Mastering Channels on the Fly - TubeBuddy Essentials

The Benefits of TubeBuddy | Manage Your YouTube Channel More Easily

Richard Bennett

Nov 01, 2022• Proven solutions

0

TubeBuddy is a YouTube certified extension for your Google Chrome browser. When you visit YouTube after installing TubeBuddy a whole new set of useful tools becomes available.

TubeBuddy’s tools were designed to save you time and effort when performing some of the more mundane tasks involved in running a YouTube channel, like adding cards. Many of TubeBuddy’s tools are completely free to use, but others might require a paid license. There are three levels of licensing: $9, $19, or $39 per month.

The Benefits of Using TubeBuddy for YouTube

1. Increased Productivity
2. Bulk Tools for Annotations, Cards, Thumbnails and More
3. Quick Optimization for Your Video’s Tags
4. Useful Data

Benefits of TubeBuddy

YouTubers who use TubeBuddy are able to spend less time on busy-work and more time on coming up with creative video ideas. Here are some of the ways TubeBuddy can help you, especially if you have a large or mid-sized channel:

1. Increased Productivity

Most of TubeBuddy’s Productivity Tools are available for free, but some require a $9 per month Pro license.

You can use these tools to get your videos ready for posting faster, embed them off-YouTube more easily, and save time by creating canned responses or templates for cards and annotations.

For example, you might find yourself creating the same YouTube Card over and over again to include it in every video you make. Creating a template through TubeBuddy will save you this effort.

Another great productivity tool is the Video Topic Planner. You can save video ideas you come up with, or ideas viewers have suggested to you, and arrange them in a queue so you never forget what you are planning to make next.

2. Bulk Tools for Annotations, Cards, Thumbnails and More

Most of TubeBuddy’s bulk processing tools require a $19 per month Star license.

Two of the most time-saving tools in this section are the Bulk Copy tools for cards and annotations. They will save you from having to recreate the same ones over and over. Then, using the Bulk Update tools, you will be able to make changes to all of your cards or annotations at once.

For example: if you use a YouTube Card to link to your personal website and include it in every video, and then you change your website, you change the link in all of your existing cards at once.

Another useful Bulk tool is Bulk Thumbnail Overlays, which will allow you to add a logo to all of your existing video thumbnails at once.

3. Quick Optimization for Your Video’s Tags

The SEO Tools in TubeBuddy will help you find the best tags for your videos and suggest tags you might want to target. Many of these tools are free, but others require a $19 Star license.

One of the best free tools in this category is View and Copy Video Tags. It allows you to see and copy the tags of other people’s videos. You will be able to see which keywords your competitors are targeting (and look for opportunities to target them more effectively). This can also save you a lot of time writing out tags that should really be the same as the ones on an existing video.

4. Useful Data

The most useful piece of data under Data and Research Tools is the Best Time to Publish. How many views you get on a video could vary greatly depending on when you post, and the best times to post vary depending on the demographics of your audience. This free tool from TubeBuddy will show you when you should be uploading.

Another interesting tool, which is unfortunately only available with $39 licenses, is the Competitor Scoreboard. It allows creators to compare their channels stats to those of their rival channels.

Have you ever tried TubeBuddy for YouTube?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

TubeBuddy is a YouTube certified extension for your Google Chrome browser. When you visit YouTube after installing TubeBuddy a whole new set of useful tools becomes available.

TubeBuddy’s tools were designed to save you time and effort when performing some of the more mundane tasks involved in running a YouTube channel, like adding cards. Many of TubeBuddy’s tools are completely free to use, but others might require a paid license. There are three levels of licensing: $9, $19, or $39 per month.

The Benefits of Using TubeBuddy for YouTube

1. Increased Productivity
2. Bulk Tools for Annotations, Cards, Thumbnails and More
3. Quick Optimization for Your Video’s Tags
4. Useful Data

Benefits of TubeBuddy

YouTubers who use TubeBuddy are able to spend less time on busy-work and more time on coming up with creative video ideas. Here are some of the ways TubeBuddy can help you, especially if you have a large or mid-sized channel:

1. Increased Productivity

Most of TubeBuddy’s Productivity Tools are available for free, but some require a $9 per month Pro license.

You can use these tools to get your videos ready for posting faster, embed them off-YouTube more easily, and save time by creating canned responses or templates for cards and annotations.

For example, you might find yourself creating the same YouTube Card over and over again to include it in every video you make. Creating a template through TubeBuddy will save you this effort.

Another great productivity tool is the Video Topic Planner. You can save video ideas you come up with, or ideas viewers have suggested to you, and arrange them in a queue so you never forget what you are planning to make next.

2. Bulk Tools for Annotations, Cards, Thumbnails and More

Most of TubeBuddy’s bulk processing tools require a $19 per month Star license.

Two of the most time-saving tools in this section are the Bulk Copy tools for cards and annotations. They will save you from having to recreate the same ones over and over. Then, using the Bulk Update tools, you will be able to make changes to all of your cards or annotations at once.

For example: if you use a YouTube Card to link to your personal website and include it in every video, and then you change your website, you change the link in all of your existing cards at once.

Another useful Bulk tool is Bulk Thumbnail Overlays, which will allow you to add a logo to all of your existing video thumbnails at once.

3. Quick Optimization for Your Video’s Tags

The SEO Tools in TubeBuddy will help you find the best tags for your videos and suggest tags you might want to target. Many of these tools are free, but others require a $19 Star license.

One of the best free tools in this category is View and Copy Video Tags. It allows you to see and copy the tags of other people’s videos. You will be able to see which keywords your competitors are targeting (and look for opportunities to target them more effectively). This can also save you a lot of time writing out tags that should really be the same as the ones on an existing video.

4. Useful Data

The most useful piece of data under Data and Research Tools is the Best Time to Publish. How many views you get on a video could vary greatly depending on when you post, and the best times to post vary depending on the demographics of your audience. This free tool from TubeBuddy will show you when you should be uploading.

Another interesting tool, which is unfortunately only available with $39 licenses, is the Competitor Scoreboard. It allows creators to compare their channels stats to those of their rival channels.

Have you ever tried TubeBuddy for YouTube?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

TubeBuddy is a YouTube certified extension for your Google Chrome browser. When you visit YouTube after installing TubeBuddy a whole new set of useful tools becomes available.

TubeBuddy’s tools were designed to save you time and effort when performing some of the more mundane tasks involved in running a YouTube channel, like adding cards. Many of TubeBuddy’s tools are completely free to use, but others might require a paid license. There are three levels of licensing: $9, $19, or $39 per month.

The Benefits of Using TubeBuddy for YouTube

1. Increased Productivity
2. Bulk Tools for Annotations, Cards, Thumbnails and More
3. Quick Optimization for Your Video’s Tags
4. Useful Data

Benefits of TubeBuddy

YouTubers who use TubeBuddy are able to spend less time on busy-work and more time on coming up with creative video ideas. Here are some of the ways TubeBuddy can help you, especially if you have a large or mid-sized channel:

1. Increased Productivity

Most of TubeBuddy’s Productivity Tools are available for free, but some require a $9 per month Pro license.

You can use these tools to get your videos ready for posting faster, embed them off-YouTube more easily, and save time by creating canned responses or templates for cards and annotations.

For example, you might find yourself creating the same YouTube Card over and over again to include it in every video you make. Creating a template through TubeBuddy will save you this effort.

Another great productivity tool is the Video Topic Planner. You can save video ideas you come up with, or ideas viewers have suggested to you, and arrange them in a queue so you never forget what you are planning to make next.

2. Bulk Tools for Annotations, Cards, Thumbnails and More

Most of TubeBuddy’s bulk processing tools require a $19 per month Star license.

Two of the most time-saving tools in this section are the Bulk Copy tools for cards and annotations. They will save you from having to recreate the same ones over and over. Then, using the Bulk Update tools, you will be able to make changes to all of your cards or annotations at once.

For example: if you use a YouTube Card to link to your personal website and include it in every video, and then you change your website, you change the link in all of your existing cards at once.

Another useful Bulk tool is Bulk Thumbnail Overlays, which will allow you to add a logo to all of your existing video thumbnails at once.

3. Quick Optimization for Your Video’s Tags

The SEO Tools in TubeBuddy will help you find the best tags for your videos and suggest tags you might want to target. Many of these tools are free, but others require a $19 Star license.

One of the best free tools in this category is View and Copy Video Tags. It allows you to see and copy the tags of other people’s videos. You will be able to see which keywords your competitors are targeting (and look for opportunities to target them more effectively). This can also save you a lot of time writing out tags that should really be the same as the ones on an existing video.

4. Useful Data

The most useful piece of data under Data and Research Tools is the Best Time to Publish. How many views you get on a video could vary greatly depending on when you post, and the best times to post vary depending on the demographics of your audience. This free tool from TubeBuddy will show you when you should be uploading.

Another interesting tool, which is unfortunately only available with $39 licenses, is the Competitor Scoreboard. It allows creators to compare their channels stats to those of their rival channels.

Have you ever tried TubeBuddy for YouTube?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

TubeBuddy is a YouTube certified extension for your Google Chrome browser. When you visit YouTube after installing TubeBuddy a whole new set of useful tools becomes available.

TubeBuddy’s tools were designed to save you time and effort when performing some of the more mundane tasks involved in running a YouTube channel, like adding cards. Many of TubeBuddy’s tools are completely free to use, but others might require a paid license. There are three levels of licensing: $9, $19, or $39 per month.

The Benefits of Using TubeBuddy for YouTube

1. Increased Productivity
2. Bulk Tools for Annotations, Cards, Thumbnails and More
3. Quick Optimization for Your Video’s Tags
4. Useful Data

Benefits of TubeBuddy

YouTubers who use TubeBuddy are able to spend less time on busy-work and more time on coming up with creative video ideas. Here are some of the ways TubeBuddy can help you, especially if you have a large or mid-sized channel:

1. Increased Productivity

Most of TubeBuddy’s Productivity Tools are available for free, but some require a $9 per month Pro license.

You can use these tools to get your videos ready for posting faster, embed them off-YouTube more easily, and save time by creating canned responses or templates for cards and annotations.

For example, you might find yourself creating the same YouTube Card over and over again to include it in every video you make. Creating a template through TubeBuddy will save you this effort.

Another great productivity tool is the Video Topic Planner. You can save video ideas you come up with, or ideas viewers have suggested to you, and arrange them in a queue so you never forget what you are planning to make next.

2. Bulk Tools for Annotations, Cards, Thumbnails and More

Most of TubeBuddy’s bulk processing tools require a $19 per month Star license.

Two of the most time-saving tools in this section are the Bulk Copy tools for cards and annotations. They will save you from having to recreate the same ones over and over. Then, using the Bulk Update tools, you will be able to make changes to all of your cards or annotations at once.

For example: if you use a YouTube Card to link to your personal website and include it in every video, and then you change your website, you change the link in all of your existing cards at once.

Another useful Bulk tool is Bulk Thumbnail Overlays, which will allow you to add a logo to all of your existing video thumbnails at once.

3. Quick Optimization for Your Video’s Tags

The SEO Tools in TubeBuddy will help you find the best tags for your videos and suggest tags you might want to target. Many of these tools are free, but others require a $19 Star license.

One of the best free tools in this category is View and Copy Video Tags. It allows you to see and copy the tags of other people’s videos. You will be able to see which keywords your competitors are targeting (and look for opportunities to target them more effectively). This can also save you a lot of time writing out tags that should really be the same as the ones on an existing video.

4. Useful Data

The most useful piece of data under Data and Research Tools is the Best Time to Publish. How many views you get on a video could vary greatly depending on when you post, and the best times to post vary depending on the demographics of your audience. This free tool from TubeBuddy will show you when you should be uploading.

Another interesting tool, which is unfortunately only available with $39 licenses, is the Competitor Scoreboard. It allows creators to compare their channels stats to those of their rival channels.

Have you ever tried TubeBuddy for YouTube?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Valuation of a Million-Viewing on YouTube

How much does YouTube pay for 1 million views? As a YouTuber, you become a business, and it helps to know the YouTube views to money earned.

If you are trying to earn a living on YouTube, one of the most excellent marks of a successful creator is often earning 1 million views on the platform (click here for tips on how to do that ). It usually serves as a benchmark for a time at which a channel is relatively sustainable. However, rather than meaning a YouTuber has made it big financially, reaching 1 million views is more likely to say they can expect to start making real money.

When you hit 1 million views on any video on YouTube, you’ll have a nice paycheck. You’ll likely have to hit 1 million views on at least a few other videos before you could consider quitting your full-time job and doing YouTube as your primary source of income. This article will explore what 1 million views mean for your YouTube channel. We will look more into how revenue is calculated on YouTube and what you can expect to earn-out of a video with 1 million views.

In this article

01 $2000 for 1 million views

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

DLNow Video Downloader

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

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02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

vMix 4K - Software based live production. vMix 4K includes everything in vMix HD plus 4K support, PTZ control, External/Fullscreen output, 4 Virtual Outputs, 1 Replay, 4 vMix Call, and 2 Recorders.
This bundle includes Studio 200 for vMix from Virtualsetworks, HTTP Matrix 1.0 automation scheduler, and 4 introductory training videos from the Udemy vMix Basic to Amazing course.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

VSDC Pro Video Editor is a light professional non-linear video editing suite for creating a movie of any complexity. It supports the most popular video/audio formats and codecs, including 4K, HD and GoPro videos. Preconfigured profiles make the creation of videos for various multimedia and mobile devices absolutely hassle-free.

Key features:

• Import from any devices and cams, including GoPro and drones. All formats supported. Сurrently the only free video editor that allows users to export in a new H265/HEVC codec, something essential for those working with 4K and HD.
• Everything for hassle-free basic editing: cut, crop and merge files, add titles and favorite music
• Visual effects, advanced color correction and trendy Instagram-like filters
• All multimedia processing done from one app: video editing capabilities reinforced by a video converter, a screen capture, a video capture, a disc burner and a YouTube uploader
• Non-linear editing: edit several files with simultaneously
• Easy export to social networks: special profiles for YouTube, Facebook, Vimeo, Twitter and Instagram
• High quality export – no conversion quality loss, double export speed even of HD files due to hardware acceleration
• Stabilization tool will turn shaky or jittery footage into a more stable video automatically.
• Essential toolset for professional video editing: blending modes, Mask tool, advanced multiple-color Chroma Key

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

Simple and intuitive video editing
🎬 Nero Video:
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$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

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