Unleashing Potential: Crafting a YouTube Channel Brand for Success

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Decoding YouTube Premium: Complete Information Inside

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

It was formerly known as YouTube Red three years ago when it first launched. It brings to your screen tones of perks for better viewing. However, the service isn’t still widely known, and most people are on the verge of understanding what is entailed in the subscription. Most YouTube premium subscribers attest that the service is of value and are even relieved of the constant ads in the Free version. Dive into the article for more insights.

In this article

01 What is YouTube Premium?

02 Is YouTube Premium worth subscribing to?

What is YouTube Premium?

This streaming service was initially launched in 2014 and was later rebranded in 2018 as YouTube Premium. It includes YouTube music and other features that Google added to it. You can download content, perform background playback and even get access to YouTube original content. Note that this came at a cost as its price was raised. But what remains is that you get value for your money.

1. What service is included in the Premium subscription?

The Premium subscription is an after-sought service that includes these services.

Background play: It allows one to play your videos in the background, enabling you to use the app as a music player.

Offline playback: Easily view your videos on your phone or tablet. It means you can download a video or music and play them while not on the internet.

Ad-free videos: Say goodbye to popular ads with YouTube Free subscription. You already catered for your freedom in the subscription.

YouTube Music Premium: YouTube music is available for free even though you won’t download it for offline playback on this tier.

Flip between apps swiftly: Your videos will continue playing even if you switch to another app. You can flip apps on your device, like check emails, read Twitter, scroll to texts and still play your videos.

2. The price of a YouTube Premium subscription

YouTube Premium isn’t different from other services. Like most streaming services, you get family and student plans. YouTube Premium costs your $6.99 monthly subscription for students’ plans. You, however, need to verify that you are a student. A family plan comes at $17.99 per month, where you can add up to five members. Single YouTube Premium will cost you $11.99 a month

3. Does YouTube Premium provide an annual plan?

No. YouTube Premium does not provide an annual plan. You can only pay your subscription per month.

4. What is the difference between YouTube TV and YouTube Premium

Even though they sound similar, YouTube TV and YouTube Premium are different in many aspects. While YouTube Premium is a paid subscription, YouTube TV is a live streaming service. Let’s explore more differences.

What is included

If you subscribe to YouTube Premium, then you unlock other streaming features. These include watching YouTube without ads on its apps, managing offline viewing, playing your videos in the background, and getting YouTube Music, among others.

You can watch various channels over the internet with YouTube TV, live. It offers you close to 90 channels cutting across lifestyle, news, entertainment, sports, etc. Likewise, you can stream live broadcasts from top networks like NBC, FOX, ABC, etc. It will also splash your screen with news channels from BBC America, CNN, FOX News, etc.

Cost

When it comes to pricing, YouTube Premium costs $11.00 per month with a free, one-month trial for new subscribers. It also has different plans for students and families. On the other hand, YouTube TV starts at $64.99 per month. However, first-time subscribers can get a free offer of up to one week at no cost. This rate may seem high, but it is competitive with other live TV streaming services.

Accessibility

YouTube TV is readily available on the web, mobile platforms, and media streaming devices like Fire TV and Chromecast. You can also download the YouTube TV app to enjoy it on players like game consoles and PlayStations. For YouTube Premium, you’ll easily access it by subscription.

However, there are areas where both YouTube TV and YouTube Premium overlap. Both will let you watch YouTube Originals.

You will also enjoy your videos without adverts interruption. Additionally, it would be best to have an internet connection to stream your videos before downloading. And after downloading and saving your files, you can stream them offline on YouTube Premium.

So, which is better?

YouTube Premium subscribers think it’s the better choice. For one, if you like entertainment from services like Hulu, Netflix, Disney, and much more, then YouTube Premium has you covered than YouTube TV.

Q&A: Is YouTube Premium subscription available in all countries?

● YouTube Premium is not available in some countries. The likely reason is that those countries’ laws prevent it from being offered.

● But worry less, you can still access YouTube Premium even if it’s not available in your country. You can switch to an alternative county and stream videos.

• Make a quick switch by first clicking the “Country” button on the bottom of the YouTube homepage. Here, you’ll view various available countries where YouTube Premium is accessible.
• Then click any country of choice to switch to. It will give you that country’s YouTube version.
• You can also change your language if it presents a foreign language video and description. Just click on the “Language” button on the page.
• Finally, access and play any YouTube premium video virtually from the country you switched to.

Is YouTube Premium worth subscribing to?

Even with the lack of YouTube Premium annual subscription, it still beats all odds to subscribe to this streaming service.

1) Offline playback

Office playback is one reason why YouTube lovers opt for the Premium subscription. Saving your videos for offline listening gives you more advantages than needing to be online to stream your videos. You can do it by simply checking for the “Download” icon below the video you wish to save on your device for later watching. You are then free to stream your files at any time, on the go!

2) Free of ads at last

YouTube streaming is much better without ever interacting with adverts. There are no pop-ups with the Premium version, letting you enjoy every bit of your video streaming. Again, such interruptions aren’t healthy for a tutorial session. Without ads, you can fully concentrate on video playing, letting you get quality value for your time.

3) Get original content

By fact, it is clear that this platform lets you interact with high-end artists who dwell on giving original content to their viewers. You’ll get a perfect chance to subscribe to artists who offer content, i.e., exclusive to the paid tier.

4) Included Google Play Music for free

It’s a double party for YouTube Premium subscribers. You have the advantage of getting Google Play Music when you subscribe to YouTube Music Premium. More so, the Google Play library gives you tones of music from their library. Combined with YouTube Premium offers, you won’t have any reason not to feel entertained from any genre of choice.

Some improvements will go a long way

Despite all the reasons to subscribe to YouTube Premium, it still needs a minor improvement to perfection.

• The YouTube Premium service’s availability is limited compared to the initial YouTube version. Therefore, some countries prohibit its usage and are only accessible in about 70 countries. Hopefully, it will be available worldwide so that no user is limited.
• YouTube Premium subscription does not give any discounts on any of the subscriptions. And being that it has no yearly subscriptions, the amount remains the same whether you opt for one month or pay it times 12 for the year. There should be some considerations for offers, primarily when you cover the one-year payments.
• Some users feel the price is higher than other streaming services. However, YouTube claims to offer free Google Play music. Perhaps this is the reason for the slight rise.
• This streaming service lacks some extras like rentals and charged station subscriptions. Other features like “lyrics” to the songs have also not been catered for. Likewise, some extra information like the title or genre of the video you watch is not included. These small extras could go a long way if they were to be added.
• YouTube Premium also seems to pay attention to celebrities other than YouTubers. Most originals are not exclusive to Premium subscribers, while you can watch them with ads on a free account.

Conclusion

● Amidst the many YouTube subscriptions, YouTube Premium has come a long way. Additionally, it hasn’t covered all the countries just yet. However, it has eliminated the presence of annoying ads that are prominent with the free YouTube service. More so, you get free access to Google Play Music, among other added values. Despite those, the app still needs some improvements in its services to incorporate YouTube Premium subscribers in its walk fully.

Try It Free Try It Free

It was formerly known as YouTube Red three years ago when it first launched. It brings to your screen tones of perks for better viewing. However, the service isn’t still widely known, and most people are on the verge of understanding what is entailed in the subscription. Most YouTube premium subscribers attest that the service is of value and are even relieved of the constant ads in the Free version. Dive into the article for more insights.

In this article

01 What is YouTube Premium?

02 Is YouTube Premium worth subscribing to?

What is YouTube Premium?

This streaming service was initially launched in 2014 and was later rebranded in 2018 as YouTube Premium. It includes YouTube music and other features that Google added to it. You can download content, perform background playback and even get access to YouTube original content. Note that this came at a cost as its price was raised. But what remains is that you get value for your money.

1. What service is included in the Premium subscription?

The Premium subscription is an after-sought service that includes these services.

Background play: It allows one to play your videos in the background, enabling you to use the app as a music player.

Offline playback: Easily view your videos on your phone or tablet. It means you can download a video or music and play them while not on the internet.

Ad-free videos: Say goodbye to popular ads with YouTube Free subscription. You already catered for your freedom in the subscription.

YouTube Music Premium: YouTube music is available for free even though you won’t download it for offline playback on this tier.

Flip between apps swiftly: Your videos will continue playing even if you switch to another app. You can flip apps on your device, like check emails, read Twitter, scroll to texts and still play your videos.

2. The price of a YouTube Premium subscription

YouTube Premium isn’t different from other services. Like most streaming services, you get family and student plans. YouTube Premium costs your $6.99 monthly subscription for students’ plans. You, however, need to verify that you are a student. A family plan comes at $17.99 per month, where you can add up to five members. Single YouTube Premium will cost you $11.99 a month

3. Does YouTube Premium provide an annual plan?

No. YouTube Premium does not provide an annual plan. You can only pay your subscription per month.

4. What is the difference between YouTube TV and YouTube Premium

Even though they sound similar, YouTube TV and YouTube Premium are different in many aspects. While YouTube Premium is a paid subscription, YouTube TV is a live streaming service. Let’s explore more differences.

What is included

If you subscribe to YouTube Premium, then you unlock other streaming features. These include watching YouTube without ads on its apps, managing offline viewing, playing your videos in the background, and getting YouTube Music, among others.

You can watch various channels over the internet with YouTube TV, live. It offers you close to 90 channels cutting across lifestyle, news, entertainment, sports, etc. Likewise, you can stream live broadcasts from top networks like NBC, FOX, ABC, etc. It will also splash your screen with news channels from BBC America, CNN, FOX News, etc.

Cost

When it comes to pricing, YouTube Premium costs $11.00 per month with a free, one-month trial for new subscribers. It also has different plans for students and families. On the other hand, YouTube TV starts at $64.99 per month. However, first-time subscribers can get a free offer of up to one week at no cost. This rate may seem high, but it is competitive with other live TV streaming services.

Accessibility

YouTube TV is readily available on the web, mobile platforms, and media streaming devices like Fire TV and Chromecast. You can also download the YouTube TV app to enjoy it on players like game consoles and PlayStations. For YouTube Premium, you’ll easily access it by subscription.

However, there are areas where both YouTube TV and YouTube Premium overlap. Both will let you watch YouTube Originals.

You will also enjoy your videos without adverts interruption. Additionally, it would be best to have an internet connection to stream your videos before downloading. And after downloading and saving your files, you can stream them offline on YouTube Premium.

So, which is better?

YouTube Premium subscribers think it’s the better choice. For one, if you like entertainment from services like Hulu, Netflix, Disney, and much more, then YouTube Premium has you covered than YouTube TV.

Q&A: Is YouTube Premium subscription available in all countries?

● YouTube Premium is not available in some countries. The likely reason is that those countries’ laws prevent it from being offered.

● But worry less, you can still access YouTube Premium even if it’s not available in your country. You can switch to an alternative county and stream videos.

• Make a quick switch by first clicking the “Country” button on the bottom of the YouTube homepage. Here, you’ll view various available countries where YouTube Premium is accessible.
• Then click any country of choice to switch to. It will give you that country’s YouTube version.
• You can also change your language if it presents a foreign language video and description. Just click on the “Language” button on the page.
• Finally, access and play any YouTube premium video virtually from the country you switched to.

Is YouTube Premium worth subscribing to?

Even with the lack of YouTube Premium annual subscription, it still beats all odds to subscribe to this streaming service.

1) Offline playback

Office playback is one reason why YouTube lovers opt for the Premium subscription. Saving your videos for offline listening gives you more advantages than needing to be online to stream your videos. You can do it by simply checking for the “Download” icon below the video you wish to save on your device for later watching. You are then free to stream your files at any time, on the go!

2) Free of ads at last

YouTube streaming is much better without ever interacting with adverts. There are no pop-ups with the Premium version, letting you enjoy every bit of your video streaming. Again, such interruptions aren’t healthy for a tutorial session. Without ads, you can fully concentrate on video playing, letting you get quality value for your time.

3) Get original content

By fact, it is clear that this platform lets you interact with high-end artists who dwell on giving original content to their viewers. You’ll get a perfect chance to subscribe to artists who offer content, i.e., exclusive to the paid tier.

4) Included Google Play Music for free

It’s a double party for YouTube Premium subscribers. You have the advantage of getting Google Play Music when you subscribe to YouTube Music Premium. More so, the Google Play library gives you tones of music from their library. Combined with YouTube Premium offers, you won’t have any reason not to feel entertained from any genre of choice.

Some improvements will go a long way

Despite all the reasons to subscribe to YouTube Premium, it still needs a minor improvement to perfection.

• The YouTube Premium service’s availability is limited compared to the initial YouTube version. Therefore, some countries prohibit its usage and are only accessible in about 70 countries. Hopefully, it will be available worldwide so that no user is limited.
• YouTube Premium subscription does not give any discounts on any of the subscriptions. And being that it has no yearly subscriptions, the amount remains the same whether you opt for one month or pay it times 12 for the year. There should be some considerations for offers, primarily when you cover the one-year payments.
• Some users feel the price is higher than other streaming services. However, YouTube claims to offer free Google Play music. Perhaps this is the reason for the slight rise.
• This streaming service lacks some extras like rentals and charged station subscriptions. Other features like “lyrics” to the songs have also not been catered for. Likewise, some extra information like the title or genre of the video you watch is not included. These small extras could go a long way if they were to be added.
• YouTube Premium also seems to pay attention to celebrities other than YouTubers. Most originals are not exclusive to Premium subscribers, while you can watch them with ads on a free account.

Conclusion

● Amidst the many YouTube subscriptions, YouTube Premium has come a long way. Additionally, it hasn’t covered all the countries just yet. However, it has eliminated the presence of annoying ads that are prominent with the free YouTube service. More so, you get free access to Google Play Music, among other added values. Despite those, the app still needs some improvements in its services to incorporate YouTube Premium subscribers in its walk fully.

Try It Free Try It Free

It was formerly known as YouTube Red three years ago when it first launched. It brings to your screen tones of perks for better viewing. However, the service isn’t still widely known, and most people are on the verge of understanding what is entailed in the subscription. Most YouTube premium subscribers attest that the service is of value and are even relieved of the constant ads in the Free version. Dive into the article for more insights.

In this article

01 What is YouTube Premium?

02 Is YouTube Premium worth subscribing to?

What is YouTube Premium?

This streaming service was initially launched in 2014 and was later rebranded in 2018 as YouTube Premium. It includes YouTube music and other features that Google added to it. You can download content, perform background playback and even get access to YouTube original content. Note that this came at a cost as its price was raised. But what remains is that you get value for your money.

1. What service is included in the Premium subscription?

The Premium subscription is an after-sought service that includes these services.

Background play: It allows one to play your videos in the background, enabling you to use the app as a music player.

Offline playback: Easily view your videos on your phone or tablet. It means you can download a video or music and play them while not on the internet.

Ad-free videos: Say goodbye to popular ads with YouTube Free subscription. You already catered for your freedom in the subscription.

YouTube Music Premium: YouTube music is available for free even though you won’t download it for offline playback on this tier.

Flip between apps swiftly: Your videos will continue playing even if you switch to another app. You can flip apps on your device, like check emails, read Twitter, scroll to texts and still play your videos.

2. The price of a YouTube Premium subscription

YouTube Premium isn’t different from other services. Like most streaming services, you get family and student plans. YouTube Premium costs your $6.99 monthly subscription for students’ plans. You, however, need to verify that you are a student. A family plan comes at $17.99 per month, where you can add up to five members. Single YouTube Premium will cost you $11.99 a month

3. Does YouTube Premium provide an annual plan?

No. YouTube Premium does not provide an annual plan. You can only pay your subscription per month.

4. What is the difference between YouTube TV and YouTube Premium

Even though they sound similar, YouTube TV and YouTube Premium are different in many aspects. While YouTube Premium is a paid subscription, YouTube TV is a live streaming service. Let’s explore more differences.

What is included

If you subscribe to YouTube Premium, then you unlock other streaming features. These include watching YouTube without ads on its apps, managing offline viewing, playing your videos in the background, and getting YouTube Music, among others.

You can watch various channels over the internet with YouTube TV, live. It offers you close to 90 channels cutting across lifestyle, news, entertainment, sports, etc. Likewise, you can stream live broadcasts from top networks like NBC, FOX, ABC, etc. It will also splash your screen with news channels from BBC America, CNN, FOX News, etc.

Cost

When it comes to pricing, YouTube Premium costs $11.00 per month with a free, one-month trial for new subscribers. It also has different plans for students and families. On the other hand, YouTube TV starts at $64.99 per month. However, first-time subscribers can get a free offer of up to one week at no cost. This rate may seem high, but it is competitive with other live TV streaming services.

Accessibility

YouTube TV is readily available on the web, mobile platforms, and media streaming devices like Fire TV and Chromecast. You can also download the YouTube TV app to enjoy it on players like game consoles and PlayStations. For YouTube Premium, you’ll easily access it by subscription.

However, there are areas where both YouTube TV and YouTube Premium overlap. Both will let you watch YouTube Originals.

You will also enjoy your videos without adverts interruption. Additionally, it would be best to have an internet connection to stream your videos before downloading. And after downloading and saving your files, you can stream them offline on YouTube Premium.

So, which is better?

YouTube Premium subscribers think it’s the better choice. For one, if you like entertainment from services like Hulu, Netflix, Disney, and much more, then YouTube Premium has you covered than YouTube TV.

Q&A: Is YouTube Premium subscription available in all countries?

● YouTube Premium is not available in some countries. The likely reason is that those countries’ laws prevent it from being offered.

● But worry less, you can still access YouTube Premium even if it’s not available in your country. You can switch to an alternative county and stream videos.

• Make a quick switch by first clicking the “Country” button on the bottom of the YouTube homepage. Here, you’ll view various available countries where YouTube Premium is accessible.
• Then click any country of choice to switch to. It will give you that country’s YouTube version.
• You can also change your language if it presents a foreign language video and description. Just click on the “Language” button on the page.
• Finally, access and play any YouTube premium video virtually from the country you switched to.

Is YouTube Premium worth subscribing to?

Even with the lack of YouTube Premium annual subscription, it still beats all odds to subscribe to this streaming service.

1) Offline playback

Office playback is one reason why YouTube lovers opt for the Premium subscription. Saving your videos for offline listening gives you more advantages than needing to be online to stream your videos. You can do it by simply checking for the “Download” icon below the video you wish to save on your device for later watching. You are then free to stream your files at any time, on the go!

2) Free of ads at last

YouTube streaming is much better without ever interacting with adverts. There are no pop-ups with the Premium version, letting you enjoy every bit of your video streaming. Again, such interruptions aren’t healthy for a tutorial session. Without ads, you can fully concentrate on video playing, letting you get quality value for your time.

3) Get original content

By fact, it is clear that this platform lets you interact with high-end artists who dwell on giving original content to their viewers. You’ll get a perfect chance to subscribe to artists who offer content, i.e., exclusive to the paid tier.

4) Included Google Play Music for free

It’s a double party for YouTube Premium subscribers. You have the advantage of getting Google Play Music when you subscribe to YouTube Music Premium. More so, the Google Play library gives you tones of music from their library. Combined with YouTube Premium offers, you won’t have any reason not to feel entertained from any genre of choice.

Some improvements will go a long way

Despite all the reasons to subscribe to YouTube Premium, it still needs a minor improvement to perfection.

• The YouTube Premium service’s availability is limited compared to the initial YouTube version. Therefore, some countries prohibit its usage and are only accessible in about 70 countries. Hopefully, it will be available worldwide so that no user is limited.
• YouTube Premium subscription does not give any discounts on any of the subscriptions. And being that it has no yearly subscriptions, the amount remains the same whether you opt for one month or pay it times 12 for the year. There should be some considerations for offers, primarily when you cover the one-year payments.
• Some users feel the price is higher than other streaming services. However, YouTube claims to offer free Google Play music. Perhaps this is the reason for the slight rise.
• This streaming service lacks some extras like rentals and charged station subscriptions. Other features like “lyrics” to the songs have also not been catered for. Likewise, some extra information like the title or genre of the video you watch is not included. These small extras could go a long way if they were to be added.
• YouTube Premium also seems to pay attention to celebrities other than YouTubers. Most originals are not exclusive to Premium subscribers, while you can watch them with ads on a free account.

Conclusion

● Amidst the many YouTube subscriptions, YouTube Premium has come a long way. Additionally, it hasn’t covered all the countries just yet. However, it has eliminated the presence of annoying ads that are prominent with the free YouTube service. More so, you get free access to Google Play Music, among other added values. Despite those, the app still needs some improvements in its services to incorporate YouTube Premium subscribers in its walk fully.

Try It Free Try It Free

It was formerly known as YouTube Red three years ago when it first launched. It brings to your screen tones of perks for better viewing. However, the service isn’t still widely known, and most people are on the verge of understanding what is entailed in the subscription. Most YouTube premium subscribers attest that the service is of value and are even relieved of the constant ads in the Free version. Dive into the article for more insights.

In this article

01 What is YouTube Premium?

02 Is YouTube Premium worth subscribing to?

What is YouTube Premium?

This streaming service was initially launched in 2014 and was later rebranded in 2018 as YouTube Premium. It includes YouTube music and other features that Google added to it. You can download content, perform background playback and even get access to YouTube original content. Note that this came at a cost as its price was raised. But what remains is that you get value for your money.

1. What service is included in the Premium subscription?

The Premium subscription is an after-sought service that includes these services.

Background play: It allows one to play your videos in the background, enabling you to use the app as a music player.

Offline playback: Easily view your videos on your phone or tablet. It means you can download a video or music and play them while not on the internet.

Ad-free videos: Say goodbye to popular ads with YouTube Free subscription. You already catered for your freedom in the subscription.

YouTube Music Premium: YouTube music is available for free even though you won’t download it for offline playback on this tier.

Flip between apps swiftly: Your videos will continue playing even if you switch to another app. You can flip apps on your device, like check emails, read Twitter, scroll to texts and still play your videos.

2. The price of a YouTube Premium subscription

YouTube Premium isn’t different from other services. Like most streaming services, you get family and student plans. YouTube Premium costs your $6.99 monthly subscription for students’ plans. You, however, need to verify that you are a student. A family plan comes at $17.99 per month, where you can add up to five members. Single YouTube Premium will cost you $11.99 a month

3. Does YouTube Premium provide an annual plan?

No. YouTube Premium does not provide an annual plan. You can only pay your subscription per month.

4. What is the difference between YouTube TV and YouTube Premium

Even though they sound similar, YouTube TV and YouTube Premium are different in many aspects. While YouTube Premium is a paid subscription, YouTube TV is a live streaming service. Let’s explore more differences.

What is included

If you subscribe to YouTube Premium, then you unlock other streaming features. These include watching YouTube without ads on its apps, managing offline viewing, playing your videos in the background, and getting YouTube Music, among others.

You can watch various channels over the internet with YouTube TV, live. It offers you close to 90 channels cutting across lifestyle, news, entertainment, sports, etc. Likewise, you can stream live broadcasts from top networks like NBC, FOX, ABC, etc. It will also splash your screen with news channels from BBC America, CNN, FOX News, etc.

Cost

When it comes to pricing, YouTube Premium costs $11.00 per month with a free, one-month trial for new subscribers. It also has different plans for students and families. On the other hand, YouTube TV starts at $64.99 per month. However, first-time subscribers can get a free offer of up to one week at no cost. This rate may seem high, but it is competitive with other live TV streaming services.

Accessibility

YouTube TV is readily available on the web, mobile platforms, and media streaming devices like Fire TV and Chromecast. You can also download the YouTube TV app to enjoy it on players like game consoles and PlayStations. For YouTube Premium, you’ll easily access it by subscription.

However, there are areas where both YouTube TV and YouTube Premium overlap. Both will let you watch YouTube Originals.

You will also enjoy your videos without adverts interruption. Additionally, it would be best to have an internet connection to stream your videos before downloading. And after downloading and saving your files, you can stream them offline on YouTube Premium.

So, which is better?

YouTube Premium subscribers think it’s the better choice. For one, if you like entertainment from services like Hulu, Netflix, Disney, and much more, then YouTube Premium has you covered than YouTube TV.

Q&A: Is YouTube Premium subscription available in all countries?

● YouTube Premium is not available in some countries. The likely reason is that those countries’ laws prevent it from being offered.

● But worry less, you can still access YouTube Premium even if it’s not available in your country. You can switch to an alternative county and stream videos.

• Make a quick switch by first clicking the “Country” button on the bottom of the YouTube homepage. Here, you’ll view various available countries where YouTube Premium is accessible.
• Then click any country of choice to switch to. It will give you that country’s YouTube version.
• You can also change your language if it presents a foreign language video and description. Just click on the “Language” button on the page.
• Finally, access and play any YouTube premium video virtually from the country you switched to.

Is YouTube Premium worth subscribing to?

Even with the lack of YouTube Premium annual subscription, it still beats all odds to subscribe to this streaming service.

1) Offline playback

Office playback is one reason why YouTube lovers opt for the Premium subscription. Saving your videos for offline listening gives you more advantages than needing to be online to stream your videos. You can do it by simply checking for the “Download” icon below the video you wish to save on your device for later watching. You are then free to stream your files at any time, on the go!

2) Free of ads at last

YouTube streaming is much better without ever interacting with adverts. There are no pop-ups with the Premium version, letting you enjoy every bit of your video streaming. Again, such interruptions aren’t healthy for a tutorial session. Without ads, you can fully concentrate on video playing, letting you get quality value for your time.

3) Get original content

By fact, it is clear that this platform lets you interact with high-end artists who dwell on giving original content to their viewers. You’ll get a perfect chance to subscribe to artists who offer content, i.e., exclusive to the paid tier.

4) Included Google Play Music for free

It’s a double party for YouTube Premium subscribers. You have the advantage of getting Google Play Music when you subscribe to YouTube Music Premium. More so, the Google Play library gives you tones of music from their library. Combined with YouTube Premium offers, you won’t have any reason not to feel entertained from any genre of choice.

Some improvements will go a long way

Despite all the reasons to subscribe to YouTube Premium, it still needs a minor improvement to perfection.

• The YouTube Premium service’s availability is limited compared to the initial YouTube version. Therefore, some countries prohibit its usage and are only accessible in about 70 countries. Hopefully, it will be available worldwide so that no user is limited.
• YouTube Premium subscription does not give any discounts on any of the subscriptions. And being that it has no yearly subscriptions, the amount remains the same whether you opt for one month or pay it times 12 for the year. There should be some considerations for offers, primarily when you cover the one-year payments.
• Some users feel the price is higher than other streaming services. However, YouTube claims to offer free Google Play music. Perhaps this is the reason for the slight rise.
• This streaming service lacks some extras like rentals and charged station subscriptions. Other features like “lyrics” to the songs have also not been catered for. Likewise, some extra information like the title or genre of the video you watch is not included. These small extras could go a long way if they were to be added.
• YouTube Premium also seems to pay attention to celebrities other than YouTubers. Most originals are not exclusive to Premium subscribers, while you can watch them with ads on a free account.

Conclusion

● Amidst the many YouTube subscriptions, YouTube Premium has come a long way. Additionally, it hasn’t covered all the countries just yet. However, it has eliminated the presence of annoying ads that are prominent with the free YouTube service. More so, you get free access to Google Play Music, among other added values. Despite those, the app still needs some improvements in its services to incorporate YouTube Premium subscribers in its walk fully.