"Increase Engagement  Essential Tools for Effective YouTube Keywords for 2024"

"Increase Engagement Essential Tools for Effective YouTube Keywords for 2024"

Joseph Lv13

Increase Engagement: Essential Tools for Effective YouTube Keywords

10 Best YouTube Keyword Tools to Get More Views

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

If we asked you to name the world’s biggest search engines, undoubtedly you’d come up with Google, but what would be number two? Bing? Yahoo? The truth might surprise you.

According to figures, the world’s second biggest search engine is actually YouTube. Millions of people are using it everyday to search for videos about fitness, hair, marketing and more. With such a large audience already searching directly on the platform, doesn’t it make sense that when we use YouTube keyword research and SEO should be as important as it is on our website?

Luckily, we can use YouTube keyword tools to analyze YouTube keywords. Here we’re going to take a look at 10 best YouTube keyword tools out there, which can help you identify and optimize for the highest traffic keywords for your videos. By optimizing your videos, you can rank higher, get more views and enjoy a larger audience on YouTube.

You May Also Like:
YouTube SEO Complete Guide >>
How to Edit and Optimize YouTube Title, Description, and Tags >>


Do you want to edit YouTube video easily? Filmora is a YouTube editor that you should have a try. As a YouTube video editing tool, it is simple to use with dragging and dropping. You can add various video effects, filters and transition to make your video better. Besides, titles and texts are also available to use. After editing, you can directly upload video to YouTube plactform. Now, download it to have a try!

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )


Part 1: 10 Best YouTube Keyword Tools Recommendation

Before you can get into using any YouTube SEO tool, you’ll need to identify what the best keywords for your videos are. Let’s start by taking a look at the best YouTube keyword tools available.

1. YouTube autocomplete

When you start to search for something on YouTube, you’ll probably notice that YouTube suggests some keywords to finish your search. This is called autocomplete, and it works by suggesting the most popular keywords that start with the letters you’ve typed so far. What it is essentially saying is that those are the most frequently searched for terms that use the words you’ve already typed.

youtube keyword tool

This means it’s a great place to start building your keywords, and a fantastic YouTube keyword tool for your videos. Just start your search for your video (e.g. shoes for…) and see what comes up. In this case, we can see that the most popular keywords are ‘girls’, ‘men’, ‘kids’, ‘summer’ and ‘boys’.

2. Keywordtool.io

Without doubt, this is one of the most powerful YouTube keyword tools out there, ranking hundreds of keywords by popularity. It captures data from YouTube autocomplete and allows you to create lists of keywords from that data. As well as autocompete data, you can also search for questions people are asking, which makes it highly beneficial as a YouTube SEO tool.

youtube keyword tool

The downside to this particular tool is that it’s fairly limited on the free version. Upgrading to Pro Basic will give you almost double the keyword results and will let you compare the volume of searches made for those terms too. However, this will set you back around $68 a year, so it’s going to be something of an investment if you go for it.

youtube keyword tool

3. SEOChat

SEO Chat is an amazing free tool that can generate keyword ideas from Google, Amazon, Bing and YouTube. You can search for keywords from all of those sources or can just search YouTube alone to find your keyword lists. You’ll need a ‘seed’ keyword, such as ‘shoes’, ‘make up’ or ‘marketing’, and then organizes results alphabetically with other letters following your seed keyword.

SEOChat youtube keyword tool SEOChat

Simply scrolling through the results is going to give you loads of ideas for keywords and possibly content too. The tool also allows you to further expand your results by selecting a keyword and running ‘part two’ of the process, which expands those phrases even further. Your chosen keywords can be exported from the software, ready for use in your YouTube SEO tool.

4. Gather keywords from your competitor

Why not learn from the best and see what’s already working for your competitors? Finding their high traffic keywords is easy and can save a lot of time and energy. To do this, pick a channel that is around your size, as they’re your nearest competitors. Steer clear of the huge channels, as you’ll find it hard to rank next to them.

Click the videos tab to see their content, and sort them by ‘most popular’ to see the ones which got the most views. Take a look at the title and the description of those videos, and you’ll find a good fistful of proven keywords that you can start using yourself.

youtube keyword tool

That’s not all though. To maximize your competitor research, let’s dig a little deeper into the tags they have used for their videos too. Unfortunately, these are hidden on YouTube, but are easily seen using the page’s HTML. Simply right click on the page and select ‘view source’. Don’t be alarmed at the great stream of HTML that pops up, it’s easy to search using your search function (press ctrl + f on Windows or ⌘ + f on iOS) by typing in ‘keywords’ to the search box. The following terms are the tags used in the video.

youtube keyword tool

If ploughing through HTML sounds somewhat taxing, there is a handy YouTube SEO tool you can use to display the tags on page. It’s called TubeBuddy and is a Chrome extension which you’ll find in the Chrome store for free.

5. Keyword Tool Dominator

It’s got a grand name, but it’s actually really easy to use and a great place to start if you’re new to YouTube keyword research. Pop in your seed keywords and the Dominator will produce a list of relevant keywords related to those terms. You can then select the most useful and download them to your device.

tool for youtube keyword

The drawback with this is that you can only perform three searches a day on the free version. Perhaps that’s enough for you to begin with, but if you want to upgrade to the unlimited version, which will also give you search volumes, it’s a one-off fee of $39.99.

6. Ubersuggest

For getting more data on specific keywords, Ubersuggest from the SEO guru that is Neil Patel is one of the best tools out there. As well as showing search volume and competition, you can see other information such as cost per click and the seasonality of the keyword. It’s free to use with no limitations at all, so is well worth checking out.

We would highly recommend investigating Google Trends as part of your YouTube keyword research, as it is powerful, accurate and, best of all, free! The options let you narrow down the trend results to just YouTube searches, which is great for gaining insights to your search terms. You can narrow down the results to a specific country too, helping you to gain insight into what your target demographic is currently interested in.

8. VidIQ

The keyword tool in VidIQ is one of very few research tools that has a function for just YouTube built in. You can paste in the keywords you want to research, choose the country you wish to target, and it will return all the search volumes and amount of competition, and will score your keywords based on these figures.

On the downside, there is a fairly complicated subscription process to go through if you want to upgrade from the free version. To be honest, the free version is OK for new users, but for in depth analytics you’re going to want to upgrade eventually.

youtube keyword tool VidIQ

9. Keyword Keg

Keyword Keg is definitely one of the most powerful YouTube keyword research tools out there. It offers lots of data, drawn from a variety of data sources including Wikipedia, Alibaba, Playstore and more. There are filters for country and language and you can drill down into issues like buyer intent and product info. However, as with most free YouTube keyword tools, there is a strict limit on what you can do before you pay. In this case, you only get to see the first five results unless you want to upgrade.

10. Kparser

Kparser is a YouTube keyword tool that you should notice. You can use it to find YouTube keywords free to use. More than finding the best core keywords, this tool can also give you suggestions on long tail keywords in every field. By use this, you don’t need to worry that you can’t the right keywords to use in title, description and tags. You also can selcet country and language when searching a YouTube keyword. For searching more than one keyword, remember to seperate them with coma.

youtube keyword tool Kparser

Part 2: Bonus Tips - Google Video Result Keywords

Getting your video ranking highly on YouTube is excellent and will certainly bring you more traffic. But, do you know what would be even better than that? Getting your video ranking on Google as well.

Google video result keywords

To do this you’ll need to find ‘video result keywords’ in Google, so that yours can be one of the selected videos that sometimes show up in search. Google decides what should and shouldn’t trigger a video result, and usually shows them when a video would make sense, for example when someone asks ‘how to’ or searches for ‘cute’ or ‘funny’ things.

There’s a bit of trial and error involved as there is no YouTube keyword tool to find video result keywords… yet. But you can use Google to search your keywords and see if they are video result keywords. Just type them in, and if a video appears in the listings below, you’ve discovered a video result keyword that is well worth optimizing for.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If we asked you to name the world’s biggest search engines, undoubtedly you’d come up with Google, but what would be number two? Bing? Yahoo? The truth might surprise you.

According to figures, the world’s second biggest search engine is actually YouTube. Millions of people are using it everyday to search for videos about fitness, hair, marketing and more. With such a large audience already searching directly on the platform, doesn’t it make sense that when we use YouTube keyword research and SEO should be as important as it is on our website?

Luckily, we can use YouTube keyword tools to analyze YouTube keywords. Here we’re going to take a look at 10 best YouTube keyword tools out there, which can help you identify and optimize for the highest traffic keywords for your videos. By optimizing your videos, you can rank higher, get more views and enjoy a larger audience on YouTube.

You May Also Like:
YouTube SEO Complete Guide >>
How to Edit and Optimize YouTube Title, Description, and Tags >>


Do you want to edit YouTube video easily? Filmora is a YouTube editor that you should have a try. As a YouTube video editing tool, it is simple to use with dragging and dropping. You can add various video effects, filters and transition to make your video better. Besides, titles and texts are also available to use. After editing, you can directly upload video to YouTube plactform. Now, download it to have a try!

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )


Part 1: 10 Best YouTube Keyword Tools Recommendation

Before you can get into using any YouTube SEO tool, you’ll need to identify what the best keywords for your videos are. Let’s start by taking a look at the best YouTube keyword tools available.

1. YouTube autocomplete

When you start to search for something on YouTube, you’ll probably notice that YouTube suggests some keywords to finish your search. This is called autocomplete, and it works by suggesting the most popular keywords that start with the letters you’ve typed so far. What it is essentially saying is that those are the most frequently searched for terms that use the words you’ve already typed.

youtube keyword tool

This means it’s a great place to start building your keywords, and a fantastic YouTube keyword tool for your videos. Just start your search for your video (e.g. shoes for…) and see what comes up. In this case, we can see that the most popular keywords are ‘girls’, ‘men’, ‘kids’, ‘summer’ and ‘boys’.

2. Keywordtool.io

Without doubt, this is one of the most powerful YouTube keyword tools out there, ranking hundreds of keywords by popularity. It captures data from YouTube autocomplete and allows you to create lists of keywords from that data. As well as autocompete data, you can also search for questions people are asking, which makes it highly beneficial as a YouTube SEO tool.

youtube keyword tool

The downside to this particular tool is that it’s fairly limited on the free version. Upgrading to Pro Basic will give you almost double the keyword results and will let you compare the volume of searches made for those terms too. However, this will set you back around $68 a year, so it’s going to be something of an investment if you go for it.

youtube keyword tool

3. SEOChat

SEO Chat is an amazing free tool that can generate keyword ideas from Google, Amazon, Bing and YouTube. You can search for keywords from all of those sources or can just search YouTube alone to find your keyword lists. You’ll need a ‘seed’ keyword, such as ‘shoes’, ‘make up’ or ‘marketing’, and then organizes results alphabetically with other letters following your seed keyword.

SEOChat youtube keyword tool SEOChat

Simply scrolling through the results is going to give you loads of ideas for keywords and possibly content too. The tool also allows you to further expand your results by selecting a keyword and running ‘part two’ of the process, which expands those phrases even further. Your chosen keywords can be exported from the software, ready for use in your YouTube SEO tool.

4. Gather keywords from your competitor

Why not learn from the best and see what’s already working for your competitors? Finding their high traffic keywords is easy and can save a lot of time and energy. To do this, pick a channel that is around your size, as they’re your nearest competitors. Steer clear of the huge channels, as you’ll find it hard to rank next to them.

Click the videos tab to see their content, and sort them by ‘most popular’ to see the ones which got the most views. Take a look at the title and the description of those videos, and you’ll find a good fistful of proven keywords that you can start using yourself.

youtube keyword tool

That’s not all though. To maximize your competitor research, let’s dig a little deeper into the tags they have used for their videos too. Unfortunately, these are hidden on YouTube, but are easily seen using the page’s HTML. Simply right click on the page and select ‘view source’. Don’t be alarmed at the great stream of HTML that pops up, it’s easy to search using your search function (press ctrl + f on Windows or ⌘ + f on iOS) by typing in ‘keywords’ to the search box. The following terms are the tags used in the video.

youtube keyword tool

If ploughing through HTML sounds somewhat taxing, there is a handy YouTube SEO tool you can use to display the tags on page. It’s called TubeBuddy and is a Chrome extension which you’ll find in the Chrome store for free.

5. Keyword Tool Dominator

It’s got a grand name, but it’s actually really easy to use and a great place to start if you’re new to YouTube keyword research. Pop in your seed keywords and the Dominator will produce a list of relevant keywords related to those terms. You can then select the most useful and download them to your device.

tool for youtube keyword

The drawback with this is that you can only perform three searches a day on the free version. Perhaps that’s enough for you to begin with, but if you want to upgrade to the unlimited version, which will also give you search volumes, it’s a one-off fee of $39.99.

6. Ubersuggest

For getting more data on specific keywords, Ubersuggest from the SEO guru that is Neil Patel is one of the best tools out there. As well as showing search volume and competition, you can see other information such as cost per click and the seasonality of the keyword. It’s free to use with no limitations at all, so is well worth checking out.

We would highly recommend investigating Google Trends as part of your YouTube keyword research, as it is powerful, accurate and, best of all, free! The options let you narrow down the trend results to just YouTube searches, which is great for gaining insights to your search terms. You can narrow down the results to a specific country too, helping you to gain insight into what your target demographic is currently interested in.

8. VidIQ

The keyword tool in VidIQ is one of very few research tools that has a function for just YouTube built in. You can paste in the keywords you want to research, choose the country you wish to target, and it will return all the search volumes and amount of competition, and will score your keywords based on these figures.

On the downside, there is a fairly complicated subscription process to go through if you want to upgrade from the free version. To be honest, the free version is OK for new users, but for in depth analytics you’re going to want to upgrade eventually.

youtube keyword tool VidIQ

9. Keyword Keg

Keyword Keg is definitely one of the most powerful YouTube keyword research tools out there. It offers lots of data, drawn from a variety of data sources including Wikipedia, Alibaba, Playstore and more. There are filters for country and language and you can drill down into issues like buyer intent and product info. However, as with most free YouTube keyword tools, there is a strict limit on what you can do before you pay. In this case, you only get to see the first five results unless you want to upgrade.

10. Kparser

Kparser is a YouTube keyword tool that you should notice. You can use it to find YouTube keywords free to use. More than finding the best core keywords, this tool can also give you suggestions on long tail keywords in every field. By use this, you don’t need to worry that you can’t the right keywords to use in title, description and tags. You also can selcet country and language when searching a YouTube keyword. For searching more than one keyword, remember to seperate them with coma.

youtube keyword tool Kparser

Part 2: Bonus Tips - Google Video Result Keywords

Getting your video ranking highly on YouTube is excellent and will certainly bring you more traffic. But, do you know what would be even better than that? Getting your video ranking on Google as well.

Google video result keywords

To do this you’ll need to find ‘video result keywords’ in Google, so that yours can be one of the selected videos that sometimes show up in search. Google decides what should and shouldn’t trigger a video result, and usually shows them when a video would make sense, for example when someone asks ‘how to’ or searches for ‘cute’ or ‘funny’ things.

There’s a bit of trial and error involved as there is no YouTube keyword tool to find video result keywords… yet. But you can use Google to search your keywords and see if they are video result keywords. Just type them in, and if a video appears in the listings below, you’ve discovered a video result keyword that is well worth optimizing for.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If we asked you to name the world’s biggest search engines, undoubtedly you’d come up with Google, but what would be number two? Bing? Yahoo? The truth might surprise you.

According to figures, the world’s second biggest search engine is actually YouTube. Millions of people are using it everyday to search for videos about fitness, hair, marketing and more. With such a large audience already searching directly on the platform, doesn’t it make sense that when we use YouTube keyword research and SEO should be as important as it is on our website?

Luckily, we can use YouTube keyword tools to analyze YouTube keywords. Here we’re going to take a look at 10 best YouTube keyword tools out there, which can help you identify and optimize for the highest traffic keywords for your videos. By optimizing your videos, you can rank higher, get more views and enjoy a larger audience on YouTube.

You May Also Like:
YouTube SEO Complete Guide >>
How to Edit and Optimize YouTube Title, Description, and Tags >>


Do you want to edit YouTube video easily? Filmora is a YouTube editor that you should have a try. As a YouTube video editing tool, it is simple to use with dragging and dropping. You can add various video effects, filters and transition to make your video better. Besides, titles and texts are also available to use. After editing, you can directly upload video to YouTube plactform. Now, download it to have a try!

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )


Part 1: 10 Best YouTube Keyword Tools Recommendation

Before you can get into using any YouTube SEO tool, you’ll need to identify what the best keywords for your videos are. Let’s start by taking a look at the best YouTube keyword tools available.

1. YouTube autocomplete

When you start to search for something on YouTube, you’ll probably notice that YouTube suggests some keywords to finish your search. This is called autocomplete, and it works by suggesting the most popular keywords that start with the letters you’ve typed so far. What it is essentially saying is that those are the most frequently searched for terms that use the words you’ve already typed.

youtube keyword tool

This means it’s a great place to start building your keywords, and a fantastic YouTube keyword tool for your videos. Just start your search for your video (e.g. shoes for…) and see what comes up. In this case, we can see that the most popular keywords are ‘girls’, ‘men’, ‘kids’, ‘summer’ and ‘boys’.

2. Keywordtool.io

Without doubt, this is one of the most powerful YouTube keyword tools out there, ranking hundreds of keywords by popularity. It captures data from YouTube autocomplete and allows you to create lists of keywords from that data. As well as autocompete data, you can also search for questions people are asking, which makes it highly beneficial as a YouTube SEO tool.

youtube keyword tool

The downside to this particular tool is that it’s fairly limited on the free version. Upgrading to Pro Basic will give you almost double the keyword results and will let you compare the volume of searches made for those terms too. However, this will set you back around $68 a year, so it’s going to be something of an investment if you go for it.

youtube keyword tool

3. SEOChat

SEO Chat is an amazing free tool that can generate keyword ideas from Google, Amazon, Bing and YouTube. You can search for keywords from all of those sources or can just search YouTube alone to find your keyword lists. You’ll need a ‘seed’ keyword, such as ‘shoes’, ‘make up’ or ‘marketing’, and then organizes results alphabetically with other letters following your seed keyword.

SEOChat youtube keyword tool SEOChat

Simply scrolling through the results is going to give you loads of ideas for keywords and possibly content too. The tool also allows you to further expand your results by selecting a keyword and running ‘part two’ of the process, which expands those phrases even further. Your chosen keywords can be exported from the software, ready for use in your YouTube SEO tool.

4. Gather keywords from your competitor

Why not learn from the best and see what’s already working for your competitors? Finding their high traffic keywords is easy and can save a lot of time and energy. To do this, pick a channel that is around your size, as they’re your nearest competitors. Steer clear of the huge channels, as you’ll find it hard to rank next to them.

Click the videos tab to see their content, and sort them by ‘most popular’ to see the ones which got the most views. Take a look at the title and the description of those videos, and you’ll find a good fistful of proven keywords that you can start using yourself.

youtube keyword tool

That’s not all though. To maximize your competitor research, let’s dig a little deeper into the tags they have used for their videos too. Unfortunately, these are hidden on YouTube, but are easily seen using the page’s HTML. Simply right click on the page and select ‘view source’. Don’t be alarmed at the great stream of HTML that pops up, it’s easy to search using your search function (press ctrl + f on Windows or ⌘ + f on iOS) by typing in ‘keywords’ to the search box. The following terms are the tags used in the video.

youtube keyword tool

If ploughing through HTML sounds somewhat taxing, there is a handy YouTube SEO tool you can use to display the tags on page. It’s called TubeBuddy and is a Chrome extension which you’ll find in the Chrome store for free.

5. Keyword Tool Dominator

It’s got a grand name, but it’s actually really easy to use and a great place to start if you’re new to YouTube keyword research. Pop in your seed keywords and the Dominator will produce a list of relevant keywords related to those terms. You can then select the most useful and download them to your device.

tool for youtube keyword

The drawback with this is that you can only perform three searches a day on the free version. Perhaps that’s enough for you to begin with, but if you want to upgrade to the unlimited version, which will also give you search volumes, it’s a one-off fee of $39.99.

6. Ubersuggest

For getting more data on specific keywords, Ubersuggest from the SEO guru that is Neil Patel is one of the best tools out there. As well as showing search volume and competition, you can see other information such as cost per click and the seasonality of the keyword. It’s free to use with no limitations at all, so is well worth checking out.

We would highly recommend investigating Google Trends as part of your YouTube keyword research, as it is powerful, accurate and, best of all, free! The options let you narrow down the trend results to just YouTube searches, which is great for gaining insights to your search terms. You can narrow down the results to a specific country too, helping you to gain insight into what your target demographic is currently interested in.

8. VidIQ

The keyword tool in VidIQ is one of very few research tools that has a function for just YouTube built in. You can paste in the keywords you want to research, choose the country you wish to target, and it will return all the search volumes and amount of competition, and will score your keywords based on these figures.

On the downside, there is a fairly complicated subscription process to go through if you want to upgrade from the free version. To be honest, the free version is OK for new users, but for in depth analytics you’re going to want to upgrade eventually.

youtube keyword tool VidIQ

9. Keyword Keg

Keyword Keg is definitely one of the most powerful YouTube keyword research tools out there. It offers lots of data, drawn from a variety of data sources including Wikipedia, Alibaba, Playstore and more. There are filters for country and language and you can drill down into issues like buyer intent and product info. However, as with most free YouTube keyword tools, there is a strict limit on what you can do before you pay. In this case, you only get to see the first five results unless you want to upgrade.

10. Kparser

Kparser is a YouTube keyword tool that you should notice. You can use it to find YouTube keywords free to use. More than finding the best core keywords, this tool can also give you suggestions on long tail keywords in every field. By use this, you don’t need to worry that you can’t the right keywords to use in title, description and tags. You also can selcet country and language when searching a YouTube keyword. For searching more than one keyword, remember to seperate them with coma.

youtube keyword tool Kparser

Part 2: Bonus Tips - Google Video Result Keywords

Getting your video ranking highly on YouTube is excellent and will certainly bring you more traffic. But, do you know what would be even better than that? Getting your video ranking on Google as well.

Google video result keywords

To do this you’ll need to find ‘video result keywords’ in Google, so that yours can be one of the selected videos that sometimes show up in search. Google decides what should and shouldn’t trigger a video result, and usually shows them when a video would make sense, for example when someone asks ‘how to’ or searches for ‘cute’ or ‘funny’ things.

There’s a bit of trial and error involved as there is no YouTube keyword tool to find video result keywords… yet. But you can use Google to search your keywords and see if they are video result keywords. Just type them in, and if a video appears in the listings below, you’ve discovered a video result keyword that is well worth optimizing for.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If we asked you to name the world’s biggest search engines, undoubtedly you’d come up with Google, but what would be number two? Bing? Yahoo? The truth might surprise you.

According to figures, the world’s second biggest search engine is actually YouTube. Millions of people are using it everyday to search for videos about fitness, hair, marketing and more. With such a large audience already searching directly on the platform, doesn’t it make sense that when we use YouTube keyword research and SEO should be as important as it is on our website?

Luckily, we can use YouTube keyword tools to analyze YouTube keywords. Here we’re going to take a look at 10 best YouTube keyword tools out there, which can help you identify and optimize for the highest traffic keywords for your videos. By optimizing your videos, you can rank higher, get more views and enjoy a larger audience on YouTube.

You May Also Like:
YouTube SEO Complete Guide >>
How to Edit and Optimize YouTube Title, Description, and Tags >>


Do you want to edit YouTube video easily? Filmora is a YouTube editor that you should have a try. As a YouTube video editing tool, it is simple to use with dragging and dropping. You can add various video effects, filters and transition to make your video better. Besides, titles and texts are also available to use. After editing, you can directly upload video to YouTube plactform. Now, download it to have a try!

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )


Part 1: 10 Best YouTube Keyword Tools Recommendation

Before you can get into using any YouTube SEO tool, you’ll need to identify what the best keywords for your videos are. Let’s start by taking a look at the best YouTube keyword tools available.

1. YouTube autocomplete

When you start to search for something on YouTube, you’ll probably notice that YouTube suggests some keywords to finish your search. This is called autocomplete, and it works by suggesting the most popular keywords that start with the letters you’ve typed so far. What it is essentially saying is that those are the most frequently searched for terms that use the words you’ve already typed.

youtube keyword tool

This means it’s a great place to start building your keywords, and a fantastic YouTube keyword tool for your videos. Just start your search for your video (e.g. shoes for…) and see what comes up. In this case, we can see that the most popular keywords are ‘girls’, ‘men’, ‘kids’, ‘summer’ and ‘boys’.

2. Keywordtool.io

Without doubt, this is one of the most powerful YouTube keyword tools out there, ranking hundreds of keywords by popularity. It captures data from YouTube autocomplete and allows you to create lists of keywords from that data. As well as autocompete data, you can also search for questions people are asking, which makes it highly beneficial as a YouTube SEO tool.

youtube keyword tool

The downside to this particular tool is that it’s fairly limited on the free version. Upgrading to Pro Basic will give you almost double the keyword results and will let you compare the volume of searches made for those terms too. However, this will set you back around $68 a year, so it’s going to be something of an investment if you go for it.

youtube keyword tool

3. SEOChat

SEO Chat is an amazing free tool that can generate keyword ideas from Google, Amazon, Bing and YouTube. You can search for keywords from all of those sources or can just search YouTube alone to find your keyword lists. You’ll need a ‘seed’ keyword, such as ‘shoes’, ‘make up’ or ‘marketing’, and then organizes results alphabetically with other letters following your seed keyword.

SEOChat youtube keyword tool SEOChat

Simply scrolling through the results is going to give you loads of ideas for keywords and possibly content too. The tool also allows you to further expand your results by selecting a keyword and running ‘part two’ of the process, which expands those phrases even further. Your chosen keywords can be exported from the software, ready for use in your YouTube SEO tool.

4. Gather keywords from your competitor

Why not learn from the best and see what’s already working for your competitors? Finding their high traffic keywords is easy and can save a lot of time and energy. To do this, pick a channel that is around your size, as they’re your nearest competitors. Steer clear of the huge channels, as you’ll find it hard to rank next to them.

Click the videos tab to see their content, and sort them by ‘most popular’ to see the ones which got the most views. Take a look at the title and the description of those videos, and you’ll find a good fistful of proven keywords that you can start using yourself.

youtube keyword tool

That’s not all though. To maximize your competitor research, let’s dig a little deeper into the tags they have used for their videos too. Unfortunately, these are hidden on YouTube, but are easily seen using the page’s HTML. Simply right click on the page and select ‘view source’. Don’t be alarmed at the great stream of HTML that pops up, it’s easy to search using your search function (press ctrl + f on Windows or ⌘ + f on iOS) by typing in ‘keywords’ to the search box. The following terms are the tags used in the video.

youtube keyword tool

If ploughing through HTML sounds somewhat taxing, there is a handy YouTube SEO tool you can use to display the tags on page. It’s called TubeBuddy and is a Chrome extension which you’ll find in the Chrome store for free.

5. Keyword Tool Dominator

It’s got a grand name, but it’s actually really easy to use and a great place to start if you’re new to YouTube keyword research. Pop in your seed keywords and the Dominator will produce a list of relevant keywords related to those terms. You can then select the most useful and download them to your device.

tool for youtube keyword

The drawback with this is that you can only perform three searches a day on the free version. Perhaps that’s enough for you to begin with, but if you want to upgrade to the unlimited version, which will also give you search volumes, it’s a one-off fee of $39.99.

6. Ubersuggest

For getting more data on specific keywords, Ubersuggest from the SEO guru that is Neil Patel is one of the best tools out there. As well as showing search volume and competition, you can see other information such as cost per click and the seasonality of the keyword. It’s free to use with no limitations at all, so is well worth checking out.

We would highly recommend investigating Google Trends as part of your YouTube keyword research, as it is powerful, accurate and, best of all, free! The options let you narrow down the trend results to just YouTube searches, which is great for gaining insights to your search terms. You can narrow down the results to a specific country too, helping you to gain insight into what your target demographic is currently interested in.

8. VidIQ

The keyword tool in VidIQ is one of very few research tools that has a function for just YouTube built in. You can paste in the keywords you want to research, choose the country you wish to target, and it will return all the search volumes and amount of competition, and will score your keywords based on these figures.

On the downside, there is a fairly complicated subscription process to go through if you want to upgrade from the free version. To be honest, the free version is OK for new users, but for in depth analytics you’re going to want to upgrade eventually.

youtube keyword tool VidIQ

9. Keyword Keg

Keyword Keg is definitely one of the most powerful YouTube keyword research tools out there. It offers lots of data, drawn from a variety of data sources including Wikipedia, Alibaba, Playstore and more. There are filters for country and language and you can drill down into issues like buyer intent and product info. However, as with most free YouTube keyword tools, there is a strict limit on what you can do before you pay. In this case, you only get to see the first five results unless you want to upgrade.

10. Kparser

Kparser is a YouTube keyword tool that you should notice. You can use it to find YouTube keywords free to use. More than finding the best core keywords, this tool can also give you suggestions on long tail keywords in every field. By use this, you don’t need to worry that you can’t the right keywords to use in title, description and tags. You also can selcet country and language when searching a YouTube keyword. For searching more than one keyword, remember to seperate them with coma.

youtube keyword tool Kparser

Part 2: Bonus Tips - Google Video Result Keywords

Getting your video ranking highly on YouTube is excellent and will certainly bring you more traffic. But, do you know what would be even better than that? Getting your video ranking on Google as well.

Google video result keywords

To do this you’ll need to find ‘video result keywords’ in Google, so that yours can be one of the selected videos that sometimes show up in search. Google decides what should and shouldn’t trigger a video result, and usually shows them when a video would make sense, for example when someone asks ‘how to’ or searches for ‘cute’ or ‘funny’ things.

There’s a bit of trial and error involved as there is no YouTube keyword tool to find video result keywords… yet. But you can use Google to search your keywords and see if they are video result keywords. Just type them in, and if a video appears in the listings below, you’ve discovered a video result keyword that is well worth optimizing for.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Crafting Motivational Life Vlogs for Fan Engagement

How to Create a Lifestyle Video to Inspire Your Audience

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Lifestyle Video

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Lifestyle Video Production

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

Download Win Version Download Mac Version

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Promote Lifestyle Video

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Lifestyle Video

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Lifestyle Video Production

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

Download Win Version Download Mac Version

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Promote Lifestyle Video

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Lifestyle Video

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Lifestyle Video Production

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

Download Win Version Download Mac Version

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Promote Lifestyle Video

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Lifestyle Video

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Lifestyle Video Production

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

Download Win Version Download Mac Version

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Promote Lifestyle Video

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

  • Title: "Increase Engagement Essential Tools for Effective YouTube Keywords for 2024"
  • Author: Joseph
  • Created at : 2024-05-31 13:42:44
  • Updated at : 2024-06-01 13:42:44
  • Link: https://youtube-stream.techidaily.com/increase-engagement-essential-tools-for-effective-youtube-keywords-for-2024/
  • License: This work is licensed under CC BY-NC-SA 4.0.