"In 2024, Unveiling Sonic Treasures  Join Our Curated List of 20 Premium YouTube Playlists"

"In 2024, Unveiling Sonic Treasures Join Our Curated List of 20 Premium YouTube Playlists"

Joseph Lv13

Unveiling Sonic Treasures: Join Our Curated List of 20 Premium YouTube Playlists

Versatile YouTube Video Editor - Filmora

Easily make an eye-catching music video

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

YouTube is a fantastic platform due to continuous development and modification throughout its years. It’s come pretty far from the first video at the zoo after having begun in 2005. The quality of videos has also transformed drastically, with professionals and technology moving onto the network.

With 1.5 billion-plus monthly active users & over a billion hours of videos watched every day, YouTube is still growing and expanding at an unbelievable rate of 20% per year!

youtube music channels

From streamers to cooking shows, YouTube has videos on every conceivable topic. Below, we’ve briefly described a list of the 20 best YouTube music channels with the most subscribers. It’s a pretty varied list as well as addictive! So, be alert.

In this article

01 Top 20 YouTube Music Channels You Could Follow

02 How to Start Your Own Music Channel on YouTube?

03 Which Name is best for Music Channel?

04 FAQs about YouTube Music Channels

Part 1: Top 20 YouTube Music Channels You Could Follow

Even though the list keeps shifting according to the increase in the number of subscribers and various other factors, we’d like to offer you a general overview of what the craze of most subscribed music YouTube channels looks like.

So, let’s begin without any further ado!

Most Subscribed Music YouTube Channels

1. VEVO

Total Subscribers: 20M

Vevo is a popular YouTube music channel with tons of music videos. It is a premium branded channel with higher earning potential for artists and offers them a chance to get more exposure.

2. NoCopyrightSounds

Total Subscribers: 31.7M

NoCopyrightSounds is a copyright-free / stream-safe record label that offers lots of tracks for creators. This company works directly with the artists to ensure that their music can be securely used. The best feature about this channel is that they have been around for years, and the content shows.

3. Armada Music

Total Subscribers: 4.99M

Armada Music was launched in June 2003 by Armin van Buuren, Maykel Piron, and David Lewis, whose names stand for ‘ArMaDa.’ This record brand has brought countless quality releases to the world within the broad spectrum of electronic dance music throughout the years.

4. Ultra Music

Total Subscribers: 27.7M

It is a dance-music powerhouse that boasts over 2 billion views in total. And, the channel found its success through aggressive promotion since day 1.

5. T-Series

Total Subscribers: 201M

T-Series is the most subscribed music YouTube channel, shattering all records and raising the bar higher, India’s largest music label.

Background Music YouTube Channels/Café Music BGM Channels

1. MorningLightMusic

Total Subscribers: 625K

It is the official YouTube BGM channel worth considering in 2022 for your similar needs.

2. FesliyanStudios Background Music

Total Subscribers: 112K

FesliyanStudios Background Music is another addictive BGM channel that provides videos with all kinds of background music.

3. Audio Library

Total Subscribers: 4.29M

Audio Library is a Website dedicated to searching, cataloging, and publishing royalty-free music for content creators.

Total Subscribers: 2.17M

Vlog No Copyright Music is probably the best source to find non-copyrighted music, especially when you’re tired of getting copyright claims.

5. CandyStock Background Music

Total Subscribers: 8K

CandyStock Background Music is excellent for school or business-related projects, tutorials, advertisements, and more.

Pop Music YouTube Channels

1. Ariana Grande YouTube Channel

Total Subscribers: 50.4M

Ariana Grande hits so many big, raunchy climaxes it all starts to feel a bit flat, despite her undoubted gifts.

2. EminemMusic YouTube Channel

Total Subscribers: 50.1M

Eminem doesn’t care about the critics. He cares so little, and that’s why he spends the first track on his surprise album telling us how little he cares. He doesn’t care. Honest.

3. PopCrush

PopCrush is the destination for fun and irreverent pop music, entertainment, and celebrity news served with a fresh and positive perspective.

4. Pixl Networks

Total Subscribers: 4.11M

Athaphon Michael “Mykull” Denk (December 29, 2000 [age 20]), better known online as Pixl Network, is a Thai-German YouTube music distributor and promoter who also uploads lyric videos to popular songs.

5. The Pop Song Professor

Total Subscribers: 186K

The Pop Song Professor channel is about helping music lovers like you understand the deeper meanings of popular songs to know what your artists are saying and enjoy your music more.

YouTube Music Reaction Channels

1. theneedledrop

Total Subscribers: 2.52M

“theneedledrop,” a.k.a Anthony Fantano, is one of the most outstanding music reviewers of all time.

2. ARTV

Total Subscribers: 146K

ARTV is one of my favorites because it covers a lot of great rock and alternative music. In addition, he is smart and genuinely loves the music he talks about, which makes watching his videos a great time!

3. Todd in the Shadows

Total Subscribers: 444K

Todd In The Shadows has been reviewing pop music since 2009. His page features in-depth reviews of Billboard smashes, discussions about one-hit-wonders, and, pretty remarkable, rankings of both the worst and best of a particular year’s hit songs.

4. Ajayll

Total Subscribers: 809K

AJay’s approach to music criticism, the reaction video, started gaining popularity on the internet in the latter half of the 2010s. The idea is simple: a person sits in front of a camera and reviews music as it plays in real-time.

5. Dead End Hip Hop

Total Subscribers: 257K

Dead End Hip Hop is pure, unfiltered hip-hop conversations and album reviews.

Part 2: How to Start Your Own Music Channel on YouTube?

Getting inspiration from all of this, let’s now understand whether you can make your own YouTube music channel.

It needs following simple steps though you need to be focused and dived into the intricacy of each step. So, the steps can be divided into three main categories roughly as follows. But remember to get deep within them to get desirable outputs.

Before you begin creating awesome videos, you got to set up your YouTube account. Activating YouTube is relatively straightforward if you already own a Google account. The odds are you have already set one up to subscribe to all your favorite YouTubemusic channels. If not, here are the steps:

1 – Preparation

Prepare, prepare, and prepare! Yes, there’s nothing more required than being prepared beforehand. We know that you’d like to be one of the best music channels on YouTube, but you have to step ahead by being niche down.

Take instances from different categories mentioned above. Select your preferences and set your YouTube channel to ‘Musician’ type before anything else. Try mixing things up than making those traditional music channels.

To add variety, you can also interview your fans and bandmates. And, this step also includes picking memorable names to stick in the brains of people.

2 – Make music videos

Now, it’s time to ramp up your step and make actual music videos. This is also when you’re looking for the best equipment out there. And, these could be the best audio mixers, best editing program, best mikes, and more for your music channel creation.

Well, you can quickly figure out this equipment based on your selection. For example, let’s suppose you’re going to make a pop YouTube music channel, and then you’ll be looking for editors to shoot your head against those time-consuming timestamps.

Although you’ll find them excellent as it’s your interest, you know, what’s that another important thing that is almost common in creating any of the YouTube music channels?

It’s a video editor or editing program to compile your music and make it presentable to show on YouTube.

Over time, you will set up your editing style. However, it is best to initially consider the fundamentals and improve on the basics.

Selecting the software

Some video editing software programs are free, while others cost a lot. Sign up for free trials, do your research, and understand the limitations of the requirements and the applications you need. You might want to stick with affordable options such as Filmora if money is a factor.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

The ideal professional video editor for YouTubers - Wondershare Filmora, assists you in the crop, cut, rotate, reverse videos and provides various advanced features like Green Screen, PIP, or audio mixing.

What’s more, you can look for lots of effects on gaming, fashion, education, tutorial, sports, etc.

3 – Promote your YouTube channel

Once done with making your first YouTube music channel, the most common promotion platforms are social media handles. And, you can apply various marketing strategies to get the desired number of subscribers and likes on your videos, provided you must put in the entire effort on making the video as interactive as possible.

Part 3: Which Name is best for Music Channel?

1- Music Maniacs

2- Lullabies For Your Lil Munchkins

3- Lullaby Land

4- Retro Hits

5- Listen It Out

6- Hey You, Are You Listening

7- Melodious Melodies

8- Melodies to Drool Over

9- The Melodious Land

10- The Melodious World

YouTube Music Channel Name Generators

1. Chosic

Within Chosic, you can create a music channel name in seconds by entering inputs within the Moods and Genres tab.

2. Social Video Plaza

It is a free YouTube name generator where you can select niche accordingly among games, travel, couples, music, and more.

Part 4: FAQs about YouTube Music Channels

1 - Who has the most subscribers on YouTube music?

Blackpink lists as the top one having 70 million-plus subscribers on YouTube Music.

2 - How do I put music on YouTube without copyright?

You can look for music or audio on a website providing copyright-free content. We’ve also mentioned a few of the above.

3 - Can I earn money by uploading songs on YouTube?

You will get paid royalties depending upon your views and clicks. The money you get paid is produced or calculated by ad revenue.

Here, advertisers pay YouTube to run ads during your videos, and in turn, you’ll get paid royalties.

Conclusion

So, we’d now like to wrap up our music-oriented session on 20 top YouTube music channels worth watching in 2022. These are never-to-be-missed channels if you’re a huge music fandom. Along, we’ve also described the steps, in brief, to make your music channel with ease and an attractive FAQs section. Hopefully, you haven’t missed any of them!

Try It Free Try It Free

YouTube is a fantastic platform due to continuous development and modification throughout its years. It’s come pretty far from the first video at the zoo after having begun in 2005. The quality of videos has also transformed drastically, with professionals and technology moving onto the network.

With 1.5 billion-plus monthly active users & over a billion hours of videos watched every day, YouTube is still growing and expanding at an unbelievable rate of 20% per year!

youtube music channels

From streamers to cooking shows, YouTube has videos on every conceivable topic. Below, we’ve briefly described a list of the 20 best YouTube music channels with the most subscribers. It’s a pretty varied list as well as addictive! So, be alert.

In this article

01 Top 20 YouTube Music Channels You Could Follow

02 How to Start Your Own Music Channel on YouTube?

03 Which Name is best for Music Channel?

04 FAQs about YouTube Music Channels

Part 1: Top 20 YouTube Music Channels You Could Follow

Even though the list keeps shifting according to the increase in the number of subscribers and various other factors, we’d like to offer you a general overview of what the craze of most subscribed music YouTube channels looks like.

So, let’s begin without any further ado!

Most Subscribed Music YouTube Channels

1. VEVO

Total Subscribers: 20M

Vevo is a popular YouTube music channel with tons of music videos. It is a premium branded channel with higher earning potential for artists and offers them a chance to get more exposure.

2. NoCopyrightSounds

Total Subscribers: 31.7M

NoCopyrightSounds is a copyright-free / stream-safe record label that offers lots of tracks for creators. This company works directly with the artists to ensure that their music can be securely used. The best feature about this channel is that they have been around for years, and the content shows.

3. Armada Music

Total Subscribers: 4.99M

Armada Music was launched in June 2003 by Armin van Buuren, Maykel Piron, and David Lewis, whose names stand for ‘ArMaDa.’ This record brand has brought countless quality releases to the world within the broad spectrum of electronic dance music throughout the years.

4. Ultra Music

Total Subscribers: 27.7M

It is a dance-music powerhouse that boasts over 2 billion views in total. And, the channel found its success through aggressive promotion since day 1.

5. T-Series

Total Subscribers: 201M

T-Series is the most subscribed music YouTube channel, shattering all records and raising the bar higher, India’s largest music label.

Background Music YouTube Channels/Café Music BGM Channels

1. MorningLightMusic

Total Subscribers: 625K

It is the official YouTube BGM channel worth considering in 2022 for your similar needs.

2. FesliyanStudios Background Music

Total Subscribers: 112K

FesliyanStudios Background Music is another addictive BGM channel that provides videos with all kinds of background music.

3. Audio Library

Total Subscribers: 4.29M

Audio Library is a Website dedicated to searching, cataloging, and publishing royalty-free music for content creators.

Total Subscribers: 2.17M

Vlog No Copyright Music is probably the best source to find non-copyrighted music, especially when you’re tired of getting copyright claims.

5. CandyStock Background Music

Total Subscribers: 8K

CandyStock Background Music is excellent for school or business-related projects, tutorials, advertisements, and more.

Pop Music YouTube Channels

1. Ariana Grande YouTube Channel

Total Subscribers: 50.4M

Ariana Grande hits so many big, raunchy climaxes it all starts to feel a bit flat, despite her undoubted gifts.

2. EminemMusic YouTube Channel

Total Subscribers: 50.1M

Eminem doesn’t care about the critics. He cares so little, and that’s why he spends the first track on his surprise album telling us how little he cares. He doesn’t care. Honest.

3. PopCrush

PopCrush is the destination for fun and irreverent pop music, entertainment, and celebrity news served with a fresh and positive perspective.

4. Pixl Networks

Total Subscribers: 4.11M

Athaphon Michael “Mykull” Denk (December 29, 2000 [age 20]), better known online as Pixl Network, is a Thai-German YouTube music distributor and promoter who also uploads lyric videos to popular songs.

5. The Pop Song Professor

Total Subscribers: 186K

The Pop Song Professor channel is about helping music lovers like you understand the deeper meanings of popular songs to know what your artists are saying and enjoy your music more.

YouTube Music Reaction Channels

1. theneedledrop

Total Subscribers: 2.52M

“theneedledrop,” a.k.a Anthony Fantano, is one of the most outstanding music reviewers of all time.

2. ARTV

Total Subscribers: 146K

ARTV is one of my favorites because it covers a lot of great rock and alternative music. In addition, he is smart and genuinely loves the music he talks about, which makes watching his videos a great time!

3. Todd in the Shadows

Total Subscribers: 444K

Todd In The Shadows has been reviewing pop music since 2009. His page features in-depth reviews of Billboard smashes, discussions about one-hit-wonders, and, pretty remarkable, rankings of both the worst and best of a particular year’s hit songs.

4. Ajayll

Total Subscribers: 809K

AJay’s approach to music criticism, the reaction video, started gaining popularity on the internet in the latter half of the 2010s. The idea is simple: a person sits in front of a camera and reviews music as it plays in real-time.

5. Dead End Hip Hop

Total Subscribers: 257K

Dead End Hip Hop is pure, unfiltered hip-hop conversations and album reviews.

Part 2: How to Start Your Own Music Channel on YouTube?

Getting inspiration from all of this, let’s now understand whether you can make your own YouTube music channel.

It needs following simple steps though you need to be focused and dived into the intricacy of each step. So, the steps can be divided into three main categories roughly as follows. But remember to get deep within them to get desirable outputs.

Before you begin creating awesome videos, you got to set up your YouTube account. Activating YouTube is relatively straightforward if you already own a Google account. The odds are you have already set one up to subscribe to all your favorite YouTubemusic channels. If not, here are the steps:

1 – Preparation

Prepare, prepare, and prepare! Yes, there’s nothing more required than being prepared beforehand. We know that you’d like to be one of the best music channels on YouTube, but you have to step ahead by being niche down.

Take instances from different categories mentioned above. Select your preferences and set your YouTube channel to ‘Musician’ type before anything else. Try mixing things up than making those traditional music channels.

To add variety, you can also interview your fans and bandmates. And, this step also includes picking memorable names to stick in the brains of people.

2 – Make music videos

Now, it’s time to ramp up your step and make actual music videos. This is also when you’re looking for the best equipment out there. And, these could be the best audio mixers, best editing program, best mikes, and more for your music channel creation.

Well, you can quickly figure out this equipment based on your selection. For example, let’s suppose you’re going to make a pop YouTube music channel, and then you’ll be looking for editors to shoot your head against those time-consuming timestamps.

Although you’ll find them excellent as it’s your interest, you know, what’s that another important thing that is almost common in creating any of the YouTube music channels?

It’s a video editor or editing program to compile your music and make it presentable to show on YouTube.

Over time, you will set up your editing style. However, it is best to initially consider the fundamentals and improve on the basics.

Selecting the software

Some video editing software programs are free, while others cost a lot. Sign up for free trials, do your research, and understand the limitations of the requirements and the applications you need. You might want to stick with affordable options such as Filmora if money is a factor.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

The ideal professional video editor for YouTubers - Wondershare Filmora, assists you in the crop, cut, rotate, reverse videos and provides various advanced features like Green Screen, PIP, or audio mixing.

What’s more, you can look for lots of effects on gaming, fashion, education, tutorial, sports, etc.

3 – Promote your YouTube channel

Once done with making your first YouTube music channel, the most common promotion platforms are social media handles. And, you can apply various marketing strategies to get the desired number of subscribers and likes on your videos, provided you must put in the entire effort on making the video as interactive as possible.

Part 3: Which Name is best for Music Channel?

1- Music Maniacs

2- Lullabies For Your Lil Munchkins

3- Lullaby Land

4- Retro Hits

5- Listen It Out

6- Hey You, Are You Listening

7- Melodious Melodies

8- Melodies to Drool Over

9- The Melodious Land

10- The Melodious World

YouTube Music Channel Name Generators

1. Chosic

Within Chosic, you can create a music channel name in seconds by entering inputs within the Moods and Genres tab.

2. Social Video Plaza

It is a free YouTube name generator where you can select niche accordingly among games, travel, couples, music, and more.

Part 4: FAQs about YouTube Music Channels

1 - Who has the most subscribers on YouTube music?

Blackpink lists as the top one having 70 million-plus subscribers on YouTube Music.

2 - How do I put music on YouTube without copyright?

You can look for music or audio on a website providing copyright-free content. We’ve also mentioned a few of the above.

3 - Can I earn money by uploading songs on YouTube?

You will get paid royalties depending upon your views and clicks. The money you get paid is produced or calculated by ad revenue.

Here, advertisers pay YouTube to run ads during your videos, and in turn, you’ll get paid royalties.

Conclusion

So, we’d now like to wrap up our music-oriented session on 20 top YouTube music channels worth watching in 2022. These are never-to-be-missed channels if you’re a huge music fandom. Along, we’ve also described the steps, in brief, to make your music channel with ease and an attractive FAQs section. Hopefully, you haven’t missed any of them!

Try It Free Try It Free

YouTube is a fantastic platform due to continuous development and modification throughout its years. It’s come pretty far from the first video at the zoo after having begun in 2005. The quality of videos has also transformed drastically, with professionals and technology moving onto the network.

With 1.5 billion-plus monthly active users & over a billion hours of videos watched every day, YouTube is still growing and expanding at an unbelievable rate of 20% per year!

youtube music channels

From streamers to cooking shows, YouTube has videos on every conceivable topic. Below, we’ve briefly described a list of the 20 best YouTube music channels with the most subscribers. It’s a pretty varied list as well as addictive! So, be alert.

In this article

01 Top 20 YouTube Music Channels You Could Follow

02 How to Start Your Own Music Channel on YouTube?

03 Which Name is best for Music Channel?

04 FAQs about YouTube Music Channels

Part 1: Top 20 YouTube Music Channels You Could Follow

Even though the list keeps shifting according to the increase in the number of subscribers and various other factors, we’d like to offer you a general overview of what the craze of most subscribed music YouTube channels looks like.

So, let’s begin without any further ado!

Most Subscribed Music YouTube Channels

1. VEVO

Total Subscribers: 20M

Vevo is a popular YouTube music channel with tons of music videos. It is a premium branded channel with higher earning potential for artists and offers them a chance to get more exposure.

2. NoCopyrightSounds

Total Subscribers: 31.7M

NoCopyrightSounds is a copyright-free / stream-safe record label that offers lots of tracks for creators. This company works directly with the artists to ensure that their music can be securely used. The best feature about this channel is that they have been around for years, and the content shows.

3. Armada Music

Total Subscribers: 4.99M

Armada Music was launched in June 2003 by Armin van Buuren, Maykel Piron, and David Lewis, whose names stand for ‘ArMaDa.’ This record brand has brought countless quality releases to the world within the broad spectrum of electronic dance music throughout the years.

4. Ultra Music

Total Subscribers: 27.7M

It is a dance-music powerhouse that boasts over 2 billion views in total. And, the channel found its success through aggressive promotion since day 1.

5. T-Series

Total Subscribers: 201M

T-Series is the most subscribed music YouTube channel, shattering all records and raising the bar higher, India’s largest music label.

Background Music YouTube Channels/Café Music BGM Channels

1. MorningLightMusic

Total Subscribers: 625K

It is the official YouTube BGM channel worth considering in 2022 for your similar needs.

2. FesliyanStudios Background Music

Total Subscribers: 112K

FesliyanStudios Background Music is another addictive BGM channel that provides videos with all kinds of background music.

3. Audio Library

Total Subscribers: 4.29M

Audio Library is a Website dedicated to searching, cataloging, and publishing royalty-free music for content creators.

Total Subscribers: 2.17M

Vlog No Copyright Music is probably the best source to find non-copyrighted music, especially when you’re tired of getting copyright claims.

5. CandyStock Background Music

Total Subscribers: 8K

CandyStock Background Music is excellent for school or business-related projects, tutorials, advertisements, and more.

Pop Music YouTube Channels

1. Ariana Grande YouTube Channel

Total Subscribers: 50.4M

Ariana Grande hits so many big, raunchy climaxes it all starts to feel a bit flat, despite her undoubted gifts.

2. EminemMusic YouTube Channel

Total Subscribers: 50.1M

Eminem doesn’t care about the critics. He cares so little, and that’s why he spends the first track on his surprise album telling us how little he cares. He doesn’t care. Honest.

3. PopCrush

PopCrush is the destination for fun and irreverent pop music, entertainment, and celebrity news served with a fresh and positive perspective.

4. Pixl Networks

Total Subscribers: 4.11M

Athaphon Michael “Mykull” Denk (December 29, 2000 [age 20]), better known online as Pixl Network, is a Thai-German YouTube music distributor and promoter who also uploads lyric videos to popular songs.

5. The Pop Song Professor

Total Subscribers: 186K

The Pop Song Professor channel is about helping music lovers like you understand the deeper meanings of popular songs to know what your artists are saying and enjoy your music more.

YouTube Music Reaction Channels

1. theneedledrop

Total Subscribers: 2.52M

“theneedledrop,” a.k.a Anthony Fantano, is one of the most outstanding music reviewers of all time.

2. ARTV

Total Subscribers: 146K

ARTV is one of my favorites because it covers a lot of great rock and alternative music. In addition, he is smart and genuinely loves the music he talks about, which makes watching his videos a great time!

3. Todd in the Shadows

Total Subscribers: 444K

Todd In The Shadows has been reviewing pop music since 2009. His page features in-depth reviews of Billboard smashes, discussions about one-hit-wonders, and, pretty remarkable, rankings of both the worst and best of a particular year’s hit songs.

4. Ajayll

Total Subscribers: 809K

AJay’s approach to music criticism, the reaction video, started gaining popularity on the internet in the latter half of the 2010s. The idea is simple: a person sits in front of a camera and reviews music as it plays in real-time.

5. Dead End Hip Hop

Total Subscribers: 257K

Dead End Hip Hop is pure, unfiltered hip-hop conversations and album reviews.

Part 2: How to Start Your Own Music Channel on YouTube?

Getting inspiration from all of this, let’s now understand whether you can make your own YouTube music channel.

It needs following simple steps though you need to be focused and dived into the intricacy of each step. So, the steps can be divided into three main categories roughly as follows. But remember to get deep within them to get desirable outputs.

Before you begin creating awesome videos, you got to set up your YouTube account. Activating YouTube is relatively straightforward if you already own a Google account. The odds are you have already set one up to subscribe to all your favorite YouTubemusic channels. If not, here are the steps:

1 – Preparation

Prepare, prepare, and prepare! Yes, there’s nothing more required than being prepared beforehand. We know that you’d like to be one of the best music channels on YouTube, but you have to step ahead by being niche down.

Take instances from different categories mentioned above. Select your preferences and set your YouTube channel to ‘Musician’ type before anything else. Try mixing things up than making those traditional music channels.

To add variety, you can also interview your fans and bandmates. And, this step also includes picking memorable names to stick in the brains of people.

2 – Make music videos

Now, it’s time to ramp up your step and make actual music videos. This is also when you’re looking for the best equipment out there. And, these could be the best audio mixers, best editing program, best mikes, and more for your music channel creation.

Well, you can quickly figure out this equipment based on your selection. For example, let’s suppose you’re going to make a pop YouTube music channel, and then you’ll be looking for editors to shoot your head against those time-consuming timestamps.

Although you’ll find them excellent as it’s your interest, you know, what’s that another important thing that is almost common in creating any of the YouTube music channels?

It’s a video editor or editing program to compile your music and make it presentable to show on YouTube.

Over time, you will set up your editing style. However, it is best to initially consider the fundamentals and improve on the basics.

Selecting the software

Some video editing software programs are free, while others cost a lot. Sign up for free trials, do your research, and understand the limitations of the requirements and the applications you need. You might want to stick with affordable options such as Filmora if money is a factor.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

The ideal professional video editor for YouTubers - Wondershare Filmora, assists you in the crop, cut, rotate, reverse videos and provides various advanced features like Green Screen, PIP, or audio mixing.

What’s more, you can look for lots of effects on gaming, fashion, education, tutorial, sports, etc.

3 – Promote your YouTube channel

Once done with making your first YouTube music channel, the most common promotion platforms are social media handles. And, you can apply various marketing strategies to get the desired number of subscribers and likes on your videos, provided you must put in the entire effort on making the video as interactive as possible.

Part 3: Which Name is best for Music Channel?

1- Music Maniacs

2- Lullabies For Your Lil Munchkins

3- Lullaby Land

4- Retro Hits

5- Listen It Out

6- Hey You, Are You Listening

7- Melodious Melodies

8- Melodies to Drool Over

9- The Melodious Land

10- The Melodious World

YouTube Music Channel Name Generators

1. Chosic

Within Chosic, you can create a music channel name in seconds by entering inputs within the Moods and Genres tab.

2. Social Video Plaza

It is a free YouTube name generator where you can select niche accordingly among games, travel, couples, music, and more.

Part 4: FAQs about YouTube Music Channels

1 - Who has the most subscribers on YouTube music?

Blackpink lists as the top one having 70 million-plus subscribers on YouTube Music.

2 - How do I put music on YouTube without copyright?

You can look for music or audio on a website providing copyright-free content. We’ve also mentioned a few of the above.

3 - Can I earn money by uploading songs on YouTube?

You will get paid royalties depending upon your views and clicks. The money you get paid is produced or calculated by ad revenue.

Here, advertisers pay YouTube to run ads during your videos, and in turn, you’ll get paid royalties.

Conclusion

So, we’d now like to wrap up our music-oriented session on 20 top YouTube music channels worth watching in 2022. These are never-to-be-missed channels if you’re a huge music fandom. Along, we’ve also described the steps, in brief, to make your music channel with ease and an attractive FAQs section. Hopefully, you haven’t missed any of them!

Try It Free Try It Free

YouTube is a fantastic platform due to continuous development and modification throughout its years. It’s come pretty far from the first video at the zoo after having begun in 2005. The quality of videos has also transformed drastically, with professionals and technology moving onto the network.

With 1.5 billion-plus monthly active users & over a billion hours of videos watched every day, YouTube is still growing and expanding at an unbelievable rate of 20% per year!

youtube music channels

From streamers to cooking shows, YouTube has videos on every conceivable topic. Below, we’ve briefly described a list of the 20 best YouTube music channels with the most subscribers. It’s a pretty varied list as well as addictive! So, be alert.

In this article

01 Top 20 YouTube Music Channels You Could Follow

02 How to Start Your Own Music Channel on YouTube?

03 Which Name is best for Music Channel?

04 FAQs about YouTube Music Channels

Part 1: Top 20 YouTube Music Channels You Could Follow

Even though the list keeps shifting according to the increase in the number of subscribers and various other factors, we’d like to offer you a general overview of what the craze of most subscribed music YouTube channels looks like.

So, let’s begin without any further ado!

Most Subscribed Music YouTube Channels

1. VEVO

Total Subscribers: 20M

Vevo is a popular YouTube music channel with tons of music videos. It is a premium branded channel with higher earning potential for artists and offers them a chance to get more exposure.

2. NoCopyrightSounds

Total Subscribers: 31.7M

NoCopyrightSounds is a copyright-free / stream-safe record label that offers lots of tracks for creators. This company works directly with the artists to ensure that their music can be securely used. The best feature about this channel is that they have been around for years, and the content shows.

3. Armada Music

Total Subscribers: 4.99M

Armada Music was launched in June 2003 by Armin van Buuren, Maykel Piron, and David Lewis, whose names stand for ‘ArMaDa.’ This record brand has brought countless quality releases to the world within the broad spectrum of electronic dance music throughout the years.

4. Ultra Music

Total Subscribers: 27.7M

It is a dance-music powerhouse that boasts over 2 billion views in total. And, the channel found its success through aggressive promotion since day 1.

5. T-Series

Total Subscribers: 201M

T-Series is the most subscribed music YouTube channel, shattering all records and raising the bar higher, India’s largest music label.

Background Music YouTube Channels/Café Music BGM Channels

1. MorningLightMusic

Total Subscribers: 625K

It is the official YouTube BGM channel worth considering in 2022 for your similar needs.

2. FesliyanStudios Background Music

Total Subscribers: 112K

FesliyanStudios Background Music is another addictive BGM channel that provides videos with all kinds of background music.

3. Audio Library

Total Subscribers: 4.29M

Audio Library is a Website dedicated to searching, cataloging, and publishing royalty-free music for content creators.

Total Subscribers: 2.17M

Vlog No Copyright Music is probably the best source to find non-copyrighted music, especially when you’re tired of getting copyright claims.

5. CandyStock Background Music

Total Subscribers: 8K

CandyStock Background Music is excellent for school or business-related projects, tutorials, advertisements, and more.

Pop Music YouTube Channels

1. Ariana Grande YouTube Channel

Total Subscribers: 50.4M

Ariana Grande hits so many big, raunchy climaxes it all starts to feel a bit flat, despite her undoubted gifts.

2. EminemMusic YouTube Channel

Total Subscribers: 50.1M

Eminem doesn’t care about the critics. He cares so little, and that’s why he spends the first track on his surprise album telling us how little he cares. He doesn’t care. Honest.

3. PopCrush

PopCrush is the destination for fun and irreverent pop music, entertainment, and celebrity news served with a fresh and positive perspective.

4. Pixl Networks

Total Subscribers: 4.11M

Athaphon Michael “Mykull” Denk (December 29, 2000 [age 20]), better known online as Pixl Network, is a Thai-German YouTube music distributor and promoter who also uploads lyric videos to popular songs.

5. The Pop Song Professor

Total Subscribers: 186K

The Pop Song Professor channel is about helping music lovers like you understand the deeper meanings of popular songs to know what your artists are saying and enjoy your music more.

YouTube Music Reaction Channels

1. theneedledrop

Total Subscribers: 2.52M

“theneedledrop,” a.k.a Anthony Fantano, is one of the most outstanding music reviewers of all time.

2. ARTV

Total Subscribers: 146K

ARTV is one of my favorites because it covers a lot of great rock and alternative music. In addition, he is smart and genuinely loves the music he talks about, which makes watching his videos a great time!

3. Todd in the Shadows

Total Subscribers: 444K

Todd In The Shadows has been reviewing pop music since 2009. His page features in-depth reviews of Billboard smashes, discussions about one-hit-wonders, and, pretty remarkable, rankings of both the worst and best of a particular year’s hit songs.

4. Ajayll

Total Subscribers: 809K

AJay’s approach to music criticism, the reaction video, started gaining popularity on the internet in the latter half of the 2010s. The idea is simple: a person sits in front of a camera and reviews music as it plays in real-time.

5. Dead End Hip Hop

Total Subscribers: 257K

Dead End Hip Hop is pure, unfiltered hip-hop conversations and album reviews.

Part 2: How to Start Your Own Music Channel on YouTube?

Getting inspiration from all of this, let’s now understand whether you can make your own YouTube music channel.

It needs following simple steps though you need to be focused and dived into the intricacy of each step. So, the steps can be divided into three main categories roughly as follows. But remember to get deep within them to get desirable outputs.

Before you begin creating awesome videos, you got to set up your YouTube account. Activating YouTube is relatively straightforward if you already own a Google account. The odds are you have already set one up to subscribe to all your favorite YouTubemusic channels. If not, here are the steps:

1 – Preparation

Prepare, prepare, and prepare! Yes, there’s nothing more required than being prepared beforehand. We know that you’d like to be one of the best music channels on YouTube, but you have to step ahead by being niche down.

Take instances from different categories mentioned above. Select your preferences and set your YouTube channel to ‘Musician’ type before anything else. Try mixing things up than making those traditional music channels.

To add variety, you can also interview your fans and bandmates. And, this step also includes picking memorable names to stick in the brains of people.

2 – Make music videos

Now, it’s time to ramp up your step and make actual music videos. This is also when you’re looking for the best equipment out there. And, these could be the best audio mixers, best editing program, best mikes, and more for your music channel creation.

Well, you can quickly figure out this equipment based on your selection. For example, let’s suppose you’re going to make a pop YouTube music channel, and then you’ll be looking for editors to shoot your head against those time-consuming timestamps.

Although you’ll find them excellent as it’s your interest, you know, what’s that another important thing that is almost common in creating any of the YouTube music channels?

It’s a video editor or editing program to compile your music and make it presentable to show on YouTube.

Over time, you will set up your editing style. However, it is best to initially consider the fundamentals and improve on the basics.

Selecting the software

Some video editing software programs are free, while others cost a lot. Sign up for free trials, do your research, and understand the limitations of the requirements and the applications you need. You might want to stick with affordable options such as Filmora if money is a factor.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

The ideal professional video editor for YouTubers - Wondershare Filmora, assists you in the crop, cut, rotate, reverse videos and provides various advanced features like Green Screen, PIP, or audio mixing.

What’s more, you can look for lots of effects on gaming, fashion, education, tutorial, sports, etc.

3 – Promote your YouTube channel

Once done with making your first YouTube music channel, the most common promotion platforms are social media handles. And, you can apply various marketing strategies to get the desired number of subscribers and likes on your videos, provided you must put in the entire effort on making the video as interactive as possible.

Part 3: Which Name is best for Music Channel?

1- Music Maniacs

2- Lullabies For Your Lil Munchkins

3- Lullaby Land

4- Retro Hits

5- Listen It Out

6- Hey You, Are You Listening

7- Melodious Melodies

8- Melodies to Drool Over

9- The Melodious Land

10- The Melodious World

YouTube Music Channel Name Generators

1. Chosic

Within Chosic, you can create a music channel name in seconds by entering inputs within the Moods and Genres tab.

2. Social Video Plaza

It is a free YouTube name generator where you can select niche accordingly among games, travel, couples, music, and more.

Part 4: FAQs about YouTube Music Channels

1 - Who has the most subscribers on YouTube music?

Blackpink lists as the top one having 70 million-plus subscribers on YouTube Music.

2 - How do I put music on YouTube without copyright?

You can look for music or audio on a website providing copyright-free content. We’ve also mentioned a few of the above.

3 - Can I earn money by uploading songs on YouTube?

You will get paid royalties depending upon your views and clicks. The money you get paid is produced or calculated by ad revenue.

Here, advertisers pay YouTube to run ads during your videos, and in turn, you’ll get paid royalties.

Conclusion

So, we’d now like to wrap up our music-oriented session on 20 top YouTube music channels worth watching in 2022. These are never-to-be-missed channels if you’re a huge music fandom. Along, we’ve also described the steps, in brief, to make your music channel with ease and an attractive FAQs section. Hopefully, you haven’t missed any of them!

Channel Branding Mastery: Securing a Loyal YouTube Subscriber Base

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

Branding YouTube Channel

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Create Video Thumbnails

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

Pew Die Pie Channel

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

author avatar

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

Branding YouTube Channel

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Create Video Thumbnails

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

Pew Die Pie Channel

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

author avatar

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

Branding YouTube Channel

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Create Video Thumbnails

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

Pew Die Pie Channel

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

author avatar

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

Branding YouTube Channel

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Create Video Thumbnails

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

Pew Die Pie Channel

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

author avatar

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

  • Title: "In 2024, Unveiling Sonic Treasures Join Our Curated List of 20 Premium YouTube Playlists"
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