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In 2024, Strategic Branding Techniques for Higher YouTube Followings
Strategic Branding Techniques for Higher YouTube Followings
How to Brand Your YouTube Channel to Get More Subscribers
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Navigating YouTube’s Subtitle/CC Landscape with Expertise and Speed
How to Easily Add Subtitles and Closed Captions to YouTube Video
Richard Bennett
Mar 27, 2024• Proven solutions
In this article, we are going to show you how important it is to add subtitle and closed captions in your YouTube video, and how to add them.
The best video editor for YouTubers - Wondershare Filmora , not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc. Check this article to know more.
Why subtitle and closed captions are important for YouTube videos?
- Forced closed captions and subtitles actually help the viewers to understand the content in your video if the audio quality of your video is bad, muffled or barely audible. Reading makes it easier for them to understand.
- This also helps people with hearing impairments. People with troubled ears can still watch and understand your content.
- It’s a great aid to such videos which have been recorded in other foreign languages that you don’t understand. Hence it will increase the number of viewers all around the world.
- They both are generally added for easy accessibility to the viewers who wish to watch in sound sensitive environments.
So, here we are going to show you two ways to add subtittles to video: directly or uploading caption or transcript files
Adding subtitles and closed captions manually
To add subtitles and closed captions to your YouTube video, fisrt, you should sign in to your YouTube account. On left right below ‘Home’ you will find ‘My Channel’. It will direct you to your personal YouTube page. On the top, right next to your subscribers lays the ‘Video manager’, giving you the list of your uploaded videos.
Select the video and click on edit to get a drop down menu. Click on subtitles and CC. This will take you to the subtitling interface. To the right of video select ‘add new subtitles’ and then ‘create new subtitles’. Select the subtitle language. Play the video to listen to the content and type down in the box. Click on ‘+’ button once you are done.
This will create a subtitle timeline right beneath the video. You can manage by dragging and expanding the subtitle duration according to the audio of the video. The subtitle will appear at the bottom of the video screen. Click ‘publish’ once done.
An interruption might occur with appearing of subtitles in accordance with video. Hence a lot precision is required while doing so.
Uploading Caption or Transcript Files automatically
To upload Caption or Transcript Files to YouTube Videos you first need to create a format on a text editor. For windows use Notepad and for Mac you may use TextEdit. Create a format of putting the number of subtitle first, time stamp and then text of the subtitle. For example
1\
00:02:34:12 using a format of (hour : minute : second : millisecond)
2. *text*
This is the sample text for first subtitle at zero hours, two minutes, thirty four seconds and twelve milliseconds. Once done with this. Go to file, select ‘save as’. Write the file name with an extension of .srt and select ‘All files’ for type of file. Click encoding menu and select UTF-8. Once saved, sign in to your YouTube account.
On left right below ‘Home’ you will find ‘My Channel’. It will direct you to your personal YouTube page. On the top, right next to your subscribers lays the ‘Video manager’, giving you the list of your uploaded videos.
Select the video and click on edit to get a drop down menu. Click on subtitles and CC. Go to ‘add subtitles’ and then ‘upload a file’. A pop-up menu will appear select ‘subtitles file’. Click upload. The file will send subtitles to your video.
This will create a subtitle timeline right beneath the video. You can manage by dragging and expanding the subtitle duration according to the audio of the video. The subtitle will appear at the bottom of the video screen. Click ‘publish’ once done.
3 Best Tools for add/managing video Subtitles/CC
1. Amara
Amara is a smart video editor which helps insert captions and subtitles to videos. It also helps in transcribing the videos. It takes help of crowd sourcing to subtitle any YouTube video. They take help from viewers to subtitle the videos. By making crowd subtitling available for any YouTube creator, they are allowing them to reach more viewers in more languages
2. DIY Captions
DIY captions help you to transcribe the YouTube videos, if not in most accurate manner, then in a little easier way. All you have to do is just paste the URL of the YouTube video and it will provide you all the subtitles. These may not be accurate but will provide you major base material which can be tweaked a bit here and there and is far better than making all the subtitles starting from scratch.
3 Subtitles for YouTube
Subtitles for YouTube is a Google Chrome extension which provides subtitles for YouTube videos. For this you will have to provide a subtitle file with .srt extension. The attractive feature of this is that you won’t have to download the video and still run the subtitles on it. This is very much helpful for people who work on YouTube or watch movies without subtitles.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
In this article, we are going to show you how important it is to add subtitle and closed captions in your YouTube video, and how to add them.
The best video editor for YouTubers - Wondershare Filmora , not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc. Check this article to know more.
Why subtitle and closed captions are important for YouTube videos?
- Forced closed captions and subtitles actually help the viewers to understand the content in your video if the audio quality of your video is bad, muffled or barely audible. Reading makes it easier for them to understand.
- This also helps people with hearing impairments. People with troubled ears can still watch and understand your content.
- It’s a great aid to such videos which have been recorded in other foreign languages that you don’t understand. Hence it will increase the number of viewers all around the world.
- They both are generally added for easy accessibility to the viewers who wish to watch in sound sensitive environments.
So, here we are going to show you two ways to add subtittles to video: directly or uploading caption or transcript files
Adding subtitles and closed captions manually
To add subtitles and closed captions to your YouTube video, fisrt, you should sign in to your YouTube account. On left right below ‘Home’ you will find ‘My Channel’. It will direct you to your personal YouTube page. On the top, right next to your subscribers lays the ‘Video manager’, giving you the list of your uploaded videos.
Select the video and click on edit to get a drop down menu. Click on subtitles and CC. This will take you to the subtitling interface. To the right of video select ‘add new subtitles’ and then ‘create new subtitles’. Select the subtitle language. Play the video to listen to the content and type down in the box. Click on ‘+’ button once you are done.
This will create a subtitle timeline right beneath the video. You can manage by dragging and expanding the subtitle duration according to the audio of the video. The subtitle will appear at the bottom of the video screen. Click ‘publish’ once done.
An interruption might occur with appearing of subtitles in accordance with video. Hence a lot precision is required while doing so.
Uploading Caption or Transcript Files automatically
To upload Caption or Transcript Files to YouTube Videos you first need to create a format on a text editor. For windows use Notepad and for Mac you may use TextEdit. Create a format of putting the number of subtitle first, time stamp and then text of the subtitle. For example
1\
00:02:34:12 using a format of (hour : minute : second : millisecond)
2. *text*
This is the sample text for first subtitle at zero hours, two minutes, thirty four seconds and twelve milliseconds. Once done with this. Go to file, select ‘save as’. Write the file name with an extension of .srt and select ‘All files’ for type of file. Click encoding menu and select UTF-8. Once saved, sign in to your YouTube account.
On left right below ‘Home’ you will find ‘My Channel’. It will direct you to your personal YouTube page. On the top, right next to your subscribers lays the ‘Video manager’, giving you the list of your uploaded videos.
Select the video and click on edit to get a drop down menu. Click on subtitles and CC. Go to ‘add subtitles’ and then ‘upload a file’. A pop-up menu will appear select ‘subtitles file’. Click upload. The file will send subtitles to your video.
This will create a subtitle timeline right beneath the video. You can manage by dragging and expanding the subtitle duration according to the audio of the video. The subtitle will appear at the bottom of the video screen. Click ‘publish’ once done.
3 Best Tools for add/managing video Subtitles/CC
1. Amara
Amara is a smart video editor which helps insert captions and subtitles to videos. It also helps in transcribing the videos. It takes help of crowd sourcing to subtitle any YouTube video. They take help from viewers to subtitle the videos. By making crowd subtitling available for any YouTube creator, they are allowing them to reach more viewers in more languages
2. DIY Captions
DIY captions help you to transcribe the YouTube videos, if not in most accurate manner, then in a little easier way. All you have to do is just paste the URL of the YouTube video and it will provide you all the subtitles. These may not be accurate but will provide you major base material which can be tweaked a bit here and there and is far better than making all the subtitles starting from scratch.
3 Subtitles for YouTube
Subtitles for YouTube is a Google Chrome extension which provides subtitles for YouTube videos. For this you will have to provide a subtitle file with .srt extension. The attractive feature of this is that you won’t have to download the video and still run the subtitles on it. This is very much helpful for people who work on YouTube or watch movies without subtitles.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
In this article, we are going to show you how important it is to add subtitle and closed captions in your YouTube video, and how to add them.
The best video editor for YouTubers - Wondershare Filmora , not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc. Check this article to know more.
Why subtitle and closed captions are important for YouTube videos?
- Forced closed captions and subtitles actually help the viewers to understand the content in your video if the audio quality of your video is bad, muffled or barely audible. Reading makes it easier for them to understand.
- This also helps people with hearing impairments. People with troubled ears can still watch and understand your content.
- It’s a great aid to such videos which have been recorded in other foreign languages that you don’t understand. Hence it will increase the number of viewers all around the world.
- They both are generally added for easy accessibility to the viewers who wish to watch in sound sensitive environments.
So, here we are going to show you two ways to add subtittles to video: directly or uploading caption or transcript files
Adding subtitles and closed captions manually
To add subtitles and closed captions to your YouTube video, fisrt, you should sign in to your YouTube account. On left right below ‘Home’ you will find ‘My Channel’. It will direct you to your personal YouTube page. On the top, right next to your subscribers lays the ‘Video manager’, giving you the list of your uploaded videos.
Select the video and click on edit to get a drop down menu. Click on subtitles and CC. This will take you to the subtitling interface. To the right of video select ‘add new subtitles’ and then ‘create new subtitles’. Select the subtitle language. Play the video to listen to the content and type down in the box. Click on ‘+’ button once you are done.
This will create a subtitle timeline right beneath the video. You can manage by dragging and expanding the subtitle duration according to the audio of the video. The subtitle will appear at the bottom of the video screen. Click ‘publish’ once done.
An interruption might occur with appearing of subtitles in accordance with video. Hence a lot precision is required while doing so.
Uploading Caption or Transcript Files automatically
To upload Caption or Transcript Files to YouTube Videos you first need to create a format on a text editor. For windows use Notepad and for Mac you may use TextEdit. Create a format of putting the number of subtitle first, time stamp and then text of the subtitle. For example
1\
00:02:34:12 using a format of (hour : minute : second : millisecond)
2. *text*
This is the sample text for first subtitle at zero hours, two minutes, thirty four seconds and twelve milliseconds. Once done with this. Go to file, select ‘save as’. Write the file name with an extension of .srt and select ‘All files’ for type of file. Click encoding menu and select UTF-8. Once saved, sign in to your YouTube account.
On left right below ‘Home’ you will find ‘My Channel’. It will direct you to your personal YouTube page. On the top, right next to your subscribers lays the ‘Video manager’, giving you the list of your uploaded videos.
Select the video and click on edit to get a drop down menu. Click on subtitles and CC. Go to ‘add subtitles’ and then ‘upload a file’. A pop-up menu will appear select ‘subtitles file’. Click upload. The file will send subtitles to your video.
This will create a subtitle timeline right beneath the video. You can manage by dragging and expanding the subtitle duration according to the audio of the video. The subtitle will appear at the bottom of the video screen. Click ‘publish’ once done.
3 Best Tools for add/managing video Subtitles/CC
1. Amara
Amara is a smart video editor which helps insert captions and subtitles to videos. It also helps in transcribing the videos. It takes help of crowd sourcing to subtitle any YouTube video. They take help from viewers to subtitle the videos. By making crowd subtitling available for any YouTube creator, they are allowing them to reach more viewers in more languages
2. DIY Captions
DIY captions help you to transcribe the YouTube videos, if not in most accurate manner, then in a little easier way. All you have to do is just paste the URL of the YouTube video and it will provide you all the subtitles. These may not be accurate but will provide you major base material which can be tweaked a bit here and there and is far better than making all the subtitles starting from scratch.
3 Subtitles for YouTube
Subtitles for YouTube is a Google Chrome extension which provides subtitles for YouTube videos. For this you will have to provide a subtitle file with .srt extension. The attractive feature of this is that you won’t have to download the video and still run the subtitles on it. This is very much helpful for people who work on YouTube or watch movies without subtitles.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
In this article, we are going to show you how important it is to add subtitle and closed captions in your YouTube video, and how to add them.
The best video editor for YouTubers - Wondershare Filmora , not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc. Check this article to know more.
Why subtitle and closed captions are important for YouTube videos?
- Forced closed captions and subtitles actually help the viewers to understand the content in your video if the audio quality of your video is bad, muffled or barely audible. Reading makes it easier for them to understand.
- This also helps people with hearing impairments. People with troubled ears can still watch and understand your content.
- It’s a great aid to such videos which have been recorded in other foreign languages that you don’t understand. Hence it will increase the number of viewers all around the world.
- They both are generally added for easy accessibility to the viewers who wish to watch in sound sensitive environments.
So, here we are going to show you two ways to add subtittles to video: directly or uploading caption or transcript files
Adding subtitles and closed captions manually
To add subtitles and closed captions to your YouTube video, fisrt, you should sign in to your YouTube account. On left right below ‘Home’ you will find ‘My Channel’. It will direct you to your personal YouTube page. On the top, right next to your subscribers lays the ‘Video manager’, giving you the list of your uploaded videos.
Select the video and click on edit to get a drop down menu. Click on subtitles and CC. This will take you to the subtitling interface. To the right of video select ‘add new subtitles’ and then ‘create new subtitles’. Select the subtitle language. Play the video to listen to the content and type down in the box. Click on ‘+’ button once you are done.
This will create a subtitle timeline right beneath the video. You can manage by dragging and expanding the subtitle duration according to the audio of the video. The subtitle will appear at the bottom of the video screen. Click ‘publish’ once done.
An interruption might occur with appearing of subtitles in accordance with video. Hence a lot precision is required while doing so.
Uploading Caption or Transcript Files automatically
To upload Caption or Transcript Files to YouTube Videos you first need to create a format on a text editor. For windows use Notepad and for Mac you may use TextEdit. Create a format of putting the number of subtitle first, time stamp and then text of the subtitle. For example
1\
00:02:34:12 using a format of (hour : minute : second : millisecond)
2. *text*
This is the sample text for first subtitle at zero hours, two minutes, thirty four seconds and twelve milliseconds. Once done with this. Go to file, select ‘save as’. Write the file name with an extension of .srt and select ‘All files’ for type of file. Click encoding menu and select UTF-8. Once saved, sign in to your YouTube account.
On left right below ‘Home’ you will find ‘My Channel’. It will direct you to your personal YouTube page. On the top, right next to your subscribers lays the ‘Video manager’, giving you the list of your uploaded videos.
Select the video and click on edit to get a drop down menu. Click on subtitles and CC. Go to ‘add subtitles’ and then ‘upload a file’. A pop-up menu will appear select ‘subtitles file’. Click upload. The file will send subtitles to your video.
This will create a subtitle timeline right beneath the video. You can manage by dragging and expanding the subtitle duration according to the audio of the video. The subtitle will appear at the bottom of the video screen. Click ‘publish’ once done.
3 Best Tools for add/managing video Subtitles/CC
1. Amara
Amara is a smart video editor which helps insert captions and subtitles to videos. It also helps in transcribing the videos. It takes help of crowd sourcing to subtitle any YouTube video. They take help from viewers to subtitle the videos. By making crowd subtitling available for any YouTube creator, they are allowing them to reach more viewers in more languages
2. DIY Captions
DIY captions help you to transcribe the YouTube videos, if not in most accurate manner, then in a little easier way. All you have to do is just paste the URL of the YouTube video and it will provide you all the subtitles. These may not be accurate but will provide you major base material which can be tweaked a bit here and there and is far better than making all the subtitles starting from scratch.
3 Subtitles for YouTube
Subtitles for YouTube is a Google Chrome extension which provides subtitles for YouTube videos. For this you will have to provide a subtitle file with .srt extension. The attractive feature of this is that you won’t have to download the video and still run the subtitles on it. This is very much helpful for people who work on YouTube or watch movies without subtitles.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: In 2024, Strategic Branding Techniques for Higher YouTube Followings
- Author: Joseph
- Created at : 2024-05-31 13:46:38
- Updated at : 2024-06-01 13:46:38
- Link: https://youtube-stream.techidaily.com/in-2024-strategic-branding-techniques-for-higher-youtube-followings/
- License: This work is licensed under CC BY-NC-SA 4.0.
