Tailoring a Unique Identity: A Roadmap to More YouTube Followers

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Subscriber-Led Achievement Awards in Content Space

YouTube Subscriber Awards! The Play Button Awards for Creators

Richard Bennett

Dec 30, 2022• Proven solutions

0

YouTube rewards creators for channel growth using “Play Buttons,” YouTube Subscriber Awards that they mail to creators who have reached certain milestones such as 100,000 subscribers. Due to user demand for more recognition of smaller channels, YouTube also introduced reward levels for channels that are still growing. These lower levels don’t come with trophies, but creators who reach them should feel proud.

Here are all of YouTube’s levels, from small to big:

Benefit levels

1. Graphite

2. Opal

3. Bronze

Awards Level

[4. The Silver Creator Award](#The Silver Creator Award)

[5. The Gold Creator Award](#The Gold Creator Award)

[6. The Diamond Creator Award](#The Diamond Creator Award)

Super High Level

[7. The Custom Creator Award](#The Custom Creator Award)

[8. The Red Diamond Creator Award](#The Red Diamond Creator Award)

Want to learn how to get more subscribers and increase your level?

Benefit levels

YouTube won’t award the YouTubers of these levels with physical plaque but will offer them alternative benefits.

#1: Graphite Level (0-1000 subscribers)

Graphite is the starter level. As soon as you start a YouTube channel, you will already be on this level until you get up to 1K subscribers. During this time, you should focus on learning how YouTube works and perfecting your video production and editing skills. If your YouTube Channel subscriber is over 100, then you will be allowed to custom the URL of your channel. For more information about Custom Channel URL, please read: How to Find and Change Your YouTube Channel URL – Super Easy! >>

#2: Opal Level (1000-10K subscribers)

After you get your first thousand subscribers on your YouTube channel, you will be on the Opal Level. This is one of the three requirements for getting access to the Partner Program for monetization . By this point, you’ll have started to develop your own style and build a personal brand. This is the time to start networking with other YouTubers and trying to find collaboration partners.

#3: Bronze Level (10K-100K subscribers)

Getting ten thousand subscribers is a big deal. By this point, you have enough of a following that they could be called a fanbase, and you can start leveraging your platform to make money through AdSense. Once you pass 10K subscribers, it starts to become easier to find brand deals and sponsorships too. YouTube will offer an additional option of Teespring for the monetized channel at this level.

Awards Level

When a verified YouTube channel reaches a specific milestone and is deemed eligible for a creator award, they are awarded a relatively flat trophy in a metal casing with a YouTube play button symbol.

#4: The Silver Creator Award (100K-1 million subscribers)

This is the first level that comes with a trophy. YouTubers with a Silver Play Button probably won’t be earning enough money from YouTube to support themselves, but they’re in a good position to start going after more lucrative brand deals. Creators at this level may be earning enough to invest in some better camera gear. Channels at this level are also eligible to apply for a digital verification badge.

#5: The Gold Creator Award (1 million-10 million subscribers)

If people mean graphite when they say ‘lead,’ and alchemists turn lead into gold, then is YouTube really about alchemy?

At this level, you’re making money. When you first reach 1 million, it may still not be enough to live off of, but you’re getting close to being able to make YouTube your job (which you will probably be able to do before leaving the Gold Level). Things like your own makeup line or a book deal are not out of the question at this point.

#6: The Diamond Creator Award (10 million-50 million subscribers)

You’re a YouTube star. You’ve made it. You’re making enough money that YouTube/projects spawned from your YouTube channel support you completely, and you’ve probably got a team of helpers. Expect to be going on tours to meet and perform for your fans’ live. Also, if you didn’t have a book deal before, you almost definitely have one now.

Super High Level

The awards in these levels are absent from the Creator Awards page. Only a handful of channels achieved these levels.

#7: The Custom Creator Award (50 million subscribers)

For channels whose subscribers are over 50 million, PewDiePie is the first person to ever receive this reward. It was made by the shape of his channel logo, a fist bump. He nicknamed this custom play button the Ruby Play Button. If you manage to reach this level, you are beyond being a star on YouTube and are now a bonafide pop culture phenomenon.

#8: The Red Diamond Creator Award (100 million subscribers)

The play button at this level features a play button triangle with a large dark red crystal. If you are able to obtain the award at this level, monetization should never be for you to worry about. One hundred million subscribers mean that 1.3% of the people on this planet are watching you. You’d be a legend if you made it. As of August 2020, only PewDiePie and T-series have obtained this award.

Click here to check out the 5 most subscribed YouTubers.

Welp. Those are the YouTube subscriber awards. What level are you on?

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make monetization on YouTube much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Dec 30, 2022• Proven solutions

0

YouTube rewards creators for channel growth using “Play Buttons,” YouTube Subscriber Awards that they mail to creators who have reached certain milestones such as 100,000 subscribers. Due to user demand for more recognition of smaller channels, YouTube also introduced reward levels for channels that are still growing. These lower levels don’t come with trophies, but creators who reach them should feel proud.

Here are all of YouTube’s levels, from small to big:

Benefit levels

1. Graphite

2. Opal

3. Bronze

Awards Level

[4. The Silver Creator Award](#The Silver Creator Award)

[5. The Gold Creator Award](#The Gold Creator Award)

[6. The Diamond Creator Award](#The Diamond Creator Award)

Super High Level

[7. The Custom Creator Award](#The Custom Creator Award)

[8. The Red Diamond Creator Award](#The Red Diamond Creator Award)

Want to learn how to get more subscribers and increase your level?

Benefit levels

YouTube won’t award the YouTubers of these levels with physical plaque but will offer them alternative benefits.

#1: Graphite Level (0-1000 subscribers)

Graphite is the starter level. As soon as you start a YouTube channel, you will already be on this level until you get up to 1K subscribers. During this time, you should focus on learning how YouTube works and perfecting your video production and editing skills. If your YouTube Channel subscriber is over 100, then you will be allowed to custom the URL of your channel. For more information about Custom Channel URL, please read: How to Find and Change Your YouTube Channel URL – Super Easy! >>

#2: Opal Level (1000-10K subscribers)

After you get your first thousand subscribers on your YouTube channel, you will be on the Opal Level. This is one of the three requirements for getting access to the Partner Program for monetization . By this point, you’ll have started to develop your own style and build a personal brand. This is the time to start networking with other YouTubers and trying to find collaboration partners.

#3: Bronze Level (10K-100K subscribers)

Getting ten thousand subscribers is a big deal. By this point, you have enough of a following that they could be called a fanbase, and you can start leveraging your platform to make money through AdSense. Once you pass 10K subscribers, it starts to become easier to find brand deals and sponsorships too. YouTube will offer an additional option of Teespring for the monetized channel at this level.

Awards Level

When a verified YouTube channel reaches a specific milestone and is deemed eligible for a creator award, they are awarded a relatively flat trophy in a metal casing with a YouTube play button symbol.

#4: The Silver Creator Award (100K-1 million subscribers)

This is the first level that comes with a trophy. YouTubers with a Silver Play Button probably won’t be earning enough money from YouTube to support themselves, but they’re in a good position to start going after more lucrative brand deals. Creators at this level may be earning enough to invest in some better camera gear. Channels at this level are also eligible to apply for a digital verification badge.

#5: The Gold Creator Award (1 million-10 million subscribers)

If people mean graphite when they say ‘lead,’ and alchemists turn lead into gold, then is YouTube really about alchemy?

At this level, you’re making money. When you first reach 1 million, it may still not be enough to live off of, but you’re getting close to being able to make YouTube your job (which you will probably be able to do before leaving the Gold Level). Things like your own makeup line or a book deal are not out of the question at this point.

#6: The Diamond Creator Award (10 million-50 million subscribers)

You’re a YouTube star. You’ve made it. You’re making enough money that YouTube/projects spawned from your YouTube channel support you completely, and you’ve probably got a team of helpers. Expect to be going on tours to meet and perform for your fans’ live. Also, if you didn’t have a book deal before, you almost definitely have one now.

Super High Level

The awards in these levels are absent from the Creator Awards page. Only a handful of channels achieved these levels.

#7: The Custom Creator Award (50 million subscribers)

For channels whose subscribers are over 50 million, PewDiePie is the first person to ever receive this reward. It was made by the shape of his channel logo, a fist bump. He nicknamed this custom play button the Ruby Play Button. If you manage to reach this level, you are beyond being a star on YouTube and are now a bonafide pop culture phenomenon.

#8: The Red Diamond Creator Award (100 million subscribers)

The play button at this level features a play button triangle with a large dark red crystal. If you are able to obtain the award at this level, monetization should never be for you to worry about. One hundred million subscribers mean that 1.3% of the people on this planet are watching you. You’d be a legend if you made it. As of August 2020, only PewDiePie and T-series have obtained this award.

Click here to check out the 5 most subscribed YouTubers.

Welp. Those are the YouTube subscriber awards. What level are you on?

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make monetization on YouTube much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Dec 30, 2022• Proven solutions

0

YouTube rewards creators for channel growth using “Play Buttons,” YouTube Subscriber Awards that they mail to creators who have reached certain milestones such as 100,000 subscribers. Due to user demand for more recognition of smaller channels, YouTube also introduced reward levels for channels that are still growing. These lower levels don’t come with trophies, but creators who reach them should feel proud.

Here are all of YouTube’s levels, from small to big:

Benefit levels

1. Graphite

2. Opal

3. Bronze

Awards Level

[4. The Silver Creator Award](#The Silver Creator Award)

[5. The Gold Creator Award](#The Gold Creator Award)

[6. The Diamond Creator Award](#The Diamond Creator Award)

Super High Level

[7. The Custom Creator Award](#The Custom Creator Award)

[8. The Red Diamond Creator Award](#The Red Diamond Creator Award)

Want to learn how to get more subscribers and increase your level?

Benefit levels

YouTube won’t award the YouTubers of these levels with physical plaque but will offer them alternative benefits.

#1: Graphite Level (0-1000 subscribers)

Graphite is the starter level. As soon as you start a YouTube channel, you will already be on this level until you get up to 1K subscribers. During this time, you should focus on learning how YouTube works and perfecting your video production and editing skills. If your YouTube Channel subscriber is over 100, then you will be allowed to custom the URL of your channel. For more information about Custom Channel URL, please read: How to Find and Change Your YouTube Channel URL – Super Easy! >>

#2: Opal Level (1000-10K subscribers)

After you get your first thousand subscribers on your YouTube channel, you will be on the Opal Level. This is one of the three requirements for getting access to the Partner Program for monetization . By this point, you’ll have started to develop your own style and build a personal brand. This is the time to start networking with other YouTubers and trying to find collaboration partners.

#3: Bronze Level (10K-100K subscribers)

Getting ten thousand subscribers is a big deal. By this point, you have enough of a following that they could be called a fanbase, and you can start leveraging your platform to make money through AdSense. Once you pass 10K subscribers, it starts to become easier to find brand deals and sponsorships too. YouTube will offer an additional option of Teespring for the monetized channel at this level.

Awards Level

When a verified YouTube channel reaches a specific milestone and is deemed eligible for a creator award, they are awarded a relatively flat trophy in a metal casing with a YouTube play button symbol.

#4: The Silver Creator Award (100K-1 million subscribers)

This is the first level that comes with a trophy. YouTubers with a Silver Play Button probably won’t be earning enough money from YouTube to support themselves, but they’re in a good position to start going after more lucrative brand deals. Creators at this level may be earning enough to invest in some better camera gear. Channels at this level are also eligible to apply for a digital verification badge.

#5: The Gold Creator Award (1 million-10 million subscribers)

If people mean graphite when they say ‘lead,’ and alchemists turn lead into gold, then is YouTube really about alchemy?

At this level, you’re making money. When you first reach 1 million, it may still not be enough to live off of, but you’re getting close to being able to make YouTube your job (which you will probably be able to do before leaving the Gold Level). Things like your own makeup line or a book deal are not out of the question at this point.

#6: The Diamond Creator Award (10 million-50 million subscribers)

You’re a YouTube star. You’ve made it. You’re making enough money that YouTube/projects spawned from your YouTube channel support you completely, and you’ve probably got a team of helpers. Expect to be going on tours to meet and perform for your fans’ live. Also, if you didn’t have a book deal before, you almost definitely have one now.

Super High Level

The awards in these levels are absent from the Creator Awards page. Only a handful of channels achieved these levels.

#7: The Custom Creator Award (50 million subscribers)

For channels whose subscribers are over 50 million, PewDiePie is the first person to ever receive this reward. It was made by the shape of his channel logo, a fist bump. He nicknamed this custom play button the Ruby Play Button. If you manage to reach this level, you are beyond being a star on YouTube and are now a bonafide pop culture phenomenon.

#8: The Red Diamond Creator Award (100 million subscribers)

The play button at this level features a play button triangle with a large dark red crystal. If you are able to obtain the award at this level, monetization should never be for you to worry about. One hundred million subscribers mean that 1.3% of the people on this planet are watching you. You’d be a legend if you made it. As of August 2020, only PewDiePie and T-series have obtained this award.

Click here to check out the 5 most subscribed YouTubers.

Welp. Those are the YouTube subscriber awards. What level are you on?

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make monetization on YouTube much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Dec 30, 2022• Proven solutions

0

YouTube rewards creators for channel growth using “Play Buttons,” YouTube Subscriber Awards that they mail to creators who have reached certain milestones such as 100,000 subscribers. Due to user demand for more recognition of smaller channels, YouTube also introduced reward levels for channels that are still growing. These lower levels don’t come with trophies, but creators who reach them should feel proud.

Here are all of YouTube’s levels, from small to big:

Benefit levels

1. Graphite

2. Opal

3. Bronze

Awards Level

[4. The Silver Creator Award](#The Silver Creator Award)

[5. The Gold Creator Award](#The Gold Creator Award)

[6. The Diamond Creator Award](#The Diamond Creator Award)

Super High Level

[7. The Custom Creator Award](#The Custom Creator Award)

[8. The Red Diamond Creator Award](#The Red Diamond Creator Award)

Want to learn how to get more subscribers and increase your level?

Benefit levels

YouTube won’t award the YouTubers of these levels with physical plaque but will offer them alternative benefits.

#1: Graphite Level (0-1000 subscribers)

Graphite is the starter level. As soon as you start a YouTube channel, you will already be on this level until you get up to 1K subscribers. During this time, you should focus on learning how YouTube works and perfecting your video production and editing skills. If your YouTube Channel subscriber is over 100, then you will be allowed to custom the URL of your channel. For more information about Custom Channel URL, please read: How to Find and Change Your YouTube Channel URL – Super Easy! >>

#2: Opal Level (1000-10K subscribers)

After you get your first thousand subscribers on your YouTube channel, you will be on the Opal Level. This is one of the three requirements for getting access to the Partner Program for monetization . By this point, you’ll have started to develop your own style and build a personal brand. This is the time to start networking with other YouTubers and trying to find collaboration partners.

#3: Bronze Level (10K-100K subscribers)

Getting ten thousand subscribers is a big deal. By this point, you have enough of a following that they could be called a fanbase, and you can start leveraging your platform to make money through AdSense. Once you pass 10K subscribers, it starts to become easier to find brand deals and sponsorships too. YouTube will offer an additional option of Teespring for the monetized channel at this level.

Awards Level

When a verified YouTube channel reaches a specific milestone and is deemed eligible for a creator award, they are awarded a relatively flat trophy in a metal casing with a YouTube play button symbol.

#4: The Silver Creator Award (100K-1 million subscribers)

This is the first level that comes with a trophy. YouTubers with a Silver Play Button probably won’t be earning enough money from YouTube to support themselves, but they’re in a good position to start going after more lucrative brand deals. Creators at this level may be earning enough to invest in some better camera gear. Channels at this level are also eligible to apply for a digital verification badge.

#5: The Gold Creator Award (1 million-10 million subscribers)

If people mean graphite when they say ‘lead,’ and alchemists turn lead into gold, then is YouTube really about alchemy?

At this level, you’re making money. When you first reach 1 million, it may still not be enough to live off of, but you’re getting close to being able to make YouTube your job (which you will probably be able to do before leaving the Gold Level). Things like your own makeup line or a book deal are not out of the question at this point.

#6: The Diamond Creator Award (10 million-50 million subscribers)

You’re a YouTube star. You’ve made it. You’re making enough money that YouTube/projects spawned from your YouTube channel support you completely, and you’ve probably got a team of helpers. Expect to be going on tours to meet and perform for your fans’ live. Also, if you didn’t have a book deal before, you almost definitely have one now.

Super High Level

The awards in these levels are absent from the Creator Awards page. Only a handful of channels achieved these levels.

#7: The Custom Creator Award (50 million subscribers)

For channels whose subscribers are over 50 million, PewDiePie is the first person to ever receive this reward. It was made by the shape of his channel logo, a fist bump. He nicknamed this custom play button the Ruby Play Button. If you manage to reach this level, you are beyond being a star on YouTube and are now a bonafide pop culture phenomenon.

#8: The Red Diamond Creator Award (100 million subscribers)

The play button at this level features a play button triangle with a large dark red crystal. If you are able to obtain the award at this level, monetization should never be for you to worry about. One hundred million subscribers mean that 1.3% of the people on this planet are watching you. You’d be a legend if you made it. As of August 2020, only PewDiePie and T-series have obtained this award.

Click here to check out the 5 most subscribed YouTubers.

Welp. Those are the YouTube subscriber awards. What level are you on?

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make monetization on YouTube much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett