Steps to Produce Empowerment-Driven Livestreams

How to Create a Lifestyle Video to Inspire Your Audience

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Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

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Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

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What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Tailoring Audio Rate on Mobile and Desktops for YouTube

YouTube is one of the top online learning platforms that ever existed. You could learn almost anything on YouTube just by ardently following through the videos with rapt attention, intent, and understanding. However, the degree to which you know effectively can hamper if the video you watch is too fast.

More so, you could want to save time while playing your choice YouTube video and yet wish to get all the information. You can eat your muffin and have it by speeding up or slowing down the YouTube playback speed. This article will show you how to speed up YouTube videos or slow them down.

In this article

01 How to Change YouTube’s Playback Speed on Computer

02 How to Change Video Speed with Keyboard Shortcuts on YouTube

03 How to Change YouTube’s Video Playback Speed on Mobile

04 How YouTube’s Playback Speed Controls Work?

05 How to Change a YouTube Video’s Speed Online

Part 1: How to Change YouTube’s Playback Speed on Computer

To fast-forward YouTube playback videos or slow it down on the computer, you must follow the proper steps. Changing YouTube’s playback speed on a computer is not a complex thing to do. You can achieve it if you follow the steps we will show you.

On the website, you can manually alter the YouTube video’s playback speed with your computer while watching it.

To start, at the bottom right corner of your YouTube video, click the gear wheel icon there. You’ll see a list of other settings like quality, subtitles, and playback speed.

Select playback speed, and you will see a list of speeds from 0.25x, 0.5x, 0.75x, normal, 1.25x, 1.5x, 1.75 x to 2.0x.

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These are preset speeds. If they are not suitable for you, you will have to select a custom speed, but they must be in the same range of 0.25x to 2.0x.

To do this, go back to playback speed. Select custom in the top-right side of the pop-up menu**,** then adjust the speed using a slider that you will see there.

Related: How to Make a YouTube Video .

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Part 2: How to Change Video Speed with Keyboard Shortcuts on YouTube

If you are watching a YouTube Video on your computer and want to adjust the playback speed, you can change the speed with keyboard shortcuts.

Here’s another way to adjust the playback speed of YouTube videos more quickly.

To fast-forward the YouTube video, press your shift button and hold down, then tap your greater than(>) symbol on your keyboard. Your YouTube playback speed will increase by 0.25 as you keep tapping.

To reduce the playback speed YouTube videos, the reverse is the case. Press and hold down the shift tab, then tap less than the (<) symbol.

Changing the playback speed using these keyboard shortcuts increases by 0.25 increments. You have to use custom if you want other values, as earlier mentioned.

The best thing about this method of changing the speed is that you can do it while watching the movie or while paused.

Part 3: How to Change YouTube’s Video Playback Speed on Mobile

If you’d like to know how to speed up YouTube videos on your Android, iPhone, or iPad, here’s it.

First, you must open your YouTube App on your device and play the video you want to watch.

Then tap the video once, and it will bring up the toolbar.

At the top right corner, select the vertically aligned three dots. This will bring out a menu for you—select playback speed.

Then you will see a list containing the preset speed provided by YouTube.

1 is the average speed. Any value below than 1 will slow down the video, while any value above it will increase it.

Once done, close the menu, and the video will resume from where it stopped.

Part 4: How YouTube’s Playback Speed Controls Work?

YouTube has an added feature known as ‘playback speed.’ This feature allows you to select a speed from 0.25x to 2x the normal speed. With this YouTube’s speed control, 1 is the normal speed, with 0.25 being one-quarter (1/4th) of the actual speed and slowing the video. In the same vein, 2x is twice the average speed, increasing the video speed.

However, in as much as YouTube speed control slows or speeds up the video, it does not change the pitch of the video. All it does is either expand or compress the video samples while still maintaining the video or audio pitch. It would still sound like the podcaster or video blogger is just talking faster or slower.

Music would still maintain the same musical key and pitch while playing faster or slower.

If you are watching a presentation or interview that seems like everyone is talking like they have all the time in the world, you can fast forward YouTube video by using the feature.

Also, you can slow down a tutorial or the video you are watching if you feel they are too fast using this YouTube speed control.

Conclusion

YouTube speed control has made it easier to change YouTube playback speed to either speed up or slow down the video. This enables you to capture important moments or information you may miss if the video was fast. Also, you can save time and get to the information you are searching for as soon as possible by speeding the YouTube video.

02 How to Change Video Speed with Keyboard Shortcuts on YouTube

03 How to Change YouTube’s Video Playback Speed on Mobile

04 How YouTube’s Playback Speed Controls Work?

05 How to Change a YouTube Video’s Speed Online

Part 1: How to Change YouTube’s Playback Speed on Computer

To fast-forward YouTube playback videos or slow it down on the computer, you must follow the proper steps. Changing YouTube’s playback speed on a computer is not a complex thing to do. You can achieve it if you follow the steps we will show you.

On the website, you can manually alter the YouTube video’s playback speed with your computer while watching it.

To start, at the bottom right corner of your YouTube video, click the gear wheel icon there. You’ll see a list of other settings like quality, subtitles, and playback speed.

Select playback speed, and you will see a list of speeds from 0.25x, 0.5x, 0.75x, normal, 1.25x, 1.5x, 1.75 x to 2.0x.

These are preset speeds. If they are not suitable for you, you will have to select a custom speed, but they must be in the same range of 0.25x to 2.0x.

To do this, go back to playback speed. Select custom in the top-right side of the pop-up menu**,** then adjust the speed using a slider that you will see there.

Related: How to Make a YouTube Video .

Part 2: How to Change Video Speed with Keyboard Shortcuts on YouTube

If you are watching a YouTube Video on your computer and want to adjust the playback speed, you can change the speed with keyboard shortcuts.

Here’s another way to adjust the playback speed of YouTube videos more quickly.

To fast-forward the YouTube video, press your shift button and hold down, then tap your greater than(>) symbol on your keyboard. Your YouTube playback speed will increase by 0.25 as you keep tapping.

To reduce the playback speed YouTube videos, the reverse is the case. Press and hold down the shift tab, then tap less than the (<) symbol.

Changing the playback speed using these keyboard shortcuts increases by 0.25 increments. You have to use custom if you want other values, as earlier mentioned.

The best thing about this method of changing the speed is that you can do it while watching the movie or while paused.

Part 3: How to Change YouTube’s Video Playback Speed on Mobile

If you’d like to know how to speed up YouTube videos on your Android, iPhone, or iPad, here’s it.

First, you must open your YouTube App on your device and play the video you want to watch.

Then tap the video once, and it will bring up the toolbar.

At the top right corner, select the vertically aligned three dots. This will bring out a menu for you—select playback speed.

Then you will see a list containing the preset speed provided by YouTube.

1 is the average speed. Any value below than 1 will slow down the video, while any value above it will increase it.

Once done, close the menu, and the video will resume from where it stopped.

Part 4: How YouTube’s Playback Speed Controls Work?

YouTube has an added feature known as ‘playback speed.’ This feature allows you to select a speed from 0.25x to 2x the normal speed. With this YouTube’s speed control, 1 is the normal speed, with 0.25 being one-quarter (1/4th) of the actual speed and slowing the video. In the same vein, 2x is twice the average speed, increasing the video speed.

However, in as much as YouTube speed control slows or speeds up the video, it does not change the pitch of the video. All it does is either expand or compress the video samples while still maintaining the video or audio pitch. It would still sound like the podcaster or video blogger is just talking faster or slower.

Music would still maintain the same musical key and pitch while playing faster or slower.

If you are watching a presentation or interview that seems like everyone is talking like they have all the time in the world, you can fast forward YouTube video by using the feature.

Also, you can slow down a tutorial or the video you are watching if you feel they are too fast using this YouTube speed control.

Conclusion

YouTube speed control has made it easier to change YouTube playback speed to either speed up or slow down the video. This enables you to capture important moments or information you may miss if the video was fast. Also, you can save time and get to the information you are searching for as soon as possible by speeding the YouTube video.

02 How to Change Video Speed with Keyboard Shortcuts on YouTube

03 How to Change YouTube’s Video Playback Speed on Mobile

04 How YouTube’s Playback Speed Controls Work?

05 How to Change a YouTube Video’s Speed Online

Part 1: How to Change YouTube’s Playback Speed on Computer

To fast-forward YouTube playback videos or slow it down on the computer, you must follow the proper steps. Changing YouTube’s playback speed on a computer is not a complex thing to do. You can achieve it if you follow the steps we will show you.

On the website, you can manually alter the YouTube video’s playback speed with your computer while watching it.

To start, at the bottom right corner of your YouTube video, click the gear wheel icon there. You’ll see a list of other settings like quality, subtitles, and playback speed.

Select playback speed, and you will see a list of speeds from 0.25x, 0.5x, 0.75x, normal, 1.25x, 1.5x, 1.75 x to 2.0x.

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These are preset speeds. If they are not suitable for you, you will have to select a custom speed, but they must be in the same range of 0.25x to 2.0x.

To do this, go back to playback speed. Select custom in the top-right side of the pop-up menu**,** then adjust the speed using a slider that you will see there.

Related: How to Make a YouTube Video .

Part 2: How to Change Video Speed with Keyboard Shortcuts on YouTube

If you are watching a YouTube Video on your computer and want to adjust the playback speed, you can change the speed with keyboard shortcuts.

Here’s another way to adjust the playback speed of YouTube videos more quickly.

To fast-forward the YouTube video, press your shift button and hold down, then tap your greater than(>) symbol on your keyboard. Your YouTube playback speed will increase by 0.25 as you keep tapping.

To reduce the playback speed YouTube videos, the reverse is the case. Press and hold down the shift tab, then tap less than the (<) symbol.

Changing the playback speed using these keyboard shortcuts increases by 0.25 increments. You have to use custom if you want other values, as earlier mentioned.

The best thing about this method of changing the speed is that you can do it while watching the movie or while paused.

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Part 3: How to Change YouTube’s Video Playback Speed on Mobile

If you’d like to know how to speed up YouTube videos on your Android, iPhone, or iPad, here’s it.

First, you must open your YouTube App on your device and play the video you want to watch.

Then tap the video once, and it will bring up the toolbar.

At the top right corner, select the vertically aligned three dots. This will bring out a menu for you—select playback speed.

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Then you will see a list containing the preset speed provided by YouTube.

1 is the average speed. Any value below than 1 will slow down the video, while any value above it will increase it.

Once done, close the menu, and the video will resume from where it stopped.

Part 4: How YouTube’s Playback Speed Controls Work?

YouTube has an added feature known as ‘playback speed.’ This feature allows you to select a speed from 0.25x to 2x the normal speed. With this YouTube’s speed control, 1 is the normal speed, with 0.25 being one-quarter (1/4th) of the actual speed and slowing the video. In the same vein, 2x is twice the average speed, increasing the video speed.

However, in as much as YouTube speed control slows or speeds up the video, it does not change the pitch of the video. All it does is either expand or compress the video samples while still maintaining the video or audio pitch. It would still sound like the podcaster or video blogger is just talking faster or slower.

Music would still maintain the same musical key and pitch while playing faster or slower.

If you are watching a presentation or interview that seems like everyone is talking like they have all the time in the world, you can fast forward YouTube video by using the feature.

Also, you can slow down a tutorial or the video you are watching if you feel they are too fast using this YouTube speed control.

Conclusion

YouTube speed control has made it easier to change YouTube playback speed to either speed up or slow down the video. This enables you to capture important moments or information you may miss if the video was fast. Also, you can save time and get to the information you are searching for as soon as possible by speeding the YouTube video.

02 How to Change Video Speed with Keyboard Shortcuts on YouTube

03 How to Change YouTube’s Video Playback Speed on Mobile

04 How YouTube’s Playback Speed Controls Work?

05 How to Change a YouTube Video’s Speed Online

Part 1: How to Change YouTube’s Playback Speed on Computer

To fast-forward YouTube playback videos or slow it down on the computer, you must follow the proper steps. Changing YouTube’s playback speed on a computer is not a complex thing to do. You can achieve it if you follow the steps we will show you.

On the website, you can manually alter the YouTube video’s playback speed with your computer while watching it.

To start, at the bottom right corner of your YouTube video, click the gear wheel icon there. You’ll see a list of other settings like quality, subtitles, and playback speed.

Select playback speed, and you will see a list of speeds from 0.25x, 0.5x, 0.75x, normal, 1.25x, 1.5x, 1.75 x to 2.0x.

These are preset speeds. If they are not suitable for you, you will have to select a custom speed, but they must be in the same range of 0.25x to 2.0x.

To do this, go back to playback speed. Select custom in the top-right side of the pop-up menu**,** then adjust the speed using a slider that you will see there.

Related: How to Make a YouTube Video .

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Part 2: How to Change Video Speed with Keyboard Shortcuts on YouTube

If you are watching a YouTube Video on your computer and want to adjust the playback speed, you can change the speed with keyboard shortcuts.

Here’s another way to adjust the playback speed of YouTube videos more quickly.

To fast-forward the YouTube video, press your shift button and hold down, then tap your greater than(>) symbol on your keyboard. Your YouTube playback speed will increase by 0.25 as you keep tapping.

To reduce the playback speed YouTube videos, the reverse is the case. Press and hold down the shift tab, then tap less than the (<) symbol.

Changing the playback speed using these keyboard shortcuts increases by 0.25 increments. You have to use custom if you want other values, as earlier mentioned.

The best thing about this method of changing the speed is that you can do it while watching the movie or while paused.

Part 3: How to Change YouTube’s Video Playback Speed on Mobile

If you’d like to know how to speed up YouTube videos on your Android, iPhone, or iPad, here’s it.

First, you must open your YouTube App on your device and play the video you want to watch.

Then tap the video once, and it will bring up the toolbar.

At the top right corner, select the vertically aligned three dots. This will bring out a menu for you—select playback speed.

Then you will see a list containing the preset speed provided by YouTube.

1 is the average speed. Any value below than 1 will slow down the video, while any value above it will increase it.

Once done, close the menu, and the video will resume from where it stopped.

Part 4: How YouTube’s Playback Speed Controls Work?

YouTube has an added feature known as ‘playback speed.’ This feature allows you to select a speed from 0.25x to 2x the normal speed. With this YouTube’s speed control, 1 is the normal speed, with 0.25 being one-quarter (1/4th) of the actual speed and slowing the video. In the same vein, 2x is twice the average speed, increasing the video speed.

However, in as much as YouTube speed control slows or speeds up the video, it does not change the pitch of the video. All it does is either expand or compress the video samples while still maintaining the video or audio pitch. It would still sound like the podcaster or video blogger is just talking faster or slower.

Music would still maintain the same musical key and pitch while playing faster or slower.

If you are watching a presentation or interview that seems like everyone is talking like they have all the time in the world, you can fast forward YouTube video by using the feature.

Also, you can slow down a tutorial or the video you are watching if you feel they are too fast using this YouTube speed control.

Conclusion

YouTube speed control has made it easier to change YouTube playback speed to either speed up or slow down the video. This enables you to capture important moments or information you may miss if the video was fast. Also, you can save time and get to the information you are searching for as soon as possible by speeding the YouTube video.