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Mastering the Craft of Engaging Your Viewers From The Start for 2024
Mastering the Craft of Engaging Your Viewers From The Start
2024 | How to Make a YouTube Intro Video？
Richard Bennett
Mar 27, 2024• Proven solutions
Be it YouTube or any other streaming channel, or even for selling your videos on any e-commerce website, intros play a vital role in your brand promotion, and creating them is not as complicated as it sounds either.
The following sections describe in detail how to make a YouTube intro with Wondershare Filmora video editor, and keep it safe so it can be re-used easily in all your creations to maintain consistency and to give your brand a unique identity.
Part 1: How to Make a YouTube Intro Video with Filmora
With Wondershare Filmora, you can create your custom intros from scratch, i.e., even if you don’t have an existing image or footage to start with. You can follow the method given below to learn how to make YouTube intro with Filmora:
Step 1: Add Intro Background to Filmora
Launch Wondershare Filmora, go to Media tab at the top, select the Sample Colors category from the left pane.
Notice all the existing solid and gradient colors in the Media library in the right, hover the mouse over the tile of the color you want to use as a background, and click the + icon that appears in the center to add it to the timeline.
Note: The default duration of such solids is 5 seconds. You can increase or decrease this time by dragging the right handle of track in the timeline.
Alternatively, you can also use your own background image or video clip by selecting the Project Media category from the left pane, clicking anywhere inside the Media window, and then importing your favorite media file to Filmora. After importing, you can follow the procedure given above to add it to the timeline.
Step 2: Select and Add Audio/Sound Effect to YouTube Intro
With audio in the YouTube intro, your video will be more recognizable. If you have watched PewDiePie ‘s video, you’ll find that even though he changed the images on the intro often, he keeps the music and sound the same in the intro.
In Filmora, you can use the music and sound effect in the inbuilt audio library, double click the audio thumbnail from the library to listen to the soundtrack.
Repeat the process until you find the background music or sound effect that you can use in the intro. Once found, drag and drop it to the audio track below the video.
Note: You should keep the background and the audio at the same duration. For more details about audio editing in Filmora, please check this guide about how to edit audio .
Step 3: Add Text/Logo to Intro Video
In the intro video, you can add your channel name, company name, or other branding elements for brand awareness consideration.
Click Titles tab, hover the mouse over the tile with the text you want to use, and then drag and drop it to the track above the video.
To customize, double-click the title track in the timeline, use the new window that appears in the upper-left area of the interface to change, format, and animate the text as needed, and click OK from the bottom-right corner of the library.
Also, you need to adjust the position and duration of the title to get a better view.
In the intro video, it is recommended to add your logo or slogan as well. To add your logo, drag and drop it to the track above the video, and adjust its position and size. For more details, you can check the guide about How to Add Photo or Video to Watermark .
Step 4: Add Effects to YouTube Intro
Go to Effects tab, choose a category from the top-left pane, and click and drag your preferred effect from the Effects library to the timeline.
Adjust the playback duration by dragging the right handle of the track in the timeline as explained above. Optionally, double-click the Effects track to customize the appearance as needed.
Step 5: Export the Intro and Add to Shared Media
Once you are done creating your YouTube intro with all the required ingredients, click EXPORT from the top-center area of the interface, go to the Local tab on the Export box, choose your preferred output format from the left pane (the most common and widely used is MP4), adjust other preferences like destination location, resolution, framerate, etc. from the right pane of the box, and click EXPORT to export the YouTube intro.
Once exported, back on the main interface, select Media again from the standard toolbar, select the Shared Media container from the left pane, click anywhere inside the Media library, and import the YouTube intro video you just created to Shared Media so it can be reused every time you create a new video for the series.
Also, you can save the project, and then revise the element, effects or text to make a YouTube intro vibration.
You can find there are many video tutorials about how to use Filmora to make a YouTube intro, and below is one for you to have a quick glance.
Part 2: How to Make YouTube Intros with Templates
If the turnaround time of your project is about to end, and you need to hustle up, you can always use pre-built templates that not only expedite your creation process, they also look more professional because they are designed by the experts who already have decades of experience in the industry.
Besides the pre-programmed templates and effects in Filmora, you can find more visual effect packs in the effect store Filmstock .
You can learn how to make YouTube intro video in Filmora with a template downloaded from Filmstock.
Step 1: Visit Filmora Effects Page on Filmstock
Visit https://filmstock.wondershare.com/ and log in with the same WSID that you used on Filmora, and then click EFFECTS from the top of the webpage. Since Filmstock also provides templates for After Effects, you should select Filmora Effects to access the entire Filmora Effects library.
You can search the effects that you want in the Search bar, here, since I’m looking for effects for YouTube intro, I just enter “intro”. The effects related to intro will be displayed like below.
Step 2: Download Video Effect Packs for Filmora
Click your preferred intro effect template, click Download Now and follow the on-screen instructions to obtain and download the template.
After downloading, you will see these them in red circles under titles, transitions, or filters, based on the elements included in this effect pack. You can then add this downloaded titles or transitions to the intro video.
Looking for an online solution? Check the list of Top 10 Free Online YouTube Intro Makers .
Part 3: Creative Intro Makers Made with Filmora (Video Tutorial Included)
Both the above processes on how to make YouTube intro video are helpful as long as you use effective titles, decent effects, and extremely appealing color combinations. While the first method gives you full control over the creation as you can use all your imaginations to prepare one, the second method saves your time and yet lets you come up with a professionally-looking intro clip.
Below is a video tutorial from YouTuber Nash. He demonstrated how to create a YouTube Intro with the Sample Colors, Titles, filters and sound effects.
FAQs About YouTube Intro Video Making
- 1. What is a YouTube Intro Video?
A YouTube intro video is 5 seconds to 7 seconds short motion clip that comprises your company name and logo. Such intros help in your brand promotion and give any film or episode that follows them a unique identity. This allows audiences to recognize your organization, and with regular appearances, you can establish strong goodwill among your customers.
- 2. What Should I Put in a YouTube Intro Video?
A YouTube intro video should have your YouTube channel name, an effective and well-formatted text, brand logo, background music, effects, and a slight and simple animation.
Conclusion
To learn how to make a YouTube intro is easy, and things can get even simpler if you are using an efficient and robust post-production software like Wondershare Filmora, which not only allows you to create such clips from the scratch, it also enables you to access Filmstock’ online library to download more fantastic templates in order to expedite your workflow.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Be it YouTube or any other streaming channel, or even for selling your videos on any e-commerce website, intros play a vital role in your brand promotion, and creating them is not as complicated as it sounds either.
The following sections describe in detail how to make a YouTube intro with Wondershare Filmora video editor, and keep it safe so it can be re-used easily in all your creations to maintain consistency and to give your brand a unique identity.
Part 1: How to Make a YouTube Intro Video with Filmora
With Wondershare Filmora, you can create your custom intros from scratch, i.e., even if you don’t have an existing image or footage to start with. You can follow the method given below to learn how to make YouTube intro with Filmora:
Step 1: Add Intro Background to Filmora
Launch Wondershare Filmora, go to Media tab at the top, select the Sample Colors category from the left pane.
Notice all the existing solid and gradient colors in the Media library in the right, hover the mouse over the tile of the color you want to use as a background, and click the + icon that appears in the center to add it to the timeline.
Note: The default duration of such solids is 5 seconds. You can increase or decrease this time by dragging the right handle of track in the timeline.
Alternatively, you can also use your own background image or video clip by selecting the Project Media category from the left pane, clicking anywhere inside the Media window, and then importing your favorite media file to Filmora. After importing, you can follow the procedure given above to add it to the timeline.
Step 2: Select and Add Audio/Sound Effect to YouTube Intro
With audio in the YouTube intro, your video will be more recognizable. If you have watched PewDiePie ‘s video, you’ll find that even though he changed the images on the intro often, he keeps the music and sound the same in the intro.
In Filmora, you can use the music and sound effect in the inbuilt audio library, double click the audio thumbnail from the library to listen to the soundtrack.
Repeat the process until you find the background music or sound effect that you can use in the intro. Once found, drag and drop it to the audio track below the video.
Note: You should keep the background and the audio at the same duration. For more details about audio editing in Filmora, please check this guide about how to edit audio .
Step 3: Add Text/Logo to Intro Video
In the intro video, you can add your channel name, company name, or other branding elements for brand awareness consideration.
Click Titles tab, hover the mouse over the tile with the text you want to use, and then drag and drop it to the track above the video.
To customize, double-click the title track in the timeline, use the new window that appears in the upper-left area of the interface to change, format, and animate the text as needed, and click OK from the bottom-right corner of the library.
Also, you need to adjust the position and duration of the title to get a better view.
In the intro video, it is recommended to add your logo or slogan as well. To add your logo, drag and drop it to the track above the video, and adjust its position and size. For more details, you can check the guide about How to Add Photo or Video to Watermark .
Step 4: Add Effects to YouTube Intro
Go to Effects tab, choose a category from the top-left pane, and click and drag your preferred effect from the Effects library to the timeline.
Adjust the playback duration by dragging the right handle of the track in the timeline as explained above. Optionally, double-click the Effects track to customize the appearance as needed.
Step 5: Export the Intro and Add to Shared Media
Once you are done creating your YouTube intro with all the required ingredients, click EXPORT from the top-center area of the interface, go to the Local tab on the Export box, choose your preferred output format from the left pane (the most common and widely used is MP4), adjust other preferences like destination location, resolution, framerate, etc. from the right pane of the box, and click EXPORT to export the YouTube intro.
Once exported, back on the main interface, select Media again from the standard toolbar, select the Shared Media container from the left pane, click anywhere inside the Media library, and import the YouTube intro video you just created to Shared Media so it can be reused every time you create a new video for the series.
Also, you can save the project, and then revise the element, effects or text to make a YouTube intro vibration.
You can find there are many video tutorials about how to use Filmora to make a YouTube intro, and below is one for you to have a quick glance.
Part 2: How to Make YouTube Intros with Templates
If the turnaround time of your project is about to end, and you need to hustle up, you can always use pre-built templates that not only expedite your creation process, they also look more professional because they are designed by the experts who already have decades of experience in the industry.
Besides the pre-programmed templates and effects in Filmora, you can find more visual effect packs in the effect store Filmstock .
You can learn how to make YouTube intro video in Filmora with a template downloaded from Filmstock.
Step 1: Visit Filmora Effects Page on Filmstock
Visit https://filmstock.wondershare.com/ and log in with the same WSID that you used on Filmora, and then click EFFECTS from the top of the webpage. Since Filmstock also provides templates for After Effects, you should select Filmora Effects to access the entire Filmora Effects library.
You can search the effects that you want in the Search bar, here, since I’m looking for effects for YouTube intro, I just enter “intro”. The effects related to intro will be displayed like below.
Step 2: Download Video Effect Packs for Filmora
Click your preferred intro effect template, click Download Now and follow the on-screen instructions to obtain and download the template.
After downloading, you will see these them in red circles under titles, transitions, or filters, based on the elements included in this effect pack. You can then add this downloaded titles or transitions to the intro video.
Looking for an online solution? Check the list of Top 10 Free Online YouTube Intro Makers .
Part 3: Creative Intro Makers Made with Filmora (Video Tutorial Included)
Both the above processes on how to make YouTube intro video are helpful as long as you use effective titles, decent effects, and extremely appealing color combinations. While the first method gives you full control over the creation as you can use all your imaginations to prepare one, the second method saves your time and yet lets you come up with a professionally-looking intro clip.
Below is a video tutorial from YouTuber Nash. He demonstrated how to create a YouTube Intro with the Sample Colors, Titles, filters and sound effects.
FAQs About YouTube Intro Video Making
- 1. What is a YouTube Intro Video?
A YouTube intro video is 5 seconds to 7 seconds short motion clip that comprises your company name and logo. Such intros help in your brand promotion and give any film or episode that follows them a unique identity. This allows audiences to recognize your organization, and with regular appearances, you can establish strong goodwill among your customers.
- 2. What Should I Put in a YouTube Intro Video?
A YouTube intro video should have your YouTube channel name, an effective and well-formatted text, brand logo, background music, effects, and a slight and simple animation.
Conclusion
To learn how to make a YouTube intro is easy, and things can get even simpler if you are using an efficient and robust post-production software like Wondershare Filmora, which not only allows you to create such clips from the scratch, it also enables you to access Filmstock’ online library to download more fantastic templates in order to expedite your workflow.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Be it YouTube or any other streaming channel, or even for selling your videos on any e-commerce website, intros play a vital role in your brand promotion, and creating them is not as complicated as it sounds either.
The following sections describe in detail how to make a YouTube intro with Wondershare Filmora video editor, and keep it safe so it can be re-used easily in all your creations to maintain consistency and to give your brand a unique identity.
Part 1: How to Make a YouTube Intro Video with Filmora
With Wondershare Filmora, you can create your custom intros from scratch, i.e., even if you don’t have an existing image or footage to start with. You can follow the method given below to learn how to make YouTube intro with Filmora:
Step 1: Add Intro Background to Filmora
Launch Wondershare Filmora, go to Media tab at the top, select the Sample Colors category from the left pane.
Notice all the existing solid and gradient colors in the Media library in the right, hover the mouse over the tile of the color you want to use as a background, and click the + icon that appears in the center to add it to the timeline.
Note: The default duration of such solids is 5 seconds. You can increase or decrease this time by dragging the right handle of track in the timeline.
Alternatively, you can also use your own background image or video clip by selecting the Project Media category from the left pane, clicking anywhere inside the Media window, and then importing your favorite media file to Filmora. After importing, you can follow the procedure given above to add it to the timeline.
Step 2: Select and Add Audio/Sound Effect to YouTube Intro
With audio in the YouTube intro, your video will be more recognizable. If you have watched PewDiePie ‘s video, you’ll find that even though he changed the images on the intro often, he keeps the music and sound the same in the intro.
In Filmora, you can use the music and sound effect in the inbuilt audio library, double click the audio thumbnail from the library to listen to the soundtrack.
Repeat the process until you find the background music or sound effect that you can use in the intro. Once found, drag and drop it to the audio track below the video.
Note: You should keep the background and the audio at the same duration. For more details about audio editing in Filmora, please check this guide about how to edit audio .
Step 3: Add Text/Logo to Intro Video
In the intro video, you can add your channel name, company name, or other branding elements for brand awareness consideration.
Click Titles tab, hover the mouse over the tile with the text you want to use, and then drag and drop it to the track above the video.
To customize, double-click the title track in the timeline, use the new window that appears in the upper-left area of the interface to change, format, and animate the text as needed, and click OK from the bottom-right corner of the library.
Also, you need to adjust the position and duration of the title to get a better view.
In the intro video, it is recommended to add your logo or slogan as well. To add your logo, drag and drop it to the track above the video, and adjust its position and size. For more details, you can check the guide about How to Add Photo or Video to Watermark .
Step 4: Add Effects to YouTube Intro
Go to Effects tab, choose a category from the top-left pane, and click and drag your preferred effect from the Effects library to the timeline.
Adjust the playback duration by dragging the right handle of the track in the timeline as explained above. Optionally, double-click the Effects track to customize the appearance as needed.
Step 5: Export the Intro and Add to Shared Media
Once you are done creating your YouTube intro with all the required ingredients, click EXPORT from the top-center area of the interface, go to the Local tab on the Export box, choose your preferred output format from the left pane (the most common and widely used is MP4), adjust other preferences like destination location, resolution, framerate, etc. from the right pane of the box, and click EXPORT to export the YouTube intro.
Once exported, back on the main interface, select Media again from the standard toolbar, select the Shared Media container from the left pane, click anywhere inside the Media library, and import the YouTube intro video you just created to Shared Media so it can be reused every time you create a new video for the series.
Also, you can save the project, and then revise the element, effects or text to make a YouTube intro vibration.
You can find there are many video tutorials about how to use Filmora to make a YouTube intro, and below is one for you to have a quick glance.
Part 2: How to Make YouTube Intros with Templates
If the turnaround time of your project is about to end, and you need to hustle up, you can always use pre-built templates that not only expedite your creation process, they also look more professional because they are designed by the experts who already have decades of experience in the industry.
Besides the pre-programmed templates and effects in Filmora, you can find more visual effect packs in the effect store Filmstock .
You can learn how to make YouTube intro video in Filmora with a template downloaded from Filmstock.
Step 1: Visit Filmora Effects Page on Filmstock
Visit https://filmstock.wondershare.com/ and log in with the same WSID that you used on Filmora, and then click EFFECTS from the top of the webpage. Since Filmstock also provides templates for After Effects, you should select Filmora Effects to access the entire Filmora Effects library.
You can search the effects that you want in the Search bar, here, since I’m looking for effects for YouTube intro, I just enter “intro”. The effects related to intro will be displayed like below.
Step 2: Download Video Effect Packs for Filmora
Click your preferred intro effect template, click Download Now and follow the on-screen instructions to obtain and download the template.
After downloading, you will see these them in red circles under titles, transitions, or filters, based on the elements included in this effect pack. You can then add this downloaded titles or transitions to the intro video.
Looking for an online solution? Check the list of Top 10 Free Online YouTube Intro Makers .
Part 3: Creative Intro Makers Made with Filmora (Video Tutorial Included)
Both the above processes on how to make YouTube intro video are helpful as long as you use effective titles, decent effects, and extremely appealing color combinations. While the first method gives you full control over the creation as you can use all your imaginations to prepare one, the second method saves your time and yet lets you come up with a professionally-looking intro clip.
Below is a video tutorial from YouTuber Nash. He demonstrated how to create a YouTube Intro with the Sample Colors, Titles, filters and sound effects.
FAQs About YouTube Intro Video Making
- 1. What is a YouTube Intro Video?
A YouTube intro video is 5 seconds to 7 seconds short motion clip that comprises your company name and logo. Such intros help in your brand promotion and give any film or episode that follows them a unique identity. This allows audiences to recognize your organization, and with regular appearances, you can establish strong goodwill among your customers.
- 2. What Should I Put in a YouTube Intro Video?
A YouTube intro video should have your YouTube channel name, an effective and well-formatted text, brand logo, background music, effects, and a slight and simple animation.
Conclusion
To learn how to make a YouTube intro is easy, and things can get even simpler if you are using an efficient and robust post-production software like Wondershare Filmora, which not only allows you to create such clips from the scratch, it also enables you to access Filmstock’ online library to download more fantastic templates in order to expedite your workflow.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Be it YouTube or any other streaming channel, or even for selling your videos on any e-commerce website, intros play a vital role in your brand promotion, and creating them is not as complicated as it sounds either.
The following sections describe in detail how to make a YouTube intro with Wondershare Filmora video editor, and keep it safe so it can be re-used easily in all your creations to maintain consistency and to give your brand a unique identity.
Part 1: How to Make a YouTube Intro Video with Filmora
With Wondershare Filmora, you can create your custom intros from scratch, i.e., even if you don’t have an existing image or footage to start with. You can follow the method given below to learn how to make YouTube intro with Filmora:
Step 1: Add Intro Background to Filmora
Launch Wondershare Filmora, go to Media tab at the top, select the Sample Colors category from the left pane.
Notice all the existing solid and gradient colors in the Media library in the right, hover the mouse over the tile of the color you want to use as a background, and click the + icon that appears in the center to add it to the timeline.
Note: The default duration of such solids is 5 seconds. You can increase or decrease this time by dragging the right handle of track in the timeline.
Alternatively, you can also use your own background image or video clip by selecting the Project Media category from the left pane, clicking anywhere inside the Media window, and then importing your favorite media file to Filmora. After importing, you can follow the procedure given above to add it to the timeline.
Step 2: Select and Add Audio/Sound Effect to YouTube Intro
With audio in the YouTube intro, your video will be more recognizable. If you have watched PewDiePie ‘s video, you’ll find that even though he changed the images on the intro often, he keeps the music and sound the same in the intro.
In Filmora, you can use the music and sound effect in the inbuilt audio library, double click the audio thumbnail from the library to listen to the soundtrack.
Repeat the process until you find the background music or sound effect that you can use in the intro. Once found, drag and drop it to the audio track below the video.
Note: You should keep the background and the audio at the same duration. For more details about audio editing in Filmora, please check this guide about how to edit audio .
Step 3: Add Text/Logo to Intro Video
In the intro video, you can add your channel name, company name, or other branding elements for brand awareness consideration.
Click Titles tab, hover the mouse over the tile with the text you want to use, and then drag and drop it to the track above the video.
To customize, double-click the title track in the timeline, use the new window that appears in the upper-left area of the interface to change, format, and animate the text as needed, and click OK from the bottom-right corner of the library.
Also, you need to adjust the position and duration of the title to get a better view.
In the intro video, it is recommended to add your logo or slogan as well. To add your logo, drag and drop it to the track above the video, and adjust its position and size. For more details, you can check the guide about How to Add Photo or Video to Watermark .
Step 4: Add Effects to YouTube Intro
Go to Effects tab, choose a category from the top-left pane, and click and drag your preferred effect from the Effects library to the timeline.
Adjust the playback duration by dragging the right handle of the track in the timeline as explained above. Optionally, double-click the Effects track to customize the appearance as needed.
Step 5: Export the Intro and Add to Shared Media
Once you are done creating your YouTube intro with all the required ingredients, click EXPORT from the top-center area of the interface, go to the Local tab on the Export box, choose your preferred output format from the left pane (the most common and widely used is MP4), adjust other preferences like destination location, resolution, framerate, etc. from the right pane of the box, and click EXPORT to export the YouTube intro.
Once exported, back on the main interface, select Media again from the standard toolbar, select the Shared Media container from the left pane, click anywhere inside the Media library, and import the YouTube intro video you just created to Shared Media so it can be reused every time you create a new video for the series.
Also, you can save the project, and then revise the element, effects or text to make a YouTube intro vibration.
You can find there are many video tutorials about how to use Filmora to make a YouTube intro, and below is one for you to have a quick glance.
Part 2: How to Make YouTube Intros with Templates
If the turnaround time of your project is about to end, and you need to hustle up, you can always use pre-built templates that not only expedite your creation process, they also look more professional because they are designed by the experts who already have decades of experience in the industry.
Besides the pre-programmed templates and effects in Filmora, you can find more visual effect packs in the effect store Filmstock .
You can learn how to make YouTube intro video in Filmora with a template downloaded from Filmstock.
Step 1: Visit Filmora Effects Page on Filmstock
Visit https://filmstock.wondershare.com/ and log in with the same WSID that you used on Filmora, and then click EFFECTS from the top of the webpage. Since Filmstock also provides templates for After Effects, you should select Filmora Effects to access the entire Filmora Effects library.
You can search the effects that you want in the Search bar, here, since I’m looking for effects for YouTube intro, I just enter “intro”. The effects related to intro will be displayed like below.
Step 2: Download Video Effect Packs for Filmora
Click your preferred intro effect template, click Download Now and follow the on-screen instructions to obtain and download the template.
After downloading, you will see these them in red circles under titles, transitions, or filters, based on the elements included in this effect pack. You can then add this downloaded titles or transitions to the intro video.
Looking for an online solution? Check the list of Top 10 Free Online YouTube Intro Makers .
Part 3: Creative Intro Makers Made with Filmora (Video Tutorial Included)
Both the above processes on how to make YouTube intro video are helpful as long as you use effective titles, decent effects, and extremely appealing color combinations. While the first method gives you full control over the creation as you can use all your imaginations to prepare one, the second method saves your time and yet lets you come up with a professionally-looking intro clip.
Below is a video tutorial from YouTuber Nash. He demonstrated how to create a YouTube Intro with the Sample Colors, Titles, filters and sound effects.
FAQs About YouTube Intro Video Making
- 1. What is a YouTube Intro Video?
A YouTube intro video is 5 seconds to 7 seconds short motion clip that comprises your company name and logo. Such intros help in your brand promotion and give any film or episode that follows them a unique identity. This allows audiences to recognize your organization, and with regular appearances, you can establish strong goodwill among your customers.
- 2. What Should I Put in a YouTube Intro Video?
A YouTube intro video should have your YouTube channel name, an effective and well-formatted text, brand logo, background music, effects, and a slight and simple animation.
Conclusion
To learn how to make a YouTube intro is easy, and things can get even simpler if you are using an efficient and robust post-production software like Wondershare Filmora, which not only allows you to create such clips from the scratch, it also enables you to access Filmstock’ online library to download more fantastic templates in order to expedite your workflow.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Turn Your Screen Time Into Money With These Tips
How To Make Money on YouTube
Richard Bennett
Mar 27, 2024• Proven solutions
Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?
This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.
You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.
How to make money on YouTube
We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.
Make money on YouTube with ads
By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.
Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:
- Having 4,000 or more watch hours
- Securing 1,000 or more subscribers in the last 12 months
This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.
Should you join YouTube partner or not?
Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.
Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.
How to Join the YouTube Partner Platform?
1. Go to your Account Settings and, under Channel, select Status and features.
2. Click on Enable next to Monetization.
3. In the next screen, click the blue Enable my Account button.
4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.
5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.
The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.
6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.
Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.
7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.
8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.
9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.
10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.
11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.
12. Click on Actions and then select Monetize.
13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.
14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.
How much you can get from Ads
The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.
Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.
To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.
When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.
Want to know how much you can get from Ads? Check this YouTube Money Calculator
How to optimize your video to attract advertisers
There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.
- Target a specific demographic
Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.
To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.
- Pay attention to your video metadata
YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.
YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.
- Avoid dodgy video content
There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:
- Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
- Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
- Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
- Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
- Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.
When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.
Make money on YouTube without ads
Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.
- Work with brands
Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.
- Selling products or merchandise
Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.
- Affiliate marketing
Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.
- Crowdfund
If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!
- Renting out your video
You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.
- License your content to the media
If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.
Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?
This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.
You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.
How to make money on YouTube
We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.
Make money on YouTube with ads
By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.
Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:
- Having 4,000 or more watch hours
- Securing 1,000 or more subscribers in the last 12 months
This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.
Should you join YouTube partner or not?
Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.
Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.
How to Join the YouTube Partner Platform?
1. Go to your Account Settings and, under Channel, select Status and features.
2. Click on Enable next to Monetization.
3. In the next screen, click the blue Enable my Account button.
4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.
5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.
The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.
6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.
Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.
7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.
8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.
9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.
10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.
11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.
12. Click on Actions and then select Monetize.
13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.
14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.
How much you can get from Ads
The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.
Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.
To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.
When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.
Want to know how much you can get from Ads? Check this YouTube Money Calculator
How to optimize your video to attract advertisers
There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.
- Target a specific demographic
Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.
To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.
- Pay attention to your video metadata
YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.
YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.
- Avoid dodgy video content
There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:
- Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
- Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
- Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
- Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
- Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.
When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.
Make money on YouTube without ads
Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.
- Work with brands
Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.
- Selling products or merchandise
Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.
- Affiliate marketing
Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.
- Crowdfund
If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!
- Renting out your video
You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.
- License your content to the media
If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.
Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?
This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.
You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.
How to make money on YouTube
We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.
Make money on YouTube with ads
By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.
Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:
- Having 4,000 or more watch hours
- Securing 1,000 or more subscribers in the last 12 months
This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.
Should you join YouTube partner or not?
Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.
Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.
How to Join the YouTube Partner Platform?
1. Go to your Account Settings and, under Channel, select Status and features.
2. Click on Enable next to Monetization.
3. In the next screen, click the blue Enable my Account button.
4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.
5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.
The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.
6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.
Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.
7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.
8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.
9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.
10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.
11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.
12. Click on Actions and then select Monetize.
13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.
14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.
How much you can get from Ads
The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.
Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.
To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.
When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.
Want to know how much you can get from Ads? Check this YouTube Money Calculator
How to optimize your video to attract advertisers
There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.
- Target a specific demographic
Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.
To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.
- Pay attention to your video metadata
YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.
YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.
- Avoid dodgy video content
There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:
- Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
- Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
- Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
- Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
- Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.
When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.
Make money on YouTube without ads
Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.
- Work with brands
Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.
- Selling products or merchandise
Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.
- Affiliate marketing
Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.
- Crowdfund
If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!
- Renting out your video
You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.
- License your content to the media
If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.
Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Not many YouTubers begin making videos with the aim to get rich. For most, it’s a way to scratch a creative itch, to enjoy being in front of an audience and as an outlet for their talents and opinions. However, the potential to make money on YouTube is huge, and eventually any busy channel is going to start asking itself, how do YouTubers make money?
This subject is less about ‘if’ you can make money and more about how to make money on YouTube. It’s been proven time and again that the potential is there, with popular stars like Lily Singh and Roman Atwood generating around $8 million a year. And, of course, everyone’s heard of PewDiePie and his whopping $15 million income.
You don’t need to have a following of millions to earn money on YouTube though; even small channels have a variety of methods available to them to start making their hard work pay. If you’d like to learn how to make money on YouTube, we’re going to look at eight ways of generating an income via your videos. Let’s get started.
How to make money on YouTube
We’ve discovered that making money on YouTube can be split into two main categories; making money through advertising or making money without ads involved. We’ve split our article into these two categories to make it easier for you to see what your options are.
Make money on YouTube with ads
By far the easiest way to start earning money on YouTube is to monetize your channel using ads. Until relatively recently, anyone could enable monetization on their YouTube channel and start earning for every watch of their video. But that all changed in January this year, when Google announced they would be raising the standards required to have ads shown on your channel.
Now, you need to be part of the YouTube Partner Program (YPP), which means you need to have met certain minimum criteria before you can start benefitting from ads. These include:
- Having 4,000 or more watch hours
- Securing 1,000 or more subscribers in the last 12 months
This means that, before you can even consider being a part of the YPP, you’ll need to knuckle down and grow your subscribers. There’s lots of helpful tips out there on increasing subscriber numbers, but it all boils down to creating excellent content. As they say, ‘if you build it, they will come’, so work on creating new and exciting content for your channel to get where you need to be.
Should you join YouTube partner or not?
Meeting the minimum requirements of the YPP is crucial to starting to host ads, but even when you’ve hit the 1k subscribers and 4k hours viewed, should you be monetizing your channel right away? Put it this way; in order to make any money from ads, you’re going to need a lot of views and loyal subscribers, which means your focus needs to be firmly on creating content rather than complying with advertising rules.
Sometimes it’s actually better to hold off for a while when you’re early on in your YouTube journey. This will mean that, rather than being distracted by the question of how to earn money from YouTube, your energy is targeted at what matters most, which is building up a library of awesome videos instead.
How to Join the YouTube Partner Platform?
1. Go to your Account Settings and, under Channel, select Status and features.
2. Click on Enable next to Monetization.
3. In the next screen, click the blue Enable my Account button.
4. The YouTube Partner Program Terms will pop up. Compared to a lot of the “Terms” you are asked to read and agree to when signing up for things online the Partner Terms are fairly short and readable.
5. After reading the terms there are three boxes you will need to check to proceed. The first is to confirm that you read the Terms. The second box is a promise not to click on the ads in your own videos to try to create profits artificially.
The third box requires you to promise not monetize content that you do not own. The most extreme version of this would be stealing somebody else’s video and trying to monetize it on your channel. However, using a song or sound effect in your video you do not have the rights to also counts. There are a lot of places you can get free music to use in your monetized videos, and YouTube’s own Audio Library is one of them.
6. After you have checked all the boxes and moved on you will see a pop up explaining how to monetize your individual videos.
Your channel is now monetized, but you will not be able to earn money until you have linked your channel to your AdSense account.
7. There will be a reminder to link your channel and your AdSense account in the next screen. Click on the Link my account button. Or, go to Google.com/adsense and click Sign Up Now. Either method will take you to the Welcome to AdSense page.
8. Click Sign In to sign in to your Google account, which is the same as your YouTube account.
9. After you have signed in it will show you your channel url next to My website and give you a chance to change your language. Click Continue.
10. The last step is to fill out all your contact information before you submit your application. Your approval should come within two days.
11. Go to your Video Manager and check the boxes next to all the videos you want to enable ads for.
12. Click on Actions and then select Monetize.
13. In the window that pops up you will be given a chance to choose what kinds of ads you want to allow in your videos. You must also specify here if you have included paid product placement in your video.
14. Wait for the review process to finish and ads to start appearing in your videos. If you are using any licensed, royalty free, content (like a music track) then YouTube may ask you to prove you have the rights to it.
How much you can get from Ads
The ad revenue generated on YouTube is split between Google and you. You’ll get 55 per cent and Google / YouTube will take the remaining 45 per cent. This means that, if an advertiser spends $200 on your channel, you could be earning $110 directly. You’ll earn both for ‘impressions’, which is the number of views the ad received, and ‘click throughs’, which is when someone clicks on the ad for more information.
Be aware that, in order to get paid, your audience will need to have viewed at least 30 seconds of the ad, or to have clicked through to the advertiser. As a rule, around 15 per cent of viewers will convert into ad revenue, so you can start to calculate just how much your video could be worth.
To give you an example, if you enjoy daily video views in the region of 3,000 views per day and achieve click through / view rates of the average 15 per cent, you’d be earning $0.85 - $1.40 per day or $25 - $43 a month for that one video. If you could increase your views to 5,000 per day, your monthly earnings would rise to $41 - $70 per month.
When working out how to make money on YouTube, keep in mind that every single video has the potential to earn you money. Although one video might only make a dollar a day, imagine when you’ve got 10 videos performing to the same standard, or 100. As you build up your library of content, you have the potential to earn exponentially more as time goes on.
Want to know how much you can get from Ads? Check this YouTube Money Calculator
How to optimize your video to attract advertisers
There is, understandably, a good deal of competition for hosting advertisements on YouTube. In order to get more and better brands advertising in your space, you’ll need to make sure you’ve done all that you can to make your channel attractive to them.
- Target a specific demographic
Your advertisers want to place their products in front of a very specific audience, so the more embedded in your niche your videos are, the more likely you are to attract investment. If you try to be all things to all people, advertisers are going to see that you’re a risky prospect and will move on to a channel that’s more targeted.
To check demographics, YouTube has everything already there for you. In the YouTube Studio, you’ll find the exact demographics of your audience profile, including age, country of origin and gender. You can see how appealing your videos are to the people you are targeting by checking the spread of representation here.
- Pay attention to your video metadata
YouTube metadata is an often-overlooked element of content that is actually incredibly important, both for advertising revenue and for views in general. What we mean when we talk about metadata is your tags, title and description of your video, all of which should make use of high traffic keywords that you’ve researched as being relevant.
YouTube’s own keyword suggestion tool can be a great place to start finding those golden keywords that will get you noticed. Advertisers often use your metadata to locate videos that their customers are watching, so SEO is crucial here. Not only that, but when viewers are looking for new videos to watch, the SEO of your metadata will define where in the search results you fall, so putting some time and energy into this can get you more views too.
- Avoid dodgy video content
There are some types of content which are just not a good idea for YouTube. In fact, the platform could exclude you from advertising altogether if your content is found to contain any of the following:
- Sexually suggestive content: This includes making jokes based around sexual topics, as well as partial nudity of anyone in the video.
- Violence: This ranges from topics of extremism to videos of people sustaining serious injuries, as well as threats and suggestions of violence.
- Inappropriate language: Even the most popular YouTubers have started bleeping out their profanities, so avoid vulgar language or anything that could be construed as being threatening.
- Drugs: Promotion of the use, sale or abuse of drugs and other controlled substances is forbidden.
- Sensitive subjects: This includes references to wars, race crimes, natural disasters, political conflicts, even if you don’t show images of the situation itself.
When you’re considering how do YouTubers make money, you should recognize that those who make the most money avoid creating content that breaches any of these rules. YouTube does notify you if it feels your video is in breach of ‘advertiser friendly’ policies, and you’ll have the chance to contest the ban, but if you steer clear of dodgy content in the first place you shouldn’t run into any issues.
Make money on YouTube without ads
Of course, life is not all about ads, and with YouTube continuing to tighten its criteria around advertising it can be a good idea not to have all your eggs in one basket. Add to this the huge viewership you’re going to need in order to make serious money, it’s worth investigating other methods of making money on YouTube. Here are some of the best ideas.
- Work with brands
Influencer marketing is big business right now, and brands all over the world are investing in individuals who have secured the loyalty and trust of their target demographic. Sponsored videos might feature product placement, promoting a product from your sponsor, or you may be asked to produce a particular piece of content to support their campaign. Check out influencer marketplaces like Famebit, Grapevine Logic and Crowdtap to see what’s available to you. If you want to make work with brands, you can check out InflueNex , a powerful influencer marketing platform, which will help you to build good relationship with brands.
- Selling products or merchandise
Selling ‘merch’ is a great way to discover how to earn money from YouTube. T-shirts, tote bags, mugs, hats…whatever fits with you and your brand can become an amazing source of revenue for your business. Not only does this increase your exposure as a brand by putting it out there into the non-YouTube world, it also gives your fans a way to literally buy into what you’re doing.
- Affiliate marketing
Affiliate marketing doesn’t have to be hard work or complicated. Registering with big sales platforms such as Amazon is often as simple as filling out a couple of forms. Once registered, you can use your own special links to hook your viewers up with a product that you would recommend, and you’ll get a proportion of the final sale value. It’s not only Amazon who offer affiliate programs; most major brands will offer some kind of sales commission, so if you’re in a niche that calls for specialist products to promote, do contact brands directly to find out what they can offer.
- Crowdfund
If you’ve got an amazingly creative idea but lack of funds is stopping you from putting it into action, crowdfunding could be the way to go. Crowdfunded projects can use the money they make to buy better production equipment, hire people to work on the project, pay for props, anything really. A good way to get started with crowdfunding a particular idea is to create a ‘trailer’ or sneak peek that gives people a better idea of what you want to do. Make sure it gets them so excited that they can’t help but donate to your cause!
- Renting out your video
You have the ability to rent out individual videos for cold, hard cash, just like a pay per view service. The options for this are in the Creator Studio, where you can set the amount you want to rent it out for as well as creating an enticing trailer to encourage people to buy. Choose to either sell your video permanently, letting the person view it whenever they like, or rent for a limited time, usually 24 to 72 hours.
- License your content to the media
If you’re lucky enough to make a video that goes viral, you can make serious bucks by licensing it to the wider media. From online news sites to TV shows, there are loads of other content creators out there willing to pay good money to use your amazing clip, and may will reach out to you directly with offers. You can also proactively offer your content for sale via sites like Juken Media, where others can find it and purchase it directly.
Now you know how to earn money from YouTube, what are you going to try? Let us know how you get on and which ways make money for you!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: Mastering the Craft of Engaging Your Viewers From The Start for 2024
- Author: Joseph
- Created at : 2024-05-31 13:44:17
- Updated at : 2024-06-01 13:44:17
- Link: https://youtube-stream.techidaily.com/mastering-the-craft-of-engaging-your-viewers-from-the-start-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.
