"In 2024, Starting Out on YouTube - Top Gear Essentials"

"In 2024, Starting Out on YouTube - Top Gear Essentials"

Joseph Lv13

Starting Out on YouTube - Top Gear Essentials

YouTube Equipment Starter Guide For Beginners

Sumia Rafique

Feb 19, 2024• Proven solutions

0

If you want to start creating videos and uploading them onto YouTube, you’ll need to have access to some basic equipment. This guide will go over everything you’ll need to be a YouTuber.

Table of Contents YOUTUBE EQUIPMENT: CAMERA What To Look For In A Camera As A YouTuberBest Cheap Vlogging CamerasBest Entry-Level and Mid-Range Vlogging Cameras YOUTUBE EQUIPMENT: LENS The Wide-Angle LensOptical Image Stabilization YOUTUBE EQUIPMENT: TRIPOD YOUTUBE EQUIPMENT: MICROPHONE YOUTUBE EQUIPMENT: SMARTPHONE ACCESSORIES YOUTUBE EQUIPMENT: LIGHT YOUTUBE EQUIPMENT: COMPUTER YOUTUBE EQUIPMENT: VIDEO EDITING SOFTWARE YOUTUBE EQUIPMENT: AUDIO Music LibrariesSound Effects

Part 1: YOUTUBE EQUIPMENT: CAMERA

The best camera for beginners is the one you already have. Most smartphones these days already come equipped with a powerful camera that can record HD videos. If you still want to add a camera to your equipment list as a beginner YouTuber, you should look for a camera with the following eight qualities:

What To Look For In A Camera As A YouTuber

1. Fully articulated screen (flip screen)

2. Good continual auto focus while recording video

3. Good focus priority through face recognition

4. Touch to focus

5. Good low-light performance

6. external mic jack, hot/cold shoe bracket

7. optical image stabilization

8. good battery life

Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.

Best Cheap Vlogging Cameras

Below are the best cheap vlogging cameras that you can get for under $500. They all record at least 1080p HD video and all but the Sony Alpha a5100 come with optical image stabilization (if you want OIS with the Sony a5100, you’ll have it get it in the lens).

Camera Release Date Camera Type Flip Screen 4K Price
Yi 4KAction Camera Yi 4K February2017 Action Camera No Yes $169 (MSRP)
NikonCoolpixA900 Nikon A900 February2016 Compact Flip Up Yes $399 (MSRP)
NikonCoolpixB500 Nikon B500 February2016 SLR-like (bridge) Tilting No $250 (MSRP)
PolaroidCube+ Polaroid Cube June2015 Action Camera No No $99 (MSRP)
SonyAlphaa5100 Sony a5100 August2014 Mirrorless Flip Up No $450 (MSRP)
Polaroid Cube Best cheap vlogging camera under $100: Polaroid Cube+ Even before GoPro released their GoPro Session, Polaroid was the first to come out with a 1.4-inch, cube-shaped action camera, small enough to mount on a bike or a helmet. This camera has built-in magnets so that you can attach them to metal surfaces. This action camera is water-resistant, shock-proof, and weather-proof. It can record full HD 1080p videos at 60 fps with its wide-angle lens. You can connect this camera with your phone to preview and take your shots.
Yi 4K Best cheap vlogging camera under $200: Yi 4K At $200, you can record 4K videos with the Yi 4K action camera. Like many other action cameras, this camera is small, durable, and shoots through a wide-angle lens. You won’t be able to take this camera underwater though because it isn’t waterproof. You’ll need to buy the right accessories for that.
Nikon B500 Best cheap vlogging camera under $300: Nikon B500 The Nikon B500 gives you a non-interchangeable zoom lens so that you have more control over how you compose your shots. This camera records full HD 1080p videos at either 30 or 25 fps. You can only set its ISO as high as 3200, so it’s not going to perform the best in low-light conditions. The tilting LCD screen does not have touchscreen and cannot be fully flipped up or flipped to the side, it only tilts. For a camera in its price range, the Nikon B500 offers a lot of features.
Nikon A900 Best cheap vlogging camera under $400: Nikon A900 The Nikon A900 not only comes with a non-interchangeable zoom lens, but it can also record videos in UHD 4K quality. Like the Nikon B500, the A900’s ISO goes only up to 3200, making it a weak performer in poorly lit conditions.
Sony a5100 Best cheap vlogging camera under $500: Sony a5100 Among the cameras listed in our top cheap cameras list, the Sony a5100 is the only one you can interchange lenses with. All Sony E-mount lenses are compatible with this camera. This camera can record up to 1080p videos at 60 fps. Out of all of the above top cheap cameras, this one also auto focuses the best.

Best Entry-Level and Mid-Range Vlogging Cameras

If you have a bigger budget to work with, the following vlogging cameras are great options:

Camera Release Date Camera Type Flip Screen Mic Port Price
CanonEOSM50 Canon M50 February2018 Mirrorless Fully Articulated Yes $-
CanonEOSM100 Canon M100 August2017 Mirrorless Flip Up No $
CanonEOS RebelSL2 Canon SL2 June2017 Compact SLR Fully Articulated Yes $
CanonEOS RebelT7i Canon T7i February2017 Mid-size SLR Fully Articulated Yes $-
CanonEOS80D Canon 80D February2016 Mid-size SLR Fully Articulated Yes $$
Canon M100 Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon M100 is a small and powerful camera that can shoot full HD (1080p) videos up to 60 fps. The touchscreen LCD of this camera flips up so that you can see yourself as you vlog in selfie mode.
Canon M50 Best mid-range mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 can shoot UHD 4K videos at 23.98 fps. You can also record 120 fps slow-motion videos at 720p. Unlike the M100, which only has a flip up screen, the M50 has a fully articulated screen, so you can use this camera in selfie mode, all while using an on-camera shotgun microphone attached to the camera hot/cold shoe.
Canon T7i Best DSLR camera for daily vlogging: Canon EOS T7i The Canon EOS T7i is a great DSLR camera for daily vlogging. It can record full HD 1080p videos at 60 fps, it can create HDR and time-lapse movies, and it also has a fully articulated screen.
Canon SL2 Best entry-level DSLR camera for vlogging: Canon EOS SL2 The Canon EOS SL2 delivers a lot of power at a low price. This DSLR camera can capture full HD 1080p videos at 60 fps.
Canon 80D Best mid-range DSLR camera for vlogging: Canon EOS 80D The Canon 80D is an exceptional mid-range DSLR vlogging camera with many features. Coming with a 45-point all cross phase detection autofocusing and a dual pixel CMOS AF system, the camera is great at finding the right focus while recording video.

Part 2: YOUTUBE EQUIPMENT: LENS

A lot of compact cameras already come with the lens as a part of the camera body. When it comes to these kinds of cameras, you won’t have to worry about which lens is right for you since the decision has already been made for you!

When you start looking into bigger cameras, though, you’ll have to think about which lens you want to shoot with.

The Wide-Angle Lens

Every YouTuber should have a wide-angle lens. With this kind of lens, you can fit much more of a scene into your camera frame, including your own face when you’re just an arm’s length away from your camera. This is especially important for YouTubers because most YouTubers have to operate their camera on their own, without the assistance of an additional camera person.

Optical Image Stabilization

You should also look for a lens with optical image stabilization if you’re shooting a lot of your YouTube videos handheld.

For more information on camera lenses, check out my Vlogger’s Guide To Camera Lenses .

Part 3: YOUTUBE EQUIPMENT: TRIPOD

Tripod Tripod If you plan to film yourself talking in front of the same, unchanging background for an extended period of time, it doesn’t make sense to film yourself handheld the entire time. You’ll just end up tiring your arm out and adding distracting shakiness to your footage. A tripod is a great solution to this problem. You can set up your framing once, press record, and leave your camera in its fixed position while you talk with both hands free.
Joby GorillaPod SLR-Zoom Joby GorillaPod With Ballhead When you film yourself handheld, it’s difficult to keep your arm higher up so that your camera shoots down at an ideal angle. You may also notice that a lot of your arm gets into your shot, which you and other viewers might find distracting. Holding your camera up by a GorillaPod, however, can give you the extension you need to get that higher angle shot more easily, all without so much of your arm getting into your shot.

Part 4: YOUTUBE EQUIPMENT: MICROPHONE

Most vlogging cameras come with a built-in microphone that gets the job done. If you want higher quality audio recordings, though, you should check out the following list of top microphones.

Top Condenser Mics For Music and Singing Top Condenser Mics For Voiceovers-Podcasts, Interviews Top On-Camera Shotgun Mics Top Shotgun Mics Top Low-Profile Lavalier Mics
Audio-Technica AT2035 Rode NT1-A AKG C214 Apogee Mic 96K Blue Yeti Rode NT-USB Blue Snowball Audio-Technica AT2020 Rode Procaster Rode VideoMic Go Shure VP83 Rode VideoMic Pro+ Sennheiser MKE 440 Rode NTG-3 Audio-Technica AT4053B Sennheiser MKH416 Rode SmartLav+ Audio-Technica ATR3350iS Sennheiser ME2

To read more about each of these microphones, check out our post on The 19 Best YouTube Microphones 2018 – Options for Music, Voiceovers, Vlogging, and more!

Part 5: YOUTUBE EQUIPMENT: SMARTPHONE ACCESSORIES

SMARTPHONE ACCESSORIES for YouTube Starter

Using your smartphone’s camera to film your YouTube videos is a great idea since it’s light, portable, and most likely always with you. The following six smartphone accessories can help you make better YouTube videos:

  1. Arkon Tripod Mount
  2. FLII Selfie Ring Light
  3. RODE VideoMic Me
  4. Aukey Optic 3-in-1 Smartphone Lens Set
  5. iOgrapher Go for Android and iPhone
  6. Manfrotto TwistGrip System

Read about each one of these items and more in The 9 Best Smartphone Camera Accessories For Vloggers .

Part 6: YOUTUBE EQUIPMENT: LIGHT

Lighting for home living and lighting for filming is very different. If you try to make use of just the lights you have at home, you may find that your footage is too dark, grainy, and orange-tinted.

The solution to this problem is getting additional video lighting equipment with daytime light bulbs.

Daytime Light Bulbs Daytime Light Bulbs Your home is most likely lit with incandescent light bulbs that illuminate orange-tinted light. You can remove those light bulbs and replace them with daytime light bulbs that illuminate more of a white colored light.
On-Camera LED Light On-Camera LED Light If you need more light just in front of the camera and you need this light to be portable, LED lights that attach to your camera’s hot/cold shoe will do the job.
LED Ring Light LED Ring Light If you need more light just in front of the camera, you don’t have a lot of space, and you don’t need this light to be small and portable, an LED ring light is the best piece of equipment for you. You can position your camera inside the circular space of the ring light. This kind of light also gives your eyes the circular shaped highlight that many people like to see.
Softbox Video Light Softbox Video Light If you need more light and have more space, another piece of lighting equipment good for beginners is a softbox video light.
Umbrella Video Light Umbrella Video Light Umbrella video lights are very portable and affordable. The direction of the light from umbrella lights are more difficult to control than the light from softbox video lights.

If you’re looking for recommendations on which piece of lighting equipment to buy, check out my list of the Top 17 Video Lighting Equipment For YouTubers .

Part 7: YOUTUBE EQUIPMENT: COMPUTER

After you’ve recorded all your footage, you’ll need a computer to edit your video clips together. You can perform basic video editing tasks and upload your video onto YouTube with any computer less than ten years old.

Laptop computers are popular among YouTubers because their portability allows you to work on your videos from anywhere. This way, you can finish and upload your videos more frequently, which is another important part of being a YouTuber.

The following three laptop computers handle video editing very well:

Computers for YouTube Starter

  1. MacBook Pro With Touch Bar
  2. Dell XPS 15
  3. Microsoft Surface Book 2

Read more about these laptop computers for 4K video editing in The Best Laptops for 4K Video Editing .

Part 8: YOUTUBE EQUIPMENT: VIDEO EDITING SOFTWARE

Download Filmora9 Win Version Download Filmora9 Mac Version

FREE VIDEO EDITING SOFTWARES PAID VIDEO EDITING SOFTWARES
OpenShot Video Editor (Windows, Mac, Linux) ShotCut (Windows, Mac, Linux) Hitfilm Express (Windows, Mac) VideoPad Video Editor (Windows) Lightworks (Windows, Mac, Linux) VSDC Video Editor (Windows) Machete Video Editor Lite (Windows) Avidemux (Windows, Mac, Linux, BSD) Read more about each of these softwares in our post about The Best Free Video Editing Software for YouTube . Filmora Video Editor (Windows, Mac) - $40 one year license, $79.99 perpetual license. Free trial Final Cut Pro (Mac) - $299.99, Free trial Vegas Movie Studio (Windows) - $49.99

YOUTUBE EQUIPMENT: AUDIO

Music Libraries

Music is an important part of YouTube video creation. Here’s where you can get access to music:

ROYALTY-FREE MUSIC LIBRARIES PAID MUSIC LIBRARIES PAID SUBSCRIPTION MUSIC LIBRARIES
Audionautix Bensound dig.ccMixter Free Music Archive Free Stock Music Incompetech Josh Woodward Moby Gratis Musopen Purple Planet Music TeknoAXE YouTube Audio Library Premium Beat Audio Jungle Audio Network Audio Blocks Epidemic Sound

Sound Effects

Free Sound Effect Sites

  1. Filmstock Sound Effects
  2. Freesound
  3. PacDV
  4. Sound Bible
  5. Sound Gator
  6. Sounds Crate
  7. Zapsplat

author avatar

Sumia Rafique

Sumia Rafique is a writer and a lover of all things video.

Follow @Sumia Rafique

Sumia Rafique

Feb 19, 2024• Proven solutions

0

If you want to start creating videos and uploading them onto YouTube, you’ll need to have access to some basic equipment. This guide will go over everything you’ll need to be a YouTuber.

Table of Contents YOUTUBE EQUIPMENT: CAMERA What To Look For In A Camera As A YouTuberBest Cheap Vlogging CamerasBest Entry-Level and Mid-Range Vlogging Cameras YOUTUBE EQUIPMENT: LENS The Wide-Angle LensOptical Image Stabilization YOUTUBE EQUIPMENT: TRIPOD YOUTUBE EQUIPMENT: MICROPHONE YOUTUBE EQUIPMENT: SMARTPHONE ACCESSORIES YOUTUBE EQUIPMENT: LIGHT YOUTUBE EQUIPMENT: COMPUTER YOUTUBE EQUIPMENT: VIDEO EDITING SOFTWARE YOUTUBE EQUIPMENT: AUDIO Music LibrariesSound Effects

Part 1: YOUTUBE EQUIPMENT: CAMERA

The best camera for beginners is the one you already have. Most smartphones these days already come equipped with a powerful camera that can record HD videos. If you still want to add a camera to your equipment list as a beginner YouTuber, you should look for a camera with the following eight qualities:

What To Look For In A Camera As A YouTuber

1. Fully articulated screen (flip screen)

2. Good continual auto focus while recording video

3. Good focus priority through face recognition

4. Touch to focus

5. Good low-light performance

6. external mic jack, hot/cold shoe bracket

7. optical image stabilization

8. good battery life

Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.

Best Cheap Vlogging Cameras

Below are the best cheap vlogging cameras that you can get for under $500. They all record at least 1080p HD video and all but the Sony Alpha a5100 come with optical image stabilization (if you want OIS with the Sony a5100, you’ll have it get it in the lens).

Camera Release Date Camera Type Flip Screen 4K Price
Yi 4KAction Camera Yi 4K February2017 Action Camera No Yes $169 (MSRP)
NikonCoolpixA900 Nikon A900 February2016 Compact Flip Up Yes $399 (MSRP)
NikonCoolpixB500 Nikon B500 February2016 SLR-like (bridge) Tilting No $250 (MSRP)
PolaroidCube+ Polaroid Cube June2015 Action Camera No No $99 (MSRP)
SonyAlphaa5100 Sony a5100 August2014 Mirrorless Flip Up No $450 (MSRP)
Polaroid Cube Best cheap vlogging camera under $100: Polaroid Cube+ Even before GoPro released their GoPro Session, Polaroid was the first to come out with a 1.4-inch, cube-shaped action camera, small enough to mount on a bike or a helmet. This camera has built-in magnets so that you can attach them to metal surfaces. This action camera is water-resistant, shock-proof, and weather-proof. It can record full HD 1080p videos at 60 fps with its wide-angle lens. You can connect this camera with your phone to preview and take your shots.
Yi 4K Best cheap vlogging camera under $200: Yi 4K At $200, you can record 4K videos with the Yi 4K action camera. Like many other action cameras, this camera is small, durable, and shoots through a wide-angle lens. You won’t be able to take this camera underwater though because it isn’t waterproof. You’ll need to buy the right accessories for that.
Nikon B500 Best cheap vlogging camera under $300: Nikon B500 The Nikon B500 gives you a non-interchangeable zoom lens so that you have more control over how you compose your shots. This camera records full HD 1080p videos at either 30 or 25 fps. You can only set its ISO as high as 3200, so it’s not going to perform the best in low-light conditions. The tilting LCD screen does not have touchscreen and cannot be fully flipped up or flipped to the side, it only tilts. For a camera in its price range, the Nikon B500 offers a lot of features.
Nikon A900 Best cheap vlogging camera under $400: Nikon A900 The Nikon A900 not only comes with a non-interchangeable zoom lens, but it can also record videos in UHD 4K quality. Like the Nikon B500, the A900’s ISO goes only up to 3200, making it a weak performer in poorly lit conditions.
Sony a5100 Best cheap vlogging camera under $500: Sony a5100 Among the cameras listed in our top cheap cameras list, the Sony a5100 is the only one you can interchange lenses with. All Sony E-mount lenses are compatible with this camera. This camera can record up to 1080p videos at 60 fps. Out of all of the above top cheap cameras, this one also auto focuses the best.

Best Entry-Level and Mid-Range Vlogging Cameras

If you have a bigger budget to work with, the following vlogging cameras are great options:

Camera Release Date Camera Type Flip Screen Mic Port Price
CanonEOSM50 Canon M50 February2018 Mirrorless Fully Articulated Yes $-
CanonEOSM100 Canon M100 August2017 Mirrorless Flip Up No $
CanonEOS RebelSL2 Canon SL2 June2017 Compact SLR Fully Articulated Yes $
CanonEOS RebelT7i Canon T7i February2017 Mid-size SLR Fully Articulated Yes $-
CanonEOS80D Canon 80D February2016 Mid-size SLR Fully Articulated Yes $$
Canon M100 Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon M100 is a small and powerful camera that can shoot full HD (1080p) videos up to 60 fps. The touchscreen LCD of this camera flips up so that you can see yourself as you vlog in selfie mode.
Canon M50 Best mid-range mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 can shoot UHD 4K videos at 23.98 fps. You can also record 120 fps slow-motion videos at 720p. Unlike the M100, which only has a flip up screen, the M50 has a fully articulated screen, so you can use this camera in selfie mode, all while using an on-camera shotgun microphone attached to the camera hot/cold shoe.
Canon T7i Best DSLR camera for daily vlogging: Canon EOS T7i The Canon EOS T7i is a great DSLR camera for daily vlogging. It can record full HD 1080p videos at 60 fps, it can create HDR and time-lapse movies, and it also has a fully articulated screen.
Canon SL2 Best entry-level DSLR camera for vlogging: Canon EOS SL2 The Canon EOS SL2 delivers a lot of power at a low price. This DSLR camera can capture full HD 1080p videos at 60 fps.
Canon 80D Best mid-range DSLR camera for vlogging: Canon EOS 80D The Canon 80D is an exceptional mid-range DSLR vlogging camera with many features. Coming with a 45-point all cross phase detection autofocusing and a dual pixel CMOS AF system, the camera is great at finding the right focus while recording video.

Part 2: YOUTUBE EQUIPMENT: LENS

A lot of compact cameras already come with the lens as a part of the camera body. When it comes to these kinds of cameras, you won’t have to worry about which lens is right for you since the decision has already been made for you!

When you start looking into bigger cameras, though, you’ll have to think about which lens you want to shoot with.

The Wide-Angle Lens

Every YouTuber should have a wide-angle lens. With this kind of lens, you can fit much more of a scene into your camera frame, including your own face when you’re just an arm’s length away from your camera. This is especially important for YouTubers because most YouTubers have to operate their camera on their own, without the assistance of an additional camera person.

Optical Image Stabilization

You should also look for a lens with optical image stabilization if you’re shooting a lot of your YouTube videos handheld.

For more information on camera lenses, check out my Vlogger’s Guide To Camera Lenses .

Part 3: YOUTUBE EQUIPMENT: TRIPOD

Tripod Tripod If you plan to film yourself talking in front of the same, unchanging background for an extended period of time, it doesn’t make sense to film yourself handheld the entire time. You’ll just end up tiring your arm out and adding distracting shakiness to your footage. A tripod is a great solution to this problem. You can set up your framing once, press record, and leave your camera in its fixed position while you talk with both hands free.
Joby GorillaPod SLR-Zoom Joby GorillaPod With Ballhead When you film yourself handheld, it’s difficult to keep your arm higher up so that your camera shoots down at an ideal angle. You may also notice that a lot of your arm gets into your shot, which you and other viewers might find distracting. Holding your camera up by a GorillaPod, however, can give you the extension you need to get that higher angle shot more easily, all without so much of your arm getting into your shot.

Part 4: YOUTUBE EQUIPMENT: MICROPHONE

Most vlogging cameras come with a built-in microphone that gets the job done. If you want higher quality audio recordings, though, you should check out the following list of top microphones.

Top Condenser Mics For Music and Singing Top Condenser Mics For Voiceovers-Podcasts, Interviews Top On-Camera Shotgun Mics Top Shotgun Mics Top Low-Profile Lavalier Mics
Audio-Technica AT2035 Rode NT1-A AKG C214 Apogee Mic 96K Blue Yeti Rode NT-USB Blue Snowball Audio-Technica AT2020 Rode Procaster Rode VideoMic Go Shure VP83 Rode VideoMic Pro+ Sennheiser MKE 440 Rode NTG-3 Audio-Technica AT4053B Sennheiser MKH416 Rode SmartLav+ Audio-Technica ATR3350iS Sennheiser ME2

To read more about each of these microphones, check out our post on The 19 Best YouTube Microphones 2018 – Options for Music, Voiceovers, Vlogging, and more!

Part 5: YOUTUBE EQUIPMENT: SMARTPHONE ACCESSORIES

SMARTPHONE ACCESSORIES for YouTube Starter

Using your smartphone’s camera to film your YouTube videos is a great idea since it’s light, portable, and most likely always with you. The following six smartphone accessories can help you make better YouTube videos:

  1. Arkon Tripod Mount
  2. FLII Selfie Ring Light
  3. RODE VideoMic Me
  4. Aukey Optic 3-in-1 Smartphone Lens Set
  5. iOgrapher Go for Android and iPhone
  6. Manfrotto TwistGrip System

Read about each one of these items and more in The 9 Best Smartphone Camera Accessories For Vloggers .

Part 6: YOUTUBE EQUIPMENT: LIGHT

Lighting for home living and lighting for filming is very different. If you try to make use of just the lights you have at home, you may find that your footage is too dark, grainy, and orange-tinted.

The solution to this problem is getting additional video lighting equipment with daytime light bulbs.

Daytime Light Bulbs Daytime Light Bulbs Your home is most likely lit with incandescent light bulbs that illuminate orange-tinted light. You can remove those light bulbs and replace them with daytime light bulbs that illuminate more of a white colored light.
On-Camera LED Light On-Camera LED Light If you need more light just in front of the camera and you need this light to be portable, LED lights that attach to your camera’s hot/cold shoe will do the job.
LED Ring Light LED Ring Light If you need more light just in front of the camera, you don’t have a lot of space, and you don’t need this light to be small and portable, an LED ring light is the best piece of equipment for you. You can position your camera inside the circular space of the ring light. This kind of light also gives your eyes the circular shaped highlight that many people like to see.
Softbox Video Light Softbox Video Light If you need more light and have more space, another piece of lighting equipment good for beginners is a softbox video light.
Umbrella Video Light Umbrella Video Light Umbrella video lights are very portable and affordable. The direction of the light from umbrella lights are more difficult to control than the light from softbox video lights.

If you’re looking for recommendations on which piece of lighting equipment to buy, check out my list of the Top 17 Video Lighting Equipment For YouTubers .

Part 7: YOUTUBE EQUIPMENT: COMPUTER

After you’ve recorded all your footage, you’ll need a computer to edit your video clips together. You can perform basic video editing tasks and upload your video onto YouTube with any computer less than ten years old.

Laptop computers are popular among YouTubers because their portability allows you to work on your videos from anywhere. This way, you can finish and upload your videos more frequently, which is another important part of being a YouTuber.

The following three laptop computers handle video editing very well:

Computers for YouTube Starter

  1. MacBook Pro With Touch Bar
  2. Dell XPS 15
  3. Microsoft Surface Book 2

Read more about these laptop computers for 4K video editing in The Best Laptops for 4K Video Editing .

Part 8: YOUTUBE EQUIPMENT: VIDEO EDITING SOFTWARE

Download Filmora9 Win Version Download Filmora9 Mac Version

FREE VIDEO EDITING SOFTWARES PAID VIDEO EDITING SOFTWARES
OpenShot Video Editor (Windows, Mac, Linux) ShotCut (Windows, Mac, Linux) Hitfilm Express (Windows, Mac) VideoPad Video Editor (Windows) Lightworks (Windows, Mac, Linux) VSDC Video Editor (Windows) Machete Video Editor Lite (Windows) Avidemux (Windows, Mac, Linux, BSD) Read more about each of these softwares in our post about The Best Free Video Editing Software for YouTube . Filmora Video Editor (Windows, Mac) - $40 one year license, $79.99 perpetual license. Free trial Final Cut Pro (Mac) - $299.99, Free trial Vegas Movie Studio (Windows) - $49.99

YOUTUBE EQUIPMENT: AUDIO

Music Libraries

Music is an important part of YouTube video creation. Here’s where you can get access to music:

ROYALTY-FREE MUSIC LIBRARIES PAID MUSIC LIBRARIES PAID SUBSCRIPTION MUSIC LIBRARIES
Audionautix Bensound dig.ccMixter Free Music Archive Free Stock Music Incompetech Josh Woodward Moby Gratis Musopen Purple Planet Music TeknoAXE YouTube Audio Library Premium Beat Audio Jungle Audio Network Audio Blocks Epidemic Sound

Sound Effects

Free Sound Effect Sites

  1. Filmstock Sound Effects
  2. Freesound
  3. PacDV
  4. Sound Bible
  5. Sound Gator
  6. Sounds Crate
  7. Zapsplat

author avatar

Sumia Rafique

Sumia Rafique is a writer and a lover of all things video.

Follow @Sumia Rafique

Sumia Rafique

Feb 19, 2024• Proven solutions

0

If you want to start creating videos and uploading them onto YouTube, you’ll need to have access to some basic equipment. This guide will go over everything you’ll need to be a YouTuber.

Table of Contents YOUTUBE EQUIPMENT: CAMERA What To Look For In A Camera As A YouTuberBest Cheap Vlogging CamerasBest Entry-Level and Mid-Range Vlogging Cameras YOUTUBE EQUIPMENT: LENS The Wide-Angle LensOptical Image Stabilization YOUTUBE EQUIPMENT: TRIPOD YOUTUBE EQUIPMENT: MICROPHONE YOUTUBE EQUIPMENT: SMARTPHONE ACCESSORIES YOUTUBE EQUIPMENT: LIGHT YOUTUBE EQUIPMENT: COMPUTER YOUTUBE EQUIPMENT: VIDEO EDITING SOFTWARE YOUTUBE EQUIPMENT: AUDIO Music LibrariesSound Effects

Part 1: YOUTUBE EQUIPMENT: CAMERA

The best camera for beginners is the one you already have. Most smartphones these days already come equipped with a powerful camera that can record HD videos. If you still want to add a camera to your equipment list as a beginner YouTuber, you should look for a camera with the following eight qualities:

What To Look For In A Camera As A YouTuber

1. Fully articulated screen (flip screen)

2. Good continual auto focus while recording video

3. Good focus priority through face recognition

4. Touch to focus

5. Good low-light performance

6. external mic jack, hot/cold shoe bracket

7. optical image stabilization

8. good battery life

Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.

Best Cheap Vlogging Cameras

Below are the best cheap vlogging cameras that you can get for under $500. They all record at least 1080p HD video and all but the Sony Alpha a5100 come with optical image stabilization (if you want OIS with the Sony a5100, you’ll have it get it in the lens).

Camera Release Date Camera Type Flip Screen 4K Price
Yi 4KAction Camera Yi 4K February2017 Action Camera No Yes $169 (MSRP)
NikonCoolpixA900 Nikon A900 February2016 Compact Flip Up Yes $399 (MSRP)
NikonCoolpixB500 Nikon B500 February2016 SLR-like (bridge) Tilting No $250 (MSRP)
PolaroidCube+ Polaroid Cube June2015 Action Camera No No $99 (MSRP)
SonyAlphaa5100 Sony a5100 August2014 Mirrorless Flip Up No $450 (MSRP)
Polaroid Cube Best cheap vlogging camera under $100: Polaroid Cube+ Even before GoPro released their GoPro Session, Polaroid was the first to come out with a 1.4-inch, cube-shaped action camera, small enough to mount on a bike or a helmet. This camera has built-in magnets so that you can attach them to metal surfaces. This action camera is water-resistant, shock-proof, and weather-proof. It can record full HD 1080p videos at 60 fps with its wide-angle lens. You can connect this camera with your phone to preview and take your shots.
Yi 4K Best cheap vlogging camera under $200: Yi 4K At $200, you can record 4K videos with the Yi 4K action camera. Like many other action cameras, this camera is small, durable, and shoots through a wide-angle lens. You won’t be able to take this camera underwater though because it isn’t waterproof. You’ll need to buy the right accessories for that.
Nikon B500 Best cheap vlogging camera under $300: Nikon B500 The Nikon B500 gives you a non-interchangeable zoom lens so that you have more control over how you compose your shots. This camera records full HD 1080p videos at either 30 or 25 fps. You can only set its ISO as high as 3200, so it’s not going to perform the best in low-light conditions. The tilting LCD screen does not have touchscreen and cannot be fully flipped up or flipped to the side, it only tilts. For a camera in its price range, the Nikon B500 offers a lot of features.
Nikon A900 Best cheap vlogging camera under $400: Nikon A900 The Nikon A900 not only comes with a non-interchangeable zoom lens, but it can also record videos in UHD 4K quality. Like the Nikon B500, the A900’s ISO goes only up to 3200, making it a weak performer in poorly lit conditions.
Sony a5100 Best cheap vlogging camera under $500: Sony a5100 Among the cameras listed in our top cheap cameras list, the Sony a5100 is the only one you can interchange lenses with. All Sony E-mount lenses are compatible with this camera. This camera can record up to 1080p videos at 60 fps. Out of all of the above top cheap cameras, this one also auto focuses the best.

Best Entry-Level and Mid-Range Vlogging Cameras

If you have a bigger budget to work with, the following vlogging cameras are great options:

Camera Release Date Camera Type Flip Screen Mic Port Price
CanonEOSM50 Canon M50 February2018 Mirrorless Fully Articulated Yes $-
CanonEOSM100 Canon M100 August2017 Mirrorless Flip Up No $
CanonEOS RebelSL2 Canon SL2 June2017 Compact SLR Fully Articulated Yes $
CanonEOS RebelT7i Canon T7i February2017 Mid-size SLR Fully Articulated Yes $-
CanonEOS80D Canon 80D February2016 Mid-size SLR Fully Articulated Yes $$
Canon M100 Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon M100 is a small and powerful camera that can shoot full HD (1080p) videos up to 60 fps. The touchscreen LCD of this camera flips up so that you can see yourself as you vlog in selfie mode.
Canon M50 Best mid-range mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 can shoot UHD 4K videos at 23.98 fps. You can also record 120 fps slow-motion videos at 720p. Unlike the M100, which only has a flip up screen, the M50 has a fully articulated screen, so you can use this camera in selfie mode, all while using an on-camera shotgun microphone attached to the camera hot/cold shoe.
Canon T7i Best DSLR camera for daily vlogging: Canon EOS T7i The Canon EOS T7i is a great DSLR camera for daily vlogging. It can record full HD 1080p videos at 60 fps, it can create HDR and time-lapse movies, and it also has a fully articulated screen.
Canon SL2 Best entry-level DSLR camera for vlogging: Canon EOS SL2 The Canon EOS SL2 delivers a lot of power at a low price. This DSLR camera can capture full HD 1080p videos at 60 fps.
Canon 80D Best mid-range DSLR camera for vlogging: Canon EOS 80D The Canon 80D is an exceptional mid-range DSLR vlogging camera with many features. Coming with a 45-point all cross phase detection autofocusing and a dual pixel CMOS AF system, the camera is great at finding the right focus while recording video.

Part 2: YOUTUBE EQUIPMENT: LENS

A lot of compact cameras already come with the lens as a part of the camera body. When it comes to these kinds of cameras, you won’t have to worry about which lens is right for you since the decision has already been made for you!

When you start looking into bigger cameras, though, you’ll have to think about which lens you want to shoot with.

The Wide-Angle Lens

Every YouTuber should have a wide-angle lens. With this kind of lens, you can fit much more of a scene into your camera frame, including your own face when you’re just an arm’s length away from your camera. This is especially important for YouTubers because most YouTubers have to operate their camera on their own, without the assistance of an additional camera person.

Optical Image Stabilization

You should also look for a lens with optical image stabilization if you’re shooting a lot of your YouTube videos handheld.

For more information on camera lenses, check out my Vlogger’s Guide To Camera Lenses .

Part 3: YOUTUBE EQUIPMENT: TRIPOD

Tripod Tripod If you plan to film yourself talking in front of the same, unchanging background for an extended period of time, it doesn’t make sense to film yourself handheld the entire time. You’ll just end up tiring your arm out and adding distracting shakiness to your footage. A tripod is a great solution to this problem. You can set up your framing once, press record, and leave your camera in its fixed position while you talk with both hands free.
Joby GorillaPod SLR-Zoom Joby GorillaPod With Ballhead When you film yourself handheld, it’s difficult to keep your arm higher up so that your camera shoots down at an ideal angle. You may also notice that a lot of your arm gets into your shot, which you and other viewers might find distracting. Holding your camera up by a GorillaPod, however, can give you the extension you need to get that higher angle shot more easily, all without so much of your arm getting into your shot.

Part 4: YOUTUBE EQUIPMENT: MICROPHONE

Most vlogging cameras come with a built-in microphone that gets the job done. If you want higher quality audio recordings, though, you should check out the following list of top microphones.

Top Condenser Mics For Music and Singing Top Condenser Mics For Voiceovers-Podcasts, Interviews Top On-Camera Shotgun Mics Top Shotgun Mics Top Low-Profile Lavalier Mics
Audio-Technica AT2035 Rode NT1-A AKG C214 Apogee Mic 96K Blue Yeti Rode NT-USB Blue Snowball Audio-Technica AT2020 Rode Procaster Rode VideoMic Go Shure VP83 Rode VideoMic Pro+ Sennheiser MKE 440 Rode NTG-3 Audio-Technica AT4053B Sennheiser MKH416 Rode SmartLav+ Audio-Technica ATR3350iS Sennheiser ME2

To read more about each of these microphones, check out our post on The 19 Best YouTube Microphones 2018 – Options for Music, Voiceovers, Vlogging, and more!

Part 5: YOUTUBE EQUIPMENT: SMARTPHONE ACCESSORIES

SMARTPHONE ACCESSORIES for YouTube Starter

Using your smartphone’s camera to film your YouTube videos is a great idea since it’s light, portable, and most likely always with you. The following six smartphone accessories can help you make better YouTube videos:

  1. Arkon Tripod Mount
  2. FLII Selfie Ring Light
  3. RODE VideoMic Me
  4. Aukey Optic 3-in-1 Smartphone Lens Set
  5. iOgrapher Go for Android and iPhone
  6. Manfrotto TwistGrip System

Read about each one of these items and more in The 9 Best Smartphone Camera Accessories For Vloggers .

Part 6: YOUTUBE EQUIPMENT: LIGHT

Lighting for home living and lighting for filming is very different. If you try to make use of just the lights you have at home, you may find that your footage is too dark, grainy, and orange-tinted.

The solution to this problem is getting additional video lighting equipment with daytime light bulbs.

Daytime Light Bulbs Daytime Light Bulbs Your home is most likely lit with incandescent light bulbs that illuminate orange-tinted light. You can remove those light bulbs and replace them with daytime light bulbs that illuminate more of a white colored light.
On-Camera LED Light On-Camera LED Light If you need more light just in front of the camera and you need this light to be portable, LED lights that attach to your camera’s hot/cold shoe will do the job.
LED Ring Light LED Ring Light If you need more light just in front of the camera, you don’t have a lot of space, and you don’t need this light to be small and portable, an LED ring light is the best piece of equipment for you. You can position your camera inside the circular space of the ring light. This kind of light also gives your eyes the circular shaped highlight that many people like to see.
Softbox Video Light Softbox Video Light If you need more light and have more space, another piece of lighting equipment good for beginners is a softbox video light.
Umbrella Video Light Umbrella Video Light Umbrella video lights are very portable and affordable. The direction of the light from umbrella lights are more difficult to control than the light from softbox video lights.

If you’re looking for recommendations on which piece of lighting equipment to buy, check out my list of the Top 17 Video Lighting Equipment For YouTubers .

Part 7: YOUTUBE EQUIPMENT: COMPUTER

After you’ve recorded all your footage, you’ll need a computer to edit your video clips together. You can perform basic video editing tasks and upload your video onto YouTube with any computer less than ten years old.

Laptop computers are popular among YouTubers because their portability allows you to work on your videos from anywhere. This way, you can finish and upload your videos more frequently, which is another important part of being a YouTuber.

The following three laptop computers handle video editing very well:

Computers for YouTube Starter

  1. MacBook Pro With Touch Bar
  2. Dell XPS 15
  3. Microsoft Surface Book 2

Read more about these laptop computers for 4K video editing in The Best Laptops for 4K Video Editing .

Part 8: YOUTUBE EQUIPMENT: VIDEO EDITING SOFTWARE

Download Filmora9 Win Version Download Filmora9 Mac Version

FREE VIDEO EDITING SOFTWARES PAID VIDEO EDITING SOFTWARES
OpenShot Video Editor (Windows, Mac, Linux) ShotCut (Windows, Mac, Linux) Hitfilm Express (Windows, Mac) VideoPad Video Editor (Windows) Lightworks (Windows, Mac, Linux) VSDC Video Editor (Windows) Machete Video Editor Lite (Windows) Avidemux (Windows, Mac, Linux, BSD) Read more about each of these softwares in our post about The Best Free Video Editing Software for YouTube . Filmora Video Editor (Windows, Mac) - $40 one year license, $79.99 perpetual license. Free trial Final Cut Pro (Mac) - $299.99, Free trial Vegas Movie Studio (Windows) - $49.99

YOUTUBE EQUIPMENT: AUDIO

Music Libraries

Music is an important part of YouTube video creation. Here’s where you can get access to music:

ROYALTY-FREE MUSIC LIBRARIES PAID MUSIC LIBRARIES PAID SUBSCRIPTION MUSIC LIBRARIES
Audionautix Bensound dig.ccMixter Free Music Archive Free Stock Music Incompetech Josh Woodward Moby Gratis Musopen Purple Planet Music TeknoAXE YouTube Audio Library Premium Beat Audio Jungle Audio Network Audio Blocks Epidemic Sound

Sound Effects

Free Sound Effect Sites

  1. Filmstock Sound Effects
  2. Freesound
  3. PacDV
  4. Sound Bible
  5. Sound Gator
  6. Sounds Crate
  7. Zapsplat

author avatar

Sumia Rafique

Sumia Rafique is a writer and a lover of all things video.

Follow @Sumia Rafique

Sumia Rafique

Feb 19, 2024• Proven solutions

0

If you want to start creating videos and uploading them onto YouTube, you’ll need to have access to some basic equipment. This guide will go over everything you’ll need to be a YouTuber.

Table of Contents YOUTUBE EQUIPMENT: CAMERA What To Look For In A Camera As A YouTuberBest Cheap Vlogging CamerasBest Entry-Level and Mid-Range Vlogging Cameras YOUTUBE EQUIPMENT: LENS The Wide-Angle LensOptical Image Stabilization YOUTUBE EQUIPMENT: TRIPOD YOUTUBE EQUIPMENT: MICROPHONE YOUTUBE EQUIPMENT: SMARTPHONE ACCESSORIES YOUTUBE EQUIPMENT: LIGHT YOUTUBE EQUIPMENT: COMPUTER YOUTUBE EQUIPMENT: VIDEO EDITING SOFTWARE YOUTUBE EQUIPMENT: AUDIO Music LibrariesSound Effects

Part 1: YOUTUBE EQUIPMENT: CAMERA

The best camera for beginners is the one you already have. Most smartphones these days already come equipped with a powerful camera that can record HD videos. If you still want to add a camera to your equipment list as a beginner YouTuber, you should look for a camera with the following eight qualities:

What To Look For In A Camera As A YouTuber

1. Fully articulated screen (flip screen)

2. Good continual auto focus while recording video

3. Good focus priority through face recognition

4. Touch to focus

5. Good low-light performance

6. external mic jack, hot/cold shoe bracket

7. optical image stabilization

8. good battery life

Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.

Best Cheap Vlogging Cameras

Below are the best cheap vlogging cameras that you can get for under $500. They all record at least 1080p HD video and all but the Sony Alpha a5100 come with optical image stabilization (if you want OIS with the Sony a5100, you’ll have it get it in the lens).

Camera Release Date Camera Type Flip Screen 4K Price
Yi 4KAction Camera Yi 4K February2017 Action Camera No Yes $169 (MSRP)
NikonCoolpixA900 Nikon A900 February2016 Compact Flip Up Yes $399 (MSRP)
NikonCoolpixB500 Nikon B500 February2016 SLR-like (bridge) Tilting No $250 (MSRP)
PolaroidCube+ Polaroid Cube June2015 Action Camera No No $99 (MSRP)
SonyAlphaa5100 Sony a5100 August2014 Mirrorless Flip Up No $450 (MSRP)
Polaroid Cube Best cheap vlogging camera under $100: Polaroid Cube+ Even before GoPro released their GoPro Session, Polaroid was the first to come out with a 1.4-inch, cube-shaped action camera, small enough to mount on a bike or a helmet. This camera has built-in magnets so that you can attach them to metal surfaces. This action camera is water-resistant, shock-proof, and weather-proof. It can record full HD 1080p videos at 60 fps with its wide-angle lens. You can connect this camera with your phone to preview and take your shots.
Yi 4K Best cheap vlogging camera under $200: Yi 4K At $200, you can record 4K videos with the Yi 4K action camera. Like many other action cameras, this camera is small, durable, and shoots through a wide-angle lens. You won’t be able to take this camera underwater though because it isn’t waterproof. You’ll need to buy the right accessories for that.
Nikon B500 Best cheap vlogging camera under $300: Nikon B500 The Nikon B500 gives you a non-interchangeable zoom lens so that you have more control over how you compose your shots. This camera records full HD 1080p videos at either 30 or 25 fps. You can only set its ISO as high as 3200, so it’s not going to perform the best in low-light conditions. The tilting LCD screen does not have touchscreen and cannot be fully flipped up or flipped to the side, it only tilts. For a camera in its price range, the Nikon B500 offers a lot of features.
Nikon A900 Best cheap vlogging camera under $400: Nikon A900 The Nikon A900 not only comes with a non-interchangeable zoom lens, but it can also record videos in UHD 4K quality. Like the Nikon B500, the A900’s ISO goes only up to 3200, making it a weak performer in poorly lit conditions.
Sony a5100 Best cheap vlogging camera under $500: Sony a5100 Among the cameras listed in our top cheap cameras list, the Sony a5100 is the only one you can interchange lenses with. All Sony E-mount lenses are compatible with this camera. This camera can record up to 1080p videos at 60 fps. Out of all of the above top cheap cameras, this one also auto focuses the best.

Best Entry-Level and Mid-Range Vlogging Cameras

If you have a bigger budget to work with, the following vlogging cameras are great options:

Camera Release Date Camera Type Flip Screen Mic Port Price
CanonEOSM50 Canon M50 February2018 Mirrorless Fully Articulated Yes $-
CanonEOSM100 Canon M100 August2017 Mirrorless Flip Up No $
CanonEOS RebelSL2 Canon SL2 June2017 Compact SLR Fully Articulated Yes $
CanonEOS RebelT7i Canon T7i February2017 Mid-size SLR Fully Articulated Yes $-
CanonEOS80D Canon 80D February2016 Mid-size SLR Fully Articulated Yes $$
Canon M100 Best entry-level mirrorless camera for vlogging: Canon EOS M100 The Canon M100 is a small and powerful camera that can shoot full HD (1080p) videos up to 60 fps. The touchscreen LCD of this camera flips up so that you can see yourself as you vlog in selfie mode.
Canon M50 Best mid-range mirrorless camera for vlogging: Canon EOS M50 The Canon EOS M50 can shoot UHD 4K videos at 23.98 fps. You can also record 120 fps slow-motion videos at 720p. Unlike the M100, which only has a flip up screen, the M50 has a fully articulated screen, so you can use this camera in selfie mode, all while using an on-camera shotgun microphone attached to the camera hot/cold shoe.
Canon T7i Best DSLR camera for daily vlogging: Canon EOS T7i The Canon EOS T7i is a great DSLR camera for daily vlogging. It can record full HD 1080p videos at 60 fps, it can create HDR and time-lapse movies, and it also has a fully articulated screen.
Canon SL2 Best entry-level DSLR camera for vlogging: Canon EOS SL2 The Canon EOS SL2 delivers a lot of power at a low price. This DSLR camera can capture full HD 1080p videos at 60 fps.
Canon 80D Best mid-range DSLR camera for vlogging: Canon EOS 80D The Canon 80D is an exceptional mid-range DSLR vlogging camera with many features. Coming with a 45-point all cross phase detection autofocusing and a dual pixel CMOS AF system, the camera is great at finding the right focus while recording video.

Part 2: YOUTUBE EQUIPMENT: LENS

A lot of compact cameras already come with the lens as a part of the camera body. When it comes to these kinds of cameras, you won’t have to worry about which lens is right for you since the decision has already been made for you!

When you start looking into bigger cameras, though, you’ll have to think about which lens you want to shoot with.

The Wide-Angle Lens

Every YouTuber should have a wide-angle lens. With this kind of lens, you can fit much more of a scene into your camera frame, including your own face when you’re just an arm’s length away from your camera. This is especially important for YouTubers because most YouTubers have to operate their camera on their own, without the assistance of an additional camera person.

Optical Image Stabilization

You should also look for a lens with optical image stabilization if you’re shooting a lot of your YouTube videos handheld.

For more information on camera lenses, check out my Vlogger’s Guide To Camera Lenses .

Part 3: YOUTUBE EQUIPMENT: TRIPOD

Tripod Tripod If you plan to film yourself talking in front of the same, unchanging background for an extended period of time, it doesn’t make sense to film yourself handheld the entire time. You’ll just end up tiring your arm out and adding distracting shakiness to your footage. A tripod is a great solution to this problem. You can set up your framing once, press record, and leave your camera in its fixed position while you talk with both hands free.
Joby GorillaPod SLR-Zoom Joby GorillaPod With Ballhead When you film yourself handheld, it’s difficult to keep your arm higher up so that your camera shoots down at an ideal angle. You may also notice that a lot of your arm gets into your shot, which you and other viewers might find distracting. Holding your camera up by a GorillaPod, however, can give you the extension you need to get that higher angle shot more easily, all without so much of your arm getting into your shot.

Part 4: YOUTUBE EQUIPMENT: MICROPHONE

Most vlogging cameras come with a built-in microphone that gets the job done. If you want higher quality audio recordings, though, you should check out the following list of top microphones.

Top Condenser Mics For Music and Singing Top Condenser Mics For Voiceovers-Podcasts, Interviews Top On-Camera Shotgun Mics Top Shotgun Mics Top Low-Profile Lavalier Mics
Audio-Technica AT2035 Rode NT1-A AKG C214 Apogee Mic 96K Blue Yeti Rode NT-USB Blue Snowball Audio-Technica AT2020 Rode Procaster Rode VideoMic Go Shure VP83 Rode VideoMic Pro+ Sennheiser MKE 440 Rode NTG-3 Audio-Technica AT4053B Sennheiser MKH416 Rode SmartLav+ Audio-Technica ATR3350iS Sennheiser ME2

To read more about each of these microphones, check out our post on The 19 Best YouTube Microphones 2018 – Options for Music, Voiceovers, Vlogging, and more!

Part 5: YOUTUBE EQUIPMENT: SMARTPHONE ACCESSORIES

SMARTPHONE ACCESSORIES for YouTube Starter

Using your smartphone’s camera to film your YouTube videos is a great idea since it’s light, portable, and most likely always with you. The following six smartphone accessories can help you make better YouTube videos:

  1. Arkon Tripod Mount
  2. FLII Selfie Ring Light
  3. RODE VideoMic Me
  4. Aukey Optic 3-in-1 Smartphone Lens Set
  5. iOgrapher Go for Android and iPhone
  6. Manfrotto TwistGrip System

Read about each one of these items and more in The 9 Best Smartphone Camera Accessories For Vloggers .

Part 6: YOUTUBE EQUIPMENT: LIGHT

Lighting for home living and lighting for filming is very different. If you try to make use of just the lights you have at home, you may find that your footage is too dark, grainy, and orange-tinted.

The solution to this problem is getting additional video lighting equipment with daytime light bulbs.

Daytime Light Bulbs Daytime Light Bulbs Your home is most likely lit with incandescent light bulbs that illuminate orange-tinted light. You can remove those light bulbs and replace them with daytime light bulbs that illuminate more of a white colored light.
On-Camera LED Light On-Camera LED Light If you need more light just in front of the camera and you need this light to be portable, LED lights that attach to your camera’s hot/cold shoe will do the job.
LED Ring Light LED Ring Light If you need more light just in front of the camera, you don’t have a lot of space, and you don’t need this light to be small and portable, an LED ring light is the best piece of equipment for you. You can position your camera inside the circular space of the ring light. This kind of light also gives your eyes the circular shaped highlight that many people like to see.
Softbox Video Light Softbox Video Light If you need more light and have more space, another piece of lighting equipment good for beginners is a softbox video light.
Umbrella Video Light Umbrella Video Light Umbrella video lights are very portable and affordable. The direction of the light from umbrella lights are more difficult to control than the light from softbox video lights.

If you’re looking for recommendations on which piece of lighting equipment to buy, check out my list of the Top 17 Video Lighting Equipment For YouTubers .

Part 7: YOUTUBE EQUIPMENT: COMPUTER

After you’ve recorded all your footage, you’ll need a computer to edit your video clips together. You can perform basic video editing tasks and upload your video onto YouTube with any computer less than ten years old.

Laptop computers are popular among YouTubers because their portability allows you to work on your videos from anywhere. This way, you can finish and upload your videos more frequently, which is another important part of being a YouTuber.

The following three laptop computers handle video editing very well:

Computers for YouTube Starter

  1. MacBook Pro With Touch Bar
  2. Dell XPS 15
  3. Microsoft Surface Book 2

Read more about these laptop computers for 4K video editing in The Best Laptops for 4K Video Editing .

Part 8: YOUTUBE EQUIPMENT: VIDEO EDITING SOFTWARE

Download Filmora9 Win Version Download Filmora9 Mac Version

FREE VIDEO EDITING SOFTWARES PAID VIDEO EDITING SOFTWARES
OpenShot Video Editor (Windows, Mac, Linux) ShotCut (Windows, Mac, Linux) Hitfilm Express (Windows, Mac) VideoPad Video Editor (Windows) Lightworks (Windows, Mac, Linux) VSDC Video Editor (Windows) Machete Video Editor Lite (Windows) Avidemux (Windows, Mac, Linux, BSD) Read more about each of these softwares in our post about The Best Free Video Editing Software for YouTube . Filmora Video Editor (Windows, Mac) - $40 one year license, $79.99 perpetual license. Free trial Final Cut Pro (Mac) - $299.99, Free trial Vegas Movie Studio (Windows) - $49.99

YOUTUBE EQUIPMENT: AUDIO

Music Libraries

Music is an important part of YouTube video creation. Here’s where you can get access to music:

ROYALTY-FREE MUSIC LIBRARIES PAID MUSIC LIBRARIES PAID SUBSCRIPTION MUSIC LIBRARIES
Audionautix Bensound dig.ccMixter Free Music Archive Free Stock Music Incompetech Josh Woodward Moby Gratis Musopen Purple Planet Music TeknoAXE YouTube Audio Library Premium Beat Audio Jungle Audio Network Audio Blocks Epidemic Sound

Sound Effects

Free Sound Effect Sites

  1. Filmstock Sound Effects
  2. Freesound
  3. PacDV
  4. Sound Bible
  5. Sound Gator
  6. Sounds Crate
  7. Zapsplat

author avatar

Sumia Rafique

Sumia Rafique is a writer and a lover of all things video.

Follow @Sumia Rafique

Elevate Your Brand: Discovering the Essential 5 YouTube Strategies

YouTube is undoubtedly the most famous video sharing platform in the world. More than 5 billion videos are watched every single minute on YouTube. And the ever-growing user base has propelled YouTube to the status of 2nd most popular social media platform in the world, and the second most visited website after Google in 2021.

YouTube marketing is great for both businesses and individuals who want to make careers out of YouTube. Many businesses make use of YouTube ads to get their products to their customers and it’s really effective. However, you can make more organic traffic using YouTube video marketing. With a successful YouTube video marketing strategy, you can generate leads without any ad investments.

And in this guide, we will discuss some YouTube video marketing tips that will help you get more subscribers and build your brand outreach.

Tip #1: Create A Roadmap Leading To Your Main Goal

A roadmap is basically a level by level approach to your vision. Instead of just looking at the end plan, you are building your platform up through short attainable goals. There is immense power in setting short term goals. Some serious questions that you should ask yourself are:

Step 1: Start with the question of why you need a YouTube channel in the first place! Decide on what your channel should be about and how the viewers are going to benefit from it.

Step 2: The next step is to prepare a content plan. Here must decide the type of videos and how often it will be published on your channel.

Step 3: What is your target in terms of subscribers and traffic conversion. Do you plan to take the audience to a separate landing or are you planning on making money solely from YouTube?

Planning out such specifics will help you build your platform gradually to the main goal.

Tip #2: Do tests within your strategy

Understanding the audience preferences is paramount to the success of YouTube channels. There are some important tests that you can do to understand the genre that you are targeting.

a. Test video duration

Nobody likes to see a 2 hour long YouTube video unless it’s super interesting. Thankfully, there have been studies that have been conducted to measure the audience reaction to videos of different lengths.

By default, when you create a YouTube account, the maximum upload length is restricted to just 15 minutes. You can go past this limit by verifying your account on YouTube.

When you look at the most trending videos on YouTube, they generally fall within 10 minutes. The average video size on YouTube is 4.4 minutes .

For example, let us look at YouTube videos that explain the same concept, but with different video lengths and see if the audience engagement differs with the videos. we have ensured that both videos are from channels who have a similar subscriber count in order to eliminate disproportionality that arises from viewer base.

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

YouTube Analytics

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

SE Ranking

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

filmora

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

YouTube Analytics

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

SE Ranking

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

filmora

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

YouTube Analytics

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

SE Ranking

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

filmora

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

YouTube Analytics

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

SE Ranking

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

filmora

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

  • Title: "In 2024, Starting Out on YouTube - Top Gear Essentials"
  • Author: Joseph
  • Created at : 2024-05-31 13:42:34
  • Updated at : 2024-06-01 13:42:34
  • Link: https://youtube-stream.techidaily.com/in-2024-starting-out-on-youtube-top-gear-essentials/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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"In 2024, Starting Out on YouTube - Top Gear Essentials"