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"In 2024, Recipe Rulers YouTube's Finest Food Talks"
Recipe Rulers: YouTube’s Finest Food Talks
Top Food YouTubers You Should Follow
Richard Bennett
Mar 27, 2024• Proven solutions
Coming up with new recipes that will impress everyone you know is a simple mission. You just have to go to YouTube and find the dish you’d like to prepare, but there are thousands of food YouTubers which makes it a bit difficult to decide which ones you should follow.
Naturally, you shouldn’t expect anything but the best from the chefs offering advice on how to prepare a certain dish. To help you narrow down the search we’ve compiled a top ten list of food YouTubers, that will hopefully help you discover your new favorite meals. Let’s take a peek at the most influential food channels on YouTube.
Top Food YouTubers
Eating healthy, delicious meals improves the quality of our lives. These YouTube channels may assist you in improving your diet while learning how to prepare dishes that are tasty and nourishing at the same time. Want to know more about the channels or the YouTubers? Try InflueNex YouTube Influencer Marketing Platform to get the details.
1. Rosanna Pansino
This 33-year-old actress and YouTube personality is best known for her baking show titled Nerdy Nummies that has featured celebrities such as Michelle Phan or Bethany Mota. In 2015 Rosanna published a book under the same title, which included recipes and step by step tutorials on how to prepare them.
Her YouTube channel has over 10 million subscribers and 2.395 million total views and yet her popularity is expected to continue to grow. Besides being a great cook, Pansino is also an aspiring actress who appeared in a number of TV shows.
2. Cooking With Dog
After more than a decade and nearly 300 episodes, this unorthodox cooking show is still one of YouTube’s best sources of Japanese dishes. The show is hosted by an anonymous Chef and a dog named Francis. If you are interested in Japanese cuisine you can also check out the website Cooking With Dog the offers meal planners and a list of recipes that include more than 300 dishes.
With 1.4 million subscribers and 185 million views this unusual YouTube food channel now has a cult following, especially because Francis died in 2016.
3. Binging With Babish
Andrew Rea is a young New York-based filmmaker who had a brilliant idea to recreate dishes featured in movies and TV shows, back in 2006. Even the channel’s name is based on a fictional character Oliver Babish from the TV series The West Wing. The viewers of Rea’s food videos can only see his torso and some parts of the kitchen, which adds a touch of mystery to this remarkable channel.
The Binging With Babish YouTube channel has 2.7 million subscribers and it is easily one of the best sources of unusual recipes on YouTube. Andrew Rea has also published a book in October 2017, titled Eat What You Watch: A Cookbook for Movie Lovers, that contains forty recipes from some of the best movies ever made.
4. You Suck at Cooking
The perfect blend of cooking tips and humor have made this YouTube channel famous. Don’t expect to find the secret recipes for the most brilliant dishes ever invented because most videos are aimed at inexperienced cooks who are bored of eating at restaurants.
The channel has been online since 2014, and in such a short period of time it has attracted over 100 million views and it currently has 1.2 million subscribers. The motto ‘No Bullshit, Just Cooking’ sums up perfectly the first-person videos featured on this channel.
5. Tasty
If you would like to find out where do fortune cookies come from or how to make a four flavor cheesecake, you should start following this channel. Tasty is actually run by BuzzFeed’s division that produces all content related to food and beverages. All recipes on this channel are divided into four categories, Tasty Junior, Tasty Happy Hour, Tasty Story, and Mom Vs Chef.
Tasty is present on all major social networks, including Facebook and Instagram. The YouTube channel has 8.2 million subscribers and their most viewed video ‘7 Easy Chicken Diners’ currently has over 10 million views.
6. Jamie Oliver
You probably already know Jamie from his TV show ‘The Naked Chef’ or you’ve read one of his books, but a lot of people don’t know that he has been a YouTuber since 2006. Oliver’s channel was created in 2006, and during the last twelve years, it has amassed over 3.7 million subscribers.
The British chef and restaurateur is a great source of delicious recipes from all around the world but just be prepared that most of the meals Jamie cooks require an advanced culinary skill set.
7. Laura in the Kitchen
The Laura Vitale’s YouTube channel is unquestionably the best place on the Internet to find out more about Italian food. Besides being a YouTuber that has 3.1 million subscribers, Laura is also a host of several TV shows. Laura in the Kitchen show started on YouTube in 2010, and in the last eight years, it has attracted millions of viewers.
Besides preparing dishes from Italian cuisine, Laura is also famous for preparing delicious desserts, milkshakes, and smoothies.
8. SORTEDfood
This channel was started in May 2010 by a group of school friends. Ben Ebbrell, Mike Huttlestone, Jamie Spafford, and Barry Taylor realized that they all have dietary problems, and they decided to do something about it. Today their company has fourteen employees who help them produce and advertise their food videos.
SORTEDfood channel has a worldwide following with over 1.8 million subscribers and their videos are more focused on food tips than on the process of preparing the dishes. Even so, this team of British food enthusiasts is still worth following.
9. Epic Meal Time
You may not want to eat everything you see on this channel, because Harley Morenstein, the show’s host, has built his reputation by preparing high-calorie meals. This Canadian and a group of his friends have started the Epic Meal Time channel in 2010, and in the last eight years, celebrities like Kevin Smith and Arnold Schwarzenegger have made guest appearances.
The show has won a number of awards, which clearly shows that Epic Meal Time combines entertainment with food in a most captivating way.
10. Gordon Ramsay
Gordon Ramsay’s career has been so successful that it is hardly surprising that his YouTube channel has 6.6 million subscribers. Over the last twenty years, Ramsy had his own TV shows, made guest appearances on a number of shows hosted by other celebrities and he managed to acquire restaurants all over the world.
His YouTube channel was created in 2006 and it has more than a billion total views. He is also quite famous for his no-nonsense approach to aspiring cooks that often shatters their illusions of becoming great culinary masters.
Conclusion
If you’re feeling a bit fed up with your diet and you want to shake things up a bit, then YouTube is a great place to start. You can find great recipes and step by step tutorials that will show you how to prepare them. The YouTube channels we featured in this article are among the very best you can find, but there still hundreds of channels you should check out if you’re looking for a particular cuisine. Make sure to let us know who is your favorite food YouTuber in the comments below.
FAQ: Learn More about Food YouTubers
1. What is the best cooking channel on YouTube?
If you prefer American cuisine, Tasty is gorgeous because of its abundant recipes for making burgers, pizza, and steak. If you are crazy about Sushi or Udon noodle, Cooking with Dog is an amazing channel on YouTube. If you are a cakeholic, you must not miss Rosanna Pansino, who can even bake a Tiger King.
2. What should I name my YouTube cooking channel?
Here are some ideas of naming your YouTube cooking channel. You can start with “Cook with XXX (your name),” “XXX (your name) in the Kitchen,” or other funny names like Devilish Baker.
3. How do I start a cooking vlog?
Before starting a cooking vlog, you need to define your brand and get enough equipment. Learn more recipes and practice cooking before shooting.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Coming up with new recipes that will impress everyone you know is a simple mission. You just have to go to YouTube and find the dish you’d like to prepare, but there are thousands of food YouTubers which makes it a bit difficult to decide which ones you should follow.
Naturally, you shouldn’t expect anything but the best from the chefs offering advice on how to prepare a certain dish. To help you narrow down the search we’ve compiled a top ten list of food YouTubers, that will hopefully help you discover your new favorite meals. Let’s take a peek at the most influential food channels on YouTube.
Top Food YouTubers
Eating healthy, delicious meals improves the quality of our lives. These YouTube channels may assist you in improving your diet while learning how to prepare dishes that are tasty and nourishing at the same time. Want to know more about the channels or the YouTubers? Try InflueNex YouTube Influencer Marketing Platform to get the details.
1. Rosanna Pansino
This 33-year-old actress and YouTube personality is best known for her baking show titled Nerdy Nummies that has featured celebrities such as Michelle Phan or Bethany Mota. In 2015 Rosanna published a book under the same title, which included recipes and step by step tutorials on how to prepare them.
Her YouTube channel has over 10 million subscribers and 2.395 million total views and yet her popularity is expected to continue to grow. Besides being a great cook, Pansino is also an aspiring actress who appeared in a number of TV shows.
2. Cooking With Dog
After more than a decade and nearly 300 episodes, this unorthodox cooking show is still one of YouTube’s best sources of Japanese dishes. The show is hosted by an anonymous Chef and a dog named Francis. If you are interested in Japanese cuisine you can also check out the website Cooking With Dog the offers meal planners and a list of recipes that include more than 300 dishes.
With 1.4 million subscribers and 185 million views this unusual YouTube food channel now has a cult following, especially because Francis died in 2016.
3. Binging With Babish
Andrew Rea is a young New York-based filmmaker who had a brilliant idea to recreate dishes featured in movies and TV shows, back in 2006. Even the channel’s name is based on a fictional character Oliver Babish from the TV series The West Wing. The viewers of Rea’s food videos can only see his torso and some parts of the kitchen, which adds a touch of mystery to this remarkable channel.
The Binging With Babish YouTube channel has 2.7 million subscribers and it is easily one of the best sources of unusual recipes on YouTube. Andrew Rea has also published a book in October 2017, titled Eat What You Watch: A Cookbook for Movie Lovers, that contains forty recipes from some of the best movies ever made.
4. You Suck at Cooking
The perfect blend of cooking tips and humor have made this YouTube channel famous. Don’t expect to find the secret recipes for the most brilliant dishes ever invented because most videos are aimed at inexperienced cooks who are bored of eating at restaurants.
The channel has been online since 2014, and in such a short period of time it has attracted over 100 million views and it currently has 1.2 million subscribers. The motto ‘No Bullshit, Just Cooking’ sums up perfectly the first-person videos featured on this channel.
5. Tasty
If you would like to find out where do fortune cookies come from or how to make a four flavor cheesecake, you should start following this channel. Tasty is actually run by BuzzFeed’s division that produces all content related to food and beverages. All recipes on this channel are divided into four categories, Tasty Junior, Tasty Happy Hour, Tasty Story, and Mom Vs Chef.
Tasty is present on all major social networks, including Facebook and Instagram. The YouTube channel has 8.2 million subscribers and their most viewed video ‘7 Easy Chicken Diners’ currently has over 10 million views.
6. Jamie Oliver
You probably already know Jamie from his TV show ‘The Naked Chef’ or you’ve read one of his books, but a lot of people don’t know that he has been a YouTuber since 2006. Oliver’s channel was created in 2006, and during the last twelve years, it has amassed over 3.7 million subscribers.
The British chef and restaurateur is a great source of delicious recipes from all around the world but just be prepared that most of the meals Jamie cooks require an advanced culinary skill set.
7. Laura in the Kitchen
The Laura Vitale’s YouTube channel is unquestionably the best place on the Internet to find out more about Italian food. Besides being a YouTuber that has 3.1 million subscribers, Laura is also a host of several TV shows. Laura in the Kitchen show started on YouTube in 2010, and in the last eight years, it has attracted millions of viewers.
Besides preparing dishes from Italian cuisine, Laura is also famous for preparing delicious desserts, milkshakes, and smoothies.
8. SORTEDfood
This channel was started in May 2010 by a group of school friends. Ben Ebbrell, Mike Huttlestone, Jamie Spafford, and Barry Taylor realized that they all have dietary problems, and they decided to do something about it. Today their company has fourteen employees who help them produce and advertise their food videos.
SORTEDfood channel has a worldwide following with over 1.8 million subscribers and their videos are more focused on food tips than on the process of preparing the dishes. Even so, this team of British food enthusiasts is still worth following.
9. Epic Meal Time
You may not want to eat everything you see on this channel, because Harley Morenstein, the show’s host, has built his reputation by preparing high-calorie meals. This Canadian and a group of his friends have started the Epic Meal Time channel in 2010, and in the last eight years, celebrities like Kevin Smith and Arnold Schwarzenegger have made guest appearances.
The show has won a number of awards, which clearly shows that Epic Meal Time combines entertainment with food in a most captivating way.
10. Gordon Ramsay
Gordon Ramsay’s career has been so successful that it is hardly surprising that his YouTube channel has 6.6 million subscribers. Over the last twenty years, Ramsy had his own TV shows, made guest appearances on a number of shows hosted by other celebrities and he managed to acquire restaurants all over the world.
His YouTube channel was created in 2006 and it has more than a billion total views. He is also quite famous for his no-nonsense approach to aspiring cooks that often shatters their illusions of becoming great culinary masters.
Conclusion
If you’re feeling a bit fed up with your diet and you want to shake things up a bit, then YouTube is a great place to start. You can find great recipes and step by step tutorials that will show you how to prepare them. The YouTube channels we featured in this article are among the very best you can find, but there still hundreds of channels you should check out if you’re looking for a particular cuisine. Make sure to let us know who is your favorite food YouTuber in the comments below.
FAQ: Learn More about Food YouTubers
1. What is the best cooking channel on YouTube?
If you prefer American cuisine, Tasty is gorgeous because of its abundant recipes for making burgers, pizza, and steak. If you are crazy about Sushi or Udon noodle, Cooking with Dog is an amazing channel on YouTube. If you are a cakeholic, you must not miss Rosanna Pansino, who can even bake a Tiger King.
2. What should I name my YouTube cooking channel?
Here are some ideas of naming your YouTube cooking channel. You can start with “Cook with XXX (your name),” “XXX (your name) in the Kitchen,” or other funny names like Devilish Baker.
3. How do I start a cooking vlog?
Before starting a cooking vlog, you need to define your brand and get enough equipment. Learn more recipes and practice cooking before shooting.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Coming up with new recipes that will impress everyone you know is a simple mission. You just have to go to YouTube and find the dish you’d like to prepare, but there are thousands of food YouTubers which makes it a bit difficult to decide which ones you should follow.
Naturally, you shouldn’t expect anything but the best from the chefs offering advice on how to prepare a certain dish. To help you narrow down the search we’ve compiled a top ten list of food YouTubers, that will hopefully help you discover your new favorite meals. Let’s take a peek at the most influential food channels on YouTube.
Top Food YouTubers
Eating healthy, delicious meals improves the quality of our lives. These YouTube channels may assist you in improving your diet while learning how to prepare dishes that are tasty and nourishing at the same time. Want to know more about the channels or the YouTubers? Try InflueNex YouTube Influencer Marketing Platform to get the details.
1. Rosanna Pansino
This 33-year-old actress and YouTube personality is best known for her baking show titled Nerdy Nummies that has featured celebrities such as Michelle Phan or Bethany Mota. In 2015 Rosanna published a book under the same title, which included recipes and step by step tutorials on how to prepare them.
Her YouTube channel has over 10 million subscribers and 2.395 million total views and yet her popularity is expected to continue to grow. Besides being a great cook, Pansino is also an aspiring actress who appeared in a number of TV shows.
2. Cooking With Dog
After more than a decade and nearly 300 episodes, this unorthodox cooking show is still one of YouTube’s best sources of Japanese dishes. The show is hosted by an anonymous Chef and a dog named Francis. If you are interested in Japanese cuisine you can also check out the website Cooking With Dog the offers meal planners and a list of recipes that include more than 300 dishes.
With 1.4 million subscribers and 185 million views this unusual YouTube food channel now has a cult following, especially because Francis died in 2016.
3. Binging With Babish
Andrew Rea is a young New York-based filmmaker who had a brilliant idea to recreate dishes featured in movies and TV shows, back in 2006. Even the channel’s name is based on a fictional character Oliver Babish from the TV series The West Wing. The viewers of Rea’s food videos can only see his torso and some parts of the kitchen, which adds a touch of mystery to this remarkable channel.
The Binging With Babish YouTube channel has 2.7 million subscribers and it is easily one of the best sources of unusual recipes on YouTube. Andrew Rea has also published a book in October 2017, titled Eat What You Watch: A Cookbook for Movie Lovers, that contains forty recipes from some of the best movies ever made.
4. You Suck at Cooking
The perfect blend of cooking tips and humor have made this YouTube channel famous. Don’t expect to find the secret recipes for the most brilliant dishes ever invented because most videos are aimed at inexperienced cooks who are bored of eating at restaurants.
The channel has been online since 2014, and in such a short period of time it has attracted over 100 million views and it currently has 1.2 million subscribers. The motto ‘No Bullshit, Just Cooking’ sums up perfectly the first-person videos featured on this channel.
5. Tasty
If you would like to find out where do fortune cookies come from or how to make a four flavor cheesecake, you should start following this channel. Tasty is actually run by BuzzFeed’s division that produces all content related to food and beverages. All recipes on this channel are divided into four categories, Tasty Junior, Tasty Happy Hour, Tasty Story, and Mom Vs Chef.
Tasty is present on all major social networks, including Facebook and Instagram. The YouTube channel has 8.2 million subscribers and their most viewed video ‘7 Easy Chicken Diners’ currently has over 10 million views.
6. Jamie Oliver
You probably already know Jamie from his TV show ‘The Naked Chef’ or you’ve read one of his books, but a lot of people don’t know that he has been a YouTuber since 2006. Oliver’s channel was created in 2006, and during the last twelve years, it has amassed over 3.7 million subscribers.
The British chef and restaurateur is a great source of delicious recipes from all around the world but just be prepared that most of the meals Jamie cooks require an advanced culinary skill set.
7. Laura in the Kitchen
The Laura Vitale’s YouTube channel is unquestionably the best place on the Internet to find out more about Italian food. Besides being a YouTuber that has 3.1 million subscribers, Laura is also a host of several TV shows. Laura in the Kitchen show started on YouTube in 2010, and in the last eight years, it has attracted millions of viewers.
Besides preparing dishes from Italian cuisine, Laura is also famous for preparing delicious desserts, milkshakes, and smoothies.
8. SORTEDfood
This channel was started in May 2010 by a group of school friends. Ben Ebbrell, Mike Huttlestone, Jamie Spafford, and Barry Taylor realized that they all have dietary problems, and they decided to do something about it. Today their company has fourteen employees who help them produce and advertise their food videos.
SORTEDfood channel has a worldwide following with over 1.8 million subscribers and their videos are more focused on food tips than on the process of preparing the dishes. Even so, this team of British food enthusiasts is still worth following.
9. Epic Meal Time
You may not want to eat everything you see on this channel, because Harley Morenstein, the show’s host, has built his reputation by preparing high-calorie meals. This Canadian and a group of his friends have started the Epic Meal Time channel in 2010, and in the last eight years, celebrities like Kevin Smith and Arnold Schwarzenegger have made guest appearances.
The show has won a number of awards, which clearly shows that Epic Meal Time combines entertainment with food in a most captivating way.
10. Gordon Ramsay
Gordon Ramsay’s career has been so successful that it is hardly surprising that his YouTube channel has 6.6 million subscribers. Over the last twenty years, Ramsy had his own TV shows, made guest appearances on a number of shows hosted by other celebrities and he managed to acquire restaurants all over the world.
His YouTube channel was created in 2006 and it has more than a billion total views. He is also quite famous for his no-nonsense approach to aspiring cooks that often shatters their illusions of becoming great culinary masters.
Conclusion
If you’re feeling a bit fed up with your diet and you want to shake things up a bit, then YouTube is a great place to start. You can find great recipes and step by step tutorials that will show you how to prepare them. The YouTube channels we featured in this article are among the very best you can find, but there still hundreds of channels you should check out if you’re looking for a particular cuisine. Make sure to let us know who is your favorite food YouTuber in the comments below.
FAQ: Learn More about Food YouTubers
1. What is the best cooking channel on YouTube?
If you prefer American cuisine, Tasty is gorgeous because of its abundant recipes for making burgers, pizza, and steak. If you are crazy about Sushi or Udon noodle, Cooking with Dog is an amazing channel on YouTube. If you are a cakeholic, you must not miss Rosanna Pansino, who can even bake a Tiger King.
2. What should I name my YouTube cooking channel?
Here are some ideas of naming your YouTube cooking channel. You can start with “Cook with XXX (your name),” “XXX (your name) in the Kitchen,” or other funny names like Devilish Baker.
3. How do I start a cooking vlog?
Before starting a cooking vlog, you need to define your brand and get enough equipment. Learn more recipes and practice cooking before shooting.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Coming up with new recipes that will impress everyone you know is a simple mission. You just have to go to YouTube and find the dish you’d like to prepare, but there are thousands of food YouTubers which makes it a bit difficult to decide which ones you should follow.
Naturally, you shouldn’t expect anything but the best from the chefs offering advice on how to prepare a certain dish. To help you narrow down the search we’ve compiled a top ten list of food YouTubers, that will hopefully help you discover your new favorite meals. Let’s take a peek at the most influential food channels on YouTube.
Top Food YouTubers
Eating healthy, delicious meals improves the quality of our lives. These YouTube channels may assist you in improving your diet while learning how to prepare dishes that are tasty and nourishing at the same time. Want to know more about the channels or the YouTubers? Try InflueNex YouTube Influencer Marketing Platform to get the details.
1. Rosanna Pansino
This 33-year-old actress and YouTube personality is best known for her baking show titled Nerdy Nummies that has featured celebrities such as Michelle Phan or Bethany Mota. In 2015 Rosanna published a book under the same title, which included recipes and step by step tutorials on how to prepare them.
Her YouTube channel has over 10 million subscribers and 2.395 million total views and yet her popularity is expected to continue to grow. Besides being a great cook, Pansino is also an aspiring actress who appeared in a number of TV shows.
2. Cooking With Dog
After more than a decade and nearly 300 episodes, this unorthodox cooking show is still one of YouTube’s best sources of Japanese dishes. The show is hosted by an anonymous Chef and a dog named Francis. If you are interested in Japanese cuisine you can also check out the website Cooking With Dog the offers meal planners and a list of recipes that include more than 300 dishes.
With 1.4 million subscribers and 185 million views this unusual YouTube food channel now has a cult following, especially because Francis died in 2016.
3. Binging With Babish
Andrew Rea is a young New York-based filmmaker who had a brilliant idea to recreate dishes featured in movies and TV shows, back in 2006. Even the channel’s name is based on a fictional character Oliver Babish from the TV series The West Wing. The viewers of Rea’s food videos can only see his torso and some parts of the kitchen, which adds a touch of mystery to this remarkable channel.
The Binging With Babish YouTube channel has 2.7 million subscribers and it is easily one of the best sources of unusual recipes on YouTube. Andrew Rea has also published a book in October 2017, titled Eat What You Watch: A Cookbook for Movie Lovers, that contains forty recipes from some of the best movies ever made.
4. You Suck at Cooking
The perfect blend of cooking tips and humor have made this YouTube channel famous. Don’t expect to find the secret recipes for the most brilliant dishes ever invented because most videos are aimed at inexperienced cooks who are bored of eating at restaurants.
The channel has been online since 2014, and in such a short period of time it has attracted over 100 million views and it currently has 1.2 million subscribers. The motto ‘No Bullshit, Just Cooking’ sums up perfectly the first-person videos featured on this channel.
5. Tasty
If you would like to find out where do fortune cookies come from or how to make a four flavor cheesecake, you should start following this channel. Tasty is actually run by BuzzFeed’s division that produces all content related to food and beverages. All recipes on this channel are divided into four categories, Tasty Junior, Tasty Happy Hour, Tasty Story, and Mom Vs Chef.
Tasty is present on all major social networks, including Facebook and Instagram. The YouTube channel has 8.2 million subscribers and their most viewed video ‘7 Easy Chicken Diners’ currently has over 10 million views.
6. Jamie Oliver
You probably already know Jamie from his TV show ‘The Naked Chef’ or you’ve read one of his books, but a lot of people don’t know that he has been a YouTuber since 2006. Oliver’s channel was created in 2006, and during the last twelve years, it has amassed over 3.7 million subscribers.
The British chef and restaurateur is a great source of delicious recipes from all around the world but just be prepared that most of the meals Jamie cooks require an advanced culinary skill set.
7. Laura in the Kitchen
The Laura Vitale’s YouTube channel is unquestionably the best place on the Internet to find out more about Italian food. Besides being a YouTuber that has 3.1 million subscribers, Laura is also a host of several TV shows. Laura in the Kitchen show started on YouTube in 2010, and in the last eight years, it has attracted millions of viewers.
Besides preparing dishes from Italian cuisine, Laura is also famous for preparing delicious desserts, milkshakes, and smoothies.
8. SORTEDfood
This channel was started in May 2010 by a group of school friends. Ben Ebbrell, Mike Huttlestone, Jamie Spafford, and Barry Taylor realized that they all have dietary problems, and they decided to do something about it. Today their company has fourteen employees who help them produce and advertise their food videos.
SORTEDfood channel has a worldwide following with over 1.8 million subscribers and their videos are more focused on food tips than on the process of preparing the dishes. Even so, this team of British food enthusiasts is still worth following.
9. Epic Meal Time
You may not want to eat everything you see on this channel, because Harley Morenstein, the show’s host, has built his reputation by preparing high-calorie meals. This Canadian and a group of his friends have started the Epic Meal Time channel in 2010, and in the last eight years, celebrities like Kevin Smith and Arnold Schwarzenegger have made guest appearances.
The show has won a number of awards, which clearly shows that Epic Meal Time combines entertainment with food in a most captivating way.
10. Gordon Ramsay
Gordon Ramsay’s career has been so successful that it is hardly surprising that his YouTube channel has 6.6 million subscribers. Over the last twenty years, Ramsy had his own TV shows, made guest appearances on a number of shows hosted by other celebrities and he managed to acquire restaurants all over the world.
His YouTube channel was created in 2006 and it has more than a billion total views. He is also quite famous for his no-nonsense approach to aspiring cooks that often shatters their illusions of becoming great culinary masters.
Conclusion
If you’re feeling a bit fed up with your diet and you want to shake things up a bit, then YouTube is a great place to start. You can find great recipes and step by step tutorials that will show you how to prepare them. The YouTube channels we featured in this article are among the very best you can find, but there still hundreds of channels you should check out if you’re looking for a particular cuisine. Make sure to let us know who is your favorite food YouTuber in the comments below.
FAQ: Learn More about Food YouTubers
1. What is the best cooking channel on YouTube?
If you prefer American cuisine, Tasty is gorgeous because of its abundant recipes for making burgers, pizza, and steak. If you are crazy about Sushi or Udon noodle, Cooking with Dog is an amazing channel on YouTube. If you are a cakeholic, you must not miss Rosanna Pansino, who can even bake a Tiger King.
2. What should I name my YouTube cooking channel?
Here are some ideas of naming your YouTube cooking channel. You can start with “Cook with XXX (your name),” “XXX (your name) in the Kitchen,” or other funny names like Devilish Baker.
3. How do I start a cooking vlog?
Before starting a cooking vlog, you need to define your brand and get enough equipment. Learn more recipes and practice cooking before shooting.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Igniting Your Individual Brand Flame
How to Find Your Niche and Style - a Starter’s Guide
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
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Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
Best YouTube Video Editor for Beginners
Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
Best YouTube Video Editor for Beginners
Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
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Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: "In 2024, Recipe Rulers YouTube's Finest Food Talks"
- Author: Joseph
- Created at : 2024-05-31 13:42:38
- Updated at : 2024-06-01 13:42:38
- Link: https://youtube-stream.techidaily.com/in-2024-recipe-rulers-youtubes-finest-food-talks/
- License: This work is licensed under CC BY-NC-SA 4.0.
