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"[New] Find Your Perfect Match Top 8 Mirrorless Cameras For Live Streams"
Find Your Perfect Match: Top 8 Mirrorless Cameras For Live Streams
8 Best Mirrorless Cameras Vloggers Should Know
Richard Bennett
Nov 01, 2022• Proven solutions
Mirrorless cameras are great for vloggers wanting a powerful camera without the weight and size of a DSLR camera. As mirrorless cameras are becoming better with all the advancements in camera technology, more and more DSLR camera vloggers are switching over to vlogging with a mirrorless camera. Below is our list and review of the eight best mirrorless cameras for vlogging.
WHAT TO LOOK FOR IN A VLOGGING CAMERA
1. Fully articulated screen (flip screen)
2. Good continual autofocus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
THE 8 BEST MIRRORLESS CAMERAS FOR VLOGGING (2018)
| Camera | Release Date | Sensor Size | Flip Screen | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 |  |
February2018 | APS-C(22.3 x 14.9 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDC-GH5S |  |
January2018 | Four Thirds(19.2 x 13 mm) | Fully Articulated | Yes | $$$ |
| SonyAlphaa7R III |  |
October2017 | Full Frame(35.9 x 24 mm) | Tilting | Yes | $$$ |
| CanonEOSM100 |  |
August2017 | APS-C(22.3 x 14.9 mm) | Flip Up | No | $ |
| CanonEOSM6 |  |
February2017 | APS-C(22.3 x 14.9 mm) | Flip Up | Yes | $- |
| SonyAlphaa6500 |  |
October2016 | APS-C(23.5 x 15.6 mm) | Tilting | Yes | $$- |
| PanasonicLumixDMC-G85 |  |
September2016 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDMC-G7 |  |
May2015 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $ |
|
Best daily mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 is Canon’s first mirrorless camera that comes equipped with both a fully-articulated screen and an external microphone jack. It came out only a few months ago and is already considered one of the best mirrorless cameras for vlogging. The M50 is also the only camera on our list that you can buy at a prosumer’s budget that shoots 4K video. Yes, the Sony a7R III and Panasonic GH5S also shoot 4K video, but they are much more expensive. With Canon’s new DIGIC 8 Image Processor, the camera’s dual-pixel autofocusing system will perform even better. PROS - Can shoot UHD 4K videos at 23.98 fps - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer |
|---|---|
|
Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon EOS M100 is a small, but powerful mirrorless camera for vlogging. This camera can shoot full HD 1080p videos at 60 fps. It cannot shoot 4K video, unfortunately. It uses its DIGIC 7 Image Processor and dual-pixel autofocusing system to ensure that your vlogs are always in focus. The M100 provides great ISO sensitivity options - it can reach up to ISO 25600. With its built-in Wi-Fi with NFC, you can transfer your media seamlessly to a computer. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder |
|
Best mid-range mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 wins this category as well in our books. It is the only camera on our list that shoots 4K video that is priced much lower than the Sony a7R III and the Panasonic GH7S. In case you missed it, check out my review on the Canon EOS M50. |
|
Best professional mirrorless camera for vlogging: Panasonic Lumix DC-GH5S Originally, Panasonic had released it’s GH5 as a hybrid camera that handles both photography and videography well. In response to hearing customers’ interest in a more video-focused camera, Panasonic came up with the GH5S. In our list of the top mirrorless cameras, the Panasonic GH5S and the Sony a7R III are the two professional mirrorless cameras that can record 4K video. Between the two, though, the GH5S wins as the best professional mirrorless camera for vlogging because it sports a fully-articulated screen. Its micro four-thirds sensor is smaller than the a7R III’s full-frame sensor. Even with a smaller sensor, though, the GH5S is made to still autofocus well in low lighting conditions. Another amazing feature is its ability to record 240 fps slow-motion video at full HD 1080p. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs |
Want to compare even more cameras? Check out…
12 Best Vlogging Cameras (2018)
Top 11 Cheap Vlogging Cameras (2018)
7 Best DSLR Cameras For Vlogging (2018)
12 Best Vlogging Cameras With A Flip Screen (2018)
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
Mirrorless cameras are great for vloggers wanting a powerful camera without the weight and size of a DSLR camera. As mirrorless cameras are becoming better with all the advancements in camera technology, more and more DSLR camera vloggers are switching over to vlogging with a mirrorless camera. Below is our list and review of the eight best mirrorless cameras for vlogging.
WHAT TO LOOK FOR IN A VLOGGING CAMERA
1. Fully articulated screen (flip screen)
2. Good continual autofocus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
THE 8 BEST MIRRORLESS CAMERAS FOR VLOGGING (2018)
| Camera | Release Date | Sensor Size | Flip Screen | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 | |
February2018 | APS-C(22.3 x 14.9 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDC-GH5S | |
January2018 | Four Thirds(19.2 x 13 mm) | Fully Articulated | Yes | $$$ |
| SonyAlphaa7R III | |
October2017 | Full Frame(35.9 x 24 mm) | Tilting | Yes | $$$ |
| CanonEOSM100 | |
August2017 | APS-C(22.3 x 14.9 mm) | Flip Up | No | $ |
| CanonEOSM6 | |
February2017 | APS-C(22.3 x 14.9 mm) | Flip Up | Yes | $- |
| SonyAlphaa6500 | |
October2016 | APS-C(23.5 x 15.6 mm) | Tilting | Yes | $$- |
| PanasonicLumixDMC-G85 | |
September2016 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDMC-G7 | |
May2015 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $ |
|
Best daily mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 is Canon’s first mirrorless camera that comes equipped with both a fully-articulated screen and an external microphone jack. It came out only a few months ago and is already considered one of the best mirrorless cameras for vlogging. The M50 is also the only camera on our list that you can buy at a prosumer’s budget that shoots 4K video. Yes, the Sony a7R III and Panasonic GH5S also shoot 4K video, but they are much more expensive. With Canon’s new DIGIC 8 Image Processor, the camera’s dual-pixel autofocusing system will perform even better. PROS - Can shoot UHD 4K videos at 23.98 fps - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer |
|---|---|
|
Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon EOS M100 is a small, but powerful mirrorless camera for vlogging. This camera can shoot full HD 1080p videos at 60 fps. It cannot shoot 4K video, unfortunately. It uses its DIGIC 7 Image Processor and dual-pixel autofocusing system to ensure that your vlogs are always in focus. The M100 provides great ISO sensitivity options - it can reach up to ISO 25600. With its built-in Wi-Fi with NFC, you can transfer your media seamlessly to a computer. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder |
|
Best mid-range mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 wins this category as well in our books. It is the only camera on our list that shoots 4K video that is priced much lower than the Sony a7R III and the Panasonic GH7S. In case you missed it, check out my review on the Canon EOS M50. |
|
Best professional mirrorless camera for vlogging: Panasonic Lumix DC-GH5S Originally, Panasonic had released it’s GH5 as a hybrid camera that handles both photography and videography well. In response to hearing customers’ interest in a more video-focused camera, Panasonic came up with the GH5S. In our list of the top mirrorless cameras, the Panasonic GH5S and the Sony a7R III are the two professional mirrorless cameras that can record 4K video. Between the two, though, the GH5S wins as the best professional mirrorless camera for vlogging because it sports a fully-articulated screen. Its micro four-thirds sensor is smaller than the a7R III’s full-frame sensor. Even with a smaller sensor, though, the GH5S is made to still autofocus well in low lighting conditions. Another amazing feature is its ability to record 240 fps slow-motion video at full HD 1080p. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs |
Want to compare even more cameras? Check out…
12 Best Vlogging Cameras (2018)
Top 11 Cheap Vlogging Cameras (2018)
7 Best DSLR Cameras For Vlogging (2018)
12 Best Vlogging Cameras With A Flip Screen (2018)
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
Mirrorless cameras are great for vloggers wanting a powerful camera without the weight and size of a DSLR camera. As mirrorless cameras are becoming better with all the advancements in camera technology, more and more DSLR camera vloggers are switching over to vlogging with a mirrorless camera. Below is our list and review of the eight best mirrorless cameras for vlogging.
WHAT TO LOOK FOR IN A VLOGGING CAMERA
1. Fully articulated screen (flip screen)
2. Good continual autofocus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
THE 8 BEST MIRRORLESS CAMERAS FOR VLOGGING (2018)
| Camera | Release Date | Sensor Size | Flip Screen | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 | |
February2018 | APS-C(22.3 x 14.9 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDC-GH5S | |
January2018 | Four Thirds(19.2 x 13 mm) | Fully Articulated | Yes | $$$ |
| SonyAlphaa7R III | |
October2017 | Full Frame(35.9 x 24 mm) | Tilting | Yes | $$$ |
| CanonEOSM100 | |
August2017 | APS-C(22.3 x 14.9 mm) | Flip Up | No | $ |
| CanonEOSM6 | |
February2017 | APS-C(22.3 x 14.9 mm) | Flip Up | Yes | $- |
| SonyAlphaa6500 | |
October2016 | APS-C(23.5 x 15.6 mm) | Tilting | Yes | $$- |
| PanasonicLumixDMC-G85 | |
September2016 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDMC-G7 | |
May2015 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $ |
|
Best daily mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 is Canon’s first mirrorless camera that comes equipped with both a fully-articulated screen and an external microphone jack. It came out only a few months ago and is already considered one of the best mirrorless cameras for vlogging. The M50 is also the only camera on our list that you can buy at a prosumer’s budget that shoots 4K video. Yes, the Sony a7R III and Panasonic GH5S also shoot 4K video, but they are much more expensive. With Canon’s new DIGIC 8 Image Processor, the camera’s dual-pixel autofocusing system will perform even better. PROS - Can shoot UHD 4K videos at 23.98 fps - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer |
|---|---|
|
Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon EOS M100 is a small, but powerful mirrorless camera for vlogging. This camera can shoot full HD 1080p videos at 60 fps. It cannot shoot 4K video, unfortunately. It uses its DIGIC 7 Image Processor and dual-pixel autofocusing system to ensure that your vlogs are always in focus. The M100 provides great ISO sensitivity options - it can reach up to ISO 25600. With its built-in Wi-Fi with NFC, you can transfer your media seamlessly to a computer. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder |
|
Best mid-range mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 wins this category as well in our books. It is the only camera on our list that shoots 4K video that is priced much lower than the Sony a7R III and the Panasonic GH7S. In case you missed it, check out my review on the Canon EOS M50. |
|
Best professional mirrorless camera for vlogging: Panasonic Lumix DC-GH5S Originally, Panasonic had released it’s GH5 as a hybrid camera that handles both photography and videography well. In response to hearing customers’ interest in a more video-focused camera, Panasonic came up with the GH5S. In our list of the top mirrorless cameras, the Panasonic GH5S and the Sony a7R III are the two professional mirrorless cameras that can record 4K video. Between the two, though, the GH5S wins as the best professional mirrorless camera for vlogging because it sports a fully-articulated screen. Its micro four-thirds sensor is smaller than the a7R III’s full-frame sensor. Even with a smaller sensor, though, the GH5S is made to still autofocus well in low lighting conditions. Another amazing feature is its ability to record 240 fps slow-motion video at full HD 1080p. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs |
Want to compare even more cameras? Check out…
12 Best Vlogging Cameras (2018)
Top 11 Cheap Vlogging Cameras (2018)
7 Best DSLR Cameras For Vlogging (2018)
12 Best Vlogging Cameras With A Flip Screen (2018)
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
Mirrorless cameras are great for vloggers wanting a powerful camera without the weight and size of a DSLR camera. As mirrorless cameras are becoming better with all the advancements in camera technology, more and more DSLR camera vloggers are switching over to vlogging with a mirrorless camera. Below is our list and review of the eight best mirrorless cameras for vlogging.
WHAT TO LOOK FOR IN A VLOGGING CAMERA
1. Fully articulated screen (flip screen)
2. Good continual autofocus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
THE 8 BEST MIRRORLESS CAMERAS FOR VLOGGING (2018)
| Camera | Release Date | Sensor Size | Flip Screen | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 | |
February2018 | APS-C(22.3 x 14.9 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDC-GH5S | |
January2018 | Four Thirds(19.2 x 13 mm) | Fully Articulated | Yes | $$$ |
| SonyAlphaa7R III | |
October2017 | Full Frame(35.9 x 24 mm) | Tilting | Yes | $$$ |
| CanonEOSM100 | |
August2017 | APS-C(22.3 x 14.9 mm) | Flip Up | No | $ |
| CanonEOSM6 | |
February2017 | APS-C(22.3 x 14.9 mm) | Flip Up | Yes | $- |
| SonyAlphaa6500 | |
October2016 | APS-C(23.5 x 15.6 mm) | Tilting | Yes | $$- |
| PanasonicLumixDMC-G85 | |
September2016 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $- |
| PanasonicLumixDMC-G7 | |
May2015 | Four Thirds(17.3 x 13 mm) | Fully Articulated | Yes | $ |
|
Best daily mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 is Canon’s first mirrorless camera that comes equipped with both a fully-articulated screen and an external microphone jack. It came out only a few months ago and is already considered one of the best mirrorless cameras for vlogging. The M50 is also the only camera on our list that you can buy at a prosumer’s budget that shoots 4K video. Yes, the Sony a7R III and Panasonic GH5S also shoot 4K video, but they are much more expensive. With Canon’s new DIGIC 8 Image Processor, the camera’s dual-pixel autofocusing system will perform even better. PROS - Can shoot UHD 4K videos at 23.98 fps - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer |
|---|---|
|
Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon EOS M100 is a small, but powerful mirrorless camera for vlogging. This camera can shoot full HD 1080p videos at 60 fps. It cannot shoot 4K video, unfortunately. It uses its DIGIC 7 Image Processor and dual-pixel autofocusing system to ensure that your vlogs are always in focus. The M100 provides great ISO sensitivity options - it can reach up to ISO 25600. With its built-in Wi-Fi with NFC, you can transfer your media seamlessly to a computer. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder |
|
Best mid-range mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 wins this category as well in our books. It is the only camera on our list that shoots 4K video that is priced much lower than the Sony a7R III and the Panasonic GH7S. In case you missed it, check out my review on the Canon EOS M50. |
|
Best professional mirrorless camera for vlogging: Panasonic Lumix DC-GH5S Originally, Panasonic had released it’s GH5 as a hybrid camera that handles both photography and videography well. In response to hearing customers’ interest in a more video-focused camera, Panasonic came up with the GH5S. In our list of the top mirrorless cameras, the Panasonic GH5S and the Sony a7R III are the two professional mirrorless cameras that can record 4K video. Between the two, though, the GH5S wins as the best professional mirrorless camera for vlogging because it sports a fully-articulated screen. Its micro four-thirds sensor is smaller than the a7R III’s full-frame sensor. Even with a smaller sensor, though, the GH5S is made to still autofocus well in low lighting conditions. Another amazing feature is its ability to record 240 fps slow-motion video at full HD 1080p. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs |
Want to compare even more cameras? Check out…
12 Best Vlogging Cameras (2018)
Top 11 Cheap Vlogging Cameras (2018)
7 Best DSLR Cameras For Vlogging (2018)
12 Best Vlogging Cameras With A Flip Screen (2018)
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Drive More Watch Time, Not Churn: Discover the Top 6 Techniques on YouTube
6 Ways To Increase Audience Retention on YouTube
Richard Bennett
Mar 27, 2024• Proven solutions
Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.
You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>
- Part 1: What is Audience Retention?
- Part 2: How to See Your Audience Retention Report in YouTube?
- Part 3: What is a Good Audience Retention Rate on YouTube?
- Part 4: 6 Ways to Increase YouTube Audience Retention
Part 1: What is Audience Retention?
To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.
For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.
This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.
Part 2: How to See Your Audience Retention Report in YouTube?
YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.
Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.
To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.
Part 3: What is a Good Audience Retention Rate on YouTube?
When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.
According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.
Part 4: 6 Ways to Increase YouTube Audience Retention
If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:
1. Compare your videos
Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.
2. Get on with it
Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.
3. Make it visually engaging
Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.
4. Make it shorter
This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.
If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.
5. Keep them hooked
Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.
So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.
6. Use an Excellent Video Editor
Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.
You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>
- Part 1: What is Audience Retention?
- Part 2: How to See Your Audience Retention Report in YouTube?
- Part 3: What is a Good Audience Retention Rate on YouTube?
- Part 4: 6 Ways to Increase YouTube Audience Retention
Part 1: What is Audience Retention?
To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.
For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.
This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.
Part 2: How to See Your Audience Retention Report in YouTube?
YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.
Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.
To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.
Part 3: What is a Good Audience Retention Rate on YouTube?
When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.
According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.
Part 4: 6 Ways to Increase YouTube Audience Retention
If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:
1. Compare your videos
Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.
2. Get on with it
Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.
3. Make it visually engaging
Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.
4. Make it shorter
This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.
If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.
5. Keep them hooked
Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.
So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.
6. Use an Excellent Video Editor
Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.
You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>
- Part 1: What is Audience Retention?
- Part 2: How to See Your Audience Retention Report in YouTube?
- Part 3: What is a Good Audience Retention Rate on YouTube?
- Part 4: 6 Ways to Increase YouTube Audience Retention
Part 1: What is Audience Retention?
To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.
For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.
This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.
Part 2: How to See Your Audience Retention Report in YouTube?
YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.
Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.
To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.
Part 3: What is a Good Audience Retention Rate on YouTube?
When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.
According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.
Part 4: 6 Ways to Increase YouTube Audience Retention
If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:
1. Compare your videos
Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.
2. Get on with it
Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.
3. Make it visually engaging
Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.
4. Make it shorter
This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.
If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.
5. Keep them hooked
Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.
So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.
6. Use an Excellent Video Editor
Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.
You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>
- Part 1: What is Audience Retention?
- Part 2: How to See Your Audience Retention Report in YouTube?
- Part 3: What is a Good Audience Retention Rate on YouTube?
- Part 4: 6 Ways to Increase YouTube Audience Retention
Part 1: What is Audience Retention?
To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.
For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.
This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.
Part 2: How to See Your Audience Retention Report in YouTube?
YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.
Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.
To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.
Part 3: What is a Good Audience Retention Rate on YouTube?
When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.
According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.
Part 4: 6 Ways to Increase YouTube Audience Retention
If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:
1. Compare your videos
Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.
2. Get on with it
Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.
3. Make it visually engaging
Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.
4. Make it shorter
This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.
If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.
5. Keep them hooked
Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.
So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.
6. Use an Excellent Video Editor
Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: "[New] Find Your Perfect Match Top 8 Mirrorless Cameras For Live Streams"
- Author: Joseph
- Created at : 2024-05-31 13:41:22
- Updated at : 2024-06-01 13:41:22
- Link: https://youtube-stream.techidaily.com/new-find-your-perfect-match-top-8-mirrorless-cameras-for-live-streams/
- License: This work is licensed under CC BY-NC-SA 4.0.
