Investigating Profit per Viewer Engagement on Video Platforms for 2024

Investigating Profit per Viewer Engagement on Video Platforms

How Much Money Do YouTubers Make Per View

Richard Bennett

Nov 01, 2022• Proven solutions

0

Can you make a living on YouTube? Everyone knows that big YouTubers get paid through the ads that play ahead of their videos. More and more YouTubers keep showing how much money they are making from YouTube via the lifestyles they lead. It begs the question - how much money do YouTubers make?

One of the main questions is “how many views do you need to start making money on YouTube?” The answer to this question is complicated. You need 4,000 hours of annual viewing time and 1,000 subscribers on your channel to sign up for monetization, but just being able to monetize your videos doesn’t mean you’re going to make money.

The reason is that YouTubers are not paid per view, they are paid per ad impression.

• Types of YouTube Ads - What is an Ad Impression?
• CPI Rates Explained
• How Much Do Big YouTubers Make?
• Why No Longer 10,000 Views?

Want a fast answer about how much money a YouTuber makes? Check out these calculators .

Types of YouTube Ads – What is an Ad Impression?

If you ask YouTubers about how much they make per thousand views, you’ll probably get a different answer depending on the person on who you ask. You may have already heard things like $5 per thousand views or $1,000 per 1 million views, but neither of these is for sure.

Google’s AdSense service, through which YouTubers make money, pays YouTubers for ad impressions. For most types of ads – including short pre-roll ads, the ads which appear at the bottoms of videos while they play, and the ads which appear as banners to the side of YouTube’s player – an ad impression means someone clicking on the ad and choosing to visit the advertiser’s site. One exception is skippable video ads, for which an impression is created when a viewer watches the ad for 30 seconds.

YouTubers do not make money on the views of their videos, because not all viewers click on ads. Many viewers bypass ads completely using ad-blockers. The amount of money YouTubers earn from a single ad impression is called their CPI or “cost per impression.”

CPI Rates Explained

YouTube advertising is currently managed inside the AdSense platform. In case you’re not familiar with AdSense, you can have 2 different kinds of ads - the cost per click (CPC) or the cost per view (CPV).

Cost Per Click ads

The advertiser pays based on how many clicks he was able to get with that particular ad. These kinds of ads usually appear on the right side of your YouTube channel or they can also appear at the bottom of the screen, during the video.

Cost Per View ads

the advertiser will pay based on the views he had of the ad and not based on the clicks he was able to generate. One of the things that many people aren’t aware of is the fact that the viewer needs to spend at least 30 seconds watching the ad or half the ad, whichever comes first. This means that a single viewer can continue clicking on the ad multiple times that the advertiser won’t be billed for all those clicks because he is only paying for views.

Never Click on the CPC ads of Your Own YouTube Videos

If any of your friends ever suggest that they are going to do so to help you out tell them not to. AdSense has a rate of ad-clicks that it considers normal and if you get significantly more clicks than that it will think you’re artificially pushing that number up by either clicking yourself or having someone do it for you. If this happens they will ban you from AdSense and, although there is an appeals process, it is unlikely you will ever get your account back and be able to monetize videos again.

How much you make from an ad on YouTube depends on your CPI, cost per impression. Simply put, this is the rate that YouTube will pay you for every 1,000 views or clicks of the ads that are attached to your videos. Even though it would be a lot simpler if YouTube had their current CPI rates available, they don’t. These rates vary depending on the ad, the types of videos you make, and how popular your channel is. It is actually against YouTube’s rules for YouTubers to share their personal CPI rates publicly.

Most people tend to assume that CPI rates are between $0.05 and $10. This huge difference is justified by YouTube by saying that they use a very complicated algorithm to determine your CPI rate. According to them, it includes evaluating factors like the ads, the type of audience who views your video, audience engagement, audience retention, and the price of the ads.

How Much Do Big YouTubers Make?

Many people are aspiring to make money as famous YouTubers, but it is not an easy task. You have a long way to go before you start making any money at all.

In general, it’s reasonable to expect to start earning some money when you get to 1 million subscribers. This is the point at which you can start treating YouTube as your job, but the truth is that you will still not be making amazing money. At 1 million subscribers you will only be starting to be seen as someone important in your industry. You won’t even necessarily be “YouTube famous” yet – there are a lot of channels with 1 million subs.

Even though most people think that YouTube channels with 1 million subscribers are already making a good amount of money and that they are already at the top, the truth is that they’ve just started climbing. They aren’t even near the top. Just to give you a better idea, there are more than 2,400 YouTube channels with more than 1 million subscribers.

According to Google, when an advertiser pays $100 to Google, Google pays $68 to the publisher (in this case, the publisher is a YouTube creator).

This graphic won’t apply to every situation because every situation is unique. It’s just an example using assumed numbers.

How much money for 1,000 YouTube views?

15% of 1,000 is 150

150x CPI ($0.18) = $27*

51% of $27 = $13

Using these rates, 1000 views are worth $13!

*CPI vary

Assuming that the average rate is about $0.18 per impression, you still need to factor in that most people don’t click on ads or watch skippable video ads for 30 seconds. Only about 15% of viewers tend to watch the complete ad (or, at least half of it). So, considering that you have 1,000 views on your video, only 150 viewers watched your complete ad. So, at $0.18 per view, Google will charge $27 to the advertiser and the YouTube channel will get 51% of that, meaning the creator will earn $13 per 1,000 views.

Want to know how much YouTube pays for 1 million views ?

It will take you a long time to start earning enough money to support yourself through AdSense. That’s why AdSense isn’t the primary way that huge YouTube stars make money. In addition to AdSense revenue you can (and should) also consider other opportunities such as product placement, endorsements, and brand sponsorships. Many YouTubers also make some money from selling their merchandise.

Some YouTubers earn millions of dollars every year. Although the exact numbers have never been disclosed, many different websites have made educated guesses.

Forbes publishes an annual list of the highest-paid YouTubers, which includes revenue from things like book deals and makeup lines. It is useful to look at this list gain have some perspective about how big YouTubers make their money, and how big they had to get to make it.

As of 2017, YouTube gamer Daniel Middleton (DanTDM) is the highest-paid YouTuber earning 16 million dollars. He is followed by gamer Evan Fong (Vanoss Gaming) with $15.5 million, Dude Perfect with $14 million, and Mark Fischbach (Markiplier) and Logan Paul with $12.5 million. However, as we already mentioned, even though a substantial part of the income of these YouTube stars comes from YouTube/AdSense, the bulk of it comes from things like merchandise and sponsorships.

Instead of relying on YouTube to pay them, YouTubers need to seek out other ways of leveraging the YouTube platform to earn money .

We all agree that being a YouTube star isn’t an easy path. However, if you honestly love what you do, then you will be willing to put effort into making great videos regularly. Part of that is also being willing to take the time to promote them and yourself, as well as putting time and effort into forging a good relationship with your audience.

Why No Longer 10,000 Views?

YouTube used to let anybody monetize their videos, but that has now changed. Then for a while, you’ll qualify for monetization after reaching 10,000-lifetime views on your channel. But as of 2018, the rules to YouTube monetization has gotten more challenging.

To monetize you must have:

- 4,000 of annual watch time

- 1,000 subscribers

The reason for this is that YouTube was having trouble with channels that were trying to monetize stolen or inappropriate content, besides, YouTubers are gaming the system by using automated programs to gain more views. By making creators get more watch time and subscribers before they apply for monetization, YouTube has been able to create a review process in which they can prove that the channel has a legitimate audience and stop content thieves and criminals from making money. Naturally, this new rule also makes it very difficult for new YouTubers to make money.

Are you finding it difficult to earn money on YouTube? Subscribe to the Filmora.io YouTube channel for more tips on channel monetization.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

Can you make a living on YouTube? Everyone knows that big YouTubers get paid through the ads that play ahead of their videos. More and more YouTubers keep showing how much money they are making from YouTube via the lifestyles they lead. It begs the question - how much money do YouTubers make?

One of the main questions is “how many views do you need to start making money on YouTube?” The answer to this question is complicated. You need 4,000 hours of annual viewing time and 1,000 subscribers on your channel to sign up for monetization, but just being able to monetize your videos doesn’t mean you’re going to make money.

The reason is that YouTubers are not paid per view, they are paid per ad impression.

• Types of YouTube Ads - What is an Ad Impression?
• CPI Rates Explained
• How Much Do Big YouTubers Make?
• Why No Longer 10,000 Views?

Want a fast answer about how much money a YouTuber makes? Check out these calculators .

Types of YouTube Ads – What is an Ad Impression?

If you ask YouTubers about how much they make per thousand views, you’ll probably get a different answer depending on the person on who you ask. You may have already heard things like $5 per thousand views or $1,000 per 1 million views, but neither of these is for sure.

Google’s AdSense service, through which YouTubers make money, pays YouTubers for ad impressions. For most types of ads – including short pre-roll ads, the ads which appear at the bottoms of videos while they play, and the ads which appear as banners to the side of YouTube’s player – an ad impression means someone clicking on the ad and choosing to visit the advertiser’s site. One exception is skippable video ads, for which an impression is created when a viewer watches the ad for 30 seconds.

YouTubers do not make money on the views of their videos, because not all viewers click on ads. Many viewers bypass ads completely using ad-blockers. The amount of money YouTubers earn from a single ad impression is called their CPI or “cost per impression.”

CPI Rates Explained

YouTube advertising is currently managed inside the AdSense platform. In case you’re not familiar with AdSense, you can have 2 different kinds of ads - the cost per click (CPC) or the cost per view (CPV).

Cost Per Click ads

The advertiser pays based on how many clicks he was able to get with that particular ad. These kinds of ads usually appear on the right side of your YouTube channel or they can also appear at the bottom of the screen, during the video.

Cost Per View ads

the advertiser will pay based on the views he had of the ad and not based on the clicks he was able to generate. One of the things that many people aren’t aware of is the fact that the viewer needs to spend at least 30 seconds watching the ad or half the ad, whichever comes first. This means that a single viewer can continue clicking on the ad multiple times that the advertiser won’t be billed for all those clicks because he is only paying for views.

Never Click on the CPC ads of Your Own YouTube Videos

If any of your friends ever suggest that they are going to do so to help you out tell them not to. AdSense has a rate of ad-clicks that it considers normal and if you get significantly more clicks than that it will think you’re artificially pushing that number up by either clicking yourself or having someone do it for you. If this happens they will ban you from AdSense and, although there is an appeals process, it is unlikely you will ever get your account back and be able to monetize videos again.

How much you make from an ad on YouTube depends on your CPI, cost per impression. Simply put, this is the rate that YouTube will pay you for every 1,000 views or clicks of the ads that are attached to your videos. Even though it would be a lot simpler if YouTube had their current CPI rates available, they don’t. These rates vary depending on the ad, the types of videos you make, and how popular your channel is. It is actually against YouTube’s rules for YouTubers to share their personal CPI rates publicly.

Most people tend to assume that CPI rates are between $0.05 and $10. This huge difference is justified by YouTube by saying that they use a very complicated algorithm to determine your CPI rate. According to them, it includes evaluating factors like the ads, the type of audience who views your video, audience engagement, audience retention, and the price of the ads.

How Much Do Big YouTubers Make?

Many people are aspiring to make money as famous YouTubers, but it is not an easy task. You have a long way to go before you start making any money at all.

In general, it’s reasonable to expect to start earning some money when you get to 1 million subscribers. This is the point at which you can start treating YouTube as your job, but the truth is that you will still not be making amazing money. At 1 million subscribers you will only be starting to be seen as someone important in your industry. You won’t even necessarily be “YouTube famous” yet – there are a lot of channels with 1 million subs.

Even though most people think that YouTube channels with 1 million subscribers are already making a good amount of money and that they are already at the top, the truth is that they’ve just started climbing. They aren’t even near the top. Just to give you a better idea, there are more than 2,400 YouTube channels with more than 1 million subscribers.

According to Google, when an advertiser pays $100 to Google, Google pays $68 to the publisher (in this case, the publisher is a YouTube creator).

This graphic won’t apply to every situation because every situation is unique. It’s just an example using assumed numbers.

How much money for 1,000 YouTube views?

15% of 1,000 is 150

150x CPI ($0.18) = $27*

51% of $27 = $13

Using these rates, 1000 views are worth $13!

*CPI vary

Assuming that the average rate is about $0.18 per impression, you still need to factor in that most people don’t click on ads or watch skippable video ads for 30 seconds. Only about 15% of viewers tend to watch the complete ad (or, at least half of it). So, considering that you have 1,000 views on your video, only 150 viewers watched your complete ad. So, at $0.18 per view, Google will charge $27 to the advertiser and the YouTube channel will get 51% of that, meaning the creator will earn $13 per 1,000 views.

Want to know how much YouTube pays for 1 million views ?

It will take you a long time to start earning enough money to support yourself through AdSense. That’s why AdSense isn’t the primary way that huge YouTube stars make money. In addition to AdSense revenue you can (and should) also consider other opportunities such as product placement, endorsements, and brand sponsorships. Many YouTubers also make some money from selling their merchandise.

Some YouTubers earn millions of dollars every year. Although the exact numbers have never been disclosed, many different websites have made educated guesses.

Forbes publishes an annual list of the highest-paid YouTubers, which includes revenue from things like book deals and makeup lines. It is useful to look at this list gain have some perspective about how big YouTubers make their money, and how big they had to get to make it.

As of 2017, YouTube gamer Daniel Middleton (DanTDM) is the highest-paid YouTuber earning 16 million dollars. He is followed by gamer Evan Fong (Vanoss Gaming) with $15.5 million, Dude Perfect with $14 million, and Mark Fischbach (Markiplier) and Logan Paul with $12.5 million. However, as we already mentioned, even though a substantial part of the income of these YouTube stars comes from YouTube/AdSense, the bulk of it comes from things like merchandise and sponsorships.

Instead of relying on YouTube to pay them, YouTubers need to seek out other ways of leveraging the YouTube platform to earn money .

We all agree that being a YouTube star isn’t an easy path. However, if you honestly love what you do, then you will be willing to put effort into making great videos regularly. Part of that is also being willing to take the time to promote them and yourself, as well as putting time and effort into forging a good relationship with your audience.

Why No Longer 10,000 Views?

YouTube used to let anybody monetize their videos, but that has now changed. Then for a while, you’ll qualify for monetization after reaching 10,000-lifetime views on your channel. But as of 2018, the rules to YouTube monetization has gotten more challenging.

To monetize you must have:

- 4,000 of annual watch time

- 1,000 subscribers

The reason for this is that YouTube was having trouble with channels that were trying to monetize stolen or inappropriate content, besides, YouTubers are gaming the system by using automated programs to gain more views. By making creators get more watch time and subscribers before they apply for monetization, YouTube has been able to create a review process in which they can prove that the channel has a legitimate audience and stop content thieves and criminals from making money. Naturally, this new rule also makes it very difficult for new YouTubers to make money.

Are you finding it difficult to earn money on YouTube? Subscribe to the Filmora.io YouTube channel for more tips on channel monetization.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

Can you make a living on YouTube? Everyone knows that big YouTubers get paid through the ads that play ahead of their videos. More and more YouTubers keep showing how much money they are making from YouTube via the lifestyles they lead. It begs the question - how much money do YouTubers make?

One of the main questions is “how many views do you need to start making money on YouTube?” The answer to this question is complicated. You need 4,000 hours of annual viewing time and 1,000 subscribers on your channel to sign up for monetization, but just being able to monetize your videos doesn’t mean you’re going to make money.

The reason is that YouTubers are not paid per view, they are paid per ad impression.

• Types of YouTube Ads - What is an Ad Impression?
• CPI Rates Explained
• How Much Do Big YouTubers Make?
• Why No Longer 10,000 Views?

Want a fast answer about how much money a YouTuber makes? Check out these calculators .

Types of YouTube Ads – What is an Ad Impression?

If you ask YouTubers about how much they make per thousand views, you’ll probably get a different answer depending on the person on who you ask. You may have already heard things like $5 per thousand views or $1,000 per 1 million views, but neither of these is for sure.

Google’s AdSense service, through which YouTubers make money, pays YouTubers for ad impressions. For most types of ads – including short pre-roll ads, the ads which appear at the bottoms of videos while they play, and the ads which appear as banners to the side of YouTube’s player – an ad impression means someone clicking on the ad and choosing to visit the advertiser’s site. One exception is skippable video ads, for which an impression is created when a viewer watches the ad for 30 seconds.

YouTubers do not make money on the views of their videos, because not all viewers click on ads. Many viewers bypass ads completely using ad-blockers. The amount of money YouTubers earn from a single ad impression is called their CPI or “cost per impression.”

CPI Rates Explained

YouTube advertising is currently managed inside the AdSense platform. In case you’re not familiar with AdSense, you can have 2 different kinds of ads - the cost per click (CPC) or the cost per view (CPV).

Cost Per Click ads

The advertiser pays based on how many clicks he was able to get with that particular ad. These kinds of ads usually appear on the right side of your YouTube channel or they can also appear at the bottom of the screen, during the video.

Cost Per View ads

the advertiser will pay based on the views he had of the ad and not based on the clicks he was able to generate. One of the things that many people aren’t aware of is the fact that the viewer needs to spend at least 30 seconds watching the ad or half the ad, whichever comes first. This means that a single viewer can continue clicking on the ad multiple times that the advertiser won’t be billed for all those clicks because he is only paying for views.

Never Click on the CPC ads of Your Own YouTube Videos

If any of your friends ever suggest that they are going to do so to help you out tell them not to. AdSense has a rate of ad-clicks that it considers normal and if you get significantly more clicks than that it will think you’re artificially pushing that number up by either clicking yourself or having someone do it for you. If this happens they will ban you from AdSense and, although there is an appeals process, it is unlikely you will ever get your account back and be able to monetize videos again.

How much you make from an ad on YouTube depends on your CPI, cost per impression. Simply put, this is the rate that YouTube will pay you for every 1,000 views or clicks of the ads that are attached to your videos. Even though it would be a lot simpler if YouTube had their current CPI rates available, they don’t. These rates vary depending on the ad, the types of videos you make, and how popular your channel is. It is actually against YouTube’s rules for YouTubers to share their personal CPI rates publicly.

Most people tend to assume that CPI rates are between $0.05 and $10. This huge difference is justified by YouTube by saying that they use a very complicated algorithm to determine your CPI rate. According to them, it includes evaluating factors like the ads, the type of audience who views your video, audience engagement, audience retention, and the price of the ads.

How Much Do Big YouTubers Make?

Many people are aspiring to make money as famous YouTubers, but it is not an easy task. You have a long way to go before you start making any money at all.

In general, it’s reasonable to expect to start earning some money when you get to 1 million subscribers. This is the point at which you can start treating YouTube as your job, but the truth is that you will still not be making amazing money. At 1 million subscribers you will only be starting to be seen as someone important in your industry. You won’t even necessarily be “YouTube famous” yet – there are a lot of channels with 1 million subs.

Even though most people think that YouTube channels with 1 million subscribers are already making a good amount of money and that they are already at the top, the truth is that they’ve just started climbing. They aren’t even near the top. Just to give you a better idea, there are more than 2,400 YouTube channels with more than 1 million subscribers.

According to Google, when an advertiser pays $100 to Google, Google pays $68 to the publisher (in this case, the publisher is a YouTube creator).

This graphic won’t apply to every situation because every situation is unique. It’s just an example using assumed numbers.

How much money for 1,000 YouTube views?

15% of 1,000 is 150

150x CPI ($0.18) = $27*

51% of $27 = $13

Using these rates, 1000 views are worth $13!

*CPI vary

Assuming that the average rate is about $0.18 per impression, you still need to factor in that most people don’t click on ads or watch skippable video ads for 30 seconds. Only about 15% of viewers tend to watch the complete ad (or, at least half of it). So, considering that you have 1,000 views on your video, only 150 viewers watched your complete ad. So, at $0.18 per view, Google will charge $27 to the advertiser and the YouTube channel will get 51% of that, meaning the creator will earn $13 per 1,000 views.

Want to know how much YouTube pays for 1 million views ?

It will take you a long time to start earning enough money to support yourself through AdSense. That’s why AdSense isn’t the primary way that huge YouTube stars make money. In addition to AdSense revenue you can (and should) also consider other opportunities such as product placement, endorsements, and brand sponsorships. Many YouTubers also make some money from selling their merchandise.

Some YouTubers earn millions of dollars every year. Although the exact numbers have never been disclosed, many different websites have made educated guesses.

Forbes publishes an annual list of the highest-paid YouTubers, which includes revenue from things like book deals and makeup lines. It is useful to look at this list gain have some perspective about how big YouTubers make their money, and how big they had to get to make it.

As of 2017, YouTube gamer Daniel Middleton (DanTDM) is the highest-paid YouTuber earning 16 million dollars. He is followed by gamer Evan Fong (Vanoss Gaming) with $15.5 million, Dude Perfect with $14 million, and Mark Fischbach (Markiplier) and Logan Paul with $12.5 million. However, as we already mentioned, even though a substantial part of the income of these YouTube stars comes from YouTube/AdSense, the bulk of it comes from things like merchandise and sponsorships.

Instead of relying on YouTube to pay them, YouTubers need to seek out other ways of leveraging the YouTube platform to earn money .

We all agree that being a YouTube star isn’t an easy path. However, if you honestly love what you do, then you will be willing to put effort into making great videos regularly. Part of that is also being willing to take the time to promote them and yourself, as well as putting time and effort into forging a good relationship with your audience.

Why No Longer 10,000 Views?

YouTube used to let anybody monetize their videos, but that has now changed. Then for a while, you’ll qualify for monetization after reaching 10,000-lifetime views on your channel. But as of 2018, the rules to YouTube monetization has gotten more challenging.

To monetize you must have:

- 4,000 of annual watch time

- 1,000 subscribers

The reason for this is that YouTube was having trouble with channels that were trying to monetize stolen or inappropriate content, besides, YouTubers are gaming the system by using automated programs to gain more views. By making creators get more watch time and subscribers before they apply for monetization, YouTube has been able to create a review process in which they can prove that the channel has a legitimate audience and stop content thieves and criminals from making money. Naturally, this new rule also makes it very difficult for new YouTubers to make money.

Are you finding it difficult to earn money on YouTube? Subscribe to the Filmora.io YouTube channel for more tips on channel monetization.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

Can you make a living on YouTube? Everyone knows that big YouTubers get paid through the ads that play ahead of their videos. More and more YouTubers keep showing how much money they are making from YouTube via the lifestyles they lead. It begs the question - how much money do YouTubers make?

One of the main questions is “how many views do you need to start making money on YouTube?” The answer to this question is complicated. You need 4,000 hours of annual viewing time and 1,000 subscribers on your channel to sign up for monetization, but just being able to monetize your videos doesn’t mean you’re going to make money.

The reason is that YouTubers are not paid per view, they are paid per ad impression.

• Types of YouTube Ads - What is an Ad Impression?
• CPI Rates Explained
• How Much Do Big YouTubers Make?
• Why No Longer 10,000 Views?

Want a fast answer about how much money a YouTuber makes? Check out these calculators .

Types of YouTube Ads – What is an Ad Impression?

If you ask YouTubers about how much they make per thousand views, you’ll probably get a different answer depending on the person on who you ask. You may have already heard things like $5 per thousand views or $1,000 per 1 million views, but neither of these is for sure.

Google’s AdSense service, through which YouTubers make money, pays YouTubers for ad impressions. For most types of ads – including short pre-roll ads, the ads which appear at the bottoms of videos while they play, and the ads which appear as banners to the side of YouTube’s player – an ad impression means someone clicking on the ad and choosing to visit the advertiser’s site. One exception is skippable video ads, for which an impression is created when a viewer watches the ad for 30 seconds.

YouTubers do not make money on the views of their videos, because not all viewers click on ads. Many viewers bypass ads completely using ad-blockers. The amount of money YouTubers earn from a single ad impression is called their CPI or “cost per impression.”

CPI Rates Explained

YouTube advertising is currently managed inside the AdSense platform. In case you’re not familiar with AdSense, you can have 2 different kinds of ads - the cost per click (CPC) or the cost per view (CPV).

Cost Per Click ads

The advertiser pays based on how many clicks he was able to get with that particular ad. These kinds of ads usually appear on the right side of your YouTube channel or they can also appear at the bottom of the screen, during the video.

Cost Per View ads

the advertiser will pay based on the views he had of the ad and not based on the clicks he was able to generate. One of the things that many people aren’t aware of is the fact that the viewer needs to spend at least 30 seconds watching the ad or half the ad, whichever comes first. This means that a single viewer can continue clicking on the ad multiple times that the advertiser won’t be billed for all those clicks because he is only paying for views.

Never Click on the CPC ads of Your Own YouTube Videos

If any of your friends ever suggest that they are going to do so to help you out tell them not to. AdSense has a rate of ad-clicks that it considers normal and if you get significantly more clicks than that it will think you’re artificially pushing that number up by either clicking yourself or having someone do it for you. If this happens they will ban you from AdSense and, although there is an appeals process, it is unlikely you will ever get your account back and be able to monetize videos again.

How much you make from an ad on YouTube depends on your CPI, cost per impression. Simply put, this is the rate that YouTube will pay you for every 1,000 views or clicks of the ads that are attached to your videos. Even though it would be a lot simpler if YouTube had their current CPI rates available, they don’t. These rates vary depending on the ad, the types of videos you make, and how popular your channel is. It is actually against YouTube’s rules for YouTubers to share their personal CPI rates publicly.

Most people tend to assume that CPI rates are between $0.05 and $10. This huge difference is justified by YouTube by saying that they use a very complicated algorithm to determine your CPI rate. According to them, it includes evaluating factors like the ads, the type of audience who views your video, audience engagement, audience retention, and the price of the ads.

How Much Do Big YouTubers Make?

Many people are aspiring to make money as famous YouTubers, but it is not an easy task. You have a long way to go before you start making any money at all.

In general, it’s reasonable to expect to start earning some money when you get to 1 million subscribers. This is the point at which you can start treating YouTube as your job, but the truth is that you will still not be making amazing money. At 1 million subscribers you will only be starting to be seen as someone important in your industry. You won’t even necessarily be “YouTube famous” yet – there are a lot of channels with 1 million subs.

Even though most people think that YouTube channels with 1 million subscribers are already making a good amount of money and that they are already at the top, the truth is that they’ve just started climbing. They aren’t even near the top. Just to give you a better idea, there are more than 2,400 YouTube channels with more than 1 million subscribers.

According to Google, when an advertiser pays $100 to Google, Google pays $68 to the publisher (in this case, the publisher is a YouTube creator).

This graphic won’t apply to every situation because every situation is unique. It’s just an example using assumed numbers.

How much money for 1,000 YouTube views?

15% of 1,000 is 150

150x CPI ($0.18) = $27*

51% of $27 = $13

Using these rates, 1000 views are worth $13!

*CPI vary

Assuming that the average rate is about $0.18 per impression, you still need to factor in that most people don’t click on ads or watch skippable video ads for 30 seconds. Only about 15% of viewers tend to watch the complete ad (or, at least half of it). So, considering that you have 1,000 views on your video, only 150 viewers watched your complete ad. So, at $0.18 per view, Google will charge $27 to the advertiser and the YouTube channel will get 51% of that, meaning the creator will earn $13 per 1,000 views.

Want to know how much YouTube pays for 1 million views ?

It will take you a long time to start earning enough money to support yourself through AdSense. That’s why AdSense isn’t the primary way that huge YouTube stars make money. In addition to AdSense revenue you can (and should) also consider other opportunities such as product placement, endorsements, and brand sponsorships. Many YouTubers also make some money from selling their merchandise.

Some YouTubers earn millions of dollars every year. Although the exact numbers have never been disclosed, many different websites have made educated guesses.

Forbes publishes an annual list of the highest-paid YouTubers, which includes revenue from things like book deals and makeup lines. It is useful to look at this list gain have some perspective about how big YouTubers make their money, and how big they had to get to make it.

As of 2017, YouTube gamer Daniel Middleton (DanTDM) is the highest-paid YouTuber earning 16 million dollars. He is followed by gamer Evan Fong (Vanoss Gaming) with $15.5 million, Dude Perfect with $14 million, and Mark Fischbach (Markiplier) and Logan Paul with $12.5 million. However, as we already mentioned, even though a substantial part of the income of these YouTube stars comes from YouTube/AdSense, the bulk of it comes from things like merchandise and sponsorships.

Instead of relying on YouTube to pay them, YouTubers need to seek out other ways of leveraging the YouTube platform to earn money .

We all agree that being a YouTube star isn’t an easy path. However, if you honestly love what you do, then you will be willing to put effort into making great videos regularly. Part of that is also being willing to take the time to promote them and yourself, as well as putting time and effort into forging a good relationship with your audience.

Why No Longer 10,000 Views?

YouTube used to let anybody monetize their videos, but that has now changed. Then for a while, you’ll qualify for monetization after reaching 10,000-lifetime views on your channel. But as of 2018, the rules to YouTube monetization has gotten more challenging.

To monetize you must have:

- 4,000 of annual watch time

- 1,000 subscribers

The reason for this is that YouTube was having trouble with channels that were trying to monetize stolen or inappropriate content, besides, YouTubers are gaming the system by using automated programs to gain more views. By making creators get more watch time and subscribers before they apply for monetization, YouTube has been able to create a review process in which they can prove that the channel has a legitimate audience and stop content thieves and criminals from making money. Naturally, this new rule also makes it very difficult for new YouTubers to make money.

Are you finding it difficult to earn money on YouTube? Subscribe to the Filmora.io YouTube channel for more tips on channel monetization.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Enhance Your Presence: Best Free Tools for Intriguing Openings

Best Free YouTube Intro Makers

Richard Bennett

Nov 01, 2022• Proven solutions

0

An intro video goes a long way towards building your brand and showing viewers that you’re serious about YouTube. Here’s where you can make or download intros, plus some tips on making intros that support the growth of your channel.

1. 4 Free Intro Makers
2. 5 Tips for Making Great Intros

Free Intro Makers

Here’s a list of 4 places you can create or download FREE YouTube intros with no watermark.

Blender

Blender is a free, open-source, ‘3D creation suite’. It’s great for modeling and animation, and you can even use it to make your YouTube intros.

This is an extremely powerful program. You can create cartoons and video game prototypes in Blender. This does mean that it’s probably not realistic for someone with no experience in animation to jump in and make a quick intro for their YouTube channel. However, if you want to learn Blender, all of the information you need is easily accessible through the tutorials on their site.

What’s a bit more realistic than learning an entire animation suite to make an intro is to download a premade template and just customize it in Blender. You can find YouTube intro templates that are editable in Blender on YouTube and Velosofy.

Movietools

This is a great site where you can download all kinds of free resources including video loops and animated backgrounds you can use to build YouTube intros.

You cannot download a complete Intro with your own text and/or logo from Movietools the way you can with Panzoid, but they can provide most of the resources you would need to build a sequence in Filmora or another editor.

Downloads from Movietools come as WMV (Windows Media) or MP4 files.

Panzoid

For a lot of creators, Panzoid is the default site they go to for YouTube intros, and that’s with good reason. Panzoid has an endless supply of intro templates (new ones are created weekly by members of their community) which you can edit right on the site.

A lot of the intro templates on Panzoid include music, and almost all of them include 3D text.

Click on a template you like and then click ‘open in clipmaker’.

In the clipmaker, you’ll be able to edit the template however you like. The main change you’ll want to make will probably be to the text – you’ll want it to say your channel name. In the menu on the left side of the screen, you’ll see an icon that looks like a cube. Click on it to bring up a list of the objects in the sequence.

The text will probably be under a heading such as ‘Group: All’, although there may be some variation on this depending on who built the template. Look for something that says ‘Group: Text’ in one of the dropdown menus and then look at where it says ‘Text: (the text from the template)’. There will probably be at least two fields like this for one word/line (they’re layers of the same thing). Make sure to edit them all to say the same thing or your intro will look odd.

Click the icon that looks like an arrow pointing down to choose your quality (next to mode) and format before you export. The highest quality will make your clip slow to download, but that could be worth it since you’ll probably get a lot of use out of this clip and you only need to download it once.

Velosofy

Velosofy has a ton of great intro templates you can download for free. The only complication is that the downloads are project files for programs like Sony Vegas or After Effects, making it difficult to use them unless you have those programs.

Luckily, one of the programs Velosofy has intro downloads for is Blender, the free animation software discussed above. You can download YouTube intro templates from Velosofy to edit in Blender and end up with a great custom intro for free.

5 Tips for Making a Great Intro

Here are some tips for making an intro that supports the growth of your YouTube channel.

1. Keep it Under 10 Seconds

Someone who doesn’t know you, who is shopping around for the best video to watch on a particular topic, will not have the patience to sit through a long intro. In order to stop them from clicking away, you’ll need to keep your intro short. Ten seconds is the longest you can get away with, and that’s only if your intro is exciting and includes a lot of movement and music.

Five seconds will be better than 10 seconds in most cases.

2. Match Your Channel’s Branding

Your intro should help to strengthen your personal brand by using the same kinds of colors and fonts found in your channel art and thumbnails.

Beyond matching your visuals, your intro should support the general tone of your channel. If you tend to be upbeat in your videos, upbeat music and brighter colors are probably best. If you’re a tech channel, something sleek with a black background could be better.

3. Use Music

Viewers are likely to get distracted and click away during silent pauses. In order to keep their attention through your intro, you’ll need to include music, and maybe even a sound effect.

4. Include Your Channel Name

This might seem basic, but there are intros out there where the creator has overlooked this. One of the main purposes of your intro is to brand your video, so there’s nothing more important than including your channel name.

5. Introduce Your Topic Before Your Intro

Instead of putting your intro at the very beginning of your video, put a short clip ahead of it where you explain your topic. A viewer that is looking for you to get to the point quickly might click away if the first thing they see is the intro instead of information relevant to their search.

What’s your YouTube intro like? Can you think of a way you’d like to change or improve it?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

An intro video goes a long way towards building your brand and showing viewers that you’re serious about YouTube. Here’s where you can make or download intros, plus some tips on making intros that support the growth of your channel.

1. 4 Free Intro Makers
2. 5 Tips for Making Great Intros

Free Intro Makers

Here’s a list of 4 places you can create or download FREE YouTube intros with no watermark.

Blender

Blender is a free, open-source, ‘3D creation suite’. It’s great for modeling and animation, and you can even use it to make your YouTube intros.

This is an extremely powerful program. You can create cartoons and video game prototypes in Blender. This does mean that it’s probably not realistic for someone with no experience in animation to jump in and make a quick intro for their YouTube channel. However, if you want to learn Blender, all of the information you need is easily accessible through the tutorials on their site.

What’s a bit more realistic than learning an entire animation suite to make an intro is to download a premade template and just customize it in Blender. You can find YouTube intro templates that are editable in Blender on YouTube and Velosofy.

Movietools

This is a great site where you can download all kinds of free resources including video loops and animated backgrounds you can use to build YouTube intros.

You cannot download a complete Intro with your own text and/or logo from Movietools the way you can with Panzoid, but they can provide most of the resources you would need to build a sequence in Filmora or another editor.

Downloads from Movietools come as WMV (Windows Media) or MP4 files.

Panzoid

For a lot of creators, Panzoid is the default site they go to for YouTube intros, and that’s with good reason. Panzoid has an endless supply of intro templates (new ones are created weekly by members of their community) which you can edit right on the site.

A lot of the intro templates on Panzoid include music, and almost all of them include 3D text.

Click on a template you like and then click ‘open in clipmaker’.

In the clipmaker, you’ll be able to edit the template however you like. The main change you’ll want to make will probably be to the text – you’ll want it to say your channel name. In the menu on the left side of the screen, you’ll see an icon that looks like a cube. Click on it to bring up a list of the objects in the sequence.

The text will probably be under a heading such as ‘Group: All’, although there may be some variation on this depending on who built the template. Look for something that says ‘Group: Text’ in one of the dropdown menus and then look at where it says ‘Text: (the text from the template)’. There will probably be at least two fields like this for one word/line (they’re layers of the same thing). Make sure to edit them all to say the same thing or your intro will look odd.

Click the icon that looks like an arrow pointing down to choose your quality (next to mode) and format before you export. The highest quality will make your clip slow to download, but that could be worth it since you’ll probably get a lot of use out of this clip and you only need to download it once.

Velosofy

Velosofy has a ton of great intro templates you can download for free. The only complication is that the downloads are project files for programs like Sony Vegas or After Effects, making it difficult to use them unless you have those programs.

Luckily, one of the programs Velosofy has intro downloads for is Blender, the free animation software discussed above. You can download YouTube intro templates from Velosofy to edit in Blender and end up with a great custom intro for free.

5 Tips for Making a Great Intro

Here are some tips for making an intro that supports the growth of your YouTube channel.

1. Keep it Under 10 Seconds

Someone who doesn’t know you, who is shopping around for the best video to watch on a particular topic, will not have the patience to sit through a long intro. In order to stop them from clicking away, you’ll need to keep your intro short. Ten seconds is the longest you can get away with, and that’s only if your intro is exciting and includes a lot of movement and music.

Five seconds will be better than 10 seconds in most cases.

2. Match Your Channel’s Branding

Your intro should help to strengthen your personal brand by using the same kinds of colors and fonts found in your channel art and thumbnails.

Beyond matching your visuals, your intro should support the general tone of your channel. If you tend to be upbeat in your videos, upbeat music and brighter colors are probably best. If you’re a tech channel, something sleek with a black background could be better.

3. Use Music

Viewers are likely to get distracted and click away during silent pauses. In order to keep their attention through your intro, you’ll need to include music, and maybe even a sound effect.

4. Include Your Channel Name

This might seem basic, but there are intros out there where the creator has overlooked this. One of the main purposes of your intro is to brand your video, so there’s nothing more important than including your channel name.

5. Introduce Your Topic Before Your Intro

Instead of putting your intro at the very beginning of your video, put a short clip ahead of it where you explain your topic. A viewer that is looking for you to get to the point quickly might click away if the first thing they see is the intro instead of information relevant to their search.

What’s your YouTube intro like? Can you think of a way you’d like to change or improve it?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

An intro video goes a long way towards building your brand and showing viewers that you’re serious about YouTube. Here’s where you can make or download intros, plus some tips on making intros that support the growth of your channel.

1. 4 Free Intro Makers
2. 5 Tips for Making Great Intros

Free Intro Makers

Here’s a list of 4 places you can create or download FREE YouTube intros with no watermark.

Blender

Blender is a free, open-source, ‘3D creation suite’. It’s great for modeling and animation, and you can even use it to make your YouTube intros.

This is an extremely powerful program. You can create cartoons and video game prototypes in Blender. This does mean that it’s probably not realistic for someone with no experience in animation to jump in and make a quick intro for their YouTube channel. However, if you want to learn Blender, all of the information you need is easily accessible through the tutorials on their site.

What’s a bit more realistic than learning an entire animation suite to make an intro is to download a premade template and just customize it in Blender. You can find YouTube intro templates that are editable in Blender on YouTube and Velosofy.

Movietools

This is a great site where you can download all kinds of free resources including video loops and animated backgrounds you can use to build YouTube intros.

You cannot download a complete Intro with your own text and/or logo from Movietools the way you can with Panzoid, but they can provide most of the resources you would need to build a sequence in Filmora or another editor.

Downloads from Movietools come as WMV (Windows Media) or MP4 files.

Panzoid

For a lot of creators, Panzoid is the default site they go to for YouTube intros, and that’s with good reason. Panzoid has an endless supply of intro templates (new ones are created weekly by members of their community) which you can edit right on the site.

A lot of the intro templates on Panzoid include music, and almost all of them include 3D text.

Click on a template you like and then click ‘open in clipmaker’.

In the clipmaker, you’ll be able to edit the template however you like. The main change you’ll want to make will probably be to the text – you’ll want it to say your channel name. In the menu on the left side of the screen, you’ll see an icon that looks like a cube. Click on it to bring up a list of the objects in the sequence.

The text will probably be under a heading such as ‘Group: All’, although there may be some variation on this depending on who built the template. Look for something that says ‘Group: Text’ in one of the dropdown menus and then look at where it says ‘Text: (the text from the template)’. There will probably be at least two fields like this for one word/line (they’re layers of the same thing). Make sure to edit them all to say the same thing or your intro will look odd.

Click the icon that looks like an arrow pointing down to choose your quality (next to mode) and format before you export. The highest quality will make your clip slow to download, but that could be worth it since you’ll probably get a lot of use out of this clip and you only need to download it once.

Velosofy

Velosofy has a ton of great intro templates you can download for free. The only complication is that the downloads are project files for programs like Sony Vegas or After Effects, making it difficult to use them unless you have those programs.

Luckily, one of the programs Velosofy has intro downloads for is Blender, the free animation software discussed above. You can download YouTube intro templates from Velosofy to edit in Blender and end up with a great custom intro for free.

5 Tips for Making a Great Intro

Here are some tips for making an intro that supports the growth of your YouTube channel.

1. Keep it Under 10 Seconds

Someone who doesn’t know you, who is shopping around for the best video to watch on a particular topic, will not have the patience to sit through a long intro. In order to stop them from clicking away, you’ll need to keep your intro short. Ten seconds is the longest you can get away with, and that’s only if your intro is exciting and includes a lot of movement and music.

Five seconds will be better than 10 seconds in most cases.

2. Match Your Channel’s Branding

Your intro should help to strengthen your personal brand by using the same kinds of colors and fonts found in your channel art and thumbnails.

Beyond matching your visuals, your intro should support the general tone of your channel. If you tend to be upbeat in your videos, upbeat music and brighter colors are probably best. If you’re a tech channel, something sleek with a black background could be better.

3. Use Music

Viewers are likely to get distracted and click away during silent pauses. In order to keep their attention through your intro, you’ll need to include music, and maybe even a sound effect.

4. Include Your Channel Name

This might seem basic, but there are intros out there where the creator has overlooked this. One of the main purposes of your intro is to brand your video, so there’s nothing more important than including your channel name.

5. Introduce Your Topic Before Your Intro

Instead of putting your intro at the very beginning of your video, put a short clip ahead of it where you explain your topic. A viewer that is looking for you to get to the point quickly might click away if the first thing they see is the intro instead of information relevant to their search.

What’s your YouTube intro like? Can you think of a way you’d like to change or improve it?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

An intro video goes a long way towards building your brand and showing viewers that you’re serious about YouTube. Here’s where you can make or download intros, plus some tips on making intros that support the growth of your channel.

1. 4 Free Intro Makers
2. 5 Tips for Making Great Intros

Free Intro Makers

Here’s a list of 4 places you can create or download FREE YouTube intros with no watermark.

Blender

Blender is a free, open-source, ‘3D creation suite’. It’s great for modeling and animation, and you can even use it to make your YouTube intros.

This is an extremely powerful program. You can create cartoons and video game prototypes in Blender. This does mean that it’s probably not realistic for someone with no experience in animation to jump in and make a quick intro for their YouTube channel. However, if you want to learn Blender, all of the information you need is easily accessible through the tutorials on their site.

What’s a bit more realistic than learning an entire animation suite to make an intro is to download a premade template and just customize it in Blender. You can find YouTube intro templates that are editable in Blender on YouTube and Velosofy.

Movietools

This is a great site where you can download all kinds of free resources including video loops and animated backgrounds you can use to build YouTube intros.

You cannot download a complete Intro with your own text and/or logo from Movietools the way you can with Panzoid, but they can provide most of the resources you would need to build a sequence in Filmora or another editor.

Downloads from Movietools come as WMV (Windows Media) or MP4 files.

Panzoid

For a lot of creators, Panzoid is the default site they go to for YouTube intros, and that’s with good reason. Panzoid has an endless supply of intro templates (new ones are created weekly by members of their community) which you can edit right on the site.

A lot of the intro templates on Panzoid include music, and almost all of them include 3D text.

Click on a template you like and then click ‘open in clipmaker’.

In the clipmaker, you’ll be able to edit the template however you like. The main change you’ll want to make will probably be to the text – you’ll want it to say your channel name. In the menu on the left side of the screen, you’ll see an icon that looks like a cube. Click on it to bring up a list of the objects in the sequence.

The text will probably be under a heading such as ‘Group: All’, although there may be some variation on this depending on who built the template. Look for something that says ‘Group: Text’ in one of the dropdown menus and then look at where it says ‘Text: (the text from the template)’. There will probably be at least two fields like this for one word/line (they’re layers of the same thing). Make sure to edit them all to say the same thing or your intro will look odd.

Click the icon that looks like an arrow pointing down to choose your quality (next to mode) and format before you export. The highest quality will make your clip slow to download, but that could be worth it since you’ll probably get a lot of use out of this clip and you only need to download it once.

Velosofy

Velosofy has a ton of great intro templates you can download for free. The only complication is that the downloads are project files for programs like Sony Vegas or After Effects, making it difficult to use them unless you have those programs.

Luckily, one of the programs Velosofy has intro downloads for is Blender, the free animation software discussed above. You can download YouTube intro templates from Velosofy to edit in Blender and end up with a great custom intro for free.

5 Tips for Making a Great Intro

Here are some tips for making an intro that supports the growth of your YouTube channel.

1. Keep it Under 10 Seconds

Someone who doesn’t know you, who is shopping around for the best video to watch on a particular topic, will not have the patience to sit through a long intro. In order to stop them from clicking away, you’ll need to keep your intro short. Ten seconds is the longest you can get away with, and that’s only if your intro is exciting and includes a lot of movement and music.

Five seconds will be better than 10 seconds in most cases.

2. Match Your Channel’s Branding

Your intro should help to strengthen your personal brand by using the same kinds of colors and fonts found in your channel art and thumbnails.

Beyond matching your visuals, your intro should support the general tone of your channel. If you tend to be upbeat in your videos, upbeat music and brighter colors are probably best. If you’re a tech channel, something sleek with a black background could be better.

3. Use Music

Viewers are likely to get distracted and click away during silent pauses. In order to keep their attention through your intro, you’ll need to include music, and maybe even a sound effect.

4. Include Your Channel Name

This might seem basic, but there are intros out there where the creator has overlooked this. One of the main purposes of your intro is to brand your video, so there’s nothing more important than including your channel name.

5. Introduce Your Topic Before Your Intro

Instead of putting your intro at the very beginning of your video, put a short clip ahead of it where you explain your topic. A viewer that is looking for you to get to the point quickly might click away if the first thing they see is the intro instead of information relevant to their search.

What’s your YouTube intro like? Can you think of a way you’d like to change or improve it?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett