Rallying Towards Partnership: Reach the Critical 10K View Target Quickly

How to Become A YouTube Partner

Richard Bennett

Oct 26, 2023• Proven solutions

0

Navin explains this issue really clearly.

YouTube announced changes to its Partnership Program for some time. For a long time, anybody who had an account in good standing could monetize their videos and start earning ad revenue, but now you need to have 10,000 views to qualify.

My first thought was that this isn’t fair. Small channels shouldn’t be barred from trying to earn money.

I was prepared to go to war over this. Or do an angry blog post. One of those.

However, when you consider YouTube’s reasons for imposing this milestone, it actually starts to make a lot of sense. Here are 4 reasons why this will be a good thing for creators.

1. 10,000 isn’t a crazy number

This is actually a very do-able number for a smaller channel if the creator works hard at growing their audience. Remember that this is cumulative – you don’t need to get 10,000 views on a single video.

Say you receive about 100 views per video and post once a week. It would take you about 2 years to reach 10,000 at that rate, except that it wouldn’t because if you’re putting out good content on that reliable a schedule your channel will be growing (even if it’s slow).

If you get 500 views per video and post every week, you’ll reach 10,000 in about 5 months.

2. 10,000 views aren’t worth much money

Earning money from ad revenue has always been tough. This is just a little extra weight.

How much money could you earn off of 10,000 views, anyways? Not much.

You need to earn $50 in ad revenue to be paid out, and 10,000 views wouldn’t have gotten you there. You would have had to have passed this milestone anyways to actually see any money.

It’s too hard to put an exact number on the money you could have earned from your first 10,000 views – there are too many variables – but considering that smaller channels get lower-paying ads we’re probably talking about pocket change.

3. Inappropriate content won’t be monetized

YouTube has been having issues with advertisers lately. A lot of brands have been justifiably miffed that their products are appearing next to some violent, threatening, objectively offensive content. Anyone could monetize, and some pretty bad eggs took advantage of that.

Now that channels will be applying for YouTube’s Partnership Program instead of simply activating the feature, there can be a real screening process. Channels with content that violates YouTube’s Community Guidelines can be barred from monetization.

4. Thieves won’t profit

There are people out there who want views, subscribers, and nice comments but who do not want to put any real work into getting them. It isn’t uncommon for someone like this to download a video they like and post it to their own channel.

This reposted video will steal views and ad revenue away from the real post on the creator’s channel.

Having a review process for the Partnership Program will help ensure that these content thieves are caught before they can make any money.

YouTube also recently made it easier to report users for impersonation, regardless of how many views they have.

TheGamingGuy looked into people who had stolen his logo and found out they had also stolen whole videos from other YouTubers.

There are clear benefits to this new milestone, but there are also some questions remaining.

How does this change stop content thieves from taking views and ad revenue from creators?

It will help stop them from making money themselves, but not from siphoning away views from other channels. The impersonation rules only apply if somebody is pretending to be another creator. You can steal and repost someone’s content without pretending to be them.

This new rule does take away money as an incentive for stealing content, but a lot of people doing this probably aren’t in it for the money. They might just be misguided fans who want to repost videos they enjoy.

Could this affect your CPM?

Competition plays a huge role in how much YouTubers earn from ad revenue. Some genres are bigger on YouTube than others and, the more popular your genre is, the more options advertisers have. The more competition there is for higher-paying ads, the larger your channel has to be to get them.

Could this new milestone decrease competition in some genres?

Leave a comment to let me know what you think. Jayaprakash, one of our members here, also started an active forum thread on this issue so make sure to join that discussion too!

Touch Up YouTube Videos with Effects in Filmora

You can check our tips and tricks about how to get more views, and here is one thing that need to remember that content is the king. To polish your video content, you can use some YouTube video editing software to remove unwanted clips, add texts and titles, apply filters, create attractive channel arts such as banner and thumbnail. Here, I recommend Wondershare Filmora .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Navin explains this issue really clearly.

YouTube announced changes to its Partnership Program for some time. For a long time, anybody who had an account in good standing could monetize their videos and start earning ad revenue, but now you need to have 10,000 views to qualify.

My first thought was that this isn’t fair. Small channels shouldn’t be barred from trying to earn money.

I was prepared to go to war over this. Or do an angry blog post. One of those.

However, when you consider YouTube’s reasons for imposing this milestone, it actually starts to make a lot of sense. Here are 4 reasons why this will be a good thing for creators.

1. 10,000 isn’t a crazy number

This is actually a very do-able number for a smaller channel if the creator works hard at growing their audience. Remember that this is cumulative – you don’t need to get 10,000 views on a single video.

Say you receive about 100 views per video and post once a week. It would take you about 2 years to reach 10,000 at that rate, except that it wouldn’t because if you’re putting out good content on that reliable a schedule your channel will be growing (even if it’s slow).

If you get 500 views per video and post every week, you’ll reach 10,000 in about 5 months.

2. 10,000 views aren’t worth much money

Earning money from ad revenue has always been tough. This is just a little extra weight.

How much money could you earn off of 10,000 views, anyways? Not much.

You need to earn $50 in ad revenue to be paid out, and 10,000 views wouldn’t have gotten you there. You would have had to have passed this milestone anyways to actually see any money.

It’s too hard to put an exact number on the money you could have earned from your first 10,000 views – there are too many variables – but considering that smaller channels get lower-paying ads we’re probably talking about pocket change.

3. Inappropriate content won’t be monetized

YouTube has been having issues with advertisers lately. A lot of brands have been justifiably miffed that their products are appearing next to some violent, threatening, objectively offensive content. Anyone could monetize, and some pretty bad eggs took advantage of that.

Now that channels will be applying for YouTube’s Partnership Program instead of simply activating the feature, there can be a real screening process. Channels with content that violates YouTube’s Community Guidelines can be barred from monetization.

4. Thieves won’t profit

There are people out there who want views, subscribers, and nice comments but who do not want to put any real work into getting them. It isn’t uncommon for someone like this to download a video they like and post it to their own channel.

This reposted video will steal views and ad revenue away from the real post on the creator’s channel.

Having a review process for the Partnership Program will help ensure that these content thieves are caught before they can make any money.

YouTube also recently made it easier to report users for impersonation, regardless of how many views they have.

TheGamingGuy looked into people who had stolen his logo and found out they had also stolen whole videos from other YouTubers.

There are clear benefits to this new milestone, but there are also some questions remaining.

How does this change stop content thieves from taking views and ad revenue from creators?

It will help stop them from making money themselves, but not from siphoning away views from other channels. The impersonation rules only apply if somebody is pretending to be another creator. You can steal and repost someone’s content without pretending to be them.

This new rule does take away money as an incentive for stealing content, but a lot of people doing this probably aren’t in it for the money. They might just be misguided fans who want to repost videos they enjoy.

Could this affect your CPM?

Competition plays a huge role in how much YouTubers earn from ad revenue. Some genres are bigger on YouTube than others and, the more popular your genre is, the more options advertisers have. The more competition there is for higher-paying ads, the larger your channel has to be to get them.

Could this new milestone decrease competition in some genres?

Leave a comment to let me know what you think. Jayaprakash, one of our members here, also started an active forum thread on this issue so make sure to join that discussion too!

Touch Up YouTube Videos with Effects in Filmora

You can check our tips and tricks about how to get more views, and here is one thing that need to remember that content is the king. To polish your video content, you can use some YouTube video editing software to remove unwanted clips, add texts and titles, apply filters, create attractive channel arts such as banner and thumbnail. Here, I recommend Wondershare Filmora .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Navin explains this issue really clearly.

YouTube announced changes to its Partnership Program for some time. For a long time, anybody who had an account in good standing could monetize their videos and start earning ad revenue, but now you need to have 10,000 views to qualify.

My first thought was that this isn’t fair. Small channels shouldn’t be barred from trying to earn money.

I was prepared to go to war over this. Or do an angry blog post. One of those.

However, when you consider YouTube’s reasons for imposing this milestone, it actually starts to make a lot of sense. Here are 4 reasons why this will be a good thing for creators.

1. 10,000 isn’t a crazy number

This is actually a very do-able number for a smaller channel if the creator works hard at growing their audience. Remember that this is cumulative – you don’t need to get 10,000 views on a single video.

Say you receive about 100 views per video and post once a week. It would take you about 2 years to reach 10,000 at that rate, except that it wouldn’t because if you’re putting out good content on that reliable a schedule your channel will be growing (even if it’s slow).

If you get 500 views per video and post every week, you’ll reach 10,000 in about 5 months.

2. 10,000 views aren’t worth much money

Earning money from ad revenue has always been tough. This is just a little extra weight.

How much money could you earn off of 10,000 views, anyways? Not much.

You need to earn $50 in ad revenue to be paid out, and 10,000 views wouldn’t have gotten you there. You would have had to have passed this milestone anyways to actually see any money.

It’s too hard to put an exact number on the money you could have earned from your first 10,000 views – there are too many variables – but considering that smaller channels get lower-paying ads we’re probably talking about pocket change.

3. Inappropriate content won’t be monetized

YouTube has been having issues with advertisers lately. A lot of brands have been justifiably miffed that their products are appearing next to some violent, threatening, objectively offensive content. Anyone could monetize, and some pretty bad eggs took advantage of that.

Now that channels will be applying for YouTube’s Partnership Program instead of simply activating the feature, there can be a real screening process. Channels with content that violates YouTube’s Community Guidelines can be barred from monetization.

4. Thieves won’t profit

There are people out there who want views, subscribers, and nice comments but who do not want to put any real work into getting them. It isn’t uncommon for someone like this to download a video they like and post it to their own channel.

This reposted video will steal views and ad revenue away from the real post on the creator’s channel.

Having a review process for the Partnership Program will help ensure that these content thieves are caught before they can make any money.

YouTube also recently made it easier to report users for impersonation, regardless of how many views they have.

TheGamingGuy looked into people who had stolen his logo and found out they had also stolen whole videos from other YouTubers.

There are clear benefits to this new milestone, but there are also some questions remaining.

How does this change stop content thieves from taking views and ad revenue from creators?

It will help stop them from making money themselves, but not from siphoning away views from other channels. The impersonation rules only apply if somebody is pretending to be another creator. You can steal and repost someone’s content without pretending to be them.

This new rule does take away money as an incentive for stealing content, but a lot of people doing this probably aren’t in it for the money. They might just be misguided fans who want to repost videos they enjoy.

Could this affect your CPM?

Competition plays a huge role in how much YouTubers earn from ad revenue. Some genres are bigger on YouTube than others and, the more popular your genre is, the more options advertisers have. The more competition there is for higher-paying ads, the larger your channel has to be to get them.

Could this new milestone decrease competition in some genres?

Leave a comment to let me know what you think. Jayaprakash, one of our members here, also started an active forum thread on this issue so make sure to join that discussion too!

Touch Up YouTube Videos with Effects in Filmora

You can check our tips and tricks about how to get more views, and here is one thing that need to remember that content is the king. To polish your video content, you can use some YouTube video editing software to remove unwanted clips, add texts and titles, apply filters, create attractive channel arts such as banner and thumbnail. Here, I recommend Wondershare Filmora .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Navin explains this issue really clearly.

YouTube announced changes to its Partnership Program for some time. For a long time, anybody who had an account in good standing could monetize their videos and start earning ad revenue, but now you need to have 10,000 views to qualify.

My first thought was that this isn’t fair. Small channels shouldn’t be barred from trying to earn money.

I was prepared to go to war over this. Or do an angry blog post. One of those.

However, when you consider YouTube’s reasons for imposing this milestone, it actually starts to make a lot of sense. Here are 4 reasons why this will be a good thing for creators.

1. 10,000 isn’t a crazy number

This is actually a very do-able number for a smaller channel if the creator works hard at growing their audience. Remember that this is cumulative – you don’t need to get 10,000 views on a single video.

Say you receive about 100 views per video and post once a week. It would take you about 2 years to reach 10,000 at that rate, except that it wouldn’t because if you’re putting out good content on that reliable a schedule your channel will be growing (even if it’s slow).

If you get 500 views per video and post every week, you’ll reach 10,000 in about 5 months.

2. 10,000 views aren’t worth much money

Earning money from ad revenue has always been tough. This is just a little extra weight.

How much money could you earn off of 10,000 views, anyways? Not much.

You need to earn $50 in ad revenue to be paid out, and 10,000 views wouldn’t have gotten you there. You would have had to have passed this milestone anyways to actually see any money.

It’s too hard to put an exact number on the money you could have earned from your first 10,000 views – there are too many variables – but considering that smaller channels get lower-paying ads we’re probably talking about pocket change.

3. Inappropriate content won’t be monetized

YouTube has been having issues with advertisers lately. A lot of brands have been justifiably miffed that their products are appearing next to some violent, threatening, objectively offensive content. Anyone could monetize, and some pretty bad eggs took advantage of that.

Now that channels will be applying for YouTube’s Partnership Program instead of simply activating the feature, there can be a real screening process. Channels with content that violates YouTube’s Community Guidelines can be barred from monetization.

4. Thieves won’t profit

There are people out there who want views, subscribers, and nice comments but who do not want to put any real work into getting them. It isn’t uncommon for someone like this to download a video they like and post it to their own channel.

This reposted video will steal views and ad revenue away from the real post on the creator’s channel.

Having a review process for the Partnership Program will help ensure that these content thieves are caught before they can make any money.

YouTube also recently made it easier to report users for impersonation, regardless of how many views they have.

TheGamingGuy looked into people who had stolen his logo and found out they had also stolen whole videos from other YouTubers.

There are clear benefits to this new milestone, but there are also some questions remaining.

How does this change stop content thieves from taking views and ad revenue from creators?

It will help stop them from making money themselves, but not from siphoning away views from other channels. The impersonation rules only apply if somebody is pretending to be another creator. You can steal and repost someone’s content without pretending to be them.

This new rule does take away money as an incentive for stealing content, but a lot of people doing this probably aren’t in it for the money. They might just be misguided fans who want to repost videos they enjoy.

Could this affect your CPM?

Competition plays a huge role in how much YouTubers earn from ad revenue. Some genres are bigger on YouTube than others and, the more popular your genre is, the more options advertisers have. The more competition there is for higher-paying ads, the larger your channel has to be to get them.

Could this new milestone decrease competition in some genres?

Leave a comment to let me know what you think. Jayaprakash, one of our members here, also started an active forum thread on this issue so make sure to join that discussion too!

Touch Up YouTube Videos with Effects in Filmora

You can check our tips and tricks about how to get more views, and here is one thing that need to remember that content is the king. To polish your video content, you can use some YouTube video editing software to remove unwanted clips, add texts and titles, apply filters, create attractive channel arts such as banner and thumbnail. Here, I recommend Wondershare Filmora .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Engaging Local Audiences with Social Media Videos

[Infographic] Social Video Marketing Tips for Small Business

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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