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In 2024, Top 5 iOS/Android Video Apps Beyond YouTube
Top 5 iOS/Android Video Apps Beyond YouTube
Youtube Video Maker - Wondershare Filmora
Provide abundant video effects and templates
Designed with all-in-one and easy-to-use video editing features.
Support with Professional user guide and interactive tutorials.
Now, YouTube becomes the second largest search engine in the world, over 1 billion hours of YouTube videos are watched per day. People will be using Google apps to access videos on YouTube. Unfortunately, there are existing issues in using the official application such as the stopping of the playback when you minimize the app and the number of annoying ads displayed on the YouTube application. If you want to get rid of these issues, then you might want to choose YouTube App Alternatives for iPhone and Android.
In this article
Part 1: 5 Best YouTube App Alternatives for iPhone
Part 2: 5 Best YouTube App Alternatives for Android Phone
5 Best YouTube App Alternatives for iPhone
For Apple users, here are some of the best YouTube App Alternatives. We analyzed their top feature and why we decided to include them in this top 5 list.
1. Tube Master
Price: Free
The abundance of features this app provides makes it one of the best alternatives for the YouTube app. Tube Master lets you watch videos while browsing through the millions of videos that are available on the world’s largest video-sharing platform. This iOS-based app enables you to search or play videos without having to sign in to your account, and it allows you to change the video playback speed so you can watch videos in slow motion. The Tube Master app lets you create an unlimited amount of playlists and allows you to answer comments or chat messages instantly.
Tube Mater Features
- Available on Google Play Store and third-party app stores
- You can browse videos using the built-in browser
- Allows you to download videos and audios at different resolutions
- Play videos offline with a built-in video player
- You can download videos from multiple social media platforms
- Lightweight app and requires low RAM and storage space
Pros
Users can play the video in fast forward or go back
Easy to use
A rich selection of features
Cons
Slow speed
2. YouTube ++
Price: Free
The YouTube++ app is designed to make watching and downloading YouTube videos to your device a fun and easy process. What’s more, it blocks ads, so you won’t have to wait for the ad to finish to be able to continue watching a video. Changing the video playback speed, forward and rewind controls or the auto-reply options are just a few among the many useful features the YouTube++ app offers to its users. Furthermore, the app lets you disable age restrictions, but it only plays videos in default playback quality.
YouTube++ Features
- Runs without Google Play Services
- Download videos and play them offline on your device
- Share videos on WhatsApp and other social media apps
- Comes with an ads blocker
- You can play audio and video in the background
- Allows you to play videos on loop
- You can disable the age restriction
- Comes with a fast-forwarding or rewinding feature for users
- Also comes with an audio and video format converter
Pros
Audio player available for downloaded videos
Allows you to play video and audio files while using other apps
Removes ads from the videos you watch
Cons
The app isn’t available at the AppStore
Limited playback quality capabilities
3. MyTube
Price: Free
YouTubers who are passionate about music are going to love using this app because it offers superb search tools that enable them to find their favorite songs within seconds. You can either search songs by name, album or artist. MyTube’s users can create their playlists that can continuously play, while the app also provides the option to share videos to Facebook or via email. You can save a song you like on your YouTube account and listen to it whenever you want in just a few simple taps in the MyTube app.
MyTube Features
- Create and manage various playlists
- Supports HD quality videos
- Continue watching your current video while you browse the app
- Play music videos in the background while you use other apps
- Download videos and audio to watch or listen offline
- Post and reply to comments
Pros
Powerful search tools
The app offers a simple way to create playlists and organize videos or music
Repeat and Shuffle options
Cons
MyTube doesn’t allow you to download videos from YouTube
No fast forward or rewind options
4. VideoTube
Price: Free
If you would like to manage your YouTube, Vimeo, and DailyMotion account from a single app on your iPhone or iPad, then the right choice for you is the VideoTube app. Simply log in to your YouTube account and start browsing through the platform’s endless collection of videos. The app provides one of the kind widgets that lets you open videos you want to watch from the Notification Center. Browsing through YouTube channels, commenting on videos, or subscribing to channels you like are among the numerous features this app offers to its users.
VideoTube Features
- Features popular videos from all leading platforms
- You can browse from multiple categories
- User-interface and website layout is similar to YouTube
- You can also submit your own video content
- Download videos and play them offline
Pros
You can browse through your search history and watch your favorite videos again
Add videos to the watch list
The app is not prone to crashing
Cons
Even though it is free, it contains in-app purchases
Relatively poor codec support
5. Tubex - Video & Music Player
Price: Free
Keeping in touch with the latest trends in the music industry or discovering your new favorite song is easy with Tubex. The iOS-based app shows the hottest music trends for the country from which it is accessed, while its intuitive interface makes searching for new songs a fun process. You can add each song you like to a wishlist or include it in the playlist you created with Tubex. The app lets you create as many playlists as you want so you can easily sort all music you discover. Tubex also features a video player that can be activated by a single tap on the video you’d like to watch.
Tubex Features
- Watch and listen to the latest music videos
- Contains unlimited videos arranged reasonably
- Comes with an attractive and user-friendly design
- Allows you to download and share songs and videos
- You can like, share and comment on videos
- Add your favorite videos to the watchlist
- Also comes with a playlist manager
Pros
Elegant and functionally designed interface
Users can create an unlimited number of playlists
Makes managing large quantities of video files look easy
Cons
In-app purchases are required to unlock all of the app’s features
Turbex doesn’t offer a video download option
5 Best YouTube App Alternatives for Android Phone
We will not be leaving our Android phone readers behind. For the best YouTube App for their gadgets, here are our top picks for this year.
1. NewPipe
Price: Free
This Freeware, open-source app is basically a lighter version of the YouTube app that doesn’t require any Google Play services to run smoothly. NewPipe collects the URL source from YouTube and displays the information it gathers in the app that is completely independent of this platform. The app’s users can search videos, view the video’s info, or choose which streaming player they are going to use to watch the video. The app offers support for videos in 1080p, 2K, or 4K resolution, which means that you watch high-quality videos from your phone. The NewPipe app is a great choice for YouTubers who don’t have powerful Android phones but still want to enjoy the benefits of browsing the world’s largest video-sharing platform.
NewPipe Features
- Runs without Google Play Services
- Unlimited downloads
- You can set and change the quality of video play
- Play videos in the background while you use other apps
- Download the video and audio at different resolutions.
- Play video as a Pop-up box for multitasking
- Lightweight and consumes low storage and battery
Pros
Great browsing and search features
Lets you download videos to your device
Offers support for high-resolution videos
Cons
The app is not available on the Google Play store
Limited tools for creating playlists
2. OGYouTube
Price: Free
Like most YouTube client apps, OGYouTube lets you browse the platform, listen to music or watch videos in different resolutions. As a matter of fact, this app is just an older version of the YouTube client app, that still provides the option to download videos. However, if you log into your account on YouTube, with the OGYouTube app you won’t be able to download videos. The app’s interface is identical to YouTube’s interface, which means that you won’t have to waste a lot of time trying to figure out how to use OGYouTube.
OGYouTube Features
- Play and download videos directly from the app
- Supports different video qualities
- Play video in background
- Comes with a dark mode on android devices
- Runs parallel with the default YouTube app
- No annoying ads to disturb you
Pros
A great option for people who don’t have powerful Android phones
Lets you play videos while using other apps
The app doesn’t contain ads
Cons
Not an official YouTube client app
Not available on Google Play Store
3. YouTube GO
Price: Free
YouTube’s official app can be quite demanding since it requires a fast Internet connection. That’s the reason why the company launched a lighter version of their official app, which is currently available in 130 countries around the world. One of the greatest advantages of the YouTube Go app is the fact that it lets you choose how many MB you spend on videos. Furthermore, the app is built to work seamlessly even at low Internet speeds, so its users can listen to music or download videos even if they don’t have access to an ultra-fast WiFi connection.
YouTube Go Features
- Official YouTube app for rapid downloads and sharing
- Download the app directly from Google Play Store
- You can preview videos before watching
- Download videos to your device and watch offline
- You can watch videos in different qualities
- Lets you control data speed
Pros
Video transfers don’t use data
Remarkable video sharing capabilities
Compatible with older versions of Android OS
Cons
Users can’t create playlists
The app contains ads
4. FlyTube APK
Price: Free
Even though FlyTube APK doesn’t offer many options, it is still one of the best YouTube app alternatives, because it lets you watch videos directly from YouTube while preserving your data. In order to be able to install it on your device, you must make sure that the OS you have on your phone is at least Android 4.0 or later. FlyTube APK enables you to listen to music from YouTube while chatting or using other apps on your phone. The app’s small window is fully adjustable and you can place it in the background while doing other things.
FlyTube APK Features
- Play videos in the pop-up while you use other apps
- Multiple YouTube videos are available to browse from
- Share videos on multiple platforms
- Does not run on Google Play Services
- A small sized app so does not drain battery and storage
Pros
A lightweight app that allows you to gain access to YouTube’s rich music collection
FlyTube doesn’t contain ads or surveys
Great multitasking potential
Cons
It easily drains the phone’s battery
The app’s not available on the Google Play store
5. iTube
Price: Free
If you are looking for an app that will let you listen to music from YouTube on your phone while you are using apps such as Facebook or WhatsApp, then iTube is one of the best choices you can make. The app is specifically designed to save battery and to enable its users to have access to music while they are in areas with no Internet reception. What’s more, if you don’t want to spend all your monthly data on YouTube videos, iTube offers a great solution for limited bandwidth plans, because it uses a minimum amount of data to play videos.
iTube Features
- Download full-playlists in audio and video formats
- You can convert and download videos in different formats like mp4, AVI, WMV, etc.
- Download videos from multiple different websites and apps
- You can record and upload videos using the built-in screen recorder
- You can adjust data usage
- Easy to use and browse your favorite videos
Pros
The app works without Internet
No ads before or during a video
Great source of music on long flights
Saves battery
Cons
The app’s users can’t comment on YouTube videos
Limited sharing capabilities
Conclusion
In recent years, short videos and instant music videos are getting popular, Instagram even launched an app Called IGTV for people to share videos, let alone the hot lip-sync music video sharing app Musical.ly (now Tik Tok) which has 500+ million active users globally. So, if you are eager to create and watch short social media videos, you can try these two apps as well.
Whenever you want to get more subscribers and make money with videos, you really need to pay attention to the video content as content is the king in video marketing. Besides the creative ideas, powerful video editing software for YouTubers will help you to step to the next level. Here are some cool video effects that you may be interested in. Do not hesitate to download Filmora and edit with some cool visual effects to your video today.
Wanted to make YouTube videos by yourself and share them with your audiences? Check this easy-to-use and powerful video editor for YouTube - Wondershare’s Filmora , and ignite your video with clicks. Filmora allows you to create 9:16, 1:1 videos for your phone. What’s more, you can export your work directly from the computer to YouTube with Filmora.
Now, YouTube becomes the second largest search engine in the world, over 1 billion hours of YouTube videos are watched per day. People will be using Google apps to access videos on YouTube. Unfortunately, there are existing issues in using the official application such as the stopping of the playback when you minimize the app and the number of annoying ads displayed on the YouTube application. If you want to get rid of these issues, then you might want to choose YouTube App Alternatives for iPhone and Android.
In this article
Part 1: 5 Best YouTube App Alternatives for iPhone
Part 2: 5 Best YouTube App Alternatives for Android Phone
5 Best YouTube App Alternatives for iPhone
For Apple users, here are some of the best YouTube App Alternatives. We analyzed their top feature and why we decided to include them in this top 5 list.
1. Tube Master
Price: Free
The abundance of features this app provides makes it one of the best alternatives for the YouTube app. Tube Master lets you watch videos while browsing through the millions of videos that are available on the world’s largest video-sharing platform. This iOS-based app enables you to search or play videos without having to sign in to your account, and it allows you to change the video playback speed so you can watch videos in slow motion. The Tube Master app lets you create an unlimited amount of playlists and allows you to answer comments or chat messages instantly.
Tube Mater Features
- Available on Google Play Store and third-party app stores
- You can browse videos using the built-in browser
- Allows you to download videos and audios at different resolutions
- Play videos offline with a built-in video player
- You can download videos from multiple social media platforms
- Lightweight app and requires low RAM and storage space
Pros
Users can play the video in fast forward or go back
Easy to use
A rich selection of features
Cons
Slow speed
2. YouTube ++
Price: Free
The YouTube++ app is designed to make watching and downloading YouTube videos to your device a fun and easy process. What’s more, it blocks ads, so you won’t have to wait for the ad to finish to be able to continue watching a video. Changing the video playback speed, forward and rewind controls or the auto-reply options are just a few among the many useful features the YouTube++ app offers to its users. Furthermore, the app lets you disable age restrictions, but it only plays videos in default playback quality.
YouTube++ Features
- Runs without Google Play Services
- Download videos and play them offline on your device
- Share videos on WhatsApp and other social media apps
- Comes with an ads blocker
- You can play audio and video in the background
- Allows you to play videos on loop
- You can disable the age restriction
- Comes with a fast-forwarding or rewinding feature for users
- Also comes with an audio and video format converter
Pros
Audio player available for downloaded videos
Allows you to play video and audio files while using other apps
Removes ads from the videos you watch
Cons
The app isn’t available at the AppStore
Limited playback quality capabilities
3. MyTube
Price: Free
YouTubers who are passionate about music are going to love using this app because it offers superb search tools that enable them to find their favorite songs within seconds. You can either search songs by name, album or artist. MyTube’s users can create their playlists that can continuously play, while the app also provides the option to share videos to Facebook or via email. You can save a song you like on your YouTube account and listen to it whenever you want in just a few simple taps in the MyTube app.
MyTube Features
- Create and manage various playlists
- Supports HD quality videos
- Continue watching your current video while you browse the app
- Play music videos in the background while you use other apps
- Download videos and audio to watch or listen offline
- Post and reply to comments
Pros
Powerful search tools
The app offers a simple way to create playlists and organize videos or music
Repeat and Shuffle options
Cons
MyTube doesn’t allow you to download videos from YouTube
No fast forward or rewind options
4. VideoTube
Price: Free
If you would like to manage your YouTube, Vimeo, and DailyMotion account from a single app on your iPhone or iPad, then the right choice for you is the VideoTube app. Simply log in to your YouTube account and start browsing through the platform’s endless collection of videos. The app provides one of the kind widgets that lets you open videos you want to watch from the Notification Center. Browsing through YouTube channels, commenting on videos, or subscribing to channels you like are among the numerous features this app offers to its users.
VideoTube Features
- Features popular videos from all leading platforms
- You can browse from multiple categories
- User-interface and website layout is similar to YouTube
- You can also submit your own video content
- Download videos and play them offline
Pros
You can browse through your search history and watch your favorite videos again
Add videos to the watch list
The app is not prone to crashing
Cons
Even though it is free, it contains in-app purchases
Relatively poor codec support
5. Tubex - Video & Music Player
Price: Free
Keeping in touch with the latest trends in the music industry or discovering your new favorite song is easy with Tubex. The iOS-based app shows the hottest music trends for the country from which it is accessed, while its intuitive interface makes searching for new songs a fun process. You can add each song you like to a wishlist or include it in the playlist you created with Tubex. The app lets you create as many playlists as you want so you can easily sort all music you discover. Tubex also features a video player that can be activated by a single tap on the video you’d like to watch.
Tubex Features
- Watch and listen to the latest music videos
- Contains unlimited videos arranged reasonably
- Comes with an attractive and user-friendly design
- Allows you to download and share songs and videos
- You can like, share and comment on videos
- Add your favorite videos to the watchlist
- Also comes with a playlist manager
Pros
Elegant and functionally designed interface
Users can create an unlimited number of playlists
Makes managing large quantities of video files look easy
Cons
In-app purchases are required to unlock all of the app’s features
Turbex doesn’t offer a video download option
5 Best YouTube App Alternatives for Android Phone
We will not be leaving our Android phone readers behind. For the best YouTube App for their gadgets, here are our top picks for this year.
1. NewPipe
Price: Free
This Freeware, open-source app is basically a lighter version of the YouTube app that doesn’t require any Google Play services to run smoothly. NewPipe collects the URL source from YouTube and displays the information it gathers in the app that is completely independent of this platform. The app’s users can search videos, view the video’s info, or choose which streaming player they are going to use to watch the video. The app offers support for videos in 1080p, 2K, or 4K resolution, which means that you watch high-quality videos from your phone. The NewPipe app is a great choice for YouTubers who don’t have powerful Android phones but still want to enjoy the benefits of browsing the world’s largest video-sharing platform.
NewPipe Features
- Runs without Google Play Services
- Unlimited downloads
- You can set and change the quality of video play
- Play videos in the background while you use other apps
- Download the video and audio at different resolutions.
- Play video as a Pop-up box for multitasking
- Lightweight and consumes low storage and battery
Pros
Great browsing and search features
Lets you download videos to your device
Offers support for high-resolution videos
Cons
The app is not available on the Google Play store
Limited tools for creating playlists
2. OGYouTube
Price: Free
Like most YouTube client apps, OGYouTube lets you browse the platform, listen to music or watch videos in different resolutions. As a matter of fact, this app is just an older version of the YouTube client app, that still provides the option to download videos. However, if you log into your account on YouTube, with the OGYouTube app you won’t be able to download videos. The app’s interface is identical to YouTube’s interface, which means that you won’t have to waste a lot of time trying to figure out how to use OGYouTube.
OGYouTube Features
- Play and download videos directly from the app
- Supports different video qualities
- Play video in background
- Comes with a dark mode on android devices
- Runs parallel with the default YouTube app
- No annoying ads to disturb you
Pros
A great option for people who don’t have powerful Android phones
Lets you play videos while using other apps
The app doesn’t contain ads
Cons
Not an official YouTube client app
Not available on Google Play Store
3. YouTube GO
Price: Free
YouTube’s official app can be quite demanding since it requires a fast Internet connection. That’s the reason why the company launched a lighter version of their official app, which is currently available in 130 countries around the world. One of the greatest advantages of the YouTube Go app is the fact that it lets you choose how many MB you spend on videos. Furthermore, the app is built to work seamlessly even at low Internet speeds, so its users can listen to music or download videos even if they don’t have access to an ultra-fast WiFi connection.
YouTube Go Features
- Official YouTube app for rapid downloads and sharing
- Download the app directly from Google Play Store
- You can preview videos before watching
- Download videos to your device and watch offline
- You can watch videos in different qualities
- Lets you control data speed
Pros
Video transfers don’t use data
Remarkable video sharing capabilities
Compatible with older versions of Android OS
Cons
Users can’t create playlists
The app contains ads
4. FlyTube APK
Price: Free
Even though FlyTube APK doesn’t offer many options, it is still one of the best YouTube app alternatives, because it lets you watch videos directly from YouTube while preserving your data. In order to be able to install it on your device, you must make sure that the OS you have on your phone is at least Android 4.0 or later. FlyTube APK enables you to listen to music from YouTube while chatting or using other apps on your phone. The app’s small window is fully adjustable and you can place it in the background while doing other things.
FlyTube APK Features
- Play videos in the pop-up while you use other apps
- Multiple YouTube videos are available to browse from
- Share videos on multiple platforms
- Does not run on Google Play Services
- A small sized app so does not drain battery and storage
Pros
A lightweight app that allows you to gain access to YouTube’s rich music collection
FlyTube doesn’t contain ads or surveys
Great multitasking potential
Cons
It easily drains the phone’s battery
The app’s not available on the Google Play store
5. iTube
Price: Free
If you are looking for an app that will let you listen to music from YouTube on your phone while you are using apps such as Facebook or WhatsApp, then iTube is one of the best choices you can make. The app is specifically designed to save battery and to enable its users to have access to music while they are in areas with no Internet reception. What’s more, if you don’t want to spend all your monthly data on YouTube videos, iTube offers a great solution for limited bandwidth plans, because it uses a minimum amount of data to play videos.
iTube Features
- Download full-playlists in audio and video formats
- You can convert and download videos in different formats like mp4, AVI, WMV, etc.
- Download videos from multiple different websites and apps
- You can record and upload videos using the built-in screen recorder
- You can adjust data usage
- Easy to use and browse your favorite videos
Pros
The app works without Internet
No ads before or during a video
Great source of music on long flights
Saves battery
Cons
The app’s users can’t comment on YouTube videos
Limited sharing capabilities
Conclusion
In recent years, short videos and instant music videos are getting popular, Instagram even launched an app Called IGTV for people to share videos, let alone the hot lip-sync music video sharing app Musical.ly (now Tik Tok) which has 500+ million active users globally. So, if you are eager to create and watch short social media videos, you can try these two apps as well.
Whenever you want to get more subscribers and make money with videos, you really need to pay attention to the video content as content is the king in video marketing. Besides the creative ideas, powerful video editing software for YouTubers will help you to step to the next level. Here are some cool video effects that you may be interested in. Do not hesitate to download Filmora and edit with some cool visual effects to your video today.
Wanted to make YouTube videos by yourself and share them with your audiences? Check this easy-to-use and powerful video editor for YouTube - Wondershare’s Filmora , and ignite your video with clicks. Filmora allows you to create 9:16, 1:1 videos for your phone. What’s more, you can export your work directly from the computer to YouTube with Filmora.
Now, YouTube becomes the second largest search engine in the world, over 1 billion hours of YouTube videos are watched per day. People will be using Google apps to access videos on YouTube. Unfortunately, there are existing issues in using the official application such as the stopping of the playback when you minimize the app and the number of annoying ads displayed on the YouTube application. If you want to get rid of these issues, then you might want to choose YouTube App Alternatives for iPhone and Android.
In this article
Part 1: 5 Best YouTube App Alternatives for iPhone
Part 2: 5 Best YouTube App Alternatives for Android Phone
5 Best YouTube App Alternatives for iPhone
For Apple users, here are some of the best YouTube App Alternatives. We analyzed their top feature and why we decided to include them in this top 5 list.
1. Tube Master
Price: Free
The abundance of features this app provides makes it one of the best alternatives for the YouTube app. Tube Master lets you watch videos while browsing through the millions of videos that are available on the world’s largest video-sharing platform. This iOS-based app enables you to search or play videos without having to sign in to your account, and it allows you to change the video playback speed so you can watch videos in slow motion. The Tube Master app lets you create an unlimited amount of playlists and allows you to answer comments or chat messages instantly.
Tube Mater Features
- Available on Google Play Store and third-party app stores
- You can browse videos using the built-in browser
- Allows you to download videos and audios at different resolutions
- Play videos offline with a built-in video player
- You can download videos from multiple social media platforms
- Lightweight app and requires low RAM and storage space
Pros
Users can play the video in fast forward or go back
Easy to use
A rich selection of features
Cons
Slow speed
2. YouTube ++
Price: Free
The YouTube++ app is designed to make watching and downloading YouTube videos to your device a fun and easy process. What’s more, it blocks ads, so you won’t have to wait for the ad to finish to be able to continue watching a video. Changing the video playback speed, forward and rewind controls or the auto-reply options are just a few among the many useful features the YouTube++ app offers to its users. Furthermore, the app lets you disable age restrictions, but it only plays videos in default playback quality.
YouTube++ Features
- Runs without Google Play Services
- Download videos and play them offline on your device
- Share videos on WhatsApp and other social media apps
- Comes with an ads blocker
- You can play audio and video in the background
- Allows you to play videos on loop
- You can disable the age restriction
- Comes with a fast-forwarding or rewinding feature for users
- Also comes with an audio and video format converter
Pros
Audio player available for downloaded videos
Allows you to play video and audio files while using other apps
Removes ads from the videos you watch
Cons
The app isn’t available at the AppStore
Limited playback quality capabilities
3. MyTube
Price: Free
YouTubers who are passionate about music are going to love using this app because it offers superb search tools that enable them to find their favorite songs within seconds. You can either search songs by name, album or artist. MyTube’s users can create their playlists that can continuously play, while the app also provides the option to share videos to Facebook or via email. You can save a song you like on your YouTube account and listen to it whenever you want in just a few simple taps in the MyTube app.
MyTube Features
- Create and manage various playlists
- Supports HD quality videos
- Continue watching your current video while you browse the app
- Play music videos in the background while you use other apps
- Download videos and audio to watch or listen offline
- Post and reply to comments
Pros
Powerful search tools
The app offers a simple way to create playlists and organize videos or music
Repeat and Shuffle options
Cons
MyTube doesn’t allow you to download videos from YouTube
No fast forward or rewind options
4. VideoTube
Price: Free
If you would like to manage your YouTube, Vimeo, and DailyMotion account from a single app on your iPhone or iPad, then the right choice for you is the VideoTube app. Simply log in to your YouTube account and start browsing through the platform’s endless collection of videos. The app provides one of the kind widgets that lets you open videos you want to watch from the Notification Center. Browsing through YouTube channels, commenting on videos, or subscribing to channels you like are among the numerous features this app offers to its users.
VideoTube Features
- Features popular videos from all leading platforms
- You can browse from multiple categories
- User-interface and website layout is similar to YouTube
- You can also submit your own video content
- Download videos and play them offline
Pros
You can browse through your search history and watch your favorite videos again
Add videos to the watch list
The app is not prone to crashing
Cons
Even though it is free, it contains in-app purchases
Relatively poor codec support
5. Tubex - Video & Music Player
Price: Free
Keeping in touch with the latest trends in the music industry or discovering your new favorite song is easy with Tubex. The iOS-based app shows the hottest music trends for the country from which it is accessed, while its intuitive interface makes searching for new songs a fun process. You can add each song you like to a wishlist or include it in the playlist you created with Tubex. The app lets you create as many playlists as you want so you can easily sort all music you discover. Tubex also features a video player that can be activated by a single tap on the video you’d like to watch.
Tubex Features
- Watch and listen to the latest music videos
- Contains unlimited videos arranged reasonably
- Comes with an attractive and user-friendly design
- Allows you to download and share songs and videos
- You can like, share and comment on videos
- Add your favorite videos to the watchlist
- Also comes with a playlist manager
Pros
Elegant and functionally designed interface
Users can create an unlimited number of playlists
Makes managing large quantities of video files look easy
Cons
In-app purchases are required to unlock all of the app’s features
Turbex doesn’t offer a video download option
5 Best YouTube App Alternatives for Android Phone
We will not be leaving our Android phone readers behind. For the best YouTube App for their gadgets, here are our top picks for this year.
1. NewPipe
Price: Free
This Freeware, open-source app is basically a lighter version of the YouTube app that doesn’t require any Google Play services to run smoothly. NewPipe collects the URL source from YouTube and displays the information it gathers in the app that is completely independent of this platform. The app’s users can search videos, view the video’s info, or choose which streaming player they are going to use to watch the video. The app offers support for videos in 1080p, 2K, or 4K resolution, which means that you watch high-quality videos from your phone. The NewPipe app is a great choice for YouTubers who don’t have powerful Android phones but still want to enjoy the benefits of browsing the world’s largest video-sharing platform.
NewPipe Features
- Runs without Google Play Services
- Unlimited downloads
- You can set and change the quality of video play
- Play videos in the background while you use other apps
- Download the video and audio at different resolutions.
- Play video as a Pop-up box for multitasking
- Lightweight and consumes low storage and battery
Pros
Great browsing and search features
Lets you download videos to your device
Offers support for high-resolution videos
Cons
The app is not available on the Google Play store
Limited tools for creating playlists
2. OGYouTube
Price: Free
Like most YouTube client apps, OGYouTube lets you browse the platform, listen to music or watch videos in different resolutions. As a matter of fact, this app is just an older version of the YouTube client app, that still provides the option to download videos. However, if you log into your account on YouTube, with the OGYouTube app you won’t be able to download videos. The app’s interface is identical to YouTube’s interface, which means that you won’t have to waste a lot of time trying to figure out how to use OGYouTube.
OGYouTube Features
- Play and download videos directly from the app
- Supports different video qualities
- Play video in background
- Comes with a dark mode on android devices
- Runs parallel with the default YouTube app
- No annoying ads to disturb you
Pros
A great option for people who don’t have powerful Android phones
Lets you play videos while using other apps
The app doesn’t contain ads
Cons
Not an official YouTube client app
Not available on Google Play Store
3. YouTube GO
Price: Free
YouTube’s official app can be quite demanding since it requires a fast Internet connection. That’s the reason why the company launched a lighter version of their official app, which is currently available in 130 countries around the world. One of the greatest advantages of the YouTube Go app is the fact that it lets you choose how many MB you spend on videos. Furthermore, the app is built to work seamlessly even at low Internet speeds, so its users can listen to music or download videos even if they don’t have access to an ultra-fast WiFi connection.
YouTube Go Features
- Official YouTube app for rapid downloads and sharing
- Download the app directly from Google Play Store
- You can preview videos before watching
- Download videos to your device and watch offline
- You can watch videos in different qualities
- Lets you control data speed
Pros
Video transfers don’t use data
Remarkable video sharing capabilities
Compatible with older versions of Android OS
Cons
Users can’t create playlists
The app contains ads
4. FlyTube APK
Price: Free
Even though FlyTube APK doesn’t offer many options, it is still one of the best YouTube app alternatives, because it lets you watch videos directly from YouTube while preserving your data. In order to be able to install it on your device, you must make sure that the OS you have on your phone is at least Android 4.0 or later. FlyTube APK enables you to listen to music from YouTube while chatting or using other apps on your phone. The app’s small window is fully adjustable and you can place it in the background while doing other things.
FlyTube APK Features
- Play videos in the pop-up while you use other apps
- Multiple YouTube videos are available to browse from
- Share videos on multiple platforms
- Does not run on Google Play Services
- A small sized app so does not drain battery and storage
Pros
A lightweight app that allows you to gain access to YouTube’s rich music collection
FlyTube doesn’t contain ads or surveys
Great multitasking potential
Cons
It easily drains the phone’s battery
The app’s not available on the Google Play store
5. iTube
Price: Free
If you are looking for an app that will let you listen to music from YouTube on your phone while you are using apps such as Facebook or WhatsApp, then iTube is one of the best choices you can make. The app is specifically designed to save battery and to enable its users to have access to music while they are in areas with no Internet reception. What’s more, if you don’t want to spend all your monthly data on YouTube videos, iTube offers a great solution for limited bandwidth plans, because it uses a minimum amount of data to play videos.
iTube Features
- Download full-playlists in audio and video formats
- You can convert and download videos in different formats like mp4, AVI, WMV, etc.
- Download videos from multiple different websites and apps
- You can record and upload videos using the built-in screen recorder
- You can adjust data usage
- Easy to use and browse your favorite videos
Pros
The app works without Internet
No ads before or during a video
Great source of music on long flights
Saves battery
Cons
The app’s users can’t comment on YouTube videos
Limited sharing capabilities
Conclusion
In recent years, short videos and instant music videos are getting popular, Instagram even launched an app Called IGTV for people to share videos, let alone the hot lip-sync music video sharing app Musical.ly (now Tik Tok) which has 500+ million active users globally. So, if you are eager to create and watch short social media videos, you can try these two apps as well.
Whenever you want to get more subscribers and make money with videos, you really need to pay attention to the video content as content is the king in video marketing. Besides the creative ideas, powerful video editing software for YouTubers will help you to step to the next level. Here are some cool video effects that you may be interested in. Do not hesitate to download Filmora and edit with some cool visual effects to your video today.
Wanted to make YouTube videos by yourself and share them with your audiences? Check this easy-to-use and powerful video editor for YouTube - Wondershare’s Filmora , and ignite your video with clicks. Filmora allows you to create 9:16, 1:1 videos for your phone. What’s more, you can export your work directly from the computer to YouTube with Filmora.
Now, YouTube becomes the second largest search engine in the world, over 1 billion hours of YouTube videos are watched per day. People will be using Google apps to access videos on YouTube. Unfortunately, there are existing issues in using the official application such as the stopping of the playback when you minimize the app and the number of annoying ads displayed on the YouTube application. If you want to get rid of these issues, then you might want to choose YouTube App Alternatives for iPhone and Android.
In this article
Part 1: 5 Best YouTube App Alternatives for iPhone
Part 2: 5 Best YouTube App Alternatives for Android Phone
5 Best YouTube App Alternatives for iPhone
For Apple users, here are some of the best YouTube App Alternatives. We analyzed their top feature and why we decided to include them in this top 5 list.
1. Tube Master
Price: Free
The abundance of features this app provides makes it one of the best alternatives for the YouTube app. Tube Master lets you watch videos while browsing through the millions of videos that are available on the world’s largest video-sharing platform. This iOS-based app enables you to search or play videos without having to sign in to your account, and it allows you to change the video playback speed so you can watch videos in slow motion. The Tube Master app lets you create an unlimited amount of playlists and allows you to answer comments or chat messages instantly.
Tube Mater Features
- Available on Google Play Store and third-party app stores
- You can browse videos using the built-in browser
- Allows you to download videos and audios at different resolutions
- Play videos offline with a built-in video player
- You can download videos from multiple social media platforms
- Lightweight app and requires low RAM and storage space
Pros
Users can play the video in fast forward or go back
Easy to use
A rich selection of features
Cons
Slow speed
2. YouTube ++
Price: Free
The YouTube++ app is designed to make watching and downloading YouTube videos to your device a fun and easy process. What’s more, it blocks ads, so you won’t have to wait for the ad to finish to be able to continue watching a video. Changing the video playback speed, forward and rewind controls or the auto-reply options are just a few among the many useful features the YouTube++ app offers to its users. Furthermore, the app lets you disable age restrictions, but it only plays videos in default playback quality.
YouTube++ Features
- Runs without Google Play Services
- Download videos and play them offline on your device
- Share videos on WhatsApp and other social media apps
- Comes with an ads blocker
- You can play audio and video in the background
- Allows you to play videos on loop
- You can disable the age restriction
- Comes with a fast-forwarding or rewinding feature for users
- Also comes with an audio and video format converter
Pros
Audio player available for downloaded videos
Allows you to play video and audio files while using other apps
Removes ads from the videos you watch
Cons
The app isn’t available at the AppStore
Limited playback quality capabilities
3. MyTube
Price: Free
YouTubers who are passionate about music are going to love using this app because it offers superb search tools that enable them to find their favorite songs within seconds. You can either search songs by name, album or artist. MyTube’s users can create their playlists that can continuously play, while the app also provides the option to share videos to Facebook or via email. You can save a song you like on your YouTube account and listen to it whenever you want in just a few simple taps in the MyTube app.
MyTube Features
- Create and manage various playlists
- Supports HD quality videos
- Continue watching your current video while you browse the app
- Play music videos in the background while you use other apps
- Download videos and audio to watch or listen offline
- Post and reply to comments
Pros
Powerful search tools
The app offers a simple way to create playlists and organize videos or music
Repeat and Shuffle options
Cons
MyTube doesn’t allow you to download videos from YouTube
No fast forward or rewind options
4. VideoTube
Price: Free
If you would like to manage your YouTube, Vimeo, and DailyMotion account from a single app on your iPhone or iPad, then the right choice for you is the VideoTube app. Simply log in to your YouTube account and start browsing through the platform’s endless collection of videos. The app provides one of the kind widgets that lets you open videos you want to watch from the Notification Center. Browsing through YouTube channels, commenting on videos, or subscribing to channels you like are among the numerous features this app offers to its users.
VideoTube Features
- Features popular videos from all leading platforms
- You can browse from multiple categories
- User-interface and website layout is similar to YouTube
- You can also submit your own video content
- Download videos and play them offline
Pros
You can browse through your search history and watch your favorite videos again
Add videos to the watch list
The app is not prone to crashing
Cons
Even though it is free, it contains in-app purchases
Relatively poor codec support
5. Tubex - Video & Music Player
Price: Free
Keeping in touch with the latest trends in the music industry or discovering your new favorite song is easy with Tubex. The iOS-based app shows the hottest music trends for the country from which it is accessed, while its intuitive interface makes searching for new songs a fun process. You can add each song you like to a wishlist or include it in the playlist you created with Tubex. The app lets you create as many playlists as you want so you can easily sort all music you discover. Tubex also features a video player that can be activated by a single tap on the video you’d like to watch.
Tubex Features
- Watch and listen to the latest music videos
- Contains unlimited videos arranged reasonably
- Comes with an attractive and user-friendly design
- Allows you to download and share songs and videos
- You can like, share and comment on videos
- Add your favorite videos to the watchlist
- Also comes with a playlist manager
Pros
Elegant and functionally designed interface
Users can create an unlimited number of playlists
Makes managing large quantities of video files look easy
Cons
In-app purchases are required to unlock all of the app’s features
Turbex doesn’t offer a video download option
5 Best YouTube App Alternatives for Android Phone
We will not be leaving our Android phone readers behind. For the best YouTube App for their gadgets, here are our top picks for this year.
1. NewPipe
Price: Free
This Freeware, open-source app is basically a lighter version of the YouTube app that doesn’t require any Google Play services to run smoothly. NewPipe collects the URL source from YouTube and displays the information it gathers in the app that is completely independent of this platform. The app’s users can search videos, view the video’s info, or choose which streaming player they are going to use to watch the video. The app offers support for videos in 1080p, 2K, or 4K resolution, which means that you watch high-quality videos from your phone. The NewPipe app is a great choice for YouTubers who don’t have powerful Android phones but still want to enjoy the benefits of browsing the world’s largest video-sharing platform.
NewPipe Features
- Runs without Google Play Services
- Unlimited downloads
- You can set and change the quality of video play
- Play videos in the background while you use other apps
- Download the video and audio at different resolutions.
- Play video as a Pop-up box for multitasking
- Lightweight and consumes low storage and battery
Pros
Great browsing and search features
Lets you download videos to your device
Offers support for high-resolution videos
Cons
The app is not available on the Google Play store
Limited tools for creating playlists
2. OGYouTube
Price: Free
Like most YouTube client apps, OGYouTube lets you browse the platform, listen to music or watch videos in different resolutions. As a matter of fact, this app is just an older version of the YouTube client app, that still provides the option to download videos. However, if you log into your account on YouTube, with the OGYouTube app you won’t be able to download videos. The app’s interface is identical to YouTube’s interface, which means that you won’t have to waste a lot of time trying to figure out how to use OGYouTube.
OGYouTube Features
- Play and download videos directly from the app
- Supports different video qualities
- Play video in background
- Comes with a dark mode on android devices
- Runs parallel with the default YouTube app
- No annoying ads to disturb you
Pros
A great option for people who don’t have powerful Android phones
Lets you play videos while using other apps
The app doesn’t contain ads
Cons
Not an official YouTube client app
Not available on Google Play Store
3. YouTube GO
Price: Free
YouTube’s official app can be quite demanding since it requires a fast Internet connection. That’s the reason why the company launched a lighter version of their official app, which is currently available in 130 countries around the world. One of the greatest advantages of the YouTube Go app is the fact that it lets you choose how many MB you spend on videos. Furthermore, the app is built to work seamlessly even at low Internet speeds, so its users can listen to music or download videos even if they don’t have access to an ultra-fast WiFi connection.
YouTube Go Features
- Official YouTube app for rapid downloads and sharing
- Download the app directly from Google Play Store
- You can preview videos before watching
- Download videos to your device and watch offline
- You can watch videos in different qualities
- Lets you control data speed
Pros
Video transfers don’t use data
Remarkable video sharing capabilities
Compatible with older versions of Android OS
Cons
Users can’t create playlists
The app contains ads
4. FlyTube APK
Price: Free
Even though FlyTube APK doesn’t offer many options, it is still one of the best YouTube app alternatives, because it lets you watch videos directly from YouTube while preserving your data. In order to be able to install it on your device, you must make sure that the OS you have on your phone is at least Android 4.0 or later. FlyTube APK enables you to listen to music from YouTube while chatting or using other apps on your phone. The app’s small window is fully adjustable and you can place it in the background while doing other things.
FlyTube APK Features
- Play videos in the pop-up while you use other apps
- Multiple YouTube videos are available to browse from
- Share videos on multiple platforms
- Does not run on Google Play Services
- A small sized app so does not drain battery and storage
Pros
A lightweight app that allows you to gain access to YouTube’s rich music collection
FlyTube doesn’t contain ads or surveys
Great multitasking potential
Cons
It easily drains the phone’s battery
The app’s not available on the Google Play store
5. iTube
Price: Free
If you are looking for an app that will let you listen to music from YouTube on your phone while you are using apps such as Facebook or WhatsApp, then iTube is one of the best choices you can make. The app is specifically designed to save battery and to enable its users to have access to music while they are in areas with no Internet reception. What’s more, if you don’t want to spend all your monthly data on YouTube videos, iTube offers a great solution for limited bandwidth plans, because it uses a minimum amount of data to play videos.
iTube Features
- Download full-playlists in audio and video formats
- You can convert and download videos in different formats like mp4, AVI, WMV, etc.
- Download videos from multiple different websites and apps
- You can record and upload videos using the built-in screen recorder
- You can adjust data usage
- Easy to use and browse your favorite videos
Pros
The app works without Internet
No ads before or during a video
Great source of music on long flights
Saves battery
Cons
The app’s users can’t comment on YouTube videos
Limited sharing capabilities
Conclusion
In recent years, short videos and instant music videos are getting popular, Instagram even launched an app Called IGTV for people to share videos, let alone the hot lip-sync music video sharing app Musical.ly (now Tik Tok) which has 500+ million active users globally. So, if you are eager to create and watch short social media videos, you can try these two apps as well.
Whenever you want to get more subscribers and make money with videos, you really need to pay attention to the video content as content is the king in video marketing. Besides the creative ideas, powerful video editing software for YouTubers will help you to step to the next level. Here are some cool video effects that you may be interested in. Do not hesitate to download Filmora and edit with some cool visual effects to your video today.
Wanted to make YouTube videos by yourself and share them with your audiences? Check this easy-to-use and powerful video editor for YouTube - Wondershare’s Filmora , and ignite your video with clicks. Filmora allows you to create 9:16, 1:1 videos for your phone. What’s more, you can export your work directly from the computer to YouTube with Filmora.
Drive Subscriptions Upward Through Effective YouTube Branding
How to Brand Your YouTube Channel to Get More Subscribers
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
- Title: In 2024, Top 5 iOS/Android Video Apps Beyond YouTube
- Author: Joseph
- Created at : 2024-05-31 13:45:06
- Updated at : 2024-06-01 13:45:06
- Link: https://youtube-stream.techidaily.com/in-2024-top-5-iosandroid-video-apps-beyond-youtube/
- License: This work is licensed under CC BY-NC-SA 4.0.
