Transforming Trending Searches Into Video Concepts

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Skyrocketing Up the Rankings - Hit 10K Views to Unlock Partnership

How to Become A YouTube Partner

Richard Bennett

Oct 26, 2023• Proven solutions

0

Navin explains this issue really clearly.

YouTube announced changes to its Partnership Program for some time. For a long time, anybody who had an account in good standing could monetize their videos and start earning ad revenue, but now you need to have 10,000 views to qualify.

My first thought was that this isn’t fair. Small channels shouldn’t be barred from trying to earn money.

I was prepared to go to war over this. Or do an angry blog post. One of those.

However, when you consider YouTube’s reasons for imposing this milestone, it actually starts to make a lot of sense. Here are 4 reasons why this will be a good thing for creators.

1. 10,000 isn’t a crazy number

This is actually a very do-able number for a smaller channel if the creator works hard at growing their audience. Remember that this is cumulative – you don’t need to get 10,000 views on a single video.

Say you receive about 100 views per video and post once a week. It would take you about 2 years to reach 10,000 at that rate, except that it wouldn’t because if you’re putting out good content on that reliable a schedule your channel will be growing (even if it’s slow).

If you get 500 views per video and post every week, you’ll reach 10,000 in about 5 months.

2. 10,000 views aren’t worth much money

Earning money from ad revenue has always been tough. This is just a little extra weight.

How much money could you earn off of 10,000 views, anyways? Not much.

You need to earn $50 in ad revenue to be paid out, and 10,000 views wouldn’t have gotten you there. You would have had to have passed this milestone anyways to actually see any money.

It’s too hard to put an exact number on the money you could have earned from your first 10,000 views – there are too many variables – but considering that smaller channels get lower-paying ads we’re probably talking about pocket change.

3. Inappropriate content won’t be monetized

YouTube has been having issues with advertisers lately. A lot of brands have been justifiably miffed that their products are appearing next to some violent, threatening, objectively offensive content. Anyone could monetize, and some pretty bad eggs took advantage of that.

Now that channels will be applying for YouTube’s Partnership Program instead of simply activating the feature, there can be a real screening process. Channels with content that violates YouTube’s Community Guidelines can be barred from monetization.

4. Thieves won’t profit

There are people out there who want views, subscribers, and nice comments but who do not want to put any real work into getting them. It isn’t uncommon for someone like this to download a video they like and post it to their own channel.

This reposted video will steal views and ad revenue away from the real post on the creator’s channel.

Having a review process for the Partnership Program will help ensure that these content thieves are caught before they can make any money.

YouTube also recently made it easier to report users for impersonation, regardless of how many views they have.

TheGamingGuy looked into people who had stolen his logo and found out they had also stolen whole videos from other YouTubers.

There are clear benefits to this new milestone, but there are also some questions remaining.

How does this change stop content thieves from taking views and ad revenue from creators?

It will help stop them from making money themselves, but not from siphoning away views from other channels. The impersonation rules only apply if somebody is pretending to be another creator. You can steal and repost someone’s content without pretending to be them.

This new rule does take away money as an incentive for stealing content, but a lot of people doing this probably aren’t in it for the money. They might just be misguided fans who want to repost videos they enjoy.

Could this affect your CPM?

Competition plays a huge role in how much YouTubers earn from ad revenue. Some genres are bigger on YouTube than others and, the more popular your genre is, the more options advertisers have. The more competition there is for higher-paying ads, the larger your channel has to be to get them.

Could this new milestone decrease competition in some genres?

Leave a comment to let me know what you think. Jayaprakash, one of our members here, also started an active forum thread on this issue so make sure to join that discussion too!

Touch Up YouTube Videos with Effects in Filmora

You can check our tips and tricks about how to get more views, and here is one thing that need to remember that content is the king. To polish your video content, you can use some YouTube video editing software to remove unwanted clips, add texts and titles, apply filters, create attractive channel arts such as banner and thumbnail. Here, I recommend Wondershare Filmora .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Navin explains this issue really clearly.

YouTube announced changes to its Partnership Program for some time. For a long time, anybody who had an account in good standing could monetize their videos and start earning ad revenue, but now you need to have 10,000 views to qualify.

My first thought was that this isn’t fair. Small channels shouldn’t be barred from trying to earn money.

I was prepared to go to war over this. Or do an angry blog post. One of those.

However, when you consider YouTube’s reasons for imposing this milestone, it actually starts to make a lot of sense. Here are 4 reasons why this will be a good thing for creators.

1. 10,000 isn’t a crazy number

This is actually a very do-able number for a smaller channel if the creator works hard at growing their audience. Remember that this is cumulative – you don’t need to get 10,000 views on a single video.

Say you receive about 100 views per video and post once a week. It would take you about 2 years to reach 10,000 at that rate, except that it wouldn’t because if you’re putting out good content on that reliable a schedule your channel will be growing (even if it’s slow).

If you get 500 views per video and post every week, you’ll reach 10,000 in about 5 months.

2. 10,000 views aren’t worth much money

Earning money from ad revenue has always been tough. This is just a little extra weight.

How much money could you earn off of 10,000 views, anyways? Not much.

You need to earn $50 in ad revenue to be paid out, and 10,000 views wouldn’t have gotten you there. You would have had to have passed this milestone anyways to actually see any money.

It’s too hard to put an exact number on the money you could have earned from your first 10,000 views – there are too many variables – but considering that smaller channels get lower-paying ads we’re probably talking about pocket change.

3. Inappropriate content won’t be monetized

YouTube has been having issues with advertisers lately. A lot of brands have been justifiably miffed that their products are appearing next to some violent, threatening, objectively offensive content. Anyone could monetize, and some pretty bad eggs took advantage of that.

Now that channels will be applying for YouTube’s Partnership Program instead of simply activating the feature, there can be a real screening process. Channels with content that violates YouTube’s Community Guidelines can be barred from monetization.

4. Thieves won’t profit

There are people out there who want views, subscribers, and nice comments but who do not want to put any real work into getting them. It isn’t uncommon for someone like this to download a video they like and post it to their own channel.

This reposted video will steal views and ad revenue away from the real post on the creator’s channel.

Having a review process for the Partnership Program will help ensure that these content thieves are caught before they can make any money.

YouTube also recently made it easier to report users for impersonation, regardless of how many views they have.

TheGamingGuy looked into people who had stolen his logo and found out they had also stolen whole videos from other YouTubers.

There are clear benefits to this new milestone, but there are also some questions remaining.

How does this change stop content thieves from taking views and ad revenue from creators?

It will help stop them from making money themselves, but not from siphoning away views from other channels. The impersonation rules only apply if somebody is pretending to be another creator. You can steal and repost someone’s content without pretending to be them.

This new rule does take away money as an incentive for stealing content, but a lot of people doing this probably aren’t in it for the money. They might just be misguided fans who want to repost videos they enjoy.

Could this affect your CPM?

Competition plays a huge role in how much YouTubers earn from ad revenue. Some genres are bigger on YouTube than others and, the more popular your genre is, the more options advertisers have. The more competition there is for higher-paying ads, the larger your channel has to be to get them.

Could this new milestone decrease competition in some genres?

Leave a comment to let me know what you think. Jayaprakash, one of our members here, also started an active forum thread on this issue so make sure to join that discussion too!

Touch Up YouTube Videos with Effects in Filmora

You can check our tips and tricks about how to get more views, and here is one thing that need to remember that content is the king. To polish your video content, you can use some YouTube video editing software to remove unwanted clips, add texts and titles, apply filters, create attractive channel arts such as banner and thumbnail. Here, I recommend Wondershare Filmora .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Navin explains this issue really clearly.

YouTube announced changes to its Partnership Program for some time. For a long time, anybody who had an account in good standing could monetize their videos and start earning ad revenue, but now you need to have 10,000 views to qualify.

My first thought was that this isn’t fair. Small channels shouldn’t be barred from trying to earn money.

I was prepared to go to war over this. Or do an angry blog post. One of those.

However, when you consider YouTube’s reasons for imposing this milestone, it actually starts to make a lot of sense. Here are 4 reasons why this will be a good thing for creators.

1. 10,000 isn’t a crazy number

This is actually a very do-able number for a smaller channel if the creator works hard at growing their audience. Remember that this is cumulative – you don’t need to get 10,000 views on a single video.

Say you receive about 100 views per video and post once a week. It would take you about 2 years to reach 10,000 at that rate, except that it wouldn’t because if you’re putting out good content on that reliable a schedule your channel will be growing (even if it’s slow).

If you get 500 views per video and post every week, you’ll reach 10,000 in about 5 months.

2. 10,000 views aren’t worth much money

Earning money from ad revenue has always been tough. This is just a little extra weight.

How much money could you earn off of 10,000 views, anyways? Not much.

You need to earn $50 in ad revenue to be paid out, and 10,000 views wouldn’t have gotten you there. You would have had to have passed this milestone anyways to actually see any money.

It’s too hard to put an exact number on the money you could have earned from your first 10,000 views – there are too many variables – but considering that smaller channels get lower-paying ads we’re probably talking about pocket change.

3. Inappropriate content won’t be monetized

YouTube has been having issues with advertisers lately. A lot of brands have been justifiably miffed that their products are appearing next to some violent, threatening, objectively offensive content. Anyone could monetize, and some pretty bad eggs took advantage of that.

Now that channels will be applying for YouTube’s Partnership Program instead of simply activating the feature, there can be a real screening process. Channels with content that violates YouTube’s Community Guidelines can be barred from monetization.

4. Thieves won’t profit

There are people out there who want views, subscribers, and nice comments but who do not want to put any real work into getting them. It isn’t uncommon for someone like this to download a video they like and post it to their own channel.

This reposted video will steal views and ad revenue away from the real post on the creator’s channel.

Having a review process for the Partnership Program will help ensure that these content thieves are caught before they can make any money.

YouTube also recently made it easier to report users for impersonation, regardless of how many views they have.

TheGamingGuy looked into people who had stolen his logo and found out they had also stolen whole videos from other YouTubers.

There are clear benefits to this new milestone, but there are also some questions remaining.

How does this change stop content thieves from taking views and ad revenue from creators?

It will help stop them from making money themselves, but not from siphoning away views from other channels. The impersonation rules only apply if somebody is pretending to be another creator. You can steal and repost someone’s content without pretending to be them.

This new rule does take away money as an incentive for stealing content, but a lot of people doing this probably aren’t in it for the money. They might just be misguided fans who want to repost videos they enjoy.

Could this affect your CPM?

Competition plays a huge role in how much YouTubers earn from ad revenue. Some genres are bigger on YouTube than others and, the more popular your genre is, the more options advertisers have. The more competition there is for higher-paying ads, the larger your channel has to be to get them.

Could this new milestone decrease competition in some genres?

Leave a comment to let me know what you think. Jayaprakash, one of our members here, also started an active forum thread on this issue so make sure to join that discussion too!

Touch Up YouTube Videos with Effects in Filmora

You can check our tips and tricks about how to get more views, and here is one thing that need to remember that content is the king. To polish your video content, you can use some YouTube video editing software to remove unwanted clips, add texts and titles, apply filters, create attractive channel arts such as banner and thumbnail. Here, I recommend Wondershare Filmora .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Navin explains this issue really clearly.

YouTube announced changes to its Partnership Program for some time. For a long time, anybody who had an account in good standing could monetize their videos and start earning ad revenue, but now you need to have 10,000 views to qualify.

My first thought was that this isn’t fair. Small channels shouldn’t be barred from trying to earn money.

I was prepared to go to war over this. Or do an angry blog post. One of those.

However, when you consider YouTube’s reasons for imposing this milestone, it actually starts to make a lot of sense. Here are 4 reasons why this will be a good thing for creators.

1. 10,000 isn’t a crazy number

This is actually a very do-able number for a smaller channel if the creator works hard at growing their audience. Remember that this is cumulative – you don’t need to get 10,000 views on a single video.

Say you receive about 100 views per video and post once a week. It would take you about 2 years to reach 10,000 at that rate, except that it wouldn’t because if you’re putting out good content on that reliable a schedule your channel will be growing (even if it’s slow).

If you get 500 views per video and post every week, you’ll reach 10,000 in about 5 months.

2. 10,000 views aren’t worth much money

Earning money from ad revenue has always been tough. This is just a little extra weight.

How much money could you earn off of 10,000 views, anyways? Not much.

You need to earn $50 in ad revenue to be paid out, and 10,000 views wouldn’t have gotten you there. You would have had to have passed this milestone anyways to actually see any money.

It’s too hard to put an exact number on the money you could have earned from your first 10,000 views – there are too many variables – but considering that smaller channels get lower-paying ads we’re probably talking about pocket change.

3. Inappropriate content won’t be monetized

YouTube has been having issues with advertisers lately. A lot of brands have been justifiably miffed that their products are appearing next to some violent, threatening, objectively offensive content. Anyone could monetize, and some pretty bad eggs took advantage of that.

Now that channels will be applying for YouTube’s Partnership Program instead of simply activating the feature, there can be a real screening process. Channels with content that violates YouTube’s Community Guidelines can be barred from monetization.

4. Thieves won’t profit

There are people out there who want views, subscribers, and nice comments but who do not want to put any real work into getting them. It isn’t uncommon for someone like this to download a video they like and post it to their own channel.

This reposted video will steal views and ad revenue away from the real post on the creator’s channel.

Having a review process for the Partnership Program will help ensure that these content thieves are caught before they can make any money.

YouTube also recently made it easier to report users for impersonation, regardless of how many views they have.

TheGamingGuy looked into people who had stolen his logo and found out they had also stolen whole videos from other YouTubers.

There are clear benefits to this new milestone, but there are also some questions remaining.

How does this change stop content thieves from taking views and ad revenue from creators?

It will help stop them from making money themselves, but not from siphoning away views from other channels. The impersonation rules only apply if somebody is pretending to be another creator. You can steal and repost someone’s content without pretending to be them.

This new rule does take away money as an incentive for stealing content, but a lot of people doing this probably aren’t in it for the money. They might just be misguided fans who want to repost videos they enjoy.

Could this affect your CPM?

Competition plays a huge role in how much YouTubers earn from ad revenue. Some genres are bigger on YouTube than others and, the more popular your genre is, the more options advertisers have. The more competition there is for higher-paying ads, the larger your channel has to be to get them.

Could this new milestone decrease competition in some genres?

Leave a comment to let me know what you think. Jayaprakash, one of our members here, also started an active forum thread on this issue so make sure to join that discussion too!

Touch Up YouTube Videos with Effects in Filmora

You can check our tips and tricks about how to get more views, and here is one thing that need to remember that content is the king. To polish your video content, you can use some YouTube video editing software to remove unwanted clips, add texts and titles, apply filters, create attractive channel arts such as banner and thumbnail. Here, I recommend Wondershare Filmora .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett