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In 2024, Unveiling the Power of a Sturdy Tripod in Video Content Production
Unveiling the Power of a Sturdy Tripod in Video Content Production
How To Use a Tripod for Vlogging
Richard Bennett
Mar 27, 2024• Proven solutions
As you grow into a serious vlogger, a tripod will become an essential piece of equipment. You can get by for a long time setting your camera up on a stack of books, or an upside-down laundry hamper, but not forever. While these setups are great for a beginner, an intermediate vlogger will start to find them limiting. Even if you are an amazingly creative person who can create any camera setup without a tripod there will come a point where you will decide your creative energy is better spent on your video content.
This article will explain how to use a tripod and then introduce you to four different types.
Part 1: How To Set a Tripod for Vlogging
1. Setting Up Your Tripod
Step 1 – Pull out all three legs of your tripod and make sure it is standing stably. There will be tensioners on the legs which you can release in order to adjust your height. Once your legs are extended to the height you want continue adjusting them until your tripod is level. Some tripods have a built in bubble level, but if yours does not you can use a separate bubble level or make a guestimate.
Make sure when you are setting up your tripod that you point one of its legs towards your subject. This will give you room to stand behind your camera, in-between the other two legs. If you have one leg pointed directly behind your camera then you may trip over it. Or, you may knock over and damage your camera.
Step 2 – On the top of your tripod there will be a plate with a small hole and a screw. Remove this plate using either a clip or lever, depending on your tripod. Once your plate is detached screw it into the bottom of your camera. It should be tight, but not too tight or you risk damaging your camera.
Step 3 – Attach your plate, which now has your camera mounted to it, back onto your tripod.
Your tripod comes with a ‘head’. Your tripod’s head is what your camera is mounted on top of. There are several different types of tripod heads and mounts which are all useful for different things.
Ball Heads and Pan/Tilt Heads are the two most common types of tripod heads. Ball Heads allow you to adjust your camera’s position quite a bit before you start shooting. They are not good for adding in camera movements while you are filming, however, because you need to lock them in place. Pan/Tilt heads are great for creating camera movement. Most Pan/Tilt heads have a handle which you can use to make a smooth panning motion.
Part 2: Why Do You Need a Tripod: Benefits of Using Tripod
Why can’t you just hold a camera in your hand while shooting vlog entries for your YouTube channel? Honestly, you can, but the camera may shake a lot and your footage might end up being unusable. Putting a camera on a tripod reduces the probability of camera shake to the minimum and that is just the tip of the iceberg.
A huge amount of vlogs can be described as sit down videos, in which the host of the video sits in front of a camera and talks to the audience. Holding a camera while talking or trying to present a product to the viewers is next to impossible, so in order to avoid having to deal with a camera, you can simply put it on a tripod, find the best angle, and push the record button.
On the go videos, are recorded at exterior locations, and a lot of YouTubers choose to shoot these types of videos handheld, but this approach makes it difficult to maintain the same shot composition for long. A Monopod, Gorillapod or just a simple selfie stick can make your job much easier because they stabilize the camera. In addition, shooting smooth panning shots without a tripod is as difficult as it sounds.
Part 3: A Few Things You’ll Need to Consider Before You Buy a Tripod
There are thousands of different tripod models you can use for vlogging, but which model you’re going to choose depends mostly on the type of vlog you want to make. If you are planning on shooting all of your videos in the studio-like conditions, then portability isn’t such an important feature, while quite the opposite is true if you intend on filming all of your footage on outdoor locations.
However, there are certain traits you have to consider when choosing a tripod you’re going to use while recording your vlog entries.
Sturdiness: There is absolutely no point in spending money on a tripod that breaks easily. Although if your plan is to shoot vlogs at home or in a studio, then buying a cheaper plastic tripod isn’t such a bad option, since the clamps and joints won’t have to endure a lot of wear and tear. Consider buying a more durable tripod if you are going to be traveling a lot while working on your vlogs.
The Type of Camera: A number of factors can contribute to the weight of a camera, including battery grips or lenses, so before you buy a tripod make sure that it can support the weight of the camera you want to use to record your videos.
The Maximum Height: Most vloggers don’t really have to worry about how tall their tripod is, because they are not on their feet in any of the shots featured in the video. Vloggers working on DIY videos, cooking tutorials or any other type of vlog that involves movement and action should pay attention to this trait.
Photo or Video Tripods: Do you want to take beautiful panning shots? If the answer is yes then you should get a video tripod that enables you to move the camera smoothly in any direction. Photo tripods are a great option for static shots that don’t involve a lot of camera movement.
Mobility: The heavier a tripod is, the more stability it can provide, but carrying a tripod that weighs over 10 pounds to shoot sports or adventure vlogs can be a tiring endeavor. Although portability is a factor, it shouldn’t prevent you from buying a high-quality tripod that will ensure your footage is perfectly smooth and stable.
Part 4: 4 Types of Tripods
Full-Sized Tripods: are very sturdy, and as a result can be fairly heavy. Although you can take them a lot of places they are not convenient to carry for extended periods of time. They are the most reliable way to ensure you have absolutely no camera shake.
Compact Tripods: appear to be the same size as Full-Sized tripods, but they are actually much lighter. You can get the same height with a Compact Tripod as a Full-Sized tripod and it will be much easier to travel with. However, Compact Tripods are not as stable. If you are shooting for an extended period of time you may need to weigh your Compact Tripod down with sandbags to keep it steady.
Gorillapods: have flexible legs which can be wrapped around posts, fences, or anything else you may want to mount your camera on. They are also lightweight enough that you can carry them around while you shoot. If you bend it right you can essentially use your Gorillapod as a heavy-duty selfie-stick for your camera.
Table-Top Tripods: are very small and easy to travel with. You can leave one in your camera bag or your glove box. Table-Top Tripods are meant to be set up on top of desks or other stable surfaces and may not be ideal for heavier cameras.
Part 5: The 5 Best Tripods For YouTube Vlogging
Even if you know everything there is to know about tripods, the selection process can be daunting. That’s why we’ve shortlisted the top 5 tripods on the market, in an effort to make finding the right tripod for your vlog videos as quick an easy as it can possibly be. Let’s have a look.
1. CamRah Smartphone Tripod
Price: $24.99
An increasing number of Smartphones features powerful cameras that can record videos at high resolutions. Unfortunately, most iPhones and Android devices are lightweight, which makes it difficult to hold them perfectly still while shooting a video. CamRah Smartphone Tripod offers a perfect solution to this problem because it is easy to pack and you can carry it wherever you go, without needing the extra space.
It weighs just 0.6lbs and it is 10.8 inches tall. The tripod has a maximum load of 11lbs which means that besides Smartphones, you can also mount action cameras, webcams, or even smaller DSLR cameras onto it. The flexible legs made from high-density foam offer stability even when the CamRah Tripod is placed on an uneven surface.
Pros:
- Easily portable
- Affordable
- Jaws technology provides an extra strong grip of the camera
Cons:
- The tripod’s legs can’t be extended
- Can’t be used with professional cameras
2. Manfrotto Mini Travel Tripod
Price: $34.99
Yet another great option for shooting vlogs with a Smartphone. The Manfrotto Mini Travel Tripod kit is also an excellent choice for all vloggers who shoot their videos with compact cameras. The tripod weighs just 0.51lbs and it is 5.31 inches tall, which makes it a perfect travel companion. However, it can’t support cameras heavier than 2.2lbs, so you have to carefully choose the camera you want to put on this tripod.
The tripod’s rotatable head features a lock button that enables you to fix the camera at a certain position and to shoot a video from an angle you selected. You can’t extend the legs on this tripod so shooting high angle shots is not an option.
Pros:
- Small and durable
- Allows you to mount almost any Smartphone model
- Compatible with compact cameras
Cons:
- Limits your shot selection
- Tripod’s legs can’t be extended
3. Joby Gorilla Pod
Price: $22.50
This tripod is a superstar in the vlogging community because it is flexible, easy to set up and it fits into a pocket. Joby Gorilla Pod’s legs are segmented, so you can freely choose an angle from which you want to shoot, without having to worry about the camera’s stability. You can use this tripod on flat and uneven surfaces equally effectively.
Joby Gorilla weighs just 1lbs and its maximum height 11.6 inches, which makes it perfectly suited for talking heads videos. Using this tripod while you are on the go is also an option if you have a camera that weighs less than 3lbs.
Pros:
- Highly adjustable
- Sturdy and Lightweight
- Made from stainless steel
Cons:
- Can’t be used for panning shots
- Legs can be extended for just one inch
4. Manfrotto Compact Action Tripod
Price: $64.49
If you love shooting your vlogs at night or if you simply want a tripod you can use in the studio an outdoor conditions, then Manfrotto’s Compact Action Tripod is one the best options you have at your disposal. The ergonomic head features a mounting plate that is easy to use and which provides a perfect grip of a camera.
This tripod is designed to be used with consumer-level DSLR cameras, but you can use it to shoot videos with almost all types of cameras. The Compact Action Tripod has a maximum height of 51.57 inches, and it can’t hold cameras heavier than 3.30lbs.
Pros:
- Suitable for both photography and video
- Great for outdoor use
- Allows you to take a wide variety of shots
Cons:
- Can’t support a lot of weight
- Not perfectly suited for professional-level cameras
5. Magnus VT-4000 Fluid Head Tripod
Price: $159.95
Experienced vloggers who record their videos with professional cameras, will enjoy using the Magnus VT-4000 Fluid Head Tripod. The 59-inch tall tripod can support as much as 8.8lbs of weight, and it is designed to help you create perfectly stable shots. The superb panning and tilting option enable you to move your camera freely while recording smooth shots, free of camera shakes.
The quick release mounting plate is compatible with a wide range of cameras, so you can experiment and work with several different cameras while using the same tripod. You can hardly make a mistake if you choose to buy this tripod because you’ll be able to use it to record vlogs at interior and exterior locations.
Pros:
- Easily adjustable to any surface
- Perfect for high angle shots
- Heavy-duty locks
Cons:
- Weighs 7.9lbs
- Not the best choice for action and adventure vlogs
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
As you grow into a serious vlogger, a tripod will become an essential piece of equipment. You can get by for a long time setting your camera up on a stack of books, or an upside-down laundry hamper, but not forever. While these setups are great for a beginner, an intermediate vlogger will start to find them limiting. Even if you are an amazingly creative person who can create any camera setup without a tripod there will come a point where you will decide your creative energy is better spent on your video content.
This article will explain how to use a tripod and then introduce you to four different types.
Part 1: How To Set a Tripod for Vlogging
1. Setting Up Your Tripod
Step 1 – Pull out all three legs of your tripod and make sure it is standing stably. There will be tensioners on the legs which you can release in order to adjust your height. Once your legs are extended to the height you want continue adjusting them until your tripod is level. Some tripods have a built in bubble level, but if yours does not you can use a separate bubble level or make a guestimate.
Make sure when you are setting up your tripod that you point one of its legs towards your subject. This will give you room to stand behind your camera, in-between the other two legs. If you have one leg pointed directly behind your camera then you may trip over it. Or, you may knock over and damage your camera.
Step 2 – On the top of your tripod there will be a plate with a small hole and a screw. Remove this plate using either a clip or lever, depending on your tripod. Once your plate is detached screw it into the bottom of your camera. It should be tight, but not too tight or you risk damaging your camera.
Step 3 – Attach your plate, which now has your camera mounted to it, back onto your tripod.
Your tripod comes with a ‘head’. Your tripod’s head is what your camera is mounted on top of. There are several different types of tripod heads and mounts which are all useful for different things.
Ball Heads and Pan/Tilt Heads are the two most common types of tripod heads. Ball Heads allow you to adjust your camera’s position quite a bit before you start shooting. They are not good for adding in camera movements while you are filming, however, because you need to lock them in place. Pan/Tilt heads are great for creating camera movement. Most Pan/Tilt heads have a handle which you can use to make a smooth panning motion.
Part 2: Why Do You Need a Tripod: Benefits of Using Tripod
Why can’t you just hold a camera in your hand while shooting vlog entries for your YouTube channel? Honestly, you can, but the camera may shake a lot and your footage might end up being unusable. Putting a camera on a tripod reduces the probability of camera shake to the minimum and that is just the tip of the iceberg.
A huge amount of vlogs can be described as sit down videos, in which the host of the video sits in front of a camera and talks to the audience. Holding a camera while talking or trying to present a product to the viewers is next to impossible, so in order to avoid having to deal with a camera, you can simply put it on a tripod, find the best angle, and push the record button.
On the go videos, are recorded at exterior locations, and a lot of YouTubers choose to shoot these types of videos handheld, but this approach makes it difficult to maintain the same shot composition for long. A Monopod, Gorillapod or just a simple selfie stick can make your job much easier because they stabilize the camera. In addition, shooting smooth panning shots without a tripod is as difficult as it sounds.
Part 3: A Few Things You’ll Need to Consider Before You Buy a Tripod
There are thousands of different tripod models you can use for vlogging, but which model you’re going to choose depends mostly on the type of vlog you want to make. If you are planning on shooting all of your videos in the studio-like conditions, then portability isn’t such an important feature, while quite the opposite is true if you intend on filming all of your footage on outdoor locations.
However, there are certain traits you have to consider when choosing a tripod you’re going to use while recording your vlog entries.
Sturdiness: There is absolutely no point in spending money on a tripod that breaks easily. Although if your plan is to shoot vlogs at home or in a studio, then buying a cheaper plastic tripod isn’t such a bad option, since the clamps and joints won’t have to endure a lot of wear and tear. Consider buying a more durable tripod if you are going to be traveling a lot while working on your vlogs.
The Type of Camera: A number of factors can contribute to the weight of a camera, including battery grips or lenses, so before you buy a tripod make sure that it can support the weight of the camera you want to use to record your videos.
The Maximum Height: Most vloggers don’t really have to worry about how tall their tripod is, because they are not on their feet in any of the shots featured in the video. Vloggers working on DIY videos, cooking tutorials or any other type of vlog that involves movement and action should pay attention to this trait.
Photo or Video Tripods: Do you want to take beautiful panning shots? If the answer is yes then you should get a video tripod that enables you to move the camera smoothly in any direction. Photo tripods are a great option for static shots that don’t involve a lot of camera movement.
Mobility: The heavier a tripod is, the more stability it can provide, but carrying a tripod that weighs over 10 pounds to shoot sports or adventure vlogs can be a tiring endeavor. Although portability is a factor, it shouldn’t prevent you from buying a high-quality tripod that will ensure your footage is perfectly smooth and stable.
Part 4: 4 Types of Tripods
Full-Sized Tripods: are very sturdy, and as a result can be fairly heavy. Although you can take them a lot of places they are not convenient to carry for extended periods of time. They are the most reliable way to ensure you have absolutely no camera shake.
Compact Tripods: appear to be the same size as Full-Sized tripods, but they are actually much lighter. You can get the same height with a Compact Tripod as a Full-Sized tripod and it will be much easier to travel with. However, Compact Tripods are not as stable. If you are shooting for an extended period of time you may need to weigh your Compact Tripod down with sandbags to keep it steady.
Gorillapods: have flexible legs which can be wrapped around posts, fences, or anything else you may want to mount your camera on. They are also lightweight enough that you can carry them around while you shoot. If you bend it right you can essentially use your Gorillapod as a heavy-duty selfie-stick for your camera.
Table-Top Tripods: are very small and easy to travel with. You can leave one in your camera bag or your glove box. Table-Top Tripods are meant to be set up on top of desks or other stable surfaces and may not be ideal for heavier cameras.
Part 5: The 5 Best Tripods For YouTube Vlogging
Even if you know everything there is to know about tripods, the selection process can be daunting. That’s why we’ve shortlisted the top 5 tripods on the market, in an effort to make finding the right tripod for your vlog videos as quick an easy as it can possibly be. Let’s have a look.
1. CamRah Smartphone Tripod
Price: $24.99
An increasing number of Smartphones features powerful cameras that can record videos at high resolutions. Unfortunately, most iPhones and Android devices are lightweight, which makes it difficult to hold them perfectly still while shooting a video. CamRah Smartphone Tripod offers a perfect solution to this problem because it is easy to pack and you can carry it wherever you go, without needing the extra space.
It weighs just 0.6lbs and it is 10.8 inches tall. The tripod has a maximum load of 11lbs which means that besides Smartphones, you can also mount action cameras, webcams, or even smaller DSLR cameras onto it. The flexible legs made from high-density foam offer stability even when the CamRah Tripod is placed on an uneven surface.
Pros:
- Easily portable
- Affordable
- Jaws technology provides an extra strong grip of the camera
Cons:
- The tripod’s legs can’t be extended
- Can’t be used with professional cameras
2. Manfrotto Mini Travel Tripod
Price: $34.99
Yet another great option for shooting vlogs with a Smartphone. The Manfrotto Mini Travel Tripod kit is also an excellent choice for all vloggers who shoot their videos with compact cameras. The tripod weighs just 0.51lbs and it is 5.31 inches tall, which makes it a perfect travel companion. However, it can’t support cameras heavier than 2.2lbs, so you have to carefully choose the camera you want to put on this tripod.
The tripod’s rotatable head features a lock button that enables you to fix the camera at a certain position and to shoot a video from an angle you selected. You can’t extend the legs on this tripod so shooting high angle shots is not an option.
Pros:
- Small and durable
- Allows you to mount almost any Smartphone model
- Compatible with compact cameras
Cons:
- Limits your shot selection
- Tripod’s legs can’t be extended
3. Joby Gorilla Pod
Price: $22.50
This tripod is a superstar in the vlogging community because it is flexible, easy to set up and it fits into a pocket. Joby Gorilla Pod’s legs are segmented, so you can freely choose an angle from which you want to shoot, without having to worry about the camera’s stability. You can use this tripod on flat and uneven surfaces equally effectively.
Joby Gorilla weighs just 1lbs and its maximum height 11.6 inches, which makes it perfectly suited for talking heads videos. Using this tripod while you are on the go is also an option if you have a camera that weighs less than 3lbs.
Pros:
- Highly adjustable
- Sturdy and Lightweight
- Made from stainless steel
Cons:
- Can’t be used for panning shots
- Legs can be extended for just one inch
4. Manfrotto Compact Action Tripod
Price: $64.49
If you love shooting your vlogs at night or if you simply want a tripod you can use in the studio an outdoor conditions, then Manfrotto’s Compact Action Tripod is one the best options you have at your disposal. The ergonomic head features a mounting plate that is easy to use and which provides a perfect grip of a camera.
This tripod is designed to be used with consumer-level DSLR cameras, but you can use it to shoot videos with almost all types of cameras. The Compact Action Tripod has a maximum height of 51.57 inches, and it can’t hold cameras heavier than 3.30lbs.
Pros:
- Suitable for both photography and video
- Great for outdoor use
- Allows you to take a wide variety of shots
Cons:
- Can’t support a lot of weight
- Not perfectly suited for professional-level cameras
5. Magnus VT-4000 Fluid Head Tripod
Price: $159.95
Experienced vloggers who record their videos with professional cameras, will enjoy using the Magnus VT-4000 Fluid Head Tripod. The 59-inch tall tripod can support as much as 8.8lbs of weight, and it is designed to help you create perfectly stable shots. The superb panning and tilting option enable you to move your camera freely while recording smooth shots, free of camera shakes.
The quick release mounting plate is compatible with a wide range of cameras, so you can experiment and work with several different cameras while using the same tripod. You can hardly make a mistake if you choose to buy this tripod because you’ll be able to use it to record vlogs at interior and exterior locations.
Pros:
- Easily adjustable to any surface
- Perfect for high angle shots
- Heavy-duty locks
Cons:
- Weighs 7.9lbs
- Not the best choice for action and adventure vlogs
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
As you grow into a serious vlogger, a tripod will become an essential piece of equipment. You can get by for a long time setting your camera up on a stack of books, or an upside-down laundry hamper, but not forever. While these setups are great for a beginner, an intermediate vlogger will start to find them limiting. Even if you are an amazingly creative person who can create any camera setup without a tripod there will come a point where you will decide your creative energy is better spent on your video content.
This article will explain how to use a tripod and then introduce you to four different types.
Part 1: How To Set a Tripod for Vlogging
1. Setting Up Your Tripod
Step 1 – Pull out all three legs of your tripod and make sure it is standing stably. There will be tensioners on the legs which you can release in order to adjust your height. Once your legs are extended to the height you want continue adjusting them until your tripod is level. Some tripods have a built in bubble level, but if yours does not you can use a separate bubble level or make a guestimate.
Make sure when you are setting up your tripod that you point one of its legs towards your subject. This will give you room to stand behind your camera, in-between the other two legs. If you have one leg pointed directly behind your camera then you may trip over it. Or, you may knock over and damage your camera.
Step 2 – On the top of your tripod there will be a plate with a small hole and a screw. Remove this plate using either a clip or lever, depending on your tripod. Once your plate is detached screw it into the bottom of your camera. It should be tight, but not too tight or you risk damaging your camera.
Step 3 – Attach your plate, which now has your camera mounted to it, back onto your tripod.
Your tripod comes with a ‘head’. Your tripod’s head is what your camera is mounted on top of. There are several different types of tripod heads and mounts which are all useful for different things.
Ball Heads and Pan/Tilt Heads are the two most common types of tripod heads. Ball Heads allow you to adjust your camera’s position quite a bit before you start shooting. They are not good for adding in camera movements while you are filming, however, because you need to lock them in place. Pan/Tilt heads are great for creating camera movement. Most Pan/Tilt heads have a handle which you can use to make a smooth panning motion.
Part 2: Why Do You Need a Tripod: Benefits of Using Tripod
Why can’t you just hold a camera in your hand while shooting vlog entries for your YouTube channel? Honestly, you can, but the camera may shake a lot and your footage might end up being unusable. Putting a camera on a tripod reduces the probability of camera shake to the minimum and that is just the tip of the iceberg.
A huge amount of vlogs can be described as sit down videos, in which the host of the video sits in front of a camera and talks to the audience. Holding a camera while talking or trying to present a product to the viewers is next to impossible, so in order to avoid having to deal with a camera, you can simply put it on a tripod, find the best angle, and push the record button.
On the go videos, are recorded at exterior locations, and a lot of YouTubers choose to shoot these types of videos handheld, but this approach makes it difficult to maintain the same shot composition for long. A Monopod, Gorillapod or just a simple selfie stick can make your job much easier because they stabilize the camera. In addition, shooting smooth panning shots without a tripod is as difficult as it sounds.
Part 3: A Few Things You’ll Need to Consider Before You Buy a Tripod
There are thousands of different tripod models you can use for vlogging, but which model you’re going to choose depends mostly on the type of vlog you want to make. If you are planning on shooting all of your videos in the studio-like conditions, then portability isn’t such an important feature, while quite the opposite is true if you intend on filming all of your footage on outdoor locations.
However, there are certain traits you have to consider when choosing a tripod you’re going to use while recording your vlog entries.
Sturdiness: There is absolutely no point in spending money on a tripod that breaks easily. Although if your plan is to shoot vlogs at home or in a studio, then buying a cheaper plastic tripod isn’t such a bad option, since the clamps and joints won’t have to endure a lot of wear and tear. Consider buying a more durable tripod if you are going to be traveling a lot while working on your vlogs.
The Type of Camera: A number of factors can contribute to the weight of a camera, including battery grips or lenses, so before you buy a tripod make sure that it can support the weight of the camera you want to use to record your videos.
The Maximum Height: Most vloggers don’t really have to worry about how tall their tripod is, because they are not on their feet in any of the shots featured in the video. Vloggers working on DIY videos, cooking tutorials or any other type of vlog that involves movement and action should pay attention to this trait.
Photo or Video Tripods: Do you want to take beautiful panning shots? If the answer is yes then you should get a video tripod that enables you to move the camera smoothly in any direction. Photo tripods are a great option for static shots that don’t involve a lot of camera movement.
Mobility: The heavier a tripod is, the more stability it can provide, but carrying a tripod that weighs over 10 pounds to shoot sports or adventure vlogs can be a tiring endeavor. Although portability is a factor, it shouldn’t prevent you from buying a high-quality tripod that will ensure your footage is perfectly smooth and stable.
Part 4: 4 Types of Tripods
Full-Sized Tripods: are very sturdy, and as a result can be fairly heavy. Although you can take them a lot of places they are not convenient to carry for extended periods of time. They are the most reliable way to ensure you have absolutely no camera shake.
Compact Tripods: appear to be the same size as Full-Sized tripods, but they are actually much lighter. You can get the same height with a Compact Tripod as a Full-Sized tripod and it will be much easier to travel with. However, Compact Tripods are not as stable. If you are shooting for an extended period of time you may need to weigh your Compact Tripod down with sandbags to keep it steady.
Gorillapods: have flexible legs which can be wrapped around posts, fences, or anything else you may want to mount your camera on. They are also lightweight enough that you can carry them around while you shoot. If you bend it right you can essentially use your Gorillapod as a heavy-duty selfie-stick for your camera.
Table-Top Tripods: are very small and easy to travel with. You can leave one in your camera bag or your glove box. Table-Top Tripods are meant to be set up on top of desks or other stable surfaces and may not be ideal for heavier cameras.
Part 5: The 5 Best Tripods For YouTube Vlogging
Even if you know everything there is to know about tripods, the selection process can be daunting. That’s why we’ve shortlisted the top 5 tripods on the market, in an effort to make finding the right tripod for your vlog videos as quick an easy as it can possibly be. Let’s have a look.
1. CamRah Smartphone Tripod
Price: $24.99
An increasing number of Smartphones features powerful cameras that can record videos at high resolutions. Unfortunately, most iPhones and Android devices are lightweight, which makes it difficult to hold them perfectly still while shooting a video. CamRah Smartphone Tripod offers a perfect solution to this problem because it is easy to pack and you can carry it wherever you go, without needing the extra space.
It weighs just 0.6lbs and it is 10.8 inches tall. The tripod has a maximum load of 11lbs which means that besides Smartphones, you can also mount action cameras, webcams, or even smaller DSLR cameras onto it. The flexible legs made from high-density foam offer stability even when the CamRah Tripod is placed on an uneven surface.
Pros:
- Easily portable
- Affordable
- Jaws technology provides an extra strong grip of the camera
Cons:
- The tripod’s legs can’t be extended
- Can’t be used with professional cameras
2. Manfrotto Mini Travel Tripod
Price: $34.99
Yet another great option for shooting vlogs with a Smartphone. The Manfrotto Mini Travel Tripod kit is also an excellent choice for all vloggers who shoot their videos with compact cameras. The tripod weighs just 0.51lbs and it is 5.31 inches tall, which makes it a perfect travel companion. However, it can’t support cameras heavier than 2.2lbs, so you have to carefully choose the camera you want to put on this tripod.
The tripod’s rotatable head features a lock button that enables you to fix the camera at a certain position and to shoot a video from an angle you selected. You can’t extend the legs on this tripod so shooting high angle shots is not an option.
Pros:
- Small and durable
- Allows you to mount almost any Smartphone model
- Compatible with compact cameras
Cons:
- Limits your shot selection
- Tripod’s legs can’t be extended
3. Joby Gorilla Pod
Price: $22.50
This tripod is a superstar in the vlogging community because it is flexible, easy to set up and it fits into a pocket. Joby Gorilla Pod’s legs are segmented, so you can freely choose an angle from which you want to shoot, without having to worry about the camera’s stability. You can use this tripod on flat and uneven surfaces equally effectively.
Joby Gorilla weighs just 1lbs and its maximum height 11.6 inches, which makes it perfectly suited for talking heads videos. Using this tripod while you are on the go is also an option if you have a camera that weighs less than 3lbs.
Pros:
- Highly adjustable
- Sturdy and Lightweight
- Made from stainless steel
Cons:
- Can’t be used for panning shots
- Legs can be extended for just one inch
4. Manfrotto Compact Action Tripod
Price: $64.49
If you love shooting your vlogs at night or if you simply want a tripod you can use in the studio an outdoor conditions, then Manfrotto’s Compact Action Tripod is one the best options you have at your disposal. The ergonomic head features a mounting plate that is easy to use and which provides a perfect grip of a camera.
This tripod is designed to be used with consumer-level DSLR cameras, but you can use it to shoot videos with almost all types of cameras. The Compact Action Tripod has a maximum height of 51.57 inches, and it can’t hold cameras heavier than 3.30lbs.
Pros:
- Suitable for both photography and video
- Great for outdoor use
- Allows you to take a wide variety of shots
Cons:
- Can’t support a lot of weight
- Not perfectly suited for professional-level cameras
5. Magnus VT-4000 Fluid Head Tripod
Price: $159.95
Experienced vloggers who record their videos with professional cameras, will enjoy using the Magnus VT-4000 Fluid Head Tripod. The 59-inch tall tripod can support as much as 8.8lbs of weight, and it is designed to help you create perfectly stable shots. The superb panning and tilting option enable you to move your camera freely while recording smooth shots, free of camera shakes.
The quick release mounting plate is compatible with a wide range of cameras, so you can experiment and work with several different cameras while using the same tripod. You can hardly make a mistake if you choose to buy this tripod because you’ll be able to use it to record vlogs at interior and exterior locations.
Pros:
- Easily adjustable to any surface
- Perfect for high angle shots
- Heavy-duty locks
Cons:
- Weighs 7.9lbs
- Not the best choice for action and adventure vlogs
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
As you grow into a serious vlogger, a tripod will become an essential piece of equipment. You can get by for a long time setting your camera up on a stack of books, or an upside-down laundry hamper, but not forever. While these setups are great for a beginner, an intermediate vlogger will start to find them limiting. Even if you are an amazingly creative person who can create any camera setup without a tripod there will come a point where you will decide your creative energy is better spent on your video content.
This article will explain how to use a tripod and then introduce you to four different types.
Part 1: How To Set a Tripod for Vlogging
1. Setting Up Your Tripod
Step 1 – Pull out all three legs of your tripod and make sure it is standing stably. There will be tensioners on the legs which you can release in order to adjust your height. Once your legs are extended to the height you want continue adjusting them until your tripod is level. Some tripods have a built in bubble level, but if yours does not you can use a separate bubble level or make a guestimate.
Make sure when you are setting up your tripod that you point one of its legs towards your subject. This will give you room to stand behind your camera, in-between the other two legs. If you have one leg pointed directly behind your camera then you may trip over it. Or, you may knock over and damage your camera.
Step 2 – On the top of your tripod there will be a plate with a small hole and a screw. Remove this plate using either a clip or lever, depending on your tripod. Once your plate is detached screw it into the bottom of your camera. It should be tight, but not too tight or you risk damaging your camera.
Step 3 – Attach your plate, which now has your camera mounted to it, back onto your tripod.
Your tripod comes with a ‘head’. Your tripod’s head is what your camera is mounted on top of. There are several different types of tripod heads and mounts which are all useful for different things.
Ball Heads and Pan/Tilt Heads are the two most common types of tripod heads. Ball Heads allow you to adjust your camera’s position quite a bit before you start shooting. They are not good for adding in camera movements while you are filming, however, because you need to lock them in place. Pan/Tilt heads are great for creating camera movement. Most Pan/Tilt heads have a handle which you can use to make a smooth panning motion.
Part 2: Why Do You Need a Tripod: Benefits of Using Tripod
Why can’t you just hold a camera in your hand while shooting vlog entries for your YouTube channel? Honestly, you can, but the camera may shake a lot and your footage might end up being unusable. Putting a camera on a tripod reduces the probability of camera shake to the minimum and that is just the tip of the iceberg.
A huge amount of vlogs can be described as sit down videos, in which the host of the video sits in front of a camera and talks to the audience. Holding a camera while talking or trying to present a product to the viewers is next to impossible, so in order to avoid having to deal with a camera, you can simply put it on a tripod, find the best angle, and push the record button.
On the go videos, are recorded at exterior locations, and a lot of YouTubers choose to shoot these types of videos handheld, but this approach makes it difficult to maintain the same shot composition for long. A Monopod, Gorillapod or just a simple selfie stick can make your job much easier because they stabilize the camera. In addition, shooting smooth panning shots without a tripod is as difficult as it sounds.
Part 3: A Few Things You’ll Need to Consider Before You Buy a Tripod
There are thousands of different tripod models you can use for vlogging, but which model you’re going to choose depends mostly on the type of vlog you want to make. If you are planning on shooting all of your videos in the studio-like conditions, then portability isn’t such an important feature, while quite the opposite is true if you intend on filming all of your footage on outdoor locations.
However, there are certain traits you have to consider when choosing a tripod you’re going to use while recording your vlog entries.
Sturdiness: There is absolutely no point in spending money on a tripod that breaks easily. Although if your plan is to shoot vlogs at home or in a studio, then buying a cheaper plastic tripod isn’t such a bad option, since the clamps and joints won’t have to endure a lot of wear and tear. Consider buying a more durable tripod if you are going to be traveling a lot while working on your vlogs.
The Type of Camera: A number of factors can contribute to the weight of a camera, including battery grips or lenses, so before you buy a tripod make sure that it can support the weight of the camera you want to use to record your videos.
The Maximum Height: Most vloggers don’t really have to worry about how tall their tripod is, because they are not on their feet in any of the shots featured in the video. Vloggers working on DIY videos, cooking tutorials or any other type of vlog that involves movement and action should pay attention to this trait.
Photo or Video Tripods: Do you want to take beautiful panning shots? If the answer is yes then you should get a video tripod that enables you to move the camera smoothly in any direction. Photo tripods are a great option for static shots that don’t involve a lot of camera movement.
Mobility: The heavier a tripod is, the more stability it can provide, but carrying a tripod that weighs over 10 pounds to shoot sports or adventure vlogs can be a tiring endeavor. Although portability is a factor, it shouldn’t prevent you from buying a high-quality tripod that will ensure your footage is perfectly smooth and stable.
Part 4: 4 Types of Tripods
Full-Sized Tripods: are very sturdy, and as a result can be fairly heavy. Although you can take them a lot of places they are not convenient to carry for extended periods of time. They are the most reliable way to ensure you have absolutely no camera shake.
Compact Tripods: appear to be the same size as Full-Sized tripods, but they are actually much lighter. You can get the same height with a Compact Tripod as a Full-Sized tripod and it will be much easier to travel with. However, Compact Tripods are not as stable. If you are shooting for an extended period of time you may need to weigh your Compact Tripod down with sandbags to keep it steady.
Gorillapods: have flexible legs which can be wrapped around posts, fences, or anything else you may want to mount your camera on. They are also lightweight enough that you can carry them around while you shoot. If you bend it right you can essentially use your Gorillapod as a heavy-duty selfie-stick for your camera.
Table-Top Tripods: are very small and easy to travel with. You can leave one in your camera bag or your glove box. Table-Top Tripods are meant to be set up on top of desks or other stable surfaces and may not be ideal for heavier cameras.
Part 5: The 5 Best Tripods For YouTube Vlogging
Even if you know everything there is to know about tripods, the selection process can be daunting. That’s why we’ve shortlisted the top 5 tripods on the market, in an effort to make finding the right tripod for your vlog videos as quick an easy as it can possibly be. Let’s have a look.
1. CamRah Smartphone Tripod
Price: $24.99
An increasing number of Smartphones features powerful cameras that can record videos at high resolutions. Unfortunately, most iPhones and Android devices are lightweight, which makes it difficult to hold them perfectly still while shooting a video. CamRah Smartphone Tripod offers a perfect solution to this problem because it is easy to pack and you can carry it wherever you go, without needing the extra space.
It weighs just 0.6lbs and it is 10.8 inches tall. The tripod has a maximum load of 11lbs which means that besides Smartphones, you can also mount action cameras, webcams, or even smaller DSLR cameras onto it. The flexible legs made from high-density foam offer stability even when the CamRah Tripod is placed on an uneven surface.
Pros:
- Easily portable
- Affordable
- Jaws technology provides an extra strong grip of the camera
Cons:
- The tripod’s legs can’t be extended
- Can’t be used with professional cameras
2. Manfrotto Mini Travel Tripod
Price: $34.99
Yet another great option for shooting vlogs with a Smartphone. The Manfrotto Mini Travel Tripod kit is also an excellent choice for all vloggers who shoot their videos with compact cameras. The tripod weighs just 0.51lbs and it is 5.31 inches tall, which makes it a perfect travel companion. However, it can’t support cameras heavier than 2.2lbs, so you have to carefully choose the camera you want to put on this tripod.
The tripod’s rotatable head features a lock button that enables you to fix the camera at a certain position and to shoot a video from an angle you selected. You can’t extend the legs on this tripod so shooting high angle shots is not an option.
Pros:
- Small and durable
- Allows you to mount almost any Smartphone model
- Compatible with compact cameras
Cons:
- Limits your shot selection
- Tripod’s legs can’t be extended
3. Joby Gorilla Pod
Price: $22.50
This tripod is a superstar in the vlogging community because it is flexible, easy to set up and it fits into a pocket. Joby Gorilla Pod’s legs are segmented, so you can freely choose an angle from which you want to shoot, without having to worry about the camera’s stability. You can use this tripod on flat and uneven surfaces equally effectively.
Joby Gorilla weighs just 1lbs and its maximum height 11.6 inches, which makes it perfectly suited for talking heads videos. Using this tripod while you are on the go is also an option if you have a camera that weighs less than 3lbs.
Pros:
- Highly adjustable
- Sturdy and Lightweight
- Made from stainless steel
Cons:
- Can’t be used for panning shots
- Legs can be extended for just one inch
4. Manfrotto Compact Action Tripod
Price: $64.49
If you love shooting your vlogs at night or if you simply want a tripod you can use in the studio an outdoor conditions, then Manfrotto’s Compact Action Tripod is one the best options you have at your disposal. The ergonomic head features a mounting plate that is easy to use and which provides a perfect grip of a camera.
This tripod is designed to be used with consumer-level DSLR cameras, but you can use it to shoot videos with almost all types of cameras. The Compact Action Tripod has a maximum height of 51.57 inches, and it can’t hold cameras heavier than 3.30lbs.
Pros:
- Suitable for both photography and video
- Great for outdoor use
- Allows you to take a wide variety of shots
Cons:
- Can’t support a lot of weight
- Not perfectly suited for professional-level cameras
5. Magnus VT-4000 Fluid Head Tripod
Price: $159.95
Experienced vloggers who record their videos with professional cameras, will enjoy using the Magnus VT-4000 Fluid Head Tripod. The 59-inch tall tripod can support as much as 8.8lbs of weight, and it is designed to help you create perfectly stable shots. The superb panning and tilting option enable you to move your camera freely while recording smooth shots, free of camera shakes.
The quick release mounting plate is compatible with a wide range of cameras, so you can experiment and work with several different cameras while using the same tripod. You can hardly make a mistake if you choose to buy this tripod because you’ll be able to use it to record vlogs at interior and exterior locations.
Pros:
- Easily adjustable to any surface
- Perfect for high angle shots
- Heavy-duty locks
Cons:
- Weighs 7.9lbs
- Not the best choice for action and adventure vlogs
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Strategic Branding Techniques for Higher YouTube Followings
How to Brand Your YouTube Channel to Get More Subscribers
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
- Title: In 2024, Unveiling the Power of a Sturdy Tripod in Video Content Production
- Author: Joseph
- Created at : 2024-05-31 13:49:15
- Updated at : 2024-06-01 13:49:15
- Link: https://youtube-stream.techidaily.com/in-2024-unveiling-the-power-of-a-sturdy-tripod-in-video-content-production/
- License: This work is licensed under CC BY-NC-SA 4.0.
