Incorporating YouTube's Video Content on Your Domain for 2024
Incorporating YouTube’s Video Content on Your Domain
YouTube is an excellent resource for entertainment, education, and general information, but did you know you can also display a YouTube playlist on your website?
Embedding a YouTube playlist will allow you to showcase a collection of videos on a topic or theme on your website. It’s also a great way to keep your visitors engaged on your site for more extended periods.
To help you with the process, we’ll explore different step-by-step methods to embed a YouTube playlist on a website to add interactivity to your site.
So, if you’re ready to get started, read on!
How To Embed a YouTube Playlist on a Website
If you want to embed and display a YouTube playlist on your website, we’ll give you a complete rundown of the three methods you can try to get this done. But, of course, each method has its pros and cons, so you’ll need to decide which is right for you.
Here’s how to embed a YouTube playlist on a Website:
Embedding a YouTube Playlist on Website Using WordPress Plugin
The plugin is the simplest way to add a YouTube Playlist to your WordPress website. This will help you get this done in no time without having to write any code for the process.
With plugins like YouTube Feed Pro by Smash Balloon , you can extend your website’s functionality and create, customize, or embed a YouTube playlist with just a few clicks of a mouse.
To embed and add a YouTube playlist on your website page/post, do the following steps in sequence:
Step1 Launch a browser on your PC and head to your WordPress website’s login page. Sign in to your dashboard using your username and password.
Step2 Click the “Plugins” option from the left-hand side menu on the WordPress dashboard. Now, click “Add New” and use the search option to find and install the YouTube Feed Pro plugin. Afterward, click the “Activate” option to enable the plugin.
Step3 Click the “YouTube Feed” option from the left menu and open “All Feeds.” On the next page, click “Add New” at the top left of the screen.
You will now be asked what type of feed you want to create. Select “Playlist” and click “Next.”
Step4 You need to create your YouTube API Key , copy it, and paste it into the pop-up. Click “Add” to connect your YouTube account to the plugin.
Step5 Select the Playlist you want to display on your WordPress website and take its ID. Paste that in the next pop-up window and click “Next” to continue the process.
Your YouTube playlist will be connected to your WordPress website. To further customize it, select the template you want and click “Next.” You can also configure the Feed Layout and Color Scheme.
Step6 Once you are done with customization, click the “Embed” option on the top-right side of the screen, and a pop-up window will appear. Next, click “Add to a Page,” and a list of pages on your website will be displayed.
Choose your page and click “Add” at the bottom of the pop-up window. You’ll be directed to a new page where you can embed the feed. Click the “Plus” icon at the top-left of the screen, search for YouTube Feed and choose the Feeds for YouTube block to embed and add your playlist.
That’s about it! You’ve successfully embedded a YouTube playlist on your WordPress website.
Embedding a YouTube Playlist on a Website Using oEmbed Code
Another method to embed a YouTube playlist on your WordPress website is to use oEmbed Code. This method requires basic CSS, HTML, or Java knowledge; otherwise, you won’t be able to customize your playlist.
Moreover, this method is too complicated for beginners, and you will miss the customer support provided by WordPress plugin developers in case of any mishaps.
To use the oEmbed Code method, do the following steps:
Step1 In the first step, head to your YouTube account and access the Playlist you want to embed. Next, click the three dots below it and copy its URL.
Step2 Now, login to your WordPress dashboard and open the post or page editor where you want to add the playlist.
Step3 Paste the URL directly in the editor and click “Update” to save the changes.
WordPress will grab your playlist from YouTube and automatically show it in your post using oEmbed. The outcome is a single video with a menu that your viewers can click to see other videos in the playlist.
Embedding a YouTube Playlist on WebsiteUsing
Another way to embed a playlist of your YouTube channel on your WordPress site is by using the iFrame code with the following step-by-step instructions:
Step1 In the first step, launch a browser on your desktop or laptop and go to your YouTube channel.
Step2 Now, head to the YouTube playlist you want to embed, click the “Share” icon, and a pop-up window will appear.
Step3 Choose the “Embed” option, and a new lightbox pop-up will appear, having your playlist’s embed code. Click “Copy” to save the code on your clipboard.
Step4 Log in to your WordPress dashboard and open the page/post editor where you want to embed the playlist. Click the “Plus” icon, search for “custom HTML,” and select “Custom HTML block” to add to the page/post.
Now, paste the iFrame embed code you’ve copied from YouTube and click “Update” at the top-right of the screen to save the changes and embed your playlist.
This method will also display one video with a menu from where you and your website viewers can access the playlist. Moreover, there are few customization options to change the appearance.
A Bonus Tip: YouTube Video Maker - Filmora
If you find your YouTube videos as boring and not engaging as other content on your website, we recommend using Wondershare Filmora for your next project.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
With this software, you can quickly make eye-captivating YouTube videos by recording from a screen or webcam and can edit them using advanced editing features. Filmora also allows you to instantly export your content to YouTube with just a few clicks, which you can later embed into your website.
Some key features of Wondershare Filmora are as follows:
- Advanced video editing features include keyframing, speed ramping, Boris FX, Motion Tracking, Titles, and more.
- Massive library of preset templates, effects, transitions, animations, and royalty-free music.
- Instant Export to YouTube channel.
- Record from webcam, screen, and voiceover.
- Simple drag-and-drop interface.
Conclusion
This article discusses step-by-step methods to embed a YouTube playlist on a website using the WordPress plugin, oEmbed code, and iFrame embed code.
Additionally, we’ve recommended Wondershare Filmora for making engaging and captivating YouTube videos that you can export directly to your channel from the software.
We hope you’ve found this article informative and can now display your YouTube playlist on your site without hassle.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
With this software, you can quickly make eye-captivating YouTube videos by recording from a screen or webcam and can edit them using advanced editing features. Filmora also allows you to instantly export your content to YouTube with just a few clicks, which you can later embed into your website.
Some key features of Wondershare Filmora are as follows:
- Advanced video editing features include keyframing, speed ramping, Boris FX, Motion Tracking, Titles, and more.
- Massive library of preset templates, effects, transitions, animations, and royalty-free music.
- Instant Export to YouTube channel.
- Record from webcam, screen, and voiceover.
- Simple drag-and-drop interface.
Conclusion
This article discusses step-by-step methods to embed a YouTube playlist on a website using the WordPress plugin, oEmbed code, and iFrame embed code.
Additionally, we’ve recommended Wondershare Filmora for making engaging and captivating YouTube videos that you can export directly to your channel from the software.
We hope you’ve found this article informative and can now display your YouTube playlist on your site without hassle.
Engage Viewers with Powerful Channel-Building Stories
The Best Storytelling Techniques to Grow Your YouTube Channel
Richard Bennett
Oct 26, 2023• Proven solutions
In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.
Here are 3 methods for creating an awesome story:
1. Create Suspense
The hero has an objective, but the plan might fail.
The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.
What Does a Suspenseful Story Sound Like?
When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.
Here are a few examples you can use to pump more suspense into your story:
- Address a fear (example: being alone for the prom)
- An objective (example: asking the crush out to the dance)
- Consequences of failing (example: being embarrassed in front of the whole school)
- Limited time (example: prom is next week)
- Obstacles (example: the crush has an aggressive ex.)
You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!
Raise Questions After Questions
A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.
For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?
This continues building on the tension and increasing the stakes evermore.
Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.
Include a Cliffhanger
We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.
But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.
In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.
How to Deliver a Good Cliffhanger
Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.
Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.
A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.
Before you start telling your story, consider the key details that are most impactful.
Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .
Here are two ways you can present your cliffhanger for amplified effect:
1. Slow Down and Have Pauses
As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.
Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.
2. Use Repetition
Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.
In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.
The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?
Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.
The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.
2. Use Empathy
A storyteller must be empathetic.
If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.
If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.
Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.
Don’t Use Too Many Facts and Figures
If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.
It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.
However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.
Facts and figures are useful in reports, but not as much in compelling stories.
Evoke the Senses
If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.
Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.
Ask yourself these questions:
- What does it smell like?
- What can you hear?
- What do you see?
- What can you physically feel?
This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.
Use Metaphors
As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.
If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”
That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.
By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.
3. Take the Audience on a Meaningful Journey
Perhaps the most important element of a good story is that the journey is meaningful.
- Is it educational?
- Is it entertaining?
- Is it motivational or inspiring?
Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?
YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.
It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.
His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.
Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.
Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers
Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.
Here are 3 methods for creating an awesome story:
1. Create Suspense
The hero has an objective, but the plan might fail.
The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.
What Does a Suspenseful Story Sound Like?
When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.
Here are a few examples you can use to pump more suspense into your story:
- Address a fear (example: being alone for the prom)
- An objective (example: asking the crush out to the dance)
- Consequences of failing (example: being embarrassed in front of the whole school)
- Limited time (example: prom is next week)
- Obstacles (example: the crush has an aggressive ex.)
You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!
Raise Questions After Questions
A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.
For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?
This continues building on the tension and increasing the stakes evermore.
Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.
Include a Cliffhanger
We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.
But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.
In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.
How to Deliver a Good Cliffhanger
Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.
Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.
A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.
Before you start telling your story, consider the key details that are most impactful.
Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .
Here are two ways you can present your cliffhanger for amplified effect:
1. Slow Down and Have Pauses
As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.
Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.
2. Use Repetition
Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.
In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.
The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?
Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.
The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.
2. Use Empathy
A storyteller must be empathetic.
If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.
If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.
Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.
Don’t Use Too Many Facts and Figures
If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.
It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.
However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.
Facts and figures are useful in reports, but not as much in compelling stories.
Evoke the Senses
If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.
Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.
Ask yourself these questions:
- What does it smell like?
- What can you hear?
- What do you see?
- What can you physically feel?
This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.
Use Metaphors
As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.
If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”
That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.
By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.
3. Take the Audience on a Meaningful Journey
Perhaps the most important element of a good story is that the journey is meaningful.
- Is it educational?
- Is it entertaining?
- Is it motivational or inspiring?
Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?
YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.
It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.
His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.
Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.
Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers
Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.
Here are 3 methods for creating an awesome story:
1. Create Suspense
The hero has an objective, but the plan might fail.
The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.
What Does a Suspenseful Story Sound Like?
When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.
Here are a few examples you can use to pump more suspense into your story:
- Address a fear (example: being alone for the prom)
- An objective (example: asking the crush out to the dance)
- Consequences of failing (example: being embarrassed in front of the whole school)
- Limited time (example: prom is next week)
- Obstacles (example: the crush has an aggressive ex.)
You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!
Raise Questions After Questions
A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.
For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?
This continues building on the tension and increasing the stakes evermore.
Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.
Include a Cliffhanger
We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.
But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.
In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.
How to Deliver a Good Cliffhanger
Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.
Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.
A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.
Before you start telling your story, consider the key details that are most impactful.
Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .
Here are two ways you can present your cliffhanger for amplified effect:
1. Slow Down and Have Pauses
As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.
Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.
2. Use Repetition
Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.
In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.
The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?
Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.
The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.
2. Use Empathy
A storyteller must be empathetic.
If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.
If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.
Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.
Don’t Use Too Many Facts and Figures
If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.
It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.
However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.
Facts and figures are useful in reports, but not as much in compelling stories.
Evoke the Senses
If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.
Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.
Ask yourself these questions:
- What does it smell like?
- What can you hear?
- What do you see?
- What can you physically feel?
This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.
Use Metaphors
As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.
If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”
That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.
By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.
3. Take the Audience on a Meaningful Journey
Perhaps the most important element of a good story is that the journey is meaningful.
- Is it educational?
- Is it entertaining?
- Is it motivational or inspiring?
Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?
YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.
It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.
His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.
Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.
Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers
Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.
Here are 3 methods for creating an awesome story:
1. Create Suspense
The hero has an objective, but the plan might fail.
The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.
What Does a Suspenseful Story Sound Like?
When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.
Here are a few examples you can use to pump more suspense into your story:
- Address a fear (example: being alone for the prom)
- An objective (example: asking the crush out to the dance)
- Consequences of failing (example: being embarrassed in front of the whole school)
- Limited time (example: prom is next week)
- Obstacles (example: the crush has an aggressive ex.)
You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!
Raise Questions After Questions
A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.
For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?
This continues building on the tension and increasing the stakes evermore.
Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.
Include a Cliffhanger
We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.
But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.
In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.
How to Deliver a Good Cliffhanger
Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.
Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.
A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.
Before you start telling your story, consider the key details that are most impactful.
Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .
Here are two ways you can present your cliffhanger for amplified effect:
1. Slow Down and Have Pauses
As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.
Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.
2. Use Repetition
Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.
In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.
The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?
Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.
The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.
2. Use Empathy
A storyteller must be empathetic.
If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.
If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.
Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.
Don’t Use Too Many Facts and Figures
If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.
It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.
However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.
Facts and figures are useful in reports, but not as much in compelling stories.
Evoke the Senses
If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.
Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.
Ask yourself these questions:
- What does it smell like?
- What can you hear?
- What do you see?
- What can you physically feel?
This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.
Use Metaphors
As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.
If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”
That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.
By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.
3. Take the Audience on a Meaningful Journey
Perhaps the most important element of a good story is that the journey is meaningful.
- Is it educational?
- Is it entertaining?
- Is it motivational or inspiring?
Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?
YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.
It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.
His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.
Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.
Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers
Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Title: Incorporating YouTube's Video Content on Your Domain for 2024
- Author: Joseph
- Created at : 2024-09-30 21:06:51
- Updated at : 2024-10-07 05:03:03
- Link: https://youtube-stream.techidaily.com/incorporating-youtubes-video-content-on-your-domain-for-2024/
- License: This work is licensed under CC BY-NC-SA 4.0.