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In 2024, The Ultimate Playbook for YouTube Growth and Recognition
The Ultimate Playbook for YouTube Growth and Recognition
25 Smart & Proven Tactics to Get Your YouTube Channel Noticed
Richard Bennett
Nov 01, 2022• Proven solutions
If you’re wondering how to get your YouTube channel noticed - how to finally start standing out - then you’ve come to the right place.
Here are 25 of the best, smartest, ways to get your YouTube channel noticed and start growing:
- Post YouTube Videos Consistently
- Provide Value in Each Video
- Ask Viewers to Subscribe with a ‘CTA’
- Spend time building your YouTube Community
- Set YouTube Goals and Announce Them
- Find a Niche for Your Videos
- Build a Strong Personal Brand
- Create Custom Channel Art
- Practice Makes Perfect
- Add a YouTube Intro Video
- Use Video Effects and Transitions
- Make Eye-Catching Thumbnails
- Use Lots of YouTube Tags
- Use YouTube Playlists to Increase Watch Time
- Promote Your YouTube Channel on Social Media
- Interact With Your Viewers
- Check Out the Big Channels in Your Genre
- Do Collaboration Videos
- Write a Detailed Description for Every Video
- Use Keywords that are Searchable
- Make Your Thumbnails Consistent
- Always Have a Plan for Your Videos
- Make Titles That Get Views
- Create a YouTube Channel Trailer
- Give Each YouTube Video a Memorable Ending
1. Post YouTube Videos Consistently
In order to consistently draw viewers back your page and get the most out of your content, you need to be able to keep posting constantly . Only posting sporadically when you feel like it – three times one month, then just once the next – will not encourage viewers to subscribe. If you develop a schedule and regularly post content each week (or every day if you’re really ambitious), your viewers can start to expect when a video will be released. Some of the best content creators will continue to release videos at least a few times a week in order to continuously draw an audience back to their channel.
2. Provide Value in Each Video
Before you turn your camera on and start making a new video, ask yourself what value you want your viewers to take away from it. Will they come away from your video with knowledge, a new skill, or a feeling of amusement? Be sure to have a clear objective in mind with every video.
3. Ask Viewers to Subscribe with a ‘CTA’
Asking viewers to do anything (like, subscribe, etc.) is called a CTA, or ‘call to action ’. Asking for subscribers is a call to action that needs to be included in every video.
One of the objectives of every video you produce should be to try and appeal to brand-new viewers for your page. Something as simple as asking the viewer to subscribe if they liked your video can really help you grow faster. Sometimes people who really love your content still need to be reminded to subscribe. It is important to attract subscribers – not just viewers – in order to make sure that you have reliable, ongoing, support for your videos.
4. Spend Time Building your YouTube Community
YouTube is a large community and consistently interacting with other creators will help you to gain support for your videos . It helps a lot if the people in your genre know you. You can watch each other’s videos, give each other constructive feedback, and there may even be opportunities for collaboration.
Many video creators draw inspiration from each other’s videos and even spend time working with each other and promoting each other’s content. If you consistently comment on someone’s videos, without asking them to check out your channel (most people find this annoying), they will probably decide to go look at your videos too. Eventually, you might even find an opportunity to appear in one of their videos or have them appear in one of your videos so that you can each be exposed to new potential viewers.
5. Set YouTube Goals and Announce Them
Setting goals for yourself – i.e. reaching a certain number of subscribers – and letting your viewers know is a great way to meet your goals faster.
Sharing your goals helps your community feel more engaged and like they are a bigger part of your channel. This can be an excellent marketing tactic. When you share your goals, they become your follower’s goals too and they will help you reach them. Creating a payoff where your subscribers can help you reach 2000 subscribers or 1000 likes on a video can help you accomplish more goals to sustain the longevity of your channel. It also fosters a feeling of community by uniting everyone together and allowing them to share your feeling of accomplishment. This works especially well if you offer a reward – i.e. ‘I’ll do a special video when I reach 2000 subscribers’.
Contest now closed.
6. Find a Niche for Your Videos
Many creators on YouTube have found success by carving out very specific video types and niches for themselves. When you are hoping to grow your subscribers on YouTube you really need to find your niche. When you can start to create videos that have predictable subject matter (predictable in the sense of ‘reliable’, not boring), this will attract more regular viewers because people will know what they can expect from your content. Having a niche can also help you find brand deals because you’ll grow a very specific audience that might be interested in very specific products. A smaller, targeted, the audience can be more valuable to an advertiser than a larger, more general, audience.
Your niche will generally be a combination of your larger genre (i.e. gaming, comedy, beauty, food) and something else you are passionate about. For example, reviewing vintage video games or creating desserts based on movies are both potential niches.
7. Build a Strong Personal Brand
Building a brand on YouTube is one of the best ways to generate a devoted following. Building a brand is very important because it makes you more memorable and familiar to viewers. In order to successfully build a brand, you need to think about the image you are trying to create and the culture you want to create for your community. The values you express, the types of videos you do, the clothes you wear, and your channel art are all parts of your brand. The grand total of all of these elements will form your brand and the way you are perceived.
Having a strong, unique, the brand will make viewers feel more attached to you and make your content more recognizable.
8. Create Custom Channel Art
To differentiate yourself from your competition you’re going to need to have custom Channel Art that reflects the vibe of your content. Work at creating or sourcing some graphics for your cover photo, your profile photo, and all of your thumbnails. Having a set color scheme or even a branded style of artwork for your page will help you to look more professional. Differentiating your page from others will create a feeling of familiarity and support your brand.
9. Practice Makes Perfect
In order to start producing more professional content, you need to practice your filmmaking technique. Regardless of the type of video that you are producing, a little bit of practice goes a long way.
Rehearsing what you are going to say can make you feel much more confident. Playing with the video editing software that you’re working with willsave you time when you’re actually polishing a video . Practicing taking photos and videos with your camera outside of making YouTube videos will help you feel familiar with its features. As you start to get more dedicated and practice with your video creation, your videos will gain more viewers and you can grow more subscribers on YouTube.
Simply making more videos is a great way to get in more practice.
10. Add a YouTube Intro Video
A professional-looking intro clip (learn how to make one here ) supports your brand and makes your videos seem more polished. Intros capture attention and let viewers know the type of video that they are watching almost immediately. Building a 5-10 second introduction (no longer) with your name or the name of your channel will go a long way to improving the professionalism of your video.
Contest now closed.
11. Use Video Effects and Transitions
Adding transitions between clips or topics is a great way to keep viewers engaged with your videos.
Using simple color effects, like filters, can help each of your videos look much more professional.
It can take some time to add these kinds of effects to your videos , but it isn’t really very difficult (many editors, including Filmora, let you drag and drop these effects into your timeline) and it will help your videos hold viewers’ attention for longer. It can also garner much more engagement and many more subscriptions for your YouTube channel.
12. Make Eye-Catching Thumbnails
A thumbnail that grabs a viewer’s attention will get more clicks. Take a photo of yourself making an expression relevant to your video and edit the image in Photoshop or using a free service like Canva (or one of these other YouTube thumbnail makers ). Add graphics, like emojis, to give your thumbnail a pop of color and include large, simple, text if you feel like your thumbnail needs to be given context (i.e. ‘fall makeup look’, as opposed to just another makeup video).
13. Use Lots of YouTube Tags
Tags are essential to helping people actually find your videos on YouTube. Tags should include keywords/search terms people might be looking up in order to find videos like yours. Looking at the tags of some of your past videos and seeing how well they performed will give you an idea of what kinds of tags you should target in the future. Looking at the tags of some of your competitors will give you an idea of what tags you should be using for your own videos.
Services like the Google Keyword Planner can also help you with finding new keywords/tags. Making your tags with search engine optimization in mind will help ensure that people can find your video when searching for those specific keywords. YouTube has an algorithm very similar to the Google search engine for helping people locate videos they may be interested in.
14. Use YouTube Playlists to Increase Watch Time
Playlists are great for increasing your channel’s watch time , an essential metric for ranking in YouTube’s search results. If someone enjoys your video enough to watch to the end, and then a related video starts to play right after, it’s much more likely that the user is going to stick around and view the second video. When you start to link videos together you will start to see your views grow.
Playlists are also important because they help to organize your channel and make it easier for viewers to find content they are interested in.
15. Promote Your YouTube Channel on Social Media
Improving engagement as well as the notoriety of your brand often means branching out beyond YouTube. By creating accounts on Facebook, Twitter, Snapchat, or Instagram for your channel you will gain more ways of engaging your followers. Often the promotion that you do through social media can equate to a large number of viewers and subscribers. The key to expanding into other social media platforms is to choose the sites your existing audience is already on. For example, Instagram is essential for a beauty YouTuber, but not for a gamer.
Contest now closed.
16. Interact with your Viewers
Spending time interacting with your viewers via comments and social media is important. Taking suggestions and paying attention to what your viewers like most about your videos will make your viewers feel more included in the process of creating your videos. This will make them much more loyal to your channel. A great way to interact with your viewers is by doing shout outs or Q&A videos.
17. Check Out the Big Channels in Your Genre
Spending time examining your competition is very important. By looking at the popular channels in your genre you can learn what kinds of videos are popular and what types of video titles and tags you should be using.
18. Do Collaboration Videos
When you collaborate with other YouTube creators it leads to mutual success. You can cross-promote some of their content and they can promote some of your content in the process. It’s amazing how much your channel can grow when you’re exposed to other people’s audiences. Even if you might view another content creator is your competition, sometimes uniting together on a project can help you to mutually prosper.
Make sure your potential partner makes the kinds of videos your own audience would like. Then you’ll know that your videos are something your partner’s audience will like.
19. Write a Detailed Description for Every Video
The description box is one of the most commonly underutilized tools on YouTube. Make sure that you use the space to write a full description of each video. In the first three lines of every video description, use the keywords most relevant to your content, provide links to your other social media accounts, and ask viewers to subscribe. Lower down in your description, under the ‘read more’ tab, write a detailed summary of your video. This will improve your SEO/search engine optimization.
20. Use Keywords That Are Searchable
In your titles, descriptions, and tags you need to use the words or phrases that viewers are most likely to type into YouTube’s search bar when looking for content like yours. Doing a bit of keyword research will help you gain more subscribers on YouTube and more viewers on almost every video.
For example, if you do a product review of a new smartphone, you will get a lot more views titling it ‘iPhone X Review and Unboxing’ than ‘You won’t BELIEVE this phone’ because iPhone X, review and unboxing are all keywords that people might search for.
Contest now closed.
21. Make your Thumbnails Consistent
The thumbnails that you choose for your videos can be an extension of your brand. By using similar layouts, colors, and fonts for every thumbnail you will create a familiar look and viewers will recognize your videos when they see them. If someone can instantly recognize your video thumbnails it will strengthen your brand and encourage repeat viewership.
22. Always Have a Plan for Your Videos
If you can plan out a script or outline (whichever you’re comfortable with) for your video, or even plan out a series of videos that you could shoot over time, it can lead to far better content. Taking the time to create a plan for every single video will lead to much more polished results that will generate far better responses from your viewers. Planning takes time, but not as much time as trying to edit the content that had no clear plan.
23. Make Titles that Get Views
Writing great titles that are optimized for search engines is one of the best ways to see some huge improvements in your channel’s growth rate. Your titles need to be able to draw in an audience and get them interested in your content. They also have to set expectations for your videos and contain the right keywords to make them searchable. Big channels can get good results with titles that build suspense or ask questions, but while you’re small it’s better to avoid clickbait and make your titles as direct and literal as possible.
24. Create a YouTube Channel Trailer
Your channel page on YouTube might be where a viewer makes the decision to subscribe, or not to subscribe. YouTube allows you to set a featured video that will autoplay in this space, and a lot of the most successful creators use this as an opportunity to post a channel trailer . Your channel trailer welcomes new viewers and tells them what to expect from your content.
You can create a trailer quickly by filming a quick introduction and combining it with clips from your previous videos.
25. Give Each of Your Videos a Memorable Ending
Ending every video on a high note – with some kind of joke or surprise – will leave viewers with a good feeling, which will make them more likely to keep watching more of your videos.
Be sure to share your own tips on how to get your YouTube channel noticed.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
If you’re wondering how to get your YouTube channel noticed - how to finally start standing out - then you’ve come to the right place.
Here are 25 of the best, smartest, ways to get your YouTube channel noticed and start growing:
- Post YouTube Videos Consistently
- Provide Value in Each Video
- Ask Viewers to Subscribe with a ‘CTA’
- Spend time building your YouTube Community
- Set YouTube Goals and Announce Them
- Find a Niche for Your Videos
- Build a Strong Personal Brand
- Create Custom Channel Art
- Practice Makes Perfect
- Add a YouTube Intro Video
- Use Video Effects and Transitions
- Make Eye-Catching Thumbnails
- Use Lots of YouTube Tags
- Use YouTube Playlists to Increase Watch Time
- Promote Your YouTube Channel on Social Media
- Interact With Your Viewers
- Check Out the Big Channels in Your Genre
- Do Collaboration Videos
- Write a Detailed Description for Every Video
- Use Keywords that are Searchable
- Make Your Thumbnails Consistent
- Always Have a Plan for Your Videos
- Make Titles That Get Views
- Create a YouTube Channel Trailer
- Give Each YouTube Video a Memorable Ending
1. Post YouTube Videos Consistently
In order to consistently draw viewers back your page and get the most out of your content, you need to be able to keep posting constantly . Only posting sporadically when you feel like it – three times one month, then just once the next – will not encourage viewers to subscribe. If you develop a schedule and regularly post content each week (or every day if you’re really ambitious), your viewers can start to expect when a video will be released. Some of the best content creators will continue to release videos at least a few times a week in order to continuously draw an audience back to their channel.
2. Provide Value in Each Video
Before you turn your camera on and start making a new video, ask yourself what value you want your viewers to take away from it. Will they come away from your video with knowledge, a new skill, or a feeling of amusement? Be sure to have a clear objective in mind with every video.
3. Ask Viewers to Subscribe with a ‘CTA’
Asking viewers to do anything (like, subscribe, etc.) is called a CTA, or ‘call to action ’. Asking for subscribers is a call to action that needs to be included in every video.
One of the objectives of every video you produce should be to try and appeal to brand-new viewers for your page. Something as simple as asking the viewer to subscribe if they liked your video can really help you grow faster. Sometimes people who really love your content still need to be reminded to subscribe. It is important to attract subscribers – not just viewers – in order to make sure that you have reliable, ongoing, support for your videos.
4. Spend Time Building your YouTube Community
YouTube is a large community and consistently interacting with other creators will help you to gain support for your videos . It helps a lot if the people in your genre know you. You can watch each other’s videos, give each other constructive feedback, and there may even be opportunities for collaboration.
Many video creators draw inspiration from each other’s videos and even spend time working with each other and promoting each other’s content. If you consistently comment on someone’s videos, without asking them to check out your channel (most people find this annoying), they will probably decide to go look at your videos too. Eventually, you might even find an opportunity to appear in one of their videos or have them appear in one of your videos so that you can each be exposed to new potential viewers.
5. Set YouTube Goals and Announce Them
Setting goals for yourself – i.e. reaching a certain number of subscribers – and letting your viewers know is a great way to meet your goals faster.
Sharing your goals helps your community feel more engaged and like they are a bigger part of your channel. This can be an excellent marketing tactic. When you share your goals, they become your follower’s goals too and they will help you reach them. Creating a payoff where your subscribers can help you reach 2000 subscribers or 1000 likes on a video can help you accomplish more goals to sustain the longevity of your channel. It also fosters a feeling of community by uniting everyone together and allowing them to share your feeling of accomplishment. This works especially well if you offer a reward – i.e. ‘I’ll do a special video when I reach 2000 subscribers’.
Contest now closed.
6. Find a Niche for Your Videos
Many creators on YouTube have found success by carving out very specific video types and niches for themselves. When you are hoping to grow your subscribers on YouTube you really need to find your niche. When you can start to create videos that have predictable subject matter (predictable in the sense of ‘reliable’, not boring), this will attract more regular viewers because people will know what they can expect from your content. Having a niche can also help you find brand deals because you’ll grow a very specific audience that might be interested in very specific products. A smaller, targeted, the audience can be more valuable to an advertiser than a larger, more general, audience.
Your niche will generally be a combination of your larger genre (i.e. gaming, comedy, beauty, food) and something else you are passionate about. For example, reviewing vintage video games or creating desserts based on movies are both potential niches.
7. Build a Strong Personal Brand
Building a brand on YouTube is one of the best ways to generate a devoted following. Building a brand is very important because it makes you more memorable and familiar to viewers. In order to successfully build a brand, you need to think about the image you are trying to create and the culture you want to create for your community. The values you express, the types of videos you do, the clothes you wear, and your channel art are all parts of your brand. The grand total of all of these elements will form your brand and the way you are perceived.
Having a strong, unique, the brand will make viewers feel more attached to you and make your content more recognizable.
8. Create Custom Channel Art
To differentiate yourself from your competition you’re going to need to have custom Channel Art that reflects the vibe of your content. Work at creating or sourcing some graphics for your cover photo, your profile photo, and all of your thumbnails. Having a set color scheme or even a branded style of artwork for your page will help you to look more professional. Differentiating your page from others will create a feeling of familiarity and support your brand.
9. Practice Makes Perfect
In order to start producing more professional content, you need to practice your filmmaking technique. Regardless of the type of video that you are producing, a little bit of practice goes a long way.
Rehearsing what you are going to say can make you feel much more confident. Playing with the video editing software that you’re working with willsave you time when you’re actually polishing a video . Practicing taking photos and videos with your camera outside of making YouTube videos will help you feel familiar with its features. As you start to get more dedicated and practice with your video creation, your videos will gain more viewers and you can grow more subscribers on YouTube.
Simply making more videos is a great way to get in more practice.
10. Add a YouTube Intro Video
A professional-looking intro clip (learn how to make one here ) supports your brand and makes your videos seem more polished. Intros capture attention and let viewers know the type of video that they are watching almost immediately. Building a 5-10 second introduction (no longer) with your name or the name of your channel will go a long way to improving the professionalism of your video.
Contest now closed.
11. Use Video Effects and Transitions
Adding transitions between clips or topics is a great way to keep viewers engaged with your videos.
Using simple color effects, like filters, can help each of your videos look much more professional.
It can take some time to add these kinds of effects to your videos , but it isn’t really very difficult (many editors, including Filmora, let you drag and drop these effects into your timeline) and it will help your videos hold viewers’ attention for longer. It can also garner much more engagement and many more subscriptions for your YouTube channel.
12. Make Eye-Catching Thumbnails
A thumbnail that grabs a viewer’s attention will get more clicks. Take a photo of yourself making an expression relevant to your video and edit the image in Photoshop or using a free service like Canva (or one of these other YouTube thumbnail makers ). Add graphics, like emojis, to give your thumbnail a pop of color and include large, simple, text if you feel like your thumbnail needs to be given context (i.e. ‘fall makeup look’, as opposed to just another makeup video).
13. Use Lots of YouTube Tags
Tags are essential to helping people actually find your videos on YouTube. Tags should include keywords/search terms people might be looking up in order to find videos like yours. Looking at the tags of some of your past videos and seeing how well they performed will give you an idea of what kinds of tags you should target in the future. Looking at the tags of some of your competitors will give you an idea of what tags you should be using for your own videos.
Services like the Google Keyword Planner can also help you with finding new keywords/tags. Making your tags with search engine optimization in mind will help ensure that people can find your video when searching for those specific keywords. YouTube has an algorithm very similar to the Google search engine for helping people locate videos they may be interested in.
14. Use YouTube Playlists to Increase Watch Time
Playlists are great for increasing your channel’s watch time , an essential metric for ranking in YouTube’s search results. If someone enjoys your video enough to watch to the end, and then a related video starts to play right after, it’s much more likely that the user is going to stick around and view the second video. When you start to link videos together you will start to see your views grow.
Playlists are also important because they help to organize your channel and make it easier for viewers to find content they are interested in.
15. Promote Your YouTube Channel on Social Media
Improving engagement as well as the notoriety of your brand often means branching out beyond YouTube. By creating accounts on Facebook, Twitter, Snapchat, or Instagram for your channel you will gain more ways of engaging your followers. Often the promotion that you do through social media can equate to a large number of viewers and subscribers. The key to expanding into other social media platforms is to choose the sites your existing audience is already on. For example, Instagram is essential for a beauty YouTuber, but not for a gamer.
Contest now closed.
16. Interact with your Viewers
Spending time interacting with your viewers via comments and social media is important. Taking suggestions and paying attention to what your viewers like most about your videos will make your viewers feel more included in the process of creating your videos. This will make them much more loyal to your channel. A great way to interact with your viewers is by doing shout outs or Q&A videos.
17. Check Out the Big Channels in Your Genre
Spending time examining your competition is very important. By looking at the popular channels in your genre you can learn what kinds of videos are popular and what types of video titles and tags you should be using.
18. Do Collaboration Videos
When you collaborate with other YouTube creators it leads to mutual success. You can cross-promote some of their content and they can promote some of your content in the process. It’s amazing how much your channel can grow when you’re exposed to other people’s audiences. Even if you might view another content creator is your competition, sometimes uniting together on a project can help you to mutually prosper.
Make sure your potential partner makes the kinds of videos your own audience would like. Then you’ll know that your videos are something your partner’s audience will like.
19. Write a Detailed Description for Every Video
The description box is one of the most commonly underutilized tools on YouTube. Make sure that you use the space to write a full description of each video. In the first three lines of every video description, use the keywords most relevant to your content, provide links to your other social media accounts, and ask viewers to subscribe. Lower down in your description, under the ‘read more’ tab, write a detailed summary of your video. This will improve your SEO/search engine optimization.
20. Use Keywords That Are Searchable
In your titles, descriptions, and tags you need to use the words or phrases that viewers are most likely to type into YouTube’s search bar when looking for content like yours. Doing a bit of keyword research will help you gain more subscribers on YouTube and more viewers on almost every video.
For example, if you do a product review of a new smartphone, you will get a lot more views titling it ‘iPhone X Review and Unboxing’ than ‘You won’t BELIEVE this phone’ because iPhone X, review and unboxing are all keywords that people might search for.
Contest now closed.
21. Make your Thumbnails Consistent
The thumbnails that you choose for your videos can be an extension of your brand. By using similar layouts, colors, and fonts for every thumbnail you will create a familiar look and viewers will recognize your videos when they see them. If someone can instantly recognize your video thumbnails it will strengthen your brand and encourage repeat viewership.
22. Always Have a Plan for Your Videos
If you can plan out a script or outline (whichever you’re comfortable with) for your video, or even plan out a series of videos that you could shoot over time, it can lead to far better content. Taking the time to create a plan for every single video will lead to much more polished results that will generate far better responses from your viewers. Planning takes time, but not as much time as trying to edit the content that had no clear plan.
23. Make Titles that Get Views
Writing great titles that are optimized for search engines is one of the best ways to see some huge improvements in your channel’s growth rate. Your titles need to be able to draw in an audience and get them interested in your content. They also have to set expectations for your videos and contain the right keywords to make them searchable. Big channels can get good results with titles that build suspense or ask questions, but while you’re small it’s better to avoid clickbait and make your titles as direct and literal as possible.
24. Create a YouTube Channel Trailer
Your channel page on YouTube might be where a viewer makes the decision to subscribe, or not to subscribe. YouTube allows you to set a featured video that will autoplay in this space, and a lot of the most successful creators use this as an opportunity to post a channel trailer . Your channel trailer welcomes new viewers and tells them what to expect from your content.
You can create a trailer quickly by filming a quick introduction and combining it with clips from your previous videos.
25. Give Each of Your Videos a Memorable Ending
Ending every video on a high note – with some kind of joke or surprise – will leave viewers with a good feeling, which will make them more likely to keep watching more of your videos.
Be sure to share your own tips on how to get your YouTube channel noticed.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
If you’re wondering how to get your YouTube channel noticed - how to finally start standing out - then you’ve come to the right place.
Here are 25 of the best, smartest, ways to get your YouTube channel noticed and start growing:
- Post YouTube Videos Consistently
- Provide Value in Each Video
- Ask Viewers to Subscribe with a ‘CTA’
- Spend time building your YouTube Community
- Set YouTube Goals and Announce Them
- Find a Niche for Your Videos
- Build a Strong Personal Brand
- Create Custom Channel Art
- Practice Makes Perfect
- Add a YouTube Intro Video
- Use Video Effects and Transitions
- Make Eye-Catching Thumbnails
- Use Lots of YouTube Tags
- Use YouTube Playlists to Increase Watch Time
- Promote Your YouTube Channel on Social Media
- Interact With Your Viewers
- Check Out the Big Channels in Your Genre
- Do Collaboration Videos
- Write a Detailed Description for Every Video
- Use Keywords that are Searchable
- Make Your Thumbnails Consistent
- Always Have a Plan for Your Videos
- Make Titles That Get Views
- Create a YouTube Channel Trailer
- Give Each YouTube Video a Memorable Ending
1. Post YouTube Videos Consistently
In order to consistently draw viewers back your page and get the most out of your content, you need to be able to keep posting constantly . Only posting sporadically when you feel like it – three times one month, then just once the next – will not encourage viewers to subscribe. If you develop a schedule and regularly post content each week (or every day if you’re really ambitious), your viewers can start to expect when a video will be released. Some of the best content creators will continue to release videos at least a few times a week in order to continuously draw an audience back to their channel.
2. Provide Value in Each Video
Before you turn your camera on and start making a new video, ask yourself what value you want your viewers to take away from it. Will they come away from your video with knowledge, a new skill, or a feeling of amusement? Be sure to have a clear objective in mind with every video.
3. Ask Viewers to Subscribe with a ‘CTA’
Asking viewers to do anything (like, subscribe, etc.) is called a CTA, or ‘call to action ’. Asking for subscribers is a call to action that needs to be included in every video.
One of the objectives of every video you produce should be to try and appeal to brand-new viewers for your page. Something as simple as asking the viewer to subscribe if they liked your video can really help you grow faster. Sometimes people who really love your content still need to be reminded to subscribe. It is important to attract subscribers – not just viewers – in order to make sure that you have reliable, ongoing, support for your videos.
4. Spend Time Building your YouTube Community
YouTube is a large community and consistently interacting with other creators will help you to gain support for your videos . It helps a lot if the people in your genre know you. You can watch each other’s videos, give each other constructive feedback, and there may even be opportunities for collaboration.
Many video creators draw inspiration from each other’s videos and even spend time working with each other and promoting each other’s content. If you consistently comment on someone’s videos, without asking them to check out your channel (most people find this annoying), they will probably decide to go look at your videos too. Eventually, you might even find an opportunity to appear in one of their videos or have them appear in one of your videos so that you can each be exposed to new potential viewers.
5. Set YouTube Goals and Announce Them
Setting goals for yourself – i.e. reaching a certain number of subscribers – and letting your viewers know is a great way to meet your goals faster.
Sharing your goals helps your community feel more engaged and like they are a bigger part of your channel. This can be an excellent marketing tactic. When you share your goals, they become your follower’s goals too and they will help you reach them. Creating a payoff where your subscribers can help you reach 2000 subscribers or 1000 likes on a video can help you accomplish more goals to sustain the longevity of your channel. It also fosters a feeling of community by uniting everyone together and allowing them to share your feeling of accomplishment. This works especially well if you offer a reward – i.e. ‘I’ll do a special video when I reach 2000 subscribers’.
Contest now closed.
6. Find a Niche for Your Videos
Many creators on YouTube have found success by carving out very specific video types and niches for themselves. When you are hoping to grow your subscribers on YouTube you really need to find your niche. When you can start to create videos that have predictable subject matter (predictable in the sense of ‘reliable’, not boring), this will attract more regular viewers because people will know what they can expect from your content. Having a niche can also help you find brand deals because you’ll grow a very specific audience that might be interested in very specific products. A smaller, targeted, the audience can be more valuable to an advertiser than a larger, more general, audience.
Your niche will generally be a combination of your larger genre (i.e. gaming, comedy, beauty, food) and something else you are passionate about. For example, reviewing vintage video games or creating desserts based on movies are both potential niches.
7. Build a Strong Personal Brand
Building a brand on YouTube is one of the best ways to generate a devoted following. Building a brand is very important because it makes you more memorable and familiar to viewers. In order to successfully build a brand, you need to think about the image you are trying to create and the culture you want to create for your community. The values you express, the types of videos you do, the clothes you wear, and your channel art are all parts of your brand. The grand total of all of these elements will form your brand and the way you are perceived.
Having a strong, unique, the brand will make viewers feel more attached to you and make your content more recognizable.
8. Create Custom Channel Art
To differentiate yourself from your competition you’re going to need to have custom Channel Art that reflects the vibe of your content. Work at creating or sourcing some graphics for your cover photo, your profile photo, and all of your thumbnails. Having a set color scheme or even a branded style of artwork for your page will help you to look more professional. Differentiating your page from others will create a feeling of familiarity and support your brand.
9. Practice Makes Perfect
In order to start producing more professional content, you need to practice your filmmaking technique. Regardless of the type of video that you are producing, a little bit of practice goes a long way.
Rehearsing what you are going to say can make you feel much more confident. Playing with the video editing software that you’re working with willsave you time when you’re actually polishing a video . Practicing taking photos and videos with your camera outside of making YouTube videos will help you feel familiar with its features. As you start to get more dedicated and practice with your video creation, your videos will gain more viewers and you can grow more subscribers on YouTube.
Simply making more videos is a great way to get in more practice.
10. Add a YouTube Intro Video
A professional-looking intro clip (learn how to make one here ) supports your brand and makes your videos seem more polished. Intros capture attention and let viewers know the type of video that they are watching almost immediately. Building a 5-10 second introduction (no longer) with your name or the name of your channel will go a long way to improving the professionalism of your video.
Contest now closed.
11. Use Video Effects and Transitions
Adding transitions between clips or topics is a great way to keep viewers engaged with your videos.
Using simple color effects, like filters, can help each of your videos look much more professional.
It can take some time to add these kinds of effects to your videos , but it isn’t really very difficult (many editors, including Filmora, let you drag and drop these effects into your timeline) and it will help your videos hold viewers’ attention for longer. It can also garner much more engagement and many more subscriptions for your YouTube channel.
12. Make Eye-Catching Thumbnails
A thumbnail that grabs a viewer’s attention will get more clicks. Take a photo of yourself making an expression relevant to your video and edit the image in Photoshop or using a free service like Canva (or one of these other YouTube thumbnail makers ). Add graphics, like emojis, to give your thumbnail a pop of color and include large, simple, text if you feel like your thumbnail needs to be given context (i.e. ‘fall makeup look’, as opposed to just another makeup video).
13. Use Lots of YouTube Tags
Tags are essential to helping people actually find your videos on YouTube. Tags should include keywords/search terms people might be looking up in order to find videos like yours. Looking at the tags of some of your past videos and seeing how well they performed will give you an idea of what kinds of tags you should target in the future. Looking at the tags of some of your competitors will give you an idea of what tags you should be using for your own videos.
Services like the Google Keyword Planner can also help you with finding new keywords/tags. Making your tags with search engine optimization in mind will help ensure that people can find your video when searching for those specific keywords. YouTube has an algorithm very similar to the Google search engine for helping people locate videos they may be interested in.
14. Use YouTube Playlists to Increase Watch Time
Playlists are great for increasing your channel’s watch time , an essential metric for ranking in YouTube’s search results. If someone enjoys your video enough to watch to the end, and then a related video starts to play right after, it’s much more likely that the user is going to stick around and view the second video. When you start to link videos together you will start to see your views grow.
Playlists are also important because they help to organize your channel and make it easier for viewers to find content they are interested in.
15. Promote Your YouTube Channel on Social Media
Improving engagement as well as the notoriety of your brand often means branching out beyond YouTube. By creating accounts on Facebook, Twitter, Snapchat, or Instagram for your channel you will gain more ways of engaging your followers. Often the promotion that you do through social media can equate to a large number of viewers and subscribers. The key to expanding into other social media platforms is to choose the sites your existing audience is already on. For example, Instagram is essential for a beauty YouTuber, but not for a gamer.
Contest now closed.
16. Interact with your Viewers
Spending time interacting with your viewers via comments and social media is important. Taking suggestions and paying attention to what your viewers like most about your videos will make your viewers feel more included in the process of creating your videos. This will make them much more loyal to your channel. A great way to interact with your viewers is by doing shout outs or Q&A videos.
17. Check Out the Big Channels in Your Genre
Spending time examining your competition is very important. By looking at the popular channels in your genre you can learn what kinds of videos are popular and what types of video titles and tags you should be using.
18. Do Collaboration Videos
When you collaborate with other YouTube creators it leads to mutual success. You can cross-promote some of their content and they can promote some of your content in the process. It’s amazing how much your channel can grow when you’re exposed to other people’s audiences. Even if you might view another content creator is your competition, sometimes uniting together on a project can help you to mutually prosper.
Make sure your potential partner makes the kinds of videos your own audience would like. Then you’ll know that your videos are something your partner’s audience will like.
19. Write a Detailed Description for Every Video
The description box is one of the most commonly underutilized tools on YouTube. Make sure that you use the space to write a full description of each video. In the first three lines of every video description, use the keywords most relevant to your content, provide links to your other social media accounts, and ask viewers to subscribe. Lower down in your description, under the ‘read more’ tab, write a detailed summary of your video. This will improve your SEO/search engine optimization.
20. Use Keywords That Are Searchable
In your titles, descriptions, and tags you need to use the words or phrases that viewers are most likely to type into YouTube’s search bar when looking for content like yours. Doing a bit of keyword research will help you gain more subscribers on YouTube and more viewers on almost every video.
For example, if you do a product review of a new smartphone, you will get a lot more views titling it ‘iPhone X Review and Unboxing’ than ‘You won’t BELIEVE this phone’ because iPhone X, review and unboxing are all keywords that people might search for.
Contest now closed.
21. Make your Thumbnails Consistent
The thumbnails that you choose for your videos can be an extension of your brand. By using similar layouts, colors, and fonts for every thumbnail you will create a familiar look and viewers will recognize your videos when they see them. If someone can instantly recognize your video thumbnails it will strengthen your brand and encourage repeat viewership.
22. Always Have a Plan for Your Videos
If you can plan out a script or outline (whichever you’re comfortable with) for your video, or even plan out a series of videos that you could shoot over time, it can lead to far better content. Taking the time to create a plan for every single video will lead to much more polished results that will generate far better responses from your viewers. Planning takes time, but not as much time as trying to edit the content that had no clear plan.
23. Make Titles that Get Views
Writing great titles that are optimized for search engines is one of the best ways to see some huge improvements in your channel’s growth rate. Your titles need to be able to draw in an audience and get them interested in your content. They also have to set expectations for your videos and contain the right keywords to make them searchable. Big channels can get good results with titles that build suspense or ask questions, but while you’re small it’s better to avoid clickbait and make your titles as direct and literal as possible.
24. Create a YouTube Channel Trailer
Your channel page on YouTube might be where a viewer makes the decision to subscribe, or not to subscribe. YouTube allows you to set a featured video that will autoplay in this space, and a lot of the most successful creators use this as an opportunity to post a channel trailer . Your channel trailer welcomes new viewers and tells them what to expect from your content.
You can create a trailer quickly by filming a quick introduction and combining it with clips from your previous videos.
25. Give Each of Your Videos a Memorable Ending
Ending every video on a high note – with some kind of joke or surprise – will leave viewers with a good feeling, which will make them more likely to keep watching more of your videos.
Be sure to share your own tips on how to get your YouTube channel noticed.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
If you’re wondering how to get your YouTube channel noticed - how to finally start standing out - then you’ve come to the right place.
Here are 25 of the best, smartest, ways to get your YouTube channel noticed and start growing:
- Post YouTube Videos Consistently
- Provide Value in Each Video
- Ask Viewers to Subscribe with a ‘CTA’
- Spend time building your YouTube Community
- Set YouTube Goals and Announce Them
- Find a Niche for Your Videos
- Build a Strong Personal Brand
- Create Custom Channel Art
- Practice Makes Perfect
- Add a YouTube Intro Video
- Use Video Effects and Transitions
- Make Eye-Catching Thumbnails
- Use Lots of YouTube Tags
- Use YouTube Playlists to Increase Watch Time
- Promote Your YouTube Channel on Social Media
- Interact With Your Viewers
- Check Out the Big Channels in Your Genre
- Do Collaboration Videos
- Write a Detailed Description for Every Video
- Use Keywords that are Searchable
- Make Your Thumbnails Consistent
- Always Have a Plan for Your Videos
- Make Titles That Get Views
- Create a YouTube Channel Trailer
- Give Each YouTube Video a Memorable Ending
1. Post YouTube Videos Consistently
In order to consistently draw viewers back your page and get the most out of your content, you need to be able to keep posting constantly . Only posting sporadically when you feel like it – three times one month, then just once the next – will not encourage viewers to subscribe. If you develop a schedule and regularly post content each week (or every day if you’re really ambitious), your viewers can start to expect when a video will be released. Some of the best content creators will continue to release videos at least a few times a week in order to continuously draw an audience back to their channel.
2. Provide Value in Each Video
Before you turn your camera on and start making a new video, ask yourself what value you want your viewers to take away from it. Will they come away from your video with knowledge, a new skill, or a feeling of amusement? Be sure to have a clear objective in mind with every video.
3. Ask Viewers to Subscribe with a ‘CTA’
Asking viewers to do anything (like, subscribe, etc.) is called a CTA, or ‘call to action ’. Asking for subscribers is a call to action that needs to be included in every video.
One of the objectives of every video you produce should be to try and appeal to brand-new viewers for your page. Something as simple as asking the viewer to subscribe if they liked your video can really help you grow faster. Sometimes people who really love your content still need to be reminded to subscribe. It is important to attract subscribers – not just viewers – in order to make sure that you have reliable, ongoing, support for your videos.
4. Spend Time Building your YouTube Community
YouTube is a large community and consistently interacting with other creators will help you to gain support for your videos . It helps a lot if the people in your genre know you. You can watch each other’s videos, give each other constructive feedback, and there may even be opportunities for collaboration.
Many video creators draw inspiration from each other’s videos and even spend time working with each other and promoting each other’s content. If you consistently comment on someone’s videos, without asking them to check out your channel (most people find this annoying), they will probably decide to go look at your videos too. Eventually, you might even find an opportunity to appear in one of their videos or have them appear in one of your videos so that you can each be exposed to new potential viewers.
5. Set YouTube Goals and Announce Them
Setting goals for yourself – i.e. reaching a certain number of subscribers – and letting your viewers know is a great way to meet your goals faster.
Sharing your goals helps your community feel more engaged and like they are a bigger part of your channel. This can be an excellent marketing tactic. When you share your goals, they become your follower’s goals too and they will help you reach them. Creating a payoff where your subscribers can help you reach 2000 subscribers or 1000 likes on a video can help you accomplish more goals to sustain the longevity of your channel. It also fosters a feeling of community by uniting everyone together and allowing them to share your feeling of accomplishment. This works especially well if you offer a reward – i.e. ‘I’ll do a special video when I reach 2000 subscribers’.
Contest now closed.
6. Find a Niche for Your Videos
Many creators on YouTube have found success by carving out very specific video types and niches for themselves. When you are hoping to grow your subscribers on YouTube you really need to find your niche. When you can start to create videos that have predictable subject matter (predictable in the sense of ‘reliable’, not boring), this will attract more regular viewers because people will know what they can expect from your content. Having a niche can also help you find brand deals because you’ll grow a very specific audience that might be interested in very specific products. A smaller, targeted, the audience can be more valuable to an advertiser than a larger, more general, audience.
Your niche will generally be a combination of your larger genre (i.e. gaming, comedy, beauty, food) and something else you are passionate about. For example, reviewing vintage video games or creating desserts based on movies are both potential niches.
7. Build a Strong Personal Brand
Building a brand on YouTube is one of the best ways to generate a devoted following. Building a brand is very important because it makes you more memorable and familiar to viewers. In order to successfully build a brand, you need to think about the image you are trying to create and the culture you want to create for your community. The values you express, the types of videos you do, the clothes you wear, and your channel art are all parts of your brand. The grand total of all of these elements will form your brand and the way you are perceived.
Having a strong, unique, the brand will make viewers feel more attached to you and make your content more recognizable.
8. Create Custom Channel Art
To differentiate yourself from your competition you’re going to need to have custom Channel Art that reflects the vibe of your content. Work at creating or sourcing some graphics for your cover photo, your profile photo, and all of your thumbnails. Having a set color scheme or even a branded style of artwork for your page will help you to look more professional. Differentiating your page from others will create a feeling of familiarity and support your brand.
9. Practice Makes Perfect
In order to start producing more professional content, you need to practice your filmmaking technique. Regardless of the type of video that you are producing, a little bit of practice goes a long way.
Rehearsing what you are going to say can make you feel much more confident. Playing with the video editing software that you’re working with willsave you time when you’re actually polishing a video . Practicing taking photos and videos with your camera outside of making YouTube videos will help you feel familiar with its features. As you start to get more dedicated and practice with your video creation, your videos will gain more viewers and you can grow more subscribers on YouTube.
Simply making more videos is a great way to get in more practice.
10. Add a YouTube Intro Video
A professional-looking intro clip (learn how to make one here ) supports your brand and makes your videos seem more polished. Intros capture attention and let viewers know the type of video that they are watching almost immediately. Building a 5-10 second introduction (no longer) with your name or the name of your channel will go a long way to improving the professionalism of your video.
Contest now closed.
11. Use Video Effects and Transitions
Adding transitions between clips or topics is a great way to keep viewers engaged with your videos.
Using simple color effects, like filters, can help each of your videos look much more professional.
It can take some time to add these kinds of effects to your videos , but it isn’t really very difficult (many editors, including Filmora, let you drag and drop these effects into your timeline) and it will help your videos hold viewers’ attention for longer. It can also garner much more engagement and many more subscriptions for your YouTube channel.
12. Make Eye-Catching Thumbnails
A thumbnail that grabs a viewer’s attention will get more clicks. Take a photo of yourself making an expression relevant to your video and edit the image in Photoshop or using a free service like Canva (or one of these other YouTube thumbnail makers ). Add graphics, like emojis, to give your thumbnail a pop of color and include large, simple, text if you feel like your thumbnail needs to be given context (i.e. ‘fall makeup look’, as opposed to just another makeup video).
13. Use Lots of YouTube Tags
Tags are essential to helping people actually find your videos on YouTube. Tags should include keywords/search terms people might be looking up in order to find videos like yours. Looking at the tags of some of your past videos and seeing how well they performed will give you an idea of what kinds of tags you should target in the future. Looking at the tags of some of your competitors will give you an idea of what tags you should be using for your own videos.
Services like the Google Keyword Planner can also help you with finding new keywords/tags. Making your tags with search engine optimization in mind will help ensure that people can find your video when searching for those specific keywords. YouTube has an algorithm very similar to the Google search engine for helping people locate videos they may be interested in.
14. Use YouTube Playlists to Increase Watch Time
Playlists are great for increasing your channel’s watch time , an essential metric for ranking in YouTube’s search results. If someone enjoys your video enough to watch to the end, and then a related video starts to play right after, it’s much more likely that the user is going to stick around and view the second video. When you start to link videos together you will start to see your views grow.
Playlists are also important because they help to organize your channel and make it easier for viewers to find content they are interested in.
15. Promote Your YouTube Channel on Social Media
Improving engagement as well as the notoriety of your brand often means branching out beyond YouTube. By creating accounts on Facebook, Twitter, Snapchat, or Instagram for your channel you will gain more ways of engaging your followers. Often the promotion that you do through social media can equate to a large number of viewers and subscribers. The key to expanding into other social media platforms is to choose the sites your existing audience is already on. For example, Instagram is essential for a beauty YouTuber, but not for a gamer.
Contest now closed.
16. Interact with your Viewers
Spending time interacting with your viewers via comments and social media is important. Taking suggestions and paying attention to what your viewers like most about your videos will make your viewers feel more included in the process of creating your videos. This will make them much more loyal to your channel. A great way to interact with your viewers is by doing shout outs or Q&A videos.
17. Check Out the Big Channels in Your Genre
Spending time examining your competition is very important. By looking at the popular channels in your genre you can learn what kinds of videos are popular and what types of video titles and tags you should be using.
18. Do Collaboration Videos
When you collaborate with other YouTube creators it leads to mutual success. You can cross-promote some of their content and they can promote some of your content in the process. It’s amazing how much your channel can grow when you’re exposed to other people’s audiences. Even if you might view another content creator is your competition, sometimes uniting together on a project can help you to mutually prosper.
Make sure your potential partner makes the kinds of videos your own audience would like. Then you’ll know that your videos are something your partner’s audience will like.
19. Write a Detailed Description for Every Video
The description box is one of the most commonly underutilized tools on YouTube. Make sure that you use the space to write a full description of each video. In the first three lines of every video description, use the keywords most relevant to your content, provide links to your other social media accounts, and ask viewers to subscribe. Lower down in your description, under the ‘read more’ tab, write a detailed summary of your video. This will improve your SEO/search engine optimization.
20. Use Keywords That Are Searchable
In your titles, descriptions, and tags you need to use the words or phrases that viewers are most likely to type into YouTube’s search bar when looking for content like yours. Doing a bit of keyword research will help you gain more subscribers on YouTube and more viewers on almost every video.
For example, if you do a product review of a new smartphone, you will get a lot more views titling it ‘iPhone X Review and Unboxing’ than ‘You won’t BELIEVE this phone’ because iPhone X, review and unboxing are all keywords that people might search for.
Contest now closed.
21. Make your Thumbnails Consistent
The thumbnails that you choose for your videos can be an extension of your brand. By using similar layouts, colors, and fonts for every thumbnail you will create a familiar look and viewers will recognize your videos when they see them. If someone can instantly recognize your video thumbnails it will strengthen your brand and encourage repeat viewership.
22. Always Have a Plan for Your Videos
If you can plan out a script or outline (whichever you’re comfortable with) for your video, or even plan out a series of videos that you could shoot over time, it can lead to far better content. Taking the time to create a plan for every single video will lead to much more polished results that will generate far better responses from your viewers. Planning takes time, but not as much time as trying to edit the content that had no clear plan.
23. Make Titles that Get Views
Writing great titles that are optimized for search engines is one of the best ways to see some huge improvements in your channel’s growth rate. Your titles need to be able to draw in an audience and get them interested in your content. They also have to set expectations for your videos and contain the right keywords to make them searchable. Big channels can get good results with titles that build suspense or ask questions, but while you’re small it’s better to avoid clickbait and make your titles as direct and literal as possible.
24. Create a YouTube Channel Trailer
Your channel page on YouTube might be where a viewer makes the decision to subscribe, or not to subscribe. YouTube allows you to set a featured video that will autoplay in this space, and a lot of the most successful creators use this as an opportunity to post a channel trailer . Your channel trailer welcomes new viewers and tells them what to expect from your content.
You can create a trailer quickly by filming a quick introduction and combining it with clips from your previous videos.
25. Give Each of Your Videos a Memorable Ending
Ending every video on a high note – with some kind of joke or surprise – will leave viewers with a good feeling, which will make them more likely to keep watching more of your videos.
Be sure to share your own tips on how to get your YouTube channel noticed.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Illuminate Play Button Imagery: Flashing Borders Added
Your YouTube video, or any other clip published on any forum, gets a larger number of hits if it has an attractive thumbnail. And, the fact is, a thumbnail becomes 10x more attractive when the main character that the image has have a neon border around it.
With that said, in the following sections, you will learn a couple of methods on how to add a YouTube thumbnail border around the main characters and/or objects that are significant to the clip.
In this article
01 Add Glowing Neon Border to YouTube Thumbnail with Filmora
02 Add a Glowing Neon Border in YouTube Thumbnail with Canva
03 Outline a Person in a YouTube Thumbnail with Photoshop
Part 1: How to Add Neon Border to YouTube Thumbnail for Free with Filmora
Being one of the most versatile and intuitive post-production tools available in the market today, Wondershare Filmora X allows you to add a neon border to a YouTube thumbnail quite conveniently. You can learn how to get this done on Windows or Mac by following the steps given below.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Step 1: Define Project Settings and Add Image to the Timeline
Launch Wondershare Filmora X on your PC (a MacBook Pro M1 is used here), ensure that the project aspect ratio is set to 16:9 (Widescreen) on the splash screen, and click New Project. On the main interface, click the Preview quality and display settings icon from the upper-right area of the Timeline, click Change Project Aspect Ratio, click to select 1280 x 720 (HD) from the Resolution menu of the Project Settings box, and click OK to save the custom project settings.
Then select My Media from the menu bar if not already selected, click Project Media from the navigation pane, and click Import from the Media box to select and import the image of the main character or object that you want to use in the thumbnail.
Now, drag the image from the Media box to the Timeline at the bottom.
Step 2: Clear Image Background, Add Border, and Add Custom Background
Go to Effects from the menu bar, click to select the Default tab and then AI Portrait from the navigation pane, and click and drag the Human Segmentation preset from the right box, and place it over the image track in the Timeline.
Double-click the image layer, scroll down the upper-left box to the Video Effects section, and use the Edge Thickness and Edge Feather sliders to adjust the character’s edges to make them as realistic as possible. Click OK when done.
Next, click and drag the Human Border preset over the image track in the Timeline, and follow the same procedure to customize the border. This will give the character a neon border effect.
Now, use the method explained earlier to import a custom image for the background, and drag and place it under the previous track in the Timeline.
If you are running the latest version of Filmora, you will find there are some neon light effects available under AI Portrait as well.
Step 3: Add Titles to Thumbnail
Go to Titles from the menu bar, click to select the Default tab and then Lower 3rds from the navigation pane, and click and drag your preferred lower-third preset from the right window to a separate layer in the Timeline. Double-click the lower-third layer, and use the available options in the upper-left window to change the text, its color, etc., and drag the textbox to place it to your preferred position on the image as well. Click OK to save the changes.
Next, click to select Titles from the navigation pane, and drag your preferred title from the right window to the upper-most track in the Timeline. Now use the method explained earlier to edit the text, its color, position, etc. to make it look professional.
For more tips and tricks for creating YouTube thumbnail, you can check this You Tube thumbnail creating guide.
Step 4: Get the Neon Border Thumbnail
Click the Snapshot (Camera) icon from the upper-right area of the Timeline, go to My Media from the menu bar, right-click the thumbnail of the screenshot you captured, and click Reveal in Finder (on Mac) or Reveal in Explorer (on Windows) to get to the folder the YouTube thumbnail border is saved in.
Part 2: How to Add a Glowing Neon Border in Your YouTube Thumbnail with Canva
Canva is another intuitive editing program that works on the web interface rather than having you download and install an app on your PC. You can add a neon border for YouTube thumbnails using Canva by following the instructions given below:
Step 1: Define Project Settings and Add a Background
After signing in to your Canva account, click Create a design from the top-right corner of the page, click Custom size from the bottom, define 1280 and 720 in the Width and Height fields on the box that appears respectively, and click Create new design.
Now, click to select Background from the navigation bar on the left (if the Background tool is not visible, click More and then choose Background from the expanded list), and click to select a background from the images available in the center pane.
Step 2: Upload an Image and Add Effects
Click Uploads from the navigation bar, click the More icon from the right of the Upload media button present at the top of the center pane, choose your preferred method to upload the image (with the transparent background) that you want to use, upload the image, and drag it from the center pane to the Canvas.
Note: You can use any of the tools available online to remove the background from your image for free.
To add a YouTube thumbnail border, make sure that the image that you added to the Canvas is selected, click the Duplicate icon from the upper-right area, and use the scaling handles of the copy of the image to increase its size a bit. Reposition the image back to its original location as well.
Then, click Edit image from the upper-left corner of the Canvas, click Duotone from the Edit image pane at the center, if need be, click See all, choose your preferred duotone effect to apply on the image, choose your preferred highlight and shadow colors from the box that appears next, and click Back from the top of the pane.
Next, click See all next to the Adjust section from the center pane, and drag the Blur slider to the right to increase the blur effect on the image.
Step 3: Position the Layers
While keeping the duplicate image selected, click the Position button from the upper-right area of the Canvas, and click Background to send the second image behind the first one to get the neon border effect for the photo.
Part 3: How to Outline a Person in a YouTube Thumbnail with Photoshop
Because YouTube thumbnails are nothing but static images, creating YouTube thumbnail border with Adobe Photoshop is comparatively easier. The process of doing this is given below:
Step 1: Define Document Preferences and Import an Image
Launch Adobe Photoshop on your PC, click Create new, and on the New Document customization box, define the width and height values to 1280 and 720 pixels respectively. Select Transparent from the Background Contents menu as well if not already selected. Click Create from the bottom to create a new Photoshop document with the specified document settings. Next, open the folder that contains the source image, drag the photo to Photoshop, and press Enter to place the photo.
Step 2: Remove Background from the Image
Make sure that the image layer is selected in the Layers panel on the right, go to Select from the menu bar at the top, and click Subject. From the bottom of the Layers panel, click the Add a mask icon to get rid of the background, leaving only the human on the Canvas.
Step 3: Add a Custom Background and an Outline Around the Subject
Use the method explained earlier to import a background image of your choice to Photoshop. Drag the background image layer to the bottom in the Layers panel. Double-click the masked layer, click to select Stroke from the left pane of the Layer Style box, and use the options available on the right to manage the size, color, position, etc. of the stroke that has been added around the human subject. Click OK when done, and then export the image normally to use it as a YouTube thumbnail border.
Summary
It is important to know that the default resolution of a YouTube thumbnail is 1280 x 720 pixels that is usually written and referred to as 720p. While adding a YouTube thumbnail border, it is also imperative to have a good sense of color combination and fonts. Furthermore, a decent tool like Wondershare Filmora X must be used to add an appealing neon border around the main subject in the thumbnail image easily and quickly.
02 Add a Glowing Neon Border in YouTube Thumbnail with Canva
03 Outline a Person in a YouTube Thumbnail with Photoshop
Part 1: How to Add Neon Border to YouTube Thumbnail for Free with Filmora
Being one of the most versatile and intuitive post-production tools available in the market today, Wondershare Filmora X allows you to add a neon border to a YouTube thumbnail quite conveniently. You can learn how to get this done on Windows or Mac by following the steps given below.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Step 1: Define Project Settings and Add Image to the Timeline
Launch Wondershare Filmora X on your PC (a MacBook Pro M1 is used here), ensure that the project aspect ratio is set to 16:9 (Widescreen) on the splash screen, and click New Project. On the main interface, click the Preview quality and display settings icon from the upper-right area of the Timeline, click Change Project Aspect Ratio, click to select 1280 x 720 (HD) from the Resolution menu of the Project Settings box, and click OK to save the custom project settings.
Then select My Media from the menu bar if not already selected, click Project Media from the navigation pane, and click Import from the Media box to select and import the image of the main character or object that you want to use in the thumbnail.
Now, drag the image from the Media box to the Timeline at the bottom.
Step 2: Clear Image Background, Add Border, and Add Custom Background
Go to Effects from the menu bar, click to select the Default tab and then AI Portrait from the navigation pane, and click and drag the Human Segmentation preset from the right box, and place it over the image track in the Timeline.
Double-click the image layer, scroll down the upper-left box to the Video Effects section, and use the Edge Thickness and Edge Feather sliders to adjust the character’s edges to make them as realistic as possible. Click OK when done.
Next, click and drag the Human Border preset over the image track in the Timeline, and follow the same procedure to customize the border. This will give the character a neon border effect.
Now, use the method explained earlier to import a custom image for the background, and drag and place it under the previous track in the Timeline.
If you are running the latest version of Filmora, you will find there are some neon light effects available under AI Portrait as well.
Step 3: Add Titles to Thumbnail
Go to Titles from the menu bar, click to select the Default tab and then Lower 3rds from the navigation pane, and click and drag your preferred lower-third preset from the right window to a separate layer in the Timeline. Double-click the lower-third layer, and use the available options in the upper-left window to change the text, its color, etc., and drag the textbox to place it to your preferred position on the image as well. Click OK to save the changes.
Next, click to select Titles from the navigation pane, and drag your preferred title from the right window to the upper-most track in the Timeline. Now use the method explained earlier to edit the text, its color, position, etc. to make it look professional.
For more tips and tricks for creating YouTube thumbnail, you can check this You Tube thumbnail creating guide.
Step 4: Get the Neon Border Thumbnail
Click the Snapshot (Camera) icon from the upper-right area of the Timeline, go to My Media from the menu bar, right-click the thumbnail of the screenshot you captured, and click Reveal in Finder (on Mac) or Reveal in Explorer (on Windows) to get to the folder the YouTube thumbnail border is saved in.
Part 2: How to Add a Glowing Neon Border in Your YouTube Thumbnail with Canva
Canva is another intuitive editing program that works on the web interface rather than having you download and install an app on your PC. You can add a neon border for YouTube thumbnails using Canva by following the instructions given below:
Step 1: Define Project Settings and Add a Background
After signing in to your Canva account, click Create a design from the top-right corner of the page, click Custom size from the bottom, define 1280 and 720 in the Width and Height fields on the box that appears respectively, and click Create new design.
Now, click to select Background from the navigation bar on the left (if the Background tool is not visible, click More and then choose Background from the expanded list), and click to select a background from the images available in the center pane.
Step 2: Upload an Image and Add Effects
Click Uploads from the navigation bar, click the More icon from the right of the Upload media button present at the top of the center pane, choose your preferred method to upload the image (with the transparent background) that you want to use, upload the image, and drag it from the center pane to the Canvas.
Note: You can use any of the tools available online to remove the background from your image for free.
To add a YouTube thumbnail border, make sure that the image that you added to the Canvas is selected, click the Duplicate icon from the upper-right area, and use the scaling handles of the copy of the image to increase its size a bit. Reposition the image back to its original location as well.
Then, click Edit image from the upper-left corner of the Canvas, click Duotone from the Edit image pane at the center, if need be, click See all, choose your preferred duotone effect to apply on the image, choose your preferred highlight and shadow colors from the box that appears next, and click Back from the top of the pane.
Next, click See all next to the Adjust section from the center pane, and drag the Blur slider to the right to increase the blur effect on the image.
Step 3: Position the Layers
While keeping the duplicate image selected, click the Position button from the upper-right area of the Canvas, and click Background to send the second image behind the first one to get the neon border effect for the photo.
Part 3: How to Outline a Person in a YouTube Thumbnail with Photoshop
Because YouTube thumbnails are nothing but static images, creating YouTube thumbnail border with Adobe Photoshop is comparatively easier. The process of doing this is given below:
Step 1: Define Document Preferences and Import an Image
Launch Adobe Photoshop on your PC, click Create new, and on the New Document customization box, define the width and height values to 1280 and 720 pixels respectively. Select Transparent from the Background Contents menu as well if not already selected. Click Create from the bottom to create a new Photoshop document with the specified document settings. Next, open the folder that contains the source image, drag the photo to Photoshop, and press Enter to place the photo.
Step 2: Remove Background from the Image
Make sure that the image layer is selected in the Layers panel on the right, go to Select from the menu bar at the top, and click Subject. From the bottom of the Layers panel, click the Add a mask icon to get rid of the background, leaving only the human on the Canvas.
Step 3: Add a Custom Background and an Outline Around the Subject
Use the method explained earlier to import a background image of your choice to Photoshop. Drag the background image layer to the bottom in the Layers panel. Double-click the masked layer, click to select Stroke from the left pane of the Layer Style box, and use the options available on the right to manage the size, color, position, etc. of the stroke that has been added around the human subject. Click OK when done, and then export the image normally to use it as a YouTube thumbnail border.
Summary
It is important to know that the default resolution of a YouTube thumbnail is 1280 x 720 pixels that is usually written and referred to as 720p. While adding a YouTube thumbnail border, it is also imperative to have a good sense of color combination and fonts. Furthermore, a decent tool like Wondershare Filmora X must be used to add an appealing neon border around the main subject in the thumbnail image easily and quickly.
02 Add a Glowing Neon Border in YouTube Thumbnail with Canva
03 Outline a Person in a YouTube Thumbnail with Photoshop
Part 1: How to Add Neon Border to YouTube Thumbnail for Free with Filmora
Being one of the most versatile and intuitive post-production tools available in the market today, Wondershare Filmora X allows you to add a neon border to a YouTube thumbnail quite conveniently. You can learn how to get this done on Windows or Mac by following the steps given below.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Step 1: Define Project Settings and Add Image to the Timeline
Launch Wondershare Filmora X on your PC (a MacBook Pro M1 is used here), ensure that the project aspect ratio is set to 16:9 (Widescreen) on the splash screen, and click New Project. On the main interface, click the Preview quality and display settings icon from the upper-right area of the Timeline, click Change Project Aspect Ratio, click to select 1280 x 720 (HD) from the Resolution menu of the Project Settings box, and click OK to save the custom project settings.
Then select My Media from the menu bar if not already selected, click Project Media from the navigation pane, and click Import from the Media box to select and import the image of the main character or object that you want to use in the thumbnail.
Now, drag the image from the Media box to the Timeline at the bottom.
Step 2: Clear Image Background, Add Border, and Add Custom Background
Go to Effects from the menu bar, click to select the Default tab and then AI Portrait from the navigation pane, and click and drag the Human Segmentation preset from the right box, and place it over the image track in the Timeline.
Double-click the image layer, scroll down the upper-left box to the Video Effects section, and use the Edge Thickness and Edge Feather sliders to adjust the character’s edges to make them as realistic as possible. Click OK when done.
Next, click and drag the Human Border preset over the image track in the Timeline, and follow the same procedure to customize the border. This will give the character a neon border effect.
Now, use the method explained earlier to import a custom image for the background, and drag and place it under the previous track in the Timeline.
If you are running the latest version of Filmora, you will find there are some neon light effects available under AI Portrait as well.
Step 3: Add Titles to Thumbnail
Go to Titles from the menu bar, click to select the Default tab and then Lower 3rds from the navigation pane, and click and drag your preferred lower-third preset from the right window to a separate layer in the Timeline. Double-click the lower-third layer, and use the available options in the upper-left window to change the text, its color, etc., and drag the textbox to place it to your preferred position on the image as well. Click OK to save the changes.
Next, click to select Titles from the navigation pane, and drag your preferred title from the right window to the upper-most track in the Timeline. Now use the method explained earlier to edit the text, its color, position, etc. to make it look professional.
For more tips and tricks for creating YouTube thumbnail, you can check this You Tube thumbnail creating guide.
Step 4: Get the Neon Border Thumbnail
Click the Snapshot (Camera) icon from the upper-right area of the Timeline, go to My Media from the menu bar, right-click the thumbnail of the screenshot you captured, and click Reveal in Finder (on Mac) or Reveal in Explorer (on Windows) to get to the folder the YouTube thumbnail border is saved in.
Part 2: How to Add a Glowing Neon Border in Your YouTube Thumbnail with Canva
Canva is another intuitive editing program that works on the web interface rather than having you download and install an app on your PC. You can add a neon border for YouTube thumbnails using Canva by following the instructions given below:
Step 1: Define Project Settings and Add a Background
After signing in to your Canva account, click Create a design from the top-right corner of the page, click Custom size from the bottom, define 1280 and 720 in the Width and Height fields on the box that appears respectively, and click Create new design.
Now, click to select Background from the navigation bar on the left (if the Background tool is not visible, click More and then choose Background from the expanded list), and click to select a background from the images available in the center pane.
Step 2: Upload an Image and Add Effects
Click Uploads from the navigation bar, click the More icon from the right of the Upload media button present at the top of the center pane, choose your preferred method to upload the image (with the transparent background) that you want to use, upload the image, and drag it from the center pane to the Canvas.
Note: You can use any of the tools available online to remove the background from your image for free.
To add a YouTube thumbnail border, make sure that the image that you added to the Canvas is selected, click the Duplicate icon from the upper-right area, and use the scaling handles of the copy of the image to increase its size a bit. Reposition the image back to its original location as well.
Then, click Edit image from the upper-left corner of the Canvas, click Duotone from the Edit image pane at the center, if need be, click See all, choose your preferred duotone effect to apply on the image, choose your preferred highlight and shadow colors from the box that appears next, and click Back from the top of the pane.
Next, click See all next to the Adjust section from the center pane, and drag the Blur slider to the right to increase the blur effect on the image.
Step 3: Position the Layers
While keeping the duplicate image selected, click the Position button from the upper-right area of the Canvas, and click Background to send the second image behind the first one to get the neon border effect for the photo.
Part 3: How to Outline a Person in a YouTube Thumbnail with Photoshop
Because YouTube thumbnails are nothing but static images, creating YouTube thumbnail border with Adobe Photoshop is comparatively easier. The process of doing this is given below:
Step 1: Define Document Preferences and Import an Image
Launch Adobe Photoshop on your PC, click Create new, and on the New Document customization box, define the width and height values to 1280 and 720 pixels respectively. Select Transparent from the Background Contents menu as well if not already selected. Click Create from the bottom to create a new Photoshop document with the specified document settings. Next, open the folder that contains the source image, drag the photo to Photoshop, and press Enter to place the photo.
Step 2: Remove Background from the Image
Make sure that the image layer is selected in the Layers panel on the right, go to Select from the menu bar at the top, and click Subject. From the bottom of the Layers panel, click the Add a mask icon to get rid of the background, leaving only the human on the Canvas.
Step 3: Add a Custom Background and an Outline Around the Subject
Use the method explained earlier to import a background image of your choice to Photoshop. Drag the background image layer to the bottom in the Layers panel. Double-click the masked layer, click to select Stroke from the left pane of the Layer Style box, and use the options available on the right to manage the size, color, position, etc. of the stroke that has been added around the human subject. Click OK when done, and then export the image normally to use it as a YouTube thumbnail border.
Summary
It is important to know that the default resolution of a YouTube thumbnail is 1280 x 720 pixels that is usually written and referred to as 720p. While adding a YouTube thumbnail border, it is also imperative to have a good sense of color combination and fonts. Furthermore, a decent tool like Wondershare Filmora X must be used to add an appealing neon border around the main subject in the thumbnail image easily and quickly.
02 Add a Glowing Neon Border in YouTube Thumbnail with Canva
03 Outline a Person in a YouTube Thumbnail with Photoshop
Part 1: How to Add Neon Border to YouTube Thumbnail for Free with Filmora
Being one of the most versatile and intuitive post-production tools available in the market today, Wondershare Filmora X allows you to add a neon border to a YouTube thumbnail quite conveniently. You can learn how to get this done on Windows or Mac by following the steps given below.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Step 1: Define Project Settings and Add Image to the Timeline
Launch Wondershare Filmora X on your PC (a MacBook Pro M1 is used here), ensure that the project aspect ratio is set to 16:9 (Widescreen) on the splash screen, and click New Project. On the main interface, click the Preview quality and display settings icon from the upper-right area of the Timeline, click Change Project Aspect Ratio, click to select 1280 x 720 (HD) from the Resolution menu of the Project Settings box, and click OK to save the custom project settings.
Then select My Media from the menu bar if not already selected, click Project Media from the navigation pane, and click Import from the Media box to select and import the image of the main character or object that you want to use in the thumbnail.
Now, drag the image from the Media box to the Timeline at the bottom.
Step 2: Clear Image Background, Add Border, and Add Custom Background
Go to Effects from the menu bar, click to select the Default tab and then AI Portrait from the navigation pane, and click and drag the Human Segmentation preset from the right box, and place it over the image track in the Timeline.
Double-click the image layer, scroll down the upper-left box to the Video Effects section, and use the Edge Thickness and Edge Feather sliders to adjust the character’s edges to make them as realistic as possible. Click OK when done.
Next, click and drag the Human Border preset over the image track in the Timeline, and follow the same procedure to customize the border. This will give the character a neon border effect.
Now, use the method explained earlier to import a custom image for the background, and drag and place it under the previous track in the Timeline.
If you are running the latest version of Filmora, you will find there are some neon light effects available under AI Portrait as well.
Step 3: Add Titles to Thumbnail
Go to Titles from the menu bar, click to select the Default tab and then Lower 3rds from the navigation pane, and click and drag your preferred lower-third preset from the right window to a separate layer in the Timeline. Double-click the lower-third layer, and use the available options in the upper-left window to change the text, its color, etc., and drag the textbox to place it to your preferred position on the image as well. Click OK to save the changes.
Next, click to select Titles from the navigation pane, and drag your preferred title from the right window to the upper-most track in the Timeline. Now use the method explained earlier to edit the text, its color, position, etc. to make it look professional.
For more tips and tricks for creating YouTube thumbnail, you can check this You Tube thumbnail creating guide.
Step 4: Get the Neon Border Thumbnail
Click the Snapshot (Camera) icon from the upper-right area of the Timeline, go to My Media from the menu bar, right-click the thumbnail of the screenshot you captured, and click Reveal in Finder (on Mac) or Reveal in Explorer (on Windows) to get to the folder the YouTube thumbnail border is saved in.
Part 2: How to Add a Glowing Neon Border in Your YouTube Thumbnail with Canva
Canva is another intuitive editing program that works on the web interface rather than having you download and install an app on your PC. You can add a neon border for YouTube thumbnails using Canva by following the instructions given below:
Step 1: Define Project Settings and Add a Background
After signing in to your Canva account, click Create a design from the top-right corner of the page, click Custom size from the bottom, define 1280 and 720 in the Width and Height fields on the box that appears respectively, and click Create new design.
Now, click to select Background from the navigation bar on the left (if the Background tool is not visible, click More and then choose Background from the expanded list), and click to select a background from the images available in the center pane.
Step 2: Upload an Image and Add Effects
Click Uploads from the navigation bar, click the More icon from the right of the Upload media button present at the top of the center pane, choose your preferred method to upload the image (with the transparent background) that you want to use, upload the image, and drag it from the center pane to the Canvas.
Note: You can use any of the tools available online to remove the background from your image for free.
To add a YouTube thumbnail border, make sure that the image that you added to the Canvas is selected, click the Duplicate icon from the upper-right area, and use the scaling handles of the copy of the image to increase its size a bit. Reposition the image back to its original location as well.
Then, click Edit image from the upper-left corner of the Canvas, click Duotone from the Edit image pane at the center, if need be, click See all, choose your preferred duotone effect to apply on the image, choose your preferred highlight and shadow colors from the box that appears next, and click Back from the top of the pane.
Next, click See all next to the Adjust section from the center pane, and drag the Blur slider to the right to increase the blur effect on the image.
Step 3: Position the Layers
While keeping the duplicate image selected, click the Position button from the upper-right area of the Canvas, and click Background to send the second image behind the first one to get the neon border effect for the photo.
Part 3: How to Outline a Person in a YouTube Thumbnail with Photoshop
Because YouTube thumbnails are nothing but static images, creating YouTube thumbnail border with Adobe Photoshop is comparatively easier. The process of doing this is given below:
Step 1: Define Document Preferences and Import an Image
Launch Adobe Photoshop on your PC, click Create new, and on the New Document customization box, define the width and height values to 1280 and 720 pixels respectively. Select Transparent from the Background Contents menu as well if not already selected. Click Create from the bottom to create a new Photoshop document with the specified document settings. Next, open the folder that contains the source image, drag the photo to Photoshop, and press Enter to place the photo.
Step 2: Remove Background from the Image
Make sure that the image layer is selected in the Layers panel on the right, go to Select from the menu bar at the top, and click Subject. From the bottom of the Layers panel, click the Add a mask icon to get rid of the background, leaving only the human on the Canvas.
Step 3: Add a Custom Background and an Outline Around the Subject
Use the method explained earlier to import a background image of your choice to Photoshop. Drag the background image layer to the bottom in the Layers panel. Double-click the masked layer, click to select Stroke from the left pane of the Layer Style box, and use the options available on the right to manage the size, color, position, etc. of the stroke that has been added around the human subject. Click OK when done, and then export the image normally to use it as a YouTube thumbnail border.
Summary
It is important to know that the default resolution of a YouTube thumbnail is 1280 x 720 pixels that is usually written and referred to as 720p. While adding a YouTube thumbnail border, it is also imperative to have a good sense of color combination and fonts. Furthermore, a decent tool like Wondershare Filmora X must be used to add an appealing neon border around the main subject in the thumbnail image easily and quickly.
- Title: In 2024, The Ultimate Playbook for YouTube Growth and Recognition
- Author: Joseph
- Created at : 2024-05-31 13:43:05
- Updated at : 2024-06-01 13:43:05
- Link: https://youtube-stream.techidaily.com/in-2024-the-ultimate-playbook-for-youtube-growth-and-recognition/
- License: This work is licensed under CC BY-NC-SA 4.0.
