Top Edits Made Easy: A Newbie’s Guide to Video Trimming & Enhancing

YouTube Video Editing Tips for Beginner Editors

Marion Dubois

Oct 26, 2023• Proven solutions

Creating good-quality videos regularly can be difficult, especially when you are a beginner. The most crucial part of making a video is editing. This is the part where you have to look at every intricate detail. This is the part where you remove unwanted footage and place useful shots in their position. Every creator has their editing style by which they put their mark on their videos.

Editing can be a long and tedious process. It takes time, patience, and an immense amount of creativity to create a video good enough to impress the viewers. Here are few tips that will make your editing process easier and cut your editing time in half.

Top 10 Video Editing Tips for YouTube Beginners

The following will not tell you how to edit your YouTube videos, but will surely make editing a little more convenient.

1. Choose a Good Video Editor

One of the first things you have to do is make sure that you have chosen a video editor that is best for you.

Using either too complicated or too basic a video editor can only create problems for you. An advanced video editor may create very high-end, professional videos, but it will take months just to get the hang of the software. Whereas a free basic video editor may not give as many options as you’d need to edit your videos properly.

2. Use Fast Computers

Being a video creator, you’ll have to store numerous huge files on your computer. To improve your current PC, you can invest in an SSD, which is a lot faster than the traditional hard disk.

SSD will not only improve your export, loading, and rendering time but it will allow you to access files and editing software much faster. Another improvement you can make to make your editing process faster is to increase the RAM of your computer (it should be at least 8 GB). Also, make sure to get the recommended video card and processor for your video editor.

3. Invest Your Time in Video Editing Tutorials

You can watch video editing tutorials to learn and perfect the art of video editing. You can easily find free tutorials online, visiting websites like Skillshare and Red Giant tutorials to access free video editing tutorials. Search for tutorials that are specific to the editing software you use. You can also search for tutorials that will help improve your content.

4. Use Keyboard Shortcuts

Learn the keyboard shortcuts for various functions in the software, especially the ones that are usually repeated throughout the process like undo, redo, delete, etc.

You can also invest in an Editing keyboard, they are software specific and already have keyboard shortcut icons in them.

5. Add Good Music

Another important tip to keep your audience all ears is to add good music to your videos. Whether it is background music or a soundtrack in between shots, it has to pair well with your video.

If you are on a budget and don’t want to spend money on music, there are royalty-free options available. But, know that good music only comes at a price.

6. Add Text, Titles, and Graphics

You can choose from a wide variety of text and titles. You’ll also have tools to enhance the graphics of your video. When you have so many options, choosing the right one can be difficult. It is better to keep the font of the text simple.

You can also use video editors to add flashy motion graphics to your videos. You can either create your graphics by hand or you can also choose from a variety of ready-made graphics templates.

7. Don’t Forget to Color Correction

Not color correcting your videos may render them looking dull and lifeless. Color is one of the major elements that play a crucial part in setting the mood of your video. Depending upon the type of content you’re portraying in the video, you can use a color scheme to highlight specific aspects or to evoke certain emotions in the audience.

Color correction is used to make your video appear consistent throughout the scenes. Whereas color grading is used to make videos stand out. Both are essential to differentiate certain scenes from others.

8. Learn Important Terms

Learn the terms commonly used in video editing. It will help you become proficient with the software and the process of editing. Some common terms used in the editing sphere are:

• Cutaways
• Jump Cuts
• Match Cuts/Match-Action Montage
• J and L Cuts
• Cutting on Action

9. Store Your Video Files on an External Drive

Storing your huge video files on an external drive will free up a lot of space on your computer. This will help speed up your device so you don’t have to worry about slow rendering.

10. Make Copies of Your Files

Always make more than two copies of your files. You can use the 321 rule. The rule is to make 3 copies of your files, store them in two different places, where one place should be physically separate from the other.

The Best YouTube Video Editing Software for Beginners

There are many video editing software available in the video editing market, but Wondershare Filmora is the best video editor for beginners and professionals alike. It has a beginner-friendly interface, contains advanced editing tools, and is available at a reasonable price.

Here is a list of few features offered by Wondershare Filmora.

1. AI Portrait

It helps make your videos vibrant and colorful

2. Visual and Audio Effects

Visual and audio effects can be added to improve the image and sound quality of the video

3. Audio Ducking

You can layer one sound on top of the other.

4. Cool Texts

You can add cool texts and titles from the library.

5. Screen Recording

You can record the screen activity of your device.

Final Word

As a beginner, the time and effort required to make a good video can be reduced to half if you follow a few simple tricks that professionals use daily. It’s all about working smart and not hard. You can save time by learning the editing term and keyboard shortcuts. You can save your files in an external drive to save storage and make backup in case of any mishaps. Remember to color grade, add cool texts and good music to make your videos distinct.

Marion Dubois

Marion Dubois is a writer and a lover of all things video.

Follow @Marion Dubois

Marion Dubois

Oct 26, 2023• Proven solutions

Creating good-quality videos regularly can be difficult, especially when you are a beginner. The most crucial part of making a video is editing. This is the part where you have to look at every intricate detail. This is the part where you remove unwanted footage and place useful shots in their position. Every creator has their editing style by which they put their mark on their videos.

Editing can be a long and tedious process. It takes time, patience, and an immense amount of creativity to create a video good enough to impress the viewers. Here are few tips that will make your editing process easier and cut your editing time in half.

Top 10 Video Editing Tips for YouTube Beginners

The following will not tell you how to edit your YouTube videos, but will surely make editing a little more convenient.

1. Choose a Good Video Editor

One of the first things you have to do is make sure that you have chosen a video editor that is best for you.

Using either too complicated or too basic a video editor can only create problems for you. An advanced video editor may create very high-end, professional videos, but it will take months just to get the hang of the software. Whereas a free basic video editor may not give as many options as you’d need to edit your videos properly.

2. Use Fast Computers

Being a video creator, you’ll have to store numerous huge files on your computer. To improve your current PC, you can invest in an SSD, which is a lot faster than the traditional hard disk.

SSD will not only improve your export, loading, and rendering time but it will allow you to access files and editing software much faster. Another improvement you can make to make your editing process faster is to increase the RAM of your computer (it should be at least 8 GB). Also, make sure to get the recommended video card and processor for your video editor.

3. Invest Your Time in Video Editing Tutorials

You can watch video editing tutorials to learn and perfect the art of video editing. You can easily find free tutorials online, visiting websites like Skillshare and Red Giant tutorials to access free video editing tutorials. Search for tutorials that are specific to the editing software you use. You can also search for tutorials that will help improve your content.

4. Use Keyboard Shortcuts

Learn the keyboard shortcuts for various functions in the software, especially the ones that are usually repeated throughout the process like undo, redo, delete, etc.

You can also invest in an Editing keyboard, they are software specific and already have keyboard shortcut icons in them.

5. Add Good Music

Another important tip to keep your audience all ears is to add good music to your videos. Whether it is background music or a soundtrack in between shots, it has to pair well with your video.

If you are on a budget and don’t want to spend money on music, there are royalty-free options available. But, know that good music only comes at a price.

6. Add Text, Titles, and Graphics

You can choose from a wide variety of text and titles. You’ll also have tools to enhance the graphics of your video. When you have so many options, choosing the right one can be difficult. It is better to keep the font of the text simple.

You can also use video editors to add flashy motion graphics to your videos. You can either create your graphics by hand or you can also choose from a variety of ready-made graphics templates.

7. Don’t Forget to Color Correction

Not color correcting your videos may render them looking dull and lifeless. Color is one of the major elements that play a crucial part in setting the mood of your video. Depending upon the type of content you’re portraying in the video, you can use a color scheme to highlight specific aspects or to evoke certain emotions in the audience.

Color correction is used to make your video appear consistent throughout the scenes. Whereas color grading is used to make videos stand out. Both are essential to differentiate certain scenes from others.

8. Learn Important Terms

Learn the terms commonly used in video editing. It will help you become proficient with the software and the process of editing. Some common terms used in the editing sphere are:

• Cutaways
• Jump Cuts
• Match Cuts/Match-Action Montage
• J and L Cuts
• Cutting on Action

9. Store Your Video Files on an External Drive

Storing your huge video files on an external drive will free up a lot of space on your computer. This will help speed up your device so you don’t have to worry about slow rendering.

10. Make Copies of Your Files

Always make more than two copies of your files. You can use the 321 rule. The rule is to make 3 copies of your files, store them in two different places, where one place should be physically separate from the other.

The Best YouTube Video Editing Software for Beginners

There are many video editing software available in the video editing market, but Wondershare Filmora is the best video editor for beginners and professionals alike. It has a beginner-friendly interface, contains advanced editing tools, and is available at a reasonable price.

Here is a list of few features offered by Wondershare Filmora.

1. AI Portrait

It helps make your videos vibrant and colorful

2. Visual and Audio Effects

Visual and audio effects can be added to improve the image and sound quality of the video

3. Audio Ducking

You can layer one sound on top of the other.

4. Cool Texts

You can add cool texts and titles from the library.

5. Screen Recording

You can record the screen activity of your device.

Final Word

As a beginner, the time and effort required to make a good video can be reduced to half if you follow a few simple tricks that professionals use daily. It’s all about working smart and not hard. You can save time by learning the editing term and keyboard shortcuts. You can save your files in an external drive to save storage and make backup in case of any mishaps. Remember to color grade, add cool texts and good music to make your videos distinct.

Marion Dubois

Marion Dubois is a writer and a lover of all things video.

Follow @Marion Dubois

Marion Dubois

Oct 26, 2023• Proven solutions

Creating good-quality videos regularly can be difficult, especially when you are a beginner. The most crucial part of making a video is editing. This is the part where you have to look at every intricate detail. This is the part where you remove unwanted footage and place useful shots in their position. Every creator has their editing style by which they put their mark on their videos.

Editing can be a long and tedious process. It takes time, patience, and an immense amount of creativity to create a video good enough to impress the viewers. Here are few tips that will make your editing process easier and cut your editing time in half.

Top 10 Video Editing Tips for YouTube Beginners

The following will not tell you how to edit your YouTube videos, but will surely make editing a little more convenient.

1. Choose a Good Video Editor

One of the first things you have to do is make sure that you have chosen a video editor that is best for you.

Using either too complicated or too basic a video editor can only create problems for you. An advanced video editor may create very high-end, professional videos, but it will take months just to get the hang of the software. Whereas a free basic video editor may not give as many options as you’d need to edit your videos properly.

2. Use Fast Computers

Being a video creator, you’ll have to store numerous huge files on your computer. To improve your current PC, you can invest in an SSD, which is a lot faster than the traditional hard disk.

SSD will not only improve your export, loading, and rendering time but it will allow you to access files and editing software much faster. Another improvement you can make to make your editing process faster is to increase the RAM of your computer (it should be at least 8 GB). Also, make sure to get the recommended video card and processor for your video editor.

3. Invest Your Time in Video Editing Tutorials

You can watch video editing tutorials to learn and perfect the art of video editing. You can easily find free tutorials online, visiting websites like Skillshare and Red Giant tutorials to access free video editing tutorials. Search for tutorials that are specific to the editing software you use. You can also search for tutorials that will help improve your content.

4. Use Keyboard Shortcuts

Learn the keyboard shortcuts for various functions in the software, especially the ones that are usually repeated throughout the process like undo, redo, delete, etc.

You can also invest in an Editing keyboard, they are software specific and already have keyboard shortcut icons in them.

5. Add Good Music

Another important tip to keep your audience all ears is to add good music to your videos. Whether it is background music or a soundtrack in between shots, it has to pair well with your video.

If you are on a budget and don’t want to spend money on music, there are royalty-free options available. But, know that good music only comes at a price.

6. Add Text, Titles, and Graphics

You can choose from a wide variety of text and titles. You’ll also have tools to enhance the graphics of your video. When you have so many options, choosing the right one can be difficult. It is better to keep the font of the text simple.

You can also use video editors to add flashy motion graphics to your videos. You can either create your graphics by hand or you can also choose from a variety of ready-made graphics templates.

7. Don’t Forget to Color Correction

Not color correcting your videos may render them looking dull and lifeless. Color is one of the major elements that play a crucial part in setting the mood of your video. Depending upon the type of content you’re portraying in the video, you can use a color scheme to highlight specific aspects or to evoke certain emotions in the audience.

Color correction is used to make your video appear consistent throughout the scenes. Whereas color grading is used to make videos stand out. Both are essential to differentiate certain scenes from others.

8. Learn Important Terms

Learn the terms commonly used in video editing. It will help you become proficient with the software and the process of editing. Some common terms used in the editing sphere are:

• Cutaways
• Jump Cuts
• Match Cuts/Match-Action Montage
• J and L Cuts
• Cutting on Action

9. Store Your Video Files on an External Drive

Storing your huge video files on an external drive will free up a lot of space on your computer. This will help speed up your device so you don’t have to worry about slow rendering.

10. Make Copies of Your Files

Always make more than two copies of your files. You can use the 321 rule. The rule is to make 3 copies of your files, store them in two different places, where one place should be physically separate from the other.

The Best YouTube Video Editing Software for Beginners

There are many video editing software available in the video editing market, but Wondershare Filmora is the best video editor for beginners and professionals alike. It has a beginner-friendly interface, contains advanced editing tools, and is available at a reasonable price.

Here is a list of few features offered by Wondershare Filmora.

1. AI Portrait

It helps make your videos vibrant and colorful

2. Visual and Audio Effects

Visual and audio effects can be added to improve the image and sound quality of the video

3. Audio Ducking

You can layer one sound on top of the other.

4. Cool Texts

You can add cool texts and titles from the library.

5. Screen Recording

You can record the screen activity of your device.

Final Word

As a beginner, the time and effort required to make a good video can be reduced to half if you follow a few simple tricks that professionals use daily. It’s all about working smart and not hard. You can save time by learning the editing term and keyboard shortcuts. You can save your files in an external drive to save storage and make backup in case of any mishaps. Remember to color grade, add cool texts and good music to make your videos distinct.

Marion Dubois

Marion Dubois is a writer and a lover of all things video.

Follow @Marion Dubois

Marion Dubois

Oct 26, 2023• Proven solutions

Creating good-quality videos regularly can be difficult, especially when you are a beginner. The most crucial part of making a video is editing. This is the part where you have to look at every intricate detail. This is the part where you remove unwanted footage and place useful shots in their position. Every creator has their editing style by which they put their mark on their videos.

Editing can be a long and tedious process. It takes time, patience, and an immense amount of creativity to create a video good enough to impress the viewers. Here are few tips that will make your editing process easier and cut your editing time in half.

Top 10 Video Editing Tips for YouTube Beginners

The following will not tell you how to edit your YouTube videos, but will surely make editing a little more convenient.

1. Choose a Good Video Editor

One of the first things you have to do is make sure that you have chosen a video editor that is best for you.

Using either too complicated or too basic a video editor can only create problems for you. An advanced video editor may create very high-end, professional videos, but it will take months just to get the hang of the software. Whereas a free basic video editor may not give as many options as you’d need to edit your videos properly.

2. Use Fast Computers

Being a video creator, you’ll have to store numerous huge files on your computer. To improve your current PC, you can invest in an SSD, which is a lot faster than the traditional hard disk.

SSD will not only improve your export, loading, and rendering time but it will allow you to access files and editing software much faster. Another improvement you can make to make your editing process faster is to increase the RAM of your computer (it should be at least 8 GB). Also, make sure to get the recommended video card and processor for your video editor.

3. Invest Your Time in Video Editing Tutorials

You can watch video editing tutorials to learn and perfect the art of video editing. You can easily find free tutorials online, visiting websites like Skillshare and Red Giant tutorials to access free video editing tutorials. Search for tutorials that are specific to the editing software you use. You can also search for tutorials that will help improve your content.

4. Use Keyboard Shortcuts

Learn the keyboard shortcuts for various functions in the software, especially the ones that are usually repeated throughout the process like undo, redo, delete, etc.

You can also invest in an Editing keyboard, they are software specific and already have keyboard shortcut icons in them.

5. Add Good Music

Another important tip to keep your audience all ears is to add good music to your videos. Whether it is background music or a soundtrack in between shots, it has to pair well with your video.

If you are on a budget and don’t want to spend money on music, there are royalty-free options available. But, know that good music only comes at a price.

6. Add Text, Titles, and Graphics

You can choose from a wide variety of text and titles. You’ll also have tools to enhance the graphics of your video. When you have so many options, choosing the right one can be difficult. It is better to keep the font of the text simple.

You can also use video editors to add flashy motion graphics to your videos. You can either create your graphics by hand or you can also choose from a variety of ready-made graphics templates.

7. Don’t Forget to Color Correction

Not color correcting your videos may render them looking dull and lifeless. Color is one of the major elements that play a crucial part in setting the mood of your video. Depending upon the type of content you’re portraying in the video, you can use a color scheme to highlight specific aspects or to evoke certain emotions in the audience.

Color correction is used to make your video appear consistent throughout the scenes. Whereas color grading is used to make videos stand out. Both are essential to differentiate certain scenes from others.

8. Learn Important Terms

Learn the terms commonly used in video editing. It will help you become proficient with the software and the process of editing. Some common terms used in the editing sphere are:

• Cutaways
• Jump Cuts
• Match Cuts/Match-Action Montage
• J and L Cuts
• Cutting on Action

9. Store Your Video Files on an External Drive

Storing your huge video files on an external drive will free up a lot of space on your computer. This will help speed up your device so you don’t have to worry about slow rendering.

10. Make Copies of Your Files

Always make more than two copies of your files. You can use the 321 rule. The rule is to make 3 copies of your files, store them in two different places, where one place should be physically separate from the other.

The Best YouTube Video Editing Software for Beginners

There are many video editing software available in the video editing market, but Wondershare Filmora is the best video editor for beginners and professionals alike. It has a beginner-friendly interface, contains advanced editing tools, and is available at a reasonable price.

Here is a list of few features offered by Wondershare Filmora.

1. AI Portrait

It helps make your videos vibrant and colorful

2. Visual and Audio Effects

Visual and audio effects can be added to improve the image and sound quality of the video

3. Audio Ducking

You can layer one sound on top of the other.

4. Cool Texts

You can add cool texts and titles from the library.

5. Screen Recording

You can record the screen activity of your device.

Final Word

As a beginner, the time and effort required to make a good video can be reduced to half if you follow a few simple tricks that professionals use daily. It’s all about working smart and not hard. You can save time by learning the editing term and keyboard shortcuts. You can save your files in an external drive to save storage and make backup in case of any mishaps. Remember to color grade, add cool texts and good music to make your videos distinct.

Marion Dubois

Marion Dubois is a writer and a lover of all things video.

Follow @Marion Dubois

YouTube Analytics – How to Analyze Your and Competitor’s YouTube Video

YouTube Analytics – How to analyze your and Competitor’s YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett