Unlock YouTube Placement Secrets: What Matters Most?

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Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Conquering Camera Fear: Paving the Path to YouTube Success

8 Tips on How to Vlog Confidently Like Popular YouTubers

Richard Bennett

Oct 26, 2023• Proven solutions

0

For most people, vlogging is not something that comes naturally. Like any skill, it takes practice to improve. When someone is good at vlogging, they make it look easy.

When we watch the most popular YouTubers, the traits that make them successful are often invisible, because we are so consumed by their vlog. In this article, I’ll highlight 8 tips from the most accomplished vloggers on the Internet, so that you can vlog confidently and make the best YouTube videos.

1. Be Authentic

People opt to watch vlogs because they want to see something real.

Vlogging is about honesty, telling a story that is truthful and showing your personality. The most popular vloggers are likable because they don’t deceive the audience, they befriend them. Vloggers treat their audience with respect and that comes from being honest.

There will be an urge for you to mimic other vloggers, talking and acting the way they do, but savvy YouTube viewers will be able to see your faux personality pretty quickly.

Don’t focus on your image, but instead focus on your voice. What makes you different? That is how you will build a proper reputation.

2. Tell A Story

A vlog is not an assortment of footage haphazardly put together. A successful vlog must have a story: a conflict told with a beginning, middle, and end.

When you are casually telling a story to a friend, you are not thinking about the structure or the plot. You are focused on what happened and you want to communicate it as accurately as you can. While vlogging, you should approach it much the same way. Ad-libbing is fine. Stumbling is fine. Going back and repeating a part of the story is fine. By simply getting your story on camera, you now have all the pieces.

Once all the pieces of the story are captured — including your storytelling, b-roll, and other supportive footage — you must now cut out all the irrelevant or repetitive parts and edit it so it can be enjoyed as one cohesive tale.

Take a look at this example from Tiffany Alvord and notice how there are jump cuts both to skip information that can be assumed by the audience and add the tension to the story she’s telling.

3. Surprise and Delight Your Audience

There is a saying that a great ending to a story is that it is surprising, yet inevitable .

The ending needs to be justified even if there is a twist. Everything before that had worked to build up the tension and when it concludes it needs to be logical. However, the ending cannot be something that the audience can guess. Remember those mystery movies where you know who the murderer is after the first few scenes? Yeah… those aren’t satisfying. A good story ends with a surprise, and with everything prior leading up to it.

The gold standard example of a surprising, yet inevitable end is Casey Neistat’s bike lane video. Everything in the video is leading up to the end, but when you watch it the first time it’s unexpected, and that’s why it’s so good.

4. Be Inviting

A common trait of successful vloggers is that they are welcoming. They share their passion and encourage others to join in. Vlogging is about being a guide. It doesn’t matter if you are leading a tour of your home or showing your viewer an interesting new skill, it is important for you to approach the whole process with open arms.

Unlike being invited to a party, there is no obligation when it comes to YouTube. Your viewers can continue to live vicariously through you or they may be inspired by your experience and dare to try it themselves.

The opposite of inviting is rejecting, and when you are a vlogger, you don’t want to reject anyone from enjoying your videos.

5. Compose the Shot

Vlogging is a visual medium, and while the story is important, what is captured in the frame will play an impactful role in the video as well.

In a way, every vlogger needs to have a director’s eye for cinematography. I’m not saying that you need to be Wes Anderson to be an awesome vlogger, but knowing what is in the frame with you, the angle of the shot, the movement of the camera, and the quality of light will help the product look better.

The great thing about vlogging is that you will get a lot of practice framing shots, so I encourage you to learn the basics of video editing .

Check out this example from Rosanna Pansino , where she gives a tour of her bedroom.

The camera follows her fluidly throughout the video, but it is her eyes that guide both the camera moves and what she wants our attention to be directed to. Don’t hesitate to let the viewer know what you want them to see.

6. Be Prepared

While you can pick up a camera and start vlogging on the fly, being prepared enables you to produce the best video possible. Take a few minutes before you hit record simply to outline the key points you want to talk about and how the video will end, ensuring that after filming you haven’t forgotten a crucial part.

Additionally, knowing what to say makes you a better host for your vlog. Watch your favorite vlogger, I bet when they are speaking on camera, their speech is not littered with umms and ahhs…

Good preparation includes having all your gear ready for filming when you need it. There is nothing worse than being set to shoot and running out of battery or memory.

Take a look at Ashley Nichole in this vlog and notice that although she sounds spontaneous, it is also evident that she knows what she is going to talk about next.

7. Be Expressive

Remember those teachers that drone on and on, without adding any expression or passion to what they are lecturing? While they might have been perfectly suitable as teachers, they wouldn’t make good vloggers.

If you speak on camera in a monotone voice, you are not being expressive. Your facial and body language will match your lackluster performance. Even if you are talking about something you are excited about, if your demeanor doesn’t match that, then the video is going to be lifeless. Vlogging is a presentation, a performance. There needs to be energy.

Consider your audience: they are coming home from school or work, where there were classes and meetings, and the last thing they want to watch is a video of your speaking without energy.

Want to see a vlogger that is awesome at being expressive on camera? Check out Emma Chamberlain , if you haven’t already. Every word she says in her video is layered with emotion. We know exactly how she feels.

8. Stay Organized

The same way you should prepare before filming, it’s also important to be organized comes the editing phase. Editing is arguably the most time-consuming part of the vlogging process, so have a system for categorizing and finding your footages.

This is especially important when you have multiple video and audio files and if you are capturing footage over a number of days or in different locations.

Additionally, while filming your vlog, you are going to mess up. It’s also helpful to add a cue after you messed up, this can be a sound cue that causes the levels to spike (clapping or snapping your fingers work) or a video cue such as a dramatic gesture to the camera. When skipping through your footage to find the part where you messed up, later on, it’s easier to have a mark to help you locate it.

Vlogging is hard, so don’t make more work for yourself. Learn little tricks to make life easier for yourself at every step.

The more organized you are the more attention you can put into the creative aspect of vlogging, and less time finding a video file or syncing audio to video.

There you have it, 8 tips to help you vlog like the pros. Anyone can vlog. But only until you point a camera at yourself in public for the first time, do you realize how uncomfortable vlogging can be.

Even filming yourself in your room with the door closed — and nobody is in the house with you — can be a challenge for beginning vloggers. If you find watching your first few videos to be cringy, don’t be discouraged. There are fears of vlogging, but you can overcome them .

Take a look at some of the first videos from popular YouTubers and you can see that everyone had a starting point.

Do you have any vlogging tricks of your own? Leave a comment below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora, which will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

For most people, vlogging is not something that comes naturally. Like any skill, it takes practice to improve. When someone is good at vlogging, they make it look easy.

When we watch the most popular YouTubers, the traits that make them successful are often invisible, because we are so consumed by their vlog. In this article, I’ll highlight 8 tips from the most accomplished vloggers on the Internet, so that you can vlog confidently and make the best YouTube videos.

1. Be Authentic

People opt to watch vlogs because they want to see something real.

Vlogging is about honesty, telling a story that is truthful and showing your personality. The most popular vloggers are likable because they don’t deceive the audience, they befriend them. Vloggers treat their audience with respect and that comes from being honest.

There will be an urge for you to mimic other vloggers, talking and acting the way they do, but savvy YouTube viewers will be able to see your faux personality pretty quickly.

Don’t focus on your image, but instead focus on your voice. What makes you different? That is how you will build a proper reputation.

2. Tell A Story

A vlog is not an assortment of footage haphazardly put together. A successful vlog must have a story: a conflict told with a beginning, middle, and end.

When you are casually telling a story to a friend, you are not thinking about the structure or the plot. You are focused on what happened and you want to communicate it as accurately as you can. While vlogging, you should approach it much the same way. Ad-libbing is fine. Stumbling is fine. Going back and repeating a part of the story is fine. By simply getting your story on camera, you now have all the pieces.

Once all the pieces of the story are captured — including your storytelling, b-roll, and other supportive footage — you must now cut out all the irrelevant or repetitive parts and edit it so it can be enjoyed as one cohesive tale.

Take a look at this example from Tiffany Alvord and notice how there are jump cuts both to skip information that can be assumed by the audience and add the tension to the story she’s telling.

3. Surprise and Delight Your Audience

There is a saying that a great ending to a story is that it is surprising, yet inevitable .

The ending needs to be justified even if there is a twist. Everything before that had worked to build up the tension and when it concludes it needs to be logical. However, the ending cannot be something that the audience can guess. Remember those mystery movies where you know who the murderer is after the first few scenes? Yeah… those aren’t satisfying. A good story ends with a surprise, and with everything prior leading up to it.

The gold standard example of a surprising, yet inevitable end is Casey Neistat’s bike lane video. Everything in the video is leading up to the end, but when you watch it the first time it’s unexpected, and that’s why it’s so good.

4. Be Inviting

A common trait of successful vloggers is that they are welcoming. They share their passion and encourage others to join in. Vlogging is about being a guide. It doesn’t matter if you are leading a tour of your home or showing your viewer an interesting new skill, it is important for you to approach the whole process with open arms.

Unlike being invited to a party, there is no obligation when it comes to YouTube. Your viewers can continue to live vicariously through you or they may be inspired by your experience and dare to try it themselves.

The opposite of inviting is rejecting, and when you are a vlogger, you don’t want to reject anyone from enjoying your videos.

5. Compose the Shot

Vlogging is a visual medium, and while the story is important, what is captured in the frame will play an impactful role in the video as well.

In a way, every vlogger needs to have a director’s eye for cinematography. I’m not saying that you need to be Wes Anderson to be an awesome vlogger, but knowing what is in the frame with you, the angle of the shot, the movement of the camera, and the quality of light will help the product look better.

The great thing about vlogging is that you will get a lot of practice framing shots, so I encourage you to learn the basics of video editing .

Check out this example from Rosanna Pansino , where she gives a tour of her bedroom.

The camera follows her fluidly throughout the video, but it is her eyes that guide both the camera moves and what she wants our attention to be directed to. Don’t hesitate to let the viewer know what you want them to see.

6. Be Prepared

While you can pick up a camera and start vlogging on the fly, being prepared enables you to produce the best video possible. Take a few minutes before you hit record simply to outline the key points you want to talk about and how the video will end, ensuring that after filming you haven’t forgotten a crucial part.

Additionally, knowing what to say makes you a better host for your vlog. Watch your favorite vlogger, I bet when they are speaking on camera, their speech is not littered with umms and ahhs…

Good preparation includes having all your gear ready for filming when you need it. There is nothing worse than being set to shoot and running out of battery or memory.

Take a look at Ashley Nichole in this vlog and notice that although she sounds spontaneous, it is also evident that she knows what she is going to talk about next.

7. Be Expressive

Remember those teachers that drone on and on, without adding any expression or passion to what they are lecturing? While they might have been perfectly suitable as teachers, they wouldn’t make good vloggers.

If you speak on camera in a monotone voice, you are not being expressive. Your facial and body language will match your lackluster performance. Even if you are talking about something you are excited about, if your demeanor doesn’t match that, then the video is going to be lifeless. Vlogging is a presentation, a performance. There needs to be energy.

Consider your audience: they are coming home from school or work, where there were classes and meetings, and the last thing they want to watch is a video of your speaking without energy.

Want to see a vlogger that is awesome at being expressive on camera? Check out Emma Chamberlain , if you haven’t already. Every word she says in her video is layered with emotion. We know exactly how she feels.

8. Stay Organized

The same way you should prepare before filming, it’s also important to be organized comes the editing phase. Editing is arguably the most time-consuming part of the vlogging process, so have a system for categorizing and finding your footages.

This is especially important when you have multiple video and audio files and if you are capturing footage over a number of days or in different locations.

Additionally, while filming your vlog, you are going to mess up. It’s also helpful to add a cue after you messed up, this can be a sound cue that causes the levels to spike (clapping or snapping your fingers work) or a video cue such as a dramatic gesture to the camera. When skipping through your footage to find the part where you messed up, later on, it’s easier to have a mark to help you locate it.

Vlogging is hard, so don’t make more work for yourself. Learn little tricks to make life easier for yourself at every step.

The more organized you are the more attention you can put into the creative aspect of vlogging, and less time finding a video file or syncing audio to video.

There you have it, 8 tips to help you vlog like the pros. Anyone can vlog. But only until you point a camera at yourself in public for the first time, do you realize how uncomfortable vlogging can be.

Even filming yourself in your room with the door closed — and nobody is in the house with you — can be a challenge for beginning vloggers. If you find watching your first few videos to be cringy, don’t be discouraged. There are fears of vlogging, but you can overcome them .

Take a look at some of the first videos from popular YouTubers and you can see that everyone had a starting point.

Do you have any vlogging tricks of your own? Leave a comment below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora, which will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

For most people, vlogging is not something that comes naturally. Like any skill, it takes practice to improve. When someone is good at vlogging, they make it look easy.

When we watch the most popular YouTubers, the traits that make them successful are often invisible, because we are so consumed by their vlog. In this article, I’ll highlight 8 tips from the most accomplished vloggers on the Internet, so that you can vlog confidently and make the best YouTube videos.

1. Be Authentic

People opt to watch vlogs because they want to see something real.

Vlogging is about honesty, telling a story that is truthful and showing your personality. The most popular vloggers are likable because they don’t deceive the audience, they befriend them. Vloggers treat their audience with respect and that comes from being honest.

There will be an urge for you to mimic other vloggers, talking and acting the way they do, but savvy YouTube viewers will be able to see your faux personality pretty quickly.

Don’t focus on your image, but instead focus on your voice. What makes you different? That is how you will build a proper reputation.

2. Tell A Story

A vlog is not an assortment of footage haphazardly put together. A successful vlog must have a story: a conflict told with a beginning, middle, and end.

When you are casually telling a story to a friend, you are not thinking about the structure or the plot. You are focused on what happened and you want to communicate it as accurately as you can. While vlogging, you should approach it much the same way. Ad-libbing is fine. Stumbling is fine. Going back and repeating a part of the story is fine. By simply getting your story on camera, you now have all the pieces.

Once all the pieces of the story are captured — including your storytelling, b-roll, and other supportive footage — you must now cut out all the irrelevant or repetitive parts and edit it so it can be enjoyed as one cohesive tale.

Take a look at this example from Tiffany Alvord and notice how there are jump cuts both to skip information that can be assumed by the audience and add the tension to the story she’s telling.

3. Surprise and Delight Your Audience

There is a saying that a great ending to a story is that it is surprising, yet inevitable .

The ending needs to be justified even if there is a twist. Everything before that had worked to build up the tension and when it concludes it needs to be logical. However, the ending cannot be something that the audience can guess. Remember those mystery movies where you know who the murderer is after the first few scenes? Yeah… those aren’t satisfying. A good story ends with a surprise, and with everything prior leading up to it.

The gold standard example of a surprising, yet inevitable end is Casey Neistat’s bike lane video. Everything in the video is leading up to the end, but when you watch it the first time it’s unexpected, and that’s why it’s so good.

4. Be Inviting

A common trait of successful vloggers is that they are welcoming. They share their passion and encourage others to join in. Vlogging is about being a guide. It doesn’t matter if you are leading a tour of your home or showing your viewer an interesting new skill, it is important for you to approach the whole process with open arms.

Unlike being invited to a party, there is no obligation when it comes to YouTube. Your viewers can continue to live vicariously through you or they may be inspired by your experience and dare to try it themselves.

The opposite of inviting is rejecting, and when you are a vlogger, you don’t want to reject anyone from enjoying your videos.

5. Compose the Shot

Vlogging is a visual medium, and while the story is important, what is captured in the frame will play an impactful role in the video as well.

In a way, every vlogger needs to have a director’s eye for cinematography. I’m not saying that you need to be Wes Anderson to be an awesome vlogger, but knowing what is in the frame with you, the angle of the shot, the movement of the camera, and the quality of light will help the product look better.

The great thing about vlogging is that you will get a lot of practice framing shots, so I encourage you to learn the basics of video editing .

Check out this example from Rosanna Pansino , where she gives a tour of her bedroom.

The camera follows her fluidly throughout the video, but it is her eyes that guide both the camera moves and what she wants our attention to be directed to. Don’t hesitate to let the viewer know what you want them to see.

6. Be Prepared

While you can pick up a camera and start vlogging on the fly, being prepared enables you to produce the best video possible. Take a few minutes before you hit record simply to outline the key points you want to talk about and how the video will end, ensuring that after filming you haven’t forgotten a crucial part.

Additionally, knowing what to say makes you a better host for your vlog. Watch your favorite vlogger, I bet when they are speaking on camera, their speech is not littered with umms and ahhs…

Good preparation includes having all your gear ready for filming when you need it. There is nothing worse than being set to shoot and running out of battery or memory.

Take a look at Ashley Nichole in this vlog and notice that although she sounds spontaneous, it is also evident that she knows what she is going to talk about next.

7. Be Expressive

Remember those teachers that drone on and on, without adding any expression or passion to what they are lecturing? While they might have been perfectly suitable as teachers, they wouldn’t make good vloggers.

If you speak on camera in a monotone voice, you are not being expressive. Your facial and body language will match your lackluster performance. Even if you are talking about something you are excited about, if your demeanor doesn’t match that, then the video is going to be lifeless. Vlogging is a presentation, a performance. There needs to be energy.

Consider your audience: they are coming home from school or work, where there were classes and meetings, and the last thing they want to watch is a video of your speaking without energy.

Want to see a vlogger that is awesome at being expressive on camera? Check out Emma Chamberlain , if you haven’t already. Every word she says in her video is layered with emotion. We know exactly how she feels.

8. Stay Organized

The same way you should prepare before filming, it’s also important to be organized comes the editing phase. Editing is arguably the most time-consuming part of the vlogging process, so have a system for categorizing and finding your footages.

This is especially important when you have multiple video and audio files and if you are capturing footage over a number of days or in different locations.

Additionally, while filming your vlog, you are going to mess up. It’s also helpful to add a cue after you messed up, this can be a sound cue that causes the levels to spike (clapping or snapping your fingers work) or a video cue such as a dramatic gesture to the camera. When skipping through your footage to find the part where you messed up, later on, it’s easier to have a mark to help you locate it.

Vlogging is hard, so don’t make more work for yourself. Learn little tricks to make life easier for yourself at every step.

The more organized you are the more attention you can put into the creative aspect of vlogging, and less time finding a video file or syncing audio to video.

There you have it, 8 tips to help you vlog like the pros. Anyone can vlog. But only until you point a camera at yourself in public for the first time, do you realize how uncomfortable vlogging can be.

Even filming yourself in your room with the door closed — and nobody is in the house with you — can be a challenge for beginning vloggers. If you find watching your first few videos to be cringy, don’t be discouraged. There are fears of vlogging, but you can overcome them .

Take a look at some of the first videos from popular YouTubers and you can see that everyone had a starting point.

Do you have any vlogging tricks of your own? Leave a comment below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora, which will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

For most people, vlogging is not something that comes naturally. Like any skill, it takes practice to improve. When someone is good at vlogging, they make it look easy.

When we watch the most popular YouTubers, the traits that make them successful are often invisible, because we are so consumed by their vlog. In this article, I’ll highlight 8 tips from the most accomplished vloggers on the Internet, so that you can vlog confidently and make the best YouTube videos.

1. Be Authentic

People opt to watch vlogs because they want to see something real.

Vlogging is about honesty, telling a story that is truthful and showing your personality. The most popular vloggers are likable because they don’t deceive the audience, they befriend them. Vloggers treat their audience with respect and that comes from being honest.

There will be an urge for you to mimic other vloggers, talking and acting the way they do, but savvy YouTube viewers will be able to see your faux personality pretty quickly.

Don’t focus on your image, but instead focus on your voice. What makes you different? That is how you will build a proper reputation.

2. Tell A Story

A vlog is not an assortment of footage haphazardly put together. A successful vlog must have a story: a conflict told with a beginning, middle, and end.

When you are casually telling a story to a friend, you are not thinking about the structure or the plot. You are focused on what happened and you want to communicate it as accurately as you can. While vlogging, you should approach it much the same way. Ad-libbing is fine. Stumbling is fine. Going back and repeating a part of the story is fine. By simply getting your story on camera, you now have all the pieces.

Once all the pieces of the story are captured — including your storytelling, b-roll, and other supportive footage — you must now cut out all the irrelevant or repetitive parts and edit it so it can be enjoyed as one cohesive tale.

Take a look at this example from Tiffany Alvord and notice how there are jump cuts both to skip information that can be assumed by the audience and add the tension to the story she’s telling.

3. Surprise and Delight Your Audience

There is a saying that a great ending to a story is that it is surprising, yet inevitable .

The ending needs to be justified even if there is a twist. Everything before that had worked to build up the tension and when it concludes it needs to be logical. However, the ending cannot be something that the audience can guess. Remember those mystery movies where you know who the murderer is after the first few scenes? Yeah… those aren’t satisfying. A good story ends with a surprise, and with everything prior leading up to it.

The gold standard example of a surprising, yet inevitable end is Casey Neistat’s bike lane video. Everything in the video is leading up to the end, but when you watch it the first time it’s unexpected, and that’s why it’s so good.

4. Be Inviting

A common trait of successful vloggers is that they are welcoming. They share their passion and encourage others to join in. Vlogging is about being a guide. It doesn’t matter if you are leading a tour of your home or showing your viewer an interesting new skill, it is important for you to approach the whole process with open arms.

Unlike being invited to a party, there is no obligation when it comes to YouTube. Your viewers can continue to live vicariously through you or they may be inspired by your experience and dare to try it themselves.

The opposite of inviting is rejecting, and when you are a vlogger, you don’t want to reject anyone from enjoying your videos.

5. Compose the Shot

Vlogging is a visual medium, and while the story is important, what is captured in the frame will play an impactful role in the video as well.

In a way, every vlogger needs to have a director’s eye for cinematography. I’m not saying that you need to be Wes Anderson to be an awesome vlogger, but knowing what is in the frame with you, the angle of the shot, the movement of the camera, and the quality of light will help the product look better.

The great thing about vlogging is that you will get a lot of practice framing shots, so I encourage you to learn the basics of video editing .

Check out this example from Rosanna Pansino , where she gives a tour of her bedroom.

The camera follows her fluidly throughout the video, but it is her eyes that guide both the camera moves and what she wants our attention to be directed to. Don’t hesitate to let the viewer know what you want them to see.

6. Be Prepared

While you can pick up a camera and start vlogging on the fly, being prepared enables you to produce the best video possible. Take a few minutes before you hit record simply to outline the key points you want to talk about and how the video will end, ensuring that after filming you haven’t forgotten a crucial part.

Additionally, knowing what to say makes you a better host for your vlog. Watch your favorite vlogger, I bet when they are speaking on camera, their speech is not littered with umms and ahhs…

Good preparation includes having all your gear ready for filming when you need it. There is nothing worse than being set to shoot and running out of battery or memory.

Take a look at Ashley Nichole in this vlog and notice that although she sounds spontaneous, it is also evident that she knows what she is going to talk about next.

7. Be Expressive

Remember those teachers that drone on and on, without adding any expression or passion to what they are lecturing? While they might have been perfectly suitable as teachers, they wouldn’t make good vloggers.

If you speak on camera in a monotone voice, you are not being expressive. Your facial and body language will match your lackluster performance. Even if you are talking about something you are excited about, if your demeanor doesn’t match that, then the video is going to be lifeless. Vlogging is a presentation, a performance. There needs to be energy.

Consider your audience: they are coming home from school or work, where there were classes and meetings, and the last thing they want to watch is a video of your speaking without energy.

Want to see a vlogger that is awesome at being expressive on camera? Check out Emma Chamberlain , if you haven’t already. Every word she says in her video is layered with emotion. We know exactly how she feels.

8. Stay Organized

The same way you should prepare before filming, it’s also important to be organized comes the editing phase. Editing is arguably the most time-consuming part of the vlogging process, so have a system for categorizing and finding your footages.

This is especially important when you have multiple video and audio files and if you are capturing footage over a number of days or in different locations.

Additionally, while filming your vlog, you are going to mess up. It’s also helpful to add a cue after you messed up, this can be a sound cue that causes the levels to spike (clapping or snapping your fingers work) or a video cue such as a dramatic gesture to the camera. When skipping through your footage to find the part where you messed up, later on, it’s easier to have a mark to help you locate it.

Vlogging is hard, so don’t make more work for yourself. Learn little tricks to make life easier for yourself at every step.

The more organized you are the more attention you can put into the creative aspect of vlogging, and less time finding a video file or syncing audio to video.

There you have it, 8 tips to help you vlog like the pros. Anyone can vlog. But only until you point a camera at yourself in public for the first time, do you realize how uncomfortable vlogging can be.

Even filming yourself in your room with the door closed — and nobody is in the house with you — can be a challenge for beginning vloggers. If you find watching your first few videos to be cringy, don’t be discouraged. There are fears of vlogging, but you can overcome them .

Take a look at some of the first videos from popular YouTubers and you can see that everyone had a starting point.

Do you have any vlogging tricks of your own? Leave a comment below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora, which will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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