The Art of Antiquated Visuals for Modern Audienciplines

How to Create Vintage Videos: A Comprehensive Tutorial

Richard Bennett

Mar 27, 2024• Proven solutions

“Every accomplishment starts with a decision to try.” – A Vintage Thought

Vintage videos are ultimately the retro videos you have ever imagined. The look is highly inspirational in itself. The vintage effect in photography and videos results in a must-see look that everyone wants to capture all day long. The meaning of vintage is ‘the time when something of quality was produced.’ When something is called retro, it means old, recognized, and essential. Vintage also resembles love apart from videos and photos. All in all, it’s a positive and result-oriented thing to carry on in your videos. And this is what we want to mention in this post relating to the creation of vintage videos.

Here are some vintage-style video ideas for you to have a look at.

• Part 1: What to Consider When Shooting a Vintage Video?
• Part 2: How to Create a Stunning Vintage Video?
• Part 3: Tips to Make Your Vintage Videos Stand Out

What to Consider When Shooting a Vintage Video?

Vintage videos are kind of old school vibes and must be shooting accordingly by keeping in mind the following points. These are a sort of expert tips given by photographers based on their practical experience. First of all, you have to understand that a video can be made vintage, but you can’t change the actual environment of shooting. Some editing always involves there in every project out there. Still, the tips given below will help you a lot in creating a retro look.

Use Vintage Lenses

The very first helpful tip is to use a vintage lens. They allow chromatic aberration by distorting colors around the frame. Furthermore, you can find various kinds of lenses in terms of a vintage effect.

Decrease Contrast

Do the correct color grading by reducing the contrast a little bit. You must not level the retro videos in black or white or like-new videos. You can simply add a contrasting effect and then reduce it to have that vintage look.

Keep it a little soft

If you have ever noticed, the vintage videos are a little soft and look like degraded with time. It’s a result of decreased sharpness in the camera’s menu settings. You can even add a slight blur to the final video or simply use recognized software made for video editing .

Brighten up the black levels

Lots of black points in the video are not ideal for a vintage effect. The suitable approach is to bring up black levels and make it dark gray instead of inky black. This look can be achieved either by levels effect or curves effect in your editing software.

Reduce Saturation levels

Bringing down the saturation levels is another tip to create a vintage effect. The old videos are also absent in bright colors. Don’t go too crazy about reduction as 20%-30% saturation level is more than enough.

How to Create a Stunning Vintage Video?

What you need to get started as both beginner and professional is Wondershare Filmora Video Editor. It is a highly recommended software to create vintage videos. The intuitive user interface and lots of editing functions are helpful for a video editor. It has both primary as well as advanced editing programs to check. It has various advanced color tuning tools to promote the making of original videos. It features tint, temperature, Vignette, 3D Luts, Lights, and so on.

Steps for the vintage effect to videos on Wondershare Filmora Video Editor

Step 1: Upload video & make specific changes

The very step is to add the video by clicking the + icon. We have added the three sample videos from the library of Wondershare Filmora itself. Adjust them in the timeline as per your requirements.

After doing all the essential editing functions, click on the Effects tab given at the upper-left corner. Simply type the word Old in the Search tab.

The Old Video filter will immediately appear in the list of filters. Tap the “+” icon in Old Video filter to add to the timeline. Drag its ends right or left to adjust the duration.

Step 2: Apply White & Black Filters

The second step is to apply the Black & White filters. Go to the Effects tab and explore five Black & White filters available. Each of these filters is quite different and must be applied accordingly. Check the aesthetic of your video clip before any filter application to retro videos.

Step 3: Add the Sun Kissed or Sepia Tone Rise Filters to the video clip

There are various other categories of filters you can apply, such as Retro, Sun Kissed, and Sepia Tone, etc. The features of Filmora also present several subcategories such as Faux Film or Shake.

On the other hand, the subcategory of Sepia Tone features Sun-Kissed & Rise Filters to stimulate sepia-tinted texture and recreate the old visual style. The Sun Kissed filter presents brown and red colors to give that warm image atmosphere.

Step 4: Desaturate Video Clip

Now, you need to desaturate the video clip with Ash & Willow filters. We have typed Ash in the Search bar, and you can see the filter below. These filters are essential to desaturate the video with preset contrast, brightness, or exposure values.

Then, we have combined the black & white filter with an overlay of Film Reel Horizontal. It will help you sell the effect and make the video look more authentic. However, the only application of Black & White or Ash & Willow filters is not going to make any creative thing in terms of vintage videos. You have to mix overlays with features such as Random Dust or Film Reel Horizontal.

Step 5: Apply Black & White and Old Film Color Correction Presets to the video

You can also access the Advanced color correction Tab of Filmora from the Color button. It also features Preset and Adjusts Tabs to desaturate footage. The Preset presents a variety of options, including Black & White and Old Film. You just need to right-click the particular preset and select the Apply option.

Tips to Make Your Vintage Videos Stand Out

Following the helpful tips would assist you in creating awesome retro videos.

• You can use various vintage apps such as Retro VHS, RTRO Camera, 8mm, Camcorder, VSCO, etc. Or, despite using these limited apps, you can directly use our preferred video editing software called Wondershare Filmora.
• If you use a specific vintage camera, keep it on low highlights and low contrasts. Use color grading, as we have discussed above. They help to provide the ultimate old-school effect.
• Always keep low saturation settings for shooting vintage videos. Take control over Saturation, Hue, and Luminance of video.
• Add overlays and respective filters to recreate a required vintage look. You must add things that dust, scratch, and grain the heck out from the video that you have created.
• Lower the frame rate or FPS to create an excellent vintage look. You can make it to 18 or 14 FPS depending upon the aesthetic requirements.
• Keep an eye on black and white filters you have used. It’s because more of a black and white can ruin the actual vintage experience.

Conclusion

So, this is an ultimate tutorial on the creation of vintage videos. We Hope you have admired the steps and our recommended video editing software. Vintage means grand, and thus you should make it amazing as well. It is the reason we have stated all facts regarding the vintage effect in our post above. Wondering how to add such effect in FCPX? check this article:How to Create a Vignette in Final Cut Pro X?

Surely give a read and thank us later!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

“Every accomplishment starts with a decision to try.” – A Vintage Thought

Vintage videos are ultimately the retro videos you have ever imagined. The look is highly inspirational in itself. The vintage effect in photography and videos results in a must-see look that everyone wants to capture all day long. The meaning of vintage is ‘the time when something of quality was produced.’ When something is called retro, it means old, recognized, and essential. Vintage also resembles love apart from videos and photos. All in all, it’s a positive and result-oriented thing to carry on in your videos. And this is what we want to mention in this post relating to the creation of vintage videos.

Here are some vintage-style video ideas for you to have a look at.

• Part 1: What to Consider When Shooting a Vintage Video?
• Part 2: How to Create a Stunning Vintage Video?
• Part 3: Tips to Make Your Vintage Videos Stand Out

What to Consider When Shooting a Vintage Video?

Vintage videos are kind of old school vibes and must be shooting accordingly by keeping in mind the following points. These are a sort of expert tips given by photographers based on their practical experience. First of all, you have to understand that a video can be made vintage, but you can’t change the actual environment of shooting. Some editing always involves there in every project out there. Still, the tips given below will help you a lot in creating a retro look.

Use Vintage Lenses

The very first helpful tip is to use a vintage lens. They allow chromatic aberration by distorting colors around the frame. Furthermore, you can find various kinds of lenses in terms of a vintage effect.

Decrease Contrast

Do the correct color grading by reducing the contrast a little bit. You must not level the retro videos in black or white or like-new videos. You can simply add a contrasting effect and then reduce it to have that vintage look.

Keep it a little soft

If you have ever noticed, the vintage videos are a little soft and look like degraded with time. It’s a result of decreased sharpness in the camera’s menu settings. You can even add a slight blur to the final video or simply use recognized software made for video editing .

Brighten up the black levels

Lots of black points in the video are not ideal for a vintage effect. The suitable approach is to bring up black levels and make it dark gray instead of inky black. This look can be achieved either by levels effect or curves effect in your editing software.

Reduce Saturation levels

Bringing down the saturation levels is another tip to create a vintage effect. The old videos are also absent in bright colors. Don’t go too crazy about reduction as 20%-30% saturation level is more than enough.

How to Create a Stunning Vintage Video?

What you need to get started as both beginner and professional is Wondershare Filmora Video Editor. It is a highly recommended software to create vintage videos. The intuitive user interface and lots of editing functions are helpful for a video editor. It has both primary as well as advanced editing programs to check. It has various advanced color tuning tools to promote the making of original videos. It features tint, temperature, Vignette, 3D Luts, Lights, and so on.

Steps for the vintage effect to videos on Wondershare Filmora Video Editor

Step 1: Upload video & make specific changes

The very step is to add the video by clicking the + icon. We have added the three sample videos from the library of Wondershare Filmora itself. Adjust them in the timeline as per your requirements.

After doing all the essential editing functions, click on the Effects tab given at the upper-left corner. Simply type the word Old in the Search tab.

The Old Video filter will immediately appear in the list of filters. Tap the “+” icon in Old Video filter to add to the timeline. Drag its ends right or left to adjust the duration.

Step 2: Apply White & Black Filters

The second step is to apply the Black & White filters. Go to the Effects tab and explore five Black & White filters available. Each of these filters is quite different and must be applied accordingly. Check the aesthetic of your video clip before any filter application to retro videos.

Step 3: Add the Sun Kissed or Sepia Tone Rise Filters to the video clip

There are various other categories of filters you can apply, such as Retro, Sun Kissed, and Sepia Tone, etc. The features of Filmora also present several subcategories such as Faux Film or Shake.

On the other hand, the subcategory of Sepia Tone features Sun-Kissed & Rise Filters to stimulate sepia-tinted texture and recreate the old visual style. The Sun Kissed filter presents brown and red colors to give that warm image atmosphere.

Step 4: Desaturate Video Clip

Now, you need to desaturate the video clip with Ash & Willow filters. We have typed Ash in the Search bar, and you can see the filter below. These filters are essential to desaturate the video with preset contrast, brightness, or exposure values.

Then, we have combined the black & white filter with an overlay of Film Reel Horizontal. It will help you sell the effect and make the video look more authentic. However, the only application of Black & White or Ash & Willow filters is not going to make any creative thing in terms of vintage videos. You have to mix overlays with features such as Random Dust or Film Reel Horizontal.

Step 5: Apply Black & White and Old Film Color Correction Presets to the video

You can also access the Advanced color correction Tab of Filmora from the Color button. It also features Preset and Adjusts Tabs to desaturate footage. The Preset presents a variety of options, including Black & White and Old Film. You just need to right-click the particular preset and select the Apply option.

Tips to Make Your Vintage Videos Stand Out

Following the helpful tips would assist you in creating awesome retro videos.

• You can use various vintage apps such as Retro VHS, RTRO Camera, 8mm, Camcorder, VSCO, etc. Or, despite using these limited apps, you can directly use our preferred video editing software called Wondershare Filmora.
• If you use a specific vintage camera, keep it on low highlights and low contrasts. Use color grading, as we have discussed above. They help to provide the ultimate old-school effect.
• Always keep low saturation settings for shooting vintage videos. Take control over Saturation, Hue, and Luminance of video.
• Add overlays and respective filters to recreate a required vintage look. You must add things that dust, scratch, and grain the heck out from the video that you have created.
• Lower the frame rate or FPS to create an excellent vintage look. You can make it to 18 or 14 FPS depending upon the aesthetic requirements.
• Keep an eye on black and white filters you have used. It’s because more of a black and white can ruin the actual vintage experience.

Conclusion

So, this is an ultimate tutorial on the creation of vintage videos. We Hope you have admired the steps and our recommended video editing software. Vintage means grand, and thus you should make it amazing as well. It is the reason we have stated all facts regarding the vintage effect in our post above. Wondering how to add such effect in FCPX? check this article:How to Create a Vignette in Final Cut Pro X?

Surely give a read and thank us later!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

“Every accomplishment starts with a decision to try.” – A Vintage Thought

Vintage videos are ultimately the retro videos you have ever imagined. The look is highly inspirational in itself. The vintage effect in photography and videos results in a must-see look that everyone wants to capture all day long. The meaning of vintage is ‘the time when something of quality was produced.’ When something is called retro, it means old, recognized, and essential. Vintage also resembles love apart from videos and photos. All in all, it’s a positive and result-oriented thing to carry on in your videos. And this is what we want to mention in this post relating to the creation of vintage videos.

Here are some vintage-style video ideas for you to have a look at.

• Part 1: What to Consider When Shooting a Vintage Video?
• Part 2: How to Create a Stunning Vintage Video?
• Part 3: Tips to Make Your Vintage Videos Stand Out

What to Consider When Shooting a Vintage Video?

Vintage videos are kind of old school vibes and must be shooting accordingly by keeping in mind the following points. These are a sort of expert tips given by photographers based on their practical experience. First of all, you have to understand that a video can be made vintage, but you can’t change the actual environment of shooting. Some editing always involves there in every project out there. Still, the tips given below will help you a lot in creating a retro look.

Use Vintage Lenses

The very first helpful tip is to use a vintage lens. They allow chromatic aberration by distorting colors around the frame. Furthermore, you can find various kinds of lenses in terms of a vintage effect.

Decrease Contrast

Do the correct color grading by reducing the contrast a little bit. You must not level the retro videos in black or white or like-new videos. You can simply add a contrasting effect and then reduce it to have that vintage look.

Keep it a little soft

If you have ever noticed, the vintage videos are a little soft and look like degraded with time. It’s a result of decreased sharpness in the camera’s menu settings. You can even add a slight blur to the final video or simply use recognized software made for video editing .

Brighten up the black levels

Lots of black points in the video are not ideal for a vintage effect. The suitable approach is to bring up black levels and make it dark gray instead of inky black. This look can be achieved either by levels effect or curves effect in your editing software.

Reduce Saturation levels

Bringing down the saturation levels is another tip to create a vintage effect. The old videos are also absent in bright colors. Don’t go too crazy about reduction as 20%-30% saturation level is more than enough.

How to Create a Stunning Vintage Video?

What you need to get started as both beginner and professional is Wondershare Filmora Video Editor. It is a highly recommended software to create vintage videos. The intuitive user interface and lots of editing functions are helpful for a video editor. It has both primary as well as advanced editing programs to check. It has various advanced color tuning tools to promote the making of original videos. It features tint, temperature, Vignette, 3D Luts, Lights, and so on.

Steps for the vintage effect to videos on Wondershare Filmora Video Editor

Step 1: Upload video & make specific changes

The very step is to add the video by clicking the + icon. We have added the three sample videos from the library of Wondershare Filmora itself. Adjust them in the timeline as per your requirements.

After doing all the essential editing functions, click on the Effects tab given at the upper-left corner. Simply type the word Old in the Search tab.

The Old Video filter will immediately appear in the list of filters. Tap the “+” icon in Old Video filter to add to the timeline. Drag its ends right or left to adjust the duration.

Step 2: Apply White & Black Filters

The second step is to apply the Black & White filters. Go to the Effects tab and explore five Black & White filters available. Each of these filters is quite different and must be applied accordingly. Check the aesthetic of your video clip before any filter application to retro videos.

Step 3: Add the Sun Kissed or Sepia Tone Rise Filters to the video clip

There are various other categories of filters you can apply, such as Retro, Sun Kissed, and Sepia Tone, etc. The features of Filmora also present several subcategories such as Faux Film or Shake.

On the other hand, the subcategory of Sepia Tone features Sun-Kissed & Rise Filters to stimulate sepia-tinted texture and recreate the old visual style. The Sun Kissed filter presents brown and red colors to give that warm image atmosphere.

Step 4: Desaturate Video Clip

Now, you need to desaturate the video clip with Ash & Willow filters. We have typed Ash in the Search bar, and you can see the filter below. These filters are essential to desaturate the video with preset contrast, brightness, or exposure values.

Then, we have combined the black & white filter with an overlay of Film Reel Horizontal. It will help you sell the effect and make the video look more authentic. However, the only application of Black & White or Ash & Willow filters is not going to make any creative thing in terms of vintage videos. You have to mix overlays with features such as Random Dust or Film Reel Horizontal.

Step 5: Apply Black & White and Old Film Color Correction Presets to the video

You can also access the Advanced color correction Tab of Filmora from the Color button. It also features Preset and Adjusts Tabs to desaturate footage. The Preset presents a variety of options, including Black & White and Old Film. You just need to right-click the particular preset and select the Apply option.

Tips to Make Your Vintage Videos Stand Out

Following the helpful tips would assist you in creating awesome retro videos.

• You can use various vintage apps such as Retro VHS, RTRO Camera, 8mm, Camcorder, VSCO, etc. Or, despite using these limited apps, you can directly use our preferred video editing software called Wondershare Filmora.
• If you use a specific vintage camera, keep it on low highlights and low contrasts. Use color grading, as we have discussed above. They help to provide the ultimate old-school effect.
• Always keep low saturation settings for shooting vintage videos. Take control over Saturation, Hue, and Luminance of video.
• Add overlays and respective filters to recreate a required vintage look. You must add things that dust, scratch, and grain the heck out from the video that you have created.
• Lower the frame rate or FPS to create an excellent vintage look. You can make it to 18 or 14 FPS depending upon the aesthetic requirements.
• Keep an eye on black and white filters you have used. It’s because more of a black and white can ruin the actual vintage experience.

Conclusion

So, this is an ultimate tutorial on the creation of vintage videos. We Hope you have admired the steps and our recommended video editing software. Vintage means grand, and thus you should make it amazing as well. It is the reason we have stated all facts regarding the vintage effect in our post above. Wondering how to add such effect in FCPX? check this article:How to Create a Vignette in Final Cut Pro X?

Surely give a read and thank us later!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

“Every accomplishment starts with a decision to try.” – A Vintage Thought

Vintage videos are ultimately the retro videos you have ever imagined. The look is highly inspirational in itself. The vintage effect in photography and videos results in a must-see look that everyone wants to capture all day long. The meaning of vintage is ‘the time when something of quality was produced.’ When something is called retro, it means old, recognized, and essential. Vintage also resembles love apart from videos and photos. All in all, it’s a positive and result-oriented thing to carry on in your videos. And this is what we want to mention in this post relating to the creation of vintage videos.

Here are some vintage-style video ideas for you to have a look at.

• Part 1: What to Consider When Shooting a Vintage Video?
• Part 2: How to Create a Stunning Vintage Video?
• Part 3: Tips to Make Your Vintage Videos Stand Out

What to Consider When Shooting a Vintage Video?

Vintage videos are kind of old school vibes and must be shooting accordingly by keeping in mind the following points. These are a sort of expert tips given by photographers based on their practical experience. First of all, you have to understand that a video can be made vintage, but you can’t change the actual environment of shooting. Some editing always involves there in every project out there. Still, the tips given below will help you a lot in creating a retro look.

Use Vintage Lenses

The very first helpful tip is to use a vintage lens. They allow chromatic aberration by distorting colors around the frame. Furthermore, you can find various kinds of lenses in terms of a vintage effect.

Decrease Contrast

Do the correct color grading by reducing the contrast a little bit. You must not level the retro videos in black or white or like-new videos. You can simply add a contrasting effect and then reduce it to have that vintage look.

Keep it a little soft

If you have ever noticed, the vintage videos are a little soft and look like degraded with time. It’s a result of decreased sharpness in the camera’s menu settings. You can even add a slight blur to the final video or simply use recognized software made for video editing .

Brighten up the black levels

Lots of black points in the video are not ideal for a vintage effect. The suitable approach is to bring up black levels and make it dark gray instead of inky black. This look can be achieved either by levels effect or curves effect in your editing software.

Reduce Saturation levels

Bringing down the saturation levels is another tip to create a vintage effect. The old videos are also absent in bright colors. Don’t go too crazy about reduction as 20%-30% saturation level is more than enough.

How to Create a Stunning Vintage Video?

What you need to get started as both beginner and professional is Wondershare Filmora Video Editor. It is a highly recommended software to create vintage videos. The intuitive user interface and lots of editing functions are helpful for a video editor. It has both primary as well as advanced editing programs to check. It has various advanced color tuning tools to promote the making of original videos. It features tint, temperature, Vignette, 3D Luts, Lights, and so on.

Steps for the vintage effect to videos on Wondershare Filmora Video Editor

Step 1: Upload video & make specific changes

The very step is to add the video by clicking the + icon. We have added the three sample videos from the library of Wondershare Filmora itself. Adjust them in the timeline as per your requirements.

After doing all the essential editing functions, click on the Effects tab given at the upper-left corner. Simply type the word Old in the Search tab.

The Old Video filter will immediately appear in the list of filters. Tap the “+” icon in Old Video filter to add to the timeline. Drag its ends right or left to adjust the duration.

Step 2: Apply White & Black Filters

The second step is to apply the Black & White filters. Go to the Effects tab and explore five Black & White filters available. Each of these filters is quite different and must be applied accordingly. Check the aesthetic of your video clip before any filter application to retro videos.

Step 3: Add the Sun Kissed or Sepia Tone Rise Filters to the video clip

There are various other categories of filters you can apply, such as Retro, Sun Kissed, and Sepia Tone, etc. The features of Filmora also present several subcategories such as Faux Film or Shake.

On the other hand, the subcategory of Sepia Tone features Sun-Kissed & Rise Filters to stimulate sepia-tinted texture and recreate the old visual style. The Sun Kissed filter presents brown and red colors to give that warm image atmosphere.

Step 4: Desaturate Video Clip

Now, you need to desaturate the video clip with Ash & Willow filters. We have typed Ash in the Search bar, and you can see the filter below. These filters are essential to desaturate the video with preset contrast, brightness, or exposure values.

Then, we have combined the black & white filter with an overlay of Film Reel Horizontal. It will help you sell the effect and make the video look more authentic. However, the only application of Black & White or Ash & Willow filters is not going to make any creative thing in terms of vintage videos. You have to mix overlays with features such as Random Dust or Film Reel Horizontal.

Step 5: Apply Black & White and Old Film Color Correction Presets to the video

You can also access the Advanced color correction Tab of Filmora from the Color button. It also features Preset and Adjusts Tabs to desaturate footage. The Preset presents a variety of options, including Black & White and Old Film. You just need to right-click the particular preset and select the Apply option.

Tips to Make Your Vintage Videos Stand Out

Following the helpful tips would assist you in creating awesome retro videos.

• You can use various vintage apps such as Retro VHS, RTRO Camera, 8mm, Camcorder, VSCO, etc. Or, despite using these limited apps, you can directly use our preferred video editing software called Wondershare Filmora.
• If you use a specific vintage camera, keep it on low highlights and low contrasts. Use color grading, as we have discussed above. They help to provide the ultimate old-school effect.
• Always keep low saturation settings for shooting vintage videos. Take control over Saturation, Hue, and Luminance of video.
• Add overlays and respective filters to recreate a required vintage look. You must add things that dust, scratch, and grain the heck out from the video that you have created.
• Lower the frame rate or FPS to create an excellent vintage look. You can make it to 18 or 14 FPS depending upon the aesthetic requirements.
• Keep an eye on black and white filters you have used. It’s because more of a black and white can ruin the actual vintage experience.

Conclusion

So, this is an ultimate tutorial on the creation of vintage videos. We Hope you have admired the steps and our recommended video editing software. Vintage means grand, and thus you should make it amazing as well. It is the reason we have stated all facts regarding the vintage effect in our post above. Wondering how to add such effect in FCPX? check this article:How to Create a Vignette in Final Cut Pro X?

Surely give a read and thank us later!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

YouTube SEO Guide for Beginners Who Want More Views

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox