Increase Video Traffic: Key YouTube SEO Strategies

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For the past several years, video has been the best-performing content across social media channels. In particular, YouTube has become the second most-visited website in the world. New and experienced business owners should consider utilizing YouTube as part of their search engine optimization strategy.

Whether you are an independent business owner or a boutique marketing agency, YouTube SEO tools can undoubtedly be helpful to grow your business.

How Will YouTube SEO Tools Help Boost Your Videos?

8 Handpicked YouTube SEO Tools For You

Bonus Tips: Factors to Consider for YouTube SEO

How Will YouTube SEO Tools Help Boost Your Videos?

The popularity of YT SEO tools is growing every day. They can help boost your videos in the following ways:

Help You Gain More Traffic

These tools can help you find the right keywords that your target audience is searching for on YouTube. Using these terms in your content will help you to boost the view count of your video.

Help You Analyze Your Channel

You can use the data provided by YouTube SEO tools to grow your channel. Because some tools allow you to view traffic sources and audience demographics, you can refine your content strategy and create videos that will boost the number of subscribers to your channel.

Show How Your Audiences is Responding to Your Content

These tools allow you to find out what your audience likes. Once you know what people want, you can create content on topics that will keep them engaged. That means it also helps you avoid the type of content that people don’t like.

8 Handpicked YouTube SEO Tools For You

YouTube SEO tools can streamline your path and ensure you have a growing and engaged following on YouTube. We have put together a list of the best YT SEO tools that you should try.

1. Google Trends

When it comes to producing well-performing YouTube content, it is all about timing. Utilizing Google Trends is a great way to figure out when to create and deploy content. Narrowing your search by category, time, and geographical region can also create a successful end product.

2. TubeBuddy

SEO experts and novices alike understand the importance of meta description. Metadata helps the search engine more quickly read and categorize the content. Unfortunately, YouTube can make writing metadata challenges. However, TubeBuddy can help you make the most of your videos. You can use this tool to write and publish descriptions, titles, annotations, cards, tags, and more.

3. Google Ads

If you know you’re creating a YouTube video with SEO best practices in mind, you’ll want to optimize both the video and the metadata for a specific keyword. Google Ads is the definitive tool for generating these terms. Plug in a topic to get a raw keyword spreadsheet full of possible terms to select.

4. Awario

YouTube engagement remains the most vital metric when it comes to video production. Awario is a social monitoring tool that can help you analyze how your channel is growing. You can also use the software to collect mentions and set up alerts.

5. YouTube Analytics

You can use YouTube’s analytics tool to get crucial details about your channel; you’ll know where it’s succeeding and where it is not. The tool allows you to find out more about your audience and what content they like. In turn, this will improve your views and keep your audience engaged.

What’s more? This tool allows you to view the watch time on your YouTube videos and the growth of your following.

6. YT SEO Tool Station

YT SEO Tool Station is the resource center for everything related to YouTube. You can find information on the most popular video tools that will help you grow your YouTube channel. These include tools for video descriptions, titles, tags, and keywords.

If you are looking for channel tools, YT SEO Tool Station also got you covered. Here, you’ll find details about tools for channel analytics, finding, counting live subscribers, and much more.

7. Rank Tracker

This freemium keyword research tool allows you to pick keywords from YouTube’s suggestions and check the search volume, expected visits, competition, and much more. Rank Tracker is ideal for finding keywords that can put your YouTube videos in the running for the coveted featured snippet position that will make you appear at the top of search results.

8. Tubics

As one of the popular YT SEO tools, Tubics provides analysis and recommendations to help your videos get more views and rank higher on search engines. This cloud-based tool offers analytics on video performance, channel analysis, keyword monitoring, tag generation, and more.

With this tool, you can find out how your videos and channel are performing. You also know how your audience is responding to the content.

Bonus Tips: Factors to Consider for YouTube SEO

Use descriptive Title Tags (Description)

Be sure to use descriptive title tags; this helps YouTube determine what your video is about, and it increases the likelihood of it appearing in search results for related searches.

Place Keywords in Your Video Tags, Description, and Titles

It is imperative to include keywords in your video titles, descriptions, and tags. Essentially, this allows YouTube to know what the content of your videos is about so it can recommend them to an audience interested in similar topics or related searches.

Share Your Videos on Social Media

Once you have created great content, you need to share the videos with family and friends to enjoy them! By sharing these videos on social media platforms, such as Facebook, Twitter, and LinkedIn, you can help to increase their visibility.

Optimize Your Channel

After setting up an account on YouTube, you must optimize the rest of your profile; this includes adding a custom avatar picture, bio description, relevant links to other social media sites like Instagram or Twitter, and links to relevant external sites.

Use Filmora to Make High-quality YouTube Videos

One of the most effective ways to keep people glued to your channel is by giving them high-quality videos. Filmora can help you edit YouTube videos before publishing them on your YouTube channel. The basic editing abilities like rotate, merge, split, trim, or crop are made easy with its simple user interface.

This software has created the ability to present a higher level of editing quality with features that can change or add an immersed effect to your video content. A Text and Titles library allows you to create illustrations for your content without having to find options.

There is also a music library giving you the ability to focus on the emotion or theme you’re attempting to create instead of spending time searching for royalty-free songs and different types of text to create the finished product you want.

You can give your videos an added effect with the inventory of handcrafted filters and overlays. To enhance these effects, you can also add transitions and motion elements.

Filmora is a one-stop shop with additional features like video stabilization and screen recording. Many other programs would require the use of separate software to make those types of adjustments. 3D Lut gives you access to different presets inspired by popular movies helping you reach your desired result.

YT SEO tools can help you optimize your videos to increase views and grow your following. Because people like to watch high-quality videos, you should use Filmora to make impressive videos to keep people coming to your channel.

Try It Free Try It Free

For the past several years, video has been the best-performing content across social media channels. In particular, YouTube has become the second most-visited website in the world. New and experienced business owners should consider utilizing YouTube as part of their search engine optimization strategy.

Whether you are an independent business owner or a boutique marketing agency, YouTube SEO tools can undoubtedly be helpful to grow your business.

How Will YouTube SEO Tools Help Boost Your Videos?

8 Handpicked YouTube SEO Tools For You

Bonus Tips: Factors to Consider for YouTube SEO

How Will YouTube SEO Tools Help Boost Your Videos?

The popularity of YT SEO tools is growing every day. They can help boost your videos in the following ways:

Help You Gain More Traffic

These tools can help you find the right keywords that your target audience is searching for on YouTube. Using these terms in your content will help you to boost the view count of your video.

Help You Analyze Your Channel

You can use the data provided by YouTube SEO tools to grow your channel. Because some tools allow you to view traffic sources and audience demographics, you can refine your content strategy and create videos that will boost the number of subscribers to your channel.

Show How Your Audiences is Responding to Your Content

These tools allow you to find out what your audience likes. Once you know what people want, you can create content on topics that will keep them engaged. That means it also helps you avoid the type of content that people don’t like.

8 Handpicked YouTube SEO Tools For You

YouTube SEO tools can streamline your path and ensure you have a growing and engaged following on YouTube. We have put together a list of the best YT SEO tools that you should try.

1. Google Trends

When it comes to producing well-performing YouTube content, it is all about timing. Utilizing Google Trends is a great way to figure out when to create and deploy content. Narrowing your search by category, time, and geographical region can also create a successful end product.

2. TubeBuddy

SEO experts and novices alike understand the importance of meta description. Metadata helps the search engine more quickly read and categorize the content. Unfortunately, YouTube can make writing metadata challenges. However, TubeBuddy can help you make the most of your videos. You can use this tool to write and publish descriptions, titles, annotations, cards, tags, and more.

3. Google Ads

If you know you’re creating a YouTube video with SEO best practices in mind, you’ll want to optimize both the video and the metadata for a specific keyword. Google Ads is the definitive tool for generating these terms. Plug in a topic to get a raw keyword spreadsheet full of possible terms to select.

4. Awario

YouTube engagement remains the most vital metric when it comes to video production. Awario is a social monitoring tool that can help you analyze how your channel is growing. You can also use the software to collect mentions and set up alerts.

5. YouTube Analytics

You can use YouTube’s analytics tool to get crucial details about your channel; you’ll know where it’s succeeding and where it is not. The tool allows you to find out more about your audience and what content they like. In turn, this will improve your views and keep your audience engaged.

What’s more? This tool allows you to view the watch time on your YouTube videos and the growth of your following.

6. YT SEO Tool Station

YT SEO Tool Station is the resource center for everything related to YouTube. You can find information on the most popular video tools that will help you grow your YouTube channel. These include tools for video descriptions, titles, tags, and keywords.

If you are looking for channel tools, YT SEO Tool Station also got you covered. Here, you’ll find details about tools for channel analytics, finding, counting live subscribers, and much more.

7. Rank Tracker

This freemium keyword research tool allows you to pick keywords from YouTube’s suggestions and check the search volume, expected visits, competition, and much more. Rank Tracker is ideal for finding keywords that can put your YouTube videos in the running for the coveted featured snippet position that will make you appear at the top of search results.

8. Tubics

As one of the popular YT SEO tools, Tubics provides analysis and recommendations to help your videos get more views and rank higher on search engines. This cloud-based tool offers analytics on video performance, channel analysis, keyword monitoring, tag generation, and more.

With this tool, you can find out how your videos and channel are performing. You also know how your audience is responding to the content.

Bonus Tips: Factors to Consider for YouTube SEO

Use descriptive Title Tags (Description)

Be sure to use descriptive title tags; this helps YouTube determine what your video is about, and it increases the likelihood of it appearing in search results for related searches.

Place Keywords in Your Video Tags, Description, and Titles

It is imperative to include keywords in your video titles, descriptions, and tags. Essentially, this allows YouTube to know what the content of your videos is about so it can recommend them to an audience interested in similar topics or related searches.

Share Your Videos on Social Media

Once you have created great content, you need to share the videos with family and friends to enjoy them! By sharing these videos on social media platforms, such as Facebook, Twitter, and LinkedIn, you can help to increase their visibility.

Optimize Your Channel

After setting up an account on YouTube, you must optimize the rest of your profile; this includes adding a custom avatar picture, bio description, relevant links to other social media sites like Instagram or Twitter, and links to relevant external sites.

Use Filmora to Make High-quality YouTube Videos

One of the most effective ways to keep people glued to your channel is by giving them high-quality videos. Filmora can help you edit YouTube videos before publishing them on your YouTube channel. The basic editing abilities like rotate, merge, split, trim, or crop are made easy with its simple user interface.

This software has created the ability to present a higher level of editing quality with features that can change or add an immersed effect to your video content. A Text and Titles library allows you to create illustrations for your content without having to find options.

There is also a music library giving you the ability to focus on the emotion or theme you’re attempting to create instead of spending time searching for royalty-free songs and different types of text to create the finished product you want.

You can give your videos an added effect with the inventory of handcrafted filters and overlays. To enhance these effects, you can also add transitions and motion elements.

Filmora is a one-stop shop with additional features like video stabilization and screen recording. Many other programs would require the use of separate software to make those types of adjustments. 3D Lut gives you access to different presets inspired by popular movies helping you reach your desired result.

YT SEO tools can help you optimize your videos to increase views and grow your following. Because people like to watch high-quality videos, you should use Filmora to make impressive videos to keep people coming to your channel.

Try It Free Try It Free

For the past several years, video has been the best-performing content across social media channels. In particular, YouTube has become the second most-visited website in the world. New and experienced business owners should consider utilizing YouTube as part of their search engine optimization strategy.

Whether you are an independent business owner or a boutique marketing agency, YouTube SEO tools can undoubtedly be helpful to grow your business.

How Will YouTube SEO Tools Help Boost Your Videos?

8 Handpicked YouTube SEO Tools For You

Bonus Tips: Factors to Consider for YouTube SEO

How Will YouTube SEO Tools Help Boost Your Videos?

The popularity of YT SEO tools is growing every day. They can help boost your videos in the following ways:

Help You Gain More Traffic

These tools can help you find the right keywords that your target audience is searching for on YouTube. Using these terms in your content will help you to boost the view count of your video.

Help You Analyze Your Channel

You can use the data provided by YouTube SEO tools to grow your channel. Because some tools allow you to view traffic sources and audience demographics, you can refine your content strategy and create videos that will boost the number of subscribers to your channel.

Show How Your Audiences is Responding to Your Content

These tools allow you to find out what your audience likes. Once you know what people want, you can create content on topics that will keep them engaged. That means it also helps you avoid the type of content that people don’t like.

8 Handpicked YouTube SEO Tools For You

YouTube SEO tools can streamline your path and ensure you have a growing and engaged following on YouTube. We have put together a list of the best YT SEO tools that you should try.

1. Google Trends

When it comes to producing well-performing YouTube content, it is all about timing. Utilizing Google Trends is a great way to figure out when to create and deploy content. Narrowing your search by category, time, and geographical region can also create a successful end product.

2. TubeBuddy

SEO experts and novices alike understand the importance of meta description. Metadata helps the search engine more quickly read and categorize the content. Unfortunately, YouTube can make writing metadata challenges. However, TubeBuddy can help you make the most of your videos. You can use this tool to write and publish descriptions, titles, annotations, cards, tags, and more.

3. Google Ads

If you know you’re creating a YouTube video with SEO best practices in mind, you’ll want to optimize both the video and the metadata for a specific keyword. Google Ads is the definitive tool for generating these terms. Plug in a topic to get a raw keyword spreadsheet full of possible terms to select.

4. Awario

YouTube engagement remains the most vital metric when it comes to video production. Awario is a social monitoring tool that can help you analyze how your channel is growing. You can also use the software to collect mentions and set up alerts.

5. YouTube Analytics

You can use YouTube’s analytics tool to get crucial details about your channel; you’ll know where it’s succeeding and where it is not. The tool allows you to find out more about your audience and what content they like. In turn, this will improve your views and keep your audience engaged.

What’s more? This tool allows you to view the watch time on your YouTube videos and the growth of your following.

6. YT SEO Tool Station

YT SEO Tool Station is the resource center for everything related to YouTube. You can find information on the most popular video tools that will help you grow your YouTube channel. These include tools for video descriptions, titles, tags, and keywords.

If you are looking for channel tools, YT SEO Tool Station also got you covered. Here, you’ll find details about tools for channel analytics, finding, counting live subscribers, and much more.

7. Rank Tracker

This freemium keyword research tool allows you to pick keywords from YouTube’s suggestions and check the search volume, expected visits, competition, and much more. Rank Tracker is ideal for finding keywords that can put your YouTube videos in the running for the coveted featured snippet position that will make you appear at the top of search results.

8. Tubics

As one of the popular YT SEO tools, Tubics provides analysis and recommendations to help your videos get more views and rank higher on search engines. This cloud-based tool offers analytics on video performance, channel analysis, keyword monitoring, tag generation, and more.

With this tool, you can find out how your videos and channel are performing. You also know how your audience is responding to the content.

Bonus Tips: Factors to Consider for YouTube SEO

Use descriptive Title Tags (Description)

Be sure to use descriptive title tags; this helps YouTube determine what your video is about, and it increases the likelihood of it appearing in search results for related searches.

Place Keywords in Your Video Tags, Description, and Titles

It is imperative to include keywords in your video titles, descriptions, and tags. Essentially, this allows YouTube to know what the content of your videos is about so it can recommend them to an audience interested in similar topics or related searches.

Share Your Videos on Social Media

Once you have created great content, you need to share the videos with family and friends to enjoy them! By sharing these videos on social media platforms, such as Facebook, Twitter, and LinkedIn, you can help to increase their visibility.

Optimize Your Channel

After setting up an account on YouTube, you must optimize the rest of your profile; this includes adding a custom avatar picture, bio description, relevant links to other social media sites like Instagram or Twitter, and links to relevant external sites.

Use Filmora to Make High-quality YouTube Videos

One of the most effective ways to keep people glued to your channel is by giving them high-quality videos. Filmora can help you edit YouTube videos before publishing them on your YouTube channel. The basic editing abilities like rotate, merge, split, trim, or crop are made easy with its simple user interface.

This software has created the ability to present a higher level of editing quality with features that can change or add an immersed effect to your video content. A Text and Titles library allows you to create illustrations for your content without having to find options.

There is also a music library giving you the ability to focus on the emotion or theme you’re attempting to create instead of spending time searching for royalty-free songs and different types of text to create the finished product you want.

You can give your videos an added effect with the inventory of handcrafted filters and overlays. To enhance these effects, you can also add transitions and motion elements.

Filmora is a one-stop shop with additional features like video stabilization and screen recording. Many other programs would require the use of separate software to make those types of adjustments. 3D Lut gives you access to different presets inspired by popular movies helping you reach your desired result.

YT SEO tools can help you optimize your videos to increase views and grow your following. Because people like to watch high-quality videos, you should use Filmora to make impressive videos to keep people coming to your channel.

Try It Free Try It Free

For the past several years, video has been the best-performing content across social media channels. In particular, YouTube has become the second most-visited website in the world. New and experienced business owners should consider utilizing YouTube as part of their search engine optimization strategy.

Whether you are an independent business owner or a boutique marketing agency, YouTube SEO tools can undoubtedly be helpful to grow your business.

How Will YouTube SEO Tools Help Boost Your Videos?

8 Handpicked YouTube SEO Tools For You

Bonus Tips: Factors to Consider for YouTube SEO

How Will YouTube SEO Tools Help Boost Your Videos?

The popularity of YT SEO tools is growing every day. They can help boost your videos in the following ways:

Help You Gain More Traffic

These tools can help you find the right keywords that your target audience is searching for on YouTube. Using these terms in your content will help you to boost the view count of your video.

Help You Analyze Your Channel

You can use the data provided by YouTube SEO tools to grow your channel. Because some tools allow you to view traffic sources and audience demographics, you can refine your content strategy and create videos that will boost the number of subscribers to your channel.

Show How Your Audiences is Responding to Your Content

These tools allow you to find out what your audience likes. Once you know what people want, you can create content on topics that will keep them engaged. That means it also helps you avoid the type of content that people don’t like.

8 Handpicked YouTube SEO Tools For You

YouTube SEO tools can streamline your path and ensure you have a growing and engaged following on YouTube. We have put together a list of the best YT SEO tools that you should try.

1. Google Trends

When it comes to producing well-performing YouTube content, it is all about timing. Utilizing Google Trends is a great way to figure out when to create and deploy content. Narrowing your search by category, time, and geographical region can also create a successful end product.

2. TubeBuddy

SEO experts and novices alike understand the importance of meta description. Metadata helps the search engine more quickly read and categorize the content. Unfortunately, YouTube can make writing metadata challenges. However, TubeBuddy can help you make the most of your videos. You can use this tool to write and publish descriptions, titles, annotations, cards, tags, and more.

3. Google Ads

If you know you’re creating a YouTube video with SEO best practices in mind, you’ll want to optimize both the video and the metadata for a specific keyword. Google Ads is the definitive tool for generating these terms. Plug in a topic to get a raw keyword spreadsheet full of possible terms to select.

4. Awario

YouTube engagement remains the most vital metric when it comes to video production. Awario is a social monitoring tool that can help you analyze how your channel is growing. You can also use the software to collect mentions and set up alerts.

5. YouTube Analytics

You can use YouTube’s analytics tool to get crucial details about your channel; you’ll know where it’s succeeding and where it is not. The tool allows you to find out more about your audience and what content they like. In turn, this will improve your views and keep your audience engaged.

What’s more? This tool allows you to view the watch time on your YouTube videos and the growth of your following.

6. YT SEO Tool Station

YT SEO Tool Station is the resource center for everything related to YouTube. You can find information on the most popular video tools that will help you grow your YouTube channel. These include tools for video descriptions, titles, tags, and keywords.

If you are looking for channel tools, YT SEO Tool Station also got you covered. Here, you’ll find details about tools for channel analytics, finding, counting live subscribers, and much more.

7. Rank Tracker

This freemium keyword research tool allows you to pick keywords from YouTube’s suggestions and check the search volume, expected visits, competition, and much more. Rank Tracker is ideal for finding keywords that can put your YouTube videos in the running for the coveted featured snippet position that will make you appear at the top of search results.

8. Tubics

As one of the popular YT SEO tools, Tubics provides analysis and recommendations to help your videos get more views and rank higher on search engines. This cloud-based tool offers analytics on video performance, channel analysis, keyword monitoring, tag generation, and more.

With this tool, you can find out how your videos and channel are performing. You also know how your audience is responding to the content.

Bonus Tips: Factors to Consider for YouTube SEO

Use descriptive Title Tags (Description)

Be sure to use descriptive title tags; this helps YouTube determine what your video is about, and it increases the likelihood of it appearing in search results for related searches.

Place Keywords in Your Video Tags, Description, and Titles

It is imperative to include keywords in your video titles, descriptions, and tags. Essentially, this allows YouTube to know what the content of your videos is about so it can recommend them to an audience interested in similar topics or related searches.

Share Your Videos on Social Media

Once you have created great content, you need to share the videos with family and friends to enjoy them! By sharing these videos on social media platforms, such as Facebook, Twitter, and LinkedIn, you can help to increase their visibility.

Optimize Your Channel

After setting up an account on YouTube, you must optimize the rest of your profile; this includes adding a custom avatar picture, bio description, relevant links to other social media sites like Instagram or Twitter, and links to relevant external sites.

Use Filmora to Make High-quality YouTube Videos

One of the most effective ways to keep people glued to your channel is by giving them high-quality videos. Filmora can help you edit YouTube videos before publishing them on your YouTube channel. The basic editing abilities like rotate, merge, split, trim, or crop are made easy with its simple user interface.

This software has created the ability to present a higher level of editing quality with features that can change or add an immersed effect to your video content. A Text and Titles library allows you to create illustrations for your content without having to find options.

There is also a music library giving you the ability to focus on the emotion or theme you’re attempting to create instead of spending time searching for royalty-free songs and different types of text to create the finished product you want.

You can give your videos an added effect with the inventory of handcrafted filters and overlays. To enhance these effects, you can also add transitions and motion elements.

Filmora is a one-stop shop with additional features like video stabilization and screen recording. Many other programs would require the use of separate software to make those types of adjustments. 3D Lut gives you access to different presets inspired by popular movies helping you reach your desired result.

YT SEO tools can help you optimize your videos to increase views and grow your following. Because people like to watch high-quality videos, you should use Filmora to make impressive videos to keep people coming to your channel.

Strategic Insightfulness: Comparing Your Channel to Competitors’ Crafts

YouTube Analytics – How to analyze your and Competitor’s YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett