Unlocking Your Online Potential: Mastering SEO for YouTube Success

YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Capturing the Unseen: 9 Must-Have CamGear for Aspiring Vloggers

Smartphone Camera Accessories Vloggers Should Try to Improve Recording

Richard Bennett

Oct 26, 2023• Proven solutions

0

As smartphone camera technology is rapidly advancing, more and more people are using smartphones as their primary vlogging device. They’re convenient and they draw the least amount of attention. But since most smartphones weren’t made specifically for vlogging, there’s a lot of room to make them more suitable for that purpose. Here is a list of the nine best smartphone camera accessories for vloggers.

Table of Contents 1. PORTABLE CHARGER2. TRIPOD MOUNT3. ANTI-GRAVITY CASE4. SELFIE RING LIGHT5. DIRECTIONAL MICROPHONE6. LENS SET7. FILMMAKING RIG8. FILMMAKING RIG9. GIMBAL

1. RAVPower Portable Charger

Vlogging uses a lot more power. If you’re planning to vlog all throughout your day with your phone, you need a portable way to charge it back up. RAVPower has a great line up of portable chargers with multiple USB inputs that hold a total charge of more than 20,000 mAh. With that amount, you can fully charge your smartphone more than 6 times! I own one myself and it’s been great for me during my travels. A 22,000 mAh charger goes for about $42 USD.

2. Arkon Tripod Mount

The Arkon tripod mount is a great portable tripod option that you can get at the fair price of around $20 USD. Not only does it have bendable legs, like the more expensive Joby GorillaPod tripod, that you can wrap around all kinds of structures, but it also comes with the smartphone mount, which Joby sells separately. Another great thing about the Arkon tripod is that its smartphone mount can be rotated so that you can position your phone to film in either widescreen or portrait mode.

3. Mega Tiny Anti-Gravity Case

For all the flat surfaces that the bendable legs of the Arkon tripod mount can’t wrap around, Mega Tiny’s anti-gravity cases will do the job of holding your iPhone or Android phone in one fixed position. These cases can stick to glass, mirrors, metal, and more. They range from $20 to $30 USD.

4. FLII Selfie Ring Light

As much as smartphone camera technology has advanced, phone cameras still underperform when it comes to filming video in low-light. In low-light, your footage is very grainy because your phone is equipped with a small camera sensor, an engineering choice by the manufacturers to keep the size of the phone small. A handy accessory that you can use to get more light is the FLII selfie ring light. This ring light clamps onto your phone and emits a neutral white light. You can clamp this light to either side of your phone, depending on whether you want to use your rear-facing camera or your front-facing camera. This selfie ring light sells for around $16 USD.

5. RODE VideoMic Me

The mic that is already built into your phone is equally sensitive to the sounds that come from behind the phone as it is to the sounds that are in front of the phone. This can be problematic when you’re trying to vlog in selfie mode while there’s a loud concert on the other side. One smartphone accessory that can improve the sound that you record from your phone in these situations is the RODE VideoMic Me. This mini directional shotgun mic plugs right into your phone’s headphone jack and sells for around $60 USD. In windy conditions, the dead cat windshield that it comes with does a great job of minimizing noise from the wind. In quiet, indoor conditions where you are the only person speaking, this device performs no better than your phone’s internal microphone. Your phone will also have to be in airplane mode to prevent the Rode VideoMic Me from recording unwanted clicking noise caused by background processes performed by your phone. So you wouldn’t want to use this for livestreaming.

6. Aukey Optic 3-in-1 Smartphone Lens Set

Aukey makes a 3-in-1 lens set that you can clamp onto your smartphone so that you can vlog at different focal lengths. The 3-in-1 set comes with a wide-angle lens, a fisheye lens, and a macro lens. The clamp it comes with is long enough for these lenses to reach any camera on a smartphone, not just those of iPhones which are positioned close to the phone’s outer edge. To get the most out of these lenses, you’ll have to use them without your phone’s protective case on. Although you are free to use this lens set on either your phone’s rear-facing camera or front-facing camera, the metal housing of these lenses is likely to show up in your footage when you use them with your front-facing camera. So, instead of having your recorded image stretch to the ends of a 16:9 ratio rectangular frame, your recorded image will look as if it is contained inside a circle. This lens set sells for around $30 USD.

7. iOgrapher Go for Android and iPhone

There’s many more accessories that you can take advantage of if you don’t limit yourself to just smartphone camera accessories. Sound and lighting equipment made for stand-alone cameras perform much better too. Many of these accessories are meant to connect to the camera “shoe” (a bracket on top of the camera that accessories can be attached to). Smartphones don’t come with these kinds of shoes. So, to take advantage of these higher quality accessories, you’ll need some kind of camera rig for your smartphone that also comes with shoes. The iOgrapher Go offers this at around $60 USD. This accessory comes with three shoes.

8. Manfrotto TwistGrip System

Manfrotto’s TwistGrip System does a similar job to the above iOgrapher Go. This system also comes with three shoes. An advantage the TwistGrip System has over the iOgrapher Go is that it is much more portable. Its three connected parts can be detached to take up less space in your bag. This system sells for around $50 USD.

9. Zhiyun Smooth-Q 3-Axis Handheld Gimbal Stabilizer for Smartphones

My favorite smartphone camera accessory that I own is the Zhiyun Smooth-Q gimbal stabilizer. This gimbal is very effective in helping you record smooth video. Using the app that it comes with, you can even preset this gimbal to smoothly pan and rotate from a starting position to an ending position, giving you the opportunity to film beautiful time lapses. You can get this device at around $100 USD.

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

As smartphone camera technology is rapidly advancing, more and more people are using smartphones as their primary vlogging device. They’re convenient and they draw the least amount of attention. But since most smartphones weren’t made specifically for vlogging, there’s a lot of room to make them more suitable for that purpose. Here is a list of the nine best smartphone camera accessories for vloggers.

Table of Contents 1. PORTABLE CHARGER2. TRIPOD MOUNT3. ANTI-GRAVITY CASE4. SELFIE RING LIGHT5. DIRECTIONAL MICROPHONE6. LENS SET7. FILMMAKING RIG8. FILMMAKING RIG9. GIMBAL

1. RAVPower Portable Charger

Vlogging uses a lot more power. If you’re planning to vlog all throughout your day with your phone, you need a portable way to charge it back up. RAVPower has a great line up of portable chargers with multiple USB inputs that hold a total charge of more than 20,000 mAh. With that amount, you can fully charge your smartphone more than 6 times! I own one myself and it’s been great for me during my travels. A 22,000 mAh charger goes for about $42 USD.

2. Arkon Tripod Mount

The Arkon tripod mount is a great portable tripod option that you can get at the fair price of around $20 USD. Not only does it have bendable legs, like the more expensive Joby GorillaPod tripod, that you can wrap around all kinds of structures, but it also comes with the smartphone mount, which Joby sells separately. Another great thing about the Arkon tripod is that its smartphone mount can be rotated so that you can position your phone to film in either widescreen or portrait mode.

3. Mega Tiny Anti-Gravity Case

For all the flat surfaces that the bendable legs of the Arkon tripod mount can’t wrap around, Mega Tiny’s anti-gravity cases will do the job of holding your iPhone or Android phone in one fixed position. These cases can stick to glass, mirrors, metal, and more. They range from $20 to $30 USD.

4. FLII Selfie Ring Light

As much as smartphone camera technology has advanced, phone cameras still underperform when it comes to filming video in low-light. In low-light, your footage is very grainy because your phone is equipped with a small camera sensor, an engineering choice by the manufacturers to keep the size of the phone small. A handy accessory that you can use to get more light is the FLII selfie ring light. This ring light clamps onto your phone and emits a neutral white light. You can clamp this light to either side of your phone, depending on whether you want to use your rear-facing camera or your front-facing camera. This selfie ring light sells for around $16 USD.

5. RODE VideoMic Me

The mic that is already built into your phone is equally sensitive to the sounds that come from behind the phone as it is to the sounds that are in front of the phone. This can be problematic when you’re trying to vlog in selfie mode while there’s a loud concert on the other side. One smartphone accessory that can improve the sound that you record from your phone in these situations is the RODE VideoMic Me. This mini directional shotgun mic plugs right into your phone’s headphone jack and sells for around $60 USD. In windy conditions, the dead cat windshield that it comes with does a great job of minimizing noise from the wind. In quiet, indoor conditions where you are the only person speaking, this device performs no better than your phone’s internal microphone. Your phone will also have to be in airplane mode to prevent the Rode VideoMic Me from recording unwanted clicking noise caused by background processes performed by your phone. So you wouldn’t want to use this for livestreaming.

6. Aukey Optic 3-in-1 Smartphone Lens Set

Aukey makes a 3-in-1 lens set that you can clamp onto your smartphone so that you can vlog at different focal lengths. The 3-in-1 set comes with a wide-angle lens, a fisheye lens, and a macro lens. The clamp it comes with is long enough for these lenses to reach any camera on a smartphone, not just those of iPhones which are positioned close to the phone’s outer edge. To get the most out of these lenses, you’ll have to use them without your phone’s protective case on. Although you are free to use this lens set on either your phone’s rear-facing camera or front-facing camera, the metal housing of these lenses is likely to show up in your footage when you use them with your front-facing camera. So, instead of having your recorded image stretch to the ends of a 16:9 ratio rectangular frame, your recorded image will look as if it is contained inside a circle. This lens set sells for around $30 USD.

7. iOgrapher Go for Android and iPhone

There’s many more accessories that you can take advantage of if you don’t limit yourself to just smartphone camera accessories. Sound and lighting equipment made for stand-alone cameras perform much better too. Many of these accessories are meant to connect to the camera “shoe” (a bracket on top of the camera that accessories can be attached to). Smartphones don’t come with these kinds of shoes. So, to take advantage of these higher quality accessories, you’ll need some kind of camera rig for your smartphone that also comes with shoes. The iOgrapher Go offers this at around $60 USD. This accessory comes with three shoes.

8. Manfrotto TwistGrip System

Manfrotto’s TwistGrip System does a similar job to the above iOgrapher Go. This system also comes with three shoes. An advantage the TwistGrip System has over the iOgrapher Go is that it is much more portable. Its three connected parts can be detached to take up less space in your bag. This system sells for around $50 USD.

9. Zhiyun Smooth-Q 3-Axis Handheld Gimbal Stabilizer for Smartphones

My favorite smartphone camera accessory that I own is the Zhiyun Smooth-Q gimbal stabilizer. This gimbal is very effective in helping you record smooth video. Using the app that it comes with, you can even preset this gimbal to smoothly pan and rotate from a starting position to an ending position, giving you the opportunity to film beautiful time lapses. You can get this device at around $100 USD.

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

As smartphone camera technology is rapidly advancing, more and more people are using smartphones as their primary vlogging device. They’re convenient and they draw the least amount of attention. But since most smartphones weren’t made specifically for vlogging, there’s a lot of room to make them more suitable for that purpose. Here is a list of the nine best smartphone camera accessories for vloggers.

Table of Contents 1. PORTABLE CHARGER2. TRIPOD MOUNT3. ANTI-GRAVITY CASE4. SELFIE RING LIGHT5. DIRECTIONAL MICROPHONE6. LENS SET7. FILMMAKING RIG8. FILMMAKING RIG9. GIMBAL

1. RAVPower Portable Charger

Vlogging uses a lot more power. If you’re planning to vlog all throughout your day with your phone, you need a portable way to charge it back up. RAVPower has a great line up of portable chargers with multiple USB inputs that hold a total charge of more than 20,000 mAh. With that amount, you can fully charge your smartphone more than 6 times! I own one myself and it’s been great for me during my travels. A 22,000 mAh charger goes for about $42 USD.

2. Arkon Tripod Mount

The Arkon tripod mount is a great portable tripod option that you can get at the fair price of around $20 USD. Not only does it have bendable legs, like the more expensive Joby GorillaPod tripod, that you can wrap around all kinds of structures, but it also comes with the smartphone mount, which Joby sells separately. Another great thing about the Arkon tripod is that its smartphone mount can be rotated so that you can position your phone to film in either widescreen or portrait mode.

3. Mega Tiny Anti-Gravity Case

For all the flat surfaces that the bendable legs of the Arkon tripod mount can’t wrap around, Mega Tiny’s anti-gravity cases will do the job of holding your iPhone or Android phone in one fixed position. These cases can stick to glass, mirrors, metal, and more. They range from $20 to $30 USD.

4. FLII Selfie Ring Light

As much as smartphone camera technology has advanced, phone cameras still underperform when it comes to filming video in low-light. In low-light, your footage is very grainy because your phone is equipped with a small camera sensor, an engineering choice by the manufacturers to keep the size of the phone small. A handy accessory that you can use to get more light is the FLII selfie ring light. This ring light clamps onto your phone and emits a neutral white light. You can clamp this light to either side of your phone, depending on whether you want to use your rear-facing camera or your front-facing camera. This selfie ring light sells for around $16 USD.

5. RODE VideoMic Me

The mic that is already built into your phone is equally sensitive to the sounds that come from behind the phone as it is to the sounds that are in front of the phone. This can be problematic when you’re trying to vlog in selfie mode while there’s a loud concert on the other side. One smartphone accessory that can improve the sound that you record from your phone in these situations is the RODE VideoMic Me. This mini directional shotgun mic plugs right into your phone’s headphone jack and sells for around $60 USD. In windy conditions, the dead cat windshield that it comes with does a great job of minimizing noise from the wind. In quiet, indoor conditions where you are the only person speaking, this device performs no better than your phone’s internal microphone. Your phone will also have to be in airplane mode to prevent the Rode VideoMic Me from recording unwanted clicking noise caused by background processes performed by your phone. So you wouldn’t want to use this for livestreaming.

6. Aukey Optic 3-in-1 Smartphone Lens Set

Aukey makes a 3-in-1 lens set that you can clamp onto your smartphone so that you can vlog at different focal lengths. The 3-in-1 set comes with a wide-angle lens, a fisheye lens, and a macro lens. The clamp it comes with is long enough for these lenses to reach any camera on a smartphone, not just those of iPhones which are positioned close to the phone’s outer edge. To get the most out of these lenses, you’ll have to use them without your phone’s protective case on. Although you are free to use this lens set on either your phone’s rear-facing camera or front-facing camera, the metal housing of these lenses is likely to show up in your footage when you use them with your front-facing camera. So, instead of having your recorded image stretch to the ends of a 16:9 ratio rectangular frame, your recorded image will look as if it is contained inside a circle. This lens set sells for around $30 USD.

7. iOgrapher Go for Android and iPhone

There’s many more accessories that you can take advantage of if you don’t limit yourself to just smartphone camera accessories. Sound and lighting equipment made for stand-alone cameras perform much better too. Many of these accessories are meant to connect to the camera “shoe” (a bracket on top of the camera that accessories can be attached to). Smartphones don’t come with these kinds of shoes. So, to take advantage of these higher quality accessories, you’ll need some kind of camera rig for your smartphone that also comes with shoes. The iOgrapher Go offers this at around $60 USD. This accessory comes with three shoes.

8. Manfrotto TwistGrip System

Manfrotto’s TwistGrip System does a similar job to the above iOgrapher Go. This system also comes with three shoes. An advantage the TwistGrip System has over the iOgrapher Go is that it is much more portable. Its three connected parts can be detached to take up less space in your bag. This system sells for around $50 USD.

9. Zhiyun Smooth-Q 3-Axis Handheld Gimbal Stabilizer for Smartphones

My favorite smartphone camera accessory that I own is the Zhiyun Smooth-Q gimbal stabilizer. This gimbal is very effective in helping you record smooth video. Using the app that it comes with, you can even preset this gimbal to smoothly pan and rotate from a starting position to an ending position, giving you the opportunity to film beautiful time lapses. You can get this device at around $100 USD.

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

As smartphone camera technology is rapidly advancing, more and more people are using smartphones as their primary vlogging device. They’re convenient and they draw the least amount of attention. But since most smartphones weren’t made specifically for vlogging, there’s a lot of room to make them more suitable for that purpose. Here is a list of the nine best smartphone camera accessories for vloggers.

Table of Contents 1. PORTABLE CHARGER2. TRIPOD MOUNT3. ANTI-GRAVITY CASE4. SELFIE RING LIGHT5. DIRECTIONAL MICROPHONE6. LENS SET7. FILMMAKING RIG8. FILMMAKING RIG9. GIMBAL

1. RAVPower Portable Charger

Vlogging uses a lot more power. If you’re planning to vlog all throughout your day with your phone, you need a portable way to charge it back up. RAVPower has a great line up of portable chargers with multiple USB inputs that hold a total charge of more than 20,000 mAh. With that amount, you can fully charge your smartphone more than 6 times! I own one myself and it’s been great for me during my travels. A 22,000 mAh charger goes for about $42 USD.

2. Arkon Tripod Mount

The Arkon tripod mount is a great portable tripod option that you can get at the fair price of around $20 USD. Not only does it have bendable legs, like the more expensive Joby GorillaPod tripod, that you can wrap around all kinds of structures, but it also comes with the smartphone mount, which Joby sells separately. Another great thing about the Arkon tripod is that its smartphone mount can be rotated so that you can position your phone to film in either widescreen or portrait mode.

3. Mega Tiny Anti-Gravity Case

For all the flat surfaces that the bendable legs of the Arkon tripod mount can’t wrap around, Mega Tiny’s anti-gravity cases will do the job of holding your iPhone or Android phone in one fixed position. These cases can stick to glass, mirrors, metal, and more. They range from $20 to $30 USD.

4. FLII Selfie Ring Light

As much as smartphone camera technology has advanced, phone cameras still underperform when it comes to filming video in low-light. In low-light, your footage is very grainy because your phone is equipped with a small camera sensor, an engineering choice by the manufacturers to keep the size of the phone small. A handy accessory that you can use to get more light is the FLII selfie ring light. This ring light clamps onto your phone and emits a neutral white light. You can clamp this light to either side of your phone, depending on whether you want to use your rear-facing camera or your front-facing camera. This selfie ring light sells for around $16 USD.

5. RODE VideoMic Me

The mic that is already built into your phone is equally sensitive to the sounds that come from behind the phone as it is to the sounds that are in front of the phone. This can be problematic when you’re trying to vlog in selfie mode while there’s a loud concert on the other side. One smartphone accessory that can improve the sound that you record from your phone in these situations is the RODE VideoMic Me. This mini directional shotgun mic plugs right into your phone’s headphone jack and sells for around $60 USD. In windy conditions, the dead cat windshield that it comes with does a great job of minimizing noise from the wind. In quiet, indoor conditions where you are the only person speaking, this device performs no better than your phone’s internal microphone. Your phone will also have to be in airplane mode to prevent the Rode VideoMic Me from recording unwanted clicking noise caused by background processes performed by your phone. So you wouldn’t want to use this for livestreaming.

6. Aukey Optic 3-in-1 Smartphone Lens Set

Aukey makes a 3-in-1 lens set that you can clamp onto your smartphone so that you can vlog at different focal lengths. The 3-in-1 set comes with a wide-angle lens, a fisheye lens, and a macro lens. The clamp it comes with is long enough for these lenses to reach any camera on a smartphone, not just those of iPhones which are positioned close to the phone’s outer edge. To get the most out of these lenses, you’ll have to use them without your phone’s protective case on. Although you are free to use this lens set on either your phone’s rear-facing camera or front-facing camera, the metal housing of these lenses is likely to show up in your footage when you use them with your front-facing camera. So, instead of having your recorded image stretch to the ends of a 16:9 ratio rectangular frame, your recorded image will look as if it is contained inside a circle. This lens set sells for around $30 USD.

7. iOgrapher Go for Android and iPhone

There’s many more accessories that you can take advantage of if you don’t limit yourself to just smartphone camera accessories. Sound and lighting equipment made for stand-alone cameras perform much better too. Many of these accessories are meant to connect to the camera “shoe” (a bracket on top of the camera that accessories can be attached to). Smartphones don’t come with these kinds of shoes. So, to take advantage of these higher quality accessories, you’ll need some kind of camera rig for your smartphone that also comes with shoes. The iOgrapher Go offers this at around $60 USD. This accessory comes with three shoes.

8. Manfrotto TwistGrip System

Manfrotto’s TwistGrip System does a similar job to the above iOgrapher Go. This system also comes with three shoes. An advantage the TwistGrip System has over the iOgrapher Go is that it is much more portable. Its three connected parts can be detached to take up less space in your bag. This system sells for around $50 USD.

9. Zhiyun Smooth-Q 3-Axis Handheld Gimbal Stabilizer for Smartphones

My favorite smartphone camera accessory that I own is the Zhiyun Smooth-Q gimbal stabilizer. This gimbal is very effective in helping you record smooth video. Using the app that it comes with, you can even preset this gimbal to smoothly pan and rotate from a starting position to an ending position, giving you the opportunity to film beautiful time lapses. You can get this device at around $100 USD.

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett