The Aspiring ASMR Producer’s Guide to Video Excellence

How to Make ASMR Videos: a Complete Guide

Richard Bennett

Mar 27, 2024• Proven solutions

While everyone is running on busy schedules at present where notifications, deadlines, alerts make one anxious and shiver the spine, many people are now finding a way to relax. They reveal that ASMR videos, arising new trend in YouTube, really works. The whole point behind the phenomenon is to comfort people, however, you will never believe that it is an emerging new business on the Internet as well!

You can head to YouTube and type the word, “ASMR,” and you will get an ambush of videos typically made by women doing crazy things like running brushes over a microphone and pretending to give you a rubdown. If you are puzzled about how ASMR video works, maybe today’s article can aid you in this.

So, let us know ASMR meaning and all about it. The term ASMR (Autonomous Sensory Meridian Response) might sound technical, but the fact is there is no science or research behind the concept. They are sensation videos that create a tingling feeling making one feel relaxed and feeling asleep. In short, you can call ASMR videos as brain massage therapy that begins from the scalp and moves down the whole body. It isn’t descriptions, but the footage incorporates sounds, feelings, soft whispering, a gentle touch, or crinkling paper. ASMR videos play a vital role in this age of fretfulness due to its capability to relieve relaxation and psychological issues.

ASMR video is a growing trend on YouTube where you can get millions of videos created by ASMR artists.

• Part 1: Top 5 ASMR Artists on YouTube
• Part 2: How to Make ASMR Videos: An Ultimate Guide
• Part 3: Tips on Making Your ASMR Videos stand out

Best 5 ASMR Artists on YouTube

Are there particular artists in the story of ASMR who have made up levels? Yes, there are various ASMR video creators on YouTube from which we have listed the top 5 best ASMR artists who are popular at present.

1. ASMR darling

With more than 2 million subscribers, Taylor Darling, an American YouTuber who makes majestic ASMR videos, stands first in the list. She used more than 100 triggers in her videos to calm and relax you into a varied state of euphoria. Coming to her associations, she is featured in a video by PewDiePie called “My favorite horror game.”

2. ASMR Gibi

Here is Gibi ASMR, our next best ASMR artist, who is a cosplayer as well. Known to engage the audience with various role-plays and cosplay videos, including pop cultural characters, Gibi is from America. She started creating videos and posting them to YouTube from 2016. Along with 2 million subscribers, Gibi has also hosted a web mini-series called “Encounter Culture.”

3. Tingting ASMR

Next comes Tingting ASMR, who has a Chinese origin. She is a YouTube star who began her channel in 2017 and started making top-notch tingle videos covering over a multitude of concepts. She is the ASMR artist who is famous for her relaxation, role-playing, and cosmetology videos. She is also a Twitch streamer who has done many videos on Chinese influencers and tradition.

4. ASMR Maria

With 1.78 million subscribers, Maria Viktorovna from Russia is the GentleWhispering YouTube channel owner. Her ASMR videos are popular in the list while “Oh such a good 3D-sound ASMR video” has gathered 21 million likes and still rocks the browsers. Maria is known for her loyal followers and tingle-inducing experience as well.

5. Madi ASMR

Last but not least, Madi, with the best ASMR videos, is the final person in today’s list. She has 3 million subscribers on YouTube at present. She started her channel on the primary motto to help people sleep and relax. She uses various ideas and triggers, like tapping, brushing, role-plays, sounds, and whispering. She is a certified personal trainer too.

How to Make ASMR Videos: An Ultimate Guide

Are you confused about the first step to take on how to make ASMR videos? To make your work easier, we have come up with an ultimate guide that is all you need now.

1. Before Filming: How to Prepare

It is not that all the ASMR videos are the same, and all ASMR artists follow the same strategy. However, they follow different methodologies and triggers which you need to learn and understand. Before filming, you need to concentrate on the content based on which you are about to make the video. Research the videos made by the best ASMR makers and create content that is liked by the most.

Make sure your voice is melodic and soft, as that is what grabs the listener. Give importance to grooming, where skincare and make-up should be a pleasant one.

2. Shooting Videos

Start with the gadgets that you have on hand. For filming the ASMR video, all you need is an ordinary camera, two good headphones, and microphones to ensure good quality of sound deliverance to the audience. Keep out the noise resources like fans and any other electronic sources out of reach. Additionally, you do not need to look out for other professional tools or studio to film the video; instead, a noise-free room is enough.

3. Editing Videos with Filmora

Once you complete filming your ASMR video, you need to move to edit as you cannot stream it on YouTube or Facebook right away. It requires a finishing where a useful video editing tool plays a vital role. We have Filmora in-store, a highly recommended video editing software to make your job less cumbersome. It is a professional platform loaded with features and easy to use.

Filmora helps fine-tune your adventure, perfect your aesthetic, add lasting effects, and still a lot more. Without audio or video loss, one can edit the filmed ASMR video with a less effort hassle-free. Give Filmora a try today!

Tips on Making Your ASMR Videos Stand Out

Were you much moved by the concept of ASMR videos and artists? Are you eager as well to land a step on this latest trending sensation of ASMR? Here are some ways that can make your ASMR video stand out from the crowd.

1. Come up with a non-original content

If you are a newbie to the ASMR floor, rather than coming up with your original content, surf over the previous videos by ASMR artists. Find the popular topic, like the cranial nerve exam, hair-salon, policeman catching thieves, and doctor role-play. Gain experience from such unique ideas and give it a try before experimenting with your original content to attract a small audience.

2. Be natural

The most critical factor in creating an ASMR video is to be realistic all the time. If you observe the strategy used by ASMR artists, they use objects, tap it, and bring out new sounds that attract the audience. Similarly, you can use items as triggers to make the video enhancing or effective.

3. Be interactive

Want more subscribers towards your channel? The audiences always like the more interactive videos and the artists who have a good relationship with them. Alongside, people with insomnia and loneliness also surf for the ASMR videos that can offer a little relief where being interactive can drive personal attention.

4. Get a friend to accompany you

If it is your first ASMR video, and you are not sure how to proceed, you can get assistance from your friend who has prior experience in it. You can also incorporate them while making a video. Doing so will reduce your insecurity in-camera exposure.

5. Film videos at night

This option might sound crazy, but it’s true as you will not have a distraction like traffic, cars, dogs, people conversations, and loud noise that might affect the video quality.

6. Be proud

ASMR is becoming a growing trend, as said before, and it is a sensational topic. If you have decided to travel in that path, it is fair but think twice before you step into it. Do not feel embarrassed or discouraged if you get any negative comments. Tell yourself that you are making something useful to help someone.

Conclusion

According to researches, such brain tingling phenomenon created by ASMR videos creates a positive physiological effect on its viewers. Hence it is also famously called ASMR sleep. While such tingling activities like tapping, whispers, and slow hand movements might seem crazy, they still profit from paving the way for physical and mental health. Do you shuffle a lot on an occupied working schedule? Then take some time to watch the best ASMR channels and relax. If you are passionate about becoming an ASMR artist like Gibi or Maria, follow the tips we have in store for you, and you are all set-to-go!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

While everyone is running on busy schedules at present where notifications, deadlines, alerts make one anxious and shiver the spine, many people are now finding a way to relax. They reveal that ASMR videos, arising new trend in YouTube, really works. The whole point behind the phenomenon is to comfort people, however, you will never believe that it is an emerging new business on the Internet as well!

You can head to YouTube and type the word, “ASMR,” and you will get an ambush of videos typically made by women doing crazy things like running brushes over a microphone and pretending to give you a rubdown. If you are puzzled about how ASMR video works, maybe today’s article can aid you in this.

So, let us know ASMR meaning and all about it. The term ASMR (Autonomous Sensory Meridian Response) might sound technical, but the fact is there is no science or research behind the concept. They are sensation videos that create a tingling feeling making one feel relaxed and feeling asleep. In short, you can call ASMR videos as brain massage therapy that begins from the scalp and moves down the whole body. It isn’t descriptions, but the footage incorporates sounds, feelings, soft whispering, a gentle touch, or crinkling paper. ASMR videos play a vital role in this age of fretfulness due to its capability to relieve relaxation and psychological issues.

ASMR video is a growing trend on YouTube where you can get millions of videos created by ASMR artists.

• Part 1: Top 5 ASMR Artists on YouTube
• Part 2: How to Make ASMR Videos: An Ultimate Guide
• Part 3: Tips on Making Your ASMR Videos stand out

Best 5 ASMR Artists on YouTube

Are there particular artists in the story of ASMR who have made up levels? Yes, there are various ASMR video creators on YouTube from which we have listed the top 5 best ASMR artists who are popular at present.

1. ASMR darling

With more than 2 million subscribers, Taylor Darling, an American YouTuber who makes majestic ASMR videos, stands first in the list. She used more than 100 triggers in her videos to calm and relax you into a varied state of euphoria. Coming to her associations, she is featured in a video by PewDiePie called “My favorite horror game.”

2. ASMR Gibi

Here is Gibi ASMR, our next best ASMR artist, who is a cosplayer as well. Known to engage the audience with various role-plays and cosplay videos, including pop cultural characters, Gibi is from America. She started creating videos and posting them to YouTube from 2016. Along with 2 million subscribers, Gibi has also hosted a web mini-series called “Encounter Culture.”

3. Tingting ASMR

Next comes Tingting ASMR, who has a Chinese origin. She is a YouTube star who began her channel in 2017 and started making top-notch tingle videos covering over a multitude of concepts. She is the ASMR artist who is famous for her relaxation, role-playing, and cosmetology videos. She is also a Twitch streamer who has done many videos on Chinese influencers and tradition.

4. ASMR Maria

With 1.78 million subscribers, Maria Viktorovna from Russia is the GentleWhispering YouTube channel owner. Her ASMR videos are popular in the list while “Oh such a good 3D-sound ASMR video” has gathered 21 million likes and still rocks the browsers. Maria is known for her loyal followers and tingle-inducing experience as well.

5. Madi ASMR

Last but not least, Madi, with the best ASMR videos, is the final person in today’s list. She has 3 million subscribers on YouTube at present. She started her channel on the primary motto to help people sleep and relax. She uses various ideas and triggers, like tapping, brushing, role-plays, sounds, and whispering. She is a certified personal trainer too.

How to Make ASMR Videos: An Ultimate Guide

Are you confused about the first step to take on how to make ASMR videos? To make your work easier, we have come up with an ultimate guide that is all you need now.

1. Before Filming: How to Prepare

It is not that all the ASMR videos are the same, and all ASMR artists follow the same strategy. However, they follow different methodologies and triggers which you need to learn and understand. Before filming, you need to concentrate on the content based on which you are about to make the video. Research the videos made by the best ASMR makers and create content that is liked by the most.

Make sure your voice is melodic and soft, as that is what grabs the listener. Give importance to grooming, where skincare and make-up should be a pleasant one.

2. Shooting Videos

Start with the gadgets that you have on hand. For filming the ASMR video, all you need is an ordinary camera, two good headphones, and microphones to ensure good quality of sound deliverance to the audience. Keep out the noise resources like fans and any other electronic sources out of reach. Additionally, you do not need to look out for other professional tools or studio to film the video; instead, a noise-free room is enough.

3. Editing Videos with Filmora

Once you complete filming your ASMR video, you need to move to edit as you cannot stream it on YouTube or Facebook right away. It requires a finishing where a useful video editing tool plays a vital role. We have Filmora in-store, a highly recommended video editing software to make your job less cumbersome. It is a professional platform loaded with features and easy to use.

Filmora helps fine-tune your adventure, perfect your aesthetic, add lasting effects, and still a lot more. Without audio or video loss, one can edit the filmed ASMR video with a less effort hassle-free. Give Filmora a try today!

Tips on Making Your ASMR Videos Stand Out

Were you much moved by the concept of ASMR videos and artists? Are you eager as well to land a step on this latest trending sensation of ASMR? Here are some ways that can make your ASMR video stand out from the crowd.

1. Come up with a non-original content

If you are a newbie to the ASMR floor, rather than coming up with your original content, surf over the previous videos by ASMR artists. Find the popular topic, like the cranial nerve exam, hair-salon, policeman catching thieves, and doctor role-play. Gain experience from such unique ideas and give it a try before experimenting with your original content to attract a small audience.

2. Be natural

The most critical factor in creating an ASMR video is to be realistic all the time. If you observe the strategy used by ASMR artists, they use objects, tap it, and bring out new sounds that attract the audience. Similarly, you can use items as triggers to make the video enhancing or effective.

3. Be interactive

Want more subscribers towards your channel? The audiences always like the more interactive videos and the artists who have a good relationship with them. Alongside, people with insomnia and loneliness also surf for the ASMR videos that can offer a little relief where being interactive can drive personal attention.

4. Get a friend to accompany you

If it is your first ASMR video, and you are not sure how to proceed, you can get assistance from your friend who has prior experience in it. You can also incorporate them while making a video. Doing so will reduce your insecurity in-camera exposure.

5. Film videos at night

This option might sound crazy, but it’s true as you will not have a distraction like traffic, cars, dogs, people conversations, and loud noise that might affect the video quality.

6. Be proud

ASMR is becoming a growing trend, as said before, and it is a sensational topic. If you have decided to travel in that path, it is fair but think twice before you step into it. Do not feel embarrassed or discouraged if you get any negative comments. Tell yourself that you are making something useful to help someone.

Conclusion

According to researches, such brain tingling phenomenon created by ASMR videos creates a positive physiological effect on its viewers. Hence it is also famously called ASMR sleep. While such tingling activities like tapping, whispers, and slow hand movements might seem crazy, they still profit from paving the way for physical and mental health. Do you shuffle a lot on an occupied working schedule? Then take some time to watch the best ASMR channels and relax. If you are passionate about becoming an ASMR artist like Gibi or Maria, follow the tips we have in store for you, and you are all set-to-go!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

While everyone is running on busy schedules at present where notifications, deadlines, alerts make one anxious and shiver the spine, many people are now finding a way to relax. They reveal that ASMR videos, arising new trend in YouTube, really works. The whole point behind the phenomenon is to comfort people, however, you will never believe that it is an emerging new business on the Internet as well!

You can head to YouTube and type the word, “ASMR,” and you will get an ambush of videos typically made by women doing crazy things like running brushes over a microphone and pretending to give you a rubdown. If you are puzzled about how ASMR video works, maybe today’s article can aid you in this.

So, let us know ASMR meaning and all about it. The term ASMR (Autonomous Sensory Meridian Response) might sound technical, but the fact is there is no science or research behind the concept. They are sensation videos that create a tingling feeling making one feel relaxed and feeling asleep. In short, you can call ASMR videos as brain massage therapy that begins from the scalp and moves down the whole body. It isn’t descriptions, but the footage incorporates sounds, feelings, soft whispering, a gentle touch, or crinkling paper. ASMR videos play a vital role in this age of fretfulness due to its capability to relieve relaxation and psychological issues.

ASMR video is a growing trend on YouTube where you can get millions of videos created by ASMR artists.

• Part 1: Top 5 ASMR Artists on YouTube
• Part 2: How to Make ASMR Videos: An Ultimate Guide
• Part 3: Tips on Making Your ASMR Videos stand out

Best 5 ASMR Artists on YouTube

Are there particular artists in the story of ASMR who have made up levels? Yes, there are various ASMR video creators on YouTube from which we have listed the top 5 best ASMR artists who are popular at present.

1. ASMR darling

With more than 2 million subscribers, Taylor Darling, an American YouTuber who makes majestic ASMR videos, stands first in the list. She used more than 100 triggers in her videos to calm and relax you into a varied state of euphoria. Coming to her associations, she is featured in a video by PewDiePie called “My favorite horror game.”

2. ASMR Gibi

Here is Gibi ASMR, our next best ASMR artist, who is a cosplayer as well. Known to engage the audience with various role-plays and cosplay videos, including pop cultural characters, Gibi is from America. She started creating videos and posting them to YouTube from 2016. Along with 2 million subscribers, Gibi has also hosted a web mini-series called “Encounter Culture.”

3. Tingting ASMR

Next comes Tingting ASMR, who has a Chinese origin. She is a YouTube star who began her channel in 2017 and started making top-notch tingle videos covering over a multitude of concepts. She is the ASMR artist who is famous for her relaxation, role-playing, and cosmetology videos. She is also a Twitch streamer who has done many videos on Chinese influencers and tradition.

4. ASMR Maria

With 1.78 million subscribers, Maria Viktorovna from Russia is the GentleWhispering YouTube channel owner. Her ASMR videos are popular in the list while “Oh such a good 3D-sound ASMR video” has gathered 21 million likes and still rocks the browsers. Maria is known for her loyal followers and tingle-inducing experience as well.

5. Madi ASMR

Last but not least, Madi, with the best ASMR videos, is the final person in today’s list. She has 3 million subscribers on YouTube at present. She started her channel on the primary motto to help people sleep and relax. She uses various ideas and triggers, like tapping, brushing, role-plays, sounds, and whispering. She is a certified personal trainer too.

How to Make ASMR Videos: An Ultimate Guide

Are you confused about the first step to take on how to make ASMR videos? To make your work easier, we have come up with an ultimate guide that is all you need now.

1. Before Filming: How to Prepare

It is not that all the ASMR videos are the same, and all ASMR artists follow the same strategy. However, they follow different methodologies and triggers which you need to learn and understand. Before filming, you need to concentrate on the content based on which you are about to make the video. Research the videos made by the best ASMR makers and create content that is liked by the most.

Make sure your voice is melodic and soft, as that is what grabs the listener. Give importance to grooming, where skincare and make-up should be a pleasant one.

2. Shooting Videos

Start with the gadgets that you have on hand. For filming the ASMR video, all you need is an ordinary camera, two good headphones, and microphones to ensure good quality of sound deliverance to the audience. Keep out the noise resources like fans and any other electronic sources out of reach. Additionally, you do not need to look out for other professional tools or studio to film the video; instead, a noise-free room is enough.

3. Editing Videos with Filmora

Once you complete filming your ASMR video, you need to move to edit as you cannot stream it on YouTube or Facebook right away. It requires a finishing where a useful video editing tool plays a vital role. We have Filmora in-store, a highly recommended video editing software to make your job less cumbersome. It is a professional platform loaded with features and easy to use.

Filmora helps fine-tune your adventure, perfect your aesthetic, add lasting effects, and still a lot more. Without audio or video loss, one can edit the filmed ASMR video with a less effort hassle-free. Give Filmora a try today!

Tips on Making Your ASMR Videos Stand Out

Were you much moved by the concept of ASMR videos and artists? Are you eager as well to land a step on this latest trending sensation of ASMR? Here are some ways that can make your ASMR video stand out from the crowd.

1. Come up with a non-original content

If you are a newbie to the ASMR floor, rather than coming up with your original content, surf over the previous videos by ASMR artists. Find the popular topic, like the cranial nerve exam, hair-salon, policeman catching thieves, and doctor role-play. Gain experience from such unique ideas and give it a try before experimenting with your original content to attract a small audience.

2. Be natural

The most critical factor in creating an ASMR video is to be realistic all the time. If you observe the strategy used by ASMR artists, they use objects, tap it, and bring out new sounds that attract the audience. Similarly, you can use items as triggers to make the video enhancing or effective.

3. Be interactive

Want more subscribers towards your channel? The audiences always like the more interactive videos and the artists who have a good relationship with them. Alongside, people with insomnia and loneliness also surf for the ASMR videos that can offer a little relief where being interactive can drive personal attention.

4. Get a friend to accompany you

If it is your first ASMR video, and you are not sure how to proceed, you can get assistance from your friend who has prior experience in it. You can also incorporate them while making a video. Doing so will reduce your insecurity in-camera exposure.

5. Film videos at night

This option might sound crazy, but it’s true as you will not have a distraction like traffic, cars, dogs, people conversations, and loud noise that might affect the video quality.

6. Be proud

ASMR is becoming a growing trend, as said before, and it is a sensational topic. If you have decided to travel in that path, it is fair but think twice before you step into it. Do not feel embarrassed or discouraged if you get any negative comments. Tell yourself that you are making something useful to help someone.

Conclusion

According to researches, such brain tingling phenomenon created by ASMR videos creates a positive physiological effect on its viewers. Hence it is also famously called ASMR sleep. While such tingling activities like tapping, whispers, and slow hand movements might seem crazy, they still profit from paving the way for physical and mental health. Do you shuffle a lot on an occupied working schedule? Then take some time to watch the best ASMR channels and relax. If you are passionate about becoming an ASMR artist like Gibi or Maria, follow the tips we have in store for you, and you are all set-to-go!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

While everyone is running on busy schedules at present where notifications, deadlines, alerts make one anxious and shiver the spine, many people are now finding a way to relax. They reveal that ASMR videos, arising new trend in YouTube, really works. The whole point behind the phenomenon is to comfort people, however, you will never believe that it is an emerging new business on the Internet as well!

You can head to YouTube and type the word, “ASMR,” and you will get an ambush of videos typically made by women doing crazy things like running brushes over a microphone and pretending to give you a rubdown. If you are puzzled about how ASMR video works, maybe today’s article can aid you in this.

So, let us know ASMR meaning and all about it. The term ASMR (Autonomous Sensory Meridian Response) might sound technical, but the fact is there is no science or research behind the concept. They are sensation videos that create a tingling feeling making one feel relaxed and feeling asleep. In short, you can call ASMR videos as brain massage therapy that begins from the scalp and moves down the whole body. It isn’t descriptions, but the footage incorporates sounds, feelings, soft whispering, a gentle touch, or crinkling paper. ASMR videos play a vital role in this age of fretfulness due to its capability to relieve relaxation and psychological issues.

ASMR video is a growing trend on YouTube where you can get millions of videos created by ASMR artists.

• Part 1: Top 5 ASMR Artists on YouTube
• Part 2: How to Make ASMR Videos: An Ultimate Guide
• Part 3: Tips on Making Your ASMR Videos stand out

Best 5 ASMR Artists on YouTube

Are there particular artists in the story of ASMR who have made up levels? Yes, there are various ASMR video creators on YouTube from which we have listed the top 5 best ASMR artists who are popular at present.

1. ASMR darling

With more than 2 million subscribers, Taylor Darling, an American YouTuber who makes majestic ASMR videos, stands first in the list. She used more than 100 triggers in her videos to calm and relax you into a varied state of euphoria. Coming to her associations, she is featured in a video by PewDiePie called “My favorite horror game.”

2. ASMR Gibi

Here is Gibi ASMR, our next best ASMR artist, who is a cosplayer as well. Known to engage the audience with various role-plays and cosplay videos, including pop cultural characters, Gibi is from America. She started creating videos and posting them to YouTube from 2016. Along with 2 million subscribers, Gibi has also hosted a web mini-series called “Encounter Culture.”

3. Tingting ASMR

Next comes Tingting ASMR, who has a Chinese origin. She is a YouTube star who began her channel in 2017 and started making top-notch tingle videos covering over a multitude of concepts. She is the ASMR artist who is famous for her relaxation, role-playing, and cosmetology videos. She is also a Twitch streamer who has done many videos on Chinese influencers and tradition.

4. ASMR Maria

With 1.78 million subscribers, Maria Viktorovna from Russia is the GentleWhispering YouTube channel owner. Her ASMR videos are popular in the list while “Oh such a good 3D-sound ASMR video” has gathered 21 million likes and still rocks the browsers. Maria is known for her loyal followers and tingle-inducing experience as well.

5. Madi ASMR

Last but not least, Madi, with the best ASMR videos, is the final person in today’s list. She has 3 million subscribers on YouTube at present. She started her channel on the primary motto to help people sleep and relax. She uses various ideas and triggers, like tapping, brushing, role-plays, sounds, and whispering. She is a certified personal trainer too.

How to Make ASMR Videos: An Ultimate Guide

Are you confused about the first step to take on how to make ASMR videos? To make your work easier, we have come up with an ultimate guide that is all you need now.

1. Before Filming: How to Prepare

It is not that all the ASMR videos are the same, and all ASMR artists follow the same strategy. However, they follow different methodologies and triggers which you need to learn and understand. Before filming, you need to concentrate on the content based on which you are about to make the video. Research the videos made by the best ASMR makers and create content that is liked by the most.

Make sure your voice is melodic and soft, as that is what grabs the listener. Give importance to grooming, where skincare and make-up should be a pleasant one.

2. Shooting Videos

Start with the gadgets that you have on hand. For filming the ASMR video, all you need is an ordinary camera, two good headphones, and microphones to ensure good quality of sound deliverance to the audience. Keep out the noise resources like fans and any other electronic sources out of reach. Additionally, you do not need to look out for other professional tools or studio to film the video; instead, a noise-free room is enough.

3. Editing Videos with Filmora

Once you complete filming your ASMR video, you need to move to edit as you cannot stream it on YouTube or Facebook right away. It requires a finishing where a useful video editing tool plays a vital role. We have Filmora in-store, a highly recommended video editing software to make your job less cumbersome. It is a professional platform loaded with features and easy to use.

Filmora helps fine-tune your adventure, perfect your aesthetic, add lasting effects, and still a lot more. Without audio or video loss, one can edit the filmed ASMR video with a less effort hassle-free. Give Filmora a try today!

Tips on Making Your ASMR Videos Stand Out

Were you much moved by the concept of ASMR videos and artists? Are you eager as well to land a step on this latest trending sensation of ASMR? Here are some ways that can make your ASMR video stand out from the crowd.

1. Come up with a non-original content

If you are a newbie to the ASMR floor, rather than coming up with your original content, surf over the previous videos by ASMR artists. Find the popular topic, like the cranial nerve exam, hair-salon, policeman catching thieves, and doctor role-play. Gain experience from such unique ideas and give it a try before experimenting with your original content to attract a small audience.

2. Be natural

The most critical factor in creating an ASMR video is to be realistic all the time. If you observe the strategy used by ASMR artists, they use objects, tap it, and bring out new sounds that attract the audience. Similarly, you can use items as triggers to make the video enhancing or effective.

3. Be interactive

Want more subscribers towards your channel? The audiences always like the more interactive videos and the artists who have a good relationship with them. Alongside, people with insomnia and loneliness also surf for the ASMR videos that can offer a little relief where being interactive can drive personal attention.

4. Get a friend to accompany you

If it is your first ASMR video, and you are not sure how to proceed, you can get assistance from your friend who has prior experience in it. You can also incorporate them while making a video. Doing so will reduce your insecurity in-camera exposure.

5. Film videos at night

This option might sound crazy, but it’s true as you will not have a distraction like traffic, cars, dogs, people conversations, and loud noise that might affect the video quality.

6. Be proud

ASMR is becoming a growing trend, as said before, and it is a sensational topic. If you have decided to travel in that path, it is fair but think twice before you step into it. Do not feel embarrassed or discouraged if you get any negative comments. Tell yourself that you are making something useful to help someone.

Conclusion

According to researches, such brain tingling phenomenon created by ASMR videos creates a positive physiological effect on its viewers. Hence it is also famously called ASMR sleep. While such tingling activities like tapping, whispers, and slow hand movements might seem crazy, they still profit from paving the way for physical and mental health. Do you shuffle a lot on an occupied working schedule? Then take some time to watch the best ASMR channels and relax. If you are passionate about becoming an ASMR artist like Gibi or Maria, follow the tips we have in store for you, and you are all set-to-go!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

From Novice to Narrative: YouTube SEO Strategies

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox