Understanding YouTube Revenue Models Today

YouTube monetization policy has been improved in recent times. Small creators can now find joy in learning that YouTube is making it easier for them to monetize their content. The game-changing updates on YouTube’s new monetization policy in 2023 make the platform friendly for budding content creators. Anyone who has been discouraged from starting a YouTube because of the lofty thresholds can now breathe a sigh of relief. This guide to YouTube monetization policy and requirements provides information and guidance on the latest changes creators need to be aware of.

YouTube Monetization Editor A cross-platform for making shorts using top YouTuber’s strategies!

Free Download Free Download Learn More

Part 1. Introduction to YouTube Monetization: What You Need to Know

YouTube monetization refers to earning money from the content uploaded on the platform. It is the ability to derive income from the videos you have uploaded on your YouTube channels. The YouTube policies for monetization clearly stipulate what you need to start making money on the platform.

After passing the YouTube requirement for monetization, your channel can generate revenue in several ways:

• YouTube Ads: The most common way of earning money from YouTube. After passing the eligibility criteria, YouTube displays ads on your videos. You then earn income every time a viewer watches it for a certain amount of time or clicks on it.
• Channel Memberships: Viewers to pay a monthly fee to support your channel. In exchange, they get unique perks like early access to new videos
• Merchandise Shelf: YouTubers with more than 10,000 subscribers can enable a merch shelf. It allows them to sell merchandise on videos.
• Super Chat: You can also earn money from YouTube through Super Chat and Super Stickers. They allow viewers to pay for their messages to be highlighted in the live chat. They can also pay for the animated images that appear on the screen.
• Brand Deals: YouTubers partner with brands to promote products or services. Brand deals can also include sponsorships and product placement.

Part 2. YouTube New Monetization Policies 2023: Key Updates

The YouTube monetization policies update on June 13th, 2023 provided a new opportunity for creators to earn money on the platforms. With the new updates, it is now easier for beginners to generate revenue on YouTube. The YouTube new monetization policy 2023 makes monetization more accessible to creators. It adds earlier access to the YouTube Partner Program.

Easy and Safe Partition Software & Hard Disk Manager

YouTube New Policy for Monetization

The new eligibility criteria are more inclusive and require your channel to have:

• At least 500 subscribers
• At least 3 valid public video uploads within the last 90 days
• Either 3,000 public watch hours on long videos in the last 365 days or 3M public views on shorts videos in the last 90 days

With the new YouTube monetization policy 2023, creators enjoy the following benefits:

• Product promotion through YouTube Shopping
• Fan funding through channel memberships, super chats, super thanks, and super stickers
• Access to Creator Support

Applicability of the Old Standards

While the new YouTube monetization criteria create more opportunities for smaller creators to earn fan funding, the old standards are still applicable. The YouTube policy for monetization through ad revenue will remain the same. Channels are still required to have at least 1,000 subscribers with more than 4,000 public watch hours for long videos in the past 365 days or 10M public views for Shorts videos in the past 90 days.

That said, the 2023 new YouTube monetization requirements are a great addition to creators’ journey. Creators who have applied for early access to fun funding are not required to reapply after qualifying for full monetization.

Additional Policies and Guidelines

Apart from the new monetization rules for YouTube 2023, other policies and guidelines remain the same. Youtubers are required to adhere to the following YouTube channel monetization policies:

• Content Guidelines: Content must not violate YouTube’s Community Guideline. YouTubers are prohibited from uploading violent or harmful content.
• Copyright Guidelines: Content must not infringe on the copyright of others, including music or videos without permission.
• Monetization Policies: Content must not be designed to manipulate viewers into clicking on ads or performing other actions intended to generate revenue for the creator.

Part 3. How YouTube’s New Monetization Policy Will Impact Creators

The new monetization rules for YouTube 2023 create a unique opportunity for creators to make money. The requirements to get monetized on YouTube are now relaxed. This implies that more creators can monetize their channels. By attaining YouTube monetization eligibility quickly, small YouTubers will now be motivated to create content with more value.

Take advantage of PREMIUM features for 12 months.
Create your texts / logos without any limitation.
No attribution required when downloading.
No advertising on the website.
TextStudio.com PREMIUM - Yearly Membership

Who Benefits the Most from YouTube Monetization Rules 2023

Ad revenue is the most sustainable form of monetization. Creators don’t have to ask the community to support them financially. They only create good quality content and build a large following. The new YouTube policies for monetization will mostly benefit creators who create Shorts or stream on YouTube.

Streamers usually have a higher watch time than the number of subscribers they have. So, the new policy will allow YouTubers will a low following to earn from streaming their content. Short creators will benefit from the high number of views shorts tend to generate.

New Policies Make YouTube More Competitive

The new YouTube channel monetization rules will not only benefit creators. By making it easier for creators to earn on the platform, YouTube is becoming more competitive amongst other platforms. These policies will make YouTube dominate the traditional long-form videos, as well as the emerging shirt-form content. More creators find the new policies more friendly and are more willing to put their content on the platform.

Advertisers to Benefit

The new YouTube channel monetization rules will be great for advertisers. They will no longer have to worry about their ads showing up on videos that are inappropriate or fly-by-night. The quality of channels where the ads show will be much better. This means that advertiser will have their ads placed on channels of nano- and micro-influencers. These are more likely to have a loyal following and are more likely to act on the adverts.

Creators Ability to Monetize their Channels

The new policies make it easier for more creators to monetize their channels. Since this is the goal of every creator, it will be an opportunity for more people to start committing to their YouTube career. With the new ways of making money being introduced, more YouTubers will be able to generate revenues from their channels.

It’s interesting that watch hours from shorts will not count along the standard 4,000 public watch hours. This is a plus for many creators. You will find that many creators who post shorts on their channels have more views than their long views. With the new policies, it means that they can monetize their channels based only on the short’s figures.

Part 4. Editing YouTube Videos For Monetization with Wondershare Filmora

Wondershare Filmora is a versatile video editing software that helps creators remain relevant. With specific editing features for various aspects of your video project, this software ensures that your videos will stand out on YouTube. It is also a great tool for making shorts using top YouTuber’s strategies.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Filmora has all the features in one place, which makes it easy and quick to edit videos. From improving the quality of your audio to enhancing your visuals, here are 5 features you need to explore:

1. Preset Templates

Filmora gives you a quick and easy start to your creative video editing journey. Select from the readily available templates or save your own video templates for future use.

2. Add Text to Video

Quickly add relevant texts to your videos. You can include captions or subtitles, choosing the font style and other formatting as desired.

Video Converter Factory Pro

3. AI Smart Cutout

The AI Smart Cutout features allow you to easily edit out any unwanted background or objects in your clips. The AI-powered features help you edit your clips faster and finish your projects quickly.

4. Adjustment Layer

The adjustment layer is a great feature on Filmora that allows you to add effects to multiple video clips at once. No need to keep going back and forth when making your edits.

The Tube Sites Submitter is a fast and efficient tool for anyone who needs to upload videos quickly, easily and automatically to hundreds of tube sites in mere minutes .

5. Text to Speech

The Text to Speech (TTS) feature on Filmora allows you to convert your text files to voiceovers. A great feature to bring more elements that enrich your video experience.

Conclusion

The new YouTube monetization policy 2023 has created more opportunities for creators to make money on the platform. Creators of Shorts or those who love to stream on the platform now have an easier way to monetize their channels. To get the best out of this opportunity, we recommend using Wondershare Filmora for your video editing projects. Explore the available features, and create long- or short-form videos that will stand out on YouTube.

Free Download Free Download Learn More

Part 1. Introduction to YouTube Monetization: What You Need to Know

YouTube monetization refers to earning money from the content uploaded on the platform. It is the ability to derive income from the videos you have uploaded on your YouTube channels. The YouTube policies for monetization clearly stipulate what you need to start making money on the platform.

After passing the YouTube requirement for monetization, your channel can generate revenue in several ways:

• YouTube Ads: The most common way of earning money from YouTube. After passing the eligibility criteria, YouTube displays ads on your videos. You then earn income every time a viewer watches it for a certain amount of time or clicks on it.
• Channel Memberships: Viewers to pay a monthly fee to support your channel. In exchange, they get unique perks like early access to new videos
• Merchandise Shelf: YouTubers with more than 10,000 subscribers can enable a merch shelf. It allows them to sell merchandise on videos.
• Super Chat: You can also earn money from YouTube through Super Chat and Super Stickers. They allow viewers to pay for their messages to be highlighted in the live chat. They can also pay for the animated images that appear on the screen.
• Brand Deals: YouTubers partner with brands to promote products or services. Brand deals can also include sponsorships and product placement.

Part 2. YouTube New Monetization Policies 2023: Key Updates

The YouTube monetization policies update on June 13th, 2023 provided a new opportunity for creators to earn money on the platforms. With the new updates, it is now easier for beginners to generate revenue on YouTube. The YouTube new monetization policy 2023 makes monetization more accessible to creators. It adds earlier access to the YouTube Partner Program.

YouTube New Policy for Monetization

Click here


The new eligibility criteria are more inclusive and require your channel to have:

• At least 500 subscribers
• At least 3 valid public video uploads within the last 90 days
• Either 3,000 public watch hours on long videos in the last 365 days or 3M public views on shorts videos in the last 90 days

With the new YouTube monetization policy 2023, creators enjoy the following benefits:

• Product promotion through YouTube Shopping
• Fan funding through channel memberships, super chats, super thanks, and super stickers
• Access to Creator Support

NeoDownloader - Fast and fully automatic image/video/music downloader.

Applicability of the Old Standards

While the new YouTube monetization criteria create more opportunities for smaller creators to earn fan funding, the old standards are still applicable. The YouTube policy for monetization through ad revenue will remain the same. Channels are still required to have at least 1,000 subscribers with more than 4,000 public watch hours for long videos in the past 365 days or 10M public views for Shorts videos in the past 90 days.

That said, the 2023 new YouTube monetization requirements are a great addition to creators’ journey. Creators who have applied for early access to fun funding are not required to reapply after qualifying for full monetization.

Additional Policies and Guidelines

Apart from the new monetization rules for YouTube 2023, other policies and guidelines remain the same. Youtubers are required to adhere to the following YouTube channel monetization policies:

• Content Guidelines: Content must not violate YouTube’s Community Guideline. YouTubers are prohibited from uploading violent or harmful content.
• Copyright Guidelines: Content must not infringe on the copyright of others, including music or videos without permission.
• Monetization Policies: Content must not be designed to manipulate viewers into clicking on ads or performing other actions intended to generate revenue for the creator.

Part 3. How YouTube’s New Monetization Policy Will Impact Creators

The new monetization rules for YouTube 2023 create a unique opportunity for creators to make money. The requirements to get monetized on YouTube are now relaxed. This implies that more creators can monetize their channels. By attaining YouTube monetization eligibility quickly, small YouTubers will now be motivated to create content with more value.

Who Benefits the Most from YouTube Monetization Rules 2023

Ad revenue is the most sustainable form of monetization. Creators don’t have to ask the community to support them financially. They only create good quality content and build a large following. The new YouTube policies for monetization will mostly benefit creators who create Shorts or stream on YouTube.

Streamers usually have a higher watch time than the number of subscribers they have. So, the new policy will allow YouTubers will a low following to earn from streaming their content. Short creators will benefit from the high number of views shorts tend to generate.

New Policies Make YouTube More Competitive

The new YouTube channel monetization rules will not only benefit creators. By making it easier for creators to earn on the platform, YouTube is becoming more competitive amongst other platforms. These policies will make YouTube dominate the traditional long-form videos, as well as the emerging shirt-form content. More creators find the new policies more friendly and are more willing to put their content on the platform.

EmEditor Professional (Lifetime License, non-store app)

Advertisers to Benefit

The new YouTube channel monetization rules will be great for advertisers. They will no longer have to worry about their ads showing up on videos that are inappropriate or fly-by-night. The quality of channels where the ads show will be much better. This means that advertiser will have their ads placed on channels of nano- and micro-influencers. These are more likely to have a loyal following and are more likely to act on the adverts.

Creators Ability to Monetize their Channels

The new policies make it easier for more creators to monetize their channels. Since this is the goal of every creator, it will be an opportunity for more people to start committing to their YouTube career. With the new ways of making money being introduced, more YouTubers will be able to generate revenues from their channels.

It’s interesting that watch hours from shorts will not count along the standard 4,000 public watch hours. This is a plus for many creators. You will find that many creators who post shorts on their channels have more views than their long views. With the new policies, it means that they can monetize their channels based only on the short’s figures.

Part 4. Editing YouTube Videos For Monetization with Wondershare Filmora

Wondershare Filmora is a versatile video editing software that helps creators remain relevant. With specific editing features for various aspects of your video project, this software ensures that your videos will stand out on YouTube. It is also a great tool for making shorts using top YouTuber’s strategies.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Filmora has all the features in one place, which makes it easy and quick to edit videos. From improving the quality of your audio to enhancing your visuals, here are 5 features you need to explore:

1. Preset Templates

Filmora gives you a quick and easy start to your creative video editing journey. Select from the readily available templates or save your own video templates for future use.

The BootIt Collection covers multi-booting, partitioning, and disk imaging on traditional PC’s using the standard BIOS and  newer PC’s using UEFI.   The collection includes BootIt Bare Metal (BIBM) for standard BIOS systems and BootIt UEFI (BIU) for UEFI system.

HD Video Converter Factory Pro

2. Add Text to Video

Quickly add relevant texts to your videos. You can include captions or subtitles, choosing the font style and other formatting as desired.

3. AI Smart Cutout

The AI Smart Cutout features allow you to easily edit out any unwanted background or objects in your clips. The AI-powered features help you edit your clips faster and finish your projects quickly.

4. Adjustment Layer

The adjustment layer is a great feature on Filmora that allows you to add effects to multiple video clips at once. No need to keep going back and forth when making your edits.

5. Text to Speech

The Text to Speech (TTS) feature on Filmora allows you to convert your text files to voiceovers. A great feature to bring more elements that enrich your video experience.

Conclusion

The new YouTube monetization policy 2023 has created more opportunities for creators to make money on the platform. Creators of Shorts or those who love to stream on the platform now have an easier way to monetize their channels. To get the best out of this opportunity, we recommend using Wondershare Filmora for your video editing projects. Explore the available features, and create long- or short-form videos that will stand out on YouTube.

Solutions for Hidden YouTube Shorts Thumbnail Problems

Video thumbnails are important since they encourage people to click and watch the video. But what if your set YouTube Shorts thumbnail is not showing? YouTube will use a random part of the video as the thumbnail. It may be an unflattering or uninteresting shot. Then, your Shorts video is doomed.

That said, it is a problem you want to solve. Here are 7 FAQs about YouTube Shorts thumbnails. They may help you with fixing this issue.

Q1. Can I Customize YouTube Shorts Thumbnails?

Yes, you can. YouTube did allow short-form video creators to upload custom thumbnails for their Shorts. However, they aren’t that optimized. For instance, some people may not see them on the Shorts shelf. Also, if you share a link to the video somewhere else, the old video thumbnail may show instead of the new one.

Adding a custom thumbnail for YouTube Shorts is the same as adding one for long-form videos on the platform. Follow these steps:

• Open the YouTube mobile app. Click the “Plus” icon at the bottom center > “Create Short.” Upload, edit, and post your video.

• Get to your desktop computer or laptop. Open your channel’s YouTube Studio.

• On the left navigation menu, click “Content.”

• Click the “pencil” icon next to the Shorts you just uploaded. This video should be at the top of the list.
• Navigate to the Thumbnail section. Click “Create Thumbnail.”

Q2. Why Are YouTube Shorts Thumbnails Not Showing?

It’s not you who’s the only one with Shorts thumbnails not showing. Many short-form content creators on the platform are also facing this issue. A YouTuber took to Reddit to complain about how he uploaded custom thumbnails for all his videos. The thumbnails are correct in the editor. However, YouTube still displays a random frame as the thumbnail on the Shorts shelf.

“They ALL have randomly selected different parts of each video I have uploaded & somehow generated a new/unknown thumbnail that was neither what I uploaded as the custom option nor 1 of the 3 that YouTube auto populated.”

YouTuber on Reddit

The reason behind this is the difference in the thumbnail size. Regular YouTube video thumbnails are in the ratio of 16:9. Meanwhile, Shorts uses a ratio of 9:16. The thing is that YouTube does not yet allow you to upload 9:16 thumbnails. Thus, the thumbnail for Shorts may show correctly on the video section but not on the Shorts shelf.

Q3. How to Fix YouTube Shorts Thumbnail Problem?

Unfortunately, there is no reliable fix to this problem yet. YouTubers have tried different things in hopes that YouTube will display the correct thumbnail for their Shorts.

Some YouTubers have tried using different images. Others have experimented with changing the aspect ratio of the thumbnail or using Adobe editor for ratios. Clearing histories and cache, using different browsers, resizing, and changing the images’ resolution have also been done. Sadly, these are all failed attempts.

Take advantage of PREMIUM features.
Create your texts / logos without any limitation.
No attribution required when downloading.
No advertising on the website.
TextStudio.com PREMIUM - Monthly Membership

Q4. How To Boost Views When I Have no Control Over YouTube Shorts Thumbnails?

Attracting viewers on Shorts is the same as attracting viewers on the main YouTube. You use interesting thumbnails and video titles. Since thumbnails are out of the options, selecting great video titles has become even more important.

Here are some pointers. Your title should be at most 40 characters. Also, it should be concise and irresistible. And forget about SEO since no one is searching for YouTube Shorts anyway. People consume what they see in their feeds. So instead, the title should be “snappy.” It should intrigue, entertain, or enlighten the viewers. That will net you some views for your Shorts content.

Q5. How To Get More Views on YouTube Shorts?

Forgoing the intro is the way to go. An intro will just prolong the video when people are in Shorts to find bite-sized videos. So jump right into the video content. You can also start the video with a still frame instead. Using hashtags, captions, and text effects are also recommended. And interacting with your audience through comments and pinned comments will keep them coming back to your Shorts channel.

Of course, ensuring that the video quality is high is key to getting more views. For that, you need a good video editor. You can try Wondershare Filmora , a powerful and easy-to-use video editor.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

The best thing is that you don’t need to transfer the video from your phone to your computer and back. Wondershare Filmora is available on mobile. And it’s one of the best tools for enhancing a short-form video.

Short-form video watchers love filters, transitions, and effects. And Filmora gives you access to all of that. It provides you with fun and amazing filters, effects, transitions, and stamps that can add a wow factor to your short-form video.

Q6. Do YouTube Shorts Make Money?

Making money from YouTube Shorts was challenging. The platform pays content creators who are doing well through the Creator Fund. However, as Shorts grew, the payout became smaller.

Luckily, that’s going to change. Starting this year, Shorts will be a part of the YouTube Partner Program. This means that you can make money from the ads that people watch on Shorts. According to YouTube, creators will keep 45% of the revenue. It will be distributed based on your share of total Shorts views.

YouTube also adjusted the requirements to qualify for the YPP. They made it easier for Shorts content creators to get into the program.

Q7. How Do You Make YouTube Shorts Play Normal?

You can watch Shorts like normal YouTube videos where you can rewind when you want to. Follow these steps.

On a Desktop Computer

• Open a Shorts video on YouTube.

• Pause the video.

Screensaver Factory, Create stunning professional screensavers within minutes. Create screensavers for yourself, for marketing or unlimited royalty-free commercial distribution. Make screensavers from images, video and swf flash, add background music and smooth sprite and transition effects. Screensaver Factory is very easy to use, and it enables you to make self-installing screensaver files and CDs for easy setup and distribution. Screensaver Factory is the most advanced software of its kind.

• Click “Library” on the left panel.

• Select the Shorts you just watched. It should be on the top and first on the list.

Glarysoft File Recovery Pro - Helps to recover your lost file/data, even permanently deleted data.

On a Mobile Phone

• Open the YouTube app. Watch a Shorts video.

• Like the Shorts video.

• Tap “Library”

• Scroll down to find “Liked Videos.” Click on it.

• Select the Shorts video you just watched. It should be at the top of the list.

Conclusion

Unfortunately, custom thumbnails not showing on Shorts does not have a fix yet. So to attract viewers, you must leverage the things in your control. You must title your videos in a way that will make users click the video. Also, adding effects and filters on the video using an editor like Wondershare Filmora can help.

Users can subscribe to Shorts channels. And if they see that your videos are well-edited and high-quality, they’ll be more likely to do so. Once they are subscribed, they will see and watch your videos more often.

Free Download For macOS 10.14 or later

The best thing is that you don’t need to transfer the video from your phone to your computer and back. Wondershare Filmora is available on mobile. And it’s one of the best tools for enhancing a short-form video.

Short-form video watchers love filters, transitions, and effects. And Filmora gives you access to all of that. It provides you with fun and amazing filters, effects, transitions, and stamps that can add a wow factor to your short-form video.

Q6. Do YouTube Shorts Make Money?

Making money from YouTube Shorts was challenging. The platform pays content creators who are doing well through the Creator Fund. However, as Shorts grew, the payout became smaller.

Luckily, that’s going to change. Starting this year, Shorts will be a part of the YouTube Partner Program. This means that you can make money from the ads that people watch on Shorts. According to YouTube, creators will keep 45% of the revenue. It will be distributed based on your share of total Shorts views.

YouTube also adjusted the requirements to qualify for the YPP. They made it easier for Shorts content creators to get into the program.

Q7. How Do You Make YouTube Shorts Play Normal?

You can watch Shorts like normal YouTube videos where you can rewind when you want to. Follow these steps.

Nero Burning ROM:
The ultimate burning program for all your needs!

On a Desktop Computer

• Open a Shorts video on YouTube.

• Pause the video.

• Click “Library” on the left panel.

• Select the Shorts you just watched. It should be on the top and first on the list.

PaperScan Professional： PaperScan Scanner Software is a powerful TWAIN & WIA scanning application centered on one idea: making document acquisition an unparalleled easy task for anyone.

On a Mobile Phone

• Open the YouTube app. Watch a Shorts video.

Simple and intuitive video editing
🎬 Nero Video:
The powerful video editing program for your Windows PC

• Like the Shorts video.

• Tap “Library”

• Scroll down to find “Liked Videos.” Click on it.

• Select the Shorts video you just watched. It should be at the top of the list.

Conclusion

Unfortunately, custom thumbnails not showing on Shorts does not have a fix yet. So to attract viewers, you must leverage the things in your control. You must title your videos in a way that will make users click the video. Also, adding effects and filters on the video using an editor like Wondershare Filmora can help.

Users can subscribe to Shorts channels. And if they see that your videos are well-edited and high-quality, they’ll be more likely to do so. Once they are subscribed, they will see and watch your videos more often.