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"Mastering Collaborative Video Creation A Guide to YouTube Partnering for 2024"
Mastering Collaborative Video Creation: A Guide to YouTube Partnering
YouTube Collaboration Guide to Find Partners and Make Collab Videos
Richard Bennett
Oct 26, 2023• Proven solutions
If you watch YouTube then you don’t need to be told why it’s a good idea for creators to collaborate. You get the chance to grow by being introduced to your partner’s audience, you make a friend to support and be supported by as you both grow your channels, and it always looks like a ton of fun. The question isn’t why you should collab, it’s how.
Finding someone to collab with, approaching them, and figuring out how to actually make the video can be all be challenging. Here are some tips:
- 6 Tips About Finding Collab Partners
- How to Ask Someone to Collab
- How to Make a Collab video
- Launching Your Collab
Best YouTube Video Editor–Wondershare Filmora
Wondershare Filmora has all the essential features needed by a PC video editing app like creating slideshows, trimming, merging, cropping, adding background music, rotating videos as well as some special features like APP, motion elements, animated texts, overlays, and filters, etc., and finally, the users can upload their edited video to YouTube directly. Just get started and create your own YouTube video with Wondershare Filmora!
6 Tips About Finding Collab Partners
Here are 6 questions you should ask yourself when you’re looking for potential collaborators on YouTube.
1. Who Are My Friends?
The easiest way to think of a potential collab partner is just to think of who you’re already friendly with. The best place to look for collab partners is probably in your list of subscribers. Someone who already knows what you do and enjoys it will probably be receptive to the idea of doing a video with you.
You can even sort your own subscribers by their sub counts to find someone with about the same sized channel as you.
2. Who’s In The Same Boat as Me?
You don’t have to already have a friendship, or even a creator-subscriber, relationship with someone to consider them as a potential partner (although it’s not a bad idea to subscribe to them before you send your request).
Consider people who are in the same niche as you who have approximately the same sized channel as you. If you’re in different genres the collab doesn’t make sense, and if there’s a significant size difference between your channels then it’s a lot more valuable to one of you than the other.
3. What Can This Person Offer My Audience?
Part of why you collaborate is to grow your audience, but that should never be at the expense of your current subscriber base. Before you reach out to a potential collab partner, seriously consider whether you think your audience will enjoy a video that features them.
Your partner should be someone who delivers content that is relevant to your own audience (for example, it makes no sense for a tech YouTuber to collaborate with someone whose channel is about cupcakes – their techie audience doesn’t want to learn about cupcakes).
4. Do I Like Their Videos?
Before you send anyone a message, make sure you’ve watched and enjoyed a few of their videos. If you don’t find them entertaining then your audience probably won’t either. Also, if you don’t seem to have any knowledge of someone’s content then they probably won’t want to work with you.
5. What Kind of Videos Could We Make?
The time to start brainstorming is not after you’ve already sent a collab request. You should think of a few ideas before you reach out, both to show your potential partner that you’re serious and to ensure that your audience is getting well-planned content.
6. Who’s in My Area?
You can do a long-distance collab, but if it is possible to physically meet up with someone to plan and shoot the videos then that’s way better.
How to Ask Someone to Collab
Here’s an example of a collab pitch, and a template you can use to write your own! It’s from filmora.io’s free YouTube Toolkit, which you can download with the Get Subs Guide here .
Here are some more tips:
1. Use Their Name
This one probably seems basic, but it is very easy to send a message where you just say ‘hey’ and jump to your point without actually using someone’s name. That’s a mistake in this scenario. You want to let your potential partner know that you are specifically interested in working with them and aren’t just fishing for anyone who might work with you.
2. Mention Their Content
Show an interest in your future partner’s videos. You should have watched at least a couple of them as part of deciding to reach out, so mention a video of theirs that you liked and talk about why. Let the other person know that you genuinely enjoy what they do and think your audience will too.
3. Pitch Video Ideas
You should have a couple of ideas for videos you could do together ready when you contact someone. You don’t want to reach out to someone and then seem like you expect them to do all the planning. You may not end up doing one of the ideas you pitch, but you’ll still come off better if you have something in mind when you first send your message.
4. Keep Your Message Simple
You don’t want to overwhelm someone with a huge amount of text the first time you contact them. Check out the example at the beginning of this section to get an idea of the length you should go for.
5. Be an Equal
Remember that you are just as wonderful a creator as the person you are approaching. You don’t want to fawn too heavily and cast yourself more as a fan than a serious creator in your own right (not that you can’t be both).
6. Most Creators Have an Email Address on Their Channel Page
It usually isn’t difficult to find contact information for a YouTuber. If you go to someone’s channel page and click into the About tab, there will usually be a section called ‘For business inquiries’ under ‘Details’. Click ‘View Email Address’ next to that and you’ll have a means of contacting the person you want to collaborate with.
You can also reach out through DMs or other social media. If you use a platform like Twitter, however, you may want to be a bit more casual and start a conversation before building up to asking them about a collab.
How to Make a Collab Video
Here are 3 ways you can collaborate with other YouTubers.
Shout Each Other Out
This is the easiest way to collab because you don’t have to meet up or do much planning together. Essentially, you just make your own video and let everyone know how much you like your partner’s channel (combined with linking your viewers to them), and they do the same.
Make sure to agree beforehand on how long you’ll spend plugging each other in your videos, so one of you doesn’t go on way longer than the other.
This probably isn’t a hugely effective method of collaborating if your goal is to grow (I wouldn’t check out someone’s channel just because I was told to), but it certainly is easy.
Be Guests in Each Other’s Videos
This might be the most fun type of collab to watch. The person whose channel the video appears on is the ‘host’ and the video is done in something closer to their usual style (which will be more appealing to their subscribers), and their collab partner is a guest. You might want to do two of these videos so you each have one for your own channel.
Depending on your YouTube niche, you might do a fun activity together or you might interview your guest about a subject you think your subscribers are interested in.
In order to pull off a collab like this, you need to be able to meet in person.
Long Distance Collaborations
It’s harder to collab if you can’t meet up, but it isn’t impossible. You can exchange footage to use in each other’s videos, or you can record a Google Hangout or Skype chat.
Launching Your Collab
Here are some tips for making sure both you and your partner get the most out of the collab videos you’ve made.
Agree on a Launch Date/Time
If you each have a video for your own channel then you want to make sure those go up at the same time. It’ll be awkward if you post your video and shout out your partner/their collab video and when people go to check that out it isn’t up.
You may want to post your videos as unlisted initially if you’re worried about one of you taking longer to upload. Then, once your videos are both completely ready to go, you can switch their listing to ‘public’ at the exact same time.
Promote Your Collab
Before you post your collab videos, you might want to build hype by mentioning the upcoming collab video in your solo videos leading up to it. If you and your partner are active on platforms like Instagram and Snapchat, you can do things like post behind the scenes pictures of your collab videos to generate excitement.
Comment on Each Other’s Videos
After you’ve posted your collabs, make sure to leave each other comments about how much fun it was working together. You might want to interact publicly on social media too. Overall, just be friends. You want to maintain this relationship to leave the door open to future collabs, and your viewers will want to believe in your friendship too. Your partner’s subscribers are more likely to be interested in you when they feel like you’re buddies with one of their favorite creators.
Make sure to discuss how much promotion you’ll each do for the collab before and after it launches. If one of you does a ton of promotion and the other just does one tweet, it won’t make the person who’s done way more promotion feel great.
Have you ever collaborated on YouTube? If you could collaborate with anyone, who would it be and what kind of video would you make?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
If you watch YouTube then you don’t need to be told why it’s a good idea for creators to collaborate. You get the chance to grow by being introduced to your partner’s audience, you make a friend to support and be supported by as you both grow your channels, and it always looks like a ton of fun. The question isn’t why you should collab, it’s how.
Finding someone to collab with, approaching them, and figuring out how to actually make the video can be all be challenging. Here are some tips:
- 6 Tips About Finding Collab Partners
- How to Ask Someone to Collab
- How to Make a Collab video
- Launching Your Collab
Best YouTube Video Editor–Wondershare Filmora
Wondershare Filmora has all the essential features needed by a PC video editing app like creating slideshows, trimming, merging, cropping, adding background music, rotating videos as well as some special features like APP, motion elements, animated texts, overlays, and filters, etc., and finally, the users can upload their edited video to YouTube directly. Just get started and create your own YouTube video with Wondershare Filmora!
6 Tips About Finding Collab Partners
Here are 6 questions you should ask yourself when you’re looking for potential collaborators on YouTube.
1. Who Are My Friends?
The easiest way to think of a potential collab partner is just to think of who you’re already friendly with. The best place to look for collab partners is probably in your list of subscribers. Someone who already knows what you do and enjoys it will probably be receptive to the idea of doing a video with you.
You can even sort your own subscribers by their sub counts to find someone with about the same sized channel as you.
2. Who’s In The Same Boat as Me?
You don’t have to already have a friendship, or even a creator-subscriber, relationship with someone to consider them as a potential partner (although it’s not a bad idea to subscribe to them before you send your request).
Consider people who are in the same niche as you who have approximately the same sized channel as you. If you’re in different genres the collab doesn’t make sense, and if there’s a significant size difference between your channels then it’s a lot more valuable to one of you than the other.
3. What Can This Person Offer My Audience?
Part of why you collaborate is to grow your audience, but that should never be at the expense of your current subscriber base. Before you reach out to a potential collab partner, seriously consider whether you think your audience will enjoy a video that features them.
Your partner should be someone who delivers content that is relevant to your own audience (for example, it makes no sense for a tech YouTuber to collaborate with someone whose channel is about cupcakes – their techie audience doesn’t want to learn about cupcakes).
4. Do I Like Their Videos?
Before you send anyone a message, make sure you’ve watched and enjoyed a few of their videos. If you don’t find them entertaining then your audience probably won’t either. Also, if you don’t seem to have any knowledge of someone’s content then they probably won’t want to work with you.
5. What Kind of Videos Could We Make?
The time to start brainstorming is not after you’ve already sent a collab request. You should think of a few ideas before you reach out, both to show your potential partner that you’re serious and to ensure that your audience is getting well-planned content.
6. Who’s in My Area?
You can do a long-distance collab, but if it is possible to physically meet up with someone to plan and shoot the videos then that’s way better.
How to Ask Someone to Collab
Here’s an example of a collab pitch, and a template you can use to write your own! It’s from filmora.io’s free YouTube Toolkit, which you can download with the Get Subs Guide here .
Here are some more tips:
1. Use Their Name
This one probably seems basic, but it is very easy to send a message where you just say ‘hey’ and jump to your point without actually using someone’s name. That’s a mistake in this scenario. You want to let your potential partner know that you are specifically interested in working with them and aren’t just fishing for anyone who might work with you.
2. Mention Their Content
Show an interest in your future partner’s videos. You should have watched at least a couple of them as part of deciding to reach out, so mention a video of theirs that you liked and talk about why. Let the other person know that you genuinely enjoy what they do and think your audience will too.
3. Pitch Video Ideas
You should have a couple of ideas for videos you could do together ready when you contact someone. You don’t want to reach out to someone and then seem like you expect them to do all the planning. You may not end up doing one of the ideas you pitch, but you’ll still come off better if you have something in mind when you first send your message.
4. Keep Your Message Simple
You don’t want to overwhelm someone with a huge amount of text the first time you contact them. Check out the example at the beginning of this section to get an idea of the length you should go for.
5. Be an Equal
Remember that you are just as wonderful a creator as the person you are approaching. You don’t want to fawn too heavily and cast yourself more as a fan than a serious creator in your own right (not that you can’t be both).
6. Most Creators Have an Email Address on Their Channel Page
It usually isn’t difficult to find contact information for a YouTuber. If you go to someone’s channel page and click into the About tab, there will usually be a section called ‘For business inquiries’ under ‘Details’. Click ‘View Email Address’ next to that and you’ll have a means of contacting the person you want to collaborate with.
You can also reach out through DMs or other social media. If you use a platform like Twitter, however, you may want to be a bit more casual and start a conversation before building up to asking them about a collab.
How to Make a Collab Video
Here are 3 ways you can collaborate with other YouTubers.
Shout Each Other Out
This is the easiest way to collab because you don’t have to meet up or do much planning together. Essentially, you just make your own video and let everyone know how much you like your partner’s channel (combined with linking your viewers to them), and they do the same.
Make sure to agree beforehand on how long you’ll spend plugging each other in your videos, so one of you doesn’t go on way longer than the other.
This probably isn’t a hugely effective method of collaborating if your goal is to grow (I wouldn’t check out someone’s channel just because I was told to), but it certainly is easy.
Be Guests in Each Other’s Videos
This might be the most fun type of collab to watch. The person whose channel the video appears on is the ‘host’ and the video is done in something closer to their usual style (which will be more appealing to their subscribers), and their collab partner is a guest. You might want to do two of these videos so you each have one for your own channel.
Depending on your YouTube niche, you might do a fun activity together or you might interview your guest about a subject you think your subscribers are interested in.
In order to pull off a collab like this, you need to be able to meet in person.
Long Distance Collaborations
It’s harder to collab if you can’t meet up, but it isn’t impossible. You can exchange footage to use in each other’s videos, or you can record a Google Hangout or Skype chat.
Launching Your Collab
Here are some tips for making sure both you and your partner get the most out of the collab videos you’ve made.
Agree on a Launch Date/Time
If you each have a video for your own channel then you want to make sure those go up at the same time. It’ll be awkward if you post your video and shout out your partner/their collab video and when people go to check that out it isn’t up.
You may want to post your videos as unlisted initially if you’re worried about one of you taking longer to upload. Then, once your videos are both completely ready to go, you can switch their listing to ‘public’ at the exact same time.
Promote Your Collab
Before you post your collab videos, you might want to build hype by mentioning the upcoming collab video in your solo videos leading up to it. If you and your partner are active on platforms like Instagram and Snapchat, you can do things like post behind the scenes pictures of your collab videos to generate excitement.
Comment on Each Other’s Videos
After you’ve posted your collabs, make sure to leave each other comments about how much fun it was working together. You might want to interact publicly on social media too. Overall, just be friends. You want to maintain this relationship to leave the door open to future collabs, and your viewers will want to believe in your friendship too. Your partner’s subscribers are more likely to be interested in you when they feel like you’re buddies with one of their favorite creators.
Make sure to discuss how much promotion you’ll each do for the collab before and after it launches. If one of you does a ton of promotion and the other just does one tweet, it won’t make the person who’s done way more promotion feel great.
Have you ever collaborated on YouTube? If you could collaborate with anyone, who would it be and what kind of video would you make?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
If you watch YouTube then you don’t need to be told why it’s a good idea for creators to collaborate. You get the chance to grow by being introduced to your partner’s audience, you make a friend to support and be supported by as you both grow your channels, and it always looks like a ton of fun. The question isn’t why you should collab, it’s how.
Finding someone to collab with, approaching them, and figuring out how to actually make the video can be all be challenging. Here are some tips:
- 6 Tips About Finding Collab Partners
- How to Ask Someone to Collab
- How to Make a Collab video
- Launching Your Collab
Best YouTube Video Editor–Wondershare Filmora
Wondershare Filmora has all the essential features needed by a PC video editing app like creating slideshows, trimming, merging, cropping, adding background music, rotating videos as well as some special features like APP, motion elements, animated texts, overlays, and filters, etc., and finally, the users can upload their edited video to YouTube directly. Just get started and create your own YouTube video with Wondershare Filmora!
6 Tips About Finding Collab Partners
Here are 6 questions you should ask yourself when you’re looking for potential collaborators on YouTube.
1. Who Are My Friends?
The easiest way to think of a potential collab partner is just to think of who you’re already friendly with. The best place to look for collab partners is probably in your list of subscribers. Someone who already knows what you do and enjoys it will probably be receptive to the idea of doing a video with you.
You can even sort your own subscribers by their sub counts to find someone with about the same sized channel as you.
2. Who’s In The Same Boat as Me?
You don’t have to already have a friendship, or even a creator-subscriber, relationship with someone to consider them as a potential partner (although it’s not a bad idea to subscribe to them before you send your request).
Consider people who are in the same niche as you who have approximately the same sized channel as you. If you’re in different genres the collab doesn’t make sense, and if there’s a significant size difference between your channels then it’s a lot more valuable to one of you than the other.
3. What Can This Person Offer My Audience?
Part of why you collaborate is to grow your audience, but that should never be at the expense of your current subscriber base. Before you reach out to a potential collab partner, seriously consider whether you think your audience will enjoy a video that features them.
Your partner should be someone who delivers content that is relevant to your own audience (for example, it makes no sense for a tech YouTuber to collaborate with someone whose channel is about cupcakes – their techie audience doesn’t want to learn about cupcakes).
4. Do I Like Their Videos?
Before you send anyone a message, make sure you’ve watched and enjoyed a few of their videos. If you don’t find them entertaining then your audience probably won’t either. Also, if you don’t seem to have any knowledge of someone’s content then they probably won’t want to work with you.
5. What Kind of Videos Could We Make?
The time to start brainstorming is not after you’ve already sent a collab request. You should think of a few ideas before you reach out, both to show your potential partner that you’re serious and to ensure that your audience is getting well-planned content.
6. Who’s in My Area?
You can do a long-distance collab, but if it is possible to physically meet up with someone to plan and shoot the videos then that’s way better.
How to Ask Someone to Collab
Here’s an example of a collab pitch, and a template you can use to write your own! It’s from filmora.io’s free YouTube Toolkit, which you can download with the Get Subs Guide here .
Here are some more tips:
1. Use Their Name
This one probably seems basic, but it is very easy to send a message where you just say ‘hey’ and jump to your point without actually using someone’s name. That’s a mistake in this scenario. You want to let your potential partner know that you are specifically interested in working with them and aren’t just fishing for anyone who might work with you.
2. Mention Their Content
Show an interest in your future partner’s videos. You should have watched at least a couple of them as part of deciding to reach out, so mention a video of theirs that you liked and talk about why. Let the other person know that you genuinely enjoy what they do and think your audience will too.
3. Pitch Video Ideas
You should have a couple of ideas for videos you could do together ready when you contact someone. You don’t want to reach out to someone and then seem like you expect them to do all the planning. You may not end up doing one of the ideas you pitch, but you’ll still come off better if you have something in mind when you first send your message.
4. Keep Your Message Simple
You don’t want to overwhelm someone with a huge amount of text the first time you contact them. Check out the example at the beginning of this section to get an idea of the length you should go for.
5. Be an Equal
Remember that you are just as wonderful a creator as the person you are approaching. You don’t want to fawn too heavily and cast yourself more as a fan than a serious creator in your own right (not that you can’t be both).
6. Most Creators Have an Email Address on Their Channel Page
It usually isn’t difficult to find contact information for a YouTuber. If you go to someone’s channel page and click into the About tab, there will usually be a section called ‘For business inquiries’ under ‘Details’. Click ‘View Email Address’ next to that and you’ll have a means of contacting the person you want to collaborate with.
You can also reach out through DMs or other social media. If you use a platform like Twitter, however, you may want to be a bit more casual and start a conversation before building up to asking them about a collab.
How to Make a Collab Video
Here are 3 ways you can collaborate with other YouTubers.
Shout Each Other Out
This is the easiest way to collab because you don’t have to meet up or do much planning together. Essentially, you just make your own video and let everyone know how much you like your partner’s channel (combined with linking your viewers to them), and they do the same.
Make sure to agree beforehand on how long you’ll spend plugging each other in your videos, so one of you doesn’t go on way longer than the other.
This probably isn’t a hugely effective method of collaborating if your goal is to grow (I wouldn’t check out someone’s channel just because I was told to), but it certainly is easy.
Be Guests in Each Other’s Videos
This might be the most fun type of collab to watch. The person whose channel the video appears on is the ‘host’ and the video is done in something closer to their usual style (which will be more appealing to their subscribers), and their collab partner is a guest. You might want to do two of these videos so you each have one for your own channel.
Depending on your YouTube niche, you might do a fun activity together or you might interview your guest about a subject you think your subscribers are interested in.
In order to pull off a collab like this, you need to be able to meet in person.
Long Distance Collaborations
It’s harder to collab if you can’t meet up, but it isn’t impossible. You can exchange footage to use in each other’s videos, or you can record a Google Hangout or Skype chat.
Launching Your Collab
Here are some tips for making sure both you and your partner get the most out of the collab videos you’ve made.
Agree on a Launch Date/Time
If you each have a video for your own channel then you want to make sure those go up at the same time. It’ll be awkward if you post your video and shout out your partner/their collab video and when people go to check that out it isn’t up.
You may want to post your videos as unlisted initially if you’re worried about one of you taking longer to upload. Then, once your videos are both completely ready to go, you can switch their listing to ‘public’ at the exact same time.
Promote Your Collab
Before you post your collab videos, you might want to build hype by mentioning the upcoming collab video in your solo videos leading up to it. If you and your partner are active on platforms like Instagram and Snapchat, you can do things like post behind the scenes pictures of your collab videos to generate excitement.
Comment on Each Other’s Videos
After you’ve posted your collabs, make sure to leave each other comments about how much fun it was working together. You might want to interact publicly on social media too. Overall, just be friends. You want to maintain this relationship to leave the door open to future collabs, and your viewers will want to believe in your friendship too. Your partner’s subscribers are more likely to be interested in you when they feel like you’re buddies with one of their favorite creators.
Make sure to discuss how much promotion you’ll each do for the collab before and after it launches. If one of you does a ton of promotion and the other just does one tweet, it won’t make the person who’s done way more promotion feel great.
Have you ever collaborated on YouTube? If you could collaborate with anyone, who would it be and what kind of video would you make?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
If you watch YouTube then you don’t need to be told why it’s a good idea for creators to collaborate. You get the chance to grow by being introduced to your partner’s audience, you make a friend to support and be supported by as you both grow your channels, and it always looks like a ton of fun. The question isn’t why you should collab, it’s how.
Finding someone to collab with, approaching them, and figuring out how to actually make the video can be all be challenging. Here are some tips:
- 6 Tips About Finding Collab Partners
- How to Ask Someone to Collab
- How to Make a Collab video
- Launching Your Collab
Best YouTube Video Editor–Wondershare Filmora
Wondershare Filmora has all the essential features needed by a PC video editing app like creating slideshows, trimming, merging, cropping, adding background music, rotating videos as well as some special features like APP, motion elements, animated texts, overlays, and filters, etc., and finally, the users can upload their edited video to YouTube directly. Just get started and create your own YouTube video with Wondershare Filmora!
6 Tips About Finding Collab Partners
Here are 6 questions you should ask yourself when you’re looking for potential collaborators on YouTube.
1. Who Are My Friends?
The easiest way to think of a potential collab partner is just to think of who you’re already friendly with. The best place to look for collab partners is probably in your list of subscribers. Someone who already knows what you do and enjoys it will probably be receptive to the idea of doing a video with you.
You can even sort your own subscribers by their sub counts to find someone with about the same sized channel as you.
2. Who’s In The Same Boat as Me?
You don’t have to already have a friendship, or even a creator-subscriber, relationship with someone to consider them as a potential partner (although it’s not a bad idea to subscribe to them before you send your request).
Consider people who are in the same niche as you who have approximately the same sized channel as you. If you’re in different genres the collab doesn’t make sense, and if there’s a significant size difference between your channels then it’s a lot more valuable to one of you than the other.
3. What Can This Person Offer My Audience?
Part of why you collaborate is to grow your audience, but that should never be at the expense of your current subscriber base. Before you reach out to a potential collab partner, seriously consider whether you think your audience will enjoy a video that features them.
Your partner should be someone who delivers content that is relevant to your own audience (for example, it makes no sense for a tech YouTuber to collaborate with someone whose channel is about cupcakes – their techie audience doesn’t want to learn about cupcakes).
4. Do I Like Their Videos?
Before you send anyone a message, make sure you’ve watched and enjoyed a few of their videos. If you don’t find them entertaining then your audience probably won’t either. Also, if you don’t seem to have any knowledge of someone’s content then they probably won’t want to work with you.
5. What Kind of Videos Could We Make?
The time to start brainstorming is not after you’ve already sent a collab request. You should think of a few ideas before you reach out, both to show your potential partner that you’re serious and to ensure that your audience is getting well-planned content.
6. Who’s in My Area?
You can do a long-distance collab, but if it is possible to physically meet up with someone to plan and shoot the videos then that’s way better.
How to Ask Someone to Collab
Here’s an example of a collab pitch, and a template you can use to write your own! It’s from filmora.io’s free YouTube Toolkit, which you can download with the Get Subs Guide here .
Here are some more tips:
1. Use Their Name
This one probably seems basic, but it is very easy to send a message where you just say ‘hey’ and jump to your point without actually using someone’s name. That’s a mistake in this scenario. You want to let your potential partner know that you are specifically interested in working with them and aren’t just fishing for anyone who might work with you.
2. Mention Their Content
Show an interest in your future partner’s videos. You should have watched at least a couple of them as part of deciding to reach out, so mention a video of theirs that you liked and talk about why. Let the other person know that you genuinely enjoy what they do and think your audience will too.
3. Pitch Video Ideas
You should have a couple of ideas for videos you could do together ready when you contact someone. You don’t want to reach out to someone and then seem like you expect them to do all the planning. You may not end up doing one of the ideas you pitch, but you’ll still come off better if you have something in mind when you first send your message.
4. Keep Your Message Simple
You don’t want to overwhelm someone with a huge amount of text the first time you contact them. Check out the example at the beginning of this section to get an idea of the length you should go for.
5. Be an Equal
Remember that you are just as wonderful a creator as the person you are approaching. You don’t want to fawn too heavily and cast yourself more as a fan than a serious creator in your own right (not that you can’t be both).
6. Most Creators Have an Email Address on Their Channel Page
It usually isn’t difficult to find contact information for a YouTuber. If you go to someone’s channel page and click into the About tab, there will usually be a section called ‘For business inquiries’ under ‘Details’. Click ‘View Email Address’ next to that and you’ll have a means of contacting the person you want to collaborate with.
You can also reach out through DMs or other social media. If you use a platform like Twitter, however, you may want to be a bit more casual and start a conversation before building up to asking them about a collab.
How to Make a Collab Video
Here are 3 ways you can collaborate with other YouTubers.
Shout Each Other Out
This is the easiest way to collab because you don’t have to meet up or do much planning together. Essentially, you just make your own video and let everyone know how much you like your partner’s channel (combined with linking your viewers to them), and they do the same.
Make sure to agree beforehand on how long you’ll spend plugging each other in your videos, so one of you doesn’t go on way longer than the other.
This probably isn’t a hugely effective method of collaborating if your goal is to grow (I wouldn’t check out someone’s channel just because I was told to), but it certainly is easy.
Be Guests in Each Other’s Videos
This might be the most fun type of collab to watch. The person whose channel the video appears on is the ‘host’ and the video is done in something closer to their usual style (which will be more appealing to their subscribers), and their collab partner is a guest. You might want to do two of these videos so you each have one for your own channel.
Depending on your YouTube niche, you might do a fun activity together or you might interview your guest about a subject you think your subscribers are interested in.
In order to pull off a collab like this, you need to be able to meet in person.
Long Distance Collaborations
It’s harder to collab if you can’t meet up, but it isn’t impossible. You can exchange footage to use in each other’s videos, or you can record a Google Hangout or Skype chat.
Launching Your Collab
Here are some tips for making sure both you and your partner get the most out of the collab videos you’ve made.
Agree on a Launch Date/Time
If you each have a video for your own channel then you want to make sure those go up at the same time. It’ll be awkward if you post your video and shout out your partner/their collab video and when people go to check that out it isn’t up.
You may want to post your videos as unlisted initially if you’re worried about one of you taking longer to upload. Then, once your videos are both completely ready to go, you can switch their listing to ‘public’ at the exact same time.
Promote Your Collab
Before you post your collab videos, you might want to build hype by mentioning the upcoming collab video in your solo videos leading up to it. If you and your partner are active on platforms like Instagram and Snapchat, you can do things like post behind the scenes pictures of your collab videos to generate excitement.
Comment on Each Other’s Videos
After you’ve posted your collabs, make sure to leave each other comments about how much fun it was working together. You might want to interact publicly on social media too. Overall, just be friends. You want to maintain this relationship to leave the door open to future collabs, and your viewers will want to believe in your friendship too. Your partner’s subscribers are more likely to be interested in you when they feel like you’re buddies with one of their favorite creators.
Make sure to discuss how much promotion you’ll each do for the collab before and after it launches. If one of you does a ton of promotion and the other just does one tweet, it won’t make the person who’s done way more promotion feel great.
Have you ever collaborated on YouTube? If you could collaborate with anyone, who would it be and what kind of video would you make?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Jumpstart Your Career with a Killer YouTube Gaming Channel
The Guide to Starting a Successful YouTube Gaming Channel
Richard Bennett
Oct 26, 2023• Proven solutions
Now is the best and easiest time in history for you to start a YouTube gaming channel. Yet a profitable channel? That’s another story. In this article, I am going to highlight the key elements you need to become the best YouTube gamer you can be.
Table of Content:
- Have a Greater Purpose
- Create an Identity
- Type of Gaming Videos
- Have a Budget
- Optimization Matter
- Be Cautious of Content Strike and Demonetization
Starting a gaming channel today will mean that you will be a small fish in a big ocean. The amount of content on YouTube is massive, and in order to stand out, you will need three intangibles:
- Patience
- Consistency
- Creativity
If you are willing to commit to this long term, then it’s the best time in history for you to start a YouTube gaming channel.
The All-in-One Screen Recorder & Video Editor
- Record desktop screen, voiceover, and webcam simultaneously
- Edit recorded clips quickly with a wide range of professional tools
- Built-in plentiful templates and effects
- Export to MP4, MOV, MKV, GIF and multiple formats
For Win 7 or later (64-bit)
For macOS 10.12 or later
Secure Download
It’s the best time because you will have so many pioneers and successful creators to draw inspiration and knowledge from. You’ll be standing on the shoulders of giants like PewDiePie, Markiplier, Jacksepticeye, and CinnamonToastKen.
The trail has been blazed and you’re in the new frontier. Now, here’s what you need to know about starting a YouTube gaming channel.
1. Have a Greater Purpose
According to Tubular Insights , 15% of all content on YouTube is related to video games. That’s a lot.
Additionally, as of 2018, YouTube has a new monetization requirement. To enable monetization, you will need 1,000 subscribers and 4,000 hours of watch time in the last 12 months.
If you think you can make a few videos and start making money, I’m sorry, but I’ll have to disappoint you. YouTube is fun and a wonderful way to increase the social aspect of gaming and enhance your enjoyment. Approach it the same way you’ve approached gaming all along, as a fun way to spend your time.
Enjoy the journey… and what a journey it can be. Do it for the love of playing games and making videos, and not about getting subscribers or views. If you don’t change your attitude, it’s a grueling climb if all you want is to reach the finish line (which is nowhere in sight).
Why am I telling you this? Well, if you don’t have a greater purpose than simply growing subscribers and making money off YouTube, then you are going to get discouraged and give up. It’s not a get-rich-fast plan.
Here is how you find your greater purpose:
1. Give Value
You want to make good YouTube gaming content like those popular YouTubers that came before you.
But… what makes good YouTube content?
Simply put, good content should exhibit these factors:
Entertaining: Tell a story and sensationalize the emotions that come out of you when you play games.
Educational: Find hidden stages, new tricks, and talk about the lore and history that brought this game to life.
Inspiring: Encourage viewers to try new games and play along. Help people discover their next pastime and thank viewers for spending their time with you.
This is what gives your content value, and creating content with value should be your ultimate purpose. Making your viewers feel good is, in a way, better than money, no?
2. Make YouTube a Part of Your Daily/Weekly Ritual
YouTube should be a part of your regular schedule.
At first, it’ll be easy. Like anything new, your YouTube channel will have a novelty to it. It’s this exciting new project that you have.
But after the first month, that excitement will dampen. By the third month, it’ll become familiar. Here’s where you have to fight the urge to stop. This is where author, Seth Godin calls The Dip .
It’s now working. And like all work, you’ll have to schedule it into your daily life. You’ll have to prioritize YouTube above hanging out with friends, watching another movie, or playing video games without the strain of recording it and being entertaining/educating/inspiring.
However, if you are getting fulfillment from YouTube, you won’t stop even when the going gets hard. Like being a parent, it’s not always fun, but it should always be fulfilling.
Pro Tip: Mark when you are going to be working on YouTube in a calendar, so when someone asks you to hang out or go for dinner, you can check it and let them know you already have plans.
3. Have a Passion to Get Better At Every Step
There are many stages to producing a YouTube video, from pre-production to production to post-production. And within those stages are countless steps.
If YouTube is what you want to do, perhaps the greatest purpose you can have is improving on each of those skill sets along the way.
In the beginning, you will have a surplus of ideas, but once your initial stock of video ideas run dry, you will need to practice coming up with more ideas .
You’ll get better at recording your gameplay, at speaking on camera, at editing your footage, at optimizing your content, and at sharing your videos.
You will enjoy certain steps more than others, but if you are passionate, you will find comfort in striving to improve in each one, little by little.
Pro Tip:Focus on telling a great story . In every video, you should have an objective you want to accomplish. You want to beat a stage, you want to learn a new skill, etc. Once you nail that, all the other elements (screen recording, editing, and your commentary) will fall into place to guide your story from beginning to end.
2. Create an Identity
Your personality and your channel will need to go through a littlebranding exercise . You need to find what sets yourself apart from all the other gaming channels on the Internet. Ask yourself, and be honest with the answer: Why should anyone care about my channel?
1. Be Original
Take inspiration from other YouTubers and adjust it so that it’s unique. You cannot copy the ideas of popular YouTubers, because the public can see that. They can tell the difference between originality and imitation.
Being original doesn’t mean doing something that has never been done before.
Take a look at Jacksepticeye and Markiplier, both are popular YouTubers recognized for their colorful hair, mass use of profanity, and their Let’s Play style of gaming videos. But if you watch their videos, you can see that they are not copying each other but rather adjusting what has proven to be effective to suit their personality.
If something inspires you and you want to make an original version yourself, don’t think that you need to do something completely different, rather ask, how can I make that awesome thing better?
2. Focus on a Specific Aspect of Game
Odds are, you’ll end up playing the same game as other YouTubers. If you’re playing a popular game, then it’s going to be hard for you to establish an audience if your videos are broad.
Consider how your viewers will discover your videos. Are they going to find you through search? If so, what are they searching? There are many aspects to a video game: characters, glitches, stages, etc.
Find a specific aspect of the game to focus on.
Take YouTuber, NoughtPointFourLive, who instead of playing the game via a linear campaign, finds ridiculous situations, odd tricks, and easter eggs in Grand Theft Auto:
3. Hook Audience With Something Funny Or Interesting — And Lead Up To It
Every video you make should tell a story. It doesn’t matter if the storyline is the one in the video game or if it’s happening to you in real life. What matters is that you are aware of where the climax is.
The climax is what your story hinges on: it’s when Mario confronts Bowser.
This is what your audience is watching for. They want to know who wins.
To hook your audience right away, open with the most exciting part. The bit leading up to the climax. But don’t give away the ending. You want to hook them. Give a promise that this video is worth watching and that eventually, it will deliver.
Check out this example from YouTuber, Lachlan playing Fortnite and landing back at Spawn Island, an artillery-filled waiting area for players before the game starts.
This structure can be applied with humor as well as climatic events. If you open with something funny, it gets the viewer engaged immediately. They want to know what led up to that humorous moment.
Take a look at this example from YouTuber, Jelly. He does a great job at injecting humor into his first few seconds of video.
3. Type of Gaming Videos
There are no rules to making gaming videos. As long as it’s worth watching and you aren’t stealing content, that is all that matters. Nevertheless, there are a few standard types of gaming videos that have been established over the years.
1. Let’s Plays
Turn the game on and start playing. Let’s Plays give you a lot of freedom to explore the game and let your personality show in the commentary. You don’t need to play with a strategy, but do have a particular goal in mind (Finishing a level, for example).
Let’s Plays are more about watching you experience the game. A demographic of people watching Let’s Plays are those that don’t have the game themselves, but still want to experience it. Let them live vicariously through you.
2. Reviews
When you’re deciding whether or not to buy a new product where do you go to research? Google and YouTube. If you have a lot of interesting insights after playing a game, making reviews videos might just be your calling. There are many games on the market, and for consumers, it can get overwhelming. Reviews help others decide whether they should invest their money and their time into that specific game or continue searching.
3. Walkthrough
Unlike Let’s Plays and reviews, walkthrough videos are mapped out and structured to help the viewers pass the game while experiencing events, side quests, and characters they would otherwise have missed.
4. Reactions
Misery or excitement, when you genuinely react to an event in a game, the audience gets to experience it along your side. Give the moment a bit of lead up, let people know what you are expecting, and then surprise yourself. Reaction videos are great because they are spontaneous and a wonderful form of presenting your personality.
5. Skills
Video games are hard to master. But if you think you are proficient in an aspect of the game, show off your moves. Is there a particular trick that you can do? Is there a stage you can beat quickly? Are you able to take down your enemy with ease? Prove it.
4. Have a Budget
When you begin your YouTube gaming journey, you are going to see a lot of established YouTubers showing off their gear. It’s easy to get carried away with equipment, but we recommend setting a budget and staying within it to start.
What’s a good budget for YouTubers? Some might say you can do it for $600 and others say $3000. That’s a big range.
What you need to ask yourself is what do you currently have.
Are you starting with nothing? Or do you have some essentials? If you have a computer, which can play the game of your choice, you don’t need to spend $2000 on a new one. Look at what you currently have before buying new stuff.
Here is what you will need to get the best results:
- Microphone (Average cost: $100)
- Webcam (Average cost: $100)
- Editing Software (Average cost: $300)
- PC that can handle recording, editing, rendering, uploading, etc. (Average cost: $2,000)
If you are starting out, all you need is a computer with a capable CPU and GPU, a webcam, a microphone, and a free encoding software, such as OBS , and you will be able to stream.
Even PewDiePie started with a basic gaming setup.
I don’t recommend blowing your life savings on all the equipment you want. Don’t have a powerful computer? There are games such as Minecraft and Roblox that are less taxing to your computer, if you don’t have a powerful one.
There are ways to work around it, if you don’t currently have the funds. Being a YouTuber is all about being resourceful and creative.
You don’t need professional editing software, there are affordable ones such as Wondershare Filmora that have all the capabilities.
1. Many Games Are Free
Here’s the great thing about starting as a video game YouTuber, you don’t need to pay for any games. I’m not only talking about the crappy Flash games on the Internet, but massively popular games such as Fortnite and DOTA are also free to start playing as well.
If you’re strapped for cash. Start your channel playing free games and work your way towards more expensive games.
2. Some Software Are Free As Well
OBS: This streaming software allows you to capture your game in top quality and broadcast it directly to YouTube. It’s a simple setup , and it’s completely free.
Audacity: This audio recording and editing software is great if you want to improve the quality of your audio by removing background noise or combining clips.
GIMP: Probably the closest free product to Photoshop you can find. GIMP will help you perform basic image manipulation. It’s not as user friendly as Photoshop, but you can learn the fundamentals here as you save up for the Creative Cloud subscription plan.
5. Optimization Matters
Gaming is arguably the most popular genre on YouTube. So, how is your little video going to be discovered in this vast sea of gaming content?
The answer: with a good optimization strategy.
1. Tags and Title
When conceptualizing your next video, consider what your viewers are going to search to find it. This will help you focus your gameplay to meet the demand of this untapped (or more specific) audience.
You can use a plugin called VidIQ to see the keyword score by simply searching for the content you think your viewers are interested in watching.
If you’re playing Fortnite, and your keyword is simply “Fortnite” you’re using a highly searched term, but the competition is very high as well. The odds of your ranking is incredibly tough as the overall keyword score is 61/100.
However, if you focus on a more specific aspect of the game to make a video around, such as a character, you can heighten your chance at being discovered.
Take the example below, where I added the keyword “Striker” to the search. Its overall keyword score is 87/100, that’s 26 points better in the keyword score, compared to just “Fortnite.”
This will help you identify the content you should be making and then use that keyword knowledge to write a good title and a list of 5-15 tags.
Few more tips to improving your titles include:
- Avoid uninspiring words like “Fun,” “Exciting,” or “Great.”
- Once you have a title do a quick search to see if it already exists. Common titles make it harder for yours to rank.
- Have the title relate to the game. If there are certain words or phrases that players are familiar with, go ahead and use it.
- Make it click-worthy by promising something unique, but don’t mislead viewers.
2. Create Awesome Thumbnails
It doesn’t matter how awesome your video is, if the thumbnail image is boring, nobody will want to click into it. And if nobody clicks into it, you won’t get any views. Simple.
What makes a good thumbnail image?
- Don’t use the random images YouTube picks for you
- Have an expressive picture of a human face (preferably of yours, because it’s your gaming channel and you’re the star)
Take a look at The Syndicate Project’s thumbnails and how it evokes an intensity that makes you want to click — or scream with excitement. Both good things.
- Don’t want to use your face? Create a character for yourself or to represent your channel. Or used the characters from the actual game.
Check out the colorful thumbnails from VanossGaming, where the owl is the mascot of their channel.
- Use readable text or emojis
If you don’t have Photoshop or don’t have strong design skills, check out Wondershare Pixstudio , a drag-and-drop design tool that makes creating thumbnails easy.
3. Engage with Other Gamers
Don’t forget that YouTube is a social media platform.
It’s all about being a part of a YouTube community, and while you can’t interact with every creator on the platform, you can find those within your niche or specific game and chat with them. Leave a comment if you like their video or have constructive feedback.
Additionally, viewer engagements such as likes and comments have shown to have an indirect effect on your video ranking. That is why you should encourage your viewers to “smash” the like button or join in a conversation by asking them a question in your video.
6. Be Cautious of Content Strike and Demonetization
1. Cause for Demonetization
The YouTube monetization landscape has changed a lot for creators in the past few years. The guidelines are always being adjusted to serve both creators and advertisers. If you’re thinking of making money from YouTube ads, you have to be aware that there are types of content that turn advertisers off, and YouTube knows it. Here are some reasons that YouTube will choose to demonetize your videos:
- Excessive or gratuitous violence
- Hateful content: promotes discrimination or disparages or humiliates and individual or group of people (race, ethnicity, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, etc.)
- Inappropriate use of family entertainment characters
- Incendiary and demeaning content: disrespectful languages that shame or insult an individual or group
2. Avoiding Copyright Strike
Thanks to the fair use doctrine, you’re allowed to take video game content and make videos from it without acquiring permission from the people who made the game.
However, if you step across the fair use line, you can be penalized for violating copyright infringement.
If you get three strikes from YouTube in 90 days, your account and videos will be removed and you won’t be allowed to create a new channel.
Before you publish your video ask yourself these questions, if you answer yes to any of them then you have met fair use standards:
- Is your content creative or educational?
- Is there more original content than copyrighted content?
- Is your video benefiting the original content?
I recommend that you learn more about YouTube copyright , and how to build your content so that it doesn’t get flagged.
Beyond all that, it’s about playing games, having a good time, and meeting awesome people like yourself. Enjoy the journey and take pleasure in every little achievement, be it in the game or on YouTube.
Key Takeaways
- Don’t go into YouTube gaming for the money, but rather to improve your skills and other people’s lives.
- Find something special about your channel that people can’t find anywhere else.
- YouTube gaming can be as cheap and as expensive as you want, create a budget to stay within your limits.
- Understand optimization to improve your chances of viewers finding your content.
- Don’t be hateful or advertisers will avoid you, and don’t steal other people’s content without crediting the original creator.
- Give yourself a unique YouTube gaming channel name .
What’s stopping you from starting your YouTube gaming channel? Let us know in the comment box below!
Best Screen Recorder & Video Editor for Gamers
If you want to record the gameplay and edit it with some text and titles, or creative transitions and effects, I highly recommend you try Wondershare Filmora , which is easy to use yet powerful enough with its editing tools and effects templates. Download the free trial version and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Now is the best and easiest time in history for you to start a YouTube gaming channel. Yet a profitable channel? That’s another story. In this article, I am going to highlight the key elements you need to become the best YouTube gamer you can be.
Table of Content:
- Have a Greater Purpose
- Create an Identity
- Type of Gaming Videos
- Have a Budget
- Optimization Matter
- Be Cautious of Content Strike and Demonetization
Starting a gaming channel today will mean that you will be a small fish in a big ocean. The amount of content on YouTube is massive, and in order to stand out, you will need three intangibles:
- Patience
- Consistency
- Creativity
If you are willing to commit to this long term, then it’s the best time in history for you to start a YouTube gaming channel.
The All-in-One Screen Recorder & Video Editor
- Record desktop screen, voiceover, and webcam simultaneously
- Edit recorded clips quickly with a wide range of professional tools
- Built-in plentiful templates and effects
- Export to MP4, MOV, MKV, GIF and multiple formats
For Win 7 or later (64-bit)
For macOS 10.12 or later
Secure Download
It’s the best time because you will have so many pioneers and successful creators to draw inspiration and knowledge from. You’ll be standing on the shoulders of giants like PewDiePie, Markiplier, Jacksepticeye, and CinnamonToastKen.
The trail has been blazed and you’re in the new frontier. Now, here’s what you need to know about starting a YouTube gaming channel.
1. Have a Greater Purpose
According to Tubular Insights , 15% of all content on YouTube is related to video games. That’s a lot.
Additionally, as of 2018, YouTube has a new monetization requirement. To enable monetization, you will need 1,000 subscribers and 4,000 hours of watch time in the last 12 months.
If you think you can make a few videos and start making money, I’m sorry, but I’ll have to disappoint you. YouTube is fun and a wonderful way to increase the social aspect of gaming and enhance your enjoyment. Approach it the same way you’ve approached gaming all along, as a fun way to spend your time.
Enjoy the journey… and what a journey it can be. Do it for the love of playing games and making videos, and not about getting subscribers or views. If you don’t change your attitude, it’s a grueling climb if all you want is to reach the finish line (which is nowhere in sight).
Why am I telling you this? Well, if you don’t have a greater purpose than simply growing subscribers and making money off YouTube, then you are going to get discouraged and give up. It’s not a get-rich-fast plan.
Here is how you find your greater purpose:
1. Give Value
You want to make good YouTube gaming content like those popular YouTubers that came before you.
But… what makes good YouTube content?
Simply put, good content should exhibit these factors:
Entertaining: Tell a story and sensationalize the emotions that come out of you when you play games.
Educational: Find hidden stages, new tricks, and talk about the lore and history that brought this game to life.
Inspiring: Encourage viewers to try new games and play along. Help people discover their next pastime and thank viewers for spending their time with you.
This is what gives your content value, and creating content with value should be your ultimate purpose. Making your viewers feel good is, in a way, better than money, no?
2. Make YouTube a Part of Your Daily/Weekly Ritual
YouTube should be a part of your regular schedule.
At first, it’ll be easy. Like anything new, your YouTube channel will have a novelty to it. It’s this exciting new project that you have.
But after the first month, that excitement will dampen. By the third month, it’ll become familiar. Here’s where you have to fight the urge to stop. This is where author, Seth Godin calls The Dip .
It’s now working. And like all work, you’ll have to schedule it into your daily life. You’ll have to prioritize YouTube above hanging out with friends, watching another movie, or playing video games without the strain of recording it and being entertaining/educating/inspiring.
However, if you are getting fulfillment from YouTube, you won’t stop even when the going gets hard. Like being a parent, it’s not always fun, but it should always be fulfilling.
Pro Tip: Mark when you are going to be working on YouTube in a calendar, so when someone asks you to hang out or go for dinner, you can check it and let them know you already have plans.
3. Have a Passion to Get Better At Every Step
There are many stages to producing a YouTube video, from pre-production to production to post-production. And within those stages are countless steps.
If YouTube is what you want to do, perhaps the greatest purpose you can have is improving on each of those skill sets along the way.
In the beginning, you will have a surplus of ideas, but once your initial stock of video ideas run dry, you will need to practice coming up with more ideas .
You’ll get better at recording your gameplay, at speaking on camera, at editing your footage, at optimizing your content, and at sharing your videos.
You will enjoy certain steps more than others, but if you are passionate, you will find comfort in striving to improve in each one, little by little.
Pro Tip:Focus on telling a great story . In every video, you should have an objective you want to accomplish. You want to beat a stage, you want to learn a new skill, etc. Once you nail that, all the other elements (screen recording, editing, and your commentary) will fall into place to guide your story from beginning to end.
2. Create an Identity
Your personality and your channel will need to go through a littlebranding exercise . You need to find what sets yourself apart from all the other gaming channels on the Internet. Ask yourself, and be honest with the answer: Why should anyone care about my channel?
1. Be Original
Take inspiration from other YouTubers and adjust it so that it’s unique. You cannot copy the ideas of popular YouTubers, because the public can see that. They can tell the difference between originality and imitation.
Being original doesn’t mean doing something that has never been done before.
Take a look at Jacksepticeye and Markiplier, both are popular YouTubers recognized for their colorful hair, mass use of profanity, and their Let’s Play style of gaming videos. But if you watch their videos, you can see that they are not copying each other but rather adjusting what has proven to be effective to suit their personality.
If something inspires you and you want to make an original version yourself, don’t think that you need to do something completely different, rather ask, how can I make that awesome thing better?
2. Focus on a Specific Aspect of Game
Odds are, you’ll end up playing the same game as other YouTubers. If you’re playing a popular game, then it’s going to be hard for you to establish an audience if your videos are broad.
Consider how your viewers will discover your videos. Are they going to find you through search? If so, what are they searching? There are many aspects to a video game: characters, glitches, stages, etc.
Find a specific aspect of the game to focus on.
Take YouTuber, NoughtPointFourLive, who instead of playing the game via a linear campaign, finds ridiculous situations, odd tricks, and easter eggs in Grand Theft Auto:
3. Hook Audience With Something Funny Or Interesting — And Lead Up To It
Every video you make should tell a story. It doesn’t matter if the storyline is the one in the video game or if it’s happening to you in real life. What matters is that you are aware of where the climax is.
The climax is what your story hinges on: it’s when Mario confronts Bowser.
This is what your audience is watching for. They want to know who wins.
To hook your audience right away, open with the most exciting part. The bit leading up to the climax. But don’t give away the ending. You want to hook them. Give a promise that this video is worth watching and that eventually, it will deliver.
Check out this example from YouTuber, Lachlan playing Fortnite and landing back at Spawn Island, an artillery-filled waiting area for players before the game starts.
This structure can be applied with humor as well as climatic events. If you open with something funny, it gets the viewer engaged immediately. They want to know what led up to that humorous moment.
Take a look at this example from YouTuber, Jelly. He does a great job at injecting humor into his first few seconds of video.
3. Type of Gaming Videos
There are no rules to making gaming videos. As long as it’s worth watching and you aren’t stealing content, that is all that matters. Nevertheless, there are a few standard types of gaming videos that have been established over the years.
1. Let’s Plays
Turn the game on and start playing. Let’s Plays give you a lot of freedom to explore the game and let your personality show in the commentary. You don’t need to play with a strategy, but do have a particular goal in mind (Finishing a level, for example).
Let’s Plays are more about watching you experience the game. A demographic of people watching Let’s Plays are those that don’t have the game themselves, but still want to experience it. Let them live vicariously through you.
2. Reviews
When you’re deciding whether or not to buy a new product where do you go to research? Google and YouTube. If you have a lot of interesting insights after playing a game, making reviews videos might just be your calling. There are many games on the market, and for consumers, it can get overwhelming. Reviews help others decide whether they should invest their money and their time into that specific game or continue searching.
3. Walkthrough
Unlike Let’s Plays and reviews, walkthrough videos are mapped out and structured to help the viewers pass the game while experiencing events, side quests, and characters they would otherwise have missed.
4. Reactions
Misery or excitement, when you genuinely react to an event in a game, the audience gets to experience it along your side. Give the moment a bit of lead up, let people know what you are expecting, and then surprise yourself. Reaction videos are great because they are spontaneous and a wonderful form of presenting your personality.
5. Skills
Video games are hard to master. But if you think you are proficient in an aspect of the game, show off your moves. Is there a particular trick that you can do? Is there a stage you can beat quickly? Are you able to take down your enemy with ease? Prove it.
4. Have a Budget
When you begin your YouTube gaming journey, you are going to see a lot of established YouTubers showing off their gear. It’s easy to get carried away with equipment, but we recommend setting a budget and staying within it to start.
What’s a good budget for YouTubers? Some might say you can do it for $600 and others say $3000. That’s a big range.
What you need to ask yourself is what do you currently have.
Are you starting with nothing? Or do you have some essentials? If you have a computer, which can play the game of your choice, you don’t need to spend $2000 on a new one. Look at what you currently have before buying new stuff.
Here is what you will need to get the best results:
- Microphone (Average cost: $100)
- Webcam (Average cost: $100)
- Editing Software (Average cost: $300)
- PC that can handle recording, editing, rendering, uploading, etc. (Average cost: $2,000)
If you are starting out, all you need is a computer with a capable CPU and GPU, a webcam, a microphone, and a free encoding software, such as OBS , and you will be able to stream.
Even PewDiePie started with a basic gaming setup.
I don’t recommend blowing your life savings on all the equipment you want. Don’t have a powerful computer? There are games such as Minecraft and Roblox that are less taxing to your computer, if you don’t have a powerful one.
There are ways to work around it, if you don’t currently have the funds. Being a YouTuber is all about being resourceful and creative.
You don’t need professional editing software, there are affordable ones such as Wondershare Filmora that have all the capabilities.
1. Many Games Are Free
Here’s the great thing about starting as a video game YouTuber, you don’t need to pay for any games. I’m not only talking about the crappy Flash games on the Internet, but massively popular games such as Fortnite and DOTA are also free to start playing as well.
If you’re strapped for cash. Start your channel playing free games and work your way towards more expensive games.
2. Some Software Are Free As Well
OBS: This streaming software allows you to capture your game in top quality and broadcast it directly to YouTube. It’s a simple setup , and it’s completely free.
Audacity: This audio recording and editing software is great if you want to improve the quality of your audio by removing background noise or combining clips.
GIMP: Probably the closest free product to Photoshop you can find. GIMP will help you perform basic image manipulation. It’s not as user friendly as Photoshop, but you can learn the fundamentals here as you save up for the Creative Cloud subscription plan.
5. Optimization Matters
Gaming is arguably the most popular genre on YouTube. So, how is your little video going to be discovered in this vast sea of gaming content?
The answer: with a good optimization strategy.
1. Tags and Title
When conceptualizing your next video, consider what your viewers are going to search to find it. This will help you focus your gameplay to meet the demand of this untapped (or more specific) audience.
You can use a plugin called VidIQ to see the keyword score by simply searching for the content you think your viewers are interested in watching.
If you’re playing Fortnite, and your keyword is simply “Fortnite” you’re using a highly searched term, but the competition is very high as well. The odds of your ranking is incredibly tough as the overall keyword score is 61/100.
However, if you focus on a more specific aspect of the game to make a video around, such as a character, you can heighten your chance at being discovered.
Take the example below, where I added the keyword “Striker” to the search. Its overall keyword score is 87/100, that’s 26 points better in the keyword score, compared to just “Fortnite.”
This will help you identify the content you should be making and then use that keyword knowledge to write a good title and a list of 5-15 tags.
Few more tips to improving your titles include:
- Avoid uninspiring words like “Fun,” “Exciting,” or “Great.”
- Once you have a title do a quick search to see if it already exists. Common titles make it harder for yours to rank.
- Have the title relate to the game. If there are certain words or phrases that players are familiar with, go ahead and use it.
- Make it click-worthy by promising something unique, but don’t mislead viewers.
2. Create Awesome Thumbnails
It doesn’t matter how awesome your video is, if the thumbnail image is boring, nobody will want to click into it. And if nobody clicks into it, you won’t get any views. Simple.
What makes a good thumbnail image?
- Don’t use the random images YouTube picks for you
- Have an expressive picture of a human face (preferably of yours, because it’s your gaming channel and you’re the star)
Take a look at The Syndicate Project’s thumbnails and how it evokes an intensity that makes you want to click — or scream with excitement. Both good things.
- Don’t want to use your face? Create a character for yourself or to represent your channel. Or used the characters from the actual game.
Check out the colorful thumbnails from VanossGaming, where the owl is the mascot of their channel.
- Use readable text or emojis
If you don’t have Photoshop or don’t have strong design skills, check out Wondershare Pixstudio , a drag-and-drop design tool that makes creating thumbnails easy.
3. Engage with Other Gamers
Don’t forget that YouTube is a social media platform.
It’s all about being a part of a YouTube community, and while you can’t interact with every creator on the platform, you can find those within your niche or specific game and chat with them. Leave a comment if you like their video or have constructive feedback.
Additionally, viewer engagements such as likes and comments have shown to have an indirect effect on your video ranking. That is why you should encourage your viewers to “smash” the like button or join in a conversation by asking them a question in your video.
6. Be Cautious of Content Strike and Demonetization
1. Cause for Demonetization
The YouTube monetization landscape has changed a lot for creators in the past few years. The guidelines are always being adjusted to serve both creators and advertisers. If you’re thinking of making money from YouTube ads, you have to be aware that there are types of content that turn advertisers off, and YouTube knows it. Here are some reasons that YouTube will choose to demonetize your videos:
- Excessive or gratuitous violence
- Hateful content: promotes discrimination or disparages or humiliates and individual or group of people (race, ethnicity, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, etc.)
- Inappropriate use of family entertainment characters
- Incendiary and demeaning content: disrespectful languages that shame or insult an individual or group
2. Avoiding Copyright Strike
Thanks to the fair use doctrine, you’re allowed to take video game content and make videos from it without acquiring permission from the people who made the game.
However, if you step across the fair use line, you can be penalized for violating copyright infringement.
If you get three strikes from YouTube in 90 days, your account and videos will be removed and you won’t be allowed to create a new channel.
Before you publish your video ask yourself these questions, if you answer yes to any of them then you have met fair use standards:
- Is your content creative or educational?
- Is there more original content than copyrighted content?
- Is your video benefiting the original content?
I recommend that you learn more about YouTube copyright , and how to build your content so that it doesn’t get flagged.
Beyond all that, it’s about playing games, having a good time, and meeting awesome people like yourself. Enjoy the journey and take pleasure in every little achievement, be it in the game or on YouTube.
Key Takeaways
- Don’t go into YouTube gaming for the money, but rather to improve your skills and other people’s lives.
- Find something special about your channel that people can’t find anywhere else.
- YouTube gaming can be as cheap and as expensive as you want, create a budget to stay within your limits.
- Understand optimization to improve your chances of viewers finding your content.
- Don’t be hateful or advertisers will avoid you, and don’t steal other people’s content without crediting the original creator.
- Give yourself a unique YouTube gaming channel name .
What’s stopping you from starting your YouTube gaming channel? Let us know in the comment box below!
Best Screen Recorder & Video Editor for Gamers
If you want to record the gameplay and edit it with some text and titles, or creative transitions and effects, I highly recommend you try Wondershare Filmora , which is easy to use yet powerful enough with its editing tools and effects templates. Download the free trial version and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Now is the best and easiest time in history for you to start a YouTube gaming channel. Yet a profitable channel? That’s another story. In this article, I am going to highlight the key elements you need to become the best YouTube gamer you can be.
Table of Content:
- Have a Greater Purpose
- Create an Identity
- Type of Gaming Videos
- Have a Budget
- Optimization Matter
- Be Cautious of Content Strike and Demonetization
Starting a gaming channel today will mean that you will be a small fish in a big ocean. The amount of content on YouTube is massive, and in order to stand out, you will need three intangibles:
- Patience
- Consistency
- Creativity
If you are willing to commit to this long term, then it’s the best time in history for you to start a YouTube gaming channel.
The All-in-One Screen Recorder & Video Editor
- Record desktop screen, voiceover, and webcam simultaneously
- Edit recorded clips quickly with a wide range of professional tools
- Built-in plentiful templates and effects
- Export to MP4, MOV, MKV, GIF and multiple formats
For Win 7 or later (64-bit)
For macOS 10.12 or later
Secure Download
It’s the best time because you will have so many pioneers and successful creators to draw inspiration and knowledge from. You’ll be standing on the shoulders of giants like PewDiePie, Markiplier, Jacksepticeye, and CinnamonToastKen.
The trail has been blazed and you’re in the new frontier. Now, here’s what you need to know about starting a YouTube gaming channel.
1. Have a Greater Purpose
According to Tubular Insights , 15% of all content on YouTube is related to video games. That’s a lot.
Additionally, as of 2018, YouTube has a new monetization requirement. To enable monetization, you will need 1,000 subscribers and 4,000 hours of watch time in the last 12 months.
If you think you can make a few videos and start making money, I’m sorry, but I’ll have to disappoint you. YouTube is fun and a wonderful way to increase the social aspect of gaming and enhance your enjoyment. Approach it the same way you’ve approached gaming all along, as a fun way to spend your time.
Enjoy the journey… and what a journey it can be. Do it for the love of playing games and making videos, and not about getting subscribers or views. If you don’t change your attitude, it’s a grueling climb if all you want is to reach the finish line (which is nowhere in sight).
Why am I telling you this? Well, if you don’t have a greater purpose than simply growing subscribers and making money off YouTube, then you are going to get discouraged and give up. It’s not a get-rich-fast plan.
Here is how you find your greater purpose:
1. Give Value
You want to make good YouTube gaming content like those popular YouTubers that came before you.
But… what makes good YouTube content?
Simply put, good content should exhibit these factors:
Entertaining: Tell a story and sensationalize the emotions that come out of you when you play games.
Educational: Find hidden stages, new tricks, and talk about the lore and history that brought this game to life.
Inspiring: Encourage viewers to try new games and play along. Help people discover their next pastime and thank viewers for spending their time with you.
This is what gives your content value, and creating content with value should be your ultimate purpose. Making your viewers feel good is, in a way, better than money, no?
2. Make YouTube a Part of Your Daily/Weekly Ritual
YouTube should be a part of your regular schedule.
At first, it’ll be easy. Like anything new, your YouTube channel will have a novelty to it. It’s this exciting new project that you have.
But after the first month, that excitement will dampen. By the third month, it’ll become familiar. Here’s where you have to fight the urge to stop. This is where author, Seth Godin calls The Dip .
It’s now working. And like all work, you’ll have to schedule it into your daily life. You’ll have to prioritize YouTube above hanging out with friends, watching another movie, or playing video games without the strain of recording it and being entertaining/educating/inspiring.
However, if you are getting fulfillment from YouTube, you won’t stop even when the going gets hard. Like being a parent, it’s not always fun, but it should always be fulfilling.
Pro Tip: Mark when you are going to be working on YouTube in a calendar, so when someone asks you to hang out or go for dinner, you can check it and let them know you already have plans.
3. Have a Passion to Get Better At Every Step
There are many stages to producing a YouTube video, from pre-production to production to post-production. And within those stages are countless steps.
If YouTube is what you want to do, perhaps the greatest purpose you can have is improving on each of those skill sets along the way.
In the beginning, you will have a surplus of ideas, but once your initial stock of video ideas run dry, you will need to practice coming up with more ideas .
You’ll get better at recording your gameplay, at speaking on camera, at editing your footage, at optimizing your content, and at sharing your videos.
You will enjoy certain steps more than others, but if you are passionate, you will find comfort in striving to improve in each one, little by little.
Pro Tip:Focus on telling a great story . In every video, you should have an objective you want to accomplish. You want to beat a stage, you want to learn a new skill, etc. Once you nail that, all the other elements (screen recording, editing, and your commentary) will fall into place to guide your story from beginning to end.
2. Create an Identity
Your personality and your channel will need to go through a littlebranding exercise . You need to find what sets yourself apart from all the other gaming channels on the Internet. Ask yourself, and be honest with the answer: Why should anyone care about my channel?
1. Be Original
Take inspiration from other YouTubers and adjust it so that it’s unique. You cannot copy the ideas of popular YouTubers, because the public can see that. They can tell the difference between originality and imitation.
Being original doesn’t mean doing something that has never been done before.
Take a look at Jacksepticeye and Markiplier, both are popular YouTubers recognized for their colorful hair, mass use of profanity, and their Let’s Play style of gaming videos. But if you watch their videos, you can see that they are not copying each other but rather adjusting what has proven to be effective to suit their personality.
If something inspires you and you want to make an original version yourself, don’t think that you need to do something completely different, rather ask, how can I make that awesome thing better?
2. Focus on a Specific Aspect of Game
Odds are, you’ll end up playing the same game as other YouTubers. If you’re playing a popular game, then it’s going to be hard for you to establish an audience if your videos are broad.
Consider how your viewers will discover your videos. Are they going to find you through search? If so, what are they searching? There are many aspects to a video game: characters, glitches, stages, etc.
Find a specific aspect of the game to focus on.
Take YouTuber, NoughtPointFourLive, who instead of playing the game via a linear campaign, finds ridiculous situations, odd tricks, and easter eggs in Grand Theft Auto:
3. Hook Audience With Something Funny Or Interesting — And Lead Up To It
Every video you make should tell a story. It doesn’t matter if the storyline is the one in the video game or if it’s happening to you in real life. What matters is that you are aware of where the climax is.
The climax is what your story hinges on: it’s when Mario confronts Bowser.
This is what your audience is watching for. They want to know who wins.
To hook your audience right away, open with the most exciting part. The bit leading up to the climax. But don’t give away the ending. You want to hook them. Give a promise that this video is worth watching and that eventually, it will deliver.
Check out this example from YouTuber, Lachlan playing Fortnite and landing back at Spawn Island, an artillery-filled waiting area for players before the game starts.
This structure can be applied with humor as well as climatic events. If you open with something funny, it gets the viewer engaged immediately. They want to know what led up to that humorous moment.
Take a look at this example from YouTuber, Jelly. He does a great job at injecting humor into his first few seconds of video.
3. Type of Gaming Videos
There are no rules to making gaming videos. As long as it’s worth watching and you aren’t stealing content, that is all that matters. Nevertheless, there are a few standard types of gaming videos that have been established over the years.
1. Let’s Plays
Turn the game on and start playing. Let’s Plays give you a lot of freedom to explore the game and let your personality show in the commentary. You don’t need to play with a strategy, but do have a particular goal in mind (Finishing a level, for example).
Let’s Plays are more about watching you experience the game. A demographic of people watching Let’s Plays are those that don’t have the game themselves, but still want to experience it. Let them live vicariously through you.
2. Reviews
When you’re deciding whether or not to buy a new product where do you go to research? Google and YouTube. If you have a lot of interesting insights after playing a game, making reviews videos might just be your calling. There are many games on the market, and for consumers, it can get overwhelming. Reviews help others decide whether they should invest their money and their time into that specific game or continue searching.
3. Walkthrough
Unlike Let’s Plays and reviews, walkthrough videos are mapped out and structured to help the viewers pass the game while experiencing events, side quests, and characters they would otherwise have missed.
4. Reactions
Misery or excitement, when you genuinely react to an event in a game, the audience gets to experience it along your side. Give the moment a bit of lead up, let people know what you are expecting, and then surprise yourself. Reaction videos are great because they are spontaneous and a wonderful form of presenting your personality.
5. Skills
Video games are hard to master. But if you think you are proficient in an aspect of the game, show off your moves. Is there a particular trick that you can do? Is there a stage you can beat quickly? Are you able to take down your enemy with ease? Prove it.
4. Have a Budget
When you begin your YouTube gaming journey, you are going to see a lot of established YouTubers showing off their gear. It’s easy to get carried away with equipment, but we recommend setting a budget and staying within it to start.
What’s a good budget for YouTubers? Some might say you can do it for $600 and others say $3000. That’s a big range.
What you need to ask yourself is what do you currently have.
Are you starting with nothing? Or do you have some essentials? If you have a computer, which can play the game of your choice, you don’t need to spend $2000 on a new one. Look at what you currently have before buying new stuff.
Here is what you will need to get the best results:
- Microphone (Average cost: $100)
- Webcam (Average cost: $100)
- Editing Software (Average cost: $300)
- PC that can handle recording, editing, rendering, uploading, etc. (Average cost: $2,000)
If you are starting out, all you need is a computer with a capable CPU and GPU, a webcam, a microphone, and a free encoding software, such as OBS , and you will be able to stream.
Even PewDiePie started with a basic gaming setup.
I don’t recommend blowing your life savings on all the equipment you want. Don’t have a powerful computer? There are games such as Minecraft and Roblox that are less taxing to your computer, if you don’t have a powerful one.
There are ways to work around it, if you don’t currently have the funds. Being a YouTuber is all about being resourceful and creative.
You don’t need professional editing software, there are affordable ones such as Wondershare Filmora that have all the capabilities.
1. Many Games Are Free
Here’s the great thing about starting as a video game YouTuber, you don’t need to pay for any games. I’m not only talking about the crappy Flash games on the Internet, but massively popular games such as Fortnite and DOTA are also free to start playing as well.
If you’re strapped for cash. Start your channel playing free games and work your way towards more expensive games.
2. Some Software Are Free As Well
OBS: This streaming software allows you to capture your game in top quality and broadcast it directly to YouTube. It’s a simple setup , and it’s completely free.
Audacity: This audio recording and editing software is great if you want to improve the quality of your audio by removing background noise or combining clips.
GIMP: Probably the closest free product to Photoshop you can find. GIMP will help you perform basic image manipulation. It’s not as user friendly as Photoshop, but you can learn the fundamentals here as you save up for the Creative Cloud subscription plan.
5. Optimization Matters
Gaming is arguably the most popular genre on YouTube. So, how is your little video going to be discovered in this vast sea of gaming content?
The answer: with a good optimization strategy.
1. Tags and Title
When conceptualizing your next video, consider what your viewers are going to search to find it. This will help you focus your gameplay to meet the demand of this untapped (or more specific) audience.
You can use a plugin called VidIQ to see the keyword score by simply searching for the content you think your viewers are interested in watching.
If you’re playing Fortnite, and your keyword is simply “Fortnite” you’re using a highly searched term, but the competition is very high as well. The odds of your ranking is incredibly tough as the overall keyword score is 61/100.
However, if you focus on a more specific aspect of the game to make a video around, such as a character, you can heighten your chance at being discovered.
Take the example below, where I added the keyword “Striker” to the search. Its overall keyword score is 87/100, that’s 26 points better in the keyword score, compared to just “Fortnite.”
This will help you identify the content you should be making and then use that keyword knowledge to write a good title and a list of 5-15 tags.
Few more tips to improving your titles include:
- Avoid uninspiring words like “Fun,” “Exciting,” or “Great.”
- Once you have a title do a quick search to see if it already exists. Common titles make it harder for yours to rank.
- Have the title relate to the game. If there are certain words or phrases that players are familiar with, go ahead and use it.
- Make it click-worthy by promising something unique, but don’t mislead viewers.
2. Create Awesome Thumbnails
It doesn’t matter how awesome your video is, if the thumbnail image is boring, nobody will want to click into it. And if nobody clicks into it, you won’t get any views. Simple.
What makes a good thumbnail image?
- Don’t use the random images YouTube picks for you
- Have an expressive picture of a human face (preferably of yours, because it’s your gaming channel and you’re the star)
Take a look at The Syndicate Project’s thumbnails and how it evokes an intensity that makes you want to click — or scream with excitement. Both good things.
- Don’t want to use your face? Create a character for yourself or to represent your channel. Or used the characters from the actual game.
Check out the colorful thumbnails from VanossGaming, where the owl is the mascot of their channel.
- Use readable text or emojis
If you don’t have Photoshop or don’t have strong design skills, check out Wondershare Pixstudio , a drag-and-drop design tool that makes creating thumbnails easy.
3. Engage with Other Gamers
Don’t forget that YouTube is a social media platform.
It’s all about being a part of a YouTube community, and while you can’t interact with every creator on the platform, you can find those within your niche or specific game and chat with them. Leave a comment if you like their video or have constructive feedback.
Additionally, viewer engagements such as likes and comments have shown to have an indirect effect on your video ranking. That is why you should encourage your viewers to “smash” the like button or join in a conversation by asking them a question in your video.
6. Be Cautious of Content Strike and Demonetization
1. Cause for Demonetization
The YouTube monetization landscape has changed a lot for creators in the past few years. The guidelines are always being adjusted to serve both creators and advertisers. If you’re thinking of making money from YouTube ads, you have to be aware that there are types of content that turn advertisers off, and YouTube knows it. Here are some reasons that YouTube will choose to demonetize your videos:
- Excessive or gratuitous violence
- Hateful content: promotes discrimination or disparages or humiliates and individual or group of people (race, ethnicity, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, etc.)
- Inappropriate use of family entertainment characters
- Incendiary and demeaning content: disrespectful languages that shame or insult an individual or group
2. Avoiding Copyright Strike
Thanks to the fair use doctrine, you’re allowed to take video game content and make videos from it without acquiring permission from the people who made the game.
However, if you step across the fair use line, you can be penalized for violating copyright infringement.
If you get three strikes from YouTube in 90 days, your account and videos will be removed and you won’t be allowed to create a new channel.
Before you publish your video ask yourself these questions, if you answer yes to any of them then you have met fair use standards:
- Is your content creative or educational?
- Is there more original content than copyrighted content?
- Is your video benefiting the original content?
I recommend that you learn more about YouTube copyright , and how to build your content so that it doesn’t get flagged.
Beyond all that, it’s about playing games, having a good time, and meeting awesome people like yourself. Enjoy the journey and take pleasure in every little achievement, be it in the game or on YouTube.
Key Takeaways
- Don’t go into YouTube gaming for the money, but rather to improve your skills and other people’s lives.
- Find something special about your channel that people can’t find anywhere else.
- YouTube gaming can be as cheap and as expensive as you want, create a budget to stay within your limits.
- Understand optimization to improve your chances of viewers finding your content.
- Don’t be hateful or advertisers will avoid you, and don’t steal other people’s content without crediting the original creator.
- Give yourself a unique YouTube gaming channel name .
What’s stopping you from starting your YouTube gaming channel? Let us know in the comment box below!
Best Screen Recorder & Video Editor for Gamers
If you want to record the gameplay and edit it with some text and titles, or creative transitions and effects, I highly recommend you try Wondershare Filmora , which is easy to use yet powerful enough with its editing tools and effects templates. Download the free trial version and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Now is the best and easiest time in history for you to start a YouTube gaming channel. Yet a profitable channel? That’s another story. In this article, I am going to highlight the key elements you need to become the best YouTube gamer you can be.
Table of Content:
- Have a Greater Purpose
- Create an Identity
- Type of Gaming Videos
- Have a Budget
- Optimization Matter
- Be Cautious of Content Strike and Demonetization
Starting a gaming channel today will mean that you will be a small fish in a big ocean. The amount of content on YouTube is massive, and in order to stand out, you will need three intangibles:
- Patience
- Consistency
- Creativity
If you are willing to commit to this long term, then it’s the best time in history for you to start a YouTube gaming channel.
The All-in-One Screen Recorder & Video Editor
- Record desktop screen, voiceover, and webcam simultaneously
- Edit recorded clips quickly with a wide range of professional tools
- Built-in plentiful templates and effects
- Export to MP4, MOV, MKV, GIF and multiple formats
For Win 7 or later (64-bit)
For macOS 10.12 or later
Secure Download
It’s the best time because you will have so many pioneers and successful creators to draw inspiration and knowledge from. You’ll be standing on the shoulders of giants like PewDiePie, Markiplier, Jacksepticeye, and CinnamonToastKen.
The trail has been blazed and you’re in the new frontier. Now, here’s what you need to know about starting a YouTube gaming channel.
1. Have a Greater Purpose
According to Tubular Insights , 15% of all content on YouTube is related to video games. That’s a lot.
Additionally, as of 2018, YouTube has a new monetization requirement. To enable monetization, you will need 1,000 subscribers and 4,000 hours of watch time in the last 12 months.
If you think you can make a few videos and start making money, I’m sorry, but I’ll have to disappoint you. YouTube is fun and a wonderful way to increase the social aspect of gaming and enhance your enjoyment. Approach it the same way you’ve approached gaming all along, as a fun way to spend your time.
Enjoy the journey… and what a journey it can be. Do it for the love of playing games and making videos, and not about getting subscribers or views. If you don’t change your attitude, it’s a grueling climb if all you want is to reach the finish line (which is nowhere in sight).
Why am I telling you this? Well, if you don’t have a greater purpose than simply growing subscribers and making money off YouTube, then you are going to get discouraged and give up. It’s not a get-rich-fast plan.
Here is how you find your greater purpose:
1. Give Value
You want to make good YouTube gaming content like those popular YouTubers that came before you.
But… what makes good YouTube content?
Simply put, good content should exhibit these factors:
Entertaining: Tell a story and sensationalize the emotions that come out of you when you play games.
Educational: Find hidden stages, new tricks, and talk about the lore and history that brought this game to life.
Inspiring: Encourage viewers to try new games and play along. Help people discover their next pastime and thank viewers for spending their time with you.
This is what gives your content value, and creating content with value should be your ultimate purpose. Making your viewers feel good is, in a way, better than money, no?
2. Make YouTube a Part of Your Daily/Weekly Ritual
YouTube should be a part of your regular schedule.
At first, it’ll be easy. Like anything new, your YouTube channel will have a novelty to it. It’s this exciting new project that you have.
But after the first month, that excitement will dampen. By the third month, it’ll become familiar. Here’s where you have to fight the urge to stop. This is where author, Seth Godin calls The Dip .
It’s now working. And like all work, you’ll have to schedule it into your daily life. You’ll have to prioritize YouTube above hanging out with friends, watching another movie, or playing video games without the strain of recording it and being entertaining/educating/inspiring.
However, if you are getting fulfillment from YouTube, you won’t stop even when the going gets hard. Like being a parent, it’s not always fun, but it should always be fulfilling.
Pro Tip: Mark when you are going to be working on YouTube in a calendar, so when someone asks you to hang out or go for dinner, you can check it and let them know you already have plans.
3. Have a Passion to Get Better At Every Step
There are many stages to producing a YouTube video, from pre-production to production to post-production. And within those stages are countless steps.
If YouTube is what you want to do, perhaps the greatest purpose you can have is improving on each of those skill sets along the way.
In the beginning, you will have a surplus of ideas, but once your initial stock of video ideas run dry, you will need to practice coming up with more ideas .
You’ll get better at recording your gameplay, at speaking on camera, at editing your footage, at optimizing your content, and at sharing your videos.
You will enjoy certain steps more than others, but if you are passionate, you will find comfort in striving to improve in each one, little by little.
Pro Tip:Focus on telling a great story . In every video, you should have an objective you want to accomplish. You want to beat a stage, you want to learn a new skill, etc. Once you nail that, all the other elements (screen recording, editing, and your commentary) will fall into place to guide your story from beginning to end.
2. Create an Identity
Your personality and your channel will need to go through a littlebranding exercise . You need to find what sets yourself apart from all the other gaming channels on the Internet. Ask yourself, and be honest with the answer: Why should anyone care about my channel?
1. Be Original
Take inspiration from other YouTubers and adjust it so that it’s unique. You cannot copy the ideas of popular YouTubers, because the public can see that. They can tell the difference between originality and imitation.
Being original doesn’t mean doing something that has never been done before.
Take a look at Jacksepticeye and Markiplier, both are popular YouTubers recognized for their colorful hair, mass use of profanity, and their Let’s Play style of gaming videos. But if you watch their videos, you can see that they are not copying each other but rather adjusting what has proven to be effective to suit their personality.
If something inspires you and you want to make an original version yourself, don’t think that you need to do something completely different, rather ask, how can I make that awesome thing better?
2. Focus on a Specific Aspect of Game
Odds are, you’ll end up playing the same game as other YouTubers. If you’re playing a popular game, then it’s going to be hard for you to establish an audience if your videos are broad.
Consider how your viewers will discover your videos. Are they going to find you through search? If so, what are they searching? There are many aspects to a video game: characters, glitches, stages, etc.
Find a specific aspect of the game to focus on.
Take YouTuber, NoughtPointFourLive, who instead of playing the game via a linear campaign, finds ridiculous situations, odd tricks, and easter eggs in Grand Theft Auto:
3. Hook Audience With Something Funny Or Interesting — And Lead Up To It
Every video you make should tell a story. It doesn’t matter if the storyline is the one in the video game or if it’s happening to you in real life. What matters is that you are aware of where the climax is.
The climax is what your story hinges on: it’s when Mario confronts Bowser.
This is what your audience is watching for. They want to know who wins.
To hook your audience right away, open with the most exciting part. The bit leading up to the climax. But don’t give away the ending. You want to hook them. Give a promise that this video is worth watching and that eventually, it will deliver.
Check out this example from YouTuber, Lachlan playing Fortnite and landing back at Spawn Island, an artillery-filled waiting area for players before the game starts.
This structure can be applied with humor as well as climatic events. If you open with something funny, it gets the viewer engaged immediately. They want to know what led up to that humorous moment.
Take a look at this example from YouTuber, Jelly. He does a great job at injecting humor into his first few seconds of video.
3. Type of Gaming Videos
There are no rules to making gaming videos. As long as it’s worth watching and you aren’t stealing content, that is all that matters. Nevertheless, there are a few standard types of gaming videos that have been established over the years.
1. Let’s Plays
Turn the game on and start playing. Let’s Plays give you a lot of freedom to explore the game and let your personality show in the commentary. You don’t need to play with a strategy, but do have a particular goal in mind (Finishing a level, for example).
Let’s Plays are more about watching you experience the game. A demographic of people watching Let’s Plays are those that don’t have the game themselves, but still want to experience it. Let them live vicariously through you.
2. Reviews
When you’re deciding whether or not to buy a new product where do you go to research? Google and YouTube. If you have a lot of interesting insights after playing a game, making reviews videos might just be your calling. There are many games on the market, and for consumers, it can get overwhelming. Reviews help others decide whether they should invest their money and their time into that specific game or continue searching.
3. Walkthrough
Unlike Let’s Plays and reviews, walkthrough videos are mapped out and structured to help the viewers pass the game while experiencing events, side quests, and characters they would otherwise have missed.
4. Reactions
Misery or excitement, when you genuinely react to an event in a game, the audience gets to experience it along your side. Give the moment a bit of lead up, let people know what you are expecting, and then surprise yourself. Reaction videos are great because they are spontaneous and a wonderful form of presenting your personality.
5. Skills
Video games are hard to master. But if you think you are proficient in an aspect of the game, show off your moves. Is there a particular trick that you can do? Is there a stage you can beat quickly? Are you able to take down your enemy with ease? Prove it.
4. Have a Budget
When you begin your YouTube gaming journey, you are going to see a lot of established YouTubers showing off their gear. It’s easy to get carried away with equipment, but we recommend setting a budget and staying within it to start.
What’s a good budget for YouTubers? Some might say you can do it for $600 and others say $3000. That’s a big range.
What you need to ask yourself is what do you currently have.
Are you starting with nothing? Or do you have some essentials? If you have a computer, which can play the game of your choice, you don’t need to spend $2000 on a new one. Look at what you currently have before buying new stuff.
Here is what you will need to get the best results:
- Microphone (Average cost: $100)
- Webcam (Average cost: $100)
- Editing Software (Average cost: $300)
- PC that can handle recording, editing, rendering, uploading, etc. (Average cost: $2,000)
If you are starting out, all you need is a computer with a capable CPU and GPU, a webcam, a microphone, and a free encoding software, such as OBS , and you will be able to stream.
Even PewDiePie started with a basic gaming setup.
I don’t recommend blowing your life savings on all the equipment you want. Don’t have a powerful computer? There are games such as Minecraft and Roblox that are less taxing to your computer, if you don’t have a powerful one.
There are ways to work around it, if you don’t currently have the funds. Being a YouTuber is all about being resourceful and creative.
You don’t need professional editing software, there are affordable ones such as Wondershare Filmora that have all the capabilities.
1. Many Games Are Free
Here’s the great thing about starting as a video game YouTuber, you don’t need to pay for any games. I’m not only talking about the crappy Flash games on the Internet, but massively popular games such as Fortnite and DOTA are also free to start playing as well.
If you’re strapped for cash. Start your channel playing free games and work your way towards more expensive games.
2. Some Software Are Free As Well
OBS: This streaming software allows you to capture your game in top quality and broadcast it directly to YouTube. It’s a simple setup , and it’s completely free.
Audacity: This audio recording and editing software is great if you want to improve the quality of your audio by removing background noise or combining clips.
GIMP: Probably the closest free product to Photoshop you can find. GIMP will help you perform basic image manipulation. It’s not as user friendly as Photoshop, but you can learn the fundamentals here as you save up for the Creative Cloud subscription plan.
5. Optimization Matters
Gaming is arguably the most popular genre on YouTube. So, how is your little video going to be discovered in this vast sea of gaming content?
The answer: with a good optimization strategy.
1. Tags and Title
When conceptualizing your next video, consider what your viewers are going to search to find it. This will help you focus your gameplay to meet the demand of this untapped (or more specific) audience.
You can use a plugin called VidIQ to see the keyword score by simply searching for the content you think your viewers are interested in watching.
If you’re playing Fortnite, and your keyword is simply “Fortnite” you’re using a highly searched term, but the competition is very high as well. The odds of your ranking is incredibly tough as the overall keyword score is 61/100.
However, if you focus on a more specific aspect of the game to make a video around, such as a character, you can heighten your chance at being discovered.
Take the example below, where I added the keyword “Striker” to the search. Its overall keyword score is 87/100, that’s 26 points better in the keyword score, compared to just “Fortnite.”
This will help you identify the content you should be making and then use that keyword knowledge to write a good title and a list of 5-15 tags.
Few more tips to improving your titles include:
- Avoid uninspiring words like “Fun,” “Exciting,” or “Great.”
- Once you have a title do a quick search to see if it already exists. Common titles make it harder for yours to rank.
- Have the title relate to the game. If there are certain words or phrases that players are familiar with, go ahead and use it.
- Make it click-worthy by promising something unique, but don’t mislead viewers.
2. Create Awesome Thumbnails
It doesn’t matter how awesome your video is, if the thumbnail image is boring, nobody will want to click into it. And if nobody clicks into it, you won’t get any views. Simple.
What makes a good thumbnail image?
- Don’t use the random images YouTube picks for you
- Have an expressive picture of a human face (preferably of yours, because it’s your gaming channel and you’re the star)
Take a look at The Syndicate Project’s thumbnails and how it evokes an intensity that makes you want to click — or scream with excitement. Both good things.
- Don’t want to use your face? Create a character for yourself or to represent your channel. Or used the characters from the actual game.
Check out the colorful thumbnails from VanossGaming, where the owl is the mascot of their channel.
- Use readable text or emojis
If you don’t have Photoshop or don’t have strong design skills, check out Wondershare Pixstudio , a drag-and-drop design tool that makes creating thumbnails easy.
3. Engage with Other Gamers
Don’t forget that YouTube is a social media platform.
It’s all about being a part of a YouTube community, and while you can’t interact with every creator on the platform, you can find those within your niche or specific game and chat with them. Leave a comment if you like their video or have constructive feedback.
Additionally, viewer engagements such as likes and comments have shown to have an indirect effect on your video ranking. That is why you should encourage your viewers to “smash” the like button or join in a conversation by asking them a question in your video.
6. Be Cautious of Content Strike and Demonetization
1. Cause for Demonetization
The YouTube monetization landscape has changed a lot for creators in the past few years. The guidelines are always being adjusted to serve both creators and advertisers. If you’re thinking of making money from YouTube ads, you have to be aware that there are types of content that turn advertisers off, and YouTube knows it. Here are some reasons that YouTube will choose to demonetize your videos:
- Excessive or gratuitous violence
- Hateful content: promotes discrimination or disparages or humiliates and individual or group of people (race, ethnicity, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, etc.)
- Inappropriate use of family entertainment characters
- Incendiary and demeaning content: disrespectful languages that shame or insult an individual or group
2. Avoiding Copyright Strike
Thanks to the fair use doctrine, you’re allowed to take video game content and make videos from it without acquiring permission from the people who made the game.
However, if you step across the fair use line, you can be penalized for violating copyright infringement.
If you get three strikes from YouTube in 90 days, your account and videos will be removed and you won’t be allowed to create a new channel.
Before you publish your video ask yourself these questions, if you answer yes to any of them then you have met fair use standards:
- Is your content creative or educational?
- Is there more original content than copyrighted content?
- Is your video benefiting the original content?
I recommend that you learn more about YouTube copyright , and how to build your content so that it doesn’t get flagged.
Beyond all that, it’s about playing games, having a good time, and meeting awesome people like yourself. Enjoy the journey and take pleasure in every little achievement, be it in the game or on YouTube.
Key Takeaways
- Don’t go into YouTube gaming for the money, but rather to improve your skills and other people’s lives.
- Find something special about your channel that people can’t find anywhere else.
- YouTube gaming can be as cheap and as expensive as you want, create a budget to stay within your limits.
- Understand optimization to improve your chances of viewers finding your content.
- Don’t be hateful or advertisers will avoid you, and don’t steal other people’s content without crediting the original creator.
- Give yourself a unique YouTube gaming channel name .
What’s stopping you from starting your YouTube gaming channel? Let us know in the comment box below!
Best Screen Recorder & Video Editor for Gamers
If you want to record the gameplay and edit it with some text and titles, or creative transitions and effects, I highly recommend you try Wondershare Filmora , which is easy to use yet powerful enough with its editing tools and effects templates. Download the free trial version and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: "Mastering Collaborative Video Creation A Guide to YouTube Partnering for 2024"
- Author: Joseph
- Created at : 2024-05-31 13:47:25
- Updated at : 2024-06-01 13:47:25
- Link: https://youtube-stream.techidaily.com/mastering-collaborative-video-creation-a-guide-to-youtube-partnering-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.
