Unleashing Potential: YouTube’s Techniques for Stellar Videos

How to Use YouTube Enhancements

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has integrated a free video editor to facilitate the work of YouTubers and allow them to process their videos prior to uploading. Although nobody can claim these features can live up to the sophisticated features of the professional video editors, YouTube enhancements are useful and cool which offer a simple way to improve the quality of the videos and do not require any technical knowledge on your behalf.

---

If you are looking for a more professional approach in video editing, you should try out Wondershare Filmora(for Windows and Mac) . This is an exceptionally versatile and powerful tool, which will allow you to gain full control over the videos you wish to edit. It is very easy to use, and it will open up a new world of potentials in video editing. There is a free trial that you can benefit from, so as to see if Filmora meets your criteria in full prior to your purchase.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

• Part 1: How to Use YouTube Enhancements
• Part 2: How to Use Wondershare Filmora to Improve Video Qualtiy

How to Use YouTube Enhancements

First of all, you need to locate YouTube Enhancements. As soon as you have logged into your YouTube channel, you should go to the Video Manager. There you choose Edit and YouTube Enhancements, and you are ready to go. There are three distinctive categories that you can use, in order to edit your video. You can choose among Quick Fix, Filters, and Blurring Effects. As you can see, there are features that pretty much cover the basics in video editing under these categories.

Quick Fix promptly addresses issues that have to do with the contrast and saturation, as well as offers the ability to rotate or trim the video. There is nothing sophisticated there, but it is a really easy and practical solution for those who do not wish to waste time editing. It is cool that you can also stabilize your video or allow for Slow Motion or Timelapse effects. This is definitely an improvement for YouTube videos.

Filters feel a lot like those used on Instagram. They are neat and cool, of course, covering many of the demands for sophisticated editing. You can find filters like Lomo-ish, Old Fashioned, Heat Map, Cartoon, Cross Process, Festival and much more on YouTube Enhancements. You can also adjust the lighting and colors, so as to fine-tune your video.

Blurring Effects are perhaps the most advanced on YouTube Enhancements, and they provide the opportunity to maintain your privacy, by removing people’s distinctive details from the video and blurring them or putting mosaic on their face. With this tool, you can also blur objects on the video, which can increase your privacy even more. For instance, you can blur the plates of your car or your address. Last, there are some hilarious effects that you should check out.

Once you are done, there is an option to preview the video that you have edited. In this way, you will know if the editions that you have made are sufficient for you or not. Finally, you can choose either to save the video as a new file or revert to the original video. These options are welcome, as sometimes you just do not get what you have expected and you do not want to replace the video you have already uploaded.

How to Use Wondershare Filmora to improve YouTube videos

These are the steps that you need to follow, so as to proceed with high-quality video editing on Filmora:

• Open Wordershare Filmora
• Choose if you want 16:9 or 4:3 aspect ratio
• Tap Import so as to upload the files
• Drag and drop them, in order to place them in the right order

• Click Edit and adjust the settings (rotation, contrast, saturation, brightness, hue, auto de-noise and speed)

• Click OK, and you are done with the improvement of Video Quality

If you wish to fine-tune the images of the videos and place special filters, you can go ahead as follows:

• Tap the Effect button
• Drag the effect you want to use on the timeline (you can choose from a wide variety of effects, including Bokeh and Light Leaks, Old Film, etc.)

After having finished with the video editing process, you can preview the video and see if it is of acceptable quality standards. You can do that by clicking on the Play button. Then you can click on the Create button and save the video where you want, in the format of your choosing. It is also possible for you to burn the video on a DVD or share it online using YouTube or Facebook.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has integrated a free video editor to facilitate the work of YouTubers and allow them to process their videos prior to uploading. Although nobody can claim these features can live up to the sophisticated features of the professional video editors, YouTube enhancements are useful and cool which offer a simple way to improve the quality of the videos and do not require any technical knowledge on your behalf.

---

If you are looking for a more professional approach in video editing, you should try out Wondershare Filmora(for Windows and Mac) . This is an exceptionally versatile and powerful tool, which will allow you to gain full control over the videos you wish to edit. It is very easy to use, and it will open up a new world of potentials in video editing. There is a free trial that you can benefit from, so as to see if Filmora meets your criteria in full prior to your purchase.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

• Part 1: How to Use YouTube Enhancements
• Part 2: How to Use Wondershare Filmora to Improve Video Qualtiy

How to Use YouTube Enhancements

First of all, you need to locate YouTube Enhancements. As soon as you have logged into your YouTube channel, you should go to the Video Manager. There you choose Edit and YouTube Enhancements, and you are ready to go. There are three distinctive categories that you can use, in order to edit your video. You can choose among Quick Fix, Filters, and Blurring Effects. As you can see, there are features that pretty much cover the basics in video editing under these categories.

Quick Fix promptly addresses issues that have to do with the contrast and saturation, as well as offers the ability to rotate or trim the video. There is nothing sophisticated there, but it is a really easy and practical solution for those who do not wish to waste time editing. It is cool that you can also stabilize your video or allow for Slow Motion or Timelapse effects. This is definitely an improvement for YouTube videos.

Filters feel a lot like those used on Instagram. They are neat and cool, of course, covering many of the demands for sophisticated editing. You can find filters like Lomo-ish, Old Fashioned, Heat Map, Cartoon, Cross Process, Festival and much more on YouTube Enhancements. You can also adjust the lighting and colors, so as to fine-tune your video.

Blurring Effects are perhaps the most advanced on YouTube Enhancements, and they provide the opportunity to maintain your privacy, by removing people’s distinctive details from the video and blurring them or putting mosaic on their face. With this tool, you can also blur objects on the video, which can increase your privacy even more. For instance, you can blur the plates of your car or your address. Last, there are some hilarious effects that you should check out.

Once you are done, there is an option to preview the video that you have edited. In this way, you will know if the editions that you have made are sufficient for you or not. Finally, you can choose either to save the video as a new file or revert to the original video. These options are welcome, as sometimes you just do not get what you have expected and you do not want to replace the video you have already uploaded.

How to Use Wondershare Filmora to improve YouTube videos

These are the steps that you need to follow, so as to proceed with high-quality video editing on Filmora:

• Open Wordershare Filmora
• Choose if you want 16:9 or 4:3 aspect ratio
• Tap Import so as to upload the files
• Drag and drop them, in order to place them in the right order

• Click Edit and adjust the settings (rotation, contrast, saturation, brightness, hue, auto de-noise and speed)

• Click OK, and you are done with the improvement of Video Quality

If you wish to fine-tune the images of the videos and place special filters, you can go ahead as follows:

• Tap the Effect button
• Drag the effect you want to use on the timeline (you can choose from a wide variety of effects, including Bokeh and Light Leaks, Old Film, etc.)

After having finished with the video editing process, you can preview the video and see if it is of acceptable quality standards. You can do that by clicking on the Play button. Then you can click on the Create button and save the video where you want, in the format of your choosing. It is also possible for you to burn the video on a DVD or share it online using YouTube or Facebook.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has integrated a free video editor to facilitate the work of YouTubers and allow them to process their videos prior to uploading. Although nobody can claim these features can live up to the sophisticated features of the professional video editors, YouTube enhancements are useful and cool which offer a simple way to improve the quality of the videos and do not require any technical knowledge on your behalf.

---

If you are looking for a more professional approach in video editing, you should try out Wondershare Filmora(for Windows and Mac) . This is an exceptionally versatile and powerful tool, which will allow you to gain full control over the videos you wish to edit. It is very easy to use, and it will open up a new world of potentials in video editing. There is a free trial that you can benefit from, so as to see if Filmora meets your criteria in full prior to your purchase.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

• Part 1: How to Use YouTube Enhancements
• Part 2: How to Use Wondershare Filmora to Improve Video Qualtiy

How to Use YouTube Enhancements

First of all, you need to locate YouTube Enhancements. As soon as you have logged into your YouTube channel, you should go to the Video Manager. There you choose Edit and YouTube Enhancements, and you are ready to go. There are three distinctive categories that you can use, in order to edit your video. You can choose among Quick Fix, Filters, and Blurring Effects. As you can see, there are features that pretty much cover the basics in video editing under these categories.

Quick Fix promptly addresses issues that have to do with the contrast and saturation, as well as offers the ability to rotate or trim the video. There is nothing sophisticated there, but it is a really easy and practical solution for those who do not wish to waste time editing. It is cool that you can also stabilize your video or allow for Slow Motion or Timelapse effects. This is definitely an improvement for YouTube videos.

Filters feel a lot like those used on Instagram. They are neat and cool, of course, covering many of the demands for sophisticated editing. You can find filters like Lomo-ish, Old Fashioned, Heat Map, Cartoon, Cross Process, Festival and much more on YouTube Enhancements. You can also adjust the lighting and colors, so as to fine-tune your video.

Blurring Effects are perhaps the most advanced on YouTube Enhancements, and they provide the opportunity to maintain your privacy, by removing people’s distinctive details from the video and blurring them or putting mosaic on their face. With this tool, you can also blur objects on the video, which can increase your privacy even more. For instance, you can blur the plates of your car or your address. Last, there are some hilarious effects that you should check out.

Once you are done, there is an option to preview the video that you have edited. In this way, you will know if the editions that you have made are sufficient for you or not. Finally, you can choose either to save the video as a new file or revert to the original video. These options are welcome, as sometimes you just do not get what you have expected and you do not want to replace the video you have already uploaded.

How to Use Wondershare Filmora to improve YouTube videos

These are the steps that you need to follow, so as to proceed with high-quality video editing on Filmora:

• Open Wordershare Filmora
• Choose if you want 16:9 or 4:3 aspect ratio
• Tap Import so as to upload the files
• Drag and drop them, in order to place them in the right order

• Click Edit and adjust the settings (rotation, contrast, saturation, brightness, hue, auto de-noise and speed)

• Click OK, and you are done with the improvement of Video Quality

If you wish to fine-tune the images of the videos and place special filters, you can go ahead as follows:

• Tap the Effect button
• Drag the effect you want to use on the timeline (you can choose from a wide variety of effects, including Bokeh and Light Leaks, Old Film, etc.)

After having finished with the video editing process, you can preview the video and see if it is of acceptable quality standards. You can do that by clicking on the Play button. Then you can click on the Create button and save the video where you want, in the format of your choosing. It is also possible for you to burn the video on a DVD or share it online using YouTube or Facebook.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has integrated a free video editor to facilitate the work of YouTubers and allow them to process their videos prior to uploading. Although nobody can claim these features can live up to the sophisticated features of the professional video editors, YouTube enhancements are useful and cool which offer a simple way to improve the quality of the videos and do not require any technical knowledge on your behalf.

---

If you are looking for a more professional approach in video editing, you should try out Wondershare Filmora(for Windows and Mac) . This is an exceptionally versatile and powerful tool, which will allow you to gain full control over the videos you wish to edit. It is very easy to use, and it will open up a new world of potentials in video editing. There is a free trial that you can benefit from, so as to see if Filmora meets your criteria in full prior to your purchase.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

• Part 1: How to Use YouTube Enhancements
• Part 2: How to Use Wondershare Filmora to Improve Video Qualtiy

How to Use YouTube Enhancements

First of all, you need to locate YouTube Enhancements. As soon as you have logged into your YouTube channel, you should go to the Video Manager. There you choose Edit and YouTube Enhancements, and you are ready to go. There are three distinctive categories that you can use, in order to edit your video. You can choose among Quick Fix, Filters, and Blurring Effects. As you can see, there are features that pretty much cover the basics in video editing under these categories.

Quick Fix promptly addresses issues that have to do with the contrast and saturation, as well as offers the ability to rotate or trim the video. There is nothing sophisticated there, but it is a really easy and practical solution for those who do not wish to waste time editing. It is cool that you can also stabilize your video or allow for Slow Motion or Timelapse effects. This is definitely an improvement for YouTube videos.

Filters feel a lot like those used on Instagram. They are neat and cool, of course, covering many of the demands for sophisticated editing. You can find filters like Lomo-ish, Old Fashioned, Heat Map, Cartoon, Cross Process, Festival and much more on YouTube Enhancements. You can also adjust the lighting and colors, so as to fine-tune your video.

Blurring Effects are perhaps the most advanced on YouTube Enhancements, and they provide the opportunity to maintain your privacy, by removing people’s distinctive details from the video and blurring them or putting mosaic on their face. With this tool, you can also blur objects on the video, which can increase your privacy even more. For instance, you can blur the plates of your car or your address. Last, there are some hilarious effects that you should check out.

Once you are done, there is an option to preview the video that you have edited. In this way, you will know if the editions that you have made are sufficient for you or not. Finally, you can choose either to save the video as a new file or revert to the original video. These options are welcome, as sometimes you just do not get what you have expected and you do not want to replace the video you have already uploaded.

How to Use Wondershare Filmora to improve YouTube videos

These are the steps that you need to follow, so as to proceed with high-quality video editing on Filmora:

• Open Wordershare Filmora
• Choose if you want 16:9 or 4:3 aspect ratio
• Tap Import so as to upload the files
• Drag and drop them, in order to place them in the right order

• Click Edit and adjust the settings (rotation, contrast, saturation, brightness, hue, auto de-noise and speed)

• Click OK, and you are done with the improvement of Video Quality

If you wish to fine-tune the images of the videos and place special filters, you can go ahead as follows:

• Tap the Effect button
• Drag the effect you want to use on the timeline (you can choose from a wide variety of effects, including Bokeh and Light Leaks, Old Film, etc.)

After having finished with the video editing process, you can preview the video and see if it is of acceptable quality standards. You can do that by clicking on the Play button. Then you can click on the Create button and save the video where you want, in the format of your choosing. It is also possible for you to burn the video on a DVD or share it online using YouTube or Facebook.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Content Creator’s Dilemma: Choosing Between IGTV and YouTube

IGTV VS YouTube: Should Video Content Creators Use One Platform or The Other?

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

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IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox