"In 2024, Short Video Showdown  Comparing Success on YouTubes Vs. TikTok"

"In 2024, Short Video Showdown Comparing Success on YouTubes Vs. TikTok"

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Short Video Showdown: Comparing Success on YouTubes Vs. TikTok

YouTube Shorts vs. TikTok: Which One Is Better?

author avatar

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

filmora

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison YouTube Shorts TikTok
Video Length/Duration Up to 60 seconds Up to 3 minutes
Aspect Ratio 9:16 9:16
Video Captions/Description You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots. Video captions are located at the bottom left.
Placement of Analytics YouTube Studio TikTok app itself
Dislike Button Yes No

Section 1. The Similarities Between YouTube Shorts and TikTok

  • Both these platforms are for short-form video content.
  • The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
  • Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
  • The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
  • Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
  • Both provide tools that assist creators in earning money from their content creation.
  • Users can subscribe or follow creators directly from their videos in both feeds.
  • Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
  • YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
  • You can add closed captions and overlaying text to both of these platforms.
  • They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

  • The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
  • Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
  • TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
  • YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
  • TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
  • Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
  • You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

  • A stitch and duet feature, where users can add other creators’ videos to their accounts.
  • A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
  • A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

  • A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
  • The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
  • You can edit even after publishing.
  • The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

author avatar

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

filmora

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison YouTube Shorts TikTok
Video Length/Duration Up to 60 seconds Up to 3 minutes
Aspect Ratio 9:16 9:16
Video Captions/Description You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots. Video captions are located at the bottom left.
Placement of Analytics YouTube Studio TikTok app itself
Dislike Button Yes No

Section 1. The Similarities Between YouTube Shorts and TikTok

  • Both these platforms are for short-form video content.
  • The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
  • Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
  • The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
  • Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
  • Both provide tools that assist creators in earning money from their content creation.
  • Users can subscribe or follow creators directly from their videos in both feeds.
  • Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
  • YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
  • You can add closed captions and overlaying text to both of these platforms.
  • They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

  • The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
  • Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
  • TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
  • YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
  • TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
  • Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
  • You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

  • A stitch and duet feature, where users can add other creators’ videos to their accounts.
  • A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
  • A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

  • A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
  • The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
  • You can edit even after publishing.
  • The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

author avatar

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

filmora

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison YouTube Shorts TikTok
Video Length/Duration Up to 60 seconds Up to 3 minutes
Aspect Ratio 9:16 9:16
Video Captions/Description You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots. Video captions are located at the bottom left.
Placement of Analytics YouTube Studio TikTok app itself
Dislike Button Yes No

Section 1. The Similarities Between YouTube Shorts and TikTok

  • Both these platforms are for short-form video content.
  • The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
  • Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
  • The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
  • Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
  • Both provide tools that assist creators in earning money from their content creation.
  • Users can subscribe or follow creators directly from their videos in both feeds.
  • Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
  • YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
  • You can add closed captions and overlaying text to both of these platforms.
  • They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

  • The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
  • Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
  • TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
  • YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
  • TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
  • Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
  • You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

  • A stitch and duet feature, where users can add other creators’ videos to their accounts.
  • A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
  • A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

  • A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
  • The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
  • You can edit even after publishing.
  • The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

author avatar

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

filmora

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison YouTube Shorts TikTok
Video Length/Duration Up to 60 seconds Up to 3 minutes
Aspect Ratio 9:16 9:16
Video Captions/Description You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots. Video captions are located at the bottom left.
Placement of Analytics YouTube Studio TikTok app itself
Dislike Button Yes No

Section 1. The Similarities Between YouTube Shorts and TikTok

  • Both these platforms are for short-form video content.
  • The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
  • Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
  • The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
  • Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
  • Both provide tools that assist creators in earning money from their content creation.
  • Users can subscribe or follow creators directly from their videos in both feeds.
  • Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
  • YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
  • You can add closed captions and overlaying text to both of these platforms.
  • They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

  • The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
  • Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
  • TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
  • YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
  • TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
  • Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
  • You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

  • A stitch and duet feature, where users can add other creators’ videos to their accounts.
  • A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
  • A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

  • A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
  • The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
  • You can edit even after publishing.
  • The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

author avatar

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Starting Out on YouTube: Setting Up, Starting to Earn

Hello, I’m looking to start my journey as a YouTuber, but I do not know how the process works. Please, can you share with me how I can create a YouTube channel and make money from it? Kindly, help.

Starting a successful YouTube channel is very tricky. So, if you’re wondering how to create a YouTube channel and make money, worry less, we understand your struggle, and that is why we’ve created this YouTube beginners guide.

Regardless of whether you’re looking to start a tech YouTube channel, a money-making online YouTube channel, a lifestyle YouTube channel, or other topics, this guide will walk you through the simple process of how to create a YouTube channel and make money from it.

  1. Video Editor – Wondershare Filmora
  2. Google Keyword Planner
  3. YouTube Studio
  4. VidIQ

Part 1: Why choose YouTube to make money?

Boasting over 2 billion active users globally, YouTube remains the most used video-playing platform on the internet with all kinds of videos.

Today, many folks use YouTube as a means of generating income because it offers users more opportunities to reach a wide range of audiences, and the means of generating income via YouTube easily. As of when this article is written, research shows that an average YouTuber could earn up to $10,000 yearly.

Also, YouTube is a free marketing platform. So, if you have a website, you can add links to your website in the video description, thus enabling you to boost your website traffic via the platform. And it’ll allow you to advertise your product or services 100% free.

Part 2: 5-Step Formula to Start a YouTube Channel

Now you understand why you should choose YouTube to make money, the following steps will teach you how to create a YouTube channel within a few clicks. So, read on.

Step1 Create a google account

To get started, you need to create a google account. But if you already have a Google account you can skip this step.

Head to Google Account and click Create Account at the top right corner.

create google account

On the new screen, enter the necessary details and click Next.

enter google account details 1

Provide your phone number and other required details. Then, click Next.

enter google account details 2

On the new page, click I Agree to accept Google’s terms and conditions. Then finish the Google Account setup.

accept google terms and conditions

Step2 Create a YouTube account

Once you’ve successfully created a Google account, the next thing is to create your YouTube account. You just have to do the following to carry out the operation;

Open YouTube’s official website in your browser and click Sign in from the top right corner.

create youtube account 1

On the new page, sign in to the Google account that you want to use in creating your YouTube channel.

create youtube account 2

After you sign in to your Google account, you’ll be prompted back to the YouTube home interface. Click on your profile icon from the top right corner and select Create A Channel from the drop-down list.

create youtube account 3

Choose the Name you want to appear on your YouTube channel profile and upload a preferred Picture. Then, click Create Channel to proceed.

create youtube account 4

Step3 Customize your YouTube channel

After you’ve successfully created the channel, the next thing is to customize the channel as per requirement. Click Customise Channel from the left-hand side.

customize youtube channel 1

You’ll be prompted to the YouTube creator studio. There, you’ll find Layout, Branding, and Basic Info options displayed at the top of the page.

In the Layout section, you’ll be allowed to apply customization of how you want your YouTube channel homepage to look.

customize youtube channel 2

Under Branding, you can upload your brand logo as a profile photo, upload a banner image, and add the video watermark that you want to appear on all videos you upload on YouTube.

customize youtube channel 3

Under Basic Info, you’ll be able to enter a description for your YouTube channel, edit your channel URL, and do lots more. However, remember to always use the PUBLISH button to save customization.

customize youtube channel 4

Step4 Upload your first YouTube video

Now, it’s to upload your first YouTube video. To do so, navigate to the top-right corner of the page and click Create New. Select Upload Video.

upload youtube video 1

If you have a video ready, click Select Files and upload the video you want to post.

upload youtube video 2

Complete the required editing/settings after the video is uploaded.

upload youtube video 4

Speaking of videos, you upload on YouTube, there are certain types of videos that can make you popular within a short time. Such YouTube video category includes;

  1. Singing
  2. Teaching
  3. Fashion Advice
  4. Cooking Tutorial
  5. Make-Up Tutorial
Step5 Make your YouTube channel discoverable

It’s time to start making your YouTube channel discoverable online. You need the subscribers, views, and all that a creator like you is worth having. However, to make this possible, you need to do the following;

Optimize Video Titles

Using Google-friendly titles for your videos is vital to allow them to rank well on Google search ranking. It should be catchy and compelling that users will be prompted to want to know what the video is about. Make sure it contains keywords too.

make youtube video discoverable 1

Optimize Video Description

Adding descriptions to your video is as important as the title. This will help search engines understand what your video is all about. So, make sure you add rich keywords to your video description and keep it concise.

make youtube video discoverable 2

Promote Your Channel on Other Social Media Platforms

You shouldn’t limit yourself to just creating videos and uploading them on YouTube. Make sure you always make it a priority to promote your YouTube videos on other platforms like Facebook, Twitter, or Instagram. This will help you give your existing fans a heads-up that you’re starting a YouTube channel.

make youtube video discoverable 3

Add Tags to your videos

When we say add tags to your videos, it does not mean you should add any tag to any video you upload on YouTube. Only add tags that’s relating to the theme of your video.

Tags will help YouTube understand the kind of video you’re uploading, and it’ll help you maintain the quality of not just your videos but your YouTube channel.

make youtube video discoverable 4

Use Keywords in Your Videos

Using rich keywords in your YouTube videos is a great way to increase the chances of your videos being seen online. Make sure you use the right keyword in the video title, as it’ll help guide viewers to your video when they search for similar words or phrases online.

make youtube video discoverable 5

Part 3: YouTube Must-Have Tools: What Are They?

Congratulations on creating your YouTube channel. But, before you get over-excited, there are essential tools you need as a YouTuber to help you stand out in the industry. These tools include the following;

1. Video Editor – Wondershare Filmora

As a YouTuber, regardless of your niche of expertise, you need an efficient video editing tool like Wondershare Filmora to create quality videos. Filmora is different from the regular video editor you find online, and it offers a plethora of video editing features that you can rely on to edit your videos and spice them up without requiring any kind of video editing knowledge.

See how you can use Filmora video editor on your YouTube videos;

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Go to the official website and install the Filmora video editing software on your computer. Then, launch the tool and import the video you want to edit using the Import button.

import video filmora

Drag-n-drop the video to the timeline.

drag n drop video to timeline filmora

Step2 Click Effects from the top of the screen. Select AI Portrait from the left-hand side and find a preferred AI Portrait effect. Then, click on it and drag-n-drop the effect to the Timeline.

select ai portrait filmora

Adjust the effect starting and ending point of where you want the AI Portrait effect to be displayed.

Step3 Again, adjust the AI Portrait effect settings by double-clicking on it, then, from the pop-up, apply the preferred settings.

adjust ai portrait effect filmora

Step4 You can also add a “Subscribe” watermark to your YouTube video. To do so, just click the >> icon next to Export at the top of the screen, then select Element.

click element filmora

Select the ‘Social Media Show Element 07’ Effects. Then, drag-n-drop it to the Timeline.

add subscribe watermark filmora

Step5 Lastly, preview the edited video, and if you’re okay with it, click Export from the top bar and select Burn DVD from the drop-down list.

preview edited video filmora

From the pop-up window that appears on your PC screen, select the Folder Path and give the video file a preferred name. Then, click Export to complete the operation.

export edited videos filmora

2. Google Keyword Planner

The Google keyword planner is vital to help you do keyword research and see the trends of how a particular keyword is searched in a particular month, within a given year, or more. It’ll help you understand how people are searching for a particular keyword and what time of the year it usually has more searches from folks.

By using Google Keyword planner, you’ll put yourself ahead of your competitors by using the right keyword that you need for your SEO and PPC strategies at the right time. From search volume to trends, CPC, competition scores, and more, it’s crucial you have this tool at your fingertips. Besides, it’s 100% free to use.

3. YouTube Studio

YouTube Studio is a crucial analytic tool that can come in handy to help you improve your video as you grow your YouTube channel. It is like Google Analytics in a way. It’ll allow you to track the analytics of how people view your videos, comment on your video, and more. YouTube Studio is available for free. You can use it through the Android App, on your PC or online from YouTube itself.

tools for youtube monetization 1

4. VidIQ

Are you looking for a tool to grow your YouTube channel efficiently? Then VidIQ is the ideal tool for you. Yes, with VidIQ, you’ll get access to essential tools to grow your YouTube audience faster than you can think. It’s just a scorecard that offers you in-depth analytics of how your YouTube videos are performing compared to your competitors, thus allowing you to get helpful info on how you can get ahead of them and stand out in the industry.

With VidIQ, you’ll get access to a checklist that will highlight titles, descriptions, cards, end screens, closed captions, and lots more in your videos. And of all, it’ll suggest tags that you can use in your videos to get more traffic and improve SEO.

tools for youtube monetization 2

Part 4: Tips & Tricks to Make your YouTube Grow Faster

Stay Consistent

There’s no doubt that the key to succeeding in whatever you do is to stay consistent. It can be quite hard for anyone, especially newbies to keep up with different difficulties encountered in the pursuit to create a successful YouTube channel.

So, for you to achieve your dreams of being a popular YouTuber, you must keep up with the consistency of creating quality videos, promoting your videos, and doing the right thing that’s needed for your YouTube channel to stand out online.

Collaborate With Other YouTubers

Don’t be shy to reach out to your fellow YouTubers for collaboration. Yes, by collaborating with popular YouTubers, you get to enhance your online presence, thereby increasing your subscriber base and increasing your video views.

YouTube SEO Is Crucial

You might have heard of SEO (Search Engine Optimization) being crucial for websites to rank well, but the truth is it also applies to YouTube channels. YouTube SEO is a great way to optimize your YouTube channel and video to make it rank well on online search results.

It’s important you understand how YouTube SEO works and implement it in your YouTube channel, as it’ll increase your chances of more viewers visiting your channel and watching your videos.

Final Words

That’s all you need to know about creating a successful YouTube channel. If you fancy creating videos, the above tips will teach you how to create a YouTube channel and make money. Also, if you read the article to this point, we believe you’ve understood different ways you can make your YouTube channel stand out and enhance your chances of making more money on YouTube. Don’t hesitate to start your journey now!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: Why choose YouTube to make money?

Boasting over 2 billion active users globally, YouTube remains the most used video-playing platform on the internet with all kinds of videos.

Today, many folks use YouTube as a means of generating income because it offers users more opportunities to reach a wide range of audiences, and the means of generating income via YouTube easily. As of when this article is written, research shows that an average YouTuber could earn up to $10,000 yearly.

Also, YouTube is a free marketing platform. So, if you have a website, you can add links to your website in the video description, thus enabling you to boost your website traffic via the platform. And it’ll allow you to advertise your product or services 100% free.

Part 2: 5-Step Formula to Start a YouTube Channel

Now you understand why you should choose YouTube to make money, the following steps will teach you how to create a YouTube channel within a few clicks. So, read on.

Step1 Create a google account

To get started, you need to create a google account. But if you already have a Google account you can skip this step.

Head to Google Account and click Create Account at the top right corner.

create google account

On the new screen, enter the necessary details and click Next.

enter google account details 1

Provide your phone number and other required details. Then, click Next.

enter google account details 2

On the new page, click I Agree to accept Google’s terms and conditions. Then finish the Google Account setup.

accept google terms and conditions

Step2 Create a YouTube account

Once you’ve successfully created a Google account, the next thing is to create your YouTube account. You just have to do the following to carry out the operation;

Open YouTube’s official website in your browser and click Sign in from the top right corner.

create youtube account 1

On the new page, sign in to the Google account that you want to use in creating your YouTube channel.

create youtube account 2

After you sign in to your Google account, you’ll be prompted back to the YouTube home interface. Click on your profile icon from the top right corner and select Create A Channel from the drop-down list.

create youtube account 3

Choose the Name you want to appear on your YouTube channel profile and upload a preferred Picture. Then, click Create Channel to proceed.

create youtube account 4

Step3 Customize your YouTube channel

After you’ve successfully created the channel, the next thing is to customize the channel as per requirement. Click Customise Channel from the left-hand side.

customize youtube channel 1

You’ll be prompted to the YouTube creator studio. There, you’ll find Layout, Branding, and Basic Info options displayed at the top of the page.

In the Layout section, you’ll be allowed to apply customization of how you want your YouTube channel homepage to look.

customize youtube channel 2

Under Branding, you can upload your brand logo as a profile photo, upload a banner image, and add the video watermark that you want to appear on all videos you upload on YouTube.

customize youtube channel 3

Under Basic Info, you’ll be able to enter a description for your YouTube channel, edit your channel URL, and do lots more. However, remember to always use the PUBLISH button to save customization.

customize youtube channel 4

Step4 Upload your first YouTube video

Now, it’s to upload your first YouTube video. To do so, navigate to the top-right corner of the page and click Create New. Select Upload Video.

upload youtube video 1

If you have a video ready, click Select Files and upload the video you want to post.

upload youtube video 2

Complete the required editing/settings after the video is uploaded.

upload youtube video 4

Speaking of videos, you upload on YouTube, there are certain types of videos that can make you popular within a short time. Such YouTube video category includes;

  1. Singing
  2. Teaching
  3. Fashion Advice
  4. Cooking Tutorial
  5. Make-Up Tutorial
Step5 Make your YouTube channel discoverable

It’s time to start making your YouTube channel discoverable online. You need the subscribers, views, and all that a creator like you is worth having. However, to make this possible, you need to do the following;

Optimize Video Titles

Using Google-friendly titles for your videos is vital to allow them to rank well on Google search ranking. It should be catchy and compelling that users will be prompted to want to know what the video is about. Make sure it contains keywords too.

make youtube video discoverable 1

Optimize Video Description

Adding descriptions to your video is as important as the title. This will help search engines understand what your video is all about. So, make sure you add rich keywords to your video description and keep it concise.

make youtube video discoverable 2

Promote Your Channel on Other Social Media Platforms

You shouldn’t limit yourself to just creating videos and uploading them on YouTube. Make sure you always make it a priority to promote your YouTube videos on other platforms like Facebook, Twitter, or Instagram. This will help you give your existing fans a heads-up that you’re starting a YouTube channel.

make youtube video discoverable 3

Add Tags to your videos

When we say add tags to your videos, it does not mean you should add any tag to any video you upload on YouTube. Only add tags that’s relating to the theme of your video.

Tags will help YouTube understand the kind of video you’re uploading, and it’ll help you maintain the quality of not just your videos but your YouTube channel.

make youtube video discoverable 4

Use Keywords in Your Videos

Using rich keywords in your YouTube videos is a great way to increase the chances of your videos being seen online. Make sure you use the right keyword in the video title, as it’ll help guide viewers to your video when they search for similar words or phrases online.

make youtube video discoverable 5

Part 3: YouTube Must-Have Tools: What Are They?

Congratulations on creating your YouTube channel. But, before you get over-excited, there are essential tools you need as a YouTuber to help you stand out in the industry. These tools include the following;

1. Video Editor – Wondershare Filmora

As a YouTuber, regardless of your niche of expertise, you need an efficient video editing tool like Wondershare Filmora to create quality videos. Filmora is different from the regular video editor you find online, and it offers a plethora of video editing features that you can rely on to edit your videos and spice them up without requiring any kind of video editing knowledge.

See how you can use Filmora video editor on your YouTube videos;

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Go to the official website and install the Filmora video editing software on your computer. Then, launch the tool and import the video you want to edit using the Import button.

import video filmora

Drag-n-drop the video to the timeline.

drag n drop video to timeline filmora

Step2 Click Effects from the top of the screen. Select AI Portrait from the left-hand side and find a preferred AI Portrait effect. Then, click on it and drag-n-drop the effect to the Timeline.

select ai portrait filmora

Adjust the effect starting and ending point of where you want the AI Portrait effect to be displayed.

Step3 Again, adjust the AI Portrait effect settings by double-clicking on it, then, from the pop-up, apply the preferred settings.

adjust ai portrait effect filmora

Step4 You can also add a “Subscribe” watermark to your YouTube video. To do so, just click the >> icon next to Export at the top of the screen, then select Element.

click element filmora

Select the ‘Social Media Show Element 07’ Effects. Then, drag-n-drop it to the Timeline.

add subscribe watermark filmora

Step5 Lastly, preview the edited video, and if you’re okay with it, click Export from the top bar and select Burn DVD from the drop-down list.

preview edited video filmora

From the pop-up window that appears on your PC screen, select the Folder Path and give the video file a preferred name. Then, click Export to complete the operation.

export edited videos filmora

2. Google Keyword Planner

The Google keyword planner is vital to help you do keyword research and see the trends of how a particular keyword is searched in a particular month, within a given year, or more. It’ll help you understand how people are searching for a particular keyword and what time of the year it usually has more searches from folks.

By using Google Keyword planner, you’ll put yourself ahead of your competitors by using the right keyword that you need for your SEO and PPC strategies at the right time. From search volume to trends, CPC, competition scores, and more, it’s crucial you have this tool at your fingertips. Besides, it’s 100% free to use.

3. YouTube Studio

YouTube Studio is a crucial analytic tool that can come in handy to help you improve your video as you grow your YouTube channel. It is like Google Analytics in a way. It’ll allow you to track the analytics of how people view your videos, comment on your video, and more. YouTube Studio is available for free. You can use it through the Android App, on your PC or online from YouTube itself.

tools for youtube monetization 1

4. VidIQ

Are you looking for a tool to grow your YouTube channel efficiently? Then VidIQ is the ideal tool for you. Yes, with VidIQ, you’ll get access to essential tools to grow your YouTube audience faster than you can think. It’s just a scorecard that offers you in-depth analytics of how your YouTube videos are performing compared to your competitors, thus allowing you to get helpful info on how you can get ahead of them and stand out in the industry.

With VidIQ, you’ll get access to a checklist that will highlight titles, descriptions, cards, end screens, closed captions, and lots more in your videos. And of all, it’ll suggest tags that you can use in your videos to get more traffic and improve SEO.

tools for youtube monetization 2

Part 4: Tips & Tricks to Make your YouTube Grow Faster

Stay Consistent

There’s no doubt that the key to succeeding in whatever you do is to stay consistent. It can be quite hard for anyone, especially newbies to keep up with different difficulties encountered in the pursuit to create a successful YouTube channel.

So, for you to achieve your dreams of being a popular YouTuber, you must keep up with the consistency of creating quality videos, promoting your videos, and doing the right thing that’s needed for your YouTube channel to stand out online.

Collaborate With Other YouTubers

Don’t be shy to reach out to your fellow YouTubers for collaboration. Yes, by collaborating with popular YouTubers, you get to enhance your online presence, thereby increasing your subscriber base and increasing your video views.

YouTube SEO Is Crucial

You might have heard of SEO (Search Engine Optimization) being crucial for websites to rank well, but the truth is it also applies to YouTube channels. YouTube SEO is a great way to optimize your YouTube channel and video to make it rank well on online search results.

It’s important you understand how YouTube SEO works and implement it in your YouTube channel, as it’ll increase your chances of more viewers visiting your channel and watching your videos.

Final Words

That’s all you need to know about creating a successful YouTube channel. If you fancy creating videos, the above tips will teach you how to create a YouTube channel and make money. Also, if you read the article to this point, we believe you’ve understood different ways you can make your YouTube channel stand out and enhance your chances of making more money on YouTube. Don’t hesitate to start your journey now!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

  • Title: "In 2024, Short Video Showdown Comparing Success on YouTubes Vs. TikTok"
  • Author: Joseph
  • Created at : 2024-05-31 13:43:22
  • Updated at : 2024-06-01 13:43:22
  • Link: https://youtube-stream.techidaily.com/in-2024-short-video-showdown-comparing-success-on-youtubes-vs-tiktok/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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"In 2024, Short Video Showdown Comparing Success on YouTubes Vs. TikTok"