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"In 2024, Rectified Hidden Status of Shorts"
Rectified: Hidden Status of Shorts
How to Fix the YouTube Shorts Not Showing Up Issue?
Liza Brown
Oct 26, 2023• Proven solutions
Well, a YouTube Shorts is said to be YouTube’s short-form answer to TikTok. You can quickly scroll via algorithmically-driven feed, discover other similar short videos, and subscribe to your favorite creators.
Here, creators can record, share, and edit short-form video content that’s 60 seconds or less and vertically oriented. And, unlike Instagram stories, YouTube Shorts won’t disappear but will remain on your channel. So, that’s the brief intro of YouTube Shorts which we think everyone is aware of after YouTube has announced its YouTube Shorts availability globally.
However, certain factors are still there, raising the issue or concern of YouTube Shorts not showing. Thus, if you can’t find the YouTube Shorts option or videos, or YouTube Shorts disappeared, find a solution in this post.
Part 1: Why Do YouTube Shorts Not Showing Up?
There could be multiple reasons why YouTube Shorts not showing on your phone, the channel’s home page etc.
Besides, many scenarios arise with this issue, namely the YouTube Shorts option not showing up, the YouTube Shorts button missing, and YouTube Shorts videos not showing correctly.
And, there are valid reasons as well as to why these situations are happening to you. So, let’s discuss each of them separately in brief, along with the solutions in the next section.
- YouTube Shorts are not showing on the channel’s homepage
The standard and the most common reason why YouTube Shorts are not showing on the channel’s homepage is that you have not updated the YouTube app.
- YouTube Shorts option not showing up
This may be happening either because you’ve not updated the app or your internet connection is pretty slow to show you the option. There could be another reason as you may not have cleared the YouTube mobile app’s cache and data.
- YouTube Shorts button missing
Again, you may not have updated the YouTube app, or your internet connection is slow is the most common reason here. Moreover, the button of YouTube Shorts stays hidden behind the +icon.
- YouTube Shorts videos not showing correctly
The most valid reason for YouTube Shorts not showing correctly or YouTube Shorts disappearing is that you have a poor internet connection. Plus, we’ve discussed proper steps below if you’ve missed something while uploading the YouTube Shorts triggering this scenario.
Before we move on to fixing YouTube Shorts not showing the issue, here’s a quick note on which videos qualify as YouTube Shorts. Shorts are different from YouTube stories. Unlike YouTube stories, it gets displayed in your regular channel feed along with your other YouTube videos.
And, you must note that a YouTube Shorts video consists of two criteria as follows.
- The video has to be vertical (portrait-style)
- The video must be 60 seconds or less
Part 2: How to Fix YouTube Shorts Not Showing Up?
Here’s the section covering fixes on YouTube Shorts not showing. Please give it a read and resolve your issue happily!
Fix 1: Update the YouTube App
As we’ve already discussed above, check if your YouTube mobile app has the latest version. The newest version of the YouTube mobile app (Version: 16.17.36) has a dedicated Shorts button at the bottom. And, it replaces the Trending button from the YouTube app.
Moreover, the option to upload Shorts is now hidden behind the + icon. Tap on the + icon and hit the Create a Short option.
Fix 2: Check If Shorts Is Available in Your Country
Now, YouTube Shorts is available globally, but there was a phase when YouTube Shorts was a beta feature. It was only available in India and the US, which could be why you could not view Shorts in the YouTube app.
Fix 3: YouTube Shorts Is Mobile-only
As of now, YouTube Shorts is only available on a smartphone because it’s still in beta version. However, you can create Shorts via smartphone and the camera option in YouTube mobile app. Hence, there’s no point in searching for Shorts on your computer.
You can upload Shorts videos from your laptop. The entire process is similar to uploading a regular video. However, you have to mention #Shorts in the title and description to differentiate it as a Shorts video.
Common Fixes to YouTube Shorts Not Working
- Update the YouTube App to the latest version.
- Clear the YouTube mobile app’s data and cache.
- Check if your internet is connected or your internet connection is strong.
- Restart your smartphone and try again.
- The YouTube server can be down, busy, or under maintenance. Wait for a while and try again.
The fixes above are also applicable if the YouTube Shorts are not showing on iPhone as well.
Or, you can try the VPN solution before contacting the YouTube team.
If Videos Are Not Visible under YouTube Shorts
Solution 1: Ensure that you’ve added #shorts in the title and description. Those who have YouTube Shorts, they can make shorts videos via the Shorts camera. Those who can’t access this camera can also upload their current vertical videos that are less than 60 seconds after adding the hashtag #Shorts in the title or description.
All in all, you must include #shorts to let the YouTube algorithm figure out the video is created for Shorts, and the issue of YouTube Shorts not showing up will also be resolved.
Solution 2: Sometimes, you may not find YouTube Shorts videos if they’re precisely 60 seconds in duration because YouTube sometimes adds 1-2 seconds to a Shorts video for some reason. So, be alert here and ensure your Shorts video is around 58 seconds or less.
Solution 3: If your YouTube Shorts is not getting views, you need to wait more here because it takes a while for YouTube to index a Shorts video and suggest them to people. So, it’s the task of the algorithm that varies from person to person. Some Shorts videos take several days while others take weeks.
If YouTube Shorts Videos Are Not Showing up Correctly
Once uploaded, the YouTube Shorts will be displayed in a vertical thumbnail on YouTube and other regular content already there in your account. Or, it’s your choice to create a new channel for the YouTube shorts videos. If the YouTube shorts not showing correctly, you can try as follows:
Step 1. Go to your channel and select the “customize channel” option.
Step 2. Hop on to the Featured section, and choose the add section.
Step 3. You’ll see shorts videos under the “videos” section. Click that, and the videos you have which are tagged in with #shorts in the title or description will automatically display here.
Bonus Tip: How to Easily Create Vertical Videos for YouTube Shorts on PC
The YouTube Shorts app is pretty convenient to use nowadays. However, it doesn’t allow you to fine-edit the videos if you’ve explored the app or specifically when you want your videos to look more professional. The app doesn’t even have many filtering options, such as Effects, Elements, etc., to make your videos more interactive.
With that said, you can always use an efficient third-party program like Wondershare Filmora to create professional-looking YouTube Shorts videos to engage your viewers highly. Even no famous YouTuber uploads their videos directly from the app without using any third-party tool.
We recommend Wondershare Filmora because it is a production and post-production app available for Windows and Mac computers. It gives tough competition to some globally renowned tools like Final Cut Pro X, Adobe Premiere Pro, etc., because of its simplicity. Furthermore, Filmora has its inbuilt screen, voice recording features, and webcam that can be useful to create game walkthroughs, interactive videos, and voiceovers as needed.
Moreover, a YouTube Shorts video can be made through Wondershare Filmora using the below-mentioned guide.
Note: We are assuming that you have already recorded a vertical video using your smartphone and that it has been transferred to your PC.
So, the signature feature to create YouTube Shorts videos on Wondershare Filmora is Auto Reframe.
Powered by AI technology, Auto Reframe automatically identifies the focal point of your video and crops it while always maintaining it within the frame. This way, the main object or action in your video never goes out of vision.
You can choose an aspect ratio that best fits YouTube Shorts which is 9:16.
How to Use Auto Reframe in Filmora?
Step 1. Open Filmora and Select Auto Reframe
You can choose among three ways to open the Auto Reframe feature in Filmora.
* **Way 1:** Once you open Filmora, the main interface will display the **Auto Reframe** tab on the right-hand panel. Click it to open directly
- Way 2: Import media as File > Import Media Files and select the file. After you import the media, right-click and choose the Auto Reframe.
- Way 3: Lastly, you can choose the Tools option on the top menu bar and hit the Auto Reframe.
Step 2. Adjust the Aspect Ratio and Motion Speed
A separate dialog box will display once you have selected the Auto Reframe option. Now, click on Import Media and choose a single video to import. You can change the imported video by hitting the Replace File at the top menu.
There are multiple aspect ratio templates available such as square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). As you are making YouTube Shorts, so you need to select 9:16.
You can adjust the speed of your video in multiple options: keep it at Auto or make it Slow or Fast as per your requirements.
Step 3. Analyze, and Auto Reframe the Video
Once you finish the above adjustments, hit the Analysis tab. Filmora will take a few seconds to finish analyzing your video project.
Then the video will be automatically and quickly reframed to your specified speed and aspect ratio. You can modify these aspect ratios and speed options by hitting the Restart option as well.
Step 4. Preview the Reframed Video and Check
Lastly, you can preview your final video. If the video needs more work, you can also play and pause it at the point you want to adjust the frame. You can use Next Edit Point, Undo, Redo, and Previous Edit Point at the bottom panel.
Step 5. Export the Reframed Video
Finally, after all the final adjustments, you can hit the Export tab, name your file and choose the destination folder.
Part 3: FAQs about YouTube Shorts
1. Where to download the YouTube Shorts app?
The YouTube Shorts app is currently available in the YouTube app that your iOS or Android smartphone has. To access it, sign in to your Google account, tap the + button at the bottom, and select the Create a Short option in the popup box that shows off.
2. What’s the YouTube Shorts video duration?
A YouTube Shorts video can be of only up to 60 seconds.
3. Can I Upload Shorts Video on Computer?
Yes. You can upload a Short video by following the traditional method.
- Click the Create camera icon on your PC.
- Click on Upload Videos.
- Locate the file on the PC you want to upload, and you are all done.
However, the option best works in smartphones, and still, if you are uploading through a laptop or PC, make sure to add #shorts in the title or description of the uploaded video.
4. What’s the YouTube Shorts size limitation?
YouTube hasn’t provided any information related to this as of now. However, you can rest assured that a 60 seconds long video file wouldn’t be too large for YouTube to handle.
5. How many subs do you need to access Shorts?
YouTube Shorts is available for everyone no matter how many subscribers the YouTube channel has.
6. Can you make money on Shorts?
Short-form video creators do not share revenue from advertisements played in the Shorts player right now. Instead, start the YouTube Shorts Fund, a $100M fund for creators that helps build the future of short-form video on YouTube.
Conclusion
Hopefully, you have resolved the concern of YouTube Shorts not showing. You can access your total dose of entertainment by getting the YouTube Shorts through our editing tips mentioned in the last section.
However, we’ve mainly defined the editing part of Wondershare Filmora except creating YouTube Shorts through its Auto Reframe feature. But, as you go through Filmora, you will find that editing is not a cumbersome task to follow over this platform. It’s the easiest!
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Oct 26, 2023• Proven solutions
Well, a YouTube Shorts is said to be YouTube’s short-form answer to TikTok. You can quickly scroll via algorithmically-driven feed, discover other similar short videos, and subscribe to your favorite creators.
Here, creators can record, share, and edit short-form video content that’s 60 seconds or less and vertically oriented. And, unlike Instagram stories, YouTube Shorts won’t disappear but will remain on your channel. So, that’s the brief intro of YouTube Shorts which we think everyone is aware of after YouTube has announced its YouTube Shorts availability globally.
However, certain factors are still there, raising the issue or concern of YouTube Shorts not showing. Thus, if you can’t find the YouTube Shorts option or videos, or YouTube Shorts disappeared, find a solution in this post.
Part 1: Why Do YouTube Shorts Not Showing Up?
There could be multiple reasons why YouTube Shorts not showing on your phone, the channel’s home page etc.
Besides, many scenarios arise with this issue, namely the YouTube Shorts option not showing up, the YouTube Shorts button missing, and YouTube Shorts videos not showing correctly.
And, there are valid reasons as well as to why these situations are happening to you. So, let’s discuss each of them separately in brief, along with the solutions in the next section.
- YouTube Shorts are not showing on the channel’s homepage
The standard and the most common reason why YouTube Shorts are not showing on the channel’s homepage is that you have not updated the YouTube app.
- YouTube Shorts option not showing up
This may be happening either because you’ve not updated the app or your internet connection is pretty slow to show you the option. There could be another reason as you may not have cleared the YouTube mobile app’s cache and data.
- YouTube Shorts button missing
Again, you may not have updated the YouTube app, or your internet connection is slow is the most common reason here. Moreover, the button of YouTube Shorts stays hidden behind the +icon.
- YouTube Shorts videos not showing correctly
The most valid reason for YouTube Shorts not showing correctly or YouTube Shorts disappearing is that you have a poor internet connection. Plus, we’ve discussed proper steps below if you’ve missed something while uploading the YouTube Shorts triggering this scenario.
Before we move on to fixing YouTube Shorts not showing the issue, here’s a quick note on which videos qualify as YouTube Shorts. Shorts are different from YouTube stories. Unlike YouTube stories, it gets displayed in your regular channel feed along with your other YouTube videos.
And, you must note that a YouTube Shorts video consists of two criteria as follows.
- The video has to be vertical (portrait-style)
- The video must be 60 seconds or less
Part 2: How to Fix YouTube Shorts Not Showing Up?
Here’s the section covering fixes on YouTube Shorts not showing. Please give it a read and resolve your issue happily!
Fix 1: Update the YouTube App
As we’ve already discussed above, check if your YouTube mobile app has the latest version. The newest version of the YouTube mobile app (Version: 16.17.36) has a dedicated Shorts button at the bottom. And, it replaces the Trending button from the YouTube app.
Moreover, the option to upload Shorts is now hidden behind the + icon. Tap on the + icon and hit the Create a Short option.
Fix 2: Check If Shorts Is Available in Your Country
Now, YouTube Shorts is available globally, but there was a phase when YouTube Shorts was a beta feature. It was only available in India and the US, which could be why you could not view Shorts in the YouTube app.
Fix 3: YouTube Shorts Is Mobile-only
As of now, YouTube Shorts is only available on a smartphone because it’s still in beta version. However, you can create Shorts via smartphone and the camera option in YouTube mobile app. Hence, there’s no point in searching for Shorts on your computer.
You can upload Shorts videos from your laptop. The entire process is similar to uploading a regular video. However, you have to mention #Shorts in the title and description to differentiate it as a Shorts video.
Common Fixes to YouTube Shorts Not Working
- Update the YouTube App to the latest version.
- Clear the YouTube mobile app’s data and cache.
- Check if your internet is connected or your internet connection is strong.
- Restart your smartphone and try again.
- The YouTube server can be down, busy, or under maintenance. Wait for a while and try again.
The fixes above are also applicable if the YouTube Shorts are not showing on iPhone as well.
Or, you can try the VPN solution before contacting the YouTube team.
If Videos Are Not Visible under YouTube Shorts
Solution 1: Ensure that you’ve added #shorts in the title and description. Those who have YouTube Shorts, they can make shorts videos via the Shorts camera. Those who can’t access this camera can also upload their current vertical videos that are less than 60 seconds after adding the hashtag #Shorts in the title or description.
All in all, you must include #shorts to let the YouTube algorithm figure out the video is created for Shorts, and the issue of YouTube Shorts not showing up will also be resolved.
Solution 2: Sometimes, you may not find YouTube Shorts videos if they’re precisely 60 seconds in duration because YouTube sometimes adds 1-2 seconds to a Shorts video for some reason. So, be alert here and ensure your Shorts video is around 58 seconds or less.
Solution 3: If your YouTube Shorts is not getting views, you need to wait more here because it takes a while for YouTube to index a Shorts video and suggest them to people. So, it’s the task of the algorithm that varies from person to person. Some Shorts videos take several days while others take weeks.
If YouTube Shorts Videos Are Not Showing up Correctly
Once uploaded, the YouTube Shorts will be displayed in a vertical thumbnail on YouTube and other regular content already there in your account. Or, it’s your choice to create a new channel for the YouTube shorts videos. If the YouTube shorts not showing correctly, you can try as follows:
Step 1. Go to your channel and select the “customize channel” option.
Step 2. Hop on to the Featured section, and choose the add section.
Step 3. You’ll see shorts videos under the “videos” section. Click that, and the videos you have which are tagged in with #shorts in the title or description will automatically display here.
Bonus Tip: How to Easily Create Vertical Videos for YouTube Shorts on PC
The YouTube Shorts app is pretty convenient to use nowadays. However, it doesn’t allow you to fine-edit the videos if you’ve explored the app or specifically when you want your videos to look more professional. The app doesn’t even have many filtering options, such as Effects, Elements, etc., to make your videos more interactive.
With that said, you can always use an efficient third-party program like Wondershare Filmora to create professional-looking YouTube Shorts videos to engage your viewers highly. Even no famous YouTuber uploads their videos directly from the app without using any third-party tool.
We recommend Wondershare Filmora because it is a production and post-production app available for Windows and Mac computers. It gives tough competition to some globally renowned tools like Final Cut Pro X, Adobe Premiere Pro, etc., because of its simplicity. Furthermore, Filmora has its inbuilt screen, voice recording features, and webcam that can be useful to create game walkthroughs, interactive videos, and voiceovers as needed.
Moreover, a YouTube Shorts video can be made through Wondershare Filmora using the below-mentioned guide.
Note: We are assuming that you have already recorded a vertical video using your smartphone and that it has been transferred to your PC.
So, the signature feature to create YouTube Shorts videos on Wondershare Filmora is Auto Reframe.
Powered by AI technology, Auto Reframe automatically identifies the focal point of your video and crops it while always maintaining it within the frame. This way, the main object or action in your video never goes out of vision.
You can choose an aspect ratio that best fits YouTube Shorts which is 9:16.
How to Use Auto Reframe in Filmora?
Step 1. Open Filmora and Select Auto Reframe
You can choose among three ways to open the Auto Reframe feature in Filmora.
* **Way 1:** Once you open Filmora, the main interface will display the **Auto Reframe** tab on the right-hand panel. Click it to open directly
- Way 2: Import media as File > Import Media Files and select the file. After you import the media, right-click and choose the Auto Reframe.
- Way 3: Lastly, you can choose the Tools option on the top menu bar and hit the Auto Reframe.
Step 2. Adjust the Aspect Ratio and Motion Speed
A separate dialog box will display once you have selected the Auto Reframe option. Now, click on Import Media and choose a single video to import. You can change the imported video by hitting the Replace File at the top menu.
There are multiple aspect ratio templates available such as square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). As you are making YouTube Shorts, so you need to select 9:16.
You can adjust the speed of your video in multiple options: keep it at Auto or make it Slow or Fast as per your requirements.
Step 3. Analyze, and Auto Reframe the Video
Once you finish the above adjustments, hit the Analysis tab. Filmora will take a few seconds to finish analyzing your video project.
Then the video will be automatically and quickly reframed to your specified speed and aspect ratio. You can modify these aspect ratios and speed options by hitting the Restart option as well.
Step 4. Preview the Reframed Video and Check
Lastly, you can preview your final video. If the video needs more work, you can also play and pause it at the point you want to adjust the frame. You can use Next Edit Point, Undo, Redo, and Previous Edit Point at the bottom panel.
Step 5. Export the Reframed Video
Finally, after all the final adjustments, you can hit the Export tab, name your file and choose the destination folder.
Part 3: FAQs about YouTube Shorts
1. Where to download the YouTube Shorts app?
The YouTube Shorts app is currently available in the YouTube app that your iOS or Android smartphone has. To access it, sign in to your Google account, tap the + button at the bottom, and select the Create a Short option in the popup box that shows off.
2. What’s the YouTube Shorts video duration?
A YouTube Shorts video can be of only up to 60 seconds.
3. Can I Upload Shorts Video on Computer?
Yes. You can upload a Short video by following the traditional method.
- Click the Create camera icon on your PC.
- Click on Upload Videos.
- Locate the file on the PC you want to upload, and you are all done.
However, the option best works in smartphones, and still, if you are uploading through a laptop or PC, make sure to add #shorts in the title or description of the uploaded video.
4. What’s the YouTube Shorts size limitation?
YouTube hasn’t provided any information related to this as of now. However, you can rest assured that a 60 seconds long video file wouldn’t be too large for YouTube to handle.
5. How many subs do you need to access Shorts?
YouTube Shorts is available for everyone no matter how many subscribers the YouTube channel has.
6. Can you make money on Shorts?
Short-form video creators do not share revenue from advertisements played in the Shorts player right now. Instead, start the YouTube Shorts Fund, a $100M fund for creators that helps build the future of short-form video on YouTube.
Conclusion
Hopefully, you have resolved the concern of YouTube Shorts not showing. You can access your total dose of entertainment by getting the YouTube Shorts through our editing tips mentioned in the last section.
However, we’ve mainly defined the editing part of Wondershare Filmora except creating YouTube Shorts through its Auto Reframe feature. But, as you go through Filmora, you will find that editing is not a cumbersome task to follow over this platform. It’s the easiest!
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Oct 26, 2023• Proven solutions
Well, a YouTube Shorts is said to be YouTube’s short-form answer to TikTok. You can quickly scroll via algorithmically-driven feed, discover other similar short videos, and subscribe to your favorite creators.
Here, creators can record, share, and edit short-form video content that’s 60 seconds or less and vertically oriented. And, unlike Instagram stories, YouTube Shorts won’t disappear but will remain on your channel. So, that’s the brief intro of YouTube Shorts which we think everyone is aware of after YouTube has announced its YouTube Shorts availability globally.
However, certain factors are still there, raising the issue or concern of YouTube Shorts not showing. Thus, if you can’t find the YouTube Shorts option or videos, or YouTube Shorts disappeared, find a solution in this post.
Part 1: Why Do YouTube Shorts Not Showing Up?
There could be multiple reasons why YouTube Shorts not showing on your phone, the channel’s home page etc.
Besides, many scenarios arise with this issue, namely the YouTube Shorts option not showing up, the YouTube Shorts button missing, and YouTube Shorts videos not showing correctly.
And, there are valid reasons as well as to why these situations are happening to you. So, let’s discuss each of them separately in brief, along with the solutions in the next section.
- YouTube Shorts are not showing on the channel’s homepage
The standard and the most common reason why YouTube Shorts are not showing on the channel’s homepage is that you have not updated the YouTube app.
- YouTube Shorts option not showing up
This may be happening either because you’ve not updated the app or your internet connection is pretty slow to show you the option. There could be another reason as you may not have cleared the YouTube mobile app’s cache and data.
- YouTube Shorts button missing
Again, you may not have updated the YouTube app, or your internet connection is slow is the most common reason here. Moreover, the button of YouTube Shorts stays hidden behind the +icon.
- YouTube Shorts videos not showing correctly
The most valid reason for YouTube Shorts not showing correctly or YouTube Shorts disappearing is that you have a poor internet connection. Plus, we’ve discussed proper steps below if you’ve missed something while uploading the YouTube Shorts triggering this scenario.
Before we move on to fixing YouTube Shorts not showing the issue, here’s a quick note on which videos qualify as YouTube Shorts. Shorts are different from YouTube stories. Unlike YouTube stories, it gets displayed in your regular channel feed along with your other YouTube videos.
And, you must note that a YouTube Shorts video consists of two criteria as follows.
- The video has to be vertical (portrait-style)
- The video must be 60 seconds or less
Part 2: How to Fix YouTube Shorts Not Showing Up?
Here’s the section covering fixes on YouTube Shorts not showing. Please give it a read and resolve your issue happily!
Fix 1: Update the YouTube App
As we’ve already discussed above, check if your YouTube mobile app has the latest version. The newest version of the YouTube mobile app (Version: 16.17.36) has a dedicated Shorts button at the bottom. And, it replaces the Trending button from the YouTube app.
Moreover, the option to upload Shorts is now hidden behind the + icon. Tap on the + icon and hit the Create a Short option.
Fix 2: Check If Shorts Is Available in Your Country
Now, YouTube Shorts is available globally, but there was a phase when YouTube Shorts was a beta feature. It was only available in India and the US, which could be why you could not view Shorts in the YouTube app.
Fix 3: YouTube Shorts Is Mobile-only
As of now, YouTube Shorts is only available on a smartphone because it’s still in beta version. However, you can create Shorts via smartphone and the camera option in YouTube mobile app. Hence, there’s no point in searching for Shorts on your computer.
You can upload Shorts videos from your laptop. The entire process is similar to uploading a regular video. However, you have to mention #Shorts in the title and description to differentiate it as a Shorts video.
Common Fixes to YouTube Shorts Not Working
- Update the YouTube App to the latest version.
- Clear the YouTube mobile app’s data and cache.
- Check if your internet is connected or your internet connection is strong.
- Restart your smartphone and try again.
- The YouTube server can be down, busy, or under maintenance. Wait for a while and try again.
The fixes above are also applicable if the YouTube Shorts are not showing on iPhone as well.
Or, you can try the VPN solution before contacting the YouTube team.
If Videos Are Not Visible under YouTube Shorts
Solution 1: Ensure that you’ve added #shorts in the title and description. Those who have YouTube Shorts, they can make shorts videos via the Shorts camera. Those who can’t access this camera can also upload their current vertical videos that are less than 60 seconds after adding the hashtag #Shorts in the title or description.
All in all, you must include #shorts to let the YouTube algorithm figure out the video is created for Shorts, and the issue of YouTube Shorts not showing up will also be resolved.
Solution 2: Sometimes, you may not find YouTube Shorts videos if they’re precisely 60 seconds in duration because YouTube sometimes adds 1-2 seconds to a Shorts video for some reason. So, be alert here and ensure your Shorts video is around 58 seconds or less.
Solution 3: If your YouTube Shorts is not getting views, you need to wait more here because it takes a while for YouTube to index a Shorts video and suggest them to people. So, it’s the task of the algorithm that varies from person to person. Some Shorts videos take several days while others take weeks.
If YouTube Shorts Videos Are Not Showing up Correctly
Once uploaded, the YouTube Shorts will be displayed in a vertical thumbnail on YouTube and other regular content already there in your account. Or, it’s your choice to create a new channel for the YouTube shorts videos. If the YouTube shorts not showing correctly, you can try as follows:
Step 1. Go to your channel and select the “customize channel” option.
Step 2. Hop on to the Featured section, and choose the add section.
Step 3. You’ll see shorts videos under the “videos” section. Click that, and the videos you have which are tagged in with #shorts in the title or description will automatically display here.
Bonus Tip: How to Easily Create Vertical Videos for YouTube Shorts on PC
The YouTube Shorts app is pretty convenient to use nowadays. However, it doesn’t allow you to fine-edit the videos if you’ve explored the app or specifically when you want your videos to look more professional. The app doesn’t even have many filtering options, such as Effects, Elements, etc., to make your videos more interactive.
With that said, you can always use an efficient third-party program like Wondershare Filmora to create professional-looking YouTube Shorts videos to engage your viewers highly. Even no famous YouTuber uploads their videos directly from the app without using any third-party tool.
We recommend Wondershare Filmora because it is a production and post-production app available for Windows and Mac computers. It gives tough competition to some globally renowned tools like Final Cut Pro X, Adobe Premiere Pro, etc., because of its simplicity. Furthermore, Filmora has its inbuilt screen, voice recording features, and webcam that can be useful to create game walkthroughs, interactive videos, and voiceovers as needed.
Moreover, a YouTube Shorts video can be made through Wondershare Filmora using the below-mentioned guide.
Note: We are assuming that you have already recorded a vertical video using your smartphone and that it has been transferred to your PC.
So, the signature feature to create YouTube Shorts videos on Wondershare Filmora is Auto Reframe.
Powered by AI technology, Auto Reframe automatically identifies the focal point of your video and crops it while always maintaining it within the frame. This way, the main object or action in your video never goes out of vision.
You can choose an aspect ratio that best fits YouTube Shorts which is 9:16.
How to Use Auto Reframe in Filmora?
Step 1. Open Filmora and Select Auto Reframe
You can choose among three ways to open the Auto Reframe feature in Filmora.
* **Way 1:** Once you open Filmora, the main interface will display the **Auto Reframe** tab on the right-hand panel. Click it to open directly
- Way 2: Import media as File > Import Media Files and select the file. After you import the media, right-click and choose the Auto Reframe.
- Way 3: Lastly, you can choose the Tools option on the top menu bar and hit the Auto Reframe.
Step 2. Adjust the Aspect Ratio and Motion Speed
A separate dialog box will display once you have selected the Auto Reframe option. Now, click on Import Media and choose a single video to import. You can change the imported video by hitting the Replace File at the top menu.
There are multiple aspect ratio templates available such as square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). As you are making YouTube Shorts, so you need to select 9:16.
You can adjust the speed of your video in multiple options: keep it at Auto or make it Slow or Fast as per your requirements.
Step 3. Analyze, and Auto Reframe the Video
Once you finish the above adjustments, hit the Analysis tab. Filmora will take a few seconds to finish analyzing your video project.
Then the video will be automatically and quickly reframed to your specified speed and aspect ratio. You can modify these aspect ratios and speed options by hitting the Restart option as well.
Step 4. Preview the Reframed Video and Check
Lastly, you can preview your final video. If the video needs more work, you can also play and pause it at the point you want to adjust the frame. You can use Next Edit Point, Undo, Redo, and Previous Edit Point at the bottom panel.
Step 5. Export the Reframed Video
Finally, after all the final adjustments, you can hit the Export tab, name your file and choose the destination folder.
Part 3: FAQs about YouTube Shorts
1. Where to download the YouTube Shorts app?
The YouTube Shorts app is currently available in the YouTube app that your iOS or Android smartphone has. To access it, sign in to your Google account, tap the + button at the bottom, and select the Create a Short option in the popup box that shows off.
2. What’s the YouTube Shorts video duration?
A YouTube Shorts video can be of only up to 60 seconds.
3. Can I Upload Shorts Video on Computer?
Yes. You can upload a Short video by following the traditional method.
- Click the Create camera icon on your PC.
- Click on Upload Videos.
- Locate the file on the PC you want to upload, and you are all done.
However, the option best works in smartphones, and still, if you are uploading through a laptop or PC, make sure to add #shorts in the title or description of the uploaded video.
4. What’s the YouTube Shorts size limitation?
YouTube hasn’t provided any information related to this as of now. However, you can rest assured that a 60 seconds long video file wouldn’t be too large for YouTube to handle.
5. How many subs do you need to access Shorts?
YouTube Shorts is available for everyone no matter how many subscribers the YouTube channel has.
6. Can you make money on Shorts?
Short-form video creators do not share revenue from advertisements played in the Shorts player right now. Instead, start the YouTube Shorts Fund, a $100M fund for creators that helps build the future of short-form video on YouTube.
Conclusion
Hopefully, you have resolved the concern of YouTube Shorts not showing. You can access your total dose of entertainment by getting the YouTube Shorts through our editing tips mentioned in the last section.
However, we’ve mainly defined the editing part of Wondershare Filmora except creating YouTube Shorts through its Auto Reframe feature. But, as you go through Filmora, you will find that editing is not a cumbersome task to follow over this platform. It’s the easiest!
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Liza Brown
Oct 26, 2023• Proven solutions
Well, a YouTube Shorts is said to be YouTube’s short-form answer to TikTok. You can quickly scroll via algorithmically-driven feed, discover other similar short videos, and subscribe to your favorite creators.
Here, creators can record, share, and edit short-form video content that’s 60 seconds or less and vertically oriented. And, unlike Instagram stories, YouTube Shorts won’t disappear but will remain on your channel. So, that’s the brief intro of YouTube Shorts which we think everyone is aware of after YouTube has announced its YouTube Shorts availability globally.
However, certain factors are still there, raising the issue or concern of YouTube Shorts not showing. Thus, if you can’t find the YouTube Shorts option or videos, or YouTube Shorts disappeared, find a solution in this post.
Part 1: Why Do YouTube Shorts Not Showing Up?
There could be multiple reasons why YouTube Shorts not showing on your phone, the channel’s home page etc.
Besides, many scenarios arise with this issue, namely the YouTube Shorts option not showing up, the YouTube Shorts button missing, and YouTube Shorts videos not showing correctly.
And, there are valid reasons as well as to why these situations are happening to you. So, let’s discuss each of them separately in brief, along with the solutions in the next section.
- YouTube Shorts are not showing on the channel’s homepage
The standard and the most common reason why YouTube Shorts are not showing on the channel’s homepage is that you have not updated the YouTube app.
- YouTube Shorts option not showing up
This may be happening either because you’ve not updated the app or your internet connection is pretty slow to show you the option. There could be another reason as you may not have cleared the YouTube mobile app’s cache and data.
- YouTube Shorts button missing
Again, you may not have updated the YouTube app, or your internet connection is slow is the most common reason here. Moreover, the button of YouTube Shorts stays hidden behind the +icon.
- YouTube Shorts videos not showing correctly
The most valid reason for YouTube Shorts not showing correctly or YouTube Shorts disappearing is that you have a poor internet connection. Plus, we’ve discussed proper steps below if you’ve missed something while uploading the YouTube Shorts triggering this scenario.
Before we move on to fixing YouTube Shorts not showing the issue, here’s a quick note on which videos qualify as YouTube Shorts. Shorts are different from YouTube stories. Unlike YouTube stories, it gets displayed in your regular channel feed along with your other YouTube videos.
And, you must note that a YouTube Shorts video consists of two criteria as follows.
- The video has to be vertical (portrait-style)
- The video must be 60 seconds or less
Part 2: How to Fix YouTube Shorts Not Showing Up?
Here’s the section covering fixes on YouTube Shorts not showing. Please give it a read and resolve your issue happily!
Fix 1: Update the YouTube App
As we’ve already discussed above, check if your YouTube mobile app has the latest version. The newest version of the YouTube mobile app (Version: 16.17.36) has a dedicated Shorts button at the bottom. And, it replaces the Trending button from the YouTube app.
Moreover, the option to upload Shorts is now hidden behind the + icon. Tap on the + icon and hit the Create a Short option.
Fix 2: Check If Shorts Is Available in Your Country
Now, YouTube Shorts is available globally, but there was a phase when YouTube Shorts was a beta feature. It was only available in India and the US, which could be why you could not view Shorts in the YouTube app.
Fix 3: YouTube Shorts Is Mobile-only
As of now, YouTube Shorts is only available on a smartphone because it’s still in beta version. However, you can create Shorts via smartphone and the camera option in YouTube mobile app. Hence, there’s no point in searching for Shorts on your computer.
You can upload Shorts videos from your laptop. The entire process is similar to uploading a regular video. However, you have to mention #Shorts in the title and description to differentiate it as a Shorts video.
Common Fixes to YouTube Shorts Not Working
- Update the YouTube App to the latest version.
- Clear the YouTube mobile app’s data and cache.
- Check if your internet is connected or your internet connection is strong.
- Restart your smartphone and try again.
- The YouTube server can be down, busy, or under maintenance. Wait for a while and try again.
The fixes above are also applicable if the YouTube Shorts are not showing on iPhone as well.
Or, you can try the VPN solution before contacting the YouTube team.
If Videos Are Not Visible under YouTube Shorts
Solution 1: Ensure that you’ve added #shorts in the title and description. Those who have YouTube Shorts, they can make shorts videos via the Shorts camera. Those who can’t access this camera can also upload their current vertical videos that are less than 60 seconds after adding the hashtag #Shorts in the title or description.
All in all, you must include #shorts to let the YouTube algorithm figure out the video is created for Shorts, and the issue of YouTube Shorts not showing up will also be resolved.
Solution 2: Sometimes, you may not find YouTube Shorts videos if they’re precisely 60 seconds in duration because YouTube sometimes adds 1-2 seconds to a Shorts video for some reason. So, be alert here and ensure your Shorts video is around 58 seconds or less.
Solution 3: If your YouTube Shorts is not getting views, you need to wait more here because it takes a while for YouTube to index a Shorts video and suggest them to people. So, it’s the task of the algorithm that varies from person to person. Some Shorts videos take several days while others take weeks.
If YouTube Shorts Videos Are Not Showing up Correctly
Once uploaded, the YouTube Shorts will be displayed in a vertical thumbnail on YouTube and other regular content already there in your account. Or, it’s your choice to create a new channel for the YouTube shorts videos. If the YouTube shorts not showing correctly, you can try as follows:
Step 1. Go to your channel and select the “customize channel” option.
Step 2. Hop on to the Featured section, and choose the add section.
Step 3. You’ll see shorts videos under the “videos” section. Click that, and the videos you have which are tagged in with #shorts in the title or description will automatically display here.
Bonus Tip: How to Easily Create Vertical Videos for YouTube Shorts on PC
The YouTube Shorts app is pretty convenient to use nowadays. However, it doesn’t allow you to fine-edit the videos if you’ve explored the app or specifically when you want your videos to look more professional. The app doesn’t even have many filtering options, such as Effects, Elements, etc., to make your videos more interactive.
With that said, you can always use an efficient third-party program like Wondershare Filmora to create professional-looking YouTube Shorts videos to engage your viewers highly. Even no famous YouTuber uploads their videos directly from the app without using any third-party tool.
We recommend Wondershare Filmora because it is a production and post-production app available for Windows and Mac computers. It gives tough competition to some globally renowned tools like Final Cut Pro X, Adobe Premiere Pro, etc., because of its simplicity. Furthermore, Filmora has its inbuilt screen, voice recording features, and webcam that can be useful to create game walkthroughs, interactive videos, and voiceovers as needed.
Moreover, a YouTube Shorts video can be made through Wondershare Filmora using the below-mentioned guide.
Note: We are assuming that you have already recorded a vertical video using your smartphone and that it has been transferred to your PC.
So, the signature feature to create YouTube Shorts videos on Wondershare Filmora is Auto Reframe.
Powered by AI technology, Auto Reframe automatically identifies the focal point of your video and crops it while always maintaining it within the frame. This way, the main object or action in your video never goes out of vision.
You can choose an aspect ratio that best fits YouTube Shorts which is 9:16.
How to Use Auto Reframe in Filmora?
Step 1. Open Filmora and Select Auto Reframe
You can choose among three ways to open the Auto Reframe feature in Filmora.
* **Way 1:** Once you open Filmora, the main interface will display the **Auto Reframe** tab on the right-hand panel. Click it to open directly
- Way 2: Import media as File > Import Media Files and select the file. After you import the media, right-click and choose the Auto Reframe.
- Way 3: Lastly, you can choose the Tools option on the top menu bar and hit the Auto Reframe.
Step 2. Adjust the Aspect Ratio and Motion Speed
A separate dialog box will display once you have selected the Auto Reframe option. Now, click on Import Media and choose a single video to import. You can change the imported video by hitting the Replace File at the top menu.
There are multiple aspect ratio templates available such as square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). As you are making YouTube Shorts, so you need to select 9:16.
You can adjust the speed of your video in multiple options: keep it at Auto or make it Slow or Fast as per your requirements.
Step 3. Analyze, and Auto Reframe the Video
Once you finish the above adjustments, hit the Analysis tab. Filmora will take a few seconds to finish analyzing your video project.
Then the video will be automatically and quickly reframed to your specified speed and aspect ratio. You can modify these aspect ratios and speed options by hitting the Restart option as well.
Step 4. Preview the Reframed Video and Check
Lastly, you can preview your final video. If the video needs more work, you can also play and pause it at the point you want to adjust the frame. You can use Next Edit Point, Undo, Redo, and Previous Edit Point at the bottom panel.
Step 5. Export the Reframed Video
Finally, after all the final adjustments, you can hit the Export tab, name your file and choose the destination folder.
Part 3: FAQs about YouTube Shorts
1. Where to download the YouTube Shorts app?
The YouTube Shorts app is currently available in the YouTube app that your iOS or Android smartphone has. To access it, sign in to your Google account, tap the + button at the bottom, and select the Create a Short option in the popup box that shows off.
2. What’s the YouTube Shorts video duration?
A YouTube Shorts video can be of only up to 60 seconds.
3. Can I Upload Shorts Video on Computer?
Yes. You can upload a Short video by following the traditional method.
- Click the Create camera icon on your PC.
- Click on Upload Videos.
- Locate the file on the PC you want to upload, and you are all done.
However, the option best works in smartphones, and still, if you are uploading through a laptop or PC, make sure to add #shorts in the title or description of the uploaded video.
4. What’s the YouTube Shorts size limitation?
YouTube hasn’t provided any information related to this as of now. However, you can rest assured that a 60 seconds long video file wouldn’t be too large for YouTube to handle.
5. How many subs do you need to access Shorts?
YouTube Shorts is available for everyone no matter how many subscribers the YouTube channel has.
6. Can you make money on Shorts?
Short-form video creators do not share revenue from advertisements played in the Shorts player right now. Instead, start the YouTube Shorts Fund, a $100M fund for creators that helps build the future of short-form video on YouTube.
Conclusion
Hopefully, you have resolved the concern of YouTube Shorts not showing. You can access your total dose of entertainment by getting the YouTube Shorts through our editing tips mentioned in the last section.
However, we’ve mainly defined the editing part of Wondershare Filmora except creating YouTube Shorts through its Auto Reframe feature. But, as you go through Filmora, you will find that editing is not a cumbersome task to follow over this platform. It’s the easiest!
Liza Brown
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
Building Inspiring Lifestyle Content for Viewers
How to Create a Lifestyle Video to Inspire Your Audience
Richard Bennett
Mar 27, 2024• Proven solutions
Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.
Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.
Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.
- Part 1: What is Lifestyle Video?
- Part 2: 6 Key Benefits of Creating a Lifestyle Video
- Part 3: How to Create a Lifestyle Video?
- Part 4: How to Promote Your Lifestyle Video?
What is Lifestyle Video?
Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.
The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.
6 Key Benefits of Creating a Lifestyle Video
1. Informing & Educating
One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.
2. Caters to Your Audience’s Interests
Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.
3. Search Engine Optimization
Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.
4. Great Promotional Tool
Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.
5. Taps into Emotions
Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.
6. Boosts Conversions
Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.
How to Create a Lifestyle Video?
The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.
Step 1: Pre-Production
The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.
Step 2: Production
Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.
Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.
Step 3: Post-Production
It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.
How to Promote Your Lifestyle Video?
A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.
Social Media
Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.
Your Company’s Website
Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.
Media Outlets
Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.
Paid Advertising
You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.
Niche Groups & Forums
When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.
Conclusion
Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.
Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.
Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.
- Part 1: What is Lifestyle Video?
- Part 2: 6 Key Benefits of Creating a Lifestyle Video
- Part 3: How to Create a Lifestyle Video?
- Part 4: How to Promote Your Lifestyle Video?
What is Lifestyle Video?
Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.
The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.
6 Key Benefits of Creating a Lifestyle Video
1. Informing & Educating
One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.
2. Caters to Your Audience’s Interests
Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.
3. Search Engine Optimization
Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.
4. Great Promotional Tool
Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.
5. Taps into Emotions
Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.
6. Boosts Conversions
Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.
How to Create a Lifestyle Video?
The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.
Step 1: Pre-Production
The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.
Step 2: Production
Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.
Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.
Step 3: Post-Production
It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.
How to Promote Your Lifestyle Video?
A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.
Social Media
Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.
Your Company’s Website
Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.
Media Outlets
Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.
Paid Advertising
You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.
Niche Groups & Forums
When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.
Conclusion
Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.
Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.
Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.
- Part 1: What is Lifestyle Video?
- Part 2: 6 Key Benefits of Creating a Lifestyle Video
- Part 3: How to Create a Lifestyle Video?
- Part 4: How to Promote Your Lifestyle Video?
What is Lifestyle Video?
Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.
The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.
6 Key Benefits of Creating a Lifestyle Video
1. Informing & Educating
One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.
2. Caters to Your Audience’s Interests
Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.
3. Search Engine Optimization
Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.
4. Great Promotional Tool
Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.
5. Taps into Emotions
Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.
6. Boosts Conversions
Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.
How to Create a Lifestyle Video?
The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.
Step 1: Pre-Production
The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.
Step 2: Production
Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.
Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.
Step 3: Post-Production
It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.
How to Promote Your Lifestyle Video?
A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.
Social Media
Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.
Your Company’s Website
Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.
Media Outlets
Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.
Paid Advertising
You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.
Niche Groups & Forums
When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.
Conclusion
Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.
Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.
Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.
- Part 1: What is Lifestyle Video?
- Part 2: 6 Key Benefits of Creating a Lifestyle Video
- Part 3: How to Create a Lifestyle Video?
- Part 4: How to Promote Your Lifestyle Video?
What is Lifestyle Video?
Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.
The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.
6 Key Benefits of Creating a Lifestyle Video
1. Informing & Educating
One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.
2. Caters to Your Audience’s Interests
Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.
3. Search Engine Optimization
Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.
4. Great Promotional Tool
Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.
5. Taps into Emotions
Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.
6. Boosts Conversions
Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.
How to Create a Lifestyle Video?
The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.
Step 1: Pre-Production
The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.
Step 2: Production
Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.
Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.
Step 3: Post-Production
It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.
How to Promote Your Lifestyle Video?
A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.
Social Media
Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.
Your Company’s Website
Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.
Media Outlets
Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.
Paid Advertising
You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.
Niche Groups & Forums
When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.
Conclusion
Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: "In 2024, Rectified Hidden Status of Shorts"
- Author: Joseph
- Created at : 2024-05-31 13:41:37
- Updated at : 2024-06-01 13:41:37
- Link: https://youtube-stream.techidaily.com/in-2024-rectified-hidden-status-of-shorts/
- License: This work is licensed under CC BY-NC-SA 4.0.
