Optimizing Channel Branding to Skyrocket Subscriber Numbers

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Overcome: Video Tiny Hiccups Not Visible

How to Fix the YouTube Shorts Not Showing Up Issue?

Liza Brown

Oct 26, 2023• Proven solutions

Well, a YouTube Shorts is said to be YouTube’s short-form answer to TikTok. You can quickly scroll via algorithmically-driven feed, discover other similar short videos, and subscribe to your favorite creators.

Here, creators can record, share, and edit short-form video content that’s 60 seconds or less and vertically oriented. And, unlike Instagram stories, YouTube Shorts won’t disappear but will remain on your channel. So, that’s the brief intro of YouTube Shorts which we think everyone is aware of after YouTube has announced its YouTube Shorts availability globally.

However, certain factors are still there, raising the issue or concern of YouTube Shorts not showing. Thus, if you can’t find the YouTube Shorts option or videos, or YouTube Shorts disappeared, find a solution in this post.

Part 1: Why Do YouTube Shorts Not Showing Up?

There could be multiple reasons why YouTube Shorts not showing on your phone, the channel’s home page etc.

Besides, many scenarios arise with this issue, namely the YouTube Shorts option not showing up, the YouTube Shorts button missing, and YouTube Shorts videos not showing correctly.

And, there are valid reasons as well as to why these situations are happening to you. So, let’s discuss each of them separately in brief, along with the solutions in the next section.

• YouTube Shorts are not showing on the channel’s homepage

The standard and the most common reason why YouTube Shorts are not showing on the channel’s homepage is that you have not updated the YouTube app.

• YouTube Shorts option not showing up

This may be happening either because you’ve not updated the app or your internet connection is pretty slow to show you the option. There could be another reason as you may not have cleared the YouTube mobile app’s cache and data.

• YouTube Shorts button missing

Again, you may not have updated the YouTube app, or your internet connection is slow is the most common reason here. Moreover, the button of YouTube Shorts stays hidden behind the +icon.

• YouTube Shorts videos not showing correctly

The most valid reason for YouTube Shorts not showing correctly or YouTube Shorts disappearing is that you have a poor internet connection. Plus, we’ve discussed proper steps below if you’ve missed something while uploading the YouTube Shorts triggering this scenario.

Before we move on to fixing YouTube Shorts not showing the issue, here’s a quick note on which videos qualify as YouTube Shorts. Shorts are different from YouTube stories. Unlike YouTube stories, it gets displayed in your regular channel feed along with your other YouTube videos.

And, you must note that a YouTube Shorts video consists of two criteria as follows.

• The video has to be vertical (portrait-style)
• The video must be 60 seconds or less

Part 2: How to Fix YouTube Shorts Not Showing Up?

Here’s the section covering fixes on YouTube Shorts not showing. Please give it a read and resolve your issue happily!

Fix 1: Update the YouTube App

As we’ve already discussed above, check if your YouTube mobile app has the latest version. The newest version of the YouTube mobile app (Version: 16.17.36) has a dedicated Shorts button at the bottom. And, it replaces the Trending button from the YouTube app.

Moreover, the option to upload Shorts is now hidden behind the + icon. Tap on the + icon and hit the Create a Short option.

Fix 2: Check If Shorts Is Available in Your Country

Now, YouTube Shorts is available globally, but there was a phase when YouTube Shorts was a beta feature. It was only available in India and the US, which could be why you could not view Shorts in the YouTube app.

Fix 3: YouTube Shorts Is Mobile-only

As of now, YouTube Shorts is only available on a smartphone because it’s still in beta version. However, you can create Shorts via smartphone and the camera option in YouTube mobile app. Hence, there’s no point in searching for Shorts on your computer.

You can upload Shorts videos from your laptop. The entire process is similar to uploading a regular video. However, you have to mention #Shorts in the title and description to differentiate it as a Shorts video.

Common Fixes to YouTube Shorts Not Working

1. Update the YouTube App to the latest version.
2. Clear the YouTube mobile app’s data and cache.
3. Check if your internet is connected or your internet connection is strong.
4. Restart your smartphone and try again.
5. The YouTube server can be down, busy, or under maintenance. Wait for a while and try again.

The fixes above are also applicable if the YouTube Shorts are not showing on iPhone as well.

Or, you can try the VPN solution before contacting the YouTube team.

If Videos Are Not Visible under YouTube Shorts

Solution 1: Ensure that you’ve added #shorts in the title and description. Those who have YouTube Shorts, they can make shorts videos via the Shorts camera. Those who can’t access this camera can also upload their current vertical videos that are less than 60 seconds after adding the hashtag #Shorts in the title or description.

All in all, you must include #shorts to let the YouTube algorithm figure out the video is created for Shorts, and the issue of YouTube Shorts not showing up will also be resolved.

Solution 2: Sometimes, you may not find YouTube Shorts videos if they’re precisely 60 seconds in duration because YouTube sometimes adds 1-2 seconds to a Shorts video for some reason. So, be alert here and ensure your Shorts video is around 58 seconds or less.

Solution 3: If your YouTube Shorts is not getting views, you need to wait more here because it takes a while for YouTube to index a Shorts video and suggest them to people. So, it’s the task of the algorithm that varies from person to person. Some Shorts videos take several days while others take weeks.

If YouTube Shorts Videos Are Not Showing up Correctly

Once uploaded, the YouTube Shorts will be displayed in a vertical thumbnail on YouTube and other regular content already there in your account. Or, it’s your choice to create a new channel for the YouTube shorts videos. If the YouTube shorts not showing correctly, you can try as follows:

Step 1. Go to your channel and select the “customize channel” option.

Step 2. Hop on to the Featured section, and choose the add section.

Step 3. You’ll see shorts videos under the “videos” section. Click that, and the videos you have which are tagged in with #shorts in the title or description will automatically display here.

Bonus Tip: How to Easily Create Vertical Videos for YouTube Shorts on PC

The YouTube Shorts app is pretty convenient to use nowadays. However, it doesn’t allow you to fine-edit the videos if you’ve explored the app or specifically when you want your videos to look more professional. The app doesn’t even have many filtering options, such as Effects, Elements, etc., to make your videos more interactive.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professional-looking YouTube Shorts videos to engage your viewers highly. Even no famous YouTuber uploads their videos directly from the app without using any third-party tool.

We recommend Wondershare Filmora because it is a production and post-production app available for Windows and Mac computers. It gives tough competition to some globally renowned tools like Final Cut Pro X, Adobe Premiere Pro, etc., because of its simplicity. Furthermore, Filmora has its inbuilt screen, voice recording features, and webcam that can be useful to create game walkthroughs, interactive videos, and voiceovers as needed.

Moreover, a YouTube Shorts video can be made through Wondershare Filmora using the below-mentioned guide.

Note: We are assuming that you have already recorded a vertical video using your smartphone and that it has been transferred to your PC.

So, the signature feature to create YouTube Shorts videos on Wondershare Filmora is Auto Reframe.

Powered by AI technology, Auto Reframe automatically identifies the focal point of your video and crops it while always maintaining it within the frame. This way, the main object or action in your video never goes out of vision.

You can choose an aspect ratio that best fits YouTube Shorts which is 9:16.

How to Use Auto Reframe in Filmora?

Step 1. Open Filmora and Select Auto Reframe

You can choose among three ways to open the Auto Reframe feature in Filmora.

  * **Way 1:** Once you open Filmora, the main interface will display the **Auto Reframe** tab on the right-hand panel. Click it to open directly

• Way 2: Import media as File > Import Media Files and select the file. After you import the media, right-click and choose the Auto Reframe.

• Way 3: Lastly, you can choose the Tools option on the top menu bar and hit the Auto Reframe.

Step 2. Adjust the Aspect Ratio and Motion Speed

A separate dialog box will display once you have selected the Auto Reframe option. Now, click on Import Media and choose a single video to import. You can change the imported video by hitting the Replace File at the top menu.

There are multiple aspect ratio templates available such as square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). As you are making YouTube Shorts, so you need to select 9:16.

You can adjust the speed of your video in multiple options: keep it at Auto or make it Slow or Fast as per your requirements.

Step 3. Analyze, and Auto Reframe the Video

Once you finish the above adjustments, hit the Analysis tab. Filmora will take a few seconds to finish analyzing your video project.

Then the video will be automatically and quickly reframed to your specified speed and aspect ratio. You can modify these aspect ratios and speed options by hitting the Restart option as well.

Step 4. Preview the Reframed Video and Check

Lastly, you can preview your final video. If the video needs more work, you can also play and pause it at the point you want to adjust the frame. You can use Next Edit Point, Undo, Redo, and Previous Edit Point at the bottom panel.

Step 5. Export the Reframed Video

Finally, after all the final adjustments, you can hit the Export tab, name your file and choose the destination folder.

Part 3: FAQs about YouTube Shorts

1. Where to download the YouTube Shorts app?

The YouTube Shorts app is currently available in the YouTube app that your iOS or Android smartphone has. To access it, sign in to your Google account, tap the + button at the bottom, and select the Create a Short option in the popup box that shows off.

2. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

3. Can I Upload Shorts Video on Computer?

Yes. You can upload a Short video by following the traditional method.

• Click the Create camera icon on your PC.
• Click on Upload Videos.
• Locate the file on the PC you want to upload, and you are all done.

However, the option best works in smartphones, and still, if you are uploading through a laptop or PC, make sure to add #shorts in the title or description of the uploaded video.

4. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assured that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

5. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone no matter how many subscribers the YouTube channel has.

6. Can you make money on Shorts?

Short-form video creators do not share revenue from advertisements played in the Shorts player right now. Instead, start the YouTube Shorts Fund, a $100M fund for creators that helps build the future of short-form video on YouTube.

Conclusion

Hopefully, you have resolved the concern of YouTube Shorts not showing. You can access your total dose of entertainment by getting the YouTube Shorts through our editing tips mentioned in the last section.

However, we’ve mainly defined the editing part of Wondershare Filmora except creating YouTube Shorts through its Auto Reframe feature. But, as you go through Filmora, you will find that editing is not a cumbersome task to follow over this platform. It’s the easiest!

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

Well, a YouTube Shorts is said to be YouTube’s short-form answer to TikTok. You can quickly scroll via algorithmically-driven feed, discover other similar short videos, and subscribe to your favorite creators.

Here, creators can record, share, and edit short-form video content that’s 60 seconds or less and vertically oriented. And, unlike Instagram stories, YouTube Shorts won’t disappear but will remain on your channel. So, that’s the brief intro of YouTube Shorts which we think everyone is aware of after YouTube has announced its YouTube Shorts availability globally.

However, certain factors are still there, raising the issue or concern of YouTube Shorts not showing. Thus, if you can’t find the YouTube Shorts option or videos, or YouTube Shorts disappeared, find a solution in this post.

Part 1: Why Do YouTube Shorts Not Showing Up?

There could be multiple reasons why YouTube Shorts not showing on your phone, the channel’s home page etc.

Besides, many scenarios arise with this issue, namely the YouTube Shorts option not showing up, the YouTube Shorts button missing, and YouTube Shorts videos not showing correctly.

And, there are valid reasons as well as to why these situations are happening to you. So, let’s discuss each of them separately in brief, along with the solutions in the next section.

• YouTube Shorts are not showing on the channel’s homepage

The standard and the most common reason why YouTube Shorts are not showing on the channel’s homepage is that you have not updated the YouTube app.

• YouTube Shorts option not showing up

This may be happening either because you’ve not updated the app or your internet connection is pretty slow to show you the option. There could be another reason as you may not have cleared the YouTube mobile app’s cache and data.

• YouTube Shorts button missing

Again, you may not have updated the YouTube app, or your internet connection is slow is the most common reason here. Moreover, the button of YouTube Shorts stays hidden behind the +icon.

• YouTube Shorts videos not showing correctly

The most valid reason for YouTube Shorts not showing correctly or YouTube Shorts disappearing is that you have a poor internet connection. Plus, we’ve discussed proper steps below if you’ve missed something while uploading the YouTube Shorts triggering this scenario.

Before we move on to fixing YouTube Shorts not showing the issue, here’s a quick note on which videos qualify as YouTube Shorts. Shorts are different from YouTube stories. Unlike YouTube stories, it gets displayed in your regular channel feed along with your other YouTube videos.

And, you must note that a YouTube Shorts video consists of two criteria as follows.

• The video has to be vertical (portrait-style)
• The video must be 60 seconds or less

Part 2: How to Fix YouTube Shorts Not Showing Up?

Here’s the section covering fixes on YouTube Shorts not showing. Please give it a read and resolve your issue happily!

Fix 1: Update the YouTube App

As we’ve already discussed above, check if your YouTube mobile app has the latest version. The newest version of the YouTube mobile app (Version: 16.17.36) has a dedicated Shorts button at the bottom. And, it replaces the Trending button from the YouTube app.

Moreover, the option to upload Shorts is now hidden behind the + icon. Tap on the + icon and hit the Create a Short option.

Fix 2: Check If Shorts Is Available in Your Country

Now, YouTube Shorts is available globally, but there was a phase when YouTube Shorts was a beta feature. It was only available in India and the US, which could be why you could not view Shorts in the YouTube app.

Fix 3: YouTube Shorts Is Mobile-only

As of now, YouTube Shorts is only available on a smartphone because it’s still in beta version. However, you can create Shorts via smartphone and the camera option in YouTube mobile app. Hence, there’s no point in searching for Shorts on your computer.

You can upload Shorts videos from your laptop. The entire process is similar to uploading a regular video. However, you have to mention #Shorts in the title and description to differentiate it as a Shorts video.

Common Fixes to YouTube Shorts Not Working

1. Update the YouTube App to the latest version.
2. Clear the YouTube mobile app’s data and cache.
3. Check if your internet is connected or your internet connection is strong.
4. Restart your smartphone and try again.
5. The YouTube server can be down, busy, or under maintenance. Wait for a while and try again.

The fixes above are also applicable if the YouTube Shorts are not showing on iPhone as well.

Or, you can try the VPN solution before contacting the YouTube team.

If Videos Are Not Visible under YouTube Shorts

Solution 1: Ensure that you’ve added #shorts in the title and description. Those who have YouTube Shorts, they can make shorts videos via the Shorts camera. Those who can’t access this camera can also upload their current vertical videos that are less than 60 seconds after adding the hashtag #Shorts in the title or description.

All in all, you must include #shorts to let the YouTube algorithm figure out the video is created for Shorts, and the issue of YouTube Shorts not showing up will also be resolved.

Solution 2: Sometimes, you may not find YouTube Shorts videos if they’re precisely 60 seconds in duration because YouTube sometimes adds 1-2 seconds to a Shorts video for some reason. So, be alert here and ensure your Shorts video is around 58 seconds or less.

Solution 3: If your YouTube Shorts is not getting views, you need to wait more here because it takes a while for YouTube to index a Shorts video and suggest them to people. So, it’s the task of the algorithm that varies from person to person. Some Shorts videos take several days while others take weeks.

If YouTube Shorts Videos Are Not Showing up Correctly

Once uploaded, the YouTube Shorts will be displayed in a vertical thumbnail on YouTube and other regular content already there in your account. Or, it’s your choice to create a new channel for the YouTube shorts videos. If the YouTube shorts not showing correctly, you can try as follows:

Step 1. Go to your channel and select the “customize channel” option.

Step 2. Hop on to the Featured section, and choose the add section.

Step 3. You’ll see shorts videos under the “videos” section. Click that, and the videos you have which are tagged in with #shorts in the title or description will automatically display here.

Bonus Tip: How to Easily Create Vertical Videos for YouTube Shorts on PC

The YouTube Shorts app is pretty convenient to use nowadays. However, it doesn’t allow you to fine-edit the videos if you’ve explored the app or specifically when you want your videos to look more professional. The app doesn’t even have many filtering options, such as Effects, Elements, etc., to make your videos more interactive.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professional-looking YouTube Shorts videos to engage your viewers highly. Even no famous YouTuber uploads their videos directly from the app without using any third-party tool.

We recommend Wondershare Filmora because it is a production and post-production app available for Windows and Mac computers. It gives tough competition to some globally renowned tools like Final Cut Pro X, Adobe Premiere Pro, etc., because of its simplicity. Furthermore, Filmora has its inbuilt screen, voice recording features, and webcam that can be useful to create game walkthroughs, interactive videos, and voiceovers as needed.

Moreover, a YouTube Shorts video can be made through Wondershare Filmora using the below-mentioned guide.

Note: We are assuming that you have already recorded a vertical video using your smartphone and that it has been transferred to your PC.

So, the signature feature to create YouTube Shorts videos on Wondershare Filmora is Auto Reframe.

Powered by AI technology, Auto Reframe automatically identifies the focal point of your video and crops it while always maintaining it within the frame. This way, the main object or action in your video never goes out of vision.

You can choose an aspect ratio that best fits YouTube Shorts which is 9:16.

How to Use Auto Reframe in Filmora?

Step 1. Open Filmora and Select Auto Reframe

You can choose among three ways to open the Auto Reframe feature in Filmora.

  * **Way 1:** Once you open Filmora, the main interface will display the **Auto Reframe** tab on the right-hand panel. Click it to open directly

• Way 2: Import media as File > Import Media Files and select the file. After you import the media, right-click and choose the Auto Reframe.

• Way 3: Lastly, you can choose the Tools option on the top menu bar and hit the Auto Reframe.

Step 2. Adjust the Aspect Ratio and Motion Speed

A separate dialog box will display once you have selected the Auto Reframe option. Now, click on Import Media and choose a single video to import. You can change the imported video by hitting the Replace File at the top menu.

There are multiple aspect ratio templates available such as square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). As you are making YouTube Shorts, so you need to select 9:16.

You can adjust the speed of your video in multiple options: keep it at Auto or make it Slow or Fast as per your requirements.

Step 3. Analyze, and Auto Reframe the Video

Once you finish the above adjustments, hit the Analysis tab. Filmora will take a few seconds to finish analyzing your video project.

Then the video will be automatically and quickly reframed to your specified speed and aspect ratio. You can modify these aspect ratios and speed options by hitting the Restart option as well.

Step 4. Preview the Reframed Video and Check

Lastly, you can preview your final video. If the video needs more work, you can also play and pause it at the point you want to adjust the frame. You can use Next Edit Point, Undo, Redo, and Previous Edit Point at the bottom panel.

Step 5. Export the Reframed Video

Finally, after all the final adjustments, you can hit the Export tab, name your file and choose the destination folder.

Part 3: FAQs about YouTube Shorts

1. Where to download the YouTube Shorts app?

The YouTube Shorts app is currently available in the YouTube app that your iOS or Android smartphone has. To access it, sign in to your Google account, tap the + button at the bottom, and select the Create a Short option in the popup box that shows off.

2. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

3. Can I Upload Shorts Video on Computer?

Yes. You can upload a Short video by following the traditional method.

• Click the Create camera icon on your PC.
• Click on Upload Videos.
• Locate the file on the PC you want to upload, and you are all done.

However, the option best works in smartphones, and still, if you are uploading through a laptop or PC, make sure to add #shorts in the title or description of the uploaded video.

4. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assured that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

5. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone no matter how many subscribers the YouTube channel has.

6. Can you make money on Shorts?

Short-form video creators do not share revenue from advertisements played in the Shorts player right now. Instead, start the YouTube Shorts Fund, a $100M fund for creators that helps build the future of short-form video on YouTube.

Conclusion

Hopefully, you have resolved the concern of YouTube Shorts not showing. You can access your total dose of entertainment by getting the YouTube Shorts through our editing tips mentioned in the last section.

However, we’ve mainly defined the editing part of Wondershare Filmora except creating YouTube Shorts through its Auto Reframe feature. But, as you go through Filmora, you will find that editing is not a cumbersome task to follow over this platform. It’s the easiest!

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

Well, a YouTube Shorts is said to be YouTube’s short-form answer to TikTok. You can quickly scroll via algorithmically-driven feed, discover other similar short videos, and subscribe to your favorite creators.

Here, creators can record, share, and edit short-form video content that’s 60 seconds or less and vertically oriented. And, unlike Instagram stories, YouTube Shorts won’t disappear but will remain on your channel. So, that’s the brief intro of YouTube Shorts which we think everyone is aware of after YouTube has announced its YouTube Shorts availability globally.

However, certain factors are still there, raising the issue or concern of YouTube Shorts not showing. Thus, if you can’t find the YouTube Shorts option or videos, or YouTube Shorts disappeared, find a solution in this post.

Part 1: Why Do YouTube Shorts Not Showing Up?

There could be multiple reasons why YouTube Shorts not showing on your phone, the channel’s home page etc.

Besides, many scenarios arise with this issue, namely the YouTube Shorts option not showing up, the YouTube Shorts button missing, and YouTube Shorts videos not showing correctly.

And, there are valid reasons as well as to why these situations are happening to you. So, let’s discuss each of them separately in brief, along with the solutions in the next section.

• YouTube Shorts are not showing on the channel’s homepage

The standard and the most common reason why YouTube Shorts are not showing on the channel’s homepage is that you have not updated the YouTube app.

• YouTube Shorts option not showing up

This may be happening either because you’ve not updated the app or your internet connection is pretty slow to show you the option. There could be another reason as you may not have cleared the YouTube mobile app’s cache and data.

• YouTube Shorts button missing

Again, you may not have updated the YouTube app, or your internet connection is slow is the most common reason here. Moreover, the button of YouTube Shorts stays hidden behind the +icon.

• YouTube Shorts videos not showing correctly

The most valid reason for YouTube Shorts not showing correctly or YouTube Shorts disappearing is that you have a poor internet connection. Plus, we’ve discussed proper steps below if you’ve missed something while uploading the YouTube Shorts triggering this scenario.

Before we move on to fixing YouTube Shorts not showing the issue, here’s a quick note on which videos qualify as YouTube Shorts. Shorts are different from YouTube stories. Unlike YouTube stories, it gets displayed in your regular channel feed along with your other YouTube videos.

And, you must note that a YouTube Shorts video consists of two criteria as follows.

• The video has to be vertical (portrait-style)
• The video must be 60 seconds or less

Part 2: How to Fix YouTube Shorts Not Showing Up?

Here’s the section covering fixes on YouTube Shorts not showing. Please give it a read and resolve your issue happily!

Fix 1: Update the YouTube App

As we’ve already discussed above, check if your YouTube mobile app has the latest version. The newest version of the YouTube mobile app (Version: 16.17.36) has a dedicated Shorts button at the bottom. And, it replaces the Trending button from the YouTube app.

Moreover, the option to upload Shorts is now hidden behind the + icon. Tap on the + icon and hit the Create a Short option.

Fix 2: Check If Shorts Is Available in Your Country

Now, YouTube Shorts is available globally, but there was a phase when YouTube Shorts was a beta feature. It was only available in India and the US, which could be why you could not view Shorts in the YouTube app.

Fix 3: YouTube Shorts Is Mobile-only

As of now, YouTube Shorts is only available on a smartphone because it’s still in beta version. However, you can create Shorts via smartphone and the camera option in YouTube mobile app. Hence, there’s no point in searching for Shorts on your computer.

You can upload Shorts videos from your laptop. The entire process is similar to uploading a regular video. However, you have to mention #Shorts in the title and description to differentiate it as a Shorts video.

Common Fixes to YouTube Shorts Not Working

1. Update the YouTube App to the latest version.
2. Clear the YouTube mobile app’s data and cache.
3. Check if your internet is connected or your internet connection is strong.
4. Restart your smartphone and try again.
5. The YouTube server can be down, busy, or under maintenance. Wait for a while and try again.

The fixes above are also applicable if the YouTube Shorts are not showing on iPhone as well.

Or, you can try the VPN solution before contacting the YouTube team.

If Videos Are Not Visible under YouTube Shorts

Solution 1: Ensure that you’ve added #shorts in the title and description. Those who have YouTube Shorts, they can make shorts videos via the Shorts camera. Those who can’t access this camera can also upload their current vertical videos that are less than 60 seconds after adding the hashtag #Shorts in the title or description.

All in all, you must include #shorts to let the YouTube algorithm figure out the video is created for Shorts, and the issue of YouTube Shorts not showing up will also be resolved.

Solution 2: Sometimes, you may not find YouTube Shorts videos if they’re precisely 60 seconds in duration because YouTube sometimes adds 1-2 seconds to a Shorts video for some reason. So, be alert here and ensure your Shorts video is around 58 seconds or less.

Solution 3: If your YouTube Shorts is not getting views, you need to wait more here because it takes a while for YouTube to index a Shorts video and suggest them to people. So, it’s the task of the algorithm that varies from person to person. Some Shorts videos take several days while others take weeks.

If YouTube Shorts Videos Are Not Showing up Correctly

Once uploaded, the YouTube Shorts will be displayed in a vertical thumbnail on YouTube and other regular content already there in your account. Or, it’s your choice to create a new channel for the YouTube shorts videos. If the YouTube shorts not showing correctly, you can try as follows:

Step 1. Go to your channel and select the “customize channel” option.

Step 2. Hop on to the Featured section, and choose the add section.

Step 3. You’ll see shorts videos under the “videos” section. Click that, and the videos you have which are tagged in with #shorts in the title or description will automatically display here.

Bonus Tip: How to Easily Create Vertical Videos for YouTube Shorts on PC

The YouTube Shorts app is pretty convenient to use nowadays. However, it doesn’t allow you to fine-edit the videos if you’ve explored the app or specifically when you want your videos to look more professional. The app doesn’t even have many filtering options, such as Effects, Elements, etc., to make your videos more interactive.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professional-looking YouTube Shorts videos to engage your viewers highly. Even no famous YouTuber uploads their videos directly from the app without using any third-party tool.

We recommend Wondershare Filmora because it is a production and post-production app available for Windows and Mac computers. It gives tough competition to some globally renowned tools like Final Cut Pro X, Adobe Premiere Pro, etc., because of its simplicity. Furthermore, Filmora has its inbuilt screen, voice recording features, and webcam that can be useful to create game walkthroughs, interactive videos, and voiceovers as needed.

Moreover, a YouTube Shorts video can be made through Wondershare Filmora using the below-mentioned guide.

Note: We are assuming that you have already recorded a vertical video using your smartphone and that it has been transferred to your PC.

So, the signature feature to create YouTube Shorts videos on Wondershare Filmora is Auto Reframe.

Powered by AI technology, Auto Reframe automatically identifies the focal point of your video and crops it while always maintaining it within the frame. This way, the main object or action in your video never goes out of vision.

You can choose an aspect ratio that best fits YouTube Shorts which is 9:16.

How to Use Auto Reframe in Filmora?

Step 1. Open Filmora and Select Auto Reframe

You can choose among three ways to open the Auto Reframe feature in Filmora.

  * **Way 1:** Once you open Filmora, the main interface will display the **Auto Reframe** tab on the right-hand panel. Click it to open directly

• Way 2: Import media as File > Import Media Files and select the file. After you import the media, right-click and choose the Auto Reframe.

• Way 3: Lastly, you can choose the Tools option on the top menu bar and hit the Auto Reframe.

Step 2. Adjust the Aspect Ratio and Motion Speed

A separate dialog box will display once you have selected the Auto Reframe option. Now, click on Import Media and choose a single video to import. You can change the imported video by hitting the Replace File at the top menu.

There are multiple aspect ratio templates available such as square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). As you are making YouTube Shorts, so you need to select 9:16.

You can adjust the speed of your video in multiple options: keep it at Auto or make it Slow or Fast as per your requirements.

Step 3. Analyze, and Auto Reframe the Video

Once you finish the above adjustments, hit the Analysis tab. Filmora will take a few seconds to finish analyzing your video project.

Then the video will be automatically and quickly reframed to your specified speed and aspect ratio. You can modify these aspect ratios and speed options by hitting the Restart option as well.

Step 4. Preview the Reframed Video and Check

Lastly, you can preview your final video. If the video needs more work, you can also play and pause it at the point you want to adjust the frame. You can use Next Edit Point, Undo, Redo, and Previous Edit Point at the bottom panel.

Step 5. Export the Reframed Video

Finally, after all the final adjustments, you can hit the Export tab, name your file and choose the destination folder.

Part 3: FAQs about YouTube Shorts

1. Where to download the YouTube Shorts app?

The YouTube Shorts app is currently available in the YouTube app that your iOS or Android smartphone has. To access it, sign in to your Google account, tap the + button at the bottom, and select the Create a Short option in the popup box that shows off.

2. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

3. Can I Upload Shorts Video on Computer?

Yes. You can upload a Short video by following the traditional method.

• Click the Create camera icon on your PC.
• Click on Upload Videos.
• Locate the file on the PC you want to upload, and you are all done.

However, the option best works in smartphones, and still, if you are uploading through a laptop or PC, make sure to add #shorts in the title or description of the uploaded video.

4. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assured that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

5. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone no matter how many subscribers the YouTube channel has.

6. Can you make money on Shorts?

Short-form video creators do not share revenue from advertisements played in the Shorts player right now. Instead, start the YouTube Shorts Fund, a $100M fund for creators that helps build the future of short-form video on YouTube.

Conclusion

Hopefully, you have resolved the concern of YouTube Shorts not showing. You can access your total dose of entertainment by getting the YouTube Shorts through our editing tips mentioned in the last section.

However, we’ve mainly defined the editing part of Wondershare Filmora except creating YouTube Shorts through its Auto Reframe feature. But, as you go through Filmora, you will find that editing is not a cumbersome task to follow over this platform. It’s the easiest!

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

Well, a YouTube Shorts is said to be YouTube’s short-form answer to TikTok. You can quickly scroll via algorithmically-driven feed, discover other similar short videos, and subscribe to your favorite creators.

Here, creators can record, share, and edit short-form video content that’s 60 seconds or less and vertically oriented. And, unlike Instagram stories, YouTube Shorts won’t disappear but will remain on your channel. So, that’s the brief intro of YouTube Shorts which we think everyone is aware of after YouTube has announced its YouTube Shorts availability globally.

However, certain factors are still there, raising the issue or concern of YouTube Shorts not showing. Thus, if you can’t find the YouTube Shorts option or videos, or YouTube Shorts disappeared, find a solution in this post.

Part 1: Why Do YouTube Shorts Not Showing Up?

There could be multiple reasons why YouTube Shorts not showing on your phone, the channel’s home page etc.

Besides, many scenarios arise with this issue, namely the YouTube Shorts option not showing up, the YouTube Shorts button missing, and YouTube Shorts videos not showing correctly.

And, there are valid reasons as well as to why these situations are happening to you. So, let’s discuss each of them separately in brief, along with the solutions in the next section.

• YouTube Shorts are not showing on the channel’s homepage

The standard and the most common reason why YouTube Shorts are not showing on the channel’s homepage is that you have not updated the YouTube app.

• YouTube Shorts option not showing up

This may be happening either because you’ve not updated the app or your internet connection is pretty slow to show you the option. There could be another reason as you may not have cleared the YouTube mobile app’s cache and data.

• YouTube Shorts button missing

Again, you may not have updated the YouTube app, or your internet connection is slow is the most common reason here. Moreover, the button of YouTube Shorts stays hidden behind the +icon.

• YouTube Shorts videos not showing correctly

The most valid reason for YouTube Shorts not showing correctly or YouTube Shorts disappearing is that you have a poor internet connection. Plus, we’ve discussed proper steps below if you’ve missed something while uploading the YouTube Shorts triggering this scenario.

Before we move on to fixing YouTube Shorts not showing the issue, here’s a quick note on which videos qualify as YouTube Shorts. Shorts are different from YouTube stories. Unlike YouTube stories, it gets displayed in your regular channel feed along with your other YouTube videos.

And, you must note that a YouTube Shorts video consists of two criteria as follows.

• The video has to be vertical (portrait-style)
• The video must be 60 seconds or less

Part 2: How to Fix YouTube Shorts Not Showing Up?

Here’s the section covering fixes on YouTube Shorts not showing. Please give it a read and resolve your issue happily!

Fix 1: Update the YouTube App

As we’ve already discussed above, check if your YouTube mobile app has the latest version. The newest version of the YouTube mobile app (Version: 16.17.36) has a dedicated Shorts button at the bottom. And, it replaces the Trending button from the YouTube app.

Moreover, the option to upload Shorts is now hidden behind the + icon. Tap on the + icon and hit the Create a Short option.

Fix 2: Check If Shorts Is Available in Your Country

Now, YouTube Shorts is available globally, but there was a phase when YouTube Shorts was a beta feature. It was only available in India and the US, which could be why you could not view Shorts in the YouTube app.

Fix 3: YouTube Shorts Is Mobile-only

As of now, YouTube Shorts is only available on a smartphone because it’s still in beta version. However, you can create Shorts via smartphone and the camera option in YouTube mobile app. Hence, there’s no point in searching for Shorts on your computer.

You can upload Shorts videos from your laptop. The entire process is similar to uploading a regular video. However, you have to mention #Shorts in the title and description to differentiate it as a Shorts video.

Common Fixes to YouTube Shorts Not Working

1. Update the YouTube App to the latest version.
2. Clear the YouTube mobile app’s data and cache.
3. Check if your internet is connected or your internet connection is strong.
4. Restart your smartphone and try again.
5. The YouTube server can be down, busy, or under maintenance. Wait for a while and try again.

The fixes above are also applicable if the YouTube Shorts are not showing on iPhone as well.

Or, you can try the VPN solution before contacting the YouTube team.

If Videos Are Not Visible under YouTube Shorts

Solution 1: Ensure that you’ve added #shorts in the title and description. Those who have YouTube Shorts, they can make shorts videos via the Shorts camera. Those who can’t access this camera can also upload their current vertical videos that are less than 60 seconds after adding the hashtag #Shorts in the title or description.

All in all, you must include #shorts to let the YouTube algorithm figure out the video is created for Shorts, and the issue of YouTube Shorts not showing up will also be resolved.

Solution 2: Sometimes, you may not find YouTube Shorts videos if they’re precisely 60 seconds in duration because YouTube sometimes adds 1-2 seconds to a Shorts video for some reason. So, be alert here and ensure your Shorts video is around 58 seconds or less.

Solution 3: If your YouTube Shorts is not getting views, you need to wait more here because it takes a while for YouTube to index a Shorts video and suggest them to people. So, it’s the task of the algorithm that varies from person to person. Some Shorts videos take several days while others take weeks.

If YouTube Shorts Videos Are Not Showing up Correctly

Once uploaded, the YouTube Shorts will be displayed in a vertical thumbnail on YouTube and other regular content already there in your account. Or, it’s your choice to create a new channel for the YouTube shorts videos. If the YouTube shorts not showing correctly, you can try as follows:

Step 1. Go to your channel and select the “customize channel” option.

Step 2. Hop on to the Featured section, and choose the add section.

Step 3. You’ll see shorts videos under the “videos” section. Click that, and the videos you have which are tagged in with #shorts in the title or description will automatically display here.

Bonus Tip: How to Easily Create Vertical Videos for YouTube Shorts on PC

The YouTube Shorts app is pretty convenient to use nowadays. However, it doesn’t allow you to fine-edit the videos if you’ve explored the app or specifically when you want your videos to look more professional. The app doesn’t even have many filtering options, such as Effects, Elements, etc., to make your videos more interactive.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professional-looking YouTube Shorts videos to engage your viewers highly. Even no famous YouTuber uploads their videos directly from the app without using any third-party tool.

We recommend Wondershare Filmora because it is a production and post-production app available for Windows and Mac computers. It gives tough competition to some globally renowned tools like Final Cut Pro X, Adobe Premiere Pro, etc., because of its simplicity. Furthermore, Filmora has its inbuilt screen, voice recording features, and webcam that can be useful to create game walkthroughs, interactive videos, and voiceovers as needed.

Moreover, a YouTube Shorts video can be made through Wondershare Filmora using the below-mentioned guide.

Note: We are assuming that you have already recorded a vertical video using your smartphone and that it has been transferred to your PC.

So, the signature feature to create YouTube Shorts videos on Wondershare Filmora is Auto Reframe.

Powered by AI technology, Auto Reframe automatically identifies the focal point of your video and crops it while always maintaining it within the frame. This way, the main object or action in your video never goes out of vision.

You can choose an aspect ratio that best fits YouTube Shorts which is 9:16.

How to Use Auto Reframe in Filmora?

Step 1. Open Filmora and Select Auto Reframe

You can choose among three ways to open the Auto Reframe feature in Filmora.

  * **Way 1:** Once you open Filmora, the main interface will display the **Auto Reframe** tab on the right-hand panel. Click it to open directly

• Way 2: Import media as File > Import Media Files and select the file. After you import the media, right-click and choose the Auto Reframe.

• Way 3: Lastly, you can choose the Tools option on the top menu bar and hit the Auto Reframe.

Step 2. Adjust the Aspect Ratio and Motion Speed

A separate dialog box will display once you have selected the Auto Reframe option. Now, click on Import Media and choose a single video to import. You can change the imported video by hitting the Replace File at the top menu.

There are multiple aspect ratio templates available such as square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). As you are making YouTube Shorts, so you need to select 9:16.

You can adjust the speed of your video in multiple options: keep it at Auto or make it Slow or Fast as per your requirements.

Step 3. Analyze, and Auto Reframe the Video

Once you finish the above adjustments, hit the Analysis tab. Filmora will take a few seconds to finish analyzing your video project.

Then the video will be automatically and quickly reframed to your specified speed and aspect ratio. You can modify these aspect ratios and speed options by hitting the Restart option as well.

Step 4. Preview the Reframed Video and Check

Lastly, you can preview your final video. If the video needs more work, you can also play and pause it at the point you want to adjust the frame. You can use Next Edit Point, Undo, Redo, and Previous Edit Point at the bottom panel.

Step 5. Export the Reframed Video

Finally, after all the final adjustments, you can hit the Export tab, name your file and choose the destination folder.

Part 3: FAQs about YouTube Shorts

1. Where to download the YouTube Shorts app?

The YouTube Shorts app is currently available in the YouTube app that your iOS or Android smartphone has. To access it, sign in to your Google account, tap the + button at the bottom, and select the Create a Short option in the popup box that shows off.

2. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

3. Can I Upload Shorts Video on Computer?

Yes. You can upload a Short video by following the traditional method.

• Click the Create camera icon on your PC.
• Click on Upload Videos.
• Locate the file on the PC you want to upload, and you are all done.

However, the option best works in smartphones, and still, if you are uploading through a laptop or PC, make sure to add #shorts in the title or description of the uploaded video.

4. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assured that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

5. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone no matter how many subscribers the YouTube channel has.

6. Can you make money on Shorts?

Short-form video creators do not share revenue from advertisements played in the Shorts player right now. Instead, start the YouTube Shorts Fund, a $100M fund for creators that helps build the future of short-form video on YouTube.

Conclusion

Hopefully, you have resolved the concern of YouTube Shorts not showing. You can access your total dose of entertainment by getting the YouTube Shorts through our editing tips mentioned in the last section.

However, we’ve mainly defined the editing part of Wondershare Filmora except creating YouTube Shorts through its Auto Reframe feature. But, as you go through Filmora, you will find that editing is not a cumbersome task to follow over this platform. It’s the easiest!

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown