Transform Viewing Habits: The Top 6 Choices for Cost-Free & Online Short Film Downloads

We all are aware that recently YouTube has launched a new way to engage and attract more and more audiences with a shorter version of videos which are known as YouTube shorts. It is a video of 60 or fewer seconds which allows creators to create an eye-catchy video to maximize the views. Like other video platforms, YouTube shorts also doesn’t allow downloading options. This means however good content you find on YouTube shorts you can’t download through the app. So there has been a huge demand for YouTube shorts downloaders and one such way is to use third-party website services.

If you are looking forward to knowing about ways to download YouTube shorts and how do they work. Keep reading.

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

In this article

01 Top 6 YouTube Shorts Downloaders in 2024

02 How to Download YouTube Shorts Easily?

03 FAQs about Downloading YouTube Videos

Part 1: Top 6 YouTube Shorts Downloaders in 2024

There is some YouTube shorts downloader online that allows you to download YouTube shorts for free. Here is the list of the best YouTube shorts download the app below:

1.shorts.savetube.me

This is one of the best YouTube shorts downloader online one could ever think of using. It is free and secure to use. Also, it has a feature of YouTube shorts to mp4 converter easily. This tool can be used for devices such as android, iPhone, and laptops too.

2.Shortsnoob.com

This tool allows you to download YouTube shorts in their HD original quality. You don’t need to sign-up or login here at all. Also, you can use this website on devices such as PC, tablets, mobiles, laptops, etc.

One good thing about this YouTube shorts downloader online is that it claims to provide an original quality video than other websites.

3.Heatfeed.com

It is an all-in-one solution for YouTube shorts video download. Here it provides fast downloading, secured, HD video quality, and with easy to use interface. Also one could use this website with devices such as laptops, mac, PC, android, etc.

4.Shortsloader.com

It is among the top YouTube shorts downloader online. Here we can download any YouTube shorts with a single click and very easy steps. Along with that, it is known as YouTube shorts to mp4 converter too.

5.Tricksndtips.com

Herewith this tool the purpose to download YouTube shorts would get solved in a few minutes only. It has a very easy interface and delivers the best quality videos.

6.Y2mate.me

This online video downloader is known for providing high-quality YouTube shorts. Here no logins are required but you just need to copy and paste the link of the video on the empty area and videos will get downloaded instantly.

Part 2: How to Download YouTube Shorts Easily?

Now let’s discuss a step-by-step guide to download YouTube shorts using shorts.save tube.me:

Step 1: At first you need to select a YouTube short you want to download.

Step 2: Then after you need to go to “Share” and find a link to copy.

Step 3: Now open a web browser and https://ytshorts.savetube.me/ search for this website

Step 4: Once the website is opened you would find a space to paste a copied link.

Step 5: Click on Download and your job is done.

Thus YouTube shorts video download is a very easy-to-follow process to get your favorite video clip stored.

Part 3: FAQs about Downloading YouTube Videos

1. Is downloading video from YouTube illegal?

No downloading videos from YouTube are not illegal if it is for personal use. It is allowed to use third-party YouTube shorts downloader to download videos where there is no copyright given to it.

2. Can I edit someone else’s YouTube video?

Yes, you can edit someone’s video if the creator has permitted you to do that.

3. What is the best video editor for free?

If you are looking for the best video editor for free then the most obvious choice would be Wondershare Filmora. It has the finest video editing functions and rich filter effects to deliver outstanding video content ever.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Conclusion

Thus we could say that YouTube shorts are one of the most amazing ways to deliver the most engaging content to your audience and appeal to them. Along with the launch of YouTube shorts, there have been many launches of YouTube shorts downloader online to help us to download our most favorite video content to our gallery. We have given detailed guidance about the best YouTube shorts downloader and how to use them.

So what are we waiting for? Let’s pick the right YouTube shorts downloader online and get a full dose of entertainment.

02 How to Download YouTube Shorts Easily?

03 FAQs about Downloading YouTube Videos

Part 1: Top 6 YouTube Shorts Downloaders in 2024

There is some YouTube shorts downloader online that allows you to download YouTube shorts for free. Here is the list of the best YouTube shorts download the app below:

1.shorts.savetube.me

This is one of the best YouTube shorts downloader online one could ever think of using. It is free and secure to use. Also, it has a feature of YouTube shorts to mp4 converter easily. This tool can be used for devices such as android, iPhone, and laptops too.

2.Shortsnoob.com

This tool allows you to download YouTube shorts in their HD original quality. You don’t need to sign-up or login here at all. Also, you can use this website on devices such as PC, tablets, mobiles, laptops, etc.

One good thing about this YouTube shorts downloader online is that it claims to provide an original quality video than other websites.

3.Heatfeed.com

It is an all-in-one solution for YouTube shorts video download. Here it provides fast downloading, secured, HD video quality, and with easy to use interface. Also one could use this website with devices such as laptops, mac, PC, android, etc.

4.Shortsloader.com

It is among the top YouTube shorts downloader online. Here we can download any YouTube shorts with a single click and very easy steps. Along with that, it is known as YouTube shorts to mp4 converter too.

5.Tricksndtips.com

Herewith this tool the purpose to download YouTube shorts would get solved in a few minutes only. It has a very easy interface and delivers the best quality videos.

6.Y2mate.me

This online video downloader is known for providing high-quality YouTube shorts. Here no logins are required but you just need to copy and paste the link of the video on the empty area and videos will get downloaded instantly.

Part 2: How to Download YouTube Shorts Easily?

Now let’s discuss a step-by-step guide to download YouTube shorts using shorts.save tube.me:

Step 1: At first you need to select a YouTube short you want to download.

Step 2: Then after you need to go to “Share” and find a link to copy.

Step 3: Now open a web browser and https://ytshorts.savetube.me/ search for this website

Step 4: Once the website is opened you would find a space to paste a copied link.

Step 5: Click on Download and your job is done.

Thus YouTube shorts video download is a very easy-to-follow process to get your favorite video clip stored.

Part 3: FAQs about Downloading YouTube Videos

1. Is downloading video from YouTube illegal?

No downloading videos from YouTube are not illegal if it is for personal use. It is allowed to use third-party YouTube shorts downloader to download videos where there is no copyright given to it.

2. Can I edit someone else’s YouTube video?

Yes, you can edit someone’s video if the creator has permitted you to do that.

3. What is the best video editor for free?

If you are looking for the best video editor for free then the most obvious choice would be Wondershare Filmora. It has the finest video editing functions and rich filter effects to deliver outstanding video content ever.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Conclusion

Thus we could say that YouTube shorts are one of the most amazing ways to deliver the most engaging content to your audience and appeal to them. Along with the launch of YouTube shorts, there have been many launches of YouTube shorts downloader online to help us to download our most favorite video content to our gallery. We have given detailed guidance about the best YouTube shorts downloader and how to use them.

So what are we waiting for? Let’s pick the right YouTube shorts downloader online and get a full dose of entertainment.

02 How to Download YouTube Shorts Easily?

03 FAQs about Downloading YouTube Videos

Part 1: Top 6 YouTube Shorts Downloaders in 2024

There is some YouTube shorts downloader online that allows you to download YouTube shorts for free. Here is the list of the best YouTube shorts download the app below:

1.shorts.savetube.me

This is one of the best YouTube shorts downloader online one could ever think of using. It is free and secure to use. Also, it has a feature of YouTube shorts to mp4 converter easily. This tool can be used for devices such as android, iPhone, and laptops too.

2.Shortsnoob.com

This tool allows you to download YouTube shorts in their HD original quality. You don’t need to sign-up or login here at all. Also, you can use this website on devices such as PC, tablets, mobiles, laptops, etc.

One good thing about this YouTube shorts downloader online is that it claims to provide an original quality video than other websites.

3.Heatfeed.com

It is an all-in-one solution for YouTube shorts video download. Here it provides fast downloading, secured, HD video quality, and with easy to use interface. Also one could use this website with devices such as laptops, mac, PC, android, etc.

4.Shortsloader.com

It is among the top YouTube shorts downloader online. Here we can download any YouTube shorts with a single click and very easy steps. Along with that, it is known as YouTube shorts to mp4 converter too.

5.Tricksndtips.com

Herewith this tool the purpose to download YouTube shorts would get solved in a few minutes only. It has a very easy interface and delivers the best quality videos.

6.Y2mate.me

This online video downloader is known for providing high-quality YouTube shorts. Here no logins are required but you just need to copy and paste the link of the video on the empty area and videos will get downloaded instantly.

Part 2: How to Download YouTube Shorts Easily?

Now let’s discuss a step-by-step guide to download YouTube shorts using shorts.save tube.me:

Step 1: At first you need to select a YouTube short you want to download.

Step 2: Then after you need to go to “Share” and find a link to copy.

Step 3: Now open a web browser and https://ytshorts.savetube.me/ search for this website

Step 4: Once the website is opened you would find a space to paste a copied link.

Step 5: Click on Download and your job is done.

Thus YouTube shorts video download is a very easy-to-follow process to get your favorite video clip stored.

Part 3: FAQs about Downloading YouTube Videos

1. Is downloading video from YouTube illegal?

No downloading videos from YouTube are not illegal if it is for personal use. It is allowed to use third-party YouTube shorts downloader to download videos where there is no copyright given to it.

2. Can I edit someone else’s YouTube video?

Yes, you can edit someone’s video if the creator has permitted you to do that.

3. What is the best video editor for free?

If you are looking for the best video editor for free then the most obvious choice would be Wondershare Filmora. It has the finest video editing functions and rich filter effects to deliver outstanding video content ever.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Conclusion

Thus we could say that YouTube shorts are one of the most amazing ways to deliver the most engaging content to your audience and appeal to them. Along with the launch of YouTube shorts, there have been many launches of YouTube shorts downloader online to help us to download our most favorite video content to our gallery. We have given detailed guidance about the best YouTube shorts downloader and how to use them.

So what are we waiting for? Let’s pick the right YouTube shorts downloader online and get a full dose of entertainment.

02 How to Download YouTube Shorts Easily?

03 FAQs about Downloading YouTube Videos

Part 1: Top 6 YouTube Shorts Downloaders in 2024

There is some YouTube shorts downloader online that allows you to download YouTube shorts for free. Here is the list of the best YouTube shorts download the app below:

1.shorts.savetube.me

This is one of the best YouTube shorts downloader online one could ever think of using. It is free and secure to use. Also, it has a feature of YouTube shorts to mp4 converter easily. This tool can be used for devices such as android, iPhone, and laptops too.

2.Shortsnoob.com

This tool allows you to download YouTube shorts in their HD original quality. You don’t need to sign-up or login here at all. Also, you can use this website on devices such as PC, tablets, mobiles, laptops, etc.

One good thing about this YouTube shorts downloader online is that it claims to provide an original quality video than other websites.

3.Heatfeed.com

It is an all-in-one solution for YouTube shorts video download. Here it provides fast downloading, secured, HD video quality, and with easy to use interface. Also one could use this website with devices such as laptops, mac, PC, android, etc.

4.Shortsloader.com

It is among the top YouTube shorts downloader online. Here we can download any YouTube shorts with a single click and very easy steps. Along with that, it is known as YouTube shorts to mp4 converter too.

5.Tricksndtips.com

Herewith this tool the purpose to download YouTube shorts would get solved in a few minutes only. It has a very easy interface and delivers the best quality videos.

6.Y2mate.me

This online video downloader is known for providing high-quality YouTube shorts. Here no logins are required but you just need to copy and paste the link of the video on the empty area and videos will get downloaded instantly.

Part 2: How to Download YouTube Shorts Easily?

Now let’s discuss a step-by-step guide to download YouTube shorts using shorts.save tube.me:

Step 1: At first you need to select a YouTube short you want to download.

Step 2: Then after you need to go to “Share” and find a link to copy.

Step 3: Now open a web browser and https://ytshorts.savetube.me/ search for this website

Step 4: Once the website is opened you would find a space to paste a copied link.

Step 5: Click on Download and your job is done.

Thus YouTube shorts video download is a very easy-to-follow process to get your favorite video clip stored.

Part 3: FAQs about Downloading YouTube Videos

1. Is downloading video from YouTube illegal?

No downloading videos from YouTube are not illegal if it is for personal use. It is allowed to use third-party YouTube shorts downloader to download videos where there is no copyright given to it.

2. Can I edit someone else’s YouTube video?

Yes, you can edit someone’s video if the creator has permitted you to do that.

3. What is the best video editor for free?

If you are looking for the best video editor for free then the most obvious choice would be Wondershare Filmora. It has the finest video editing functions and rich filter effects to deliver outstanding video content ever.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Conclusion

Thus we could say that YouTube shorts are one of the most amazing ways to deliver the most engaging content to your audience and appeal to them. Along with the launch of YouTube shorts, there have been many launches of YouTube shorts downloader online to help us to download our most favorite video content to our gallery. We have given detailed guidance about the best YouTube shorts downloader and how to use them.

So what are we waiting for? Let’s pick the right YouTube shorts downloader online and get a full dose of entertainment.

Unlock YouTube’s Full Potential: Top 6 Tactics for Improved Viewership Retention

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

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How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett