bar on the home page that you think might work as an icon or as part of whatever graphics you have planned. I typed in ‘game’ for this one, since gaming is the biggest genre on YouTube. Here are a few of the results that came up:
Lower down in the results there were different kinds of sports balls, hand-held gaming systems, playing cards, joy sticks, baseball caps and more.
After you find an icon you like, click on it and it will appear on the right side of your screen where you’ll be able to make a few changes (an editing screen will pop up once you start clicking on things). You can edit your colors, overlay small decals, add text, and add a border, change your background and adjust your size. Here’s the editing screen:
You can give your icon a pretty different look from its default. Check this out:
You cannot download your icon from the editing screen. You need to click Save, and then download it from the main display screen here:
You can change the size with that drop down menu, but you’ll be limited in your options if you don’t want to pay.
I downloaded my image and tried to see how it would look as an icon/profile picture. As you can see, it was pretty blurry in the preview:
However, the preview is larger than the actual profile picture. Once I set it, it looked alright.
Looking for somewhere you can build your own icon/logo from scratch? Check out this list of logo makers .
After downloading the icons or logos, it is time to add them to your YouTube video. Here I recommend our Wondershare Filmora video editor . Below is a video tutorial about how to add a logo to video in Filmora . Remember to download the free trial version to test.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Whether you need YouTube icons and logos to use as pop-up graphics in your videos, to serve as your channel icon, to use as watermarks, or to liven up your channel art or video thumbnails – don’t worry. There are lots of places to get them.
We’ve made a list of 6 sites where you can download icons and logos for free for YouTub videos, and explained how they work.
You might also want to check out these YouTube channels offering free profile picture templates .
1. Flaticon.com
Key Points:
- Great selection of icons/logos
- It’s easy to change the colors before you download
I’m putting Flaticon.com right at the top of this list because it has something that really sets it apart from the other sites on this list – it lets you edit pre-made icons before you download them.
You start out on Flaticon by searching for a theme like beauty, gaming, flowers, or emojis. I searched for ‘birds’ and found these cuties.
These aren’t all the birds on Flaticon, just a few. They had a huge selection in all the different searches I tried.
I clicked on the brown bird to open up the download screen, and then clicked into ‘Edit icon’. There may be a pop up that tells you editing tools are only available to registered users, but it’s wrong. Just close it and keep going, unless you want to register.
You can edit the colors in your icon just by clicking on the color you want to replace, and then clicking on the color in the color selector you want to replace it with. I made my birdie FLY.
I never apologize for puns.
Once you like the look of your icon, just click Download. You will be prompted to choose a format. PNG is the most popular because it is supported the most places (including on YouTube), and because it allows for a transparent background.
After clicking on a format you will also be prompted to choose a size for your image. It’s always best to go with the largest image you can – its way easier to shrink things and keep them looking good than it is to have to enlarge them.
Flaticon has a great selection, it’s free, and they make it really easy to edit your creations. I would strongly recommend this site to anyone in the market for an icon or logo.
Flaticon asks that you include an “Icon made by [author link] from <www.flaticon.com> ” somewhere (i.e. video description, channel ‘about’ section) when you use their icons for free.
2. Freepik.com
Key Points:
- Good selection of icons.
- No way to customise them on the site.
- Attribution requried.
On freepik, you start off by searching for a theme (like the genre of your YouTube title or the topic of a video, i.e. ‘makeup’ or ‘music’). I searched for ‘cat’.
A few of the sets available on freepik. The crown icon means you need to be a paying Premium member, but most things are free.
You can’t edit on freepik, and in order to download for free you need to include an attribution/credit to freepik where you use the images.
You do not choose what format to download your images in on freepik. When you hit ‘Free Download’ it will automatically download a zip file which will contain both a .jpg and a .eps. The EPS is editable in any ‘vector graphics editor’, like Adobe Illustrator, and YouTube supports .jpg files.
3. Seeklogo.net
Key Points:
- Logos from major brands
- Great for channels that do product reviews
Seeklogo.net has a slightly more corporate slant than some of the other sites on this list. It has logos for a lot of major companies and brands available for download.
In the ‘search’ on Seeklogo.net, you can type in the name of a brand or industry and see if the well-known logo you’re looking for is available. This may be especially useful for people with sports related channels since they have a lot of logos for major teams.
I searched for YouTube – you never know when you might need the YouTube logo.
Although the site does not advertise PNG in the list of formats on their front page, downloads do include PNG versions (which is useful if you need transparency and don’t have a program which can edit vector files, like .eps).
4. IconArchive.com
Key Points:
- Site has an office/business slant.
- Detailed search tool lets you sort by color, theme, etc.
IconArchive has a huge selection of icons with somewhat of an office/business slant. I searched for ‘flower’ and half the results were of file-folders with flowers on them.
Could be cool for a lifestyle video about school or work?
My favorite thing about IconArchive is its search features. It allows you to filter results by color, size (down to the specific resolution), category, background color, style, and a lot more.
Color is under ‘Display’, meaning that it won’t filter out results that have different colors it’ll just list the color you select first.
The ‘Category’ filter is useful because there are some genres you probably recognize there, like ‘Lifestyle’. However, you should be careful not to over-filter. This site is pretty literal in how it categorizes. For example – there are no ‘flower’ images under ‘Lifestyle’.
Downloads are available in different sizes and formats including PNG. PNG is always a good option because it is supported by YouTube and includes transparent backgrounds.
Note that all of your different download buttons will be located underneath your image. They favor those ads that look like ‘download’ or ‘start now’ buttons, and the ads sit right next to the images on the right, so it’s easy to get confused and click on the ad.
5. Logaster.com
Key Points:
- You’ll have to pay for larger images.
- Focused more on businesses.
- Incorporates your channel name.
Logaster is really a service for businesses – they make and sell business cards, letterheads, and other office-y things like that. However, they are still a good choice for YouTubers because they have a free logo creator. Sort of.
You actually have to pay $9.99 to get larger images and remove the watermark, but the process is free.
When you arrive on Logaster there’s a button right on their home page that says ‘Create a logo for free’. Click on it.
In Step 1 it’ll ask for your company name and an activity type. You just need to put in your channel name and choose something from the activity drop down that you focus on in your videos.
My heart burns with the secret desire to be YouTube’s Neil Degrasse Tyson (it doesn’t really, but he is super cool) so I tried ‘Katie Does Science’ and ‘Science, Studies, Education’. Here’s what it came up with:
There are 10 pages of suggestions!
You can see how, unless you have a short channel name, you’re probably not going to be able to use any of these as an icon, but a lot of them would look cool on a banner. There’s an ‘Edit Logo Concept’ button which allows you to make changes to the layout, but you can still only choose from preset layouts. For example, some logo concepts allow you to choose whether the icon is above your text or next to it.
After you click ‘save’ in the last step you’ll be prompted to provide an email address and password. Once you sign in, you’ll be able to download a small logo for free, or purchase the higher resolution image.
I personally wouldn’t recommend buying an image from here unless your channel is for your small business and you need things like branded business cards and letterhead. This site might be better for gathering inspiration than actually downloading a logo from.
6. Icons8.com
Key Points:
- You need to link back to them to use their icons.
- You can edit the colors on the site and even add details.
- There’s a size limit on the free service (100x100px)
At Icons8 they have free and paid services. If you download an icon for free it will be a PNG file (which should be fine, YouTube supports PNG and it’s good for transparency) that is no larger than 100x100px. This is not ideal since YouTube recommends 800x800px for profile pictures, but it’s not necessarily a deal breaker either. Profile pictures render down to much smaller than that.
You will also need to link to Icons8 if you use their icons for free (i.e. in the ‘about’ section of your channel page).
To get started on Icons8, type something into the search bar on the home page that you think might work as an icon or as part of whatever graphics you have planned. I typed in ‘game’ for this one, since gaming is the biggest genre on YouTube. Here are a few of the results that came up:
Lower down in the results there were different kinds of sports balls, hand-held gaming systems, playing cards, joy sticks, baseball caps and more.
After you find an icon you like, click on it and it will appear on the right side of your screen where you’ll be able to make a few changes (an editing screen will pop up once you start clicking on things). You can edit your colors, overlay small decals, add text, and add a border, change your background and adjust your size. Here’s the editing screen:
You can give your icon a pretty different look from its default. Check this out:
You cannot download your icon from the editing screen. You need to click Save, and then download it from the main display screen here:
You can change the size with that drop down menu, but you’ll be limited in your options if you don’t want to pay.
I downloaded my image and tried to see how it would look as an icon/profile picture. As you can see, it was pretty blurry in the preview:
However, the preview is larger than the actual profile picture. Once I set it, it looked alright.
Looking for somewhere you can build your own icon/logo from scratch? Check out this list of logo makers .
After downloading the icons or logos, it is time to add them to your YouTube video. Here I recommend our Wondershare Filmora video editor . Below is a video tutorial about how to add a logo to video in Filmora . Remember to download the free trial version to test.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Whether you need YouTube icons and logos to use as pop-up graphics in your videos, to serve as your channel icon, to use as watermarks, or to liven up your channel art or video thumbnails – don’t worry. There are lots of places to get them.
We’ve made a list of 6 sites where you can download icons and logos for free for YouTub videos, and explained how they work.
You might also want to check out these YouTube channels offering free profile picture templates .
1. Flaticon.com
Key Points:
- Great selection of icons/logos
- It’s easy to change the colors before you download
I’m putting Flaticon.com right at the top of this list because it has something that really sets it apart from the other sites on this list – it lets you edit pre-made icons before you download them.
You start out on Flaticon by searching for a theme like beauty, gaming, flowers, or emojis. I searched for ‘birds’ and found these cuties.
These aren’t all the birds on Flaticon, just a few. They had a huge selection in all the different searches I tried.
I clicked on the brown bird to open up the download screen, and then clicked into ‘Edit icon’. There may be a pop up that tells you editing tools are only available to registered users, but it’s wrong. Just close it and keep going, unless you want to register.
You can edit the colors in your icon just by clicking on the color you want to replace, and then clicking on the color in the color selector you want to replace it with. I made my birdie FLY.
I never apologize for puns.
Once you like the look of your icon, just click Download. You will be prompted to choose a format. PNG is the most popular because it is supported the most places (including on YouTube), and because it allows for a transparent background.
After clicking on a format you will also be prompted to choose a size for your image. It’s always best to go with the largest image you can – its way easier to shrink things and keep them looking good than it is to have to enlarge them.
Flaticon has a great selection, it’s free, and they make it really easy to edit your creations. I would strongly recommend this site to anyone in the market for an icon or logo.
Flaticon asks that you include an “Icon made by [author link] from <www.flaticon.com> ” somewhere (i.e. video description, channel ‘about’ section) when you use their icons for free.
2. Freepik.com
Key Points:
- Good selection of icons.
- No way to customise them on the site.
- Attribution requried.
On freepik, you start off by searching for a theme (like the genre of your YouTube title or the topic of a video, i.e. ‘makeup’ or ‘music’). I searched for ‘cat’.
A few of the sets available on freepik. The crown icon means you need to be a paying Premium member, but most things are free.
You can’t edit on freepik, and in order to download for free you need to include an attribution/credit to freepik where you use the images.
You do not choose what format to download your images in on freepik. When you hit ‘Free Download’ it will automatically download a zip file which will contain both a .jpg and a .eps. The EPS is editable in any ‘vector graphics editor’, like Adobe Illustrator, and YouTube supports .jpg files.
3. Seeklogo.net
Key Points:
- Logos from major brands
- Great for channels that do product reviews
Seeklogo.net has a slightly more corporate slant than some of the other sites on this list. It has logos for a lot of major companies and brands available for download.
In the ‘search’ on Seeklogo.net, you can type in the name of a brand or industry and see if the well-known logo you’re looking for is available. This may be especially useful for people with sports related channels since they have a lot of logos for major teams.
I searched for YouTube – you never know when you might need the YouTube logo.
Although the site does not advertise PNG in the list of formats on their front page, downloads do include PNG versions (which is useful if you need transparency and don’t have a program which can edit vector files, like .eps).
4. IconArchive.com
Key Points:
- Site has an office/business slant.
- Detailed search tool lets you sort by color, theme, etc.
IconArchive has a huge selection of icons with somewhat of an office/business slant. I searched for ‘flower’ and half the results were of file-folders with flowers on them.
Could be cool for a lifestyle video about school or work?
My favorite thing about IconArchive is its search features. It allows you to filter results by color, size (down to the specific resolution), category, background color, style, and a lot more.
Color is under ‘Display’, meaning that it won’t filter out results that have different colors it’ll just list the color you select first.
The ‘Category’ filter is useful because there are some genres you probably recognize there, like ‘Lifestyle’. However, you should be careful not to over-filter. This site is pretty literal in how it categorizes. For example – there are no ‘flower’ images under ‘Lifestyle’.
Downloads are available in different sizes and formats including PNG. PNG is always a good option because it is supported by YouTube and includes transparent backgrounds.
Note that all of your different download buttons will be located underneath your image. They favor those ads that look like ‘download’ or ‘start now’ buttons, and the ads sit right next to the images on the right, so it’s easy to get confused and click on the ad.
5. Logaster.com
Key Points:
- You’ll have to pay for larger images.
- Focused more on businesses.
- Incorporates your channel name.
Logaster is really a service for businesses – they make and sell business cards, letterheads, and other office-y things like that. However, they are still a good choice for YouTubers because they have a free logo creator. Sort of.
You actually have to pay $9.99 to get larger images and remove the watermark, but the process is free.
When you arrive on Logaster there’s a button right on their home page that says ‘Create a logo for free’. Click on it.
In Step 1 it’ll ask for your company name and an activity type. You just need to put in your channel name and choose something from the activity drop down that you focus on in your videos.
My heart burns with the secret desire to be YouTube’s Neil Degrasse Tyson (it doesn’t really, but he is super cool) so I tried ‘Katie Does Science’ and ‘Science, Studies, Education’. Here’s what it came up with:
There are 10 pages of suggestions!
You can see how, unless you have a short channel name, you’re probably not going to be able to use any of these as an icon, but a lot of them would look cool on a banner. There’s an ‘Edit Logo Concept’ button which allows you to make changes to the layout, but you can still only choose from preset layouts. For example, some logo concepts allow you to choose whether the icon is above your text or next to it.
After you click ‘save’ in the last step you’ll be prompted to provide an email address and password. Once you sign in, you’ll be able to download a small logo for free, or purchase the higher resolution image.
I personally wouldn’t recommend buying an image from here unless your channel is for your small business and you need things like branded business cards and letterhead. This site might be better for gathering inspiration than actually downloading a logo from.
6. Icons8.com
Key Points:
- You need to link back to them to use their icons.
- You can edit the colors on the site and even add details.
- There’s a size limit on the free service (100x100px)
At Icons8 they have free and paid services. If you download an icon for free it will be a PNG file (which should be fine, YouTube supports PNG and it’s good for transparency) that is no larger than 100x100px. This is not ideal since YouTube recommends 800x800px for profile pictures, but it’s not necessarily a deal breaker either. Profile pictures render down to much smaller than that.
You will also need to link to Icons8 if you use their icons for free (i.e. in the ‘about’ section of your channel page).
To get started on Icons8, type something into the search bar on the home page that you think might work as an icon or as part of whatever graphics you have planned. I typed in ‘game’ for this one, since gaming is the biggest genre on YouTube. Here are a few of the results that came up:
Lower down in the results there were different kinds of sports balls, hand-held gaming systems, playing cards, joy sticks, baseball caps and more.
After you find an icon you like, click on it and it will appear on the right side of your screen where you’ll be able to make a few changes (an editing screen will pop up once you start clicking on things). You can edit your colors, overlay small decals, add text, and add a border, change your background and adjust your size. Here’s the editing screen:
You can give your icon a pretty different look from its default. Check this out:
You cannot download your icon from the editing screen. You need to click Save, and then download it from the main display screen here:
You can change the size with that drop down menu, but you’ll be limited in your options if you don’t want to pay.
I downloaded my image and tried to see how it would look as an icon/profile picture. As you can see, it was pretty blurry in the preview:
However, the preview is larger than the actual profile picture. Once I set it, it looked alright.
Looking for somewhere you can build your own icon/logo from scratch? Check out this list of logo makers .
After downloading the icons or logos, it is time to add them to your YouTube video. Here I recommend our Wondershare Filmora video editor . Below is a video tutorial about how to add a logo to video in Filmora . Remember to download the free trial version to test.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Whether you need YouTube icons and logos to use as pop-up graphics in your videos, to serve as your channel icon, to use as watermarks, or to liven up your channel art or video thumbnails – don’t worry. There are lots of places to get them.
We’ve made a list of 6 sites where you can download icons and logos for free for YouTub videos, and explained how they work.
You might also want to check out these YouTube channels offering free profile picture templates .
1. Flaticon.com
Key Points:
- Great selection of icons/logos
- It’s easy to change the colors before you download
I’m putting Flaticon.com right at the top of this list because it has something that really sets it apart from the other sites on this list – it lets you edit pre-made icons before you download them.
You start out on Flaticon by searching for a theme like beauty, gaming, flowers, or emojis. I searched for ‘birds’ and found these cuties.
These aren’t all the birds on Flaticon, just a few. They had a huge selection in all the different searches I tried.
I clicked on the brown bird to open up the download screen, and then clicked into ‘Edit icon’. There may be a pop up that tells you editing tools are only available to registered users, but it’s wrong. Just close it and keep going, unless you want to register.
You can edit the colors in your icon just by clicking on the color you want to replace, and then clicking on the color in the color selector you want to replace it with. I made my birdie FLY.
I never apologize for puns.
Once you like the look of your icon, just click Download. You will be prompted to choose a format. PNG is the most popular because it is supported the most places (including on YouTube), and because it allows for a transparent background.
After clicking on a format you will also be prompted to choose a size for your image. It’s always best to go with the largest image you can – its way easier to shrink things and keep them looking good than it is to have to enlarge them.
Flaticon has a great selection, it’s free, and they make it really easy to edit your creations. I would strongly recommend this site to anyone in the market for an icon or logo.
Flaticon asks that you include an “Icon made by [author link] from <www.flaticon.com> ” somewhere (i.e. video description, channel ‘about’ section) when you use their icons for free.
2. Freepik.com
Key Points:
- Good selection of icons.
- No way to customise them on the site.
- Attribution requried.
On freepik, you start off by searching for a theme (like the genre of your YouTube title or the topic of a video, i.e. ‘makeup’ or ‘music’). I searched for ‘cat’.
A few of the sets available on freepik. The crown icon means you need to be a paying Premium member, but most things are free.
You can’t edit on freepik, and in order to download for free you need to include an attribution/credit to freepik where you use the images.
You do not choose what format to download your images in on freepik. When you hit ‘Free Download’ it will automatically download a zip file which will contain both a .jpg and a .eps. The EPS is editable in any ‘vector graphics editor’, like Adobe Illustrator, and YouTube supports .jpg files.
3. Seeklogo.net
Key Points:
- Logos from major brands
- Great for channels that do product reviews
Seeklogo.net has a slightly more corporate slant than some of the other sites on this list. It has logos for a lot of major companies and brands available for download.
In the ‘search’ on Seeklogo.net, you can type in the name of a brand or industry and see if the well-known logo you’re looking for is available. This may be especially useful for people with sports related channels since they have a lot of logos for major teams.
I searched for YouTube – you never know when you might need the YouTube logo.
Although the site does not advertise PNG in the list of formats on their front page, downloads do include PNG versions (which is useful if you need transparency and don’t have a program which can edit vector files, like .eps).
4. IconArchive.com
Key Points:
- Site has an office/business slant.
- Detailed search tool lets you sort by color, theme, etc.
IconArchive has a huge selection of icons with somewhat of an office/business slant. I searched for ‘flower’ and half the results were of file-folders with flowers on them.
Could be cool for a lifestyle video about school or work?
My favorite thing about IconArchive is its search features. It allows you to filter results by color, size (down to the specific resolution), category, background color, style, and a lot more.
Color is under ‘Display’, meaning that it won’t filter out results that have different colors it’ll just list the color you select first.
The ‘Category’ filter is useful because there are some genres you probably recognize there, like ‘Lifestyle’. However, you should be careful not to over-filter. This site is pretty literal in how it categorizes. For example – there are no ‘flower’ images under ‘Lifestyle’.
Downloads are available in different sizes and formats including PNG. PNG is always a good option because it is supported by YouTube and includes transparent backgrounds.
Note that all of your different download buttons will be located underneath your image. They favor those ads that look like ‘download’ or ‘start now’ buttons, and the ads sit right next to the images on the right, so it’s easy to get confused and click on the ad.
5. Logaster.com
Key Points:
- You’ll have to pay for larger images.
- Focused more on businesses.
- Incorporates your channel name.
Logaster is really a service for businesses – they make and sell business cards, letterheads, and other office-y things like that. However, they are still a good choice for YouTubers because they have a free logo creator. Sort of.
You actually have to pay $9.99 to get larger images and remove the watermark, but the process is free.
When you arrive on Logaster there’s a button right on their home page that says ‘Create a logo for free’. Click on it.
In Step 1 it’ll ask for your company name and an activity type. You just need to put in your channel name and choose something from the activity drop down that you focus on in your videos.
My heart burns with the secret desire to be YouTube’s Neil Degrasse Tyson (it doesn’t really, but he is super cool) so I tried ‘Katie Does Science’ and ‘Science, Studies, Education’. Here’s what it came up with:
There are 10 pages of suggestions!
You can see how, unless you have a short channel name, you’re probably not going to be able to use any of these as an icon, but a lot of them would look cool on a banner. There’s an ‘Edit Logo Concept’ button which allows you to make changes to the layout, but you can still only choose from preset layouts. For example, some logo concepts allow you to choose whether the icon is above your text or next to it.
After you click ‘save’ in the last step you’ll be prompted to provide an email address and password. Once you sign in, you’ll be able to download a small logo for free, or purchase the higher resolution image.
I personally wouldn’t recommend buying an image from here unless your channel is for your small business and you need things like branded business cards and letterhead. This site might be better for gathering inspiration than actually downloading a logo from.
6. Icons8.com
Key Points:
- You need to link back to them to use their icons.
- You can edit the colors on the site and even add details.
- There’s a size limit on the free service (100x100px)
At Icons8 they have free and paid services. If you download an icon for free it will be a PNG file (which should be fine, YouTube supports PNG and it’s good for transparency) that is no larger than 100x100px. This is not ideal since YouTube recommends 800x800px for profile pictures, but it’s not necessarily a deal breaker either. Profile pictures render down to much smaller than that.
You will also need to link to Icons8 if you use their icons for free (i.e. in the ‘about’ section of your channel page).
To get started on Icons8, type something into the search bar on the home page that you think might work as an icon or as part of whatever graphics you have planned. I typed in ‘game’ for this one, since gaming is the biggest genre on YouTube. Here are a few of the results that came up:
Lower down in the results there were different kinds of sports balls, hand-held gaming systems, playing cards, joy sticks, baseball caps and more.
After you find an icon you like, click on it and it will appear on the right side of your screen where you’ll be able to make a few changes (an editing screen will pop up once you start clicking on things). You can edit your colors, overlay small decals, add text, and add a border, change your background and adjust your size. Here’s the editing screen:
You can give your icon a pretty different look from its default. Check this out:
You cannot download your icon from the editing screen. You need to click Save, and then download it from the main display screen here:
You can change the size with that drop down menu, but you’ll be limited in your options if you don’t want to pay.
I downloaded my image and tried to see how it would look as an icon/profile picture. As you can see, it was pretty blurry in the preview:
However, the preview is larger than the actual profile picture. Once I set it, it looked alright.
Looking for somewhere you can build your own icon/logo from scratch? Check out this list of logo makers .
After downloading the icons or logos, it is time to add them to your YouTube video. Here I recommend our Wondershare Filmora video editor . Below is a video tutorial about how to add a logo to video in Filmora . Remember to download the free trial version to test.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
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- Title: "[New] Framework Developing Transformative Lifestyle Broadcasts"
- Author: Joseph
- Created at : 2024-05-31 13:41:17
- Updated at : 2024-06-01 13:41:17
- Link: https://youtube-stream.techidaily.com/new-framework-developing-transformative-lifestyle-broadcasts/
- License: This work is licensed under CC BY-NC-SA 4.0.
