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In 2024, Prime Audio Solutions for Creators
Prime Audio Solutions for Creators
Best Microphone for YouTubers
Richard Bennett
Mar 27, 2024• Proven solutions
If you want your viewers to be glued to their screens then quality audio is just as important as quality video for your YouTube channel. People will watch your vlog because they want to hear what you are saying. It can be tempting to use the audio your camera records rather than buy a separate microphone. Unfortunately, the microphones built into most cameras will only record mediocre audio. In this case, we have researched and found out the following best microphones for YouTube videos based on its price and performance. Besides, we will also highlight the best microphones for different recording scenarios. Whether you’re making gaming videos or recording yourself singing, or filming inside or outside, you will get to know which one is best for your situation. Let’s check out now.
- Best Microphones for YouTube Videos
- Best Microphones for Different Types of YouTube Creators
- Tips for Recording YouTube Audio
- How to Sync your Audio in Filmora
Part 1: Best Microphones for YouTube Videos [Best for All]
Here are examples of some of the best external microphones for YouTube:
1. Blue Snowball USB Mic - $60
The Snowball is especially good for vlogging from your webcam because it is easy to hook up to your computer using a USB port. It will record your audio simultaneously while you are using your webcam. The biggest drawback of the Snowball is that it needs to be close to you while your record. This combined with its larger size means that it will probably need to be in your shot.
2. RØDE Video Shotgun Mic - $140
The Shotgun attaches to your DSLR camera and is great for capturing specific sounds, like dialogue, without a lot of background noise. To work well it needs to be pointing at the person who is speaking, and it should be fairly close to them as well. This means that the camera cannot be too far back from you while you vlog.
3. Audio-Technica AT875R Line + Gradient Condenser Microphone - $240
This microphone is similar to the ones you think of being mounted on boom poles on professional sets, and it can easily be mounted onto a pole and used the same way. This gradient condenser mic is good at picking up sound at a distance, and at only picking up sound coming from directly in front of it. If you are working alone then you can set this mic up on a stand so it is pointing at you, or if you have a friend to help you you can ask them to hold it on a boom pole.
4. Sony LAV Wireless Mic System - $600
A LAV Mic, also called a lavalier or lapel mic, is a small microphone which can be clipped onto clothing. Wearing a LAV Mic while you vlog will allow you to move around freely and still capture great audio, rather than being stuck in range of a stationary mic. There are both wired and wireless options available in LAV Mics.
5. Roland R-05 WAVE/MP3 Recorder - $200
The R-05 is a pocket recorder that captures flawless audio. Its small size means you can hide it in your pocket and it will not show up in your video. Also, since it does not need to hook up to your camera or computer you will have freedom of movement.
Part 2: Best Microphones for All Types of YouTube Creators
If you have to invest in a new piece of equipment for your YouTube channel, consider upgrading your microphones. Your viewers can forgive your grainy video footage, poor lighting, and unsteady camera handling, but if your audio sounds like you’re speaking across the road on a busy highway, all your hard work will be wasted, because nobody will want to watch it.
But the thing about microphones is that they are not all created equal. Depending on the type of videos you’re filming and the environment where you’re recording, the capabilities of the microphone will differ.
1. Best Microphone for Live Streamers and Gamers
Blue Yeti USB - $150
As a live streamer, gamer, or vlogger such as beauty or lifestyle, you’ll want a balance of easy setup and high-quality audio. The Blue Yeti USB delivers on that.
It’s the closest budget microphone to a professional studio mic on the market, and it feels that way when you hold its solid metal frame for the first time. Connecting directly to your computer via USB, the Blue Yeti comes with a 6-feet long USB cable. Out of the box, it sits upon a sturdy stand, which can be removed and the mic can be threaded a shock mount.
The Blue Yeti can pick up audio in four different polar patterns: cardioid, bidirectional, omnidirectional, and stereo. This makes it incredibly versatile, but if you are streaming, I recommend keeping it on cardioid.
Tip: In cardioid mode, speak into the front of the mic, not the top of it.
2. Best Microphones for Outdoor Locations
Rode VideoMic Pro Compact VMP Shotgun Microphone - $268
When you are filming outside, you are dealing with audio from all different directions: distant traffic, a gust of wind, the neighbor’s kids, etc.
That’s why a shotgun mic is better than an omnidirectional one for outdoor situations. Shotgun microphones, such as the Rode VideoMic Pro, picks up audio only in the direction it’s pointing in. You can aim it at your subject and it will give you clear audio without a lot of background noises.
The Rode VideoMic Pro comes with a mount that attaches on top of your camera, if you are filming outdoors. So if you are holding the camera and vlogging, then the audio will be great. However, if you want to take advantage of the space, and set the camera further away, you should attach the mic on a boom or a stand to get the best audio.
Tip: With Rode VideoMic Pro, and any mic you use to shoot outdoors, always do a sound check to make sure the quality is up to standard. Ten seconds of your subject talking at the level they will be speaking in will be enough to judge the sound quality.
3. Best Microphone for Music (Vocals)
Audio-Technica AT2035 - $163
If you are a serious musician on YouTube, then you will need a serious microphone like the Audio-Technica AT2035. This microphone connects via an XLR cable and requires phantom power, so you will need to invest in an audio interface, if you don’t already have one.
Nevertheless, this microphone does a fantastic job isolating the source of sound and eliminating background noise. Even if you’re recording in your bedroom, and not a professional studio, you’ll still get high quality vocals from this microphone.
Tip : Position yourself 8-12 inches away from the mic when singing. This allows your voice to sound more natural (too close and it’ll sound bassy) and it prevents the audio volume from fluctuating too dramatically as you move around or sing loudly one part and quietly at another.
4. Best Microphone for Voice Over
Rode NTK Tube Condenser Microphone - $529
The Rode NTK Tube is arguably one of the best microphone for its price. You can spend a thousand dollars and get a professional studio microphone, but you can’t do much better than the Rode NTK.
If you’re recording out of a studio environment, whether it’s a professional, semi-professional, or a closet with soft padded walls, the Rode NTK will give warmth and richness to every word you speak, while still offering crispness. Allow it to warm up for a few minutes before you start recording, and you’ll have awesome audio for your voice over.
This mic is great for YouTubers who are creating video essays, ADR, animated videos, or other videos that require top quality narrations.
Tip: Make sure you have a mic stand that you can raise to your standing height. Standing while recording voice over allows you diaphragm to open up, which will improve the quality of your voice.
5. Best Microphone for Big Echoey Space
Sennheiser MD 421 II Cardioid Dynamic Mic - $449
Commonly used to record isolated percussions or brass instruments, the Sennheiser MD 421 II is also wonderful if you need to record vocals in a large room. As a versatile dynamic mic, it doesn’t allow background noises or reverberations to bleed into the source vocal.
The Sennheiser MD 421 II has a rugged design as it’s built for live situations, such as concerts. This is a great microphone to have in your arsenal, should you end up recording in a large venue such as a conference or an arena.
If you are a YouTuber who makes a lot of video in warehouses, workshops, or rehearsal halls, then you should consider investing in a Sennheiser MD 421 II to get the most out of these acoustically complicated locations.
Tip : Sometimes audio in a loud, big environment can’t be saved by the best microphone. If that’s the case, film the source of the background noise. Get b-roll of people walking around, machinery operating, or whatever challenging sound you are dealing with in the large space. Cutting to these noise makers will give the audience a reference for the background noise, which helps conceal it.
6. Best Handheld Microphone for Interviews
Zoom ZH1 H1 Handy Portable Digital Recorder - $68.99
This unidirectional microphone delivers clear and crisp audio. Compact, portable, and lightweight, the Zoom ZH1 H1 is a terrific choice for YouTubers who are looking for a handheld option for a microphone.
As a YouTuber, you may not have a crew to help you wrangle cable or a team member to help you monitor your audio levels, that is what makes Zoom ZH1 H1 a solid choice, as it is wireless and you can check the levels right in the palm of your hands as you record and even hear playback on the device.
The only thing that might slow you down, is that the audio will be captured directly onto the device, which means that you will need to sync up your audio to video afterward.
Tip : Before you start your interview, hit record on video and audio and then clap on camera, causing the audio to spike and giving you a video reference. This will give you a clear mark for syncing up, the sound of the clap and your hands coming together on camera.
7. Best Microphone for Action and Fitness
Rode VMPR VideoMic Pro R with Rycote Lyre Shockmount - $214.90
If you’re a YouTuber who films a lot of action shots or fitness videos, where you, your camera and your microphone are in motion, then I recommend the Rode VMPR VideoMic Pro R with Rycote Lyre Shockmount.
The Rode VMRP VideoMic Pro is a shotgun microphone that can focus on your subject in front of the camera with a low self-noise. This is excellent when you’re filming action shots, because you can always direct your mic at what you want to record knowing you won’t capture too much from other angles.
The Rycote Lyre shock mount eliminates any external audio that can be caused by movements to the microphone and camera. The shock mount is made of an elastic solution, so it’s incredibly durable.
Tip : For a greater range, the Rode VMRP Video Mic Pro can be mounted onto a boom pole, should the subject need to move around within the shot or if the camera needs to move away from the subject.
8. Best Waterproof Microphone
Sennheiser MKE 2 elements - Action Mic for the GoPro HERO4 - $200
In or around water, nothing can ruin a day of shooting faster than getting your equipment wet. If you’re using GoPro Hero4 for shooting all your intense water shots, you would be familiar with the awful audio you capture when the camera is inside the waterproof casing.
Lucky for you, Sennheiser has developed a waterproof microphone, the MKE 2 elements. This little furry ball that connects to your GoPro Hero4 can withstand up to 1 meter of water. Because underwater sound is captured differently (via a hydrophone ), the Sennheiser MKE 2 elements can’t actually record audio underwater, however, it’ll be ready to keep recording quality audio once it resurfaces.
Tip: Double check to make sure that the mic cable is not blocking the seal of the waterproof case of the camera before launching it into the water.
Different situations call for different equipment. This is the true for tradespeople, golfers, and YouTubers. If you want to get the best audio, it’s more than simply buying the most expensive one, you’ll also need to find the microphone most suited for that situation.
I hope this post helped you improve your audio quality. If you are having challenges finding a good microphone for a particular scenario, let us know in the comments below!
Part 3: 10 Tips for Recording YouTube Audio [Video Tutorial]
After picking up the best microphone based on your need, you can record your audio now. But wait, here are 10 tips for using the microphones to record better audio for your YouTube video. In case that you are in a hurry, we have summarized the following tips for a quick look.
- Silence everything you don’t want your mic to record.
- Put your mobile phone in airplane mode.
- Minimize echo.
- Block wind from reaching your mic.
- Upgrade your mic.
- Adjust your levels.
- Start with a sound cue if you’re planning to do some syncing in post.
- Get close to the sound.
- ADR.
- Record Ambient Sound.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 4: How to Sync your Audio in Filmora
Both the LAV Mics and the R-05 will create separate audio clips which you will need to sync up with your video when you are finished recording.
Note: when you start recording, clap two or three times. This will create distinct and visible audio spikes for you to look for when you sync the audio with video.
1. Import Video and Audio Files
Once you have finished recording and have opened up Filmora Video Editor , import your video and drag and drop it into your timeline. The audio recorded with the built in camera mic is already lined with your video clip and your audio and video will both automatically share the video track.
Now import the audio from your external microphone and drag and drop it to your audio track. The audio track is initially hidden, but it will appear when you pull an audio file into the timeline.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
2.Detach Default Audio from Video
Since you have recorded a separate audio file, you should detach the original audio recorded with the built-in camera mic from the video. To do this, just right click the video clip in the timeline and select Audio Detach from the drop down menu.
3.Align Spikes in Video Audio and Recorded Audio
Find the spikes that represent your clapping in both audio tracks. Then, adjust your external audio so its clapping patterns are in line with those in your camera’s audio track. You can magnify your timeline for a better control.
Once your external audio is synced to your camera’s audio it will also be synced to your video. You no longer need your camera’s audio and can delete it.
Watch the video below to check more features about Filmora.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If you want your viewers to be glued to their screens then quality audio is just as important as quality video for your YouTube channel. People will watch your vlog because they want to hear what you are saying. It can be tempting to use the audio your camera records rather than buy a separate microphone. Unfortunately, the microphones built into most cameras will only record mediocre audio. In this case, we have researched and found out the following best microphones for YouTube videos based on its price and performance. Besides, we will also highlight the best microphones for different recording scenarios. Whether you’re making gaming videos or recording yourself singing, or filming inside or outside, you will get to know which one is best for your situation. Let’s check out now.
- Best Microphones for YouTube Videos
- Best Microphones for Different Types of YouTube Creators
- Tips for Recording YouTube Audio
- How to Sync your Audio in Filmora
Part 1: Best Microphones for YouTube Videos [Best for All]
Here are examples of some of the best external microphones for YouTube:
1. Blue Snowball USB Mic - $60
The Snowball is especially good for vlogging from your webcam because it is easy to hook up to your computer using a USB port. It will record your audio simultaneously while you are using your webcam. The biggest drawback of the Snowball is that it needs to be close to you while your record. This combined with its larger size means that it will probably need to be in your shot.
2. RØDE Video Shotgun Mic - $140
The Shotgun attaches to your DSLR camera and is great for capturing specific sounds, like dialogue, without a lot of background noise. To work well it needs to be pointing at the person who is speaking, and it should be fairly close to them as well. This means that the camera cannot be too far back from you while you vlog.
3. Audio-Technica AT875R Line + Gradient Condenser Microphone - $240
This microphone is similar to the ones you think of being mounted on boom poles on professional sets, and it can easily be mounted onto a pole and used the same way. This gradient condenser mic is good at picking up sound at a distance, and at only picking up sound coming from directly in front of it. If you are working alone then you can set this mic up on a stand so it is pointing at you, or if you have a friend to help you you can ask them to hold it on a boom pole.
4. Sony LAV Wireless Mic System - $600
A LAV Mic, also called a lavalier or lapel mic, is a small microphone which can be clipped onto clothing. Wearing a LAV Mic while you vlog will allow you to move around freely and still capture great audio, rather than being stuck in range of a stationary mic. There are both wired and wireless options available in LAV Mics.
5. Roland R-05 WAVE/MP3 Recorder - $200
The R-05 is a pocket recorder that captures flawless audio. Its small size means you can hide it in your pocket and it will not show up in your video. Also, since it does not need to hook up to your camera or computer you will have freedom of movement.
Part 2: Best Microphones for All Types of YouTube Creators
If you have to invest in a new piece of equipment for your YouTube channel, consider upgrading your microphones. Your viewers can forgive your grainy video footage, poor lighting, and unsteady camera handling, but if your audio sounds like you’re speaking across the road on a busy highway, all your hard work will be wasted, because nobody will want to watch it.
But the thing about microphones is that they are not all created equal. Depending on the type of videos you’re filming and the environment where you’re recording, the capabilities of the microphone will differ.
1. Best Microphone for Live Streamers and Gamers
Blue Yeti USB - $150
As a live streamer, gamer, or vlogger such as beauty or lifestyle, you’ll want a balance of easy setup and high-quality audio. The Blue Yeti USB delivers on that.
It’s the closest budget microphone to a professional studio mic on the market, and it feels that way when you hold its solid metal frame for the first time. Connecting directly to your computer via USB, the Blue Yeti comes with a 6-feet long USB cable. Out of the box, it sits upon a sturdy stand, which can be removed and the mic can be threaded a shock mount.
The Blue Yeti can pick up audio in four different polar patterns: cardioid, bidirectional, omnidirectional, and stereo. This makes it incredibly versatile, but if you are streaming, I recommend keeping it on cardioid.
Tip: In cardioid mode, speak into the front of the mic, not the top of it.
2. Best Microphones for Outdoor Locations
Rode VideoMic Pro Compact VMP Shotgun Microphone - $268
When you are filming outside, you are dealing with audio from all different directions: distant traffic, a gust of wind, the neighbor’s kids, etc.
That’s why a shotgun mic is better than an omnidirectional one for outdoor situations. Shotgun microphones, such as the Rode VideoMic Pro, picks up audio only in the direction it’s pointing in. You can aim it at your subject and it will give you clear audio without a lot of background noises.
The Rode VideoMic Pro comes with a mount that attaches on top of your camera, if you are filming outdoors. So if you are holding the camera and vlogging, then the audio will be great. However, if you want to take advantage of the space, and set the camera further away, you should attach the mic on a boom or a stand to get the best audio.
Tip: With Rode VideoMic Pro, and any mic you use to shoot outdoors, always do a sound check to make sure the quality is up to standard. Ten seconds of your subject talking at the level they will be speaking in will be enough to judge the sound quality.
3. Best Microphone for Music (Vocals)
Audio-Technica AT2035 - $163
If you are a serious musician on YouTube, then you will need a serious microphone like the Audio-Technica AT2035. This microphone connects via an XLR cable and requires phantom power, so you will need to invest in an audio interface, if you don’t already have one.
Nevertheless, this microphone does a fantastic job isolating the source of sound and eliminating background noise. Even if you’re recording in your bedroom, and not a professional studio, you’ll still get high quality vocals from this microphone.
Tip : Position yourself 8-12 inches away from the mic when singing. This allows your voice to sound more natural (too close and it’ll sound bassy) and it prevents the audio volume from fluctuating too dramatically as you move around or sing loudly one part and quietly at another.
4. Best Microphone for Voice Over
Rode NTK Tube Condenser Microphone - $529
The Rode NTK Tube is arguably one of the best microphone for its price. You can spend a thousand dollars and get a professional studio microphone, but you can’t do much better than the Rode NTK.
If you’re recording out of a studio environment, whether it’s a professional, semi-professional, or a closet with soft padded walls, the Rode NTK will give warmth and richness to every word you speak, while still offering crispness. Allow it to warm up for a few minutes before you start recording, and you’ll have awesome audio for your voice over.
This mic is great for YouTubers who are creating video essays, ADR, animated videos, or other videos that require top quality narrations.
Tip: Make sure you have a mic stand that you can raise to your standing height. Standing while recording voice over allows you diaphragm to open up, which will improve the quality of your voice.
5. Best Microphone for Big Echoey Space
Sennheiser MD 421 II Cardioid Dynamic Mic - $449
Commonly used to record isolated percussions or brass instruments, the Sennheiser MD 421 II is also wonderful if you need to record vocals in a large room. As a versatile dynamic mic, it doesn’t allow background noises or reverberations to bleed into the source vocal.
The Sennheiser MD 421 II has a rugged design as it’s built for live situations, such as concerts. This is a great microphone to have in your arsenal, should you end up recording in a large venue such as a conference or an arena.
If you are a YouTuber who makes a lot of video in warehouses, workshops, or rehearsal halls, then you should consider investing in a Sennheiser MD 421 II to get the most out of these acoustically complicated locations.
Tip : Sometimes audio in a loud, big environment can’t be saved by the best microphone. If that’s the case, film the source of the background noise. Get b-roll of people walking around, machinery operating, or whatever challenging sound you are dealing with in the large space. Cutting to these noise makers will give the audience a reference for the background noise, which helps conceal it.
6. Best Handheld Microphone for Interviews
Zoom ZH1 H1 Handy Portable Digital Recorder - $68.99
This unidirectional microphone delivers clear and crisp audio. Compact, portable, and lightweight, the Zoom ZH1 H1 is a terrific choice for YouTubers who are looking for a handheld option for a microphone.
As a YouTuber, you may not have a crew to help you wrangle cable or a team member to help you monitor your audio levels, that is what makes Zoom ZH1 H1 a solid choice, as it is wireless and you can check the levels right in the palm of your hands as you record and even hear playback on the device.
The only thing that might slow you down, is that the audio will be captured directly onto the device, which means that you will need to sync up your audio to video afterward.
Tip : Before you start your interview, hit record on video and audio and then clap on camera, causing the audio to spike and giving you a video reference. This will give you a clear mark for syncing up, the sound of the clap and your hands coming together on camera.
7. Best Microphone for Action and Fitness
Rode VMPR VideoMic Pro R with Rycote Lyre Shockmount - $214.90
If you’re a YouTuber who films a lot of action shots or fitness videos, where you, your camera and your microphone are in motion, then I recommend the Rode VMPR VideoMic Pro R with Rycote Lyre Shockmount.
The Rode VMRP VideoMic Pro is a shotgun microphone that can focus on your subject in front of the camera with a low self-noise. This is excellent when you’re filming action shots, because you can always direct your mic at what you want to record knowing you won’t capture too much from other angles.
The Rycote Lyre shock mount eliminates any external audio that can be caused by movements to the microphone and camera. The shock mount is made of an elastic solution, so it’s incredibly durable.
Tip : For a greater range, the Rode VMRP Video Mic Pro can be mounted onto a boom pole, should the subject need to move around within the shot or if the camera needs to move away from the subject.
8. Best Waterproof Microphone
Sennheiser MKE 2 elements - Action Mic for the GoPro HERO4 - $200
In or around water, nothing can ruin a day of shooting faster than getting your equipment wet. If you’re using GoPro Hero4 for shooting all your intense water shots, you would be familiar with the awful audio you capture when the camera is inside the waterproof casing.
Lucky for you, Sennheiser has developed a waterproof microphone, the MKE 2 elements. This little furry ball that connects to your GoPro Hero4 can withstand up to 1 meter of water. Because underwater sound is captured differently (via a hydrophone ), the Sennheiser MKE 2 elements can’t actually record audio underwater, however, it’ll be ready to keep recording quality audio once it resurfaces.
Tip: Double check to make sure that the mic cable is not blocking the seal of the waterproof case of the camera before launching it into the water.
Different situations call for different equipment. This is the true for tradespeople, golfers, and YouTubers. If you want to get the best audio, it’s more than simply buying the most expensive one, you’ll also need to find the microphone most suited for that situation.
I hope this post helped you improve your audio quality. If you are having challenges finding a good microphone for a particular scenario, let us know in the comments below!
Part 3: 10 Tips for Recording YouTube Audio [Video Tutorial]
After picking up the best microphone based on your need, you can record your audio now. But wait, here are 10 tips for using the microphones to record better audio for your YouTube video. In case that you are in a hurry, we have summarized the following tips for a quick look.
- Silence everything you don’t want your mic to record.
- Put your mobile phone in airplane mode.
- Minimize echo.
- Block wind from reaching your mic.
- Upgrade your mic.
- Adjust your levels.
- Start with a sound cue if you’re planning to do some syncing in post.
- Get close to the sound.
- ADR.
- Record Ambient Sound.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 4: How to Sync your Audio in Filmora
Both the LAV Mics and the R-05 will create separate audio clips which you will need to sync up with your video when you are finished recording.
Note: when you start recording, clap two or three times. This will create distinct and visible audio spikes for you to look for when you sync the audio with video.
1. Import Video and Audio Files
Once you have finished recording and have opened up Filmora Video Editor , import your video and drag and drop it into your timeline. The audio recorded with the built in camera mic is already lined with your video clip and your audio and video will both automatically share the video track.
Now import the audio from your external microphone and drag and drop it to your audio track. The audio track is initially hidden, but it will appear when you pull an audio file into the timeline.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
2.Detach Default Audio from Video
Since you have recorded a separate audio file, you should detach the original audio recorded with the built-in camera mic from the video. To do this, just right click the video clip in the timeline and select Audio Detach from the drop down menu.
3.Align Spikes in Video Audio and Recorded Audio
Find the spikes that represent your clapping in both audio tracks. Then, adjust your external audio so its clapping patterns are in line with those in your camera’s audio track. You can magnify your timeline for a better control.
Once your external audio is synced to your camera’s audio it will also be synced to your video. You no longer need your camera’s audio and can delete it.
Watch the video below to check more features about Filmora.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If you want your viewers to be glued to their screens then quality audio is just as important as quality video for your YouTube channel. People will watch your vlog because they want to hear what you are saying. It can be tempting to use the audio your camera records rather than buy a separate microphone. Unfortunately, the microphones built into most cameras will only record mediocre audio. In this case, we have researched and found out the following best microphones for YouTube videos based on its price and performance. Besides, we will also highlight the best microphones for different recording scenarios. Whether you’re making gaming videos or recording yourself singing, or filming inside or outside, you will get to know which one is best for your situation. Let’s check out now.
- Best Microphones for YouTube Videos
- Best Microphones for Different Types of YouTube Creators
- Tips for Recording YouTube Audio
- How to Sync your Audio in Filmora
Part 1: Best Microphones for YouTube Videos [Best for All]
Here are examples of some of the best external microphones for YouTube:
1. Blue Snowball USB Mic - $60
The Snowball is especially good for vlogging from your webcam because it is easy to hook up to your computer using a USB port. It will record your audio simultaneously while you are using your webcam. The biggest drawback of the Snowball is that it needs to be close to you while your record. This combined with its larger size means that it will probably need to be in your shot.
2. RØDE Video Shotgun Mic - $140
The Shotgun attaches to your DSLR camera and is great for capturing specific sounds, like dialogue, without a lot of background noise. To work well it needs to be pointing at the person who is speaking, and it should be fairly close to them as well. This means that the camera cannot be too far back from you while you vlog.
3. Audio-Technica AT875R Line + Gradient Condenser Microphone - $240
This microphone is similar to the ones you think of being mounted on boom poles on professional sets, and it can easily be mounted onto a pole and used the same way. This gradient condenser mic is good at picking up sound at a distance, and at only picking up sound coming from directly in front of it. If you are working alone then you can set this mic up on a stand so it is pointing at you, or if you have a friend to help you you can ask them to hold it on a boom pole.
4. Sony LAV Wireless Mic System - $600
A LAV Mic, also called a lavalier or lapel mic, is a small microphone which can be clipped onto clothing. Wearing a LAV Mic while you vlog will allow you to move around freely and still capture great audio, rather than being stuck in range of a stationary mic. There are both wired and wireless options available in LAV Mics.
5. Roland R-05 WAVE/MP3 Recorder - $200
The R-05 is a pocket recorder that captures flawless audio. Its small size means you can hide it in your pocket and it will not show up in your video. Also, since it does not need to hook up to your camera or computer you will have freedom of movement.
Part 2: Best Microphones for All Types of YouTube Creators
If you have to invest in a new piece of equipment for your YouTube channel, consider upgrading your microphones. Your viewers can forgive your grainy video footage, poor lighting, and unsteady camera handling, but if your audio sounds like you’re speaking across the road on a busy highway, all your hard work will be wasted, because nobody will want to watch it.
But the thing about microphones is that they are not all created equal. Depending on the type of videos you’re filming and the environment where you’re recording, the capabilities of the microphone will differ.
1. Best Microphone for Live Streamers and Gamers
Blue Yeti USB - $150
As a live streamer, gamer, or vlogger such as beauty or lifestyle, you’ll want a balance of easy setup and high-quality audio. The Blue Yeti USB delivers on that.
It’s the closest budget microphone to a professional studio mic on the market, and it feels that way when you hold its solid metal frame for the first time. Connecting directly to your computer via USB, the Blue Yeti comes with a 6-feet long USB cable. Out of the box, it sits upon a sturdy stand, which can be removed and the mic can be threaded a shock mount.
The Blue Yeti can pick up audio in four different polar patterns: cardioid, bidirectional, omnidirectional, and stereo. This makes it incredibly versatile, but if you are streaming, I recommend keeping it on cardioid.
Tip: In cardioid mode, speak into the front of the mic, not the top of it.
2. Best Microphones for Outdoor Locations
Rode VideoMic Pro Compact VMP Shotgun Microphone - $268
When you are filming outside, you are dealing with audio from all different directions: distant traffic, a gust of wind, the neighbor’s kids, etc.
That’s why a shotgun mic is better than an omnidirectional one for outdoor situations. Shotgun microphones, such as the Rode VideoMic Pro, picks up audio only in the direction it’s pointing in. You can aim it at your subject and it will give you clear audio without a lot of background noises.
The Rode VideoMic Pro comes with a mount that attaches on top of your camera, if you are filming outdoors. So if you are holding the camera and vlogging, then the audio will be great. However, if you want to take advantage of the space, and set the camera further away, you should attach the mic on a boom or a stand to get the best audio.
Tip: With Rode VideoMic Pro, and any mic you use to shoot outdoors, always do a sound check to make sure the quality is up to standard. Ten seconds of your subject talking at the level they will be speaking in will be enough to judge the sound quality.
3. Best Microphone for Music (Vocals)
Audio-Technica AT2035 - $163
If you are a serious musician on YouTube, then you will need a serious microphone like the Audio-Technica AT2035. This microphone connects via an XLR cable and requires phantom power, so you will need to invest in an audio interface, if you don’t already have one.
Nevertheless, this microphone does a fantastic job isolating the source of sound and eliminating background noise. Even if you’re recording in your bedroom, and not a professional studio, you’ll still get high quality vocals from this microphone.
Tip : Position yourself 8-12 inches away from the mic when singing. This allows your voice to sound more natural (too close and it’ll sound bassy) and it prevents the audio volume from fluctuating too dramatically as you move around or sing loudly one part and quietly at another.
4. Best Microphone for Voice Over
Rode NTK Tube Condenser Microphone - $529
The Rode NTK Tube is arguably one of the best microphone for its price. You can spend a thousand dollars and get a professional studio microphone, but you can’t do much better than the Rode NTK.
If you’re recording out of a studio environment, whether it’s a professional, semi-professional, or a closet with soft padded walls, the Rode NTK will give warmth and richness to every word you speak, while still offering crispness. Allow it to warm up for a few minutes before you start recording, and you’ll have awesome audio for your voice over.
This mic is great for YouTubers who are creating video essays, ADR, animated videos, or other videos that require top quality narrations.
Tip: Make sure you have a mic stand that you can raise to your standing height. Standing while recording voice over allows you diaphragm to open up, which will improve the quality of your voice.
5. Best Microphone for Big Echoey Space
Sennheiser MD 421 II Cardioid Dynamic Mic - $449
Commonly used to record isolated percussions or brass instruments, the Sennheiser MD 421 II is also wonderful if you need to record vocals in a large room. As a versatile dynamic mic, it doesn’t allow background noises or reverberations to bleed into the source vocal.
The Sennheiser MD 421 II has a rugged design as it’s built for live situations, such as concerts. This is a great microphone to have in your arsenal, should you end up recording in a large venue such as a conference or an arena.
If you are a YouTuber who makes a lot of video in warehouses, workshops, or rehearsal halls, then you should consider investing in a Sennheiser MD 421 II to get the most out of these acoustically complicated locations.
Tip : Sometimes audio in a loud, big environment can’t be saved by the best microphone. If that’s the case, film the source of the background noise. Get b-roll of people walking around, machinery operating, or whatever challenging sound you are dealing with in the large space. Cutting to these noise makers will give the audience a reference for the background noise, which helps conceal it.
6. Best Handheld Microphone for Interviews
Zoom ZH1 H1 Handy Portable Digital Recorder - $68.99
This unidirectional microphone delivers clear and crisp audio. Compact, portable, and lightweight, the Zoom ZH1 H1 is a terrific choice for YouTubers who are looking for a handheld option for a microphone.
As a YouTuber, you may not have a crew to help you wrangle cable or a team member to help you monitor your audio levels, that is what makes Zoom ZH1 H1 a solid choice, as it is wireless and you can check the levels right in the palm of your hands as you record and even hear playback on the device.
The only thing that might slow you down, is that the audio will be captured directly onto the device, which means that you will need to sync up your audio to video afterward.
Tip : Before you start your interview, hit record on video and audio and then clap on camera, causing the audio to spike and giving you a video reference. This will give you a clear mark for syncing up, the sound of the clap and your hands coming together on camera.
7. Best Microphone for Action and Fitness
Rode VMPR VideoMic Pro R with Rycote Lyre Shockmount - $214.90
If you’re a YouTuber who films a lot of action shots or fitness videos, where you, your camera and your microphone are in motion, then I recommend the Rode VMPR VideoMic Pro R with Rycote Lyre Shockmount.
The Rode VMRP VideoMic Pro is a shotgun microphone that can focus on your subject in front of the camera with a low self-noise. This is excellent when you’re filming action shots, because you can always direct your mic at what you want to record knowing you won’t capture too much from other angles.
The Rycote Lyre shock mount eliminates any external audio that can be caused by movements to the microphone and camera. The shock mount is made of an elastic solution, so it’s incredibly durable.
Tip : For a greater range, the Rode VMRP Video Mic Pro can be mounted onto a boom pole, should the subject need to move around within the shot or if the camera needs to move away from the subject.
8. Best Waterproof Microphone
Sennheiser MKE 2 elements - Action Mic for the GoPro HERO4 - $200
In or around water, nothing can ruin a day of shooting faster than getting your equipment wet. If you’re using GoPro Hero4 for shooting all your intense water shots, you would be familiar with the awful audio you capture when the camera is inside the waterproof casing.
Lucky for you, Sennheiser has developed a waterproof microphone, the MKE 2 elements. This little furry ball that connects to your GoPro Hero4 can withstand up to 1 meter of water. Because underwater sound is captured differently (via a hydrophone ), the Sennheiser MKE 2 elements can’t actually record audio underwater, however, it’ll be ready to keep recording quality audio once it resurfaces.
Tip: Double check to make sure that the mic cable is not blocking the seal of the waterproof case of the camera before launching it into the water.
Different situations call for different equipment. This is the true for tradespeople, golfers, and YouTubers. If you want to get the best audio, it’s more than simply buying the most expensive one, you’ll also need to find the microphone most suited for that situation.
I hope this post helped you improve your audio quality. If you are having challenges finding a good microphone for a particular scenario, let us know in the comments below!
Part 3: 10 Tips for Recording YouTube Audio [Video Tutorial]
After picking up the best microphone based on your need, you can record your audio now. But wait, here are 10 tips for using the microphones to record better audio for your YouTube video. In case that you are in a hurry, we have summarized the following tips for a quick look.
- Silence everything you don’t want your mic to record.
- Put your mobile phone in airplane mode.
- Minimize echo.
- Block wind from reaching your mic.
- Upgrade your mic.
- Adjust your levels.
- Start with a sound cue if you’re planning to do some syncing in post.
- Get close to the sound.
- ADR.
- Record Ambient Sound.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 4: How to Sync your Audio in Filmora
Both the LAV Mics and the R-05 will create separate audio clips which you will need to sync up with your video when you are finished recording.
Note: when you start recording, clap two or three times. This will create distinct and visible audio spikes for you to look for when you sync the audio with video.
1. Import Video and Audio Files
Once you have finished recording and have opened up Filmora Video Editor , import your video and drag and drop it into your timeline. The audio recorded with the built in camera mic is already lined with your video clip and your audio and video will both automatically share the video track.
Now import the audio from your external microphone and drag and drop it to your audio track. The audio track is initially hidden, but it will appear when you pull an audio file into the timeline.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
2.Detach Default Audio from Video
Since you have recorded a separate audio file, you should detach the original audio recorded with the built-in camera mic from the video. To do this, just right click the video clip in the timeline and select Audio Detach from the drop down menu.
3.Align Spikes in Video Audio and Recorded Audio
Find the spikes that represent your clapping in both audio tracks. Then, adjust your external audio so its clapping patterns are in line with those in your camera’s audio track. You can magnify your timeline for a better control.
Once your external audio is synced to your camera’s audio it will also be synced to your video. You no longer need your camera’s audio and can delete it.
Watch the video below to check more features about Filmora.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If you want your viewers to be glued to their screens then quality audio is just as important as quality video for your YouTube channel. People will watch your vlog because they want to hear what you are saying. It can be tempting to use the audio your camera records rather than buy a separate microphone. Unfortunately, the microphones built into most cameras will only record mediocre audio. In this case, we have researched and found out the following best microphones for YouTube videos based on its price and performance. Besides, we will also highlight the best microphones for different recording scenarios. Whether you’re making gaming videos or recording yourself singing, or filming inside or outside, you will get to know which one is best for your situation. Let’s check out now.
- Best Microphones for YouTube Videos
- Best Microphones for Different Types of YouTube Creators
- Tips for Recording YouTube Audio
- How to Sync your Audio in Filmora
Part 1: Best Microphones for YouTube Videos [Best for All]
Here are examples of some of the best external microphones for YouTube:
1. Blue Snowball USB Mic - $60
The Snowball is especially good for vlogging from your webcam because it is easy to hook up to your computer using a USB port. It will record your audio simultaneously while you are using your webcam. The biggest drawback of the Snowball is that it needs to be close to you while your record. This combined with its larger size means that it will probably need to be in your shot.
2. RØDE Video Shotgun Mic - $140
The Shotgun attaches to your DSLR camera and is great for capturing specific sounds, like dialogue, without a lot of background noise. To work well it needs to be pointing at the person who is speaking, and it should be fairly close to them as well. This means that the camera cannot be too far back from you while you vlog.
3. Audio-Technica AT875R Line + Gradient Condenser Microphone - $240
This microphone is similar to the ones you think of being mounted on boom poles on professional sets, and it can easily be mounted onto a pole and used the same way. This gradient condenser mic is good at picking up sound at a distance, and at only picking up sound coming from directly in front of it. If you are working alone then you can set this mic up on a stand so it is pointing at you, or if you have a friend to help you you can ask them to hold it on a boom pole.
4. Sony LAV Wireless Mic System - $600
A LAV Mic, also called a lavalier or lapel mic, is a small microphone which can be clipped onto clothing. Wearing a LAV Mic while you vlog will allow you to move around freely and still capture great audio, rather than being stuck in range of a stationary mic. There are both wired and wireless options available in LAV Mics.
5. Roland R-05 WAVE/MP3 Recorder - $200
The R-05 is a pocket recorder that captures flawless audio. Its small size means you can hide it in your pocket and it will not show up in your video. Also, since it does not need to hook up to your camera or computer you will have freedom of movement.
Part 2: Best Microphones for All Types of YouTube Creators
If you have to invest in a new piece of equipment for your YouTube channel, consider upgrading your microphones. Your viewers can forgive your grainy video footage, poor lighting, and unsteady camera handling, but if your audio sounds like you’re speaking across the road on a busy highway, all your hard work will be wasted, because nobody will want to watch it.
But the thing about microphones is that they are not all created equal. Depending on the type of videos you’re filming and the environment where you’re recording, the capabilities of the microphone will differ.
1. Best Microphone for Live Streamers and Gamers
Blue Yeti USB - $150
As a live streamer, gamer, or vlogger such as beauty or lifestyle, you’ll want a balance of easy setup and high-quality audio. The Blue Yeti USB delivers on that.
It’s the closest budget microphone to a professional studio mic on the market, and it feels that way when you hold its solid metal frame for the first time. Connecting directly to your computer via USB, the Blue Yeti comes with a 6-feet long USB cable. Out of the box, it sits upon a sturdy stand, which can be removed and the mic can be threaded a shock mount.
The Blue Yeti can pick up audio in four different polar patterns: cardioid, bidirectional, omnidirectional, and stereo. This makes it incredibly versatile, but if you are streaming, I recommend keeping it on cardioid.
Tip: In cardioid mode, speak into the front of the mic, not the top of it.
2. Best Microphones for Outdoor Locations
Rode VideoMic Pro Compact VMP Shotgun Microphone - $268
When you are filming outside, you are dealing with audio from all different directions: distant traffic, a gust of wind, the neighbor’s kids, etc.
That’s why a shotgun mic is better than an omnidirectional one for outdoor situations. Shotgun microphones, such as the Rode VideoMic Pro, picks up audio only in the direction it’s pointing in. You can aim it at your subject and it will give you clear audio without a lot of background noises.
The Rode VideoMic Pro comes with a mount that attaches on top of your camera, if you are filming outdoors. So if you are holding the camera and vlogging, then the audio will be great. However, if you want to take advantage of the space, and set the camera further away, you should attach the mic on a boom or a stand to get the best audio.
Tip: With Rode VideoMic Pro, and any mic you use to shoot outdoors, always do a sound check to make sure the quality is up to standard. Ten seconds of your subject talking at the level they will be speaking in will be enough to judge the sound quality.
3. Best Microphone for Music (Vocals)
Audio-Technica AT2035 - $163
If you are a serious musician on YouTube, then you will need a serious microphone like the Audio-Technica AT2035. This microphone connects via an XLR cable and requires phantom power, so you will need to invest in an audio interface, if you don’t already have one.
Nevertheless, this microphone does a fantastic job isolating the source of sound and eliminating background noise. Even if you’re recording in your bedroom, and not a professional studio, you’ll still get high quality vocals from this microphone.
Tip : Position yourself 8-12 inches away from the mic when singing. This allows your voice to sound more natural (too close and it’ll sound bassy) and it prevents the audio volume from fluctuating too dramatically as you move around or sing loudly one part and quietly at another.
4. Best Microphone for Voice Over
Rode NTK Tube Condenser Microphone - $529
The Rode NTK Tube is arguably one of the best microphone for its price. You can spend a thousand dollars and get a professional studio microphone, but you can’t do much better than the Rode NTK.
If you’re recording out of a studio environment, whether it’s a professional, semi-professional, or a closet with soft padded walls, the Rode NTK will give warmth and richness to every word you speak, while still offering crispness. Allow it to warm up for a few minutes before you start recording, and you’ll have awesome audio for your voice over.
This mic is great for YouTubers who are creating video essays, ADR, animated videos, or other videos that require top quality narrations.
Tip: Make sure you have a mic stand that you can raise to your standing height. Standing while recording voice over allows you diaphragm to open up, which will improve the quality of your voice.
5. Best Microphone for Big Echoey Space
Sennheiser MD 421 II Cardioid Dynamic Mic - $449
Commonly used to record isolated percussions or brass instruments, the Sennheiser MD 421 II is also wonderful if you need to record vocals in a large room. As a versatile dynamic mic, it doesn’t allow background noises or reverberations to bleed into the source vocal.
The Sennheiser MD 421 II has a rugged design as it’s built for live situations, such as concerts. This is a great microphone to have in your arsenal, should you end up recording in a large venue such as a conference or an arena.
If you are a YouTuber who makes a lot of video in warehouses, workshops, or rehearsal halls, then you should consider investing in a Sennheiser MD 421 II to get the most out of these acoustically complicated locations.
Tip : Sometimes audio in a loud, big environment can’t be saved by the best microphone. If that’s the case, film the source of the background noise. Get b-roll of people walking around, machinery operating, or whatever challenging sound you are dealing with in the large space. Cutting to these noise makers will give the audience a reference for the background noise, which helps conceal it.
6. Best Handheld Microphone for Interviews
Zoom ZH1 H1 Handy Portable Digital Recorder - $68.99
This unidirectional microphone delivers clear and crisp audio. Compact, portable, and lightweight, the Zoom ZH1 H1 is a terrific choice for YouTubers who are looking for a handheld option for a microphone.
As a YouTuber, you may not have a crew to help you wrangle cable or a team member to help you monitor your audio levels, that is what makes Zoom ZH1 H1 a solid choice, as it is wireless and you can check the levels right in the palm of your hands as you record and even hear playback on the device.
The only thing that might slow you down, is that the audio will be captured directly onto the device, which means that you will need to sync up your audio to video afterward.
Tip : Before you start your interview, hit record on video and audio and then clap on camera, causing the audio to spike and giving you a video reference. This will give you a clear mark for syncing up, the sound of the clap and your hands coming together on camera.
7. Best Microphone for Action and Fitness
Rode VMPR VideoMic Pro R with Rycote Lyre Shockmount - $214.90
If you’re a YouTuber who films a lot of action shots or fitness videos, where you, your camera and your microphone are in motion, then I recommend the Rode VMPR VideoMic Pro R with Rycote Lyre Shockmount.
The Rode VMRP VideoMic Pro is a shotgun microphone that can focus on your subject in front of the camera with a low self-noise. This is excellent when you’re filming action shots, because you can always direct your mic at what you want to record knowing you won’t capture too much from other angles.
The Rycote Lyre shock mount eliminates any external audio that can be caused by movements to the microphone and camera. The shock mount is made of an elastic solution, so it’s incredibly durable.
Tip : For a greater range, the Rode VMRP Video Mic Pro can be mounted onto a boom pole, should the subject need to move around within the shot or if the camera needs to move away from the subject.
8. Best Waterproof Microphone
Sennheiser MKE 2 elements - Action Mic for the GoPro HERO4 - $200
In or around water, nothing can ruin a day of shooting faster than getting your equipment wet. If you’re using GoPro Hero4 for shooting all your intense water shots, you would be familiar with the awful audio you capture when the camera is inside the waterproof casing.
Lucky for you, Sennheiser has developed a waterproof microphone, the MKE 2 elements. This little furry ball that connects to your GoPro Hero4 can withstand up to 1 meter of water. Because underwater sound is captured differently (via a hydrophone ), the Sennheiser MKE 2 elements can’t actually record audio underwater, however, it’ll be ready to keep recording quality audio once it resurfaces.
Tip: Double check to make sure that the mic cable is not blocking the seal of the waterproof case of the camera before launching it into the water.
Different situations call for different equipment. This is the true for tradespeople, golfers, and YouTubers. If you want to get the best audio, it’s more than simply buying the most expensive one, you’ll also need to find the microphone most suited for that situation.
I hope this post helped you improve your audio quality. If you are having challenges finding a good microphone for a particular scenario, let us know in the comments below!
Part 3: 10 Tips for Recording YouTube Audio [Video Tutorial]
After picking up the best microphone based on your need, you can record your audio now. But wait, here are 10 tips for using the microphones to record better audio for your YouTube video. In case that you are in a hurry, we have summarized the following tips for a quick look.
- Silence everything you don’t want your mic to record.
- Put your mobile phone in airplane mode.
- Minimize echo.
- Block wind from reaching your mic.
- Upgrade your mic.
- Adjust your levels.
- Start with a sound cue if you’re planning to do some syncing in post.
- Get close to the sound.
- ADR.
- Record Ambient Sound.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 4: How to Sync your Audio in Filmora
Both the LAV Mics and the R-05 will create separate audio clips which you will need to sync up with your video when you are finished recording.
Note: when you start recording, clap two or three times. This will create distinct and visible audio spikes for you to look for when you sync the audio with video.
1. Import Video and Audio Files
Once you have finished recording and have opened up Filmora Video Editor , import your video and drag and drop it into your timeline. The audio recorded with the built in camera mic is already lined with your video clip and your audio and video will both automatically share the video track.
Now import the audio from your external microphone and drag and drop it to your audio track. The audio track is initially hidden, but it will appear when you pull an audio file into the timeline.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
2.Detach Default Audio from Video
Since you have recorded a separate audio file, you should detach the original audio recorded with the built-in camera mic from the video. To do this, just right click the video clip in the timeline and select Audio Detach from the drop down menu.
3.Align Spikes in Video Audio and Recorded Audio
Find the spikes that represent your clapping in both audio tracks. Then, adjust your external audio so its clapping patterns are in line with those in your camera’s audio track. You can magnify your timeline for a better control.
Once your external audio is synced to your camera’s audio it will also be synced to your video. You no longer need your camera’s audio and can delete it.
Watch the video below to check more features about Filmora.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Supercharge Your Channels: Mastering YouTube Traffic Boosts
5 Tips to Get More Views with YouTube Optimization [Free Checklist]
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
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- Title: In 2024, Prime Audio Solutions for Creators
- Author: Joseph
- Created at : 2024-05-31 13:42:21
- Updated at : 2024-06-01 13:42:21
- Link: https://youtube-stream.techidaily.com/in-2024-prime-audio-solutions-for-creators/
- License: This work is licensed under CC BY-NC-SA 4.0.
