Uncovering YouTube’s Top Viewed Comments

What Is the YouTube Highlighted Comment?

Liza Brown

Mar 27, 2024• Proven solutions

Did you just come across a comment tagged with Highlight on YouTube and wondering what it means? In our guide, you will find an answer to this, along with related queries like how YouTube highlighted comment works, the removal process, its benefits, and more.

If you own a YouTube channel or are starting one, even you can do this. Without further ado, let’s jump straight into the core of YouTube’s highlighted comments. We’ve categorized this article into a total of 8 parts for simple and better understanding.

• Part 1: What Does Highlighted Comment Mean On YouTube?
• Part 2: What Does Highlighted Comments Look Like on YouTube?
• Part 3: How to Make Comment Highlighted?
• Part 4: How to Highlighted Comments URL?
• Part 5: How to Reply to Highlighted Comments?
• Part 6: How to Remove Highlighted Comments?
• Part 7: Tips for Writing a Comment
• Part 8: Benefits of Highlighted Comments

Part 1: What Does The Highlighted Comment Mean On YouTube?

Before you get on with highlighting your comments, you must understand what it means exactly. You may follow comments on the videos posted by several YouTubers, but the highlighted ones are always making it to the top of the list.

Having said that, neither the content creator nor users or moderators choose to highlight YouTube comments to begin with. They are no rocket science, but only a tad bit more than what you know as a bookmarking feature.

Think of highlighted comments as a “tag”. You might notice this in the form of a ‘new activity YouTube notification’ link you receive on your registered email. Only you can see this tag when you click the notification and arrive at Youtube.com to either view or reply to a comment.

Highlighting comments (HC’s) are an automatic feature generated by YouTube. It draws the YouTuber’s & viewer’s attention to relevant activities. Don’t fail to notice that the highlight disappears once you are done interacting in the tagged comment thread. However, they are reloadable by tapping the comment timestamp.

For instance, you may want to check the following links. The 2 URLs lead you to the same video, but only one of them shows a highlighted comment.

• https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg
• https://www.youtube.com/watch?v=XWhjJjhpmQA

Notice the name “lc” in the first URL- that stands for linked comment. YouTube might include this additional parameter. If a reply comment (HR) gets highlighted, the parent comment gets raised to the top.

Part 2: What Does The Highlighted Comment Look Like?

YouTube has been working on improving the navigation of the comment section for videos, and highlighted comments are one of them. These comments appear even above the pinned comments on a video. The label of a highlighted comment is displayed above the commentator’s name in a light grey shade.

YouTube labels comment replies as well and call it “Highlighted Reply.” You can see this tag above the replier’s name in the same color tone.

Part 3: How to Make My Comment Highlighted?

Now, making YouTube highlight your comment on a popular video is nothing less than an art. YouTube doesn’t make it easy for you. The advantage of getting your comment highlighted on YouTube is limitless.

Thus, anybody who wants to get their YouTube comment an HC tag has to follow a few simple steps, which we will discuss below in another section. Finding the correct or relevant video content that can benefit your channel from such a comment is an excellent place to start.

For example, if you are a YouTuber who deals in tech information, you need to look for a popular video or channel with a similar genre, in this case, technical knowledge. The more popular the channel is, the more is the chance of a viewer checking the comments on its videos. You will only benefit if you’re comment is highlighted on pages of Youtuber’s who are huge.

Part 4: How to Get the URL of Highlighted Comments?

The ways to acquire the URL or link for a highlighted comment are different for both parties- viewer and host.

Suppose you are a viewer who is going through the comments section of a video. If you want to get the highlighted URL for the comment, simply click on the timestamp (e.g., 2 weeks ago) beside the commentator’s username.

On the other hand, for a YouTuber, getting access to the comment URL is relatively straightforward. The host will get a notification on his or her registered email-id when a viewer publishes a comment on their posted video. You will find the link to the highlighted comment in the notification

Part 5: How to Reply to Highlighted Comments?

Replying to “highlighted comments” on your YouTube channel is pretty easy since this feature was developed, keeping the user’s convenience in mind. If you want to follow up or reply to such comments, you can do so from your email or YouTube Dashboard.

If you click the notification bell icon, whenever a viewer drops a new comment on one of your videos, YouTube will send you a notification via email. On opening the email, you will find a clickable “Reply” option. Or else, if you follow the comment section in the YouTube Dashboard, you can directly view or reply to highlighted comments from here as well.

Have you ever wondered why a highlighted comment always shows at the top of the comment list? Both the above options will lead you to the comment thread on YouTube. To help you find the new activity easily, it appears with the highlight tag on it. The purpose is to remind you that you are here for that specific comment.

Part 6: How to Remove Highlighted Comments?

Can you, as a video maker, remove highlighted comments on YouTube? The direct answer to this would be a ‘No.’ It is because based on how you have opened the specific video, YouTube does it automatically.

Alternatively, you can try out a few temporary solutions.

1. You can edit the particular URL of the video where the highlighted tag is showing. Remove the red part of the URL (example given below) starting with “&”:

https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg After removing the above parameter, reload the original video link (below):

https://www.youtube.com/watch?v=XWhjJjhpmQA

1. Try logging out from your Google Account and browse YouTube (anonymously). Doing this will ensure that you no longer see any highlighted comments. However, at the same time, this will restrict you from interacting in any way with that video, let alone leaving a comment.

Part 7: Tips for Writing a Comment that will be Pinned as a Highlighted Comment?

Many frequently inquire on the internet about how they can improve the chances of getting their comment pinned, as highlighted on YouTube. The secret lies in how you write the statement. We’ve listed a few pro tips below that can help:

• First, go through all the posted comments under the video. It will help you identify what is missing. You can comment or write the missing point in comprehendible and straightforward words. Also, never forget to acknowledge the YouTuber’s talent.
• Remember, no one has the time to read long comments. So, when you know what you want to write, try to shorten your sentences. A short and crisp comment draws more attention.
• After you have framed your comment, make sure that it is grammatically correct. YouTube and Google hate grammatical errors.
• Do not hit the post option already. Before publishing it, you must cross-check that your comment has all the above points in place.
• Lastly, you have to wait after publishing on the video’s comment section. YouTube will highlight your comment if it passes according to the YouTube policy and if the search engine finds it unique.

Part 8: Are Highlighted Comments Beneficial?

Being a convenience feature, a highlighted comment on YouTube is 100% beneficial. That is especially true if you are looking for ways to optimize your channel.

YouTube is undeniably the second largest search engine on the web. Highlight comments can potentially increase the outreach of your content and, consequently, your brand presence.

As said earlier, these comments always show first on the comment section. Needless to say, many people who watch the videos also scroll down to the comments section to start a conversation or see what other viewers are saying about this video.

In the process, alongside the interaction, they also check out the channels or profiles of the commentators. Viewers often visit the pages of these channels, and if they happen to enjoy the video content, they will subscribe to the YouTuber’s channel. If your comment gets highlighted, your YouTube channel can be one of them.

Conclusion

YouTube can be an intimidating tool for marketing and more so for newcomers. Every YouTuber wishes that their channel performs better than the previous day. Even though the highlighted comment or highlighted reply feature doesn’t have any direct benefits, it can indeed help in optimizing your YouTube channel.

It can connect you with potential viewers and increase the number of people that visit your channel regularly. However, how many of them stay and hit the “Subscribe” button is a different story altogether and is wholly based on whether they like what you share through your videos.

In this article, we have shared facts on YouTube’s commonly seen highlighted comment feature. Yet, the term is a heavily misleading one, as far as viewers and Youtuber’s are concerned. We have also covered all other aspects and queries related to this term. Here’s hoping they clarify all your doubts.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

Did you just come across a comment tagged with Highlight on YouTube and wondering what it means? In our guide, you will find an answer to this, along with related queries like how YouTube highlighted comment works, the removal process, its benefits, and more.

If you own a YouTube channel or are starting one, even you can do this. Without further ado, let’s jump straight into the core of YouTube’s highlighted comments. We’ve categorized this article into a total of 8 parts for simple and better understanding.

• Part 1: What Does Highlighted Comment Mean On YouTube?
• Part 2: What Does Highlighted Comments Look Like on YouTube?
• Part 3: How to Make Comment Highlighted?
• Part 4: How to Highlighted Comments URL?
• Part 5: How to Reply to Highlighted Comments?
• Part 6: How to Remove Highlighted Comments?
• Part 7: Tips for Writing a Comment
• Part 8: Benefits of Highlighted Comments

Part 1: What Does The Highlighted Comment Mean On YouTube?

Before you get on with highlighting your comments, you must understand what it means exactly. You may follow comments on the videos posted by several YouTubers, but the highlighted ones are always making it to the top of the list.

Having said that, neither the content creator nor users or moderators choose to highlight YouTube comments to begin with. They are no rocket science, but only a tad bit more than what you know as a bookmarking feature.

Think of highlighted comments as a “tag”. You might notice this in the form of a ‘new activity YouTube notification’ link you receive on your registered email. Only you can see this tag when you click the notification and arrive at Youtube.com to either view or reply to a comment.

Highlighting comments (HC’s) are an automatic feature generated by YouTube. It draws the YouTuber’s & viewer’s attention to relevant activities. Don’t fail to notice that the highlight disappears once you are done interacting in the tagged comment thread. However, they are reloadable by tapping the comment timestamp.

For instance, you may want to check the following links. The 2 URLs lead you to the same video, but only one of them shows a highlighted comment.

• https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg
• https://www.youtube.com/watch?v=XWhjJjhpmQA

Notice the name “lc” in the first URL- that stands for linked comment. YouTube might include this additional parameter. If a reply comment (HR) gets highlighted, the parent comment gets raised to the top.

Part 2: What Does The Highlighted Comment Look Like?

YouTube has been working on improving the navigation of the comment section for videos, and highlighted comments are one of them. These comments appear even above the pinned comments on a video. The label of a highlighted comment is displayed above the commentator’s name in a light grey shade.

YouTube labels comment replies as well and call it “Highlighted Reply.” You can see this tag above the replier’s name in the same color tone.

Part 3: How to Make My Comment Highlighted?

Now, making YouTube highlight your comment on a popular video is nothing less than an art. YouTube doesn’t make it easy for you. The advantage of getting your comment highlighted on YouTube is limitless.

Thus, anybody who wants to get their YouTube comment an HC tag has to follow a few simple steps, which we will discuss below in another section. Finding the correct or relevant video content that can benefit your channel from such a comment is an excellent place to start.

For example, if you are a YouTuber who deals in tech information, you need to look for a popular video or channel with a similar genre, in this case, technical knowledge. The more popular the channel is, the more is the chance of a viewer checking the comments on its videos. You will only benefit if you’re comment is highlighted on pages of Youtuber’s who are huge.

Part 4: How to Get the URL of Highlighted Comments?

The ways to acquire the URL or link for a highlighted comment are different for both parties- viewer and host.

Suppose you are a viewer who is going through the comments section of a video. If you want to get the highlighted URL for the comment, simply click on the timestamp (e.g., 2 weeks ago) beside the commentator’s username.

On the other hand, for a YouTuber, getting access to the comment URL is relatively straightforward. The host will get a notification on his or her registered email-id when a viewer publishes a comment on their posted video. You will find the link to the highlighted comment in the notification

Part 5: How to Reply to Highlighted Comments?

Replying to “highlighted comments” on your YouTube channel is pretty easy since this feature was developed, keeping the user’s convenience in mind. If you want to follow up or reply to such comments, you can do so from your email or YouTube Dashboard.

If you click the notification bell icon, whenever a viewer drops a new comment on one of your videos, YouTube will send you a notification via email. On opening the email, you will find a clickable “Reply” option. Or else, if you follow the comment section in the YouTube Dashboard, you can directly view or reply to highlighted comments from here as well.

Have you ever wondered why a highlighted comment always shows at the top of the comment list? Both the above options will lead you to the comment thread on YouTube. To help you find the new activity easily, it appears with the highlight tag on it. The purpose is to remind you that you are here for that specific comment.

Part 6: How to Remove Highlighted Comments?

Can you, as a video maker, remove highlighted comments on YouTube? The direct answer to this would be a ‘No.’ It is because based on how you have opened the specific video, YouTube does it automatically.

Alternatively, you can try out a few temporary solutions.

1. You can edit the particular URL of the video where the highlighted tag is showing. Remove the red part of the URL (example given below) starting with “&”:

https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg After removing the above parameter, reload the original video link (below):

https://www.youtube.com/watch?v=XWhjJjhpmQA

1. Try logging out from your Google Account and browse YouTube (anonymously). Doing this will ensure that you no longer see any highlighted comments. However, at the same time, this will restrict you from interacting in any way with that video, let alone leaving a comment.

Part 7: Tips for Writing a Comment that will be Pinned as a Highlighted Comment?

Many frequently inquire on the internet about how they can improve the chances of getting their comment pinned, as highlighted on YouTube. The secret lies in how you write the statement. We’ve listed a few pro tips below that can help:

• First, go through all the posted comments under the video. It will help you identify what is missing. You can comment or write the missing point in comprehendible and straightforward words. Also, never forget to acknowledge the YouTuber’s talent.
• Remember, no one has the time to read long comments. So, when you know what you want to write, try to shorten your sentences. A short and crisp comment draws more attention.
• After you have framed your comment, make sure that it is grammatically correct. YouTube and Google hate grammatical errors.
• Do not hit the post option already. Before publishing it, you must cross-check that your comment has all the above points in place.
• Lastly, you have to wait after publishing on the video’s comment section. YouTube will highlight your comment if it passes according to the YouTube policy and if the search engine finds it unique.

Part 8: Are Highlighted Comments Beneficial?

Being a convenience feature, a highlighted comment on YouTube is 100% beneficial. That is especially true if you are looking for ways to optimize your channel.

YouTube is undeniably the second largest search engine on the web. Highlight comments can potentially increase the outreach of your content and, consequently, your brand presence.

As said earlier, these comments always show first on the comment section. Needless to say, many people who watch the videos also scroll down to the comments section to start a conversation or see what other viewers are saying about this video.

In the process, alongside the interaction, they also check out the channels or profiles of the commentators. Viewers often visit the pages of these channels, and if they happen to enjoy the video content, they will subscribe to the YouTuber’s channel. If your comment gets highlighted, your YouTube channel can be one of them.

Conclusion

YouTube can be an intimidating tool for marketing and more so for newcomers. Every YouTuber wishes that their channel performs better than the previous day. Even though the highlighted comment or highlighted reply feature doesn’t have any direct benefits, it can indeed help in optimizing your YouTube channel.

It can connect you with potential viewers and increase the number of people that visit your channel regularly. However, how many of them stay and hit the “Subscribe” button is a different story altogether and is wholly based on whether they like what you share through your videos.

In this article, we have shared facts on YouTube’s commonly seen highlighted comment feature. Yet, the term is a heavily misleading one, as far as viewers and Youtuber’s are concerned. We have also covered all other aspects and queries related to this term. Here’s hoping they clarify all your doubts.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

Did you just come across a comment tagged with Highlight on YouTube and wondering what it means? In our guide, you will find an answer to this, along with related queries like how YouTube highlighted comment works, the removal process, its benefits, and more.

If you own a YouTube channel or are starting one, even you can do this. Without further ado, let’s jump straight into the core of YouTube’s highlighted comments. We’ve categorized this article into a total of 8 parts for simple and better understanding.

• Part 1: What Does Highlighted Comment Mean On YouTube?
• Part 2: What Does Highlighted Comments Look Like on YouTube?
• Part 3: How to Make Comment Highlighted?
• Part 4: How to Highlighted Comments URL?
• Part 5: How to Reply to Highlighted Comments?
• Part 6: How to Remove Highlighted Comments?
• Part 7: Tips for Writing a Comment
• Part 8: Benefits of Highlighted Comments

Part 1: What Does The Highlighted Comment Mean On YouTube?

Before you get on with highlighting your comments, you must understand what it means exactly. You may follow comments on the videos posted by several YouTubers, but the highlighted ones are always making it to the top of the list.

Having said that, neither the content creator nor users or moderators choose to highlight YouTube comments to begin with. They are no rocket science, but only a tad bit more than what you know as a bookmarking feature.

Think of highlighted comments as a “tag”. You might notice this in the form of a ‘new activity YouTube notification’ link you receive on your registered email. Only you can see this tag when you click the notification and arrive at Youtube.com to either view or reply to a comment.

Highlighting comments (HC’s) are an automatic feature generated by YouTube. It draws the YouTuber’s & viewer’s attention to relevant activities. Don’t fail to notice that the highlight disappears once you are done interacting in the tagged comment thread. However, they are reloadable by tapping the comment timestamp.

For instance, you may want to check the following links. The 2 URLs lead you to the same video, but only one of them shows a highlighted comment.

• https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg
• https://www.youtube.com/watch?v=XWhjJjhpmQA

Notice the name “lc” in the first URL- that stands for linked comment. YouTube might include this additional parameter. If a reply comment (HR) gets highlighted, the parent comment gets raised to the top.

Part 2: What Does The Highlighted Comment Look Like?

YouTube has been working on improving the navigation of the comment section for videos, and highlighted comments are one of them. These comments appear even above the pinned comments on a video. The label of a highlighted comment is displayed above the commentator’s name in a light grey shade.

YouTube labels comment replies as well and call it “Highlighted Reply.” You can see this tag above the replier’s name in the same color tone.

Part 3: How to Make My Comment Highlighted?

Now, making YouTube highlight your comment on a popular video is nothing less than an art. YouTube doesn’t make it easy for you. The advantage of getting your comment highlighted on YouTube is limitless.

Thus, anybody who wants to get their YouTube comment an HC tag has to follow a few simple steps, which we will discuss below in another section. Finding the correct or relevant video content that can benefit your channel from such a comment is an excellent place to start.

For example, if you are a YouTuber who deals in tech information, you need to look for a popular video or channel with a similar genre, in this case, technical knowledge. The more popular the channel is, the more is the chance of a viewer checking the comments on its videos. You will only benefit if you’re comment is highlighted on pages of Youtuber’s who are huge.

Part 4: How to Get the URL of Highlighted Comments?

The ways to acquire the URL or link for a highlighted comment are different for both parties- viewer and host.

Suppose you are a viewer who is going through the comments section of a video. If you want to get the highlighted URL for the comment, simply click on the timestamp (e.g., 2 weeks ago) beside the commentator’s username.

On the other hand, for a YouTuber, getting access to the comment URL is relatively straightforward. The host will get a notification on his or her registered email-id when a viewer publishes a comment on their posted video. You will find the link to the highlighted comment in the notification

Part 5: How to Reply to Highlighted Comments?

Replying to “highlighted comments” on your YouTube channel is pretty easy since this feature was developed, keeping the user’s convenience in mind. If you want to follow up or reply to such comments, you can do so from your email or YouTube Dashboard.

If you click the notification bell icon, whenever a viewer drops a new comment on one of your videos, YouTube will send you a notification via email. On opening the email, you will find a clickable “Reply” option. Or else, if you follow the comment section in the YouTube Dashboard, you can directly view or reply to highlighted comments from here as well.

Have you ever wondered why a highlighted comment always shows at the top of the comment list? Both the above options will lead you to the comment thread on YouTube. To help you find the new activity easily, it appears with the highlight tag on it. The purpose is to remind you that you are here for that specific comment.

Part 6: How to Remove Highlighted Comments?

Can you, as a video maker, remove highlighted comments on YouTube? The direct answer to this would be a ‘No.’ It is because based on how you have opened the specific video, YouTube does it automatically.

Alternatively, you can try out a few temporary solutions.

1. You can edit the particular URL of the video where the highlighted tag is showing. Remove the red part of the URL (example given below) starting with “&”:

https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg After removing the above parameter, reload the original video link (below):

https://www.youtube.com/watch?v=XWhjJjhpmQA

1. Try logging out from your Google Account and browse YouTube (anonymously). Doing this will ensure that you no longer see any highlighted comments. However, at the same time, this will restrict you from interacting in any way with that video, let alone leaving a comment.

Part 7: Tips for Writing a Comment that will be Pinned as a Highlighted Comment?

Many frequently inquire on the internet about how they can improve the chances of getting their comment pinned, as highlighted on YouTube. The secret lies in how you write the statement. We’ve listed a few pro tips below that can help:

• First, go through all the posted comments under the video. It will help you identify what is missing. You can comment or write the missing point in comprehendible and straightforward words. Also, never forget to acknowledge the YouTuber’s talent.
• Remember, no one has the time to read long comments. So, when you know what you want to write, try to shorten your sentences. A short and crisp comment draws more attention.
• After you have framed your comment, make sure that it is grammatically correct. YouTube and Google hate grammatical errors.
• Do not hit the post option already. Before publishing it, you must cross-check that your comment has all the above points in place.
• Lastly, you have to wait after publishing on the video’s comment section. YouTube will highlight your comment if it passes according to the YouTube policy and if the search engine finds it unique.

Part 8: Are Highlighted Comments Beneficial?

Being a convenience feature, a highlighted comment on YouTube is 100% beneficial. That is especially true if you are looking for ways to optimize your channel.

YouTube is undeniably the second largest search engine on the web. Highlight comments can potentially increase the outreach of your content and, consequently, your brand presence.

As said earlier, these comments always show first on the comment section. Needless to say, many people who watch the videos also scroll down to the comments section to start a conversation or see what other viewers are saying about this video.

In the process, alongside the interaction, they also check out the channels or profiles of the commentators. Viewers often visit the pages of these channels, and if they happen to enjoy the video content, they will subscribe to the YouTuber’s channel. If your comment gets highlighted, your YouTube channel can be one of them.

Conclusion

YouTube can be an intimidating tool for marketing and more so for newcomers. Every YouTuber wishes that their channel performs better than the previous day. Even though the highlighted comment or highlighted reply feature doesn’t have any direct benefits, it can indeed help in optimizing your YouTube channel.

It can connect you with potential viewers and increase the number of people that visit your channel regularly. However, how many of them stay and hit the “Subscribe” button is a different story altogether and is wholly based on whether they like what you share through your videos.

In this article, we have shared facts on YouTube’s commonly seen highlighted comment feature. Yet, the term is a heavily misleading one, as far as viewers and Youtuber’s are concerned. We have also covered all other aspects and queries related to this term. Here’s hoping they clarify all your doubts.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Mar 27, 2024• Proven solutions

Did you just come across a comment tagged with Highlight on YouTube and wondering what it means? In our guide, you will find an answer to this, along with related queries like how YouTube highlighted comment works, the removal process, its benefits, and more.

If you own a YouTube channel or are starting one, even you can do this. Without further ado, let’s jump straight into the core of YouTube’s highlighted comments. We’ve categorized this article into a total of 8 parts for simple and better understanding.

• Part 1: What Does Highlighted Comment Mean On YouTube?
• Part 2: What Does Highlighted Comments Look Like on YouTube?
• Part 3: How to Make Comment Highlighted?
• Part 4: How to Highlighted Comments URL?
• Part 5: How to Reply to Highlighted Comments?
• Part 6: How to Remove Highlighted Comments?
• Part 7: Tips for Writing a Comment
• Part 8: Benefits of Highlighted Comments

Part 1: What Does The Highlighted Comment Mean On YouTube?

Before you get on with highlighting your comments, you must understand what it means exactly. You may follow comments on the videos posted by several YouTubers, but the highlighted ones are always making it to the top of the list.

Having said that, neither the content creator nor users or moderators choose to highlight YouTube comments to begin with. They are no rocket science, but only a tad bit more than what you know as a bookmarking feature.

Think of highlighted comments as a “tag”. You might notice this in the form of a ‘new activity YouTube notification’ link you receive on your registered email. Only you can see this tag when you click the notification and arrive at Youtube.com to either view or reply to a comment.

Highlighting comments (HC’s) are an automatic feature generated by YouTube. It draws the YouTuber’s & viewer’s attention to relevant activities. Don’t fail to notice that the highlight disappears once you are done interacting in the tagged comment thread. However, they are reloadable by tapping the comment timestamp.

For instance, you may want to check the following links. The 2 URLs lead you to the same video, but only one of them shows a highlighted comment.

• https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg
• https://www.youtube.com/watch?v=XWhjJjhpmQA

Notice the name “lc” in the first URL- that stands for linked comment. YouTube might include this additional parameter. If a reply comment (HR) gets highlighted, the parent comment gets raised to the top.

Part 2: What Does The Highlighted Comment Look Like?

YouTube has been working on improving the navigation of the comment section for videos, and highlighted comments are one of them. These comments appear even above the pinned comments on a video. The label of a highlighted comment is displayed above the commentator’s name in a light grey shade.

YouTube labels comment replies as well and call it “Highlighted Reply.” You can see this tag above the replier’s name in the same color tone.

Part 3: How to Make My Comment Highlighted?

Now, making YouTube highlight your comment on a popular video is nothing less than an art. YouTube doesn’t make it easy for you. The advantage of getting your comment highlighted on YouTube is limitless.

Thus, anybody who wants to get their YouTube comment an HC tag has to follow a few simple steps, which we will discuss below in another section. Finding the correct or relevant video content that can benefit your channel from such a comment is an excellent place to start.

For example, if you are a YouTuber who deals in tech information, you need to look for a popular video or channel with a similar genre, in this case, technical knowledge. The more popular the channel is, the more is the chance of a viewer checking the comments on its videos. You will only benefit if you’re comment is highlighted on pages of Youtuber’s who are huge.

Part 4: How to Get the URL of Highlighted Comments?

The ways to acquire the URL or link for a highlighted comment are different for both parties- viewer and host.

Suppose you are a viewer who is going through the comments section of a video. If you want to get the highlighted URL for the comment, simply click on the timestamp (e.g., 2 weeks ago) beside the commentator’s username.

On the other hand, for a YouTuber, getting access to the comment URL is relatively straightforward. The host will get a notification on his or her registered email-id when a viewer publishes a comment on their posted video. You will find the link to the highlighted comment in the notification

Part 5: How to Reply to Highlighted Comments?

Replying to “highlighted comments” on your YouTube channel is pretty easy since this feature was developed, keeping the user’s convenience in mind. If you want to follow up or reply to such comments, you can do so from your email or YouTube Dashboard.

If you click the notification bell icon, whenever a viewer drops a new comment on one of your videos, YouTube will send you a notification via email. On opening the email, you will find a clickable “Reply” option. Or else, if you follow the comment section in the YouTube Dashboard, you can directly view or reply to highlighted comments from here as well.

Have you ever wondered why a highlighted comment always shows at the top of the comment list? Both the above options will lead you to the comment thread on YouTube. To help you find the new activity easily, it appears with the highlight tag on it. The purpose is to remind you that you are here for that specific comment.

Part 6: How to Remove Highlighted Comments?

Can you, as a video maker, remove highlighted comments on YouTube? The direct answer to this would be a ‘No.’ It is because based on how you have opened the specific video, YouTube does it automatically.

Alternatively, you can try out a few temporary solutions.

1. You can edit the particular URL of the video where the highlighted tag is showing. Remove the red part of the URL (example given below) starting with “&”:

https://www.youtube.com/watch?v=XWhjJjhpmQA&lc=Ugya-89WYAlutJurKGh4AaABAg After removing the above parameter, reload the original video link (below):

https://www.youtube.com/watch?v=XWhjJjhpmQA

1. Try logging out from your Google Account and browse YouTube (anonymously). Doing this will ensure that you no longer see any highlighted comments. However, at the same time, this will restrict you from interacting in any way with that video, let alone leaving a comment.

Part 7: Tips for Writing a Comment that will be Pinned as a Highlighted Comment?

Many frequently inquire on the internet about how they can improve the chances of getting their comment pinned, as highlighted on YouTube. The secret lies in how you write the statement. We’ve listed a few pro tips below that can help:

• First, go through all the posted comments under the video. It will help you identify what is missing. You can comment or write the missing point in comprehendible and straightforward words. Also, never forget to acknowledge the YouTuber’s talent.
• Remember, no one has the time to read long comments. So, when you know what you want to write, try to shorten your sentences. A short and crisp comment draws more attention.
• After you have framed your comment, make sure that it is grammatically correct. YouTube and Google hate grammatical errors.
• Do not hit the post option already. Before publishing it, you must cross-check that your comment has all the above points in place.
• Lastly, you have to wait after publishing on the video’s comment section. YouTube will highlight your comment if it passes according to the YouTube policy and if the search engine finds it unique.

Part 8: Are Highlighted Comments Beneficial?

Being a convenience feature, a highlighted comment on YouTube is 100% beneficial. That is especially true if you are looking for ways to optimize your channel.

YouTube is undeniably the second largest search engine on the web. Highlight comments can potentially increase the outreach of your content and, consequently, your brand presence.

As said earlier, these comments always show first on the comment section. Needless to say, many people who watch the videos also scroll down to the comments section to start a conversation or see what other viewers are saying about this video.

In the process, alongside the interaction, they also check out the channels or profiles of the commentators. Viewers often visit the pages of these channels, and if they happen to enjoy the video content, they will subscribe to the YouTuber’s channel. If your comment gets highlighted, your YouTube channel can be one of them.

Conclusion

YouTube can be an intimidating tool for marketing and more so for newcomers. Every YouTuber wishes that their channel performs better than the previous day. Even though the highlighted comment or highlighted reply feature doesn’t have any direct benefits, it can indeed help in optimizing your YouTube channel.

It can connect you with potential viewers and increase the number of people that visit your channel regularly. However, how many of them stay and hit the “Subscribe” button is a different story altogether and is wholly based on whether they like what you share through your videos.

In this article, we have shared facts on YouTube’s commonly seen highlighted comment feature. Yet, the term is a heavily misleading one, as far as viewers and Youtuber’s are concerned. We have also covered all other aspects and queries related to this term. Here’s hoping they clarify all your doubts.

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

The Comparative Guide to Content Mastery on YouTube

YouTube Analytics – How to analyze your and Competitor’s YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett